The Podcast Space

Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they're not “ready” yet.In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he's here to share a perspective that might completely change how you think about monetizing your podcast: you don't need massive numbers to make sponsorships happen. You just need the right mindset, the right strategy, and a more creative approach to what you're offering.Chapters:00:00 – Intro: Why Most Podcasters Feel Sponsorships Are Out of Reach01:45 – You Don't Need Big Numbers to Get Sponsorships (Here's Why)04:30 – The Sponsorship Continuum: How Your Pitch Changes As You Grow07:15 – Niche Shows Win: How Small Audiences Can Land Big Deals10:10 – How to Pitch Brands Using the R.O.P.E. Method13:40 – Behind the Scenes of Brand Budgets and Sponsorship Timelines17:20 – Thinking Beyond Mid-Roll Ads: Creative Ways to Monetize Your Show21:30 – Why Video Podcasts Are Essential for Growth and Sponsorships in 202525:10 – Understanding Brand Goals: Awareness, Repurposing, and Conversions28:45 – Follow-Up Strategies That Actually Get Brands to Say Yes36:10 – How to Expand Your Sponsorship Packages Beyond Just Podcasts39:20 – Building a Multi-Platform Presence to Serve Sponsors (and Your Audience)42:05 – How to Handle Follow-Ups Without Feeling Pushy or AnnoyingResources mentioned in this episode:For the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-99-how-to-land-your-first-podcast-sponsorship-even-with-under-1k-downloads-with-justin-mooreGet Justin Moore's book Sponsor Magnet: https://www.sponsormagnet.comLet's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartySubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

It's 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.If you're a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week's episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women's Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior. The study reveals how women in the U.S. are consuming podcasts in 2025, what content they're looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact.But this isn't just a data breakdown. It's a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women.While video podcasts are gaining traction, audio still leads:52% of women overall consume podcasts45% listen to audio-only shows33% watch video podcastsThe rise of smart TVs as a podcast consumption device is a game changer — especially for creators repurposing content on YouTube.Chapters:00:00 – Intro: Why Women Are Listening to More Podcasts Than Ever01:50 – Podcasting Is Still Worth It: The 60 Million Listener Opportunity04:35 – Audio vs. Video Podcasting: What the Data Really Says06:30 – Who Is the Female Podcast Listener in 2025?08:20 – The Emotional Why: Inspiration, Escapism, and Life Challenges11:00 – What Genres Are Women Really Listening To?14:05 – Social Media and Discovery: How Women Find New Podcasts Now17:10 – Representation Matters: Why Female Hosts Connect More Deeply21:25 – How Listeners Take Action: From Follows to Subscriptions25:40 – What You Should Do With This Data27:10 – Co-Listening With Kids: Podcasting as a Family Bonding Tool30:20 – Monetization Insights: How Female Listeners Support Creators33:45 – Final ThoughtsResources mentioned in this episode:For the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-e98-why-women-are-listening-to-more-podcasts-than-ever-and-what-that-means-for-us-as-hostsDiscount code for the newsletter guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRDEdison Research Study: https://www.edisonresearch.com/womens-podcast-listenership-triples-in-ten-years/Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you're stuck wondering, What am I missing?This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do with talent. If you want to build a reputation in your niche, get recognized by your peers, or monetize your podcast through visibility, this episode is a must-listen.

When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear!Chapters:00:00 Introduction to Branding for Podcasters00:20 Meet Liz Mosley: Design and Brand Expert01:57 Key Considerations for Effective Branding05:14 The Importance of Consistency and Trust07:56 DIY Branding vs. Professional Help13:10 Launching Your Podcast: Practical Tips16:02 Liz Mosley's Podcast Journey20:22 Standing Out with Unique Branding24:23 Poking Fun at Yourself24:50 The Power of Sonic Branding25:43 Elevating Your Podcast with Sound Design26:21 Merchandising for Podcasters27:29 Creative and Practical Merch Ideas29:25 Sustainable and Thoughtful Merch34:51 The Importance of High-Quality SwagResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-96-from-scroll-stopping-covers-to-cult-status-merch-branding-that-works-with-liz-mosleySubscribe to Liz Mosley's Podcast: https://buildingyourbrand.net/View Liz's Website: https://www.lizmosley.net/Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.Chapters:00:00 Introduction and Common Podcasting Questions01:14 SEO and Content Strategies for Podcasters03:29 Website Strategies for Podcasters07:36 Optimizing Episode Pages for SEO13:08 Leveraging Backlinks and Internal Links16:40 Monetizing and Promoting Your Podcast21:10 SEO Maintenance and Optimization Tips24:50 Boosting Local SEO for Your Podcast25:08 Maximizing Sponsor Visibility25:34 Creating Helpful Links and Pitching Guidelines26:51 Importance of Sponsorship Packages and Media Kits28:41 Debating Podcast Landing Pages vs. Hosting Platforms31:10 SEO Benefits of Podcast Content32:59 Using Transcripts and Show Notes for SEO34:38 Recommended Tools for Podcasters37:08 Investing in a Professional Podcast Website38:36 Using 'We' vs. 'I' in Your Brand49:00 Conclusion and Final ThoughtsWhy Your Podcast Needs Its Own SpaceOne of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website.The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business.Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-95-full-website-or-single-podcast-page-a-strategic-guide-for-podcasters-with-aime-coxSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

When is it time to hire a podcast coach? This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place' before you pursue coaching? This episode will draw from the questions I often receive on my Instagram DMs and behaviors I've noticed since working closely with podcasters as a podcast producer since 2018.The insights I'll share come from my experiences, conversations with industry experts, and a strong focus on women, multilingual individuals, and underrepresented communities in podcasting. Since launching my company in 2020, I've worked with podcasters globally, from Australia to South Africa, Sweden, and Mexico, which has provided me with a truly international perspective on the medium. Many strategies have been tested across cultures, so let's dive in:Chapters:00:00 Introduction: When to Hire a Podcast Coach00:22 Understanding Podcast Coaching01:14 Collaborative Insights and Listener Feedback02:11 Types of Podcast Coaches and Their Approaches03:38 Overcoming Misconceptions About Podcast Coaching05:52 Identifying the Need for a Podcast Coach14:15 Budgeting for Podcast Coaching16:21 The Value of Investing in a Podcast Coach20:20 Free Advice vs. Professional Coaching22:12 Conclusion: The Importance of CollaborationResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-94-is-it-time-to-hire-a-podcast-coach-clearing-up-myths-and-finding-the-right-fitSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits.Chapters:00:00 Introduction: Leveraging Your Podcast for Good00:47 What is Podcasthon?01:26 The Impact and Growth of Podcasthon in the Podcast Community02:32 How to Participate in Podcasthon03:58 Best Practices for Highlighting Nonprofits05:36 Creating Engaging Content for Podcasthon07:45 Promoting Your Podcasthon Episode09:55 Recap and Invitation to Join PodcasthonWhat is Podcasthon?Launched by French entrepreneurs Jeremie Mani and Yves Delnatte, Podcasthon is an initiative that doesn't require you to raise funds but rather focuses on generating awareness. The idea is simple: select a nonprofit close to your heart, create a podcast episode, and release it during the week of March 15 to 21. This initiative creates a wave of awareness for nonprofits, leveraging the strong connection between podcasters and their audiences.Resources mentioned in this episode:Learn about Podcasthon at podcasthon.orgLet's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-93-maximize-your-podcasthon-episode-do-good-boost-engagement-build-authoritySubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Get your Guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRDAre you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that's as effective today as ever.Chapters:00:00 Introduction to Email Marketing for Podcasters01:36 The Power of Email Marketing03:10 Common Misconceptions and Challenges of Podcasters06:33 Effective Newsletter Formats for Podcast Hosts09:57 Creating Consistent and Engaging Content 17:36 Tools and Strategies for Success for Podcast Hosts19:33 Conclusion and Special OfferThe Hidden Gem in Podcast MarketingMany podcasters shy away from email marketing, overthinking its complexities and harboring misconceptions about what a successful newsletter entails. But here's the truth: email marketing can drastically increase your chances of monetization and help grow your podcast audience. I've tested the strategies I'm about to share not only for my brand, The Podcast Space, but also for my clients who have longed to start a newsletter but felt defeated by the dreaded "empty page syndrome."Why Email Marketing MattersDid you know email marketing offers one of the best returns on investment? For every dollar you spend, you're likely to gain $36 back. That's a staggering 3600% ROI! Despite being one of the oldest marketing tools, it's highly effective in connecting with audiences and driving sales. One of the biggest advantages for brands is its trackability, which can be murkier in the podcasting realm.The Power of ConnectionFor podcasters, newsletters offer a level of intimacy and directness that social media often cannot. Unlike the noise on social media feeds, where only about 1-4% of your audience sees your content, emails land directly in your subscribers' inboxes, offering a distraction-free way to engage with your content. This direct line to your audience is invaluable.Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content.Edison Research just released new data on podcast listenership, and the results might surprise you. Get your Ultimate Newsletter Kit: 5 Easy Formats for Busy Podcasters - thepodcastspace.kit.com/newsletter-for-podcastersChapters:00:00 Introduction to Podcast Listener Insights00:58 Understanding Your Audience01:56 Key Findings from Edison Research04:52 Actionable Tips for Podcasters05:57 Engaging with Your Listeners07:50 Conclusion and Next StepsResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-91-where-are-podcast-listeners-tuning-in-new-edison-research-data-2025Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

What is moving the needle in podcasting in 2025? What strategies can you implement to stay relevant (and sane)? If video podcasting and AI are inevitable for podcast success, how can your podcast stand out - and which data do you need to look into to make strategic growth decisions? This episode covers it all.Chapters:00:00 Welcome to Season Three00:42 Setting the Stage for 202501:21 Leveraging AI in Podcasting03:11 Diversifying Beyond Social Media04:47 Understanding Podcast Statistics06:21 Sustainable Podcast Strategies07:38 The Power of Video Content11:09 Podcast Tours and Product Launches12:21 Navigating Technical Changes14:04 Podcast Advertising Insights19:17 Finding Joy in Podcasting22:23 Final Thoughts and ResourcesThe Role of Video in Podcast GrowthIn 2025, video has become an indispensable part of podcasting. Whether it's for enhancing audience engagement or expanding your reach, understanding how to effectively integrate video into your podcast strategy is crucial. Aim for authenticity and simplicity by using easy, conversational video formats. This can be as simple as recording on your walk or delivering insights in a relaxed, informal manner. Remember, you don't need high production value to make a significant impact.Resources mentioned in this episode:Get your Ultimate Newsletter Kit: 5 Easy Formats for Busy Podcasters - thepodcastspace.kit.com/newsletter-for-podcastersLet's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-90-how-to-succeed-in-podcasting-in-2025-the-power-of-video-data-driven-decisions-small-courageSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

The Unexpected PausePodfading wasn't on the radar for my podcast journey in 2024 (is it ever on anyone's?), yet it surfaced unexpectedly, teaching me invaluable lessons that as a strategist I needed to share with you. This episode delves into my experiences dealing with the overwhelm of relocation, strategic pivots, and the burnout that ensued. Stay tuned until the end of the episode as I'll share insights for other podcasters facing similar challenges and offer a glimpse into what's coming in Season 3.Chapters:00:00 Introduction and Unexpected Podfading00:39 Overcoming Burnout and Finding Joy01:12 Challenges of Moving and Podcasting03:08 Shifting Focus and Serving Different Audiences03:58 Battling Burnout and Strategic Actions06:37 Listener Feedback and Season Three Tease08:11 Reflecting on Achievements and Struggles13:57 Plans and Goals for 202519:32 Final Thoughts and EncouragementResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-89-spilling-the-tea-on-my-big-oops-season-finale-and-whats-coming-in-2025Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

I've always had a bit of ‘beef' with the expression "an opportunity of a lifetime." For me, it's steeped in a scarcity mindset that we're better off leaving behind. So in this episode, I'll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring.Turning a ‘once in a lifetime opportunity' into a recurring oneHaving moved countries twice and successfully moved states in the past 30 days, I can confidently say podcasting is one of the most powerful tools for building influence and securing opportunities - no matter where you are in the world. It's not about waiting for the right chance to stumble upon your path or waiting for gatekeepers to reply to your emails. Instead, it's about being proactive, visible, and intentional with your podcast to reach your business goals and connect to highly coveted decision-makers.Chapters:00:00 Introduction: Challenging the Scarcity Mindset01:13 The Power of Podcasting02:16 Visibility and Proactive Action04:24 Leveraging Public Speaking and Networking07:42 Creating and Sharing Impactful Content11:08 Building a Community and Taking Bold Actions13:03 Conclusion: Turning Opportunities into RealityResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

As a creator, receiving feedback isn't always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their podcast grow. As an award-winning podcast marketer and coach who specializes in helping impact-driven podcasters become visible thought leaders and achieve their business goals, I'm here to share how you can reframe feedback as a tool for growth, revealing blind spots and unlocking potential you may not have seen.Chapters:00:00 Introduction to Feedback in Podcasting01:11 Understanding the Fear of Feedback03:56 The Importance of Being Coachable05:53 Overcoming Feedback Deflection08:22 Embracing Constructive Criticism11:51 Final Thoughts and InvitationResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-e87-blind-spots-and-breakthroughs-the-role-of-feedback-in-podcast-growthSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.Why Should Business OwnersTrack Podcast Metrics?Your podcast is a pivotal part of your business's digital footprint. Despite the numerous moving pieces in running a business, it's essential not to neglect your podcast's growth. For those wondering about the optimal frequency for tracking, you're not alone. Many podcast hosts grapple with measuring audience engagement, subscriber growth, and episode consumption.Download numbers aren't the only metric worth checking. In fact, many business owners fail to capitalize on a simple yet effective metric: asking your listeners how they heard about you. Including your podcast in forms or dropdown menus on your website can provide invaluable insight into how your audience finds and interacts with your content, and stop the guessing game about which channels are converting the best!Chapters:00:00 Introduction to Podcast Metrics00:56 Why Business Owners Should Track Podcast Metrics Quarterly?02:57 Quarterly Check-ins: The Key to Success05:24 Analyzing Trends and Making Decisions08:27 Aligning Podcast with Business Goals13:27 Conclusion and Next StepsResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Have you ever found yourself scouring the internet, questioning why your podcast isn't growing, why you're not booking those dream guests, or why your listeners aren't converting into devoted customers? It's likely rooted in a content strategy that's a little too safe. Sure, frameworks and best practices are important, but they aren't the end-all. Sometimes, it's necessary to dive into problems to effectively solve them—and that's the essence of this episode's topic.Let's work together to grow your podcast:https://bit.ly/PPodPartyChapters:00:00 Introduction: Why Your Podcast Isn't Growing00:28 Identifying Content Strategy Problems00:45 Taking Calculated Risks on Your Podcast01:29 Avoiding Repetitive Topics on Your Content Planner02:49 Diversifying Guest Selection To Grow Your Podcast05:36 Effective Content Strategy for Podcasters07:07 Collaborating with Other Hosts08:26 Improving Podcast Interview Techniques To Stand Out09:46 Connecting Products and Services11:24 Going In-Depth with Podcast Content Strategy14:18 Conclusion and Call to ActionBroadening Your Guest BaseAnother pitfall is inviting the same circle of guests repeatedly. While familiarity breeds comfort, it can also lead to a “clubby” atmosphere that may alienate listeners. Instead, seek out new voices that bring fresh perspectives, even if stepping out of your comfort zone feels daunting. An exception, of course, is recurring guests who consistently provide value and deliver fresh insights to your audience.Resources mentioned in this episode:For the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/the-real-reason-your-podcast-isnt-attracting-dream-guests-or-clientsSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think.As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let's dive into how we can help your unique show grow and overcome some common mental hurdles.Chapters:00:00 Introduction: Overcoming Podcast Growth Challenges00:49 Common Fears in Podcast Growth04:37 The Importance of Consistency06:21 Engaging Your Audience Effectively09:01 Avoiding Overcomplication in Your Podcast10:23 Promoting Your Podcast with Confidence13:00 Conclusion: Embrace Imperfect ContentResources mentioned in this episode:https://www.thepodcastspace.com/podcast/s2-84-the-truth-about-your-unique-podcast-and-traditonal-growth-strategiesLet's work together to grow your podcast:https://bit.ly/PPodPartySubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means. How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.Want to be an influential podcaster? Start with high quality contentThe quality of your online content, whether it's your podcast, social media, or newsletters, directly impacts your network's growth. Simply launching an interview show and speaking with a broad range of guests often isn't enough if your guest list and content aren't selective. To truly push the quality of your network forward, the people you invite to your show and the conversations you have must add value.Chapters:00:00 Introduction: Can Podcasts Improve Your Network?00:53 Understanding Network Quality02:47 Measuring Connection Quality Through Your Podcast04:55 Building High-Quality Relationships07:10 Leveraging Podcast Influence and Visibility10:45 Practical Tips for Network Growth11:36 Conclusion and Next StepsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/S2-83-How-to-Leverage-and-Measure-Podcasts-Influence-on-Your-NetworkSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success. It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.What is a Podcast Content Strategist?A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends.Understanding Your Demographics: The Key to Podcast SuccessA podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes.Chapters:01:22 Role of a Podcast Strategist03:14 Data-Driven Podcast Strategies05:36 Maximizing ROI and Listener Engagement07:48 Effective Marketing and Platform Optimization09:58 Reviewing Marketing Actions and Accessibility11:34 Content Mismatch in Podcasting13:12 The Role of a Podcast Strategist13:32 Navigating Podcast Platforms and Tools14:01 Best Practices for YouTube Podcasts15:55 Monetizing Your Podcast Effectively17:06 Leveraging Expertise Over Volume19:09 Crafting a Unique Podcast Strategy19:47 Conclusion and Next StepsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-82-what-is-a-podcast-content-strategist-and-why-does-your-podcast-need-oneSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now?While these dreams sometimes feel overwhelming, I genuinely believe every business owner and leader has the capacity to reach these goals, regardless of their audience size. This belief forms the core of today's podcast episode, where I delve into practical steps to achieve your dreams, even with a limited audience online.Chapters:00:00 Changing Things Up01:50 Taking Action and Overcoming Fears03:45 Honoring Your Future Self05:49 Mindset and Achieving Goals08:57 Understanding Strengths and Weaknesses11:27 Becoming Visible and Proactive13:39 Showcasing Your Expertise14:08 Sharing Client Success Stories14:49 Emphasizing Values in Content15:53 Simplifying Content Creation16:58 Leveraging Peer Content18:35 Becoming a Thought Leader by Association19:20 Building Relationships for Opportunities20:52 Encouraging Proactive Leadership21:43 Taking Courageous Action23:22 Invitation to Collaborate23:37 Final Thoughts and Next StepsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://thepodcastspace.com/podcast/s2-81-the-roadmap-to-becoming-the-go-to-leader-without-a-big-following-and-honor-your-future-selfSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.Chapters:00:00 Introduction to Podcasting Power00:26 The Importance of Tracking ROI in Podcasting01:08 Key Metrics for Podcast Success01:46 Understanding Your Podcast Dashboard03:15 Evaluating Overall Trends in Podcast Growth05:43 Analyzing Episode Consumption08:47 Identifying Top Traffic Channels14:07 Conclusion and Call to Action14:37 Outro and Final ThoughtsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-80-stop-chasing-downloads-focus-on-these-3-metrics-insteadSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with?This is the episode, or should I say, the blog post for you if you're interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.Passive Marketing Success: Optimizing Your Podcast Using Your Profile Perception is EverythingYou've heard the saying, "Don't judge a book by its cover." But the reality is, we do. As a business owner, your podcast plays a huge role in how people perceive your brand. Often, when people launch their podcast, they overlook the perception a new listener has when they see their branding for the first time. Oftentimes, we are used to people coming to us because someone else recommended our work.Yet, there is real untapped potential for SEO and appearing in search results. Thus, I want to focus on the elements that most people perceive, not just the vibe. So, if you are a business owner, think about how you present yourself to your community. How does your brand look and feel?A big element we sometimes forget is how people perceive our brand in a quick, snap judgment. The five elements in your profile can be detrimental or beneficial to your brand when done right. Let's explore these elements: the title, cover art, description of the show, episode titles, and episode description.Chapters:00:00 Intro: Passing the Vibe Check00:21 Understanding Passive Marketing Strategies 00:44 Brand Perception and Podcasting01:59 Five Key Elements to Optimize Your Podcast03:46 Crafting Effective Podcast Titles06:38 The Importance of Cover Art09:29 Optimizing Episode Titles and Descriptions13:29 Enhancing Audio Quality for Engagement16:33 Conclusion: Continuous Improvement in PodcastingResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-79-passing-the-vibe-check-passively-marketing-your-podcast-through-platformsSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media. I wanted to create a season preview about what the new season will bring while telling you what happens if you neglect podcast promotion. By doing so, I also hope to help you avoid seeing zero downloads on that dashboard—a traumatic scenario for any podcaster. I understand the effort put into creating a show, only to have no listeners can be disheartening. So, let's dive into this topic and discuss a few big changes happening behind the scenes.The Consequences of Not Promoting Your PodcastWhat happens if you decide not to promote your podcast at all? I did a little experiment—I did mention the podcast once in a newsletter—but for almost three months, I didn't promote it on social media or through my newsletter, except for that one time. So, what happened?I looked at the data right before recording this episode and here's what I found:Shift in Platform Use: There was a notable shift in platform use. While Spotify has seen growth among users, especially where Android is more prevalent, my US-based audience primarily uses Apple devices. This shift was surprising and suggests behavioral (or audience) changes among listeners, with Spotify launching new features contributing to this change.Analysis of the Data: Comparing an almost 90-day period of not promoting my podcast to the previous 90-day period, I saw a 30% drop in downloads and unique listeners. This number is interesting as it held consistent across downloads and unique listeners.Impact on Video Content: The impact was also felt on YouTube, where I had lower view durations and 40% fewer views compared to the previous period. Google continued to drive traffic to my podcast pages due to SEO optimizations, ensuring a steady stream of new traffic. However, without promotion, this viewership decreased.Consumption Impact: There was also a decline in consumption, with listeners not engaging as deeply with the episodes. This is consistent with attracting "cold traffic" – new audiences unfamiliar with my content.Inactive Status on Platforms: My podcast showed as inactive on some platforms, which could discourage potential sponsors or new listeners who want active content creators. Despite this, I continued to receive numerous pitches for guest spots, despite not featuring guests for a while.Embracing Major ChangesNow, let's discuss some exciting news I previously shared on Instagram. Initially, I planned for about 20 episodes of solos and interviews, but I've decided against it. I'm moving from Dallas, Texas to Bentonville, Arkansas due to my husband's job! To ensure consistency, I've pre-recorded all content in my office. This means a consistent look and sound for the show - something extremely important if you're trying to create a professional image of your show.The Three M's: Marketing, Metrics, and MindsetThe theme for this season is very strategic: Marketing, Metrics, and Mindset. These elements are crucial and interrelated. During my coaching and consulting sessions, I often see clients benefitting from adjustments in these areas. Here's a peek into the topics we'll cover:Passively Attracting and Converting Listeners: Learn how to enhance your podcast profile and attract listeners without aggressive promotion.Crucial Podcast Metrics: Discover the top three podcast metrics that every business

Can podcast seasons boost your business? Or do you start from scratch every time a new season releases?Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content. Well, in this episode, I'm breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.Chapters:00:00 Introduction: Can Podcast Seasons Boost Your Business?00:56 Misconceptions About Podcast Seasons04:12 Cons of Podcast Seasons07:43 Pros of Podcast Seasons15:40 Why I'm Transitioning to a Seasonal Podcast19:16 Listener Testimonial: Embracing Seasonal Podcasting21:35 Conclusion and Next StepsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://thepodcastspace.com/podcast/77-10-pros-and-cons-of-podcast-seasons-for-business-owners-plus-why-im-pivoting-my-own-podcastLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Do you wish you could optimize and scale your podcast processes so that when you're looking at your show, you actually feel excited to hit record, publish, and talk to your guests, rather than feeling overwhelmed? As podcast hosts, we have so much to think about, and sometimes, we don't have the time to think strategically about our show, and determine which actions will drive us forward or hold us back.In this podcast episode, I'm thrilled to recount my experience working with my Podcast Power Hour Retainer client Fanny Dunagan, a LinkedIn content strategist for people in tech through her company, Pathlinks. Even though Fanny is an experienced content creator, her struggles and successes are shared by less experienced podcasters so if you're still in the early months of your podcast journey, take a listen.Chapters:00:00 Introduction to Podcast Optimization00:30 Meet Fanny Dunagan: LinkedIn Content Strategist02:01 The Power of Podcast Audits in Optimizing your Podcast04:46 Overcoming Overwhelm with Podcast Coaching05:46 Top Takeaways from Coaching Sessions11:47 The Importance of Delegation as a Host and an Entrepreneur15:55 Leveraging Metrics for Podcast Sponsorship19:33 Applying for Awards and Recognitions27:19 Final Thoughts and Contact InformationResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

What will help you move the needle on your podcast in the most effective way? How can you create a podcast that stays relevant, helps you achieve your goals, and serves your audience? This episode will dive into exactly that.Embrace Imperfection and ConsistencyWhen you're creating a podcast, remember that conditions don't need to be perfect to create value. Consistency is key. Your listeners value reliability; they appreciate knowing when to expect new episodes and what kind of value they will get. Focus on the content and its value to your audience over perfect conditions or settings. This thought process will help keep your podcast relevant and build a loyal audience.Timestamps:00:00 Introduction: Moving the Needle in Podcasting00:16 Overcoming Technical Issues and Staying Consistent01:08 The Importance of Value and Consistency02:21 Creating Exciting and Relevant Content04:10 Adapting Your Podcast Strategy08:40 Balancing Evergreen and Timely Content09:17 Evaluating Your Podcast's Success11:24 Visibility and Promotion13:05 Reducing Overwhelm and Tailored Support14:06 Conclusion and ResourcesResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyContent Pillars: https://www.thepodcastspace.com/podcast/12-is-video-podcasting-for-you-15-things-to-consider-before-you-decideHow to anticipate and increase listener engagement:https://www.thepodcastspace.com/podcast/21-anticipate-listeners-needshttps://www.thepodcastspace.com/podcast/17-listener-trust-connectionLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Podcasts are more popular than ever, transcending generations, countries, races, and backgrounds. So you might be wondering, "Okay, people are listening, but where and when are they tuning in? And how can I optimize my podcast for growth?" That's exactly what we'll dive into today. I'm Ana Xavier, a podcast marketing expert, here to break down actionable insights you can apply to your show and understand your audience better.Evaluating Audience Listening HabitsIf you're listening to this in real time, it's June, and summer is knocking on the door. You might be asking, "Should I release new episodes or take a break to optimize my processes and learn more about my audience?" The answer hinges on understanding where your listeners are and how to keep them engaged.In this episode, I delve into two reports: the Podcast Consumer Report by Edison Research (released in May 2024) and the 2023 Podcast Edition of the Fan Study by Spotify for Podcasters.Audience Behavior Across the YearResearch indicates that podcast consumption is influenced by specific times of the year. Key periods for gaining new listeners include January, March, July, and October. These months coincide with specific life events and seasonal changes, making them prime times for listener engagement.Research also advises against releasing new shows in November due to the busy holiday season, which can make acquiring new listeners more challenging.Timestamps:00:00 Introduction to Podcast Audience Behaviors00:45 Understanding Podcast Audience Behavior01:07 Key Reports and Studies about Podcast Audiences02:31 Seasonal Podcast Listening Trends 07:28 Optimizing Content for New Podcast Listeners08:01 Using Social Media to Grow Podcast Audiences10:27 Cross-Promotion Strategies for Podcasters11:12 Creating Engaging Show Notes12:02 Weekly Podcasting Listening Patterns18:58 Recap and Final ThoughtsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast74-podcast-listening-habits-revealed-insights-to-better-grow-your-showLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media? Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode I'll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!How to optimize your profiles before events:https://www.instagram.com/reel/C41a-r6ptig/How to Prep for an EventOptimizing your presence before the event is key to getting those download numbers. Here are some steps:1. **Profile Setup**: If the event has an app, upload a professional and recognizable photo. Fill out the description with keywords and relevant information to make you easier to find.2. **Links**: Include links to your social media, website, and podcast.3. **Engage Early**: Engage with others on the event's app or platform. Reach out to attendees and set meeting times.4. **Use Hashtags**: Promote your presence with the event's hashtag. This can boost your visibility on social media.5. **Business Cards**: Collect business cards or take screenshots. Follow up after the event to solidify connections.6. **Merch and Outfits**: Take branded swag like stickers, books, or merch. Wear something recognizable—like branding colors or themed accessories—to make a lasting impression.Timestamps:00:00 Introduction: Are In-Person Conferences Worth It?00:42 Personal Experience and Event Attendance02:09 Networking Opportunities at Conferences03:07 Educational Benefits of Conferences05:02 Marketing Yourself at Events07:55 Influence and Impact of Your Work11:31 Prepping for Conferences19:19 Is It Worth the Money?22:06 How Conferences Boost Podcast Downloads27:27 Conclusion and Final ThoughtsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/73-how-in-person-events-can-help-you-increase-your-downloads-influence-by-10-25Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

As YouTube and video podcasts become more prominent, you may ask yourself: Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach. This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy' to stand out online. Timestamps:00:00 Introduction: Should You Convert Your Podcast to Video?00:59 Recording Challenges and Capacity Considerations02:12 Evaluating the Need for Video Content04:14 Content Strategy: When to Use Video05:28 Case Study: Summer Spark Series07:12 Strategic Podcasting Tips11:32 Final Thoughts and ResourcesResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://thepodcastspace.com/podcast/72-should-you-transition-your-podcast-to-video-a-quick-guideLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content?Let me share that podcasts can become effective tools for change during times of personal, social, and political unrest. So in this episode of The Podcast Space, I invited Yesenia Bocanegra, host of the Focus and Bloom podcast to dive into the concept of fostering community through podcasts and the ripple effects of even the smallest actions. Yesenia shares her personal journey of overcoming limiting beliefs and the power of authenticity in content creation. The conversation also touches on the importance of encouragement and support among creators, especially women. The biggest takeaway of this episode is perhaps the significance of pursuing one's (podcast) passion and the unexpected positive impact it can have on others.Timestamps:00:00 The Power of Podcasting in Times of Crisis00:32 Introducing Yesenia Bocanegra: A Conversation on Empathy and Change01:29 The Ripple Effect of Your Podcast07:30 Personal Growth Through Podcasting09:11 Empowering Women and Minorities Through Podcasting13:41 The Legacy of Content Creation18:05 Overcoming Limiting Beliefs and Creating Impact22:08 Closing Thoughts: The Importance of StartingResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://thepodcastspace.com/podcast/71-how-podcasts-can-turn-hosts-into-agents-of-change-for-themselves-and-their-communitiesLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Can Giveaways really lead to healthy podcast audience growth?This episode covers the crucial dos and don'ts of organizing giveaways, how to incorporate personal experiences, and strategies for success. You'll also learn the importance of understanding audience behaviors, minimizing entry friction, and aligning giveaways with audience needs for maximum impact. Chapters:00:00 How Giveaways can be used for Audience Growth00:52 The Don'ts of Running a Giveaway09:27 Strategic Do's for Successful Giveaways21:42 My Personal Giveaway Experience: Insights and Outcomes27:49 Recap and Final Thoughts on Giveaways29:30 Podcast Growth Strategies and Closing RemarksResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/70-the-dos-and-donts-of-giveaways-to-grow-your-podcast-audienceLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://thepodcastspace.com/podcast/69-the-2-reasons-why-people-listen-to-podcasts-pros-and-cons-and-strategies-for-hostsLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

What factors should you consider regarding the process?This episode offers insightful guidance for podcast creators aiming to submit their work for awards, drawing on my experience as both a judge and an award-winning Podcast Marketer. The 10 tips cover a range of topics crucial for a successful award submission, including aligning the podcast's purpose with the award's criteria, thorough research on past winners, understanding the competition, and leveraging personal and podcast achievements. Learn about the importance of crafting a compelling pitch, utilizing resources like AI for editing, and ensuring all submission materials are well-organized and clear. Additionally, good storytelling and the impact of winning awards on a podcast's reputation are discussed, stressing that powerful storytelling can override production limitations. Learn from my personal experiences and insights, including being one of the winners of the American Marketing Association Marketing Maverick Award (DFW Chapter). Timestamps:00:00 Unlocking the Secrets to Award-Winning Podcasts01:02 Diving Deep: Crafting the Perfect Pitch03:52 Leveraging Your Unique Angle for Success06:55 Harnessing AI and Community Insights for Your Pitch10:01 Submission Strategies: Ensuring Your Podcast Stands Out21:18 The Power of Storytelling in Podcasting23:32 Final Thoughts and How to Get Further HelpResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/68-10-key-strategies-to-consider-to-win-podcast-awards-and-pitchesLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it?Last week, an unexpected turn of events led to one of my posts on Instagram going viral. As a seasoned podcaster and content creator, I found myself at the epicenter of a whirlwind of engagement and attention. In this episode, I'll delve into the details of what led to it, how it unfolded, and the insights gained from this unique experience that so many wonder about.Timestamps:00:00 The Viral Phenomenon: A Personal Journey01:55 Decoding Social Media Algorithms07:16 Understanding Virality: Types and Impacts13:14 Navigating Viral Success and Its Challenges15:30 Analyzing a Viral Post: A Case Study29:25 The Aftermath of Going Viral32:50 Final Thoughts and InvitationsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/67-what-happens-when-you-go-viral-on-social-media-a-guide-for-podcastersLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

In podcasting, interviews play a crucial role in engaging audiences and creating meaningful connections. As a podcaster, it's essential to understand the intricacies of conducting successful interviews to keep your listeners hooked and your content valuable. In this episode, we will look into the five common mistakes podcasters often make during interviews and how to avoid them. Timestamps:00:00 Introduction to Podcast Interview Mistakes00:38 The Voice Behind the Advice00:44 Recap of Previous Insights and Transition to New Mistakes02:25 Mistake #1: Focusing on the Person Over the Topic04:40 Mistake #2: Reading the Bio Verbatim07:48 Mistake #3: Misaligned Guest Invitations09:59 Mistake #4: Talking Over Guests15:29 Mistake #5: The Outro Disaster20:17 Recap and Solutions for Avoiding Common Mistakes21:42 Closing Thoughts and Invitation to ConnectResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/66-podcast-interviews-5-key-elements-most-hosts-get-wrongFeeling stuck about your podcast's growth? Do you have no idea where to start and want to partner up with a pro? Start here: https://thepodcastspace.com/servicesSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

The podcasting landscape has evolved significantly over the years, with 2024 offering a new set of challenges and opportunities for podcasters. Attending industry conferences like Podcast Movement Evolutions can provide valuable insights into the latest trends and strategies for growing your podcast effectively.At the recent Podcast Movement Evolutions in LA, a plethora of key takeaways were shared that can help podcasters stay ahead of the curve and enhance their show's success. In this podcast episode, we'll delve into the main trends highlighted during the conferences and offer guidance on what podcasters should be focusing on in the coming year.Timestamps:00:00 The Evolution of Podcasting: Insights from Podcast Movement Evolutions01:22 Exploring Multilingual Podcasts: Opportunities and Challenges04:30 The Power of Podcast Ads: Strategies and Insights06:53 Mastering Podcast SEO: Tips for Boosting Discoverability10:23 Embracing AI in Podcasting: The Future of Production13:02 YouTube and Video Podcasting: Maximizing Your Reach17:08 Building Community and Content: Key Takeaways from Podcast Movement18:29 The Growing Podcast Audience: Trends and Opportunities20:27 Cross-Promotion and Guesting: Organic Growth Strategies21:47 Boosting Listener Engagement on Social Media26:49 Conclusion: Embracing Change and Moving ForwardResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/65-the-future-of-podcasting-according-to-podcast-movement-evolutions-2024-main-takeaways-and-trendsWant to learn more about my coaching program PodParty Success Roadmap? Book a call: www.thepodcastspace.com/grow-roiAffiliate links mentioned in the episode: Captivate.fm (https://bit.ly/3ZFbvjQ) and Decript (https://get.descript.com/tpm8vv079uxf)Maximize Your Podcast Content Instant Access Course - www.thepodcastspace.com/courseYesenia Bocanegra's website: https://www.focusandbloomstudios.com/focusandbloomSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder. Finding the balanceCreating a successful podcast involves striking a balance between offering free content and leveraging it to drive sales. Throughout this podcast, I emphasize the importance of understanding the nuances of timing and context when determining the impact of your podcast on sales. While excessive free content may initially affect sales, podcasts excel at nurturing an audience over time.Building Trust and BrandingPodcasts play a significant role in building trust with your audience. That's why in 2023 podcast hosts became #1 most trusted by online influencers. By consistently delivering valuable content, you establish yourself as an authority in your niche. However, you must always look it strategically by aligning your podcast content with the products or services you offer, ensuring a seamless transition for potential clients.Timestamps:00:00 Introduction: The Dilemma of Free Content in Podcasting00:40 The Impact of Free Content on Business and Sales02:16 Aligning Your Podcast Content with Your Business Goals04:11 Navigating the Listener's Path to Purchase06:12 Avoiding Common Pitfalls in Podcast Monetization11:14 Strategies for Balancing Free Content and Sales14:40 Conclusion: Embracing the Power of Podcasting for Long-Term SuccessResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/62-could-too-much-free-podcast-content-negatively-impact-your-business-salesLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Are you looking to up your podcast interview game and captivate your audience from start to finish? In this blog post, we will dive into a comprehensive guide on how to conduct impactful and engaging podcast interviews. From avoiding common mistakes to leveraging storytelling and audience connection, we will help you elevate your interviews and leave a lasting impression on your listeners.In this week's episode, I invited my podcast producer and strategist friend Sarah Heeter, founder of PodFox Media to share her best tips on how to craft unforgettable podcast conversations. Timestamps:00:00 Unlocking the Secrets to Stellar Podcast Interviews00:24 Special Episode Announcement & Guest Introduction02:21 Meet Sarah Heeter03:31 The Audio Revolution: Transforming Podcasting06:30 Mastering the Art of Podcast Interviews07:59 Common Mistakes in Podcast Interviews and How to Avoid Them24:28 The Ultimate Guide to Elevating Your Podcast27:24 Join the Audio Revolution: Exclusive Offers for Podcasters28:45 Closing Thoughts: Your Voice MattersResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/63-elevate-your-interviews-to-host-unforgettable-podcast-conversations-with-sarah-heeterLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e https://www.podfoxmedia.com/resources

Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free advice. But what if I told you that there's a way to turn these interactions into opportunities for growth and standing out online?As a podcast marketing expert at The Podcast Space I specialize in helping small business owners and impact-driven entrepreneurs navigate the world of content strategy- so I have a lot of thoughts! I really wanted to delve into the topic of dealing with freebie seekers and brain pickers, offering insights on how to handle these interactions without feeling overwhelmed or taken advantage of, and in a way that helps you generate podcast growth!Timestamps:00:00 Turning Free Advice Requests into Opportunities for your Business and Podcast00:59 Understanding Different Types of Freebie Seekers02:10 Setting Boundaries and Building Trust02:55 Leveraging Podcasts for Engagement and Growth05:16 Effective Communication Strategies for Handling Freebie Seekers08:53 Generating Content and Product Ideas from Audience Interactions12:53 Monetizing Conversations and Enhancing Podcast Growth13:19 Creating a Reciprocal Relationship with Your Audience19:54 Conclusion and Calls to ActionResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/62-how-to-turn-freebie-seekers-into-podcast-downloads-money-making-ideas-and-more-online-visibilityLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

In the bustling world of podcasts, one burning question plagues both creators and listeners alike: What is the perfect podcast episode length? The quest for an ideal duration can be daunting, but fear not, as I bring forth invaluable insights in episode 61. Let's delve into the realm of podcast episode lengths and the nuances surrounding them.Timestamps:00:00 Unlocking the Mystery: Ideal Podcast Episode Length00:39 The Realities of Podcast Listening in 202401:09 Data-Driven Insights: Popular Podcast Episode Lengths03:40 Crafting Your Podcast: Five Key Considerations08:06 Navigating Audience Expectations and Consumption Habits10:08 Busting Common Podcasting Misconceptions about Episode Length15:37 The Only Two Things That Truly Matter in Podcasting16:57 Wrapping Up: Your Guide to Podcast SuccessResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/61-how-long-should-a-podcast-episode-be-it-dependsLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Are you a podcaster who struggles with nasal sounds or finds it challenging to maintain vocal health while recording episodes during cold or allergy seasons? Fear no more, as we've invited our vocal health expert, Nic Redman, to join us in this episode of The Podcast Space to delve into essential tips and insights on how podcasters can overcome nasal sounds, stay healthy, and record with minimal issues. Stay tuned until the end as Nic shares a real-time exercise to drain our sinus and bring more relief to your recordings!DISCLAIMER: Even though Nic Redman has extensive knowledge of vocal health, please consult your doctor for advice on your own needs and health circumstances. The contents of this article and podcast episode are exclusively for educational purposes only. Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/60-vocal-care-tips-for-podcasters-during-cold-and-allergy-seasons-with-vocal-coach-nic-redmanLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Have you ever felt discouraged because you couldn't see the impact of your podcast? You're not alone. As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast.Top 3:1. Don't Make Long-Term Decisions on a Bad Day2. Revisit Your Why3. Combat overwhelmTimestamps:00:00 Introduction: The Impact of Podcasting01:17 The Reality of Podcasting: A Marathon, Not a Sprint02:18 Practical Tools to Stay Motivated04:32 Revisiting Your 'Why' and Setting Realistic Expectations07:19 Overcoming Overwhelm: Adjusting Your Podcasting Frequency09:17 Weighing the Pros and Cons of Podcasting11:51 Moving Past Your Ego: The Realities of Online Success17:44 The Invisible Impact: Recognizing Your Silent Audience19:31 Conclusion: Staying in the Game and Making an ImpactResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/59-how-to-stay-motivated-when-you-cant-yet-see-the-impact-of-your-podcastSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

As a podcaster, you may have been struggling to convert your podcast listeners into buying customers. You're not alone. Many podcast hosts find it challenging to make sales because they are hesitant to mention their products and services on their show. But there's a missing piece from your podcast content strategy that can significantly impact your conversion rate - case studies.The Power of Case StudiesHubSpot revealed that 54 percent of all podcast listeners are more likely to buy from a brand that they have heard on a podcast. This statistic alone should make you consider leveraging case studies to promote your products and services on your show. Furthermore, research from SEMrush shows that case studies are one of the top-performing content types in the critical stages of the buyer journey - consideration and conversion.Why Are Case Studies ImportantWhen it comes to making buying decisions, customers rely heavily on reviews, customer testimonials, success stories, and case studies. These provide a tangible understanding of what it would look like to work with you. If you have a high-ticket item or a product that may seem risky to your listeners, case studies can alleviate their concerns and help them navigate the decision-making process.Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/58-episode-case-studies-that-convert-3-key-elements-for-customer-conversion-successLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Podcasting continues to grow as a vibrant and compelling platform to amplify your voice and impact, tell your story, or share essential knowledge with the world. Yet, the journey into the podcasting world can be daunting and, most times, overwhelming! If you ever wondered what podcast coaching (with me) could look like, take a listen to this episode featuring my PodParty Success Roadmap coaching program Hetal Baman, host of the Global Health Pursuit podcast, and dive into the immense value of podcast coaching highlighted by Hetal's personal success. From receiving weekly listener and peer messages to receiving $2,500+ listener donations, to talking to organizations featured on Netflix documentaries, Hetal's story undoubtedly shows what can happen when you stop trying to ‘make it' alone.Unpacking Hetal's Podcast Growth through CoachingFacing the question of whether podcast coaching is worth it, Hetal shares her perspective. Starting with an online world where people claim to have grown their podcast substantially, she reflects on her journey and successes and attributes them largely to the unique approach brought by the PodParty Success Roadmap: From Struggle to Celebration in 90 Days. The crux of her growth journey revolves around unraveling the mystery of what proper coaching entails and understanding the possible results you might draw from it. It's about unraveling the specific, unique potential each podcast holds, working with a strategy suitable for your podcast, and learning how to connect more deeply with your audience.From Burnout to Podcast Breakthroughs Though Hetal boasts of a rich background in engineering and a passion for global health, her initial attempt at podcasting led to burnout and a hiatus from her passion. The act of juggling a high-stress job, maintaining her podcast, battling the mental tug-of-war of her deep-seated desire for achievement, and her reluctance to seek help became her breaking point. However, 2022 brought with it a renewed sense of direction and purpose. The fire ignited once more; Hetal sought the help of an experienced podcast coach who has a more down-to-earth and practical approach than most online coaches. With newfound determination, Hetal's podcast was successfully relaunched. Now with 47 content-packed episodes under her belt, and counting, the stop button is a non-option. Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/57-from-overwhelmed-and-invisible-to-confident-influential-and-being-paid-to-podcast-the-results-of-my-coaching-program-with-hetal-bamanSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e Chapters:00:00 Introduction: Is Podcast Coaching Worth It?00:38 Guest Introduction: The Host of the 2% Reach Podcast01:48 The Guest's Journey: From Engineering to...

How to avoid failing as a PodcasterPodcasting has become a popular medium for sharing knowledge, stories, and ideas. However, it's no secret that many podcasts fail to gain traction and eventually fade away. In this episode, we will explore the 10 most common reasons why podcasts fail and provide valuable insights on how to avoid these pitfalls. Whether you're a seasoned podcaster or just starting, understanding these reasons can help you create a successful podcast that stands out from the 90% of podcasters who fail.Giving Your Podcast Enough Time to Generate MomentumThe first reason why many podcasts fail is that the host didn't give them enough time to generate momentum and become a regular part of their audience's day-to-day. Starting a podcast is not a guarantee of instant success. Like any endeavor, it takes time and consistency to build an audience. Understanding this and having patience can help you stick with podcasting even during the early stages.In data collected by The Actively Established Podcast Report: Rephonic and Podmatch, only 10% of podcasters who launch a show make it to 50 episodes = one full year of weekly episodes.Timestamps:0:00 Introduction to Podcasting Pitfalls01:11 The Importance of Patience in Podcasting03:13 Investing in Your Podcast: Do's and Don'ts07:53 The Danger of Trying to Appeal to Everyone10:07 The Pitfall of Winging It11:28 The Importance of Market Research in Podcasting12:52 Balancing Fun and Work in Podcasting15:03 The Myth of 'Publish and They Will Come'16:20 The Danger of Nostalgia in Podcasting17:29 The Pitfall of Being Too Strict and Inflexible24:48 Conclusion: Avoiding Podcasting PitfallsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources, previous episodes and show notes, please visit:https://www.thepodcastspace.com/podcast/56-10-reasons-why-most-podcasters-fail-and-how-you-can-avoid-being-one-of-themLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

One Year Running a Podcast as an EntrepreneurOver the past 12 months, I've clocked in 54 episodes of The Podcast Space's podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I'll share my insights, wins, and pitfalls I encountered - because to work as a strategist for other businesses is one thing, and to do it all myself is a completely different one.As a podcast strategist, marketing expert, and unofficial cheerleader for impact-driven entrepreneurs, I always seek to uplift your podcast journey – nudging you to pay attention to key indicators and ignore your inner impostors. Having said that, the pertinent question still stands – Is podcasting an effective tool to build your business and online authority?Timestamps:00:00 Introduction and Expectations00:32 A Year in Review: Podcasting Journey02:43 Breaking Down the Podcasting Process05:00 Setting Goals and Adjusting Expectations06:39 The Power of Experimentation10:17 Celebrating Wins and Overcoming Challenges18:45 Impact of Podcasting on Business Growth22:36 The Future of Podcasting: Final Thoughts24:54 Building Authority and Relationships in Podcasting25:14 The Power of Podcasting and Networking25:59 Achieving Success in Podcasting26:04 The Impact of Podcast Consumption Rates26:54 The Unexpected Wins in Podcasting30:05 The Challenges and Surprises in Podcasting30:14 The Role of YouTube in Podcasting31:54 The Struggles with Burnout in Podcasting34:31 The Anxiety of Interviewing Guests35:41 The Exhaustion of Video Podcasting38:10 Analyzing Podcast Data and Popular Episodes45:42 The Impact of SEO and Long-Term Growth in Podcasting45:53 Celebrating One Year of Podcasting and Looking ForwardResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/55-1-year-of-podcasting-has-it-been-worth-it-wins-lessons-and-data-beyond-downloadsLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

One of the main qualities of podcasting is that you can experiment with your hosting style and match that to your personality. However, many podcasters feel pressured to be like journalists or radio broadcasters, which can limit the character and authenticity of their podcast. In this episode, we will explore different hosting styles that you can use on your podcast to find your groove and create a product that resonates with both you and your listeners.Experimenting with Podcast Hosting StylesWhen starting or launching a podcast, there are several skills you need to learn, and master one of them being speaking. Speaking to a microphone without a camera is quite different from speaking directly to a camera - it involves a complex type of focus. As a former journalist and radio host, I'll be sharing her personal experience of launching my own podcast and feeling uncertain about the type of host I wanted to be. The beauty of podcasting is that there are endless niches, and you have the freedom to choose your approach as a professional or an authentic communicator.Two Types of Hosting StylesWhen starting a podcast, there are two main hosting styles to consider: the lens of the expert and the perspective of the learner. If you're using podcasting as a business tool, you will likely adopt the lens of the expert. Within this style, you can choose to strictly share your expertise or invite other experts to have conversational episodes that both educate and solidify your knowledge.On the other hand, the learner's perspective is a great opportunity for those transitioning into a new industry or pursuing a passion project- in fact many of my clients experience this situation and come to me for advice on how to best show up online without feeling ‘like a fraud'. This approach removes the pressure of being the host who knows it all and invites your audience to join you on your learning journey. By approaching topics with a beginner's mind, you create a space that encourages curiosity and growth for both you and your listeners.Editing vs. Relaxed StyleMany podcasters believe they must always be serious and error-free, especially when discussing serious topics. However, podcasting allows for a range of hosting styles, including more off-the-cuff and relaxed approaches. It's essential to align your hosting style with the type of show you want to create. If you prefer a structured and heavily edited podcast, that's perfectly fine. But if you want a more casual and conversational vibe, embrace your natural self and be transparent with your audience about any changes to your editing style.Embracing Vulnerability and AuthenticityThe pressure to know everything as an expert can be overwhelming. I encourage you to embrace vulnerability and acknowledge when you don't have all the answers. Authenticity is a valuable trait, and listeners appreciate hosts who are honest about their limitations. Real-time moments of learning and researching on-air can be engaging and relatable for both the host and the audience.Topics covered:00:00 Introduction to Podcast Hosting Styles00:41 The Challenges of Starting a Podcast01:44 Finding Your Voice as a Podcast Host02:16 The Journey of Self-Discovery in Podcasting03:17 The Expert vs. Learner Hosting Styles05:15 The Value of Vulnerability in Podcasting07:15 The Learner's Perspective in Podcasting08:29 Editing vs. Relaxed Podcasting Styles09:29 The Importance of...

Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you.Podcast content formats breakdownEducate, Inspire, or Entertain: What Audiences WantAs a podcast host, it's essential to define your podcast's purpose. In our previous episodes, we've discussed the significance of understanding your "why" for podcasting and the various types of episodes you should have. Now, let's delve into the three primary podcast formats: 1. Education2. Inspiration3. EntertainmentDetermining the Right Podcast Format for YouChoosing the right format for your podcast can be challenging. It's crucial to understand yourself, your business, and your audience's needs. While it's essential to consider popular shows for inspiration, be aware that many hosts behind these successful podcasts already have a built-in audience or industry expertise. However, don't let this discourage you. Success will come eventually- understanding the context and requirements for different types of podcasts is crucial.Chapters:00:00 Introduction to Podcast Types00:44 Understanding Your Role as a Podcast Host01:05 Three Formats of Podcasts: Educate, Inspire, Entertain01:41 The Power of Quotes and Inspiration02:13 The Rise of Edutainment02:49 Choosing the Right Podcast Format for You06:28 The Importance of Relatability in Podcasts08:54 Balancing Education, Inspiration, and Entertainment09:45 Using Analytics to Understand Your Audience10:43 Understanding the Success of Popular Podcasts12:32 Breaking Down Stereotypes in Podcasting13:18 Preview of Next Episode and ConclusionResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodParty Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hourFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/53-podcast-content-formats-podcast-basicsLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our

Maintaining a podcast can be overwhelming if the type of podcast episodes you create weekly don't match your hosting style, personality, goals, or availability. In the second installment of Podcast Basics, we will delve into the different types of podcast episodes you can craft for your show and how to best utilize them to grow your expertise, deepen your connection with your audience, and avoid getting burned out.Types of Podcast Episodes:Solo PodcastsInterviewsPanelsRotating HostsRecorded or Live EpisodesContent RepurposingThemed EpisodesReplaysand more.Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/52-types-of-podcast-episodes-podcast-basicsLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Creating and maintaining a successful podcast goes beyond having the fanciest equipment or appealing to the latest trends. It's about knowing your "why" and getting your basics right. As we kickstart this year, I'm excited to share a series of podcast episodes on podcasting basics. In this first episode, we will dive deep into the importance of determining your podcast's why and set the foundation for a successful and impactful show.Understanding the Long-Term Impact of a PodcastYour Podcast is a Marathon, Not a Sprint:Podcasting serves as a powerful networking tool, providing access to an expansive community. Whether it's directly through your podcast or by appearing as a guest on other shows, the potential for meaningful connections is staggering. As the podcasting industry evolves, with the rise of platforms like YouTube Music, opportunities for networking continue to multiply.Avoiding Burnout with Clear Intentions:Podcasting offers a platform to showcase your expertise to a wider audience. Solo episodes or inviting expert guests provide avenues to establish credibility, authority, and thought leadership. In upcoming episodes, we will explore various podcast episode formats that can elevate your authority and expertise effectively.Seamless Content Creation for Enhanced Online Presence: Podcasting serves as a central hub for your online content strategy. By integrating your podcast with newsletters, social media platforms, and websites, you can engage with your audience in a more relaxed and immersive manner. This approach fosters a stronger community connection and breaks the barriers of traditional written content.Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/51-determining-your-podcasts-why-to-ensure-long-term-success-podcast-basicsLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024. Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting. In this episode, we will discuss the top 10 marketing strategies to leave behind in 2024, providing context and insights to help you make informed decisions for your podcast.The importance of getting your podcast basics rightIf you want marketing to be easier for your podcast in 2024, it is essential to ensure that you have the basics in place. From content strategy to understanding your listeners' needs, setting goals for your show, and establishing content pillars, these foundational elements form the backbone of a successful podcast. As the podcasting landscape evolves, it is crucial to reassess and adapt your strategies to ensure continued growth and engagement.You can't move to 2024 without having clarity on your:listeners' needs and wants,goals for the show, content pillars, unique viewpoint/selling point,content angle.Resist following the advice of content gurusIn the digital marketing world, it's easy to be enticed by the advice of content legends who have large teams and extensive resources at their disposal. However, trying to replicate their strategies with limited resources can be overwhelming and counterproductive. Instead of following the advice of these industry giants, focus on learning from podcasters who are a few steps ahead of you. Seek relatable and actionable insights that can be applied to your specific situation.The significance of episode planning and content calendarsA common mistake in podcasting is not having a clear plan for each episode and lacking a well-organized content calendar. Without a content calendar, episodes may lack a defined purpose, making it challenging to market them effectively. By crafting episodes with a clear angle and understanding why listeners should tune in, you can create targeted marketing strategies that resonate with your audience. Consider aligning your episodes with content pillars and long-term goals to facilitate consistent content creation.Timestamps:00:00 Introduction to Broadcast Marketing Changes00:33 The Impact of AI on Podcasting01:08 Understanding Podcast Audiences01:30 Top 10 Marketing Strategies for 202401:53 The Importance of Marketing Basics02:37 The Role of Content Strategy03:06 The Importance of Audience Engagement03:28 The Power of Unique Selling Points04:20 Avoiding the Guru Trap07:00 The Importance of Episode Angles09:04 The Power of Email Marketing10:53 The Role of YouTube in Podcasting12:03 The Limitations of Doing It All13:12 Effective Social Media Marketing Strategies13:44 Avoiding Common Social Media Pitfalls19:55 The Importance of Repurposing ContentResources mentioned in this episode:Let's work together to grow your podcast:

Your podcast's cover art is the first visual cue potential listeners encounter. It has the power to attract attention, stir curiosity, and convince people to click "play". Hence, having compelling podcast cover art is vital to your podcast's success. In an enlightening episode with our former guest Yesenia Bocanegra, a seasoned video podcast coach and former photographer, we unlocked the secrets of creating irresistible podcast cover art.Unmasking misconceptionsThere are many misconceptions about creating podcast cover art. Yesenia debunks some of the common ones. Contrary to popular belief, your face does not have to be on the cover. Additionally, using all your brand colors isn't a necessity. It's about finding the right image, striking a balance with the color palette, and choosing the perfect outfit to capture the essence of your podcast.Planning a photoshoot for your podcastA brand photoshoot is a crucial component of crafting effective cover art. Yesenia shared insightful tips on planning a successful shoot. It's not just about taking photos but considering the meaning of the location, props, and even the outfit that aligns with your brand's image. Preparation and proactive communication with your photographer are key. It's essential to have a variety of photos for different purposes.Designing Podcast GraphicsThe podcast delves into the art of designing cover graphics. Yesenia discussed the power of balance, negative space, and contrast in creating visually appealing designs. It's also crucial to consider the size and readability of the graphics, especially on mobile devices. Moreover, using relevant elements that reflect the podcast's content, rather than random elements, can create an intriguing design.Determining the right pose for your podcast coverYour pose on the cover art matters! Yesenia emphasized choosing a pose that exudes confidence, connects with the audience, and feels comfortable. Small movements and avoiding certain poses, such as leaning too much or sitting incorrectly, can make a significant difference. Finding a pose that represents the individual and their podcast in a positive and engaging way is key.Connecting poses with Content PillarsVisual branding for podcasters is vital. The way you present yourself in photos can convey a message to your audience. We explored how to align your photos with your podcast's message, the impact of lighting on brand perception, and the significance of connecting props and poses to your podcast's content pillars.Topics covered:02:18 - Podcast Cover Misconceptions03:44 - Why Famous Podcasters' Cover Art isn't always where you should look for inspiration04:33 - Best practices for small business owners' podcast cover art07:07 - Determine what is the reason behind the photos11:15 - Should you take props for your photoshoot? 12:36 - What type of outfits should you pick for your podcast's photoshoot?16:33 - The meaning of colors and its subliminal message in branding20:00 - Balancing proportions, elements and negative space for a killer cover27:33 - Poses to consider for your podcast cover art38:18 - Connecting content pillars to props and poses Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodParty Connect to Yesenia on Instagram: https://www.instagram.com/focusandbloomstudiosVideos about how to better use light on your podcast's recording: