Podcasts about op3

“You know, the Dr. Pepper jingle, a year ago, there was that jingle. So I'm not going to make any claims that the jingle itself isn't great. It's a great jingle. And I do think if you analyze it, there are a lot of ways you can dissect it to actually properly represent Dr. Pepper. But I do think that the main reason it became so viral and people are still linking it to Dr. Pepper is the roll-out strategy, even though it wasn't intentional. I believe she was an influencer or an Insta or a content creator on social media who recorded a song on her phone. And there was this whole thing. It went viral and they published it in the Super Bowl or whatever it is. But I really think it's the roll-out that made it so big.” – Sami El-QuqaThis week's guest is the founder and CEO of MusicGrid, a leading sonic branding agency serving brands across the GCC and wider MENA region. With over a decade of experience in the music industry, he blends creative expertise with strategic business insight to help organizations translate their brand identity into sound. A graduate of Berklee College of Music in Contemporary Music Composition and Production, he also holds a Master's degree in International Business Management, specializing in music licensing and intellectual property in the digital age.He's worked with over three hundred brands across government, financial, and commercial sectors, leading projects that position sound as a core driver of brand recognition and emotional connection, and he's contributed to copyright legislation in Kuwait while regularly participating in regional industry events as a speaker and advisor, shaping the future of sonic branding in the Middle East.His name is Sami El-Quqa, and in this discussion, we'll be discussing why sound is a brand's most unavoidable tool. He'll reveal how to cut through marketing noise, the psychology behind sounds we can't forget, and the secrets to blending cultural heritage with modern tech. Whether you're a CEO or a creator, you'll learn how to stop being just ‘seen' and finally start being heard.And if you like what you hear and you want to support this podcast, there are a bunch of ways to do that at audiobrandingpodcast.com, including subscribing to the YouTube channel, the newsletter, writing a review, or buying me a coffee. Because this takes a lot of coffee. Thanks so much.(00:00) – Sami's Early Memories of SoundAs our conversation starts, Sami shares an early memory of sound that helped spark his musical career. “There's a TV channel that, during Ramadan, would play this jingle,” he recalls. “It was called the NBC Ramadan jingle. And I'd say that's my earliest memory… of music that not just moved me, but music that I could attach to a specific calendar day on the year.” He tells us about his studies at Berklee and how he made the jump to music licensing, and how his father's advice helped convince him to focus on sonic branding in the Middle East. “He said, ‘You know what, this is a market that doesn't really have that. If you stay in the UK or if you go back to the US, it's a saturated market. You may not be really filling a gap there,'” Sami recalls his father telling him. “There's a need for culturally relevant Middle Eastern music or Saudi or Kuwaiti music, but there was nowhere to really find that.”(11:28) – The Secret to Creating Sonic IdentitiesSami tells us more about culturally authentic sonic branding in the MENA region vs the West, and his perspective as someone who's been on both sides. “Even Hollywood movies,” he says, “sometimes for us here in this region, when we watch a clip of a Hollywood movie and they're in the Sahara Desert, the music is often off. We call it Orientalist or Aladdinesque.” We talk about his early career in sound and how hiring an orchestra helped give a sonic brand launch an extra boost. “For the launch,” he explains, “they wanted something grand and prestigious. So we worked with an orchestra in Europe to record and film a launch film and a performance of that sonic identity…. people not only became more aware of the brand Trolley, but they are able to remember it more because of the launch film.”(20:16) – Blending Heritage with ModernityThe first half of our conversation comes to a close as Sami tells us more about the branding process and how it can change depending on the industry. “When we work in finance,” he says, “a lot of brands are looking to be digital first. That's a big initiative when it comes to finance, because their most important touchpoint is their phone app.” We discuss how each campaign's approach can depend on its region, and how the younger generation is increasingly blurring those geographical lines. “There's a large cultural influence everywhere from North America, from England,” he explains, “so often [being] modern means being attractive to the younger generation who doesn't only speak Arabic, but their second language is English, and they're also influenced by Western culture.”Episode SummarySami shares his early memories of impactful music and jingles.The process of developing sonic identities through client workshops.Sami discusses how to merge cultural heritage with modern soundscapes.Tune in for next week's episode as we discuss how Sami fused traditional and high-tech sound for the Kuwaiti Stock Exchange's sonic logos, his approach to implementing an effective branding strategy, and the dramatic changes he's seen in the audio industry just within the past seven years.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We focus on Tom Coyne's management of a golf course and his assertion that professional golf has become increasingly removed from everyday golfers. I describe how my father introduced me to golf and how links golf in Ireland changed my life. Tom argues against rolling the ball back and supports bifurcating equipment to protect the game for ordinary players. We discuss the current messy state of professional golf, its entertainment value, and the widening gap between elite earnings and weekend play. Tom shares personal details about books, music, retirement plans to play and read more, and a last meal choice of pizza. We close by urging listeners to play golf, enjoy the game, and be kind.Companies mentioned in this episode:Painted Hills Natural BeefCharles SchwabUnited States Golf Association (USGA)AdvilRocco's PizzaThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Guidance on how to enter and succeed in barbecue competitions, accompanied by pragmatic counsel for aspiring competitors. I delineate procedural and attitudinal recommendations, advising entrants to embrace incremental victories, hone category-specific skills, and persist despite the vicissitudes of judging that render outcomes unpredictable even for seasoned teams. We elucidate the social and familial dimensions of barbecue, describing how collaborative roles, shared tasks, and home cooking rituals reinforce both professional practice and personal gratification. I reflect on experiential subtleties such as palate variability and the etiquette of tasting other teams' offerings, urging restraint and constructive feedback rather than corrosive criticism. We relate illustrative anecdotes that underscore humility and delight in the craft, and we affirm that barbecue continues to provide daily pleasure and communal connection. Ultimately, I exhort novices to view competition as a learning trajectory, to cultivate patience, and to measure success by continual improvement as much as by trophies.Companies mentioned in this episode:Painted Hills Natural BeefThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We state at the outset that competitive barbecue is often decided by the luck of the judge, and that judge variability can affect results as much as cooking skill. I advise beginners to learn the sanctioning rules thoroughly, follow allowed equipment and garnish rules, and study presentation standards. We recommend joining a team or observing contests to learn timing, box setup, and judge expectations. I emphasize making a strict timeline, bringing reliable gear and enough charcoal and wood, and preparing for weather and lighting. We stress photographing boxes, recording scores, and refining technique from contest to contest while remaining persistent despite setbacks.Links referenced in this episode:paintedhillsnaturalbeef.comheritagesteel.usgunterwilhelm.combarbecuenationjt.comoregondungeness.orgThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I begin with the principal point: Tom Coyne took charge of a nearly one‑hundred‑year‑old nine‑hole course in Sullivan County and now co‑owns and operates the club. I speak with him about running daily operations, from mowing the fairways to managing payroll and the tiny pro shop. We describe how a new logo and merchandise became a vital revenue stream for the club. Tom outlines plans to add a driving range and a putting course to increase local access to golf and to revive the community. I also cover his editorial work with the Golfers Journal and his forthcoming book, Of Course Called Home. We invite listeners to learn more, buy a nonresident membership, or support the club through the website.Links referenced in this episode:schwab.combirdieball.comlangdonfarms.compaintedhillsbeef.comgrillagrills.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you sent out a survey and got zero replies, that's actually an answer — it means you aren't connecting with your listeners or you asked the wrong thing. I know that stings, but hey, congrats, you found the sound of crickets. We need to sell the survey better, tell people how their answers will make the show better, and ask specific questions instead of "give feedback." Be persistent, offer a small prize, shout out anyone who helps, or take voicemails if forms feel stiff. I even tell a yellow-roses story to show that nice gestures alone won't cut it. If you want, I can help — we can fix this together.Takeaways:I put out a survey and got no answers, and that told me we are not connecting with listeners.We learned silence can be useful: it shows either a weak connection or bad positioning of the ask.I tell podcasters to sell the survey like an ad, explain benefits clearly, and ask more than once.I used the yellow roses story to show doing what you think is romantic can miss the point entirely.I advise asking specific questions, giving shout outs to responders, and using voicemail if forms flop hard.Links referenced in this episode:podcastconsultant.comschoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“My grandfather used to say, aim for the moon and you might catch a star on the way down. And at his funeral, I gave a sort of eulogy and told everyone this story and said, ‘I assume everyone's heard this one from him because he was a storyteller.' There were about a hundred people there, and they were like, ' No, we've not heard that story. But afterwards, fifteen, twenty people did come up to me and say, ‘He sent me a letter, and he told me this, a different thing. And he told me that…' And I guess one of my biggest inspirations, which is why I try and mentor, because I think he mentored me without saying, ‘Greg, I'm mentoring you.' But I've realized that I need to mentor people, and actually, I think all of us need to mentor and to be mentored.” – Greig WattsThis episode is the second half of my conversation with author, songwriter, and music publisher Greig Watts as we discuss bridging the gap between creativity and the practical side of business, his tips for dealing with the inevitable rejections that come in the music industry, and how a teacher who literally washed kids' mouths out with soap influenced his own approach to teaching students.And if you like what you hear and you want to support this podcast, there are a bunch of ways to do that at audiobrandingpodcast.com, including subscribing to the YouTube channel, the newsletter, writing a review, or buying me a coffee. Because this takes a lot of coffee. Thanks so much.