The Sky Society Podcast | Marketing Career

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Do what you dream! This is THE marketing career podcast for women. Between chatting all things career, marketing, and mindset, you'll feel like you're sitting down for coffee with Natalie, diving deep into real marketing career conversations with women wh

Natalie Peters


    • Jun 3, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 39m AVG DURATION
    • 161 EPISODES

    Ivy Insights

    The Sky Society Podcast is an incredible resource for anyone looking to break into the marketing industry or advance their career in marketing. Hosted by Natalie Peters, this podcast offers a wealth of knowledge and advice from industry professionals, making it a must-listen for aspiring marketers. With its wide range of topics, insightful guests, and practical tips, The Sky Society Podcast provides valuable insight into the marketing world.

    One of the best aspects of The Sky Society Podcast is the variety of career paths that are explored. Natalie does a phenomenal job of showcasing different marketing roles, from social media marketing to brand marketing and everything in between. This not only gives listeners a well-rounded understanding of the industry but also helps them discover new areas they may be interested in pursuing. The guests on the show provide real-world insights and experiences that offer a unique perspective on each career path.

    Another great aspect of this podcast is Natalie's expertise as a host. She is knowledgeable, engaging, and asks all the right questions. Her passion for marketing shines through in every episode, making it enjoyable to listen to. Furthermore, she provides actionable advice that listeners can implement in their own careers, whether they're just starting out or looking to level up.

    While there are many positive aspects to The Sky Society Podcast, one potential drawback is that episodes may be geared more towards beginners or those early in their marketing careers. While it still offers value for those further along in their careers, some episodes may cover topics that are more elementary or basic knowledge for experienced marketers. However, this can also be seen as a positive for those just starting out who are seeking foundational information.

    In conclusion, The Sky Society Podcast is an excellent resource for anyone interested in pursuing a career in marketing or seeking professional growth within the field. Natalie's expertise combined with her diverse range of guests make for informative and inspiring episodes that offer valuable insights and advice for listeners at every stage of their career journey. Whether you're a beginner or an experienced marketer, The Sky Society Podcast is definitely worth a listen.



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    Latest episodes from The Sky Society Podcast | Marketing Career

    #161 The Marketing Career Advice I'd Give My Younger Sister

    Play Episode Listen Later Jun 3, 2025 27:42


    ✨  The Marketing Career Advice I'd Give My Younger Sister with Natalie Peters, Founder & CEO @Sky SocietyJoin Natalie for a special solo episode where she opens up with a real-talk career advice for anyone navigating the world of marketing in early stages.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #160 [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon

    Play Episode Listen Later May 27, 2025 44:13


    ✨  [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon☁️  Career growth and development in experiential marketing☁️  Freelance vs. agency vs. in-house marketing☁️  Brand partnerships at Erewhon☁️  How to cultivate a community through experiential marketing☁️  Launching not one, but two side-hustles around events and community☁️  Personal branding and developing your online presenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #159 The Fragrance Career You Didn't Know Existed with Jessica Cattaneo, Head of Product Development at Boy Smells

    Play Episode Listen Later May 20, 2025 41:56


    ✨ Jessica Cattaneo, Head of Product Development at Boy Smells☁️ How Jessica spent 13 years growing her career at L Brands ☁️ What it takes to develop a bestselling fragrance ☁️ Behind the scenes of the Boy Smells rebrand and relaunch ☁️ How becoming a mom reshaped her perspective on career and purpose ☁️ Why trusting your gut might be the best career move you make Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #158 Fashion PR Isn't Just for Marketing Majors With Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi

    Play Episode Listen Later May 13, 2025 44:23


    ✨ Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi ☁️ How Cassie built her marketing career without a university degree ☁️ What it's really like leading PR and influencer strategy in fashion ☁️ Why authentic content is winning over curated aesthetics ☁️ How to get noticed by fashion brands as a micro influencer ☁️ The advice Cassie gives to every young woman in marketing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #157 The Woo-Woo Career Manifestation That Actually Worked with Camille Zingoni, Influencer Marketing Lead at TBWAChiatDay for Nissan United

