Podcasts about look fabulous forever

In this episode, we spill the tea on how e-commerce has changed over the past two years. What's working, what's not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!Connect with Janis here: https://www.linkedin.com/in/janisthomasKey Takeaways:0:00 About Janis Thomas3:06 How E-commerce Has Changed In the Past 2 Years7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods11:18 How to Build a Lead Generation Campaign13:41 Where's AI Working & Not Working for Your Business?17:09 How Much of Your Business Is Adapting To the Future25:14 The Challenges In Business Right Now29:45 How To Talk To Your Customers37:33 How To Win With Youtube MarketingSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canvaJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Support the show

Hello and welcome to this week's episode of "Retirement Rebel". I'm Siobhan Daniels, and I'm thrilled to have you join me on this journey as we redefine what it means to embrace life after 60. Together, we'll explore the vibrant possibilities that life still holds for us, breaking away from the traditional expectations of retirement.In today's episode, I had the pleasure of speaking with Tricia Cusden, an inspiring woman who launched her own makeup range, Look Fabulous Forever, at the age of 65. This episode is especially relevant for you if you're at a point where you're questioning your purpose and direction post-retirement. Tricia candidly shares her own existential crisis and how it led her to pursue a passion that not only fills her life with purpose but also empowers other older women to embrace their beauty with confidence.We dive into the challenges and triumphs that come with ageing, offering insight into how important it is to remain curious and passionate about life. For anyone who's felt marginalised or voiceless as they approach their sixties, our conversation offers a fresh perspective on how to reclaim your narrative and see ageing as a time of potential rather than limitation. It's all about living boldly, cherishing our laughter lines, and defying societal expectations.So, as you listen, think about how you can apply these empowering messages to your own life. Let Tricia's story inspire you to seize new opportunities and explore passions you may have set aside. Thank you for being a part of our rebellious tribe, and I hope you enjoy this enlightening episode. Let's get started on redefining what retirement looks like for you.Key Points:00:00 - Embracing Entrepreneurship at 65 In this episode of "Retirement Rebel," I'm chatting with Tricia Cusden, a remarkable woman who decided to redefine her life by launching her own makeup range, Look Fabulous Forever, at the age of 65. We dive into her journey, discussing the existential crisis she faced in her sixties and how it led her to create a successful business.01:43 - Empowering Older Women Tricia shares her passion for empowering older women. Through her makeup and skincare range, she addresses the lack of suitable products for mature skin, shifting the narrative from anti-ageing to embracing our years with pride. We discuss her distaste for the beauty industry's focus on youth and how she's challenging those norms.03:39 - Finding a New Purpose in Life As women often experience existential questions in their sixties, Tricia reflects on how she navigated this phase. She talks about her leap into the business world from a background in management training and coaching, driven by her love for makeup and entrepreneurial spirit.10:04 - Celebrating Pro-Ageing A significant part of our conversation centres around Tricia's pro-ageing philosophy. She passionately advocates for celebrating laughter lines and wisdom gained over the years, rather than succumbing to societal pressures to remain perpetually youthful.16:44 - Challenging Ageism and Finding Voice We explore how Tricia navigated potential age-related challenges when starting her business. Her story serves as an empowering example of how age can be a strength rather than a barrier, providing reassurance to many who feel sidelined as they grow older.27:58 - The Joy of Lifelong Learning Tricia's zest for life doesn't stop at business. She shares her dedication to staying mentally and physically active by learning new skills and embracing travel. Her stories of solo adventures and newfound hobbies offer inspiration for leading a vibrant life post-60.35:41 - Staying Curious and Engaged The conversation highlights the importance of staying curious about the...

Episode summary: In this conversation, Janis Thomas, Managing Director of Look Fabulous Forever, discusses the importance of catering to a mature audience in the beauty industry. She shares insights on the brand's mission to celebrate mature beauty, the challenges faced by older consumers, and the need for representation in marketing. Janis emphasises the significance of building knowledge about customer needs, the role of educational content in engaging customers, and the impact of user-generated content in fostering community. The discussion also touches on effective marketing strategies that prioritise customer journeys and trust-building. Janis also shares insights on driving repeat purchases, the significance of customer acquisition strategies, and the role of educational content in enhancing user experience. The episode then explores the impact of quizzes on customer engagement, the importance of personalisation in the shopping journey, and the four pillars of customer loyalty that go beyond traditional discount strategies. Key takeaways: Authenticity in branding is crucial for customer trust. Customer feedback is integral to product development. Educational content is key to customer engagement. User-generated content helps build community and trust. Diversity in marketing teams is essential for representation Understanding customer journeys enhances marketing effectiveness. Quizzes can serve as valuable tools for customer engagement. Personalisation should cater to both new and returning customers. Community building fosters customer loyalty and advocacy. Variable rewards can create excitement and engagement. True loyalty is built on relationships, not just discounts.

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They're a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they're serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they're currently doing millions a year, and working towards double figure millions. In this episode, we discuss: How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience The secret to building a lean, high-impact in-house creative team Why experimentation is the key to digital advertising success How tailoring ads to unique customer needs can unlock new markets Dive in: [07:19] Agency handles account admin; brand manages budgets. [09:57] Increased creative volume reduces fatigue, boosts performance. [15:42] Community self-runs, shares content; fosters discussions, UGC. [17:27] Creative processes have become more streamlined, inclusive. [21:53] How is in-house sign-off process managed? [25:27] Experimentation is crucial for continuous marketing success. [29:08] Insider Tips from Janis! Find the notes here: https://keepopt.com/239Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

You are listening to a milestone episode – eCommerce MasterPlan's episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:“what's your top tip to make an eCommerce store more profitable?” Here's our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Playbook, Lucy Jeffrey from Bare Kind Socks, Christine Nicholson, The Exit Readiness Expert, Jaye Cowle from Launch, James Gurd, Digital Juggler Ltd., Gary Amstutz from RubberStampSA, Adam Bastock, Small99 Kathleen Sullivan Garman, SullyGarman & Associates Steven Sashen from Xero Shoes Anthea Morris, Better2Know Kristian Hansen from Slø Alison Metcalfe, Alison Metcalfe Ltd., Kunle Campbell from 2x eCommerce Janis Thomas, Look Fabulous Forever, Izabela Russell from Music Radio Creative, Luke Carthy, eCommerce Consultant, Patricia Callwood from True Serenity Tea, Laura Riches, Laylo, And Ben Dreyer from Boden! It's the episode you've been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more. Full episode notes here: https://ecmp.info/500Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They're a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they're serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they're currently doing millions a year, and working towards double figure millions. Hit PLAY to hear: The importance of public speaking in business Why you need to overcome your fear of public speaking Where to start your speaking journey Practical tips to prepare for your speaking gig Crafting your message and practicing your delivery Key timestamps to dive straight in: [04:22] Public speaking requires practice and training. [07:06] Start with your passion, genuine enthusiasm, expertise not necessary. [11:49] Network at events, build LinkedIn profile. [15:15] Prepare, know your content, pitch confidently. [17:01] Structure helps, no script, rehearse after drafting. [21:23] Prepare for presentation with personal methods/questions. [22:50] Understanding what audience and organizer want is key. [34:13] Prepare answers, involve audience, prime for questions. [35:23] Listen to Janis' Top Tips! Full episode notes here: https://ecmp.info/496Contact SHOPLINE >>> https://ecmp.info/shopline Be part of Episode 500 >>> https://ecmp.info/500 Be part of our episode 500 celebrations... https://ecmp.info/500Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Today we meet Tricia Cusden, founder of Look Fabulous Forever.Frustrated with the lack of conversation around good quality products available for mature skin, the now 75-year old launched cosmetics company Look Fabulous Forever in 2013, working alongside her two daughters Anna and Suzy.She and Anna discuss the inspiration behind the company, navigating the world of e-commerce while also running a manufacturing business and the secrets to working harmoniously with her children.She says: "I launched the company with no great targets in mind, but I wanted to see if I could do something with this money. It was much more interesting than shoving it in a pension and I wanted to get out there, meet new people and have a more interesting life."CreditsPresenter: Éilis CroninProducer: Til OwenArt direction: David Robinson Hosted on Acast. See acast.com/privacy for more information.

Every January, we come up with an episode that serves as your comprehensive guide to achieving success.This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:Emily Long from Genie Goals,Rosie Bailey from Nibble,Kathleen Sullivan Garman from SullyGarman & Associates,Peter Beckman from Treyd,Anita Kulkarni from SHOPLINE,Dave Smallwood from Super Payments,And Janis Thomas from Look Fabulous Forever.Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more.Access our notes via https://ecmp.info/474Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!If you are looking to grow your brand's social media presence to scale your business, this episode is not to be missed!Key Takeaways:0:00 Intro1:19 About Janis3:40 What channels Look Fabulous Forever are using & why7:26 How to grow your social channels10:10 Finding out what content to create12:10 The stats to look at when analysing content16:22 How to create an engaging customer survey19:27 Converting followers into customers24:30 How to allocate budgets for different stages of the marketing funnel34:06 How to use CRM and the data40:17 The future of Social Media Marketing for Look Fabulous ForeverJanis Thomas - https://www.linkedin.com/in/janisthomas/Look Fabulous Forever - https://www.lookfabulousforever.com/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.In this episode we discuss:The key considerations and challenges in choosing the right platformTreating all participants equally in a customer communityOvercoming the negative perception of FacebookHow to enhance your products and services from community feedbackHow to not be overly-commercial in your community messagingJoin our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Two fresh angles that speak to the developments in multichannel retail - changes in formats, product, audience engagement and business models. Our first guest, Charlotte Fairbairn, talks us through the model of MyWardrobeHQ, the luxury-rental-subscription-white-label genre-defying multi-hyphenate business that's carving a new path for fashion brands in the re-commerce, circular economy. We learn from Charlotte some of the operational and business challenges they've overcome in their journey, as well as some choice insights on what it takes to create circular commerce with your customer. Janis Thomas of Look Fabulous Forever gives us a new look on cosmetics as she explains the brand's genesis, founded for the specific needs of older skins. We hear how a start-from-scratch tale of needs analysis, product development and market creation started with the founder, along with how the business grows its base. Along the way we delve into Janis' career and learn that nothing's new in the world of subscription commerce (or rather, that she was pioneering approaches way before we were reporting on them!). This recording is also a welcome to the studio to Georgia Scott, my co-host from Adobe. Georgia settled immediately into the studio and we'll do a 'behind the scenes' chat with Georgia over the summer, including perhaps that our first event partnership was over a decade ago at the British Embassy in Paris...  Welcome Georgia to the series! --  Run time: 52 minutes INFORMATION: [

Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy. In this episode... Janis' Background Why Older Consumers are a Goldmine in the DTC Market Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels Thriving in Tough Times: How to Build a Resilient Brand During a Recession Overcoming the Hurdles of a Long Sales Journey Unlocking Your Business's Potential: The Power of a Culture of Continuous Improvement

In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever!In this episode Nick and Janis discuss what channels they use for retention,  what stops you retaining customers, how to scale up and much more.Let us know what you think of this episode!This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.comSupport the show

Retail businesses must adapt across multiple dimensions to survive and thrive in our tough business environment.But to succeed, these change programmes must go hand-in-hand with a culture of continuous improvement that drives the best commercial and customer outcomes.Tune into our conversation with Janis Thomas, ecommerce and marketing director at Look Fabulous Forever, as we explore:Why continuous improvement is key to the retailer's business optimisation effortsHow Look Fabulous Forever established a hyper loyal customer baseHow to codify culture and values to ensure action and meaningful business outcomes

Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They're a UK DTC brand selling globally to customer base often ignored by the DTC world, who they're serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they're currently doing millions a year, and working towards double figure millions. We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value, You Tube marketing, listening to your customers effectively AND CRO! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Marketers often exist within a bubble that messes with their perception of their audience. They build ideas about their customers based on their own desires and preconceived notions about different segments, thinking that older audiences are slow and don't engage with brands online. That an instant conversion is always a win. And, most dangerously, that everyone looks and acts like them.This is based on ego, not data, and is totally F*cked. But how do you move away from comfortable ideals and begin to engage with your audience in a way that drives higher lifetime value by embracing their diversity and changing behavior?Join me, Siobhan Solberg, and my co-host Russell McAthy as we speak to Janis Thomas, Ecommerce Marketing Director of Look Fabulous Forever and ex-Marketing Director at Birchbox, about everything from marketing Playboy to young men to marketing make-up to post-menopausal women.In this episode:Granular customer data that tracks journeys helps businesses attract the right sort of customers that stay long term.Content that doesn't drive instant conversions is still a valuable part of the customer journey and can drive higher retention.Businesses should look to shift from the short-term goal of instant conversion to lifetime value. Customers that take more convincing often leave later on.Representation and accurate portrayals of real people are key when marketing to underrepresented audiences like post-menopausal women.Older audiences may take longer to make decisions and convert but are willing to push through longer page load times.While older audiences may have lower expectations of side speed and load time, it is important to give them the best possible experience in return for their loyalty.Looking at customer data can help e-commerce marketers avoid the common pitfall of believing their customer looks and acts like them.Talk to and listen to customers to get the most valuable behavioral insights via Facebook groups and research.Over 65s is one of the fastest growing markets, and their experiences should be invested in rather than only chasing Gen Y and Z.Continually learning about marketing and evolving technologies helps marketers understand their customers' journeys better and create consistency.There are company-wide benefits of engaging with marketing teams across the business and learning from each other's work.Creating a culture where everyone can submit ideas for optimization invites ideas from people without set assumptions. Mixed ability groups create better results.Brands have a duty to support their customers through the difficult periods of life.Mentoring is important for women to take the next step up in their careers, and encourage more to consider where a board role may fit in their careers.Mentors have just as much to gain from the two-way relationship as mentees.Resources:Janis on LinkedInPublic speakingRob Jackson's WYK DigitalLook Fabulous Forever

Your host, Samir ElKamouny, talks with Janis Thomas of Look Fabulous Forever. Look Fabulous Forever wanted to create products specifically formulated to enhance the beauty of older faces. They also wanted to celebrate age rather than promoting anti-aging in all of their video makeup tutorials for older women, and our photographs To learn more about Janis' work, visit https://www.lookfabulousforever.com/ (https://www.lookfabulousforever.com/) If you'd like to be a guest on Ecom Growth Leaders, click https://go.ecomgrowthleaders.com/podcast-guest (HERE)

Janis Thomas, e-commerce & marketing director, Look Fabulous Forever joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the increase of mobile shopping in the UK; the rise in cost of streaming service subscriptions; and the introduction of advertising to Netflix's business model.

I'm so grateful to all my guests that have generously shared their stories on the podcast this year. All 26 women brought a different story to the show and offered inspiration, some midlife food for thought and have kept me feeling motivated during this difficult year. Reflecting on the year I wanted to share some of those conversations that have stayed with me throughout the year. · Ep.62 Queen of podcasting with Anna Parker Naples · Ep.70 What's Your Why with Amy Rowlinson · Ep. 64 with Olympian, Life Coach, Mentor and trainer Michelle Griffith Robinson · Ep.67 What if I don't know what my passion is? With Margaret Shenken · Ep.78 Look Fabulous Forever with Tricia Cusden · Ep.74 What's Your Story with Jo Swann, Chocolate PR. · Ep.68 Let's talk about money with successful businesswoman Lisa Johnson · Ep. 76 Why representation matters with Eleanor Mills · Ep. 65 Body Confidence with Astrid Longhurst · Ep.87 Body Confidence and Boudoir with Jane Earnshaw, Chique studios. · Ep. 84 Living life to the full, with Julie Kelly I'll be back in the new year but in the meantime.. Keep being fabulous x (Music credited to Scott Holmes- By Big Adventure) --- Send in a voice message: https://anchor.fm/outofthebubble/message

I’ve had the pleasure of interviewing twice now and I still get excited and inspired by her story. Tricia Cusden is the founder of Look Fabulous Forever, an award-winning makeup and skincare brand with a range of products specially formulated for older skin. The brand is proudly pro-age - it's Tricia's belief that age is no barrier to looking and feeling fabulous. She founded the business at the age of 65 having become disillusioned with buying makeup that no longer worked on her older skin and by the anti-ageing language of the beauty industry. In 2013, she took a leap of faith and launched LFF as a face to face social selling business. Thanks to two YouTube videos she posted showing the products being used on older women, she soon changed direction and became an ecommerce brand. She now has over 100 tutorials on YouTube with over 7 million views between them and in 2018, she wrote a book, Living the Life More Fabulous - a guide to beauty, style and empowerment for older women. She also works with her two daughters, Anna who is the managing director and Suzy who is LFF's operations director. Subjects covered- · Ditching retirement life · Ageist society · Inspiration behind Look Fabulous Forever · The power of make up · Building a community · The highs and lows of starting a business · A trip to the Oscars · Ageism in the beauty industry · Pro-ageing · Life in lockdown and Tricia’s Super Troopers · Make up tips for ageing skin To find out more please visit- www.lookfabulousforever.com Facebook - lookfabulousforeveruk Instagram - @lookfabforever Twitter - @lookfabforever YouTube - Tricia Cusden Don't miss any of the inspiring Out of the Bubble women, you can go and subscribe at www.rachelperu.co.uk and come and say hello on Instagram! I'll be back next week but in the meantime ..... Keeping being fabulous Rachel x (Music credited to Scott Holmes- By Big Adventure) #outofthebubblepodcast #stepoutofthebubble #personaljournals #sharingstories #inspiringwomen #celebratingmidlife #womensupportingwomen #proageing #makeup #lookfabulousforever --- Send in a voice message: https://anchor.fm/outofthebubble/message

This week's episode features the incredible Tricia Cusden. I don't say this lightly when I say that these episodes are the reason I started this podcast. She is the perfect example that it is never too late to start over and live the most full-life possible. If you can get out of your own way, there is so much more that you are capable of than you let yourself believe. Tricia started out her career as a stay-at-home mom to her two daughters. When her daughters got older, she went back to university and got her degree at 38. She then began a career as a management training consultant. After working for a company for 10 years, she jumped into entrepreneurship and ran her own consultancy until she was 64. After 26 years in that career, Tricia closed down her business in order to help with the care of her granddaughter, who had been born with a rare chromosomal disorder. At 65, when her granddaughter had improved and had other help, Tricia decided she needed a new project. She had always loved make-up and saw a huge gap in the market for aging women. Without any experience in the field, she set out to start her own beauty line with Look Fabulous Forever. What has happened in the 7 years since she launched the brand is just incredible. She has built a business that both her daughters now work in, written a book, attended the Oscars, created a large following, and so much more. She's such an inspiration to me and so many others.

Many women feel they are ignored by the larger economy after they reach a certain age, and some of them aren't willing to accept that. Tamasin Ford speaks to Bonnie Marcus, host of the Badass Women at Any Age podcast, who explains how women over 60 can deal with the double-whammy of sexism and ageism in business. Meanwhile, Tricia Cusden tells us about how she started up the cosmetics retailer Look Fabulous Forever - a business run by and for women in their older years. And Ruth Saunders, author of Female Entrepreneurs: The Secrets of Their Success, explains why the larger business community would be smart to think more about older women in the economy. Producer: Frey Lindsay (Picture: Older woman looking fabulous; Credit: Getty Images)

Shirley Ballas finds out how to make the big switch! Many people have questions about how to make the leap from work to retirement without a bump. How do you get the balance between rest and play right? And how can you adapt your relationships and routines? Shirley’s guests talk about their experiences of making the move, and the questions that cropped up along the way. Then Entrepreneur Tricia Cusden of Look Fabulous Forever shares her inspiring story of starting a business later in life, whilst Emma Byron shares her insights as Legal & General’s Managing Director of Retirement Income. See omnystudio.com/listener for privacy information.

Could you work with your family? Tricia Cusden, Anna Cusden and Suzy Stern are the mother and daughters team behind beauty brand Look Fabulous Forever. They talk to Viv Groskop about boundaries, communication, the trick to grabbing an audience by the first impression - and why you must never say hello-my-name-is... Do check out Look Fabulous Forever, and Viv's new book Lift as You Climb

Liz is joined by Tricia Cusden, the 70 year old makeup queen with more than 4 million views on YouTube. Tricia is working to challenge the stereotypes around ageing and is giving the younger bloggers and vloggers a real run for their money.You can find the show notes at https://lizearlewellbeing.com/ep-48-look-fabulous-forever-tricia-cusden/. See acast.com/privacy for privacy and opt-out information.

Living longer and healthier means embracing a third chapter in life as “fabulously” as possible, says Tricia Cusden, a former management training consultant who has built a successful new business, in her late 60s. When she and her daughters sat down for dinner in Los Angeles last week, they had to pinch themselves, after realizing they were living Tricia’s dream. Five years ago, instead of retiring, she launched Look Fabulous Forever, a makeup brand designed for women aged over-55. It has grown into a multi-million pound family business, with millions of YouTube views for makeup tutorials. Promoting Tricia’s product range in Hollywood is a surreal highpoint in the London businesswoman’s inspiring journey. She is also the author of Living the Life More Fabulous, a guide to “feeling great whatever your age." In this LLAMA podcast interview Tricia explains her belief that we should “go into a period of renaissance rather than retirement,” and feel younger as we explore new adventures, later in life.

Amber Hurdle interviews Tricia Cusden, founder of Look Fabulous Forever, and a grandmother who is frankly doing online marketing better than you! Tricia shares her business success tips and video marketing experience that you can apply to your Bombshell Business.