The Property Management Show

Most property-management owners focus on adding new doors, or, they're just concerned with reputation management and they don't feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that quietly erodes 20–25 % of portfolios. You probably don't realize just how big your […] The post Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue, improve your services, and ultimately increase customer lifetime value. When done right, […] The post Maximize Property Management Revenue Part 1: The Truth Behind Fee-Maxing appeared first on Fourandhalf Marketing Agency for Property Managers.

Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to establish this concept of maintenance analytics. He was investigating what […] The post Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen) appeared first on Fourandhalf Marketing Agency for Property Managers.

Fourandhalf's Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in property management marketing. Specifically, the discussion revolved around getting more owner leads for property managers. In […] The post AI's Role in Attracting Owner Leads for Property Managers appeared first on Fourandhalf Marketing Agency for Property Managers.

 Can vendor bidding solutions like RoDevia Brigham's Proposabid create more transparency and detect fraud? That's where we left off during Part 1 of this discussion on The Property Management Show. Let's pick up the conversation about how the bidding process is broken, and how property managers can avoid wasting time and money. Here's Part […] The post PART 2: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

It's been a long time since we put out an episode of The Property Management Show and today we're excited to talk with RoDevia Brigham, the founder and CEO of Proposabid. The vendor bidding process is an entire industry on its own, and this is a topic we have not covered before on the podcast. […] The post PART 1: Why the Vendor Bidding Process Is Broken (and What It's Costing Property Managers) appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. On today's episode, we're talking to an expert on mergers and acquisitions, who has specific experience in property management. We're talking to Scott Duke, of OpnRoad. He's talking about the things that make a difference in the sale of a property management company. Your buyer and your profit […] The post Preparing Your Property Management Company for a Profitable Sale with Scott Duke of OpnRoad appeared first on Fourandhalf Marketing Agency for Property Managers.

 Amy Harrison is a sales and marketing copywriter from the U.K. and an expert in storytelling. After hearing her speak at a marketing conference and finding the information invaluable, we invited her onto The Property Management Show to talk about the evolution of marketing content and copywriting and how AI can help with persuasive […] The post Persuasive Copywriting in the Age of AI appeared first on Fourandhalf Marketing Agency for Property Managers.

PJ Clay, the Director of Client and Partner Services at Rental Beast, joins us on The Property Management Show to discuss the company's role as the rental MLS, and how they provide back-end technology to MLS associations across the United States and Canada. We also discussed whether this type of technology can help or hurt […] The post Rental MLS: A Threat or a Tool to Help Property Managers? appeared first on Fourandhalf Marketing Agency for Property Managers.

Two guests are joining The Property Management Show today, and they are Scott Brady and Garrett Brady from Progressive Property Management in southern California. Scott has been on the show before, and tends to talk about forward-looking topics that involve challenging the status quo. Garrett is his son, and a big part of the company's […] The post Legacy Planning for a Property Management Business appeared first on Fourandhalf Marketing Agency for Property Managers.

Marc Cunningham is a property management consultant and he's also the President of Grace Property Management in Colorado. He's joining The Property Management Show today not only because he's a prominent figure in property management, but also because he's one of the first property management professionals who embraced video marketing. Marc is still promoting video […] The post The Power of Action Versus Perfectionism in Video Marketing appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show. In our previous episode, we spoke with SEO and marketing guru Rand Fishkin about the shifting tides in digital marketing and the sources of influence that are important today. On the second part of our podcast with this guest, we're talking about money keywords, vanity metrics, and generative […] The post Shifting Tides in Digital Marketing with Rand Fishkin Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms […] The post Shifting Tides in Digital Marketing with Rand Fishkin appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to The Property Management Show podcast, your go-to source for all things property management, entrepreneurship, and marketing. This podcast is proudly brought to you by Fourandhalf, a leading digital marketing agency specializing in property management. Fourandhalf has been instrumental in helping residential property managers generate more leads and attract quality property owners since […] The post Property Management Business Owner's Ticket To Freedom appeared first on Fourandhalf Marketing Agency for Property Managers.

Hello and welcome to The Property Management Show podcast, your go-to destination for exploring the dynamic world of property management, entrepreneurship, and marketing. Brought to you by Fourandhalf Marketing Agency, a leader in the industry since 2012. Fourandhalf helps residential property managers get more owner leads and improve their online presence through website design and […] The post Mid-Term Rentals Part 2: Strategies for Success in Managing Furnished Properties appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to The Property Management Show podcast, where we delve into the ever-evolving landscape of property management, entrepreneurship, and marketing. This show is presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social […] The post Maximizing Profits with Mid-Term Rentals: Property Management Blue Ocean Strategy – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

Welcome back to ‘The Property Management Show,' where we deep-dive into the world of property management, marketing, and entrepreneurship. Your hosts are Marie Tepman and Brittany Jones from Fourandhalf Marketing Agency. Since 2012, Fourandhalf has helped hundreds of property managers get more owner leads through digital marketing. Whether you need help with your website, SEO, […] The post Understanding ACH Fees and Payment Fraud with Jordan Bennett from Nacha appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome to the latest episode of the Property Management Show, presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social media, and paid ads. In this episode, we're excited to host Jennifer Merritt, […] The post Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale appeared first on Fourandhalf Marketing Agency for Property Managers.

 In typical fashion, we ended up covering so much ground with Ray Hespen of Property Meld that we had to split our full conversation into two episodes. In Part 1, we discussed what maintenance analytics is, why it's important, and what it can do for a property management business. This is Part 2 of […] The post How Property Managers Can Deal with Rising Costs and Labor Shortages in Maintenance with Ray Hespen – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

 On The Property Management Show, we recently had a conversation with Ray Hespen, the CEO and co-founder of Property Meld. We always find ourselves talking to him a lot – and about a lot. This episode is no different. We covered so much ground that we split the interview into two episodes. Here's part […] The post Maintenance Analytics with Ray Hespen – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

 Byron Thompson from Monument Real Estate Management is joining The Property Management Show to talk about a subject we've never addressed on this podcast: urban real estate markets. Byron has been a listener for a long time, and we're happy to have him in the guest seat today to talk about the unique challenges […] The post Investing and Managing in the Urban Real Estate Market with Byron Thompson appeared first on Fourandhalf Marketing Agency for Property Managers.

During Part One of our conversation with Heather Nicely, we talked about the pros and cons of adding short term rental (STR) properties to an established portfolio of long term rentals. Today, we're getting more into the state of […] The post Current State of the Short Term Rental Market with Heather Nicely – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

Heather Nicely is a Realtor, broker, and loan officer, and also the president of the Arizona chapter of NARPM. She's been on all sides of property management and today, she's joining us to talk about short term rentals and how managing those properties are different from managing long term rentals. Heather's Journey to the Short […] The post Pros and Cons of Adding Short Term Rentals to a Long Term Rental Management Business with Heather Nicely – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

Hello to all our loyal listeners and property management enthusiasts! You must be wondering about what's going on with The Property Management Show podcast. We're here to give you the scoop! We've been busy with pre-production for our upcoming season. After a brief hiatus, Brittany is back with a bang! Yes, that's right! Our beloved […] The post State of the Podcast Address by Marie and Brittany appeared first on Fourandhalf Marketing Agency for Property Managers.

Our guest on The Property Management Show today is the legendary Deb Newell, of Real Time Consulting Services.  She has a lot of experience as a consultant and a property management business owner, so we wanted to get her thoughts on the state of the industry and what property management companies need to do to […] The post Building a Rock Solid Property Management Company: Advice from Business Consultant Deb Newell appeared first on Fourandhalf Marketing Agency for Property Managers.

 The Property Management Show is pleased to welcome Matthew Kaddatz onto the podcast. He's the senior director of product at Appfolio, and before joining Appfolio, he co-founded a property management company in 2006, right before a major recession. We've been talking to property management experts about how they moved through that recession and what […] The post What Matthew Kaddatz Learned Running a Property Management Company Through the '08 Recession appeared first on Fourandhalf Marketing Agency for Property Managers.

 We're talking to one of our long-time clients, Jeff Hacker, who runs Bayside Management and Leasing. He was on The Property Management Show three years ago, and we love talking with him because he's been in the property management industry for 20 years.  He was with Bayside during the great financial meltdown between 2007 […] The post 2024 Property Management Outlook with Jeff Hacker appeared first on Fourandhalf Marketing Agency for Property Managers.

We're welcoming MaryAnn Hoffman and Andrew Dougill back on The Property Management Show. They are the couple behind Hoffman Realty in Tampa, Florida, and they were with us on a previous podcast, where they discussed how they got started in the property management industry as a husband and wife team.   One of the things they […] The post Entrepreneurial Lessons from the '08 Recession with MaryAnn Hoffman & Andrew Dougill appeared first on Fourandhalf Marketing Agency for Property Managers.

 Kathleen Richards recently interviewed Marie for her PM Tribe coaching group. They talked about the importance of marketing for property management companies, when it makes sense to seek professional help, and the current trends in the property management industry.  There was lots of good information during that interview, and we want to share it […] The post How to Market a Property Management Company with Marie Tepman appeared first on Fourandhalf Marketing Agency for Property Managers.

 Scott Brady from Progressive Property Management, a successful property management company in southern California, is back on The Property Management Show, talking to us about an updated Blue Ocean Strategy that a property management company can use for the current market. You might remember that he joined us in 2015, when he introduced the […] The post 3 Blue Ocean Strategies for Growing Property Management Companies with Scott Brady appeared first on Fourandhalf Marketing Agency for Property Managers.

The current economic climate is a double-edged sword for property management companies. On the one hand, we are seeing increasingly high demand for rental property as people look to downsize and move away from homeownership. On the other hand, with reduced job security and income levels, tenants may find themselves unable to pay rent or […] The post Weathering the Storm: How to Recession-Proof A Property Management Business w/ Kim & Scott Hampton appeared first on Fourandhalf Marketing Agency for Property Managers.

Greg Crabtree, CPA is back on The Property Management Show to talk about marketing spends and the return on investment (ROI) that property management companies should expect to see on marketing budgets. If you're not already familiar with Greg, he's an accomplished entrepreneur, financial expert, and the author of Simple Numbers, a book that every […] The post How to Set a Property Management Marketing Budget According to Greg Crabtree, CPA appeared first on Fourandhalf Marketing Agency for Property Managers.

Dave Gorham is back as our guest on The Property Management Show. He is a co-founder of Realty Solutions in New Jersey, and we're diving into his philosophy around customers for life, and how it's important to align a business with the idea that you're going to serve your customers in some capacity for as […] The post Creating Customers for Life appeared first on Fourandhalf Marketing Agency for Property Managers.

On The Property Management Show today, we're speaking with Andrew Smallwood, who is the Chief Customer Officer (CCO) at Second Nature and the host of the Triple Win podcast. We're diving into the difference between lifetime value and transactional value and how understanding that difference will help you have a successful property management business. Building […] The post Lifetime Value vs. Transactional Value appeared first on Fourandhalf Marketing Agency for Property Managers.

Andrea Hardaway from First Property Management is blazing a path of success as she has published her book, Property Management Freedom, and recently gave an inspiring talk on the topic of market consolidation at PM Grow Summit 2022. Despite hefty acquisition offers by larger management companies coming in their direction, Andrea and company remain determined […] The post The Power of Purpose-Driven Property Management appeared first on Fourandhalf Marketing Agency for Property Managers.

 We're back on The Property Management Show with Kathleen Richards. In Part I, she shared her story about buying and selling a property management business, and how she introduced herself to her new employees and clients. We ended the chat talking about toxic owners and how to deal with them while acquiring a business. […] The post Retention in the Face of Acquisition – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers.

 The prospect of acquiring a property management business is very exciting. The hard part comes when the deal is done. How can you handle the baggage that comes with a book of business? How do you protect yourself from the potential loss of owners and employees? Our guest on today's podcast has personal experience […] The post Retention in the Face of Acquisition – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers.

 Retaining Employees and Clients in a Way that's Purposeful and Profitable: A Chat with Jan Leasure from Monterey Bay Property Management Wouldn't it be nice if you had a team who was in it for the long haul? How do you define the long haul in property management? Is it 10 years or maybe […] The post Retaining Employees and Clients in a Way that's Purposeful and Profitable appeared first on Fourandhalf Marketing Agency for Property Managers.

Managing Properties in One of the Country's Toughest Places What does it take to get an amazing reputation, not just on Google, but also on Yelp? Our guests on the podcast today are from R.E.M. Residential. It's one of the highest-rated residential property management companies in all of New York. They have not had a […] The post Managing Properties in One of the Country's Toughest Places Without People-Pleasing appeared first on Fourandhalf Marketing Agency for Property Managers.

 Note: The names in the video are swapped. The first guest shown is Tommy Chambers and the second is Chris Harold. We welcome you back to the Property Management Show with your hosts, Marie Tepman and Brittany Stephens. In Part 1 of our conversation with Chris and Tommy of Chambers Theory, we talked about […] The post Balancing Profit, People, & Customer Experience appeared first on Fourandhalf Marketing Agency for Property Managers.

 Note: The names in the video are swapped. The first guest shown is Chris Harold and the second is Tommy Chambers. The Property Management Show is back with Marie Tepman and Brittany Stephens from Fourandhalf, and today we're talking about customer lifetime value.  When we think about customer lifetime value, the biggest variable that […] The post Expanding Customer Lifetime appeared first on Fourandhalf Marketing Agency for Property Managers.

Customer Lifetime Insights and Marketing Let me ask you a question. When was the last time you made a big purchase? Imagine you realize that you need a new car. What would you do next? If you're like most people, you would probably head over to Google or your preferred search engine. What would you […] The post Customer Lifetime Insights and Marketing with Marie appeared first on Fourandhalf Marketing Agency for Property Managers.

Customer Analytics with Aurelie Lemmens Today's guest on The Property Management Show is Aurelie Lemmens, an Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University in The Netherlands, and Academic Director of the Expert Practice on Customer Analytics at the Erasmus Center for Data Analytics. Dr. Lemmens is an expert on the […] The post Customer Analytics with Aurelie Lemmens appeared first on Fourandhalf Marketing Agency for Property Managers.

 Welcome back to The Property Management Show. If you joined us on Part 1 of this podcast with Ray Hespen, you learned about why it's important for property management business owners to pay attention to churn. You need to do more than pay attention – you need to measure it. We're back to talk […] The post How to Deal with Owner Churn appeared first on Fourandhalf Marketing Agency for Property Managers.

 On The Property Management Show today, we're talking with Ray Hespen, who has been here before to talk about maintenance, data, his company PropertyMeld, and the dangers of ghost maintenance requests. Today, we asked him to discuss what some of his recent data has been telling him about customer churn in the property management […] The post What Factors Affect Owner Churn? with Ray Hespen appeared first on Fourandhalf Marketing Agency for Property Managers.

Daniel Craig on Why Customer Churn is a Silent Killer Daniel Craig from ProfitCoach is joining us on The Property Management Show today to discuss the problem of churn and the value of retention. Walk down memory lane with us for a bit, and you'll remember that Daniel's first benchmarking study led to the NARPM […] The post Why Customer Churn is a Silent Killer with Daniel Craig appeared first on Fourandhalf Marketing Agency for Property Managers.

 Meet Ray Hespen! He is the CEO and Co-founder of Property Meld. You might recognize him if you attended PM Grow Summit 2022, where he spoke about maintenance as an owner retention tool. He'll be on the podcast talking about Owner Churn. The post Podcast Sneak Peek: Owner Churn with Ray Hespen appeared first on Fourandhalf Marketing Agency for Property Managers.

 Meet Aurelie Lemmens! She is the Academic Director of the Expert Practice on Customer Analytics at the Erasmus Center for Data Analytics in The Netherlands. She'll be on the podcast talking about Customer Churn. Check out the video for a sneak peek of our interview with her. The post Podcast Sneak Peek: Customer Churn with Aurelie Lemmens appeared first on Fourandhalf Marketing Agency for Property Managers.

We're thrilled to announce a new season of The Property Management Show Podcast. Watch the trailer to see what this season will be about! The post The Property Management Show is Back! appeared first on Fourandhalf Marketing Agency for Property Managers.

 3 Steps to Profitability with Kathleen Richards On The Property Management Show this week, Kathleen Richards is joining us to talk about profitability. She's been on the podcast several times, and we're asking her a pretty simple question: how can property management companies set themselves up to make good money? Kathleen Richards: An Intro […] The post 3 Steps to Profitability with Kathleen Richards appeared first on Fourandhalf Marketing Agency for Property Managers.

 Catching Up with NARPM Women's Council for Property Managers Christina Wade and Kesha Jenkins of the Women's Council for Property Managers join The Property Management Show to talk about the progress that's been made since the last time we talked about the launch of this initiative. We're revisiting the mission of the council and […] The post Catching Up with the NARPM Women's Council for Property Managers appeared first on Fourandhalf Marketing Agency for Property Managers.