B2B Marketing Excellence: A World Innovators Podcast

Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.Drawing on real-world experiences and conversations I've had with industrial teams, we'll walk through:How to pre-target the right audience so you're not just showing up — you're showing up prepared.Why onsite storytelling matters more than sales pitches.What it takes to do timely, personalized follow-up that actually moves the relationship forward.I'll also show you how tools like ChatGPT can help you and your team streamline these steps, making the post-show process faster, more consistent, and more human. Whether you're a solo marketer or part of a lean sales team, this episode will give you ideas you can use right away.Episode Breakdown:00:00 – The Trade Show Follow-Up Dilemma01:49 – Step 1: Audience Pre-Targeting05:06 – Step 2: Onsite Storytelling10:06 – Step 3: Post-Event Follow-Up11:03 – Leveraging AI for Effective Follow-Up15:51 – The Importance of Timely Follow-Up17:39 – Final Thoughts and Real-Life ExampleIf you'd like help setting up your own AI follow-up strategy, I offer 1:1 sessions and team training that's tailored to your goals. Let's make your next trade show your most productive one yet.* Connect with me on LinkedIn: https://www.linkedin.com/in/donna-peterson-world-innovators* Visit World Innovators: https://www.worldinnovators.com*** Watch on our YouTube Channel: https://www.youtube.com/@WorldInnovatorsAnd don't forget to hit subscribe to stay inspired and make your marketing more meaningful.I'm thrilled to be speaking at FABTECH 2025, September 8–11 in Chicago!This is where the brightest minds in manufacturing come together. Join me for four days of learning, inspiration, and connection.Grab your 20% off conference pass now with code SPEAK20!https://i.snoball.it/p/ksiGQ/s/2

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You'll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what B2B leaders can do today to create a culture of connection.In a world where people are tired of being treated like transactions, this episode offers real, actionable steps on how to lead with care, create trust, and build loyalty that lasts. Whether you're a marketer, a sales leader, or an executive trying to shape a more human-centered culture—there's something in here for you.We all can learn from Hallmark.

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn't seeing enough opportunities coming in, it might be time to revisit your approach.You'll hear how to:• Identify the right audience based on your best customers• Increase visibility using trusted industry-specific channels• Improve lead capture on your website with clear messaging and helpful resources• Build relationships with consistent, value-based content• Leverage tools like ChatGPT to maintain consistency and stay visible, even with a lean teamWhether you're just getting started or refining your efforts, these strategies can help your brand show up in the right places and speak to the right people.Timestamps:00:00 Introduction and Personal Update00:33 The Importance of Leads01:12 Identifying the Right Audience02:47 Increasing Visibility07:35 Improving Lead Capturing on Your Website09:57 Building Relationships13:08 Leveraging AI Tools for Consistency15:15 Conclusion and RecapIf you found this episode helpful, please subscribe to the B2B Marketing Excellence Podcast and leave a rating so others can find it too.Visit our YouTube channel for practical How-To videos, and explore our website at https://www.worldinnovators.com for more actionable steps to help you reach your goals.We're here to inspire success in everyone around us.

Real Ways I Used ChatGPT to Save Time & Stay Sharp-On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change direction. And that's exactly what business can feel like today. Things shift quickly, and we need to be ready to pivot.That moment reminded me just how valuable a tool like ChatGPT can be — not for flashy gimmicks, but for real, day-to-day support. In this episode, I share exactly how I used ChatGPT over the past week to stay sharp, save time, and better support clients.You'll hear how I used ChatGPT to:• Research prospects and uncover insights that led to more personalized outreach• Compare LMS platforms to guide a client's decision• Refine an article for an industry publication to sound more helpful, not salesy• Align branding visuals and promotions for a consistent message• Explore topics like stem cell therapy to stay informed and sharp3 Actionable Steps to Try This Week: Use it for research: Ask ChatGPT to break down a company, audience, or trend in plain English. Test it on something small: Try rewriting one email or LinkedIn post — you'll be surprised how much time it saves. Build it into your prep routine: Whether you're heading into a meeting or presentation, let ChatGPT help you get clear and confident.At World Innovators, we believe in sharing what actually works — not what sounds trendy. If you're ready to explore how AI can work in your world, subscribe to the B2B Marketing Excellence & AI Podcast so you don't miss an episode.We also invite you to:Check out our YouTube Channel for step-by-step how-to videosVisit our website for more tactical tips and ideasOr email me directly at dpeterson@worldinnovators.com — if you've discovered a new way to use ChatGPT, I'd love to feature it!Let's learn together and help each other succeed — one smart strategy at a time.

Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopened and we are going to help you get your emails opened. In this episode of the B2B Marketing Excellence & AI podcast, Donna Peterson shares how industrial sales teams can break through the noise using ChatGPT—not just to automate outreach, but to make it more human.At World Innovators, we've spent over 40 years helping industrial brands build real relationships. This episode shares one of the ways we're helping clients do that faster and more effectively—with empathy at the core.What You'll Learn:Why generic messaging is killing your sales momentumHow to use ChatGPT to quickly tailor emails for different buyer rolesPrompts that help uncover real industry pain points—fastHow to ensure your messaging shows authentic empathyReal-world examples of how sales reps transformed their outreach in minutesTimestamps:00:00 – Introduction: The chaos sales teams face01:02 – Why AI tools like ChatGPT are a game-changer01:49 – What makes a message resonate (and what falls flat)03:29 – How to prompt ChatGPT for personalized messaging05:24 – Researching your buyer's world—without wasting hours06:44 – The role of empathy in building real sales relationships10:26 – Real-world examples & quick applications21:47 – Wrap-up: A clear path forward for industrial sales teamsResources:Download the FREE worksheet: 5 Ways Brands Can Show Genuine EmpathyWatch the supporting videos: World Innovators YouTube Channel

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

Episode Title: GPTs Replaced Endless File SearchingShow Notes:In this episode of the B2B Marketing Excellence & AI Podcast, I talk about a common frustration — when your computer crashes and you're forced to transfer everything. That happened to me recently, and instead of just moving over cluttered files, I decided to create a better system.I used this opportunity to build personalized GPTs (Generative Pretrained Transformers) inside ChatGPT to help me organize information so I could stop digging through folders, spreadsheets, and emails. Now, instead of asking “Where did I save that?” — I just ask my GPT.These GPTs have become my go-to system for locating key client information, marketing materials, podcast outlines, and internal resources — all in seconds.If you're overwhelmed by digital disorganization or tired of repeating the same searches, this episode will show you how to use AI to create a centralized, accessible, and reliable system for storing and retrieving information.You'll learn:Why I decided not to keep transferring messy files across computersHow GPTs help organize and recall key information instantlyReal-world examples of how I use GPTs to support client work and daily operationsSimple ways to get started creating your own GPT-based document systemAt World Innovators, we're all about helping B2B brands and Executives find smarter ways to reach the right audience — and that starts with staying organized internally. GPTs are one tool that's helping us (and our clients) reduce clutter and increase clarity. Watch the Bonus Video: How to Create Your Own GPT- https://youtu.be/2NNt4f88qNw?si=KniJVppBV3CSuafpEpisode Breakdown:00:00 A Rough Week with Technology 03:21 Setting Up Your Own GPT 04:58 Practical Applications of GPTs 08:27 Training and Optimizing Your GPT 12:50 Benefits of GPTs for Teams 15:18 Final Thoughts and Encouragement