(00:00) – Balancing Art and BusinessAs the second half of our conversation starts, Greig tells us about some of the early influences that turned him both towards and, to some extent, away from sound. “I remember having my school's careers interview,” he recalls, “and they said, ‘What do you want to be?' ‘A songwriter and a business person.' And they were like, ‘No, you need a job.' And I was like, ‘songwriter.' And eventually I sort of said, ‘Well, you know, I am running my own business, and I am writing songs.'" He talks about the wisdom his grandfather shared with him and how he now mentors other musicians, including teaching them that rejection isn't a personal failure. “It's not that you're not good enough,” he explains, “it's that someone else's song fitted [the project] better than yours. That means you could have had the best song, but their song fitted the criteria, so [your] song can still go somewhere else.”(12:51) – Keeping the Dream AliveGreig tells us about his first book, originally written during COVID-19 when he wanted to share what he's learned with his children. “It's called Keeping the Dream Alive, [because] I'm a dreamer. So that's the main thing. But then it has the subtitle of A Songwriter's Guide to Overcoming Rejection, Finding Success, and, most importantly, I think, Enjoying the Journey Along the Way.” We discuss the power of sound and one particularly poignant memory of his grandmother, who suffered from dementia in her later years. “They'd just done their Christmas nativity play,” he recalls. “So I said to them, ‘Why don't you sing ‘Silent Night?'' And so they sang ‘Silent Night,' and up she sat, and she sang it with them. And then at the end, when we'd finished, she sang a verse that we never even knew.”(24:06) – The Difference Teachers MakeAs our conversation wraps up, Greig shares his own thoughts about the power of sound, and how deeply it can connect us with the past. “As a 35-year-old man,” he recalls hearing the 1970s Incredible Hulk theme for the first time in years, “I started crying, and I was like, ‘Why am I crying? I don't know why I'm crying.' And then I remembered I used to watch this when I was seven, and I always used to feel sad at that point. So the memory thirty years later triggered the same emotion.” He talks about the impact teachers have made on his life, both good and bad, and how he strives to use the lessons he's learned from them while teaching the next generation of songwriters. “They will never hear me shout at them,” he says. “I might shout an instruction across to just make sure, but not an aggressive shout because that's not my job. My job is to give them instructions, then they go out and do it.”Episode SummaryGreig shares how his grandfather inspired his mentoring philosophy.Our conversation about how neurodiverse people can excel in creativity.The importance of understanding the business side of songwriting.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This podcast episode delves into the complexities and nuances of contemporary golf, featuring a candid discussion with the esteemed Gary Van Sickle. We engage in a dialogue that traverses topics ranging from the evolution of golf media to the implications of player injuries, particularly focusing on the challenges faced by renowned golfer Tiger Woods. The conversation further illuminates the changing landscape of golf journalism, highlighting a perceived decline in substantive coverage and a shift towards entertainment-driven narratives. Additionally, we explore the contrasting dynamics within different golf tours, including the PGA Tour and the LPGA, and the implications of evolving media practices on audience engagement. Throughout our discourse, we aim to shed light on the intricate interplay between tradition and innovation within the realm of golf.Links referenced in this episode:sportsillustrated.comthegolfshow2.0.comCompanies mentioned in this episode:Golf Worldsportsillustrated.comTGLPGA TourLPGA TourThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The central theme of this podcast episode revolves around the exploration of culinary passions and personal anecdotes shared by our esteemed guest, Megan Day, a prominent figure in the barbecue realm. Throughout the discourse, we engage in a profound dialogue concerning her admiration for historical figures, specifically the intrepid Amelia Earhart, and the culinary delights she would prepare for such a distinguished guest. Furthermore, we delve into Megan's aspirations and reflections on her journey within the competitive barbecue landscape, discussing the intricacies of mastering techniques and the influence of mentorship from established barbecue icons. Additionally, the conversation traverses personal insights, ranging from favorite culinary experiences to the challenges faced in both professional and personal realms. We conclude with a light-hearted yet meaningful exchange about aspirations, favorite foods, and the essence of enjoying life's simplicity, leaving our audience with not only culinary inspiration but also a reminder of the importance of kindness and connection.Links referenced in this episode:BurntFingerbbqBurntFingerMeganCompanies mentioned in this episode:Painted Hills Natural BeefBronson'sBurnt FingersThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The salient focus of this podcast episode centers on the remarkable journey of Megan Day from Burnt Fingers Barbecue, as she elaborates on the origins of her barbecue brand and her experiences within the competitive barbecue circuit. Megan shares the intriguing anecdote behind the name "Burnt Fingers," emphasizing the communal joy of cooking and the unanticipated risks associated with culinary enthusiasm. Throughout our discussion, we delve into the evolution of barbecue competitions, examining how shifting flavor profiles and the quality of ingredients have influenced the outcomes in recent contests. We also explore the significance of family engagement in barbecue culture, particularly how Megan's children are following in her footsteps, albeit with their own aspirations. Ultimately, this episode serves as a testament to the passion, creativity, and community spirit inherent in the world of barbecue.Links referenced in this episode:oregon dungeness.orgheritagesteel.usburntfingerbbq.compigpowder.comCompanies mentioned in this episode:Painted Hills Natural BeefOregon Dungeness Crab commissionBurt Fingers BarbecuePig PowderHeritage SteelWeston KiaThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The podcast episode delves into the current state of professional golf, emphasizing the recent evolution of the FedEx Cup and the implications of the PGA Tour's modifications. The hosts, Jeff Tracy and Gary Van Sickle, engage in a thoughtful dialogue regarding the perceived diminishing relevance of the FedEx Cup in the eyes of the average golf enthusiast. They articulate concerns that the tournament's structure has become overly convoluted, detracting from its excitement and accessibility. The duo further explores the broader ramifications of the PGA Tour's shift towards elevated events and its impact on traditional tournaments, posing critical questions about the sustainability of these changes in the long term.Links referenced in this episode:birdieball.comsneldoffgolf.compaintedhillsbeef.comCompanies mentioned in this episode:LPGAWeston KiaBirdie BallSnell GolfKathy BissellCosta RicaLivFedExPGA TourCorn FerryPainted HillsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Do You Know of a Tool?I was scrolling Reddit the other day when I saw someone ask if there was a tool they could use to write their podcast script. I couldn't help myself. "Yes," I said. "Your brain." Maybe that was a little snarky. Okay, it was a lot snarky. But I stand by it.Here's what I'm seeing more and more: people are "AIing" themselves right out of their own show. It usually goes like this. Someone finds a YouTube video that worked well for another creator. Instead of watching it and asking, "how can I do this in my own way and still sound like me," they grab the transcript, feed it to their favorite AI tool, and say "write this in my voice." And on YouTube, where the algorithm rewards volume over connection, it kind of works. Then they ask AI to whip up a thumbnail that looks suspiciously like the original, because on YouTube it really is all about the thumbnail. The problem is, the person doing this often doesn't fully understand what they're now saying on camera or on mic.Getting My Electronics DegreeThat reminds me of my lab partner Gary from college. My first degree, before I got into teaching, was in electronic engineering. I'm pretty sure I only got that associate's degree because of Gary. He was brilliant. I understood the math fine, but the electronics side threw me constantly, so Gary did the heavy lifting, I copied his work, and I walked away with a diploma and not much real understanding of electronics. That's exactly what happens when you let AI be your thoughts instead of your tool. You end up reading someone else's words with all the warmth of a bored McDonald's drive-through worker, then wondering why nobody connects with it. You can't be a thought leader on somebody else's thoughts. Think about how backwards that is. And if that approach ever landed you a speaking gig, then what? You'd have to ask AI to write the speech too.But AI Helps Me Do So Much More!I know the counterargument: AI helps you get so much more done, so much faster. I get it, I use it too. But think about two bowls of mashed potatoes. One came out of a box. The other is Grandma's, hand-mashed with a stick of butter and a healthy amount of salt. I grew up on the boxed kind. It's fast, it's easy, and it's fine. But nobody goes back for seconds on boxed potatoes. Grandma's bowl, you eat until it's empty and your stomach hurts. That's the difference. When you let AI write your content, you're serving your audience the boxed version, and they can tell.They Come For the Content and Stay For the HOSTHere's the thing people forget: listeners come for the content, but they stay for the host. My very first podcast, years before the School of Podcasting existed, was called The Marketing Musician. I'd meet listeners of my current show who'd bring it up, and I'd assume they were musicians too. Almost every time, the answer was "no, I don't play anything, I just think you're funny." They didn't stick around for the topic. They stuck around for me. If you let AI take over as the host of your own show, you're left with nothing but AI. And if I don't need you anymore, I don't need your show either. I can just go ask AI the question myself.How I Use AISo here's how I actually use it. I don't let AI write my scripts. I let it help with research and organization. For my next School of Podcasting episode, I recorded my reflections on the Empowered Podcasting Conference by just talking into a microphone. No outline, just a brain dump, the way you'd brainstorm out loud. I ran that recording through Otter to get a transcript, then asked AI to pull out the main topics I'd already talked about and organize them in a way that flowed better, since I knew I'd circled back and added points out of order. I asked for a list of bullet points from what I'd said. Not new content, just my own words organized better. And honestly, it came out better than my original brain dump. I also lean on AI for images, because if I had to design my own graphics, you'd be looking at stick figure theater. Use AI for the things you're genuinely not good at, but keep yourself in your own podcast.Need Help With Your Podcast?If you're just getting started and thinking, "Dave, I don't even know where to begin with any of this," you know where to find me. Head to schoolofpodcasting.com and use the coupon code LISTENER for a discount on a monthly, quarterly, or yearly membership, and you can work directly with me and the community there. We've got step-by-step tutorials to walk you through everything. I've been doing this for over 20 years, I love helping podcasters, and I can't wait to see what we build together. I want to be your podcast consultant.Key takeawaysUsing AI to write your script in "your voice" strips out the one thing listeners actually stick around for: you.People come for the topic, but they stay for the host — lose the host, and you're just competing with AI itself.Use AI for research, organizing your own ideas, and things you're not skilled at (like graphics) — not for generating your content from scratch.A good process: record a brain-dump, transcribe it, then ask AI to organize and summarize your own words rather than write new ones.Links mentionedschoolofpodcasting.com — use coupon code LISTENERThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You drop off your engagement ring to be repaired. You get a handwritten paper ticket. No confirmation, no updates, no idea when it's coming back. For something with that much value, it's a stressful experience. And for everyday items, that same friction is often enough to make people skip the repair and buy new instead.In this episode of HappyPorch Radio, Barry O'Kane speaks with Emily Watts, founder and CEO of Coblr, a company building the digital infrastructure to connect and power the repair economy for the first time.Emily spent years in corporate operations, was COO of a scheduling startup that sold to Toast, and then did something unusual: she ran her own mail-in repair business for two years, not as the endgame, but to understand the problem from the inside. What she found was an industry running on software from the early 2000s, brands managing repair manually even at scale, and consumer intent dying because the process was just too much hassle.Her thesis is simple. She compares repair to resale: shopping secondhand used to mean sorting through racks at a charity shop. Technology removed that friction and the market exploded. Emily believes repair is sitting in the same place right now, with the demand already there but held back by a broken experience. Coblr's job is to fix the experience.