It all starts with an idea, the language of the internet’s favorite word — creativity. Inspired by the influencer hashtag marking unpaid campaigns, Kindly Gifted spills the best-kept secrets you need to know to create a digital presence worth remembering (and get you paid with more than free stuff). Become fluent in the business of creativity and learn the art of influence with art director & digital talent manager Kate Terentieva. Support this podcast: https://anchor.fm/kindlygifted/support
Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on. -------- SUPPORT OFF THE RECORD: Check out our conversation game! Follow along as I build the company @playofftherecord on IG & TikTok -------- EVERYTHING YOU NEED: Take My Class & Other Resources: https://www.theleap.co/creator/katarina/ Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
If you want to orchestrate a strategic partnership online, then you need to make it clear what buy-in opportunities are available to a brand, creator, or other online collaborator. Tune in to define what that means and examples from popular creators like Remi Bader & Alix Earle! -------- Things I Mentioned: What I Do As A Creative Director: The Series (TikTok) What I Do As A Creative Director: The Series (IG) -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!! -------- Things I Mentioned: Forerunner Ventures Find Your Brand Power Score -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand! -------- Starbucks' Campaign I mentioned: Meet Me At Starbucks (2014) -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
If you want to achieve excellence in this industry, you must study human behavior. Let's get into it
This wasn't just a movie. It was a solution to a business problem. Let's get into it! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI. -------- ADS I MENTIONED: AT&T featuring Martin Scorsese Kenzo World Virgin Voyages x Jennifer Lopez Pepsi with Kendall Jenner -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of selling digital products herself. Tune in! -------- 20% OFF PROMO: If you want to get started with digital products, you can use the code KINDLYGIFTED for 20% off Abigail's digital product starter kit, which has helped other creators make anywhere from $500-$7k selling their own digital products! https://stan.store/abigailpeugh/p/digital-product-starter-kit-earn--in-your-sleep -------- EVERYTHING YOU NEED: Connect with Abigail: Website | Instagram @abigailpeugh | TikTok @abigailpeugh 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva $100M Offers by Alex Hormozi: https://a.co/d/fbgTnTX Free Offers Training by Alex Hormozi: https://www.acquisition.com/training/offers Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it! BONUS: We also talk about peer analysis and why it's important to do that as a creator if you're building your personal brand into a career! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is
There's a ton of discourse about AI & it's role in the creative workflow. Here are my unfiltered thoughts. (Warning: Subject to change as the AI industry continues to evolve bc I'm human lol
Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully network, build connections, and use LinkedIn to find lucrative opportunities! -------- EVERYTHING YOU NEED: Connect with Jessy & Women In Influencer Marketing: Website | Instagram @iamwiim | Instagram @jessygrossman | LinkedIn 1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Shein recently hired 10 influencers to participate in quite the misleading campaign in an effort to create a more positive image. Not only did it not work, but even the creators hired took a hit. Let's talk about due diligence in influencer marketing when it comes to advertising brands! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Ever since seeing The Social Network, I had a specific view of mentorship. Until I found mentors and became one myself. That's when I realized there are myths around mentorship that I wished someone had debunked for me
Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful partnership between you, your manager, and your brand partner! -------- EVERYTHING YOU NEED: Connect with Molly & VRAI Digital: Website | Instagram @vraidigital 1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
I hope you have the confidence of a man who got a bunch of billionaires to explore the ocean blue in a tin can powered by a game controller. Love you. Mean it. -------- EVERYTHING YOU NEED: 1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Operations, she's been helping creators & influencers operate their businesses for 13+ years. AKA -- there's a LOT to learn from her, whether you are a manager or you're a creator looking for management! -------- EVERYTHING YOU NEED: Connect with Johanna: Website | Instagram @johannavoss 1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
I said what I said. -------- EVERYTHING YOU NEED: Pick My Brain: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
I'm so glad I didn't quit. Trust yourself. Fear no one. Keep going! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Let this be a lesson to you as you build your presence on social media. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Since the 1940s, product placement has been one of most effective forms of marketing. Because it's not an interruption or intrusion - it's weaved into the conversation. Tune in to learn more (and hear me shamelessly quote my fav product placement ads
We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets. (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fluff, step-by-step tutorial that you can use to file your own trademarks without the attorney fees. I personally have it and it's BRILLIANT.) -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Innovation doesn't have to be "never before done" or "never before seen." In fact, perhaps that raises more concerns from users, investors, customers/clients, and collaborators. Happy innovating! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
I'm retiring my “bigger person” avatar. It's been fun. --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Let's be honest - OnlyFans creators get put in a box. That's why I invited Isabelle Miller to chat about her experiences with arguably the most intimate types of content, why she refuses to be put in a box, and why creating positive impact builds the strongest fanbases. Tune in! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
If I were a brand founder, I'd 100% consider paying Alix Earle $70K for a post. Let's talk about the value of performance-driven influencers and what they all (often) have in common
Pulling back the curtain on the world's sexiest job title. Do you have what it takes to be a great creative director? Tune in to find out! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Let's talk about the evolution of reusing content -- from recycling to remixing to A/B testing. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Let's dive in using Turbo Tax as an example
I'm so honored to welcome the writer of my fav influencer marketing newsletter & marketer extraordinaire Lia Haberman. We chat about the creator economy, how to stand out, and all things building your team of support. Subscribe to Lia's newsletter ICYMI and check out her new influencer marketing course! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
What is and isn't luxury is all psychology. Here's how Chanel, Gucci, Versace, and other designer brands grow revenue
Series-ified campaigns are dominating the creator economy. Brands want buy-in moments for content that's already generating conversion organically. To chat more about this, I've brought on Tinashe Chaponda, CEO & Founder of Sosani Agency, who support McDonald's, Von Dutch and Cash App with influencer campaigns. They're revolutionizing the game with their new PIIC Series approach to campaigns. Tune in to be ahead of the curve! P.S. Reach out to Tinashe & his team here, if you're looking to uplevel your campaigns. Tell them Kindly Gifted Podcast sent you! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
You may know me as the voice of your fave marketing podcast. Or maybe as an art director to some of the world's biggest brands. Enjoy my most intimate episode yet and get to know me as a human
If you're an influencer or public figure looking to start a company, the first thought is to build it around the audience who already knows you. But I invite you to consider a few other approaches that may help your brand survive beyond your influence! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Ever wondered all the different ways that you can create a product biz? That's why I invited my friend and mentor Alia O'neal, CEO & Founder of The Product Place, to talk about how you can do it, reduce start-up costs, increase speed to market, and double down on delight. There's so much value in this episode! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Answering from a marketer's POV, as always. To learn more about all the ways you can measure brand equity, check out this article. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Did you know that creators can get paid to talk about their IDEAS?! Me either. That's why I've invited Merrill Hersam, Urban Legend's VP of Creator Success, to chat more about idea marketing and how to get back to your authenticity
I admire anyone who's willing to take the leap and fail online. I see you and empathize ❤️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Pitching = getting people excited about your idea. Here's how to do it. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Plus a special unhinged perspective on 1 thing that pisses me off about the advertising industry
In episode 132, we talked about personas vs personal brands. With Shou Chew's introduction as "Daddy TikTok," I felt prompted to discuss the importance of how to have a human presence to your business (including some popular examples!). -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
With a background in both psychology and journalism, Kaili Meyer (of Reveal Studio Co) isn't your average sales copywriter. But this show isn't known for having average guests anyway
Note: just because you have a product, doesn't mean you have a brand. I said what I said
If you feel like you're sacrificing your health to build a career on social media, then this is the episode for you. Gigi Robinson, Gen-Z's forefront thought-leader in the content creation space, has built a successful career whilst having Ehlers Danlos Syndrome. She shares her wisdom on work-life balance, not stressing the numbers, and how to avoid comparing yourself! ❤️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
This listener asked me, “If you could pick any celebrity to follow you on social media — who would you pick?” Little did they know, they started an introspective discussion. So here are my thoughts! --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
If all you want is a financial ROI, SMS marketing might not be your bestie. Here's why and how to do it effectively
Let's dive into the deep end to learn how Liquid Death's 40-year-old founder Mike Cessario turned "the dumbest name" and a Facebook post into a $700 million water brand. (P.S. They recently launched tea, which I personally tried and I'm OBSESSED!) -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
TikTok's launching their "Series" subscription (up to 80 eps of up to 20 minutes). Here are my honest thoughts on what TikTok should do with this. (P.S. Shoutout to the incredible Lia Haberman for quoting me on this in her IYCMI newsletter -- my FAVE for all things creator economy updates) ❤️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Inspired by Next In Fashion Season 2, let's break down the two most common types of creatives. I hope this helps you figure out where your strengths lie so you can create a more fulfilling career path ❤️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + DIY Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Answering a listener question in today's episode with my honest thoughts on virality as both a creator + marketer! ❤️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
Everybody's got an opinion of success and we f*cking love to glamorize titles, G-Wagons, and dolla dolla bills. But what's the hard truth of building up a successful career as a creative? Manoa Raine has been a creative director for some of the biggest brands + people Grubhub, Wix, Jason Derulo, National Geographic, and Nas Daily. Tune in to hear him spill the tea on the good, bad and ugly of building a creative business! -------- CONNECT WITH MANOA: Instagram @manoaraine -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here!
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