Podcasts about sem seo

Hedda Båverud Olsson is the co-founder and CEO of Lassie, a pet health app and insurance provider. Lassie has now raised €36.5 million from Balderton Capital, Felix Capital, Inventure, Passion Capital, and Philian. Since Lassie's successful launch in Sweden, over 2.5 years ago, and 60,000 customers later, the company recently launched in Germany. Where to find Hedda Båverud Olsson:• Website: Djurförsäkring – Din digitala djurförsäkring | Lassie• LinkedIn (6) Hedda Båverud Olsson | LinkedInWhere to find Hadi Radwan:• Newsletter: Principles Friday | Hadi Radwan | Substack• LinkedIn: Hadi Radwan | LinkedInIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

Esta mañana en #Noticias7AM entrevistamos vía telefónica a Lic. Paulina Casso Rodríguez, Escritora, experta en marketing con especialidad en Representación Artística, emprendedora y empresaria. Directora creativa de HYVE, una agencia de marketing digital y relaciones públicas que ofrece servicios para la creación de identidad visual y ADN de marca (branding). También especialista de relaciones públicas, producción audiovisual y posicionamiento SEM/SEO en buscadores. Escritora del libro “WTF con el SAT”, bajo la editorial Penguin Random House.   Tema: Nuevo libro “WTF con el INFONAVIT. Guía básica para hacerte de tu casita sin morir en el intento”

In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover - The need for a balance between print and digital channels to effectively reach buyers. Emphasizing that print gives a company validity and trust, with a longer-lasting impact compared to digital efforts. The importance of understanding the buyer's journey and tailoring marketing tactics accordingly. The conversation shifted to the value of industry-specific publications and the need to adapt marketing strategies based on results. They concluded by emphasizing the importance of being a trusted ally for customers and providing quality content.To learn more about our guest today – Kathi Gilleland is a marketing communications expert with nearly 25 years of experience developing and implementing B2B marketing strategies delivering increased revenue and market penetration. Her expertise lies in many areas of marketing including brand development, digital and traditional campaign management and analytics, CRM software administration, marketing automation, web development, SEM/SEO, blogging, social media marketing, design and production of collateral materials, trade show and event management, advertising, public relations, and product management.After she spent 18 years leading the marketing efforts of three major manufacturers in the food processing and packaging equipment space, she joined Sosland Publishing in 2022. Her experience as a buyer of media and a thorough understanding of digital marketing products from two of Sosland Publishing's major brands – MEAT+POULTRY and Pet Food Processing – made her a good fit to serve in her current capacity as senior director of marketing and promotions. She enjoys working closely with the publishers and sales team to consult with marketers in the same positions she fulfilled in her past roles while applying her solid understanding of their biggest marketing challenges.https://www.linkedin.com/in/kathi-gilleland-marketing-executive/  For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.com================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== To learn more, subscribe and get notifications on new episodes when they become available. Click the YouTube Subscribe button above.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence 

What were the top digital media trends in Q2 of 2021? From paid search to Amazon and more, Gaia and Andreah connect with Merkle digital advertising expert Marion Gendron to learn more about these top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Instagram, and others ramped up and what industries saw the most positive rebound. Listeners will learn about: • Year over year performance across channels • How Prime Day moving to June impacted Amazon performance • Industry-level insights in paid search and organic search • Spend shifts across paid social platforms Resources • Q2 2021 Digital Marketing Report (https://www2.merkleinc.com/l/47252/2021-08-19/8qnjq5)

La SEM, Search Engine Marketing, sono quelle attività che hanno come obiettivo l’acquisizione di traffico e visibilità sui motori di ricerca. Si dividono in:•SEO, Search Engine Optimization, che si basa su attività volte ad attivare visibilità naturale o detta organica.•SEA, Search Engine Advertising, che si basa su attività a pagamento, quindi annunci sponsorizzati.La attività di Seo si dividono in:•On-site, che riguardano l’architettura, la struttura e la semantica del sito, che comporta un avanzamento in SERP. Tra le attività principali ci sono la scelta delle keyword, la descrizione a il “tag alt” alle immagini, la creazione dell’architettura e della site-map, la valutazione dei codici e dei titoli, la creazione di contenuti fruibili per l’utente e utili per il posizionamento organico. In questo caso si svolge un’attività di Seo Audit, di scansione del sito e individuazione delle criticità, per poi andare successivamente ad intervenire per migliorare il posizionamento.•Off-site, che riguardano attività di link building, quindi la presenza di link esterni autorevoli che rendono autorevole il nostro sito, e attività di Social Media Management, blogging e Guest Posting. Quindi la creazione di contenuti e attività esterne al sito che portano traffico e indicizzazione.La attività di SEA si basano sulla scelta e acquisto di parole chiave che possono individuare le ricerche degli utenti, e creazione di annunci a pagamento basato sul criterio del “Pay per click”, quindi basata sul pagamento solo quando l’utente clicca sul link. Uno dei principali Kpi da monitorare è il CTR, Click Through Rate, che rappresenta il rapporto tra click e impression. L’acquisto si basa sul processo ad asta.

SEGMENTO 1, parte A Anner Mejia conversa con Juan Fernando Campos acerca de: Que bueno que sea lunes! pero No me gusta lo que hago, pero es lo que me toca de momento. Lucas 16:10 "El que es fiel en lo muy poco, también en lo más es fiel; y el que en lo muy poco es injusto, también en lo más es injusto. Pues si en las riquezas injustas no fuisteis fieles, ¿quién os confiará lo verdadero? Y si en lo ajeno no fuisteis fieles, ¿quién os dará lo que es vuestro? Parte B PROTAGONISTAS DEL FUTURO, José Kont entrevisra a Ronald Pérez Hernandez Abstract: Experto en SEM (SEO y PPC) con más de 15 años de experiencia en estrategia online. Master en Marketing Digital y en Transformación Digital de la Universidad Europea del Atlántico y de la Universidad de Nebrija. Tema: Google, Facebook y el caso de Australia SEGMENTO 2, VENDALE AL ESTADO Anner Mejía entrevista al abogado Oscar Guerrero, experto en inscripciones y precalificaciones para el Registro General de Adquisiciones del Estado. SEGMENTO 3, analisis de libro TEAM OF TEAMS. New Rules of Engagement for a Complex World, escrito por el General Stanley McChrystal HOY HABLAREMOS DE LA PARTE 3 Y FINAL DEL LIBRO: SHARING CAP 7. SEEING THE SYSTEM CAP 8. BRAINS OUT OF THE FOOT LOCKER CAP 9. Beating the prisoner’s dilemma. Superar el dilema del prisionero.

Watch the full interview - https://youtu.be/EYX1mIyVH84 In this episode, we talk with Machen and his awesome success with cryptocurrency success from homeless to happy family man, and much more. We also talk about bitcoin, dodge coin and other ways to use cryptocurrency. If you really want to learn how to make money with cryptocurrencies, then you have to buy this $27 dollar course that walks you step by step on how to succeed and make money with cryptocurrencies. It is a must-buy! just click the link - https://www.simpleacademy.online/a/42387/2ftQDksS If your ready to start buying cryptocurrency I recommend Coinbase they are safe and trust crypto wallet - coinbase.com/join/lyon_ro?src=ios-link Machen Mathew Provides dummy-proof lead generation for small business owners on a shoestring budget. Services include web des/dev, B2B growth development, lead gen, chatbots, FB ads, SEM/SEO, growth strategy, personal brand management, and marketing automation. I also manage a growing business owners and marketers community thats quickly becoming a top resource for our industry. You can request access here: https://facebook.com/groups/paidtopro Want to work with us? Shoot me an email at machen@cltxwd.com For all partnership inquiries, please visit: http://canyonlakewebdesign.com/partner For more information about me, please connect: https://paidto.pro/links/learn On my free time, I pursue my passion for understanding physics, human nature, and neuroscience, especially with how they play into creation, innovation, and social media. Start working with me on your business- https://entrepreneurs.coach Start working with me on your life - https://thrivelifementor.com All The Lyon Show Links - https://linktr.ee/lyonshow Buy Some Of My Art- https://thewoodcarvers.com Check Out my podcast- https://lyonshow.com Don't Click This - https://www.youtube.com/channel/UCVcD41yEw4EPpbDKZ_1wYOQ?sub_confirmation=1

Rodney and Laurel Hess join Jan Swift on Discover Lafayette. Business partners and advertising gurus that created Rally Marketing, Laurel has also launched hampr which is making all the news as an on-demand laundry service. Hurricane Katrina was the catalyst for the couple to meet when Laurel came to Lafayette from New Orleans to attend UL in 2005. The two joked about how they didn't hit it off at first when they met in a creative writing class, but through mutual friends, reconnected a few months later and fell in love quickly, marrying in 2008. Fast forward to today: the two are owners of Rally Marketing which was formed in 2016. Laurel brings experience in developing and executing comprehensive marketing plans for international corporations, as a production manager, and then five years as Sales and Marketing Manager of the Mercedes-Benz Superdome, Smoothie King Arena and Champions Square. Rodney is the driving force behind Rally’s strategic content, SEM/SEO and online advertising plans, having cut his teeth in Search Engine Optimization over ten years ago when digital media was still referred to as "new media. He previously worked for one of the fastest-growing Search Engine Marketing firms in the south and developed and grew a successful digital marketing department for a large ad agency in Lafayette. Rally Marketing was formed as an offshoot of its sister company, Comit Developers, and has nine team members in addition to Rodney and Laurel. They help clients with marketing automation, content development, search engine optimization, strategy, or how to use strategically use social media to grow and market your business. Rally Marketing was formed in 2016 with Laurel and Rodney Hess serving as President and Vice-President. The marketing firm works closely with its clients to focus on clear, concise online content. They counsel businesses to "simplify their message to its absolute core and make it as short as possible, which is hard to do." The importance of a company or entrepreneur starting with their mission statement can't be overemphasized. Many business owners know that they want to make money but they haven't fine-tuned who they are, what they offer, or what their values are. Rodney stated, "Start with your mission statement, and then you can move toward that with intention. If something you're doing doesn't feel right, you shouldn't be doing it. Simplify your message to its absolute core; you only need to post focused, clear content. People want to be spoken to directly, not just thrown a lot of content that doesn't explain what the company does or what it offers." Rodney Hess hosts Social Media Breakfast Lafayette to bring together local sharing of information on the ever-evolving social media industry. It is a casual and comfortable setting for newbies and experts alike to ask questions, toss around new ideas, and offer personal stories of success. Meetings are typically the first Friday of every month from 7:30-9:00am. Participation is free. @smblafayette Laurel Hess launched hampr, an on-demand laundry service on January 15, 2020, which also happens to be Rodney's birthday. She freely admits, "I've hated doing laundry since at least 2013 when I was pregnant for my first child" and even posted on Facebook a few years ago that "someone should invent this!" Her long-held dream to get rid of the chore of tackling the never-ending pile of laundry crystallized in 2018 when she took the idea to the next level, talking with potential investors, working on the app to be downloaded, and finetuning details such as the ideal hamper to provide customers who utilize the service. Hampr has already experienced unprecedented success in Lafayette, a Tier 3 market, outpacing similar services in Tier 1 markets (large cities with dense populations) in its first few weeks of operation. On March 14, hampr began operating in Baton Rouge. To become a member,

So I did another big interview at SMXL Milan Wil Reynolds who is CEO of Seer Interactive. He shared an awesome tip on link building and how to make your brand more visible on search engines. SEER Interactive is a Philadelphia-based SEM/SEO consulting firm. A web site without a plan to attract, retain, and succeed online will be copied and one-upped. Our team is nimble and extremely talented on both natural and paid search. Everything we do is tracked to ROI, we're good to each other, good to our clients, and good to our community, all this means we have a darn GOOD time.

This episode of Side Projects features Mark Feldman. Mark & I discuss what it takes to turn your artistic passion into a career. Mark has done it as a professional drummer, instructor, music executive and entrepreneur. We hit on concepts such as the practice and dedication to your art, getting help, financial investments, sunk costs, using SEM/SEO, and how marketing has changed over the last 25 years. Subscribe, rate, & review Follow Mark @mark­_feldmans_level5 on IG Follow us @PerformanceAnx on Twitter & IG Check out our merch @ www.performanceanx.threadless.com

Quelques définitions sur les termes marketing utilisés en agence. Stencil, un nouvel outil pour WordPress et une pensée pour Yann le CM de Décathlon. L’article SEM, SEO, SEA…c’est quoi ça ? est apparu en premier sur Le Prodcast.

In today's episode, Steven, Melissa, and Alan recap Tuesday's interview with Ashley Ward. Ashley is an international corporate speaker for SEMrush, and dropped a whole lot of knowledge on Tuesday's episode, and as an added bonus, don't forget to Try a free 14-day SEMrush Trial HERE! [00:32] What's up Creative Hustlers! From Las Vegas, it's Steven, Melissa, and Alan! [00:50] There are slot machines everywhere in Vegas. Everywhere. [01:55] Ashley Ward has been coming in conversations a lot. [02:17] Callback to the Alan and Josh Roush's Creative Hustler Takeover, where we met Ashley! [02:50] SEMrush has expanded their toolkit. All-in-one for your digital marketing needs! [03:40] SEMrush is a combination of tools, including pulls your keyword ranking, page performance, competitor performance and auditing, monitor backlinks, and so much more. [04:20] It used to be SEODigger and now it is SEMrush, and Alan uses it now. [04:30] Not all software reports rankings correctly, but SEMrush does. [05:03] What's the importance of backlinks? [05:50] SEM/SEO is Alan's wheelhouse. [06:24] A 3oz or Less with Ashley and Alan together! Information galore! [06:59] Ashley actually travels 2.5 weeks every month, but is based out of San Diego. [07:25] The change in backlinking now. Relevance matters! [08:13] JC Penny got a penalty from Google for too many random backlinks. [08:45] Best way to get backlinks is to create great content and get it in front of influencers. [09:10] SEMrush gives you info on who's talking about your subjects. [09:49] SEMrush is a consolidated toolkit, and you really only need a few other things and you're good to go! [10:20] Ashley is always traveling, at least half the year. She flies to Russia, Germany, Prague, Australia, and Philadelphia. [11:06] SEMrush is a sponsor of SoCal Marketing Club. [11:30] Having the support of SEMrush and what they are trying to do in the industry to avoid toolkit overload! [12:31] When Ashley does her corporate speeches, she does a lot of teaching, demos and workshops as well. [12:50] Ashley is hosting the SoCal Marketing Club event in July 2018 with workshops on SEMrush! [13:20] Alan wants to get an educational license for his classes! [13:55] Mobile SEO is different then Desktop SEO. [14:46] Google has changed their ranking to focus on mobile first indexing. Speed, conversion rate and so much more. [15:55] Alan just got an iPad, and that's the more prevalent way to access information. [16:27] Tools need to adapt to mobile first outlook. [16:47] Speaking of adapting, Ashley picked Bob Dylan as her creative hustler! [17:38] Bob Dylan isn't a traditional choice for a Creative Hustler, but it is a great one. [17:58] That's a wrap, Creative Hustlers! Don't forget to leave us a review, and stay tuned! [18:21] Big shout out to SEMrush! [18:42] Melissa's Moment of Hustle   Contact: https://twitter.com/ashleymadhatter Email: ashely.ward@SEMRUSH.com SEMrush.com   Don't forget to Try a free 14-day SEMrush HERE!

Episode Nr. 6 – Was ist SEM, SEO, SEA? Was bedeuten die Begriffe aus dem Suchmaschinenmarketing SEM, SEO, SEA. Dieser Frage geht dieser Podcast nach. Der Podcast "Marketing auf dem Arbeitsweg" ist Teil der b-ahead Podcast-Serie. b-ahead, die Schweizer Content Marketing Agentur, berät Marken und Dienstleister in den Bereichen Content Marketing, Storytelling, Video, Podcast und Inbound-Marketing. https://b-ahead.ch

My guest today is personal security expert and identity theft speaker Robert Siciliano. His 30 years of experience and expertise in all aspects of security have gained him audiences across a wide variety of media. Mr. Siciliano’s credentials include hard-hitting and provocative contributions to TIME, The New York Times, The Washington Post, The Wall Street Journal, USA Today, Forbes, Fortune, Business Week, Huffington Post, Cosmopolitan, Good Housekeeping, Reader’s Digest and Consumers Digest. He is a regular contributor to Entrepreneur and has appeared as a guest commentator on The Anderson Cooper Show, John Stossel, The Steve Harvey Show, The Today Show, CBS Early Show, Good Morning America, CNN, MSNBC, CNBC, Fox News, Inside Edition and Extra among others. His clients include GMAC, The National Association of Realtors, Domino’s Pizza, United Bankers Bank, Exxon Mobile and many more. Siciliano’s goal is simple – to wake up and empower people throughout the world so they can avoid becoming victims.   Personal Security: Personal security includes the physical security of your person, your family and your home. It also includes information security which involves protecting your identity, data and devices.   Is this just paranoia? Paranoia is the opposite of what Robert does or teaches. Paranoia is a form of mental illness. People who are paranoid are out of control, disconnected and overwhelmed every moment of the day. What Robert teaches causes people to feel a tremendous amount of control. It allows them to feel grounded and connected to their world.  Once you understand personal security and how it works it’s like riding a bike. Once you achieve that balance you’ll know how to ride it forever effortlessly. It’s the same for personal security once you understand what your options are and put those systems into place. SEO and SEM: SEO is search engine optimization. SEM is search engine marketing. They work hand in hand to get your brand front and center. It should be the goal of anyone selling anything to show up on the first page of the search engine.   Top three tips for pitching the media and getting their attention: 1. Pitch something relevant that’s current and timely. It’s not so much about you as it is what you can provide them. They are looking for something a little bit different. After the Ashley Madison breech a lot of data security experts got called. Robert is a data security expert too but he also talked to the victims and was able to share what they told him and the advice he gave them. Whatever your pitching the media on especially if it’s a breaking news story see if you can find a layer to explore that would really be yours and set you apart from everybody else.   2. Speak to something that falls into the realm of your expertise. If you’re an egg decorator you’re not going to find many media opportunities except at Easter. Search for places that eggs might be relevant at other times. On Halloween when kids throw eggs at houses you can talk about how eggs damage the siding on houses and how to get that off.   Be an expert for crying out loud which means you devote a certain amount of time, energy and resources to learning around your core expertise so that you’re really an expert not just on your niche subject but outside of it as well.   3. Don’t spend even five minutes talking about something you’re not remotely an expert in or you’ll just come across as a fool. You’ll ruin your credibility and do more damage than good.   Be available: When the media calls if you don’t answer the phone they will call somebody else.   Tips for doing a brilliant interview: Get good at what you do, know your topic, become comfortable with your content and speak to the fundamentals. With every topic and issue there are fundamentals in regards to that particular topic. In episode 3 with Gerard Braud he talks about exactly how to do this step by step.   ·      Robert’s advice on how to get out of the baby pool and into the ocean:Answer the phone. Robert says he is the only person he knows that has spoken to every major media naked! That is because he answers the phone wherever he is and whatever he’s doing!   ·      You can visit Robert’s website at [www.robertsiciliano.com] or follow him on Twitter at @RobertSiciliano or @IDTheftExpert   ·      Write headlines no journalist can resist, with the 58-headline template pack [http://babygotbooked.com/headlines]

This week on Social Geek Radio, AK & Deb will be joined by guest, Greg Goodson, cofounder of Rafflecopter, an app that makes it super-easy to run and manage giveaway promotions on your blog or Facebook Page. Before Rafflecopter, Greg was an independent SEM/SEO consultant after time spent as a marketing manager at online outdoor retailer Backcountry.com and digital ad agency 360i.  During the show you'll learn best practices for running online giveaways and why it might be a good idea for your business or blog. We'll also discuss the often misunderstood Facebook Promotions guidelines.  If you've ever run an online giveaway or have considered it - you don't want to miss this show! Bring your questions to the chat room and have them answered live on the air.  Until Thursday....  

Join Evan Lapointe  and the Beyond Web Analytics team as they talk about some of his more controversial and thought provoking blog posts.  The conversation explores these posts and then delves into his wheel house and gets to talking about his SEM SEO skills.   The fun does not stop there as the group also talks [...]

Andrew Goodman discusses in an exclusive interivew the PageZero announcement on the inclusion of SEO services to what is a highly lucrative PPC business.

Andrew Goodman discusses in an exclusive interivew the PageZero announcement on the inclusion of SEO services to what is a highly lucrative PPC business.