Podcasts about senior social media manager

In this week's episode of The Publisher Podcast, we speak to Hannah Ballantyne, Senior Social Media Manager at Which?, a not-for-profit consumer-focused publication. Hannah contributed to a fascinating article in InPublishing late last year about steering the brand's debut on TikTok; a strategy which has won the team awards. With the ongoing saga between platforms, publishers and politicians showing no signs of cooling, we had a timely conversation about which platforms they prioritise at Which?, how they assess the value of social media to the publication, and meeting the publication's goals of sharing impartial expert advice to empower consumers. Hannah also explains why dishwasher and pothole content is taking off, even with younger audiences. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful is a powerful membership solution with a difference: you always retain full control over your brand, your content, your audience, and your business. Your content always belongs to you, not a platform. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

Social media can feel dizzying. Platforms are fast-moving, ever-evolving, and always demanding, with new rules, new trends, new styles, and so on. It can be tough to keep up. And charities can post without considering their users, their audience, even their own communities. That means posts can exclude the very people you want to serve.  This podcast, hosted by Prue Watson, Senior Social Media Manager at the Royal National Institute of Blind People (RNIB) will delve into some practical tips for social media accessibility, including how to add and write image descriptions, how to use emojis and hashtags, and how to make your video content accessible. The session was recorded at our Digital Inclusion Summit in June 2024. You can find the the video recording and additional resources here. 

This week, I'm joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of the world's most iconic travel brands. Rachel shares her journey into the world of travel marketing, the non-negotiables that guide her content creation, and her predictions for the formats that will dominate social media in 2025. We also dive into actionable tips for crafting compelling copy and short-form videos, balancing a remote career with personal passions like yoga and gardening, and Rachel's advice for excelling in social media and brand marketing. Whether you're a seasoned marketer or just starting in social media, this conversation is packed with insights to level up your strategy. Key Takeaways: // Social Media Non-Negotiables: Rachel's top principles for impactful content creation. // Future Trends: Predictions for the content formats and strategies that will thrive in 2025. // Engaging Content Strategies: Pro advice on writing compelling hooks, voice-over scripts, and short-form video editing. // Tips for Effective Remote Work: Strategies for staying productive and connected while working remotely. // Work-Life Balance: Why pursuing outside passions enhances professional success and personal fulfillment. Connect with Rachel: LinkedIn Follow Lonely Planet: Instagram ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

What a combination eh? Well, true. Lindsey Brown is the Senior Social Media Manager for NAMI (National Alliance on Mental Illness) and she also models from time to time. Lindsey was born in the UK to a German mother and a costa Rican father. When she was born her father was serving in the U.S. military based in the UK. As Lindsey explains she now has both German and U.S. citizenships.   Lindsey will tell us about wanting to undertake a fashion career and so after college where she obtained a Bachelor's degree in business, she began to seek a modeling career. She got her wish, but eventually realized that her life calling would take her in different directions.   Eventually in 2019 she joined NAMI as its senior Social Media manager. However, she did not totally drop modeling. Who knows, you might see her picture somewhere.   We talk a great deal about various aspects of mental health. Lindsey talks freely about her own mental health issues including burnout.   About the Guest:   I embody the essence of a multi-hyphenate, navigating the realms of a "slash culture." Born in the UK to German and Costa Rican parents, I hold citizenship in Germany and the US, setting the stage for my diverse journey. My passions, evolving into career paths, sprouted early. A love for travel, fashion, and mental well-being, my personal "peace," became integral to my identity. At 21, my foray into the fashion world began when I signed with my first modeling agency in New York. From runway to print, e-commerce to fitting, I collaborated with renowned outlets and brands like Essence, Marie Claire, Ashley Stewart, Soapbox, and DevaCurl. Adapting to industry shifts, I transitioned to become a fashion buyer in menswear and footwear, bridging the creative and business facets. To refine my skills, I pursued an MBA while concurrently juggling my roles as a buyer and a model. Today, my titles encompass Model, Senior Social Media Manager for NAMI (National Alliance on Mental Illness), and Freelance Brand Consultant. A dedicated community builder, my role at NAMI enables me to establish safe and positive online communities for individuals navigating mental health. Additionally, I collaborate with social media platforms to enhance safety and user experience. My journey is a testament to the harmonious blend of diverse passions and impactful work.   Ways to connect with Lindsey:   ·      Social Media Links o   Personal accounts §  Instagram - https://www.instagram.com/lindseygene_/ §  LinkedIn - https://www.linkedin.com/in/lindseygbrown/ o   NAMI §  Instagram - https://www.instagram.com/namicommunicate/ §  X - https://twitter.com/NAMICommunicate §  Facebook - https://www.facebook.com/NAMI §  LinkedIn - https://www.linkedin.com/company/nami §  TikTok - https://www.tiktok.com/@nami?lang=en §  YouTube - @NAMICommunicate §  Threads - https://www.threads.net/@namicommunicate ·      Website – nami.org     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Well, hi and welcome to another edition of unstoppable mindset. Today we get to talk to Lindsey Brown. Who's Lindsey Brown? Boy? Are you gonna find out by the time this episode is over? It's interesting. Lindsey describes herself as the essence of a multi hyphenate, which I love, and we'll have to really talk about that. And she exists in and embodies a slash culture, another thing that we need to talk about, and so many other things. So I think we're going to have lots of fun and lots of questions. And Lindsey, I know, has a lot to talk with us about. She's going to talk to us also about NAMI, and we'll get to that as well. But for now, let's start with Lindsay. I really want to welcome you to unstoppable mindset, and thank you very much for being here.   Lindsey Brown ** 02:10 Thank you for having me. I'm excited well,   Michael Hingson ** 02:14 and I am as well. It's been fun getting to know you a little bit and reading information about you and so on. So here we are. Well, let's start with the real early Lindsay. Why don't you tell us about Lindsay growing up and some of that stuff.   Lindsey Brown ** 02:28 Oh, that I have some people say little Lindsay, um, I take it. I'll take it back to to the beginning, right? Um, so a long   Michael Hingson ** 02:36 time ago in a galaxy far, far away, alright,   Lindsey Brown ** 02:39 put a little, a little age on me. My mom is from Germany. My dad is from Costa Rica. He became a citizen and came over with his family and lived in New York, joined the Air Force. They got together, and I was born in the UK. But   Michael Hingson ** 02:56 were you on a military base or something because you don't have UK citizenship? You indicate,   Lindsey Brown ** 03:01 no, I have German citizenship, German music, German and   Michael Hingson ** 03:05 American. But you were born in England, but don't have UK citizenship?   Lindsey Brown ** 03:09 No, I, from what I gathered from my parents before it was at one point, everybody was trying to, like, immigrate into the UK. And so therefore it was kind of like, you can't just have a child here and then become a citizen. I do have a right to be a citizen of Germany, so I've always wanted to hold on to that heritage. Well, yeah, we didn't live, actually, on base. That was one of my parents saying they never wanted us to live on base. So I actually, when I was younger, I understood that my dad worked for the Air Force. I had no context that that was part of the US and the US government and the military. I was like, Oh, he does this. He works on planes, and he leaves, he goes away for a bit, and then he comes back.   Michael Hingson ** 03:55 Yeah, go ahead.   Lindsey Brown ** 03:57 So then we came over to the states. We ended up settling in Virginia. I went to school in at Great Bridge. I went all the way into high school, and then I went to college at ODU. I always said I did. I created their online version. Originally, I said, I told my parents, I'm going to be a pharmacist. So I started doing my undergrad, became a pharmacist tech, started working at Rite Aid, and then I realized it just wasn't my passion. And so then I came to them, and I said, You know what? I think I want to work in fashion. That's my calling. And I want to, I want to model. And as any immigrant parents, they looked at me and said, you're going to do what? And my dad was like, Okay, sure. My mom said you will finish school. And I got signed to a local modeling agency in Virginia. And then about a year later, I had this grand idea to get signed. I said, if I'm going to model, I'm going to I'm going to get signed by like, a big agency. So I could really do this. And so I put in a piece of paper, and I wrote down all the modeling agencies that had a plus size board in the US. And I told my mom, if everybody tells me now, I will let it go. So we go to New York. I go to Wilhelmina. That was the first one I went to. They immediately told me, No. I made my mom walk down Seventh Avenue. She'll never let me forget it, because I thought Seventh Avenue was really short. It is not I want to say we probably worked walk for a good 20 minutes, and I went to msa models, and I had met one of the casting agents at an event in Orlando. And I will admit I lied, and I I said, I have an appointment with Anthony. And they said, Oh, okay. And I met with Anthony, and he said, Oh, I remember you and I got signed that day.   Michael Hingson ** 06:05 Well, that didn't totally please your mom, or did it?   Lindsey Brown ** 06:11 My mom has always been supportive, like she's kind of like, if you want to do it, have a plan and I'll support you. So the agreement was, you're going to go to school still. And a lot of my teachers are great. I would explain to them in the beginning of, you know, school or class, I would say, you know, hey, I have a full time job. I work out of New York. I work as a model. And most of them said, Oh, that's really cool. You know, will work with you on your assignments, or sometimes I would have to take a test early, and then I think I only had one professor ever say to me, like, you do what? I don't think he believed me. So I said, you know, I can forward you every email I get from my agent. Because who, who we if I was just going to skip school, I that wouldn't be my lie, like I could make up something a lot easier than I'm going to New York and I'm going to a casting or I'm shooting, and within two weeks, he said, Okay, you were telling the truth on that. Like I I've never heard of that before. Um, and I modeled all the finished school, and I modeled until full time, until, I want to say I was 25 ish, and then wanted to one. It was the industry always changes, right? So you were kind of looked at as a mannequin. Necessarily. You're you don't have kind of autonomy of your career. What if you a size 10 is in, like, kind of in, in, right? Then that's what you're doing. If you're a size 12, you're kind of morphing yourself, trying to be a part of this industry. And I realized at one point it I may not have a full time career of this. Maybe I should do something more of like a nine to five. So I moved back with my mom in Fredericksburg from Brooklyn. That was a little bit of, you know, life awakening, as I call it, but I was able to get a job working at a clothing store, and was a manager there. I always say, you know, you start somewhere, but you know you have transferable skills. So I was around 2526 managing like a team of like 10, and then I knew I wanted more, so I started working at the Marine Corps Community Services as a buyer in menswear. So for people who've never been on a military base, there's something I call like a big mall. So if you put, like a Macy's together, a Home Depot, a Best Buy that's worked on every military base around the world, and I worked for the Marine Corps, so and I bought men's clothing, and then I switched over to shoes. So I bought, I always tell people it's the most fashionable job you can have in the military. I bought Steve Madden, Dolce Vita, like fun, trendy shoes. So I'm telling people like the the new trend this, you know, this year's plaid has nothing to do with military boots or anything.   Michael Hingson ** 09:09 And so go ahead. No, go ahead.   Lindsey Brown ** 09:14 And then, of course, I think that's where I started my as I call it, splash culture, right? Because I was still doing modeling jobs. So some people would know me as the model, some people would know me as a buyer. And I really got interested at the intersection of marketing and social media, and so I started going back to school, getting my MBA in international marketing.   Michael Hingson ** 09:38 What did you actually get your BA in? What did that end up being?   Lindsey Brown ** 09:41 Business Administration, okay, minor in fashion, because my parents weren't into the idea of me doing a whole degree in fashion.   Michael Hingson ** 09:52 Little compromise never hurt, right? It's   Lindsey Brown ** 09:54 a compromise, right? So, like, I was like, you know, what a minor, A minor, we can do that. Um. And and so then I started, I realized that, again, my passion wasn't being a buyer, a buyer in fashion. It sounds like you're going to be at these fashion shows and it's going to be fun, and it's not saying it's not fun, but it's more so you're doing you're in Excel sheets all day long. And I was more interested in the marketing of you know how to get people to buy these products, not just purchasing the product, right? So I went to school, started working and getting my MBA, and then knew that if I want to switch over to marketing, well, who would hire me? Because I don't have a background in marketing at all. So that was when the influencer on Instagram kind of career was kind of taking off. So I said, Well, if I can create my own social media following, then at least maybe I can work with other brands, and I could use that to build a portfolio so I can get, as I call it, quote, unquote, a proper nine to five. So that actually worked. I would never call myself a full time influencer, but I was able to work with different brands and then build out a portfolio. And when I got to graduate from my MBA, it was December of 2019, and I was super excited, because then I got a job for a travel company, and I love to travel, so I just thought to my this is perfect. I have my MBA. At that point, I was living in Woodbridge, Virginia, and I knew that I wanted to live in DC for a while before I found another place to live. And then the pandemic happened, and having a travel job in the pandemic is not great, like wrong move,   Michael Hingson ** 11:53 but you didn't know it at the time. Had no   Lindsey Brown ** 11:56 idea. And so the company, I was there for maybe five months before obviously they had to do layoffs, and I worked freelance for a while of that. And then I always say the universe brings you where you need to be. And that's when I started working at Nami as their social media manager. And Nami is the national line to mental illness, so it is the largest nonprofit that works to a racial stigma surrounding mental illness and mental health and gives people in their communities actually supporting services.   Michael Hingson ** 12:33 Again, not something that you had planned on doing, necessarily at all.   Lindsey Brown ** 12:38 No, but I love the idea of community. And little did I know that, necessarily, in in the world, as during the pandemic, a lot of people were dealing with anxiety and depression, and also we talked, you know, we can talk about it now, burnout, yeah, in the mix, 2019, I was burnt out and didn't know it. I was also experiencing anxiety and didn't have the word for it. So I would just say, like, I'm just overwhelmed. So I always say, I came to Nami and I learned a vocabulary, a vocabulary list, right? And I can say, Oh, this is my anxiety peeking out here, connecting with the community. And I can see the beautiful part about my job is that a lot of times, let's say, when I was a buyer, you're not seeing how somebody purchasing a product changes their day. But on the back end of being working as the head of social media, I see people's comments where they're saying, you know, this post saved my my life, or this really helped, you know, my child learn about the depression they're experiencing. It makes the work worthwhile,   Michael Hingson ** 13:49 right? So, how so Nami and being well, I was going to say Nami is certainly a whole lot different than what you've done, but at the same time being the social media person that's really getting into more of, in a sense, the marketing that that you already had some familiarity with,   Lindsey Brown ** 14:10 right? Exactly? So it's kind of like having a career passion of saying, I I'm good at social media, I'm good at the marketing part, and then finding the intersection of what actually gels with me. And for me, it's really about helping find people, find their community. And what I always used to say is like, I'm trying to just, you know, preserve my peace, which is also kind of like preserving your mental health. So I'm helping people, in my version of it protect their mental health. Learn about mental health. Don't feel scared about actually saying like, Hey, I'm experiencing X, Y and Z. Finding support. The amazing thing about Nami, there's it's federated model, so there's over 600 affiliates nationwide. So if you want to learn about mental health, that you're looking for support. Education family member is there's an affiliate close by, and I'm helping with my passion of marketing, bring people to health and care.   Michael Hingson ** 15:10 And for you personally, with the pandemic hitting and so on, what made you realize that you were experiencing burnout, and kind of, how did it manifest itself?   Lindsey Brown ** 15:26 For me? I was I always felt like I had to be doing something. I realized I couldn't relax unless somebody around, like, you know how people say, like, Oh, I'm going to Netflix. You chill all day long. I can do that if somebody else was in the room, because we're doing it together. But I didn't know how to relax by myself. But I also felt overwhelmed, and I would want to sleep, and then just feeling almost always, I say like the rabbit hole effect, where, if I have five minutes apiece, then my brain is going like, what about this, what about that, what about this, what about that. But the other part of me says, Are we supposed to be relaxing right now? And I couldn't. And so coming into Nami, I can say that the company overall is really supportive of employees talking about their mental health and, you know, resources. So it helped me finding other people who were experiencing the same thing, but also I'm researching these topics to talk about on social media. So it got me to actually do a lot of the work that I probably wouldn't have done alone.   Michael Hingson ** 16:35 So what have you learned from all of that   Lindsey Brown ** 16:38 everybody needs a mental health toolkit, and I say it the version of, you know, it can't for me. I can say it helps with if I'm eating right, am I hydrated? Am I getting enough sleep? Working out? I learned funny enough. I learned that I was doing an IG live, or assisting with an IG live, between our chief medical officer, doctor Ken, and one of our ambassadors. And they were talking, and they said, you know, oh, there's, you know, study, if you do, like, 10 minutes of workout a day, you know, it can help with your anxiety. And I was like, huh, that kind of does make sense, because when I work out or go for a walk, I do feel better. Who would know? Who knew that? But I learned that on that IG life, right? Having a vocabulary word for it actually really helped. Instead of saying, I'm feeling overwhelmed, I feel tired. Those are maybe symptoms, but that's actually not what I'm experiencing. I'm experiencing anxiety. So being able to, you know, talk with, you know, I called my community so my friend, family and friends, if they're like, hey, you've seen a little bit off. My anxiety is kind of a little I can say that my anxiety is kind of off today. And then also, for some people, you know, I have gone to therapy before, I feel like maybe, you know, it's always good to have a consistent therapist. But I tell people, you know, there's no harm in going to see a therapist if you need to be on medication for it, but everybody kind of needs to find what works for them to as I call it, keep to protect your peace.   Michael Hingson ** 18:11 So does that? Are you suggesting that most people should, in one way or another, have a therapist, or at least they need to be thinking about their mental health. That isn't necessarily a therapist, but they need to be understanding it and studying it. I   Lindsey Brown ** 18:27 think everybody should be intrigued and learned about learn about their mental health just like you have your physical health. So you may go to a doctor, or, let's say, if you tripped and you sprained your ankle, right, you would probably go get that checked out, or you would wrap it same thing with your mental health, necessarily. Hey, I feel a little bit off. You know your body intuitively. So if something feels off, and it's not maybe your physical health, or it could be your mental health, maybe you're not getting enough sleep. Maybe it's these different aspects. Maybe you're experiencing trauma for the first time, different things that are happening. It could be your physical or your mental but you need to care about both of them.   Michael Hingson ** 19:08 How do we get people to talk more about the idea of mental health? And you know, there's so many aspects of that. I know that a few years ago, when we were talking about in as a society, the whole concept of of end of life and people passing and making arrangements and so on. And there were, and are a number of people who poopoo that, but it is also part of mental health. But in general, how do we get people to talk about and accept that it's okay to talk about mental health?   Lindsey Brown ** 19:38 The silver lining of the pandemic was that people started talking about it. It was the first time, collectively, we're all in the house experiencing maybe emotions or feelings that we haven't before. And the world learned like, oh, that's anxiety, that's depression, and let's talk about it. The biggest thing is actually, for people. Hope to get comfortable talking about it. Mm, hmm, there was a culture prior that, you know, oh, that's something we talk about in the house. We keep it with our family. We don't discuss it. And that's not how you get people to care. Is to, you know, hide your secrets and keep you sick, right? So talking about it just how me and you were having a conversation today, and somebody could listen to it and say, like, Oh, I feel comfortable. That's what I've been experiencing too. Where can I get help? Maybe I should have a mental health toolkit. I never thought about that before. Maybe I should check out my local Nami. It's taking away those barriers and actually accepting people, and especially when people are talking about it, not to shame them. Yeah, to actually, you know, lead with empathy and learn more about it.   Michael Hingson ** 20:45 And again, talking about it doesn't mean you go up to everybody on the street and you say, I want to talk about mental health, but it is, it is also being a little bit strategic, but still doing it, and having a plan to really address mental health. And it makes perfect sense to do? Mm,   Lindsey Brown ** 21:01 hmm, absolutely. I mean, it's not like if you went to the doctor and you got, I don't know, a bad, you know, physical. You're not going to run up to everybody and say, hey, my physical results were horrible today. Like you're not doing that. But you pick and choose who is your community and who you feel safe to talk to about it.   Michael Hingson ** 21:19 Yeah. Yeah. And it gets back to your community and and you, you need to develop, I think everyone needs to develop a cadre of some sort of of people who they can talk to. And all too often, we don't. We think it's all us. We're, we're totally independent. We don't need to to have or involve anyone else. And I am really a great fan of something that Gandhi once said, which is interdependence is and ought to be as much the ideal of man as a self sufficiency. You know, we're not always self sufficient by ourselves right   Lindsey Brown ** 22:00 No, I totally believe that. I used to feel at one point that I could do everything and I and I can learn from people, but I don't like to ask for help, right? And I learned that doesn't work. I said to my friends, I don't want to be the strong friend anymore. I need help. I need I want support, and I don't want to just reach out when everything is in shambles or I feel like I can't manage it anymore. Sometimes it just helps to talk. I mean, sometimes I call my mom or a friend and I say, like, can I vent? Do you have time? Because y'all see you want to check before you just unload on people. But hey, can I? Can I talk to you about this? Because I am having a day,   Michael Hingson ** 22:46 yeah, what if, if there is a specific thing, what really turned your attitude and your idea around to the point where you started to believe in the whole idea of talking and communicating and recognizing that it isn't, you know you you're not. No one does everything, just totally on their own.   Lindsey Brown ** 23:06 I can say part of it happened during the pandemic where I went through being laid off, and that was the first time I can say that I was questioning and my, I guess, to say my sources of income kind of dried up, right? Because we're in the pandemic, and we all didn't think we could go outside. I was worried, but then I also felt shame around it. And I was talking to two of my close friends, and they reminded there's no shame in you losing your job. And one of my friends sent me, and I think it was like an Uber Eats, like gift card. Like, she was like, buy yourself a good meal tonight. I love you. And even though it's not like I had money to pay for my dinner, but it was that small act of Yeah, them, letting me know it's okay and not to feel shame. And then that again, just checking in on each other. And I was like, I feel better. I feel like I can do this. And necessarily, I didn't need someone to help me apply for jobs, but maybe needed that community support of like, you got this,   Michael Hingson ** 24:11 you got this, and we got you, yeah, and, and that's important, and we we shouldn't shun that and we shouldn't try to throw that away. Well, no, I don't need you to have me. I got me and because it's all about again, community, right?   Lindsey Brown ** 24:30 Yeah, for sure. I mean, I always you don't have to do this thing called life alone and where you may feel that something is happening in your life where you can feel shame, or you feel like I am alone, there is probably someone out there who has gone through it or going through it, and they can help you, or they have advice or tips, or, Hey, this worked for me. You should try this. Well, you would never know if you didn't start the conversation right. Or.   Michael Hingson ** 24:59 It might be that you end up helping them because you enter into that same conversation, and it may very well help you, but it also helps them exactly. And there's again, nothing wrong with that well, so you you work at Nami. Is that a nine to five job? Nine to five? Yep, there you go, so what do you do between five and night and nine the next day?   Lindsey Brown ** 25:26 Well, I still model. So if a good I say, job comes by, I will still model. So I mean, there's been times where somebody says, Isn't that you? And I'm like, I that is me. Because you never know where things will get released, the world we posted. I'm like, yep, that is me. I work with local businesses in the DC area to teach them, actually, about social media marketing. It's the one thing that, if I have this knowledge, and a lot of times a small business, or, you know, a solo entrepreneur, they don't always have time to learn the nuances of social media and marketing and how it can better them. So part of it, of I feel like giving back, is, you know, explaining that to them as well. And also I take on different brand trips necessarily. I just went to curl fest, which is a big festival in New York that happens. I think last year's like 30,000 people there. So that's where I say slash culture. So it is. I don't just consider myself the Social Media Manager of Nami. I do other things as well. I don't think you have to be one thing only.   Michael Hingson ** 26:36 So you you have several careers going at the same time. What do you think about that? Because I know there are a lot of people who would say, I can't do more than one at a time, and you clearly love to do several.   Lindsey Brown ** 26:53 Yeah, I do, um, I feel like it kind of changes with life, right? So there are times when I take on more freelance opportunities, and there are times when I, you know, cut back on them. I feel like you have to do a work to work well. For you, I don't tell people, Hey, I'm doing this, and you should do it too, right? If you are working a full time job and you're fulfilled by that in life, do that and be happy about it. There's something about saying working your job and going home and doing whatever makes you feel happy, right? So for me, it could be that, hey, I've, I'm working, you know, for NAMI during the day, and, oh, well, I have a photo shoot that I'm going to, you know, go to that night, necessarily, or I might be taking a phone call and meeting with, you know, a local business to talk to them through their social media plan. It's not like I'm consistently every single day from, you know, five to nine, then working on a freelance opportunity, right?   Michael Hingson ** 27:48 So it works out well with NAMI and we have the, I assume that sometimes you may have a photo shoot or something that comes up during the day.   Lindsey Brown ** 27:56 I think you always have to have your priorities, right? So Nami is my priority. I would never, I mean, it's my full time job, right? So I would never take an opportunity and say, like, well, Nami will be okay, right? That that's not the way you, you know, you run a business, and I look at it that I have to make sure the main position is, you know, fulfilled and done well. And if I can take maybe a sick day or take a personal day and explain, yeah, that was what I was getting at, right? Yeah, there's, there's open communication. You don't just necessarily call in and say, like, Hey guys, I'm out today. I have a photo, right? That's disrespectful, and you're not setting up your team for success. So it's planning it out well and choosing your opportunities that you can lean in on.   Michael Hingson ** 28:36 And I'll bet the other part about that is that the NAMI folks are pretty proud of you for all the things that you're accomplishing.   Lindsey Brown ** 28:44 I would know. I think they are. I mean, everybody's really been always very supportive. I think the beautiful part about, you know, taking on other freelance marketing clients is what you may learn in another industry will actually maybe work and bring it into the NAMI community to say, you know, hey, we haven't thought about this in marketing. Oh, we should try this on social media, right? So it's kind of taking those transferable skills and bringing them into your different opportunities.   Michael Hingson ** 29:09 What would you say to someone else who might want to add another career or explore doing more than one thing in their career path and adding something else to their title.   Lindsey Brown ** 29:24 Do it. There is not. Do not wait. You know, it's why not? Why wait in your life to say, I wish I would have done this. I wish I would have tried that. Try it now. It doesn't mean maybe that will come out to be something you're getting paid for. Could be a hobby, right? And that you may get paid for it every once in a while. But I would say, take the opportunity. If you have a full time job, make sure that you are still fulfilling your full time job needs. Your bills need to be paid, and you should be respectful of the people that are hiring you to do so. But I would say always take the opportunity you don't know. Or they'll, you know, they'll lead you to,   Michael Hingson ** 30:01 yeah, I think you said it best when you said you also do need to recognize and keep your priorities. And if you have a full time job, and you've made that commitment, then, unless there's some reason to change whether that's your full time job or not, then it's a matter of keeping your priorities straight, too exactly,   Lindsey Brown ** 30:20 and then also personally, right? You don't want to experience burnout, so you don't want to take on too many opportunities at one time, and that becomes your norm. And then you experience burnout, because your freelance opportunities should be something that also fulfills you. So if every day you're burning yourself out and you're burning you know the families at two ends, well, your mental health and your physical health are a wreck. Then yeah,   Michael Hingson ** 30:45 and that gets back to burnout and stress and anxiety. Yes,   Lindsey Brown ** 30:49 and that is something I am I try to manage. And there are sometimes when I look at opportunities, no. And no is a great word, and it's fine to have boundaries. Yeah?   Michael Hingson ** 31:04 Tell me a little about Nami, exactly what it does, how it works, and so on.   Lindsey Brown ** 31:09 Yeah, Nami is, like, I said, it's a federated model. So there are over 600 like affiliates around the country, and it's really a place where I say it's all about community. It's people, where people can get, you know, resources, education, support groups and to help people, one to learn about mental health conditions, learn about mental illness, maybe get help. But it's also for people to meet people who are experiencing the same things they are. It's peer led. So instead of, you know, if you go to a doctor and they say, like, well, this is the five things about depression, you should know that's great. But hey, I have depression and I'm a mom, how do I actually deal with, you know, having a full time job and having, you know, kids? How do I deal with that? Well, you would feel much better if you met another mom who's experiencing the same thing, who could give you advice as well? So you're going to support group, necessarily, it's a beautiful thing that there are so many affiliates, because help is close, it's not far away, and it's free.   Michael Hingson ** 32:15 So, so there are support groups, and I assume that happens, there are affiliate meetings,   Lindsey Brown ** 32:24 yes, so everybody would have their own schedule and again. So the lining of the pandemic, a lot of things that were only in person now are so online. So a lot of times, affiliates will have these meetings, and necessarily, the programs and the resources also online for people to, you know, have an easier method of, you know, reaching out and getting the help. Yeah.   Michael Hingson ** 32:45 How do you respond to the people who say, Well, yeah, the pandemic is is over, and we really need to get back to normal and get back to just being in the office, and this hybrid stuff is ridiculous, and too much zoom, weariness and and all that.   Lindsey Brown ** 33:04 I say as I mean, I'm not a CEO, but I think it opened the conversation, right? Because what it what is normal? Who set that standard, right? So let's have the conversation, is most of the staff happy to be in the office? Then make the opportunity to be in office is hybrid. Give people options remote. That works too. It also opens up your playing field of necessarily bringing in different types of employee, because you may have someone who could be amazing at this one job, but they're not local. Can they do the job remote? I think it's everybody saying the pandemic is over. Well, one, covid is still a thing. It's not going anywhere. I think we just know how to manage it better. But I think it shook up the world to talk about what is quote, unquote normal. Does it need to be the standard anymore?   Michael Hingson ** 33:55 Yeah, well, covid clearly isn't going away, and while we're managing it, at least for the moment, we're not getting any major new version of it or strain that is taking us back to where we were in 2020 and 2021, but it's still here, and it is something that we all should be aware of exactly.   Lindsey Brown ** 34:23 So, I mean, I let's have the conversation for people who say, you know, we no one should work remote anymore. Well, that's great. Well, find a position or company that is fully in the office, because there could be another company that says, hey, we're fully remote, and they'll attract, you know, employees that love being fully remote.   Michael Hingson ** 34:45 Yeah, there's room for all of it. And my perception, personally is that there is a lot of merit for the hybrid concept. But even then, hybrid is. Something that we each ought to have some some control over. But there is value in being in the office for a lot of people, at least part of the time. But I think people are realizing more and more about this whole idea that working remote, or being able to do things at home, and then also being able to address other issues in your life is a very important thing, but it also does get back to what you talked about before, with priorities. I was talking with someone yesterday on another episode, and he was talking to me about someone who he was working with as a coach who worked remote all the time, and this woman who he was talking with said, you know, I don't have time to do the laundry or anything like that. I got to always do my job, and you're working remote. What do you mean? You don't have the time. We've gotta really work a little bit more. All of us do it. Putting things in perspective,   Lindsey Brown ** 36:09 for sure, I there's when the pandemic happened, right? And we were working at home. You do realize, oh, I have necessarily, I can throw this, you know, in the washing machine really quick I can, you know, empty up my dishwasher. The reality of the of the matter is, though, if you're working a nine to five, or even if you're an entrepreneur, I do believe in setting boundaries. So when I'm working my nine to five, I'm working my nine to five, typically I'm not, you know, then also folding my laundry where I'm running a meeting, or, you know, going out to the grocery store in the middle of my workday. Now, if you choose to do it during your lunch, and your team is flexible that way, have at it. For me, I like to I learned that multitasking sometimes leads me to make more mistakes that I'm that I would be like, well, if I was focused on this, I wouldn't have missed that. So I try to, when we're working, we're locked in and we're working, and when you take breaks, or you're on lunch break, then you can do all those extra little things. But it's not a place where, hey, I'm laying in bed and the blankets over my head, and I'm kind of, you know, watching TV and I'm in a meeting at the same time. I can't function that way. Yeah, but I always say for everybody, you have to find what works for you.   Michael Hingson ** 37:28 Well, I think that there is a lot of merit to when you're working, you're working, and I think that's probably really true for most people, but we do need to really plan our day, or plan what we're doing. And again, it gets back to priority. I can be in some meetings where I'm not leading the meeting and maybe mostly just a listener, and I can actually stand up and go out and feed a dog if it's at the right time, because my guide dog, Alamo, is pretty insistent on when he wants to eat. But I can do both because I have a wireless headset and I'm not looking at the screen right. And so I can do that and still participate if there's a need to. But I also recognize sort of like, well, when doing a podcast episode like this, the last thing I can do is get up and go do anything else for a variety of reasons. That doesn't work, but the big reason it doesn't work is because it is my job and it is what I'm supposed to do, to focus on doing this and doing it right, and doing it well.   Lindsey Brown ** 38:33 Exactly. One thing I noticed too, is that before the pandemic, we used to do phone calls. Do you remember that?   Michael Hingson ** 38:41 I've heard of that   Lindsey Brown ** 38:44 the phone and now everything has to be a zoom call, and everybody's on camera. And what I love about Nami is that we are accepting of, hey, we can have a meeting, but you don't have to be on camera. And every day is in a camera day, we can turn our cameras off. I started with my team officer to say, Hey, do you want to just do a phone call? We if you can't get through zoom to work, or if it's, I don't, I don't want to be on camera today. I just want to, you know, do a touch base and hang up the phone. Yeah. I was laughing with my mom before, because she loves face time, and I told her one day, I said, you know, after a day of meetings, you know, on Zoom, I actually don't want to be on camera anymore. Can we do a phone call?   Michael Hingson ** 39:32 Yeah, you know, and I'm a little different, because I don't, I don't mind being in zoom, whether the camera's on or off, but that's because I'm not really looking at it, but I realize that for some other people, it may very well be an important thing. So I like zoom here you go, because the audio is better than on a phone call. But by the same token, I have no problem with doing things on a phone again for. Me, it's the same headset that I use so I can be on a phone call or a zoom call, and either one is fine with me. So I want to do what is more comfortable for other people, but I do find often that when people talk about let's do a zoom thing, it's as much habit as a need, and there isn't necessarily the need, but it's just the habit that now that's what they do.   Lindsey Brown ** 40:25 It's the norm. Yeah, so, I mean, I always have the conversation. I have a conversation with your team, or whomever you know necessarily fits in your personal life. I think it's just talking to people and asking, What do you prefer? Do you have time today? Do you want to do a zoom call date? Do you want to do camera off? Do you want to pick up the phone? There's many ways to, you know, communicate in this world, yeah,   Michael Hingson ** 40:47 and it, and it makes perfect sense. We all, we all need to recognize that change is always going to be around us. And the reality is, normal is never going to go back to the way it was after September 11 and and of course, I got out of the towers and so on, and I heard so many people say we got to get back to normal. And it took me a little while to realize what a horrible thing to say, because normal will never be the same again. And as you pointed out, who sets the standard of normal? It's it is going to be a constant change, and that's maybe the only normal there really is.   Lindsey Brown ** 41:25 I think that's the beautiful part about life, that things will necessarily change. Because where there could be a group of people saying, well, this normal works for me and it benefits me, right? But there could be another group of people who said, your standard of normal isn't helpful for for me. So it doesn't mean then we say, well, we've been doing that for 50 years. We're going to continue doing it because I don't want to make a change. No, it's then you can come to the table and work out, necessarily, what is working for people right now, and how do we uplift everyone around us?   Michael Hingson ** 41:56 I think most people who have that mindset will ultimately accept maybe there is merit for change if you can demonstrate the value of it. So we've always had our meetings in person. We do only work in the office, and so we don't ever do anything remote. And I don't want to change that, but when you really start to talk about things like we've been dealing with here today, mental health and anxiety and so on. And a number of people start to talk about how they feel when they're able to spend part of their time working at home, and what that offers. And if you can show things like it actually makes us more productive. Most people, I think, ultimately, can be convinced to try something different.   Lindsey Brown ** 42:50 If you space to be open minded, if you look at it sometimes in, I would say, in the corporate world, right before it was you have to be in the office. And a lot of times you were in the office and you were taking maybe, let's say, five meetings a day. Well, you're not really talking to anybody, communicating only the people you were talking to on the phone. Well, what's the difference if I was in the office with my door closed, or if I was at home on my couch talk, having those same meetings? If, yeah, if you can do the job that you were hired for then everybody should be allowed to have accommodation.   Michael Hingson ** 43:25 Well, the other part about being at home and having your meeting on your couch is, what other opportunities does it open for you and again, how does that make you feel when you don't have to drive that hour to work every day, or whatever. One of the things I've read in I think the New York Times a couple of months ago was about how, in reality, while we're moving things faster than we ever did, the fact is, it takes us longer to get things done, like it takes us longer to get to work because the roads are so crowded, or if I'm going to travel somewhere, it takes longer to get to the airport, and all of the efforts of getting through security and so on, all take so much longer that you really have to be at the airport earlier in order just to get Your flight, because everything takes so much longer, and that introduces anxiety and stress.   Lindsey Brown ** 44:25 Mm, hmm, for sure, I know a ton of people who are so happy they can work from home just for the fact that they don't have to commute. For me, my commute in the morning to the NAMI headquarter office is it probably about 20 minutes, but coming back into DC, it takes me at least an hour, and that which you know that I we have that option to go into office, we can work from home. And I like having that flexibility, because doing that drive every day would feel overwhelming,   Michael Hingson ** 44:57 yeah, if you had to do. That now I remember my father worked at Edwards Air Force Base, which was about 40 miles from where we lived in Palmdale, California, and he drove there every day. But one of the things that he talked about more than once was how he could go out of our driveway, go down to the end of the street, make a left turn and travel 40 miles and never stop once, because it was at the time of the day, there wasn't a lot of traffic, and he would go all the way to the gate at Edwards and never have to stop. And he was comfortable with that. We also both became ham radio operators, and so he had a lot of fun while he was driving, talking to me on the radio and to other people, which is another thing that he enjoyed doing, but he found that it was not overly stressful, or he didn't allow himself to become stressed over it because he could travel and keep moving, and felt good about that.   Lindsey Brown ** 46:05 Mm hmm. Not having the traffic is definitely a game changer. I've tried to when I I know that if I'm, let's say, commuting, or I'm driving a long distance, I usually call, you know, either my mom or my dad. I call it my check in hour, or listening to a good podcast. So you're not focusing on the negative of I'm in the car. It's, you know, it's an hour, it's, there's traffic, there's so much going on. But having something that either brings you joy or listening to and talking to somebody or listening to good music, it puts you in a good headspace,   Michael Hingson ** 46:43 or also, just plain taking your mind off of things and giving you the opportunity to to rest your brain. It is something that I hear so many people say I don't have time to spend every day thinking about what happened today. I'm I've got to go until I go to sleep, and then just go to sleep. And we don't do a lot, or a lot of people don't do a lot to rest their brain or allow their brain to suggest to them how they might be better or do better or accomplish things because they're too busy trying to control their brain, which has a different thought and a different direction it wants to go.   Lindsey Brown ** 47:30 Yeah, I become an advocate of mental health days. You don't need to be sick or too extreme burnout to then take a break. It is fine to schedule a mental health day and not do anything. And like I said before, before, pre pandemic, I didn't believe in that. I had too much going on and I didn't think I could take the time. Now, I can easily say to somebody, you know, oh, I have something going on that day. What are you doing? Nothing. Yeah, and I feel great about doing nothing, nothing.   Michael Hingson ** 48:04 I have generally been keeping busy during the week. My wife passed away in November of 2022, so now it's just me, but I've become more of an advocate of for me, and I realize that it is me not doing anything on the weekends, reading books and other things like that, and I get so charged for the for the week ahead, and I also get many ideas and thoughts that I might never have gotten simply because I give me and My brain the chance to recharge and to rest and to work together, to think about what's going to happen next.   Lindsey Brown ** 48:46 Yeah, there's part of culture. Remember hustle culture, I'm going to work until I die. That is, I thought about it before, and I said that is a horrible way to live your life. That means you have lived in a state of burnout, and you never got to enjoy anything.   Michael Hingson ** 49:04 And you will die,   Lindsey Brown ** 49:06 and then, and then you will, you know, take that other section of, you know, the afterlife, but we don't know what that is. So I mean, you have one life, enjoy it, have make time for, you know, your friends and your family. And that's where you asked me about being a multi hyphenate of well, how do you do that? That saying no, not overwhelming yourself. Every opportunity can be a great opportunity, but it's okay to say no to them.   Michael Hingson ** 49:33 How do you help teach people, or does Nami help teach people to say no and get out of that old mindset. Yes,   Lindsey Brown ** 49:42 the support groups they have are a great place where people who maybe have gone through the same experiences, and that's necessarily, maybe mental health, mental illness, but also, I always say, there's life lessons with with everything. So I mean, I've learned from working at Nami, but then also listening. Your friends and everything. So no, is a full sentence. You don't have to give a person a reason why. You don't have to tell your maybe your employer, hey, I'm taking the day off because I feel overwhelmed and I haven't I'm taking the day. You earn the time off. Take the day, right? Telling your friends and family, no, I can't do that necessarily. Or there are times in you know, I'll have a super long day, and maybe, you know, my dad might call me and I'll text him back to say, Hey, is everything okay? And if he says, Hey, I gotta talk to them, you know, I definitely call him back. But there are times when he says, Hey, I was just checking in, and I can easily say, Hey, I'm just tired from the day. Can I call you tomorrow? Everything's fine on my end, but I'm I'm just mentally done today, and that's okay. We we're all allowed to set boundaries to AKA, protect our peace and our mental health.   Michael Hingson ** 50:57 You know, it's not to well, it is sort of related to mental health and so on, but we seem to, in general, have lost a lot of the art of conversation, and so many people won't talk about one thing or another the way, maybe even we used to. How do we get back to being more willing and open just to talk   Lindsey Brown ** 51:19 time, taking the time, right? It's the and it's funny, because I work in social media, so everything's really quick, but even then, taking the time, making time to have conversations. If you ask somebody how they're doing, actually stop and listen, right? Because a lot of times you Hey, how you doing, and you really didn't want to hear how they were doing. You just said it, because that's a nice thing to do. Take a moment, right? Because you would want someone to take a moment for you.   Michael Hingson ** 51:48 Yeah. Then the fact of the matter is that having lost the art of conversation, and I think there's so many articles and things I've read that say that, I think even more than losing the art of conversation is we've lost the art and the skill of listening. We don't want we don't want to hear. Our boundary is we don't want to hear, well, that's not productive either.   Lindsey Brown ** 52:14 Yes. And there is I joke with my parents now, and I tell them, You know what, you were, right? And they and they'll laugh, but those moments where I didn't want to listen, and I know exactly what I'm talking about, because you're from a different generation, and I know better now, I didn't say all that to them, but I thought it, yeah, and then I turn around, Oh, you were right. Hello. And they're like, Yeah, we, we've lived a little longer than you. You should listen, and it's that place where you learn a lot more if you listen.   Michael Hingson ** 52:51 Yeah, we, we don't do it nearly enough. Um, I know I've learned from working with eight guide dogs. And when you work with a guide dog, the dog's job is to make sure that I walk safely. It's my job to know where to go and how to get there. But it's fascinating working with a dog and developing a true, real teaming relationship, because we each have a job to do in the relationship, and the jobs go better when we respect each other's jobs, and especially from my perspective as the team leader, when I listen to my colleague on the team and dogs do communicate. They may not communicate the same way we do, but my job is to learn how they communicate and learn to understand what they want and what they're saying, and recognize that they've not only got feelings too, but it's amazing the information that they can and do in part. And so for me, having that kind of a relationship has become extremely important, and I wouldn't have it any other way.   Lindsey Brown ** 54:04 You know, it's funny, I have a fiance, and ever since we met, I said, I want to get a dog, and I'm still waiting on that note where you can get a dog.   Michael Hingson ** 54:15 Is your fiance sort of not as prone to want to do that or what   Lindsey Brown ** 54:19 he is team. We can get a dog when we have a child that can walk, the dog's going to be a while.   Michael Hingson ** 54:30 Well, the issue, again, is having a dog is is all about really building a relationship. And again, it's a team relationship. And I don't know that I would suggest waiting until you have a child who can walk the dog, because it isn't going to work as well if you haven't really learned to communicate with the dog first, because you have to learn that whoever you are before you can teach a child how to do it, then that's the point. Is. It's. If you're just talking about walking the dog, if you're going to truly have a relationship with a dog, it's a whole lot different than that, because it is every bit as much a teaming relationship, every bit as much a mutually rewarding relationship, to have a dog if you do it right as it is to have a fiance or a child or both, and most people don't really recognize that, oh, the dog will love the dog, and the dog loves us, and we'll walk the dog. There's a whole lot more to it, if you want to really do it, right?   Lindsey Brown ** 55:36 Yeah, and it's all about relationships, right? So kind of how you were talking about earlier, how do we stop and communicate? How do we stop and listen? It's a place that I've gotten to where maybe it was a light bulb, right, where I was like, Oh, this is all about relationship and how people feel and how they feel when they're actually talking to me and communicating. And that's at, you know, extra work in your home life, necessarily, and to be open to having those conversations and not just trying to have everything go your way. But listen to the why behind, yeah,   Michael Hingson ** 56:13 yeah. And the why behind is like with a dog, just as much. Why? What is the dog saying and why? Because they're they're talking all the time, and it doesn't necessarily mean with a bark, right? But, but they're talking, so we need to have a conversation with your fiance. That's all.   Lindsey Brown ** 56:34 We'll set up another meeting. Yeah,   Michael Hingson ** 56:36 well, we should do that. So do you think that in the world, we're getting better, really, at talking about mental health. Or have we, have we made significant progress, or a little bit of progress? I think we have,   Lindsey Brown ** 56:52 um, even in my friend group, necessarily, or even with my dad, necessarily, he said to me before, and my dad is culturally Costa Ricans, you know, aren't going to talk about their feelings and necessarily, you know what traumas maybe they had. And he said to me for he said, Well, maybe I experienced a little bit of anxiety, and in my mind, I said, Well, you think, but it's that place when you hear somebody else talking about it, it opens you up to think about, huh? Not a me too situation, right? But it's maybe I, maybe I am experiencing that, or because one in five people experiencing mental health condition, right? So if it's not you, it's somebody that you know, and it's not saying, then you have to raise your hand and say, Well, I I experienced depression, or I have anxiety, me too. No, but it's a place that you know how to support that person. You know how to listen to maybe what their plight is, and your friend who may experience depression, and you're like, I don't know how to help them. I just see them in bed being sick, right? But no, actually, hey, well, how can I actually be a support system to you? Obviously, I may not understand, but I can give you empathy. I can be here for you. I think the pandemic definitely changed that conversation, and more people are open to it. And   Michael Hingson ** 58:10 you think that's going to continue? I   Lindsey Brown ** 58:14 do think it's going to continue. It's something that you can't turn off, necessarily. It's the same place where you talk about the intersection of culture and identity in America, necessarily, the conversation is there. It's not going to be turned off. We're going to continue to have the conversation, and we're going to change people's lives that way by having these conversations. Got it.   Michael Hingson ** 58:36 How do you protect or how does one protect their mental health?   Lindsey Brown ** 58:42 I mean, I go back to having your mental health toolkit, your self care toolkit, of what makes you feel good inside, what brings you back to peace, what makes you feel good, and you know in yourself when you're like, uh, if I do my five minute meditation in the morning, or I have my cup of coffee in the morning or at night I do my skincare routine. What brings you back to peace is a big thing. Saying no, no, respectfully, like I wouldn't necessarily send an email to your boss and no, but necessarily having those conversations and maybe explaining your boundaries and maybe, you know, creating a better work life balance is definitely a place where people can start. It is knowing when you are feeling off, being in tune with your body and making the changes that can actually help you overall.   Michael Hingson ** 59:35 Well, here's the question for Miss social media model. How's that for a start, huh? How do you protect your mental health online? That's getting to, of course, to be a really big thing. I mean, I've, I've, we've, we've seen Congressional investigations where they bring this, the big tech people in, or the social media people in, and. And all that. But ultimately, what can we do to protect our own mental health and the mental health of those around us online? Because we're relying so much online nowadays, which I'm not sure is always as wise as it ought to be, but that's okay.   Lindsey Brown ** 1:00:18 Definitely, for me, it was learning that social media is a tool, right? So a lot of times, you feel that you're connected to social media, and it is something that you just have to be a part of. It's a tool. So necessarily following accounts that you like, what makes you feel good? You don't have to follow anyone on social media that you don't want to follow. Taking time away from social media. I know that's, you know, different for someone who's a social media manager, but if I'm spending all day on social media and I I'm overwhelmed, well, the last thing I need to do when I get off work is then to open up social media and, as I call it, Doom, scrolling or inactively participating, right? Because then I'm not even paying attention to maybe the curated post or the things that my friends are sharing. I'm just scrolling because I wanted something to do. Well, how about then putting the phone down, either finding a book, doing something that is off the phone. So when you are on social media, actively engaging, finding things that necessarily, for me, I really like to go experience things in DC, so like, find the things that I want to do in the city that I'm in, to go do things outside of my phone. Yeah, use the phone to find things to do and then go do those things. Look at how long you're online, right? Because that's a tool on most platforms. And you'd be shocked how long you spend time online, like on social media, and you're like, there's been a way I was on here for, you know, five hours. Yeah you were, yeah you were, yeah you were, and you don't realize it, because sometimes I realize with myself, you know, when you're watching, like maybe a show, or you're listening to a podcast or something, and there's that, that ad break, and then you pick for me, I would pick up my phone and I would be scrolling the ad is a minute long. Why can't I just sit there for a minute with my own thoughts? Yeah, why do I have to pick up my phone? And I realized I was doing that. So sometimes I will put my phone out of reach because I don't need my phone right then, I'm not even really looking at anything. I'm just doing it because it's a habit. Or stand up and go get a cookie. Yeah? Like, go, go do something. Like my mommy, she's they're like, Well, you can go do a jumping jack. And I'm like, Mom, I'm not going to get up and do a jumping jack now, but I guess you could, I could, and I got, she's right. I don't need to just be scrolling on my phone. Still right, definitely being noticeable of like our habits, and noticing how you feel when you are on social media. It's totally fine to take a break delete your accounts. It is fine to then unfollow people. And there's also, the cool thing is that on a lot of the platforms, either you can either hide people. So let's say you have a friend, right? And your friend is, I don't know, experiencing something that doesn't make you feel great, even though it's great in their life, you don't really want to unfollow them, because then they're like, no, what are you doing? But you can hide their stuff and they have no idea, but it makes you feel better. And then you can actually talk with them about anything else but that one thing they're going through, right? Yeah. You can actually hide keywords. So if you are triggered by certain things, you can go in your settings and turn that off so you're not seeing those things. T

For the final episode of the season, journalist Tora Northman and content creator Odunayo Ojo (Fashion Roadman) discuss the impact of TikTok on fashion consumption and the changing landscape of social media. About Tora: A multi-hypehnate in the world of content, Tora is a journalist, content creator and fashion stylist currently working for global platform Highsnobiety as Senior Social Media Manager.About Odunayo:Under the alias Fashion Roadman, Odunayo is a fashion journalist, first established through YouTube in 2018, gaining over 4 million views and going on to work with Vogue, GQ and BoF. Ojo is also the founder of fashion and culture platform The Fashion Archive.About the BFC: Brought to you by the British Fashion Council, a series of conversations with designers and the broader creative community, all of whom play a vital role in the fashion industry's culture and reputation, promoting British creativity on a global scale. Hosted on Acast. See acast.com/privacy for more information.

When people head to social media, usually the last thing on their minds is studying. But Quizlet, the widely popular learning platform, has managed to build an impressive social media presence that engages learners around the world. Tori Mueller, Senior Social Media Manager, joins Social Pros to clue us into their strategies. Full Episode Details  Quizlet has perfected the formula for “edutainment” content with its unique blend of educational content, pop culture references, and community building on social. Tori heads up the social media department and joins this episode to take us through Quizlet's strategy for appealing to an audience of learners, particularly Gen Z. We hear about Quizlet's three-pillar approach to content creation: edutainment, building the brand, and tapping into culture. As serious study content isn't what people usually want to see on their social media feeds, Quizlet combines educational content with cultural commentary on the trends that appeal most to its audience. She explains why this strategy is so successful in keeping the brand top of mind for learners. Tori also shares a great example of how Quizlet engages in social listening by building a fully-fledged April Fools' campaign, “Rizzlet,” based on a real user story on social. Quizlet also partners with influencers, and Tori shares how a partnership with @maxnotbeer led to high community engagement and new Korean language lessons added to the platform. Authenticity over polished content is a common theme in social at the moment, and Tori agrees that authentic content is performing much better for her team. To tap into that authenticity, she explains how part of their strategy is to show the real people behind the brand. In This Episode: 2:42 - An introduction to Tori and Quizlet 4:12 - How Quizlet engages an existing user base with its three content pillars  8:56 - How Tori determines what pieces of culture/trends to capitalize on 11:10 - How Quizlet's April Fools' prank came from UGC  16:15 - The challenge of getting employees to be on camera  19:02 - Why Quizlet leads with “dessert-first” content   20:32 - Tori tells us about an influencer collaboration and Instagram quiz campaigns  24:43 - Unusual use cases for Quizlet 25:51 - How Quizlet measures success and avoids vanity metrics  29:13 - Why Tori is most excited about the move toward authentic content  31:05 - Where Tori goes for inspiration  32:30 - The platforms Tori would choose to focus on if starting again from scratch 34:27 - Tori's top tip for aspiring social pros  Resources  Quizlet Follow Quizlet on TikTok Follow Quizlet on X Follow Quizlet on Instagram Subscribe to Quizlet on YouTube Visit SocialPros.com for more insights from your favorite social media marketers. 

In this episode of Behind the Post, host Alina welcomes Etien Yanev, the Senior Social Media Manager at Payhawk. As the author of the book “Digital Marketing Compass” (currently only available in Bulgarian), and with 12 years of marketing experience under his belt, Etien shares all the expertise he's picked up along the way.  From content creation to video creation, Etien dives into all the use cases AI can provide to help scale social media content as well as help us serve our audiences better. He reveals his favorite tools to use and best practices for using them effectively.  As well as showing his passion for AI, Etien also shines a light on the importance of leveraging your employees and executives as brand ambassadors to humanize your brand and maximize your impact.  Hot topics: Best practices for using AI to its full potential His top AI tools for content creation The significance of personal brands to build relationships with your audience

Animal pics brighten our day here at Convince & Convert. We're sure you can relate! But we've found out that there's so much more to San Diego Zoo Wildlife Alliance's social than animal pics. We're thrilled to welcome their Senior Social Media Manager, Taylor Moore, onto Social Pros to tell us more.   Full Episode Details   Everyone loves animal content on social feeds, right? But what goes into the marketing behind animal content for San Diego Zoo, and how do they tap into humanity's love for animals and garner meaningful results in the process?  On this episode of Social Pros, Taylor explores why wildlife conservation sits at the very heart of their content strategy and tells us the importance of storytelling on social.  Plus, she shares the story of how she posted a certain viral ‘dik dik pic' and why great content can be cheeky as long as it's relevant to your cause.  In This Episode:  2:14 - Taylor explains what the San Diego Zoo is and stands for 2:40 – The difference between San Diego Zoo and the Safari Park   5:46 – How they drive awareness through social   8:31 – How Taylor and her team stay inspired  11:18 – The story behind that Dik Dik post 14:14 – Social pros love hate relationship with content creation  15:49 – Their reptiles vs mammals performance metrics 20:16 – How they use Twitch and why it works 26:46 – How Taylor's career has evolved and what's next for her 33:19 – How you can connect with Taylor Resources  Grab your free Social Media Audit Bundle  Connect with Taylor on LinkedIn  Follow Taylor on Instagram  That viral dik-dik pic…    Visit SocialPros.com for more insights from your favorite social media marketers. 

Having trouble keeping up with all those Instagram DMs coming in? Do you wish you had someone that could reply to them for you, at all hours of the day? Well, now you can! Our Assistant Director, Abigail, and Senior Social Media Manager, Whitney, discuss the many benefits of using automated messaging on your social media, and how it can contribute to lead generation and more sales. Check out Manychat: https://manychat.com Got a topic for Mini News? Send it to info@wingnutsocial.com. Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 ***

Apollo18 ist keine klassische Agentur, sondern eine sportliche Mission. Sie kreieren hochwertige Live-Erlebnisse und entwickeln überraschende, digitale Konzepte und Inhalte. Mit rund 40 Teammitgliedern in Berlin, Frankfurt und Stuttgart arbeitet Apollo18 auf internationalen Projekten für Premiummarken von Automobil über FMCG und Banking bis hin zu Sportverbänden.

Welcome back to our Q+A bonus series! Are you considering going back to school for your MBA, but aren't sure if it's the right next step? Listen in as Harshada Deshpande shares her journey simultaneously pursuing an MBA from the University of Washington and working full time as the Senior Social Media Manager at Revenuewell. Hear Harshada's advice for marketing professionals looking to pursue their MBA, including how to determine which path to take and the organizations to join at your institution to get the most out of your experience earning an MBA. Then, get ready to take notes as Harshada reveals her top content strategy tips for today's marketers. Grab a drink and listen in! Connect with Harshada on LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠⁠Download the Dream Career Game Plan!⁠⁠ ⁠⁠Check out our website!⁠⁠ ⁠⁠Join our email list!⁠⁠ Connect with Co-Host Erica: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ Connect with Co-Host Cassie: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ Follow MHH: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Twitter⁠⁠ Subscribe to our LinkedIn newsletter, ⁠⁠Marketing Happy Hour Weekly --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

✨ Annie Dunbar, Senior Social Media Manager at ESPNKey Topics:☁️ Social Media Marketing career growth journey during 8 years at ESPN☁️ Hard skills to develop for sports marketing industry☁️ Dealing with job rejection post-grad☁️ Tips for breaking into the sports marketing industry☁️ Advice for combatting imposter syndrome when managing large social media accountsJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co

Egal ob auf Instagram, TikTok oder YouTube: Intermate bezeichnet sich plattformübergreifend als die „Pioniere auf Social Media“. 2015 als Startup gegründet, zählen sie mittlerweile zu den größten Full-Service-Social-Media und Influencer-Marketing-Agenturen im DACH-Raum mit Standorten in Berlin, Hamburg und Köln. Mit der eigenen Produktionsfirma Truemates, eigenen Content Studios und einer eigens entwickelten Influencer & Social Technologie konnte sich Intermate mit seiner starken Creator-Zentrierung eine führende Position im Markt in den letzten Jahren aufbauen. Zu Gast im Podcast sind Alisa Sljoka, Managing Director und Christin Eberhardt, Teamlead HR. Das Unternehmen zählt mittlerweile 130 Mitarbeiter:innen, liebevoll „Mates“ genannt. Gesucht werden bei Intermate besonders Wechselwillige, die viel Erfahrung im Social Media Bereich mitbringen, insbesondere Senior Social Media Manager:innen, Senior Paid Social Manager:innen und Senior Strategen. Aber auch Neueinsteiger:innen können sich initiativ bewerben; lediglich social- und/ oder digital-affin sollen sie sein. Eine Besonderheit hat Intermate im Recruiting-Prozess: Alternativ zur klassischen Bewerbung mit Lebenslauf im E-Mail-Anhang können sich Interessierte auch mit kurzem Video via WhatsApp bewerben.

Apollo18 ist keine klassische Agentur, sondern eine sportliche Mission. Sie kreieren hochwertige Live-Erlebnisse und entwickeln überraschende, digitale Konzepte und Inhalte. Mit rund 40 Teammitgliedern in Berlin, Frankfurt und Stuttgart arbeitet Apollo18 auf internationalen Projekten für Premiummarken von Automobil über FMCG und Banking bis hin zu Sportverbänden.Zur Verstärkung des Teams wird aktuell auf 5 Positionen gesucht:➡Trainee Sportmarketing (m/w/d/x)➡Junior Project Manager Sportmarketing (m/w/d/x)➡Project Manager Sportmarketing (m/w/d/x)➡Senior Social Media Manager (m/w/d/x)➡(Junior) Social Media Manager (m/w/d/x)Um euch diese spannende Stelle etwas besser vorstellen zu können, haben wir mit Michael Schillinger - CEO & Partner der Apollo18 GmbH – gesprochen und wollten gerne wissen, was diese Stelle für Aufgabeninhalte mit sich bringt, welche Vorrausetzungen Du mitbringen solltest und warum man sich unbedingt bewerben sollte.

Christmas and the run-up to the new year are special times when many families and friends gather to share in the celebrations, fun and festivities. One aspect which can put pressure on even the most organised of us is what to eat and serve our visitors.  There is a limit to how much sliced cold meat and reheated veg we can all put up with. So, this year, AHDB is trying to make life in the kitchen a bit easier with some menu suggestions and a social media campaign in the run-up to Christmas. Speaking to our host John Bates about the activities are AHDB's Peggy-Sue Elliott, Senior Social Media Manager and Denise Spencer-Walker, Food Communications Manager. Useful links Christmas | Love Pork | Love Pork Christmas Recipes | Simply Beef & Lamb | Simply Beef & Lamb (simplybeefandlamb.co.uk) AHDB | Facebook AHDB (@TheAHDB) / Twitter Feedback We'd love to know what you think of our podcasts. If you'd like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk    This episode was edited by Dami Oyinlola, Marcomms Executive (Pork).

This week our collective student loan debt got a little bit smaller, Downtown Seattle is trying to make its comeback, and things are getting less passive aggressive and a bit more aggressive-aggressive around here. Have you noticed?We're breaking down the week with Rachel Terlep , the Senior Social Media Manager for the Washington Department of Natural Resources and Mike Davis KUOW's arts and culture reporter

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk, Senior Social Media Manager at Corel, takes the hot seat to discuss strategy, employee advocacy, and community. She dives deep into her content strategy for corporate social versus employee advocacy and the specific content types she creates for her employees to share. Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. She details her methods for crisis communication during the Covid-19 shutdown. One of her biggest tips? Have a really close relationship with PR to ensure the tone of voice and messaging is in line with the brand. And if you're looking to pursue a career in social – tune in to hear Jessica's favorite part of working in the industry and a breakdown of what a typical day as a social media manager looks like! Hot Topics: Golden community building tips for B2B brands Crisis communication and the importance of working closely with PR Corporate social media content vs. employee advocacy content

Luz Bickert, Senior Social Media Manager at Chili's, and Melissa Rivers, Director of Social at Mattress Firm, joined the Social Pros podcast to shed some light on how social media teams can collaborate productively. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Successful social media campaigns all have a number of things in common – effective social listening and being receptive to collaborators are some of the key ones. But what if those collaborators are from a different company entirely? Luz Bickert, Senior Social Media Manager at Chili's, and Melissa Rivers, Director of Social at Mattress Firm, discuss how they successfully navigated a collaborative social media campaign for April Fools' Day. Is it best to thoroughly plan these joint exploits or make decisions off-the-cuff? How do you make decisions without a conflict of interest? Do you plan to go viral or just put all you can into connecting with your audience? Find out the answers to these questions and more in this episode of Social Pros. In This Episode: 4:21 – Luz introduces herself 5:02 – Melissa introduces herself 6:46 – The audience reaction to their social media collab 9:50 – The early stages of the Chili's-Mattress Firm collab 13:39 – How the fan reaction felt 16:41 – How they responded to fans after the collab 19:36 – How other companies responded on social media 21:45 – Engagement goals and metrics 25:05 – The do's and don'ts of social media collaboration 29:13 – The benefits of human social listening 33:46 – Luz and Melissa's advice on how to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out the ‘Margarita Mattress' Connect with Luz on LinkedIn Connect with Melissa on LinkedIn Follow Luz on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

In this special edition of Swift Chats recorded live at the 2022 Morningstar Investment Conference, Jonny Swift interviews a range of guests live from the Social / Digital Hub. The episode features: - Shawna Ohm, Founder of Content 151 - Katryna Deligiannis, Senior Social Media Manager at Morningstar - Aleksandr Spencer, CFA, Chief Investment Officer at Bogart Wealth - Tom Lydon, Vice Chairman at VettaFi - Peter Lazaroff, CFA, CFP®, Chief Investment Officer at Plancorp and BrightPlan  - Alison Susko, Director of Partnerships at Asset-Map - Liv Gagnon, Co-Founder of Choir - Roger Wohlner, Founder of RLW Associates - Katie Braden, CFP®, Founder of Innovating Advice

1. Shopify Announces Audience During Their Semi-Annual Showcase - Shopify Editions is Shopify's new semi-annual showcase demonstrating the speed and breadth of innovation at Shopify to bring merchants into the future. Per Shopify, they are powering a radically different model of commerce: Connect to Consumer (C2C). To help merchants embrace C2C, they unveiled an entirely new B2B offering, launching Tokengated Commerce, partnered with Google to help consumers shop local, brought commerce to Twitter,  launched Tap to Pay on iPhone—just to name a few.Shopify Audiences, a new marketing tool helps Shopify Plus merchants find new customers. Using Shopify's unique view on purchase intent and their merchant network helps identify buyers who are looking for your products. Then create and export high-interest audiences to ad platforms like Facebook.Other notable things announced at Shopify Editions are:a.) B2B on Shopify makes it seamless for Shopify Plus merchants to sell to other businesses on the same platform that they use for D2C. Say goodbye to spreadsheets, one-off invoices, and manual data entry. Not to mention, they've also partnering with ERP providers such as NetSuite, Brightpearl, and Acumatica to automatically integrate merchants' essential data with their B2B solution.b.) With Shopify's offline GMV growing nearly 80% year over year in Q1 2022, they figured out that in-person shopping is coming back in a big way—and they want a piece of the pie. That's why they're one of the first commerce platforms to launch Tap to Pay on iPhone in the U.S. in partnership with Stripe. Currently in early access with select Shopify point-of-sale merchants, Tap to Pay on iPhone will be fully available in the U.S. in the coming months.With Tap to Pay on iPhone, they're lowering the barrier to entry for Shopify merchants to expand into offline retail for the first time without needing extra hardware or investment. Per Shopify, “Think farmers markets, new pop-up experiences, test shops for established merchants to expand to new physical locations. Enabling Tap to Pay on iPhone will broaden the possibilities in offline commerce, giving merchants who haven't yet tried in-person selling an easy way to connect with customers IRL.”c.) Local Inventory on Google . Turning browsers into local buyers. We know that nearly all U.S. consumers have searched for local businesses online, with more than a third searching multiple times every week. Shopify is about to improve those searches in a big way with local inventory sync on Google, available through Shopify's Google channel. Now, Shopify merchants can automatically let nearby customers know when a product is available in store. Shopping local has never been more convenient. Local inventory sync on Google is globally available via Shopify's Google channel to merchants using Shopify's point-of-sale app.You can find all the details here.2. Twitter Launches New Shopify Integration - Social commerce continues to be a growing opportunity for merchants. Orders placed with Shopify merchants through partner integrations quadrupled YoY in the first quarter of 2022. Sometimes, a brand's biggest audience is the one they haven't tapped. Twitter's hundreds of millions of users represent potential connections for independent merchants, and that's why Shopify is the first commerce platform to partner with Twitter as it continues to scale its Twitter Shopping ecosystem. In fact, shopping-related Tweets saw 40-billion impressions over the last year alone. Using Shopify's new Twitter sales channel, merchants can reach consumers directly from their Twitter profiles, creating a frictionless path to purchase in today's digital townsquare. This will enable Shopify merchants to list their products on their Twitter Professional Profiles, with each item, when tapped, then redirecting users to the Shopify product page to make a purchase.Twitter's shopping features include Twitter Shops and Shop Spotlight, and, starting today, both are available for free to all Shopify U.S. merchants selling to U.S. consumers. “The Twitter sales channel makes it quicker and easier to meet our customers wherever they are,” said Jessica Stevens, Senior Social Media Manager at Trixie Cosmetics. “The automatic syncing is going to help us save so much time, and the sales channel allows me to easily connect the two platforms that we already tap into to sell products and engage with customers.”3. Twitter Releases Twitter Write, Notes Feature - Finally available on some user profiles, Twitter's new "Notes" feature offers a quick, seamless method to include lengthy text pieces in your tweets. The Notes UI is quite simple and has all the standard features of a blog post composer, such as the ability to add header pictures, insert photos and links within the text, and a quick way to add tweets.Once posted, Notes will display as a Twitter card that directs users to the complete article. You have a lot more area for your longer-form content on the app because Note titles are only allowed to be 100 characters long and the body of a Note can be up to 2,500 words.Additionally, unlike tweets, notes can be edited after they are published, and a "Edited" label will be appended at the top of the note.4. LinkedIn Updates Event Engagement Options & Simplifies ‘Repost' Process - In order to promote on-topic conversation and interaction within LinkedIn Events, LinkedIn is now introducing new comment engagement options. You may now interact with participants before, during, and after the session by using the Comments tab of a LinkedIn event. You can also reply to particular comments in-stream. With more than 24,000 events being added to the app each week as of this writing, the option is intended to take advantage of LinkedIn Events engagement. Furthermore, LinkedIn recently added LinkedIn Events to its simplified "Boost" ad option, giving users another method to promote their LinkedIn event listings.p.s. Users are currently starting to see the enhanced Comments choices in-stream as the option is being rolled out.Additionally, LinkedIn is making it simpler to share updates on LinkedIn by adding a new, streamlined "Repost" option to the "Share" menu. When you tap the "Share" prompt, a new "Repost" option will soon be available, allowing you to share without leaving a comment (currently your only option). By removing the requirement for users to contribute their own commentary to every re-share, this will make it simpler to share posts.5. Will Google Crawl URLs In Structured Data? - Does Google crawl alternative kinds of links like those found in structured data? Google's John Mueller answered:“So for the most part, when we look at HTML pages, if we see something that looks like a link, we might go off and kind of like try that URL out as well. That's something where if we find a URL in JavaScript, we can try to pick that up and try to use it. If we find a link in kind of a text file on a site, we can try to crawl that and use it.”Do not blindly assume that just because a link is in structured data means it will or will not be indexed.He recommends that if you want Google to go off and crawl that URL, make sure that there's a natural HTML link to that URL, with a clear anchor text as well, that you give some information about the destination page. If you don't want Google to crawl that specific URL, then maybe block it with robots.txt or on that page use a rel=canonical pointing to your preferred version, anything like that.6. Google Crawls And Indexes The First 15MB - The Googlebot help page has been updated to reflect the fact that Googlebot will only crawl the first 15MB of a page before stopping. Therefore, if you want to make sure that Google ranks your website appropriately, make sure that the first 15MB of the page can be crawled and indexed by Googlebot.Generally speaking, you should aim to keep your pages as lightweight as possible for both users and search engine crawlers. However, Google is being very upfront about how much of your website it will use here.Using the URL Inspection tool in Google Search Console to examine what portions of the page Google renders and detects in the debugging tool is an excellent approach to test this.7. Google: Images Can Impact Your Rankings - You might not be aware, but the images on your website might affect how well it ranks in Google Search results.If the image dimensions on a web page are not specified, the page's content may move about while the image loads. This is interpreted by Google Search as a bad signal.The solution is as easy as including the width and height attributes in the image's HTML code.8. Google: Keywords In Domain Names Are Overrated - Keywords in domain names are overstated, according to John Mueller of Google. He repeated what he and other Google employees have said countless times over the years. He advised choosing something for the long term and for your business instead.9. Google: It's OK To Link Your WhatsApp Number - John Mueller from Google stated on Twitter that including a link to your WhatsApp number on your website is not a negative SEO strategy. Contrary to what some SEO toolkits claim, connecting to a WhatsApp, phone, or fax number is acceptable, and Google does not evaluate your site differently dependent on the type of number you link to.10. Google: Do This For Product Variants Pages - When a product is offered in a variety of sizes or colors, ecommerce sites generally take URL structure into consideration. A product variant is any combination of a product's attributes. For product variants, Google supports a broad variety of URL configurations.To help Google understand which variant is best to show in Search, choose one of the product variant URLs as the canonical URL for the product.The following restrictions apply if you decide to display many product variants on a single page (i.e., if the variants all have the same URL). The page may be ineligible for Product rich results in search results because the experience is only supported for pages holding a single product (and product variants may be treated as distinct products by Google Search). Experiences such as Google Shopping cannot take a user to a specific variant of a product on your site, leading to the user needing to select the variant they wish to purchase on your site before checkout. This can lead to a poor user experience if the shopper already selected the variant they wanted in Google Shopping. If you choose to use a distinct URL per variant, Google recommends using either: A path segment, such as /t-shirt/green  A query parameter, such as /t-shirt?color=green 11. Google Changes Requirements For Local Service Ads - Google has increased the requirements for local service ads, mandating five reviews. This is an increase over the prior requirement of simply requiring one review.According to Ginny Marvin of Google's AdsLiaison, "The procedure for placing an ad with Local Services Ads has not changed; rather, the quantity of reviews has increased from 1 to 5. More customer testimonials increase credibility and increase the likelihood of connecting with prospective customers."Industries that now need five reviews are: Real estate agents and brokers Lawyer for personal injuries HVAC Companies Home Cleaning Companies Tree care/services companies Roofing 12. Updates From Google SEODay - John Mueller, a Google Search Advocate, discussed improvements to the search engine's scoring system and the effect of page experience on rankings at an online session at SEODay 2022.Google now bases desktop search results on a site's desktop experience and mobile search results on a site's mobile experience, among other modifications that were made public.The search engine calculates experience scores using three main metrics: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS)."Interactivity to next page," often known as INP, is a new page experience statistic that Google has added. Other things that came out of SEODay are: Users can create custom reports and obtain a fresh perspective on the data by using analytics and Search Console data.  Videos & Images Take On More Prominent Role In Search - “We see that people love videos and authentic images in search results, so we try to show them more,” Mueller said. Google now offers a WordPress plugin for creating Web stories - A collection of pages that often have videos. Authentic Product Reviews Factored Into Rankings - “People have high expectations of reviews they find online, so we've also worked specifically on updates to algorithms with regards to ranking these product reviews,” he said.

This episode features the social media genius Darragh McGinley. Darragh is the Senior Social Media Manager at Indeed.com. Throughout the show, Darragh draws on his experience and achievements. For example, he brought a social strategy and social content for the first time to the FAI during his time there. And now today he talks about constantly trying to find content which adds value to the audience at Indeed. SproutSocial is his go-to platform for data and we also discuss the responsibilities social media companies have in protecting their users. A great listen to anyone in social media marketing and interested in how social media at the top-level works.

Today we are diving into tips for apartment decor and giving you everything you need to make your space feel like your own. Decorating your apartment comes with unique challenges like small spaces, things needing to be renter-friendly, and certain decor elements needing to be temporary for just the time you live there. Today I have the Senior Social Media Manager from The Spruce. Emma Glubiak is here to weigh in on apartment decor strategies that you can use to make the space feel like your own.  You can download this episode from Apple Podcasts, Google Podcasts, Stitcher, and Spotify – or listen to it below! listen now .icon-3-1 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-1 .aps-icon-tooltip:before{border-color:#000} .icon-3-2 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-2 .aps-icon-tooltip:before{border-color:#000} .icon-3-3 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-3 .aps-icon-tooltip:before{border-color:#000} .icon-3-4 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-4 .aps-icon-tooltip:before{border-color:#000} .icon-3-5 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-5 .aps-icon-tooltip:before{border-color:#000} .icon-3-6 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-6 .aps-icon-tooltip:before{border-color:#000} .icon-3-7 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-7 .aps-icon-tooltip:before{border-color:#000} .icon-3-8 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px ...

Katie Philo is the Senior Social Media Manager at Pitchfork and co-hosts the They Must Be Mad podcast. We discuss the importance of a work-life balance, navigating a career in your 20s and social media from a professional perspective.

Has social media changed journalism for better or for worse? We talk to Nicole Phillip, Senior Social Media Manager at The Hustle, as she reflects on how the journalism industry has evolved with social media trends and The Hustle's aim in keeping 2M+ digital marketers up-to-date with the latest tech news. Nicole has previously worked for ABC News,  The New York Times,  NBC Universal, and The Daily Beast. 

Today you will meet Parisa Pourhabib.Parisa is the Senior Social Media Manager at Grammarly and leads their global organic social strategy. Prior to her 3 years at Grammarly, Parisa worked in social at Adobe and CreativeLive, and before that—she was an actress in LA! She uses her background in performance and storytelling to build authentic connections with audiences on social and develop content that educates, empowers, and entertains. She's currently building out the first social team at Grammarly (hiring plug!) and is excited for what 2022 has in store!

In this episode of Black Power Moves, part of the Ebony Covering Black America Podcast Network, we're speaking to Glenn Woods, Senior Social Media Manager for Hulu. He's been working in the Digital and Social Media Marketing and TV industry for over 14 years, creating cutting-edge campaigns for a variety of TV movies, series, and projects.  In his current role, he's responsible for creating compelling ways to encourage fans to watch programming on-air, online, VOD, OTT, IOS & Android devices. He has created the digital and social media marketing launch plans for unscripted programming & live events, among dozens of other types of content and projects. He manages every phrase of the TV/Film ecosystem, including stand-alone shoots, on-set production, press junkets, and marketing shoots. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The DEB Show, host Debra Eckerling celebrates the start of 2022 - and 2022 goals - with Julie Riley, Annie P Ruggles, and Jennifer Watson. Julie Riley is Social Media Manager at StreamYard, Annie P Ruggles is the Founder & Dean at The Non-Sleazy Sales Academy, and Jennifer Watson is Senior Social Media Manager at ActiveCampaign, as well as a meteorologist. As the group talks about wins, goals, and tips for success, this heartfelt, supportive conversation becomes a cross between the Weather Channel, HGTV, and Hallmark.

This week, Erica chats with Danielle Vito, Senior Social Media Manager at AvantStay, a vacation rental company catered to groups and designed for unique experiences. In this episode, Danielle shares her unique path in travel marketing, what it takes to work in social media at a startup, and how to create viral buzz around your brand.

Abigail Rogers is a Senior Social Media Manager for PUMA, managing their football global digital campaigns, content and strategy. She has experience working across multiple countries and cultures with brands such as PUMA in Germany & Nike in Amsterdam and the digital powerhouse agency LOOP in Austria. When not working, she loves to watch and play sports as well as traveling to explore new countries.”Discover her journey, lessons learned, social media campaigns, what skills you need for this career, and more in today's episode.Social Media Manager at Puma.Find out:How did you start your career? What is Puma?What does your day-to-day schedule look like? What skills do you need for this career?How the pandemic changed the social media strategy for Puma?What's the most important lesson you've learned through your career?How do you manage to develop and expand a community? Can you tell me something about one of the most important campaigns on social media for Puma, which were the campaign results?If you could teach me three things about social media management, what would you teach me?Puma on InstagramAbigail RogersSocialinsiderMaria Ganta

Watch the video version of this show on YouTube »Maddie Kirby is currently the Senior Social Media Manager for the video journal app, 1 Second Everyday. Maddie started her social media marketing career at Ozwest. Ozwest is an exclusive distributor of Zing branded toy products and the Ozwest toy line in the USA and Canada.While working at Ozwest, Maddie started growing her personal social media presence. Maddie has almost 400k followers on TikTok. Since joining 1 Second Everyday in 2019, Maddie has been instrumental in leveraging TikTok to organically drive millions of downloads.Maddie has a bachelor's degree in advertising from the University of Oregon, and has also worked for companies such as Bytedance, Inc., Egg Strategy, Transition Productions, and Atomicus Films.In this episode, you'll learn: How to promote your app with user-created content Clever tricks to get your app noticed Why TikTok is a great place to market your app A great strategy for growing your app's follower count Links & Resources Maddie and David's App Promotion Summit USA panel discussion Cesar Kuriyama's Twitter Cesar Kuriyama's TED Talk David Smith on The Sub Club Podcast Widgetsmith app Maddie Kirby's Links Maddie Kirby's TikTok Maddie Kirby's LinkedIn 1 Second Everyday's website 1 Second Everyday is on Twitter 1 Second Everyday's Instagram Zing Toys website Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club Episode TranscriptMadison: 00:00:00I like to think of them as content buckets or pillars. You pick three and stick with those for a little bit. Try a few ideas in each bucket. See what's working, what's not. Scrolling through the app is the best way to kind of keep on top of things. And then you have to be able to think really fast and post really fast because these trends come and go. Jacob: 00:00:39Welcome to the Sub Club podcast. Our guest today is Maddie Kirby, Senior Social Media Manager at 1 Second Everyday. She began her career in social media marketing at toy company, Ozwest.While working there she also started growing her personal social media presence, accumulating almost 400,000 followers on TikTok.In 2019, Maddie joined 1 Second Everyday where she has been instrumental in leveraging TikTok to organically drive millions of downloads.Maddie, welcome to the podcast.Madison: 00:01:08Thank you. I'm excited to be here.Jacob: 00:01:10I'm also here with David, my guest, which I forgot to introduce in our freaky Friday intro swap.David: 00:01:16I usually do the introductions, but that was great. Jacob.Jacob: 00:01:19Hey, you know what? I'm very, very, very versed at...David: 00:01:21You gotta mix things up. Jacob: 00:01:23I'll pass back to David because he's the one who preps all the questions. David: 00:01:29Nice. Maddie and I were on a panel together earlier this month, at App Promotion Summit, which is a great thing to watch. We can link it in the show notes.It was four of us on the panel and it went really quick, but she shared a lot of really interesting stuff about what she's working on in social media marketing, and working with 1 Second Everyday on their TikTok presence.So, I wanted to bring her on the podcast to actually give her time to talk a little more about it in the context of promoting apps, because she's been on a couple of other podcasts where they're talking more specifically about social media.I'm super excited to have you, Maddie.I do want to dive in. We typically do have more developer focused guests, you know, people that are doing the coding or focused on user acquisition, spending 50K a month on Facebook. And so that's another reason I was excited to have you on the podcast is to just get a really different perspective.I think that there's a lot of potential in social media marketing. But not a lot of people talking about it in the app space and then...Jacob: 00:02:40Or just knowing how to do it, right?How do you even start, especially if you're a developer-turned-promoter. I think a lot of app creators tend to do the things you were talking about. David does technical channels about buying ads on Facebook or whatever, where's a lot of leverage in social media stuff. If you can do it. David: 00:03:02Yeah, absolutely. So, I did want to start with, you got your start in social media marketing, not with an app, which is another thing. It's like you came to the app marketing with such a different perspective, which I think is is really good. There's too many people who are just so narrowly focused in the kind of existing playbook for marketing apps.So, are there any lessons from your time at of all the places a toy company? Any particular lessons from being at a toy company that you think helped you grow and learn this form of marketing and specifically that apply to subscription apps?Madison: 00:03:41Yeah. I don't know if it's necessarily a lesson or lessons that I've learned. But I think coming from the toy industry, which is also an industry where people don't leave it. They have a lot of people that started in the industry and then just stayed there forever. You have a lot of people that aren't really thinking beyond just what they are normally, what they're used to, I guess, is what I would say. Jacob: 00:04:05Is what they're used to, like ads on Nickelodeon.Madison: 00:04:08Yeah, it's definitely commercials. Like when they were still talking about TV and trying to transition out of that, that's really funny that you brought that up, but that's kind of what we were talking about at the time. So I got really lucky and I had a great manager who really wanted me to push people outside of their boxes.And I feel like I wouldn't have found TikTok unless I was at a toy company, because we were so focused on trying to connect to Gen Z and young people. And I heard some kids talking on our public transportation about TikTok, which was musically then. And I was like, oh, and I just had like my feelers out about it because I was just so focused on kids at the time, and like trying to find this like cool new way that we can connect to them. And I downloaded it and I was a content creator, too. So I thought it was super cool. Getting onto TikTok at that time and super early, I feel like wouldn't have happened without being in the toy industry. Also then I was able to take that into 1 Second Everyday and already had experience, which I feel like a lot of people don't really have TikTok experience coming into a company.David: 00:05:16Yeah, that's really cool. and so then what, what was the leap like? what, what, yeah, how'd you land the gate hit 1 Second Everyday and decide to jump into that the app. Madison: 00:05:24I was using 1 Second Everyday already, before even looking for a job. so i had already, and i had known about the company the company is amazing and they have a lot of great benefits and they care so much about the people. in the company itself and it's small and, remote. so i was already hoping that they would have a job opening.Right. And I, so I didn't necessarily have my sights set on an app. really. it was just, i was interested in 1 Second Everyday, cause i use it. and i also like it because it's content creation and i have a background in that. so i feel like i was able to kind of have this weird experience coming into it. David: 00:06:04Yeah, i do want to pause real quick and maybe talk a little bit about the app. and i should have researched, i should have read up on this before the podcast, but it'd be fun to just ask. 1 Second Everyday has been around like 10 years, right? like this is the, like, i think i bought this as a paid app in, in 2009 or 10 or something.So tell us a little bit about the history of the app itself. and what the app does.Madison: 00:06:30Yeah. so our founder has been recording his life for 10 years now, which is a really long time. and they started on kickstarter actually. and he did a ted talk and that's how a lot of people initially found us was through his TikTok, where he had left the ad. for a year he left his job to go record his life, his 30th birthday.And yeah. it's, it was amazing and people really connected to it. and it's like a very simple idea. and then he did his ted talk about it and then that's how he launched the app. and now it's just kind of built slowly up, through that. really just being able to have him connect with people. caesar's an amazing person and a really great storyteller and people were able to connect to him first.And then that's kind of how he built a team around him to slowly.Jacob: 00:07:22I love the, i mean, i think, you know, when you talk about. user acquisition or, or, you know, ultimately that's, you know, what marketing or whatever is, right? you want to get people into your business, your app or whatever. it always feels so much easier when you start with the story, right? when you start with like the narrative, the story, then you add in the business or the product later, right?Because now you have a foundation. i was, i was on the 1 Second Everyday reading the timeline, right? it's all very clean narrative, right? like this person has this story whenever, and then everybody can join in. humans are very narrative driven. right? so we'd like to be part of something that like that like makes sense, right.That like has an arc to it. so i think it's, i, and i think that downstream that's going to help will help makes apps like once every day be successful is they have this like something that makes sense. and they don't have to just go out and like, oh, you need 50,000 users spend $50,000. right. you actually have a little bit of like organic story there.David: 00:08:21Yeah. and speaking of. no worries. so while you were still at the toy company, you started building your own social media presence. so you had, your own personal TikTok account, but then also built up several others. what was it like again, this, as you said earlier, this was a musically at the time before it even became TikTok before he even blew up.So you're really early to this really cool platform. how did, how did you build these, accounts.Madison: 00:08:49I started off at, on vine and then of course, vinyl. yeah, i know i had started it and then i had a harambe bay vine blow up. and then a week later they announced that the app was shutting down and i was devastated because i was like, here's my shot. i got it. and then, so i was looking for my next place to go cause i was a youtube kid growing up.So i've always wanted to make videos and i, and i love it just naturally. and i had some friends invite me over to this app called flipagram, which is actually kind of funny because that was a. competitor to 1 Second Everyday at the time. and i didn't even know about 1 Second Everyday yet. and so i was a paid content creator over there to be using their app, and then got on to TikTok and started just posting random, funny videos.And at the time things were the algorithm wasn't really developed, then it was more you post and then whoever likes your stuff is really important. so if you have somebody really cool and like, that likes your video, your video is going to blow up. and i just had two popular twin girls had liked my video and i had all these people coming over and said that these girls had liked my video and they saw it on their platform or their account.And then that's how it started. it just started like going up and getting followers. and now, i have, an account where i play guitar. i decided to take up learning electric guitar. and so i built. an audience of 11 k on there in two and a half months. so i'm really like addicted, i guess. Jacob: 00:10:28So, yeah, so, so, and do you, do you, you know, i dunno this is more about like personal, just like brand and like building these, these properties. i mean, i do think it's, it's, it's the skill, like, you know, we're talking about developers building their own social media properties. it's like, okay, you got to have a shtick.Right. i don't know what you'd call it. right. like could learn guitar. so do, do you carry them over from your other properties? you try to like bootstrap them or you're just like, nope, totally greenfield. i'm just going to like, be a guitar person now and like make it a thing. is that, is that more how it goes or.Madison: 00:10:57I mean on my other account, my comedy account, i guess it's always been a really hard thing to kind of stick with one thing that you're into. and some people are really good at that. yeah. definitely not the best when it comes to my own stuff that i, like, i just want to do whatever and kind of see if that works, but that's kind of morphed over time.And then with guitar, i was just like, i'm just going to record myself, playing guitar and see what happens. and it did well.Jacob: 00:11:24Oh, so you don't, you don't, you don't like plan out like, oh, i'm going to do a funny heran bay guitar thing. it'sMadison: 00:11:29No, i just do it. it's a lot of it's like improv and going for it and just seeing. i think that being on the platform for so long, i kind of know what's going to do well, and yeah. and sometimes you'll put, you know, five seconds of effort into something and it does really well. and then other times you put, you know, an hour of work into something and it doesn't do well.Jacob: 00:11:50This is me and my twitter game. So you need to give me some advice because like i can, i still can, 11 years in, i, sir, out 13 years in on twitter, i still can't predict what's going to do well.Madison: 00:11:59Yeah, exactly. David: 00:12:01So you've kind of been talking about your, your personal accounts. but these things that you're saying, i would assume also apply to company accounts. okay. i would assume growing a company account, you just need to have a similar amount of exploration. so how how have you taken those lessons from your own personal accounts and then systematize them to, to grow a company account and then even pushing back on, on not overly systematizing because you have to keep experimenting.Madison: 00:12:37Yeah, that's a really good question. i think how i tackle it now, since i've been on so many accounts, because i grew one, back at the toy company too, for the stop motion animation toy, and that's kind of my first dipping into that. and we grew really fast. like it's like at a half a million now for followers—t but, i think hat's kind of when i was realizing that there's buckets to these things.And like, i like to think of them as like content buckets or like pillars and you like pick three, like i'm going to do behind the scenes videos. i'm going to do, some kind of. app walkthrough maybe for 1 Second Everyday purposes and then fun trends and stick with those for a little bit, try a few ideas in each bucket.See what's working, what's not. and then kind of maybe if the behind the scenes stuff is not working as well, then we won't make as many of that stuff. and then just scrolling through the app is the best way to kind of keep on top of things and make sure that you're experimenting with new stuff, because people are always thinking of really creative ways to make new videos and have these like wild ideas that you don't think could ever relate to 1 Second Everyday but they can, and then you have to like, be able to think really fast and post really fast because these trends come and go. so that's kind of like my system, i guess. Jacob: 00:14:01How do, you avoid the. what did that steve buscemi meme that's like, hello, fellow kids. how did, how do you, because that's always my fear too, is like, especially as i get older, it's like, if i'm trying to be hip on twitter or whatever, like, it feels like there's this uncanny valley that brands can really easily get in to and you see it with like bad social media.Right. is there is, there is a solution just hire people who are actually good at social media or like, or is there like a framework for not becoming the steve buscemi meme?Madison: 00:14:30I think the biggest thing is don't try to make anything that you don't understand already. like don't try to guess. i think i learned that. Jacob: 00:14:39I canceled this, the, the, the sea shanties revenue, cat, collab, because yeah, i still don't understand it.Madison: 00:14:47Yeah, it's i think i learned that on my personal account. specifically just as i age and everything. and you get like these young kids on there that are like, wait you're, you're a millennial. that's really old. and then they just kinda like it pierces your heart a little bit. and you're like, oh god, that hurt really bad, but okay, thanks for reminding me.And it's okay if they do that, it's actually kind of funny and you can lean into it. but don't try to be gen z i think is the big thing when you're trying to relate just as i wouldn't try to be boomers either. Like you wouldn't try to be somebody else. so it's being yourself, knowing what you know, and like, not trying to guess at it, and you can talk to that generation, but they might just tell you, like, stop, get off the platform or something. i don't know. but there's always people that you can find within the platform that will relate to you too. that's a big thing David: 00:15:41How much of this do you think is kind of product social media platform fit? i guess. so my question is like, can you shoehorn a product that wouldn't necessarily work on social media, into social media marketing. so revenue cap being a good example. you know, we are, you know, sharing some videos on twitter and stuff like that, but it doesn't feel like TikTok would be a good platform for us to invest in marketing wise, as opposed to. Jacob: 00:16:18Cause because we're an infrastructure tool. David: 00:16:22As opposed to, you know, it sounds like even at the toy company, the stop motion animation product was what really hit on social media. did you try other, products within the toy company that didn't hit? or do you have any kind of thoughts on that kind of product platform fit? Madison: 00:16:41That's a good question. we specifically got on to TikTok because of the stop-motion toy. and i think it definitely makes it easier when you have a content creation tool, because we had an app that went with that toy too. and, and really it's all about entertaining people at the end of the day on TikTok and if you can't make entertaining content with your product, then it gets harder. i don't think we tried with other products. we did do a cross-promotion where we would have like a stop-motion toy playing with our other toys that we had kind of thing. and that was a fun way to do it, but we had different strategies for other toys, like influencer marketing or unboxing videos as well.But i think that anybody can be on TikTok but i also like to ask people, why do you think that you can't be on TikTok and people will say, well it's because kids are on there, it's a kid's platform. and it's really not at all. it used to be, it used to be people just lip sinking. and that's what i had started out doing.And i was terrible at it. i'm like this sucks. i am not, this is not a good platform for me. and it's really just transformed into a place where anybody can kind of find their, their audience and, and maybe with revenuecat it might be a thing of just trying to explain what you do in a really fun way and unique way to make people excited about it.Jacob: 00:18:03There are other developer brands that find success on there. right? there's like a certain language or that, that works. it's just like, hey, you know, for us. and so it's, and i think for any, any, you know, as an app, i think to going back to your point, david, about products, network fit, right. apps in general.Sit. well, i was thinking about 1 Second Everyday and TikTok, right. you're pointing a camera at your face at something. right. so like you're already, like, they were very like products in some ways. so it's like very smooth transition. but for most apps, it is right. you're there, you're on your phone.You're doing stuff you're probably bored like here. like, let me tell you about some other application you can use. it's a smooth transition. but then like i still. yeah. thinking about, i mean, we have this problem now that'd be the podcast we do. it's one thing. but then like, you know, for, for blog content and other things, it's really hard to come up with stuff that matters.Right. that like, like you were saying, maddie, like, so that, that, that, that, that's funny, like you care about, right. that that's what you want do. cause like, at the end of the day, if you're just trying to like chase the meme, it's gonna come off as hokey. right. it's going to come off as like an ungenuine. so. but i think app developers. yeah. i mean, i, i, it feels like we've heard like this whole tick talk as an app distribution mechanism really has kind of something that surprised me too. like it, it blinds, i mean, it's like we, and not just the first order of like we're selling ads on TikTok, this like second order user generated content stuff, which i think is just fast.Madison: 00:19:35Yeah. and i, i think that again, it's, you just have to figure out how you can be on the platform if you want to. and there's really nothing to lose with it too, because it doesn't cost money to be on there and try things like you can have a podcast format on there and you can take clips of a podcast and put them on there.And people have a lot of success doing that, or just having their, reply with the video feature. there's a lot of different kind of structures that people it's not just. making skits or trying to use popular. Sounds popular. sounds do well, but maybe that's not for you. i think it's, brainstorming, trying things, seeing what sticks and if it doesn't stick, then try something different.And if that doesn't, then you can focus your energy somewhere else and realize that, you know, you gave it your best shot and maybe there's a different kind of opportunity that, comes up later or a new feature that's introduced later that works.David: 00:20:29On the, on the trend chasing, what are some examples of that with 1 Second Everyday that you feel like came off? well, and, and kind of, how do you, how do you attach yourself to a trend without that? hokiness cause it sounds like you've succeeded at that, but i imagine that it is a hard thing to do.So any tips on how to do that? well, Madison: 00:20:50We kind of get lucky sometimes. and i, that is kind of like how TikTok works is luck. and i hate saying that. David: 00:20:58Favors the prepared though. Madison: 00:20:59Yeah. i mean, it's good that we were onto it. it definitely helps, to be able to, to see what's going on out in the world, but we just had, a wall street journal article that was about this too, about TikTok in 1 Second Everyday.And how there's this trend going on on, tech talk, where people are making 1 Second Everyday type video. and there's a lot of trends out there that show it's like the 27 video challenge where you have 27 videos and you set them to a song. that's very, we say that's one. when i see vibes, when we ever like share it inside of our slack channel Jacob: 00:21:34I mean, the thing is, is like bad posts. nobody sees, right? like, Madison: 00:21:39Yeah, it's kind of, it's like such a tiny thing and that goes back to the luck part of it. and i think being able to, jump on a trend, it's like, you could have a great video and people think it's awesome and you show it to your friend and they think it's great. and it just doesn't do well at the time.And you could post it two months later and it'll do that. Maybe not for a trend it's randomness and kind of like just how the algorithm works with wanting to reward you sometimes. but i think where we've done well with, jumping on a trend too, is we had a, a video that took off with, one of my coworkers made, she, she helped me make it.She was just standing there with her phone and was having somebody else zoom in on her that said i recorded 1 Second Everyday of my life for the last year. and then it just rotated through like really, really fast imagery of the year. and that was the trend of people showing it, but it was like this, we just kind of twisted it a little bit to make it about 1 Second Everyday, but don't ever make it like an ad.It shouldn't be, it shouldn't feel like 1 Second Everyday is posting it. and that's really cool. we were getting a lot of positive feedback on the posts because people were like, okay, what's the app that you use.Jacob: 00:22:56Yeah. Madison: 00:22:56And, and that's not a bad thing. people think that's a bad thing to have people ask that, but it's actually not.It just means that they think that some random girl posted a video, not a brand.And I prefer Jacob: 00:23:07On your brand account though Madison: 00:23:08On our brand account. we get that all the time. Jacob: 00:23:11I mean, that's a good sign of success, right? Madison: 00:23:13Yeah. people don't really read the, they don't read the captions. maybe i'm not sure what it is, but they don't Jacob: 00:23:21Yeah. it's really understated on TikTok, Madison: 00:23:24Yeah. Jacob: 00:23:24Kinda like floating in the Madison: 00:23:26Yeah. i feel like it's a great thing. when people have no idea that it's coming from a brand, even when it's posted on a brand account and that's, i would say with trends, it should feel like that it shouldn't feel like, like i'm trying to think of an example. like if oreo cookies made a thing, it shouldn't feel like they are just trying to sell you cookies.It needs to be entertaining. it needs to tell a story. you can't just find an easy way to do it and hope that it works.Jacob: 00:23:55So how, how so you've had success with first party content? i have you used like user generated stuff as well. have you tried to, i've seen it a lot of apps do this where they'll, i, we know if we've had it on the podcast, people before who have had like TikTok influencers make videos and then use those as ads.Have you experimented with any of that?Madison: 00:24:13We haven't used any as ads—something that's kind of weird about 1 second, everyday too. I mean, it also just has to do with us being a small team, with not a lot of money to spend on ads. so we really lean into organic because organic has also done really well for us. so why would we spend a bunch of money? Jacob: 00:24:31It's too usually Madison: 00:24:32But my, yeah my manager who used to be the social media manager when she started at 1 Second Everyday started a thing, where they added a feature actually to get more spikes monthly. and that was to make it so that people could mash their month and share their month on social. and then they had a giveaway that went with it and we still have that giveaway.And that gets hundreds of people to enter by sharing their, their, their month essentially, of 1 Second Everyday and that just keeps that going and just feeds into it. and then the more people that post about us. the more people that download and then the more people that can then post about us again.So it's just keeping that stream.Jacob: 00:25:15Did you have, it does again, post to tech talk as well as like other platforms or is it like specifically. on TikTok.Madison: 00:25:21Uh that's for instagram, actually Jacob: 00:25:25Oh, really? cause like take that, sorry. i'm th this is i'm totally like a tick tock idiot, but like you can't actually like post videos into TikTok, right? or,Madison: 00:25:34No. You definitely can. yeah, yeah, yeah, yeah, no. and we, we share user-generated content all the time on instagram, and we're trying to do that on TikTok as well, but it's, it's not the same because you can't really just share a one second everyday video from a random person. that doesn't mean as much as trying to kind of make it more of that TikTok format or putting a little bit of context behind it so that people understand. David: 00:25:58So, and, on the, on the panel we were on, you talked about, how well it's done for y'all at 1 Second Everyday. can you, rehash what you already said, but on here, tell us more specifically about a couple of the posts that went viral and then being able to see the direct results on, in downloads.Madison: 00:26:22Yeah. So we started arctic talk, in december because we wanted to be able to launch it before the new year, which is our biggest time of the year, because that's usually when people don't. and then, because it's the start of the year, that's a great time to just start a thing for your life and then they'll wait a year to post it.And so usually we see like this massive spike because everybody wants to post their year. but this time, what was different is that i think it was the day before the new year a girl, i was just randomly scrolling through TikTok and a girl had made a video that was like, hey, i have an idea. what if we just recorded 1 Second Everyday of our life, and then we would have a life movie, and then i went, oh, that's our app.And it hadn't even been, i don't think it was even at 1 million views yet. and so i was like, i got to do a duet right now. and so i filmed a duet where i just was walking through the app. as she's explaining this idea and people even thought that we made the app because of her idea, like how did you guys do that?So fast. so then people thought it was like this new cool app. and, it started this like microtrends, through ticks hawk and her video. i think it reached a lot of millions of views. i think it was like 13 million or something crazy. and then ours got, like a million views and then everything after that for a couple of days, it's like a million on our own account because then everybody started translating her video into their own country languages.And so you had hundreds of people copying her video and just ending up on everybody's feed. and then everybody that had already downloaded 1 Second Everyday and knew about it was commenting inside of those videos saying, hey, download 1 Second Everyday. so they were doing our job for us really. Jacob: 00:28:11You know, and that's a sign of a great product, right? Madison: 00:28:14Yeah, it is. it's like we, we talk about it cause we go and it's again, kind of a lucky circumstance of having this girl think of this idea. that's really similar to our app, but also we were able to capitalize on, on it even more because we do edit with it. and then we were able to grow an audience that to like now we're at, i don't even know what we're at 20 k or something on a TikTok, but we grew really fast within that time.And then. kind of going back to being able to see download spikes is we got a number one in the app store that day for the first time ever had never had that happen. and it just, i mean, it blew the other numbers just away dramatically. and then, now we're able to see these little spikes every month when a TikTok is posted from somebody.We had one in france and you'll see all the downloads that happened in france. just. and then we had one in argentina and that spiked and uk. so being able to like, see that and also just learn from them, like what kind of videos are they posting? super simple them just saying I've been recording my life for this long people just think that's cool. cause they're like, you did what you recorded your life for four years. what, how do i do that? and then you tell them how they do it. and then they just, they're all like talking in the comments. it's really cool. and, but we haven't seen them. at all on the other years, it's only this time that we've seen these like massive monthly spikes too.David: 00:29:46Didn't, y'all hit number one again in may or something. Madison: 00:29:49We did for a different country. And i think that was argentina, which we had never done before. David: 00:29:55Nice. Madison: 00:29:56Country, but you could connect it back to one second.David: 00:29:59Wow. Jacob: 00:30:00We've seen, i mean, we had david smith on the podcasts a couple of weeks ago. and his app, would just meth, like exploded because of that. and like, he, it was just, somebody made a video, right? david, that was a story for his, like, it wasn't, it was the same thing. it was like not, they didn't pay for it, somebody to just like, show how to do a cool thing with this guy's app.Well, i mean, from our perspective, we talked about it on the podcast at the time, but from our perspective, we, we provide his infrastructure for purchases and we were like, what the hell is happening? like, it's, it's, it's amazing. i mean, i don't know it was like computer brain guy, but like what this like interconnected, like we've really like shortened the loop for like the, just like minimal.Energy to like move around. right? like people can like spike this stuff. and it's yeah, it's, it's it's mind blowing the capex cause we've seen it also, not just, we've just been, we've seen other apps too. like, you know, it's hard to move the needle for our infrastructure because we're thousands of hours.But in TikTok and like some of these, and to a lesser extent, instagram can still like drive events that show up on our graphs, like what the hell is happening? we had one, it was a paid one car, like a kardashian driven one that obviously it's different because you're paying an influencer. but, but, but yeah, it's, it's, it's incredible.And maybe back to your point about it being organic, right. versus, or like earned, you could call it too. right. it's earned as organic. watching it and being there, you know, for, for us, the first party, like to, to take advantage of that, i think is as important as trying to be like, you know, creating your own content.Right. it'sMadison: 00:31:39Yeah. Yeah. I mean, it wouldn't have gone as well if we didn't have, a presence on the platform too. and i think that just goes to show that you should just be on the platforms and have a voice on the platforms for that moment. you shouldn't be just jumping on. i think there's probably like examples of that with other brands, like, the cranberry juice, like ocean spray stuff that happened.I don't think they had a presence on TikTok, but then they caught on real fast. but just imagine if they already did have a presence and then people would want to be posting about them more. but i think, yeah, just having a presence on there too, when that's all happening Jacob: 00:32:17Oh, i was trying to place the meeting. that was the guy with the skateboard,Madison: 00:32:19Yeah, that's the skateboard.Sorry. yeah, yeah. no, it's, it was really cool to see that all happen and, and be able to show numbers because everybody, i mean, on the team, has everybody in general has opinions on TikTok. and when you're able to actually just correlate these things with numbers, some people, the people that are number of people were just like mind blown.They love it. feel like this is great. Jacob: 00:32:47It sounds like the algorithm is very capricious though. it sounds like it's very kind of, even, even you even suggested that there's like intentional randomness, like progressive randomness.Madison: 00:32:57There's yeah, there is. but then there's also, i've made a video like the four years that i had captured kind of video where you have something playing in the back, like the app i have in the background and me just sharing my story. i've done that three times, i think. and every time it's done. So you, it, it also rewards you for doing the same thing over and over, which isn't a good thing and that's how you can get trapped, but it is a nice thing to lean on when you're like, we need a spike.Let's do this kind of video. David: 00:33:27Did you follow the, the widget smith and homescreen customization thing that blew up in the fall.Madison: 00:33:34Hm.David: 00:33:35Okay. i was just going to get your thoughts on that, but, yeah, i mean like, like jacob said, he blew up on TikTok inMadison: 00:33:43I know, i know what you're talking aboutDavid: 00:33:44Okay.Madison: 00:33:45I, yeah, yeah, yeah. when everybody was customizing their screens to make it like a theme and everything. David: 00:33:50Yep. yeah. and so that's what jacob was talking about a minute ago was that widget smith was, was kind of the center of all of that and, and, they use revenue, cat. and so it just blew up. But but that was kind of, just this crazy viral wave where, what i thought was so cool about how that happened. and, we talked about on the podcast, i want to go super into it, but, she basically gave it to tutorial of how to use the app, which is like the best onboarding you could ever hope for. you know, it's like, it is a complex thing to like go set up a widget. and, configure all these, this stuff to get the widgets, to show up correctly.And it it's all a hassle that you would typically, as a developer have to think, oh man, i need to onboard the user. i need to convince them that it's worth all of this hassle to get some reward out of it. and then she goes and like, i forget it was like 45 second video, maybe even 32nd video. it was like, here's how you do it.Damn like, or actually i think she said like, she showed that like homescreen at how cool and aesthetic it was. and then, then she showed how to do it. and then she, it was like, she, it was like this perfectly scripted marketing. onboarding thing of telling you how to do it, telling you the result, telling you it's worth doing, telling you, you know, it's worth the hassle of going through these steps and then showing you the steps.It was just amazing how it wasn't an ad. it was totally user generated, just ended up being the absolute perfect ad because it was user generated. and because it was user-generated she felt like she needed to explain it all and like tell that story. so yeah, it was just a, it was just a really fascinating little blur lip.And then, and then, you know, a lot of apps have been going viral because of TikTok. since then, i forget there was another, another one recently that was like super random, like some kind of calculator or something that got into the top 100 in the app store. Madison: 00:35:50Oh, that's cool. David: 00:35:51Yeah, so it's just crazy. Jacob: 00:35:53Have, you all, thought about product changes to try to incent that behavior, to like try and encourage folks to make video as a aside from you mentioned the like sharing thing, but there seems like there could be other ways to kind of. plant some more of those viral spikesMadison: 00:36:07Yeah. something that we're working on. i don't know if i'm actually probably allowed to say what it is because it's not yeah. even secret. We have things planned where we're thinking about it. yes, we do. we think about ways that we can incorporate it in the app. and we want to think about more ways. i mean, we've had.TikTokers that have influenced product changes to just even the ability to flip, like mirror their video. i don't know if you know what that trend is, but there was this, effect they had on tech talk that would mirror your face and it makes it look bizarre when you flip it for some reason it's a psychological thing.And so then everybody was telling us that we need to have a mirror button so they can flip it back the correct way. and we made that change when people were really happy. so we definitely listened to everybody on social about stuff. and yes, we do think about product changes and are trying to think about more for the future to encourage people to post, but definitely making sure that there's no, paywall with that too.Jacob: 00:37:12You know, if you want to make hay off of like organic or viral or something like that, it has to be, i've worked on several like viral, organic or viral cheri features like stuff like this, the only ones i've ever had be successful are the ones that are like core to the product, which means like, you have to think about it early.Right? you have to think about. early on. i mean, you can add stuff later, but like, unless it's like consequential or like it's easy or interesting, like it's not actually gonna get to that viral coefficient. that makes enough of a difference. but, but doing the product work in some ways, it's going to be higher leverage than like trying to make your end video.Right. Madison: 00:37:50Yeah. Jacob: 00:37:50Making the product more shareable. uh Madison: 00:37:52Yeah. We have those conversations and people try to loop in the marketing team to, and pick our brains about, hey, we heard about this product request and we want to know on a scale of one to 10, how important is this for the success of the app? and like, how much is it going to affect it? and we'll talk about it and be like, well, that filter is not really that important.You can hold off for like next summer or something. it's, it's having those conversations. they're really important. i think everybody on the team talks together about the features. David: 00:38:24What do you think are, are some other ways, and specifically going back to the algorithm that, that helps you stand out. yeah. like so aside from trend chasing, i know the like popular songs is one thing, right? because if you use the background audio from a video that was trending, the kind of audio trends separate from the video, right.Or separate from topics and things like that. are there any other kind of tips and tricks to, to help your video stand out? even if you're not, you know, doing specific kind of trenches.Madison: 00:39:03That's a difficult one. cause that kinda comes down to like you and your personality and what makes you different as well. and that's a really hard one that can take a long time to kind of flesh out. but if you're not trend chasing, it's kind of playing around with features in the app and kind of seeing new ways that you can play with it.I know i had a video on my own personal account that was using their voiceover effect that they have, where the text is read out by a woman. and i would misspell the names of like popular celebrities on purpose. and i found out that i could actually drag the misspelling out of the video. you couldn't see it, but it would still do.It and then i could put the actual person's name so i could make it seem like this voice is just completely butchering these names in the worst way. and it went viral. just like thinking of these like random ways that you can use these features or like tricks is really important and it's super fun.And people love it so i think, yeah, just diving into using the app itself. there's so many features that go on and new ways that you can use them. and that's how you stand out just kind of making like a little bit of a tweak to something Jacob: 00:40:15So i'll, you know, just to look into the future because if it, you know, having seen, having seen myspace and then now, then facebook become cool and not cool. and twitter, i think twitter is not cool anymore.Probably i don't know. now i'm on there. so now it's my social media of choice and i take talks.The rising. cool. like, do you have any, like, i mean, imagine you're in a multi-decade career of doing something along those lines, do you, do you think about, or imagine like what, what might be next? or like what the kids, what the kid on the bus might be talking about in, in, in five or 10 years?Madison: 00:40:50All the time. yeah, but they're, i mean, i have been on new platforms all the time too, and they just flop sometimes you'll think it's a great thing. but it's often because people think they're putting out something different and they're really not. it's just the same thing, but looks a little different, different colors maybe, or you can't force people to use an app.You can only get people to like naturally kind of come over there. and a lot of companies will pay people to come and use their app. Yeah. to try to get people to come over there and generate fake viewers or a fake users really. and that doesn't work either. so i do think about it a lot. i haven't quite seen that yet for what the new thing is.I think TikTok has stayed around a lot longer than i thought, because i remember talking about it with people at vidcon a couple of years ago, where we went, when do you think vidcon is going to go? just because we were all scared because of. vine when that i mean, dropped it affected so many people and it impacted them in a positive way too, because some people had already set their sights on, youtube or doing TikTok it's either you chose short form content or long form. so just being ready, don't have all your eggs in one basket. it's kind of like the big thing and be looking and just be aware of what's out there. it doesn't mean that the thing will be the next big thing. it just means you should be aware of it in case it does become a thing Jacob: 00:42:17Yeah, i would say like taking your company brand onto very unproven platforms is probably not a great use of time. right? like you want to wait until there's something there.Madison: 00:42:26Yeah, i think it's with, smaller teams. it's definitely us trying to think is an hour going to really be worth it, or is it really more well-spent if it's an hour of me making some tech talks in my apartment, probably the tech docs right now,David: 00:42:42Yeah,Madison: 00:42:42Of a random thing, but it's. David: 00:42:44But but how do you approach it set then? because there is value in the experimentation. i like seeing what's next. so do you kind of think okay, i'm going to waste. two hours this week, checking out new. i mean, you probably don't timebox it like that, but there is some value in that experimentation. how much are you time?Are you spending on that experimentation? it sounds like that's, i mean, that's kind of been a theme of this whole conversation is try this, try that, see what sticks, see what happens. so, and there's value in that. so how, how much, how do you kind of view that time? that you're. throwing stuff against the wall.Okay. Madison: 00:43:25It can really range and not just depends on what apps are out. there are a ceo caesar's awesome at being in the loop with the tech world and kind of seeing what platforms are being talked about on twitter. so twitter still is a relevant thing for people talking. yeah, it is. Jacob: 00:43:42Early millennials, Madison: 00:43:44Yeah, Jacob: 00:43:45Out of anything relevant, Madison: 00:43:46Exactly. like, he sent us apps that were like, whoa, this is really cool. and even if it's not something that blows up, it can still help us with our app too. and like internally. yeah. we're like, that's a really cool onboarding video. i've never seen anything like that. that's super helpful.And that, that's just the team being curious about stuff. and i think that's so important. also, if you're in social media, you should just be, i mean, on social media and i am definitely on social media way too much, but that's what i do with my own time too. i'm not like making an account for 1 Second Everyday on every new platform that exists and like trying it out.I'm trying it out on my own own time sometimes like on my own account. and that's the best way is just to see how you like it and how it's working for you and your friends to you. i can't remember what the app was called. it's like paparazzi. i think maybe that's what it's called. Yeah. Jacob: 00:44:42Now went viral for four days or Madison: 00:44:44Right. went viral for four days or whatever. and it was great. and we were like, well, this is so cool. that's like one of the onboarding videos that were like, this is awesome. it's got like the, the phone was vibrating and stuff while you were like going through this onboarding experience. so it was so cool.We didn't stick with it, but that's also because we're like, we don't have as many friends as like a bunch of kids do. so maybe that's a different experience in their world. maybe they're all talking about it more. yeah, i think just getting on it and seeing it can be a valuable thing and using it for your own time and actually creating content on the platform is important.Jacob: 00:45:20It's not too dissimilar from how developers use new, like coding tools. right? like you try it for side projects. i mean, it's one channel for revenue. cat's talking about our own growth is like, we want to make sure. selling into bigger older companies. it's a little, sometimes it's taken longer route. we'll do it now, but like it's much easier to win.Like yeah. they'll like inconsequential or less consequential side project. and then, you know, ramp that into something bigger later, right.Madison: 00:45:45Yeah.Jacob: 00:45:46That is sometimes a better place for that experimentation. David: 00:45:49It's funny. i would say here. an app developers perspective. so we have the tools guy, the social media person at me and me is the app, focus. So exactly what you were saying is, is how you want to prove out your own app. like i've had apps where i send out a beta and people stop using it like a couple of days later.And so, you know, when you go onto this social media platform and you're trying it and your own personal use just drops off. then it's clear, it's not a sticky where most people would get on TikTok. it's like they're hooked and they're going. Jacob: 00:46:22Will not open the damn thing.Is to get, like, i got twitter enough in my life through ruining it. like i don't David: 00:46:29Yeah. Jacob: 00:46:30Other one. yeah. David: 00:46:31But for, but for the developers out there, you know, when you send out a beta, you know, your beta people might not be your exact target market, but you should have some level of like stickiness. in, in the app signs of product market fit. but anyways, i do want to talk a little bit and we need, we're getting short on time, but, you're launching a new community, feature with a community manager. or tell me about that. because i actually don't know all the detailsMadison: 00:47:01Yeah. I think you mean brand ambassador program, is that correct? that's what you're talking about. cause i kind of, i, yeah i had announced that on the panel that day that we were launching that and we. had over to just like 200 applications for people to join our brand ambassador team. and we have a marketing team of three people to manage that team.So we had to narrow it down a lot, unfortunately, but we had, you know, over 200 people submitting videos of why they wanted to be on this team. and this team is for us to be able to connect with people in the community, to kind of just start a brand ambassador program, because we've always wanted to do that.It's been talked about forever, so we just made the leap and we narrowed it down to, 26 people and announced them last week. and so we're getting them all onboarded and ready to go. and we've got like people from all over the world that are ready make some content about 1 Second Everyday but that's kind of the thing is they get, you know, connections with us and can have impacts within the app as well as like free merch and things like that, that are really fun.And then. we get some content from them in exchange, which is kind of like user-generated and hopefully we'll be successful and we'll see some like, really cool things from them. we're just excited to see what they create. David: 00:48:24So, so the, so the, goal is, is to be more directly connected with some of the people who are already creating content in the space. and then, and it's not a paid gig. it's, it's a, they, like you said, they get paid in, in, in merge, and, but i imagine that that's not. Jacob: 00:48:46March. you can't put a dollar value onMadison: 00:48:48Right? yes. Yes. exclusive. David: 00:48:50What, what, i mean, what was the pitch to them specifically?Madison: 00:48:54Yeah. The pitch to people, in general, was to be a part of the community to identify as a 1 Second Everyday fan, which we've got a lot of big super fans out there, who've been using the app for eight years to, you know, a year and they just love it. And they just want to be a part of that and really kind of make their own with it.If they're a writer, they can submit a blog post if they want. If they really like social media, they can focus on TikToks to make for us to post and kind of help give them shout outs. They just really want to have experience some of these kids are, some of them are like kids that want marketing experience.Some people are older that are just like, I love this app so much. And I promise I will make the coolest videos for you. And here's like what I do. And they're just so jazzed about it. And they're going to get like the younger people that are newer to the app, really excited, guided. So we're just excited to see them interact and everything.And then get content and like new ideas because I'm just a one person making stuff for social media. And I want to see kind of what people naturally make. We're not trying to force them to make anything. We're not telling them that they have to make this kind of video. It's just whatever they want to do.And then they can discuss within the community. Jacob: 00:50:11So, I'd like to take this opportunity to announce the RevenueCat brand ambassador program.David, figure out the details.David: 00:50:18Oh, thanks. Jacob: 00:50:19I don't know what this is just the sort it out for me.David: 00:50:22No, this is blowing my mind though. I mean, and again, the whole reason I wanted to have you on the podcast is you just are thinking so differently. I know brand ambassador is it, I just I've seen brand ambassadors. I know the general idea, you know, but I just never would have thought it could work for an app.So it's so cool that y'all are just trying this new thing and having users help with your marketing.Madison: 00:50:46Yeah. David: 00:50:47Then being so like thrilled to do it. That's just incredible. Jacob: 00:50:49So much better too, than like a bunch of like stale Facebook ads degenerated on Fiverr, right?Madison: 00:50:59Yeah. That's mostly how people find out about our app is through word of mouth and people posting about us. So it only made sense. And we knew it was the right time because we had all these people asking if we had a brand investor profile. And that's kind of like how we sold it to the team too, is being like, hey, people are asking, people are interested. This is the time to do it. And just try it. There's nothing to lose. Let's go for it. See what happens. And then hopefully from there, we'll be able to just keep growing it.David: 00:51:30Yeah. Madison: 00:51:31Like awesome connection with our user base.David: 00:51:34And what's been so cool about doing this podcast and talking to so many folks is that different things just click for different people. So, if you're listening to this podcast and you have an app that isn't content heavy, you know, maybe social media is not the perfect fit for you. And maybe you're not going to be able to have brand amabassadors and things like that.But the point is you don't just have to buy ads on Facebook. There are so many different avenues to explore, and this is one really cool way to do something different, and to very cost-effectively grow without just dumping money into ads. So it's so cool. And we do need to wrap up. Is there anything else you wanted to share?We're going to put links to your TikTok and 1 Second Everyday. But anything else you wanted to share as we wrap up?Madison: 00:52:23No, I think that's it. Thanks so much for having me. I had a really fun time talking about all this with you guys. This is my passion, so it's great to chat.David: 00:52:33Well, thanks so much for your time. This is super insightful.Jacob: 00:52:36Yeah, thank you. Madison: 00:52:37Thank you.

Let's dive into all things social media as Laura Cole, joined by Vivial's Senior Social Media Manager, Abi Williams, and Senior Social Media Strategist, Meaghan Thomas, discuss social posting for local businesses and the art of finding the right mix of fun and professional content.In this episode, they touch on the 80/20 rule, video content, posting for social holidays, and how to use hashtags appropriately. They even weigh in on the much talked about debate of the true pronunciation of the term GIF. Listen in and weigh in yourself!

Have social media questions? Want to know how to create a killer social media strategy in 2021? Kayla Roofe, Senior Social Media Manager at RE/MAX, LLC, fills us in on what she has learned in 2020, what Apps you should be using for social media, and shares some must-know social media tips for 2021.______________________►Where to follow and listen to Breakfast with the BrokerInstagram: https://instagram.com/remaxservicesbocaratonFacebook: https://www.facebook.com/breakfastwithbrokerWebsite: https://davidserle.remax.com/pages/breakfast-with-the-brokeriTunes: https://podcasts.apple.com/us/podcast/breakfast-with-the-broker/id1497747814----Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and…► Subscribe to My Channel: https://www.youtube.com/breakfastwiththebroker?sub_confirmation=1--David Serle is the Broker/Owner of RE/MAX Services and currently resides in his home town of Boca Raton. David Serle has been conducting interviews with Real Estate Professionals since 2018 as his mission is to improve the professionalism in the Real Estate Industry. Breakfast with the Broker has won a RIS Media award and has been featured in Florida Realtor Magazine in 2020. David has been training agents for over a decade to build their real estate business and grow their referral base. David is very well known in the South Florida Real Estate Community as he resides on plenty of the boards of Realtors for the Broward, St. Lucie, and Palm Beach Realtors. David urges other realtors to be professional and nice to others no matter their level of expertise! Be sure to subscribe and watch us LIVE on Facebook every Tuesday morning! #realestateinterview #firsttimerealtor #business #realestate #investing See acast.com/privacy for privacy and opt-out information.

Amanda Stoneall is the Senior Social Media Manager at Dashlane, a cross-platform subscription-based password manager and digital wallet application. Prior to Dashlane, Amanda was the Social Marketing Manager at AMC Networks, a leading cable TV broadcaster. Known for its groundbreaking and celebrated original content, AMC Networks is the company behind a diverse line-up of popular and critically-acclaimed series and independent films include Killing Eve, Better Call Saul and The Walking Dead and many, many more. Before that, she has had a stint at WWE as a Social Media Strategist. As a young professional with experience in social media strategy, digital marketing, and analysis, Amanda has worked with companies across various industries (sports, digital, beauty, hospitality, e-commerce, and fashion) to develop their brand voice across emerging platforms and stay on top of the trends. Amanda joins us on episode 24 of the MOV Podcast to talk about The evolution of video marketing on social media How you can get creative with your video content How you can get the most out of your video assets So without further ado, tune in to learn more such interesting video marketing insights only on the mad over videos podcast by guch featuring Amanda Stoneall.

Bianca Spada speaks about her role as global senior social media manager at Red Bull, the world-famous energy drink company. Bianca shares how she was recruited by the company after achieving success in her former role at music streaming service Deezer. She also talks about why it's essential to provide value on social media, what's on the horizon for the industry, her favorite moments in her career so far, and how to drive successful campaigns on a small budget.

Our guest today is Bianca Spada, global digital strategy expert with 11 years of experience in delivering successful digital strategies and global campaigns in some of the world's leading and cutting edge companies. She is currently the Global Senior Social Media Manager at Red Bull and oversees the social media strategy comprising of over 30 projects across Music, Dance, and Social Innovation with more than 50 social channels on Facebook, YouTube, Instagram, Twitter as well as new platforms such as TikTok and Twitch.

Sports are back and the GenSTEM squad is here for it!!!!!!! Don't know about you guys, but both sports and social media are an integral part of our lives. So on this week's episode, our interview focuses on how the two worlds collide! Ryan, Kevin, and Becca have a stellar interview with Karen Ramming, Senior Social Media Manager for the Golden State Warriors (WE BELIEVE!!). Tune in to this episode to hear: -what is it like running the social media account for one of the biggest professional sports franchises in the country?-how Karen got a job with GSW-is she star struck by the team or are they just another group of guys to her?-what happens behind the scenes when developing social media posts for the team's accounts?-is there a science to social media in general? -how is the fan experience changing, both due to COVID and with the integration of technology and social media?-what's coming next for social media and technology i the world of spectator sports? All this and more, on Generation STEM! Want to see more from the Generation STEM team? Check us out on social media @genstempodcast, or visit us at our website at www.genstempodcast.com This podcast is powered by Black & Veatch - www.bv.com

We talk to Senior Social Media Manager, Bailey Carlin and hear how her sidepitch started out as a creative outlet that then evolved into a role at Starbucks Corporate launching the social media marketing platform for the largest Starbucks in the world.

HBCU graduate Astasia Williams is the bright new Senior Social Media Manager of the Redskins. She joined Tiffany and Allana to discuss her plans for the future of the Redskins’ social media. Williams previously worked alongside Ron Rivera at the Carolina Panthers and was most recently with D.C. United. She’s come a long way in the industry of sports in a short time, making her a trailblazer for women in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

On season 01 episode 003 we chat with Astasia Williams, Senior Social Media Manager for the Washington Redskins - she is the lady behind the tweets. Astasia is a native of Baton Rouge Louisiana and grew up under the Friday Night Lights as the daughter of a football coach. She didn’t always envision a career in the social media space but she quickly realized her ability to deliver punchy content that resonated with fans would be an opportunity to launch a career in sports. With stints at the Carolina Panthers and DC United it’s clear she has curated some cool concepts to help bolster the brand of each professional team. During our conversation we get her take on working in sports, brands that kill it on social media and also the musical sounds that have been holding her down throughout the timeout. Astasia also talks about how essential it is to leverage your network and build meaningful relationships. As always, thank you for tuning into the ‘You Should Listen’ podcast – please don’t forget to rate, comment and subscribe. This episode is sponsored by Anchor – the easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/laywill --- Send in a voice message: https://anchor.fm/laywill/message

For our third and final installment of the Young & Broke series on The Wise Guys, Kevin has a conversation with Senior Social Media Manager of The Daily Beast, Mandy Velez, the woman he and Mark talked about on episode 2 concerning her student loans. On the show, Mandy shares her personal story of dealing with student loan debt and how she started multiple hustles which provided her with opportunities to crush her 102K loan in 6 years. What are your thoughts on this matter? Do you have student loans? How has the debt crippled your plans or disrupted your lifestyle? Join the conversation wise community and share your thoughts on this episode! Find Us Online: http://linktr.ee/wiseguysnyc Social Media: @thewiseguysnyc

Welcome to the first of Onalytica's #InfluencerChats series. In this episode we hear Kelvin Lee, Global Director of Social Media Experience at Refinitiv, Marie Faulkner, Senior Social Media Manager at Marie Curie, and Chris Smith, Associate Director - Research & Analytics at Ketchum discuss the ins and outs of writing an influencer marketing business case, led by our very own Jack Morel-Paulo.

In this episode we talk to Randy Ksar, Senior Social Media Manager at 8x8 & Host of Communications. Transformed. podcast. For more small business marketing tips, go to: https://link.8x8.com/smallbizsat19 Get Access to the new (free) 8x8 Video Meetings. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode we talk to Tyler Dimich, Senior Social Media Manager at ESPN. Tyler shares 3 strategies that inform their approach to all social channels at ESPN: 1) Meet followers where they are 2) Use storytelling 3) Humanize the brand Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In diesem #askOMR Report Spezial, haben wir den Experten von Playbook Case Nummer 6 am Start. Im Interview berichtet Christoph Assmann, Senior Social Media Manager bei Sixt, #askOMR-Gast Host Rolf Hermann von den besonderen Herausforderungen bei Produktneueinführungen. Um diese zu meistern hat das Team auf Story-Ads gesetzt und dabei ausgelotet, wie gute Performance Marketing mit Story-Ads auf Instagram und Facebook funktioniert. Sehr gut, soviel sei verraten. Der besondere Hebel dabei steckt aber in Modeling der Lookalike Audiences. Wo in der Regel 1-2 Prozent der potentiellen Zielgruppenmatches gewählt werden, hat das Sixt Team einfach mal mit 10 prozentigen Audiences getestet. Wo man eigentlich immense Streuverluste erwarten würde, schürfte das Sixt-Team wahres Lead-Gold. Hör dir die Folge an, es lohnt sich! Mehr Infos zum Playbook unter www.omr.com/report Schickt uns wie immer auch gerne eure Fragen via Whatsapp. Wir binden auch eure Audionachrichten gerne in die Folge mit ein! Die Nummer direkt ins Herz von #askOMR lautet: +49 176 30010452 Die Übersicht aller bisher gestellten Fragen findest du hier: https://bit.ly/2szU7yb Alle Infos, Links und die Shownotes zur aktuellen Folge findest Du im Laufe der Woche hier: https://goo.gl/Av2V79 In #askOMR beantworten wir Eure Fragen rund um das Thema Digitalmarketing. Stelle im #askOMR Slack-Workspace Deine Fragen an unseren Podcast-Host Andre Alpar. Du kannst hier einfach alles loswerden, was du von Andre & OMR wissen willst. Wir beantworten deine Frage für Dich und alle Hörer im #askOMR-Podcast, jeden Montag neu. Just ask OMR. Join now: www.omr.com/askomr podstars@omr.com

Melissa Kimble is the founder of blkcreatives, a media and production company that advocates for Black genius across creative industries, producing thoughtful content and experiences that live at the intersection of culture, community and creativity. Thrust into full-time entrepreneurship after being fired from her job, Melissa shares how she maintains her focus and drive in the midst of uncertainty. Melissa has created the premier Twitter chat for Black millennials with hashtag blkcreatives (#blkcreatives). As the co-Founder of the newly launched KINDRD, a platform that supports professional wellness for Black creatives.  As a Digital media strategist, Melissa has worked with small businesses, major brands, mission driven startups, entrepreneurs, and creatives to share their brand stories through social media campaigns and consultations, handling social media for live events, brand ambassador, influencer programs and more. Her vast career includes her work as the Senior Social Media Manager for EBONY Magazine, Dream Village, 2018 Sundance Film Festival, Golin Harris, Burrell Communications, McDonald's, the NFL, ORS Olive Oil, American Family Insurance and OWN TV's Black Love Doc.  Connect with Melissa and blkcreatives at www.blkcreatives.com @blkcreatives @melissakimble Don't forget to subscribe, rate, review and share with at least 3 people who would enjoy or benefit from this conversation! Follow and tag us on social media: @loniswain @loniswainshow  #loniswainshow #loniswainshowpodcast #TLSS #TLSSpodcast

Randy Ksar, Senior Social Media Manager at 8x8, and host of the Communications. Transformed. podcast talks with his colleague, Russ Chadinha, Director Solutions Marketing at 8x8 on the challenges retailers are facing.

Randy Ksar, Senior Social Media Manager at 8x8, and host of the Communications. Transformed podcast talks about how this podcast will help businesses grow their employee and customer experience through engaging guests and authentic conversations.

Minter Dialogue Episode #253 James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of the keen and key insights in using social media effectively, as well as some of exciting innovative ideas that LEGO is working on. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Miché discusses a horrible hat situation, Justin relishes in passing gas, and Cara speaks on a nice smile and bad breaf! This week's Modern Black Millennial Moguls are: 1) Jasmine Jacobs is a 7-year veteran of the Army National Guard, a Senior Social Media Manager, and the founder and CEO of locs box. She was the catalyst and lobbyist behind the unprecedented elimination of the Department of Defense's military uniform regulations that banned natural hairstyles for Black women. (IG: @locs_box) 2) Nedgine Paul is the co-founder and CEO of Teach for Haiti (Anseye Pou Ayiti), which seeks to raise education outcomes in rural Haiti by promoting teacher excellence and student success. She was recently named among in the Forbes Magazine 30 under 30 for social entrepreneurs and educational innovators. (IG:anseyepouayiti)

Listen to episode 82 of the Digital and Social Media Sports podcast, with Senior Social Media Manager of EA Sports, Kurt Stadelman. 60 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes or listen on Stitcher Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

Today in the guest chair we have a woman who is building a community of creatives all over the country. Melissa Kimble is a Chicago based Social Media Strategist and Writer who believes in using social media for good through education and empowerment. She is the Founding Editor of #BlkCreatives, a platform for young professionals of color. She also created and facilitates the #blkcreatives Twitter Chat Series. Melissa is also the Senior Social Media Manager for EBONY Magazine. In this episode, she shares: The first steps she took to start taking blkcreatives from idea to brand How she balances creating her brand with working a full time job What’s behind her strong love and passion for social media

Oh boy, are you guys going to love this interview! Let me tell you, you can’t see my face right now but I put on some fierce makeup to get ready for this next guest. I’m talking to Juliette Dallas-Feeney who is the Senior Social Media Manager at Birchbox. You’ll hear all about her strategy, how she’s using some incredible stuff on Snapchat and the amazing story of her career. Take a listen, you’re going to love her!

It’s no surprise that people are emotional about their smart phones, so a proper protective case can make or break – pun intended – the entire experience. In either case (yikes, another pun!), OtterBox and its sister company, LifeProof, are there to respond to customers on social media. Jessica Mack is the Senior Social Media Manager at both OtterBox and LifeProof, and she leads a team that is responsible both for marketing initiatives and for handling customer service issues. She spent some time with Dan Moriarty and me on Episode 9 of the Focus on Customer Service podcast. Some of the most quotable moments of this episode include: • “We try to think of our customers as family and treat them accordingly.” • “Our customers mean everything to us, and we try to involve them in our brand as much as possible, have fun, and really treat them as we would treat a good friend and not just as a customer on the other side of the computer.” • “We try to be really patient with people… we try to listen to them and understand how they’re feeling and do whatever we can to support that.” • “Keep [customer care] internal and recruit people who live and breathe your brand, who have a customer care background, and who genuinely care about helping people.” • “You have to reward the customers that are engaging with you positively as well.” Here are the highlights of Episode 9 and where to find them: 1:35 Jessica’s background and how she ended up in her current role 2:25 How the fact that OtterBox’s product protects other companies’ products affects its social care strategy 4:03 How the social customer service team is organized and how they balance both the marketing and the customer service aspects of the job. 6:35 What technology Otterbox and LifeProof use for social media marketing and customer service 7:20 OtterBox’s culture and how it leads to a focus on customer service 8:25 Why OtterBox decided to use multiple Twitter handles 9:45 How OtterBox handles situations when a customer’s phone breaks 13:20 An example of using social media feedback to develop new products 15:26 Some of Jessica’s most memorable social media interactions 16:40 Jessica’s advice to people starting off in social customer service As a reminder, YOU can choose which brands are featured on the Focus on Customer Service Podcast. If you have experienced awesome customer service on social media, please tweet us using the hashtag #FOCS and we will try to get that brand on a future episode.