    Play Episode Listen Later May 6, 2025 34:43


    ✨ Camille Zingoni, Influencer Marketing Lead at TBWAChiatDay for Nissan United☁️ How Camille transitioned from PR to social to influencer marketing ☁️ What influencer marketing looks like when you're selling cars ☁️ Why Nissan sends creators to factories instead of beach resorts ☁️ The magic of brand alignment and long-term influencer partnerships ☁️ How trusting your gut and getting a little woo-woo can guide your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #156 The Creative Career Advice No One Tells You With Clémence Gruel, Head of Creative at We're Not Really Strangers

    Play Episode Listen Later Apr 29, 2025 47:27


    ✨ Clémence Gruel, Head of Creative at We're Not Really Strangers ☁️ How Clémence landed her dream client through a personal project ☁️ The freelance strategy that helped her go full-time with confidence ☁️ Why creative direction isn't just for art directors ☁️ What makes a powerful portfolio (and what to leave out) ☁️ The mindset shift that made her freelance journey sustainableJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #155 From Nannying to Producing Global Brand Campaigns with Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square)

    Play Episode Listen Later Apr 22, 2025 47:47


    ✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square) ☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers ☁️ What it's really like to produce global campaigns and work with talent like Jaden Smith ☁️ How to break into creative operations and project management ☁️ Why being a great manager starts with unlearning the need to be liked ☁️ The job search strategies Tara used to stand out and stay confident during career transitions Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #154 Trust the Process and Produce Your Dream Career With Nalima Touré, Global Creative Operations at Bobbi Brown Cosmetics

    Play Episode Listen Later Apr 15, 2025 43:31


    ✨ Nalima Touré, Global Creative Operations @Bobbi Brown Cosmetics☁️ How Nalima pivoted from tech to fashion and beauty ☁️ What it's really like producing campaigns for brands like Vogue and Gucci ☁️ How to break into beauty and creative production without a linear path ☁️ Tips for networking authentically and getting hired through word of mouth ☁️ Why trusting your intuition is the most important career move you can makeJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #153 Marketing Portfolio Mistakes That Are Costing You Jobs

    Play Episode Listen Later Apr 8, 2025 22:56


    Join Natalie for a special solo episode where she rapid fires through a dozen common and costly mistakes she sees on marketing portfolios.Join the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co

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    #152 Creative Copy, Content and Communications with Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics [Replay]

    Play Episode Listen Later Apr 1, 2025 37:03


    ✨ Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics☁️ Pros and cons of the beauty vs tech industry☁️ Lessons learned as a beauty copywriter at Benefit Cosmetics and Bare Minerals☁️ The importance of taking risks in your career☁️ How to develop a learning mindsetJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co

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    #151 Building a Marketing Career in Social Media and Community with Chaia Raibon, Director of Social Media and Community at Hatch

    Play Episode Listen Later Mar 25, 2025 43:32


    ✨  Chaia Raibon, Director of Social Media and Community @Hatch☁️ How Chaia transitioned from journalism to social media marketing ☁️ The power of authentic community building and why it matters for brands ☁️ Why taking risks and moving cities helped shape her career growth ☁️ How mental health and self-care play a role in professional success ☁️ The lessons she learned from co-founding a beauty startup Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #150 Creating VIP Experiences In Sports Marketing with Ausley Karner, Senior Manager, Influencer Content at NASCAR

    Play Episode Listen Later Mar 18, 2025 39:20


    ✨  Ausley Karner, Senior Manager, Influencer Content at NASCAR ☁️ How Ausley transitioned from agency life to NASCAR ☁️ The power of soft skills and why they matter in marketing ☁️ How NASCAR uses influencer marketing without a physical product ☁️ Knowing when to leave a job and making career moves with confidence ☁️ Behind-the-scenes of a viral NASCAR influencer campaign Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #149 Creating Your Dream Job in Sports Marketing with Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox

    Play Episode Listen Later Mar 11, 2025 57:50


    ✨  Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox ☁️  How to land a job in sports marketing—even without prior sports experience ☁️ The power of blending your personal passions with your career ☁️ Why posting on LinkedIn can actually get you hired ☁️ How to turn gaps in an organization into career-making opportunities ☁️ The mindset shifts that help you stand out and get promoted Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #148 Building a Marketing Career That Fits You with Alexandra Lawrence, Director of Marketing at South Block

    Play Episode Listen Later Mar 4, 2025 46:28


    ✨  Alexandra Lawrence, Director of Marketing at South Block☁️ How experimenting with different industries in your 20s helps shape your career☁️ Essential skills for breaking into the food marketing industry☁️ How to identify your career superpowers and align them with your goals☁️ The power of networking and how to use coffee chats effectively☁️ Tips for standing out in product and food marketing rolesJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #147 Influencer Marketing Insider Secrets with Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager at Halara

    Play Episode Listen Later Feb 25, 2025 43:33


    ✨  Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager ☁️ How to land a job in influencer marketing, even if you have no prior experience ☁️ Evolution of the influencer marketing industry, from pricing changes to new platform trends ☁️ What brands look for in influencers beyond just follower count. ☁️ How micro-influencers can price themselves, negotiate deals, and leverage past performance for better rates. ☁️ Future trends in influencer marketing, including AI influencers and the shift toward long-term brand partnerships. Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #146 Build Your Career Like a Business with Cherene Aubert, VP of Digital & Ecommerce at ILIA

    Play Episode Listen Later Feb 18, 2025 60:17


    ✨  Cherene Aubert, VP of Digital & Ecommerce at ILIA ☁️ How to evaluate job opportunities the way an investor evaluates companies ☁️ Tips for mastering self-advocacy in one-on-ones & negotiations to better position yourself for raises, promotions, and expanded responsibilities ☁️ Building influence across your organization and the power of networking upward ☁️ How to go beyond your job description to make yourself indispensable☁️ Leveraging AI and digital skills to future-proof your career Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #145 Meet Marketing Girly Mentorship

    Play Episode Listen Later Feb 11, 2025 16:53


    Join Natalie for a special solo episode where she announcing Sky Society's new Marketing Girly Mentorship program.Apply to Sky Society AcceleratorApply to be a Mentor

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    #144 Film Marketing Career Insights from 15+ Years in Movie Marketing with Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros [Replay]

    Play Episode Listen Later Feb 4, 2025 48:55


    ✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros☁️ How to break into the entertainment industry with no experience☁️ How to get better at networking through solo travel☁️ Experience working on the marketing team for The Curious Case of Benjamin Button☁️ Why you should value experiences over titles and paychecks☁️ Multicultural Marketing and the Evolution of Diversity in Media☁️ Honest advice for climbing the corporate ladderJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #143 Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group

    Play Episode Listen Later Jan 28, 2025 60:18


    ✨  Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group ☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice ☁️ Strategies for breaking into the music marketing industry Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #142 How Curiosity Shapes a Marketing Career with Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video

    Play Episode Listen Later Jan 21, 2025 51:24


    ✨  Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video ☁️ Jennifer's journey from CVS to Johnson & Johnson, and then to Prime Video ☁️ The value of curiosity and adaptability in forging a unique career path ☁️ Insights into the differences between working in healthcare, CPG, and entertainment industries ☁️ Lessons learned from startup experiences and returning to a corporate environment ☁️ Advice for leveraging rotational programs and MBAs to unlock opportunities Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    Breaking Into Luxury Media from a Non-Traditional Path with Patrizia Ranzi, Regional head of Media for Americas @ Dolce&Gabbana

    Play Episode Listen Later Jan 14, 2025 33:13


    ✨  Patrizia Ranzi, Regional head of Media for Americas @ Dolce&Gabbana ☁️ Patrizia's journey from Italy to leading media strategy at Dolce&Gabbana ☁️ The importance of leveraging diverse experiences in the luxury industry ☁️ How early technical roles shaped Patrizia's skills for strategic leadership ☁️ Advice for transitioning into luxury without prior industry experience Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #140 Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu

    Play Episode Listen Later Jan 7, 2025 41:43


    ✨  Mackie Swoger, Senior Manager, Marketing @ Hulu ☁️ Mackie's story of resilience and adaptability in the entertainment world ☁️ Career-defining lessons learned from 10+ college internships ☁️ How to break into entertainment marketing and stand out ☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaigns Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #139 How to Get Marketing Experience in 2025

    Play Episode Listen Later Dec 31, 2024 23:44


    Join Natalie for a special solo episode where she shares 7 ways to get marketing experience in 2025.Apply to Sky Society AcceleratorGet Marketing Experience Lab

    marketing experience
    #138 Building Brands Through Business Development and Partnerships with Megan Reed, Director of Business Development @ Baked by Melissa

    Play Episode Listen Later Dec 17, 2024 48:42


    ✨  Megan Reed, Director of Business Development @ Baked by Melissa ☁️ Megan's unique path through business development and partnerships ☁️ The value of self-advocacy and pitching ideas to leadership ☁️ Lessons from working with iconic brands like ClassPass and Baked by Melissa ☁️ How to overcome challenges in early-career sales roles Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #137 Navigating Purpose-Driven Marketing with Brittany Bishop, VP of Marketing at GirlTREK

    Play Episode Listen Later Dec 10, 2024 42:33


    ✨  Brittany Bishop, VP of Marketing at GirlTREK☁️ The value of vulnerability in professional settings ☁️ Transitioning into digital and social marketing within entertainment, including work on iconic campaigns like American Horror Story ☁️ Strategies for breaking into competitive industries and taking risks in new cities ☁️ Advice for pursuing purpose-driven marketing careers in nonprofits or socially responsible companies Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #136 Career Growth in Beauty Marketing with Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics

    Play Episode Listen Later Dec 3, 2024 55:33


    ✨  Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics ☁️ Behind the scenes look at Kat's previous roles in CPG, beauty, and subscription e-commerce ☁️ Insights into the unique challenges and opportunities in beauty e-commerce, including customer retention and loyalty strategies ☁️ Practical advice for navigating early career decisions and how to leverage transferable skills ☁️ Emerging trends shaping the beauty industry Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #135 How to Master Marketing Interviews

    Play Episode Listen Later Nov 26, 2024 30:39


    Join Natalie for a special solo episode where she shares her favorite tips on exactly what to do before, during and after your job interviews to stand out.

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    #134 Breaking Into Fashion Marketing & PR with Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)

    Play Episode Listen Later Nov 19, 2024 38:11


    ✨  Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)☁️  Behind the scenes of fashion PR and collaborations☁️  Building and maintaining strong industry relationships to open doors for future career opportunities☁️  Mastering collaborations between influencers and brands to drive deeper brand engagement☁️  How to adapt your skills to different areas of marketing, from PR to collaborations, to increase your marketability☁️  Insights into the early stages of starting your own agencyJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #133 Lessons in Career Pivots and Growth with Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen

    Play Episode Listen Later Nov 12, 2024 47:44


    ✨  Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen☁️  Tips for balancing creativity with data in marketing ☁️  How to build confidence and grow through career challenges ☁️  Exploring the benefits of mindfulness and meditation in managing stress☁️  Behind the scenes of succeeding in affiliate marketing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #132 LIVE Marketing Intern Panel

    Play Episode Listen Later Nov 5, 2024 48:36


    Listen to Sky Society's LIVE virtual panel featuring marketing interns from leading companies, offering a unique perspective on their internships.✨ Ellie Kirby, Digital Marketing Intern @ LVMH (Givenchy Beauty)✨ Esme Huynh, Digital Marketing Intern @L'Oréal Luxe✨ Brooke Taylor, GolfPass Direct-to-Consumer Product and Services Intern @ NBC Sports Next✨ Elaina Skowronek, E-commerce Marketing & Management Intern @Fanatics✨ Sara Walker, Creative Partnerships @ NBC Sports

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    #131 Mastering Marketing in Media with Kristin Hume, Senior Director of Brand & Marketing @NPR

    Play Episode Listen Later Oct 29, 2024 45:45


    ✨  Kristin Hume, Senior Director of Brand & Marketing @NPR☁️  Insights on growing audiences and building brands in a competitive industry☁️  How to focus on high-impact marketing efforts when everything “works”☁️  Tips for caring and feeding of your friendly creative☁️  Overcoming imposter syndrome and advocating for career growth☁️  Key steps for crafting a unique brand identity and standing out in a crowded market.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #130 Mock Marketing Projects in Marketing Experience Lab (Mini Episode)

    Play Episode Listen Later Oct 21, 2024 17:18


    Join Natalie for a special solo episode where she shares why mock marketing projects matter and what you'll see inside Marketing Experience Lab.Join the waitlist for Marketing Experience Lab here!

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    #129 Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire

    Play Episode Listen Later Oct 15, 2024 34:53


    ✨  Deena Campbell, Beauty Director @ Marie Claire ☁️ Deena's career transitions across journalism, brand, and editorial☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands☁️ Deena's groundbreaking launch of a dedicated Black hair channel at Essence☁️ Tips for women breaking into the beauty industry and how to stand outJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #128 Luxury Event Planning with Ally Grodd, President @ Propelle + Konnect

    Play Episode Listen Later Oct 8, 2024 37:06


    ✨  Allison Grodd,  President @ Propelle + Konnect☁️ Allison opens up about her journey from running nightclub events to partnering with top luxury brands☁️ Insights into the creative process behind creating immersive experiences for luxury brands☁️ Behind the scenes of brand activations in airport retail spaces☁️ Practical tips on intuitive interviewing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #127 Creative Directing from Fashion to Snacks

    Play Episode Listen Later Oct 1, 2024 52:43


    ✨  Amanda Aiese Ford, Art Director @ LesserEvil☁️ Behind the scenes look at creative and art directing☁️ The importance of setting boundaries with any new role☁️ Amanda's unexpected journey to e-commerce☁️ Insights into fashion and e-commerce creative shoots☁️ How to find fulfillment and growth in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #126 SEO, Storytelling, and AI Insights with Editor-in-Chief Lindsey Barr @ LinkNow

    Play Episode Listen Later Sep 24, 2024 28:28


    ✨ Lindsey Barr Editor-in-Chief @ LinkNow☁️ Lindsey's transition from academia to a career in SEO and content creation☁️ Tips for balancing creativity and technical expertise in content strategies☁️ Unpacking the changes in search trends and how they affect SEO approaches☁️ How AI is shaping the SEO landscape and its potential impact on content strategyJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #125 Building and Selling an Influencer Marketing Empire with Ali Grant, Partner & CMO of the Digital Dept.

    Play Episode Listen Later Sep 17, 2024 45:39


    ✨  Ali Grant, Partner & CMO of the Digital Dept.☁️ Explore Ali's journey, from starting Be Social right after college to building a leading agency in the influencer marketing space☁️ Insights into the rebranding process following Be Social's merger with Socialyte☁️ The evolving landscape of social media and influencer marketing☁️ Practical advice for aspiring female entrepreneurs on building confidence, perseverance, and learning by doing☁️ The importance of personal branding and content creation in a saturated market.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #124 September Surge Prep: How To Stand Out In Your Job Applications

    Play Episode Listen Later Sep 10, 2024 28:02


    Join Natalie for a special solo episode where she shares her favorite tips for standing out in your job applications.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #123 Exploring Inclusive Storytelling and Unique Perspectives with Niara Simon-Hollis, Sr. Marketing Director, Streaming at Tastemade

    Play Episode Listen Later Sep 3, 2024 59:01


    ✨  Niara Simon-Hollis, Sr. Marketing Director, Streaming at Tastemade☁️ Do's and don'ts when relocating for a job☁️ Embracing diversity and storytelling in marketing☁️ The value in having a unique perspective and point of view☁️ Prioritizing company culture when evaluating new roles☁️ Transitioning from fashion to entertainment marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #122 From Sorority Social Media Manager to Freelancer turned CEO with Becca Bunch, Founder & CEO of Homemade Social

    Play Episode Listen Later Aug 27, 2024 49:09


    ✨  Becca Bunch, Founder & CEO of Homemade Social☁️  Transitioning from freelance to CEO☁️  Actionable advice for getting started in freelance marketing☁️  Setting boundaries and enforcing them☁️  Niche marketing to gen-z and millennialsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #121 It's Never Too Late to Pursue Your Passion with Nikki Carrido, VP of Marketing Strategy + Sponsorships at the Museum of Pop Culture (MoPOP)

    Play Episode Listen Later Aug 20, 2024 54:26


    ✨  Nikki Carrido, VP of Marketing Strategy + Sponsorships at the Museum of Pop Culture (MoPOP)☁️ Normalizing making financially-driven career choices☁️ Transitioning from finance to marketing☁️ Tips for switching careers when you don't have direct experience☁️ How to sell yourself in an interview☁️ Navigating the career trade-off of financial security and passionJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #120 Career Advice From an Analytical Marketing Girly with Kate Shapiro, Performance Marketing Manager @ Jack in the Box

    Play Episode Listen Later Aug 13, 2024 47:15


    ✨  Kate Shapiro, Performance Marketing Manager @ Jack in the Box☁️ Challenges of being the youngest person on your team☁️ Transitioning from a law degree to a marketing career☁️ Overcoming imposter syndrome when you lack direct experience☁️ Exploring the role and challenges in performance marketing☁️ AI and performance marketing trendsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #119 Defying Odds in Sports Marketing with Dakota Zinn, Director of Partnership Solutions at the Kansas City Chiefs

    Play Episode Listen Later Aug 6, 2024 49:34


    ✨  Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs☁️ Building, fostering, and leveraging relationships in your career ☁️ How to ask for and create your own opportunities☁️ The impact of Taylor Swift on the Chiefs' audience and partnerships☁️ Behind the scenes of partnership marketing☁️ Tips for getting promoted in sports marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #118 Mastering Content, Copy and Career with Sarah Dawley, Senior Manager, Content @ Hootsuite

    Play Episode Listen Later Jul 30, 2024 44:20


    ✨  Sarah Dawley, Senior Manager, Content @ Hootsuite☁️ Navigating relationships in the workplace☁️ Resume and cover letter advice☁️ How to ace your next interview☁️ Balancing career and maternity leave☁️ Content strategy, copywriting and social media marketing☁️ AI and its impact on marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #117 Failure Is a Superpower with Elle Hvozdovic, Sr. Marketing Manager, Growth and Expansion at CAVA

    Play Episode Listen Later Jul 23, 2024 41:37


    ✨  Elle Hvozdovic, Sr. Marketing Manager, Growth and Expansion at CAVA☁️  The power of positivity in interviews☁️  Overcoming setbacks in your career☁️  Dealing with the emotional toll of rejection and self-doubt☁️  How to leverage your diverse background in your marketing career☁️  Day in the life marketing at CAVA Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #116 How to be a Better Candidate with Lauren Kaiser, Senior Director of B2B Marketing at The New York Times

    Play Episode Listen Later Jul 16, 2024 50:15


    ✨  Lauren Kaiser, Senior Director of B2B Marketing @ The New York Times☁️ The value of certifications and additional education☁️ Mistakes candidates make in interviews☁️ Building client relationships in b2b marketing☁️ Insights into Lauren's role at the New York Times☁️ Balancing a marketing career and motherhoodJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #115 Building Brand Love with Karolina Kielbowicz, VP, Brand Marketing at CorePower Yoga

    Play Episode Listen Later Jul 9, 2024 38:01


    ✨  Karolina Kielbowicz, VP, Brand Marketing @ CorePower Yoga☁️  Insights into building brand love☁️  Pandemic driven innovation☁️  Community building and brand strategy☁️  Brand marketing career adviceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #113 Building a Career in Sports Marketing with Laura Statuti, Senior Manager, Fan Engagement Marketing @ NFL

    Play Episode Listen Later Jul 2, 2024 50:02


    ✨  Laura Statuti, Senior Manager, Fan Engagement Marketing @ NFL☁️  Early career advice to break into sports marketing☁️  Importance of independence and problem solving☁️  Cover letter tips and strategies☁️  Resume mistakes and advice for entering the sports industryJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #113 From Sales at Google to Marketing at Sweetgreen with Alexa Gasbarrino, Sr. Product Marketing Manager at Sweetgreen

    Play Episode Listen Later Jun 25, 2024 36:34


    ✨  Alexa Gasbarrino, Sr. Product Marketing Manager at Sweetgreen☁️  Moving toward things that interest you☁️  Internal networking at Google☁️  Exploring the multifaceted role of a product marketer☁️  Relationship building and outreach for career progressionJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #112 Sky Society Accelerator Alumna Tell All

    Play Episode Listen Later Jun 18, 2024 41:20


    ✨  Sky Society Accelerator AlumnaIn this special edition episode of Marketing Girly, Natalie sits down with a dozen graduates of Sky Society Accelerator at the 2024 Alumna Retreat!Sky Society Accelerator is an intensive digital marketing bootcamp designed to help women start careers in marketing.Hear why graduates flew out to all meet each other IRL in Austin, Texas, their experience at the retreat and in Sky Society Accelerator, plus updates on their marketing careers!Learn more about Sky Society Accelerator here. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    #111 Building Confidence and Owning Expertise with Hailey Urbach, Senior Campaigns and Partner Marketing Manager at Sprout Social

    Play Episode Listen Later Jun 11, 2024 29:32


    ✨  Hailey Urbach, Senior Campaigns and Partner Marketing Manager at Sprout Social☁️  Hailey's entrepreneurial journey in social media consulting☁️  Impact of an MBA when making a career shift☁️  nsights into B2B partner marketing☁️  Networking calls for career discovery☁️  Leveraging transferable skills in marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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