✨ In this episode:Emily explains why repair is where resale was before technology removed the friction, and why she thinks the same growth is comingWe hear how she ran her own mail-in repair business for two years to understand the problem before building the softwareEmily describes how Coblr gives repair providers purpose-built software to replace legacy tools and automate the administrative work that costs them at least eight hours a week. For consumers, it's a little like a Domino's Pizza Tracker for your repair: status updates, text notifications, and full transparencyBarry and Emily discuss how brands can embed repair into customer service, retail, and online channels without building anything in-houseEmily explains the aligned incentives: brands get loyalty and data, repair providers get consistent revenue, consumers get a modern experience, and items stay out of landfillWe hear about Sal, Coblr's AI diagnostic tool that can assess damage from a photograph and estimate the cost of a fixEmily shares how repair providers in Coblr's network are making 20% more monthly revenue and scaling their teams for the first time

“I've been, so one of my writer friends who I published, a guy called Ian Kerner, he was one of the producers behind “Never Gonna Give You Up” by Rick Astley and “Stay Another Day” by Seventeen and Kylie. He was a big producer, and I took him to Eurovision. He was the first person I went with, and he turned to me and said, ‘This is the biggest thing I've ever done.' And I'm sitting there thinking, ‘But you were number one in America with Rick Astley.' Yet he's saying that he meant the show. The show was, ‘I've never been, it's like the Olympics. It's that big.' And then you want to go back every year. Every time I take someone new, they're like, ‘I'll come back next year. I'm trying to get in next year.'” – Greig WattsThis episode's guest is one half of the UK-based writing, production and publishing team DWB, and in recent years, he's successfully hosted several songwriting camps, catering to Asia and Eurovision. The triumph of these camps and the songs they produced has established him as an expert in the fields of songwriting for the Eurovision Song Contest. Since 2016, he's supervised eighteen Eurovision entries across eleven consecutive years, along with approximately 80 national finalists within that time frame. His expertise has also led to him becoming a sought-after conference speaker, panelist, and moderator; he was the Music Consultant for Eurovision for the BBC for 2019, and he's just released his first book, Keeping the Dream Alive, which has already become an Amazon bestseller.In this conversation, we explore the moments when he nearly walked away from music, the power of reconnecting with the sounds that first moved him, and why he believes creativity is less about ego and more about connection. His name is Greig Watts, and we talk about using Eurovision as a strategic launchpad and how understanding the business of music can protect the soul of it. If you've wondered how sound becomes strategy, or how resilience turns into resonance, this episode is for you.And if you like what you hear and you want to support this podcast, there are a bunch of ways to do that at audiobrandingpodcast.com, including subscribing to the YouTube channel, the newsletter, writing a review, or buying me a coffee. Because this takes a lot of coffee. Thanks so much.(00:00) – Greig's Transition to SongwritingOur conversation starts off with Greig's early memories of sound, particularly how, as a toddler, Manfred Mann's “Do Wah Diddy Diddy” became part of the soundtrack of his life. “Whenever I hear that song,” he explains, “my great-grandmother Goodman pops back into my head, and I can only have been three at the time, but it's a real, definite memory, and I think I've got lots of those memories.” Greig tells us how his career in sound began, including how he turned down a record deal as the lead singer to follow his true passion. “What I really wanted was the songwriting,” he tells us. “It wasn't to be a front person… I was kind of getting engaged to my first wife, and I was like, I don't really want to go to Japan and be a front person in a band. I want to be a songwriter.”(14:05) – Eurovision and the Global MarketGreig tells us about his work with Eurovision and what it's taught him about bringing new musical acts to the world. “We organized our own songwriting camp,” he recalls, “and asked people to come. Probably had thirty people out there, and that's how we got our first entry for Norway. And since then, we've had an entry every year, and actually we've had 18 entries in 11 years.” We discuss his work with boy bands, J-pop, and K-pop artists, and how the international pop scene's shifted in recent years. “Japanese [artists] don't tend to come out of Japan so much,” he explains. “It's a big market, they're not so bothered about that. But Korean culture, the government is funding Korean culture coming out. That's why we're getting, you know, Squid Game. That's why we get lots of Korean films.”(28:41) – Greig's Reflections on CreativityWe discuss how Greig's career almost took a turn away from sound, and what it took to bring him back into the industry. “Eventually, I kind of felt I needed to take a year off,” he tells us, “but I wasn't going to say that. I kind of knew it, and eventually, about two years later, my wife said, ‘You need to finish now. You need to go and take a year off.'" He talks about his foray into banking, and the breakthrough that cemented his career as a songwriter. “We did say, give me a year and if I'm not making money by the end of the year, then I go back to the bank… On month twelve, I got offered a job to set up a publishing department of a record label, which meant as a songwriter, I suddenly had income.”Episode SummaryGrieg's shift from band member to songwriter and music consultant.His insights into the Asian music market and its dynamics.Our discussion on how sound influences our feelings and memories.Tune in for next week's episode as we discuss the valuable lessons his grandfather shared with him and others in his life, how neurodiversity can almost be an advantage when it comes to certain industries, and why being the best songwriter doesn't necessarily lead to the most success.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the podcast for alpaca people!In this episode, hidden among the everyday ordinary, we sometimes bump into a special moment with our alpacas. We need to watch for them, enjoy being present, and appreciate them. They need marking in some way, even if it is a mental note in our memories or a digital note in our electronic brains - those phones we carry around with us all of the time.This is the link to Millie getting stuck in the mudThanks for listening, and I hope you enjoyed it.You can contact me by email - steve@alpacatribe.com - or leave me a voicemail from your browser.Alpaca Tribe is hosted and produced by Steve Heatherington of Waterside Voices. Recorded and edited by me using Hindenburg Pro. No Auphonic this time, though I usually use it to help me polish the audio and let their AI tools handle some noise and EQ for me. The content is all mine.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In our conversation with Mark Shupe, author of "The Moneyball Method: A Middle-Class Manifesto for Objective Investing," we delve into the essential principles of objective investing and the fallacies surrounding traditional financial advice. Shupe elucidates the significance of understanding money, prices, markets, and profits, emphasizing that money should not be demonized but rather respected for its role in facilitating production and value creation. He introduces the concept of "risk capacity," which shifts the focus from conventional notions of risk tolerance to a more personalized assessment of how much one can afford to lose. The discussion further explores the importance of cash flow management and the critical role of time in achieving investment success, challenging the prevailing belief that beating the market is paramount. Ultimately, this episode serves as a clarion call for middle-class investors to adopt a rational, evidence-based approach to investing that prioritizes personal values and long-term goals.Show notes with links to articles, blog posts, products and services:The Moneyball Method: A Middle-Class Manifesto for Objective Investing (book)The Moneyball Method blog on SubstackThe Moneyball Method on YouTubeMoneyball: The Art of Winning an Unfair Game - WikipediaMoneyball (film)David Loeper - Wealth ManagementJohn Tamny on Twitter (X)Rick Rescorla - WikipediaHeart of a Soldier - Simon & SchusterEpisode 114 (56 minutes) was recorded at 2200 Central European Time, on August 23, 2026, with Alitu's recording feature. Martin did the editing and post-production with the podcast maker, Alitu. The transcript is generated by Captivate Assistant.Easy listen to The Secular Foxhole podcast in your podcast (podcatcher) app of choice, e.g., Apple Podcasts, Spotify, Amazon Music, Listen Notes.Even better is to use one of the new podcast apps, on Podcast Index, supporting the Podcasting 2.0 initiative, and Value for Value model, by streaming Satoshis (bits of Bitcoin), and sending a Boostagram (digital telegram with a donation of sats).Check out the Sam Sethi's new service called, TrueFans. Become a fan of our podcast there. Listen to The Secular Foxhole podcast, "and pay the price you want for the value you hear."This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This podcast episode delves into the intricate world of hot sauces, highlighting the essential notion that the selection of a singular, optimal sauce can significantly enhance culinary experiences. I engage in a profound dialogue with John Hallner, who is affectionately referred to as the hot sauce sensei, accompanied by my co-host, Ms. Leanne Whippen. Together, we explore the diverse array of hot sauces available, discussing the merits of various flavors and ingredients, while underscoring the importance of reading labels to ensure quality. Hallner emphasizes the value of a well-balanced pepper blend sauce tailored to individual heat preferences, further elucidating the nuanced relationship between sauces and the foods they complement. Ultimately, we advocate for the exploration of new flavors, encouraging listeners to expand their palates and embrace the myriad of options that exist within the realm of hot sauces.Links referenced in this episode:hotsaucecookbook.comhotsaucebloggerhotsaucesenseiCompanies mentioned in this episode:Painted Hills Natural BeefTabascoSrirachaHeinzKraftDirty Dick's Hot Pepper SauceSpicy SharkThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The central theme of this podcast episode is an in-depth exploration of the intricate relationships between hot sauces, salsas, and barbecue sauces, as articulated by our esteemed guest, John Hallner, the Hot Sauce Sensei. In our discussion, we delve into the culinary elements that define these condiments, emphasizing how their foundational ingredients such as peppers, vinegar, and sweetness contribute to their unique flavor profiles. Hallner elucidates the distinctions and commonalities among these sauces, drawing attention to how regional variations influence their composition and culinary applications. Furthermore, we examine the burgeoning trend of hot honey and its rising popularity in contemporary cuisine, alongside the complexities of balancing heat and flavor in homemade sauces. This episode promises to enrich our listeners' understanding of flavor dynamics, ultimately guiding them toward crafting their own signature sauces.Links referenced in this episode:paintedhillsnaturalbeef.combarbecuenationjt.comoregon dungeness craboregondungeness.orgheritagesteelhammerstahl.usCompanies mentioned in this episode:Painterdale's Natural BeefYellowbirdGator HammockSwamp DragonInstacartTabascoSweet Baby RaysHeritage SteelWeston KiaHammerstahlSpicy SharkUnderwood RanchesThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Should You Publish a Bad Interview? (Even If It Hurts Their Feelings)You just finished recording. The audio is clean, the guest showed up on time... and the conversation was completely forgettable. Do you publish it anyway, or do you tell your guest "no thanks" and risk an awkward, guilt-ridden conversation?A Reddit question kicks off this episode: a new podcaster recorded an interview that just wasn't interesting, and now feels guilty about shelving it. I break down why that guilt is misplaced, how to spot the guests who never cared about your audience in the first place, and the exact line you can use to say no without burning a bridge.In this episode, Dave covers:Why a "meh" episode is sometimes on you, not the guest — and the research questions to ask before you ever hit recordHow to spot a guest who wants to pitch himself to you instead of serving your listenersThe pre-interview trick that saves you from wasting a full hour on a guest who isn't a fitThe exact script to use when you have to tell someone their interview won't airWhy setting the "I reserve the right not to publish" expectation up front makes the hard conversation so much easierThe goalie mindset: why protecting your audience from mediocre content matters more than one guest's feelingsA line worth remembering: "Do I want one stranger mad at me, or my entire audience going, 'Is it time to swipe left and unsubscribe?'"If you're building (or fixing) your podcast and want help with exactly this kind of decision, Dave's been coaching podcasters for over 20 years at School of Podcasting. Use coupon code LISTENER for a discount, backed by a 29-day money-back guarantee.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“And I did get to do a session with Count Basie and his orchestra. You know, it's a lot easier to record people that play well than people who can't play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones, you got to use the right techniques and so forth, and don't overload the microphones. But these great players are much easier to record than mediocre players with the same equipment.” – Robin GulcherThis episode is the second half of my conversation with sound designer Robin Gulcher as we discuss how room tone can make or break recording quality, Robin's advice to film students on making the best use of sound, and his memorable recording session with a bagpipe-and-jazz band.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Importance of Dynamic RangeAs the second half of our discussion begins, Robin reveals when and how commercials became so much louder than the shows we're watching. “That was sort of intentional,” he explains, “because back when radio and television were broadcast through the air, the way they could increase their advertising rates was getting to more people. And since the [signal] of a compressed commercial is denser, it could travel through air farther.” He tells us about his work with film directors, and the dangers of overlooking the importance of room tone in a recording session. “The director that I was working with said, ‘You know, in this digital age, we don't need to stop and take the time to do the room tone because you can just do your digital stuff.' I said, ‘Yeah, but the problem with that is, what do the actors do between sentences? They breathe. So that's not room tone – that's breathing.'”(12:39) – Robin's Most Memorable SessionsRobin tells us about some of the artists he's recorded over the years, such as Count Basie and the Orchestra, and what he learned from setting up the microphones for a bagpipe-and-jazz jam session. “I've recorded a lot of, you know, great instrumentalists,” he tells us. “And it's just, when you're recording great players, and the Count Basie Orchestra was full of great players, it's just an easier job.” He shares the lessons he gives his students about the power of sound in marketing, and why jingles aren't necessarily his go-to branding approach. “It really cramps creativity,” he explains. “Clients say, ‘Well, I spent all that money on that jingle, and I want to hear it. I want to hear my name sung.' And so it sort of limits the agency's creativity options by selling them things like jingles.”(24:26) – Cinematic Soundscapes and Sonic LogosAs our discussion comes to a close, Robin tells us about what his work in cinematography has taught him about the power of sound. “In films, whether it's animation or drama or comedy, I think it's more environment branding,” he explains, “putting them in a space. And you know, if this particular space is seen in other areas of the movie, it sounds the same because it's the same space.” We discuss how brands can take the same approach to sonic logos, and talk about the art of creating impossible sounds. “They were in that big castle,” he recalls a climactic scene from Peter Jackson's The Hobbit trilogy, “and the dragon was in there, and no one had ever been in that space before. And the sound design team had to create something that nobody had ever heard before for that environment.”Episode SummaryWe discuss Robin's sound design approach at Columbus College.The importance of dynamic range in sound design and commercials.Exploring the untapped potential of sound in film and advertising.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The central theme of this episode revolves around the profound culinary artistry inherent in barbecue, as discussed by our esteemed guest, Tori Campbell, from Felton and Mary's Artisan Foods. Our conversation delves into the intricate processes and personal stories that shape one's barbecue journey, highlighting the significance of familial influences and the communal aspects of this cherished cooking method. Tori articulates the transformative potential of barbecuing, revealing how it elevates even the most unassuming cuts of meat into gastronomic delights through the application of low and slow cooking techniques. Moreover, we explore the emotional connections tied to barbecue, emphasizing its role as a medium for social interaction and shared experiences among friends and family. As we traverse various anecdotes and culinary philosophies, the episode serves as both an homage to the art of barbecue and a celebration of the bonds it fosters within our communities.Links referenced in this episode:Belton&Mary.comCompanies mentioned in this episode:Painted Hills Natural BeefFelton and Mary's Artisan FoodsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The central theme of today's discourse revolves around the rich tapestry of barbecue culture as embodied by our esteemed guest, Tory Campbell, of Felton and Mary's Artisan Foods. Tory elaborates on the profound legacy of his grandparents, who established a revered barbecue restaurant in Portland, and how their traditions continue to influence his culinary endeavors. We delve into the intricate interplay between heritage and innovation, as Tory recounts his journey from the familial roots of barbecue to the modern-day challenges of running a food business. Furthermore, he shares invaluable insights into the art of marketing and the significance of storytelling in cultivating a loyal customer base. Join us as we explore the depths of barbecue craftsmanship and the personal narratives that enrich this beloved culinary art form.Links referenced in this episode:paintedhillbeef.comoregondungeness.orgpaintedhillsbeef.compigpowder.comheritagesteel.usfeltonandmary.comCompanies mentioned in this episode:Painted Hills Natural BeefFelton and Mary's Artisan FoodsCampbell'sCasey's BarbecueBurgervilleOregon State UniversityWeston KiaHeritage SteelOregon Dungeness CrabPig PowderThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

So Many OptionsI've been playing with AI (Claude, ChatGPT, Grok, and an all-in-one tool called Magi ) and I finally did the thing most of us avoid: I picked one and went deep instead of bouncing between tools.Hello ClaudeIn this episode, I share what happened when I handed Claude a transcript and a few of my own blog posts and asked it to write my show notes, why I'm keeping AI on a short leash (folder by folder, not my whole Google Drive), and the bigger lesson underneath all of it: knowledge is only power when you actually do something with it.Whether it's AI, or finally plugging in that microphone that's been sitting in a drawer for three years, the principle is the same: knowing isn't the finish line. Doing is.On a Budget?I need to check and see what the difference of Claude in Magai, and a direct use of Claude. As Magai is $20 for a ton of tools, but much like many "all in one" systems, I may be missing some of the customizations.Key TakeawaysPick one AI tool and go deep, rather than chasing whichever tool looks coolest this week. They're all converging on similar features anyway.AI should polish what you've already created, not create it for you. I fed Claude a transcript and my own blog posts so the show notes would sound like me, not like generic "let's delve into a deep dive" AI-speak.Watching tutorials isn't the same as doing the work. I watch AI tutorials, then immediately try what I learned, and sometimes it's great, sometimes it flops, but either way I learn something.Start small and contained. I'm giving AI access to one dedicated folder on my computer, not my entire Google Drive, until I trust it more.The same principle applies to launching or growing your podcast. You don't need to know everything before you start. You need to plug in the mic, watch the levels move, and take the next small step.Resources MentionedMagi, the all-in-one AI tool subscription I've been testing (~$20/month)Claude, the AI tool I chose to go deep withChatGPT, Grok, other AI tools I've testedWispr Flow, the voice-to-text tool I use to dictate show notesCraig Van Slyke, AI Goes to College: aigoestocollege.comPodcasting Observations newsletter: podcastingobservations.comAudacity, free recording software mentioned in the mic-setup exampleThe School of Podcasting, weekly classes on growth and launchingWork With MeI've been helping podcasters for over 20 years. If you've got the knowledge but haven't taken the next step, whether that's launching your show or finally growing it, that's exactly what I do as your podcast consultant. Head to the schoolofpodcasting.com to join a live weekly class, or reach out about working with me directly.From the HumanI let Claude take a swing at the above show notes. I removed three of those stupid "M Dash" things, but the rest is AI. I'm not sold on how this is saving me time. It did write some social posts.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

What happens when unwanted laptops and phones become more than just an e-waste problem?In this episode of HappyPorch Radio, Barry O'Kane speaks with Elaine Brown, Chief Executive of The Edinburgh Remakery, a social enterprise and charity working at the intersection of technology reuse, repair and community support.The Remakery takes unwanted technology from businesses, securely wipes and refurbishes it, and gives it a second life wherever possible. But its mission goes beyond keeping electronics out of landfill. The organisation uses circularity to create social value too, supporting people experiencing digital exclusion, creating opportunities to learn repair skills, and providing a space where communities can come together. Earlier this year, The Remakery won a King's Award for Enterprise, the only social enterprise in Scotland to be recognised.Elaine is candid about the challenges too, including what happens when funding falls away and a growing organisation has to find new ways to sustain itself.✨ In this episode:Elaine explains how The Edinburgh Remakery combines IT reuse, repair and social impact under one roofWhy repair cafes tackle loneliness as much as landfill, with people opening up over a broken laptop or a sewing machine in ways a forced conversation never achievesWhy Elaine insists on being on the high street rather than hidden in a warehouse, and what that visibility means for behaviour changeThe challenge of building a financially sustainable model when funding falls off a cliff and turnover doesn't mean profitHow COVID gave unexpected space to test ideas that became the core of the trading modelWhat the next chapter looks like for The Remakery as the organisation finds new ways to growWhy she doesn't care how people come to The Remakery, because whatever brings them in, they leave having been part of a circular economy story

“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they're supposed to pay attention to. We talked earlier in our first meeting about this line-of-sight editing, that is, a video editing thing that they do to get the audience's eyes to move to what's important on screen. And we can do the same thing with audio. We can tell them, ‘OK, this is important over here.' And whether or not they saw it, now they know it, if that makes sense.” – Robin GulcherThis week's guest provides sound design, mixing, and recording services for Advertising Agencies, Film/Video production companies, Publishing Companies, Independent Filmmakers, and Corporate clients, and he's been the production sound mixer for countless commercial and film shoots over the years. Through his work at audibleRicochet, he's rescued imperfect recordings, crafted immersive soundscapes, and helped brands and filmmakers bring clarity and emotion to their projects. And as an adjunct instructor in the Cinematic Arts Department at the Columbus College of Art and Design, he continues to further his craft, as well as the future of the filmmakers and animators he teaches.His name is Robin Gulcher, and in this episode, he shares how sound can transform the ordinary into something memorable – and why what we hear often matters more than what we see.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Navigating the AI LandscapeOur conversation starts as Robin shares his experiences with AI sound and voices, including the surprising impact it made after one recent session. “It was a long, educational VO thing,” he tells us, “The client asked for this particular voice,… they directed it, and the voice talent sent the invoice and an AI disclaimer after the fact, and so they fired us all.” He recalls his own use of AI in a very different situation, and how it helped avoid a recording crisis. “She picked up the phone, and she was in labor,” he says about a voiceover artist scheduled to record that day. “But she picked up the phone, you know, and so what I did was, we sampled her voice, and the sentence that had this person who was coming up on stage with [a] mispronunciation, we put that in phonetically and did it a couple of times.”(13:50) – How Robin's Audio Journey BeganWe circle back to Robin's early memories of sound, and what inspired him to begin his career in audio. “Music was always in my house,” he says, “whether it was, you know, on the RCA phonograph or whether it was a couple of live players that stopped by the house and jammed and stuff. And I just grew up around it.” He tells us more about how he formed his remote studio, audibleRicochet, and how its timing coincided with the COVID pandemic. “Things had changed so much,” he explains, “and I had actually had facilities here at the house. And so, you know, if there was a snow day, I'd stay home and work and stuff. And it just became more obvious to me that we didn't need that facility.”(24:32) – The Emotional Impact of SoundAs the first half of our conversation wraps up, Robin shares his thoughts on how the power of sound shapes our cinematic experience in ways we don't fully realize. “Sometimes with sound design, you can do things that are unexpected that also help the story,” he says, “but they have to believe it, and you have to do it in a way that they'll believe it.” He gives us an example of a memorable use of sound in filmmaking from the 2014 film A Most Wanted Man: “The talking and stuff, that faded away, and the only thing you heard was his footsteps… As he got to the door to the elevator, the footsteps stopped, and then the crowd and the background went back to normal as if we went back to reality.”Episode SummaryOur conversation about the voiceover challenges and opportunities posed by AI.An exploration of the audio techniques that help guide audience focus.Robin and I discuss how sound enhances storytelling and audience engagement.Tune in for next week's episode as we discuss the surprising history behind why commercials are so much louder than television, why Robin advises his students against writing jingles, and what sonic logos can learn from the techniques used to create consistent cinematic soundscapes.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the podcast for alpaca people!In this episode, we revisit episode 241 from three years ago. Craig Constantine, a good friend from the US, called in to visit and met the alpacas. Craig has been busy travelling in Newfoundland this summer and discusses it with another friend of ours, Christi Cassidy, on her podcast Moving Along. You can also find him and his work on his website, which includes his own Movers Mindset podcast. Hope you enjoy the revisit, or catching it for the first time.Thanks for listening, and I hope you enjoyed it.You can contact me by email - steve@alpacatribe.com - or leave me a voicemail from your browser.Alpaca Tribe is hosted and produced by Steve Heatherington of Waterside Voices. I use Hindenburg Pro for editing and Auphonic for post-production polishing. These tools use a bit of AI to help things along, but the work is mine.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Self-employed people who get their health insurance through the Marketplace need to know about the ACA subsidy changes in 2026.Example: Make too much money and you'll have to pay back all the premiums you received for the entire year. For me, that means *$24,000!!!Sean Mullaney, an Advice-Only Financial Planner, joins us to discuss various ways to control taxable income and ensure you don't go over the cliff and lose all your Premium Tax Credits.Disclaimer: The discussion is intended for general educational purposes only and is not tax, legal, or investment advice for any individual. Steve and the Podcast Editor Academy do not endorse Sean Mullaney, Mullaney Financial & Tax, Inc. and their services. Key moments:(00:00) Download the free Handout: https://www.PodcastEditorAcademy.com/cliffhandout(03:41) What are ACA Subsidies and the Premium Tax Credit?(10:23) Tip #1: Delay Income(14:22) Tip #2: Accelerate Expenses(18:37) Tip #3: Contribute to HSA(24:53) Tip #4: Contribute to Solo 401(k)(28:25) Tip #5: Similarly, a SEP IRA(30:14) Tip #6: Deductible Traditional IRAs(31:41) Tip #7: Deductible SPOUSAL IRA(34:52) Get tax-free money out of your HSA(37:36) Pay yourself back from Roth IRA contributions(40:48) AVOID doing Roth Conversions(41:52) Charitable Contributions don't help(43:03) Planning for next year's health insurance(45:34) The final tip has a Difficulty Level 10 - but would work (listen for more)Resources mentioned in the show:Follow along with the free handout: https://www.PodcastEditorAcademy.com/cliffhandoutFind more at Sean's website: https://fitaxguy.comBuy the book "Tax Planning To and Through Early Retirement": https://www.measuretwicemoney.com/bookWatch the full, original, unedited webinar at https://www.PodcastEditorAcademy.com/subsidycliff*Disclosure: Steve Stewart estimates the Premium Tax Credit is worth approximately $24,000 to his family. Neither Steve nor Sean make any estimate as to how much the Premium Tax Credit or any other tax planning strategy might be worth to you or any other listener or viewer.Mentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThe Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode of Barbecue Nation, we delve into the multifaceted world of barbecue, exploring the complexities and challenges that practitioners face in both competitive and casual settings. One of the salient points discussed is the notion that while many aspire to carve out a niche in the barbecue industry, the reality is that achieving financial stability through barbecue alone remains a formidable challenge. We reflect on the evolution of competitive barbecue and the influence of social media, noting that the proliferation of similar recipes and techniques often stifles creativity among cooks. Additionally, the conversation touches upon the personal journeys of our guests, including their experiences in the barbecue community and their aspirations for the future. As we navigate these discussions, we emphasize the importance of passion and perseverance in the pursuit of culinary excellence.Links referenced in this episode:pigpowder.compaintedhillsnaturalbeef.comCompanies mentioned in this episode:Painted Hills Natural Beefpig powderMalcolm ReedAmazingRibs.comMyron TuffyMeatheadThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into discussing Spotify's Skip Ahead test, which can jump Premium subscribers past intros, outros, ads, and other promotional segments.That convenience creates a difficult question for podcasters: when a platform identifies a segment as skippable, who gets to decide what counts as an ad? Elsie and Rob discuss baked-in sponsorships, creator promotions, listener habits, Spotify video, and why YouTube's new monetization requirements make diversified publishing even more important.The episode also covers Overcast's packed feature release, including transcript tools, Replay Podcast, Smart Complete, chapter controls, and new Premium audio effects. Plus, Disney+ expands its podcast distribution deals, the show remembers John C. Dvorak, and the Flattering Ram celebrates Ana Xavier's visit to the Obama Presidential Center.Interesting things from this episodePeople & ShowsMarco ArmentThe OverlapStick to FootballHope Gets a Studio: Inside the Obama Presidential Center's Vision for Community StorytellingIn & Around Podcasting: A Platform For Indie PodcastersPodcast Measurement Is Changing. Elsie Escobar Says Creators Need a SeatBuild in Beta for the AI CuriousSynergy SquadPodcasting in the AI Era with Rob WalchPodcast Movement New York CityApps & TechnologyOvercastSponsorBlockUnwatchedUnderstanding the "Skip ahead" buttonArticles & EpisodesSpotify's new ‘skip' button could end the podcast business as we know itSpotify's New Ad-Skipping Feature Is Not Scaring Off Podcast Advertisers YetSpotify threatens industry with ad-skipping toolNew opportunities to earn and changes to the YouTube Partner ProgramTestFlight Build 1172: Smart Complete, Replay Podcast, changes to Episode LimitsATP 703: Part of a Healthy Breakfast — Accidental Tech PodcastThe Overlap signs landmark sponsorship and distribution deal with Disney+Disney Brings iHeartMedia Video Podcasts to Disney+ and HuluAdam Curry Honors John C. Dvorak's Impact in Tech Journalism on No AgendaIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The salient point of this podcast episode is the introduction of Clint Cantwell as the newly appointed president of AmazingRibs.com, a position that he has embraced with enthusiasm and ambition. During our discussion, we delve into Clint's extensive background in barbecue, exploring his evolution from a backyard griller to a pivotal figure in the barbecue community. We also examine the influence of social media on contemporary barbecue culture, highlighting the challenges faced by seasoned pitmasters in an era where digital content can sometimes overshadow years of experience and dedication. Furthermore, Clint shares his thoughts on the significance of creativity in cooking, illustrating how he integrates diverse culinary influences into his barbecue repertoire. Ultimately, this episode encapsulates the passion and camaraderie inherent in the barbecue community, as well as Clint's vision for the future of AmazingRibs.com.Links referenced in this episode:oregon dungeness.orgpainted hills natural beef.comamazingribs.comnaturalbeef.compigpowder.comheritagesteel.usCompanies mentioned in this episode:Painted Hills Natural BeefAmazingRibs.comKingsfordMeatheadHeritage SteelWeston KiaOregon Dungeness CrabPig PowderThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Does My Podcast Idea Have Legs? There's Only One Way to Find OutMost of the time, I cringe when I hear someone say "just start," because it usually sounds like advice from a person who isn't looking where they're going. Start what? For whom? Toward what goal? There is, however, exactly one situation where I will look you in the eye and tell you to just start your podcast, and it's the situation I keep running into over and over again on Reddit.Homework is Done - But Can't Press RecordIt shows up as a question that sounds reasonable but can't actually be answered: "Does my podcast idea have legs?" The person asking has usually done their homework. They've researched, they listen to plenty of shows, they have a format in mind and a list of episode ideas ready to go. What they're really asking is for someone to promise them their show will work before they ever hit the record button, and nobody on earth can make that promise.In this episode, I walk through why that question keeps people stuck, the chocolate toast test I use to think about any untested idea, and how to get honest feedback once you actually have something recorded. If you've been staring at the same pile of Post-it notes for the 400th time, this one is for you.Mentioned in This EpisodeSchool of Podcasting (coupon " listener ")Fix My Podcast (auditing service)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“I don't think AI quite has us figured out yet because, as human beings, we'll listen to sad songs to feel better. I don't think it understands that. That's true, it's contrary… Yeah, I mean, I think that AI has its place. I'm not all against it, just as a matter of course, I just think that it shouldn't replace our creativity. That's what makes us human, and I don't want to see a computer replace that. Yeah, I want it to clean my house and cook my meals so that I can create.” – Jodi Krangle & Laney McCormickThis episode is the second half of my conversation with music supervisors Laney and Matt McCormick as we talk about how AI music's changing the way human musicians approach their work, striking the right balance between playing it safe and making a memorable sonic impression, and how COVID and the rise of social media have changed sound editing and our approach to sonic branding.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – AI and CreativityOur conversation continues as Laney and Matt talk about the impact of AI on their industry, such as how fast musicians who find themselves competing with AI feel they have to work. “The speed's definitely an issue,” Matt says. “It's not easy to crank out an authentic song, and it's not even easy to crank out an inauthentic song. In a lot of ways, it's even harder.” Laney notes some of the trends she's seen in music marketing and how positive messaging is making a comeback. “I see more for that whole motivational lyrical content,” she explains, “They want rap and hip hop beat, female vocal, clean lyrics, and we see a lot of requests come in with female vocals. I think that's really cool.”(12:45) – Trends in Music LicensingThe discussion turns to pop culture and how sound is becoming more and more important in making a strong impression. “Stranger Things has a huge budget for music,” Laney tells us, “and they're using huge tunes, and those are, you know, those are the supervisors acting as influencers in many ways. ‘Running Up That Hill' was a B-side, and here it is, huge again.” Matt adds his thoughts on the musical risks brands are willing to take in order to stand out. “Everybody always wants to do something different, but that's a risk, right?” he explains. “I mean your large brands, whether it's Coca-Cola, Amazon, Nike, Taco Bell… Are those brands willing to take, like, a really huge risk with music and with sound? And the answer for me is, I don't know. But I don't see it very often.”(20:00) – The Role of Sound in AdvertisingAs our conversation comes to a close, Laney and Matt tell listeners how they can get in touch, and they both share their thoughts on the power of sound and its importance in our lives. “Music specifically for me is a therapy of sorts,” Laney says. “It doesn't matter what my problem is, what my mood is, or what activity I need to do, want to do, or have to do. There is a genre and a record that will make that easier for me.” Matt talks about sound's ability to connect us to one another, and how it creates a common ground for people from every walk of life. “Sound moves you,” he tells us. “And it can be a common ground for everybody in a way. It's hard to listen to an emotional piece of music and not be emotional and not feel that with the person that's next to you or multiple people next to you.”Episode SummaryOur discussion on how AI affects human creativity in music.Laney and Matt reveal the current trends in music requests and licensing.Matt and Laney discuss why they prioritize authentic music in their work.Connect with the GuestConnect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The pivotal discourse of this podcast episode centers around the moral justification of wealth, particularly in the context of Elon Musk's substantial net worth. We engage in a profound exploration of the notion that productive individuals, such as Musk, who contribute to societal advancement through innovation and economic growth, possess an inherent right to the riches they accrue. Our guest, Brian Simpson, an esteemed economics professor, articulates the necessity to defend the rights of such affluent figures against incessant political and social attacks that seek to undermine their achievements. The conversation further delves into the implications of wealth on societal standards of living, asserting that the prosperity generated by wealthy entrepreneurs ultimately benefits the broader populace. In conclusion, we contemplate the moral implications of wealth creation and the societal attitudes that shape our perceptions of affluence, emphasizing the critical need for a rational discourse on this contentious issue.Show notes with links to articles, blog posts, products and services:A Declaration and Constitution for a Free Society - episode 51, The Secular FoxholeA Conversation with Brian P. Simpson on Why Markets Don't Fail - episode 84, The Secular FoxholeDr. Brian Simpson - National UniversityElon Musk has a moral right to his trillion-dollar net worth - The Orange County RegisterElon Musk finally launches X Money. What could possibly go wrong? - Ars TechnicaBrian Simpson on TrueFans.FMEpisode 113 (47 minutes) was recorded at 2200 Central European Time, on August 2, 2026, with Alitu's recording feature. Martin did the editing and post-production with the podcast maker, Alitu. The transcript is generated by Captivate Assistant.Easy listen to The Secular Foxhole podcast in your podcast (podcatcher) app of choice, e.g., Apple Podcasts, Spotify, Amazon Music, Listen Notes.Even better is to use one of the new podcast apps, on Podcast Index, supporting the Podcasting 2.0 initiative, and Value for Value model, by streaming Satoshis (bits of Bitcoin), and sending a Boostagram (digital telegram with a donation of sats).Check out the Sam Sethi's new service called, TrueFans. Become a fan of our podcast there. Listen to The Secular Foxhole podcast, "and pay the price you want for the value you hear."This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode of Barbecue Nation After Hours features a compelling dialogue with esteemed chef Michael Simon, who shares his culinary insights and personal anecdotes. A salient point of discussion revolves around the significance of barbecue techniques and preferences, particularly the debate surrounding the use of sweet sauces versus vinegar-based options. Throughout the episode, Simon reveals his culinary inspirations and aspirations, while also reflecting on the nuances of barbecue culture, including his admiration for legendary figures in the field. Our conversation delves into the challenges of balancing a culinary career with personal life, illustrating the dedication required to excel in this demanding profession. Join us as we explore these rich topics and gain a deeper understanding of the barbecue landscape through Simon's experiences and perspectives.Links referenced in this episode:paintedhillsnaturalbeef.comfoodnetwork.combarbecueusa.commeathead.comCompanies mentioned in this episode:Painted Hills Natural BeefFood NetworkLA BarbecueJohn LewisBilly DurneyMark VetriSummer JannettiCorey BarrettMeatheadThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The salient point of today's discourse revolves around the intersection of culinary artistry and community bonding, as exemplified by our esteemed guest, Chef Michael Simon, renowned for his television presence and culinary ventures. We delve into the nuances of barbecuing, elucidating the significance of live fire cooking, which has been a cornerstone of Simon's career. He shares insights from his latest project, "Barbecue USA," highlighting the vibrant barbecue culture that fosters camaraderie among competitors, dispelling the notion of rivalry in favor of community spirit. Additionally, Simon reflects on his formative years, revealing how familial ties to food shaped his culinary path and passion. Join us as we explore the intricate relationship between cooking, culture, and connection, all while savoring the rich flavors of barbecue.Links referenced in this episode:paintedhillsnaturalbeef.comgunterwilhelm.combarbecuenationjt.comoregondungeness.orgheritagesteel.usCompanies mentioned in this episode:Painted Hills Natural BeefFood NetworkIron Chef AmericaCooked Like an Iron ChefThe ChewBarbecue USAWeston KiaHeritage SteelGunter WilhelmCreekstoneThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Will Joining the School of Podcasting Help Me?I got an email from someone who has been podcasting three months and they wanted to know if my "Grow Your Podcast" live classes would help them. Do I Need a Coach?Tiger Woods, Serena Williams, Oprah Winfrey, Kobe Bryant, Michael Jordan, Tom Brady, Bill Gates all had personal coaches. With this in mind having a coach is good (as I spotted three things wrong with your show after spending five minutes looking at it). I want to monetize eventually if it is possible but I'd say my podcast is more ministry focused right now Monetization? I wrote the book on it.Would there be other people in my space to have as guests or do podcast swaps with or are most of the people in your school more about business growth or AI growth etc.?Yes, we have collaborations with members all the time. I also have a resource list where you can find guests, etc. Examples, Dr. Craig Van Slyke is the host of AI Goes to College. Ralph Estep Jr. has been an accountant and business coach for decades.Would there be other things I need to invest in to be “successful” in your school?As always, "It depends" as I'm not sure 100% where you are, but for most people no if you're already going. In many cases you're just going in a slightly wrong direction. For example, yes YouTube is a discovery platform, but nobody is talking about how audio SMASHES video in audience 15 to 1 as there are many more opportunities to listen than to watch. So if you want to do video, do video, but you don't have to. Podcasting is simple (find out what the audience wants and give it to them in a fun and entertaining fashion), but not easy. I believe your downloads are equal to the value you deliver multiplied by your smart marketing efforts. I saw the creation of a podpage is free which I have thought about since I launched but still can't decide if that is the best fit or a traditional website?Only if you want less headaches, more exposure, and a tool designed for podcasters (vs trying to squeeze your podcast into a yoga studio theme). I've been singing the praises of Podpage since I was hired by the founder back in 2020 (which got me in trouble at Libsyn where I worked at the time). I eventually left libsyn and joined Podpage because it's so amazing.Mentioned:School of Podcasting - Podcast Growth CourseDave's Private CoachingPodpageTakeaways:Joining the School of Podcasting can totally help you grow your podcast skills and audience.Monetization takes time and effort; you don't just slap ads onto a show and cash in!The community at the School of Podcasting is awesome for networking and swapping promos with fellow podcasters.Using tools like PodPage can save you headaches and help your podcast shine online, trust me!The Grow Your Podcast course starts on August 19th, and it's gonna be a blast!If you join now, you can participate in listener parties to get real-time feedback on your show.Join free with a money-back guarantee Mentioned in this episode:Podcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksReady To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The tailoring workforce in the US has been shrinking for decades. And the ones that remain aren't easy to find or get an appointment with.In this episode of HappyPorch Radio, Barry O'Kane speaks with Robin Atkinson and Cash Acrey, the husband-and-wife co-founders of Upkept, an online clothing repair platform based in Northwest Arkansas. You mail in clothes you want fixed, they repair them in a centralised facility, and they send them back. Robin says this should be as easy as ordering delivery.Robin's journey began with a different question: how do you create meaningful sewing jobs in America? Along the way she discovered something unexpected. The people learning these skills weren't excited by repetitive manufacturing. They loved repair, where every garment is different and every project demands creativity and problem-solving.That insight sits at the heart of Upkept: the technology isn't the product. Repair is the product, and the software exists to reduce friction so the human craft can scale.✨ In this episode:Robin explains why repair creates more fulfilling work than garment manufacturing, and why the workforce she trained took to it more quicklyCash shares how AI coding tools helped build Upkept's platform from scratch on a shoestring budget, and why no off-the-shelf solution fitRobin and Cash discuss balancing one-of-a-kind craftsmanship with operational scaleWhy Upkept's technology works as a mediation layer between a customer who needs simplicity and a production team that needs detailRobin's honest take on turning down the wrong investment to protect the mission, the workforce, and the size of the opportunityThe vision for brand partnerships and a future where it's embarrassing for a company not to offer a link to repair

“That's one of the biggest things that scares me the most about composing with AI. It's that, whatever AI model you're on, how was it trained, and was that material copyrighted? And was there any kind of permission for that to happen? And you, as the end user, don't know.” – Laney McCormickThis episode features a pair of guests who are passionate about helping creatives elevate their stories through music. As the founders of Scene Support Music, they specialize in pairing authentic music with visual media, ensuring that brands and stories stand out. As former music educators, they prioritize education in every collaboration, guiding filmmakers and musicians through the creative and legal intricacies of music licensing. Based in the Midwest, outside the traditional film and advertising hubs, they bring a fresh perspective to the intersection of music and storytelling. Between them, they hold multiple advanced degrees in conducting, education, percussion, and communications, but they believe their most valuable lessons come from lived experience, along with the occasional failure.Their names are Laney and Matt McCormick, and, beyond their work in music and licensing, Laney serves on the board of Women in Film Cincinnati and Cindependent Film Festival. Together, Laney and Matt continue to perform as musicians on stages across the country and internationally. If you've ever wondered what makes music truly move us, this is a conversation you'll really enjoy!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – From Teaching to Music LicensingOur conversation starts as Laney and Matt recall their earliest memories of sound and how they got into the business of music licensing. “Hearing that band play for the first time,” Laney says, recounting a memory from elementary school, “and seeing her band director, who was… very proper and wearing a black suit, and I thought, ‘I want to make that sound in this environment with those kind of people.' Like, I want to be a band director. And that's what I did for a really long time.” Matt shares his experience as an indie musician and how it segued into commercial music. “I remember this is the exact one where light bulbs started to go off in my head,” he recalls. “A music supervisor had reached out and said, ‘I need thirty seconds of upbeat, positive music for an apparel commercial that's for the holidays, but it doesn't have to be holiday music.' And he was like, ‘money's kind of low for it, $7,000.' And honestly, for me at the time, and even now, $7,000, that doesn't sound too low.”(10:00) – The Challenge of AI in MusicLaney and Matt tell us more about their role as music supervisors and how it ties into the process of music licensing. “A sync agent represents a catalog of music for licensing,” Laney explains. “A music supervisor can contact sync agents to find music and make playlists for a director, and then a clearance specialist, which is what we're doing, like one-offs for ad agencies who will come in and say, ‘I want this specific song.' There's no searching involved. ‘Will you just get me the rights for that?' And a music supervisor will use the skills of both other things at the same time.” Our conversation turns to how AI is impacting their side of the music business and the differences between traditional musicians and AI artists. “Some artists will contact us and be super odd,” Matt adds. “And it's like, ‘Hey, I'm an AI artist,' and I don't want to be like, ‘Hey, AI is a bad thing. We're not going to do it.' And I've only talked to one person, but when that artist contacted me, and he's like, ‘I'm an AI artist,' I was like, I definitely want to have a conversation because I want to know what is going on there.”(25:00) – The Importance of AuthenticityAs we wrap up the first half of our discussion, Laney explains the different processes involved between licensed tracks and licensed covers. “That can drastically affect your bottom line,” she tells us. “Like, my cover of a Beatles song is not as expensive as the original recording. But the publishing is going to be the same whether you use the original or whether you use a cover.” Matt talks about the explosion of the licensed cover market in recent years and how it's helped streamline the process for finding the right song track for the right client. “There are so many covers that are already out there,” he explains, “that chances are, like, if we're working on a film and we need a cover song, my first thought doesn't go, ‘Hey, let's get somebody to record that.' My first thought goes, ‘I'm going to send an email to every catalog holder that we know to see what they already have of that.'"Episode SummaryLaney and Matt share personal stories about how sound influenced their lives.Exploring the implications and challenges posed by AI-generated music.Laney and Matt discuss why they prioritize authentic music in their work.Tune in for next week's episode as we discuss how sometimes even the best composer might not be the right composer, how vintage songs and positivity are making a surprising comeback, and what shows like Stranger Things have taught us about both following and setting musical trends.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the podcast for alpaca people!In this episode, after the rain, my alpacas came out to eat the willow leaves.I say rain, but it was more of a shower.Join me for breakfast and a meander, plus where have the swans gone?Thanks for listening, and I hope you enjoyed it.You can contact me by email - steve@alpacatribe.com - or leave me a voicemail from your browser.Alpaca Tribe is hosted and produced by Steve Heatherington of Waterside Voices. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The salient point of this episode revolves around the exploration of personal connections to barbecue and culinary influences, as exemplified by Megan Day of Burnt Finger BBQ. During our conversation, we delve into the significance of historical figures in shaping culinary aspirations, with a particular focus on Megan's admiration for Amelia Earhart and her bold spirit. Moreover, we engage in a discourse regarding the dynamics of competition barbecue, highlighting the necessity for impartiality in judging practices. As the dialogue unfolds, we further discuss personal anecdotes, including the challenges of mastering specific barbecue techniques and the bittersweet reflections on leaving one's hometown. This episode encapsulates the intersection of food, personal growth, and the enduring impact of historical figures on contemporary culinary endeavors.Links referenced in this episode:BurntFingerBBQBurntFingerMeganCompanies mentioned in this episode:Painted Hills Natural BeefMalcolm ReedBronson'sBurnt Finger BBQThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Ready to Start Your Podcast?Starting August 19th we are doing an experiment, we are bringing back the "Podcasting in Six Weeks" course (and this time it's FREE). Go to Podcasting in Six WeeksGrow Your Podcast CourseAlso starting August 19th is the Grow Your Podcast Live courses where we will meet for an hour and go through the strategies to grow your show. Expect some feedback, more downloads, reach and influence. This is for members of the School of Podcasting (so join today with the coupon code listener and save 20%). School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“We did a sort of special launch episode with the King, um, who's so knowledgeable, so passionate, you know. I don't know whether he'd just read up about it, but it doesn't feel like it. It feels like it really tapped into something that he wants to talk about and knows how to talk about. Um, so yeah, a dream guest, frankly, in so many ways. Um, and Kate's a great interviewer, and there are another three episodes of that after it, but yeah, it was. When you talk about sonic branding, you know, there aren't many people in the world whose voice everybody recognizes.” – Neil CowlingThis episode is the second half of my conversation with podcast and audio promotions expert Neil Cowling as we discuss the scams and pitfalls of podcast promotion, why podcasting's evolved a more collaborative culture than traditional radio, and what the King of England has for breakfast.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(12:28) – How Sound Influences Brand IdentityMy conversation with Neil continues as he tells us his process for building an authentic connection between a brand and podcast. “We do try and spend an extended amount of time saying, ‘What is your tone of voice? If you can imagine a celebrity that would be your dream spokesperson, who would that be? What words do you use and not use in your other communication?'” he explains. “And all of that feeds into a general vibe that hopefully when people are listening to a podcast, they'll understand that it's from you.” We discuss podcasting metrics, from clicks and listens to downloads, and the perils of paying for services that promise a quick boost. “Someone goes in and promises they'll have a million downloads or that it will create an instant ROI for your product,” he cautions. “We avoid saying that because we are really talking about it as a long-term brand building exercise.”(00:00) – Podcasting With the KingWe discuss the transition from broadcast radio to podcasting in the 21st century, and why, in Neil's experience, radio's competitive culture hasn't carried over to podcasting. “Radio is a real kind of dog-eat-dog medium,” he says, “partly because there are only so many radio listeners and you're all fighting over the same time slot. Everybody wants to be the biggest breakfast show… whereas in podcasting, there's more of a sense that somebody else's success is not at everybody else's detriment.” He tells us about some of his most memorable podcasting experiences, including his team's surprise interview at Windsor Castle with not only Cate Blanchett but His Majesty, King Charles III. “Hannah had the honor of having asked the King what he had for breakfast,” Neil recalls, “you know, to test the microphone. The answer is nothing, if you're interested. He hasn't eaten breakfast for years.”(27:40) – Building Podcast EngagementAs our conversation comes to a close, Neil shares his thoughts on why radio ads are on the way out and what's replacing them in the podcast market. “Radio ads are rubbish,” he tells us. “Most radio ads are done at the last minute by an ad agency who, again, thinks it's easy. They've spent three months working on the TV, and they'll knock together a radio script and push it out there.” We discuss whether pre-roll or mid-roll ads are most effective at reaching their audience, and the unique outreach that host reads offer podcast sponsors. “Give us your bullet points, give us the things that absolutely have to be in there,” he says. “But also allow a bit of levity and a bit of leeway for those presenters so that they can take what the audience already loves about them and transfer it to your brand.”Episode SummaryBalancing brand consistency with collaborative podcasting.Neil explains the key metrics for measuring podcasting success.Exploring the branding benefits of podcast collaborations.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Aren't all podcast apps the same? Not in the least!The most used features in podcast apps from our brief July 2026 survey were:52% adjust playback speed48% said "Notifications of new episodes"48% also said they use Chapters44% like the Auto-Delete of completed episodes33% read along with the transcripts26% utilize a Smart Playlist feature25% set a timer18% have their app boost vocals or do loudness normalization14% said micropayments like Boostagrams and streaming sats were importantJenn Trepeck, Daniel J Lewis, Dave Jackson, and Martin Lindeskog join us for a conversation about these apps and some of the cool features they offer.Key moments:(04:53) Most used podcast apps(07:55) Listening at faster speeds(09:45) Notifications & auto-delete(11:47) Smart Playlists(14:17) The "Bookmark" feature Dave Jackson loves ❤️(16:28) Uploading mp3s for review(19:20) Podcast Chapters(24:40) Transcripts(35:05) YouTube as a podcast consumption app(49:18) Why this matters for Podcast EditorsOur Guests:Daniel J Lewis is a Hall of Fame Inductee, podcasting educator, advocate, and innovator who started podcasting in 2007.He has created numerous resources for podcasting, such as PodChapters.com and the *Podgagement service to help podcasters supercharge their podcast engagement - and hosts The Audacity To Podcast.Daniel also co-founded International Podcast Day and is deeply involved in helping innovate the podcasting industry through Podcasting 2.0.Dave Jackson, also a Hall of Fame Inductee, is Head of Podcasting at Podpage and has been running the School of Podcasting for more than 20 years.He's spoken at numerous events, ran New Media Expo in 2014, and authored the book "Profit From Your Podcast".Jenn Trepeck created her own health and wellness enterprise almost 20 years ago and offers Optimal Health Coaching. She also hosts "Salad With a Side of Fries" and authored the book "Uncomplicating Wellness: Ditch the Rules, Quiet the Noise, Reclaim Your Life".Martin Lindeskog: A blogger since 2002 and podcaster since 2006, Martin is a New Media Advisor at TeaParty.Media and authored "Tea Book Sketches: Ideas And Notions About The Second Most Popular Beverage In The World".Find all his shows, resources, and send him some Satoshis: https://bio.link/lyceum - or find him on TrueFans.fm: https://truefans.fm/fans/lyceum☕️ Send Martin a direct message on LinkedIn, or an email message and tell him what you thought about the episode > he will send you a coffee or tea sample, FOC (free of charge). ______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode.PodChapters.com for ChaptersOf course we had to use PodChapters.com to make chapters for this one!*Captivate.fm for our podcast MEDIA HOSTCaptivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:The Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyFree Webinar: What Self-Employed Editors Need to Know About the Subsidy CliffHealth Insurance Subsidies ended for millions of in 2025, and many aren't aware of the huge impact it could have on their tax returns. Not sure if this is for you? Visit https://podcasteditoracademy.com/webinar for more information or to watch on Tuesday August 4th at 3pm ET / 12pm Pacific.WEBINAR: The Subsidy Cliff! Avoiding a $24,000 Tax Surprise

“So the answer to why is that podcasts, whether they're audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get anywhere else. So, you know, we live in an age where people are scanning TikTok and brands are trying to catch your attention for three seconds. And they feel like that's a triumph. If you've stopped scrolling for just three seconds and looked at their thing, it doesn't really matter if you've clicked through. And so, in an age where attention is so valuable, podcasting creates a level of attention that no one else except cinema can compete with.” – Neil CowlingThis episode's guest is the founder of Fresh Air, the leading branded podcast agency in the UK and the most awarded podcast company in Europe. Before getting into podcasting, he spent years creating documentaries and promotional campaigns for some of the BBC's biggest shows, such as Doctor Who, the Olympics, and Luther. He's one of the UK's leading experts in how to use audio to build a brand's unique tone of voice, creating work that drives client results and provides entertainment for listeners. His name is Neil Cowling, and we'll be discussing how brands can earn real attention, balance creativity with business goals, and use sound to connect more deeply with audiences.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Value of PodcastingAs our conversation starts, Neil shares his thoughts on when, and whether, it's okay for podcasters to take a break, and how a comedy cassette featuring Rowan Atkinson opened his eyes as a child to the power of sound. “What I love about audio is the fact that I can write something, it comes out of my head onto a page, and then I can make it and not really involve anybody else,” he explains. “I have an idea, and all I need in order to make that come alive is a brilliant script, a great voiceover artist and some sound design.” We discuss how podcasting has evolved over the past ten years, and why more companies are embracing it as a medium. “You can tell stories of extraordinary people all over the United Kingdom,” he tells us. “And a great way to do this, and, frankly, a cheap way to do this, is to do it on podcasts, because you don't need a big set, you don't need a location shoot.”(12:28) – Building a Brand's Audio IdentityOur discussion turns to branded podcasting and how it allows content creators to focus on important niche topics that might not have a chance to build an audience otherwise. “Most of the people in the world will never listen to a podcast that's aimed at insurance brokers,” Neil notes, “but those people love it and find it super valuable. And so is a lot of this kind of brand work, and that extends to all sorts of types of organizations, like, we do lots of charity work.” He tells us why downloads are no longer the key metric and what it takes for a podcast to succeed in today's world. “For some reason,” he says, “there's this residual feeling that, because so many people do make great podcasts from home, that it must be easy. It's really not. Even if you're doing it from home, it's really not.”(27:40) – The Future of Branded PodcastsThe first half of our conversation comes to a close as we look at the untapped marketing potential of sonic branding, particularly in social media spaces. “Some of the biggest brands in the world, you've no idea what they sound like,” Neil says. “They've thought really hard about what they look like, and there are tons of people employed to create the brand guidelines and make sure that they are guarded with their lives. As soon as you say, ' What's your audio brand? ', they haven't got a clue.” He talks about his work in such projects as the London Olympics and Doctor Who, and what Doctor Who in particular can teach us about audio branding. “The Doctor obviously changes every couple of years,” he notes. “You can change the characters, you could change the look of the TARDIS if you wanted to. If you change the noise of the TARDIS or the theme tune to Doctor Who, though, there would be a riot amongst fans of the show... It's probably one of the best examples of sonic branding.”Episode SummaryHow podcasting creates a deeper level of engagement than other media.Neil talks about the benefits of creating evergreen podcast content.Exploring how brands can better leverage audio in their marketing.Tune in for next week's episode as we reveal the key metrics for gauging a podcast's success, what sets the advertising culture of radio and podcasting apart, and what Neil learned from his recent podcast interview at Windsor Castle with Cate Blanchett and His Majesty, King Charles III.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Scientifically, it's because that voice is vibration. So when it's vibration, it needs a medium to be heard. Like, if we are in outer space, we hear nothing because there's no medium to convey the sound. And then once we're back on Earth, we have media. And when we are listening to ourselves, the sound is vibrating in the head. So, the medium, the media, they are liquid, they are solid, the bones, so that's the medium that they are resonating in. But when we're recording ourselves, the medium is air. And then of course, fortunately or unfortunately, when people hear us, the voice is also vibrating in the air. So that's why I tell my clients, if you want to know how much suffering you're putting people around you through, you must listen to yourself.” – Cynthia ZhaiThis episode is the second half of my conversation with voice coach, TEDx speaker, and best-selling author Cynthia Zhai as we discuss the value of silence in public speaking, why our recordings never seem to sound like ourselves, and her insights into the trend of AI -generated narration.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Understanding GravitasThe second half of our conversation begins as Cynthia elaborates on the meaning of gravitas and how speakers can best convey a sense of it. “[Gravitas] just means that seriousness in the voice,” she says, “so when a leader speaks, if they are speaking with a voice that conveys this kind of seriousness, the heaviness that it gives people the impression that these leaders know what they're doing.” We discuss the challenge of maintaining an engaging pace while speaking, and why speeches are as much about silence as sound. “One very simple example that I use in my classes,” she explains, “is when we announce the lucky draw winner. So we say, ‘The lucky draw winner is…' After that, we pause, right? We pause so long that we are building up the suspense, building up people's anticipation.”(12:56) – The Role of PresenceCynthia describes her four tips for speakers to keep in mind, such as the impact they have on listeners. “The first one is people have to know how their voice affects people physically,” she says. “Either they give people goosebumps or make people relax.” We discuss that age-old riddle of why our voices never sound like our real selves in a recording, and why she always asks for a recording of her clients as part of her teaching process. “When I hear myself in my head, ‘Oh, it's so deep.' But when it's recorded, it's not. Or they feel, ‘Oh, it's so nice,' and recorded, it's not. They have to listen to themselves.”(25:30) – The Impact of AI on VoiceOur discussion turns to AI and its growing role in narration, and how Cynthia's recent encounter with a voice clone of a teacher who'd passed away quickly revealed itself as AI. “The way that they're talking, you can tell,” she says. “The more you listen, the more you can tell it is by AI because, for example, humans, when we are talking, we can say, ‘Ah, I see,' that there's a certain emotion that we carry where the AI, when you listen, it doesn't.” She tells listeners how they can get in touch and offers her parting tips on becoming a better speaker. “Even if they don't end up working with me,” she says, “I hope that this opens up some window where they realize, ‘The voice I was born with can be changed.'"Episode SummaryCynthia explains what gravitas means and how it can be developed.Techniques for effectively using silence and pauses in speech.The growing impact of AI voice clones and where they still fall short.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy