The Property Management Show

Building an AI-Native Property Management Company How can property managers implement Artificial Intelligence (AI) to make their companies more successful and efficient? The last time you joined us on The Property Management Show, we heard how Ping Hsu from Spotted Properties almost lost his business, but then transformed his role from being a property manager to a trusted advisor in the minds of his owners. In this episode, we're shifting the conversation to how he has also built an AI-native property management company in the process. Ping Hsu – Bio Ping Hsu is the owner of Spotted Properties, an 800-unit property management company in Hamilton, Ontario, and founder of Acel Cortex Solutions (https://acelcortex.ai/), where he builds AI agents that run the back-end operations of property management businesses — from accounting to maintenance coordination. Using this system, Ping now runs Spotted Properties with a team of just three people while pushing the company’s profitability from under 20% to over 32%. He’s now helping other property management companies put the same AI-driven approach to work in their own operations. Marie Tepman – Bio Marie Tepman is Director of Marketing at Fourandhalf, a full-service digital marketing agency that helps residential property management companies attract more property owner leads — covering everything from websites, SEO, and paid ads to content marketing, online reputation management, lead nurturing, marketing strategy/consulting, and AI-driven search. With over a decade in owner-focused marketing, she’s spoken at industry conferences and written extensively on marketing for property managers. She’s also co-host of The Property Management Show — the longest-running podcast in the industry. Outside of work, she’s a mom of two and an enthusiastic home cook for her toughest food critics. How Can AI Be Effectively Implemented in a Property Management Company? Using AI to take phone calls did not work for Ping and his team. But what he did realize is that the time-consuming data transfers and paperwork did not need to be done by a team member. A Property Management System (PMS) cannot be contained in a single software. You have likely noticed this in your own operations. Ping says he uses several different platforms for several different things: DocuSign. With all of his student leases, DocuSign can help collect electronic signatures on a lease agreement from six or seven tenants. Google Calendar. This is where meetings and schedules are kept. QBO. Company financials are easily organized here. AI was built to coordinate the transfer of data, settling into accounting and administrative functions. Can You Trust AI with Your Company's Money? Ping said that was a scary thought in the beginning. They started by implementing the AI tool Claude to run the administrative functions. But, it would never make decisions for the company. Decisions come from humans. But now, AI can be instructed to do any number of things without a human team member logging into whichever platform manages that part of the business. What does this do for the organization? Saves time. Bumps up efficiency. Before handing over any of the accounting, Ping ran a lot of tests. He was also willing to make a lot of mistakes. What Does This AI Agent Actually Look Like in Practice for a Property Management Company? Take a look at Ping's screen, and you'll see a pretty well-organized work flow. Here's what the maintenance process looks like. It begins with a dashboard. A tenant makes a maintenance request. A diagnosis of the problem is made. A vendor is selected and assigned. The work is scheduled If the owner wants multiple quotes to approve, those are provided. Tenants confirm the work is done. The invoice comes in and it's turned into a bill. The invoice is paid. The cost shows up on the owner's rental statement. These AI-driven work flows are available for maintenance, accounting, and leasing, and Ping says the amount of work his team has to do has been reduced. With what they have now, 55% of their work has been reduced with the AI they're using. And, he's still working on making it even more effective. There is no longer a human team member needed to participate in each step. How much time is actually saved? Ping says that in the past, he could not ask his team for any help on Thursdays because Thursdays were when invoices were processed. They were manually combining several tasks and charges were being added and everything was being coordinated. It took a full day. Now, the team members are basically checking the statements once, and a virtual assistant is making sure no invoices were missed. They spend two hours a week on invoices. Two hours instead of a full work day. His chatbots have also turned several hours of work into a single click when information needs to be collected and shared with tenants or owners. Emails in the company's own tone have been created and sent. Instead of logging into multiple software systems, a team member simply enters an AI chat and provides instructions. Should You Plug AI Into Your Existing Business Model…or Build Something New? Maybe you'll see a way to plug AI into your existing property management business model. Or, you'll want an AI-native business model where you re-do your standard operating procedures and organizational chart and operations. Ping doesn't want to compete with big property management software systems. He wanted to create something that solved his specific operational challenges. Appfolio wasn't easy enough to use, and Buildium was still providing friction even though he's been using it for 10 years. But: Google Calendar is easy to use, so he keeps that around as part of his operations. It's about creating your own solutions. Ping also sees it as top-down. He has to use the AI solution first. He has to demonstrate that it saves time to bring his team members on board. How does he test it and how does he bring it to his team? It helps that Ping is also an engineer. So, he will: Conduct 20 tests. Show the team that from those 20 tests, he has received consistent results. Build out a process that makes sense for the entire team. Demonstrate the ROI: time saved, life is easier. Something as simple as sending a Notice of Entry can be made even simpler. With AI, a property manager can speak the instruction right into their phone about entering a property for maintenance next Tuesday. No one has to get out a laptop or log into a system. Ping knows his team is on board because they're asking for new features. How Long Will it Take to Move to an AI-Native Standard of Operations? Six months, for Ping and his team. In November of 2025, they got started and team members were still falling back on the old procedures. By April 2026, they were thinking of new features that might give them more time and flexibility. Ping has managed to run his business with three full-time team members who are committed to the company and its growth. He believes is exactly what all the property management owners need at the current moment, because: The work is not always that attractive. It's hard work. Team members are happier when they're not overwhelmed. The margins are less precarious, making success more attainable. The property management business itself becomes a lot more sellable. What Do the Margins Look Like After AI Implementation? The margins are fluctuating. Previously, Ping said he struggled to break 20 percent. A lot of experts will say that 25 percent is a healthy margin, but Ping kept missing the 20 percent mark with his property management company. Now? He's at 32 percent. It fluctuates, but on average, it's around 32 percent. Ping says it's as simple as cutting the payroll. How and When Do You Cut That Payroll? As soon as AI began to streamline the workflow, employees will see their own work decrease. Either they'll have nothing to do, or they'll find a way to adapt and produce a different type of value. Ping was clear about the direction from the beginning, and was willing to help departing staff find their next opportunity. He began with the employees who were willing to share the tasks that they really hated doing. Those are the things he automated. Accounting is an example. With over 800 doors to manage, a finance manager was essential. A virtual assistant was also employed. As AI workflows made accounting more efficient, the VA was removed first and then the finance manager was replaced with a part-time person spending eight to ten hours every two weeks producing reports. There is no room for people in the middle. The team he has assembled serves as the final approvers for any of the work created by AI agents. With maintenance, the tenant requests and vendor assignments are handled by AI agents and then when it's time to communicate with a vendor, the property manager steps in so the vendor can ask specific questions and get authoritative direction. That's the part Ping is working on now; providing the vendors with what they need to remove that step of having to coordinate. How Comfortable Can We Be with AI? Ping always has a human loop in every decision. For example, if a faucet needs to be fixed, which vendor is selected? There are many different kinds of plumbers. In order to trust AI, we have to trust that it's always going to make the correct decision. So in the plumber example, AI will select the plumber and provide the reasoning behind that selection, then ask for human approval. Instead of looking for plumbers, the human property manager will simply approve or not approve the one the AI selected. Comfort comes with test environments, and Ping has several: His own team provides his proof of concept at Spotted Properties. The software they use provides the necessary integration opportunities. What about marketing? Can sales and marketing be AI-native? Ping says his answer is simple: do you know what you're doing when it comes to sales and marketing? Because he would prefer to delegate that. Property managers don't need additional work. His advice: use AI tools to streamline the operations and reduce overhead cost, but remember that marketing directly affects sales. What's the Investment Required to Build an AI Agent? AI tokens aren't cheap. And the technology requires subscriptions. Ping says he's a lot more “techy” than most property management companies, and that helps. His token spend is about 200 or 250. That includes all the testing that he's doing. The vision is to demonstrate the help this has provided for Spotted Properties so that other property management companies can do the same thing. What kind of response has Ping had? So far, he's just gathering data for the other property management companies who are interested in this. What he's built so far for Spotted Properties has been created specifically for their operations and their pain points. They're offering some level of service on these AI agent tools, but he's focused on making sure it works exactly right for his company, first. At the same time, Ping is confident that this is the direction that the industry is moving. The companies who leverage AI agents and are able to make their staff and their payroll more lean will have more money to invest in sales and marketing. That means the companies who don't lean into this kind of technology will find themselves at a competitive disadvantage. Wondering what kinds of coding tools Ping is using? He uses a Claude code to create the specific services he needs and sometimes ChatGPT. Sometimes there's hard coding involved because there are so many details and so much to know. What Should a Property Manager Do Now if an AI-Native Company is the Future? The first step, according to Ping, is identifying the biggest pain points in the company. Look at your organizational chart. Identify who is doing repetitive work and who are the bottlenecks. Who is doing work that an AI agent can do? Solve that problem. Ping is almost certain that the accounting process is where you'll want to start. This is what his conversations with property managers have shown him. Too many invoices and too many checkpoints. AI is pretty affordable right now. It's a good time to play around with it and see what it can do. Check out Ping's AI company Acel Cortex Solutions, and he'll be happy to tell you more about it. And if you have any questions about your property management marketing, contact us at Fourandhalf. 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How can nearly losing your business help you shift from one mindset to another? Welcome back to The Property Management Show, where we deep dive into the world of property management, marketing, and entrepreneurship. I’m your host, Marie Tepman from Fourandhalf Marketing Agency. Today, we are joined by Ping Hsu, who has built something really incredible that a lot of people are striving to build. We're talking about how he got there and what mistakes were made along the way so that we can learn from those for ourselves. PUT TABLE HERE What Did Ping Hsu Think He Was Building? In 2019, when Spotted Properties began working with Fourandhalf, it was a much smaller company. Ping had begun as a real estate investor, and after considering a career in engineering decided that real estate is what he wanted to do long-term. Property management was something that he did on occasion, and he saw it as a way to expand his network. When he could not find the right property manager for his own properties, he combined the real estate and the property management and things grew from there. The recurring income in property management was especially attractive. Spotted Properties grew from about 130 doors in 2019 to around 800 doors today. What happened during that journey? How Can Marketing and Opportunity Help a Property Management Company Expand? Ping says that working with Fourandhalf allowed the company to build a good foundation for marketing. They were ranking in the top three on Google, and their social presence really exploded, which created a lot of demand. Add to that the fact that a few property management companies in Hamilton failed, so new clients were being on-boarded pretty quickly. This led to a larger payroll and a desire to run a more passive business as an owner. As the expansion really took off, it was impossible not to see all the opportunities for mini-businesses. Because Ping was dealing with so many vendors and watching money come in and out, he began to wonder why he was constantly paying all these people. Painting, for example, was something he always had to hire people to do. There was a lot of money spent on waste management. And pest control. Real estate agents. So many of these basic services seemed to be costing him a lot of money, and he wondered if that was money he could earn instead. So Spotted Properties began to internalize those systems. Eventually, sixteen or seventeen employees were on board, as well as a real estate team and a marketing budget, and this is how Ping realized it's possible to scale a company too fast. He could see that they were spread too thin. When Is It Time to Start Saying No and Focus on Your Core Business? It's tempting to want to continue adding lines of business. If you have a friend who can spray for pests, it seems easy enough to take on the pest control right? It seems like it's going to make you more money than paying an outsider. Exiting does not have to be difficult and it does not have to jeopardize your business. Ping began to notice: He was paying technicians to do the work he did not want to pay outside vendors to do, but they did not have full schedules. Yet, he still had to pay them. The math makes sense when those employees are busy all the time (or even 75% of the time). It's still extra payroll when you're trying to keep up with three or four businesses and you need to develop ways to keep your employees busy. This was the time to look at the company's core area of expertise and stick to what they did best. Another temptation? Virtual assistants. Here are the challenges that Ping discovered with VAs: It was hard to find a good fit, especially given the general difference in time zones. It was easy to delegate the things he didn't want to do, like phone calls and vendor coordination. Quality dropped and everyone got frustrated. Ping stopped and asked himself what his core business was. What was his profession? The answer was pretty simple: property management. He began integrating up instead of integrating down. What does that mean? For Ping and his business, it meant focusing on asset management and doing more than what typically property management companies did. The real estate sales raised capital for the long-term holds. The company began focusing on property management again, but they created an entire ecosystem that fed into the core property management base. How Can Property Managers Position Themselves as Asset Managers and Advisors? In today's market, it can feel like basic property management is a commodity. Ping says one of the most important things his company did was to stop seeing themselves as property managers. Once he removed that label, the real growth began. Here's what he did: Began a YouTube channel called Property Hustlers. He talked about how to invest in real estate, which during COVID a lot of people were interested in, thanks to a strong market. Provided education through video on how to acquire properties, how to finance them, and how to manage the operations. Shifting the conversation from how to manage a property to how to plan for additional investments. Beginning conversations on a higher level. There was no longer any space to argue with a client about why a repair is $75 instead of $55. Relationships with investors became more meaningful, and growth was pretty quick. Ping credits something he heard at a Fourandhalf conference, where it was suggested that if every owner you work with added one more door to their portfolio, you'd double your property management business. That made sense to him and it's why he decided to position the company a little differently. Is it Possible to Double Your Property Management Business? Ping said he did it by talking to owners about new things. They might approach him hoping to discuss their owner statements, and he'd refer them to someone else within the company. What he wanted to discuss was how to save several hundred dollars every month and how to earn $40k to $60k by the end of the year. The conversation shifted and the owners began listening. Introduce me as your mentor. That was Ping's instruction to the owners he was working with. Not to introduce him as their property manager, but as their real estate investment mentor. “He's been walking me through how to increase my portfolio.” “You should talk to Ping for more advice.” It took a year to fully shift his identity from property manager to investment advisor. It's not that Ping has neglected the property management part of his business. He has well-trained staff taking care of the day to day and when investors buy their new properties, they understand that he has a role in how they're managed. But he created his own brand, eXP Real Estate, to separate himself from the owner statements and the leasing and the tenants and to focus more on the long-term strategies of owners who listen to his advice. Once he created this separation, everything changed. Does Video Content Really Make a Difference? Ping says that it does. When he was making YouTube videos, he could create educational conversations for specific things that owners might be thinking about, and then he'd send those videos to them. Maybe it's a video on how to stabilize a portfolio or how to offload a property that's not performing. He could control the narrative. As he stuck with this new approach, he found it was eventually easier to raise capital and that he was doing more transactions within the same client audience. Good things take time. Trial and error also takes time. It's hard to remember this when you're growing your property management business, but it's an important lesson. Who Are the Owner Leads that Mean the Most? The shift Ping implemented in his own business meant a shift in the owners he wanted to work with at Spotted Properties. Only two types of portfolios are their targets: student rentals and multifamily properties. These are the owners he looks for. Student rentals are a great niche because the turnover timing is so predictable. This is something Fourandhalf has always talked about: identify the properties and the owners that fit your business model and your target margins. When you're just starting out, it makes sense to take on any property that needs to be managed. You don't yet know what the good fit might be. For example, Ping thought Airbnbs would be a good idea. He tested out three or four Airbnb properties and knew it was not going to work for him going forward. What Can We Learn About How Ping and His Partner Created Property Hustlers? Some questions Marie had about how Ping and his business partner Andrew created the Property Hustlers YouTube channel and brand: How did Ping prepare the team for this shift? Was the Spotted Properties team completely outside of this endeavor? Were there any conversations had? Did processes change to account for this new approach? Ping said he and Andrew were intentional about hiring people smarter than them when it came to understanding property management. That increased the cost of talent but it also meant they (Ping and Andrew) could also remove themselves from a lot of the day to day work. Turns out the team was more than happy to get them out of the way. Now, that team had the authority they needed to make the property management part of the business really work well. Why does it matter that the staff is happy? It creates employee retention. Efficiency and trust increase. It keeps clients happy. They know they're working with a good company when they're dealing with the same people year after year. How Has Marketing Evolved in this Growth Story? Ping's property management company successfully showed up in the top three hits for Hamilton, Ontario on Google, thanks to the blogs they were writing and the SEO-driven website. Reviews were coming in, too, and despite a few bad reviews (there are always a few), his Google review stars were at about 4.4. Then, he shut down Google reviews. Why? They stopped using a phone line, hoping to move entirely online, and Ping knew that was going to create some frustration with tenants. He didn't want to open himself up to a lot of bad reviews all at once. They weren't trying to grow their property management business. A natural progression was what they were after, but there was no interest in adding another hundred doors or more. They're back to working on marketing specifically for student rentals, using Answer Engine Optimization (AEO) to attract new leads in the student rental space. Right now, they're working with about 140 owners on around 800 doors. That's counting each student tenant as their own door. Operational Questions: How Can Property Managers Create this Kind of Vertical Integration? Marie and Ping have talked about where he started and what he's built. How can other property management companies learn from this? Here's what Ping suggests: Communication. Start by creating a different domain for communication. As the company owner, you want to reduce the communication you're doing on the things that aren't as important. You don't want to be responding to complaints. Team Building. You have to trust your team to solve those problems and deal with those complaints. Establish Scope. Map out what you're doing and what your team is doing. If you have the right talent, you can back away from all the notifications that you don't actually need. Hire Smart. Look for the people who impress you right away. This is what Ping learned; the three-month probation period shouldn't necessarily be that long. He knew within a week that his leasing manager was going to be amazing. Good talent will want to do more. They'll want to grow. Is it really this easy? Not always. Mistakes can be made. Ping's first hire had access to his credit card and that's how Ping lost $90,000 in one year. He almost gave up on the business entirely. The employee had a gambling issue that no one knew about. The lesson? You can't just trust people blindly. Trust the employees who have proven that they are trustworthy. With $90,000 gone, Ping wasn't sure he'd be able to meet his payroll obligations and it felt like he would lose the business. Instead, he shoveled some snow. He and his girlfriend, who is now his wife, shoveled snow at his properties during a particularly snowy winter and saved some money and made the necessary ends meet. What is the GWC Hiring Framework? Get. Want. Capacity. That's how Ping hires. The person gets the job. Does the person want the job? Is there enthusiasm? Initiative? Does the person have the capacity to do the work that's needed? People can always be trained when they have the initiative. When local companies were shutting down and Spotted Properties was taking on a lot of new business, Ping knew he had to hire strategically and he also knew he didn't know how to do that yet. That's how this framework was created. How Can Property Managers Approach Owners as a Coach or an Asset Adviser? We've established that the real estate advising and the coaching feeds the property management business. But how to begin this conversation with owners? Ping says his script was simple. It went something like: “Hey John, now that your property is fully stabilized, what’s the plan? What’s your plan for the next couple of years? What do you want to do with your real estate portfolio?” They start talking about their vision, their dream outcome, which is, usually that they'd like to get a few more properties so they don't have to work so hard. Or: “Now that we have Madison dealing with the tenant issue or a paralegal taking care of the eviction through the Tenant Board, how are you feeling?” They'll usually be feeling ready to grow once they've seen their problem resolved. And that's how the conversation opens up. Ping is willing to be honest in his conversations, and that includes talking about mistakes he's made and situations that didn't go as planned. Owners can use this transparency to avoid their own mistakes. And the vulnerability makes him easy to trust. People can relate to failures. You're likely wondering: is there a fee for the expertise that Ping and Andrew provide? For owners and investors who belong to the Property Hustlers community, there's a fee for one-on-one coaching. Plenty of free resources are available and Ping is happy to have owners learn from that information. And the property management business and education platform feed revenue to each other. We're going to have Ping come back and talk to us about how he continues to evolve. Specifically, with the help of AI. You don't want to miss that conversation, where we'll talk about how you leverage AI to make your property management operation leaner and more efficient, which will free you up to do more things like this. Contact us at Fourandhalf if you have any questions about property management marketing or this discussion with Ping Hsu. var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),document.addEventListener("gform/theme/scripts_loaded",function(){gform.themeScriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>"function"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn("The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1."),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener("gform_main_scripts_loaded",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener("gform/theme/scripts_loaded",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener("DOMContentLoaded",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook("action",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook("filter",o,r,e,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,r){gform.removeHook("action",o,r)},removeFilter:function(o,r,e){gform.removeHook("filter",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+"_"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==r?t.apply(null,e):e[0]=t.apply(null,e)})),"filter"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}}); CommentsThis field is for validation purposes and should be left unchanged.First Name(Required)Last Name(Required)Email(Required) Phone(Required)Company NameComments or QuestionsThis field is hidden when viewing the formDate Submit gform.initializeOnLoaded( function() {jQuery('#gform_ajax_frame_33').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_33');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_33').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! 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Which structure works best for a property management business: Departmental or Portfolio? This is a topic that can be pretty polarizing in the industry. Welcome back to The Property Management Show, where we deep dive into the world of property management, marketing, and entrepreneurship. Today, we're talking with two prominent property management business owners in Central Florida. Welcome to Maryann Hoffman and Andrew Dougill of Hoffman Realty and David and Stacy Wilson of Wilson Management Group. These experts are talking about the structures they've adopted and offering some advice to property management owners who have not yet decided on how they want to organize their businesses. td {vertical-align: top; border:1px solid #eee;} li {font-size:15px;} .clean-td {border-bottom:none;} Podcast Summary Each type of management structure has its pros and cons. For property management companies that are about to build out their own structure, they need to think about the things they like to do and don't like to do. Deciding what works best will require flexibility. Processes and systems are often more foundational than how a property management company is organized. Guest Bios: Hoffman Realty Andrew and MaryAnn Hoffman are the founders and principals of Hoffman Realty, bringing decades of leadership and experience to the Tampa Bay property management industry. MaryAnn, a licensed real estate broker, entered the industry in 1983 and established Hoffman Realty in 1988 with a clear vision: to deliver personalized, high-quality service to small residential investors. In 2000, Andrew, then Vice President of Engineering at TECO Energy, joined the firm to lead business operations, aligning his background as a long-time real estate investor and landlord with the company's mission. Together, they have built a 38+ year track record of supporting residential investors throughout the Tampa Bay area and currently oversee a portfolio of approximately 450 managed properties. Hoffman Realty's continued success is rooted in a disciplined operational approach and a strong commitment to client service, with MaryAnn remaining actively involved in day-to-day oversight to ensure every client receives personal attention, and no property owner is overlooked. Both Andrew and MaryAnn are deeply engaged in the professional community. Andrew is an active member of Suncoast Tampa Area Realtors (STAR), the Bay Area Apartment Association, and the Tampa Bay Chapter of NARPM. He has served as Property Management Chair for Greater Tampa REALTORS®, is a member of the STAR Government Affairs and Property Management Committees, a former Tampa Bay NARPM Board member, and currently serves as Tampa Bay NARPM Legislative Chair—advocating for landlord-tenant policy at both the state and national levels. Wilson Management Group Wilson Management Group was founded in Orlando in 1986 and has been family-owned and operated ever since. David Wilson obtained his Real Estate Salesperson's license in 1993 and began working for WMG as a property manager. In 2005, he obtained his Real Estate Broker's license and gradually transitioned into overseeing all day-to-day business operations. David, and his wife, Stacy, purchased the business from his parents in 2014, and they run it together with their fantastic team. They are active members of NARPM (National Association of Residential Property Managers). David has been a member since the Orlando/Central Florida chapter was formed in 1995. They are passionate about keeping Florida a landlord-friendly state, for the benefit of their current and future clients. They participate every year with NARPM in annual legislative summits both in Tallahassee, FL and Washington, DC, advocating for the rights of landlords here in Florida. What Do Successful Central Florida Property Management Companies Look Like? Let's take a look at who we're talking to today: Hoffman Realty is based in the Tampa Bay Area. They serve communities as far north as State Route 54 and as far south as Apollo Beach and Wimauma. They're a departmental structure and have about 450 companies under management. Wilson Management Group is in Orlando. They're a portfolio style management company and serve all of Orange and Seminole Counties, with part of Lake County, Volusia County, and Osceola County within their scope. They also manage about 450 doors. How Do These Structures Differ? At the NARPM Broker/Owner Conference this year, Matthew Tringali of BetterWho presented a framework called The Team Structure Checklist, which highlighted the fundamental differences between each business structure. Here's what Maryann reported from that event: Departmental Structure. Most people are in the office and available for phone calls, answering questions, and serving more specialized areas of expertise. There's one person managing inspections for all properties and another person managing the accounting or the leasing. One point of contact takes care of customer service. There are property management departments. Portfolio structures would have one professional with a portfolio of 75 to 125 properties and they handle everything. The entire experience of that property is under their purview, whether we're talking about maintenance or leasing or tenant management. The primary point of contact is the property manager overseeing the portfolio. Does the Company Structure Impact Quality of Service? When we talk about departmental vs. portfolio structures, is it merely an internal operational decision that owners don't notice, or are there differences in how service is delivered and perceived? It depends. When we talk about portfolio models, we're often talking about companies that cover a larger geographic area, and to expand the business portfolio is necessary. Departmental structures work better for smaller service areas. Both structures can provide excellent client experiences. This depends on policies and procedures and how effectively and consistently the company can apply those. It also depends on staff. A leasing agent having a bad day in a departmental structure will not affect an owner who calls to talk about accounting. But in a portfolio structure, the property manager may be having a bad day, and that can affect any owner who calls for help. The answer to high-quality service delivery in either structure? Having strong systems. Which Model is More Scalable for Property Management Companies? Property management companies may want to know if one type of company can support growth better than the other, but the answer comes down to company goals and vision. Portfolio property management companies are geographically based. Each property manager has a portfolio that they manage, and the properties assigned are based on maintaining boundaries geographically. There's always a bit of overlap, but it's not going to work to have property managers crossing counties while trying to provide great service. David and Stacy want their property managers to concentrate on their portfolios to the best of their ability. So from an expansion perspective, portfolio works for management companies that want to grow geographically. It's possible to add another property manager when new doors are added in different neighborhoods or cities. Departmental management companies grow best within a tight service area. Maryann and Andrew note that their employees go home at night without being on call for owners or tenants who might need them (Maryann hands out her cell phone for that purpose). The point is to have good property managers who communicate well with existing clients before growing. A new client joined Hoffman Realty because he had not heard from his previous property manager for three months. It turned out his assigned manager had left the company, but no one there had told him. In each business structure, growth is only possible with good systems, clear assignment of duties, and smart staff. What Are Some of the Weaknesses in Portfolio and Departmental Property Management Structures? What if a tenant doesn't pay rent? What if there are complaints that repairs are taking too much time? What if a key property manager leaves the company? Portfolio The main challenge for portfolio companies is the loss of that knowledge and expertise when a property anger leaves. And it's also important to be clear about who owns the client. In a portfolio system, you would not want a property manager to leave your company and take your clients with them. Property management is a relationship business. Internal controls are needed no matter what your structure. You will need: Management agreements Independent contractor agreements (this is how Wilson hires) Policies and procedures David and Stacy have done a great job of mitigating risk and establishing that clients belong to the company, not the property manager. Most of the professionals working for them have been with the company for over 15 years. Departmental For departmental companies, it can be a challenge to juggle all the repairs. It requires a lot of time management to negotiate every single lease renewal. Things come up and Maryann and Andrew must decide when the limits of their system have been reached and it's time to hire another person. Another weakness in departmental businesses is that sometimes owners and landlords can feel passed around from one person to another. They're talking to someone different about maintenance and accounting, for example. As the Business Development Manager, Maryann makes sure she is the point of contact for any struggles owners may encounter. There are lots of questions when they're being onboarded, but once the path is clear, things settle quickly. How Are Florida Property Management Companies Unique? The housing collapse in 2008. COVID eviction moratoriums. Massive hurricanes. Post-pandemic pricing surges. Major relocation of new residents into Florida. Major insurance crisis. Florida management companies have been through a lot. How does each business structure approach these elements that are unique to Florida property management? Andrew said that for Hoffman Realty, the 2008 crisis was one of the worst to manage. There had just been a huge boom and prices were high. Then, the market crashed and people who had no intention of being landlords found themselves renting out homes when they could not sell.That included a lot of private equity firms.Maryann remembers a meeting with a huge company that was planning to buy hundreds of properties in 2010. It was exciting at first; the idea that they would get so much business. But the geographic area covered seven counties. Hoffman Realty would have had to change their entire operation in order to accommodate that management contract. For Stacy and David, the COVID pandemic and hurricanes are particularly memorable.During the pandemic, people did not want to leave their homes but they needed to see properties. At that time, video walk-throughs were not common, but they quickly became necessary. They could not imagine doing without video tours, now. Property management companies in Florida have to adapt to manage these crises.In 2004, there were three different hurricanes that hit the Orlando region in a span of three weeks, including the very powerful Hurricane Charlie. That storm took out the power to the Wilson Management Group office for two and a half weeks. But they still had to operate. Trees were down everywhere and property managers could not use phones or email. This was long before the technology we have today. David was grateful that they had planned ahead and printed out what they needed and were able to physically check on their properties. Diving Deeper into Hurricanes: How Do Business Structures Respond? More recently, after Hurricanes Milton and Helene in 2024, Hoffman Realty had three pages of roof repairs that their properties needed. This is how the departmental process served them: One person was in charge of roofs. Another person was in charge of fence repairs. Another handled mold remediation. Separate people were assigned to insurance adjusters. Staff members were calling tenants to ask about any damage. It was a mess, Maryann said, but everything was departmentalized already. As a portfolio-based company, David and Stacy would have their property managers check in with tenants, first. In the first few days after a hurricane, roads were dangerous. There were no stop lights and trees were down across town. Before putting their property managers in any kind of situation where they had to go out and put eyes on a property, they'd ask their tenants for reports. Instead of conducting 30 inspections a month, their property managers were eventually conducting about 30 per day. What is the Relationship Between Team Structure and Company Size? Is there a size where one specific structure makes more sense than the other? It may not matter. Regardless of the business model a Management company has, there is some level of overlap into different sorts of business models no matter what. Some companies have a pod style, with senior and junior managers and they have coordinators in that pod. Andrew and Maryann have a departmental business which is similar. In the Wilson portfolio structure, property managers still have back-office support for accounting and leases. Overlap should be expected. Scaling any of those structures can be challenging. For portfolio companies, property managers are geographically aligned, so if there is a burst of new properties that come under management, how are they assigned when all of the existing property managers are at capacity? How Do Property Managers Know Which Structure is Right for Their Company? Maybe you're a smaller company at 50 to 100 doors, and you have to decide whether to form a portfolio or department company structure. What clues should you be looking for that might tell you which path is the best? Andrew says that if you're growing from a one-person show to a larger company, you'll realize you need help, and you should delegate the tasks you don't like to do. Maybe you like leasing and talking to landlords but you don't like coordinating maintenance. That maintenance supervisor should be your first hire. Stacy and David advise to be prepared for one thing: systems will break down as you grow. Whether you gravitate towards departmental or portfolio or something else, you'll have to pivot or adjust at some point. You might start off with one model and pivot to the other. Try to anticipate where the break might occur. If you can see it coming, you can prevent it. How Can AI and Technology be Used? Thanks to automation and AI, it's possible to do more with fewer people. With the help of technology, property management owners know that they can focus more on relationships. And remember that AI is able to do a lot of things, but it can't just be plugged into a property management business. Automating something that is broken will just allow mistakes to be made faster. We're saying it again: processes and procedures are essential. Deploying AI will not magically fix problems. Will Owners Care about Company Structure when Choosing a Property Management Partner? Hopefully, clients will ask deeper questions about how your business functions. How are applicants screened? How quickly does the staff handle maintenance? How and when will my residents get solutions to their problems? These are the things that help determine how efficient a property management business is. Company structure is rarely a part of the interview. Property managers trying to earn new business will want to clarify with the property owners and investors what the long-term financial goals are. That may play into how they decide what kind of company they hire. But that may not have to do with structure; it may have more to do with the perspective of the business and how they manage. What Are the Last Words from Hoffman Realty and Wilson Management Group? Here's what our guests want to leave you with: Loving what you do is a big part of success. Start off with strong systems and get those down before growing a property management company. Owning investment real estate is great. If you're starting off, keep moving forward. How can you connect with our fantastic guests today? Connect with Maryann and Andrew from Hoffman Realty at http://hoffmanrealty.com/ Connect with Stacy and David from Wilson Management Group at https://www.wilsonmanagementgroup.com/about Thanks for joining us on The Property Management Show. 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Google Ads can be a powerful growth engine for residential property management marketing. But for many business owners, it's also a source of frustration. Misconceptions, unrealistic expectations, and the complexity of campaign management often leave property managers saying, “Google Ads just doesn't work for me.” On The Property Management Show podcast, Google Ads expert Maddie […] The post Google Ads for Property Managers: Expert Insights from Maddie Lushington appeared first on Fourandhalf Marketing Agency for Property Managers.

 The Property Management Show returns with Part 3 of Marie Tepman's discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. In the conclusion of this series, we focus on the importance of education when it comes to property management marketing, and how to use AI […] The post Maximize Property Management Revenue Part 3: Educating Owners and the Misuse of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

 The Property Management Show returns with Part 3 of Marie Tepman's discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. In the conclusion of this series, we focus on the importance of education when it comes to property management marketing, and how to use AI […] The post Maximize Property Management Revenue Part 3: Educating Owners and the Misuse of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

Most property-management owners focus on adding new doors, or, they're just concerned with reputation management and they don't feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that quietly erodes 20–25 % of portfolios. You probably don't realize just how big your […] The post Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation appeared first on Fourandhalf Marketing Agency for Property Managers.

Most property-management owners focus on adding new doors, or, they're just concerned with reputation management and they don't feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that quietly erodes 20–25 % of portfolios. You probably don't realize just how big your […] The post Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue, improve your services, and ultimately increase customer lifetime value. When done right, […] The post Maximize Property Management Revenue Part 1: The Truth Behind Fee-Maxing appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue, improve your services, and ultimately increase customer lifetime value. When done right, […] The post Maximize Property Management Revenue Part 1: The Truth Behind Fee-Maxing appeared first on Fourandhalf Marketing Agency for Property Managers.

Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to establish this concept of maintenance analytics. He was investigating what […] The post Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen) appeared first on Fourandhalf Marketing Agency for Property Managers.

Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to establish this concept of maintenance analytics. He was investigating what […] The post Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen) appeared first on Fourandhalf Marketing Agency for Property Managers.

Fourandhalf's Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in property management marketing. Specifically, the discussion revolved around getting more owner leads for property managers. In […] The post AI's Role in Attracting Owner Leads for Property Managers appeared first on Fourandhalf Marketing Agency for Property Managers.

Fourandhalf's Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in property management marketing. Specifically, the discussion revolved around getting more owner leads for property managers. In […] The post AI's Role in Attracting Owner Leads for Property Managers appeared first on Fourandhalf Marketing Agency for Property Managers.

 Can vendor bidding solutions like RoDevia Brigham's Proposabid create more transparency and detect fraud? That's where we left off during Part 1 of this discussion on The Property Management Show. Let's pick up the conversation about how the bidding process is broken, and how property managers can avoid wasting time and money. Here's Part […] The post PART 2: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

 Can vendor bidding solutions like RoDevia Brigham's Proposabid create more transparency and detect fraud? That's where we left off during Part 1 of this discussion on The Property Management Show. Let's pick up the conversation about how the bidding process is broken, and how property managers can avoid wasting time and money. Here's Part […] The post PART 2: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

It's been a long time since we put out an episode of The Property Management Show and today we're excited to talk with RoDevia Brigham, the founder and CEO of Proposabid. The vendor bidding process is an entire industry on its own, and this is a topic we have not covered before on the podcast. […] The post PART 1: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

It's been a long time since we put out an episode of The Property Management Show and today we're excited to talk with RoDevia Brigham, the founder and CEO of Proposabid. The vendor bidding process is an entire industry on its own, and this is a topic we have not covered before on the podcast. […] The post PART 1: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. On today's episode, we're talking to an expert on mergers and acquisitions, who has specific experience in property management. We're talking to Scott Duke, of OpnRoad. He's talking about the things that make a difference in the sale of a property management company. Your buyer and your profit […] The post Preparing Your Property Management Company for a Profitable Sale with Scott Duke of OpnRoad appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. On today's episode, we're talking to an expert on mergers and acquisitions, who has specific experience in property management. We're talking to Scott Duke, of OpnRoad. He's talking about the things that make a difference in the sale of a property management company. Your buyer and your profit […] The post Preparing Your Property Management Company for a Profitable Sale with Scott Duke of OpnRoad appeared first on Fourandhalf Marketing Agency for Property Managers.

 Amy Harrison is a sales and marketing copywriter from the U.K. and an expert in storytelling. After hearing her speak at a marketing conference and finding the information invaluable, we invited her onto The Property Management Show to talk about the evolution of marketing content and copywriting and how AI can help with persuasive […] The post Persuasive Copywriting in the Age of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

 Amy Harrison is a sales and marketing copywriter from the U.K. and an expert in storytelling. After hearing her speak at a marketing conference and finding the information invaluable, we invited her onto The Property Management Show to talk about the evolution of marketing content and copywriting and how AI can help with persuasive […] The post Persuasive Copywriting in the Age of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

PJ Clay, the Director of Client and Partner Services at Rental Beast, joins us on The Property Management Show to discuss the company's role as the rental MLS, and how they provide back-end technology to MLS associations across the United States and Canada. We also discussed whether this type of technology can help or hurt […] The post Rental MLS: A Threat or a Tool to Help Property Managers? appeared first on Fourandhalf Marketing Agency for Property Managers.

PJ Clay, the Director of Client and Partner Services at Rental Beast, joins us on The Property Management Show to discuss the company's role as the rental MLS, and how they provide back-end technology to MLS associations across the United States and Canada. We also discussed whether this type of technology can help or hurt […] The post Rental MLS: A Threat or a Tool to Help Property Managers? appeared first on Fourandhalf Marketing Agency for Property Managers.

Two guests are joining The Property Management Show today, and they are Scott Brady and Garrett Brady from Progressive Property Management in southern California. Scott has been on the show before, and tends to talk about forward-looking topics that involve challenging the status quo. Garrett is his son, and a big part of the company's […] The post Legacy Planning for a Property Management Business appeared first on Fourandhalf Marketing Agency for Property Managers.

Two guests are joining The Property Management Show today, and they are Scott Brady and Garrett Brady from Progressive Property Management in southern California. Scott has been on the show before, and tends to talk about forward-looking topics that involve challenging the status quo. Garrett is his son, and a big part of the company's […] The post Legacy Planning for a Property Management Business appeared first on Fourandhalf Marketing Agency for Property Managers.

Marc Cunningham is a property management consultant and he's also the President of Grace Property Management in Colorado. He's joining The Property Management Show today not only because he's a prominent figure in property management, but also because he's one of the first property management professionals who embraced video marketing. Marc is still promoting video […] The post The Power of Action Versus Perfectionism in Video Marketing appeared first on Fourandhalf Marketing Agency for Property Managers.

Marc Cunningham is a property management consultant and he's also the President of Grace Property Management in Colorado. He's joining The Property Management Show today not only because he's a prominent figure in property management, but also because he's one of the first property management professionals who embraced video marketing. Marc is still promoting video […] The post The Power of Action Versus Perfectionism in Video Marketing appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. In our previous episode, we spoke with SEO and marketing guru Rand Fishkin about the shifting tides in digital marketing and the sources of influence that are important today. On the second part of our podcast with this guest, we're talking about money keywords, vanity metrics, and generative […] The post Shifting Tides in Digital Marketing with Rand Fishkin Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. In our previous episode, we spoke with SEO and marketing guru Rand Fishkin about the shifting tides in digital marketing and the sources of influence that are important today. On the second part of our podcast with this guest, we're talking about money keywords, vanity metrics, and generative […] The post Shifting Tides in Digital Marketing with Rand Fishkin Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms […] The post Shifting Tides in Digital Marketing with Rand Fishkin appeared first on Fourandhalf Marketing Agency for Property Managers.

Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms […] The post Shifting Tides in Digital Marketing with Rand Fishkin appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show podcast, your go-to source for all things property management, entrepreneurship, and marketing. This podcast is proudly brought to you by Fourandhalf, a leading digital marketing agency specializing in property management. Fourandhalf has been instrumental in helping residential property managers generate more leads and attract quality property owners since […] The post Property Management Business Owner's Ticket To Freedom appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show podcast, your go-to source for all things property management, entrepreneurship, and marketing. This podcast is proudly brought to you by Fourandhalf, a leading digital marketing agency specializing in property management. Fourandhalf has been instrumental in helping residential property managers generate more leads and attract quality property owners since […] The post Property Management Business Owner's Ticket To Freedom appeared first on Fourandhalf Marketing Agency for Property Managers.

Hello and welcome to The Property Management Show podcast, your go-to destination for exploring the dynamic world of property management, entrepreneurship, and marketing. Brought to you by Fourandhalf Marketing Agency, a leader in the industry since 2012. Fourandhalf helps residential property managers get more owner leads and improve their online presence through website design and […] The post Mid-Term Rentals Part 2: Strategies for Success in Managing Furnished Properties appeared first on Fourandhalf Marketing Agency for Property Managers.

Hello and welcome to The Property Management Show podcast, your go-to destination for exploring the dynamic world of property management, entrepreneurship, and marketing. Brought to you by Fourandhalf Marketing Agency, a leader in the industry since 2012. Fourandhalf helps residential property managers get more owner leads and improve their online presence through website design and […] The post Mid-Term Rentals Part 2: Strategies for Success in Managing Furnished Properties appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to The Property Management Show podcast, where we delve into the ever-evolving landscape of property management, entrepreneurship, and marketing. This show is presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social […] The post Maximizing Profits with Mid-Term Rentals: Property Management Blue Ocean Strategy – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to The Property Management Show podcast, where we delve into the ever-evolving landscape of property management, entrepreneurship, and marketing. This show is presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social […] The post Maximizing Profits with Mid-Term Rentals: Property Management Blue Ocean Strategy – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to ‘The Property Management Show,' where we deep-dive into the world of property management, marketing, and entrepreneurship. Your hosts are Marie Tepman and Brittany Jones from Fourandhalf Marketing Agency. Since 2012, Fourandhalf has helped hundreds of property managers get more owner leads through digital marketing. Whether you need help with your website, SEO, […] The post Understanding ACH Fees and Payment Fraud with Jordan Bennett from Nacha appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to ‘The Property Management Show,' where we deep-dive into the world of property management, marketing, and entrepreneurship. Your hosts are Marie Tepman and Brittany Jones from Fourandhalf Marketing Agency. Since 2012, Fourandhalf has helped hundreds of property managers get more owner leads through digital marketing. Whether you need help with your website, SEO, […] The post Understanding ACH Fees and Payment Fraud with Jordan Bennett from Nacha appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to the latest episode of the Property Management Show, presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social media, and paid ads. In this episode, we're excited to host Jennifer Merritt, […] The post Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to the latest episode of the Property Management Show, presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social media, and paid ads. In this episode, we're excited to host Jennifer Merritt, […] The post Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale appeared first on Fourandhalf Marketing Agency for Property Managers.

 In typical fashion, we ended up covering so much ground with Ray Hespen of Property Meld that we had to split our full conversation into two episodes. In Part 1, we discussed what maintenance analytics is, why it's important, and what it can do for a property management business. This is Part 2 of […] The post How Property Managers Can Deal with Rising Costs and Labor Shortages in Maintenance with Ray Hespen – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

 In typical fashion, we ended up covering so much ground with Ray Hespen of Property Meld that we had to split our full conversation into two episodes. In Part 1, we discussed what maintenance analytics is, why it's important, and what it can do for a property management business. This is Part 2 of […] The post How Property Managers Can Deal with Rising Costs and Labor Shortages in Maintenance with Ray Hespen – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

 On The Property Management Show, we recently had a conversation with Ray Hespen, the CEO and co-founder of Property Meld. We always find ourselves talking to him a lot – and about a lot. This episode is no different. We covered so much ground that we split the interview into two episodes. Here's part […] The post Maintenance Analytics with Ray Hespen – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

 On The Property Management Show, we recently had a conversation with Ray Hespen, the CEO and co-founder of Property Meld. We always find ourselves talking to him a lot – and about a lot. This episode is no different. We covered so much ground that we split the interview into two episodes. Here's part […] The post Maintenance Analytics with Ray Hespen – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

 Byron Thompson from Monument Real Estate Management is joining The Property Management Show to talk about a subject we've never addressed on this podcast: urban real estate markets. Byron has been a listener for a long time, and we're happy to have him in the guest seat today to talk about the unique challenges […] The post Investing and Managing in the Urban Real Estate Market with Byron Thompson appeared first on Fourandhalf Marketing Agency for Property Managers.

 Byron Thompson from Monument Real Estate Management is joining The Property Management Show to talk about a subject we've never addressed on this podcast: urban real estate markets. Byron has been a listener for a long time, and we're happy to have him in the guest seat today to talk about the unique challenges […] The post Investing and Managing in the Urban Real Estate Market with Byron Thompson appeared first on Fourandhalf Marketing Agency for Property Managers.

During Part One of our conversation with Heather Nicely, we talked about the pros and cons of adding short term rental (STR) properties to an established portfolio of long term rentals. Today, we're getting more into the state of […] The post Current State of the Short Term Rental Market with Heather Nicely – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

During Part One of our conversation with Heather Nicely, we talked about the pros and cons of adding short term rental (STR) properties to an established portfolio of long term rentals. Today, we're getting more into the state of the STR market and how you can set yourself apart and serve owners better. Market Saturation […] The post Current State of the Short Term Rental Market with Heather Nicely – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

Heather Nicely is a Realtor, broker, and loan officer, and also the president of the Arizona chapter of NARPM. She's been on all sides of property management and today, she's joining us to talk about short term rentals and how managing those properties are different from managing long term rentals. Heather's Journey to the Short […] The post Pros and Cons of Adding Short Term Rentals to a Long Term Rental Management Business with Heather Nicely – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.