Podcast appearances and mentions of Aimee Song

Aimee Song is taking a radically different approach to creating a clothing line the second time around. her new luxury knitwear label Amiya is a complete reimagining of what it means to have an influencer backed brand. but is this a rare situation or a glimpse into the future? -- Join us over on TikTok and Insta: @thoughtfulthreadspod --- Support this podcast: https://podcasters.spotify.com/pod/show/thoughtfulthreads/support

In 2022, Chriselle Lim and Ben Bennett, re-launched Phlur, a dormant "clean" fragrance brand at the time, with Ben Bennett. Bennett is the founder of the brand incubator The Center, which is behind Saltair, Naturium and Make Beauty. The brand was a near-instant success, with its first fragrance, Missing Person, going viral on TikTok. That year, Lim was named to the annual Glossy 50, a list of people who made a mark on the fashion or beauty industry. Last week, Lim launched the brand's ninth new fragrance, Father Figure. It launched with a splashy campaign featuring some of Lim's notable, powerful female friends, including influencer Aimee Song; founder of Make, Carrie Barber; founder of Arrae, Siffat Haider; co-CEO of Baby2Baby, Kelly Sawyer; and stylist Monica Rose. Lim is also heavily featured in the campaign imagery, alongside phrases like, "I'll be your Daddy," and "One week they love me. Next week they hate me. Both weeks I got paid." In this monthly Glossy Pop edition of The Glossy Beauty Podcast, Lim speaks about Phlur's boom of a relaunch and newest perfume, and her journey from college vlogger to mega-influencer.

Season two of Perelel Lives will be back shortly. But in the meantime, we have a very special four-part mini-series that we're excited to share with you all, called Matrescence—a fascinating look into the postpartum mind.We invited influencer and entrepreneur, Aimee Song, to sit down with our very own reproductive psychiatrist, Dr. Sarah Oreck, MD, MS, following the birth of her baby. The two talk about the realities of the postpartum experience and the shifts that occur within ourselves as we transition into motherhood. In the next four episodes, we dive into topics like self-identity, mom guilt, new emotions, and so much more. Today's topic: self-identity.

Aimee Song, Founder and Fashion Designer at Song of Style, evolved her passion for fashion from a blog into a fully bloomed business. After becoming a social media superstar, she finds ways to unwind offline, helping recharge her energy and creativity. Prioritizing balance helps Aimee boost the brand into its next exciting stages, including long term partnerships that enhance her unique vision and collaborative spirit. Hosted by author and entrepreneur, Suneel Gupta.

Brand deals are great, but what if you could have an additional, more consistent income stream? Nothing quite screams "putting influencer marketing back into the hands of influencers" like having your own brand -- think Jackie Aina's FORVR Mood, Marianna Hewitt's Summer Fridays, Hailey Bieber's Rhode, Aimee Song's Song of Style. Let's talk about the pros and cons of entering your entrepreneur era as an influencer (including some alternatives if founding a brand isn't your cup of tea!). ----- Did you love this episode? Share a screenshot to your IG and tag @kindlygiftedpodcast. Don't forget to subscribe and review! ----- ARE YOU READY FOR A MANAGER? MOB MGMT is a full service influencer management agency dedicated to pitching your story, not just your following. We know your creator business is becoming overwhelming to manage and you wish you had more time to create or expand your biz beyond brand deals. If you're a badass creator looking for support in negotiations, pitching, and extending your personal brand, join our creator network! ----- CONNECT Follow the coolest influencer management agency in the game: @themobmgmt More tips on the business of influence @katemob on TikTok --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kindlygifted/message Support this podcast: https://anchor.fm/kindlygifted/support

Aimee Song, fashion icon, designer, and influencer, is our guest this week. She shares a powerful story of how she moved from what she calls 'fake' confidence to real confidence. When she was younger, she found that wearing clothes of style made her feel better about herself and helped her feel more confident. Eventually, Aimee began to see that this confidence wasn't sustainable because it wasn't authentic. She realized she had to go within to find the genuine confidence she now knows. The Hoffman Process was pivotal in her journey. Aimee shares a story about one of her patterns, one she discovered at the Process. She found herself envying the transformations she witnessed others having. Deep in her own week at the Hoffman Process, she noticed that everyone else seemed to be having big breakthroughs - except her. Her realization helped her name and let go of the pattern. Aimee realized how different she was post-Process while doing her forgiveness walk. She realized she had indeed transformed. She tells Drew that it was "so beautiful" to be present in a way she'd never been before. More About Aimee Song Aimee Song — pronounced [Ah-Meeh] like Mommy, not Amy — is a social media influencer** as well as an interior architect by trade. She runs one of the largest fashion and lifestyle sites in the world, Song of Style. Aimee has amassed a huge audience on social media and has become an influencer with an audience of over six million followers on Instagram. Based in her hometown of Los Angeles, Aimee's content ranges from what she wears and where she travels, to design inspiration and personal topics. Aimee has worked with countless venerable companies, including Dior, Ralph Lauren, Tiffany & Co., SKII, Giorgio Armani, and Volvo. In addition, she has served as the first digital ambassador for global beauty brand Laura Mercier. Named one of Forbes 30 Under 30, Aimee has been included in the Business of Fashion's prestigious BOF 500. This is a professional index of influencers who shape the global fashion industry. In 2016, she released her first book Capture Your Style, now a New York Times bestseller. Her second book, World of Style, followed in October 2018. Aimee has focused increasingly on sharing her philanthropic work as well as more personal aspects of her life with her audience, including her personal experience of starting therapy and doing the Hoffman Process. Most recently, she launched the long-awaited apparel brand, Song of Style Collection, to immense success. Find out more about Aimee at  Song of Style, Instagram, Twitter, YouTube, and Amazon. As mentioned in this episode "World peace, one person at a time." Bob Hoffman **Influencer - "A social media influencer is someone who has established credibility in a specific industry, has access to a huge audience, and can persuade others to act based on their recommendations." Jen Atkin on the Hoffman Podcast The Forgiveness Walk: This is a Hoffman Process ritual done on the weekend after the Process to help complete the deep transformation that happens during the Process. It is a self-love and self-forgiveness experience reflecting the heart work done at the Process. During the Process, students do the deep work to find forgiveness for their parents. The Forgiveness Walk deepens forgiveness and love of oneself. Accountability Buddies: At the end of your Process, you choose a few other graduates with whom you wish to be buddies. As you re-enter your everyday life and find challenges along the way, you have a buddy to reach out to. Your buddies were there with you in all the beautiful and challenging moments of transformation. A buddy is someone you've developed trust and rapport with, and someone who understands. Discover if the Process is right for you. Subscribe on Apple/iTunes

Aimee Song is a Korean-American fashion blogger and fashion designer who rose to fame through her blog Song of Style. We discuss the lack of representation in the media, how to break into an industry that's cliquish, and how societal beauty pressures impact her mental health- resulting in body image struggles, depression, and an eating disorder.  Head to https://www.Patreon.com/KillerAndASweetThang to support the podcast, watch each episode in full length video, hear bonus episodes, meet Eileen and more.

On the seventh episode of Radically Honest Season 2, your host Dasom Lee gets sincere with Trifecta Influencer (TikTok + YouTube + Instagram) and Founder of A.M. Club, an ethical and sustainable silkwear brand of exclusive pieces, Amy Marietta. From modeling at 16 to L.A. reality shows— she's now empowered with a thriving entrepreneurial spirit. "I'm a visual learner, so it just takes one thing for me to see. Then I'm progressive, I learn, and make changes. That's the great power of social media, it can change the world in a really positive way." - Amy Marietta. Aimee Song's sister was doing her makeup at a modeling shoot one day. Viola! Her breakthrough into blogging. Her secret? Romanticizing your life. Come alive daily. When you share your positivity online, co-inspiration sparks. Keep up the positive mindset and manifest your most pearly aspirations. One regret? That she used to dress for others. So, how can you ~carpe diem~ seize every day? Listen to the episode to find out. Join the movement. Support: @amymarietta on TikTok, @amy_marietta and @a.m.club on Instagram, Amy Marietta on YouTube, amclub.co and linktr.ee/amy_marietta

In this week's episode, we discuss Aimee Song vs Azelia Banks, Lockdown 3, 2021 goals, Alexander Wang controversy, and Zara Holland. Follow us:Instagram @2queensinapod Twitter @2queensinapod_Personal Instagram:@imanleila & @itsleahmai

Aimee Song is an influencer, fashion designer, blogger, author, and entrepreneur. Since launching her blog, Song of Style, in 2008, Aimee Song has become an international influencer with over 5 million followers. She is a member of the Forbes 30 under 30, and was featured by The Business of Fashion as one of the 500 people shaping the fashion industry.  Whether she's being snapped on the streets at Paris Fashion Week or sharing her outfit of the day from dreamy locales, you've surely seen her inspiring style all over Instagram. Aimee has partnered with major brands from Chloe, La Mer to Volvo, and is also a bestselling author. Her book, Capture Your Style, was on The New York Times best-seller list with her follow-up, Aimee Song: World of Style published in 2018. Her brand has expanded into what influencers dream of building.  Listen in as Aimee shares tips on building brands that last, and ways to grow a meaningful social media presence. This interview was recorded in front of a live audience at a Girlboss Rally with Sophia Amoruso. Watch this interview on Girlboss’s Youtube channel, here. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL  Stop stressing over email and use Mailman to shield you from unimportant emails. Minimize interruptions and make your days calmer and more productive. Try Mailman for free for three weeks at http://bit.ly/mailman_gb. If you like it, use the code GIRLBOSS to save 20% on your first year. Follow Aimee on Instagram at @songofstyle and @aimeesong Follow Girlboss on Instagram at @girlboss. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Aimee Song is an influencer, fashion designer, blogger, author, and entrepreneur. Since launching her blog, Song of Style, in 2008, Aimee Song has become an international influencer with over 5 million followers. She is a member of the Forbes 30 under 30, and was featured by The Business of Fashion as one of the 500 people shaping the fashion industry.  Whether she's being snapped on the streets at Paris Fashion Week or sharing her outfit of the day from dreamy locales, you've surely seen her inspiring style all over Instagram. Aimee has partnered with major brands from Chloe, La Mer to Volvo, and is also a bestselling author. Her book, Capture Your Style, was on The New York Times best-seller list with her follow-up, Aimee Song: World of Style published in 2018. Her brand has expanded into what influencers dream of building.  Listen in as Aimee shares tips on building brands that last, and ways to grow a meaningful social media presence. This interview was recorded in front of a live audience at a Girlboss Rally with Sophia Amoruso. Watch this interview on Girlboss's Youtube channel, here. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL  Stop stressing over email and use Mailman to shield you from unimportant emails. Minimize interruptions and make your days calmer and more productive. Try Mailman for free for three weeks at http://bit.ly/mailman_gb. If you like it, use the code GIRLBOSS to save 20% on your first year. Follow Aimee on Instagram at @songofstyle and @aimeesong Follow Girlboss on Instagram at @girlboss.

#301: On this episode we are joined by OG blogger and influencer Aimee Song, creator of the wildly popular brand; Song Of Style. Aimee is an American fashion blogger and fashion designer. She started blogging in 2008 while studying Interior Architecture in San Francisco and was one of the pioneers of influencer marketing. On today's episode we discuss how to build a career online, how to get paid to travel and create content, and how to launch a brand in the digital space that can extend to products.  To connect with Aimee Song click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by Cove No two migraines are alike. If you have migraine, you know. That's why Cove helps you find an FDA-approved treatment that works for YOUR migraine. Just a few minutes of your time and you get a personalized treatment plan from TWENTY-PLUS researched-backed, Doctor-recommended migraine medications. No insurance needed. No trip to the pharmacy. All online. Meds sent right to your door. Go to www.WithCove.com/SKINNY for FIFTY PERCENT OFF your FIRST MONTH of medication and FREE TWO DAY SHIPPING. This episode is brought to you by ShipStation ShipStation helps online sellers get orders out quickly, save money on shipping costs, and keep customers happy. No matter where you’re selling – Amazon, Etsy, your own website – ShipStation brings all your orders into one simple interface. Our listeners can try ShipStation FREE for 60 days when you use offer code SKINNY. Make sure your business is ready to meet the demands of a massive online shopping season. Get started at www.ShipStation.com today! This episode is brought to you by Function Of Beauty One size fits all may work for your accessories, but when it comes to your hair we all need something a little different to help us look our best. What if your hair care was as unique as you are? Function of Beauty is hair care that is formulated specifically for you. No matter your hair type, they create shampoo, conditioner, and treatments to fit your unique needs. Head over to www.FunctionofBeauty.com/skinny for 20% off your order today! Produced by Dear Media

When I was first appointed chief marketing officer of a hotel com- pany, I was presented with an interesting situation, one I'm quite sure many marketing professionals have experienced in some form over the last five to ten years. It was Fashion Week in New York City, and we'd allotted a small budget to offer complimentary rooms to some social influencers. It was 2014, and this type of marketing wasn't as common as it is today, so we didn't pay any fees, and the lost potential revenue for the hotel was minimal—maybe ten thousand dollars max. The influencers were engaged through the relationships of our head of social media. We invited fifteen, ten accepted, and they stayed for two or three days each in exchange for multiple daily posts show- casing the property. During the same week, another one of our hotels was featured on the Condé Nast Traveler Gold List as one of the best hotels in the world. For years, this list was paramount when it came to attracting high-end guests willing to pay a premium for your property. The entire executive team of the company was ecstatic at the hotel's inclusion on the Condé Nast list. High fives! Congratu- lations all around! Meanwhile, no one made a single positive com- ment about the ten influencers we were able to get, at a minimal expense, to stay at our hotel. We'd spent more than one hundred thousand dollars on public relations agencies to be included on that Condé Nast list and less than 10 percent of that cost to acquire those influencers. Now, at the time, Condé Nast Traveler had no more than 300,000 followers on their Instagram feed and a rapidly diminishing print circulation, while the ten influencers had well over 10-million-and-growing engaged followers on their social media platforms. One of them was Aimee Song (@songofstyle), who boasts 4.9 million followers on just her Instagram platform alone. And these influencers didn't just post once, they posted multiple times daily on their channels. Though we didn't at the time have the digital analytics to measure the full effect—traffic and bookings—of both channels, I believe the return on investment from the influ- encer posts was significantly higher, considering the cost, number of followers, engagement levels, clickthroughs, and reposts. This experience is a prime example of how marketing has changed in the Age of Ideas. Influence isn't a new concept born from influencers; all adver- tising and marketing has always been based on influence—it's why we used to buy full-page magazine ads, TV commercials, and vie for the attention of magazine editors. But with the democratization of communication and technology, there has been a shift in who has the influence, a fragmenting of influence, and without a doubt this will continue to evolve. While some influencers are highly valuable, some are not. While some magazines and newspapers are highly influential, some are not. As marketers and entrepreneurs, we need to move away from relying on any one outlet or person who at the moment may have the power and instead build our own influence, like Supreme does. You can do that by establishing a strong direct relationship with your audience. 

One of the many downsides of quarantining has been the restrictions on professional grooming. So many of us have not been able to get a hair cut, including May who started referring to herself as “Cousin It” from “The Adams Family”. But recently, one of the hottest celebrity stylists, Anh Co Tran, came to save the day. His jaw-dropping roster of clients includes Gwyneth Paltrow, Anne Hathaway, Aimee Song and Michelle Dockery. May, not only got a new look, but she also had a chance to sit down with Anh and get to know the man behind the glitz and glamor. Anh's story is one about escape, sacrifice, family and passion. At the end of this episode, May also addresses current events including her unfiltered take on the dark COVID-19 milestone, Donald Trump and Ruth Bader Ginsberg.                        Music by: https://www.bensound.com/

Celebrity makeup artist Nam Vo (who works with Chrissy Teigen, Aimee Song, and Rosie Huntington-Whiteley) shares her secrets to #dewydumpling skin, and talks about THOT makeup, glow porn, and how she got her start working with exotic dancers. This episode features a new introduction and Raise A Wand segment, but the interview previously aired (episode 167). We’ll be back next week with all new episodes for the fall season! -- Want more of our beauty podcast? Episode Recaps & Notes: fatmascara.com/blog; Our Private Facebook Group: Fat Mascara / Raising a Wand; Instagram: @fatmascara, @jessicamatlin, @jenn_edit; Twitter: @fatmascara; Email: info@fatmascara.com; To Leave a Voicemail & Be Featured on a Future Episode: 646-481-8182. See acast.com/privacy for privacy and opt-out information.

This week we wanted to catch up with some of fashion’s most powerful influencers, namely Arielle Charnas, Daniella Bernstein, Aimee Song and Katie Sands. Like the rest of us, 2020 hasn’t exactly been the easiest year for them. That being said, some of them (cough… Arielle and Daniella) didn’t make it any easier on themselves either. Listen in as we go through their highs and lows. Plus in Style Snacks, the New York Fashion Week Calendar is here (sort of… there are a lot of missing names), Tiffany & Co posts “better than expected” quarterly results, Louis Vuitton’s Shanghai store is setting sales records, Vogue joins the 15% pledge, Uniqlo teams up with Jil Sander (again) and one of the most famous Alexander McQueen collections will be auctioned off this September. www.runwaywalkscurrenttalks.com https://www.instagram.com/runwaywalkscurrenttalks/ https://twitter.com/RunwayTalks https://www.youtube.com/channel/UCW7W32h_5l7nnlrL1vazjlw/featured

Diipa Büller-Khosla is a Delhi-born who was studying to become a lawyer when blogging came along. While prepping for BPP Law School in London, Khosla decided to work at IM Agency, one of Europe’s first influencer agencies, in Amsterdam. Here, she ended up liaising for international bloggers like Chiara Ferragni and Aimee Song. It woke Khosla up to the power of social media, and the lack of Indian representation in the space. The decision to dive in (while simultaneously pursuing a degree) was promptly made. Since then, she has made headlines, magazine covers, red carpets and even won Influencer of the year. Diipa knows the importance of using social media as a transformative engine for change, thus founded her non-profit post for change. Her non-profit has partnered with UNICEF and within a few months reached over 100 million people!

CEO & Co-Founder of Digital Brand Architects Raina Penchansky joins This is Life Unfiltered today for a candid conversation on management, social media and building a sustainable brand. An episode worthy of a listen if you're interested in starting a career in social media, entertainment, whether it may be in front of or behind the camera. DBA reps talent like Aimee Song and Lauryn Bosstick (Skinny Confidential). 

Celebrity makeup artist Nam Vo (who works with Chrissy Teigen, Aimee Song, and Rosie Huntington-Whiteley) talks about her job at a strip club, how to get #dewydumpling skin, THOT makeup, glow porn, and so much more. Plus, beauty travel tips and Jenn's cure for bumps on your butt.Want more Fat Mascara?Our secret Facebook group: Fat Mascara / Raising a WandInstagram: @fatmascara, @jessicamatlin, @jennedit Twitter: @fatmascara Email: info@fatmascara.com Website: fatmascara.com See acast.com/privacy for privacy and opt-out information.

We're living in such a strange moment in culture right now, because we put so much emphasis on social validation. There's a lot of pressure, but at the end of the day, social media only portrays a mere fraction of someone's life. Reflecting on her decade long career in the fashion and digital space, Aimee Song affirms that her anchor in this industry is being able to find happiness within herself. On today's episode, Aimee and I chat openly about her struggles with getting lost in chasing the likes, and how she has been able to rediscover her passion by prioritizing her happiness with the help of therapy, and the JOMO (Joy Of Missing Out). Aimee also talks about her upbringing, and how it shaped the strong values that have always helped her stay grounded. Listen as Aimee takes us through an inside look at her life, and how she has been able to stay true to her purpose, in a world that can so often lead us astray. See acast.com/privacy for privacy and opt-out information.

Alexa Vendetti is the lead designer for REVOLVE's Majorelle Collection as well as Aimee Song's Song Of Style and currently overseeing Camila Coelho's Camila Coelho Collection.  She is an East Coast native turned LA sun bird and loving every minute of it. In this episode we explore her hustle and get-it-done mentality that led her to big successes so early on, the come up from being financially independent at 18, tragically losing her father at 9 and all the inner work she puts towards her mental health. Alexa also chats on astrology & psychological profiling as a means to understand others and how she has transitioned from employee to boss babe. She also shares her fashion tips for the broke girl and therapy tools that have worked for her. https://www.pinknoisecollective.com/episode-five-alexa-vendetti

L.A.-based retailer Revolve paved the way for influencer trips that now take over your Instagram feed, and Raissa Gerona is the brains behind the site's innovative strategy. Early in her career, she dealt with her parents' disapproval of her career path and a business failure, but you can bet she learned a thing or two on her way to becoming Revolve's chief brand officer.

Aimee Song's rise to fashion blogger stardom is a lesson in what you can accomplish by following your passions. The fashion guru behind Song of Style got her start working as a receptionist at a construction company right out of high school while saving up money to pay her own college tuition. It was there that she got her first taste for architecture and design and decided to go to school at the Academy of Art in San Francisco. However, one job interview changed everything. "I got the job because of my outfit," she tells Hillary Kerr on episode 46 of Second Life.

Aimee Song is a fashion blogger, New York Times Best Selling Author and Instagram influencer. Since launching her blog, Song of Style, in 2008, Aimee Song has grown from a micro blogger into a member of the Forbes 30 under 30, and, an international influencer who even has her own Barbie doll. She is also an entrepreneur: growing her own shirt company with her sister called, Two Songs, and working on interior design projects. Additionally, she is a key philanthropist for Charity Water, a non-profit organization bringing clean, safe drinking water to people in developing countries. Today she is here to share her advice on how to break into the fashion space, become an influencer and create powerful relationships with brands.

Aimee Song is a fashion blogger, New York Times Best Selling Author and Instagram influencer. Since launching her blog, Song of Style, in 2008, Aimee Song has grown from a micro blogger into a member of the Forbes 30 under 30, and, an international influencer who even has her own Barbie doll. She is also an entrepreneur: growing her own shirt company with her sister called, Two Songs, and working on interior design projects. Additionally, she is a key philanthropist for Charity Water, a non-profit organization bringing clean, safe drinking water to people in developing countries. Today she is here to share her advice on how to break into the fashion space, become an influencer and create powerful relationships with brands.

Few people would consider dropping out of college at age 19 to be a pivotal first step toward an impressive career, but that's exactly what Raina Penchansky did. Now co-founder and CEO of digital talent management company Digital Brand Architects (BDA), Penchansky left college during her sophomore year and began building a wildly impressive career in public relations. She explains how her natural instincts for hustling and winging it catapulted her PR career and gave her the courage to launch her own startup in episode 10 of Second Life.

This week is a goodie, as we’re talking about influencers who have essentially taken their passion (and I’m talking about a real, soul-deep passion, not the word in its fluffy sense) and created influence from that. The Cut recently published this article and I love the angle the story dives into. It highlights fashion blogger OGs like Bryan Boy, Aimee Song and Bag Snob and tells the story about how they went from fashion fan girls and boys to sitting front row at major shows. They started out as kids with hearts on fire for fashion, worked their butts off, and are now leading the influence in their field. It’s pretty cool, right? It’s also such a special reminder that we all need to be aligning our passions with our influence to truly succeed in a saturated market. In this episode, I give away my biggest takeaway and propose a handful of questions that I want you to ask yourself today and once a month in the future. Warning, things may get a little uncomfortable in the sense that you might become aware that you aren’t truly living from your soul when it comes to your influence. But I promise it’s a very powerful and healthy practice! A great episode if you’re curious about how these influencers have stood the test of time and the practice I suggest doing if you’re totally lost on what your passion is! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Garance sits down with Aimee Song of Song of Style and Kat Irlin, who launched her career as a photographer through her famed Instagram account @kat_in_nyc. They discuss how Aimee and Kat got started and built their impressive followings, the future of fashion photography, the impact of being open and honest with followers, Aimee’s upcoming [...]

FORMULA X #ColorCurators Song of Style Edition featuring fashion it-girl Aimee Song

CliffCentral.com — Mercedez-Benz Africa Fashion Week attracts the most charmed of fashionable folk. This season some have come from much further afield – Sunglass Hut has brought mega-blogger Aimee Song from Song of Style to South Africa for Fashion Week who joins Aspasia and Mabale in studio and spills the dirt on blogger wars, the FROW in Paris, Milan and London.