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Podcasting 2.0 June 5th 2026 Episode 262 - "Podcleanse" Dave and Adam are joined by John Spurlock and throw a big idea into the boardroom: The Podcast Data Collective Shownotes ----------------------------------------------------------------------------------------------------------------------------------------- John Spurlock - Guest The man behind op3.dev and Livewire.io - From the Great State of New Jersey! ----------------------------------------------------------------------------------------------------------------------------------------- 01 - THE IMPRESSION HEIST — AMP TASK FORCE RATIFIES 4 EXPOSURE DEFINITIONS, NO DISSENTING VOTES Podnews press release Jun 4: AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download" — "unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency." Four exposure definitions ratified. JS Jun 4 quote: "the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes." Podcast Play: 30 seconds of content played, audio or video, once per user per session. Podcast Audience: The number of unique users who had a Podcast Play. Ad Impression: A commercial begins playing for the user. Ad Audience: The number of users exposed to an Ad Impression. They wanted to 'hasten the demand' Backstory: AMP first emerged May 29 (Podnews) — same day PC20-261 aired — "to confront podcasting's measurement dilemma." @dave reaction Jun 4 16:12: "RE: [Podnews AMP story] More secretive, back room podcast 'industry' nonsense." PNWR Jun 5 confirms the cabal-composition critique — James and Sam open the show debating AMP. James: "they also want to define what an impression is" + "we don't have a definition of podcast." Sam: "I don't think podcasting is [defined], we can measure consumption." PNWR catches the gaps [0:09:00-0:09:30]: "Spotify yes, Acast no, Art19 missing… Apple is already doing that. Apple is already being cut [out]." Same observation @dave made — who's in the room and who isn't. @js replies @dave on AMP Jun 4: "@dave Dave there were no dissenting votes" — Mastodon-thread confirmation that JS + Dave are on the same page about the consensus-by-cabal red flag. Discussion: V4V counter-thesis — No Agenda is value-for-value (no impressions, no exposures). Open standards vs industry cabals. PNWR is independent-podcaster-aligned; AMP is platform-aligned. Podnews AMP Jun 4 press release Podnews AMP origin May 29 @dave Jun 4 reaction post JS Jun 4 quote post PNWR this week (Pod News Weekly Review) ----------------------------------------------------------------------------------------------------------------------------------------- 02 - THE OPEN COUNTERPART — PODCAST INDEX ISSUE #775 (PNWR + @DAVE BOTH ON IT) ----------------------------------------------------------------------------------------------------------------------------------------- 03 - THE WHY BEHIND IMPRESSIONS — "THE FIRST FOUR AND A HALF MINUTES" ----------------------------------------------------------------------------------------------------------------------------------------- 04 - THE PODCASTING 2.0 DATA COLLECTIVE — THE OPEN ANSWER TO AMP The Podcasting 2.0 Data Collective — the open, V4V-aligned answer to the AMP cabal. Not a consortium with ratified definitions and trade-press releases. A collective of open tools and honest sentinels: OP3 for analytics, Podverse + newpodcasts.net for corpus data, Podcast Index for the namespace, Issue #775 for client identification done right. Matthew 5:6 (KJV): "Blessed are they which do hunger and thirst after righteousness: for they shall be filled." The verse that frames the work. Open data, transparent measurement, value-for-value — righteousness in podcast governance. Those who hunger for it are the ones who'll be filled. The AMP cabal trades righteousness for an ad-tech seat at the table; the Data Collective just keeps the lights on. THE CHARTER — Adam's working document, June 5 2026 We hold more power than we give ourselves credit for. Definition of a Podcast: Syndicated delivery of media files with precise consumption data for all stakeholders. What we brought in (the Podcasting 2.0 namespace contributions): Transcripts Chapters Funding (V4V) Person Location …etc. Statistical relevance: Advertising is based on percentages. Collectively we have about 10% of all apps — statistically enough to be relevant. Godcaster app tracing proves we can measure important metrics. Data to aggregate and display: Follows Plays per episode Completion rate by time Strategy: Become the authoritative source by publishing open stats Monetize We will not be loved initially by the industry, because we will have the truth. Advertisers will love us though, as will Podcasters. Monetization: Data subscriptions Resellers (DJL) Ad Networks Podcasters themselves (consideration) Podcast Index has built the trust needed to house this data. We already have a data exchange relationship with the apps. op3.dev is critical in this equation to offset the old system for correlation. OP3 full podcast support landed this week [PNWR 1:53:00-1:54:30] — OP3.dev now has full episode-level + show-level analytics support for podcasts. Spec work also moving on private feeds (insecure feeds spec). Direct relevance to V4V infrastructure. @dave → @james Jun 5 11:50: "Do you have the daily lists that show up on newpodcasts.net available anywhere as a download? I'd love the full, historical list of feed urls that have appeared there if possible." Open-data request — corpus curation theme. @dave → @mitch May 30: "Would you be able to send me a flat list of all the feed urls in Podverse which have more than X number of subscribers/followers? Let's say more than 5?" Podverse data request — corpus quality. Anchor FM RSS restoration request — Fri 11:01 email to NA inbox (Lusso Lets). Listener can't retrieve feed data from Podcast Index. Adjacent infra beat — the unsung user-facing pain of corpus indexing. Discussion: corpus curation as a steady-state job (Dave's sentinel work) vs measurement standards (the AMP cabal) — which one keeps the ecosystem honest? The Data Collective doesn't ratify, it just shows up to maintain. Hunger and thirst. They shall be filled. OP3.dev — open podcast analytics ----------------------------------------------------------------------------------------------------------------------------------------- 05 - CAPTIVATE LAUNCHES DAX US — THE IMPRESSION ECONOMY IRL ----------------------------------------------------------------------------------------------------------------------------------------- 06 - BBC GOES ALL-IN ON CROSSED WIRES YEAR 3 — IPLAYER DEAL + "EDINBURGH OF PODCASTING" ----------------------------------------------------------------------------------------------------------------------------------------- 07 - STREAMING CONSOLIDATION — YOUTUBE MUSIC + TUBI + NETFLIX ALL WANT "PODCAST" ----------------------------------------------------------------------------------------------------------------------------------------- 08 - SUPPLY CHAIN SECURITY — VS CODE DELAYS, PHP FOUNDATION, SLSA LEVEL 3 IS NOT ENOUGH ----------------------------------------------------------------------------------------------------------------------------------------- 09 - AI BUBBLE PC20-FLAVOR — TOTO CHUCKS, MOTHER COMPUTERS, "NO 'I', ONLY MATH" ----------------------------------------------------------------------------------------------------------------------------------------- 10 - QUIPS / TRANSITIONS ----------------------------------------------------------------------------------------------------------------------------------------- Last Modified 06/05/2026 14:38:09 by Freedom Controller
Are you eager to promote your podcast but worried about breaking the rules in online groups? In this episode of "Your Podcast Consultant," I share practical advice on how to approach forums, Facebook groups, and Reddit communities the right way. Drawing from my own stories and hard-earned lessons, I explain why simple self-promotion often leads to bans—and what you can do instead to build genuine connections and grow your audience. Whether you're just starting out or looking to expand your reach, this episode is packed with small lessons that deliver big value for every podcaster.Takeaways:When promoting our podcast, we often make rookie mistakes that come back to bite us later.Self promotion in forums usually gets you banned, like, seriously, just don't do it.Always check the forum rules before posting about your podcast, or you'll regret it.Making friends before promoting your podcast can actually help you gain listeners and avoid bans.Consider reaching out to moderators first; they might even want to join your podcast.If you need help growing your podcast, there are plenty of resources available for you.Links referenced in this episode:schoolofpodcastingpodmatchpodcastguestsredditfacebookguestexchangeMentioned in this episode:Start Podcasting in Six Week - Starts June 3rdHave you been struggling trying to start a podcast? Did you drown in all the jargon? Did you feel overwhelmed? The School of Podcasting is offering a course, Podcasting in Six Weeks, that will walk you through the entire process. Learn from 20-year Hall of Fame veteran Dave Jackson as he walks you through the process of planning, launching, and growing your show. The best part is the class is only $1. For more information, go to schoolofpodcasting.com/sixweeks. Podcasting in Six WeeksPodcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
“When I started on the project of Necesse, we had maybe thirty sound effects. I've made around 400, 350 sound effects, so it's become much more immersive. You can hear animals when you wander around in the different environments. And just the feedback you get by playing the game, it's quite nice compared to before, which were much more… maybe empty is the right word.” – Rune EskildsenThis week's guest is a media composer, sound designer, and drummer based in Denmark. He writes music and builds sonic identities across formats, from commercials and podcast jingles to film scores, game music, and in-game sound design. He holds a Master of Science in Strategic Communication, which he applies to creative direction, collaboration, and clear, audience-first storytelling.More recently, he's become the Composer and Sound Designer of the indie game Necesse, selling more than 2,000,000 copies. His name is Rune R. B. Eskildsen, and he bridges classical training and cutting-edge technology to tell stories through sound. This episode will give you a fresh, behind-the-scenes perspective on how sound can shape emotion, imagination, and even player behavior.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Growing Up in a Musical HomeOur conversation starts with the movies and music that inspire Rune's career in sound. “I clearly remember watching Star Wars,” he recalls, “and all of the soundscapes that are in, you know, just that huge universe, [with] TIE-fighters flying by and Darth Vader, that scary sound.” He shares his memories of growing up in a home that doubled as a music studio, and of studying classical music from a young age. “When I went to this special school in Denmark that is only for classical music,” he says, “and being there, being part of that, I played the French horn. At this time, I started to have ear training and music theory and all of that, which kind of led me on a path to try to make my own.”(15:00) – From Classical Music to Video GamesThe discussion turns to his work in the video game industry and how he got his start in composing video-game soundtracks. “I showed up at this incubator with game companies,” he tells us, “and I was, like, ‘This is me, I do music, I want to do music for games.' And then some of the guys there, they said, ‘Hey, we want to work with you.'" Rune gives us a behind-the-scenes look at game development and recalls his sound work on MineRalph, a game where the soundtrack had to keep pace with the action. “So, because you gain speed if you're, like, going down a hill or something like that, or down a hole,” he explains, “if you have high speed, the music will change into different adaptive layers.”(21:40) – Creating Immersive Gaming SoundscapesAs the first half of our talk comes to a close, Rune tells us more about his work with video games and shares another memorable project that took some outside-the-box thinking. “That was like a dystopian world sci-fi thing,” he recalls, “and that was actually mainly symphonic music. But again, it was sci-fi, so I was able to design a lot of, you know, sounds that people did not hear before.” He shares his thoughts on where indie games are heading next and how organic creativity is becoming an increasingly valuable asset in the industry. “I think in terms of trends,” he explains, “people are trying to make immersive worlds that are standing out more than just being, you know, if you use Unity... making it more creative, making your own world, making it hand-drawn instead.”Episode SummaryRune shares his early memories of sound, particularly from sci-fi films.Rune explains his journey from classical music to video game soundtracks.Discussion on current trends in game audio and the role of AI.Tune in for next week's episode as we talk more about the influence of AI in video games and cinema, Rune's advice to musicians for juggling the rapid-fire demands of modern freelancing, and how countries around the world are managing the environmental impact of the AI boom.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
In this episode, I share some insights from the world of podcast interviews, sharing surprising experiences from a marathon of guest appearances on brand-new shows. Maybe Not Use AI ResearchDiscover the pitfalls of relying too heavily on AI-generated questions, the importance of audio quality, and why genuine research and thoughtful preparation make interviews truly valuable. Whether you're a podcasting newbie or looking to sharpen your hosting skills, I've got some practical advice and candid insights to help you create interviews that stand out, and get shared.Takeaways:Using AI for podcasting is all about how good your prompts are, so don't skimp on that.New podcasters often have terrible audio quality, just buy a decent microphone already.If you're interviewing someone, do your homework and ask unique questions, please.Podcasters need to realize that repetitive questions make for boring interviews, spice it up!When you have better audio than your guest, it's time to reconsider your setup, trust me.Researching your guest before the interview is not crazy prep, it's called being a pro.Mentioned in This EpisodePodmatchPodcast GuestsSamson Q2U MicrophoneMentioned in this episode:Podcasting in Six WeeksStart Podcasting in Six Week - Starts June 3rdHave you been struggling trying to start a podcast? Did you drown in all the jargon? Did you feel overwhelmed? The School of Podcasting is offering a course, Podcasting in Six Weeks, that will walk you through the entire process. Learn from 20-year Hall of Fame veteran Dave Jackson as he walks you through the process of planning, launching, and growing your show. The best part is the class is only $1. For more information, go to schoolofpodcasting.com/sixweeks. Podcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Technology isn't magic. And neither, it turns out, is circular strategy.In this episode of HappyPorch Radio, Barry O'Kane speaks with Amelia Woodley, a sustainability leader with 25 years of cross-sector experience, and Vin Sharma, a researcher whose doctoral work examined why the social dimension of circular economy so often gets left behind.Amelia introduces her "logic versus magic" framework: the logic side covers strategy, systems, KPIs, and measurement; the magic side covers the storytelling, brand identity, training, and people-led change that make sustainability mean something inside an organisation. Her argument is that most organisations over-invest in the logic and underinvest in the magic, and that is exactly where circular transformations stall.Vin's research adds depth to this picture. Across companies at different stages of their circular journey, he found that social value tends to be bolted on rather than built in, and that the organisations making genuine progress were the ones who treated crises as learning events rather than problems to recover from.The conversation is unusually direct on the financial dimension. Both guests push back on the idea that circular solutions come with a green premium: with good data and whole-life cost thinking, the commercial case can be made. The challenge is building the analytical and organisational muscle to make it properly.✨ In this episode:Vin explains the social blind spot in circular economy thinking and why it is structuralAmelia introduces the logic-versus-magic framework for sustainable changeWe explore the three stages of circular maturity and what moves organisations between themBarry, Amelia, and Vin discuss the role of finance in circular business casesWe explore how technology and data need to mature together, not in sequenceVin and Amelia share what makes them genuinely hopeful about where circularity is heading
“I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you gotta have great performances, but great performance coupled with, you know, great sound design or a great score, it just makes you feel, it does something, it makes you tingle. It does something to you that just envelops you in that moment, right?” – Kenneth JohnsonThis episode is the second half of my conversation with sonic storyteller and founder of Artistry in Sound, Kenneth Johnson, as we talk about his experiences as one of the earliest Black sound designers in Hollywood, the changes that AI and streaming media have brought to sound design, and how horror movies in particular combine a variety of sound approaches to make a powerful impact.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Role of Sound in FilmOur discussion continues as Kenneth walks us through the process of sound design, from shooting script to the recording booth.“As I'm reading the script,” he tells us, “I'm sort of envisioning the project and thinking about, okay, well, what do I think it should sound like? And what can I do to embellish those scenes? And so once I've kind of digested that, then we do what's called the spotting session with the creatives.” He tells us more about creating a cinematic soundscape and reveals just how little of what the audience hears comes from the action onscreen. “Everything, usually, other than the dialogue, we recreate,” he says. “Whether that's a car race, a spaceship, or it's by a river, everything that you hear, all the ambience, all the sound effects are redone. We've recreated that whole soundscape.”(15:45) – Production Recording vs. Post-ProductionKenneth tells us about his up-and-coming experiences in Hollywood and the importance of diversity in the sound industry. “What I do is I try to give people opportunities,” he explains. “My team, you know, are from their early twenties to forty, and the majority are African American, and the majority of them, well, all of them, basically, I trained and mentored. And they're very talented.” We discuss the growing role of AI and streaming content in sound editing, and how much software apps have changed the process since his audio career began in the ‘90s. “Once we put [the audio track] into iZotope RX,” he tells us, “we could see it, and so I had to figure out what's making this resonance. I had to take some things out, and it turns out it was a metal music stand that was vibrating and causing that frequency.”(25:30) – The Future of Sound DesignOur conversation comes to a close as we talk about the different roles and responsibilities involved in cinematic sound, from soundtracks to dialogue to each layer of Foley sound. “We want it to be able to breathe because if you just throw everything on the wall,” he says, “then it's not going to be as nice as if you selectively pick what's going up there. That's important to figure out, who's going to handle what, because a lot of times sound design and score can overlap.” Kenneth tells listeners how they can get in touch, and he offers his advice for newcomers in the sound industry, including the value of hands-on experience. “I can take you to a class and talk for a few hours about techniques… Are you going to retain that? Probably not,” he says. “If you're able to get in there like I did and have access to being able to work and try out different things and get advice, you're going to move faster.”Episode SummaryWe discuss how sound drives emotion and shapes a movie's narrative.Kenneth outlines his creative process from script reading to ambient sound design.Insights and advice from Kenneth for the next generation of sound designers.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
The primary focus of our discourse revolves around the evolving landscape of indoor golf, particularly the emergence of technologies aimed at enhancing the authenticity of the golfing experience. We engage in a profound examination of TGL, a novel indoor golfing initiative, and deliberate on its current capabilities and future potential, particularly in relation to the integration of advanced simulation technologies. Throughout our conversation, we reflect on the implications of these developments for both amateur and professional golfers, while also addressing the broader context of golf's ongoing evolution. Additionally, I share insights from my experience with Clarity Dot Golf, where we are pioneering innovations in golf simulation that promise to transform how players engage with the sport. Ultimately, we seek to discern the delicate balance between tradition and technological advancement in the realm of golf.Links referenced in this episode:claritydotgolf.commarkavascoach.comsevenfeathers.combbkingblues.combackonthecourse.comCompanies mentioned in this episode:Clarity Dot GolfTGLZen StagePlatform GolfB.B. King's House of BluesCallawayTitleistSrixonKorn FerryThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
The RHS Chelsea Flower Show, opens its doors to the public today - this is one of the gardening world's great horticultural moments - drawing around 157,000 visitors to the 23 acre grounds of the Royal Hospital. First held in 1913, Chelsea has spent over a century inspiring gardeners and growers to showcase the very best in horticulture, all competing for the coveted Chelsea Gold Medal.This year, watch out for the Missing Collector Garden, built by the charity Plant Heritage, sponsored by Project Giving Back - this is their first ever Chelsea garden. Over the past 6 months, I have been exploring how this garden has come to life.Designed by Sally-Anne Rees, Kate Campbell and William Murray, from the Planting Design Collective, the garden conjures a mysterious gardener who has just stepped away from his precious plant collection. It aims to shine a light on how many beloved garden plants remain unprotected by national collections.After 18 months of planning, it's finally being revealed to public and judges alike.Other episodes I have made about this garden which you might enjoy.The Idea The Plant Grower. The Chair FarmerOur Plant Stories is presented and produced by Sally FlatmanThe music is Fade to Black by Howard LevyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This podcast episode features an engaging dialogue with Brad Polachek, the esteemed proprietor of Red Beard Seasonings. The conversation traverses various aspects of barbecue culture, offering insights into the intricacies of culinary practices and competition dynamics. Notably, the episode delves into the significance of understanding one's purpose when embarking on a business venture, as articulated by Polachek. Additionally, the discourse encompasses nostalgic reflections on early grilling experiences and the challenges inherent in the barbecue business landscape. We invite our listeners to explore these themes of culinary passion and entrepreneurial wisdom as we navigate the world of barbecue with sincerity and depth.Links referenced in this episode:redbeardseasonings.comCompanies mentioned in this episode:Painted Hills Natural BeefRed Beard SeasoningsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows.Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs.Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption.Follow us on YouTube!Captivate's YouTube ChannelThe Audio-To-Video Roadmap with Greg WillitsThe Audio-To-Video Roadmap with Mignon FogartyLinks to interesting things from this episodePeople & ShowsCall Her DaddyAlix Earle - Hot MessGrammar Girl - Mignon FogertyRosary Army - Greg WillitsTropical PodcastingRoger WilmutApps & TechnologyAlituThe Podcast HostLinks and ThingsAlitu and The Podcast Host Have a New HomeThe Music DNA of Podcast Search: Why Apple and Spotify Still Rank Like Record Stores | PodSEO BlogSpotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data ShowsAdTech Has Mispriced YouTube And Audio Is Why | by Alan Ronis | Apr, 2026 | MediumRoger Wilmut - WikipediaElsie on Que Esta Pasando en el Podcasting from Tropical PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Why Australia Is a Clean Energy Investment Hotspot: Solar, Wind, Batteries & Energy Security | Joost BergsmaOn The Greener Way, host Michelle Baltazar speaks with Joost Bergsma, global head of energy at Nuveen Infrastructure, about clean energy investing, energy security, and why Australia is attractive for large-scale renewables.Bergsma reflects on his the last two decades in the sector and describes how capital raising has evolved from needing to explain basic technologies to today's dedicated institutional infrastructure teams, alongside greater competition.He explains clean energy investments across solar, onshore/offshore wind and battery storage that appeal to Nuveen's institutional clients.He also highlights what's new in the battery storage sector and Australia's land-driven scale advantages versus Europe.For investors just entering the clean energy sector, he explains the need to address China-concentrated supply chains and Australia's grid buildout needs.01:02 A career milestone in clean energy02:13 Capital raising outlook03:09 Nuveen infrastructure strategy04:43 Geopolitics and energy security06:47 Data centres and demand surge08:41 Risk return spectrum explained09:45 Australian investor appetite10:54 Nuveen's local pipeline12:04 Ten-year outlook on batteries14:40 What could go wrong?We record on Gadigal land and we pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
The primary focus of this podcast episode is an engaging conversation with Brad Polachek, the owner and pitmaster of Red Beard Seasonings, who shares insights into his journey of establishing a seasoning business during the pandemic. We delve into the genesis of his venture, which originated from a passion for barbecue, as well as the challenges and successes encountered along the way. Brad elucidates the importance of community engagement and the role of personal relationships in promoting his products effectively. Additionally, he discusses the intricacies of developing seasoning blends and the significance of feedback in refining his offerings. Throughout the dialogue, we gain a deeper appreciation for the dedication and resilience required to thrive in the competitive landscape of the culinary arts.Links referenced in this episode:barbecue nation jt.comnatural beef.compigpowder.comoregon dungeness.orgheritagesteel usredbeardseasonings.comCompanies mentioned in this episode:Painted Hills Natural BeefRed Beard SeasoningsKroger'sMcCormickShillingEmeraldPig PowderHeritage SteelHammerstahlOregon Dungeness CrabOhio Cottage LawThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
How is this still happening?You ever have one of those moments where you see something so ridiculous you can't help but roll your eyes? That's basically the theme of this episode. I'm talking about the world of podcasting and, honestly, it's kind of wild. It's 2026, and people are still posting “New episode out! (and that's it)” on social media like that's some kind of marketing strategy. Seriously?Yes, It's Better Than Nothing...In this episode, I talk about why podcasters need to stop doing the bare minimum when promoting their shows. If you're going to post on social media, at least make it interesting. Lead with a question. Share a bold statement. Give people a reason to stop scrolling and pay attention. Don't just announce your existence, do something to spark curiosity.Use a HookI also dig into the importance of using hooks when sharing episodes. In today's world of endless content, you need something that grabs attention immediately. Whether it's a thought-provoking question, a surprising opinion, or a compelling claim, the goal is to invite people into a conversation, not just tell them your episode exists.There is No Excuse for "New Episode Out"And honestly, with all the AI tools available now, there's really no excuse for lazy promotional posts anymore. AI can help you come up with stronger captions, better hooks, and more engaging content in seconds. If your entire strategy is still “new episode out,” it might be time to rethink things.Throughout the episode, I share practical tips on how to create social posts that actually connect with your audience and make people want to listen. I also invite listeners to join the School of Podcasting community, where we do listener parties, personal coaching, and help podcasters grow their shows in smarter ways.If you're serious about podcasting and want your marketing to stand out, this episode is your reminder to stop being basic and start being intentional. Podcast promotion doesn't have to be boring — and honestly, it shouldn't be.Takeaways:In this episode, we discuss how just saying 'new episode out' is the laziest way to promote your podcast, so let's spice it up!Every podcaster should lead with a hook that actually grabs attention, otherwise, what's the point of even posting?We emphasize the importance of creating engaging social media posts instead of the bland standard phrases that nobody cares about.It's shocking to see how many people still use outdated promotional tactics like 'find me wherever you find your podcasts' – just stop it already!If you want your episode to stand out, it needs a compelling claim or question that makes people want to listen and engage.Utilizing AI tools can help you generate better social media content than the typical 'new episode out' post, so why not give it a shot?Mentioned in this episode:Start Podcasting in Six Week - Starts June 3rdHave you been struggling trying to start a podcast? Did you drown in all the jargon? Did you feel overwhelmed? The School of Podcasting is offering a course, Podcasting in Six Weeks, that will walk you through the entire process. Learn from 20-year Hall of Fame veteran Dave Jackson as he walks you through the process of planning, launching, and growing your show. The best part is the class is only $1. For more information, go to schoolofpodcasting.com/sixweeks. Podcasting in Six WeeksPodcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This episode's guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film's most iconic projects, including Netflix's hit series Forever and Kevin Hart's animated comedy Lil Kev. Born and raised in South Central Los Angeles, he rose through the ranks of Hollywood post-production, breaking barriers as one of the few Black sound designers in the industry and earning multiple MPSE Golden Reel Awards and Emmy nominations. Today, he's not only redefining sonic storytelling but also championing greater diversity behind the scenes, ensuring the voices shaping what we hear are as dynamic as the stories themselves.His name is Kenneth Johnson, and in this episode, we'll discover how he transforms silence into emotion and builds powerful storytelling through every note, tone, and texture.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Kenneth's Early InfluencesWe start things off with a look at Kenneth's journey from a childhood in the South Central projects to an award-winning Hollywood career. “Something just came over me, and I said, you know what? This is it, I'm kind of done,” he recalls a pivotal moment early in life. “I had to make a decision as to what I wanted to do with the rest of my life, and, you know, I've always liked music.” He tells us about his early career in post-production sound and a chance encounter with producer J.R. DeLang. “He said, ‘That's great, but you can't come in and just sit in that chair. You've got to work your way up to that.'” Kenneth tells us of their first meeting. “He said, ‘we've got two positions that usually work their way up to being [soundtrack] mixers, and that's a dialogue editor and a sound effects editor.'”(12:45) – The Journey to Sound DesignKenneth tells us more about his work as a sound designer and the art of creating impossible sounds, such as the wild inventions in the Honey, I Shrunk the Kids series. “They were always creating these contraptions and things that don't exist,” he says, “so you had to figure it out in your mind. You'd have to say, ‘Well, what do I think it sounds like?' Or what should it sound like? And then you start putting pieces together.” He recalls his sound editing work from a memorable scene in the award-winning movie Road to Perdition and the thought process behind it. “We started out with just hearing the sounds of winter,” Kenneth explains. “And then he tries to start the car, and the car is not really functioning and he's having an issue starting it. And so that whole sequence of him trying to start the car and then finally getting it started was, it was just really beautiful.”(25:30) – The Power of SilenceAs the first half of our conversation wraps up, Kenneth emphasizes the importance of testing sound work in its native format as well as the studio. “I think a lot of times people don't do that,” he says. “They don't play it back in the medium that it's meant to be played on. They just play it in the room and it sounds fantastic, right? But then when you squash it all down to a stereo file, it will sound different.” We talk about what goes into setting up an ideal sound studio and about the importance of “tuning” a room. “Say there's a dip in the low end,” he explains, “and the room hasn't been compensated. We're going to push the low end, which means that possibly when it gets to another playback format, the bass is going to be really loud. So we try to mix in a neutral environment where everything is flat.”Episode SummaryKenneth discusses his childhood and transition to film and television sound design.We discuss the challenge of creating sound effects for things that don't exist.Kenneth emphasizes the importance of maintaining an ideal studio sound space.Tune in for next week's episode as we discuss how Kenneth puts sound to work in shaping a narrative, how his role as a sound designer has changed since digital sound editing became the norm, and his advice for people who are just starting out in post-production and sound editing.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This episode delves into the remarkable legacy of Old Arthur's Barbecue, as we engage in a profound discussion with Udell Watts IV, a descendant of Old Arthur himself. Throughout our dialogue, we explore the fascinating anecdotes surrounding Old Arthur's life, including his resilience and the poignant narrative of his longevity. A pivotal theme emerges as we examine the integral connection between the exceptional flavor of Old Arthur's sauces and the rich history that informs them. The conversation further highlights the significance of storytelling in enhancing consumer engagement and appreciation for culinary products. As we reflect on the journey of establishing a brand rooted in tradition, we contemplate the aspirations for Old Arthur's future in the competitive market of barbecue sauces and seasonings.Links referenced in this episode:Old Arthurs BarbecueCompanies mentioned in this episode:Painted Hills Natural BeefOld Arthur'sThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Who Really pays tariffs? Stanford economist breaks down the hidden consumer costIn this episode of The Greener Way, host Michelle Baltazar speaks with Stanford University economist Luke Heeney about the often-overlooked social impacts of industrial policy, focusing on the 2025 US tariffs and their effects on the automotive sector.Heeney explains why accounting for tariffs on intermediate inputs is crucial, finding that many US producers lose billions when parts are included, with only one company coming out ahead due to greater domestic sourcing.He also finds the largest percentage of financial losses fall on the lowest-income households, costing billions of dollars.00:00 Who pays tariffs?00:58 Industrial policy focus03:11 Tariffs study setup04:30 Key findings explained06:27 Lessons for Australia07:37 Why impacts are overlooked09:37 Staggering consumer costs12:04 Building better toolkits14:27 What the government can doWe record on Gadigal land and we pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
The focal point of this podcast episode is the rich and intricate history of Old Arthur's Barbecue, as recounted by Udell Watts IV, the current custodian of this esteemed culinary legacy. We delve into the life of Arthur, a man who transformed his painful beginnings as an enslaved individual into a celebrated career as a pitmaster, ultimately becoming a revered figure within his community. We explore how Arthur's expertise in barbecue, nurtured under the most challenging circumstances, has been meticulously preserved and passed down through generations, culminating in the establishment of the Old Arthur's brand. The discussion further illuminates the significance of family involvement in maintaining this heritage, reflecting a profound commitment to honoring their ancestor's legacy. This episode serves not only as a tribute to a remarkable individual but also as a testament to the enduring power of tradition, resilience, and culinary excellence.Links referenced in this episode:paintedhillsnaturalbeef.comoregon dungeness.orggunterwilhelm.comheritagesteel.usCompanies mentioned in this episode:Painted Hills Natural BeefOld Arthur'sWeston KiaHeritage SteelGunter WilhelmThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Podcast promotion breaks down to this:Identify who your audience isGo to where they are (online and offline)Make friends with themTell them about your showDon't Overthink itSo a person on Reddit mentioned they wanted to grow their podcast about horror movies.Let's see.... where could I find a bunch of people who like horror movies... if only there was a place where people who like horror MOVIES go. If only......Go to Where They AreSo go to the movie cineplex, if you want to go all out have a t-shirt made for you with your logo and URL on the shirt (see Stickermule), and have some business cards made with your logo and website address, and a QR code (I use switchy for that. It not only makes QR code and a whole lot more but I can track how many times that QR code was used).Then as people are entering the building ask them, "Are you hear to see (scary movie title)?" and if they say "Yes," then give them a card and say "I do a podcast for people just like you."ExpectationsYes, some will throw the card away. Some will put it in their pocket. Other will be bored sitting through endless advertisements waiting for the movies to start and will point their phone at the QR code (which takes them to my follow page).Keep in mind you build you audience one person at a time.And often that one person hangs out with other people who also like what they like, and word of mouth starts to grow your show. Now, word of mouth is effective. We know it is. It ranks high in all the ways to promote your podcast, but we also know it is slow. If you are looking for a giant switch to give you 30,000 downloads an episode, that just doesn't happen.The More You Do It The better You Get At itI know for me, selling my book, Profit From Your Podcast, in person is always a little uncomfortable, but the more I did it, the better I got at it and the more books I soldDo You Need Help Growing Your Podcast?If you need help growing your show, come visit me at schoolofpodcasting.com. One of the features we have there are listener parties where a group of us will get together and you get to watch us listen to your show. This way you can see if we laugh when we're supposed to laugh and cry when we're supposed to cry. If it's not working, you'll know immediately and it's time to go back and do some basic editing. Check it out at schoolofpodcasting.com.Mentioned In This EpisodeStickermule (T-shirts and more)Canva (business Cards)Design Crowd (crowd source your business card or t-shirt design)Switchy (QR codes that are trackable)Mentioned in this episode:Start Podcasting in Six Week - Starts June 3rdHave you been struggling trying to start a podcast? Did you drown in all the jargon? Did you feel overwhelmed? The School of Podcasting is offering a course, Podcasting in Six Weeks, that will walk you through the entire process. Learn from 20-year Hall of Fame veteran Dave Jackson as he walks you through the process of planning, launching, and growing your show. The best part is the class is only $1. For more information, go to schoolofpodcasting.com/sixweeks. Podcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
In this episode, Dr. James Lennox articulates a compelling narrative surrounding Aristotle's enduring relevance in the philosophy of biology, particularly through the lens of inquiry. He elucidates how Aristotle's erotetic framework—derived from the Greek term for questioning—provides a systematic approach to scientific investigation, positing that the essence of inquiry lies in the critical questioning of phenomena. The conversation traverses Dr. Lennox's academic journey, revealing how his early interests in biology transitioned into a profound engagement with Aristotelian thought, ultimately leading to his latest publication. The discussion critically examines the intersection between Aristotelian principles and contemporary scientific methodologies, advocating for a recognition of the structured inquiry that Aristotle championed. By emphasizing the necessity of both general frameworks and domain-specific norms, Dr. Lennox challenges prevailing notions in the philosophy of science and encourages a reevaluation of how inquiry is conceptualized. This thought-provoking dialogue not only sheds light on Aristotle's methodologies but also inspires a renewed appreciation for the philosophical foundations that underpin modern scientific exploration, making it a significant contribution to ongoing debates in the field.Show notes with links to articles, blog posts, products and services:Aristotle on Inquiry: Erotetic Frameworks and Domain-Specific Norms - Cambridge University PressJames Lennox's websiteEpisode 110 (52 minutes) was recorded at 2200 Central European Time, on May 3, 2026, with Alitu's recording feature. Martin did the editing and post-production with the podcast maker, Alitu. The transcript is generated by Captivate Assistant.Easy listen to The Secular Foxhole podcast in your podcast (podcatcher) app of choice, e.g. Apple Podcasts, Spotify, Amazon Music, Listen Notes.Even better is to use one of the new podcast apps, on Podcast Index, supporting the Podcasting 2.0 initiative, and Value for Value model, by streaming Satoshis (bits of Bitcoin), and sending a Boostagram (digital telegram with a donation of sats).Check out the Sam Sethi's new service called, TrueFans. Become a fan of our podcast there. Listen to The Secular Foxhole podcast, "and pay the price you want for the value you hear."This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Technology isn't magic. And neither is circularity.In this episode of HappyPorch Radio, Barry O'Kane speaks with Lieke van Kerkhoven, co-founder of Green Pulse.Lieke explains how Green Pulse is helping hospitals extend the life of medical equipment by connecting them with a global network of buyers. The platform combines logistics, marketplace dynamics, and technology to make reuse viable in a complex and highly regulated environment, an example of what we mean by Exploring circular tech: technology isn't magic, where technology plays a role, but only as part of a much bigger operational and human system.They discuss the practical realities of building a circular business, from managing operations and growth to creating trust between buyers and sellers. The conversation also explores a broader idea: how businesses can move beyond treating sustainability as an add-on and instead integrate it into their core commercial model.The episode highlights Lieke's concept of “integrative business”, the role of AI in reshaping work, and the importance of aligning incentives across the value chain.✨ In this episode:Lieke explains how Green Pulse started and how it worksWe explore the challenges of running a circular marketplaceLieke shares insights into the global demand for reused medical equipmentWe discuss why donation is not always the best solutionBarry and Lieke explore the realities of scaling a startupLieke explains how AI supports operational efficiencyWe discuss aligning commercial and circular incentivesWe explore the gap between personal and professional valuesLieke shares her vision for the future of Green Pulse
“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn't feel right but not necessarily knowing why, a lot of times it's audio. Especially now too, with so much AI slop and the level of inauthenticity that is being broadcasted, a really great song jingle, like a really well-crafted sound design for movements in things like action, sports, or what have you, that can bring in the viewer or the listener into a world that I just cannot.” – David GielanThis episode is the second half of my conversation with founder and CEO of Dominant Creative, and founder and CTO of DominantLabs.AI, David Gielan, as we discuss the shifting balance between AI content and natural creativity, where he sees the advertising industry heading as human artists become more of a luxury, and the link between branding, better sales, and the power of sound.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Importance of Audio in MarketingThe second half of our conversation starts as David relays a lesson Emma Thompson shared in one of her books about the impact that just writing our thoughts down can have on the brain. “She says there's a relation between the way that our brain works and our hand,” he recalls. “You fundamentally learn what it is you're putting down on paper by having that connection, which I think is really interesting. And we totally miss it if we put it into an AI chatbot.” We focus on the steady growth of AI in the advertising industry, and how it's making organic content both less common and more valuable. “In the same way that I buy vinyl and listen to vinyl,” David says, “that's how voiceover, and, in my humble opinion, sound design, music creation, all these things will be. There will be a premium for it, and there'll be a much smaller group doing it because you will not be able to make a living at it.”(08:15) – AI's Impact on CreativityDavid tells us more about his creative process, and how he took a deliberately low-tech approach to mixing his last album: “I didn't want samples from somebody I've never met, somebody I didn't know who played it in some studio in Prague to have their stuff on my record,” he explains. “And so I think there are more people out there who feel the same way that I do.” AI can have its advantages, though, and he describes how he puts it to use when brainstorming. “When I want to sketch out storyboards,” he says, “it's much easier for me to clarify that idea and then have it animated… Not because I'm trying to put out a final product, but because I'm trying to understand better what I want.”(22:35) – Crafting an Authentic Brand SoundAs our conversation comes to a close, David shares some of the projects that have marked the highlights of his career, and the role sound played in shaping their success. “One of the proudest things I have in my career is a piece of audio that's absolutely defined the legacy of that brand. And it is very easy to forget what drives a consumer to make a purchasing decision to align themselves with an identity because that's essentially what, you know, your dollars go to.” We discuss the link between visual, audio, and ad revenue, and how he puts all three to use to build a successful brand. “The thing I spend most of my time doing is connecting the dots between a good brand and better sales,” he tells us. “Ultimately, that's what it will or will not do. And audio is a massive part of that.”Episode SummaryDavid discusses why brands should focus on authentic audio experiences.The conversation shifts to the effects of AI on sound design and creativity.David shares his philosophy on creating sound with a personal touch.Connect with the GuestDominant Creative's website: https://dominantcreative.com/David's website: https://gielan.com/Follow David Gielan on Facebook: https://www.facebook.com/dgielan/Follow David Gielan on Instagram: https://www.instagram.com/davidgielan/Follow David Gielan on LinkedIn: https://www.linkedin.com/in/davidgielan/Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand. You can also subscribe to the Audio Branding Podcast on YouTube to watch the show's latest episodes.Please leave the Audio Branding Podcast a written review so others can find the show on their favorite podcast player!Want to be a guest on Audio Branding? Send Jodi a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle.This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.** Transcript available upon requestThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Carrie's story feels like a real, behind-the-scenes look at what it actually takes to grow beyond "just" editing.She talks about how she went from editing simple interview shows to landing a major role with the Legal Media Network—all sparked by a note in the Podcast Editors Club Facebook group with a pitch. Carrie didn't wait until she felt “ready.” Instead, she kept saying yes to opportunities, learning as she went, and building her confidence through experience rather than formal training.As her career progressed, she naturally moved beyond editing into storytelling, production, and eventually leadership. Now, she's overseeing large-scale operations, managing teams, and helping shape content for hundreds of clients. Through it all, she keeps coming back to the same idea: growth comes from being willing to figure things out, even when you're unsure. Her journey is a reminder that skills build on each other, and if you stay curious and open to stretching yourself, you can turn a small starting point into something much bigger.Key moments:Carrie secured her current role by proactively pitching herselfShe transitioned into narrative storytelling and full-scale production workHer experience shows that editing skills can evolve into broader storytelling and leadership capabilitiesShe now oversees production for nearly 200 clients, managing teams, workflows, and content strategyA major success factor has been willingness to learn on the fly and take on challenges without waiting for formal trainingResources mentioned in the show:Carrie Caulfield, Director of Production, The Legal Media Network@TheCarrieCaulfield (IG, Threads)https://carriecaulfield.notion.siteOur Editor for this episode:This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show (audio and/or video)Mentioned in this episode:The Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office HoursPodcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
In this episode we are focused on compost and listen out because there will be a chance for you to get involved and tell us about your compost journey.Liz Elton is an artist whose work looks at waste and the recycling of matter. She sometimes thinks she "sees the world through her compost bin". For the past few years she has been photographing the compost caddy in her kitchen. The images are beautiful.In this episode we also learn how to compost from gardener and writer Helen Hutchings-Cox who also has a passion for compost and how it is vital for soli health.And we hear how composting, from their different perspectives, has for both of them changed their views of the world.You can share your compost photos by posting them on your instagram account and tagging or collaborating with @compost_tales telling us a bit about your picture. Or you can email your photograph to: sally@ourplantstories.comSign up to the newsletter at www.ourplantstories.com to get every new episode of the podcast direct into your inbox.Our Plant Stories is presented and produced by Sally FlatmanThe music is Fade to Black by Howard Levy(Transcription is automatically generated)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
The principal focus of this discourse centers on the nuanced practice of salting steaks prior to their preparation, an essential technique that significantly enhances the flavor and texture of the meat. Throughout our conversation, we delve into the insights provided by Brad Bates, the esteemed author of "Primal Cuts" and a knowledgeable butcher, who elucidates the merits of allowing a steak to be salted overnight. This method, he posits, not only fosters an optimal crust formation but also contributes to a more harmonious seasoning throughout the cut. Additionally, we engage in a wide-ranging dialogue that encompasses various cuts of meat, culinary preferences, and the intricate relationship between seasoning and cooking techniques. Ultimately, our exchange serves to illuminate the artistry inherent in butchery and the culinary experience, inviting listeners to appreciate the subtleties that elevate the simple act of cooking into a refined practice.Links referenced in this episode:butcherwizardprimalcutsclub.comamazonbarnesandnoble.comyoutubeCompanies mentioned in this episode:Primal CutsButcher wizardThomas KellerFrench LaundryBarnes and NoblePrimal Cuts ClubThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This episode opens with a major industry shift: Tim Cook's announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny Srouji, and what this "hardware-first" leadership style might mean for the future of Apple devices and services.The conversation then pivots to the technical rollout of HLS (HTTP Live Streaming) video support on Apple Podcasts. Joined by OG co-hosts Mark Asquith and Danny Brown, the team breaks down how HLS differs from standard video files and open standards. They explain how adaptive bitrate streaming ensures listeners stay connected even on poor data connections and why audio-only creators shouldn't feel pressured to pivot to video.Finally, the group tackles the nuance of accessibility and inclusion in podcasting. They compare listening to an audiobook to reading with your ears, emphasizing that the goal is always to deliver the message to the audience wherever they are. The team shares insights on the power of Apple's new video implementation and how it provides more expansive ways for audiences to engage with content.More Co-hosts!Mark Asquith: Founder of Captivate and original co-host of In & Around Podcasting.Danny Brown: Head of Support and Experience at Captivate and original co-host of In & Around Podcasting.Links to interesting things from this episodeEverything related to the Captivate Video Podcasting Support RolloutPublish Video Podcasts to Apple Podcasts: Captivate Video Support OverviewHelpdesk ArticlesApple HLS Video Podcasts: Help ArticleHow to Connect Apple's HLS Video Podcast Feature to Captivate: Connection GuideApple Podcasts HLS Frequently Asked Questions: HLS FAQHow to Publish Video Episodes via Captivate to Apple Podcasts Using HLS: Publishing GuidePricing for Apple HLS Video Podcasts: Pricing DetailsBlogPublish Video to Apple with Captivate: Blog PostApple Video Podcasting Best Practices: Best Practices GuidePeople & ShowsTim Cook: Apple Executive Chairman (formerly CEO - until Sept).John Ternus: Apple CEO (effective Sept 2026).Johny Srouji: Chief Hardware Officer at Apple.Marco Arment: Creator of Overcast and co-host of ATP.Accidental Tech Podcast (ATP): https://atp.fm/Robb Dunewood: Daily Tech News Network & The Tech JawnAnna DeShawn: Ambie Award winner and founder of The Qube App. https://theqube.app/ (If you are a Black or Brown podcaster submit your show!)Apps & TechnologyHLS (HTTP Live Streaming): Technical standard for video delivery.Apple Podcasts: Support for HLS video in iOS 26.4+.The Qube App: A database for Black and Brown podcasters. https://theqube.app/Captivate Growth Labs: Educational resources for podcasters. https://www.captivate.fm/growth-labsArticles & EpisodesATP 663: Defending the Honor of The Cheesecake Factory: The episode where the ATP team predicted Apple's leadership shift. https://atp.fm/663Why People Who Listen to Podcasts Are Suddenly Feeling Left Out (WSJ): An exploration of the audio-only listener experience in a video-centric market. https://www.wsj.com/lifestyle/podcasts-video-armchair-expert-killer-stories-kristen-bell-0e07d0beThe Audio-to-Video Roadmap: Greg Willits: Luma session deep-dive on transitioning formats. https://luma.com/qiqd3odtThe Audio-to-Video Roadmap: Mignon Fogarty: Luma session focused on strategic video implementation. https://luma.com/y0bbjgbhIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Critical Minerals Supercycle? How AI, Clean Energy & Geopolitics Are Reshaping Supply ChainsIn this episode of The Greener Way, host Michelle Baltazar chats with Vinnay Cchoda, responsible investment manager at BetaShares, about the predicted shortage of some critical minerals in the next couple of decades and how that could force a resetting of investment expectations and strategies.Cchoda says the convergence of electrification, AI-driven data center buildout, and unstable geopolitics is causing supply chain issues.He argues that the supercycle of critical minerals is directionally right but too simplistic, with uneven outcomes across the different types of minerals. For example, lithium and nickel are seeing faster supply responses and price corrections, while copper has hit new highs.The discussion highlights why investors need to look at their diversification strategies and how to respond to the cycles within the supercycle impacting investment outcomes.Read: Critical minerals in the age of AI and tariffs (Link: https://www.fssustainability.com.au/article/critical-minerals-in-the-age-of-ai-and-tariffs)01:08 Three forces converge04:17 Supercycle creates uneven outcomes07:27 When AI meets clean energy09:06 Predicted 40% supply shortage10:52 Supply chain bottlenecks13:05 Investor playbookWe record on Gadigal land and we pay our respects to the traditional custodians of country and elders, past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This episode of Barbecue Nation featured Brad Baych, author of "Primal Cuts" cookbook and YouTube personality known as the Butcher Wizard, discussing meat cutting techniques and beef education. Brad shared his journey from culinary school to YouTube fame, explaining how he helps home cooks learn to save money by cutting their own meat at home rather than buying pre-cut pieces. The discussion covered various beef cuts including chuck rolls, ribeyes, and terrace majors, with Brad emphasizing the importance of understanding where meat comes from and how to utilize every part of the animal. He also addressed common misconceptions about meat storage, refreezing, and seasoning techniques, while sharing practical advice about vacuum sealing and proper meat preservation.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
July 4th was supposed to be a festive day filled with fireworks, but instead, it turned into a disaster for me.Picture this: I'm all set to enjoy the show, but as I step out, the sky starts drizzling. Naturally, I whip out my phone to scroll through social media, because who doesn't love seeing what everyone else is up to while ignoring the world around them?Fast forward a few moments, and bam! My foot hits an uneven sidewalk, my phone goes flying, and I'm face-first in the concrete. My knees did not fare well. Everyone around me thinks it's a scene from a slapstick comedy, and I'm just trying to play it cool, you know?But here's the kicker: this little escapade has everything to do with podcasting. Yeah, you heard me right. Looking stupid while starting a podcast? It's practically a rite of passage. We'll dive into how to embrace that awkwardness and turn it into something valuable. So, buckle up; it's going to be a wild ride!We've Looked Stupid BeforeI live near Cleveland Ohio and if I go into a room of 30 adults and scream, "Here we go brownies here were go!" they will answer with RUFF RUFF! Grown adulst will bark like a dog.Also being Ohio means you must stand and spell your state when someone plays the song Louie Louie.My favorite is the "Chicken Dance" at weddings how this tradition of some demonic polka got started I will never know, but again everyone is willing to look stupid.When you venture into podcasting one of two things will happen. You will have a successful show that you love doing, you'll have that story about the time you started a podcast.I Can HelpTakeaways:So, if you're thinking about starting a podcast, brace yourself, because looking stupid is basically part of the package.People worry too much about looking dumb on a podcast; trust me, we all do it sometimes, and it's totally fine.You can learn from your own mistakes, but learning from others is even better, so listen up, folks.In the end, podcasting is about having fun and sharing stories, not about being perfect.When you finally start your podcast, remember: you might end up with a great show or a hilarious story about your failed attempts.If you want to avoid looking stupid, just don't do stupid stuff, but let's be real, we all mess up sometimes.Links referenced in this episode:schoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
1363. El feedback del podcast vuelve a ser el protagonista en este episodio porque como ocurre al final de cada mes, me gusta parar un momento y echar la vista atrás para repasar todos los comentarios, mensajes y audios que me habéis ido dejando a lo largo de las últimas semanas. Arranco el episodio reconociendo un pequeño fallo que cometí justo en el capítulo anterior. Nicolás Carbone, desde Fivecast, me avisó rápidamente de que había dicho una fecha incorrecta. En lugar del 29 de abril mencioné el día 28, porque se me cruzó la fecha de grabación con la de publicación. Y lejos de molestarme, este tipo de comentarios me encantan, porque demuestran que hay alguien al otro lado del micrófono escuchando con atención y dispuesto a echar una mano cuando hace falta. A partir de ahí comienzo a repasar varios de los mensajes que han ido llegando durante el mes. Vicente Ortiz recordaba en un comentario que en el episodio de principios de abril se notaba claramente que estaba tocado por un buen resfriado, algo que también señaló Kitsune cuando pensaba que yo estaba de vacaciones de Semana Santa cuando en realidad estaba pasando un trancazo considerable. También hubo momentos muy especiales durante el mes. Por ejemplo cuando Aranzazu, la profesora que imparte el curso de ficción sonora del que hablé en uno de los episodios, compartió mi capítulo en redes sociales y dedicó unas palabras muy bonitas hacia mi trabajo. Aproveché ese momento para agradecer también a Fivecast, Galiana y David Bernad que compartan los episodios prácticamente a diario en redes. Otro de los momentos que más ilusión me hizo fue cuando Rodrigo Álvarez, creador del podcast Neurona Financiera, reaccionó al episodio que dediqué a su programa. Lo hizo por partida doble: compartiendo un storie en Instagram ante decenas de miles de seguidores y dejando además un comentario en Spotify. Incluso me envió un audio a través de SpeakPipe, lo que convirtió ese momento en algo bastante especial. Durante el episodio también recupero comentarios de diferentes capítulos publicados a lo largo del mes. Desde reacciones al episodio del Glosario Podcastero sobre el loop en podcasting, hasta reflexiones sobre el papel de los algoritmos en los podcast polémicos que circulan por redes sociales. No faltaron tampoco las dudas técnicas, como la consulta sobre el plugin OP3 para WordPress o la conversación sobre monitorización de audio durante la grabación de un podcast. Incluso recibí un correo bastante curioso de un profesor de Cuenca que estaba intentando presentar un podcast escolar al concurso de RNE y tenía problemas con la plataforma de inscripción. Además de comentarios escritos, este mes llegaron varios audio comentarios, algunos desde España y otros incluso desde el otro lado del Atlántico, lo que demuestra hasta qué punto este pequeño metapodcast diario consigue romper la barrera del espacio y del tiempo. Cierro el episodio dando las gracias a todas las personas que han dejado algún comentario durante abril y recordando que cualquiera puede enviar un audio a través de SpeakPipe desde la web del podcast. Porque si algo tengo claro después de tantos episodios es que el verdadero valor de este proyecto está precisamente en esa comunidad que escucha, comenta y participa._____________ ¡Gracias por pasarte 'Al otro lado del micrófono' un día más para seguir aprendiendo sobre podcasting! Si quieres descubrir cómo puedes unirte a la comunidad o a los diferentes canales donde está presente este podcast, te invito a visitar https://alotroladodelmicrofono.com/unete Además, puedes apoyar el proyecto mediante un pequeño impulso mensual, desde un granito de café mensual hasta un brunch digital. Descubre las diferentes opciones entrando en: https://alotroladodelmicrofono.com/cafe. También puedes apoyar el proyecto a través de tus compras en Amazon mediante mi enlace de afiliados https://alotroladodelmicrofono.com/amazon La voz que puedes escuchar en la intro del podcast es de Juan Navarro Torelló (PoniendoVoces) y el diseño visual es de Antonio Poveda. La dirección, grabación y locución corre a cargo de Jorge Marín. La sintonía que puedes escuchar en cada capítulo ha sido creada por Jason Show y se titula: 2 Above Zero. 'Al otro lado del micrófono' es una creación de EOVE Productora.
“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there's mumblegate that's happening, like with all the streamers where I can't understand half the things that are being spoken... And in the interview, he was like, ‘Well, it's just not important to me.' I'm like, what?” – David GielanThis week's guest is a six-time founder and creative strategist who knows the power of sound in shaping stories that stick. As founder of Dominant Creative, a global agency and production company, he helps brands harness audio to spark connection and inspire change. His name is David Gielan, and in this episode, he shares how sound influences branding, fuels emotion, and helps organizations stand out in a noisy world. If you care about where audio is headed, you'll want to hear this one.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Journey from Music to MarketingAs our conversation starts, David recalls his early memories of sound and how he's passing on the lessons he learned to his own children. “Being even two or three years old,” he says, “I have these memories of dancing to records in my home and, you know, I just try to impart that on my kids too when they were very young.” He tells us more about his experience in marketing and ad production, and how having a background in music can sometimes be a mixed blessing. “I am not a person who can go to live music events as just an appreciator of music,” David explains. “It makes it absolutely impossible for me…. I'm just going to be sitting there in my head trying to pick it apart, not in a negative way, but just in a way of trying to understand how it was all put together.”(08:15) – Mumblegate and Audio ClarityThe discussion continues as David tells us more about the role sound plays in his approach to branding. “ I also have always been the kind of director and creative who is considering sound at each stage of the process,” he tells us. “And so I'm also doing the edit in my head and I'm doing the sound design in my head while we're filming, while we're working on it, and so it just gives me a greater level of control, but also creative inspiration as I'm working.” Our conversation turns to “mumblegate,” the sound editing trend that's making streaming audio harder to hear than ever, and how it can work against a marketing campaign. “I think for a lot of people,” he adds, “sound is usually an afterthought, especially because advertising a lot of time is a very visual medium… The creatives that I love working with most are the ones who come from post before they started getting into the director's chair, because they understand how something incredibly simple can make such a massive impact.”(22:35) – The Role of Sound DesignAs the first half of our conversation closes, the topic turns to how David puts sound to use in his own marketing work, such as an ad campaign he created for Yonex. “It was a very dark and emotive and impactful round of spots that were mainly driven by sound design,” he recalls. “It was just the visuals of a racket spinning. But it really came to life when, you know, when those moments were accented by key sound effects.” Our discussion returns to his insights on mumblegate, and how often it comes down to a struggle between sound editors and producers. “I've worked with a number of rerecording mixers over the years that bury dialogue because they're forced to do so, not because they want to. They're like, ‘No, I want to bring clarity to this project and so people can follow the story and understand what's going on.' And then they're, you know, shouted down by the folks at the top.”Episode SummaryDavid talks about his career journey and personal experiences with sound.Why audio clarity seems to be less of a focus in today's media.David shares the impact of sound design in his advertising campaigns.Tune in for next week's episode as we talk about the human creativity premium that the AI rush is helping to create, how David's balancing automation and his personal approach to building a campaign, and why he feels that sound is an untapped resource when it comes to branding.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This is the podcast for alpaca people!If we focus only on the big picture or only on the close-up, we will miss something. We need to do both, just not at the same time. Be guided by what catches your attention, but don't be fooled into thinking just because something demands your attention, it is the most important thing.Lili in the goose yard reminded me to look at both. It was a call-the-vet moment. She is much improved, but I am watching her very carefully today.Thanks for listening, and I hope you enjoyed it.You can contact me by email - steve@alpacatribe.com - or leave me a voicemail from your browser.Alpaca Tribe is hosted and produced by Steve Heatherington of Waterside Voices. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
The focal point of this podcast episode centers on the intricate world of barbecue, as we engage in a profound dialogue with David Ehart, the Senior Director of Communications and Brand Marketing for Prairie Fresh. Our conversation traverses various dimensions of barbecue culture, including the nuances of meat selection and preparation, particularly emphasizing the advancements made in the evaluation of pork quality. Ehart elucidates the technological innovations implemented in their facilities, which have been meticulously developed over several years to enhance the marbling and overall quality of the meat. Additionally, we delve into the competitive barbecue scene, exploring the challenges and opportunities that arise within this increasingly expensive sport, as well as the importance of accessibility for enthusiasts at all levels. This episode not only sheds light on the technical aspects of barbecue but also reflects on the personal joys and experiences that accompany this culinary art form, culminating in Ehart's poignant reminder to approach life with seriousness while maintaining an inherent sense of levity.Links referenced in this episode:prairiefresh.comseaboardfoods.comCompanies mentioned in this episode:Painted Hills Natural BeefPrairie FreshSeaboard FoodsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Deep Green vs Medium Green Investing: Returns, Volatility & ESG Trade-Offs | The Greener WayIn this episode of The Greener Way, host Michelle Baltazar speaks with financial adviser Alex Jameison of Jamieson Private Wealth about how investors reassess sustainability preferences amid fuel shortages, energy insecurity, and geopolitical shocks.Jamieson explains starting with a client's values and ESG preferences, clarifying what they want to exclude or include (such as mining, defense, tobacco), and discussing “levels of greenness” and potential performance trade-offs—especially when sectors like materials or oil and gas outperform. He notes medium-green portfolios may not see major performance trade-offs, while very deep-green approaches can increase volatility due to concentration and may require a more global investment mindset, with Europe offering larger opportunities than Australia.02:03 Deep green vs returns03:54 Explaining cycle differences05:25 Volatility and global diversification06:15 Investor expectations and greenwashing07:59 ESG options and advisor role09:45 Geopolitics and renewables trendsWe record on Gadigal land and we pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
The principal focus of this podcast episode revolves around an in-depth discussion with David Ehart, the Senior Director of Communications and Brand Marketing for Seaboard Foods, known for its Prairie Fresh brand. We delve into the intricacies of the pork industry, addressing the significant role of ethical practices and animal welfare in contemporary agriculture. David, drawing from his extensive background in agricultural journalism and public relations, elucidates the profound connection between barbecue culture and high-quality pork production. Throughout our conversation, we explore the evolution of consumer expectations regarding meat sourcing and preparation, as well as the emerging trends in the culinary landscape. Our discourse not only highlights the technical aspects of pork production but also underscores the community spirit prevalent within the barbecue world, establishing a dialogue that fosters understanding and appreciation of this vital industry.Links referenced in this episode:heritagesteel.usoregoncrabcommission.comoregondungeness.orgpigpowder.comCompanies mentioned in this episode:Painted Hills Natural BeefSeaboard FoodsPrairie FreshWeston KiaHeritage SteelOregon Dungeness CrabSmithfieldThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
I've been researching the current challenges creators are facing on YouTube, particularly with demonetization issues. I share my thoughts on why YouTube, as great as it is for discovery and stats, can be risky for creators—especially those who rely on it for income.I spotlight the story of Steven song, a talented animator who invested hundreds of thousands of dollars and over a decade into his channel, only to be demonetized without warning. You'll hear how the lack of human customer support at YouTube is affecting creators' mental health, and why relying solely on YouTube revenue might not be the best strategy.All Your Eggs in One BasketI talk about the importance of diversifying your income streams and caution against tying essential expenses to unpredictable YouTube payouts. I also offer some practical advice on making your content more discoverable, like focusing on great episode titles and eye-catching thumbnails, while reminding you that YouTube's algorithm can be both a blessing and a curse.If you're thinking about starting a video or audio podcast, or simply want to learn about the realities of growing on YouTube in today's landscape, this episode gives you valuable insights and honest advice from my years in the industry.Ready to take your podcast to the next level? Visit schoolofpodcasting.com and use the coupon code “listener” for a special deal. I look forward to helping you succeed!The secret reasons Youtube is demonetizing channels (video)I got demonetized it's over. (video)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Technology isn't magic. It does not fix a fragmented circular economy on its own.In this episode of HappyPorch Radio, Barry O'Kane speaks with David Watson, founder of Circular Connect.David explains how Circular Connect developed from a newsletter into a platform that helps circular businesses become more visible and easier to connect with.They discuss the practical challenges of scaling circularity, including fragmented markets, limited awareness, and the need for better connections between organisations. The conversation explores where technology helps, and where human relationships do most of the work.The episode highlights emerging opportunities in areas such as traceability, digital product passports, and circular M&A.✨ In this episode:David explains how Circular Connect started and how it has evolvedWe explore why the circular economy is still fragmentedDavid shares how networking can be made more consistentWe discuss the role of human relationships alongside technologyBarry and David explore the circular talent gapWe look at current M&A activity in the sectorDavid explains why traceability is becoming more importantWe discuss the role of policy and commercial driversDavid shares how Circular Connect may develop further
“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from an artisan stall when you can buy one for a dollar in Walmart, music will still hold great value.” – David Courtier-DuttonThis episode is the second half of my conversation with the founder and CEO of SoundOut, David Courtier-Dutton, as we discuss the catch-22 financial companies can face when it comes to making a sonic impression, how some companies are reaching old and new customers alike by reviving the radio jingles of years past, and the role of audio branding in an increasingly AI-driven world.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Surprising Trends in Sonic BrandingThe second half of our conversation starts as David shares more of SoundOut's discoveries about the effectiveness of branding, including why Visa and Mastercard's sonic logos haven't made the impact they'd hoped. “Listening to their sonic logo in isolation with no brand association,” David explains, “20% and 31% respectively said, yeah, we know the brand. But not one person out of those 400 across the two brands could actually write the brand name when asked what the brand was.” We talk about the old radio jingles and how some companies are finding success in reviving them for a new generation. “Both Maybelline and Pillsbury,” he tells us, “are sort of historic logos that were retired for a long time, and you just cannot underestimate the power of bringing back an old, beloved sonic logo… I wouldn't say it's an easy win, but it is, because those neural pathways are absolutely locked in.”(8:45) – The Role of AI in Music and MarketingDavid and I talk about the elephant in the room, AI and its impact on marketing, and the shift he's seen over the past year. “Up until about six months ago,” he observes, “we were seeing very little of it. There are some obvious concerns around legalities … brands won't want to use music created by AI in case it is actually breaching copyright. [But[ that will get sorted in the next six months or so, I think.”He shares his thoughts on how search processes are being increasingly handled by AI, and how audio can help brands stand out from the crowd. “The brand will go nowhere near the consumer,” he tells us. “So anything that you can do to make your brand more distinctive when you are advertising online and through music, anything to make a brand more prominent, can only help.”(20:30) – The Power of Authenticity in BrandingAs our discussion comes to a close, David elaborates on his observation that AI is increasingly talking to itself rather than users. “We're basically talking agents talking to agents,” he explains, “so AI agents talking to AI agents… I would imagine within 12 months it'll become quite a big thing. And within three years, it'll be everywhere. Everywhere.” We talk about the role human creativity might still play in a marketplace driven by AI, and one advantage musicians still have over machine-generated content. “It can feign emotion,” he says, “but you'll never move an AI with a song because it doesn't do emotion, and it literally, it never will… Emotion and empathy are all that we have as humans to distinguish ourselves from machines. And so music will… music will survive forever.”Episode SummaryThe challenges and surprising innovations in building a distinctive audio brand.How AI audio content has already begun to reshape the digital landscape.David shares his insights on what the growth of AI means for human artists.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Gavin Munro describes himself as a chair farmer. In his orchard he grows trees and meticulously shapes them into chairs. As the trees grow, their branches are carefully trained, pruned and grafted, gently guided to form a back, seat and four legs.Fullgrown is the project and passion of Gavin and his wife Alice and he takes us on a tour of the orchard and explains how not every tree wants to be a chair.One of their chairs will be part of the Plant Heritage Missing Collector garden at this year's prestigious RHS Chelsea Flower show.Who will sit on it?Do get all NEW episodes of this podcast in your inbox signup for the newsletter on the Our Plant Stories website.You can support this independent podcast through Buy Me a Coffee.Our Plant Stories is presented and produced by Sally FlatmanThe music is Fade to Black by Howard LevyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This episode features an engaging dialogue with Paula Stashera, renowned for her culinary expertise and her new publication, "Wing Crush." The core of our discussion revolves around her journey into the culinary world, particularly her innovative approach to creating stuffed chicken wings, which has garnered considerable acclaim. Stashera shares insights into her creative process, the challenges she faced while writing her book, and the invaluable support she received from her husband throughout this endeavor. Furthermore, we delve into essential grilling techniques, emphasizing the importance of using a thermometer to ensure optimal cooking results. Join us as we explore the intricacies of barbecue and the joy derived from sharing culinary experiences with friends and family.Links referenced in this episode:paintedhillsnaturalbeefwingcrushwingcrush.comqueenofgrilltiktok.com/@queenofgrillThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Green loans & cheaper home batteries: How the CEFC Is Powering Australia's Household Energy TransitionThis week on The Greener Way, host Michelle Baltazar chats with Grace Tam, head of consumer finance at the Clean Energy Finance Corporation (CEFC), on how the Australian government, through the CEFC, is driving record levels of green loan applications.According to the CEFC, the number of loans made under the Household Energy Upgrades Fund™ more than doubled between the first and second halves of 2025, up by 158 per cent. More than 4,100 loans have been made and over 10,000 technology installations completed since the fund was launched.Tam explains what's worked, the misconceptions around green loans and how lenders are adopting a new approach to appeal to investors and 'green' households.00:49 What is the CEFC's purpose?01:02 The latest on the $1bn Household Energy Upgrades Fund02:33 What is a green loan?03:21 The green lending ecosystem05:38 The uptake and key lessons07:16 The rise of virtual power plants08:41 Has the risk around green lending changed?09:54 Barriers and the need for more consumer education11:10 How lenders are partnering with third parties12:53 A small window of opportunityWe record on Gadigal land and we pay our respects to the traditional custodians of country and elders, past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This podcast episode features an engaging discussion with Paula Stashira, the author of the newly released book, "Wing Crush," which presents an impressive collection of 100 chicken wing recipes. We delve into the origins of her culinary passion, particularly her journey of transforming her love for chicken wings into a popular social media phenomenon. Throughout our conversation, we explore the nuances of wing preparation, cooking techniques, and the significance of ingredient selection, particularly concerning flavor profiles and heat levels. Stashira shares her insights on the importance of utilizing quality wings and the creative process behind her recipes that cater to diverse palates. The episode serves not only as a celebration of wings but also as a testament to the art of grilling and the communal joy it brings to gatherings.Links referenced in this episode:paintedhillsnaturalbeef.comoregondungeness.orgheritagesteel.usbarbecuenationjt.comqueenofgrill.comCompanies mentioned in this episode:Painted Hills Natural BeefWeberSobeysPit BossLouisiana GrillsHeritage SteelThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
What Day Should I Publish My Podcast?We're diving into the age-old question that plagues all budding podcasters: when should I drop my episodes? I mean, it's not like we're all sitting around waiting for the next serial to drop, right? Shoot For the Empty Day of the Week StrategySo, here's the scoop: you could play the spreadsheet game, tracking when your competition releases their episodes. Picture it: you've got a spreadsheet with a bunch of podcast names and dates. You notice that Wednesdays are as empty as my fridge on a Sunday night, so why not slide in and claim that day? How Many Shows Do You Listen to on THE DAY it Releases?But let's be real here—does it even really matter? Most of us listen to shows whenever we feel like it, not at the crack of dawn on release day. It's not like we're tuning in live like it's a radio show or something. Consistency in Schedule and VALUESo, consistency is key, folks. Pick a day that works for you and stick with it. If it's Thursday, then it's Thursday. If you want to release on Wednesday but your life screams Thursday, record a few episodes in advance. The world won't end if you miss a ‘prime' day. So, in the end, just do what works for you, and let your audience find you.Takeaways:So, when should you launch your podcast? Honestly, it doesn't really matter all that much.Consistency is key, folks. Pick a day and stick to it like glue, alright?Wednesdays are golden! Everyone's back in the groove and looking for fresh content.Check out your competition, find the gaps, and seize the day—like a podcast ninja!Recording episodes ahead of time is a smart move. Get that backlog going, my friend.In the end, do what fits your life best. Your podcast should suit you, not the other way around.Links referenced in this episode:schoolofpodcasting.com/startMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
“When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it's not [the] music that the composer feels, it is what it makes the audience feel when they hear it, and that is almost pure art. We have done some science around it, and we know what might help in terms of instrumentation and timbre and pitch and all that sort of stuff, but, at the bottom line, the sonic logo is only going to be as good as the composer. They are the most important person in a sonic branding project, bar none.” – David Courtier-DuttonThis episode's guest is the founder and CEO of SoundOut, and he's on a mission to prove that sound isn't just art – it's strategy. From building the world's largest music testing platform to decoding how sonic logos tap straight into our memory and emotions, he's turned the science of sound into a tool that brands can't ignore, and he's worked with such brands as Amazon, TikTok, Netflix, Sky, and Target to help optimize their sonic branding and marketing.His name is David Courtier-Dutton, and we'll be talking about what makes audio unforgettable, how data reveals our hidden reactions to music, and where the future of audio branding might be headed.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – David's Earliest Memories of SoundOur discussion starts off with a pivotal moment in David's childhood, and in the years that followed, that taught him the power of sound. “It seared that moment in my brain,” he says, recalling George Harrison's song “Give Me Love (Give Me Peace on Earth), “of all the very few memories you have when you're six, seven years old. It just stuck with me. And I lost the song for probably about thirty years or so. And then when I heard it again, I was straight back in that little car, absolutely transfixed by the radio at that point.” We talk about his journey from corporate law to sonic branding, and how it coincided with the dramatic changes that MySpace and social media brought to the music industry. “The industry appeared to be facing existential moments,” David recalls. “So I thought, ‘well, wouldn't it be great, if the industry is going to go away and fans can connect with the bands, why don't we create a business that enables the fans to invest in the bands themselves and actually finance them?”(15:00) – Understanding the Role of Sonic BrandingDavid shares his observations on audio branding and the mistakes that can derail an agency's search for the right sonic logo. “They get really attached to the sounds,” he explains, “and they start reading things into the options and the logos that perhaps don't exist. They forget that this sonic logo will just be pinged out across the airwaves and listened to fleetingly by consumers, and you can really overthink it.” He tells us about SoundOut's pioneering brand study, its methodology, and what it's revealed so far about successful sonic branding. “From that historic data,” he says, “the key data point was that if you have your [brand] name in your sonic logo, then people were twice as likely to attribute it to the brand as if it wasn't in. So that's powerful. That's a good argument for putting the name in.”(23:00) – Insights from the SoundOut IndexAs the first half of our conversation wraps up, David offers more insights from the SoudOut study and what they tell us about successful sonic branding. “If you've got three seconds or two seconds to create a logo,” he notes, “you're not going to create something that has a hook as strong as Katy Perry or whatever it may be. It's always going to be a short snippet of a melody.” We discuss the surprising gap the index revealed between what consumers think they know and what they actually know when it comes to brand recognition, and the advantage sound has over other, more traditional marketing. “People can't block their ears,” David tells us. “They can look away, they can be doing something else at the same time, but you can't close off your ears [or] your ability to listen and for those connections to be made. So it's a very subversive way of marketing, but highly effective.”Episode SummaryDavid shares his journey from a London law firm to music and marketing.How traditional branding can lead agencies astray when it comes to sonic logos.David discusses SoundOut's five-year study of audio branding and recognition.Tune in for next week's episode as we talk about the unique audio branding challenge companies like Visa and Mastercard face, what role human creatives might play in a market that's increasingly giving way to AI, and how audio branding can help companies rise above the algorithmic noise.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This is the podcast for alpaca people!In this episode, I reflect on the intricate dynamics within our alpaca herd and the wildlife that shares our farm. Observing their interactions during breakfast reveals their social structures, while the arrival of swallows and swans captures the seasonal shifts in behaviour. I delve into the delicate balance of territory among species and share poignant moments reflecting on the loss of Hermione, our matriarch, and the emotional challenges faced in caring for and then losing aging animals like Freds.Despite the heartache of these losses, the discovery of a robin's nest offers a hopeful reminder of nature's resilience and the cycles of life.Thanks for listening, and I hope you enjoyed it.You can contact me by email - steve@alpacatribe.com - or leave me a voicemail from your browser.Alpaca Tribe is hosted and produced by Steve Heatherington of Waterside Voices. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
What are the biggest podcasts doing?Megan Dougherty of One Stone Creative shares information from their research into the trends and best practices of the top 100 Business Podcasts.Key topics:Churn: Nearly 48% of top 100 business pods are new to the listBranding visuals and colorsFormat/structure and show lengthHow many have video and go “video first”?Websites and show notesResources mentioned in the show:Download the Report https://onestonecreative.net/ReportThe Podcasting for Business Book (free): https://podcastingforbusiness.comStephen Robles' article: https://beard.fm/blog/goodbye-podcasts-hello-showsAbout Megan Dougherty:Megan is the co-founder of One Stone Creative and author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company. As a digital marketing strategist with a background in online business development, she has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. One Stone Creative specializes in limited release practically done-for-you podcast seasons, and ongoing audio and video shows for expert business owners.Website: https://OneStoneCreative.netLinkedIn: https://www.linkedin.com/in/doughertymeganYouTube: https://www.youtube.com/@onestonecreativeTikTok: https://www.tiktok.com/@oscpodcastingInstagram: https://www.instagram.com/oscpodcasting/reels______________________________Tools we used:*StreamYard to RECORDThanks to Sam Bhattacharyya for lending us his StreamYard account, which was used for the live stream. Check out Sam's free resources: katana.video, free.cropzoom.video, and free.upscaler.videoPodChapters for ChaptersPodChapters helped me create chapter titles and embed chapter timestamps into the mp3, which are used in some of the most popular podcast apps.*Captivate.fm for our podcast MEDIA HOSTCaptivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!).*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
What does it actually mean to become a B Corp, and is it worth the effort? In this episode, UNLESS Financial chief sustainability officer and financial adviser Marissa Theodorou talks us through the journey she and the UNLESS team went through recently to become B Corp certified.Breaking down the business case, timeline, key pillars, and common pitfalls of the process, Theodorou explains why the certification is more than just a badge and highlights the tangible benefits that come with it.She also touches on how the certification process has been strengthened in recent times to ensure businesses are truly balancing profit with positive impact.We record on Gadigal land and we pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Should Your record Your Podcast Outside?Ever tried recording a podcast outside? Yeah, it's like trying to juggle flaming torches while riding a unicycle on a tightrope. You think, "Hey, this'll be fun!" Then the wind starts howling, dogs are barking, and your neighbor decides it's the perfect time to mow his lawn. Welcome to the chaotic, unpredictable world of outdoor podcasting! Survivor: Podcast EditionSo, I'm sharing my past outdoor recording adventures, where I quickly realized that my audio setup was about as reliable as a chocolate teapot. I went from dreaming of crisp, clear conversations to battling wind noise and random passersby. Who knew that just being outside could turn into a full-blown episode of 'Survivor: Podcaster Edition'? I mean, at this point, I might as well just start a podcast about how to survive recording in the wild—complete with tips on how to dodge pesky lawn mowers and barking dogs. But it's not all doom and gloom! Control What You CanI chat about how to make your outdoor recording experience a bit more bearable. Spoiler alert: It's all about controlling what you can. Invest in some good windscreens, keep your mic close, and sometimes you just have to roll with the punches (or the background noise). And let's be real, if you're going for that authentic vibe, a little chaos can actually add character. I mean, who doesn't want to hear the sound of nature while listening to a podcast? Just be prepared to accept the reality that it's not going to be studio-perfect. So grab your gear, your patience, and maybe a helmet, because outdoor podcasting is a wild ride!Takeaways:Recording outside is a wild ride with unpredictable audio issues, just embrace the chaos.Wind noise and random background sounds are the new normal when podcasting outdoors, get used to it.If you want to record outside, patience is key; Mother Nature doesn't always cooperate.Sometimes, leaving in background noise is better than trying to edit it out; just roll with it!You might want a good windscreen for your mic if you're going to brave the outdoors.Consider recording in a car for better sound; just don't freeze or risk carbon monoxide poisoning!Links referenced in this episode:schoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
If you've been feeling burned out, overwhelmed, or like you've lost yourself in all the roles you carry. this conversation is for you.In this episode, I'm joined by former superintendent, two-time principal of the year, and founder of Spark Hope Edu, Dr. Brandi Kelly. She shares her powerful story of walking through deep grief, leadership burnout, and stepping away from a role that had become misaligned with her values and health.What happens when the title is gone, and you're left asking, Who am I now?We talk about what it really looks like to reclaim your identity and purpose - not from your roles, productivity, or capacity - but from who you are in Christ. Dr. Brandi also shares her H.O.P.E. framework, offering practical strategies to help us navigate the wild ride of leadership without losing our minds.If you're feeling burnt to a crisp or just need a little boost, this episode is a treasure trove of wisdom.Episode HighlightsThe importance of setting healthy boundaries in leadership to avoid burnout and reclaim our time effectivelyDr. Kelly's H.O.P.E. framework that integrates Habits, Optimistic Outlook, Purpose, and Excellence, providing tangible ways for leaders to foster resiliencePersonal experience of how community support can uplift us during our darkest moments through the power of connection and empathyHope is not just a personality trait, but a cognitive skill that can be cultivated through intentional practices and self-awareness.Christian burnout and why it runs deeper than just doing too muchThe struggle of tying your identity to what you doHow to take your thoughts captive and renew your mindSimple, practical tools like journaling, intention-setting, and brain dumpsWhy you were never meant to walk through hard seasons aloneResources MentionedLead with H.O.P.E.: Building a System of Self-Efficacy by Brandi KellySpreading Sunshine with Kindness: Jensen & Rhett's Kindness Adventure by Brandi KellyJoin the Spark HOPE Community - The First 100 female leaders join free in 2026!Lead with HOPE PodcastAtomic Habits by James ClearRelated Episodes For You EP 14 - Reader Review: Atomic Habits by James ClearEP 25 - Enneagram Basics & ResourcesEP 34 - Proactive Leadership with Bethany ReesEP 40 - Pursuing Purpose with Rebecca George EP 41 - Are You Sleepwalking Through Life?EP 61 - Permission Granted: Start Living Like Your Purpose MattersConnect with Dr. Brandi KellyFacebook: @LTW24Youtube: @sparkhopeeduLinkedIn: linkedin.com/in/brandi-kelly-ed-d-lcsw/Website: www.sparkhopeedu.comConnect with RachelWebsite: racheldbaker.comInstagram: @rachel.d.bakerEmail: rachel@racheldbaker.comI never recommend anything to you that I don't truly love & believe is worthwhile. Some of the links I share are affiliate links, and I'll earn a tiny commission if you go through them to make a purchase. It's no extra cost to you, and buying through the links I share is one small way you can support this ministry and our podcast. Mentioned in this episode:FREE Printable Permission SlipsIf you've been feeling like you need a minute to catch your breath, hear from God, and remember who you are outside of all the chaos... this is for you. It's a Printable Permission Slip. Yes, an actual fill-in-the-blank reminder that you are allowed to rest, reflect, and realign with what really matters. When you download it, you'll get four designs of beautiful, fill-in-the-blank permission slips and 20 permission slip ideas to get you started. You don't need the world's permission to step into your purpose - but sometimes it helps to see it in writing.Printable Permission SlipsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
One topic that comes up quite often on Audio Branding is audio technology, and how far it's come over just the last few years. Whether it's choosing the right sound equipment, deciding if you should record with noise cancellation turned on (and just for the record, you shouldn't), or taking advantage of advanced recording options like 3-D audio and Dolby Atmos, there's a lot to consider when it comes to sound. But you might be surprised to learn that the science of sound optimization is a lot older than surround sound, or stereo recordings, or even audio recordings at all.Sound has been a part of our lives for as long as we've been around, and it turns out that we've been finding ways to boost sound quality and reshape the acoustic landscape around us for just as long. From ancient Roman amplifiers to prehistoric boulder harmonies, our ancestors explored the possibilities of sound in ways that scientists today are still trying to understand.Creating just the right sound experience can be a big enough challenge for modern-day concerts and movie theaters. How do you do it when you don't have any microphones or speakers? This was the problem faced by Greek and Roman architects, and the science of archaeoacoustics, of how sound was shaped and used in ancient times, hasn't entirely unraveled their solution. According to the ancient Roman architect Vitruvius, they used “acoustic jars,” or “echea” in Greek, small brass cups built into the walls between each of the seats. He didn't invent them, though, so we aren't sure who originally came up with the idea. These echea were believed to resonate and amplify spoken voices, boosting their sound for each listener like a set of personal speakers. They were arranged according to precise mathematical rules that differed depending on the theater's dimensions.Did they really work? They must have worked well enough, since they were popular not only during antiquity but also in medieval times, with over a hundred cathedrals in France alone putting them to use. But research continues on just how they worked as well as they did. Some studies suggest that they didn't actually amplify sound, but instead absorbed some of the surrounding frequencies to muffle the background noise: the world's first noise-cancellation technology, more than two thousand years before headphones. But a 2011 presentation at the Acoustics of Ancient Theatres conference suggested that maybe their resonance effect did amplify sound. The verdict's still out.If you'd like to hear an echea's resonance for yourself, here's a clip of a sound sculpture by Michele Spranghero that puts one to haunting use:https://www.youtube.com/watch?v=vb57mGHy4OERome wasn't the only ancient civilization to take advantage of sonic resonance. More than a thousand years earlier, and several thousand miles away, lies the Peruvian archaeological site of Chavín de Huántar, once the capital city of the Chavin civilization. Its temples, plazas, and surviving buildings have been studied for many decades, and lately that research has helped uncover the role that sound and harmonic frequencies played in its religious ceremonies.One artifact that's been consistently found there is the pututu, a wind instrument that's also known as a conch trumpet since it's made from the shell of a conch. This may be a little surprising since the ocean's well over a hundred miles away, but there might be a surprising reason why so many ancient conch trumpets have been recovered from the Chavin temples.A research team from the Acoustical Society of America, accompanied by Stanford researcher Dr. Chris Chafe, investigated the acoustical properties of their chambers and discovered that they're designed to resonate with the pututu's distinctively warbling frequencies, not only amplifying them but pulling two or more pututu players into a musical harmony that's felt as much as it's heard. This effect can be experienced elsewhere – it comes from the rhythmic “beats” that emerge from its natural interference patterns – but it's stronger inside the buildings. Some researchers have suggested this resonant harmony was a key part of the city's religious ceremonies and that the temple's soundscape was intended to create a profound experience for the musicians and their audience.If you're curious about what a pututu sounds like, here's a short clip:https://www.youtube.com/watch?v=J5PkUXBo4NIThere are plenty of soundscapes and resonant frequencies all around us, of course, and one of our earliest encounters with them might have been as simple as tripping over a rock. They're called ringing rocks, or singing stones or sonorous rocks, and their discovery by prehistoric tribes all over the world led to one of the first musical instruments ever made, the rock gong or stone chimes.Ringing rocks are volcanic rocks, such as dolerite or basalt, and even though they aren't made of metal and they aren't hollow, they ring like bells when they're struck. Groups of singing stones can be found throughout the world, from Ringing Rock Park in Pennsylvania and the Bell Rock Range of Australia to sonorous stone fields in Africa and Europe, and the science behind their sound isn't as simple as you might think. According to a 1965 study by geologist Richard Faas, the rocks actually create a series of inaudibly low, or infrasonic, audio frequencies, but those overlapping frequencies constructively interfere with each other to create sounds that our ears can detect.But where do those low frequencies come from in the first place? Science is still working on that mystery, and some theories suggest it has to do with the rock's structural tension, making it a kind of stone guitar string that vibrates with a hard tap. And if that isn't mysterious enough, the Singing Stones of Brittany clearly didn't come from the place they're found today, but no one knows when or how they arrived. Did ancient people recognize their acoustic properties and relocate them as oversized musical instruments? Or were the stones, as legend has it, left there by the Devil?Check out this clip of a visitor at Ringing Rocks Park in Pennsylvania using six singing stones, each with its own distinctive note, to play a familiar melody:https://www.youtube.com/watch?v=LKtkbH6ANykSound has connected us to each other and the world around us since the dawn of time, and we've been discovering new ways to harness its power for just as long. As we move into the future, learning those lessons could help us reshape the way we experience it in the years to come.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
“I give them a lot of credit because they use that so frequently, and that's why they have so much success. I mean, it is an iconic melody in and of itself, but it's that repetition and that usage, you know, whereas I feel like a lot of sound logo projects that come in, we'll get to the finish line and they'll be excited to use it, and then a month or two later, they'll be like, ‘We're not seeing quite the results that we'd hoped.' It's like, A, you're not going to see it after a month, and B, you've got to use it consistently, you know, and potentially in multiple places. State Farm does it right.” – Connor MooreThis episode is the second half of my conversation with founder and creative director of CMoore Sound, Connor Moore, as we talk about where AI voices might be taking sound design, how he became a juror at the International Sound Awards, and how sonic logos are making a comeback.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – Current Trends in Sound DesignThe second half of our discussion starts as Connor talks about neural voices, the latest breakthrough in AI voice clones, and how popular they're becoming with clients. “It's a very interesting space,” he says, “having a customized brain and voice that can constantly adapt, you know, and so we're seeing a lot more of that come through.” He talks about his work on Google Glass and how he might approach its UX design differently in today's world, and how he helped reshape the famous State Farm sonic logo. “'Here's a simple tweak at a foundational level,'” he recalls saying, “'Take away the square wave and use a sine wave at a base level.' And they were like, ‘Oh.' And we're already 65% there.”(10:47) – The Importance of SimplicityWe discuss his work with the International Sound Awards and the insights he's gained from seeing nominees from all over the world. “Most of the work I've reviewed in the last four years has been more kind of traditional sonic branding,” he tells us. “It's just great to be a part of that community and to hear all the cool work coming, because it's at a global scale.” He talks about the resurgence of sound logos in today's market, and the lesson to be learned from State Farm's branding success. “The iconic nature of that example is the melody,” he says, “the melody that's been around for so long. But I think that what I would say is just, you know, use it lightly. Be careful with overusing it.”(24:47) – The Future of Sonic BrandingOur conversation wraps up with what he's working on now, and the trends he's seeing in branding and audio UX design. “Industries that you might not expect,” Connor explains, “old school industries that are becoming more tech focused, for example... which I think is interesting, because I think sound as a technology [is] starting to touch industries of old that are modernizing.” He tells listeners how they can get in touch, and shares his perspective as someone on the forefront of sonic branding. “I'm working on very emerging technologies,” he says. “I'm working on older industry segments that are stepping into new technology, I'm working in automotive... it's a good balance that keeps me engaged.”Episode SummaryOur discussion on the rise of wearable technology and voice-driven experiences.Exploring how simplicity impacts sound design and brand perception.Connor's predictions on the evolution of audio branding and its applications.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy