Podcasts about newswire

Dow Jones CMO Sherry Weiss reveals the marketing strategy behind growing subscription businesses for publications like The Wall Street Journal.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse LiffreingDamian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing (00:09):This week we're delighted to talk with Sherry Weiss, the CMO of Dow Jones.Damian Fowler (00:14):And Sherry's responsible for growing Dow Jones' subscription business across the publisher's. Numerous business titles, which include the Wall Street Journal, Barron's, MarketWatch, and Investors Business Daily,Ilyse Liffreing (00:26):But that's not all. Sherry also heads up the brand and enterprise go-to-market strategy for Dow Jones Research and Newswire services like TibaDamian Fowler (00:35):In an era where publishers are facing many challenges to their business models. From the pullback of third party cookies to the advance of ai, Sherry gets into how the publishers answering back by building a subscription strategy.Ilyse Liffreing (00:48):We start off by talking about the Wall Street Journal's latest campaign.Sherry Weiss (00:56):So it's your business. It's not only our new campaign, but our new brand platform, which we launched in June of last year. A little bit about the history of how we got into this new platform. So our previous platform was Trust Your Decisions and I joined the organization about two and a half years ago. One of the first things that the team and I did at that point in time is really dive deeply into understanding our current and then our future growth audience needs. And when we were going through that research, one of the things that came out was the idea around trust and how that's table stakes(01:33):And what our audience are saying that's a given and kind of don't tell us to trust you, we will determine that. And so we realized that there was this need to speak a little bit differently to our future audiences and also to crack the code on what Wall Street Journal is. So Wall Street Journal is a storied brand, it's well known, but oftentimes we were seeing with our growth audiences that people did not think the journal applied to them. And in all of our customer research, what we were beginning to piece together is the folks that read the journal and folks that we believe are our editorial content applies to. They have a lot of similarities underlying them. They're all ambitious, they want to be knowledgeable, they're quite intellectual, but they may be in different stages of their career. And so part of what we needed to do with this brand platform was help bridge the gap is to explain to our future audiences why the journalist for them.(02:31):And the other thing that's interesting about this campaign is that it's the first time in quite some time that we truly leaned into the journalism, our actual core product. And in that campaign we brought out specific articles into the actual campaign and balance those articles between things that you would expect the journal to write about and things that you would not expect us to write about. And a really good example is that we had an article around folks that were becoming lifelong renters and those were decisions that they were making. And so one of our headlines leaned into that. Another one was around make hotdog economics your business when you talk about food and inflation. And that was showing up in a hot dog truck. And the great thing there is it killed two burns with one stone because we were able to go loud with an awareness campaign, but it also enabled us a way to drive back to sampling. And in all of our campaigns we had QR codes, it actually drove back to the original article and that was quite successful.Damian Fowler (03:38):That's really fascinating. One of the things before we get into what you learned from this campaign, how did you identify where those potentially net new audiences readers were coming from? You say you have this core group of people who are interested in business, but then you have people who are kind of adjacent to it but also interested in business. I'm just curious, how did you think about that and how did you sort of build that into your strategy?Sherry Weiss (04:06):Sure. So everything we do is data-based and customer reader first. So as part of this re-looking at our platform, we did a deep audience study and within that audience study we went out obviously across the market around news readers who are willing to pay and really started having deep conversations, both qualitative as well as quantitative research into what people are looking for and also finding common threads around attitudes and life point of views. And what we found was we have a really core group of readers tried and true folks that you would expect over index more into investing and working on Wall Street and more of your traditional business folks, but business expands so much more than that. And what we were finding is that there were a deep growth area where there are people who are outside of what we would say are our traditional professions, marketing, consulting, government actually that have, they are interested in the type of content that we write, they just may not be aware that we're writing it. And again, as I mentioned, we're also looking at our audiences that it's not so much around your profession or where you live, but the attitudes in which you hold in common, right? So your desire to be well-informed, your ambition to get ahead in whatever way you want to get ahead, they all have that in common. And so that's really how we started crafting the growth audiences. And then obviously within that with the research we gleaned a lot of information on where they're engaging and that's where we would go out to find in marketing. Interesting.Ilyse Liffreing (05:51):Now you said the first phase of the campaign started in June and I remember going to the Wall Street Journal house in Canon, seeing that all over the place there, what other areas did the campaign come to life in that aspect besides maybe the articles?Sherry Weiss (06:09):Sure. It's interesting because again, all of everything really in the campaign, everything that we put forth had an article that was underlying it. But the cool thing about it is that you could do what you would call traditional marketing. So display on social out of home, we did a Penn Station takeover, but you could also, we were able to leverage this campaign to make it more experiential as well. So as you mentioned, we had the Wall Street Journal, cafe A can. If anybody listening was in there, you probably saw there were things like our salt and pepper shakers and on there had QR codes that had, I can't remember the article that we raised there, but it drove back to an article that had something to do with salt and pepper on the menu. Everything had a article that was associated to it. And so there was an article that we were featuring Make Sleep, divorce Your Business, and we were able to put that above a space that was a mattress store, make EV economics your business, and we would take out space in charging stations so you could take the content that we write about, which is so embedded in every day, build it into the context in which a potential reader is engaging and that actually cracks the code, right?(07:24):It's your business. It's so much more than stock trading or what's happening in banking these days.Ilyse Liffreing (07:31):Yeah, it's everywhere.Sherry Weiss (07:32):Yeah, exactly.Damian Fowler (07:33):And you're sort of changing perceptionSherry Weiss (07:35):OfDamian Fowler (07:35):The paper.Sherry Weiss (07:36):Yes, definitely.Damian Fowler (07:37):And now obviously the Wall Street Journal is one of several publications that you manage. I guess it's maybe the vanguard of the Dow Jones Business publications, but you have many other prestige publications like Barron's Investors Business Daily, which is probably more niche for people actually on the front lines of business. When you think about the whole portfolio, are there crossover audiences or are they distinct audiences?Sherry Weiss (08:04):I mean, the short answer is yes and yes. So the nice thing is, as you had mentioned, we have a four premier consumer publications, wall Street Journal, Barron's, MarketWatch, IBD, all of them in one way, shape or form is journalism with a business lens. But each one provides a different take on an issue or a topic and serves a different purpose. And you mentioned IBD, right? IBD is really focused on helping people make decisions on trading in growth stocks. And it's not just about information but tools that investors can use. And so we believe that there are, again, taking an audience first approach, there are audiences that fit squarely into each one of those publications but may not overlap. But we also believe that there are audiences that would find value across all of our publications. And interestingly enough, we had done some testing into this over the last two years, really more so from a marketing offer.(09:10):What happens if you bring somebody on with an introductory subscription offer to a variety of our publications? And we found that number one, people were opting into it at really high take rates. We also found that once they were on this proposition, people were reading actively across our publications were very engaged and increased engagement over standalone and retain better. And so we've now made this into a true proposition WSJ Plus, and this is just the beginning, but basically we target very specific audiences who are investors who are hungry for knowledge from all different angles, and WSJ Plus is a platform that enables them to do that.Damian Fowler (09:56):What was the kind of goal there? In a way,Sherry Weiss (09:58):The main goal is to provide additional value and deep in relationships with our subscribers and frankly our future subscribers. But we know across our ecosystem that we have news and information. And then if you think about Dow Jones overall and news data information and analysis to help people, whether it be you as a person outside the office or in a professional capacity to make decisions. And so the idea around the plus offering is how do you open that up so that your readers are able to find additional ways to find value with youIlyse Liffreing (10:36):When you have so many publications and you are trying to grow a business, that first party data that you get from subscribers is very important. How is the Wall Street Journal and other publications under Dell Jones, how are you guys using that first party data to perhaps reach new subscribers and then I guess carry on that same messaging across publications?Sherry Weiss (11:08):Sure. Prior to joining Dow Jones about two and a half years ago, I come out of consumer financial services most of my time in the credit card industry. And for anybody who has worked in credit cards or financial services knows that everything that you do, all of your strategies are seeped in deep, deep data payment companies know a lot about you. And so one of the first things that I did when I came in was really to take a look at how we can start supercharging our strategy to not make it a holistic strategy actually or a monolithic strategy, but really start building out personalized ways of engaging with our prospects and our readers. First from a segment perspective, but eventually we want to get to a way of engaging via a of one what worked in media a few years ago is not going to be the secret sauce that drives growth for the future. And so leaning into unlocking our data and analytics is important. Over the last two years, we've built out an internal analytics team really focused on building out predictive models to help drive our strategies forward. And that obviously is all built off of our first party data. A really interesting one that is in beta right now when you talk about this is more around engaging and retaining our customer base is being able to predict customer behavior based on market fluctuations(12:34):And really being able to take not only our first party data but indices and market research sets and pull together into models to say, okay, what flags are there four weeks out from a market shift that could help us determine whether or not we need to think about our retention offers more aggressively or whether we should be leaning into paid media a little bit more to start acquiring customers on certain products that perhaps are more sensitive to market shifts.Ilyse Liffreing (13:06):That's so fascinating. So basically if the market is down, say like today if the market is down, you can predict that you'll have more readers that day.Sherry Weiss (13:20):Well, it could be one of a few things, right? In some respects, and it's interesting because how you apply that model across each one of our products, and as I mentioned it's not just publications but there's tools as well. How you tweak that model to help you make decisions is going to be different based on how someone uses each one of your products. So in some cases, if you have a product that's more geared towards trading and you're seeing swings, let's say the market is swinging upwards, you really want to lean in during that period of time to start acquiring customers because there's an uptick in interest. Or to your point, if you are seeing volatility in the market and they're coming to the journal or they're coming to market watch to understand that that also is a time to really start thinking about is your engagement strategy different? Are you willing to shift again from an acquisition perspective, pull forward media that you would've been spending later in the year? Things like that secret.Ilyse Liffreing (14:16):How are you guys able to predict that though four weeks in Advance?Sherry Weiss (14:19):That secret secret? That's the secret sauce. Okay. Secret sauce, that's the secret sauce you don't have to tell us,Damian Fowler (14:25):But it's fair to say that the marketing campaigns are much faster now and more(14:30):Iterative based on current eventsSherry Weiss (14:33):Very much. And I think that is the other area that we've focused on When I first came in, if you are in marketing in a news organization and you cannot respond at the speed of news, then you are not appropriately supporting your newsrooms. And when we first came in, we did an end-to-end assessment of how quickly we would be able to get creative into market based on breaking news. And it was days and we're now at a place where it's hours and in some case less than an hour. So being able to react that quickly, and it's not just about creative development, but making sure you have your audience targeting in place, you're able to turn things on. It obviously was a mix of people, process and tooling. So yes, we are able to react very quickly.Damian Fowler (15:20):That brings us to a question we might call a bigger picture question, but so in terms of the marketing channels that enable you to react to these conditions, where do you see value? Where do you look?Sherry Weiss (15:34):Well, let's put it this way. We're looking daily and constantly evaluating where we're putting investment in and where we're showing up. And it's also very product specific. So there's certain products that are quite niche that you're leaning into, really niche influencer strategy for instance. And then there's other that you want to go broad. So obviously traditional channels, paid search, paid social, that all still is very important for us. Organic traffic is still a quite substantial part of our conversion strategy. And so how you show up organically in the ecosystem, if you think about on social media and other outlets, really important. The brand campaign is actually quite important because what we're really trying to do is the referral ecosystem evolves and it perhaps is, well, it's not perhaps is being disrupted. What makes somebody wake up in the morning and want to type in Wall Street journal.com for instance. That's where the brand campaign is really important and why we're leaning into brand marketing more so than we ever have before.Ilyse Liffreing (16:39):Now at the same time, publishers are facing multiple challenges to their business models, what's new there, but the pullback of third party cookies to the advance of ai. What has been the most helpful way to stay true to the business during this time of constant change?Sherry Weiss (16:57):What just popped into my mind is the quote, my dad always to this day always says, but always told us when we were kids. And it's this idea around adversity breeds opportunity. And so you can think about adversity or changing landscape or changing business models and you can be fearful about it and you can try to push back or you can lean into it. And I think what we're doing is we're leaning into it. The journal as a business has historically leaned into it. So interesting fact. We were the first ones to put up a paywall many moons ago and that was a time of disruption and we're going into a time of disruption now. The first thing is while you're thinking through, alright, what new channels do we want to go into? What brings people to us directly? How do we start building relationships with people in new and different ways?(17:51):You also have to lean into and feel really clear about, but who are you and not change that? And so the focus on, we have a storied history about delivering quality journalism through the lens of business that is what we're leaning into. And then trying to find our growth audiences where they are is where we need to crack the code. And what worked before is not going to work in the future. So test and learn is huge. And I know that sounds like a buzzword, but as I mentioned, we, it's not only about predictive analytics that we've introduced, but being okay with rapid testing and figuring out what's working and what's not and then switching quickly to either scale what's working or to stop what's not and everything needs to be measured.Ilyse Liffreing (18:39):We've noted and written about recently how certain social media channels have been inconsistent with promoting news, changing their own strategy with that. Is this something that you have to constantly think about and stay ahead of?Sherry Weiss (18:57):We can't sit back and rely on refers that traditionally sent traffic our ways. It's not just social media. A lot of places that were traditional referrals channels are really, their business models are looking to keep people on platform and social media. It will continue and continues to play a really important role both not only from a paid perspective but from a organic and amplification perspective. That's where our current and future audiences are engaging. And I think what we need to think about is cracking the code in two ways from an owned and operated perspective. How do we get people to come to us directly, but then also in these off platform channels, how do we show up differently? We've also made a lot of inroads into organic content on TikTok and I think the next place that we have to think about is we're engaging with our future audiences in those areas. How do we then think about new and different monetization models in order to capitalize on that?Ilyse Liffreing (20:01):What are you obsessed with figuring out right now?Sherry Weiss (20:06):The one thing, and it's going to sound cliche but it is on everybody's mind, is how to start capitalizing on the advent of gen ai. And AI has been around for a long time. We are using a machine learning at Dow Jones most. I talked about predictive modeling earlier, but really the next step on this is how do we start applying generative ai? And when I talk about obsessed with trying to crack the code, it's twofold. How do we leverage this technology to build more value added consumer facing propositions, but also how do we leverage it internally? How do we leverage to start helping us drive our marketing at scale? For instance, how do we leverage it to really start enhancing our predictive models? And so it's something top of mind, it's something that I'm actively learning about. It's something I want my team to really deeply engage in and it's here to stay. So cracking the code on that is important.Damian Fowler (21:10):Is marketing a science or an art?Sherry Weiss (21:13):Both marketing is both an art and a science. And if you miss each side of it, you miss the secret sauce of it. You can lean too far in each direction. Obviously I would say that I'm more of a science first marketer. That's where I lean first. But if you miss the human element, you can go way far into data and you miss the human element, the way you connect with people, your marketing is not going to resonate, it's not going to land. And it's interesting because I'm not going to be able to state the exact fact, but there was something that I saw at a speaking event the other day where it was saying, when you think about your testing agenda, you can actually make more progress in your creative testing than in your pricing. And that was an interesting thing because that says something about the art of marketing. How do you connect with your audience? And so to that point, although I just said that I tend to be more of a science marketer, most of my decisions are how I figure out how to engage with audiences is everything is based on what the customer is saying first. It's an outside in versus what we are assuming we should be saying to our end users.Damian Fowler (22:27):What would you do if you had an unlimited marketing budget?Sherry Weiss (22:32):Oh my goodness. All right, let me get the list out. It's like Santa came a hundred, a hundred cafes(22:39):A hundred. Well, no, interestingly enough, I guess that's where I'm going to lean into if I had an unlimited marketing budget. When you're trying to determine where to place your next dollar and you're talking about the mix of art and science, for better or for worse, you lean towards the science. And so your next dollar is always going to be you have to make the trade off of, am I going to place my next dollar in something that I know will return? Why? Or am I going to place my next dollar into something that's really unique, different, may not be measurable, but is breakthrough? And if I had an unlimited marketing budget, there would be Wall Street Journal cafes all over the place. Really being able to lean into really interesting different types of experiential events at scale could be really fun.Ilyse Liffreing (23:30):That was a great conversation with Sherry. Damien, what were some of your takeaways?Damian Fowler (23:34):Yeah, I love hearing from people who are marketing publications probably because I come from a background of journalism and it's always fascinating to hear, talk about how to build and find new readers, which is basically the big question for publications everywhere. When you've got a brand like the Wall Street Journal though, which is really a premium newspaper, probably the Vanguard newspaper in the United States along with the New York Times. It's interesting to hear Sherry talk about how she's trying to find those readers that might not be obvious beyond the business community and how she's using marketing to broaden that reach along with the tagline, which is it's your business. Business is everybody's business. And I think we increasingly realize that and it's smart of her to build a marketing campaign around that concept.Ilyse Liffreing (24:24):No, I know what you mean Damien. And what really interested me too is, and I wish she would've revealed her secret sauce here, but it's fascinating how they're able to predict their audience four weeks ahead of time and to be so on the cutting edge with news. And as she spoke about they had to reinvent the wheel a little bit and how they can cover certain news events with their team, being able to predict those insights of how their audience is going to react so quickly ahead of time is so powerful.Damian Fowler (25:01):I think that was really a great point. And the fact that marketing moves so much faster now based on what's happening. And especially for a publication like The Journal, which is built around market fluctuations and obviously has a huge political and business readership. So it's really important for them to be able to react to what's happening. And that was a big takeaway for me, talking about the speed at which now marketing moves, which is not built on six month or annual campaigns, but much more rapidly iterating as it were, which is that word we all use in the marketplace.Ilyse Liffreing (25:38):No, that's very true and that's what I'm going to think about the next time I go to Wall Street Journal Cafe as well.Damian Fowler (25:47):That's it for this edition of The Current Podcast, and I'm Damian, and we'll see you next time.

Summary Garance Wattez-Richard, CEO of AXA EssentiALL, discusses the transformative potential of inclusive insurance in addressing vulnerabilities, particularly in low and middle-income countries. She sits down with Raj Kumar to share her journey into the insurance industry, the evolution of microinsurance, and the importance of regulatory frameworks. The discussion highlights the profitability of inclusive insurance and its critical role in achieving sustainable development goals, especially in the context of climate change. Chapters 00:00 The Risk of Vulnerability 00:47 Revolutionizing Insurance for All 01:37 A Journey into Development and Insurance 06:45 The Evolution of Microinsurance 11:41 Profitability in Inclusive Insurance 14:50 The Risks of Insurance Solutions 19:15 Regulatory Challenges in Emerging Markets 23:07 Insurance as a Core Development Activity 28:13 The Future of Insurance and Development Want to stay updated on the latest news in global development? Subscribe to Devex's Newswire: https://www.devex.com/newsletters/newswire 

Summary Discover why "business as usual" fails in the world's toughest places. Viva Ona Bartkus sits down with Raj Kumar to reveal the counterintuitive tactics that unlock massive opportunities where others fear to tread. Learn why: The most successful security strategy isn't higher walls – it's community ownership How to turn "middlemen with guns" into business partners Why Chinese companies are winning while Western firms hesitate Plus: The radical partnership model that's transforming dangerous markets from Uganda to Colombia. Bartkus shares explosive insights from 15+ years working with multinationals, Special Forces, and local communities in conflict zones. – Chapters 00:00 Embedding Business in Local Communities 01:53 The Journey to Frontline Markets 07:02 Understanding Market Dynamics 11:18 The Role of Middlemen in Local Economies 12:45 Security Through Community Engagement 16:14 The Next Round of Globalization 20:02 The Competitive Landscape of Global Investment 23:42 Collaboration Between Security and Development 25:28 Bridging the Gap Between Business and Humanitarian Efforts 28:41 The Role of ESG in Business Strategies 31:17 Adapting Business Models for Extractive Industries 36:43 The Future of Development Finance – Want to stay updated on the latest news in global development? Subscribe to Devex's Newswire: https://www.devex.com/newsletters/newswire

SummaryDiscover why "business as usual" fails in the world's toughest places. Viva Ona Bartkus sits down with Raj Kumar to reveal the counterintuitive tactics that unlock massive opportunities where others fear to tread. Learn why:The most successful security strategy isn't higher walls – it's community ownershipHow to turn "middlemen with guns" into business partnersWhy Chinese companies are winning while Western firms hesitatePlus: The radical partnership model that's transforming dangerous markets from Uganda to Colombia. Bartkus shares explosive insights from 15+ years working with multinationals, Special Forces, and local communities in conflict zones.Chapters00:00 Embedding Business in Local Communities01:53 The Journey to Frontline Markets07:02 Understanding Market Dynamics11:18 The Role of Middlemen in Local Economies12:45 Security Through Community Engagement16:14 The Next Round of Globalization20:02 The Competitive Landscape of Global Investment23:42 Collaboration Between Security and Development25:28 Bridging the Gap Between Business and Humanitarian Efforts28:41 The Role of ESG in Business Strategies31:17 Adapting Business Models for Extractive Industries36:43 The Future of Development FinanceWant to stay updated on the latest news in global development? Subscribe to Devex's Newswire: https://www.devex.com/newsletters/newswire 

In this episode, we discuss the the International Mass Timber Conference, and significant market news including the merger of James Hardie and AZEK. We also delve into changes in CLT production in Sweden and Kodiak's new expansion, providing insights into the timber industry and market trends.

We are slightly unhinged while we discuss the hottest stories this week, and breaking news today with Trent Johnson of Red Book Lumber Data, and the Lumber Newswire by 526 Media. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com News articles in todays episode, you will have to find Katy Perry quotes on your own: https://www.lumberbluebook.com/2025/03/19/unifor-prepac-workers-in-delta-become-newest-casualties-of-trade-instability/ https://www.lumberbluebook.com/2025/03/20/qxo-to-acquire-beacon-roofing-supply-for-11-billion/ https://www.lumberbluebook.com/2025/03/14/sherwood-lumber-announces-leadership-transition-michael-goodman-named-president/ (maybe: https://www.lumberbluebook.com/2025/03/18/abc-supply-co-inc-strengthens-leadership-team-with-three-key-promotions/ ) https://www.lumberbluebook.com/2025/03/17/madisons-lumber-prices-index-mar-14-2025-us577-mfbm/ https://www.lumberbluebook.com/2025/03/20/freddie-mac-little-movement-in-mortgage-rates/ https://www.lumberbluebook.com/2025/03/19/mortgage-applications-decrease-in-latest-mba-weekly-survey-27/

Intifada on Truth DESCRIPTION How has the Left managed to turn so many people in America against our best friend (and only Democracy) in the Middle East, Israel, and to support the terrorist group Hamas instead? Listen in as Dr. Wendy Patrick and attorney Larry Dershem interview Middle East expert Uri Kaufman about his new book, American Intifada: How the Progressive Left Learned to Hate Israel and Love Hamas, and get the inside scoop on the great propaganda war being waged today to try and turn the United States into an antisemitic nation, Also, ... The Left's War on Truth – What is it like to be on the front lines of the Left's war on truth? In this episode, we interview 10-time Emmy nominated, and award-winning TV journalist Bianca de la Garza, host of the NewsMax programs Newsline and Newswire, about the American Left's well funded and orchestrated war against common sense and truth. Hear her firsthand account of how the Left's policies have been on a fast track to dismantle the fabric of society, and what we all must do to preserve our freedoms. Find out how to get an autographed copy of Bianca's new book: INCOMING: On the Front Lines of the Left's War on Truth.See omnystudio.com/listener for privacy information.

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Red Book Lumber Data, and the Lumber Newswire by 526 Media. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com News articles in todays episode: https://www.lumberbluebook.com/2025/03/12/elk-creek-forest-products-to-acquire-all-coast-forest-products/ https://www.lumberbluebook.com/2025/03/10/elk-creek-forest-products-named-exclusive-sales-agent-for-reopened-buse-mill-company/ https://www.lumberbluebook.com/2025/03/10/stein-lumber-expands-with-acquisition-of-the-teal-jones-group-lumber-remanufacturing-plant/ Market update: https://www.lumberbluebook.com/2025/03/10/madisons-lumber-prices-index-mar-07-2025-us581-mfbm/ https://www.lumberbluebook.com/2025/03/13/freddie-mac-mortgage-rates-remained-essentially-flat-this-week/ https://www.lumberbluebook.com/2025/03/12/mortgage-applications-increase-in-latest-mba-weekly-survey-25/

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Tariff and Duty Discussion https://www.lumberbluebook.com/2025/03/01/addressing-the-threat-to-national-security-from-imports-of-timber-lumber/ https://www.lumberbluebook.com/2025/03/04/beacon-issues-statement-in-response-to-qxos-second-extension-of-unsolicited-tender-offer/ https://www.lumberbluebook.com/2025/03/03/wilson-lumber-company-acquires-nashville-lumber/ https://www.lumberbluebook.com/2025/03/03/madisons-lumber-prices-index-feb-28-2025-us541-mfbm/ https://www.lumberbluebook.com/2025/03/06/freddie-mac-mortgage-rates-continue-to-fall-2/ https://www.lumberbluebook.com/2025/03/05/mortgage-applications-increase-in-latest-mba-weekly-survey-24/

A quick catch up on everything going on in the World of Limitless Wrestling! This week, Josh & Randy give a brief rundown for Saturday's "WARPATH" live event in Yarmouth, preview what's already been announced for the Bissell Brothers Bash in Portland + injury updates!

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Trent has a question about Tariffs for Natalie, 526 Media Group Acquires Lumber Blue Book, and Market Updates.

Dumb Democrats Are Fighting ~ Smart Democrats Are Cooperating With Republicans. Newsmax's Bianca de la Garza welcomed Tom Borelli and Gene Valentino to 'Newswire'. The Left is 'irked' with the truth coming out. These protestations by the left isolate them further. It only makes the "Left" look smaller than they already are. Senator John Fetterman and other more moderate democrats are the long-term winners. Their willingness to support the Republican majority works in their favor long term.Dumb Democrats Are Fighting ~ Smart Democrats Are Cooperating With RepublicansGene Valentino on Newsmax's NewslineORIGINAL MEDIA SOURCE(S):Originally Recorded on February 6, 2025America Beyond the Noise: Season 5, Episode 570Image courtesy of: Newsmax➡️ Join the Conversation: https://GeneValentino.com➡️ WMXI Facebook Page: https://www.facebook.com/NewsRadio981➡️ More WMXI Interviews: https://genevalentino.com/wmxi-interviews/➡️ More GrassRoots TruthCast Episodes: https://genevalentino.com/grassroots-truthcast-with-gene-valentino/➡️ More Broadcasts with Gene as the Guest: https://genevalentino.com/america-beyond-the-noise/ ➡️ More About Gene Valentino: https://genevalentino.com/about-gene-valentino/

Dinoland, Tom Sawyer Island, MuppetVision, and Aerosmith all have one thing in common - they are saying goodbye to the Disney parks. Welcome to The Mouse and Men where we explore the grown-up side of Disney. The parks are always undergoing changes, and big ones are happening now. Bradley runs through some of the bigger ones recently announced and started. themouseandmen.com @themouseandmen on Instagram and X

This episode of The Exchange Feed focuses on the importance of newswires for disseminating company news and ensuring fair investor access. Valérie Douville, Director, Compliance, TMX Group, and Wasim Thaha, Managing Director of Operations, TMX Newsfile, joined host, Melissa Strle, Marketing Associate, TMX Newsfile, to discuss common mistakes, best practices, security measures, standards and the role social media plays in regards to newswire services. Check out TMX Group's Learning Academy page for similar content and sign up to receive our bi-weekly newsletter for event announcements, thought leadership and product updates.

Turns out we are Spencer Pratt Stans?! We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Stories covered in this episode: https://www.lumberbluebook.com/2025/01/16/woodgrain-to-acquire-kelleher-corporation/ https://www.lumberbluebook.com/2025/01/14/minnesota-lumber-leaders-unite-under-kodiak-building-partners-to-drive-industry-excellence/ https://www.lumberbluebook.com/2025/01/10/building-products-inc-acquires-heartland-millwork/ https://www.lumberbluebook.com/2025/01/13/westlake-ace-hardware-acquires-augusta-ace-home-center/ https://www.lumberbluebook.com/2025/01/13/bluelinx-announces-chief-financial-officer-transition/ https://www.lumberbluebook.com/2025/01/15/kendrick-mcbride-casey-redwin-and-brent-siegel-named-plant-managers-at-roseburg/ https://www.lumberbluebook.com/2025/01/13/kolbe-expands-executive-team/ https://www.lumberbluebook.com/2025/01/13/rodney-bullion-named-lmc-northwest-regional-manager/ https://www.lumberbluebook.com/2025/01/15/associated-materials-realigns-businesses-to-accelerate-growth-and-enhance-operational-independence/ https://www.lumberbluebook.com/2025/01/16/freddie-mac-mortgage-rates-surpass-seven-percent-2/

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Cookie Science, LA fires, Lumberman coffee?! https://www.verybestbaking.com/toll-house/recipes/original-nestle-toll-house-chocolate-chip-cookies/ https://www.lumbermancoffee.com/ LA fires: The following charities have been vetted by NBC News: California Community Foundation California Fire Foundation L.A. Fire Department Foundation Pasadena Humane Society Ventura County Community Foundation American Red Cross of Greater Los Angeles Center for Disaster Philanthropy Direct Relief World Central Kitchen Lumber news: https://www.lumberbluebook.com/2024/12/23/builders-firstsource-announces-definitive-agreement-to-acquire-alpine-lumber/ https://www.lumberbluebook.com/2025/01/06/ufp-industries-acquires-cl-wood-products-inc/ https://www.lumberbluebook.com/2025/01/06/beacon-announces-fourth-quarter-footprint-expansion/ https://www.lumberbluebook.com/2024/12/23/sycamore-partners-announces-acquisition-of-all-fab-group/ https://www.lumberbluebook.com/2025/01/06/reimer-hardwoods-acquires-e-roko-distributors/ https://www.lumberbluebook.com/2025/01/06/lp-building-solutions-names-jack-johnson-as-vice-president-siding-manufacturing/ https://www.lumberbluebook.com/2025/01/07/snavely-promotes-bill-georgelis-to-vice-president-of-eastern-operations/ https://www.lumberbluebook.com/2025/01/06/plm-kicks-off-new-year-with-leadership-moves-promotions/ https://www.lumberbluebook.com/2024/12/30/whitley-named-cfo-of-mccoys-building-supply/ https://www.lumberbluebook.com/2025/01/09/freddie-mac-mortgage-rates-continue-to-trend-up/ https://www.lumberbluebook.com/2025/01/08/mortgage-applications-decrease-in-latest-mba-weekly-survey-23/

Update from Gene on Newsmax, with Bianca de la Garza on 'Newswire'. Failed policies of the last 4 years have come to a head. Trudeau's failures in Canada open doors for America's influence in Canada.Biden takes a few last cheap shots before Trump takes charges. Chuck Schumer continues to lie about Biden's wellness. I don't know which is worse, Biden's mental capacity or Chuck Schumer's. Term limits regrettably needed to resolve the elderly capabilities of many of our elected officials. Canada...51st state?President Trump is Already Presidential ~ ‘America First' is UnderwayGene Valentino on Newsmax NewslineORIGINAL MEDIA SOURCE(S):Originally Recorded on January 6, 2024America Beyond the Noise: Season 5, Episode 562Image courtesy of: NEWSMAX➡️ Join the Conversation: https://GeneValentino.com➡️ WMXI Facebook Page: https://www.facebook.com/NewsRadio981➡️ More WMXI Interviews: https://genevalentino.com/wmxi-interviews/➡️ More GrassRoots TruthCast Episodes: https://genevalentino.com/grassroots-truthcast-with-gene-valentino/➡️ More Broadcasts with Gene as the Guest: https://genevalentino.com/america-beyond-the-noise/ ➡️ More About Gene Valentino: https://genevalentino.com/about-gene-valentino/

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Top Stories: https://www.lumberbluebook.com/2024/12/10/boise-cascade-expands-its-millwork-business-with-the-purchase-of-a-florida-door-shop/ https://www.lumberbluebook.com/2024/12/05/kodiak-building-partners-acquires-liberty-doors-and-windows-strengthens-colorado-market-presence/ https://www.lumberbluebook.com/2024/12/11/arbor-wood-co-enters-into-agreement-with-jartek-to-purchase-3-million-board-feet-thermokiln/ https://www.lumberbluebook.com/2024/12/09/metrie-announces-growth-in-its-pre-finished-product-business-with-acquisition-of-modular-home-supplier-eden/ https://www.lumberbluebook.com/2024/12/02/burton-mill-solutions-acquires-menominee-saw-supply/ https://www.lumberbluebook.com/2024/12/10/canfor-acquires-additional-shares-in-vida/ https://www.lumberbluebook.com/2024/12/06/enviva-announces-successful-emergence-from-financial-restructuring-process/ https://www.lumberbluebook.com/2024/12/09/do-it-best-names-vice-president-of-information-technology-and-chief-information-officer/ https://www.lumberbluebook.com/2024/12/08/adentra-appoints-drew-dickinson-as-chief-operating-officer/ https://www.lumberbluebook.com/2024/12/09/koppers-announces-retirements-of-leslie-hyde-and-joseph-dowd/ https://www.lumberbluebook.com/2024/12/11/erie-materials-hires-and-promotes-several-3/ https://www.lumberbluebook.com/2024/12/06/canadian-tire-corporation-completes-strategic-review-of-its-financial-services-business/ https://www.lumberbluebook.com/2024/12/12/freddie-mac-mortgage-rates-continue-to-drop-3/ https://www.lumberbluebook.com/2024/12/11/mortgage-applications-increase-in-latest-mba-weekly-survey-19/

Investor Ideas AI Eye Podcast: AI News and Stocks on the Move: Nasdaq: ZENA, Nasdaq: NDVA, Nasdaq: CRWD and Nasdaq: POET  (Investorideas.com Newswire), investorideas.com,  a global news source covering leading sectors including Artificial Intelligence (AI) releases today's podcast edition of  AI news and stocks to watch plus insight from thought leaders and experts.About Investorideas.com - Big Investing Ideas Investorideas.com is the go-to platform for big investing ideas. From breaking stock news to top-rated investing podcasts, we cover it all. Our original branded content includes podcasts such as Exploring Mining, Cleantech, Crypto Corner, Cannabis News, and the AI Eye. We also create free investor stock directories for various sectors, including gaming, biotech, tech and sports. Public companies within the sectors we cover can use our news publishing and content creation services to help tell their story to interested investors. Paid content is always disclosed. Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by Investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com Contact management and IR of each company directly regarding specific questions. Newswire https://www.investorideas.com/News-Upload/ Global investors must adhere to regulations of each country. Please read Investorideas.com privacy policy: https://www.investorideas.com/About/Private_Policy.asp Follow us on Twitter https://twitter.com/Investorideas Follow us on Facebook https://www.facebook.com/Investorideas Follow us on YouTube https://www.youtube.com/c/Investorideas Contact Investorideas.com

On this Salcedo Storm Podcast:Bianca De La Garza is a 10-time Emmy® nominated, award-winning journalist who joined Newsmax in 2021. She's the host of Newsline 12-2 est. and Newswire 4-5P on Newswire on Newsmax and Newsmax 2. She is the author of the new book, Incoming: On the Front Lines of the Left's War on Truth.

We're back baby! We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: https://www.lumberbluebook.com/2024/10/31/forest-city-trading-group-llc-announces-consolidation-of-operations-of-american-international-forest-products-llc-and-affiliated-resources-llc/# https://www.lumberbluebook.com/2024/10/24/paper-excellence-group-rebrands-as-domtar/ Mergers & Acquisitions https://www.lumberbluebook.com/2024/10/30/r-p-lumber-acquiring-guyot-lumber/ https://www.lumberbluebook.com/2024/10/28/stora-enso-strengthens-wood-supply-chain-to-its-packaging-board-site-in-oulu-by-acquiring-a-finnish-sawmill-company/ https://www.lumberbluebook.com/2024/10/29/tal-building-centers-names-gaven-gregory-as-vice-president-of-operations-east/ https://www.lumberbluebook.com/2024/10/28/simpson-manufacturing-co-appoints-matt-dunn-as-chief-financial-officer-and-treasurer/ Market Updates https://www.lumberbluebook.com/2024/10/29/bluelinx-announces-third-quarter-2024-results/ https://www.lumberbluebook.com/2024/10/28/ufp-industries-announces-third-quarter-results-2/ https://www.lumberbluebook.com/2024/10/25/lumber-price-index-for-week-ending-october-25-2024/ https://www.lumberbluebook.com/2024/10/30/nar-pending-home-sales-advanced-7-4-in-september/ https://www.lumberbluebook.com/2024/10/30/mortgage-applications-decrease-in-latest-mba-weekly-survey-20/ https://www.lumberbluebook.com/2024/10/31/freddie-mac-mortgage-rates-increase-for-the-fifth-consecutive-week/ The Top Story you need to know https://www.lumberbluebook.com/2024/10/23/mississippi-lumber-manufacturers-association-partners-with-msu-to-advance-mass-timber-through-endowed-professorship/

We're back baby! We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: https://www.lumberbluebook.com/2024/10/24/freddie-mac-mortgage-rates-increase-once-again/ https://www.lumberbluebook.com/2024/10/22/blue-book-trading-alert-impersonation-fraud-rising/ Mergers & Acquisitions https://www.lumberbluebook.com/2024/10/14/do-it-best-makes-bid-to-acquire-true-value-assets/ https://www.lumberbluebook.com/2024/10/14/orgill-prepared-to-provide-support-to-retailers-impacted-by-true-value-bankruptcy-potential-sale/ https://www.lumberbluebook.com/2024/10/21/carter-lumber-acquires-townsend-building-supply-expanding-into-florida-and-alabama/ https://www.lumberbluebook.com/2024/10/22/white-cap-signs-definitive-agreement-to-acquire-triumph-geo-synthetics-inc/ https://www.lumberbluebook.com/2024/10/18/allegion-acquires-soss-door-hardware-adding-another-category-leader-to-its-safety-and-security-portfolio/ https://www.lumberbluebook.com/2024/10/23/transom-capital-backed-artivo-surfaces-acquires-tom-duffy-company/ Expansions & Curtailments https://www.lumberbluebook.com/2024/10/14/ahlstrom-has-signed-an-agreement-to-divest-aspa-pulp-mill-in-sweden-to-sweden-timber/ https://www.lumberbluebook.com/2024/10/16/interfor-to-exit-quebec-operations/ https://www.lumberbluebook.com/2024/10/17/san-group-announces-manufacturing-and-value-added-curtailments-due-to-lack-of-logs/ https://www.lumberbluebook.com/2024/10/17/gov-whitmer-announces-5-5-million-investment-for-upper-peninsula-projects/ https://www.lumberbluebook.com/2024/10/14/lumber-company-selects-rutherford-county-for-new-distribution-operations/ Market Updates https://www.lumberbluebook.com/2024/10/23/mortgage-applications-decrease-in-latest-mba-weekly-survey-19/ https://www.lumberbluebook.com/2024/10/21/lumber-price-index-for-week-ending-october-18-2024/ https://www.lumberbluebook.com/2024/10/23/nar-existing-home-sales-slid-1-0-in-september/

Enemies Without and Within - World renowned China expert Gordon G. Chang weighs in on China's plot to undermine the U.S. and become the dominant world superpower. Has the CCP secretly already declared war on America?  This episode will forever change the way you look at China, as we discuss Gordon Chang's new bestselling book 'Plan Red: China's Plot to Destroy America.'  Also ... Bianaca de la Garza is a 10-time Emmy nominated, award-winning journalist, and solo host of two Newsmax television shows, Newsline and Newswire.  She has just come out with a new book titled 'INCOMING: On the Front Lines of the Left's War on Truth.'  Listen in as Dr. Wendy Patrick and atty Larry Dershem interview Bianca about her firsthand experience as a veteran TV journalist, observing how legacy media and Big Tech censor both what we see and hear, and what we say.See omnystudio.com/listener for privacy information.

Bianca de la Garza is a 10-time Emmy® nominated, award- winning journalist who joined Newsmax in 2021 and currently is the solo host of Newsline and Newswire. de la Garza has spent over 20 years in news working for ABC and FOX television stations across the U.S. covering major global news events. New book: INCOMING, On the Front Lines of the Left's War on Truth.

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder of Dryft Sleep, to explore the launch of Startup CPG Newswire. This innovative, free service is designed to help emerging CPG brands distribute their news and secure media coverage, providing a cost-effective alternative to traditional PR practices.They highlight the crucial role of strategic PR for early-stage brands, emphasizing the importance of building credibility and waiting for substantial news before investing heavily in PR efforts. Grace and Jess share practical strategies for startups, including leveraging influencers and media, engaging in authentic collaborations, and securing organic endorsements. They also offer tips on crafting press releases that adhere to journalistic standards, making them newsworthy, and distributing them effectively.To submit your brand's press release for free, please visit startupcpg.com/newswireListen in as they share about:Startup CPG NewswirePR Strategy for Early BrandsExamples of Newsworthy NewsInfluencer and Celebrity PartnershipsObjective vs. Subjective ContentThe Role of Press ReleasesProcess for Submitting Press ReleasesEffective PR Strategies and ResourcesChallenges with PR AgenciesMaven's Catalyst Program DetailsEpisode Links:Maven Consulting LinkedInJess Windell LinkedInInstagram: @Dryft SleepDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: https://www.lumberbluebook.com/2024/09/20/ppg-completes-colorful-communities-project-at-middle-school-in-italy/ https://www.lumberbluebook.com/2024/09/24/tractor-supply-and-miranda-lamberts-muttnation-foundation-relief-for-rescues-fund-provides-aid-to-pets-across-the-u-s/ Mergers & Acquisitions https://www.lumberbluebook.com/2024/09/16/white-cap-expands-operations-with-acquisition-of-jobsite-supply-inc/ https://www.lumberbluebook.com/2024/09/16/atlas-engineered-announces-due-diligence-completion-for-future-acquisition-in-western-canada/ Movers & Shakers https://www.lumberbluebook.com/2024/09/19/builders-firstsource-announces-planned-ceo-and-cfo-transition/ https://www.lumberbluebook.com/2024/09/23/landon-tarvin-named-president-of-ufp-retail-solutions/ https://www.lumberbluebook.com/2024/09/23/world-millwork-alliance-announces-new-executive-director/ https://www.lumberbluebook.com/2024/09/16/steves-sons-announces-three-promotions-across-the-company/ Expansions & Curtailments https://www.lumberbluebook.com/2024/09/19/accsys-to-discontinue-hull-plant/ https://www.lumberbluebook.com/2024/09/19/west-fraser-announces-indefinite-curtailment-of-lake-butler-sawmill/ Market Updates https://www.mba.org/news-and-research/newsroom/news/2024/09/25/mortgage-applications-increase-in-latest-mba-weekly-survey https://www.lumberbluebook.com/2024/09/19/freddie-mac-mortgage-rates-continue-to-tumble/ https://www.lumberbluebook.com/2024/09/19/nar-existing-home-sales-dipped-2-5-in-august/ The Top Story you need to know https://www.lumberbluebook.com/2024/09/20/lumber-price-index-for-week-ending-september-20-2024/

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: https://www.lumberbluebook.com/2024/09/10/roseburg-announces-the-appointments-of-tony-hamill-and-vivek-karuppuswamy/ https://www.lumberbluebook.com/2024/09/09/canada-further-challenges-u-s-softwood-lumber-duties/ Mergers & Acquisitions https://www.lumberbluebook.com/2024/09/12/former-oregon-sawmill-revived-for-mass-timber-production/ https://www.lumberbluebook.com/2024/09/10/beacon-announces-acquisition-of-chicago-metal-supply-fabrication/ https://www.lumberbluebook.com/2024/09/09/fabuwood-acquires-plain-fancy-custom-cabinetry/ https://www.lumberbluebook.com/2024/09/06/us-lbm-makes-dfw-area-acquisition/ https://www.lumberbluebook.com/2024/09/09/canfor-completes-forest-tenure-transfer-to-mcleod-lake-indian-band-and-tsay-keh-dene-nation/ https://www.lumberbluebook.com/2024/09/06/ll-flooring-signs-agreement-with-f9-investments-for-going-concern-sale-of-business https://www.lumberbluebook.com/2024/09/09/patrick-industries-announces-acquisition/ Movers & Shakers https://www.lumberbluebook.com/2024/09/09/lmc-names-new-purchasing-manager/ https://www.lumberbluebook.com/2024/09/09/stora-enso-appoints-pasi-kyckling-as-acting-cfo/ Market Update https://www.lumberbluebook.com/2024/09/11/mortgage-applications-increase-in-latest-mba-weekly-survey-13/ https://www.lumberbluebook.com/2024/09/12/freddie-mac-mortgage-rates-drop-to-their-lowest-level-since-february-2023/ https://www.lumberbluebook.com/2024/09/06/lumber-price-index-for-week-ending-september-6-2024/

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: https://www.lumberbluebook.com/2024/09/04/lauren-wilson-promoted-to-do-it-best-building-materials-divisional-purchasing-manager/ https://www.lumberbluebook.com/2024/08/28/herbert-lumber-announces-leadership-transition/ Mergers & Acquisitions https://www.lumberbluebook.com/2024/09/03/ecmd-inc-acquires-falls-city-lumber-company/ https://www.lumberbluebook.com/2024/09/05/culpeper-wood-preservers-acquires-long-life-treated-wood/ https://www.lumberbluebook.com/2024/09/04/us-lbm-acquires-colorado-window-and-door-distributor-and-installer/ https://www.lumberbluebook.com/2024/09/03/dunes-point-capital-lp-announces-the-sale-of-unified-door-hardware-group-to-foundation-building-materials/ Expansions & Curtailments https://www.lumberbluebook.com/2024/09/04/canfor-announces-closure-of-plateau-and-fort-st-john-sawmills-in-northern-bc/ https://www.lumberbluebook.com/2024/08/29/potlatchdeltic-announces-waldo-arkansas-sawmill-construction-completed/ Movers & Shakers https://www.lumberbluebook.com/2024/09/03/lp-building-solutions-appoints-jeremy-sellers-as-vice-president-of-osb-sales-and-marketing/ https://www.lumberbluebook.com/2024/08/28/metrie-announces-chief-information-officer-transition/ Market Update https://www.lumberbluebook.com/2024/08/30/lumber-price-index-for-week-ending-august-30-2024/ https://www.lumberbluebook.com/2024/09/04/mortgage-applications-increase-in-latest-mba-weekly-survey-12/ https://www.lumberbluebook.com/2024/09/05/freddie-mac-mortgage-rates-remained-flat-this-week/ The Top Story you need to know https://www.lumberbluebook.com/2024/09/04/trex-adds-two-new-hues-with-enhanced-performance-to-trex-enhance-decking-line/

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: https://www.lumberbluebook.com/2024/08/28/jt-taylor-returns-to-roseburg-as-plywood-sales-manager/ https://www.lumberbluebook.com/2024/08/27/rifp-president-to-retire-at-end-of-year/ Mergers & Acquisitions https://www.lumberbluebook.com/2024/08/27/kodiak-building-partners-enhances-texas-presence-with-acquisition-of-san-antonio-masonry-and-steel/ https://www.lumberbluebook.com/2024/08/23/parr-lumber-co-announces-its-newest-lumber-yard-in-rochester-wa/ https://www.lumberbluebook.com/2024/08/27/the-jian-group-represents-wyoming-millwork-co-in-its-sale-to-builders-firstsource/ Movers & Shakers https://www.lumberbluebook.com/2024/08/26/lumbermens-inc-grows-building-materials-division-leadership-team/ https://www.lumberbluebook.com/2024/08/28/snavely-and-weekes-welcome-new-executive-vice-president-of-national-accounts/ https://www.lumberbluebook.com/2024/08/27/ceo-matthew-missad-to-move-to-executive-chairman-role/ Market Update https://www.lumberbluebook.com/2024/08/28/mortgage-applications-increase-in-latest-mba-weekly-survey-11/ https://www.lumberbluebook.com/2024/08/29/freddie-mac-mortgage-rates-continue-to-drop-2/ https://www.lumberbluebook.com/2024/08/29/nar-pending-home-sales-dropped-5-5-in-july/ The Top Story you need to know https://www.lumberbluebook.com/2024/08/26/stora-enso-numerous-measures-launched-following-the-environmental-violation-in-finland/ https://www.lumberbluebook.com/2024/08/28/do-it-best-reports-4-57-billion-in-sales-for-fiscal-year-2024/

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: La-Z-Boy Incorporated Reports Solid First Quarter Results - Lumber Blue Book RoyOMartin Announces New Chief Financial Officer - Lumber Blue Book Expansions & Curtailments: Interfor Announces Indefinite Curtailment of Lumber Manufacturing Facilities in Georgia and South Carolina - Lumber Blue Book Market Update Freddie Mac: The 30-Year Fixed-Rate Mortgage Lingers Just Under 6.5 Percent - Lumber Blue Book NAR: Existing-Home Sales Advanced 1.3% in July, Ending Four-Month Skid - Lumber Blue Book Conifex Provides Operational Updates - Lumber Blue Book LBM Advantage Supports Growth Through New Trader Hires - Lumber Blue Book The Top Story you need to know & To round out the episode - We discuss industry pay trends exclusively seen on the newsletter.

Listen to this week's episode the stories are off the hook no cap. We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: Tractor Trailer Supply Pet Days https://www.lumberbluebook.com/2024/08/07/miranda-lamberts-muttnation-foundation-tractor-supply-company-award-more-than-250000-in-grants-to-52-animal-shelters/ Scholarship news https://www.lumberbluebook.com/2024/08/06/do-it-best-awards-intern-with-1000-scholarship/ https://www.lumberbluebook.com/2024/07/29/patrick-lumber-company-celebrates-awards-from-north-american-wholesale-lumber-association/ Lumber Market Madison's Reporter: Lumber Prices Moderate Toward Same Level as One Year Ago - Lumber Blue Book Mergers & Acquisitions Earnings Season discussion Beacon Announces Acquisition of SSR Roof Supply - Lumber Blue Book Beacon Announces Acquisition of Passaic Metal and Building Supplies - Lumber Blue Book Expansions & Curtailments CMC Announces Executive and Board Leadership Changes - Lumber Blue Book Boise Cascade Company Reports Second Quarter 2024 Results - Lumber Blue Book Champion Homes Announces First Quarter Fiscal 2025 Results - Lumber Blue Book Movers & Shakers Laurel Krueger Appointed Senior Vice President, General Counsel and Secretary - Lumber Blue Book Market Update https://www.lumberbluebook.com/2024/08/07/mortgage-applications-increase-in-latest-mba-weekly-survey-10/ https://www.lumberbluebook.com/2024/08/05/trex-introduces-new-all-in-one-railing-post-kits/ https://www.lumberbluebook.com/2024/08/06/corelogic-annual-us-home-price-growth-below-5-for-second-consecutive-month-as-june-home-prices-cool/

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Favorite Stories: Patrick Lumber appoints new President! https://www.lumberbluebook.com/2024/07/31/patrick-lumber-company-names-natalie-heacock-as-new-president/ Mergers & Acquisitions US LBM acquired south florida building products https://www.lumberbluebook.com/2024/08/01/us-lbm-acquires-south-florida-building-products-distributor/ Adentra Acquires Woolf Distributing https://www.lumberbluebook.com/2024/07/29/adentra-announces-acquisition-of-woolf-distributing-company-inc/ Miter Brands Announces sale two companies under their brand https://www.lumberbluebook.com/2024/07/31/miter-brands-announces-sale-of-martin-door-and-cri-socal-to-strategic-partners/ Expansions & Curtailments Allegheny Wood Begins Asset Sales https://www.lumberbluebook.com/2024/07/29/report-allegheny-wood-products-begins-asset-sales-to-restart-west-virginia-operations/ Forest Products Supply expands to NW Arkansas https://www.lumberbluebook.com/2024/07/30/forest-products-supply-co-expands-to-northwest-arkansas/ AHF relocating Arkansas Solid Hardwood Manufacturing https://www.lumberbluebook.com/2024/07/29/ahf-relocating-arkansas-solid-hardwood-manufacturing-operations/ Canfor completes acquisition of Eldorado Mill from Resolute Movers & Shakers Culpeper Wood Preservers Appoints new Director of Purchasing https://www.lumberbluebook.com/2024/07/30/culpeper-wood-preservers-appoints-new-director-of-purchasing/ UFP industries announces second quarter results https://www.lumberbluebook.com/2024/07/30/ufp-industries-announces-second-quarter-results-2/ Market Update Mortgage rates Dip to lowest Level Since February https://www.lumberbluebook.com/2024/08/01/freddie-mac-mortgage-rates-dip-to-lowest-level-since-february/ NAR pending Home Sales rose 4.8% in June https://www.lumberbluebook.com/2024/07/31/nar-pending-home-sales-rose-4-8-in-june/ Lumber Price Index

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Year of the Dragon Chinese Zodiacs telling us who we really are Favorite Stories: Canfor Announces Leadership Transition - Lumber Blue Book Russin Announces Tranquility Paneling - Lumber Blue Book Mergers & Acquisitions Kodiak Building Partners Expands Pacific Northwest Market Position with Acquisition of Thomas Building Center - Lumber Blue Book Sears and Trostel Expansions & Curtailments Malheur Lumber to Cease Operations in John Day, Oregon - Lumber Blue Book Movers & Shakers Beacon Expands Service With New Locations in Georgia and Texas - Lumber Blue Book LBM Advantage Announces Key Managerial Appointments - Lumber Blue Book Market Update NAR: Existing-Home Sales Slipped 5.4% in June - Lumber Blue Book Mortgage Applications Decrease in Latest MBA Weekly Survey - Lumber Blue Book Freddie Mac: Mortgage Rates Show Little Movement - Lumber Blue Book And we conclude with the biggest story of the week ! West Fraser Announces Second Quarter 2024 Results

Don't be Delulu, listen to this week's episode the stories are off the hook no cap. We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: We are Chuegy? Socks you need to wear these days (sorry Trent) Favorite Stories: Women of LBM: Unboxing Leadership Lessons with Weird Barbie and the Velveteen Rabbit -https://www.lumberbluebook.com/2024/07/16/unboxing-leadership-lessons-with-weird-barbie-and-the-velveteen-rabbit/ NAHB: Rent Caps Would Exacerbate Housing Affordability Crisis - https://www.lumberbluebook.com/2024/07/15/nahb-rent-caps-would-exacerbate-housing-affordability-crisis/ JCHS: Remodeling Spending to Tick Up Through Mid-Year 2025 - https://www.lumberbluebook.com/2024/07/18/jchs-remodeling-spending-to-tick-up-through-mid-year-2025/ Mergers & Acquisitions: Nation's Best Acquires Huntington Lumber & Supply Co. - https://www.lumberbluebook.com/2024/07/16/nations-best-acquires-huntington-lumber-supply-co/ White Cap Expands North Central Region with Acquisition of B&R Reinforcing, Inc. - https://www.lumberbluebook.com/2024/07/15/white-cap-expands-north-central-region-with-acquisition-of-br-reinforcing-inc/ Hinton Announces Minority Partnership With Trivest - https://www.lumberbluebook.com/2024/07/16/hinton-announces-minority-partnership-with-trivest/ Expansions & Curtailments: Ryder to Acquire Pit Stop Fleet Service - https://www.lumberbluebook.com/2024/07/15/ryder-to-acquire-pit-stop-fleet-service/ Quanex Building Products' Acquisition of Tyman Approved by Each Companies' Shareholders - https://www.lumberbluebook.com/2024/07/12/quanex-building-products-acquisition-of-tyman-approved-by-each-companies-shareholders/ Movers & Shakers: GreenFirst Announces Appointment of New CFO - https://www.lumberbluebook.com/2024/07/17/greenfirst-announces-appointment-of-new-cfo/ Westlake Implements Succession Plan - https://www.lumberbluebook.com/2024/07/15/westlake-implements-succession-plan/ Market Updates: U.S. Census Bureau: Monthly New Residential Sales, June 2024 - https://www.lumberbluebook.com/2024/07/17/u-s-census-bureau-monthly-new-residential-sales-june-2024/ Housing Starts increase from May 2024 Associated builders and contractors put out report Madison's Reporter: Continued Soft Demand Keeps Lumber Prices Flat - https://www.lumberbluebook.com/2024/07/19/lumber-price-index-for-week-ending-july-19-2024/ Freddie Mac: Mortgage Rates Continue to Fall - https://www.lumberbluebook.com/2024/07/18/freddie-mac-mortgage-rates-continue-to-fall/ And we conclude with the biggest story of the week – tune in to hear !

Back and in action from taking June off! We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: -Summer plans and updates -Amazon prime day, and expensive bassinets -Camel Camel Camel (?) :) Favorite stories: 21:17 Rona raises $400kf or childhood cancer: https://www.lumberbluebook.com/2024/07/05/rona-presents-401000-to-the-foundation-charles-bruneau-for-a-cancer-free-childhood/ 21:17 22:50 Wildwood Announces retirement of Mike Phillips: https://www.lumberbluebook.com/2024/07/10/wtg-announces-retirement-of-mike-phillips/ 23:48 US Department of Labor Awards $800K https://www.lumberbluebook.com/2024/07/08/us-department-of-labor-awards-800k-to-provide-employment-training-services-for-workers-displaced-by-lumber-mill-closures/ 25:30 Lumber prices and current demand https://www.lumberbluebook.com/2024/07/12/lumber-price-index-for-week-ending-july-12-2024/ 31:25 Mergers & Acquisitions US LBM makes completes another acquisition in Midwest Nations Best acquires big bear hardware in TX Westwood products acquisition in OH 32:40 Expansions & Curtailments Stimson Lumber invests $50m into new mill for smaller diameter log mills in OR Timberlab updates Greenville mass-timber fab. facility 34:18 Movers & Shakers A1 global holding promotes Miguel A. to President of Manufacturing in FL. LBM Advantage appoints new CEO 35:08 Market Update US dept labor cited GA sawmill penalty of $267k Tractor supply company faces backlash after statement Freddie mac notes 30 year mortgage 6.89 % Weston Forest wins Business Excellence Award

Heather Brooker fills-in for Amy King on your Monday Wake Up Call. ABC News correspondent Jim Ryan starts the show talking about Americans catching Covid once again. ABC News White House reporter Molly Nagle speaks on Biden vowing to stay in the race after poor debate performance. Heather talks with ABC News correspondent Tom Rivers about Wimbledon getting going at the All-England Club. The show closes with ABC News journalist Steven Portnoy discussing SCOTUS being set to rule on presidential immunity.

A book that reads like a novel; it's humorous, it's a love story. Dr. Christopher Labos, an imaginative cardiologist and epidemiologist at McGill University, takes us through multiple longstanding misconceptions about different foods and drinks, and along the way provides outstanding educational value.Video snippet from our conversation. Full videos of all Ground Truths podcasts can be seen on YouTube here. The audios are also available on Apple and Spotify.Transcript with external links and links to the audio recordingEric Topol (00:07):Hello, it's Eric Topol with Ground Truths, and with me today is a cardiologist, Chris Labos from Montreal, who has written an extraordinary book. I just read it on my Kindle, “Does Coffee Cause Cancer? And 8 More Myths about the Food We Eat. Chris teaches at McGill University. He is a prolific writer at the Montreal Gazette and Canadian broadcast system, CBC, CJAD radio, CTV News. And he also has a podcast on the Body of Evidence and he probably has other stuff, but welcome Chris.Christopher Labos (00:49):Hello. Hello. Hello. Thank you for having me. It is a great honor to be on your podcast. I am in awe of the work that you've been doing, I mean, for all your career, but especially during Covid. So it's a big thrill for me to be on the podcast.Eric Topol (01:03):Well, for me, I have to say I learned about a person who is not only remarkably imaginative but also humorous. And so, have you ever done standup comedy?Christopher Labos (01:16):I have not. Although I was asked to chair the research awards that we did here at McGill one year because I've been doing local media stuff and they said, can you come and be like the MC? And I said, sure. And I said, do you want me to be funny? And they were like, well, if you can. And I went up there and people were laughing and laughing and laughing and then people, like some of my former attendings had come up to me and they're like, Chris, I don't remember you being this funny as a resident. And I was like, well, I guess you come into your own when you start your own career. But I think people were very, it's tough MCing a research awards because you're essentially, it's kind of like a high school graduation where you don't read the names in alphabetical order, right? It's like one name after the other. And I went up there and I tried to throw in a little bit of humor and people seem to like it. So I think that was the first, that was when I started to realize, oh, if you inject a little bit of levity into what you're doing, it tends to resonate a little bit more with people.Eric Topol (02:13):Well, no question about that. And what I love about this book is that it wasn't anything like I thought it was going to be.Eric Topol (02:21):Amazing. It was a surprise. So basically you took these nine myths, which we'll talk to, hopefully we'll get to several of them, but you didn't just get into that myth. You get into teaching medical statistics, how to read papers, all the myths. I mean, you are the master debunker with entertainment, with funny stuff. It's really great. So this is great, before we get into some of these myths and for you to amplify, but this is a gift of communication, science communication that is you get people to learn about things like p-hacking and you throw in love stories and all kinds of stuff. I mean, I don't know how you can dream this stuff up. I really don't.Christopher Labos (03:10):I sort of look back at the inception of this. This book did have sort of a few iterations. And I think the first time I was thinking about it, I mean I wrote it during Covid and so I was really thinking about this type of stuff. It's like how do we educate the public to become better consumers of scientific information? Because there was a lot of nonsense during Covid. So teaching them about confounding, which I think through a lot of people when we started talking about low vitamin D levels and Covid and outcomes and all that. And so, I started like, how do I write this type of book? And I thought, yeah, this should probably be a serious science book. And the first version of it was a very serious science book. And then the idea came and try to make it a conversation. And I think I sort of wrote it.(04:02):There's a book that may not be that popular in the US but it was kind of popular here in Canada. It was called The Wealthy Barber. And it was all about personal finance. And the idea of the book was these people would go into a barbershop and the barber would talk to them about how to save money and how to invest in all that. And it was fairly popular and people liked that back and forth. And I said, oh, maybe I could do something like that. And then I wrote the first chapter of the doctor who goes in to talk to the barista and I showed it to a friend of mine. I said, what do you think? Do you think this would work? And her response to me by email was two lines. It was pretty good period. But I kept expecting him to ask her out at the end. And the minute she said that I thought, oh my God, this is a love story. And so, I reshaped everything to make this a love story. And I don't think the publishers were expecting that either because they were like, the first comment from the editor was, most science books don't have a narrative arc to them in character, but this one does. So there you go.Eric Topol (05:00):This is a unique book. I hope that people who listen or read the transcript will realize that this is a gift. It's a model of communication and it just is teaching things almost like you don't realize it. You're just learning all this stuff. So let's get into some of these because they're just masterful. I guess I should start ask you, you have nine of them. You could have picked 20 more, but which one is your favorite? Or do you have one?Christopher Labos (05:31):I think the one, it's hard to say. I think the first one in the book is the vitamin C one. And I think it's the most interesting one to explain to people, not just because vitamin C to fight the common cold is so pervasive as a product and a thing that people believe. But it also, I think has the greatest opportunity to teach people about what is one of the most important ones, which is subgroup analysis and p-hacking. And it's so easy to bring that back into a comedic level with some of the graphs that I put in there. I think a close second would probably be the coffee one where I was talking about selection bias, because those examples of online dating and then all the jokes that came from it. And it's hard to say how much of it was the subject and how much of it was the character.(06:21):Because I'd always heard stories of authors when they say like, oh, the characters will tell me what to say. And I always thought that sounds like bollocks. How could that be possible? You're the author, you write what's on the page. But then the minute I started actually writing it and started envisaging these characters, all of a sudden the characters took on a life of their own and they were dictating how the story ended up. So the coffee one I think is also good too. And I guess it became the title of the book. So I guess that's a good indication that was popular. But when you can really spin it out and make it obvious to people using common examples, I think those are interesting ones. So the vitamin C and the coffee ones, I think were probably the most interesting.Eric Topol (07:02):Let's take those first because you've mentioned them and then hopefully we'll get into some others. Now in the vitamin C, you're going on a plane and you hook up with this guy, Jim, on the plane. I know none of this stuff really happened, and you're explaining to him the famous ISIS-2 trial about the Gemini and Libra subgroup. So for those of people who are listening, can you review that? Because that of course is just one of so many things you get into.Christopher Labos (07:33):I know it's almost amazing how short a memory we have in medicine, right? And again, this is sort of surprising me. I sort of knew the study and then I went back, and I looked at it and I thought ISIS-2 was in 1988. That's not that long ago. The fact that we didn't give aspirin. So for people who don't know, I mean, we did not give aspirin to people with cardiac disease for a very long time. And it was really from 1988 afterwards. So relatively recently, I mean I realized it's been a couple of decades, but still. So ISIS-2 was really the first trial to show that if you give aspirin to somebodywhen they're having a heart attack, you see a benefit. But what was fascinating in the study was this one subgroup analysis of people in whom it did not work.(08:19):And when I give public lectures, I often use this example because it's such a beautiful teaching case, and I go ask people, what do you think it was? And people are like, oh, hemophiliacs, smokers, people who drink alcohol. And then you find out, no, the subgroup in whom aspirin does not work is Geminis and Libras. And everybody sort of laughs and they think it's funny. And it's a beautiful example because a lot of people think it's like, oh, it was a joke or it was sort of silly science. But no, it was actually done purposefully. And the authors put that in there because they wanted to make the point that subgroup analysis are potentially misleading. And I sort of am a little bit in awe of, I mean the power or the intelligence to actually make it a point with the editors like, no, we're going to put this in here essentially as a teaching tool.(09:09):And it's amazing to me that we're still using it as a teaching tool decades after the fact. But it was just to show that when you have these tables where you have umpteen subgroup analysis, just by random chance, you will get some spurious results. And though our brain understands that Zodiac signs have nothing to do with the effectiveness of aspirin, you do the same subgroup analysis and diabetics and non-diabetics, and everybody was like, oh yeah, that's plausible. And yeah, it might be, but the computer doesn't know the difference, right. To the computer these are all ones and zeros. So if you don't go into it with a healthy skepticism about the limitations of subgroup analysis, you will eventually get fooled. And the problem with vitamin C research is I think a lot of very smart people have gotten fooled on this because they're like, well, overall the data is negative, but if we slice it up, we can find something that's positive. So maybe there's something here. And the number of people who have fallen in that trap over the years is unfortunately quite high.Eric Topol (10:10):No, and it's still happening and it is a famous subgroup story, but I just want to remind everybody that this was in the chapter on vitamin C and it's going into aspirin and subgroups. So each one of these chapters is not confined to the myth. They go into all sorts of other teaching examples in a humorous and fun way through conversations. Here it was with Jim on the plane. Now another one you mentioned, I forgot about this one. In the British Medical Journal, there was a paper, the Miracle of DICE Therapy.Christopher Labos (10:45):Miracle of DICE Therapy. Yeah, that's another brilliant one, because again, you couldn't do a study like this today, but basically for people who aren't aware of the paper, I mean, I think it was published in the Christmas issue. So again, just to show you how sometimes even in medical science, the humor is really, really effective. So what researchers did was they went to this neurology conference and they got all the people to participate in this live study, and they gave them dice and said, you're going to roll these dice. And they had white, red, and green dice and said, the exercise is for all of you to roll this dice and then analyze the data and tell us which color dice is off which one has been weighted. Because if you roll a one, two, three, four, or five, the patient has survived their stroke. If they roll a six, the patient died of their stroke.(11:33):So you go, you roll these dice dozens of times, generate your data. I mean, what we would do today with a random number generator but they were rolling dice. And they said, you figure out which of these dice is skewed. And so, the people at the conference went, they rolled their dice, they crunched their data, and they said, the red dice are skewed. There's a difference between the red dice and the white and green dice. And then the researchers revealed aha jokes on you. All the dice were the same. And the funniest part about that is that a lot of the people in the room didn't believe them. They refused to believe them that the dice were weighted because, and one of my favorite quotes was when student A refused to believe that his days were really loaded, he rolled one six and then a second and then a third, and he said, the room felt eerily quiet as he rolled a fourth six.(12:25):He had never rolled four sixes in a row in his life. And if you're there, I mean, yeah, you're going to be like, how do you doubt the power of your own eyes? You roll four sixes in a row, you think to yourself, gee, this must be the loaded dice. But that thing would happen. You put enough people in a room rolling enough dice, you will eventually get four sixes in a row in the same way that if you put enough monkeys in front of enough typewriters, eventually you're going to get all the works of William Shakespeare. So it's shocking how much our own human biases make us immune to the realization that random things are going to happen. And there was another, I think there was a quote in that paper too, where doctors are very willing to admit that chance affects whether they win a raffle, but they are surprisingly unwilling to admit that chance can affect the results of their medical research. And we don't appreciate it, even though, I mean, the reality is it happens all the time and we don't take the necessary steps to fix it sometimes and to address it, and we keep making the same mistakes over and over again.Eric Topol (13:32):Yeah, no, that's a great paper to illustrate. Again, a lot of important teaching points. Now as we get into the coffee, does it cause cancer? It brings up another theme in the book that I noticed. What you do is you pick up on papers or broadcasts that were decades ago that have become inculcated in our minds and our thoughts. And in this case, it was a famous New England Journal paper in 1981 raising the question about does coffee, if you drink too much coffee is that a risk factor for pancreatic cancer? So maybe you could take us through that, and somehow that gets into the NBA, it gets into H. pylori for ulcer. I mean, but maybe you could help get us through this coffee and cancer story.Christopher Labos (14:23):Yeah, I mean, well, and it's still happening isn't it, right? In 2018 in California, coffee was declared a carcinogen after that court case. I mean, it was ultimately overturned. So I sort of explained that saga in the chapter as well. And of course, we're going through it now with the decaf coffee, right? There are people trying to petition the FDA to get methylene chloride removed from decaf coffee, even though, I mean, I'm fairly dubious that that's a real significant risk factor in the grand scheme of things. And I was a little bit sort of worried when we were trying to pick a title for the books. I was like, are people going to think this is absurd? Are people going to think this is a pseudoscience book? And I was a little bit worried because people are not going to, they're going to think, oh, this is silly.(15:03):Obviously, coffee doesn't cause cancer, and yet we still talk about it. And so, I mean, the 1981 paper just to sort of go way, way back, and this was not a nothing paper. This was in the New England Journal of Medicine with some of heavyweights in the field of epidemiology. And I don't want to discount what these people did. They have more illustrious careers than I will ever have in the field of epidemiology. But this one paper, they made a mistake. What they did was they went around to the local area hospitals, recruited all the patients with pancreatic cancer, recruited controls from the same hospital, and then gave them questionnaires about what they ate, what they drank, how much they smoked, fairly standard stuff. And so, when they were analyzing the data, they saw some associations with tobacco and alcohol, but they saw this really strong association with cancer where the patients who drank a lot of coffee had a near tripling of their risk of pancreatic cancer.(16:02):And so, this made headlines, I mean, this was in all the major US newspapers of the time, interviews people were like, well, maybe we should stop drinking coffee. And they pointed to the Amish and other groups that don't drink coffee and have very low rates of cancer. And what was critical in the critical mistake that they made, which is now taught in intro epidemiology classes we know about it, is that if you pick hospital patients as your control, you have a problem. And it's become so common that actually has a name now it's called Berkson's bias. But the problem with picking hospitalized controls is they are not the same as the general population. And in 1981, why were you going to be admitted to a gastrointestinal ward in a major US hospital? It was probably because you have peptic ulcer disease and you tell this to people now, and of course they have no living memory of this.(16:53):They've forgotten that we used to do partial gastrectomies to treat peptic ulcer disease, which is a shocking thing to say out loud. And then it gives you also the opportunity to teach people about H. pylori and everything that happened. And then the discovery and the famous case of the researcher drinking a broth of H. pylori to make himself sick and his wife having to drag him to the hospital throwing up every morning. And really how it changed the field of medicine because now we treat peptic ulcer disease with you eradicate H. pylori with two weeks of antibiotics, and we give people a proton pump inhibitor. But back in the day, the people who were in hospital had peptic ulcer disease and other gastrointestinal complaints because of those gastrointestinal issues. They didn't drink a lot of coffee because it would upset their stomach, because coffee can upset people's stomach a little bit.(17:48):And so, it wasn't that the pancreatic cancer patients drank more coffee, it's that the control group drank less, and that's why you saw that discrepancy. Whereas if you did the same study in the general population, which was subsequently done, you see no influence of coffee consumption. And so, it's a prime example of how selection bias can happen. And it's a seminal paper because it has become a teaching case, and it's become, for the most part, so well understood that most people are not going to make the same mistake again. And so, the point of highlighting these things is not to make fun of people, which is an unfortunate trend I've started to see online of people being very, very critical and dismissive of the publish research. Like, no, listen, this is how medicine is supposed to work. It's an evolution. We learn from our mistakes and we move on and we have to keep talking about these stories so that people don't make the mistake because choosing the right control group is important.(18:44):And so, that's sort of the message of that chapter because each chapter, you're right, it's about a food, but it's also about an epidemiological concept, be it p-hacking or selection bias or information bias or confounding or reverse causation. So I often joke that if you read this book each chapter, you will become very, very smart at dinner parties. You'll be able to figure out terms that no one's heard of before. They're like, Bob, I know you've heard that red wine is good for you, but are you familiar with the concept of reverse causation? And people are going to be very, very impressed with you and keep inviting you to dinner parties the rest of your life afterwards. So there you go. That's another reason to read the book.Eric Topol (19:20):Yeah, really. Well, I do want to get into the red wine story too, because it exemplifies this time instead of that New England Journal, this was a 60 Minutes segment in 1991, and then a paper, I guess I went along with that about how red wine is great to reduce heart disease. It still, here it is, what, 30 some years later, 34 years later. And people still believe this. They still think that red wine is preventing heart disease or reducing it. So can you set the record straight on that one?Christopher Labos (20:06):Yeah, listen, if you want to drink red wine, you can. I mean, I have nothing against red wine. I mean, I'm drunk right now. No, I'm not.Eric Topol (20:15):By the way, that chapter you were drinking wine with your friend, maybe imaginary friend Alex or Alexi. Anyway, yeah. So it was great to hear you are drinking red wine and you're talking to each other about all the cockamamie stuff about it.Christopher Labos (20:30):I mean, yeah, the thing, if you're going to do a story, if you're going to do a book chapter about red wine, I think one of the important things is to have two friends drinking at a conference. I mean, let's be honest, that's what usually happens. And so, throughout the evening, they're sitting there polishing off the wine, and then they go on almost a drunken pub crawl. Not quite, it's not quite that bad, but it was almost fun to sort of introduce that element to it of the story. But the red wine thing is fascinating. I get this a lot. I mean, I'm still practicing. I'm still seeing patients and patients come up. I've had, this is not rare, I have had patients literally come to me in clinic and say things like, doctor, my blood pressure is good. I'm checking it at home. I got my blood tests.(21:12):My cholesterol is good. I'm eating healthy, I'm exercising. But I find it really hard to drink two glasses of red wine every day. I just don't like red wine all that much. It's like, wow. No, please sir. Please, for the love of God, stop. It's still there. And what's fascinating is that if you ever go back and watch the 60 Minutes clip by today's standards, it's very weird. You go back and again, it was a product of its time. They were very, very focused on cheese and fat, which of course now we have a much more nuanced understanding about with regard to cholesterol. I mean, a lot of it's genetically mediated and all that, but you go back, it was partially about the red wine being good for you, but it was also there was this really strange subplot, if you will, where they were saying that milk was bad for you and that we should stop getting kids in the US to drink milk. And they thought that a lot of the cardiovascular risk in the US was attributed to the fact that children drink milk routinely, which again, weird by modern standards. Again, I was aware of the 60 Minutes story, but I'd never seen it and I hadn't seen it at the time. And going back to watch it, you're like, wow, that's odd. That's odd.(22:26):Again, this idea that, oh, we should be having kids drink wine at a young age. And it was like, really? Do we really want to start having our kids drink alcohol? I'm not so sure about that. It was weird stuff there. But again, it was all part of this French Paradox, which again was a product of its time in the eighties and nineties, this desire to really understand why was heart disease increasing so much in North America and our real failure to really get a handle on it. And with 30 years of hindsight, I think we're in a much better position now to understand why it was the residual effect of all that smoking. It was the residual effect of our more sedentary lifestyle that was starting to happen post World War II. And I think we've largely got a handle on most of those risk factors now.(23:13):But the red wine thing persists because I think people like drinking wine and there are not, what's the word I'm looking for, there is not a significant number of people who still believe this. And we had a change in guidelines up here in Canada where the amount of healthy drinking was really reduced down from 2 drinks a day to 1-2 drinks per week, and it caused a bit of a fury. And there was a local cardiologist here who was going on news and saying is like, I don't believe this, red wine is good for you. And I was a little bit taken a breath like, you're a senior cardiologist at a university hospital. You should not be saying stuff like this. And so, they actually had us on to have a debate, and I think they were expecting us to go at each other.Eric Topol (23:59):Oh, wow.Christopher Labos (24:00):And I was a little bit diplomatic because I've gotten used to this. I know how to bob and weave and avoid the punches. And then at the end, I think it was either me or the reporter asked him, he's like, so what do you tell your patients? And he was like, well, no, I do tell them to drink less because of the AFib risk and the blood pressure and the blood sugar. So I was like, well, you see, you're telling your patients to drink less alcohol for any number of reasons. And irrespective of the U-shaped associations, which is the main statistical argument of the chapter, there's a lot of other reasons to be wary of alcohol. I mean, I think we've proven pretty conclusively the AFib risk. There was that Australian study where if you get people to abstain, you decrease their AFib burden.(24:42):So a lot of sugar in alcohol, I mean the blood pressure and diabetes, there's a lot of reasons to not drink this particular sugary beverage and not to mention sort of the cancer associations too that we've seen as well. So it was an interesting thing to argue with him. But the point of the chapter was really to explain why do we see this U-shaped association? And I'll spoil the chapter for people. The statistical concept is called reverse causation. And that happens because it's not that abstaining from alcohol makes you sick. It's that people who are sick end up abstaining from alcohol. So if you have high blood pressure, diabetes, heart disease, AFib, cancer, you've probably been told don't drink alcohol. And so, if you do just a single cross-sectional study where you ask people, how much do you drink? And they say zero, you're probably identifying a high-risk population because most studies, most, not all, but many studies do not make the distinction between former drinkers and never drinkers. And there's a big difference between somebody who used to drink and then quit and somebody who never drank throughout their whole lives.Eric Topol (25:47):Yeah, no, it's great. And I think I just want to come back on that. I think Norway and several other countries are now putting on their alcohol products. This may cause cancer, and the American Cancer Society has put a warning on this. So the cancer story is still out there, but you also make among hundreds of important good points in the book about how these food diaries are notoriously inaccurate. And you already touched on that with the survey thing, but it's hard to get, we don't have randomized trials of people drink a lot or don't drink. You can't drink with adherence to that. So it's out there, and of course, people like to drink their wine, but there's a risk that I think has been consistent through many of these studies that is a bit worrisome. I don't know what you would, if you'd say it's conclusive or you'd say it's kind of unsettled.Christopher Labos (26:49):I mean, I think it's as settled as it's going to get because I don't see somebody doing a randomized controlled trial on this. And this is the problem. And there has been this trend recently for people to say, well, if there's no randomized controlled trials, I'm not going to believe it. You're like, okay, look, a fair point. And when you're talking about interventions and therapies, then yes, we should absolutely do randomized controlled trials. And I've made that point vociferously when it comes to vitamin D and a lot of the other stuff. The problem is it's going to be very, very hard to do a randomized controlled trial with alcohol. I mean, that was tried. It fell apart and it fell apart for many reasons, not the least of which was the fact that the alcohol industry seemed to be influencing what outcomes people were going to look at.(27:34):So that was problematic. I sort of mentioned it right at the tail end of the chapter as well. So if you're not going to have an NIH funded trial to look at in a randomized fashion, does alcohol effect atherosclerosis or cancer outcomes? You're not going to get it. No private industry is going to do it. You're not going to be able to get it done. So given that we have to live in the real world, and I'm always a firm argument in us basing ourselves in reality and living in the real world, we have to make the best decision we can with the evidence that we have available. And I would say, look, I'm pretty sure alcohol is not good for you. I think it is actually detrimental to your cardiovascular health overall. And I think we can say pretty definitively that any potential benefit that people think exists in terms of myocardial infarction, I think that's all a statistical artifact.(28:26):I think if you were to analyze it properly, it would all sort of vanish. And I think it largely does. And there's been some really interesting genetic studies using instrumental variables. So what the Mendelian randomization studies that really do suggest that there really is a linear relationship and that the more you drink, the worse it is. And there's no plateau, there's no floor, there's no J shaped curve. It really does appear to be linear. And I've been, I think, fairly convinced because I think the Mendelian randomization studies are as good as we're going to get on this issue.Eric Topol (29:01):No, I think it's an important point. And I think there again, the book will hold on so many of these things, but we keep learning all the time. And for example, going back to coffee, there's many studies now that suggest it will reduce type 2 diabetes, it will improve survival, cardiovascular, the mechanism is unknown. Do you think there's, so not only does coffee not cause cancer, but it actually may make you healthier. Any thoughts about that?Christopher Labos (29:35):Well, I can state, again, I'm ruining the book. I can state, I think fairly unequivocally coffee does not cause cancer. I think that is pretty clear. Even protective is harder, I think it's possible that a lot of the benefit that's been seen, because it is very observational, could just be the result of residual confounding. I think that is still possible. And again, we have to learn to live with uncertainty in medical research. And when we talk about Bayesian statistics, which is a subject I love, but probably outside of the topic for today, you have to be able to create a framework for what we're certain about and what we're uncertain about. So if you look at the spectrum of risk, clearly the risk ratio for coffee is not above 1. Is it below 1 or is it really straddling the null value? And I'm a little bit uncertain. I think if there is a benefit, it's probably small. I think a lot of it is residual confounding. The one point that would make though, if we're going to talk about coffee being beneficial, we have to talk about coffee. Not a lot of the stuff they are serving at coffee shops now, which are probably more akin to milkshakes than actual coffee.Eric Topol (30:52):Yeah, that's a really good point. Plus, the other thing is the spike of caffeine at much higher levels than you might have with a standard coffee that is typical, these Grande or super Grande, whatever they are. Now another, since we talked about things that people enjoy like coffee and wine, we have to touch on chocolate. The chapter was fun on chocolate, is it a health food and also about the Nobel Laureates. Can you enlighten us on that one?Christopher Labos (31:26):This is another, I mean, again, people are going to think that I hate the New England Journal of Medicine. I don't just, that they provided such great teaching material over the years. And to be fair, the study that we're going to talk about the Nobel Laureate chocolate study, I mean if you read it, it really feels like it was meant to be satire and it probably should have belonged in the BMJ Christmas issue. When you read it and you read the disclosure statement where the author is like, disclosure the author admits to loving chocolate, and you're like, okay, that's a weird thing to write in a serious article. So it was probably meant to be a satire. And when you read some of the interviews that Messerli had given afterwards, it does seem that he was trying to just make a point. But it seems to have taken off a life of its own.(32:10):What the study was, and it's again, first time I've ever seen a single author on a New England paper, which probably should have been a warning sign for people because generally New England papers don't have single authors on them. But basically, what he did was he was at a conference as the way the story goes, and he was thinking up this idea. So he went on the internet, went onto Wikipedia, and was basically looking up how many Nobel prizes have been won by various countries, looked up the average chocolate consumption on a variety of other websites and basically plotted out a regression line and showed this really linear association between average chocolate consumption per country and number of Nobel prizes per country with the suggested rules that if you eat chocolate, you'll win a Nobel Prize. Except, and notwithstanding all the jokes that came up later, there was another Nobel laureate, and I'm blanking on his name right now, there is in the book. When he was interviewed, he said something like, I believe this is true. Now, milk chocolate might be fine if you want a Nobel Prize in chemistry or medicine, but if you want a Nobel Prize in physics, it really does have to be dark chocolate.Christopher Labos (33:20):He said this to the Associated Press, the Associated Press took the quote and put it on the Newswire, and it got reprinted over and over again. And I think he had to publicly apologize to all the people at his university, which to me seemed ridiculous. He was obviously joking, and people took this study very, very seriously. The explanation for why this study is not true, there's actually a word for this, and it's called the ecological bias. And you have to remember something if you're going to look at chocolate and Nobel prizes and look at it in terms of country as the level of exposure, as the unit of exposure. Countries don't eat chocolate and countries don't win Nobel prizes. People eat chocolate and people eat Nobel prizes. And you can't show that the people eating the chocolate in Switzerland are the ones who are winning the Nobel Prizes.(34:10):Right. That's the point you can't show, and this is a humorous example, but we've made this type of mistake before when people were talking about saturated fats causing breast cancer. You can look at countries and show that countries that eat a lot of saturated fat have more breast cancer. But that's also because western countries with other basic differences are the countries where you eat a lot of saturated fats and where women develop higher rates of breast cancer. But that doesn't mean that the women who eat the saturated fats are the ones who get breast cancer. And so, the chocolate one is funny because again, it's exactly what you said. People like eating chocolate, so they want a reason to believe that it is good for you even when it isn't. And so, they will latch on to the cardiovascular benefits, which have frankly been disproved in the COSMOS study. They will latch on to the neurological, neurocognitive benefits, which have themselves been disproved. And what's fascinating about the whole story is that you would say, oh, we need a large randomized trial. Well, we had that, it was called the COSMOS study. It got published. I mean, maybe it happened during Covid, people didn't notice, but it got published. It was negative. That should have been the end of the story, and it's not, people still believe it.Eric Topol (35:23):Well, there's a lot of confirmation bias there, isn't there? Again, the thread through all the chapters is biases, all the different biases that come in play. And this one, knowing Franz Messerli, he's Swiss, so of course he'd want to, yeah, and he eats a lot of chocolate, by the way. And he also comes into play in the chapter you have on salt. It's really interesting. You have chapters on breakfast. Is it really the most important meal? Were there other chapters that you thought about putting in the book that you didn't wind up there, or if you were to write a second edition that you would add?Christopher Labos (36:01):I wanted to do a chapter on fish oils. Actually, there's a tweet that you did that I use in my teaching material, which is two days apart, fish oils are good for you, fish oils are bad for you. Because again, that's one of those things where it's just the cycle of all these studies showing no benefit, and yet there's one study that shows a thing and it just keeps coming back. And so yeah, fish oils would've definitely been one. If there is a sequel to this book, and I'm hoping to make a sequel to it.Eric Topol (36:30):You should, you should definitely.Christopher Labos (36:32):So fish oils is definitely going to be in there because there were originally going to be ten stories. There's only nine in the book. And because it got to the point where the publisher was like, this book is getting a little long, maybe we've got to wrap it up. Maybe it's time to land the plane. And I was like, okay, fair, fair. So we'll cut it at nine. So we had to drop the fish oil one, but that'll be in the sequel if there is a sequel, I want to do, I have a list. It's just off camera actually. I have a little notepad where I've been jotting down ideas. So like fish oils, artificial sweeteners, I'll throw MSG in there, which is a wild story for anybody who's ever dug into the history of MSG. It is a wild and borderline nonsensical story of why we believe that MSG might be bad for us.(37:14):Although, I mean, that was, again, very much a product of the eighties and the nineties. So yeah, there's a lot of stuff out there, but fish oil is definitely one that I want to tackle just because it's so relevant. And I still have patients coming in that are going to pharmacy and buying over the counter fish oil supplements. I have to tell them, it's like, look, the evidence on this is pretty clear. It doesn't help. If anything, maybe it slightly increases risk your AFib risk. There's some stuff there. So yeah, again, you could be easily tempted into thinking this is sort of frivolous and funny, but it actually has an implication for people's daily lives because the people out there walking around the street, they believe these things go stop a hundred random people.Eric Topol (37:59):Yeah, no, everything in this book is approaching things that are the dogma still, or at least uncertainty, and you get it straight. I mean, you're an epidemiologist as well as a cardiologist in your training, but you don't use that in a way that is trying to teach people. You're doing it really subtly. And then the other thing just to bring up is that obviously you're debunking all this stuff, and we live in a time where we got all this misinformation and blurred truths. I mean, that's one of the reasons why I pick Ground Truths for this podcast. But it's diminished or certainly challenged the role of physicians and scientists because things are not reliable. They're not constant. They're changing. You touched on that earlier, but can you address, I mean, one of the things besides communicating in a way that makes it easily understandable and fun, which you do so well, it's also addressing trust. How do we promote trust?Christopher Labos (39:10):I think you have to, yeah, that's a really challenging question because I think the old model is not going to work anymore. The model of issuing a guideline statement to be like, this is the truth, people will just ignore it because we have issued new guidelines on alcohol consumption. It didn't change behavior. If you want to get people to drink less, you have to address the underlying reason why they do it, and it's this persistent myth. So I think one of the reasons why pseudoscience succeeds as much as it does is because so much of their communication is about storytelling. You can go at people with these large randomized control trials, and yet they will still latch onto an anecdote, right? Because, oh, my friend Bobby had a bad side effect with the Covid vaccine. That's why I'm not getting vaccinated. And so, storytelling is a really, really powerful tool.(40:05):And I think the reason why I thought this type of book format could work is it's a story. Because even if you don't remember the details, I was at a lecture last night and I was speaking to a dermatology friend of mine, which sounds like it's an episode from the book, but it's not. But I was speaking to a dermatology friend of mine, and he had read it. He says, Chris, I read it. I really liked it. He goes, I don't remember a lot of the examples you put up. He is a busy guy. He's got young kids. He read the book, and I was giving a lecture based on this book and exploring all of these concepts. And he was like, I remember when you started talking about the aspirin. I couldn't remember what the example was, but I remembered your point that it's all about subgroups.(40:47):And that's the thing is that even if people don't remember the details, even if people don't remember the New England paper about coughing pancreatic cancer, even if they don't remember the COSMOS study about chocolate, even if they don't remember the Nobel chocolate association, they will remember the take home message, which is that you have to be careful. If somebody is torturing the data, they understand why publication bias is a real problem. So that's the point, is that if you tell a story, it sticks in people's minds. So it's almost very Socratic in a way. If you ever read Plato, he's not writing a philosophical treatise in the same way that other philosophers do. It's a conversation between Socrates and other people, and it's a very one-sided conversation because Socrates is telling everybody why they're wrong. So I tried to sort of nuance that and improve upon that framework, but you take away the general gist of it, and that's what we need to give to people.(41:48):We need to tell them, we need to give them the tool so that they can say it's like, oh, well wait a second. You're telling me that broccoli is going to prevent pancreatic cancer? Was this a food questionnaire thing? And you're giving people that little bit of background knowledge that they can ask intelligent questions. And I think that's what we have to do going forward, because we have to introduce that little bit of skepticism into their thought process so that they can question what they see on the internet. Because the reality is a lot of what they see on the internet is going to be wrong because it's clickbait, it's headlines, it's all the issues that we have with our modern communication strategies.Eric Topol (42:31):Yeah. Well, I think storytelling and what you just described is so darn important. And so, just to wrap up this book, Does Coffee Cause Cancer?: And 8 More Myths about the Food We Eat is much more than what that title says. I hope you're going to do a sequel. You ought to have a Netflix special.Christopher Labos (42:54):Please tell somebody that, I don't how to get a Netflix special, but use your clout and make it happen, and I'll invite you over for dinner.Eric Topol (43:01):Sounds good. We'll have red wine together, and drink a lot of decaffeinated coffee. No, this has been fun. You've definitely had an impact. And I hope everybody takes a chance to get through this book because it's like a novel. A novel, which is somehow you've floated in all this really important stuff in medicine, both content, how to interpret data, how to interpret papers, statistics, somehow invisibly in a novel. You've got it all in there. So congratulations on that. It's a new genre medical book like I've never seen before. And so, we'll be following all your next works, and I'm sure your podcast Body of Evidence must be something along these lines as well. So I'll have to take a look and listen to that too.Christopher Labos (43:56):Thank you so much. That is very, very, you have no idea how much it means to me to hear you say something like that, that has warmed the cockles of my heart.Eric Topol (44:07):Alright, well Chris, thank you.***********************Thanks for listening, reading or watching!The Ground Truths newsletters and podcasts are all free, open-access, without ads.Please share this post/podcast with your friends and network if you found it informativeVoluntary paid subscriptions all go to support Scripps Research. Many thanks for that—they greatly helped fund our summer internship programs for 2023 and 2024.Thanks to my producer Jessica Nguyen and Sinjun Balabanoff for audio and video support at Scripps Research.Note: you can select preferences to receive emails about newsletters, podcasts, or all I don't want to bother you with an email for content that you're not interested in. Get full access to Ground Truths at erictopol.substack.com/subscribe

Today we remember and have gratitude for those who have served our country. Wishing our listeners a happy and safe Memorial Day Weekend. Programming note: Taking vacation in June! this will be our last newsweek update until July 8th! We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Golf gossip Patrick Lumber hosts PWLA and NAWLA events Biden-Harris Administration Invests in Wood Products Mergers & Acquisitions: Woodgrain makes another acquisition Masterbrand acquires Supreme cabinetry brands White Cap acquires SE company Expansions & Curtailments: West Point virginia veneer mill reopens PPG invests 3B in new Tennessee location JD irving invests new facility in Ashlyn Maine EPA announces fine for Potlatch Violations Market update: NAR reports existing home sales down slightly Mortgage rates drop below 7%

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: 3 feel good stories ! Mergers & Acquisitions: Watermill group invests in US Owens Corning completed Masonite acquisition 3.9B GMS acquires Ontario company, Yvvones Expansions & Curtailments: No curtailments this week :) Movers & Shakers Weyhauser announces promotions and retirement Market Update Mortgage rates on 30 year 7.02% The Top Story you need to know!

Softwood Duty Convo correction: “future appeals will take place in the U.S. Court of International Trade instead of before the USMCA (NAFTA) Bi-National Panel” Mergers & Acquisitions: Nations best acquires gambles hardware Dunway brothers acquires Ilinois mill White cap announces acquisition Market Update: Mortgage rates decrease slightly Mortgage applications increase Lumber prices down 4%

loml = lumber of my life. We discuss the hottest stories this week, but wish we talked more about Tswift. We cover breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: CSX unveils its first Hydrogen powered locomotive BC government pumps 88 million manufacturing sector Core logic rent index report Mergers & Acquisitions: RP lumber acquires Custer lumber White Cap acquires Bend construction supply International Paper Acquires DS smith Beacon Acquires General Siding Supply Expansions & Curtailments: Neiman Enterprises curtails operations in South Dakota, lays off 50 employees WFP Curtails Port Alberni Facility indefinitely Market Update: US Mortgage Rates surpassed 7% US mortgage applications increase 3% Lumber price index - prices drop $5 The Top Story: Avon Plastics launches builder rebate plan with an APP to encourage brand loyalty to Armadillo.

Do your taxes bro!! We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com Covered in this episode: Mergers & Acquisitions: White cap acquires Crimson Steel supply Do-It Best and United Hardware Merger approved Koopman Lumber Acquires a new location from Sampson Lumber Expansions & Curtailments: Two Rivers Lumber invests 115 million Canfor permanently closing Jacksonville AL facility Movers & Shakers: Belco forest products promotes Michael Richardson to president Market Update: US Mortgage applications increase while rates remain steady Building permits increase in Canada The Top Story you need to know!: TREX decking wins award for 14th consecutive year

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com. All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com or leave us a voicemail at 503-660-8058 Stories Covered in this episode (and more): Allegheny Millwork finds sawmill buyers for 2 mills, saves 80 jobs West Fraser Harry Sawmill permanently shuttering, FL Mergers & Acquisitions: Beacon announces opening new locations in the SE Rehashing SRS acquired by Home Depot Coppers Utility acquires Brown preserving company Beacon announces smalley & co. acquisition ABC supply acquiring Herman supply Co. Expansions & Curtailments: C&D Lumber announces closure Movers & Shakers: Eastern Lumber promotes from within BlueLinx leadership changes Market Update: NHB reports that home buyers preferences have shifted Mortgage rates: 30 fixed remains unchanged Corelogic home growth report shows slow but growth YOY The Top Story you need to know!

New Quarter - who dis? We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com or leave us a voicemail at 503-660-8058. Stories covered in this episode: Home Depot buys SRS distribution for 18b! Cornerstone acquires Harvey Building Products Expansions: Beacon announces opening new locations in the SE Monthly residential new home sales Home sales prices: median 400,500 average 485,000 Mortgage rate down slightly .08% Lumber price index update New product released by LP smart siding

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com or leave us a voicemail at 503-660-8058. Covered in this episode: Mergers & Acquisitions Expansions & Curtailments Movers & Shakers Market Update The Top Story you need to know!

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com or leave us a voicemail at 503-660-8058. Stories covered in this episode: Jake Paul and Mike Tyson Trents backyard update Interfor increases women represented on board to 33% Lumber Sales increasing, pricing remains steady Do it best and united hardware merge Mergers & Acquisitions Expansions & Curtailments Movers & Shakers Market Update The Top Story you need to know And more!

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. Stories covered in this episode: • Mortgage rates creep up • Tresure buried in Trents yard • Lifetime achievement award • Special announcement • RP lumber acquires Iowa lumber company • Orepac Acquires Western Timber • Curtailments in Philomath • Allgeny Milwork Closes • Earnings Reports Lowes • Residential Construction and Housing Starts • Lumber price index • US Dept of labor fines lumber company If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com or leave us a voicemail at 503-660-8058.

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com or leave us a voicemail at 503-660-8058.

We discuss the hottest stories this week, and breaking news today with Trent Johnson of Blue Book, and the Blue Book Newswire. If you are not a current subscriber to the Lumber Newswire, click here to subscribe for free today! www.lumberbluebook.com All thoughts and opinions are our own and do not represent those of our employers, or anyone mentioned in this podcast. Questions of Comments? lumberslingers@gmail.com or leave us a voicemail at 503-660-8058.