Winning With Shopify

From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts!This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store.In this episode, you'll learn:Key wins for your Shopify marketing and operationsHow to grow your Shopify store more quickly and profitablyHow to learn from other brands' mistakes and drive smoother growth for your Shopify store0:00 Customers Buy Trust, Not Just Products2:19 The Most Important Sale You're Not Focusing On4:38 How to Source & Launch Your First Product From Scratch7:31 How TaxCloud Saves Brands Thousands in Sales Tax Filings11:38 How to 5X Your Discount Code Usage (Seguno)13:59 Pure Wholesale to E-Commerce in 4 Months16:09 Making a Profit With 27 Hands on Every Garment in DublinWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.Seguno: Shopify Email MarketingListeners receive a free customer analysis and strategy session with an email expert.https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEOListeners receive 15% off Yoast for Shopify and WordPress with the code WWS15.https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp.https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding.https://taxcloud.com/winning

Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In this episode, you'll learn: - Choosing the right Shopify apps for your store - Avoiding Shopify apps that will ruin your customer experience- How to test if you've got a good Shopify app or the wrong one 0:00 - The Top 10 Most Installed Shopify Apps 2:45 - Should You Use the Most Popular Shopify Apps or Stand Out Differently?3:48 - Difference Between Built for Shopify Apps and just another Shopify app4:34 - 5 Things to Look For in a good Shopify app10:08 - 5 Red Flags to Avoid in a bad Shopify app13:04 - Don't Use an App When a Simple Piece of Code Will Do16:10 - The Controversial Truth About Per-Transaction Shopify App Pricing19:00 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale- How to nail the aftersales process- Shopify marketing done properly Timestamps0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify1:46 - Shopify After Sale Matters More3:16 - The Lost Of First Shopify Customer6:48 - How JoyT5 Started on Shopify8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity33:21 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience. Struggling with suppliers and stock issues? Struggle less with lean dropshipping on Shopify. In this episode, you'll learn: - How brands are leveraging dropshipping for faster growth- Learn how your Shopify brand could scale faster without stock headaches, and easily test new product ranges. - Stop spending months, some times years, trying to get hold of the right stockTimestamps:0:00 Why Every Shopify Dropshipping Is For Every Brand 1:04 Reason #1: Sister Products & Filling Seasonal Gaps With Dropshipping3:02 Reason #2: Test New Shopify Products Without Spending a Penny4:25 Reason #3: Avoid Stocking Bulky & Big Ticket Items5:40 Reason #4: Partner Brand Collaborations via Dropshipping7:35 How Big Brands Are Already Using Shopify Dropshipping9:01 The Smart Way to Consolidate Drop Ship Orders Into One Package11:19 How to Build a Seamless Customer Experience With Multiple Suppliers16:31 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the UK, servicing brands all over the world. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app. Check out the app here: https://www.seguno.com/bulk-discount-code-botIn this episode, you'll learn: - Learn how to maximise revenue, like other brands, with your Shopify discount code strategy- Understand how brands use codes in your specific segments - Stop having generic codes shared all over the internet, decreasing your margins and stopping orders from happening 0:00 - Intro2:25 - Relationship-Based Discounts on Shopify vs Seasonal Discounts5:05 - Finding the Sweet Spot7:12 - What's the Right Shopify Discount Percentage?11:06 - Unique Discount Codes on Shopify & Why Do They Matter?13:14 - How to Boost Shopify AOV by 260% With One Simple Code Tweak19:47 - Only 4% of Shopify Brands Are Segmenting Discounts25:25 - Percentage Off vs Amount Off30:16 - OutroThe Winning With Shopify podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn: - Things you need to change today to maximise Shopify SEO- The latest Shopify SEO strategies to boost revenue for your store- Shopify apps than can support your Shopify store's SEO growth0:00 Intro1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs 5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO 10:23 - Benefits, Use Cases & Results Pages For Boosting SEO 13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO 16:12 - OutroThe Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand. From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn: - How to thrive in both direct-to-consumer and wholesale- Shopify setup, Shopify apps and Shopify marketing- Creating a 7-figure store from the ground upTimestamps:0:00 Intro0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify3:22 The COVID Pivot To a Shopify Setup7:31 The Quality Behind Every Garment10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)13:25 Bringing Production Back to Ireland & How It Changed Everything19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value28:10 How Getting Featured in TV Shows Drove Organic Growth37:18 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time. Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn: - The secret 8 strategies that generate ecommerce growth for brands- Hidden opportunities to scale up your Shopify Store setup and performance- How to protect Shopify product margins whilst growing 0:00 Introduction – Winning With Shopify Podcast1:15 The Dangerous Mistake of Relying on One Marketing Channel4:00 Paid Ads vs Organic Growth: Why You Need Both6:15 The Hidden Revenue Opportunity Most Brands Ignore8:25 How to Win Back Customers Who Stopped Buying10:45 Why Great Products Still Fail (And How to Fix It)13:00 Turn Existing Customers Into Your Best Sales Team15:00 The Profit Margin Strategy That Fuels Faster Growth17:00 Building a Business That Doesn't Depend on One Person18:30 The 8 Growth Strategies Every Shopify Brand Needs19:48 Final ThoughtsWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands.As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively.Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth.Timestamps:0:00 Intro1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale6:23 The $40,000 Cable Bullet Case Study8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't10:13 When Should Shopify Brands Start Thinking About Sales Tax?12:04 Sales Tax for Subscription Businesses: What You Need to Know16:29 Almond Cow Case Study: 70% Less Time Spent on Tax19:10 OutroEXCLUSIVE WWS OFFERSGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-s... Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-... Join the bootcamp and elevateyour inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-... Follow us on socials:   / winningwithshopifypodcast     / winningwithshopify      / @winningwithshopify   Join our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational ScaleEmily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity!Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand. In this episode, you'll learn:• How to scale an artisan food business without compromising quality• The operational and fulfilment systems needed to support rapid growth• How branding, packaging, and customer experience drive repeat purchases• The role Shopify and ecommerce technology played in scaling the business• Lessons from managing demand spikes, supply chain challenges, and nationwide expansion00:00 Introduction02:10 The Origins of Cutter & Squidge04:35 Scaling Handmade Production07:50 Ecommerce Fulfilment and Logistics10:15 Building a Memorable Food Brand13:40 Managing Supply Chain Challenges16:05 Using Shopify to Support Growth18:30 Navigating Rapid Growth During Covid22:15 Marketing Strategies and Customer Retention25:50 Wholesale Growth and Retail Partnerships29:20 Expanding from Local to Nationwide32:45 Handmade Production vs Automation36:10 Forecasting, Planning and Technology39:30 Customer Feedback and Product Development42:00 Seasonal Campaigns and Gifting Opportunities44:20 Lessons for Ecommerce Entrepreneurs46:00 Connect with Cutter & SquidgeWebsite:https://www.cutterandsquidge.comInstagram & TikTok:@cutterandsquidgeWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday.Sponsors:Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15:https://yoast.com/winningwithshopifyTaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more:https://taxcloud.com/summerSeguno – Get 20% off your first three months of email marketing with code WWS20:https://www.seguno.com/winning-with-shopifyBrightpearl – Join the bootcamp and elevate your inventory management:https://info.brightpearl.com/winning-with-shopifyFollow Winning With Shopify:Instagram: @winningwithshopifyYouTube: @winningwithshopifyNewsletter: https://wwspodcast.comPowered by https://spec.digital/Interested in sponsoring the show?https://wwspodcast.com/pages/sponsorship

In this week's Tuesday Teabreak Talks, we're diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it.From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We're also taking a look at Sidekick's newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward.But here's the important part: while the tech is impressive, AI is still just a tool. It can't think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out. AI can only work from what it's been taught, shown, or told.So if you've built a unique business with personality, originality, and real human connection - keep being unique. That's still your biggest advantage.Want to work with Nick? Reach out here https://spec.digital/

In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most Shopify brands are leaking revenue because they're getting the simple stuff wrong.In this week's Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover.We cover:• Why Shop Pay should probably already be enabled• The hidden SEO and UX issue with /collections/ URLs• How stronger guarantees increase conversion confidence• Why charging for returns might be costing you more than you think• The importance of testing changes properly instead of “just doing stuff”Small changes. Big impact.If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let's have a chat https://spec.digital/

In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers!This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and building long-term customer relationships.Guests:John Roman – BattlBoxWebsite: https://www.battlbox.com/Ben Holland – Good RanchersWebsite: https://www.goodranchers.com/What you'll learn:- How BattlBox built a 70% subscription-based business- How Good Ranchers scaled to 63,000+ subscribers- Why product quality beats retention hacks- How to grow ecommerce without relying on Meta ads- Why LTV matters more than one-time sales- How to reduce churn and win back customers- Why subscription tech should be seen as a value driver- How influencer and podcast marketing can build trust fastKey Takeaways:00:23 Growing E-commerce Without Meta Ads02:49 Product Quality Trumps Tech Nudges05:52 Achieving High Customer Retention Rates06:36 From Truck Sales to Online Meat08:16 Value Beyond Product: Education & Recipes09:14 LTV as a Key Scaling Metric12:04 Landing a Netflix Original Series14:25 Identifying Your True Target Audience15:28 Growing E-commerce Without Meta Ads17:09 Influencer Marketing for New Brands21:08 Subscription Pricing Strategy: One-Time Premium24:12 Subscription Platform: Value, Not Expense28:56 Full-Time Churn Win-Back Strategy32:58 Too Much Product Causes ChurnEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

What if you could double your conversion rate with just a few simple changes?In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands.From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend.Nick also shares real ecommerce examples, including:How trust signals doubled conversion ratesWhy removing stock confusion increased salesThe homepage change that transformed a prescription ecommerce storeWhy most brands ask customers the wrong questionsHow to use customer reviews, analytics, and AI tools to improve conversionsIf you run a Shopify store, work in ecommerce marketing, or want to increase sales from your existing traffic, this episode is packed with practical CRO insights you can apply immediately.Topics covered:Shopify CROConversion Rate OptimisationA/B testing for ecommerceShopify UX improvementsCustomer objections & trust signalsEcommerce growth strategiesAI tools for ecommerceIncreasing revenue per visitorFollow us on socials: ⁠https://www.instagram.com/winningwithshopifypodcast/⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠https://www.youtube.com/@winningwithshopify⁠Join our newsletter:⁠ https://wwspodcast.com/⁠ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship

In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands.This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth.If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights.Guest: Adam Pearce – CEO & Co-Founder of Blend CommerceTest your CRO here: https://www.blendcommerce.com/winningwithshopifyLinkedIn: https://www.linkedin.com/in/adampearcemarketingWhat you'll learn: • How Shopify brands increase revenue with CRO • Why conversion rate is often the wrong metric • The importance of revenue per session and LTV • How UX impacts ecommerce growth • Common CRO mistakes brands make • Why heatmaps and customer data matter • How brands like Dr. Squatch and Stubble & Co approach CRO • The role of retention in ecommerce profitabilityKey Takeaways:00:31 Increase Shopify Revenue 65% with CRO00:34 Overcoming Founder Pushback on CRO00:52 From Politics to Process in CRO01:22 Dynamic vs Static CRO Process02:41 Unlocking Conversion: The Power of Data-Driven Design03:51 CRO Agency as UN in Organizations05:25 Understanding Revenue Per Person Metric06:30 CRO Failure: Aesthetics Over Function07:32 CRO Failure: No Clear Growth Goals08:27 Conversion Rate Optimization: A Misnomer16:40 Use Heatmaps for Data-Driven UX18:30 Stubble & Co's CRO Filtering Strategy19:17 CRO is an Ongoing Business Process22:38 LTV as Your North Star Metric26:41 Educate Customers During Delivery Window32:47 Dr. Squatch's Aligned Marketing & UXEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most ecommerce brands are collecting data… but asking the wrong questions.In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.You'll learn:Why revenue alone is misleadingHow to identify your most profitable customersWhy ROAS targets shouldn't be the same for every productHow landing pages influence purchasing behaviouWhat channels are actually driving profitable growthIf you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights.Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights.Follow us on socials: ⁠https://www.instagram.com/winningwithshopifypodcast/⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠https://www.youtube.com/@winningwithshopify⁠ Join our newsletter: ⁠https://wwspodcast.com/⁠ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship

What would selling 5 million units of one product do for your business? In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK's most recognised dermaplaning brands - selling over 5 million units worldwide.Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.If you're building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights.Guest: Amy Anzel – Founder & CEO of Hollywood BrowzerWebsite: https://hollywoodbrowzer.com/Instagram: https://www.instagram.com/hollywoodbrowzer/What you'll learn: • How Hollywood Browzer sold over 5 million units • The power of product education in ecommerce • How to pitch wholesale buyers successfully • Why benefits matter more than ingredients • Turning negative reviews into product innovation • Scaling a beauty brand through TikTok and retail • The strategy behind international expansionKey takeaways:00:34 The Art of Dermaplaning: Why Passion Matters01:36 From Acting to Beauty Entrepreneurship02:39 Manufacturing Journey: China to Product03:35 Overcoming Early Buyer Rejections03:58 Pioneering a Market: Owning Authority04:31 Achieving Low Product Return Rates05:35 Leveraging Customer Reviews for Trust05:54 Multi-Channel Sales Strategy06:04 Funding New Product Development10:48 Turning Negative Reviews into Innovation12:46 Video Tutorials for Product Education15:14 Product Positioning: Enhancing Other Products17:59 Future Vision: Multi-Step Skincare System29:19 International Expansion: US Market LaunchEXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Follow us on socials:⁠⁠https://www.instagram.com/winningwithshopifypodcast/⁠⁠⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠⁠⁠https://www.youtube.com/@winningwithshopifyJoin our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: ⁠⁠https://wwspodcast.com/pages/sponsorship⁠

Wholesale isn't just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales.In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store.From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor.You'll learn: • How wholesale partnerships can boost SEO and brand visibility • Why brand search volume matters (and how to track it) • The importance of pricing consistency across retailers • How to compete with Amazon and other stockists • A clever (and slightly cheeky) way to win back customersIf you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away.Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

What would 18.5 million views do for your store?This week, we're joined by Megan from Volashes - who did exactly that… with one video.No big team.No fancy production.Just smart, consistent content.We break down:• What actually works on TikTok• How to turn views into real sales• TikTok vs YouTube Shorts (what's better?)• And why most brands are overthinking contentIf you're trying to grow your Shopify store with social - this one's for you.This episode first went live on 1st November 2024, but it's still packed with loads of great takeaways!Check out Volashes here: https://shopvolashes.com/Key takeaways:0:00 Introduction & About Megan3:47 Pivoting Out Of Covid10:01 Creating Behind The Scenes Content Successfully14:38 TikTok vs YouTube: The Social Media Landscape19:02 How Important Is Consistency?26:38 How Can Brands Use Social Media To Their Advantage?30:20 The Next Level Of Growth For VolashesEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠Follow us on socials:⁠https://www.instagram.com/winningwithshopifypodcast/⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠https://www.youtube.com/@winningwithshopifyJoin our newsletter: ⁠https://wwspodcast.com/⁠Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

In this episode of the Winning With Shopify podcast, we're joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong.If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn't, and how to avoid damaging your rankings.We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO.If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch.Featured link: https://www.linkedin.com/posts/cshel_what-search-engines-trust-now-authority-activity-7452315595011735552-WlG-/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAACld8QBkQCUhfJbPytbyPIkC43Cvg9mGiICheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Guest: Carolyn Shelby (Yoast)Website: https://yoast.comInstagram: https://www.instagram.com/yoastWhat you'll learn: • Why AI should support strategy, not replace it • The biggest mistake brands make with AI content • How product pages impact SEO and AI visibility • Why structured data (schema) matters more than ever • How to optimise your Shopify store for AI search • What Google actually wants from ecommerce websitesEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcastCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:22 AI's True Role: Speed, Not Strategy01:36 100 Articles Daily: Bad Strategy?02:31 AI Content Dilutes Your Signal04:55 Google Crawl Budget for E-commerce05:45 AI Content Drops Search Rankings08:06 Human-Centric Product Content Strategy08:48 Avoid Clever Product Color Names10:29 Clarify Product Colors for AI12:31 Text-Only Product Descriptions for SEO15:22 More Product Info, Better Sales15:56 AI for Manufacturer Data Processing17:39 Train AI for Quality Output19:00 AI for E-commerce Workflow Automation19:40 Don't Scale Chaos with AI21:12 Product Schema for LLM Visibility23:32 De-jazzify Pages for AI Readability31:33 Google's Ethos: Best User Solution35:25 Website Traversability for AI AgentsFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this week's Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you'll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game-changer for sustainable growth.

This week, we're bringing you a Best of the past 3 Months! A curated mix of standout moments, insights, and conversations from recent episodes.From AI's growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won't want to miss.If you're short on time or new to the podcast, this is the perfect place to start.⏱️ Highlights:0:00 - How to get 50,000 4.9 reviews!03:04 – Cookie banner compliance: what's changed and why it matters06:08 – The evolving subscription space: trends shaping the future07:39 – How AI is transforming email marketing09:37 – Is your email being filtered by AI? What to watch for13:08 – AI brand insights: smarter ways to understand your audience14:40 – In the elevator with Padded Apparel: quickfire insights19:06 – The reality of 3PL costs when scaling a business21:43 – Kickstarter: launching and funding your next ideaExpect practical takeaways, honest conversations, and a snapshot of what's been shaping the industry over the past few months.Which moment stood out to you most? Let us know below.Our Guests:https://www.missionmercantile.com/https://www.dma.org.uk/https://www.seguno.com/winning-with-shopify-podcasthttps://lastobject.co.uk/https://ridecased.com/https://subsummit.com/Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months?In this episode, we sit down with Rhett Jones, founder of Ride Cased, to break down exactly how he built and scaled his eCommerce brand from scratch.From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most honest and practical growth stories you'll hear.What you'll learn: • How Rhett scaled to $400K–$500K/month in under 9 months • Why niche selection matters more than anything • The Meta ads strategy that drove rapid growth • How to build and iterate a product people actually want • Why you don't need experience to start an eCommerce business • The realities of funding, scaling, and profitabilityKey takeaway:You don't need permission or perfect knowledge to start. You just need to take action and learn fast.Guest links:Website: https://ridecased.comInstagram: @ridecasedEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.comCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:00 Intro00:10 Rapid E-commerce Growth Strategy01:17 From Alibaba to First Sale03:22 Sunk Cost Fallacy in Startups03:55 Defining Padded Apparel Niche04:55 Disrupting with Comfort Innovation05:51 Pivoting E-commerce Marketing Strategy06:44 Building a Creator Ad System10:55 Startup vs Corporate Marketing12:10 First-Time Founder Learning Curve14:28 Maintaining Startup DNA19:15 Early Stage Fundraising Journey21:31 Path to Profitability Strategy23:57 Just Start: Entrepreneurial AdviceFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

How do you build a $4 million ecommerce sales channel in just one year?In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox, to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels.BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel.Inside this episode, you'll learn: • How BattlBox scaled live shopping from $0 to $4M in under a year • Why platforms like Whatnot have higher purchase intent than TikTok Shop • The difference between live shopping vs traditional ecommerce channels • How content and community drive repeat purchases and LTV • The exact KPIs BattlBox tracks to scale this channel • How to test live shopping without a big team or budgetWe also break down: • Team structure for scaling a new sales channel • Why most brands fail when trying new platforms • How live shopping fits into a full ecommerce ecosystemIf you're running a Shopify store and looking for the next big growth channel — this is one you can't ignore.EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:00 Intro00:57 Unlocking $4 Million in Sales with Live Shopping01:18 Whatnot vs TikTok: Buyer Intent02:42 Brand Affinity on Whatnot vs TikTok04:27 BattlBox's Netflix Content Strategy08:25 Whatnot as a Top-of-Funnel Channel09:18 Launching Whatnot: From Zero to $25K10:14 Why BattlBox Chose Whatnot over TikTok11:47 Whatnot's Unique Community Raids Feature13:19 Scaling Live Shopping: Hours and Revenue15:28 Building a Dedicated Social Commerce Team18:26 Accountability in New Sales Channels19:21 When to Double Down on a Sales Channel21:48 Whatnot Surpasses Amazon as #2 Channel23:38 Amazon Shopper vs. Whatnot Customer25:48 Attribution Challenges in E-commerce Marketplaces29:33 Bootstrapped Shopify: Starting Whatnot Live31:48 Whatnot's Fee Structure and ValuationFollow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most ecommerce brands focus on revenue and ROAS… but ignore the one thing that actually matters: Profit.In this episode, Nick breaks down the critical difference between revenue vs profit in advertising, and why so many brands are unknowingly losing money.If you're running Google Ads, Meta Ads, or any paid traffic, this is essential listening.You'll learn: • Why a flat ROAS target doesn't work • How product margins impact your ad performance • Why some products should NEVER be scaled • The hidden reason most brands lose money on ads • How to structure campaigns based on profitabilityNick also shares practical strategies to improve your margins and scale profitably: • Lowering product costs (without sacrificing quality) • Increasing prices (without killing conversions) • Boosting average order value (AOV) • Leveraging lifetime value (LTV) for growthIf you run a Shopify store, manage ecommerce ads, or want to scale profitably - this episode will change how you look at your numbers.Because the truth is simple: Revenue looks good. Profit builds businesses.Follow us on socials:⁠https://www.instagram.com/winningwithshopifypodcast⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠https://www.youtube.com/@winningwithshopify⁠Join our newsletter:⁠ https://wwspodcast.com/⁠Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: ⁠https://wwspodcast.com/pages/sponsorship

Subscriptions aren't just for protein powder, meal kits, or mystery boxes anymore.In this episode, Chris George (CEO and Co-Founder of Sub Summit) breaks down why more ecommerce brands should be thinking seriously about subscriptions, memberships, loyalty, and recurring revenue - and the creative ways you can do so.Nick & Chris talk about how subscription models can work across more categories than most brands realise, why the real battle is for share of wallet, and how brands can use AI, customisation, upsells, partnerships, and better retention strategy to grow long-term customer value.This episode also gives a behind-the-scenes look at Sub Summit, the world's largest event for subscription, membership, and loyalty brands - including how brands can attend for free.In this episode:• Why subscriptions are becoming essential for ecommerce brands• How to make subscriptions work even in categories like fashion• The real difference between value, convenience, and access• Why share of wallet matters more than direct competitors• How AI is changing subscription personalisation• How better checkout upsells can increase LTV• Why “auto ship” converts better than “subscribe and save”• What brands can learn from Amazon Prime, Netflix, Apple, BattleBox, and The Farmer's Dog• How to think about churn, cancellations, and retention more strategicallyIf you run a Shopify store and want to increase LTV, retention, and recurring revenue, this is a really valuable episode.Want to find out more about SubSummit? Check it out here: https://subsummit.com/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:0:37 – Sub Summit: The World's Largest Subscription Event1:43 – Unlocking Subscription Growth at Sub Summit3:21 – How to Get Free Tickets to Sub Summit5:39 – Can Fashion Brands Use Subscriptions Successfully?6:46 – Why Subscription Models Increase Purchases8:52 – How NFL Football Drove Amazon Prime Sign-ups9:47 – AI and the Future of Subscription Personalization10:14 – Dynamic Subscription Frequency (The Farmer's Dog Model)13:05 – AI for Hyper-Personalized Product Recommendations15:40 – Using Subscription Data to Unlock AI Insights16:47 – Strategic Partnerships to Boost Lifetime Value18:38 – Subscription Upsells at Checkout (Candle Example)19:20 – Winning the “Share of Wallet” Subscription Battle22:06 – Smart Subscription UI to Reduce Cancellations24:29 – Reducing Churn with Value Instead of Discounts25:04 – Apple's No-Discount Strategy and Brand Value28:06 – The Best Types of Products for Subscriptions31:58 – How “Auto Ship” Boosts Subscription Conversions33:21 – The BattleBox Mystery Box Checkout Upsell HackFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

What does it really take to build a Shopify brand customers genuinely love?In this episode, Nick sits down with Chuck, Founder & CEO of Mission Mercantile, to talk about how they built a leather goods brand with over 50,000 customers, a 4.9-star rating, and a reputation for what they call “mythical customer care.”This conversation goes way beyond products and marketing tactics. It's about creating a business people trust, using personal connection as a real competitive advantage, and building products that customers want to keep for life.In this episode, we cover:• Why personal customer care still matters in 2026• How Chuck personally phones customers - and why it works• The power of a lifetime product promise• Why repairable, long-lasting products build more trust• How Mission Mercantile uses in-house manufacturing for quality control• Why they walked away from the race to the bottom• The role of Pinterest, boutique retail, referrals, and word of mouth in customer acquisition• How small, continuous improvements can shape long-term growthIf you care about building a strong brand, better customer relationships, and a business that stands out for the right reasons, this episode is packed with insights.EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.comCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Key Takeaways:0:22 – Mission Mercantile: Shopify Success0:40 – A Mythical Customer Care Strategy2:53 – Investing in Customers Builds Loyalty4:06 – A Creative Customer Gift Strategy During COVID5:34 – The Counter-Intuitive Business Strategy7:11 – The CEO Personally Calls Customers9:24 – In-House Manufacturing and Quality Control10:20 – The Lifetime Product Promise12:59 – Why In-House Repairs Are an Economic Advantage14:50 – Repairable Products Build Customer Trust16:14 – The Challenges of In-House Production17:26 – Diversifying Customer Acquisition Channels18:42 – Visual Platforms for Product Marketing18:54 – Why Pinterest Still Drives Traffic19:32 – The Boutique Retail Strategy21:25 – Authentic Product Photography Matters25:33 – Products That Actually Improve With Age26:43 – Using Customer Reviews for Insights28:00 – Using AI to Understand Customers30:10 – Supporting Retailers During a Crisis32:03 – The Evolution of Product PhotographyFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Cookie banners were supposed to protect customers… but are they actually just annoying everyone and hurting conversions?In this episode of Winning With Shopify, Nick sits down with Chris from the DMA (Data & Marketing Association) to unpack the messy reality of cookie banners, GDPR, privacy laws, legitimate interest, first-party data, and consent - and what Shopify brands actually need to know.They cover why cookie banners often aren't fit for purpose, why customers don't really understand them, and how confusing privacy rules can end up costing businesses data, revenue, and growth.In this episode:• Why cookie banners are frustrating customers• The real difference between first-party, second-party, and third-party data• Why privacy law is all about balance — not just restriction• How bad banner design can tank your revenue• Whether UK retailers might eventually stop needing cookie banners• Why Google Consent Mode V2 matters• How better privacy messaging in your brand voice can build more trustIf you run a Shopify store and want to understand the real-world impact of privacy and consent rules, without the legal jargon overload - this one's for you!Get in touch with DMA here: https://www.dma.org.uk/EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Key Takeaways:0:43 – Cookie Banners: Are They Still Fit for Purpose?1:07 – The Problem With Cookie Banners3:17 – GDPR Recital 4: Privacy vs Business3:55 – Why Businesses Need Customer Data5:09 – Balancing Privacy and Business Rights5:57 – Legitimate Interest: A Lawful Data Basis7:32 – Analytics Exemptions and the DUA Act9:30 – Why Cookie Banners Are Complex for Shopify Stores10:24 – Why Most Consumers Don't Understand Cookies11:13 – Transparency Beyond Technical Privacy Policies13:29 – Consumers Still Want Relevant Marketing14:47 – The Shift of Power to the Consumer17:33 – What First-Party Data Actually Means19:20 – Third-Party Data and Advertising Networks23:09 – Why Customers Fear Sharing Data25:08 – How Cookie Banners Can Hurt Revenue26:10 – Do UK Retailers Still Need Cookie Banners?27:26 – Email Tracking and Consent Explained34:20 – Why the Cheapest Customer Isn't Always the Best39:38 – Google Consent Mode V2 Explained46:21 – Privacy Policies: Lawyer vs Copywriter49:26 – DMA and the Future of Data LegislationFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Attribution is one of the most confusing topics in ecommerce - and one of the most important.In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he's been threatening to cover for five years: marketing attribution.If you've ever asked:• Where did this sale actually come from?• Are Meta ads really working?• Can you trust Google Analytics or Shopify analytics?Then this episode is for you.Nick breaks down:• The biggest problems with attribution• Why every marketing channel claims the sale• How cookies, privacy rules, and multi-channel journeys make tracking messy• What ecommerce brands should actually focus on insteadIncluding:• KPIs that actually matter• Lifetime value (LTV)• Smarter ways to measure marketing performanceIf you run a Shopify store, work in ecommerce marketing, or manage paid ads, this episode will help you make better decisions with your data.Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

SEO isn't a “set and forget” task, and AI content doesn't magically fix that.In this episode, Nick sits down with Sid from Yoast (Senior Customer Success Manager & Merchant Insights Advisor) to break down what's really moving the needle for Shopify SEO right now - from technical foundations to content that actually converts.You'll learn:• Why SEO for Shopify starts with intent (not just keywords)• How Yoast helps cover technical SEO (and what still needs human input)• Why generic AI content can hurt conversions (and how to stand out)• The role of UX in SEO results (and why “more content” isn't always better)• How Shopify's platform structure impacts SEO — apps, themes, and performance• What's next: Shopify's AI-native future and what merchants should do nowIf you're building a Shopify store and want better rankings + better conversion rates, this conversation will help you focus on the SEO work that matters.

Big updates. Big ideas. Big opportunity.In this episode of Tuesday Tea Break Talks, Nick covers:• The new Canva + Shopify integration via Seguno• Major updates to Seguno Email Marketing• What “Agentic AI” actually is - and how it can replace expensive focus groups• How to use AI to uncover emotional friction on your websiteFaster execution, smarter feedback, better conversion decisionsYou'll learn how to:• Connect Shopify product images directly into Canva• Edit product visuals instantly using AI• Create smarter email designs inside Seguno• Build AI-powered customer audience simulations• Use Agent Mode in ChatGPT to test your website like a real buyerNick also shares real examples of how AI uncovered:• Confusing delivery messaging• Membership friction• Missed UX improvements• Emotional sticking points blocking conversionsIf you run a Shopify store and want faster, smarter decision-making without expensive research or long design cycles, this episode is for you.Find out more about Seguno's Canva update here: https://www.seguno.com/integrations/canvaFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

What happens when you build a save-the-planet product… and realise customers only need to buy it once?In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation.You'll hear how LastObject went from 35 employees back to the 3 founders, rebuilt their strategy, and started using ads + pre-orders to test demand before committing to inventory. If you're a Shopify founder, marketer, or product builder, this one's packed with practical lessons (and a few “no one warned me about this” moments).In this episode, we unpack:• Why waterless detergent sheets are taking off• How ocean-bound plastic creates real economic impact• Co-founder dynamics and healthy conflict• Why reusable products struggle as a business model• The data-driven shift to “let ads decide”• Kickstarter as a pre-order and awareness engine• The founder lesson most people learn too lateCheck out LastObject here: https://lastobject.co.uk/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:00:00 – Learning Lessons from Product Sales01:38 – Isabel's Journey with Last Object04:07 – Waterless Laundry Detergent Sheets05:18 – Shipping Water: Environmental Impact06:07 – Repeat Customer Business Model Shift07:20 – The Genesis of Last Object08:38 – Ocean-Bound Plastic Sourcing Strategy10:01 – Currency on Trash: Supporting Local Economies11:23 – Co-Founder Dynamics: Brother and Friend17:11 – Pivoting to Repeatable Product Lines19:10 – Investment Challenges: Burning Money23:20 – Wrong Product Fit: Key Lesson24:08 – Data-Driven Marketing: Testing Products24:54 – Downsizing: From 35 to 3 Founders26:06 – Returning to Design as a Core Strength28:36 – Let Ads Decide: Product Validation36:46 – Kickstarter Strategy: Pre-Orders & Awareness38:40 – Designing with Data and Customer Feedback42:23 – Cut Your Darlings Earlier: A Business LessonFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most Shopify brands track revenue, ROAS, and traffic - but still struggle to grow profitably.In this episode of Tuesday Tea Break Talks, Nick breaks down the most overlooked Shopify metrics that actually drive sustainable growth, and the real client insights that prove why they matter.You'll learn:- Why revenue alone is a misleading metric- How to optimise ads based on profit, not ROAS- Why lifetime value (LTV) should be a core KPI- How to use Shopify + GA4 data to find hidden drop-offs- The real impact of pop-ups, checkout friction, and stock levels- Why brand vs non-brand ad spend matters more than you think- How product performance and inventory decisions affect growthNick also shares real examples from Shopify brands, including:- Wasted ad spend on brand searches- Missed revenue from sold-out high-profit products- Why some channels look bad but drive conversions later- How better data visibility unlocks faster scalingJoin our FREE webinar this Thursday! Sign up here: https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration

Nick's got a cold, Brian's back, and your inbox is getting smarter!This week, Nick is joined by Brian from Seguno to break down what's really happening when AI starts sorting, summarising, and filtering your marketing emails.If you've been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.We cover:- Why email is still the top ROI channel (even in the AI era)- How AI uses engagement as the main feedback loop (and what that means for deliverability)- The 3 things AI looks at when sorting emails in the inbox- Why trying to “game the system” can land you in spam jail- How to write emails that AI (and humans) can scan fast- Gmail Annotations and how they can boost visibility- Using Shopify Sidekick to plan smarter promos, segment faster, and validate store data- Why authenticity wins in an AI-generated world

Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).In this Tuesday Tea Break episode, Nick breaks down:- Why LTV is the cheapest lever for growth- How a small LTV increase can unlock huge revenue gains- Simple, practical ways to increase repeat purchases- Post-purchase flows, loyalty, subscriptions, and smart offers- Why relying only on paid ads is riskyIf you run a Shopify store and want to grow profitably in 2026, this episode is essential listening.Join our next webinar here! https://zoom.us/webinar/register/WN_79Ca5Yt5QKyUXUD0q-B6vw#/registration Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they've grown a balanced business across Shopify, retail, and wholesale!From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand consistency, and email marketing that feels human.In this episode, we cover: • The Bean Shop's origin story (from art school to coffee roasters) • Why they supply cafés instead of competing with them • How COVID accelerated online coffee sales, and what sustained growth after • Bringing in-person customer experience to Shopify (chat + tone + loyalty) • Why email marketing is the retention engine (especially with subscriptions) • The real-life chaos of business ownership: firefighting + prioritising • Growth plans: new eco roaster + improving ops and capacityMentioned in this episode: • The Bean Shop: thebeanshop.co.uk • Instagram: @thebeanshopuk • Want to sponsor the show or get involved? hello@winningwithshopify.com • Join the Growth Vault waiting list (Sept 1 launch): wwspodcast.comEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Key Takeaways:00:14 – Supplying Cafés: A Smart Coffee Business Strategy00:34 – Starting the Coffee Business Journey00:46 – Exceptional Customer Service in Action01:37 – The Bean Shop Origin Story03:20 – How a Retail Background Shapes Business Success04:22 – Work for Others First: Learning Before Owning05:58 – The Challenge of Digital Customer Connection06:18 – Using Chatbots Without Losing Brand Voice07:31 – What Great Customer Service Really Looks Like08:18 – Embracing the Chaos of Business Ownership10:22 – The E-commerce Journey: From BT to Shopify14:43 – Where the Name “The Bean Shop” Comes From15:11 – Building a Consistent Brand Visual Identity18:38 – Telling Ethical Coffee Sourcing Stories20:17 – Splitting Operations to Support Business Growth22:42 – Maximizing Existing Business Assets29:27 – Giving Free Coffee with Equipment Sales33:28 – The Owner's Role: Firefighting vs Prioritising35:01 – What's Next: Growth Plans & a New Eco RoasterFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding.This is about branding that works, not branding that just looks good.We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on Shopify.What we cover in this episode:• Why branding should be built for effectiveness, not personal preference• How standout brands win by going against the category norm• The difference between scalable branding and trendy design• Why consistency beats cleverness every time• How brand trust directly impacts conversion rate and repeat purchase• Why changing your logo “to keep it fresh” usually hurts growth• How to define what your brand stands for — and what it stands againstWe also walk through:• Choosing colour palettes with intention (not trends)• Why logos should be recognisable, not descriptive• How typography and tone of voice shape trust• Why every brand needs a clear “brand bible” before scalingThis episode also feeds into what we're building for 2026 - the newly named The Unofficial Shopify Growth Vault, a central hub of practical Shopify growth content launching September 2026.If you run a Shopify store, ecommerce brand, or agency, this episode will help you rethink branding as a growth lever, not a design exercise.

In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.Topics covered:• Why email remains one of the most underused revenue channels• 4.6 billion global email users - and why retention matters more than acquisition• The risks of over-reliance on Google Ads and paid traffic• How to build a more resilient ecommerce business using existing customers• TikTok's US algorithm split and what it means for brands and advertisers• Why change creates opportunity for marketers who move quicklyPlatform & partner updates:• Yoast's new Site Kit by Google integration (WordPress)• Tracking brand visibility in Google Gemini with Yoast AI Brand Insights• Agentic commerce and why it matters as AI search evolves• Sales tax changes for SaaS and cloud services in the US (via TaxCloud)Quivia (quick facts from the episode):• Average UK child spends 92 minutes per day on YouTube• 64% of the world's population uses social media• TikTok was the most downloaded app of 2025If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth.

Most Shopify brands think they're data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realise nothing matches.In this episode of Winning With Shopify, Nick sits down with Tom Armfelt (ex–TK Maxx eCommerce + analytics) to break down the hidden tracking issues, why “best practice” can slow you down, and the metrics that actually matter when you want profitable growth.You'll learn how enterprise teams (like TK Maxx) approached fast experimentation, why A/B tests often fail in the real world, and how to simplify your Shopify stack without losing performance - while focusing on powerful metrics like Revenue Per Visitor (RPV) and Profit Per User (PPU).What you'll learn in this episode:Why your tracking can look “correct” but still be wrong (GA4 dashboards ≠ truth)The biggest Shopify analytics mistakes (and how to fix funnel consistency)Why RPV beats conversion rate as a growth KPIHow PPU changes your ad strategy (and reveals what's truly profitable)The real reason A/B testing often isn't reliableHow app overload silently slows sites + muddies your dataWhy buying your own product reveals UX problems instantlyLessons from TK Maxx: product turnover, SEO constraints, and moving faster at scale

In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we've ever launched - the unofficial Shopify Summit 2026.Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide.This episode breaks down:• Why most ecommerce conferences fail to deliver real value• How the Shopify Summit will work differently (fast, practical, on-demand)• Our goal to build the world's biggest Shopify content library• How merchants, brands, agencies and app founders can get involvedWe also share the full structure of the summit, including seven dedicated stages:• Brand stories• Marketing & sales growth• Customer retention & lifetime value• Finance & back office• Warehouse & logistics• HR & legal• Shopify apps showcaseEvery stage is designed to give Shopify merchants practical, actionable insights - without the fluff.Plus, we cover key updates from:• Yoast — AI brand visibility tracking and Gemini mentions• Shopify — new category-level return insights to reduce refundsUseful links mentioned in this episode:• Site Kit by Google integration now available for all Yoast customers (WordPress only) https://yoast.com/yoast-seo-january-7-2026/• New Track Brand Visibility in Gemini with Yoast AI Brand Insights https://yoast.com/yoast-ai-brand-insights-january-13-2026/• My latest Search Engine Journal article on agentic commerce and UCP (https://www.searchenginejournal.com/agentic-commerce-what-seos-need-to-consider-acp-ucp/563503/)If you run a Shopify store or ecommerce brand, this episode explains why the Shopify Summit 2026 could become the most valuable free learning resource in the industry.

What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO?You build a Shopify brand that's doubling year on year!In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth engine: the school playground.We cover:• How Ethical Schoolwear started (and why ethics became the mission)• The “playground marketplace” and how word of mouth really works• Why fast delivery creates 5-star reviews (and repeat customers)• The simple SEO approach that drives sales • What products sell best• How to scale without losing what makes the brand special• Plus: a teaser for the biggest online Shopify Summit launching September 2026Visit Ethical Schoolwear: ethicalschoolwear.comEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠Key Takeaways:00:00 – Shopify's CEO on Doing Good (and Why It Matters)02:28 – Meet the Founder of Ethical Schoolwear08:49 – Why Buying a Farm in Wales Beat Selling the Business13:35 – The Reality of Multiple Suppliers in School Uniform17:53 – Rethinking the School Uniform Industry23:20 – Weight Loss, Capsules & Consumer Trust26:25 – “Uber for Dads”: The Best Business Lesson Learned32:25 – Tesla, Trustpilot & the Power of Brand Reputation37:23 – School Uniforms: Ethics, Scale & Impact41:17 – The Biggest Challenges Facing the Business43:29 – One Lesson Every Founder Learns the Hard Way46:07 – How to Double Your Business in One Year

We're kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year.In this episode:• Ecommerce trends shaping 2026• AI's real impact on Shopify, CRO and content creation• UK Black Friday visibility winners and retail shake-ups• Why authenticity, reviews and UGC still drive conversions• The return of subscriptions (done smarter)• Why Boxing Day is still a critical sales moment• The biggest marketing blind spots heading into 2026Key stats we cover:• Shopify BFCM hit $14.6B (+27% YoY)• 81M+ shoppers bought from Shopify brands• 39% YoY growth in Shop Pay• Smartphones now drive 77%+ of retail site traffic• Nearly 40% of Gen Z use TikTok or Instagram instead of GoogleQuivia – test your ecommerce knowledge:• What % of holiday shoppers planned to shop Boxing Day sales?• Did “Black Friday” search volume rise or fall YoY? • What % of shoppers use Google or YouTube to shop?• True or false: Over half of users leave if a site takes more than 3 seconds to load?If you're responsible for Shopify growth, ecommerce marketing or CRO, this episode will help you reset and refocus for 2026.

New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026.This week, we break down the shifts that actually matter: AI-driven personalisation that's now powering real-time selling, shopping that's happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens.We also unpack the biggest Q4 lesson: brands cutting marketing to “save money” aren't fixing the real problem - tracking and performance are.Add in faster mobile expectations, Gen Z searching on social instead of Google, and what Shopify's latest trends signal for 2026 - and you've got a short, sharp reset for the year ahead.Grab a drink and join us for a Tea Break designed to spark smarter decisions.

Happy 2026, everyone! We're kicking off the first episode of the year with a clear-eyed look at what's coming next for marketers, founders, and growth teams. In this episode, Nick uncovers the three blind spots quietly killing growth, he runs through the biggest marketing shifts coming in 2026.Nick also shares an optimistic outlook on AI, regulation, economic pressure - and why tough times always produce better businesses.We wrap up the episode with one big focus for 2026: getting customers to come back. Plus a surprising lesson from Tupperware - a brand that scaled without traditional marketing.Grab a tea and let's set the tone for the year ahead☕️

Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas.This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing.

This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.

This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything.From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what's really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared?We also touch on:The data marketers should be paying attention toA new Google Ads bidding approach that could change campaign strategyA live Google core update and what it means for visibilityWhy AI in marketing isn't being understood properlySignals that shopper behaviour may be changing againShort & sharp insights - perfect for your tea break ☕

Welcome to our 2025 Christmas Wrap-Up! A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year.In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in 2025. From relying on Seguno and Canva Connect for rapid-fire, on-brand marketing to navigating the chaos of inventory planning, this episode is packed with the best knowledge bombs our guests dropped throughout the year.We also cover what “Built for Shopify” really means, how authenticity beats staged influencer content every time, and why customer feedback (especially the unhappy ones!) might be your most valuable gift this season. Plus, TaxCloud joins us to break down the essentials of sales tax, Nexus, and how to keep compliant as you scale into the new year.Whether you're wrapping gifts or wrapping up Q4, this episode brings you the standout insights you'll want to carry into 2026.EXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: ⁠https://www.cavela.com/signup?affiliate=WINNING⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠KEY TAKEAWAYS:0:00 How to Win With Shopify0:37 Selling Out Using Email & Tiktok6:34 Purpose Meets Profit13:29 How To Find The Best Shopify Apps19:29 Dropshipping That Works25:39 A Quote To Reflect On27:15 A Multi Million $ Growth Story34:56 AI in Ecommerce40:09 The First Thing To Think About With Sales Tax

Consumer shopping habits are evolving faster than ever, and brands that adapt early win. In this episode, we dive into the trends shaping ecommerce today:- How AI is powering hyper-personalisation, content creation, and shoppable video- Why authenticity (reviews, unboxing videos, real customer content) still matters- The smart comeback of subscriptions, from warranties to replenishment plans- Key timing tips for Shopify freezes and the Boxing Day rushWhether you're running an ecommerce brand or just curious about the future of retail, this episode gives actionable insights to stay ahead of the curve.Tune in and discover how to turn these trends into opportunity.

Ever wondered how an established retail brand suddenly becomes 80% digital? In this episode, we break down the digital marketing strategies behind Green People's transformation with Matt, their Head of Digital.We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in business, this one's for you.Hit play. Let's get into it.Get in touch with Matt here: https://www.linkedin.com/in/matthew-burgess-2a65331b3/EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKEY TAKEAWAYS:00:00 – How Shopify's 50,000 Reviews Help You Win03:53 – How to Tell Brand Stories That Sell07:20 – How to Target and Convert a Broad Audience10:30 – Shopify Promote: Covella's 50% Off First Sample Strategy12:10 – AI in Shopify: What's Worth Using15:34 – How to Build a One-Click Customer Experience21:55 – Why Being Customer-Obsessed Actually Pays Off28:55 – How to Build a Digital Business with Shopify34:53 – Green People: The Hidden B2B Challenges38:23 – Why People Leave an Agency40:34 – How to Get Your Ad Copy Approved44:54 – Green People: The Internationalisation Process50:14 – How to Launch a Shopify Store the Right Way