Podcasts about dymatize nutrition

As the second fastest growing category within the entire grocery store surpasses 50% household penetration…have attractive fragmentation opportunities now been unlocked within RTD protein beverages? BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands had a strong 2025 Q2 with net sales reaching $588 million, which was up 18.9% YoY. Premier Protein (~90% of BellRing Brands total revenue) grew 22% YoY, which came from mostly volume increases. Dymatize Nutrition was up 3% YoY, stemming from volume increases within international markets and new product introductions. In response to these elevated sports nutrition competitive threats, BellRing Brands has attempted to invest further into Dymatize brand marketing and restarting product innovation. Though, I'd say neither effort has resulted in meaningful success yet. Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. But my latest first principles thinking content will examine two emerging product innovation concepts that are becoming more popular (both in terms of product launches and customer demand). The first is around a richer and creamier RTD protein beverage…Premier Protein is calling its version “Indulgence” and BellRing Brands leadership noted on the earnings call that this new subline has demonstrated impressive incrementality, bringing in a considerable number of consumers new to the brand and category. Similarly, Quest Nutrition is also recently launched its “more indulgent” RTD protein beverages subline…calling it “Protein Milkshake.” But what you'll also notice about the Quest Protein Milkshake is that the protein content is much higher than the “unwritten 30 grams of protein rule.” So, now you're seeing competitors, that have brand equity will outside the performance nutrition buyer segment, start to push the upper limits of protein content. And finally, on the flipside…competitors are also testing the lower limits and seeking to attach protein with other beverage categories like carbonated soft drinks and water. So, what does this all mean? And I think there's still A LOT of opportunity to innovate within RTD protein beverages market, which will open up the category to more buyers, different use occasions, and more day parts. Doss is the first Adaptive Resource Platform (ARP). Book a live demo here.

If there was a Super Bowl for convenient nutrition brands…Premier Protein would be considered the Kansas City Chiefs of the functional CPG category. BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands had a strong 2025 Q1 with net sales reaching $532.9 million, which was up 23.8% YoY. Premier Protein (~90% of BellRing Brands total revenue) grew 26.3% YoY, which came from mostly volume increases. Dymatize Nutrition was up 12.6% YoY, stemming from volume increases within international markets. In response to these elevated sports nutrition competitive threats, BellRing Brands has attempted to invest further into Dymatize brand marketing (i.e. utilization with NFL star running back Christian McCaffrey) and restarting product innovation (i.e. pre-workout energy powder and RTD protein beverages leveraging Pebbles cereal). Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. But my latest first principles thinking content will explain my usage of that specific NFL analogy in the introductory statement. And while the most obvious connection would be that BellRing Brands corporate headquarters is located within St. Louis, Missouri (and the Rams relocating almost a decade ago it makes the Kansas City Chiefs the “local team"), a more hidden connection would be that both brands have dominated their respective “sports” of late…and much like the Kansas City Chiefs are attempting to win their third Super Bowl in a row, BellRing Brands (because of primarily Premier Protein) is hoping to reach its own version of a three-peat. And if analyzing the trailing twelve months BellRing Brands net sales activity, the brand portfolio has now successfully reached the $2 billion milestone (and is well on its way to reaching $3 billion in net sales). So, why do I believe the Premier Protein “three-peat” is almost guaranteed at this point?

In the supplement industry, Shawn has held the titles of Director of Research and Development for Dymatize Nutrition® and Chief Scientific Officer for BioTrust Nutrition®. In addition to these appointments, Shawn is a co-founder of the popular patented ingredients TeaCrine® and Dynamine®, which are featured or used in over 300 products worldwide. He also has worked on patents on exogenous ketones, glucose tolerance agents, and more as the founding partner of the World's Greatest Ingredients.Chapters00:00 Introduction and Shawn Wells' Journey08:02 The Importance of Human Connection14:53 Challenges and Rewards of Bringing New Ingredients to Market36:44 The Importance of Ergothioneine and Dihydroberberine57:55 The Future of Supplementation01:08:06 Leaving a Lasting ImpactRelevant links:Shawn's Website: https://shawnwells.com/ Join TRT FREE HERE: https://trtfree.com/ Disclaimer:The information provided in this podcast episode is for entertainment purposes and is NOT MEDICAL ADVICE. The products presented and discussed in this podcast are explicitly only relevant to those who reside in the US. The statements and discussions held within this episode, are NOT approved by the TGA. If you have any questions about your health, contact a medical professional. This content is strictly the opinions of Lucas Aoun and is for informational and entertainment purposes only. It is not intended to provide medical advice or to take the place of medical advice or treatment from a personal physician. All viewers of this content are advised to consult with their doctors or qualified health professionals regarding specific health questions. Neither Lucas Aoun nor the publisher of this content takes responsibility for possible health consequences of any person or persons reading or following the information in this content. All consumers of this content especially taking prescription or over-the-counter medications should consult their physician before beginning any nutritional, supplement or lifestyle program. Hosted on Acast. See acast.com/privacy for more information.

Believe it or not…it's already been five years since Post Holdings spun-off its “active nutrition brand portfolio” to create BellRing Brands. But while being nostalgic can be fun…I'm more interested in pondering what the next five years could look like. BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands had a strong 2024 Q4 with net sales reaching $555.8 million, which was up 17.6% YoY. Premier Protein (~85% of BellRing Brands total revenue) grew 20.3% YoY, which came from large volume increases. Dymatize Nutrition was up 3.9% YoY, stemming from volume increases within international markets. Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. And it wasn't until the BellRing Brands CEO shared on LinkedIn that they were “ringing the NYSE bell” in honor of their anniversary that I realized it's already been five years since Post Holdings spun-off its “active nutrition brand portfolio” to create BellRing Brands. So, I'll start by getting a little nostalgic by sharing some of my thoughts from five years ago...and also provide a five-year performance update for BellRing Brands since the IPO. But even if that “historical recap” was enjoyable…I'm sure you're more interested in my logic surrounding what could happen to BellRing Brands over the next five years. So, my latest first principles thinking content will predict how BellRing Brands evolves and matures in its brand strategy, product portfolio strategy, domestic distribution strategy, international expansion, and acquisitions (M&A). And then finally…you probably want me to tell you that BellRing Brands stock will again triple in the next five years, but I'm far from intelligent enough to predict something like that! FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Premier Protein remains the “gold standard” in convenient nutrition, but slowdowns in its brand portfolio counterpart (Dymatize Nutrition) should be concerning. Fortunately, something always remains to be harvested…so let them not "play Koia" and be idle for much longer. BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands had a strong 2024 Q3 with net sales reaching $515.4 million, which was up 15.6% YoY. Premier Protein (~85% of BellRing Brands total revenue) grew 19.8% YoY, which came from large volume increases. Dymatize Nutrition was down 2.6% YoY, stemming from volume increases within international markets. Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. Believe it or not, a whole year has passed since I even mentioned M&A in a quarterly BellRing Brands content piece...but it's the perfect time to talk again about M&A and brand portfolio architecture is now for several reasons. Firstly (and most broadly), consumers can't seem to get enough protein. There's increasingly diverse consumer cohorts that possess a heightened awareness around the value of protein. Secondly (and related), that demographic diversity, being interested for different reasons, makes protein a battleground category as it proliferates across the entire grocery store. Thirdly, the Dymatize growth story from the last few years had allowed Bellring Brands to shift M&A needs from “must have” to “nice to have,” but that seems to be ending now. Additionally, a major convenient nutrition brand portfolio competitor (i.e. Simply Good Foods) just acquired the fastest growing protein RTD liquids brand (i.e. OWYN). And then finally, plant-based protein sales have again been strong…holding their own against milk-based counterparts because top products have advanced to a point where consumers feel they are near parity in terms of flavor and texture. So, what does this all mean? The same thing I referenced in 2021…that Bellring Brands needs to find a leading plant-based protein brand to fill a portfolio gap. I believe there are a few plant-brand protein brands that are focused on building their own core customer that's outside the typical natural channel shopper…with product and branding in line with conventional protein products. So, the best option to acquire right now for Bellring Brands would be Koia. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

In the supplement industry, Shawn has held the titles of Director of Research and Development for Dymatize Nutrition® and Chief Scientific Officer for BioTrust Nutrition®. In addition to these appointments, Shawn is a co-founder of the popular patented ingredients TeaCrine® and Dynamine®, which are featured or used in over 300 products worldwide. He also has worked on patents on exogenous ketones, glucose tolerance agents, and more as the founding partner of the World's Greatest Ingredients.Chapters00:00 Introduction and Shawn Wells' Journey08:02 The Importance of Human Connection14:53 Challenges and Rewards of Bringing New Ingredients to Market36:44 The Importance of Ergothioneine and Dihydroberberine57:55 The Future of Supplementation01:08:06 Leaving a Lasting ImpactRelevant links:Shawn's Website: https://shawnwells.com/ Join TRT FREE HERE: https://trtfree.com/ Check Out My Website For Coaching, Recommended Products and Much More:https://www.boostyourbiology.com/ Disclaimer:The information provided in this podcast episode is for entertainment purposes and is NOT MEDICAL ADVICE. The products presented and discussed in this podcast are explicitly only relevant to those who reside in the US. The statements and discussions held within this episode, are NOT approved by the TGA. If you have any questions about your health, contact a medical professional. This content is strictly the opinions of Lucas Aoun and is for informational and entertainment purposes only. It is not intended to provide medical advice or to take the place of medical advice or treatment from a personal physician. All viewers of this content are advised to consult with their doctors or qualified health professionals regarding specific health questions. Neither Lucas Aoun nor the publisher of this content takes responsibility for possible health consequences of any person or persons reading or following the information in this content. All consumers of this content especially taking prescription or over-the-counter medications should consult their physician before beginning any nutritional, supplement or lifestyle program. Hosted on Acast. See acast.com/privacy for more information.

If you get too close to the sun, you will burn. This is the recent story of Premier Protein. BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands had a strong 2024 Q2 with net sales reaching $494.6 million, which was up 28.3% YoY. Premier Protein (~85% of BellRing Brands total revenue) grew 33.8% YoY, which came from large volume increases. Dymatize Nutrition was up 4.6% YoY, stemming from volume and price increases. Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. As I've detailed in the past, Premier Protein has been partnering with the biggest and most reputable players in the industry to make large CAPEX investments…which has now given them a scalable, regionally diverse supply chain that will enable many years of robust growth. And you might be thinking, “what does that have to do with Premier Protein getting too close to the sun and getting burnt?” Well…generally speaking, business growth is a sign of success. However, when supply is still constrained, and demand is greater than expected…you can get yourself in trouble fast. This past quarter, Premier Protein tried to push the boundaries on promotional activity…and continue launching new flavors (that excite the marketplace), all without the needed retailer and internal inventory buffers. Because of that, Premier Protein likely will need to pull back on promotional activity in the second half of its fiscal year. I'd caution them to slow down a bit, rebuild inventory levels (with the production ramp up) and get ready for the 2025 “New Year, New You” period. Why? I think 2025 has an interesting setup brewing within the RTD protein beverages marketplace: (1) I believe there will be A LOT more brand competition within this protein category format (including Dymatize), (2) I believe mass and grocery retailers will start to give RTD protein beverages more placements outside of the typical healthy living/pharmacy space, and (3) all these activities will be blanketed with likely higher protein input costs. So, things should be fun to say the least! FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Premier Protein just confidently deployed a product strategy that could be key to its future growth…now it just needs to get the execution details right! BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands had a strong 2024 Q1 with net sales reaching $430.4 million, which was up 18.7% YoY. Premier Protein (~83% of BellRing Brands total revenue) grew 18.9% YoY, which came from large volume increases. Dymatize Nutrition was up 20.9% YoY also stemming from volume increases. Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. As I've detailed in the past, Premier Protein has been partnering with the biggest and most reputable players in the industry to make large CAPEX investments…which has now given them a scalable, regionally diverse supply chain that will enable many years of robust growth. And you might be thinking, “what does that have to do with Premier Protein deploying a new product strategy?” Premier Protein has dabbled in a seasonal flavor strategy (on and off) for years, but it's the recent Salted Caramel Popcorn launch that I believe signals that they're advancing into a more dynamic LTO flavor strategy. This “drop culture” mentality is used A LOT within the performance nutrition powders (and energy drinks), but never in the protein beverage space. Why? Well…Premier Protein isn't the only brand that has been dealing with manufacturing capacity constraints around aseptic low acid processing to produce RTD shakes over the last several years. That is an industrywide challenge…which means every other competitor doesn't have enough capacity for its already top-selling products, so they will continue being gun shy on launching new innovations (flavors or ingredient decks) when the format would the same. That then makes Premier Protein having enough manufacturing capacity to not only meet its expected growth, but allow for innovation aggressiveness, a competitive advantage. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and our unique voices to create purpose-driven business solutions, while being a positive force for change.   With a lifetime of experience on the client side of the table, Brad knows what matters to brands and marketers most, which led him to create Heart & Soul. Beyond that, he also recognizes many of the modern pain points both agencies and brands face, and that all actionable solutions must have a heartbeat and a conscience to truly make a difference.   He's now stepped out from established leadership roles in previous companies to infuse his entrepreneurial spirit into his clients, while helping challenger brands compete against legacy brands as well as market leaders.   A leading business executive across industries, Brad has a diverse track record of success leading some of the world's most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed.   Previously, he served in several client side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally.   Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, and was extended a fellowship by Thunderbird Graduate School of Management. He also attended executive education courses at Harvard Business School. Brad served as an advisor on the Pamplin School of Business at Virginia Tech for nearly a decade. He has also been involved in a significant number of community roles in Arizona, including Greater Phoenix Leadership (GPL) and the Greater Phoenix Economic Council (GPEC), as well as industry association boards (GMA, CHPA, CPC)

I've said it once and I'll say it again…it's crazy how the number one brand in the entire convenient nutrition category (e.g. Premier Protein) can still have so much untapped organic growth opportunity! BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Bellring Brands had a strong Q4 with net sales reaching $472.6 million, which was up 24.6% YoY. Premier Protein (~83% of BellRing Brands total revenue) grew 30.2% YoY, which came from mostly volume increases. Dymatize Nutrition was down just under 1% YoY stemming from a slight volume decrease. Moreover, I provide two deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Dymatize protein powders. In this quarter, BellRing Brands leadership decided to discontinue the operations of PowerBar in the North American market, but the company will continue offering the brand internationally. Finally, I explain several different growth opportunities that are untapped at Premier Protein. These include how operational improvements will create more revenue and my predictions that Premier Protein will start to diversify both its highly concentrated domestic sales channel mix (e.g. convenience stores) and geographical revenue mix. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

After another insanely positive quarterly performance, Premier Protein is now the number one brand in convenient nutrition, but it's a recent “under the radar” partnership announcement that has me thinking about a previous crazy prediction I made in early 2021. BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Bellring Brands had a strong Q3 with net sales reaching $445.9 million, which was up 20.3% YoY. Premier Protein (~80% of BellRing Brands total revenue) grew 19.9% YoY, which came from almost equal growth in volume and price. Dymatize Nutrition was up 32.3% YoY stemming from large volume increases. Moreover, I provide two deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Dymatize whey protein powders. I also explain why a recent expansion of the co-manufacturing network announcement with SunOpta should have you believing in my $2 billion prediction for Premier Protein. But you might be thinking...why is this important and how does a billion-dollar plus RTD shake product line, that's already the market leader, grow 100s of millions more each year to reach $2 billion in 2025? Few points to make here: (1) this additional manufacturing capacity helps them keep their full lineup of flavors on shelves…and more skus per store and larger TDPs generally equal higher sales. (2) delivering products more efficiently will create cost savings that can be reallocated back into growth activities like marketing. (3) the additional capacity will speed up company backstock replenishment again…which gives the sales and marketing teams more confidence to get aggressive on growth activities that increase velocity in the short-term. Finally, more manufacturing capacity allows for innovation aggressiveness when format would the same as top-sellers. What I mean by that is…if Premier Protein had a new plant-based protein innovation they believe is a winner, but no capacity for its already winning proven products…they would be gun shy on launching that. So, as you can see…there's A LOT more upside in the brand! FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

The gang's all here again…which should be huge news for Premier Protein heading into the back-half of its fiscal year. But as I normally do with my performance update content of publicly-traded functional CPG brands, I will use the recently filled earnings report, earnings conference call, and any relevant publicly disclosed news, in this case it's BellRing Brands (NYSE: BRBR) 2023 Q2 earnings release, to obviously update you on the performance of brands in that portfolio, but also use it as the backdrop to discuss market insights within the active nutrition formats of the liquids and powders. BellRing Brands is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. Bellring Brands had a strong 2023 Q2 with net sales reaching $385.6 million, which was up 22.3% YoY. Premier Protein (~80% of BellRing Brands total revenue) grew 26.2% YoY because it was able to exercise pricing power because of its strong brand equity in the inflationary market. Dymatize Nutrition was up 10.5% YoY stemming from price increases. Moreover, I provide two deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Dymatize whey protein powders. Finally, I explain why Premier Protein bringing back a collection of its slowest velocity SKUs speaks to the confidence that BellRing Brands leadership has in its production expansion plans. In the latest quarter, they saw double-digit production growth and expect to have incremental capacity in 2024 north of 20%. I've talked about this extensively in previous content, but the company has a plan they are executing on for additional supply which included adding capacity to existing co-manufacturing network, expanding the co-manufacturing network, and having former big poppa Post Holdings build an aseptic processing facility to produce RTD shakes. Additionally, the footprint in each of these new facilities is much larger and allows for a quicker ramp up in the case of adding more production lines. You might be wondering how a billion-dollar RTD shake product line, that's already the market leader, can grow 100s of millions more each year? Remember, for one…Premier Protein hasn't been able to do much marketing or pull any substantial promotional levers. Secondly, they didn't have their full lineup of flavors on shelves at most retailers until very recently. And finally, they're severely under-distributed in the grocery and mass channels. So, there's A LOT more upside in the brand, believe it or not…and that doesn't even consider Dymatize continuing its growth story. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Are the recent Premier Protein and Dymatize Nutrition product innovations enough or is it time for BellRing Brands to go M&A hunting in 2023? As I normally do with my performance update content of publicly-traded functional CPG brands, I will use the recently filled earnings report, earnings conference call, and any relevant publicly disclosed news, in this case it's BellRing Brands (NYSE: BRBR) 2023 Q1 earnings release, to obviously update you on the performance of brands in that portfolio, but also use it as the backdrop to discuss market insights within the active nutrition formats of the liquids, powders, and bars. BellRing Brands is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. Bellring Brands had a strong 2023 Q1 with net sales reaching $367.2 million, which was up 18.3% YoY. Premier Protein (~80% of BellRing Brands total revenue) grew 22.9% YoY because it was able to exercise pricing power because of its strong brand equity in the inflationary market. Dymatize Nutrition was up 2.5% YoY stemming from price increases. Moreover, I provide two deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Dymatize whey protein powders. Finally, I recall my previous comments and predictions from early to mid-2021 to explain the product innovation strategy at BellRing Brands that includes the breakfast occasion (e.g. Premier Protein cereal and Premier Protein frozen pancakes), nighttime occasion (e.g. Premier Protein Good Night), and plant-based protein (e.g. Dymatize Plant). FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Purchasing volume has fallen for both Premier Protein and Dymatize, yet total revenues for the brands keep climbing…what's going on here? As I normally do with my performance update content of publicly-traded functional CPG brands, I will use the recently filled earnings report, earnings conference call, and any relevant publicly disclosed news, in this case it's Bellring Brands (NYSE: BRBR) 2022 Q4 earnings release, to obviously update you on the performance of brands in that portfolio, but also use it as the backdrop to discuss market insights within the active nutrition formats of the liquids, powders, and bars. BellRing Brands is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. Bellring Brands had a strong 2022 Q4 with net sales reaching $379.2 million, which was up 11.5% YoY. Premier Protein (81% of BellRing Brands total revenue) grew 10.1% YoY because it was able to exercise pricing power because of its strong brand equity in the inflationary market. Dymatize Nutrition was up 31.6% YoY stemming from price increases. I also give some more detail later in the content about why both Premier Protein and Dymatize struggled with comparative volumes. Finally, I explain why the voluntary product recall, that was initiated by one of the company's contract manufacturers, might not be much of a problem to available supply and brand equity at all based on information that I found throughout the financial documents. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

When you reach for that bottle of vitamin C or fish oil pills, you might wonder how well they'll work and if they're safe. People take these supplements to make sure they get enough essential nutrients and to maintain or improve their health. But not everyone needs to take supplements.   Here with us today is Biochemist, Dietitian and Formulator, Author of The ENERGY Formula, and Founding Partner of Ingenious Ingredient LP., Shawn Wells. We talk about his book, what the acronym ENERGY stands for, and how it can help you become more productive daily. He also shares his recommendations for the best supplement and routines that can help you feel better each day and also betters your overall health.   Shawn Wells, MPH, LDN, RD, CISSN, FISSN, is a product formulator and expert in the fields of performance nutrition, longevity, fitness, and supplementation. He earned his master's degree from UNC-Chapel Hill, where he studied nutritional biochemistry with a minor in exercise science. Shawn is a Registered Dietitian with a decade of experience as a Chief Clinical Dietitian in hospitals and skilled nursing facilities. He is also a Certified Sports Nutritionist and has worked with celebrity clients and professional athletes.   On the road to being dubbed “The World's Greatest Formulator”, Biohacktivitst, and Keto Authority, Shawn faced and overcame significant obstacles with his own health—weight issues, depression, autoimmune conditions (Epstein-Barr, Fibromyalgia, and Chronic Fatigue Syndrome), two cervical discs replacements, and a pituitary adenoma, which is a type of brain tumor. They say everything happens for a reason, and in Shawn's case, his health problems led him down a winding path that required him to find science-based solutions, and they sparked his personal passion for biohacking.   In the supplement industry, Shawn has held the titles of Director of Research and Development for Dymatize Nutrition® and Chief Scientific Officer for BioTrust Nutrition®. In addition to these appointments, Shawn is a co-founder of the popular patented ingredients TeaCrine® and Dynamine®, which are featured or used in over 300 products worldwide. He also has worked on patents on exogenous ketones, glucose tolerance agents, and more as the founding partner of the World's Greatest Ingredients, LLC, alongside a team of PhDs and scientists.   Shawn also is the CEO of Zone Halo Research, a consulting group for supplement formulations, sourcing, manufacturing, marketing, and regulatory/compliance work.   Shawn proudly serves on the Journal of the International Society of Sports Nutrition (JISSN) editorial board, and he has co-written a chapter on creatine in the most recent ISSN textbook Sports Nutrition and Performance Enhancing Supplements. He was also named to the prestigious ISSN advisory board, as well as having received the honor of being named Fellow of the ISSN.   Learn more about Shawn at: Website: https://shawnwells.com/ LinkedIn: https://www.linkedin.com/in/ingredientologist/ FB: https://www.facebook.com/Ingredientologist/ IG: https://www.instagram.com/shawnwells   Grab a copy of his book: https://www.energyformula.com/ Show notes: [2:18] How did Shawn get into biohacking, health, and supplementation? [8:01] What is the ENERGY Formula? [8:47] Experiment [12:22] Nutrition [21:58] On Dihydroberberine [32:40] Exercise [34:27] Routine [35:05] Growth [37:03] Your tribe [41:11] What can he recommend on being mindful when eating and around routines [53:29] Where to find his book and learn more about Shawn [55:32] Outro   Links and Resources: Peak Performance Life Peak Performance on Facebook Peak Performance on Instagram

Will Dymatize have enough power remaining in its growth story to make up for some predicted Premier Protein headwinds from a product recall? As I normally do with my performance update content of publicly-traded functional CPG brands, I will use the recently filled earnings report, earnings conference call, and any relevant publicly disclosed news, in this case it's Bellring Brands (NYSE: BRBR) 2022 Q3 earnings release, to obviously update you on the performance of brands in that portfolio, but also use it as the backdrop to discuss market insights within the active nutrition formats of the liquids, powders, and bars. BellRing Brands is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. Bellring Brands had a strong 2022 Q3 with net sales reaching $370.6 million, which was up 8.2% YoY. Premier Protein (81% of BellRing Brands total revenue) grew 7.3% YoY because it was able to exercise pricing power because of its strong brand equity in the inflationary market. Dymatize Nutrition was up 16.8% YoY stemming from price increases. Finally, I provide some details around the Premier Protein voluntary product recall from its contract manufacturer Lyons-Magnus and explain if I think it will cause any long-term issues to the company's reputation and the reputation of the product in question. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Dymatize continues to carry the bigger heavier Premier Protein on its back, but are things set to change in the back-half of BellRing Brands' fiscal year? As I normally do with my performance update content of publicly-traded functional CPG brands, I will use the recently filled earnings report, earnings conference call, and any relevant publicly disclosed news, in this case it's Bellring Brands (NYSE: BRBR) 2022 Q2 earnings release, to obviously update you on the performance of brands in that portfolio, but also use it as the backdrop to discuss market insights within the active nutrition formats of the liquids, powders, and bars. BellRing Brands is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. Bellring Brands had a strong 2022 Q2 with net sales reaching $315.2 million, which was up 11.7% YoY. Premier Protein (81% of BellRing Brands total revenue) grew 6.5% YoY because it was able to exercise pricing power on the market. Dymatize Nutrition was up strongly at 54.9% YoY stemming from both strong volume increases and excellent pricing benefits. I'll update you on some additional strategic decisions on the Dymatize brand that should help further grow their ecommerce sales. Finally, I provide an update on the Post Holdings spin-off distribution and explain what that could mean for BellRing Brands. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Have you noticed the rocket ship that is the Dymatize Nutrition brand? If you are a hardcore sports nutrition consumer, I would guess you haven't and that's by design with the strategic shift that made a few years ago. In this latest episode, I'll utilize the recent BellRing Brands (NYSE: BRBR) earnings report, earnings call, and publicly disclosed news as the backdrop to discuss what it could mean to the overall active nutrition market in the liquids, powders, and bars formats. BellRing Brands is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice, which was previously wholly-owned by Post Holdings. We are in the midst of a health and wellness revolution that's pushing consumers to switch to quick and healthy meal options. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. Bellring Brands had a strong FY22Q1 with net sales reaching $306.5 million, which was up 8.5% YoY. Premier Protein (82% of BellRing Brands total revenue) grew 4.5% YoY off demand and pricing increases. Dymatize Nutrition was up strongly at 40.6% YoY stemming from volume increases and excellent pricing benefits. That being said, is it crazy to think that BellRing Brands could have actually grown quicker this quarter if it wasn't for supply chain shortages? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Is Post Holdings (NYSE: POST) bailing out its former wholly-owned Active Nutrition brand portfolio? BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, and Joint Juice. Consumers are looking to purchase better nutritious products and improve their overall health. The “COVID-19 Effect” created a huge sedentary period that consumers are now trying to fight back against. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. In this latest episode, I'll utilize the recent BellRing Brands earnings report, earnings call, and publicly disclosed news as the backdrop to discuss what it could mean to the overall active nutrition market in the liquids, powders, and bars formats. Bellring Brands had a phenomenal FY21Q4 with net sales reaching $340 million, which was up 20.3% YoY. Premier Protein (83% of BellRing Brands revenue) grew 18.2% YoY off strong demand and pricing increases. Dymatize Nutrition was up strongly at 41.3% YoY stemming from both extremely strong volume and pricing. That being said, is it crazy to think that BellRing Brands could have actually grown quicker this quarter if it wasn't for supply chain shortages? How can BellRing Brands overcome these supply chain challenges and create strong growth above analyst expectations in FY2022? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

EP #282 -This week on the podcast, I'm joined by Shawn Wells, the world's leading nutritional biochemist and expert on Health Optimization as we discuss Take Back Your Health and Energy. He has formulated over 500 supplements, food, beverages, and cosmeceuticals and patented 10 novel ingredients. Shawn is a co-founder of the popular patented ingredients TeaCrine® and Dynamine®, which are featured or used in over 300 products worldwide. He has held the titles of Director of Research and Development for Dymatize Nutrition® and Chief Scientific Officer for BioTrust Nutrition®. ‍In addition, he has worked on patents on exogenous ketones, glucose tolerance agents, and more as the founding partner of the Ingenious Ingredients, LP, alongside a team of PhDs and scientists. ‍Shawn is also the CEO of Zone Halo Research, a consulting group for supplement formulations, sourcing, manufacturing, marketing, and regulatory/compliance work. Shawn proudly serves on the Journal of the International Society of Sports Nutrition (JISSN) editorial board, and he has co-written a chapter on creatine in the most recent ISSN textbook Sports Nutrition and Performance Enhancing Supplements.   Learn More About Shawn Wells: Get Shawn‘s book “The ENERGY Formula” Follow Shawn Wells on Social media on Instagram, and Youtube.   Whether you are new to 'The Driven Entrepreneur' podcast or a recurring fan, please help out by subscribing to the show on Apple, Spotify, or Google, and leave us that 5-Star love and a quick review over at Apple Podcasts! Your support and your reviews mean a lot to me, and really help the show to reach more people. Plus, it provides me with valuable feedback, so that I can continue to bring value to you each and every week. I love hearing from fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.   Connect with Matt Brauning On Social Media: Follow Matt Brauning on Facebook, Instagram, and Youtube. Check out more on this podcast, PLUS subscribe to my other podcast “Speaking of Getting Booked” This one's for anyone who wants to get booked to speak. We interview people who book and hire speakers just like you, and share all their strategies for you to get booked!" mattbrauningpodcast.com Get a signed copy of my #1 Best-selling book, "The Firebox Principle" PLUS take the Firebox quiz FREE at: fireboxbook.com Want to sponsor the show? Email inquiries to: mattbrauningpodcast@gmail.com

About Brad Casper and Heart & Soul Marketing: Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and your unique voices to create purpose-driven business solutions, while being a positive force for change. With a lifetime of experience on the other side of the table, Brad knows what matters to brands and marketers most, which led him to create Heart & Soul. Beyond that, he also recognizes many of the modern pain points that both agencies and brands face, and that all actionable solutions must have a heartbeat & conscious to truly make a difference. He's now stepping out from established leadership roles in previous companies to pursue his entrepreneurial spirit while helping challenger brands compete against legacy brands and market leaders. A leading business executive across industries, Brad has a diverse track record of success leading some of the world's most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed. Previously, he has served in several client side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally. Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, where he continues to serve as an advisor on the Pamplin School of Business and Chair of the Student Engagement Committee. He has also been involved in a significant number of community roles in Arizona, and remains a Board member with the Greater Phoenix Leadership (GPL) organization. At Heart & Soul, our purpose is to help challenger brands find their way to human hearts and minds. We believe in using creativity and analytics to solve complex business problems and social challenges. We take great pride in thinking differently, pushing ourselves and our solutions to bring about change for our clients and for our company. It's the Heart & Soul of what we do. We are the fiercely independent boutique marketing agency fit for brands who want to transform. Contact us to see the difference Heart & Soul can make for your brand today. We work with market leaders and challenger brands to help them discover—or rediscover—their purpose, as well as what makes them stand out. We help them establish their vision, craft their story, and deliver it to real people in real time. And that gets real results. Heart & Soul is designed to be different and that's what clients love about us. We use truths that are human, creative that's culture shifting, and a media reach that's national, while still delivering personalized experiences. Bottom line, we help brands drive conversion through human connection. Plus, we break the agency mold by doing all of it quickly, efficiently, and affordably. We are a tight-knit tribe of die-hard storytellers, decorated with more than a century of combined local, national, and global expertise. Our fiercely creative, independent agency is strategically built for brands who want to transform.

Is it crazy to think that Premier Protein, with its approximately $1 billion in trailing 12-month revenue, might actually be in the early innings of its growth story? Bellring Brands had a phenomenal FY21Q3 with net sales reaching $343 million, which was up 68% YoY and 21% QoQ! Premier Protein (83% of BellRing Brands revenue) grew 65% YoY off strong demand and pricing increases. Dymatize Nutrition was up an astounding 99% YoY stemming from both extremely strong volume and pricing. That being said, why did BellRing Brands have this much quarterly growth?

The Energy formula helps you discover the 6 foundational pillars to cultivate a more caring, compassionate, connected, unified and purpose-filled life. Order Shawn Wells book, the energy formula here: https://www.energyformula.com/#buy Shawn Wells, MPH, LDN, RD, CISSN, FISSN is an expert in the fields of performance nutrition, longevity, fitness and supplementation. He earned his master's degree from UNC-Chapel Hill, where he studied nutritional biochemistry with a minor in exercise science. Shawn is a Registered Dietitian with a decade of experience as a Chief Clinical Dietitian in hospitals and skilled nursing facilities. He is also a Certified Sports Nutritionist and has worked with celebrity clients and professional athletes. On the road to being dubbed “The World's Greatest Formulator”, Biohacktivitst, and Keto Authority, Shawn faced and overcame significant obstacles with his own health—weight issues, depression, autoimmune conditions (Epstein-Barr, Fibromyalgia, and Chronic Fatigue Syndrome), two cervical discs replacements, and a pituitary adenoma, which is a type of brain tumor. They say everything happens for a reason, and in Shawn's case, his health problems led him down a winding path that required him to find science-based solutions, and they sparked his personal passion for biohacking. In the supplement industry, Shawn has held the titles of Director of Research and Development for Dymatize Nutrition® and Chief Scientific Officer for BioTrust Nutrition®. In addition to these appointments, Shawn is a co-founder of the popular patented ingredients TeaCrine® and Dynamine®, which are featured or used in over 300 products worldwide. He also has worked on patents on exogenous ketones, glucose tolerance agents, and more as the founding partner of the World's Greatest Ingredients, LLC, alongside a team of PhDs and scientists. Shawn also is the CEO of Zone Halo Research, a consulting group for supplement formulations, sourcing, manufacturing, marketing, and regulatory/compliance work. Shawn proudly serves on the Journal of the International Society of Sports Nutrition (JISSN) editorial board, and he has co-written a chapter on creatine in the most recent ISSN textbook Sports Nutrition and Performance Enhancing Supplements. He was also named to the prestigious ISSN advisory board, as well as having received the honor of being named Fellow of the ISSN. Follow Shawn on Social Media: Website: https://shawnwells.com/ Instagram: https://www.instagram.com/shawnwells/ Facebook: https://www.facebook.com/Ingredientologist/ Youtube: https://www.youtube.com/channel/UCWWgultg3iZLjT7MxHnOj9Q LinkedIn: https://www.linkedin.com/in/ingredientologist/ Twitter: https://twitter.com/Ingredientology Follow Head to Heart on social media: Podcast page: https://anchor.fm/head-to-heart1 Instagram: https://www.instagram.com/weareheadtoheart/ Facebook: https://www.facebook.com/Head-To-Heart-111053981031030/

It's Thursday and that means it's time for the REALEST TALK on the Internet, REAL TALK with Jimmy Moore. Join Jimmy today as he chats with Shawn Wells about his new book The Energy Formula. “It is problematic if you're overstressed. Even things that are positive stressors can be bad when we overload.” Shawn Wells Today, Jimmy welcomes back friend, biochemist, dietitian, and food supplement formulator Shawn Wells to talk about his brand new book THE ENERGY FORMULA. Shawn has written what Jimmy affectionately refers to as the “biohacking bible” as it is chock full of so much incredible information for people trying to optimize every aspect of their health–mind, body, and soul. Tune in as Jimmy and Shawn go over each of the major concepts in the book as represented by the acronym E-N-E-R-G-Y. This is a real MUST WATCH! Shawn Wells MPH, LDN, RD, CISSN, FISSN is the world's leading nutritional biochemist and expert on Health Optimization. ‍ Shawn has formulated over 500 supplements, food, beverages, and cosmeceuticals and patented 10 novel ingredients. Shawn is a co-founder of the popular patented ingredients TeaCrine® and Dynamine®, which are featured or used in over 300 products worldwide. He has held the titles of Director of Research and Development for Dymatize Nutrition® and Chief Scientific Officer for BioTrust Nutrition®.

Get ready to learn nutritional secrets with Shawn Wells!   Shawn Wells is a nutritional supplement formulator and leading expert in the fields of performance nutrition, longevity, fitness, and supplementation. He earned his masters degree from the University of North Carolina UNC Chapel Hill, where he studied nutritional biochemistry and exercise science.   Shawn is a certified sports nutritionist working with celebrity clients and professional athletes and a registered dietitian with a decade of experience as a chief clinical dietitian in hospitals and skilled nursing facilities. In the supplement industry Shawn has held titles like the Director of Research and Development for Dymatize Nutrition and chief scientific officer for my very own company, Biotrust Nutrition where Shawn has been with us for 6 years.   Perhaps most notably Shawn is the co-founder of the popular patented energy supplement ingredients Teacrean and Dienamine which are featured and used in over 500 different products worldwide.   Shawn is also the CEO of Zone Halo Research a consulting group for supplement formulations and manufacturing. And he proudly serves on the international society of sports nutrition editorial and advisory board. His recent book: The Energy Formula, 6 life changing ingredients to unleash your limitless potential is available on Amazon and Audible now.   More then anything Shawn is an amazing friend and all around incredible human being who is living a born to impact life firsthand, day in and day out.   In this episode, we discuss:   -The dangers of Processed Foods -What Sugar and Cocaine have in common   -The forgotten deadly sin   -How and why to take “exercise snacks” -How to unleash your limitless potential by practicing proper nutrition     And so much more.   Shawn’s story will inspire you, encourage you, and pull you even closer to living the life you were born to live ... don't miss it.   Even more, be sure to subscribe to the Born to Impact podcast to ensure you get notified as new episodes release each week!   After listening, please check out Shawn’s book The Energy Formula, 6 life changing ingredients to unleash your limitless potential on amazon, check out his website at: shawnwells.com, and visit his Instagram: @shawnwells

Bellring Brands (NYSE: BRBR) growth storm has further strengthened from the recent performance of Dymatize Nutrition, but what takes the active nutrition brand portfolio to the next level? BellRing Brands is a portfolio that owns a collection of convenient nutrition brands like Premier Protein, Dymatize Nutrition, Powerbar, Joint Juice, and Supreme Protein (recently shuttered), which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. In this latest podcast episode, I'll utilize the recent BellRing Brands earnings report, earnings call, and publicly disclosed news as the backdrop to discuss what it could mean to the overall active nutrition market in the liquids, powders, and bars formats. Because Premier Protein makes up 84% of the portfolio's total revenue, I'll dive deeper into that brand, but also provide more commentary on the turnaround story that's happening at Dymatize Nutrition. Finally, I run through the four strategic pillars of Bellring Brands that will unlock organic growth. Only time will tell how this plays out, but Bellring Brands will certainly be an interesting name to pay close attention to in the near-term.

                                    On this episode Siebe Van Der Zee speaks with Brad Casper and learns some valuable lessons. Brad tells us  that "The best way to predict the future is to create it", that "Your career is the sum of many micro careers" and that "Leadership is not a title" among others. Brad Casper Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and your unique voices to create purpose-driven business solutions, while being a positive force for change. A leading business executive across industries, Brad has a diverse track record of success leading some of the world's most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed. Previously, he has served in several client-side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally. Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, where he continues to serve as an advisor on the Pamplin School of Business and Chair of the Student Engagement Committee. He has also been involved in a significant number of community roles in Arizona and remains a Board member with the Greater Phoenix Leadership (GPL) organization. Lesson 1: Everyone is a brand…stand for something authentic and timeless 06m 19s. Lesson 2: Believe in yourself and your instincts 10m 05s. Lesson 3: Align your life mission with your professional one and live it fully 12m 49s. Lesson 4: Your career is the sum of many micro careers 16m 16s. Lesson 5: How one deals with failure rejection and disappointment is at least as important as how one deals with success 20m 17s Lesson 6: Leadership is not a title 23m 25s. Lesson 7: Never underestimate the importance of listening empathically & communicating inspirationally 26m 02s. Lesson 8: Treat everyone like you wish to be treated 28m 47s. Lesson 9: The best way to predict the future is to create it 32m 02s. Lesson 10: People may not remember what you said but will remember how you made them feel. 33m 34s

Shawn Wells, MPH, LDN, RD, CISSN, FISSN is a product formulator and expert in the fields of performance nutrition, longevity, fitness and supplementation. He earned his master's degree from UNC-Chapel Hill, where he studied nutritional biochemistry with a minor in exercise science. Shawn is a Registered Dietitian with a decade of experience as a Chief Clinical Dietitian in hospitals and skilled nursing facilities. He is also a Certified Sports Nutritionist and has worked with celebrity clients and professional athletes. On the road to being dubbed “The World's Greatest Formulator”, Biohacktivitst, and Keto Authority, Shawn faced and overcame significant obstacles with his own health—weight issues, depression, autoimmune conditions (Epstein-Barr, Fibromyalgia, and Chronic Fatigue Syndrome), two cervical discs replacements, and a pituitary adenoma, which is a type of brain tumor. They say everything happens for a reason, and in Shawn's case, his health problems led him down a winding path that required him to find science-based solutions, and they sparked his personal passion for biohacking. In the supplement industry, Shawn has held the titles of Director of Research and Development for Dymatize Nutrition® and Chief Scientific Officer for BioTrust Nutrition®. In addition to these appointments, Shawn is a co-founder of the popular patented ingredients TeaCrine® and Dynamine®, which are featured or used in over 300 products worldwide. He also has worked on patents on exogenous ketones, glucose tolerance agents, and more as the founding partner of the World's Greatest Ingredients, LLC, alongside a team of PhDs and scientists. Shawn also is the CEO of Zone Halo Research, a consulting group for supplement formulations, sourcing, manufacturing, marketing, and regulatory/compliance work. Shawn proudly serves on the Journal of the International Society of Sports Nutrition (JISSN) editorial board, and he has co-written a chapter on creatine in the most recent ISSN textbook Sports Nutrition and Performance Enhancing Supplements. He was also named to the prestigious ISSN advisory board, as well as having received the honor of being named Fellow of the ISSN. -- LINKS Website: https://shawnwells.com/ Book: https://www.energyformula.com/ -- Follow Shawn Wells Instagram: https://www.instagram.com/shawnwells Facebook: https://www.facebook.com/Ingredientologist/ Twitter: https://twitter.com/Ingredientology YouTube: https://www.youtube.com/channel/UCWWgultg3iZLjT7MxHnOj9Q Linkedin: https://www.linkedin.com/in/ingredientologist/ Pinterest: https://www.pinterest.co.uk/Ingredientologist/ -- SUBSCRIBE TO THE PODCAST: (Please feel free to give us a 5 star review as it helps with getting the word out, thank you!) iTunes: https://podcasts.apple.com/us/podcast/the-roots-of-success-podcast/id1357814847 Spotify: https://open.spotify.com/show/6isw9lx9NzpBnqWZIqYzxC YouTube: https://www.youtube.com/watch?v=DpQXCvgPu2Y -- FOLLOW NATE THE GREAT: Follow Nate on Instagram: https://www.instagram.com/natethegreat Follow Nate on Facebook: https://www.facebook.com/natethegreatpeterman Follow Nate on YouTube: https://www.youtube.com/natethegreatpeterman Follow Nate on LinkedIn: https://www.linkedin.com/in/nate-peterman-0944b1b5/ Follow Nate on TikTok: http://vm.tiktok.com/B2AYnC/ Follow Nate on Twitter: https://www.twitter.com/natetgpeterman Follow Nate on SnapChat: https://www.snapchat.com/natetgpeterman -- Hit that Subscribe/Follow button for more valuable content! --- Send in a voice message: https://anchor.fm/rootsofsuccess/message

This is the fiftieth anniversary of the very first cereal to be born out of a licensing agreement. The unique-at-the-time agreement between Post Holdings and the Flintstones owner created a cereal brand named after Fred and Wilma Flintstone's daughter Pebbles. What does this have to do with the legacy sports nutrition brand Dymatize Nutrition? I'll utilize the recent BellRing Brands (BRBR) 2021 fiscal year Q1 financial reports and publicly-disclosed news as the backdrop to discuss what that information could mean to the overall active nutrition market in the liquids, powders, and bars formats. I'll be again diving deeper into the Premier Protein brand that makes up 84% of the portfolio's total revenue, but I'll also provide more commentary than normal on the Dymatize Nutrition brand because of it's recent growth turnaround story. A big driver for this success in large retail channels could be attributed to the “Pebbles Effect”, as the Fruity Pebbles and Cocoa Pebbles Dymatize protein powder has been a major bright spot of the legacy sports nutrition brand. The recent growth of Dymatize allows Bellring Brands leadership to shift M&A focus from “must have” to “nice to have” in the short-term, thus giving them time to find the right targets. Only time will tell how this plays out, but Bellring Brands will certainly be an interesting name to pay close attention to in the near-term.

Premier Protein is once again ringing the sales bell after it rebounds from its first slip up as a publicly-traded company last quarter. Premier Protein is the key holding of the BellRing Brands (BRBR) portfolio that owns a collection of Active Nutrition businesses that also includes Dymatize Nutrition, Powerbar, Joint Juice, and Supreme Nutrition. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in the increased household penetration of RTD protein shakes that promote active lifestyles. I'll utilize the recent quarterly earnings report and conference call for BellRing Brands to update you on the growth of the portfolio's largest consumer brand Premier Protein. Additionally, I'll breakdown how the RTD protein beverage category, active nutrition powders, and protein bar formats are performing in the challenging retail environment stemming from COVID-19. I'll also share some news surrounding Dymatize Nutrition being consolidated and the closure of the Dallas facility. Finally, I breakdown the BellRing Brands 2021 outlook and explain why I believe M&A activity will be in their near-term future.

On this podcast episode, I use the BellRing Brands 2020 FYQ2 earnings report as the backdrop to explain is Premier Protein is perfectly positioned to take advantage of the uncertain COVID-19 retailing environment. BellRing Brands is a portfolio that owns a collection of convenient nutrition businesses, such as Premier Protein, Powerbar, Joint Juice, Supreme Protein, and Dymatize Nutrition and was previously wholly-owned by Post Holdings. I will further update you on the growth of Premier Protein RTD beverages in the face of the COVID-19 retailing environment. Alternatively, I cover how this reliance of protein RTD beverages could be a huge risk for BellRing Brands. I provide details on different sales metrics that and how new products are performing in the market. Additionally, I comment on their surge in digital sales. Finally, I chat about the Premier Protein positioning and if I think that growth will continue into the back-half of the fiscal year.

Coldstone Creamery ice cream flavored whey protein, Warheads flavored pre-workout, Swedish Fish flavored BCAAs, and the list continues to grow with sports nutrition brands using authentically licensed flavors in their products, but is that differentiation strategy about to get tougher soon?Recently, Post Holdings and Dymatize Nutrition (which Post Holdings owns through BellRing Brands) launched a Pebbles Cereal flavored protein that I believe changed the market dynamics of sports nutrition brands attempting to acquire licensing from other food/beverage IP owners. Find out why in this audio version of a recent episode of my popular Deep Dish CPG YouTube series.

Our second official podcast turned out to be one of the best we'll ever have, where Shawn Wells came on to discuss optimizing brain performance, which of course also includes nootropics! The Video: Optimizing Brain Performance with Shawn Wells https://www.youtube.com/watch?v=VO1Evdwr-s8 Listen to the Audio Version More about Shawn Wells Shawn Wells, who also goes under his personal brand of ZoneHalo (social media links below), is a scientist with a vast amount of knowledge in the fields of nutrition and supplementation, especially when it comes to blood sugar management, the keto diet, and nootropics. Shawn attended UNC-Chapel Hill, earning a Master's Degree in Nutritional Biochemistry with a minor in Exercise Science. Shawn's Credentials and History Shawn has several “letters after his last name” — he is a Registered Dietitian and Certified Sport Nutritionist (CISSN). He's held the role of Chief Clinical Dietitian with over a decade in nursing care. Now he runs Zone Halo Research while being the and is the former Chief Science Officer (CSO) at BioTRUST Nutrition, running R&D, Quality Control, and Regulatory departments. Previously, Shawn took his experience and passion to become Director of R&D at Dymatize Nutrition. Dymatize Nutrition, now owned by Post Holdings. Find Shawn on Social Media Twitter.com/ZoneHalo Facebook.com/shawn.zhr Instagram.com/ZoneHalo You can also head over to ZoneHalo.com.