WO Voices

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Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. WO Voices is a chance to share ideas within the WO community and beyo…

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    • May 20, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 20m AVG DURATION
    • 153 EPISODES


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    Latest episodes from WO Voices

    Creating Connection: Bringing Mindfulness Into Patient Conversations

    Play Episode Listen Later May 20, 2025 15:06


    Dr. Maples explains how patient feedback—including not feeling rushed, being listened to and receiving clear explanations—inspired her to deconstruct what makes an eye exam feel meaningful. She shares how mindfulness and reflexive listening can help providers build trust, improve outcomes and reduce burnout. The goal, she says, is to help more patients feel seen and heard—even on the busiest clinic days. 

    Dr. Jade Coats: The Empathetic OD

    Play Episode Listen Later Mar 28, 2025 16:37


    Jade Coats, OD, FAAO, of Rogers, Arkansas, wants patients to feel like she's in their corner, inside and outside of the exam room. She's ready with a list of resources to help patients who need some emotional support as caregivers or patients undergoing treatment. Being empathetic, she says, costs her no additional time but creates mountains of goodwill and can contribute to better outcomes. 

    Dr. Amy Moy: Strengthening the Collaborative Care Model in Optometry

    Play Episode Listen Later Mar 13, 2025 18:59


    Interprofessional collaborative practice involves health care providers from different specialties working together beyond traditional referral models. "It's not just referring someone out and saying you're working with them, but actually working with those professions to bring the best outcome for the patient," says Amy Moy, OD, FAAO, CPCO, FNAP. Other fields, particularly in hospital and community health settings, already embrace this model, with professionals coordinating care plans and sharing patient management responsibilities, but optometry has some catching up to do, she says.

    Dr. Julie Poteet: Is Photobiomodulation Coming to Your Practice?

    Play Episode Listen Later Feb 25, 2025 15:31


    Julie Poteet, OD, MS, CNS, FONS, says that a new FDA-approved therapy, photobiomodulation, for treating dry aged-related macular degeneration (AMD), could be a game-changer for optometrists and patients. For those with a family history of AMD, the implications of this new therapy are especially important. Genetic predisposition plays a role, but environmental factors can influence whether those genes lead to disease. If research continues to support photobiomodulation's effectiveness, Dr. Poteet believes it could become a critical early intervention tool, helping to preserve vision before irreversible damage occurs.

    Dr. Brianna Rhue: Doctor, You're the Shark

    Play Episode Listen Later Feb 12, 2025 23:10


     Brianna Rhue, OD, FAAO, FSLS, wears two hats—practicing optometrist and co-founder of Dr. Contact Lens. In a 23-minute podcast, she reminds both doctors and sales reps that they are the “sharks” in the industry, holding the key to patient relationships. Through The Eye Pitch Book and her “three-frog strategy,” she encourages better communication between vendors and optometrists. The next big boost for a practice, she says, might be in one of those pitches—if people take the time to listen. 

    doctors sharks od faao brianna rhue fsls
    Dr. Barnett and Dr. Gill: The Importance of "Eye-giene"

    Play Episode Listen Later Feb 5, 2025 16:29


    Melissa Barnett, OD, FAAO, FSLS, FBCLA, an internationally recognized expert in eye care, and Tanya Gill, OD, founder of We Love Eyes, discuss cosmetic eye product safety, the downside of false eyelashes and talking eye hygiene with your patients on this episode of WO Voices. 

    od barnett faao fsls melissa barnett
    Dr. Amy Moy: Social Determinants of Health and Culturally Safe Care

    Play Episode Listen Later Jan 28, 2025 18:32


    Social determinants of health, collectively, are "all the non-medical elements that shape somebody's daily lives that affect and influence how they experience and access health care," says Amy Roan Moy, OD, FAAO, CPCO, FNAP, an adjunct associate professor of clinical optometry at the New England College of Optometry. In this 19-minute podcast, she reviews ways that optometrists, lawmakers and communities can be better prepared to deliver culturally safe health care by understanding the social determinants of health. 

    Dr. Lauretta Justin: How to Own Your Goals This Year

    Play Episode Listen Later Jan 3, 2025 20:53


    On a 50th birthday trip to Paris, Dr. Lauretta Justin, founder of CEO of You and Optometry Divas, planned a photo shoot that led to her writing a book about practical yet inspired goal-setting. Listen to her tips here and download the book for more guidance. 

    Women's Leadership Conference Speakers Share How They Unleash Their Inner Leader

    Play Episode Listen Later Dec 12, 2024 20:26


    Three female ODs spoke at the Women In Optometry Leadership Conference, called "Leadership Unleashed," held during the American Academy of Optometry meeting in Indianapolis, Indiana, in November 2024. Hear how Jade Coats, OD, FAAO; Essence Johnson, OD, FAAO, Dipl ABO; and Mila Ioussifova, OD, CNS, FAAO, FOWNS, have tapped into their inner leader at various times in their careers. Dr. Coats spoke about how she is realizing her professional impact as a young OD; Dr. Johnson talked about those who have influenced her to make an impact on her community; and Dr. Ioussifova brought the two ideas together to show how unleashing leadership can result in personal impact and growth, too. 

    Dr. Kara Foster: Rx for Independence: Drop Insurance

    Play Episode Listen Later Dec 2, 2024 18:40


    In this episode, Kara Foster, OD, of EyeCare for You, in Apex, North Carolina, recounts how she made the decision two years into practice to stop accepting vision and medical insurance payments. Her direct-care model can serve as an illustration of how women ODs can practice creatively and achieve financial independence and balance. Hear more about how she did it. 

    Dr. Melissa Barnett and Amy Gallant Sullivan: How Old Is That Mascara?

    Play Episode Listen Later Nov 26, 2024 21:39


    Melissa Barnett, OD, FAAO, FSLS, FBCLA, and Amy Gallant Sullivan, founder of Eyes Are the Story optocosmetics, take a look at the habits that can undermine healthy eyes when it comes to skin care and cosmetics. Listen to their practical tips about replacing cosmetics and what to do and avoid when it comes to beauty products, as well as resources to share. 

    story od gallant mascara faao fsls melissa barnett
    Liza Amlani: Strategies for Successful Retailing in an Optical

    Play Episode Listen Later Nov 6, 2024 18:47


    As the competition for eyewear stays hot, how can opticals rethink the patient experience and their marketing to stay competitive? Liza Amlani, principal and co-founder of Retail Strategy Group, talks about how to promoting individual brands can help a practice create its own brand, as well. Hear her tips for incorporating what successful retail brands do. 

    Dr. Michele Andrews and Dr. Jacquie Bowen: Doctors Share Myopia Management Practices

    Play Episode Listen Later Oct 23, 2024 23:14


    Jacquie Bowen, OD, FAAO, who will become president of the American Optometric Association at the next Optometry's Meeting in June 2025 in Minneapolis; and Michele Andrews, OD, VP of marketing and professional affairs at CooperVision, discuss the goals of the Myopia Collective and the Change Agents who are driving change and best strategies in myopia management.

    Dr. Cheryl Chapman: Eyelid Hygiene Made Easy

    Play Episode Listen Later Oct 14, 2024 24:17


    Cheryl Chapman, OD, FIAOMC, FAAO, Dipl ABO, of Gretna Vision Source in Nebraska, explains how she and Chris Wolfe, OD, joined together to co-found Peeq Pro, an eyelid hygiene company that puts the doctor front and center on eyelid cleanser and luxury skin care products. Hear how she uses it to help her patients be more compliant and her practice be more profitable. 

    Excellence With Kindness: New Berkeley Dean Readies Plans

    Play Episode Listen Later Sep 10, 2024 36:04


    Sharon A. Bentley, BScOptom, MOptom, PhD, MPH, FAAO, FACO, will become dean of the Herbert Wertheim School of Optometry and Vision Science at the University of California, Berkeley, in February 2025. In this WO podcast, she talks with Melissa Barnett, OD, FAAO, FSLS, FBCLA, about her plans to advocate for excellence with kindness. 

    Dr. Roya Attar: AI Is Essentially the Next Industrial Revolution

    Play Episode Listen Later Jun 18, 2024 21:32


    Roya Attar, OD, MBA, DHA, of Jackson, Mississippi,  has found that artificial intelligence (AI) has helped her tremendously in her personal and professional life. For example, AI gave her ideas for her son's graduation party and she uses it to draft her patient notes. Listen to more ways she uses AI in her practice and how others could.  

    Liza Amlani: Retailing and Marketing Your Optical

    Play Episode Listen Later May 7, 2024 16:18


    Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear." 

    Dr. Caitlin Reghetti: Supporting Patient Education With a Great Design

    Play Episode Listen Later Apr 17, 2024 20:52


    Several years ago, Caitlin Reghetti, OD, merged her interests in patient education with her skills for design and explaining things clearly. Believing that great design reinforces the quality content that doctors provide to patients, she branched out into a design business--DrReghettidesigns.com. Here, other eye care professionals can select forms, brochures, flyers and more to customize for their own offices. 

    Dr. Sara Varghai: Cracking the Hiring Code

    Play Episode Listen Later Feb 27, 2024 22:04


    In this episode of WO Voices, Dr. Sara Varghai of Nova Optique + Eyecare in Arlington, Virginia, discusses how she finds the right staff fits for her practice, ensuring efficiency and collaboration between her entire team. 

    Dr. Shira Kresch: A Specialty Lens Practice Start

    Play Episode Listen Later Feb 20, 2024 23:10


    Shira Kresch, OD, MS, FAAO, opened Michigan Contact Lens in Oak Park, Michigan, in the fall of 2023. Hear her explain how she determined there was a need for a contact lens specialty practice, how she discovered her passion for scleral lenses and where she compromised and where she didn't to get this practice off the ground. 

    Dr. Janelle Davison: A Systematic Approach to Goal-Setting

    Play Episode Listen Later Feb 6, 2024 20:45


    Janelle Davison, OD, of Smyrna, Georgia, uses goal-setting as a tool to help her expand her bandwidth, make an impact, leave a legacy and, in the process, amplify her own voice and that of others. Hear how she combines visionary thinking with practical steps. 

    Dr. Sally Halim: Feeling Sandwiched Between Tweens and Parents

    Play Episode Listen Later Jan 17, 2024 24:10


    Sally Halim, OD, of Woolwich, New Jersey, is feeling the squeeze between counting on her parents to help get her manage the hectic schedules of her tween children and also worrying about what they can do.  Hear how she's organizing herself and what it means she has to let go of during her years as part of the "sandwich" generation. 

    Dr. Brenda Montecalvo: Helping Students - and Their Parents - Succeed in School

    Play Episode Listen Later Jan 10, 2024 19:57


    Brenda  Montecalvo, OD, FCOVD, FAAO, FCSO, is an optometrist and vision therapist in Beaver Creek, Ohio. She's the author of Visual Secrets for School Success, and in this podcast, she explains methods she encourages chairside and in vision therapy to help student use all of their visual skills for academic success.  

    Dr. Neda Gioia and Dr. Julie Poteet: Bringing Nutrition Into the Conversation With Every Patient

    Play Episode Listen Later Nov 29, 2023 19:28


    Dr. Neda Gioia and Dr. Julie Poteet talk about a new certification program to deliver much-wanted nutrition education to patients. The Certified Personalized Nutrition Certification is available at significant savings to members of the Ocular Wellness and Nutrition Society.

    Dr. Melissa Barnett and Dr. Leslie O'Dell: 2023--The Year of Dry Eye

    Play Episode Listen Later Nov 21, 2023 21:37


    In this WO Voices podcast, Melissa Barnett, OD, FSAO, FSLS, FBCLA, talks with Leslie O'Dell, OD, FAAO, about the places where their careers have overlapped - particularly in dry eyes. Hear them talk about their work with the Intrepid Eye Society, Tear Film and Ocular Surface Society and more. 

    od barnett dry eyes faao fsls melissa barnett
    Dr. Kaitlyn Duran: New Grad's Time Management Skills Allow Her to Maximize Priorities

    Play Episode Listen Later Jul 18, 2023 22:09


    Kaitlyn Duran, OD, is a 2023 graduate of Indiana University School of Optometry, where she mastered time management skills that allowed her to focus on her studies, her competitive running and her husband. She details the apps and strategies she uses to stay organized and how the discipline will help her as she starts her career and pays off student loans. Congratulations, Dr. Duran - and the class of 2023. Can't wait to see what you do! 

    Dr. Neda Gioia and Rebecca Treen: The Growing Interest Among Students and ODs on Nutrition and Wellness

    Play Episode Listen Later Jun 27, 2023 24:23


    In this episode, Neda Gioia, OD, CNS, FOWNS, CFMP, of Shrewsbury, New Jersey,  and the new president of the Ocular Wellness and Nutrition Society, talks with Rebecca Treen, an OD candidate with the class of 2026 at SUNY College of Optometry, on how wellness and nutrition resonate with today's students, patients and a growing number of health care providers. 

    Dr. Kerry Giedd: Helping Patients Along Their Presbyopia Journey

    Play Episode Listen Later May 2, 2023 19:06


    Kerry Giedd, OD, of Eola Eyes in Orlando, Florida, talks about the opportunities with presbyopes and emerging presbyopes. With more treatment and contact lens options available today, there's more that optometrists can do for their patients. 

    Dr. Maria Sampalis: Find Your Voice and Expand Your Influence

    Play Episode Listen Later Apr 25, 2023 20:54


    Maria Sampalis, OD, is founder of Corporate Optometry on Facebook and practices optometry in Cranston, Rhode Island. She talks with WO about how she began to fill an information gap for corporate-affiliated ODs and where that has taken her, as well as what she has learned from the experience. 

    Carissa Dunphy: Maximize What Your Opticians Bring to the Practice

    Play Episode Listen Later Apr 18, 2023 23:22


    Carissa Dunphy, ABOC , founder of opticiannow.com and a marketing specialist at PECAA, brings her wealth of experience as an optician and a marketer to this podcast. Listen as she describes the important role that opticians can play as often the final touchpoint of a patient's visit. 

    Beth Lachance: How Could a Medical Virtual Assistant Help You?

    Play Episode Listen Later Apr 5, 2023 24:25


    Beth Lachance, chief executive officer of REVA Global Medical, talks about the increasing demand on her company to provide medical and optometric virtual medical assistants to help with front office or back office efforts. If you've wondered whether a virtual medical assistant can benefit your practice efficiency, how much it could cost and how your staff might react, take a listen. 

    Dr. Melissa Barnett and Ukti Vora: Teleoptometry - From COVID Necessity to a Future Reality

    Play Episode Listen Later Mar 22, 2023 20:54


    In this episode, Melissa Barnett, OD, FAAO, FSLS, FBCLA,  and optometrist Ukti Vora, MBA, MOptom, FAAO, talk about how teleoptometry and where it's going. Ukti Vora, host of the podcast Nerdy Optometrist, shares the experiences of doctors who use it highly effectively to see more patients each day - in a way that's convenient for both doctor and provider. 

    Dr. Ray Corbin-Simon: Relaxing Eye Misalignment With Contoured Prism

    Play Episode Listen Later Mar 7, 2023 23:35


    Ray Corbin-Simon, OD, of In Focus Vision Center & Eyecare in Piscataway, New Jersey, is on the Neurolens Advisory Board. Here, she talks about how  contoured prism helps her own symptoms of headache and fatigue and the tools that ODs have available to help patients with these surprisingly common symptoms. 

    Dr. Kara Ramsey Foster: How a Switch From Managed Care to Direct Care Improved Earnings and Satisfaction

    Play Episode Listen Later Feb 21, 2023 15:58


    Kara Ramsey Foster, OD, opened EyeCare for You in Apex, North Carolina, in 2015. A few years later, she was stressed by the feeling like she was working for managed vision companies rather than herself. So she changed to a direct care, fee for service model. Hear her explain how she did it and how she's sharing the idea with other doctors through her directcaredifference.com website and program. 

    Dr. Christine Cook and Dr. Michelle Cooper: SECO Prepares for the Future

    Play Episode Listen Later Feb 1, 2023 22:43


    For the first time in SECO's 100-year history this year, an outgoing female president will hand the gavel to an incoming female president. SECO President Christine Cook, OD, FAAO, and President-elect Michelle Cooper, OD, talk about the changing demographics of the profession, the need for representative leadership and how SECO is revitalizing its live education meeting after the pandemic. SECO will be held March 1-5 in Atlanta. Learn more here. 

    Christine Howard: A Smooth Handoff Between OD and Optical

    Play Episode Listen Later Jan 31, 2023 19:48


    Christine Howard, a licensed dispensing optician and optical manager at Eyes on Plainville, in Plainville, Massachusetts, details how this practice has created a superior handoff process. From practice goals on optical metrics, learning from EssilorLuxottica representatives and leaning into brand recommendations in the exam room, Howard shares tips for making the transition from exam lane to the optical smooth and efficient. 

    Dr. Cheryl Chapman and Dr. Cristina De La Pena: An Annual Meeting That Empowers

    Play Episode Listen Later Jan 26, 2023 26:29


    Vision Source members Cheryl Chapman, OD, of Omaha, Nebraska, and Cristina De La Pena, OD, of Houston, Texas, are headed for the annual Vision Source meeting, The Exchange, in April. Dr. Chapman has been going for years, while Dr. De La Pena went for the first time in 2022, shortly after joining Vision Source. Both go to learn and exchange ideas - and here they share tips on how they make the most of the meeting, whether it's an attendee's first time or 30th. 

    Dr. Karla Zadnik: Leader, Educator, Children's Vision Advocate and Quilter

    Play Episode Listen Later Jan 10, 2023 23:52


    Karla Zadnik, OD, PhD, is dean of The Ohio State University College of Optometry. In this WO Voices podcast, she talks about the career choices she's made, balancing marriage, motherhood and an impressive legacy of research, writing and inspiring students -- as well as her love for quilting, her creative outlet. Hear her describe her influences and the moments where doors opened and her path forward became suddenly crystal clear. 

    Dr. Millicent Knight: Empowering ECPs With Lifelong Learning Through Leonardo

    Play Episode Listen Later Dec 5, 2022 17:18


    Millicent Knight, OD, FAAO, FAARM, FNAP,  Senior Vice President, Customer Development Group at EssilorLuxottica North America, shares her passion for lifelong learning and how EssilorLuxottica is powering ECP education through its Leonardo platform.  Dr. Knight explains what's on the platform, how it can be used to fit the needs to doctors and staff members where they are, and how she would have loved to have access to this kind of a platform when she was in private practice. 

    Dr. Whitney Territo: Finding Support in Pursuing Private Practice Goals

    Play Episode Listen Later Dec 2, 2022 24:27


    Acquiring a turnkey independent practice has allowed Whitney Territo, OD, and her husband and co-owner John Manard, OD, to focus on growth and enhancing their business skills. Being part of the Vision Source network and using Vision Source NEXT has supported them at every step, she says. Hear her discussion her evolving goals from acquisition, transition and beyond. 

    Dr. Jill Saxon: Four Enduring Lessons From Being in the U.S. Navy

    Play Episode Listen Later Nov 4, 2022 17:15


    Today, Jill Saxon, OD, FAAO, is executive director, professional strategy at Bausch + Lomb. But she started her career in the U.S. Navy, leaving after eight years as a Lieutenant in the U.S. Naval Reserves. In honor of Veteran's Day, WO asked Dr. Saxon to reflect on the enduring lessons and experiences she gained from being an OD in the military. WO thanks all ODs who served and serve as a member of the Armed Forces for their service. 

    Dr. Melissa Barnett and Dr. Pam Lowe: The Opportunity With the Upcoming Presbyopic Wave

    Play Episode Listen Later Oct 6, 2022 25:12


    In this podcast, Melissa Barnett, OD, FAAO, FSLS, and Pam Lowe, OD, FAAO, note that the oldest millennials have now turned 40. That presents eye care professionals with a huge opportunity with all of these new emerging presbyopes. The doctors talk about the conversation they have with patients and the innovations in options for these patients. 

    Dr. Lauretta Justin and Alexis Meyer: Scholarship Opportunity Brings Future Into Focus

    Play Episode Listen Later Aug 3, 2022 11:59


    Alexis Meyer, entering her third year at University of California Berkeley School of Optometry, won the Optometry Divas scholarship in the summer of 2022. The scholarship -- open to women OD students -- requires that applicants develop a detailed plan. Following in the footsteps of her mother, Alexis wants to start her career in corporate optometry - and learned much more about it through this process. That was precisely Dr. Lauretta Justin's idea in creating this CEO of You scholarship. 2023 candidates can apply now at optometrydivas.com.

    Dr. Lisa Hornick and Dr. Lauretta Justin: Dive Into Dry Eye

    Play Episode Listen Later Jul 20, 2022 24:01


    Lisa Hornick, OD,  FAAO,  of Rocklin, California, received the Thought Leader Award at a recent Optometry Divas meeting for her proactive approach to dry eye. As a dry eye sufferer herself, she understands the quality of life issues. Lauretta Justin, OD, CEO and Founder of Optometry Divas, notes that as she was looking to add services to her Orlando, Florida, practice,  it quickly became clear that dry eye was the number one complaint patients had. Hear their discussion here. 

    Dr. Gabrielle Szwajca-Drewniak: Erasing Student Debt Freed Me to Do Other Things

    Play Episode Listen Later Apr 11, 2022 21:41


    When Gabrielle Szwajca-Drewniak, OD, graduated with $153,000 in student debt - with $20,000 of that compounded debt while she was in school. When mortgage brokers told her she couldn't qualify for a mortgage loan without a co-signer, she came up with an aggressive repayment plan. Last year - about two years after graduation, she had zeroed those out and opened Opt Vision Studio in Chicago, along with the first floor of the building. Minimizing student debt allowed her to jump at the opportunities that came her way, she says. Hear how. 

    Diversity Panel: Keep Conversation - and Action - Going

    Play Episode Listen Later Mar 29, 2022 32:16


    In the second part of this discussion on diversity in optometry, moderator Ruth Shoge, OD, MPH,  FAAO,  Director of Diversity, Equity, Inclusion, and Belonging at University of California Berkeley; Camille Cohen, OD,  a Pearle Vision licensed operator in  Brooklyn, New York; Damaris Raymondi, OD, of New York City, social media influencer and podcaster;  Sathi Maiti, OD, a clinical research fellow at Periman Eye Institute in Seattle, Washington; Monique Mohammed, OD, MS, an ocular disease and primary care optometry resident; and Nia Ebrahim, a student at State University of New York College of Optometry student, talk about the promising signs of change and the steps that still need to be taken to create a more equitable and inclusive environment. 

    A Roundtable on Diversity: Representation Matters

    Play Episode Listen Later Mar 21, 2022 47:03


    In this powerful roundtable discussion, five optometrists and one optometry student share their stories of the pressures of being first-generation Americans in optometry school and how and why representation matters. Hear from moderator Ruth Shoge, OD, MPH,  FAAO,  Director of Diversity, Equity, Inclusion, and Belonging at University of California Berkeley; Camille Cohen, OD,  a Pearle Vision licensed operator in  Brooklyn, New York; Damaris Raymondi, OD, of New York City, social media influencer and podcaster;  Sathi Maiti, OD, a clinical research fellow at Periman Eye Institute in Seattle, Washington; Monique Mohammed, OD, MS, who is currently an ocular disease and primary care optometry resident; and Nia Ebrahim, a student at State University of New York College of Optometry student. 

    Dr. Viola Kanevsky: What Does the "No Surprises Act" Mean to You?

    Play Episode Listen Later Mar 16, 2022 14:56


    What's in the No Surprises Act and how might it apply to optometry? Viola Kanevsky, OD, of New York, New York, president of the New York State Optometric Association, is hoping for guidance on how this can be implemented fairly in smaller practices.  Listeners can also find more information about the act from the American Optometric Association here. 

    Ukti Vora: Patients Are Ready for Telehealth. Are You?

    Play Episode Listen Later Jan 18, 2022 22:36


    Ukti Vora, MBA, M. Optom, FAAO, is director of clinical affairs at Eyecare Live and the host of the Nerdy Optometrist podcast. She joins WO Voices to talk about the advances in telemedicine and what that might mean for optometry. As patients become more tech-savvy, they will expect their practitioners to accommodate more remote and hybrid visits.  

    Dr. Ann Rhea Miller: Finding Your Marketing and Networking Support

    Play Episode Listen Later Jan 14, 2022 18:52


    When Ann Rhea Miller, OD, opened Visual Eyes in Lima, Ohio, in 2014, she was bringing a former practice back to life and knew she needed practice management guidance to make it successful. “I knew optometry but I didn't know anything about running a successful business. I wanted to join a community of successful mentors who could share their tips and strategies,” she says. Between Vision Source and support and programs from Elite vendors like Essilor, she continues to build her thriving practice. 

    Dr. Wynde Ashman: How a 30-Day Challenge Impacted Habits

    Play Episode Listen Later Dec 17, 2021 17:22


    When Wynde Ashman, OD, of Family Vision Care in Muncie, Indiana, was asked to challenge herself to present Varilux progressive lenses to patients by name, she accepted it. The 30-day challenge changed some of her habits. hear how she's presenting this option to earlier-stage presbyopes and what it has done for patient loyalty and sales. 

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