Cold to Connected: Making Your Email Marketing MeaningfulB2B Marketing Excellence & AI Podcast with Donna PetersonAre your emails building real relationships—or just filling inboxes?In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I'll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.You'll hear how I use AI tools like ChatGPT to craft personalized, value-focused messages that speak directly to the recipient's needs—not just their job titles. Plus, we'll talk about list maintenance, branding consistency, and simple nurturing strategies that build trust and make life easier for your sales team.Whether you're just getting started or looking to refine your current efforts, this episode is full of practical tips to help you create emails people actually want to read.Timestamps:• 00:00 – Welcome: The Real Purpose Behind Your Emails• 00:52 – Why Industry-Specific Lists Matter So Much• 02:45 – Segmenting for Relevance and Respect• 05:04 – How AI Can Help Personalize (Without Sounding Robotic)• 06:47 – Messaging That Builds Trust and Adds Value• 08:26 – Using Industry Knowledge to Cut Through the Noise• 10:43 – Quick Recap: What You Can Start Doing Today• 15:10 – Final Thoughts & A Gentle Challenge

In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to burnout and avoidable mistakes.Donna shares her personal experience with reevaluating and improving her workflow, focusing on practical steps she took to streamline processes using tools like ChatGPT, HubSpot, Dropbox, and Asana. She explains how documenting workflows and providing clear, detailed inputs into AI tools leads to better outcomes, and why critical thinking remains essential even when incorporating technology.Listeners will hear specific strategies Donna implemented, such as setting up client intake forms and automating task reminders to create a more efficient and organized system. She also emphasizes the need for regular review of processes to ensure technology supports goals rather than adding unnecessary complexity.The episode encourages marketers to start with small improvements, focus on one system at a time, and take a thoughtful approach to integrating technology into daily work. Donna reminds listeners that success comes from building strong, sustainable client relationships, supported — not replaced — by AI.Episode Highlights:• 00:00 Introduction to B2B Marketing Excellence and AI• 00:23 Challenges of Modern B2B Marketing• 00:46 Donna's Personal Workflow Struggles• 01:54 Leveraging AI for Workflow Improvements• 03:40 Creating a Paperless Workflow• 08:36 The Importance of Client Follow-Up• 10:21 Streamlining Processes with AI• 12:53 Final Thoughts and Encouragement• 15:28 How to Get Further AssistanceIf you are looking for ways to streamline your marketing processes and better integrate AI into your daily work, we invite you to visit www.worldinnovators.com.There you can sign up for a one-hour AI Strategy Session, schedule an in-office presentation, or organize a customized workshop for your team.Together, we can help you create a system that works — so you can focus on what matters most: building strong client relationships and achieving lasting success.

http://www.worldinnovators.com

In this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspired by Albert Einstein's belief in lifelong learning, the episode explores how today's busy decision-makers often need more than one touchpoint before they commit.Donna shares practical insights into building trust and driving registrations through a thoughtful combination of targeted email campaigns and banner placements in respected industry environments. She emphasizes the importance of choosing quality lists over broad distribution, aligning messaging across channels, and ensuring your marketing efforts are compliant with GDPR and CAN-SPAM.The conversation also touches on how to create a cohesive, nurturing journey that supports prospective learners from the first impression to the final registration.If you're working to grow your professional education program, this episode offers grounded, actionable advice to help you reach the right audience and improve results without wasting budget.Episode Breakdown:• 00:00 Introduction – The Importance of Continuous Learning• 00:35 The Challenge of Enrolling in Courses• 01:27 Today's Focus: Executive Education Programs• 03:25 Email Strategy for Course Promotion• 06:49 The Power of Banner Ads• 08:45 Building Trust and Closing the Loop• 10:03 Conclusion and Recap• 10:30 Final Thoughts and Contact Information

Episode: Balancing AI and Human Connection in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, I'm diving into a topic that's close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships.At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering incredible tools to support those efforts — but it's how we use them that matters most.In this episode, I share real stories (including a powerful post-conference message I received) and practical ways to use AI as a supportive partner — not a substitute. Whether it's using AI for note-taking, preparing for outreach, or personalizing communication, I walk through how to make these tools work for your brand while keeping your values front and center.Let's talk about how to build deeper, more meaningful connections — with a little help from technology, and a lot of heart.⏱️ Episode Breakdown:• 00:00 – Introduction: Balancing AI and Human Connection• 00:13 – The Legacy of Building Relationships• 00:53 – Leveraging AI Without Losing the Human Touch• 02:05 – Real-Life Experiences and Insights• 02:57 – The Role of AI in Enhancing Relationships• 05:47 – Practical Applications of AI in Business• 08:40 – The Human Element in AI-Assisted Communication• 12:31 – AI as a Support System, Not a Substitute• 16:25 – Conclusion: Embracing AI for Deeper ConnectionsAt World Innovators, we believe B2B marketing should be about building relationships, not just generating clicks. For 44 years, we've helped industrial and executive education brands find the right people through trusted media sources, curated email lists, and strategic outreach.

Episode Title:Analyze Transcripts with AI: Enhancing Communication and RelationshipsEpisode Description:In this episode of the B2B Marketing Excellence and AI podcast, I explore how companies can unlock the hidden value in transcripts from everyday conversations — whether they're from internal meetings, sales calls, or interviews.I'll walk you through how AI tools like ChatGPT can help you analyze transcripts to uncover communication styles, tone preferences, and the subtle cues that can transform how you connect with your audience. It's not about replacing human interaction — it's about enhancing it so your messages land more effectively and your relationships grow stronger.I'll also share a real-world example from my conversation with Matthew McClosky, where we discussed how understanding a person's preferred communication approach can make all the difference in building trust and driving results.Whether you're a team of one or managing a growing sales or marketing department, this episode will give you practical ideas you can implement right away — even if you never work with us. Because at World Innovators, we care most about helping companies build meaningful relationships that lead to long-term success.Timestamps:• 00:00 – Welcome to B2B Marketing Excellence and AI• 00:18 – The Hidden Value in Transcripts• 00:50 – Real-World Note-Taking Tools and Use Cases• 03:06 – How AI Can Identify Communication Styles• 06:00 – Using Insights to Deepen Relationships• 08:15 – Practical Takeaways from My Experience• 11:08 – Final Thoughts and How to Get StartedLet's Keep the Conversation Going-If this episode sparked any ideas for your own sales or marketing efforts, I'd love to hear from you. Whether you're looking to improve your messaging, understand your audience better, or simply explore how AI can save your team time — I'm here to help.Feel free to reach out directly:

How AI and Outside Perspectives Help Industrial Brands Stand-OutAre your marketing and sales messages starting to sound the same? You're not alone. Many industrial companies fall into a pattern of repeating the same messaging—focused more on product features than on what their audience actually needs.In this episode of the B2B Marketing Excellence and AI Podcast, I talk about how you can step back, reassess, and use tools like ChatGPT to bring fresh perspective into your messaging. When you take the time to understand your audience's challenges and reframe your approach around the value you provide, you build stronger relationships—and that's what marketing is really about.I also discuss the importance of getting outside perspective, whether from AI tools or strategic partners, to help you see blind spots and realign your sales and marketing efforts for better results.This episode is packed with practical tips and next steps you can use right away to communicate more effectively and build trust with your audience. What You'll Learn:Why tunnel vision happens in industrial marketing—and how to spot itHow to use AI to get clarity on what your audience really cares aboutTips for shifting your messaging from product features to customer benefitsThe value of outside perspective when your internal team is too close to the messageHow to bring your sales and marketing efforts into better alignment If you're ready to refresh your marketing and build stronger connections with your audience, I hope you'll take a few minutes to listen. Helping companies succeed is what I care about most, and I want to make sure you're equipped with the tools and perspective you need to move forward with confidence.Let me know if you'd like this adapted for your podcast page, LinkedIn, or an email promo—I'm happy to help.

Understanding Your B2B Audience: Aligning Marketing & Sales for Better ResultsIn this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson explores one of the biggest challenges in B2B marketing—truly knowing your audience. Too often, marketing and sales teams operate in silos, leading to missed opportunities and wasted efforts. But when both teams align, magic happens: you reach the right people, with the right message, at the right time.I'll walk you through practical ways to refine your audience targeting, from programmatic campaigns that provide real engagement insights to tools like Seamless.ai that help you test and expand a high-quality prospect list. We'll also dive into how industry-specific publications and conferences can help you reach the decision-makers who need your solutions most.This isn't about guesswork or just throwing money at ads—it's about intentional, strategic marketing that builds real relationships and ultimately drives better results. If you've ever felt like your outreach isn't connecting, this episode will give you tactical steps to align marketing and sales so they work together toward a shared goal.Takeaways:00:33 – Understanding Your Target Audience: Beyond Basic Demographics03:13 – Using Programmatic Campaigns to Refine Targeting05:33 – How Seamless AI Helps You Build & Test a Qualified Audience08:20 – Industry-Specific Publications & Conferences: Why They Still Work13:09 – Aligning Sales & Marketing to Speak the Same Language If you're looking to refine your targeting, strengthen your marketing & sales alignment, and build relationships that actually convert, this episode is for you!

AI Adoption Starts at the Top: How Leaders Can Inspire SuccessEpisode Summary:In this episode of B2B Marketing Excellence & AI, host Donna Peterson shares insights from her recent presentation to CEOs, Presidents, and business owners on the critical role of leadership in AI adoption.At World Innovators, we believe that technology should enhance, not replace, human relationships. That's why today's conversation isn't just about AI tools—it's about how leaders can create a culture of innovation that supports their teams and strengthens business relationships.AI is not just a technology tool or a marketing tool—it is a business strategy. It impacts every department and should be integrated into daily operations to help companies work smarter, improve efficiency, and make better decisions. But for AI to truly take hold in an organization, leadership must set the example. If executives and managers make AI a habit, the rest of the team will follow. Donna discusses:Why AI adoption must start at the top—when leadership embraces AI, teams feel empowered to follow.The real benefits of AI—freeing up time from repetitive tasks, improving efficiency, and enhancing decision-making.Balancing AI with genuine human connection—how to use AI as a tool to build better relationships, not replace them.How AI is a business strategy, not just a tool—helping companies stay competitive in a rapidly changing world.Practical ways to start integrating AI into your business today—with tools like ChatGPT, Descript, and Seamless.ai. If you're a leader looking to inspire your team, this episode is for you. AI isn't just about automation—it's about creating a smarter, more connected business environment. Leaders who make AI part of their daily routine will see their teams follow suit, driving long-term growth and innovation. Listen in, and let's make AI a meaningful part of your business journey—together.

Join Donna Peterson on the B2B Marketing Excellence and AI podcast as she explores the powerful new Task feature in ChatGPT's beta release with her AI assistant, Izzy. Discover how this innovative tool can streamline repetitive tasks, optimize workflows, and unlock greater productivity—allowing you to focus on high-level strategy and creative thinking.In this episode, Donna and Izzy dive into real-world applications of the Task feature, including automating industry updates, tracking brand mentions, and improving time management. Izzy also shares best practices for customizing GPTs to align with your brand voice and marketing goals, ensuring that AI becomes a seamless extension of your business.Tune in for actionable insights on integrating AI into your daily operations, enhancing efficiency, and leveraging technology to stay ahead in the evolving marketing landscape.Episode Breakdown:- 00:00 - Welcome to B2B Marketing Excellence and AI- 00:23 - Introducing ChatGPT's New Task Feature- 01:22 - Real-World Applications for Businesses & Marketers- 02:12 - Automating Routine Tasks for Maximum Efficiency- 04:16 - The Future of AI-Powered Workflows- 05:56 - Customization & Personalization with ChatGPT- 07:21 - Case Studies: Successful GPT Implementations- 08:58 - How to Seamlessly Integrate AI into Your Marketing Strategy- 09:47 - Closing Thoughts & How to Connect

Join Donna Peterson on the B2B Marketing Excellence and AI Podcast as she explores the impactful uses of AI with early adopter Matthew McClosky. Matthew delves into his journey from using ChatGPT to creating custom GPTs, specifically designed to improve sales and marketing tasks. Learn how to streamline email responses, automate prospecting, and get faster, more personalized customer interactions. Discover actionable steps to implement these tools and significantly optimize your business processes. Tune in for an enlightening conversation filled with practical AI insights that you can start applying today. Timeline-- 02:44 Creating Custom GPTs- 06:21 Utilizing GPTs for Sales and Marketing- 10:32 Sharing and Collaborating with GPTs- 16:08 Future of AI in Business More information on Matthew McClosky – Connect with him on LinkedInOr view his Sales Director GPT 

In this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how to effectively reach decision-makers in a way that is efficient, accurate, and fosters real business relationships.For years, marketers have relied on traditional methods like searching LinkedIn, scanning company websites, and manually compiling lists. These approaches are not only time-consuming but often yield outdated or incomplete information, leading to frustration and missed opportunities.Donna introduces Seamless AI, a tool that helps companies streamline their prospecting efforts, improve the quality of their outreach, and create genuine connections with the right people. By integrating with CRM platforms like HubSpot and Salesforce, Seamless AI enables marketers to execute multi-channel campaigns with confidence and a personalized approach that builds trust.Key Insights from This Episode:The importance of precision in targeting decision-makersHow to use AI to save time and eliminate guesswork in lead generationStrategies for multi-channel engagement, including LinkedIn outreach, email follow-ups, and postal marketingHow Seamless AI integrates with CRM systems to create a seamless sales and marketing workflowThe role of authenticity in marketing—why building relationships matters more than everReal-world examples of companies that have successfully improved their marketing efficiency with AI Episode Breakdown:00:23 – The Challenge: Reaching Decision-Makers Efficiently02:17 – The Power of Seamless AI in Lead Generation03:01 – How AI Improves Accuracy and Saves Time05:12 – Implementing a Multi-Channel Approach for Higher Engagement10:36 – CRM Integration: Ensuring a Smooth Workflow for Sales and MarketingDonna has spent over 40 years helping companies find quality sources, build meaningful relationships, and implement marketing strategies that deliver results. Her goal is to provide businesses with insights that help them grow in a way that is strategic, ethical, and effective.This episode is a must-listen for marketing and sales leaders who want to work smarter, not harder. Instead of chasing lists and hoping for responses, learn how to connect with decision-makers in a way that is efficient, thoughtful, and impactful.If you would like to discuss your specific audience with Donna, please feel free to email her: dpeterson@worldinnovators.com

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson and her AI assistant, Izzy, explore how personalized email marketing can transform the way businesses connect with their audience.With inboxes more crowded than ever, generic emails simply don't cut it anymore. Donna walks through why personalization is essential, sharing insights on how tailoring subject lines and messaging to address specific pain points can significantly increase engagement.Through a live demonstration with Izzy, Donna showcases how AI, when used strategically, can help craft emails that resonate with CEOs, CFOs, and other decision-makers—but only with the right input and refinement. This episode provides practical steps to ensure AI-generated content aligns with your brand voice, style, and audience needs.If you're looking to improve the effectiveness of your email outreach and build stronger relationships with your prospects, this episode is for you! Episode Breakdown:00:00 – Introduction to the B2B Marketing Excellence & AI Podcast00:31 – Why generic emails fail & the power of personalization01:11 – How AI tools like ChatGPT can enhance email outreach01:57 – Live Demo: From generic to audience-focused messaging05:53 – Refining email content for CEOs, CFOs & key decision-makers09:40 – Best practices for making AI-generated emails truly authentic14:38 – Key takeaways & next steps for improving email engagement 

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson introduces her AI assistant, Izzy, powered by ChatGPT. Together, they explore how AI tools can enhance B2B marketing by improving efficiency, streamlining content creation, and personalizing marketing strategies for industrial brands.Key Takeaways for Business Leaders:Boost Productivity: AI-powered assistants automate routine tasks, allowing marketing teams to focus on high-value strategic work.Enhance Personalization: AI enables tailored marketing messages that resonate with target audiences, improving engagement and conversions.Improve Content Consistency: Maintain a strong and cohesive brand voice across multiple platforms while efficiently repurposing content.Optimize Lead Nurturing: AI-driven insights help companies better understand their audience, refine messaging, and accelerate the sales process.Stay Competitive: Businesses that integrate AI into their marketing strategies gain a significant advantage in efficiency, targeting, and impact.At B2B Marketing Excellence & AI, the focus is on helping companies succeed by providing practical insights and actionable strategies. This episode isn't about selling AI—it's about demystifying it and showing how it can be a valuable tool for marketing teams looking to grow.Episode Timestamps00:33 - Meet Izzy: The AI Assistant and Its Role in Marketing01:29 - How AI Enhances Content Creation and Thought Leadership02:23 - AI vs. Traditional Search Methods: Smarter Research & Insights03:11 - Using AI for Hyper-Personalized Marketing Campaigns04:50 - Optimizing Lead Nurturing and Customer Journeys with AI05:31 - Repurposing & Transforming Content Across Platforms08:37 - AI Trends & Best Practices in Industrial Marketing09:03 - Automating Routine Tasks to Improve Efficiency10:41 - Evaluating Business Growth Strategies Using AI15:57 - The Future of AI in Sales & Marketing Next Episode Preview: Donna will break down AI-powered email marketing strategies that drive higher engagement and stronger connections with prospects.Listen Now to Learn How AI Can Elevate Your Marketing Strategy.

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson, CEO of World Innovators, highlights why in-person meetings remain invaluable in today's fast-paced, digital-first world. Donna shares how face-to-face interactions help industrial brands build trust, foster meaningful relationships, and stand out from the competition.She also provides practical, step-by-step guidance for creating email sequences that not only lead to impactful in-person meetings but also position your brand as a trusted partner. From personalized thank-you emails to value-driven follow-ups, Donna explains how these strategies can nurture long-term client relationships and accelerate business growth.Whether you're looking to improve your email marketing, build stronger client relationships, or learn how to integrate traditional and digital marketing methods, this episode is packed with actionable tips that align with World Innovators' commitment to helping industrial brands succeed.Tune in to learn how to use email marketing and follow-up strategies to build stronger connections and achieve your business goals faster!Episode Breakdown:00:00: Introduction to B2B Marketing Excellence and World Innovators' philosophy.01:02: Why in-person meetings matter for building trust and relationships.06:01: How to craft effective, personalized email sequences that lead to meaningful connections.09:44: Tips for building rapport and showcasing value during in-person meetings.11:37: Post-meeting strategies: Thank-you emails and value-driven follow-ups to keep the conversation going.14:51: Conclusion and actionable next steps.Don't miss this episode! If you want to create deeper client relationships and build a marketing strategy that combines tradition and innovation, this is a must-listen.Please Like this episode and share this with your connections to promote quality marketing.If you would like help with your in person meeting strategy contact me directly, dpeterson@worldinnovators.com.

In this episode, we explore the rapid advancements in AI and how they can be applied to B2B marketing strategies. AI has evolved significantly—from basic interactions to sophisticated tools that offer deep insights into customer behavior and preferences.You'll gain practical strategies for using AI to personalize messaging, analyze audience data, and strike the right balance between automation and authenticity. We'll dive into real-world applications and actionable steps to help your business stay competitive in today's evolving landscape.Key insights include:How AI can uncover hidden patterns in customer data to inform smarter marketing decisions.Ways to create personalized content that resonates with your target audience at every stage.Strategies to ensure AI-driven automation enhances—rather than replaces—genuine human connection.This episode is packed with valuable takeaways that will help you start small with AI and scale your efforts over time.Don't miss out—subscribe and stay ahead of the competition.Let's connect—visit www.worldinnovators.com to learn more.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson reveals the secrets to achieving consistently better marketing results by mastering the art of analyzing and pivoting. Marketing isn't just about getting a quick win—it's about building meaningful, long-term relationships that deliver value for years to come.Through an engaging skiing analogy, Donna illustrates how both marketers and skiers must adapt to unexpected challenges, whether it's a sudden patch of ice or a disappointing campaign result. You'll learn how to effectively monitor KPIs, evaluate your email campaigns, banner placements, and social media strategies, and adjust your approach for better open rates, click-through rates, and engagement.This episode provides more than just tactics; it offers a relationship-first mindset. Donna highlights how prioritizing your audience's success leads to trust, loyalty, and improved response rates over time. By focusing on long-term value rather than one-off sales, you can create marketing strategies that truly resonate.Plus, you'll get actionable tips on leveraging tools like ChatGPT to streamline data analysis and make informed decisions that drive results.If you're ready to transform your marketing and focus on what matters most—building relationships—this episode is for you.**Stay tuned for the next episode**, where Donna will explore strategies to deepen customer relationships and foster even greater success.Episode Breakdown:00:00 - Introduction to B2B Marketing Excellence00:23 - Why Analyzing Marketing Results is Key to Growth01:13 - The Skiing Analogy: Navigating Marketing Challenges03:09 - Steps to Analyze and Pivot Successfully06:31 - Evaluating Your Sources and Channels08:50 - Staying Ahead with Industry Trend Research12:04 - Small Adjustments, Big Impact17:19 - Building Relationships for Long-Term SuccessReady to Take Your Marketing to the Next Level?We're passionate about helping industrial brands build strong, lasting relationships with their audiences. Subscribe to the *B2B Marketing Excellence Podcast* to stay updated with actionable insights, and reach out directly for personalized advice on optimizing your marketing strategies.

When I think back to 1981, I remember my mom proudly typing away on her Olivetti word processor—the cutting-edge technology of the time. It wasn't just a machine; it was a symbol of progress. Over the years, I've seen firsthand how technology can transform the way we work—if we're willing to embrace it.In this episode of the B2B Marketing Excellence Podcast, I talk about why companies need to evolve with new technology, especially as we head into 2025. Change can feel overwhelming, but it also opens doors to incredible opportunities.Today, I'll walk you through three simple, actionable steps to start using AI in your marketing—without feeling like you're drowning in jargon or complexity:Set Measurable Goals and Get to Know Your Audience BetterI'll show you how AI can help you uncover what your audience truly cares about and create strategies that connect with them on a deeper level.Work Smarter with AI-Powered Team ToolsImagine freeing up hours of your team's time by automating repetitive tasks so they can focus on the creative, human side of marketing.Create Personalized Content That Builds TrustAI isn't just about data—it's about using that data to deliver content that solves problems, speaks to your audience, and builds real relationships.This episode is packed with relatable examples, practical tips, and encouragement to help you and your team embrace AI as a tool—not a threat. Let's face it, the world of marketing is evolving, and we need to evolve with it. Timestamps:00:00 My Mom and the Olivetti: A Look Back at Technology01:53 Why Companies Can't Afford to Ignore AI03:03 Three Steps to Get Started with AI05:18 Step 1: Set Goals and Know Your Audience10:13 Step 2: Align Your Team with AI Tools13:06 Step 3: Deliver Tailored Content That Resonates16:17 Wrap-Up and Words of Encouragement Subscribe and Share:

Do you resist change, even though you know it's necessary for growth? You're not alone. This episode is for anyone ready to turn resistance into results.In this episode, Donna Peterson shares her personal story as she prepares to navigate a year of profound change following the recent passing of her mother and business partner. With a year of unknowns ahead, Donna explores how to embrace this transition and turn it into a positive, transformative experience. Drawing on this deeply personal journey, she reflects on the parallels between adapting to change in life and evolving within the dynamic world of B2B marketing.In today's fast-paced business environment, staying the same is no longer an option. Donna explains how marketers can adapt and thrive in a changing world with practical, actionable strategies. You'll learn how to navigate resistance, embrace new tools, and stay ahead of the curve—without feeling overwhelmed.Whether you're grappling with new technologies or rethinking your marketing strategy, this episode offers the inspiration and guidance you need to move forward confidently. Why You Should Listen:Gain clarity on why resistance to change could be holding you and your team back.Learn the four steps to embracing change: reflect, educate, start small, and trust the process.Hear Donna's personal story of resilience and how it inspired her to rethink marketing strategies for long-term growth.Discover how to enhance your brand recognition with quality marketing tactics that evolve with your audience's needs. Episode Highlights:[0:00] Introduction and Personal Reflection: Donna shares how her year of personal change shaped her views on marketing.[0:53] Marketing in a Changing World: Why staying the same isn't an option in today's landscape.[1:45] Embracing Change in Marketing: The importance of adaptability and innovation.[3:28] Steps to Embrace Change: Donna's actionable framework to help you adapt.[5:25] Educating Yourself and Starting Small: How to implement change without overwhelming your team.[9:48] Trusting the Process: The value of patience and consistency in navigating change.[12:15] Conclusion and Looking Ahead: A message of optimism and a call to action for listeners. Take the Next Step:Change can be challenging, but it's also the key to growth. Ask yourself:What's one small change I can make today to improve my marketing efforts? Donna encourages you to share your reflections and progress:Connect on LinkedIn: Donna PetersonExplore marketing strategies: World Innovators Powerful Quote from the Episode:“In marketing, staying the same is falling behind. It's time to adapt, evolve, and thrive.” Subscribe and Share:

The Importance of Human Emotion in B2B MarketingEpisode Summary:Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It's the emotional journey. In this episode, Donna shares how B2B marketers can take inspiration from these feel-good films to infuse emotion into their marketing campaigns.Donna discusses why humanizing your marketing efforts is critical in today's competitive landscape and offers five actionable steps to help you create campaigns that resonate deeply with your audience. She emphasizes that emotion is not just for consumer brands—it's a powerful tool for B2B marketers to stand out, build trust, and drive meaningful impact in the marketplace.Key Takeaways:Why emotional resonance works, even in predictable stories.How to use storytelling to humanize B2B marketing campaigns.Five actionable steps to craft marketing messages that inspire and engage.Why now is the time for marketers to prove their value and create campaigns that drive real-world change.Quote of the Episode:"The conversation changes the world—just like GE's tagline, we have the power as marketers to make a difference not only in business but in the world."Stay Connected:Follow us for updates and new episodes every week with actionable steps to enhance your marketing efforts. Together, we can elevate the industry and drive change.Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.Connect with Donna:LinkedIn: World InnovatorsWebsite: World Innovators

Episode Summary:In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers struggling with deliverability issues due to low-quality lists, Donna outlines practical strategies to ensure your campaigns reach the right audience while protecting your domain reputation.You'll learn:The Risks of Poor-Quality Lists: Spam traps, blacklisted domains, and disengaged buyers.Laws and Compliance: How regulations like GDPR and CAN-SPAM build trust and ensure accountability.Actionable Checklist: Tips on source credibility, audience alignment, data hygiene, opt-ins, verification tools, and regular updates.The Cost of Neglect: Real-world examples of companies who suffered long-term damage from using cheap or outdated lists.Resources Mentioned:Target Audience Worksheet - https://bit.ly/B2BAudienceWorksheetEmail Quality-Control Checklist - https://bit.ly/AvoidBadEmailListsRecommended Tools: AtData (www.atdata.com)Episode Breakdown:[00:00] Introduction: Why email deliverability matters.[00:20] Understanding spam traps and their impact.[01:47] The risks and long-term damage of low-quality lists.[05:42] Overview of compliance regulations.[09:17] A step-by-step guide to maintaining list quality.[15:21] Closing thoughts and how to get additional resources.Download the checklist and Target Audience Worksheet to ensure your email campaigns avoid spam traps and stay compliant. Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.Connect with Donna:LinkedIn: World InnovatorsWebsite: World Innovators

Episode SummaryIn this episode of the B2B Marketing Excellence Podcast, we're diving into the critical choice every marketer faces: Should you take the elevator or the stairs? In other words, are you leveraging the power of industry-specific email lists, or are you wasting time with generic ones that don't deliver? Just like taking the elevator gets you to the right floor faster, using lists from reputable industry publications can help you reach your ideal audience more efficiently and effectively.Join us as we explore why industry-specific publications are a goldmine for targeted marketing campaigns and how they can boost your email ROI. You'll also get actionable steps to research and select the best publication lists for your business.What You'll Learn in This Episode- Why industry-specific publications provide higher ROI and credibility.- The five-step process for finding the *right* publication lists:  1. Research: Using tradeshows, conferences, and tools like ChatGPT.  2. Evaluate Circulation: Ensuring the audience aligns with your industry, job titles, and geography.  3. Analyze Topics: Understanding what's top of mind for their readers.  4. Talk to Publishers: Why open conversations can reveal honest insights.  5. Enlist a List Broker: How professionals can save you time and ensure quality.- The importance of aligning your email strategy with your target audience's needs.Why You Should ListenWhether you're a seasoned marketer or just starting to explore targeted email campaigns, this episode offers a roadmap for smarter, faster, and more effective marketing. Don't waste time on the stairs—learn how to take the elevator to better results!Resources & Links- Learn more about sourcing quality email lists at www.worldinnovators.com- Connect with us on LinkedIn for more actionable tips- Have a question about industry publications? Email us at info@worldinnovators.com Enjoyed this episode?

