Podcasts about toy coach

Are you sleeping on the money-making magic of your email list?If you've been pouring all your energy into TikToks, Reels, and likes… hold up. Because while social media might be where the buzz is, your email list is where the buying happens. It's your direct line to superfans, curious retailers, and future customers who actually want to hear from you.In this episode of Making It In The Toy Industry, I'm breaking the idea that email marketing doesn't work anymore and showing you exactly why it's still one of the most powerful ways to grow your toy or game brand when it's done right.You'll hear highlights from a special masterclass I taught on email marketing, where I'm sharing a few of my favorite strategies to help you turn your email list into a sales-driving, brand-building powerhouse. From figuring out what your audience actually wants to hear, to the surprising shift big brands are making in their emails — you'll walk away with fresh ideas, practical tools, and a whole new outlook on email marketing. Oh, and yes... we'll talk about subject lines that actually get clicks.So if you've been wondering, “Am I doing enough with my emails?” or “Where do I even start?”, this episode is your ultimate blueprint.Ready to write better emails, sell more toys, and keep your brand top-of-mind (without relying on social media algorithms)?

What if your toy's price point was the only thing standing between you and a “yes” from a major retailer? You've got the product, the mission, and maybe even a booth at Toy Fair but if buyers are walking by without placing orders, it might not be your toy that's the problem… it might be the price.In this episode, you'll hear how one Toy Creators Academy alum adjusted her pricing to better meet buyer expectations and how that decision opened the door to more retailer interest and shelf space.I'm sharing a powerful conversation I had at Toy Fair with Samantha Ong, founder of Joey Dolls — the World's Most Diverse Asian Doll brand. Before launching her toy line, Samantha was a professional photographer, and now she's built a brand that's not only beautiful, but mission-driven and retail-ready. You'll hear how she made her debut in the toy space through the Toy Creators Academy Showcase, and how she's now taking Joey Dolls to a whole new level, earning serious interest from retailers.You'll learn how to use trade shows to gather feedback that helps refine your pricing and packaging strategy, the exact price point that helped Samantha grow her product line, and which packaging details buyers actually care about. We'll also get into how working with reps and consultants can seriously boost your visibility at trade shows and Samantha opens up about the lessons she learned and what she really wishes she knew before setting up her very first Toy Fair booth.Hit play and find out how a smart pricing pivot and trade show prep made all the difference for this toy creator.Listen for these Important Moments:[00:07:26] -  Find out how a $19.99 price point helped Samantha make her dolls more appealing to retailers and budget-conscious families so you can rethink your own pricing.[00:08:16] - Learn what buyers said about boxed vs. unboxed toys and how you can choose packaging that fits your audience and your margins.[00:13:01] - One buyer needed the product before Q4—proof that not all retailers follow the same calendar. Understanding this could help you close more deals.[00:14:03] - Discover how working with reps helped Samantha bring traffic to her booth so you're not standing there hoping buyers just wander in.[00:16:02] - Learn how the right booth location could mean more foot traffic and exposure for you.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Before we dive into one of the most creative plush lines I've ever seen, we need to talk about something serious — TARIFFS.In this episode of Making It in The Toy Industry, I'm kicking things off with an urgent update about the current U.S.–China tariff situation and how it could affect your toy business. I'm sharing what I would do right now if I were launching a toy brand from scratch and why diversifying your manufacturing isn't optional anymore, it's essential.Then, I take you inside my exclusive Toy Fair interview with Lisa Doiron, VP of Global Brand Marketing at Basic Fun. Lisa introduced me to ThreadZ, a limited-edition plush line that taps into Gen Alpha's love of individuality and that “get-it-before-it's-gone” energy. ThreadZ is made with excess fabrics, which means each drop is limited-run and totally unique. Designed to feel fashion-forward and one-of-a-kind, this plush line taps perfectly into Gen Alpha's craving for self-expression. It's also a brilliant example of how big brands like Basic Fun can rethink traditional production models in smart, sustainable, and trend-savvy ways.You'll hear why it's time to rethink your manufacturing game, how to make your toy line tariff-proof and flexible, what Gen Alpha really wants, and how you can steal a genius small-batch strategy from a big brand and make it your own.If you're ready to future-proof your toy biz and get inspired by one of the freshest plush concepts on the market, this episode is for you! Hit play now and get inspired by a big-brand strategy you can actually use!Listen for these Important Moments![00:01:16] -  Tariffs are shifting fast—and they could hit your bottom line hard. I'm breaking down what's changing and how to protect your business with smart sourcing moves.[00:04:52] - Think scrap fabric can't make magic? Think again. I'm showing you how leftovers can fuel a unique product line—and even lower your costs.[00:07:16] - Step inside Toy Fair with me as Lisa Doiron reveals ThreadZ, Basic Fun's limited-edition plush line built for Gen Alpha's need for self-expression and FOMO.[00:10:39] - This isn't your average plush. ThreadZ offers exclusive drops, unique personalities, and three price points—showing small-batch vibes can scale.[00:13:07] - Lisa shares her toy journey—from Disney hits at Hasbro to launching bold new ideas at Basic Fun—and why making kids smile keeps her going.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Have I ever told you that I'm allergic to cats? Well, lucky for me I recently met Katharine Burke, the creator of PurryFuls, a purring plush cat that is designed for on demand comfort that only a purring cat can provide.Katharine left a high-stress tech job to build Purryfuls, and in today's episode she shares exactly how she went from zero toy product experience to debuting her brand at New York Toy Fair and getting featured in Forbes!In this episode we go into detail about the skills that Katharine had to develop to create her first prototype, and why those skills likely saved her thousands of dollars. If you're interested in hearing a case study of a fellow startup toy entrepreneur taking a leap of faith on their toy product, give this episode a listen.Listen for These Important Moments:[02:23] – Burned out from a high-pressure tech job, Katharine made a bold decision that completely changed her life. She walked away to follow her toy dream.[05:21] – When she couldn't find a plush that mimicked a cat's purr, she realized something big: this product didn't exist yet… and she was going to make it.[07:02] – No sewing skills? No problem. Katharine taught herself everything from scratch (including coding) to bring her purring plush to life.[17:15] – Just one day into Toy Fair, her brand was already featured in Forbes. This unexpected media moment changed everything.[22:51] – Instead of diving straight into retail, Katharine took a smarter path that gave her more control, and it's one you might want to follow too.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

With over 13,000 followers on TikTok and millions of video views, Lost Boy Entertainment is forging a new path for launching a successful game brand. To continue our New York Toy Fair 2025 interview series, I sit down with Cameron Ring, co-founder of Lost Boy Entertainment.Lost Boy Entertainment is a rising game company that started with just 500 copies of their first game in 2020 and now has products online and in major retailers.The company is composed of 3 cousins who handle everything from designing games to shipping orders and marketing. In our talk Cameron shares how they started small on Amazon, shipping games from their garage and how they eventually expanded into retail.This episode is a great 101 on the power of identifying a market gap, filling a need, and self funding your launch. If you're considering a show like New York Toy Fair might be the best next step for your brand, listen in on why rushing in too soon could actually hurt your business.My favorite takeaway from this interview with Cameron revolves around distribution channels, but you'll have to hit play to find out exactly what was so insightful about that conversation.Listen for These Important Moments![04:40]  - Cameron and his cousins manufactured just 500 copies of their first game Plunder, and after selling out multiple times on Amazon, they realized they had something special on their hands.[08:10] - Learn why Cameron says he values selling in multiple channels for different reasons. [14:39] - How did Cameron and the Lost Boy Entertainment team know that they were ready for New York Toy Fair? Well they started building at smaller shows first.[20:00] - What has been the biggest secret to the success of Lost Boy Entertainment? Was it TikTok marketing, smart distribution, or steady and slow growth? Perhaps all three…Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Have you ever wondered what it's like to run a business with your spouse? Is it all fun and games, or does every dinner conversation turn into a boardroom meeting? Do you get to celebrate the wins together, or do you find yourself debating packaging details at 10 PM on a Friday night?I was so curious about this dynamic that I sat down with Alex and Whitney Kimerling, the husband-and-wife team behind Hootenanny Games. But instead of just interviewing them together, I decided to interview them separately, asking them the exact same questions!Alex and Whitney have built a thriving inventor-driven game company, and in this episode, they share what it's really like to run a business together, how they develop games, and why they love working with inventors.You'll get an inside look at both the best and hardest parts of running a toy business with your spouse. You'll learn why Hootenanny Games exclusively licenses inventor-created products and what they look for in a game pitch—plus how you can pitch to them.If you've ever thought about inventing board games or working in the toy industry, you don't want to miss this one! And if you're curious whether Alex and Whitney's answers matched up… you'll have to listen and find out.

Are tariffs here to stay or not? That was the hot topic at New York Toy Fair 2025, and trust me—it's still got the toy industry buzzing. In Q1 of 2025, the Trump administration announced a 20% tariff on Chinese imports, and with 80% of all toys made in China, manufacturers, retailers, and consumers are all bracing for impact.So, who's really going to absorb these extra costs? Will factories take the hit? Will retailers adjust their pricing? Or will consumers end up paying the price?Inspired by a thought-provoking LinkedIn post from Mike Searls, founder of Thin Air Brands, we sat down for a post-Toy Fair deep dive into how these tariffs will shake up the toy industry. Mike brings over 30 years of experience to the conversation, and he's seen the industry survive some major shake-ups before. In this chat Mike breaks down:

So, you're going to Toy Fair New York this year, but you aren't sure you're making the most of your trip? It's true, without a solid plan, walking into Toy Fair New York can be completely overwhelming. You can easily get lost in a few friendly conversations, pass too much time playing with toys at welcoming booths, and end up missing opportunities to grow your business, or sell your ideas. Once you walk through the doors of the Javits Center, the impact of the show is bound to hit you. So let's take a little time to pre-plan and make this show a success for you.In this episode, we're going to break down a game plan to navigate New York Toy Fair with a focus on achieving specific goals that will grow your business. Whether you're an exhibitor, inventor, retailer, or media professional, this episode includes five essential strategies to keep you focused, energized, and hopefully leaving Toy Fair with real opportunities.Find out how you can get your hands on my Toy Show Planning Assistant GPT, for an AI show planner, packing list, and event research tool.Listen For These Important Moments[01:13] - Why Attend New York Toy Fair 2025[07:15] - Top Five Essentials for Toy Fair Success[08:05] - Setting Clear and Measurable Goals[14:51] - Strategic Scheduling Tips[16:58] - Packing Smart for Toy Fair[18:37] - Attending Special Events[23:27] - Networking Like a Pro[26:50] - Introducing the Toy Fair Planning Assistant GPT[37:58] - Final Takeaways and Listener ReviewSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Let's be real—Toy Fair is chaotic. Buyers are rushing from booth to booth, seeing hundreds of products. If you want them to stop, pay attention, and actually care about your toy or game, your pitch needs to do more than just explain your product—it needs to demand attention.In this episode of Making It In The Toy Industry, I'm breaking down 3 simple strategies that will help you:✨ Grab buyer attention in seconds (without feeling salesy)

New York Toy Fair is just around the corner and if you're preparing to launch your toy or game at this event, learn this lesson: it WON'T sell itself! Buyers see hundreds of pitches, and even the best ideas can get lost in the noise.The real secret? It's not just what you pitch, but HOW you pitch it. So, how do you make buyers stop, pay attention, and want to play? That's exactly why I'm bringing back an episode with Barry McLaughlin & Jason Lautenschleger, who share how to pitch and stand out at New York Toy Fair.In this episode of Making It In The Toy Industry, Barry & Jason share their wildest Toy Fair pitch stories, including the time Jason literally proposed with Game Night in a Can—and walked away with a deal! These longtime friends (who have competed on 11 game shows together) have mastered the art of pitching with energy, humor, and theatrics to grab buyers' attention. From landing deals with Goliath Games and PlayMonster to turning trade show pitches into full-blown entertainment, their unique and fun approach proves that showmanship sells.Barry & Jason reveal how mini-games during a pitch can instantly engage buyers, and how reading body language cues (like the "surprise inhale" and “writing the nods”) can help you close the deal faster. Plus, they explain why not knowing all the rules of the toy industry actually helped them innovate.If you're prepping for Toy Fair or looking to level up your pitch game, this episode is full of must-know strategies. Learn how to grab attention, keep buyers engaged, and turn a pitch into an unforgettable experience. Put on your headphones and get ready to SELL MORE TOYS!Listen For These Important Moments[00:29] - Preparing for New York Toy Fair[02:17] - The Journey of Barry and Jason[06:03] - Creating Game Night In A Can[15:27] - First Toy Fair Experience[17:10] - Pitching Tips and Strategies[23:51] - Connecting Through Humor[24:15] - Adapting Your Pitch Strategy[26:25] - Memorable Pitching Anecdotes[30:50] - Handling Competition and Doubt[31:38] - Keys to Pitching with Pizzazz[33:07] - The Importance of Presentation[40:46] - Final Advice for Aspiring Game CreatorsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Polarizing topic incoming... DEI. When The Toy Coach was picking up steam, many people told me a focus on DEI and being black would be to the benefit of my business. There were so many opportunities to speak on and about diversity and struggle as a person of color that it was hard to feel justified looking the other way at those opportunities.My instincts told me that the DEI initiatives and opportunities offered, while tempting,  were not solid ground to build a business upon….and unfortunately, I was right.This episode explores my personal feelings about the DEI initiative rollbacks that started with the US federal government and spilled out into a few corporations, how we feel, what we think, and what we'll do now. Be sure to check the show notes for links to black-owned businesses you may be interested in buying from.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Let's face it: toy brands get almost ALL the glory, but the inventors behind the product—people like you—deserve the spotlight too. In this episode of Making It in the Toy Industry, I'm sharing 5 lessons to take you from hidden genius to rising star, inspired by my own experience and my recent convo with Tim Walsh, inventor of ‘Blurt!'.We're talking about why advocating for yourself matters (yes, you can request your name on the box), how to time your ideas to ride the perfect trend wave, and why pitching just one idea is a rookie mistake. (Spoiler: you need a whole pipeline of concepts.)I'll also give some insight into how to spot the white space in the market, using data-focused tools and cross-industry trends. Hit play if you agree with me and Tim Walsh that toy and game inventors are criminally unrecognized.

What if a simple classroom activity could unite generations across decades? In this episode of Making It in the Toy Industry, we're celebrating 30 years of Blurt with its inventor, Tim Walsh, and uncovering the incredible story behind the game that connects Boomers to Gen Alpha.Discover how a third-grade classroom exercise—reading dictionary definitions aloud—sparked the creation of a timeless game that's built kids' vocabularies, brought families together, and even supported memory retention for older adults. Tim takes us through the evolution of Blurt, from its humble beginnings as a prototype called DeFUNitions to becoming a household staple.But this episode isn't just about one game. It's about the unsung heroes of the toy industry—inventors who remain “criminally unrecognized” despite shaping cultural phenomena like UNO and LEGO. Tim and I explore why toy creators deserve the same recognition as musicians and authors, how Euro games are leading the way in celebrating designers, and what the industry can learn from them.Tim also shares invaluable lessons for aspiring toy creators: why resilience and persistence are critical, why timing can make or break a product, and why you should always focus on generating multiple ideas instead of pinning your hopes on just one. You'll also hear how toys like Operation have inspired careers in fields like healthcare and engineering and how play is essential for creativity, connection, and overcoming life's challenges.Whether you're a toy enthusiast, an entrepreneur, or someone who values the power of play, this episode will leave you inspired to think differently about toys—and the brilliant minds behind them.Listen for these Important Moments! [01:44] - The Surprising Anonymity of Toy Designers[04:16] - The Origin Story of Blurt[07:33] - Blurt's Impact and Evolution[21:58] - Challenges and Successes in the Toy Industry[24:10] - The Power of Play in Creativity and Connection[26:17] - Insights from Toyland: Interviews with Legendary Inventors[28:33] - The Concept of 'Entreplayneur' and Embracing Playfulness[34:31] - Play Throughout Life: Lessons from Blurt and Beyond[38:12] - Advice for Aspiring Toy and Game Inventors[40:40] - The Influence of Childhood Toys on Future CareersSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wonder how a kid from the South Bronx grew up to be a superstar children's book author and illustrator?

Are you skeptical about integrating AI into your toy business?In this episode of Making It In The Toy Industry, host Azhelle Wade, also known as The Toy Coach, shares her AI expertise from this year's People of Play Innovation Conference and ChiTAG -  Toy and Game Fair in Chicago, where she presented her talk on 'How AI is Making Toy Innovation and Pitching Easier Than Ever Before.' You'll see firsthand how AI can significantly 10x your toy development process with a custom GPT solution. Azhelle talked about identifying bottlenecks, researching AI tools, and planning, testing, and training your team to implement AI effectively. Take advantage of learning the five-step process to integrate AI seamlessly while preventing the pitfalls. Watch the full episode to understand how to employ AI from idea generation to creating compelling visuals and pitches that can streamline and potentially level up your toy business. Listen For These Important MomentsOverview of AI-Enhanced Workflows – [00:03:13]Integrating AI Without Overload – [00:06:53]Using AI to Refine Business Bottlenecks – [00:08:57]Custom GPT for Idea Refinement – [00:12:37]MakeItToyetic Custom GPT Demo – [00:13:52]Testing AI's Effectiveness – [00:16:20]Enhanced Workflow with Cast Magic – [00:21:21]Addressing AI Concerns and Limitations – [00:25:41]Generating Toy Ideas Using ChatGPT – [00:29:34]Implementing AI in Teams and Processes – [00:33:29]Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Have you ever wondered what it takes to successfully launch on a crowdfunding platform? Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds.In this episode of Making It In The Toy Industry, host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and more—perfect for both seasoned and aspiring creators!Listen For These Important Moments05:25 Lisa's Journey: From Editing Stories to Crowdfunding Consulting11:22 The First Steps for a Successful Kickstarter Launch18:47 Indicators That Crowdfunding Might Be Right for You24:30 The Importance of Building an Audience for Crowdfunding Success30:56 Engaging and Maintaining a Community of Backers36:45 The Role of Visuals and Multimedia in Kickstarter Success41:03 The Significance of the Pre-Launch Phase in Crowdfunding49:20 Understanding and Navigating the U-Shaped Curve of Campaigns55:12 Key Elements of Post-Launch Engagement for Repeat BackersSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing?In today's episode, we will talk about the magic of storytelling in the toy industry! We'll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. Discover how storytelling can be the key to success in this highly competitive toy market. Join us in this storytelling showdown with our guests, Tres Patton and Rachel Jones! Tres reveals techniques for crafting a compelling brand story, while Rachel discusses the importance of seeing through a child's eyes and building long-term relationships. Learn the art of maintaining passion, educating retail partners, and ensuring your product stands out. This episode is a must-listen for anyone in toy sales who's ready to level up through the art of storytelling!Listen For These Important Moments02:26 The Storytelling Face-Off Begins05:49 Defining Storytelling in Sales06:53 Building Trust Through Product Experience14:30 Adapting Storytelling for Tough Sales18:26 Understanding the Roles: Vendor vs. Sales Rep25:38 Rediscovering Passion in Sales26:08 Navigating the Emotional Rollercoaster of Sales26:50 Balancing Work and Personal Life28:42 The Importance of Flexibility in Sales31:32 Building Relationships Through Storytelling36:26 When Storytelling Falls Flat41:32 Favorite Toys of Tres and RachelSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Want to know how to ‘wow' your way into the competitive toy industry? In this episode of Making It In The Toy Industry, host Azhelle Wade looks into Richard North's life, sharing how he went from a determined 19-year-old to a multi-award-winning entrepreneur and the founder of Wow! Stuff. You will learn about his career's turning points, such as being featured in Channel 4's Secret Millionaire TV Show, including the emotional inspirations behind the creation of Wow! Stuff and groundbreaking ideas that keep the company pushing forward.Find out the importance of mentorship, early business ventures, and how innovation can stem from unexpected places like the novelty 'Butt Face' towel. Get ready to be inspired by Richard's stories from personal heartbreaks to meeting scientists, forging a path toward tech-infused toys and revolutionary 'puppetronics.' Listen to this episode for expert insights and fascinating anecdotes that captivate and educate aspiring toy creators like you! Listen For These Important Moments01:17 Early Challenges in the Toy Industry04:01 Building a Resilient Team07:35 The Importance of Recruitment09:40 Richard's Entrepreneurial Journey21:20 The Psychology of Consumer Behavior27:04 Why Richard Started Wow! Stuff33:53 From Novelties to Toys36:17 Innovating with Wow! Stuff39:36 Collaborations and Future Plans49:20 A Heartfelt Business Story52:44 Childhood Toys and Final ThoughtsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Marina shares personal life experiences that inspired the creation of Hugimals, which has been featured in prominent media outlets such as, Time Magazine, Parents Magazine, Good Housekeeping's Best Toys, and the Today Show's It List. During this chat you'll learn a bit about product development and distribution, the brand's marketing strategies (plus how to make them your own), and the power of thoughtful media engagement. Marina Khidekel details her unexpected journey into the toy industry, highlighting the importance of aesthetic appeal and emotional connectivity in product design. Walk through the challenges and triumphs of launching a plush line, and creating a whole new category in the toy industry.Marina shares her experience working with experts to ensure product efficacy, and how grassroots efforts led to media success.  If you are considering launching a toy line in a newish category that may not be getting a lot of love right now, this episode is a must listen.Listen For These Important Moments02:51 Marina's Journey: From Journalism to Toymaking04:49 Creating a New Toy Category During the Pandemic05:55 Aesthetic and Design Story of Hugimals08:12 Hugimal's Recognition in Big Publications12:19 Role of Pilot Programs in Product Validation25:46 Leveraging Media Expertise for Brand Success29:55 Changes in the Media Industry35:27 New Products from Hugimals World38:49 Importance of Experts & Research in Toy Development49:37 Marina's Favorite Toy as a KidSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

In this episode of the Profitable Play Podcast, we dive into the crucial steps every indoor playground owner must take to ensure a safe and profitable holiday season. With the gifting season fast approaching, it's essential to not only curate an appealing retail inventory but also to vet your vendors thoroughly. Your reputation is on the line, and selling unsafe or non-compliant products can have serious consequences.We welcome back a fan-favorite guest, Azhelle Wade, AKA The Toy Coach, to guide you through the process of vendor vetting and toy safety. Azhelle shares her expertise on how to ensure that the toys and products you stock meet all safety standards, especially if you're considering handmade goods or working with local vendors. She also provides actionable tips on reducing your liability as a retailer, so you can protect both your business and your customers.Episode Notes & "Cheat Sheet":Key Takeaways:Why vendor vetting is crucial for your business's reputation and safety.Step-by-step guidance on ensuring toy safety and compliance with industry standards.Special considerations for handmade goods and local vendors.How to minimize risk and liability during the holiday season.Azhelle's Safety Bundle:Azhelle's Website: https://www.toycreatorsacademy.com/Azhelle's IG: https://www.instagram.com/thetoycoach/OTHER RESOURCES:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDGetting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZUWhat's Working 2024 Guide: http://bit.ly/3GwXQASPlay Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fDFund Your Indoor Play Business: http://bit.ly/38KbYbzCourses & Consulting: http://bit.ly/3N7bPAIIndoor Playground Business Courses: https://bit.ly/37yCxACMichele's Instagram: https://bit.ly/3Ia4PTKMichele's Website: https://www.michelecaruana.comYouTube Channel: https://bit.ly/3JDkSe7FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bPETSY Template Shop: https://bit.ly/40RF5D4Recession Prep Playlist: https://www.michelecaruana.com/recessionprepPlay Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepreneur, highlighting the importance of list building and personal storytelling in email marketing. Azhelle and Amy discuss the evolution of Amy's business, the significance of clear partnership expectations, and tips for creating effective lead magnets for building email lists. The conversation offers valuable insights for toy industry entrepreneurs looking to grow their businesses through digital marketing strategies.Listen For These Important Moments:00:33 On the Road: Astra Board Meeting01:04 Introducing Amy Porterfield04:13 Amy's Journey to Entrepreneurship17:48 The Value of Partnerships20:21 The Importance of Affiliate Partnerships21:08 Lessons from a Business Partnership25:17 The Power of Email Marketing33:10 Creating Effective Lead Magnets38:20 Childhood Inspirations and Final ThoughtsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

What Can a Pediatric Occupational Therapist Teach Us About Toys?In Episode 236 of "Making It in the Toy Industry," host Azhelle Wade chats with pediatric occupational therapist, Kerri Wilmot, who has a treasure trove of insights from her nearly 25 years in the field.Kerri uses toys to help children improve fine motor skills, coordination, and overall performance in self-care tasks. Her work with kids facing ADHD, autism, Down syndrome, and cerebral palsy is testament to the transformative power of play. Want to help your child master the art of tying shoelaces? Kerri's got a tip for that—use toy tools like tweezers to build up the necessary hand strength. Is your kid's sensory processing a roadblock to engaging in play? Kerri's got that covered too in her book “Wired Differently.” And if you're worried about how tech has sidelined physical activities, her new book “Fine Motor Foundations” addresses this head-on with practical advice.Episode Cliff Notes:Learn the secret to using household items for enhancing your child's fine motor skills. (Timestamp: 10:15)Find out how AI can creatively assist parents in developing engaging activities for their kids. (Timestamp: 15:45)Find out the unique toy recommendations Kerri shares for developing fine motor skills, and how you might already have these items in your kitchen. (Timestamp: 18:42)Hear expert insights on the impact of sensory regulation and how to improve your child's focus through play. (Timestamp: 22:30]Hear Kerri Wilmot's personal stories about memorable toys from her childhood. (Timestamp: 30:05)Mentioned In This Episode: For the links mentioned in this episode visit www.thetoycoach.com/236Send The Toy Coach Fan Mail!The Toy Challenge: Idea To Prototype in Just 5 Weeks! Click Here for details and to join. Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Is Your Email Marketing Consent-Compliant, or Are You Just Spamming? In digital marketing circles, consent in email marketing has never been a hotter topic. Before the toy industry gets left in the dust on what constitutes as "consent" in email marketing, you NEED this episode.Today on Making It in the Toy Industry, The Toy Coach shares a conversation with email marketer Tarzan Kay to break down why getting clear, informed, and revocable consent is more important than ever. With the rise of regulations in email marketing it's essential to ensure that your email list is not only compliant, but engaged. How many times have you come back from a toy show only to be bombarded by random newsletters you never signed up for? Not only is this an annoying reality, but it's a surefire way to tank your reputation, deliverability, and those all-important open rates. Tarzan joins the show to get real about to build a valid email list—whether it's with lead magnets, trade show contacts, or discount codes. In this episode learn tips on how to keep your list engaged, rather than running for the unsubscribe button.

Branded Giveaways Are Dead!

Curious about how to make the most out of your trade show experience? In this episode, The Toy Coach shares her experience and reason for attending the Las Vegas Licensing Expo even though she didn't have anything to license. By the end of this episode, you'll know if you should attend the Las Vegas Licensing Expo next year, and how you can make the most of it. Learn how to save $$ on lodging, network with class, manage your time, and stay comfortable while walking 10,000 steps a day.Stick around until the end of the episode for a rare opportunity to walk the next show side by side with The Toy Coach, to answer your questions and help you grow your network. Tune in, take notes, and elevate your trade show game!Episode Cliff Notes:Why The Toy Coach attended the Las Vegas Licensing Expo and why you might consider going as well even if you're a toy inventor or toy entrepreneur with nothing to license yetThe major RED flags I saw at the licensing expo from other toy entrepreneursThe networking tip that integrates tech with tradition.Discover the rare opportunity to join The Toy Coach for a guided trade show experience at your next toy trade show.Hear the crucial etiquette advice for promoting your brand at marketing events.Learn why arriving a day or two before the Licensing Expo can significantly enhance your experience.The comfortable footwear that The Toy Coach recommends if you're in the market for a new trade show shoe.A list of goals for you to aim for when attending your next show. Visit thetoycoach.com/222 to download the checklist.Send The Toy Coach Fan Mail!Support the Show.

Q: Could TCA be valuable to you if you already have corporate toy industry experience? A: YES! Perhaps you think that having professional toy industry experience guarantees success in your entrepreneurial ventures. But this episode turns that notion on its head, featuring Gerardo, a former toy industry professional turned toy entrepreneur, charting his own course through the toy market with a little help from the Toy Creators Academy.From his previous role managing commercial operations in Latin America for Mattel to launching his own line of guardian angel plush dolls, Gerardo's journey is nothing short of inspiring. In this episode, he shares a critical lesson on the value of structured learning and mentorship in transforming his toy business concept into a reality, addressing essential aspects like packaging, marketing, and retail placement. He dives into the practical challenges he faced and how enrolling in the Toy Creators Academy reshaped his approach to business, helping him to overcome these hurdles effectively. Today's guest host, Virginia Lette brilliantly guides a conversation that is packed with advice for launching and selling your own toy. The lessons from today's guest can change your approach to your toy business or startup. Hit play on this episode if you want to learn from someone who's experienced both corporate and entrepreneurial paths in the toy industry. Whether you're a seasoned professional considering a shift to independence or a newcomer trying to get your foot in the door, this episode has something special for you. Listen in to this episode and find that spark or solution you've been searching for to finally make that toy idea you once had, into a real thing.Episode Cliff Notes:Learn how Gerardo transitioned from working in sales at Mattel to launching his own toy brand, Angelitos Magicos. Find out how Toy Creators Academy helped Gerardo move from concept to retail shelves, even with his extensive background in the toy industry.Discover Gerardo's unique toy, Angelitos Magicos, which helps children deal with nightmares through comforting messages and guardian angels. Hear how Gerardo plans to expand his brand beyond Mexico and the challenges he anticipates with language and cultural adaptations.Learn the valuable lessons on packaging and online conversion improvements that Gerardo gained through his one-on-one sessions in Toy Creators Academy. Uncover the steps Gerardo is taking to get his products certified for the U.S. market and his strategy for introducing them to a new audience. Find out how the Toy Creators Academy community helped Gerardo stay motivated and navigate the lows of product development. Support the Show.

Kids today are facing a kindness crisis. From the playground to the classroom, loneliness and bullying run rampant. But there's hope on the horizon, thanks to one toy designer's mission to spark empathy through play. Meet Jana Hallam, TCA alumni and the visionary founder of Wonderwell Toy Co.In this inspiring episode, Jana opens up to guest host Virginia Lette, about her journey from an emotionally attuned child to a kindness crusader for the modern age. You'll discover how a frustrating Christmas tradition kickstarted her quest to create The Kindness Mouse - an engaging plush toy, storybook, and activity set that's captivating kids' hearts. Jana has created a play product with impact, one that actively empowers the next generation to embrace compassion. Throughout this conversation Jana and Virginia explore Jana's sources of inspiration as well as her first-hand experience with Toy Creators Academy. Find out why Jana called the TCA Community a crucial piece to her toy journey. Hit play to listen to the full episode right now.Can't Miss Moments:Find out how long Jana Hallam has been in the toy industry.Learn what inspired Jana to start her toy company, Wonderwell Toy CompanyFind out the stat for bullying amongst children that will shock you.Jana and Virginia discuss weather kindness is taught or innateLearn how Jana discovered Toy Creators Academy and she ultimately chose Azhelle and the TCA community to go on her toy journey with.Hear the pivotal advice from a Toy Creators Academy community member that helped Jana find the right manufacturing partner after a year of struggle.Discover what 2024 has in store for Wonderwell Toy Co!And finally learn how to get in contact with Wonderwell and purchase the Kindness Mouse, currently available for retail and wholesale!Mentioned In This Episode:This episode is brought to you by The Toy Coach.Visit thetoycoach.com/213 for the links mentioned in today's episode.Support the show

Are you giving your toy's package the attention and budget it deserves? If your answer isn't an immediate "Heck yes Azhelle, ALWAYS." then it's time to listen to part 2 of of Ivan and Brittany's interview on this podcast.At the top of the episode, Ivan and Brittany share their secret on staying up to date with trends and spotting what's exciting in packaging. They remind us to step out of our comfort zones and to explore everything from boutique shelves to big-box stores to uncover what really makes packaging pop.In the second half our our chat, this creative duo shares the packaging effects they feel are most overused and the packaging effects they feel are most underused in the toy market. Find out what your packaging might be saying about you and your brand, simply by the finish you choose.  Today, more than ever, it's crucial to balance what looks good, what's good for our planet, and what fits the budget. This chat with Anchor Creative isn't just technical; it's a call to think bigger and bolder about how we package our toys and games.Finally once you're inspired to think bigger when it comes to packaging, this episode closes out with a clear walkthrough of what it's like to work with Anchor Creative and how you can get started today.Can't Miss Moments:Retail Reconnaissance: Learning from Kids and Stores [00:01:00] - Find out how Ivan and Brittany use their family trips to stores as a real-time market research tool.The Eco-Friendly Packaging Conundrum [00:02:43] - Explore the complex world of sustainable packaging solutions and why eco-friendly packaging materials aren't your only options to reduce your carbon footprint.Gloss vs. Matte: A Packaging Debate [00:05:30] - What gloss and matte finishes say about your brand, and why one may be better than the other. The Power of Pantone [00:06:30] - Uncover the potential and cost of using unique Pantone colors to make your packaging pop off the shelves. Mentioned In This Episode:This episode is brought to you by Anchor Creative.Visit thetoycoach.com/212 for the links mentioned in today's episode.Support the show

Your toy package should be the 24/7 salesman for your toy product. Is your packaging putting in the work? If you have ever wondered how to make your packaging communicate the value of your product, I've got a new episode that you just can't miss. As one of our guests today will attest, often toy packaging is an afterthought, but what if I told you it's one of your most powerful communication tools?In this episode, I had the privilege of diving deep into the art of communication in packaging design with Brittany and Ivan Wesley, the masterminds behind Anchor Creative. With over two decades of experience in branding and packaging, they've turned the concept of packaging into a storytelling art form, with bits of “magic” worked in here and there. One fascinating insight they shared was the strategic use of awards and accreditations on packaging—how to showcase them effectively without overwhelming your audience. But that's just the tip of the iceberg; we also explored the nuances of communicating a toy's digital features and the secrets behind packaging that sells.Brittany and Ivan opened up about their journey from the food and beverage industry to the vibrant world of toys, revealing surprising lessons about the underrated role of packaging in the toy industry. They walked us through their approach to a few key projects, demonstrating how packaging can communicate your toy's value, intrigue potential buyers, and convey the essence of your brand—all before the box is even opened.Can't Miss Moments:The Art of Showcasing Awards [00:12:39] Discover how to elegantly highlight awards and accreditations on your toy packaging without cluttering the design. Brittany and Ivan share some clever strategies that intrigue rather than overwhelm the buyer.From Food to Toys [00:01:33] A Packaging Design Journey: Hear the surprising insights Brittany and Ivan gained by transitioning from the food and beverage industry to the toy sector. Their experiences shed light on the untapped potential within toy packaging design.Highlighting Digital Features with Flair [00:07:18]  How do you communicate a toy's digital components on its packaging effectively? The episode teases some innovative methods that go beyond traditional design approaches, making your product stand out on the shelves.Packaging as a Potent Marketing Tool [00:18:36] This conversation dives into the strategic use of packaging as a powerful marketing ally. Discover how the right design elements can transform your packaging into a silent salesman that draws consumers in and drives sales.Mentioned In This Episode:This episode is brought to you by www.thetoycoach.comVisit thetoycoach.com/211 for the links mentioned in today's episode.Support the show

Have you heard about the Toy Trade Show that happened in Las Vegas? It's called Toy Fest and I just dropped an episode all about it in case you missed it! In this episode I'm sharing quotes from the diverse range of attendees, breaking down emerging trends and highlighting innovations showcased on the floor and in the showrooms.Discover why Toy Fest should be at the top of your list if you're considering bringing a new toy line to market. With insights from exhibitors, buyers, and seasoned toy veterans, you'll gain invaluable knowledge about what's hot in the toy and game space right now. From plush toys to fashion and tween products, arts and crafts to building kits, you'll learn about the top-selling categories and the latest innovations driving the industry forward.But Toy Fest isn't just about products—it's also a hub for networking and collaboration. In this short podcast episode hear stories of connections made, advice exchanged, and opportunities locked in during the event. Whether you're a newcomer seeking to make your mark or a seasoned professional looking to expand your network, Toy Fest offers a relaxed and friendly environment where industry experts come together to share successes and learn from each other.Don't miss this insider's look at Toy Fest 2024 and the valuable insights it offers for anyone making their way in the toy industry.Episode Cliff Notes:Learn why Toy Fest should be at the top of your list for bringing a new toy line to market.Discover the top-selling categories and emerging trends showcased at Toy Fest 2024.Gain insights into the power of networking and collaboration in the toy industry.Hear stories from exhibitors, buyers, and seasoned veterans about their experiences at Toy Fest.Find out how to make the most of your time at industry trade shows and build valuable connections.Explore innovative products and exciting developments shaping the future of the toy industry.Uncover the secrets to success in the competitive world of toy manufacturing and retail.Get inspired to take your toy business to new heights with the knowledge gained from Toy Fest 2024.Learn about the importance of staying ahead of trends and adapting to changing consumer preferences.Discover how Toy Fest offers a unique opportunity to connect with industry experts and stay informed about the latest Support the show

Have you ever wondered what drives the passion behind toy inventors? In this compelling episode of Making It in the Toy Industry, we dive deep with Ehi Oviasu-Kahn, the dynamic chairwoman of the Board of Directors of Women in Toys Licensing and Entertainment, and the creative mind behind Little Art. Discover how the quest to entertain and educate her daughter during the pandemic led to the birth of a new toy company. Ehi shares her journey from attorney to toy inventor, driven by the desire to merge art, play, and developmental learning into unique toys for children.Ehi shares the challenges and triumphs of entering the toy industry with no business background, leveraging her artistic talent, and motherly intuition to invent toys that are not only fun but also foster development. She also reveals how staying informed on market trends and backing pitches with solid data can make all the difference in getting your ideas noticed.Episode Cliff Notes:Ehi shares two unexpected fields she worked in prior to the toy industry [00:01:30]Learn about the inception of Little Art and the mission behind the brand [00:03:35]Ehi shares how she stays up to date with social trends that influence the types of products that the toy industry wants to see. [00:07:25]Ehi shares her best experience pitching her ideas and what she learned from it. [00:10:37]Get a peek into the creative process behind Ehi's art and toy designs [00:15:52]Gain insight on how to leverage personal experiences to inspire toy concepts [00:18:22]Find out where to connect with Ehi. [00:20:46]Mentioned In This Episode:This episode is brought to you by www.thetoycoach.comVisit thetoycoach.com/208 for the links mentioned in today's episode.Support the show

Are you struggling to crack the networking code in the toy industry? Tune in to episode #207 of The Toy Coach Podcast: Making It In The Toy Industry as Azhelle Wade, unveils the secrets behind successful networking. Spoiler? It's easier than you think. The host debunks myths surrounding industry connections and shares invaluable tips for building meaningful relationships that drive professional growth.When you listen to this episode, you'll discover how genuine connections can open doors to unexpected opportunities. Azhelle shares firsthand experiences and insights gleaned from her three-year journey in The Toy Coach. Learn the importance of authenticity in networking and how it can lead to fruitful collaborations and partnerships. If you've ever wondered exactly how deals and partnerships came to be, then you can't miss this episode,Episode Cliff Notes:The surprising truth about networking myths and how they might be holding you back in the toy industry.Ever wondered how professional friendships can evolve into game-changing opportunities? Listen in to hear how it happened for Azhelle.Discover Azhelle Wade's personal journey through the toy industry and the invaluable lessons she learned along the way.Learn the one networking mistake most professionals make and how to avoid it to accelerate your career growth.Dive deep into the importance of authenticity in building genuine connections that can supercharge your success.Find out the one thing that you need to have in place before you start networking.Mentioned In This Episode:This episode is brought to you by www.thetoycoach.comVisit thetoycoach.com/207 for the links mentioned in today's episode.Support the show

In this special edition of "Making It In The Toy Industry," we follow the journey of Cathy Tenaglia, co-founder of Race to Stupid, as she shares insights into her entrepreneurial venture and the impact of TCA on her business strategy.Cathy reflects on her TCA experience, highlighting the invaluable guidance provided by the founder of The Toy Coach. She emphasizes how Azhelle's expertise and structured approach helped her navigate the complexities of the toy industry with confidence. Throughout the interview, Catherine discusses the transformative impact of TCA on her understanding of industry terminology and essential business practices. From mastering concepts like RFQs (Request for Quotes) to gaining clarity on pitching techniques and licensing opportunities, TCA equipped Catherine with practical skills essential for success.Moreover, Catherine underscores the importance of the TCA community, where she found camaraderie, support, and a wealth of shared experiences. Through interactions with fellow entrepreneurs and access to expert advice, she not only expanded her network but also accelerated her business growth.Looking ahead, Catherine shares her plans for Race to Stupid, including the development of new game concepts and strategic rebranding efforts. She credits TCA for empowering her to pursue ambitious goals and adapt to market demands effectively.⭐️  Special thanks to our TCA Alumni Series host, Virginia Lette for capturing these raw conversations. ⭐️ Tune in next week where we will dive back into the tools, strategies, and lessons that you need to know to help you Make It In The Toy Industry.Episode Cliff Notes:Cathy highlights the effectiveness of Toy Creators Academy (TCA) in providing a comprehensive understanding of the toy industry, preventing individuals from feeling overwhelmed by information available online.The importance of learning industry-specific terminology such as RFQ (Request for Quote), and how it significantly impacts one's ability to navigate the industry professionally.Cathy completed the TCA course in 12 weeks, finding it challenging to balance with her existing career and would have preferred the go at your own pace version that's available today.The benefits of TCA's self-paced learning and on-demand support allows for flexibility and continued interaction with the community.The TCA virtual pitch event played a critical role in connecting entrepreneurs with industry professionals, boosting confidence and providing valuable pitching experience. TCA offered comprehensive lessons on entrepreneurship, pitching, and licensing, providing valuable insights and skills crucial for success in the toy industry.Support the show

Do you remember the original tiny world of Polly Pocket? In this week's episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an iconic toy out of a makeup compact. Learn about the transition from Bluebird to Mattel, the ups and downs of Polly's size changes, and the enduring love fans have for this miniature wonder.It all began with a simple idea – the concept of a miniature world that could fit in the palm of your hand. This idea, however, was far from simple in its execution. Polly Pocket owes its creation to the ingenious mind of Chris Wiggs, an inventor who found inspiration in an unlikely place – a makeup compact.Join us in this episode of Making It In The Toy Industry as we meet a fellow Polly Fan who felt inspired by her collection to research and write a story of Polly Pocket. In this episode we celebrate the enduring charm of Polly Pocket and all of her secrets and surprises.Episode Cliff Notes:Learn the heartwarming story behind Polly Pocket's creation and the special father-daughter relationship that inspired it. Discover why Polly's transition from Bluebird to Mattel had fans divided and how she managed to maintain her charm. Hear the most surprising and moving fan stories that Maude encountered in her research for the upcoming book.Learn the importance of the phrase “secrets and surprises” to the Mattel team.Get an exclusive peek into Maude Campbell's upcoming book, and hear a clip you won't find anywhere else!Mentioned In This Episode:This episode is brought to you by www.thetoycoach.comVisit thetoycoach.com/204 for the links mentioned in today's episode.Support the show

Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand.Episode Cliff Notes:Discover the journey of turning a book character into a plush doll [00:02:56]Find out what toy CJ Created in Toy Creators Academy [00:03:00]Insights into overcoming toy industry challenges [00:10:26]The importance of clear brand messaging for toy inventors [00:11:09]A peek into CJ's process of prototype development and refinement [00:15:38]The role of networking in the toy business [00:18:27]Impact of Toy Creators Academy on aspiring toy inventors [00:23:35]Pitching ideas to major toy companies [00:20:14]The importance of having a supportive community on your journey [00:19:00]CJ's future plans and aspirations in the toy industry [00:29:15Mentioned In This Episode:This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/203 for the links mentioned in today's episode.Support the show

How does the recent California law mandating gender-neutral toy sections in large retail stores impact the toy industry? This episode takes a deep dive into the nuances of this legislative change and its potential ripple effects on manufacturers, retailers, and consumers.The episode revisits a critical discussion from October 2021, examining the intricate details and recent amendments of the bill turned into law. We explore the initial intentions of the bill, which aimed to encompass childcare items, children's clothing, and toys, and discuss the significant changes it underwent before becoming law. One of the notable alterations includes the exclusion of children's clothing from the bill and the refined definition of 'childcare items,' emphasizing products designed for sleep, relaxation, feeding, sucking, or teething.The Toy Coach sheds light on the financial implications of non-compliance with the new law, analyzing the fines and penalties associated with failing to adhere to the new regulations. The episode also covers consumer reactions and sentiments, highlighting how the law is perceived as both a progressive step and a performative act by different segments of the population.The episode explores the opportunities and challenges this law presents for toy manufacturers, including the need for rapid adaptation and the possibility of developing new gender-neutral product lines.This episode is a must-listen for anyone interested in understanding the complexities of the California gender-neutral toy law, its implications for the toy industry, retail strategies, gender norms in toy marketing, and the broader societal implications of such legislative changes. It's an essential resource for toy industry professionals, retailers, manufacturers, marketers, and consumers looking to stay informed about the latest trends and regulations in the toy industry.EPISODE CLIFF NOTES:Learn about the origins and updates of California's gender-neutral toy law [00:00:30]Find out how Assembly Bill 1084 has evolved since its introduction [00:01:02]Discover the implications for childcare items and toy categories [00:02:21]Understand the changes in retail space and consumer attitudes [00:04:06]Explore the financial implications of non-compliance with the law [00:03:36]Delve into retail strategies for implementing gender-neutral sections [00:05:01]Analyze the potential impact on toy manufacturers [00:24:12]Examine the creative opportunities arising from these changes [00:34:23]Discuss the broader implications for toy retailing and gender norms [00:37:27]Recap of the episode with key takeaways [00:38:00]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/202Support the show

Are you ready to transform your toy idea into a market-ready product by the end of 2024 but unsure where to start? Then you've chosen the perfect episode to dive into! In just 26 minutes, get a month-by-month blueprint, detailing 12 SMART goals to lead you into a soft launch of your toy or game by Q4 of 2024. With guidance from The Toy Coach, you'll discover the critical importance of understanding the toy market and setting specific, achievable goals. Learn the acronym for SMART goals and how to directly apply them to your toy development process. This episode is packed with insightful tips, from identifying potential buyers to developing a brand identity and finalizing your toy prototype. Plus, get a sneak peek into the Toy Creators Academy and learn how it could be pivotal in your journey.Episode Cliff Notes:Learn about SMART goals in the toy industry [00:01:13]Find out how to set achievable, month-by-month objectives [00:00:48]Discover the importance of trend research in toy development [00:06:35]Understand how to choose the right factory partner [00:16:01]Get tips on developing a strong marketing strategy for your toy [00:19:04]Explore the benefits of attending toy trade shows [00:08:16]Uncover the secrets to a successful product pitch [00:21:52]Learn how to build a customer list and grow your network [00:23:57]Discover the process of turning a concept sketch into a production design [00:12:43]Find out how to plan your business year effectively [00:24:48]Mentioned In This Episode:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/201Support the show

This episode we're getting a masterclass from The Toy Coach herself, Azhelle Wade. At first second-guessing herself, Azhelle eventually found confidence in her talent, leading to her working for big toy companies like Mattel and Toys R Us. She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step  guidance, downloadable worksheets, and group coaching. In this episode she shares about: Choosing between the corporate path vs inventor path vs entrepreneur path in the toy industry How she found her niche of coaching toy makers while also pursuing her own toy aspirations The success she has found in marketing through her podcast Making It In the Toy Industry and maintaining an Evergreen model for her courses Highlights include: 04:14 Overcoming Imposter Syndrome 06:56 Understanding the Different Paths in the Toy Industry 08:40 The Transition from Corporate to Entrepreneurship 17:15 The Benefits of Having a Podcast 25:05 What Sets The Toy Coach Apart 32:25 The Stress of Running a Hands-On Course 34:47 The Strategy of the Evergreen Model & Seasonal Webinars 40:20 The Importance of Promoting Your Course 46:25 The Strategy of Targeting Local Stores First 53:20 The Challenges and Opportunities of B2B Consulting 55:48 Advice for Side Hustlers Transitioning to Full-Time Entrepreneurs Check out episode 384 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp. Links mentioned in this episode Azhelle's Website: Website: https://www.thetoycoach.com/  Azhelle's Instagram: https://www.instagram.com/thetoycoach/  Afro Unicorn SHP Episode: https://www.youtube.com/watch?v=wlAld_Fcwso  Easy Webinar: https://easywebinar.com/  Amy Porterfield: https://www.amyporterfield.com/amy-porterfield-podcast/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Azhelle's Instagram: https://www.instagram.com/thetoycoach/ 

To celebrate Episode 200 of Making It in The Toy Industry, something special is underway. Joining The Toy Coach, also known as Azhelle Wade, is Virginia Lette, an accomplished Australian radio and television presenter. She is renowned for co-hosting Eclipse Music TV for three years and serving as a Weekend News and Sport Presenter for WIN News Tasmania. Virginia has also hosted over 500 episodes of the Morning Kids Podcast. Beyond her professional achievements, she is a dedicated mother, entrepreneur, and an aspiring toy creator.Azhelle Wade is thrilled to have her on the show, picking up where the 100th episode left off. They discuss Azhelle's background with Sesame Street and in the toy industry and delve into her motivations for starting the podcast. Azhelle shares her enthusiasm for assisting creators in transforming their ideas into finished products. Virginia poses several unexpected questions, ranging from Azhelle's thoughts on imposter syndrome to addressing sustainability challenges in the industry. This behind-the-scenes glimpse into The Toy Coach's journey offers valuable insights and inspiration.EPISODE CLIFF NOTES:[03:18] Virginia has interviewed many people in her career, but she's a little nervous in this interview. [05:49] When does Azhelle sleep? She gets a lot done using tools and repurposing content. [10:26] We talk about Episode 100 and Azhelle being a child actress on Sesame Street. She's also always been an entrepreneur. She loves potatoes, is allergic to cats and dogs, and was diagnosed with cancer in her late 20s while working at Toys R Us. [13:29] While working, Azhelle discovered that there was a need for information on helping people get started with their toy products. [14:01] Azhelle realized that she should do a business around her toy knowledge, and she started her podcast about the toy industry.  [18:02] If you feel insecure, remind yourself that it will pass. [28:02] Azhelle is the most proud of her podcast and the community that it has created. [32:07] We talk about the importance of focusing on what works as opposed to moving to the next thing. [33:32] Azhelle has always dreamed of being a CEO of a toy company. She now has her own business and has discovered the value of living in truth and honesty and being herself.[39:17] Being stuck on growth and revenue over innovation can be frustrating. Profit over quality can be frustrating. [40:48] Is there room for innovation? At the end of the day, profits need to be made. It's like a revenue hamster wheel that can stifle creativity. [41:57] We talk about AI and generating concepts. [45:23] We talk about my 200th Episode wish. Join Toy Creators Academy!MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/200Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

How is AI reshaping the toy industry? In this eye-opening episode, we delve into the world of AI and its transformative impact on toy design and creation. Discover how tools like Adobe Firefly, Canva, and Amazon are integrating AI to enhance their services and change the game for how consumers experience products and how professional toy creators promote them.In episode 199, The Toy Coach explores the practical applications of AI in the toy industry, from speeding up the toy invention process to navigating legal considerations. Learn about Adobe Firefly's approach to copyright issues and get tips on effectively using AI tools for generating compelling content and designs.Episode Cliff Notes:Introduction to AI in toy creation [00:00:39]Exploring Adobe Firefly and its commercial use [00:00:00]The evolution of Amazon's customer review summaries [00:03:28]Canva's AI-driven design advancements [00:06:17]Using AI for social media planning and captions [00:08:12]Zapier's AI automation for streamlined processes [00:10:59]Legalities of AI-generated content [00:12:41]Tips for effective AI prompting [00:15:58]This episode is brought to you by www.thetoycoach.com

Have you ever wondered how Artificial Intelligence (AI) is revolutionizing the toy industry? From speeding up the toy invention process to comparing traditional and AI-assisted methods, AI is transforming how we create and innovate. Dive into this engaging exploration of AI's role in the toy industry.In this episode, join The Toy Coach as she shares insights from her talk at the People of Play Innovation Conference. Discover how AI can enhance market research, ideation, product visualization, and even prepare you for your next big pitch. Get ready to be amazed by practical AI applications that are reshaping the toy development landscape.Episode Cliff Notes:Introduction to AI in Toy Industry [00:01:00]AI's Impact on Market Research [00:07:00]Ideation and AI: Generating New Toy Concepts [00:15:32]Visualizing Toy Designs with AI [00:22:27]Preparing for Pitches Using AI [00:26:21]AI in Email Communication [00:28:24]The Future of AI in Toy Development [00:29:00]Mentioned In This Episode:This episode is brought to you by Publisher Services, Inc. (https://www.pubserviceinc.com)Listen and Learn more about AI in the toy industry with The Toy Coach (https://www.thetoycoach.com/ai)Support the show

Listen in as The Toy Coach  conducts several mini interviews for a deep dive into the heart of toy innovation at CHITAG, part of the People of Play Week and Innovation Conference. Episode 196 offers a unique blend of playful interviews and insightful discussions with industry innovators.In this episode, we feature a dynamic duo, Michael and Melissa Giles, founders of Chiki Chaka, who reveal the secrets behind creating a game that's as simple as it is engaging, proving that the essence of play lies in joy, not complexity. They share their journey of starting a toy business, offering invaluable lessons for aspiring creators. But that's just the beginning! We also converse with Noel from Cut.com, exploring how a media company successfully ventured into game development by listening to their audience. And don't miss insights from Julian from Asmodee, who sheds light on the intricacies of marketing and distribution in the toy world. 

Are you passionate about toy design and eager to learn from the best in the toy industry? This episode of Making It In The Toy Industry takes you inside the Chicago Toy and Game Fair (ChiTag), a hub of innovation and creativity in the toy and game industry. Learn tips from show attendees who specialize in toy marketing, toy sales, and game innovation. Whether you're an aspiring toy inventor, a game design enthusiast, or simply fascinated by the world of toys, this episode includes 3 mini and action packed interviews.Listen in as Azhelle challenges her guests to a game of Buildzi while interviewing them about their areas of expertise. Learn tips from Tami of Tamic Strategies, Monica of Boogie Board, and Keegan, inventor of the game Endless. Each guest shares their unique perspective on the industry – Tami discusses strategic approaches to managing overstock and market fluctuations, Monica showcases the cutting-edge, sustainable technology behind Boogie Boards, and Keegan illustrates the process of inventing and testing his award-winning game "Endless." These conversations not only shed light on the nuances of toy and game development but also offer practical advice for how to make and sell your own toys and games.EPISODE CLIFF NOTES:Navigating Overstock in Toy Industry with Tami Boogie Board's Innovation in Toys Explained by Monica Keegan Shares His Award-Winning Game Design Journey Networking and Collaboration in the Toy SectorEffective Marketing Strategies in Toy Industry with MonicaLicensing and Commercializing Toy InventionsTackling the Challenge of Product ImitationEssential Advice for Aspiring Toy Inventors from Keegan Growth and Adaptation in the Toy Business with Tami EPISODE SPONSOR:This episode is brought to you by People of Play and CHITAG. Thank you for being a sponsor!Learn more about CHITAG by visiting chitag.comLearn more about People of Play by visiting peopleofplay.comWatch these interviews on The Toy Coach's YouTube Channel.For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/195Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up. Support the show

Are you drowning in emails, struggling to keep up with crucial communications for your toy business? In this episode of Making It In The Toy Industry, we're about to unveil the secret to conquering your email overload and saving sales and opportunities that are sitting unread in your inbox right now! In this episode, The Toy Coach dives deep into a game-changing tool that will revolutionize the way you handle your inbox.Get an in depth introduction to the must-have email plugin designed to save you thousands in sales by streamlining your email management. Learn how the unique features of this tool can transform your email game. In this episode you'll learn how to schedule emails for optimal timing, set intelligent email reminders, and improve your email response rate with the help of AI. And that's just the beginning – hit play on this episode to learn more.For the links mentioned in today's episode, visit: https://thetoycoach.com/192Join me for this FREE masterclass! Learn the 4 Spooky Mistakes New Toy and Game Creators Make so you can develop your innovative idea without making the expensive and time consuming mistakes that halt your progress. Register NOW: https://learn.thetoycoach.com/spooky Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up. Support the show

Are you "toying" around with an idea for a toy or game that you want to license? Don't miss the chance to pitch and playtest that idea in 2023 at POP Week. In this episode of Making It In The Toy Industry, Azhelle Wade aka The Toy Coach, highlights a beloved toy industry event that is designed to create opportunities for toy inventors and entrepreneurs like you. Act fast because registration for this once a year in-person event is STILL OPEN.Pop in your earbuds and listen as Azhelle explains what to expect from the 2023 People of Play Innovation Conference in Chicago, and why you need to be there. Founded by the Toy Hall of Fame inductee Mary Cousin, Pop Week is a week-long innovation extravaganza that has been connecting the toy inventor community for 21 years.Your conference pass includes mentorship opportunities with industry professionals, a ticket to the prestigious TAGIE Awards, the Young Inventors Challenge, and the CHITAG public toy fair. What makes Pop Week stand out is its inclusive focus on the public, making it the perfect opportunity to create instagrammable moments and playtest your latest products. If you've been holding back on hitting the RSVP button for POP Week, after this episode that will all change. Reach out to info@thetoycoach.com if you are on the fence, and we can decide which portion of POP Week is best for you to attend.Join me for this FREE masterclass! Learn the 4 Spooky Mistakes New Toy and Game Creators Make so you can develop your innovative idea without making the expensive and time consuming mistakes that halt your progress. Register NOW: https://learn.thetoycoach.com/spooky Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up. Support the show

Want a play by play of what worked at Toy Fair New York, and what didn't? In this new podcast episode, The Toy Coach breaks down every day of the trade show, including setup days, and provides tips and insights to make your next show experience better. Also, if you haven't already read it on The Toy Coach Blog, you'll hear in this episode that New York Toy Fair is relocating to New Orleans! Dive deep into the whirlwind experience of Toy Fair, its changes and evolution. If you're planning to launch your toy or game idea to retail soon, this episode is a must listen.In this episode we recap the recent Toy Fair New York which concluded October 3rd 2023. Uncover the best and worst parts of each day of Toy Fair and learn insightful tips and tricks to navigate Toy Fair like a pro. Tune in for a behind-the-scenes look at one of the toy industry's biggest events!Thank you to our sponsor Hasbro for being a sponsor and participant of the TCA Virtual Pitch Event! Check out Hasbro's Women Innovators Of Play Challenge by clicking here or visiting spark.hasbro.com/womeninnovators. Submissions CLOSE October 12, 2023.For the links mentioned in today's episode, visit: https://thetoycoach.com/190Join me for this FREE masterclass! Learn the 4 Spooky Mistakes New Toy and Game Creators Make so you can develop your innovative idea without making the expensive and time consuming mistakes that halt your progress. Register NOW: https://learn.thetoycoach.com/spooky Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up. Support the show

Maya Angelou once said, “At the end of the day people won't remember what you said or did, they will remember how you made them feel.” So tell me this, at your last pitch meeting, how did you make your guest feel?In today's podcast episode I sat down for a hilarious and informative chat with Barry and Jason. During this call, Barry and Jason share their journey inventing and ultimately licensing the TOTY nominated, Game Night In A Can. In between jokes and chuckles you'll get invaluable tid-bits on pitching with pizzazz, reading body language of those you're pitching to, and where this duo finds their inspiration.A strong takeaway in this episode is the lesson to focus on the experience of the end user before you focus on the marketability of a product. Wondering why you should do that? Well, you'll have to dive into today's episode to find out.EPISODE CLIFF NOTES:Find out why your ignorance of the toy industry and your knowledge from outside of the toy industry is actually your superpower.  [10:44]You won't believe what surprised Barry and Jason most about the toy industry.[12:20]For first time visitors to New York Toy Fair, listen in to Barry & Jason's story of their first experience at New York Toy Fair where they pitched and placed Game Night in a Can. [14:145]Learn why it may be beneficial to practice your pitch but not script it. [16:59]The facial cues and body language that are key indicators that your pitch is going incredibly well! [22:16]Hear the story of Barry & Jason's most memorable pitch. It involves underpants, Snickers, a glass wall pitch room, and an apocalypse. [29:55]For the links mentioned in today's episode, visit: https://thetoycoach.com/189Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

The biggest game company in the world is walking the talk with their first ever Women Innovators of Play Event, and YOU are invited. In this episode of Making It in The Toy Industry, The Toy Coach sit's down to chat with Tanya Thompson, the Senior Director of Inventor Relations and External Innovation for Hasbro Gaming. With over 16 years of experience in the toy and game industry, Tanya is a true luminary, having received the prestigious 2023 IDIOT (International Designer and Inventor of Toys) award and numerous other major awards and nominations.This episode focuses on an upcoming Hasbro event designed to educate, celebrate and support Women Innovators in the toy industry. Tanya's dedication to supporting inventors shines through as she talks about her involvement in the Hasbro Women's Innovators of Play Event—an initiative aimed at bringing more women innovators into the industry. Hit play on this podcast and you'll quickly discover why this live event is more than just a webinar; it's a virtual experience offering a deep dive into the toy industry's inner workings. We'lll go over the run of show, the impressive lineup of speakers, and offer advice on how to prepare. Whether you're an aspiring toy inventor or a seasoned industry professional, this episode is a must-listen, and the Hasbro Women Innovators of Play Event is a MUST attend. Join us on September 12th, 2023, to embark on a unique journey into the heart of toy innovation and creativity. Episode Cliff Notes:This event is happening LIVE September 12th at 10am EST, block your calendar now.If you're thinking you'll catch the replay....don't! We aren't sure one is coming, plus you don't want to miss the key announcement during the event's closing remarks.Registration details and links mentioned in the podcast episode can be found at https://thetoycoach.com/188All listeners of this podcast can email a screenshot of their registration confirmation to support@thetoycoach.com for a free digital gift. **This email screenshot must be received by September 12th, 2023 at 12:00am to qualify.Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

Dr. Zabina Bhasin began her journey of understanding the powerful role toys play in shaping a child's identity. As a child psychiatrist, she used her expertise to observe that children were naturally drawn towards toys, books, and crafts. Yet, as a mother, she noticed a distinct gap in the market - there were no multicultural or ethnic studies toys. This realization sparked an idea, a vision to create a space where children could learn about various cultures and traditions, and feel a sense of belonging. This was the birth of In KidZ, a company that was much more than just a toy manufacturer. It was a creator of connections, a builder of bridges between cultures, and a purveyor of inclusivity. No longer would children ask insensitive questions about one another's backgrounds. Instead, through play, they would learn to appreciate and respect the beautiful diversity of the world around them. Awards and nominations not only serve as a form of recognition but also validation of an entrepreneur's efforts. They can be instrumental in boosting morale and signaling excellence within the industry. Acknowledgment of one's work can also raise public awareness about the mission or cause the entrepreneur is passionate about. Reflecting on her own nomination for the TOTY awards, Dr. Zabina Bhasin expresses her gratitude and sense of validation. It's evident that these recognitions mean the world to her as they support her aim to make an impact in the lives of children through her culturally diverse and inclusive toys. This testament reassures listeners about the commitment and dedication behind her work. This award-nominated change maker will be at New York Toy Fair at booth #4821. Please reach out to azhelle@inkidzco.com if you want to stop by and few the latest in In KidZ product! Episode Cliff Notes:Listen to Dr. Zee getting started in the toy industry [00:02:08]Learn about recognition in the toy industry [00:05:37]Discover Dr. Zee's journey in finding cultural ambassadors [00:09:11]Learn about her nominations and awards [00:12:24]Understand the importance of diversity and inclusion in toys [00:15:26]Learn about the description of In KidZ large kits [00:16:34]Find out where to find In KidZ products [00:19:10]Discover Dr. Zee's overcoming struggles in entrepreneurship [00:21:41]Listen to what Dr. Zee considers the most meaningful win [00:25:06]Learn about seeking mentors in the toy industry [00:29:03]Dr. Zee's childhood toys and games [00:30:01]Find out how to connect with Dr. Zabina Bhasin [00:31:25]Listen to her nominations and congratulations [00:32:12] Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

9 to 5 Warriors, and it's a nineties-inspired toy line that aims to recapture the magic of the Saturday morning cartoon era. The founder o 9 to 5 Warriors, Brandon Braswell, is sharing his experience pitching a show idea and toy line at the TCA Virtual Pitch Event, we'll discuss what he's done with the brand so far, he'll share his pitch video, and share tips for making your best IP pitch yet. Have you ever dreamed of seeing your show idea turned into a hit animated series or action figure line by the iconic toy company, Hasbro? Well, that's a dream you share with the guest of today's podcast episode, Brandon Braswell! Lucky for you, Brandon sat down with The Toy Coach to share his experience of building his toy brand and TV show, and ultimately pitching it to Hasbro at the TCA Virtual Pitch Event. Follow along Brandon's toy journey, including his early ideas, the mistakes he made along the way, and why he wishes he'd found Toy Creators Academy sooner! During this episode, The Toy Coach asks Brandon questions that YOU want to hear the answers to, including how he found funding to develop his first production run, how his show pitch was received, and how he built his following online. But that's not all! You'll also get to hear the exact tv show pitch that Brandon presented to Hasbro, featuring his brand 9 To 5 Warriors. If you're a visual person, head over to youtube.com/thetoycoach to watch the entire pitch.Don't forget to SUPPORT 9 To 5 Warriors! >> Learn more about 9 To 5 Warriors by visiting www.9to5warriors.com and pre-ordering the action figures at Big Bad Toy Store. Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show