The Property Management Show

Which structure works best for a property management business: Departmental or Portfolio? This is a topic that can be pretty polarizing in the industry. Welcome back to The Property Management Show, where we deep dive into the world of property management, marketing, and entrepreneurship. Today, we're talking with two prominent property management business owners in Central Florida. Welcome to Maryann Hoffman and Andrew Dougill of Hoffman Realty and David and Stacy Wilson of Wilson Management Group. These experts are talking about the structures they've adopted and offering some advice to property management owners who have not yet decided on how they want to organize their businesses. td {vertical-align: top; border:1px solid #eee;} li {font-size:15px;} .clean-td {border-bottom:none;} Podcast Summary Each type of management structure has its pros and cons. For property management companies that are about to build out their own structure, they need to think about the things they like to do and don't like to do. Deciding what works best will require flexibility. Processes and systems are often more foundational than how a property management company is organized. Guest Bios: Hoffman Realty Andrew and MaryAnn Hoffman are the founders and principals of Hoffman Realty, bringing decades of leadership and experience to the Tampa Bay property management industry. MaryAnn, a licensed real estate broker, entered the industry in 1983 and established Hoffman Realty in 1988 with a clear vision: to deliver personalized, high-quality service to small residential investors. In 2000, Andrew, then Vice President of Engineering at TECO Energy, joined the firm to lead business operations, aligning his background as a long-time real estate investor and landlord with the company's mission. Together, they have built a 38+ year track record of supporting residential investors throughout the Tampa Bay area and currently oversee a portfolio of approximately 450 managed properties. Hoffman Realty's continued success is rooted in a disciplined operational approach and a strong commitment to client service, with MaryAnn remaining actively involved in day-to-day oversight to ensure every client receives personal attention, and no property owner is overlooked. Both Andrew and MaryAnn are deeply engaged in the professional community. Andrew is an active member of Suncoast Tampa Area Realtors (STAR), the Bay Area Apartment Association, and the Tampa Bay Chapter of NARPM. He has served as Property Management Chair for Greater Tampa REALTORS®, is a member of the STAR Government Affairs and Property Management Committees, a former Tampa Bay NARPM Board member, and currently serves as Tampa Bay NARPM Legislative Chair—advocating for landlord-tenant policy at both the state and national levels. Wilson Management Group Wilson Management Group was founded in Orlando in 1986 and has been family-owned and operated ever since. David Wilson obtained his Real Estate Salesperson's license in 1993 and began working for WMG as a property manager. In 2005, he obtained his Real Estate Broker's license and gradually transitioned into overseeing all day-to-day business operations. David, and his wife, Stacy, purchased the business from his parents in 2014, and they run it together with their fantastic team. They are active members of NARPM (National Association of Residential Property Managers). David has been a member since the Orlando/Central Florida chapter was formed in 1995. They are passionate about keeping Florida a landlord-friendly state, for the benefit of their current and future clients. They participate every year with NARPM in annual legislative summits both in Tallahassee, FL and Washington, DC, advocating for the rights of landlords here in Florida. What Do Successful Central Florida Property Management Companies Look Like? Let's take a look at who we're talking to today: Hoffman Realty is based in the Tampa Bay Area. They serve communities as far north as State Route 54 and as far south as Apollo Beach and Wimauma. They're a departmental structure and have about 450 companies under management. Wilson Management Group is in Orlando. They're a portfolio style management company and serve all of Orange and Seminole Counties, with part of Lake County, Volusia County, and Osceola County within their scope. They also manage about 450 doors. How Do These Structures Differ? At the NARPM Broker/Owner Conference this year, Matthew Tringali of BetterWho presented a framework called The Team Structure Checklist, which highlighted the fundamental differences between each business structure. Here's what Maryann reported from that event: Departmental Structure. Most people are in the office and available for phone calls, answering questions, and serving more specialized areas of expertise. There's one person managing inspections for all properties and another person managing the accounting or the leasing. One point of contact takes care of customer service. There are property management departments. Portfolio structures would have one professional with a portfolio of 75 to 125 properties and they handle everything. The entire experience of that property is under their purview, whether we're talking about maintenance or leasing or tenant management. The primary point of contact is the property manager overseeing the portfolio. Does the Company Structure Impact Quality of Service? When we talk about departmental vs. portfolio structures, is it merely an internal operational decision that owners don't notice, or are there differences in how service is delivered and perceived? It depends. When we talk about portfolio models, we're often talking about companies that cover a larger geographic area, and to expand the business portfolio is necessary. Departmental structures work better for smaller service areas. Both structures can provide excellent client experiences. This depends on policies and procedures and how effectively and consistently the company can apply those. It also depends on staff. A leasing agent having a bad day in a departmental structure will not affect an owner who calls to talk about accounting. But in a portfolio structure, the property manager may be having a bad day, and that can affect any owner who calls for help. The answer to high-quality service delivery in either structure? Having strong systems. Which Model is More Scalable for Property Management Companies? Property management companies may want to know if one type of company can support growth better than the other, but the answer comes down to company goals and vision. Portfolio property management companies are geographically based. Each property manager has a portfolio that they manage, and the properties assigned are based on maintaining boundaries geographically. There's always a bit of overlap, but it's not going to work to have property managers crossing counties while trying to provide great service. David and Stacy want their property managers to concentrate on their portfolios to the best of their ability. So from an expansion perspective, portfolio works for management companies that want to grow geographically. It's possible to add another property manager when new doors are added in different neighborhoods or cities. Departmental management companies grow best within a tight service area. Maryann and Andrew note that their employees go home at night without being on call for owners or tenants who might need them (Maryann hands out her cell phone for that purpose). The point is to have good property managers who communicate well with existing clients before growing. A new client joined Hoffman Realty because he had not heard from his previous property manager for three months. It turned out his assigned manager had left the company, but no one there had told him. In each business structure, growth is only possible with good systems, clear assignment of duties, and smart staff. What Are Some of the Weaknesses in Portfolio and Departmental Property Management Structures? What if a tenant doesn't pay rent? What if there are complaints that repairs are taking too much time? What if a key property manager leaves the company? Portfolio The main challenge for portfolio companies is the loss of that knowledge and expertise when a property anger leaves. And it's also important to be clear about who owns the client. In a portfolio system, you would not want a property manager to leave your company and take your clients with them. Property management is a relationship business. Internal controls are needed no matter what your structure. You will need: Management agreements Independent contractor agreements (this is how Wilson hires) Policies and procedures David and Stacy have done a great job of mitigating risk and establishing that clients belong to the company, not the property manager. Most of the professionals working for them have been with the company for over 15 years. Departmental For departmental companies, it can be a challenge to juggle all the repairs. It requires a lot of time management to negotiate every single lease renewal. Things come up and Maryann and Andrew must decide when the limits of their system have been reached and it's time to hire another person. Another weakness in departmental businesses is that sometimes owners and landlords can feel passed around from one person to another. They're talking to someone different about maintenance and accounting, for example. As the Business Development Manager, Maryann makes sure she is the point of contact for any struggles owners may encounter. There are lots of questions when they're being onboarded, but once the path is clear, things settle quickly. How Are Florida Property Management Companies Unique? The housing collapse in 2008. COVID eviction moratoriums. Massive hurricanes. Post-pandemic pricing surges. Major relocation of new residents into Florida. Major insurance crisis. Florida management companies have been through a lot. How does each business structure approach these elements that are unique to Florida property management? Andrew said that for Hoffman Realty, the 2008 crisis was one of the worst to manage. There had just been a huge boom and prices were high. Then, the market crashed and people who had no intention of being landlords found themselves renting out homes when they could not sell.That included a lot of private equity firms.Maryann remembers a meeting with a huge company that was planning to buy hundreds of properties in 2010. It was exciting at first; the idea that they would get so much business. But the geographic area covered seven counties. Hoffman Realty would have had to change their entire operation in order to accommodate that management contract. For Stacy and David, the COVID pandemic and hurricanes are particularly memorable.During the pandemic, people did not want to leave their homes but they needed to see properties. At that time, video walk-throughs were not common, but they quickly became necessary. They could not imagine doing without video tours, now. Property management companies in Florida have to adapt to manage these crises.In 2004, there were three different hurricanes that hit the Orlando region in a span of three weeks, including the very powerful Hurricane Charlie. That storm took out the power to the Wilson Management Group office for two and a half weeks. But they still had to operate. Trees were down everywhere and property managers could not use phones or email. This was long before the technology we have today. David was grateful that they had planned ahead and printed out what they needed and were able to physically check on their properties. Diving Deeper into Hurricanes: How Do Business Structures Respond? More recently, after Hurricanes Milton and Helene in 2024, Hoffman Realty had three pages of roof repairs that their properties needed. This is how the departmental process served them: One person was in charge of roofs. Another person was in charge of fence repairs. Another handled mold remediation. Separate people were assigned to insurance adjusters. Staff members were calling tenants to ask about any damage. It was a mess, Maryann said, but everything was departmentalized already. As a portfolio-based company, David and Stacy would have their property managers check in with tenants, first. In the first few days after a hurricane, roads were dangerous. There were no stop lights and trees were down across town. Before putting their property managers in any kind of situation where they had to go out and put eyes on a property, they'd ask their tenants for reports. Instead of conducting 30 inspections a month, their property managers were eventually conducting about 30 per day. What is the Relationship Between Team Structure and Company Size? Is there a size where one specific structure makes more sense than the other? It may not matter. Regardless of the business model a Management company has, there is some level of overlap into different sorts of business models no matter what. Some companies have a pod style, with senior and junior managers and they have coordinators in that pod. Andrew and Maryann have a departmental business which is similar. In the Wilson portfolio structure, property managers still have back-office support for accounting and leases. Overlap should be expected. Scaling any of those structures can be challenging. For portfolio companies, property managers are geographically aligned, so if there is a burst of new properties that come under management, how are they assigned when all of the existing property managers are at capacity? How Do Property Managers Know Which Structure is Right for Their Company? Maybe you're a smaller company at 50 to 100 doors, and you have to decide whether to form a portfolio or department company structure. What clues should you be looking for that might tell you which path is the best? Andrew says that if you're growing from a one-person show to a larger company, you'll realize you need help, and you should delegate the tasks you don't like to do. Maybe you like leasing and talking to landlords but you don't like coordinating maintenance. That maintenance supervisor should be your first hire. Stacy and David advise to be prepared for one thing: systems will break down as you grow. Whether you gravitate towards departmental or portfolio or something else, you'll have to pivot or adjust at some point. You might start off with one model and pivot to the other. Try to anticipate where the break might occur. If you can see it coming, you can prevent it. How Can AI and Technology be Used? Thanks to automation and AI, it's possible to do more with fewer people. With the help of technology, property management owners know that they can focus more on relationships. And remember that AI is able to do a lot of things, but it can't just be plugged into a property management business. Automating something that is broken will just allow mistakes to be made faster. We're saying it again: processes and procedures are essential. Deploying AI will not magically fix problems. Will Owners Care about Company Structure when Choosing a Property Management Partner? Hopefully, clients will ask deeper questions about how your business functions. How are applicants screened? How quickly does the staff handle maintenance? How and when will my residents get solutions to their problems? These are the things that help determine how efficient a property management business is. Company structure is rarely a part of the interview. Property managers trying to earn new business will want to clarify with the property owners and investors what the long-term financial goals are. That may play into how they decide what kind of company they hire. But that may not have to do with structure; it may have more to do with the perspective of the business and how they manage. What Are the Last Words from Hoffman Realty and Wilson Management Group? Here's what our guests want to leave you with: Loving what you do is a big part of success. Start off with strong systems and get those down before growing a property management company. Owning investment real estate is great. If you're starting off, keep moving forward. How can you connect with our fantastic guests today? Connect with Maryann and Andrew from Hoffman Realty at http://hoffmanrealty.com/ Connect with Stacy and David from Wilson Management Group at https://www.wilsonmanagementgroup.com/about Thanks for joining us on The Property Management Show. If you have any thoughts about what we've discussed, please contact us at Fourandhalf. var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),document.addEventListener("gform/theme/scripts_loaded",function(){gform.themeScriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>"function"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn("The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1."),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener("gform_main_scripts_loaded",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener("gform/theme/scripts_loaded",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener("DOMContentLoaded",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook("action",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook("filter",o,r,e,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,r){gform.removeHook("action",o,r)},removeFilter:function(o,r,e){gform.removeHook("filter",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+"_"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==r?t.apply(null,e):e[0]=t.apply(null,e)})),"filter"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}}); URLThis field is for validation purposes and should be left unchanged.First Name(Required)Last Name(Required)Email(Required) Phone(Required)Company NameComments or QuestionsThis field is hidden when viewing the formDate MM slash DD slash YYYY gform.initializeOnLoaded( function() {gformInitSpinner( 33, 'https://fourandhalf.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_33').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_33');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_33').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! 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Google Ads can be a powerful growth engine for residential property management marketing. But for many business owners, it's also a source of frustration. Misconceptions, unrealistic expectations, and the complexity of campaign management often leave property managers saying, “Google Ads just doesn't work for me.” On The Property Management Show podcast, Google Ads expert Maddie […] The post Google Ads for Property Managers: Expert Insights from Maddie Lushington appeared first on Fourandhalf Marketing Agency for Property Managers.

 The Property Management Show returns with Part 3 of Marie Tepman's discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. In the conclusion of this series, we focus on the importance of education when it comes to property management marketing, and how to use AI […] The post Maximize Property Management Revenue Part 3: Educating Owners and the Misuse of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

 The Property Management Show returns with Part 3 of Marie Tepman's discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. In the conclusion of this series, we focus on the importance of education when it comes to property management marketing, and how to use AI […] The post Maximize Property Management Revenue Part 3: Educating Owners and the Misuse of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

Most property-management owners focus on adding new doors, or, they're just concerned with reputation management and they don't feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that quietly erodes 20–25 % of portfolios. You probably don't realize just how big your […] The post Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation appeared first on Fourandhalf Marketing Agency for Property Managers.

Most property-management owners focus on adding new doors, or, they're just concerned with reputation management and they don't feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that quietly erodes 20–25 % of portfolios. You probably don't realize just how big your […] The post Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue, improve your services, and ultimately increase customer lifetime value. When done right, […] The post Maximize Property Management Revenue Part 1: The Truth Behind Fee-Maxing appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue, improve your services, and ultimately increase customer lifetime value. When done right, […] The post Maximize Property Management Revenue Part 1: The Truth Behind Fee-Maxing appeared first on Fourandhalf Marketing Agency for Property Managers.

Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to establish this concept of maintenance analytics. He was investigating what […] The post Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen) appeared first on Fourandhalf Marketing Agency for Property Managers.

Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to establish this concept of maintenance analytics. He was investigating what […] The post Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen) appeared first on Fourandhalf Marketing Agency for Property Managers.

Fourandhalf's Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in property management marketing. Specifically, the discussion revolved around getting more owner leads for property managers. In […] The post AI's Role in Attracting Owner Leads for Property Managers appeared first on Fourandhalf Marketing Agency for Property Managers.

Fourandhalf's Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in property management marketing. Specifically, the discussion revolved around getting more owner leads for property managers. In […] The post AI's Role in Attracting Owner Leads for Property Managers appeared first on Fourandhalf Marketing Agency for Property Managers.

 Can vendor bidding solutions like RoDevia Brigham's Proposabid create more transparency and detect fraud? That's where we left off during Part 1 of this discussion on The Property Management Show. Let's pick up the conversation about how the bidding process is broken, and how property managers can avoid wasting time and money. Here's Part […] The post PART 2: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

 Can vendor bidding solutions like RoDevia Brigham's Proposabid create more transparency and detect fraud? That's where we left off during Part 1 of this discussion on The Property Management Show. Let's pick up the conversation about how the bidding process is broken, and how property managers can avoid wasting time and money. Here's Part […] The post PART 2: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

It's been a long time since we put out an episode of The Property Management Show and today we're excited to talk with RoDevia Brigham, the founder and CEO of Proposabid. The vendor bidding process is an entire industry on its own, and this is a topic we have not covered before on the podcast. […] The post PART 1: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

It's been a long time since we put out an episode of The Property Management Show and today we're excited to talk with RoDevia Brigham, the founder and CEO of Proposabid. The vendor bidding process is an entire industry on its own, and this is a topic we have not covered before on the podcast. […] The post PART 1: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. On today's episode, we're talking to an expert on mergers and acquisitions, who has specific experience in property management. We're talking to Scott Duke, of OpnRoad. He's talking about the things that make a difference in the sale of a property management company. Your buyer and your profit […] The post Preparing Your Property Management Company for a Profitable Sale with Scott Duke of OpnRoad appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. On today's episode, we're talking to an expert on mergers and acquisitions, who has specific experience in property management. We're talking to Scott Duke, of OpnRoad. He's talking about the things that make a difference in the sale of a property management company. Your buyer and your profit […] The post Preparing Your Property Management Company for a Profitable Sale with Scott Duke of OpnRoad appeared first on Fourandhalf Marketing Agency for Property Managers.

 Amy Harrison is a sales and marketing copywriter from the U.K. and an expert in storytelling. After hearing her speak at a marketing conference and finding the information invaluable, we invited her onto The Property Management Show to talk about the evolution of marketing content and copywriting and how AI can help with persuasive […] The post Persuasive Copywriting in the Age of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

 Amy Harrison is a sales and marketing copywriter from the U.K. and an expert in storytelling. After hearing her speak at a marketing conference and finding the information invaluable, we invited her onto The Property Management Show to talk about the evolution of marketing content and copywriting and how AI can help with persuasive […] The post Persuasive Copywriting in the Age of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

PJ Clay, the Director of Client and Partner Services at Rental Beast, joins us on The Property Management Show to discuss the company's role as the rental MLS, and how they provide back-end technology to MLS associations across the United States and Canada. We also discussed whether this type of technology can help or hurt […] The post Rental MLS: A Threat or a Tool to Help Property Managers? appeared first on Fourandhalf Marketing Agency for Property Managers.

PJ Clay, the Director of Client and Partner Services at Rental Beast, joins us on The Property Management Show to discuss the company's role as the rental MLS, and how they provide back-end technology to MLS associations across the United States and Canada. We also discussed whether this type of technology can help or hurt […] The post Rental MLS: A Threat or a Tool to Help Property Managers? appeared first on Fourandhalf Marketing Agency for Property Managers.

Two guests are joining The Property Management Show today, and they are Scott Brady and Garrett Brady from Progressive Property Management in southern California. Scott has been on the show before, and tends to talk about forward-looking topics that involve challenging the status quo. Garrett is his son, and a big part of the company's […] The post Legacy Planning for a Property Management Business appeared first on Fourandhalf Marketing Agency for Property Managers.

Two guests are joining The Property Management Show today, and they are Scott Brady and Garrett Brady from Progressive Property Management in southern California. Scott has been on the show before, and tends to talk about forward-looking topics that involve challenging the status quo. Garrett is his son, and a big part of the company's […] The post Legacy Planning for a Property Management Business appeared first on Fourandhalf Marketing Agency for Property Managers.

Marc Cunningham is a property management consultant and he's also the President of Grace Property Management in Colorado. He's joining The Property Management Show today not only because he's a prominent figure in property management, but also because he's one of the first property management professionals who embraced video marketing. Marc is still promoting video […] The post The Power of Action Versus Perfectionism in Video Marketing appeared first on Fourandhalf Marketing Agency for Property Managers.

Marc Cunningham is a property management consultant and he's also the President of Grace Property Management in Colorado. He's joining The Property Management Show today not only because he's a prominent figure in property management, but also because he's one of the first property management professionals who embraced video marketing. Marc is still promoting video […] The post The Power of Action Versus Perfectionism in Video Marketing appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. In our previous episode, we spoke with SEO and marketing guru Rand Fishkin about the shifting tides in digital marketing and the sources of influence that are important today. On the second part of our podcast with this guest, we're talking about money keywords, vanity metrics, and generative […] The post Shifting Tides in Digital Marketing with Rand Fishkin Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. In our previous episode, we spoke with SEO and marketing guru Rand Fishkin about the shifting tides in digital marketing and the sources of influence that are important today. On the second part of our podcast with this guest, we're talking about money keywords, vanity metrics, and generative […] The post Shifting Tides in Digital Marketing with Rand Fishkin Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms […] The post Shifting Tides in Digital Marketing with Rand Fishkin appeared first on Fourandhalf Marketing Agency for Property Managers.

Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms […] The post Shifting Tides in Digital Marketing with Rand Fishkin appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show podcast, your go-to source for all things property management, entrepreneurship, and marketing. This podcast is proudly brought to you by Fourandhalf, a leading digital marketing agency specializing in property management. Fourandhalf has been instrumental in helping residential property managers generate more leads and attract quality property owners since […] The post Property Management Business Owner's Ticket To Freedom appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show podcast, your go-to source for all things property management, entrepreneurship, and marketing. This podcast is proudly brought to you by Fourandhalf, a leading digital marketing agency specializing in property management. Fourandhalf has been instrumental in helping residential property managers generate more leads and attract quality property owners since […] The post Property Management Business Owner's Ticket To Freedom appeared first on Fourandhalf Marketing Agency for Property Managers.

Hello and welcome to The Property Management Show podcast, your go-to destination for exploring the dynamic world of property management, entrepreneurship, and marketing. Brought to you by Fourandhalf Marketing Agency, a leader in the industry since 2012. Fourandhalf helps residential property managers get more owner leads and improve their online presence through website design and […] The post Mid-Term Rentals Part 2: Strategies for Success in Managing Furnished Properties appeared first on Fourandhalf Marketing Agency for Property Managers.

Hello and welcome to The Property Management Show podcast, your go-to destination for exploring the dynamic world of property management, entrepreneurship, and marketing. Brought to you by Fourandhalf Marketing Agency, a leader in the industry since 2012. Fourandhalf helps residential property managers get more owner leads and improve their online presence through website design and […] The post Mid-Term Rentals Part 2: Strategies for Success in Managing Furnished Properties appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to The Property Management Show podcast, where we delve into the ever-evolving landscape of property management, entrepreneurship, and marketing. This show is presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social […] The post Maximizing Profits with Mid-Term Rentals: Property Management Blue Ocean Strategy – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to The Property Management Show podcast, where we delve into the ever-evolving landscape of property management, entrepreneurship, and marketing. This show is presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social […] The post Maximizing Profits with Mid-Term Rentals: Property Management Blue Ocean Strategy – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to ‘The Property Management Show,' where we deep-dive into the world of property management, marketing, and entrepreneurship. Your hosts are Marie Tepman and Brittany Jones from Fourandhalf Marketing Agency. Since 2012, Fourandhalf has helped hundreds of property managers get more owner leads through digital marketing. Whether you need help with your website, SEO, […] The post Understanding ACH Fees and Payment Fraud with Jordan Bennett from Nacha appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to ‘The Property Management Show,' where we deep-dive into the world of property management, marketing, and entrepreneurship. Your hosts are Marie Tepman and Brittany Jones from Fourandhalf Marketing Agency. Since 2012, Fourandhalf has helped hundreds of property managers get more owner leads through digital marketing. Whether you need help with your website, SEO, […] The post Understanding ACH Fees and Payment Fraud with Jordan Bennett from Nacha appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to the latest episode of the Property Management Show, presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social media, and paid ads. In this episode, we're excited to host Jennifer Merritt, […] The post Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to the latest episode of the Property Management Show, presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social media, and paid ads. In this episode, we're excited to host Jennifer Merritt, […] The post Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale appeared first on Fourandhalf Marketing Agency for Property Managers.

 In typical fashion, we ended up covering so much ground with Ray Hespen of Property Meld that we had to split our full conversation into two episodes. In Part 1, we discussed what maintenance analytics is, why it's important, and what it can do for a property management business. This is Part 2 of […] The post How Property Managers Can Deal with Rising Costs and Labor Shortages in Maintenance with Ray Hespen – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

 In typical fashion, we ended up covering so much ground with Ray Hespen of Property Meld that we had to split our full conversation into two episodes. In Part 1, we discussed what maintenance analytics is, why it's important, and what it can do for a property management business. This is Part 2 of […] The post How Property Managers Can Deal with Rising Costs and Labor Shortages in Maintenance with Ray Hespen – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

 On The Property Management Show, we recently had a conversation with Ray Hespen, the CEO and co-founder of Property Meld. We always find ourselves talking to him a lot – and about a lot. This episode is no different. We covered so much ground that we split the interview into two episodes. Here's part […] The post Maintenance Analytics with Ray Hespen – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

 On The Property Management Show, we recently had a conversation with Ray Hespen, the CEO and co-founder of Property Meld. We always find ourselves talking to him a lot – and about a lot. This episode is no different. We covered so much ground that we split the interview into two episodes. Here's part […] The post Maintenance Analytics with Ray Hespen – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

 Byron Thompson from Monument Real Estate Management is joining The Property Management Show to talk about a subject we've never addressed on this podcast: urban real estate markets. Byron has been a listener for a long time, and we're happy to have him in the guest seat today to talk about the unique challenges […] The post Investing and Managing in the Urban Real Estate Market with Byron Thompson appeared first on Fourandhalf Marketing Agency for Property Managers.

 Byron Thompson from Monument Real Estate Management is joining The Property Management Show to talk about a subject we've never addressed on this podcast: urban real estate markets. Byron has been a listener for a long time, and we're happy to have him in the guest seat today to talk about the unique challenges […] The post Investing and Managing in the Urban Real Estate Market with Byron Thompson appeared first on Fourandhalf Marketing Agency for Property Managers.

During Part One of our conversation with Heather Nicely, we talked about the pros and cons of adding short term rental (STR) properties to an established portfolio of long term rentals. Today, we're getting more into the state of […] The post Current State of the Short Term Rental Market with Heather Nicely – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

During Part One of our conversation with Heather Nicely, we talked about the pros and cons of adding short term rental (STR) properties to an established portfolio of long term rentals. Today, we're getting more into the state of the STR market and how you can set yourself apart and serve owners better. Market Saturation […] The post Current State of the Short Term Rental Market with Heather Nicely – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

Heather Nicely is a Realtor, broker, and loan officer, and also the president of the Arizona chapter of NARPM. She's been on all sides of property management and today, she's joining us to talk about short term rentals and how managing those properties are different from managing long term rentals. Heather's Journey to the Short […] The post Pros and Cons of Adding Short Term Rentals to a Long Term Rental Management Business with Heather Nicely – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

Heather Nicely is a Realtor, broker, and loan officer, and also the president of the Arizona chapter of NARPM. She's been on all sides of property management and today, she's joining us to talk about short term rentals and how managing those properties are different from managing long term rentals. Heather's Journey to the Short […] The post Pros and Cons of Adding Short Term Rentals to a Long Term Rental Management Business with Heather Nicely – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

Hello to all our loyal listeners and property management enthusiasts! You must be wondering about what's going on with The Property Management Show podcast. We're here to give you the scoop! We've been busy with pre-production for our upcoming season. After a brief hiatus, Brittany is back with a bang! Yes, that's right! Our beloved […] The post State of the Podcast Address by Marie and Brittany appeared first on Fourandhalf Marketing Agency for Property Managers.