In this episode of the B2B Marketing Excellence Podcast, we explore why misdirected email marketing campaigns fail to reach the right audience. Using the example of being mistakenly targeted as a potential jet buyer, Donna Peterson outlines six crucial steps to improve direct marketing effectiveness – What to Do, Why it Matters.. The six steps1. Clean Up Your House FileWhat to Do: Remove outdated or inactive contacts, ensuring your database is current and accurate.Why It Matters: A clutter-free file allows you to focus on engaging the right audience without wasted effort.2. Analyze Who Really Buys From YouWhat to Do: Segment your database to identify your most frequent and profitable buyers. Look at purchase history, industry, job titles, and company size.Why It Matters: Knowing your core customer base ensures your efforts are focused on people most likely to convert.3. Identify Common DemographicsWhat to Do: Pinpoint shared traits among your audience, such as location, industry, job level, and company size.Why It Matters: Demographics help create clearer buyer personas for precise targeting.4. Uncover Behavioral InsightsWhat to Do: Investigate behaviors like events they attend, publications they read, or industry trends they follow.Why It Matters: Behavioral insights reveal where and how to reach your audience effectively.5. Evaluate Relationship DynamicsWhat to Do: Analyze which clients or roles prefer working with you and why. Look for patterns in communication style, preferences, or feedback.Why It Matters: Understanding these dynamics helps you tailor your sales and marketing approaches to strengthen relationships.6. Align Sales & Marketing FeedbackWhat to Do: Gather insights from your sales team about customer objections, preferences, and buying triggers. Match these with marketing data to fill in any gaps.Why It Matters: Collaboration ensures a seamless experience for prospects and increases conversion opportunities. Conclusion: If you're ready to refine your marketing and connect with the right audience, don't wait. Download our Target Audience Worksheet and start crafting a precise description of your ideal buyer. Stay Connected: Subscribe to the B2B Marketing Excellence Podcast so you never miss an episode packed with actionable strategies. And, for more marketing insights, head over to the World Innovators YouTube channel—your resource for building stronger connections and driving real results. Timestamps-00:00 Introduction: Do I Want to Buy a Jet?01:09 Common Email Marketing Mistakes01:56 Step 1: Clean Up Your Database03:10 Step 2: Analyze Your Database03:59 Step 3: Identify Common Demographics04:38 Step 4: Understand Behavioral Insights06:10 Step 5: Evaluate Relationship Dynamics08:28 Step 6: Align Sales and Marketing10:10 Conclusion and Final Tips #targetaudience #emailmarketing #b2bdirectmarketing #emaillists 

In this episode of the Industrial B2B Marketing Excellence Podcast, Donna Peterson explores the concept of the ripple effect and its vital importance for industrial brands. Discover four actionable steps to create a meaningful impact with your messaging and stand out in a crowded marketplace. Learn how purposeful messaging, limiting channels, consistency, and segmentation can help your brand build trust and achieve long-term success. Tune in to learn how to inspire success in yourself and those around you with insightful tips and tactics tailored for industrial marketing. Timestamps-00:00 Introduction to the Ripple Effect01:00 The Importance of Ripple Effect in Industrial Branding01:20 Standing Out in a Busy Marketplace01:41 Four Actionable Steps to Make Your Brand Stand Out06:07 The Power of Purposeful Messaging09:06 Limiting Your Channels for Maximum Impact10:48 Consistency is Key13:16 Effective Segmentation Strategies14:49 Conclusion and Final Thoughts16:34 Subscribe and Stay Updated If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance with regulations, and keeping your data fresh. Discover strategic tips like partnering with niche publications, leveraging industry conferences, and using reliable third-party providers to create targeted and compliant email lists. Understand the importance of list hygiene and aligning your sales and marketing teams to drive better engagement and higher conversion rates for premium offers.  Timestamps-00:00 Introduction to B2B Marketing Excellence Podcast01:48 The Importance of Quality Email Lists03:50 Segmentation and Compliance in Email Marketing05:39 Ensuring Fresh and Engaged Email Lists07:32 Strategies for Finding Quality Email Lists08:45 Leveraging Conferences for Targeted Email Lists10:54 Leveraging LinkedIn for Audience Building11:44 The Importance of In-House Email Lists11:55 Gaining Click-Through Information13:04 Email Marketing Best Practices15:12 Pitfalls of Cheap Email Lists15:47 Ensuring List Hygiene17:25 Aligning Sales and Marketing Teams18:23 Final Recap and Call to Action If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales.Timestamps-00:00 Introduction to Modern Marketing for Manufacturers02:45 Creating Valuable Content for Industrial Brands05:24 The Importance of Personalization in Marketing07:41 Tactics for Lean Marketing Teams11:09 Building a Content Strategy26:19 Evaluating and Scaling Your Marketing Efforts30:33 Essential Tools for Digital Strategy33:17 Conclusion and Key Takeaways If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape. Timestamps-00:00 Introduction to Sales and Marketing Alignment00:23 Meet Mark Decker: Director of Sales for North America01:27 Effective Sales Techniques and Strategies02:07 The Importance of Personal Relationships in Sales03:55 The Role of Research and Cultural Understanding06:38 The Power of Handwritten Notes08:00 Leveraging Modern Technologies like ChatGPT09:48 Balancing Modern and Traditional Approaches11:21 The Salesperson as a Pioneer12:44 Adapting to Customer Needs13:43 Green Energy and Market Adaptation15:10 Digitalization and Technological Advancements18:29 Motivating and Educating the Sales Team22:09 The Importance of Trust and Authenticity23:28 Challenges and Responsibilities of a Sales Director27:27 Conclusion and Final Thoughts  If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

Join Donna Peterson on the B2B Marketing Excellence Podcast as she dives into advanced ChatGPT strategies tailored for B2B brands. In this episode, Donna covers how ChatGPT can enhance research, content creation, and cohesive marketing strategies to target specific audiences effectively. Learn about real-world applications and case studies, such as the successful campaign with Kohler, Germany, and discover practical steps to implement AI tools in your marketing efforts. Subscribe for more insights and detailed guidance on leveraging ChatGPT for superior B2B marketing results. Timestamps-00:00 Introduction to AI Tools in B2B Marketing00:58 Advanced Chat GPT Strategies for B2B Brands01:43 Researching Your Audience with Chat GPT05:32 Content Creation with Chat GPT12:38 Creating a Cohesive Marketing Strategy15:01 Leveraging Industry Publications19:34 Conclusion and Next Steps If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson delves into the fundamentals of ChatGPT and its practical applications for B2B brands. Donna explains what ChatGPT is, how it evolved from its initial launch in 2022 to the more advanced ChatGPT-4 Turbo, and emphasizes its critical role in optimizing various business tasks such as research, content creation, customer support, and email campaigns. She provides actionable advice on how B2B companies can integrate and utilize ChatGPT effectively, including practical tips on getting started, best practices, and how to personalize the AI's output to reflect a unique brand voice. Stay tuned to learn how this AI tool can save your business time, reduce costs, and help build deeper relationships with clients and prospects. Timestamps-00:00 Introduction to Chat GPT01:14 Understanding Chat GPT02:48 Evolution of Chat GPT05:25 Why Chat GPT is Essential for B2B Brands06:44 Practical Applications of Chat GPT12:37 Getting Started with Chat GPT13:35 Best Practices for Using Chat GPT16:26 Staying Updated with AI Tools17:44 Conclusion and Recap If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl also highlights the importance of understanding target audiences, retention strategies, and continually reassessing marketing efforts to stay relevant and effective.Timestamps-00:00 Introduction to the Global Agricultural Market01:22 The Importance of Evolving Marketing Strategies02:11 Challenges in the Agricultural Industry03:45 Technological Innovations in Agriculture04:59 Adapting Marketing for Different Demographics06:54 Engaging the Younger Generation in Farming10:44 Effective Communication and Team Collaboration13:39 Successful Marketing Strategies and Examples21:25 Analyzing Metrics for Continuous Improvement25:26 Conclusion and Final Thoughts If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generation and branding. The discussion emphasizes how branding serves as a solid foundation for long-term business growth and successes, while lead generation drives immediate results. They cover various facets of marketing, including industry insights, building relationships, trust, and the role of AI tools. The talk encourages marketers to adopt a strategy that incorporates consistency and quality over mere volume, and to educate audiences before selling to them. The episode concludes with insights on the importance of authenticity, efficient marketing strategies, and the evolving marketing landscape.Timestamps-00:00 Lead Generation vs. Branding01:21 Insights on Quality Marketing03:10 The Importance of Branding in Building Trust08:01 Educate, Don't Just Sell: Insight Selling08:49 Sales and Marketing: A Symbiotic Relationship17:48 The Value of Quality Leads Over Quantity22:36 Leveraging AI Tools in B2B Marketing26:11 Conclusion: Authenticity and Relationship Building If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

The Crucial Role of Branding in Building Trust and Longevity for Legacy BrandsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the significance of internal and external stakeholder alignment and the impact of branding on long-term business success.Timestamps-00:00 Introduction: Branding vs. Lead Generation00:34 Meet the Host and Guest01:18 The Importance of Branding02:57 Legacy Brands and the Risk of Obsolescence04:47 Adapting to Change: Technology and Branding07:04 The Role of Brand Ideology08:56 Consistency and Repetition in Branding13:50 Coaching and Finding Your Why25:19 Conclusion and Final Thoughts If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.They touch on-How AI tools can transform B2B marketing by building relationshipsCustomer-centric messagingKnow the audience through research and personalized messagingBuilding and maintaining long-term business relationshipsChallenges marketers face, such as lack of time and managing multiple touchpointsIntroduction to various AI tools like ChatGPT for research and content personalizationBest practices for using AI tools, including setting objectives and ensuring the content reflects the brand's voice Utilizing tools like Descript for video editing and Canva for graphic creation and engaging contentWarnings about the use of AI tools regarding proprietary information and data privacyIf you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle PodcastsLinks to platforms mentioned-ChatGPTDescriptCanva

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and leveraging new tools like AI wisely. The conversation underscores the value of industry-specific lists, maintaining integrity in email marketing, and complying with regulations to build long-term relationships with subscribers. They touch on-Email marketing advantagesEmail marketing measurable success- open rates, click to open rate, subject linesIndustry lists and compliant email listsBrand authenticationAIPersonalized email contentIf you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller carbon footprint, such as upgrading to energy-efficient systems and optimizing delivery routes. Jackie's insights into driving change, balancing training approaches, and fostering a culture of sustainability provided listeners with actionable strategies for enhancing their own ESG programs. The episode serves as a valuable resource for businesses aiming to make a positive environmental impact while also reaping financial benefits.They touch on-Importance of ESG initiatives for companies: tax incentives, reputation, brand loyalty, attracting talent, and appealing to investorsInsights on ESG, emphasizing environmental, social, and governance considerationsImportance of top management and board buy-in for successful ESG implementationSuccess stories of ESG initiatives leading to operational improvements and cost savingsEmphasis on renewable energy sources and commitment to achieving 100% green kilowatt hoursApproach to engaging employees in ESG initiatives, including employee resource group and webinarsInitiatives and training programs for environmental sustainability and safetyIf you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement.  They touch on-Challenges faced by manufacturers with lean marketing teamsStrategic use of LinkedIn for marketingLeveraging LinkedIn for sharing informative contentImportance of consistency in posting and use of scheduling toolsBenefits of company and individual LinkedIn pagesImportance of flexibility in content planningSignificance of employee engagement on LinkedInImportance of personalized and authentic communication on LinkedInEvolving role of LinkedIn beyond job searchingIf you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Guest Bio: As the Marketing & Community Relations Manager at TuscoMFG, Kait creates and administers effective marketing campaigns that generate leads and drive sales for the company. She has an MBA in Marketing and over 10 years of experience in marketing communications, content creation, and social media management. Her primary duties entail creating and administering nurture email campaigns, content creation for website and social media, and assisting the sales team with qualifying leads and prospective clients. Additionally, she coordinates with outside agencies for outbound lead generation and market penetration campaigns. Linkedin: https://www.linkedin.com/in/kaitgw/____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats. With the event landscape evolving, they emphasize the need for companies to adapt by offering targeted experiences that provide educational content and networking opportunities. kristi also shared her expertise on the ideal marketing timelines for various types of events, from large trade shows to intimate customer-targeted gatherings, and the shift in webinar promotions. The discussion highlighted the importance of aligning marketing messages with potential attendees' interests to capture their attention effectively. For businesses seeking to enhance their event strategies, this episode offers valuable guidance and actionable insights.Relevance of trade shows in the current marketing landscapeValue of in-person events in the digital ageImportance of first-party data and audience growth strategiesSignificance of creating valuable and educational contentBenefits of in-person events compared to virtual eventsTrend of upper management and entire teams attending trade showsAnticipating and preparing for organizing an in-person eventTrend of smaller, niche-specific eventsRise of executive retreats and specialized workshopsMarketing and planning timelines for business events If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Guest Bio: Kristi Dougherty is a Media & Event Consultant and Industry Speaker, focused on magazine brand & revenue management; event launches and management: strategy, operations, marketing, and agendas; general marketing strategy and execution, revenue growth across channels and corporate level leadership.Linkedin: www.linkedin.com/in/kristidougherty____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishing, explore marketing strategies for pharmaceutical manufacturers. They emphasize the significance of building trust, setting realistic timelines, and understanding the sales cycle. Stacy shares her four tried-and-true strategies, highlighting the importance of asking questions and maintaining relationships. They discuss the value of in-person meetings and the need to be strategic and persistent in pursuing partnerships. Stacy also advises making it easy for clients to buy and being honest about onboarding times. The conversation covers the nuances of relationship building and the importance of knowing when to refer business elsewhere to maintain trust.Importance of building relationships in marketing for pharmaceutical manufacturersSegmenting files for effective marketing strategiesPrioritizing metrics for evaluating campaign successStrategies for building trust and relationships with clientsRealistic timeline for building trust and closing dealsImportance of multiple touch points in the sales cycleStrategic approach to lead generation and differentiation from competitorsImportance of in-person meetings and face-to-face interactionsPersistence and finding new ways to reach potential clientsMaking it easy for clients to buy from you and setting realistic expectations If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Guest Bio: Stacy Gaines is a Senior Business Development Manager focused on sales operations and marketing with deep experience in the technology, entertainment and service industries. She is a hands-on leader and mentor who builds high performance teams to assist with new account development, strategic partnerships, advertising, P&L mgmt, print media.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial brands. They discuss the importance of understanding the market, knowing product USPs, and maintaining focus in go-to-market plans. Simone emphasizes the need for intuitive software solutions, addressing labor challenges, and the transition to smart factories. They also touch on the significance of branding and education in marketing. Simone shares insights on content creation, advocating for solution explainers using CGI or infographics to convey complex technical concepts effectively.During this podcast we touched on- Developing and delivering a global go-to-market plan for manufacturing solutionsDifferentiating Altair's manufacturing solutions in a competitive marketEffective content creation and multimedia strategiesCollaborative approaches for global marketing activitiesKnowing the market and understanding customer painsIdentifying solutions' unique selling points and addressing customer painsFocusing on specific target personas and detailed strategy executionDifferentiating Altair's manufacturing solutions in a competitive marketLeveraging technology to address talent challenges and digital transformationEducating the next generation of engineers and building relationships through education If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Guest Bio: Simone has over 30 years of experience in the PLM and manufacturing industry. As VP, Business Development, Manufacturing Solutions at Altair, he is responsible for developing, delivering, and supporting global go-to-market strategies for Altair's manufacturing solutions. He focuses on identifying scalable and proven solutions to replicate success across direct and indirect channels. ____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music  

In this podcast episode, Haley Pesce from DealCloud joins the interviewer, her mother, to discuss the synergy between marketing and sales. They explore how these departments can collaborate to improve client relationships and drive business growth. Haley shares her approach to building trust with clients, including personalizing outreach with her headshot. The conversation touches on the importance of maintaining client relationships post-sale and the value of incorporating client feedback into product development. The episode wraps up with a mutual appreciation for the insights shared, highlighting the benefits for the podcast's audience.If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.Guest Bio: Haley PesceI am an Associate Client Development Director at DealCloud, a leading provider of software solutions for the private capital markets. With over 3 years of experience in sales and marketing, I help drive expected value and growth out of target regions and segments across various sectors of private capital, such as private equity, investment banking, venture capital, and real estate.My core competencies include identifying and qualifying prospects, developing and implementing targeted marketing campaigns, negotiating contracts, performing due diligence, cold-calling, and keeping up with market trends. My mission is to deliver exceptional service and value to our clients and prospects and to leverage my domain expertise in financial services and digital strategy.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/================================== Subscribe to get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence 

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson spoke with Courtney Nagel from WTWH Media about adapting marketing strategies in a dynamic market. They discussed the importance of industry-specific messaging, building trust and credibility, and the role of multichannel marketing. Courtney emphasized the need for agility, honest conversations with partners, and learning from both successes and failures. They also touched on the impact of digital and remote interactions on B2B marketing, the significance of understanding customer preferences, and the importance of trust and collaboration within a company.Some of the topics they covered are:03:00- Balancing Lead Generation and Branding - Navigating the balance between lead generation and branding in marketing, emphasizing the importance of building audience trust.10:47- Utilizing ChatGPT and Industry Specific Content - The value of utilizing resources like ChatGPT and industry-specific content to create tailored marketing messages.18:05- Community Engagement and Audience-Centric Approach - The focus on community engagement and an audience-centric approach in publishing to keep subscribers engaged and informed.21:25- Honest discussions and turning marketing strategies around - The importance of honest discussions with partners, turning marketing strategies around, and the impact of testing new approaches.23:20- Challenges in tracking marketing ROI - Challenges in tracking marketing ROI and the confidence needed in reaching the right audience.26:18- The effectiveness of multichannel marketing and the importance of frequency - The effectiveness of multichannel marketing, the importance of frequency in emails, and the impact of timing in marketing communications.34:46- Building trust, teamwork, and transparent communication - The importance of building trust, teamwork, and transparent communication within departments for effective collaboration.For WTWH Media, growth and expansion is a direct result in knowing their audiences and giving them the information they truly need.If you would like to talk about WTWH Media advertising opportunities, please feel free to reach out to Donna Peterson at dpeterson@worldinnovators.com.Guest Bio:Courtney Nagle Senior Vice President, WTWH MediaSenior Vice President at WTWH Media focused on building strong customer relationships and delivering true ROI for marketers. At WTWH, we are passionate about tech-enabled B2B media, focusing on customers and their success, events to bring buyers and sellers together, and high quality brands and content. Our vision is to be the preeminent data-driven, tech-enabled B2B digital media platform combining multi-vertical audience reach with a full suite of B2B demand solutions.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================  Subscribe to get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5 https://www.worldinnovators.com/b2bmarketingexcellence

In this episode of the B2B Marketing Excellence Podcast, Donna and Tiago Ferreira, founder of Podsqueeze, discuss the role of podcasting in fostering relationships that instill trust. Tiago, host of the Wannabe Entrepreneur podcast, shares how podcasting has been a learning tool and a way to connect with admired entrepreneurs. Additionally, they explore the use of AI tools like PodSqueeze for content creation, which Tiago co-founded to assist podcasters with show notes and repurposing content. The conversation touches on the challenges of measuring the direct impact of podcasting on business growth but highlights its value in branding and relationship building.Potential for podcasts to help businesses connect with their audience and build trust.Use of AI tools like PodSqueeze to generate content for podcasts.Discussion on the frequency of podcast episodes and the importance of consistency.Importance of podcasting as a tool for branding, marketing, and self-development.The role of podcasting in creating an intimate and personal connection with the audience.Podcasting is a great way for listeners to get to know you and your brand. People like to work with people like themselves and with a podcast they will find a common bond. This is priceless.If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.Guest Bio:Tiago Ferreira is the founder and host of the podcast Wannabe Entrepreneur and co-founder of Podsqueeze. For the past few years, he has been immersed in his own ventures, pushing the boundaries of what's possible. Podsqueeze is an incredible app that is making waves as it helps people transform their podcasts into captivating show notes using the power of AI and other text-based technologies. The growth has been phenomenal, and Tiago is absolutely buzzing with excitement about the project. With the app's tremendous growth, Tiago couldn't be more excited about the possibilities it holds. ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe to get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5 https://www.worldinnovators.com/b2bmarketingexcellence 

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Matthew McClosky discuss the adoption and practical use of AI tools like chatGPT in sales and marketing. Matthew shares his experiences with incorporating chatGPT into his sales process for prospecting and creating personalized outreach stories.00:04:17 - Personalization in Sales Emails - Matthew emphasizes the importance of personalizing sales messages and shares his approach to using ChatGPT for creating engaging email content.00:06:54 - Sharing Conversations with Colleagues - Matthew discusses the benefit of sharing ChatGPT conversations with colleagues and building on successful interactions.00:09:14 - Understanding and Personalizing Responses - Matthew and Donna discuss the need for understanding and personalizing ChatGPT responses for effective communication.00:14:12 - Getting Started with ChatGPT - Matthew provides three key steps for getting started with ChatGPT: signing up, understanding the environment, and practicing with prompting.If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.Guest Bio:Matthew McClosky, Sales Executive & Early Adopter of Technology "ChatGPT"I am a persistent and hardworking professional with a passion for sales. My strength lies in my ability to adopt and apply new technologies, including but not limited to CRM Systems and Generative Pre-trained Transformers like ChatGPT, allowing me to excel in an ever-changing B2B Sales environment. ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe to get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence 

In this episode of the B2B Marketing Excellence Podcast, Donna spoke with Erik Qualman, a digital leader with Equalman Studios and a bestselling author. They had a wide-ranging discussion on the key aspects of digital leadership and innovation, emphasizing the importance of asking good questions, understanding customer needs, and providing excellent customer service.Erik introduced the acronym STAMP, representing the five habits of successful digital leaders: Simple, True, Action, Map, and People. They also discussed the importance of transparency, owning up to mistakes, and focusing on what's not going to change rather than constantly chasing the next big thing. The conversation highlighted the need for a balance between digital and physical components in business.Here are just some of the topics discussed:Importance of asking good questions in cultivating relationships with the audience.Avoiding self-promotion and focusing on addressing customer challenges.Importance of transparency in the digital world.Focusing on what's not going to change in digital leadership and innovation.Identifying and developing one's true superpower.Standing out in a noisy market by focusing on what works.Donna highly recommends that all business leaders should read Erik's book, “Digital Leader: 5 Simple Keys to Success and Influence”.If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com. Guest Bio:Erik Qualman5x Bestselling Author and Motivational Speaker, Erik Qualman, has performed in 55 countries and reached over 50 million people. Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. For availability: 617-620-3843 or eq@equalman.comHis work has been used by the National Guard to NBCUniversal to NASA.His animation studio Equalman Studios has produced work for Disney, Raytheon, Mondelez International, Takeda, Chase, Verisign, Hearts on Fire, and many other brands.https://www.linkedin.com/in/qualman/ ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================  Subscribe to get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence