Uncaged Wisdom, a Cheetah Digital Podcast

This week's edition of Uncaged Wisdom: Deep Dips is all about destination marketing(or travel marketing) with Roger Williams. Roger is an Enterprise Strategy Director at Cheetah Digital, specializing in loyalty marketing and programs. He shares the ins and outs of travel marketing with us, emphasizing that if we align our marketing approaches with what our customers want, our strategies can be more successful. Listen now for insight into bringing zero-party data and destination marketing together and how you can help your clients refresh their loyalty programs.

In this week's edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs. Kevin shares what restaurant loyalty programs were like before everything became digital, why participation and personalization is the heart of next-gen loyalty, and thoughts on loyalty programs while third-party organizations have become a middle-man. Listen now for the evolution of restaurant loyalty programs, plus the pineapple on pizza debate is settled at last!

Today's episode is all about data! Specifically, zero-party data and why it should be important to you, which is why we brought in Nick Watson, SVP of Global Experiences, to navigate us through this zero-party data deep dip. Nick shares not only why zero-party data can be crucial to your marketing strategy, but tips on how you can begin implementing it into your strategy. Listen now and don't miss Nick's answer to this week's "Sympathy for the Devils Advocate" segment!

On this week's Uncaged Wisdom, we are opening the New Year with Jillian Dimoff to discuss Emotional Loyalty. Jillian is a Strategic Account Executive here at Cheetah Digital, and today, she joins Diva and Julian for a conversation to help modernize your loyalty program. This discussion brings insight into the power of personalization and why you need to make sure you use your creative assets. Listen now!

Today on Uncaged Wisdom, Julian sits down with Cheetah Digital's Head of Mobile Go-to-Market, Andy Gladwin, to discuss the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies. Listen now! You'll learn best practices to get your campaigns off the ground and running and how to get your customers on board with your mobile programs.

Financial Modeling for Loyalty Trilogy: Part 3Today's episode is the third and final part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity of Financial Modeling for loyalty programs.Listen now to start building your Financial Model for a more successful program.

Financial Modeling for Loyalty Trilogy: Part 2Today's episode is the first part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over the next 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity of Financial Modeling for loyalty programs.Listen now to start building your Financial Model for a more successful program.

Today's episode is the first part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Today he discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity of Financial Modeling for loyalty programs.Listen now to start building your Financial Model for a more successful program.

In today's episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team, both at PK. As experts in their field, Hannah and Jodi share strategies to appropriately use data to improve customer experiences and how you can bring brand value to life between customer transactions.

In this week's episode, Cheetah's own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it's essential for everyone to be their authentic self at work. Through their stories and experiences, we learn ways to ensure our workplace is genuinely inclusive.

This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital, guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.

This week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You'll learn how to align the customer-centric mindset with personalized campaigns that accurately target your customers. Tune in now for tips on providing a better experience for your customers, that can help your campaigns be more successful.

This week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital, and has been focusing on Digital Marketing for the last, almost, 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run in to, and insights that may help you build a stronger strategy.

In this week's episode, Liz McLemore joins Kayla and Julian to talk about business transformation. Liz is the Director of Service Offerings here at Cheetah Digital today she shares her expertise on business organization. Listen now and you'll learn some of Liz's tips and tricks on embracing change and delivering value.

This week we're joined by Parry Malm, CEO of Phrasee. Phrasee is an AI powered SaaS platform that has changed the digital marketing landscape through brand language optimization. Parry lets us in on how Phrasee was able to extend awareness of COVID testing and vaccinations, and how he became interested in language and marketing. Tune in now for Parry's Uncaged Wisdom and a few pop culture references that'll brighten your day!

On this week’s episode, we have Alexander Luyken of Deutsche Telekom to talk to us about how he uses social media to its full potential! You'll get to hear how Alexander made company relevant content from social networks visible to employees who are not active in those social networks, to help bring the voice of the customer closer to the employees. Tune in to listen to Alexander's insight, including how the #Telekomwall, built using Cheetah Experiences, helped promote internal social networking by sharing knowledge and positive attitudes towards the company!

In this episode of Uncaged Wisdom our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking to the brilliant Sonya Moony. Sonya is the Digital Marketing Manager at Pizza Hut Restaurants UK.

This week we’re joined by travel loyalty guru and fellow double-barrel surname-r Mark Ross-Smith on this episode of Uncaged Wisdom. During his exciting career, Mark has created a social network, passionately run airline loyalty programs, consulted & advised across airline, hotel & telco industries, and is currently the CEO at StatusMatch.com. This conversation focuses on a recent blog written by Mark entitled ‘The Magic of Loyalty,’ which can be found right here on traveldatadaily.com. After discussing what Mark sees as the magic of loyalty, we also consider what travel and hospitality brands can do in the new Post Covid-19 landscape. Oh, also playing the role of Kayla, we have Steve Arsenault, Strategic Account Executive for Cheetah Digital, specializing in the Travel & Hospitality industry. So enjoy!

Building Your Restaurant’s Digital House We hope you’re all feeling hungry as we have a huge amount of information to digest on this culinary-themed episode of Uncaged Wisdom. Whether you’ve spent more time in the front or back of the house it has never been more important for Restaurant brands to invest in their digital marketing technologies.   Our special guest is a former restaurant executive who has previously led marketing and digital technology for fast-casual restaurants, served as CMO for digital ordering brands used throughout the industry, and also taught both undergraduate and graduate-level marketing courses as an adjunct professor. Today Kevin Sanders is Cheetah Digital’s Industry Solutions Director, focused in particular on leading our growth in the restaurant industry. In addition to looking at some of the trends and challenges the industry as a whole has had to navigate over the past 12 months, Kevin takes us through his five steps to building a successful digital house for restaurant marketers. 1. A strong foundation. Build upon Unified Data (customer and transactional).  2. One load-bearing wall. Next-Gen Loyalty (move beyond earn and burn). 3. Another load-bearing wall. Cross-Channel Messaging (meet customers where they’re at, across various digital touchpoints).  4. A good roof. Behavior-changing Personalization, covering our two walls and foundation (show customers you care and want them to be successful). 5. The right building materials/contractor. Natively Integrated solutions (build your digital house using a single provider). For more about Cheetah Digital's work in the Restaurant industry, check out our dedicated resources page >> https://www.cheetahdigital.com/restaurants

Today's guest is so good he’s our first free repeater, a term we learned from the Ghostbusters, of course. Making his second appearance on Uncaged Wisdom, Armand Castro - Senior Solutions Consultant at Cheetah Digital - talks to Julian and guest-host Louise Hamer-Brown, about the benefits of moving from older email platforms to Cheetah Messaging. Although we all have a soft spot for tried and tested legacy systems, most have now become a little dated. In this chat, we hope to drive home that there are many more capabilities and more items for our clients to love with Cheetah Messaging. Armand takes us through 3 pillars of differentiation between the old and new or, put another way, marketers’ benefits to upgrading. Data, Execution, and Growth. Louise also emphasizes that our customer teams are here to help clients through this migration journey every step of the way.

In this Uncaged Wisdom special, we have an extended conversation with the highly engaging Ryth Martin, founder, and CEO of Skipify.  Skipify takes the standard online shopping experience we’re are used to and puts it directly into an email. This Skip(ify) sounds bananas — b-a-n-a-n-a-s but after listening to Ryth explain how they enable frictionless commerce and one-touch purchasing from anywhere, you’ll be filling and checking out in your cart in your emails in no time. You’ll also hear how this already works seamlessly with Cheetah Messaging too.

As part of our content series looking to champion our brilliant female colleagues’ around International Women’s Day, this episode of Uncaged Wisdom looks closely at what it’s like to be a female Product Manager at Cheetah Digital. As we all take time to observe and celebrate women’s vital role throughout history this March, it’s also a right moment for us to take an authentic look at what it means to be a woman practitioner and leader in our profession. Despite the wide acknowledgment that diversity is key to making better products with broader appeal, women only represent 25% of the tech industry today. Similarly, Gartner’s research revealed that only 22% of all leaders in IT are female.  To discuss this, along with their unique insights and challenges they’ve faced while successfully building a career in software and martech, four Queen’s of product got together to chat. The panel features;  Tereza Kirk, Senior Product Manager - Cheetah Experiences Alessandra Jacques, Principal Product Manager - Cheetah Messaging Stephanie Falk, Product Manager - Cheetah Messaging Jean Quaife, Senior Product Manager, Loyalty

As part of our content series looking to champion our brilliant female colleagues’ around International Women’s Day, this episode of Uncaged Wisdom looks closely at what it’s like to be a female leader in technology. As we all take time to observe and celebrate women’s vital role throughout history this March, it’s also a right moment for us to take an authentic look at what it means to be a woman practitioner and leader in our profession. Despite the wide acknowledgment that diversity is key to making better products with broader appeal, women only represent 25% of the tech industry today. Similarly, Gartner’s research revealed that only 22% of all leaders in IT are female.  To discuss this, along with their unique insights and challenges they’ve faced while successfully building a career in software and martech, we have two of Cheetah’s top VP’s. Amandine Servain, VP Demand Generation, and Francesca Gillett VP Brand and Community, at Cheetah Digital.

In this client case study special, Louise Hamer-Brown, our very own Client Marketing Director, speaks to Ioanna Meli, Online Marketing Manager at Hiscox. Hiscox is a leader in specialist insurance. They are experts in covering a wide range of personal and commercial risks and new users on Cheetah Messaging. In this conversation, Louise and Ioanna discuss the experience of moving to the platform and going live at the time COVID-19 started to turn the world upside-down. Hear why they decided to take such a leap, the benefits they’re starting to reap - such as triggered emails and adapting customer content - and how else Cheetah Digital helps their business in the highly regulated Financial Service Industry.

On this special episode of Uncaged Wisdom, we’re like the cat that got the cream and is now thinking about the best place to do its business. You could say we’re looking for the pick of the litter.Carrying on with these feline idioms, the cat has certainly not got the tongue of today’s guest. Here to talk to us about some of the unique characteristics of being a digital marketer for a subscription-based retailer, we welcome Matthew Seifert, Senior Director of Retention and Monetization at PrettyLitter. Matthew is fully responsible for the customer and their growth.PrettyLitter, for any cats not in the know, is a subscription-based retailer providing their customers with an odor-controlled & health monitoring cat litter delivered straight to their door. Powered by Cheetah Digital, they have created a variety of cross-channel messaging journeys, across the entire customer lifecycle, using email and SMS to educate, support, and sell to customers. 

What is this, a crossover episode? In this special edition of Uncaged Wisdom, we’ll be checking our vitals to see if Personalization is alive and well in the world of digital marketing. To discuss this topic with us, Patrick Tripp, Cheetah Digital’s SVP of Product Marketing, and perhaps even more importantly, the host of PULSE - Cheetah Digital’s Product Podcast.Hear all about how brand marketers can orchestrate real-time interactions across all channels and touchpoints.

He puts the Loyal in Loyalty, it's in his DNA…Today our pre-packaged subject, straight off the shelves, is the exploration of loyalty programs within the grocery and supermarket industry. To talk all about this Julian and Kayla invited Andy Kulina to Uncage his Wisdom. Andy is the Head of Loyalty in EMEA, and host of Cheetah’s Loyalty Royalty Roundtable events.

They say that you can only really see where you’re going in the future if you take the time to understand your past...We’re starting 2021 as we mean to go on, with a guest of real MVP quality. This week our fellow Cheetah Lindsey Buxman, Strategic Accounts Executive, speaks to Julian and Kayla about some of the common trends she has seen when working closely with clients and prospects throughout 2020. In particular, we’re looking at what challenges marketing professionals are looking to solve when inviting Cheetah Digital to be part of the conversation.This episode can also be seen in two distinct parts. The first 20 minutes specifically looking at which parts of Cheetah’s Customer Engagement Suite have really taken hold over the past 12 months. In the final 10 minutes, Lindsey shares with us some hints and tips on how to be successful at developing relationships exclusively through Zoom, a dramatic change we’ve all had to adapt to and one that is likely to stay with us during the first part of 2021. All in all some tremendous learnings from the front line.

In this episode of Uncaged Wisdom, we’re joined by Katherine Mamontoff - General Manager of Online & Omni-Channel, for Estée Lauder Companies. Katherine recently joined us on the recent Retail Industry Panel we hosted at Signals 20. It’s more important than ever for retailers to find engaging and interactive ways to connect with their customers. With fierce competition in place, retailers have to look beyond product pushes, coupons, and constant selling. As consumer behavior changes rapidly, retailers who have leaned into digital transformation are quickly adjusting and adapting.In this session, you’ll learn how improving digital undertakings like cross-channel messaging, interactive experiences, and making online shopping all over more convenient will set retailers up not just for today, but for the future.For anyone who hasn’t listened to ‘How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors,’ it can be found below: https://www.cheetahdigital.com/signals/retail-marketers-client-panel-consumer-behaviorsIn this episode, hear Katherine’s full, pre-panel chat with Julian and Kayla.

In this episode of Uncaged Wisdom, we’re joined by Everton Stewart, Senior Manager Information Technology, Cayman Airways. Everton recently joined us on the recent Travel & Hospitality Industry Panel we hosted at Signals 20. An insightful session for those working in the airline sector, especially those operating a comprehensive Loyalty program.For anyone who hasn’t listened to ‘How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond’ it can be found below: https://www.cheetahdigital.com/signals/travel-hospitality-industry-marketers-digital-strategyIn this episode hear Everton’s full, pre-panel, chat with Julian and Kayla.

This week our fellow Cheetah Louise Hamer-Brown, Global Customer Marketing Director, speaks to Isabel Rivero, Chief Marketing Officer of Emailing Network.Emailing Network is a digital publishing group with 11+ years of experience, and big users of Cheetah Digital. In this conversation Louise and Isabel discuss the recent platform upgrade they made, migrating from Cheetah’s legacy emailing platform and onto our Customer Engagement Suite. Here they will be using  Cheetah Messaging, Cheetah Experiences, and the Engagement Data Platform (EDP).Listen to why they decided to take such a leap and the benefits they are expecting to reap.

In this episode of Uncaged Wisdom, we’re joined by Holly Moorland - Director, Customer Engagement Platforms & MarTech, at Hilton Hotels. Holly recently joined us on the recent Travel & Hospitality Industry Panel we hosted at Signals 20. Topics include;How has Hilton approached communicating with its customers, guests, and loyalty members during these challenging times?What level of Personalization does Hilton attempt, and has this changed due to the types of communications being sent? Have there been any specific lessons from handling the COVID-19 crisis that Hilton can implement long term?For anyone who hasn’t listened to ‘How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond,’ it can be found below: https://www.cheetahdigital.com/signals/travel-hospitality-industry-marketers-digital-strategyIn this episode, hear Holly’s full, pre-panel chat with Julian and Kayla.

In this episode of Uncaged Wisdom, we’re joined by Keith Lehman, Global Digital Strategy Lead at Hills Pet (Colgate-Palmolive). Keith recently joined us on the recent CPG Industry Panel we hosted at Signals 20. Hear more about the broader data journey Hills Pet has been on as they:Review current data sets, cleaning the house at both a global and local level (especially in light of recent rules and privacy regulations). Confidently build on this stronger data and use it to create better content, messaging, and personalization. Look to embrace loyalty programs.For anyone who hasn’t listened to ‘How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships’ it can be found below: https://www.cheetahdigital.com/signals/cpg-brands-direct-to-consumer-relationships-client-panel In this episode hear Keith’s full, pre-panel, chat with Kayla and Julian.

In this episode of Uncaged Wisdom, we’re joined by Umberto Torrielli - CSO and Co-Founder of Silverbullet. Umberto recently joined us on the recent CPG Industry Panel we hosted at Signals 20. For anyone who hasn’t listened to ‘How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships’ it can be found below: https://www.cheetahdigital.com/signals/cpg-brands-direct-to-consumer-relationships-client-panelIn this episode hear Umberto’s full, pre-panel, chat with special guest host Bruce Swann - oh and Julian is also there.

In this Media & Publishing led episode of Uncaged Wisdom, Maria Noel-Philips joins Julian and Kayla. Maria is currently the Founder of Voice Interactive and Co-Founder/Director of Voz Lab. Before taking on these projects she was the Digital Marketing Director at Bauer Media. Maria shares her enthusiasm and insight on the following topics; What online engagement looked like for Bauer Media, especially with regards to turning unknown visitors into known ones. What strategies media companies and publishers should be adopting to prepare for life after third-party cookies. And for anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below:https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

In this Media & Publishing episode of Uncaged Wisdom, Brooke Phillips joins Julian and Kayla. Brooke is the Director of Digital Growth & Audience Retention at Meredith Corporation. Hear how Brooke and her Growth and Retention team approach enhancing digital engagement at one of the largest media conglomerates in the world.Brooke shares her insight on the following topics; What online engagement looks like for Meredith, especially with regards to the long term. How Media and Publishing brands should approach collecting and then leveraging data to encourage cross-pollination across titles. And for anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below:https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

In the second half of our Uncaged Wisdom sports double, Matt Hudspeth-Lamb talks to Julian and Kayla. Matt is a Senior CRM Executive at Premier League giants Tottenham Hotspur F.C.Matt discusses why digital fan engagement is crucial to sports teams like Tottenham and reviews the types of interactive experiences sporting organizations should look to utilize on an ongoing basis. For anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below: https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

In this sporting episode of Uncaged Wisdom, Adam Rutzler joins us. Adam is the Senior Campaign & Insight Manager at Premier League giants Arsenal F.C. Hear how Adam and his Campaign and Insight group approach enhancing digital engagement amongst one of the largest and most passionate fan bases in the world. Adam two-footed tackles the following topics; Why digital fan engagement is crucial to sports teams.How sporting organizations should look to better understand the different types of fans they have.And for anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below: https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

Part 2 of 2.In this episode of Uncaged Wisdom, we’re joined by Adam Crow - CEO / Co-Founder, Blended Digital. Adam recently joined us on our recent Financial Services Industry Panel we hosted at Signals 20.For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: https://www.cheetahdigital.com/signals/financial-services-panel-banking-insurance In this episode, hear Adams’s full, pre-panel chat with Kayla and Julian.

Part 1 of 2In this episode of Uncaged Wisdom, we’re joined by David Roe - CEO / Partner, Authentic. David recently joined us on our recent Financial Services Industry Panel we hosted at Signals 20. For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: https://www.cheetahdigital.com/signals/financial-services-panel-banking-insuranceIn this episode hear David’s full, pre-panel, chat with Kayla and Julian.

In this episode of Uncaged Wisdom, we’re joined by Kyle Murphy - Customer Success Director at Cheetah Digital - and resident Financial Services Industry expert. Kyle discusses with us the work we do in this sector and reflects on the recent FSI Panel we hosted at Signals 20. For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: https://www.cheetahdigital.com/signals/financial-services-panel-banking-insurance

In this special reunion episode of Uncaged Wisdom, we’re bringing the band back together — well namely the Demo DJ set from Signals 2019 — as Jon Duch, all-around legend and Senior Product Manager at Cheetah Digital, joins Kayla and Julian.  With Jon we’re going to be discussing just some of the ways that marketers working with us today are already benefiting from using the Cheetah Engagement Data Platform.

In this special episode of Uncaged Wisdom - with its own accompanying video! - Kayla and Julian chat with David Kepets - Senior Director, Global Creative Services at Cheetah Digital.The three of them discuss in detail the importance of innovative email design and the accompanying strategies we deliver at Cheetah to make emails come alive.

If you want to throw down fisticuffs, fine, because we've got David Evans - SVP Global Solutions Messaging - and Nick Watson - SVP Global Solutions Experiences at Cheetah Digital - waiting for ya, right here.In this discussion Nick, David, Kayla, and Julian chat through why the addition of interactive digital experiences can greatly enhance a brands cross-channel communication strategy. To help guide this chat we outline four specific areas where experiences can directly enhance cross-channel communication across the entire messaging lifecycle; Acquisition, Permission, Data Enrichment, and Enjoyment.

In a genuine Uncaged Wisdom special the Brit and the American have taken a (virtual) trip to Australia to speak to two - yes two - highly esteemed experts in the digital marketing realm.Teresa Sperti is the founder of Arktic Fox, an advisory and learning organization specializing in customer transformation and growth.Rajan Kumar is the Co-Founder & Managing Director of The Lumery, an innovative partner supporting leading brands that drive tangible business outcomes through the understanding and use of marketing technology.This multi continental quartet (Julian and Kayla included), collectively unpacks a very hot subject - Digital Transformation.

The Queen of Loyalty Jillian Dimoff, Strategic Account Executive at Cheetah Digital, joins Kayla and Julian to tackle the business challenges faced by brands interested in changing up and evolving their existing customer loyalty program. How can these very real challenges be surmounted? Jillian has the answers.

The hugely insightful Luke Harris, Senior Director of Client Success at Cheetah Digital, talks to Kayla and Julian about the importance of brands having agility ingrained in their marketing DNA, a quality that can help businesses navigate the most challenging of times including Covid-19. 

The absolutely fabulous Tiffany Berry, Client Success Director at Cheetah Digital, talks to Julian and Kayla about the impact Covid-19 has had on high-end retailers online marketing efforts. We review the changes they’ve had to make today that may well lead to better practices and more rounded digital strategies being adopted in the long term.

In this episode, Lee Jorgenson, Client Success Director at Cheetah Digital, takes that soft "J" of his and talks to Julian (hard "J") and Kayla about his vast experience working with many of the world’s largest retail brands. The three of them discuss how digital marketers, working in this sector, can use this moment to further embrace technologies that will help to monitor, grow, and shape their consumer audiences online. 

In the second half Hari focuses his attention to the medium and long term, looking at how clubs and associations can help support the reemergence of sport post Covid-19. One of the key lessons to take is the importance of having a centralized data strategy. How can sports teams and associations build something out here?

In this special episode, a game of two halves, Hari Sethi, Senior Client Success Manager at Cheetah Digital, talks to Julian and Kayla about his experience working with many of the largest sports teams and associations.In the first half, Hari discusses how those working in this industry are adapting to the seismic shocks brought about by Covid-19, most notably the removal of the centerpiece live event. How are sports teams adapting and finding new and innovative ways to keep their fanbase engaged? We also discuss short and long term digital marketing strategies that should be implemented.