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DON MANN Seal Team 6 Star and Host of Surviving Mann, Surviving Mann All Stars and The Mission “Get Stronger, Faster, Smarter, and Do Something Good For Others” EVERY. SINGLE. DAY… I'm thrilled to share some incredible insights from our latest podcast episode featuring the legendary Don Mann, a retired Navy SEAL with a wealth of experience and wisdom. This conversation was packed with powerful lessons and inspiring stories that I just had to share with you all. Here's a sneak peek into Don- Don is often a guest on TV, radio, podcast and blog sites discussing current events, military issues and has written over 20 books. Don is the TV host of The Mission, Surviving Mann and Surviving Mann All Stars. His co-hosts include: MMA legend Randy Couture, Sherriff Lamb an American law enforcement officer and politician who has served as sheriff of Pinal County, Arizona, since 2017 and Kerri Kasem, an American nationally syndicated radio host His programs include intense Navy SEAL like physical training, long gun, pistol and shot gun shooting, land navigation, diving, swimming, ropes courses, survival training, protection training, explosives training and mission planning. Don has over 40 years (1,000 competitions) worth of competitive racing experience, and was once ranked 38th in the world as a triathlete. Whether you're looking to set higher goals, overcome personal challenges, or find ways to give back to your community, this episode is packed with inspiration and practical advice. Challenges of Adaptation: Don opened up about the tough transition from the structured, disciplined life of a Navy SEAL to the often less motivated civilian world. He emphasized the importance of setting high goals and pursuing them with perseverance. The Call to Serve: Don's journey began with a strong sense of adventure and a family history of military service. His father's World War II stories inspired him to serve, ultimately leading him to the Navy SEALs . Becoming a SEAL: Rigorous Training: Don shared his experiences from the gruelling Basic Underwater Demolition/SEAL (BUD/S) training and his time with SEAL Team One. Despite the lack of frequent deployments, his focus remained on joining the elite SEAL Team Six. Lessons from Adventure Racing and Mountaineering: Don's adventure racing and mountaineering experiences taught him the balance between pushing limits and recognising when to pull back. “Team dynamics and collective wisdom play crucial roles in overcoming challenges. ” The Power of Community and Connection: Emotional Impact of Giving: The joy and fulfilment from helping others drives Don's endeavours. He finds immense satisfaction in seeing the transformative power of philanthropy. Don's highly accredited training courses, presentations and his television programs stem from his colorful and action-packed life as a member of SEAL Team One, TWO and SIX, as a former internationally renowned endurance athlete, as a leader in the world of extreme adventure-sports and as a New York Times Best-Selling Author. Don has changed countless lives by sharing his unique “Reaching Beyond Boundaries ” philosophy and has been driven for decades in helping others achieve greater goals. Tune in to the "Straight Talk Mind and Muscle Podcast" and join us on this journey of personal growth and community impact. You can find Don at https://www.usfrogmann.com/ On Insta at https://www.instagram.com/us_frogmann/ And on Surviving Mann at https://survivingmann.com/ I am Damian Porter , Former NZ Special Forces Operator, Subject Matter Expert from www.hownottodieguy.com and www.eatwellmovewell.net And you are listening to my STRAIGHT TALK MIND AND MUSCLE PODCAST sponsored by www.mystait.com - the ultimate daily formula for optimum hormone health, stress management, energy and performance. 100% natural and clinically proven ingredients, it provides everything you need to raise your game, in a convenient gut-friendly capsule. And the Mason Survival Protocol - https://www.carnivoreretreat.com/post/masonsurvival-protocol-carnivore-retreat Links for my former shows are here- WATCH on YouTube- https://www.youtube.com/playlist?list=PLpt-Zy1jciVn7cWB0B-y5WATyzrzfwucZ LISTEN on: spotify: https://open.spotify.com/show/1rlAGRXCwLIJfQCQ5B3PYB?si=UmgsMBFkRfelCAm1E4Pd3Q Itunes - https://podcasts.apple.com/us/podcast/straight-talk-mind-and-muscle-podcast/id1315986446?mt=2 Amazon https://music.amazon.com/podcasts/5bce2d31-a171-4e83-bada-d1384c877e76 Subscribe for more amazing tips, interviews and wisdom from phenomenal guests ------- And get your ** FREE Video Workshop here- https://www.hownottodieguy.com/
On the 102nd episode of The Richard Robbins Show I sat down with a man who not only has 30+ years of real estate experience and is in the Top 1% in Canada for Royal LePage, but he is also a highly respected coach and member of the RRI team. Bill Parnaby has been a licensed real estate agent since 1992. Working in the Caledon area, he has maintained his #1 ranking for the past 15 consecutive years. When I asked Bill about his success, he simply told me, “I do everything I can to keep people away from me.” He explains that, “I mean that in a good way, I keep people serviced well enough that they never have to ask me a question.” Bill's philosophy of Serve Don't Sell has helped him maintain a loyal clientele and has seen his business flourish. However, it wasn't always like this. As Bill puts it, “I used to be a goal chaser.” He did more and more, never hopping off the real estate treadmill, to the point that he was burnt out and wanted to quit the industry altogether. That was until he switched his thinking and started operating his business differently; not chasing the money but instead, serving his database and his community. In this episode of The Richard Robbins Show, Bill and I talk about the importance of mindset and how changing his perspective changed his entire life. Bill shares his strategies for effective marketing, offers insight on what the top 3 things agents get wrong and how to fix it and lets us know why committing to a schedule is the best thing you could ever do.
Moms that Lead - Unlocking the Leadership Power of Healthy, Purpose-Driven Moms
You care about your team and you want to serve them. But in an attempt to lessen their struggles, are your actions actually contributing to their burnout?In this episode we discuss:What it means to serve as a leader The well-intentioned behaviors of empathetic leaders that can contribute to burnoutWhat to do insteadResources Mentioned:Strong Leaders Serve LinkedIn Newsletter: Leaders, Serve Don't RescueEpisode 129: How to Serve as a Leader Without Burning OutGallup's Thriving Podcast: Employee Burnout: The Causes and the Cures*****************Want to do something different to celebrate the holidays/end-of-year with your team? We add festive fun to all of our Learn by Doing (Good) experiences at this time of year. Celebrate the season of giving and jumpstart your team's 2024 performance! Learn more and reserve contact us to reserve your team's time today at https://www.strongertoserve.com/teambuildingConnect on LinkedIn: https://www.linkedin.com/in/teri-m-schmidt/Energize and Sustain Your Team's Performance with our Learn By Doing (Good) Teambuilding Events: https://www.strongertoserve.com/teambuildingGet 1-on-1 leadership support from Teri here: https://www.strongertoserve.com/coachingSet up a free discovery call with Teri: https://calendly.com/terischmidt/discoverycall
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTwitter twitter.com/law4Liston.ioAbout Liston Witherill…Liston Witherill is the founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches who are great at delivering services but require help selling it. Liston also hosts the Modern Sales podcast and regularly publishes articles on the Serve Don't Sell blog.When he's not working – or enjoying some downtime by way of hiking, weightlifting, or creating hip-hop music – Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is fully vaccinated from COVID. He hopes you'll join him on his mission.
As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we've covered together. To that end, I'll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it! Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting. The lesson? Tactics can be great — but they're next to useless if you haven't built the right outreach muscles through execution. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joined me to talk about the power habit formation can have on your outreach. We talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.
As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we've covered together. To that end, I'll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it! Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting. The lesson? Tactics can be great — but they're next to useless if you haven't built the right outreach muscles through execution. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joined me to talk about the power habit formation can have on your outreach. We talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.
https://entrearchitect.com/wp-content/uploads/2021/07/ListonWitherillBioForPodcasts.jpg ()Serve Don’t Sell Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accountants, consultants, and coaches who are great at delivering their service but need help selling it. Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is vaccinated from COVID. He hopes you’ll join him on his mission. Liston also hosts the Modern Sales podcast and regularly publishes articles on the Serve Don’t Sell blog. This week at EntreArchitect Podcast, Serve Don’t Sell with Liston Witherill. Learn more about Liston at http://servedontsell.com/ (Serve Don’t Sell), check him out on the http://servedontsell.com/podcast (Modern Sales podcast) and the http://servedontsell.com/blog (Serve Don’t Sell blog), or connect with him on http://linkedin.com/in/listonwitherill (LinkedIn) and http://twitter.com/law4 (Twitter). Please visit Our Platform Sponsors https://arcat.com (ARCAT) is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to http://arcat.com (ARCATECT Weekly and ARCATAlert). https://www.charrettevg.com/charrette-venture-group-blog/2020/3/13/studio-services-bookkeeping (Studio Services Bookkeeping), a division of Charrette Venture Group, provides concierge remote bookkeeping services for small firm architects. Do you need trusted professionals who understand the nuances of your industry and firm size? Learn more at http://ss-bookkeeping.com/entrearchitect/ (SS-Bookkeeping.com/EntreArchitect) and mention EntreArchitect to get 5 hours of FREE bookkeeping with a 6 month contract. http://EntreArchitect.com/Freshbooks (Freshbooks) is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running your own business. Try Freshbooks for 30 days for FREE at http://EntreArchitect.com/Freshbooks (EntreArchitect.com/Freshbooks). http://Twinmotion.link/EntreArchitect (Twinmotion) offers simple, real-time visualization for architects to view and edit your scene on-the-go. Present your biggest idea in the easiest way possible to differentiate your projects from your competitors! Download a FREE trial at http://Twinmotion.link/EntreArchitect (Twinmotion.link/EntreArchitect). Visit our Platform Sponsors today and thank them for supporting YOU… The EntreArchitect Community of small firm architects. The post https://entrearchitect.com/podcast/entrearch/serve-dont-sell/ (EA388: Liston Witherill – Serve Don’t Sell) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).
Serve Don’t Sell Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accountants, consultants, and coaches who are great at delivering their service but need help selling it. Liston is on a mission to change the way 100 million […] The post EA388: Liston Witherill – Serve Don’t Sell appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
She Thinks Big - Women Entrepreneurs Doing Good in the World
Would you just as soon rub your hand against the grain of a sheet of plywood than have a sales conversation? Avoiding sales leads directly to avoiding revenue, and the cost to your firm in the way of business left ungenerated could be enormous. My guest today is Liston Witherill, founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches because their services don’t sell themselves. Today’s episode is all about changing how you think about and approach sales conversations to optimize your business and AND the results you get for your clients – so that you don’t have to be in every sales meeting. Connect with Liston: Website: https://servedontsell.com/ ****************************************************************************** Sign up for my Daily Drip of Value for CPAs at SheThinksBigCoaching.com Want some help in your CPA firm, but not sure where to start? Schedule a free discovery call with me: https://calendly.com/geraldinecarter/15min Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options
Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and interpret every smoke signal out there — only to realize you could have spent that time actually prospecting. Tactics can be great — but they're useless if you haven't built the right outreach muscles through execution. My latest guest understands this better than most. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joins me to talk about the power habit formation can have on your outreach. What we talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.
Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and interpret every smoke signal out there — only to realize you could have spent that time actually prospecting. Tactics can be great — but they're useless if you haven't built the right outreach muscles through execution. My latest guest understands this better than most. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joins me to talk about the power habit formation can have on your outreach. What we talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.
Liston Witherill is the founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, consultants, and coaches who are great at delivering their service but need help selling it. JJ Flizanes is an Empowerment Strategist and the host of several podcasts including People's Choice Awards nominee Spirit, Purpose & Energy. She is the Director of Invisible Fitness, a best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life and The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame. Named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine, JJ has been featured in many national magazines, including Shape, Fitness, and Women's Health as well as appeared on NBC, CBS, Fox, the CW and KTLA. Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing and launch services. His Nice Guys podcast, with over 1,000 episodes has been downloaded 3.5 million times, in more than 175 countries.
Today I reconnected with Liston Witherill, sales consultant and founder of Serve Don’t Sell. We talked about the final results of his recent ClientCon virtual “30 speakers in 30 days” event, including the impact on his audience size and engagement, and what he would—and wouldn't—do again. Connect with Liston on LinkedIn at https://www.linkedin.com/in/listonwitherill. To receive … Continue reading "Ep 33 — Launching a Virtual Event: What Worked, and What Didn't"
In this episode, Mike talks to Liston Witherill. Liston is the Author of Serve Don’t Sell, the Chief of Sales Insights at Serve Don’t Sell and is the host of The Modern Sales Podcast. Questions Answered: What is the connection between environmental science and sales? Why do sales folks struggle with systems thinking concepts? Do you believe people struggle with practice? Why is it important to discuss ethics in sales? What challenges our ethics when it comes to sales? How can we create better alignment between business and personal ethics? Key Takeaways: Environmental Science and Sales both need systems thinking What are the variables and factors that influence how the system works? How can we picture our business as a system that has inputs and outputs? The only way to make sales a science is to have really large data points and the reality is, that is tough to get. We can apply the scientific method to sales - hypothesis, test, ask questions, isolate for certain variables. Science is about finding cause and effect. You must have a methodical approach and some repetition. People don’t know how or what to practice or what practice would even look like. Not having a process contributes to how a discovery call goes. Write out questions. The value of practice is it frees you up to be in the moment to ask really good follow-up questions. If you don’t have your team present in the same way, there is no way to optimize the process. We can’t pinpoint what causes success or failure when there is too much variability. It is important to sell ethically if you want to sustain being effective at sales and live in a way that is compatible with your values. It is important because the bottom line is, it is the right thing to do. Serve Don’t Sell - sometimes it means to give advice that’s counter to my own personal incentive. We need to understand what our boundaries are and then we need to honor them once we have reached them. Challenges to ethics - loss aversion, mindset and faith. If you have a bigger pipeline and you have more financial security, then it’s going to be a lot easier to honor your ethics. Have a clear understanding of what values your company has that you don’t want to honor. What you have control over always is your behavior. Show Links: Liston on LinkedIn Serve Don’t Sell Liston on YouTube The Modern Sales Podcast This episode is brought to you by The Seven Traps To Goal Setting Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit The G.A.M.E. Plan - a Catalyst Sale course
What’s the best way to sell services? How does selling services differ from selling products? How can you convince a prospect that a particular professional service is right for them? Today’s guest is Liston Witherill, and his message is: serve, don’t sell. Listen in to hear what Liston has to say about what “serve, don’t sell” means, what the success path for selling services is, and the four steps that he recommends. Episode Highlights: Why Liston got into professional services The success path for selling services What “serve, don’t sell” means Understanding that you’re adding value Drawing the map Understanding clients’ motivation Helping people make decisions Showing what’s possible Which slides should be in your slide deck Asking questions that demonstrate that you understand the prospect’s problem Case studies and testimonials What’s in Liston’s training Resources: Serve Don’t Sell Modern Sales Podcast
Sometimes the best way to improve your business as a financial advisor is to speak with people outside of that arena. While there are plenty of nuances to your business, you'll find there are many common themes between successful business regardless of what type of product they're selling. That's why we're turning to Liston Witherill on this episode of the Profitable Advisor podcast. He's the creator of Serve Don't Sell, which is an online sales training and coaching platform aimed to assist professional and business development. He does that by taking the focus away from traditional methods of selling and moving it to serving prospects. Doing so produces more trust with clients over time and helps you drive the business you know you should. As you'll hear on the show, it's not about reading from a script when selling and putting such an emphasis in closing. Like we've talked about quite a bit on this podcast, you have to be comfortable turning business away that doesn't fit your business. And that's the case with our profession as advisors. Many times we will value every prospect that comes into the office as someone we can't afford to lose. That's part of the problem. If you get to the point where so much is at stake with every prospect, it's difficult to say no to a client. The solution for that is to expand your pipeline so that more leads are coming through the door. So how do you do that? Traditionally, ebooks or webinars have been a key tool for building lists, and webinars continue to have value during the pandemic. Witherill also uses podcasting and SEO to generate leads and he explains how he does that on the show. He also identifies what he calls ‘mega-assets' as a key tool to leverage, and that's something he gives examples of during the conversation. Ultimately though, whichever method you choose to use needs to lead back to the list you're building and then you should sell strictly to that list. So as you go through the episode today, keep an ear out for some of these topics that we cover: You can't serve everyone. Determine who your ideal client is. Figuring out your niche Creating more pipelines for prospect Techniques and strategies for list building His approach to using podcasting as PR A give-first approach Learn more about Witherill's services here: https://servedontsell.com/ For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net. What we discuss on this show: 0:44 – Meaning behind the name ‘Serve Don't Sell' 2:57 – Choosing a niche or definition of your ideal client 5:17 – What makes a good niche? 8:35 – Be clear who your services are not for 14:11 – List building for email marketing 19:52 – Podcasting for PR 23:52 – Dan's small business podcast strategy 30:00 – Providing good direction for people 33:16 – How to connect with Liston
Today I connected with Liston Witherill, founder of Serve Don't Sell. We talked about: ClientCon, his virtual event that's currently bringing 30 speakers together over 6 weeks. What he learned from launching the event, including the structural and marketing considerations of how the event was planned and executed, and how that impacted the number of … Continue reading "Ep 23 — Launching a Virtual Event"
Liston Witherill, the creator of the "Serve—Don't Sell" method, is fascinated by why people make the decisions they do, and how to change their decision-making processes. After a short stint as a hip hop artist and a master’s degree in environmental science and management, he now lives and breathes the world of sales. Since 2018, he's been focusing his energy 100% on marketing and selling professional services. He spends a lot of time writing, creating podcasts, and creating all sorts of content for his clients to enable them to make changes and improvements to their businesses rapidly. He loves getting to work with really smart people to help their businesses grow and according to him, he's on a mission to make 100,000,000 world-class, ethical communicators.
Liston Witherill is the founder and creator of Serve Don't Sell where he helps professional services firms build the confidence and systems they need to win the business they know they should. He’s also host of the Modern Sales podcast, a podcast that’ll help you sell more by understanding how people buy. Liston has spent his career in professional services and consulting, with a focus on marketing and selling services. Prior to running his own company, he was the Director of Business Development and Marketing at a consulting firm that grew from $8M to $12M in three years. Shownotes: The critical difference between marketing, business development and selling when it comes to professional services The profile of a classic rainmaker in a professional firm, and why it's hard to teach people to do it What accountants need most of all if they want to build a referral based business The fantasy of having a sales or business development person in your accounting firm that can win lots of work on their own Why sales and selling is not comfortable for smart technical professionals like accountants Why very few partners in accounting firms have had any kind of formal training in sales and business development Why the natural sales people and top work winners in an accounting firm are often very poor coaches and mentors Why continued growth and business development succession is so difficult in many accounting firms The key differences in selling products and services for an accounting professional The two critical factors for accountants who want to sell more 'intangible' services like advisory Why fixed pricing beats the billable hour in accounting services The art of turning accounting services into products for better pricing and better profitability The two things accountants need to be if they want to be better at sales and win more business The criteria required to justify bringing in external professionals to help an accounting firm win more work The dilemma for accountants in devoting time to fee-earning and to building a portfolio of new business. (https://bdacademy.pro/wp-content/uploads/2020/07/liston.png) When he’s not working, Liston makes beats, exercises, and is an avid reader of business, economics, and history books. He lives in Portland, Oregon with his wife, dog, and cat. You might be surprised to know that Liston has recorded a nationally televised rap song, and can still dunk a basketball despite his aging knees. You can reach him here... Website (http://www.servedontsell.com) LinkedIn (http://www.linkedin.com/in/listonwitherill)
Empathy is all the rage right now in prospecting. But no one is really talking about what that looks or sounds like. Liston also digs into self-esteems and its importance as a sales professional. Connect with Liston on LinkedIn here and check out Serve Don't Sell here. Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: https://blissfulprospecting.com/12
Empathy is all the rage right now in prospecting. But no one is really talking about what that looks or sounds like. Liston also digs into self-esteems and its importance as a sales professional. Connect with Liston on LinkedIn here and check out Serve Don't Sell here. Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: https://blissfulprospecting.com/12
It's Time to Sell Podcast: Strategies for 21st Century Selling
Liston Witherill is a sales trainer and consultant who helps client services professionals sell more services to big companies. Liston and his company, Serve Don’t Sell, provide remote and onsite training to teams who want to serve their clients more effectively while selling more, and doing it ethically.
Ghostwriting with Amy Blaschka If you aren't energised by Amy Blaschka, you may have taken up residence in a cemetery. She discusses ghostwriting on The Next 100 Days podcast and does so in such a vibrant, full-on way. Sit back and enjoy!! What is a Ghostwriter? http://thenext100days.org/wp-content/uploads/2019/07/Amy-Blaschka-Ghostwriting.mp4 Amy focuses on social media ghostwriting. Sometimes for executives who are good verbally, not so much written. Others don't have the bandwidth to do social media posts. You can ghostwrite just about anything. Speeches, for instance. We all have limited time. So what is most important? A Good Storyteller At heart, communicating is really about connecting with others. You won't connect, if you are hitting them over their heads with a sales message. Right? People block those types of commercial communications out of their lives. The best way to communicate is with EMOTION. One of the easiest ways to evoke emotion is to share a story. Stories make us more relatable. Everybody loves a story. What endears you to people is sharing stories that DIDN'T GO TO PLAN. It's only a failure if you fail to learn. Show you are imperfect, what insight can you share. People feel that empathy. From the aha moment you impart. That's about making a human connection. And stories tend to follow a predictable path. Hero, Overcoming an obstacle. Tug at the heart-strings. Your Job Title Isn't YOU! http://thenext100days.org/wp-content/uploads/2019/07/Human.mp4 Want a story idea? Don't let your job title or job role get in the way. How does Amy go about ghostwriting? http://thenext100days.org/wp-content/uploads/2019/07/What-to-write-about.mp4 Amy's best skill is listening. She relies on their spoken voice. To them getting quieter or louder. Or they get excited, she'll use these different voice cadences to inform her writing. Amy is the person who you sit next to on the aeroplane and listens to your story. She "geeks out" on that stuff. ONE IDEA POSTS So, Amy chats to her clients once a week. This generates ideas for the posts she'll do on the client's behalf. From a 30-45 minutes meeting, Amy takes notes to identify a central idea. That can be really challenging to folks, because they have so much to say. But, just keep the post to ONE THING. Clarity in your messaging, helps other people get you. Serve Don't Sell First, provide value. Appeal to their emotion. Solve a problem. Make them think. This is what works best. Establish trust and provide value. Are you showing what you stand for? Amy Blaschka's Book is called I AM Amy write a book with Bruce Kasonoff (an influencer on LinkedIn). Buy the book on Amazon: It's a series of passages that Bruce and Amy took turns writing. The idea is write something that when someone reads it is uplifting to the reader. The book, every other page, starts I Am. The opposite page is blank and gives you a chance to write it down. To unlock your own creativity. The book helps people getting out of their fug. http://thenext100days.org/wp-content/uploads/2019/07/Negativity.mp4 The book is not sequential. Flip it open, and start thinking from there. Amy is Always On She sees connections in everything. An expressive person. Her husband and her work out each morning. She tries to walk the dog, Rigby, to the park. It helps her reset. All that people contact, helps her get the technology out of her day. Her favourite movie is The Usual Suspects... She likes the reveals at the end, plus for the clever story, and surprised. Graham says Amy is the Friday at 5pm Girl. A warm up girl for the world. Tip Length of Post Article - 500-700 words Updates - 200 words Publish once a week at least. Be concise and easily digestible. Contact Amy LinkedIn: Amy Blaschka Amy's client's come from all round the world and across America. The type of writing is in the client's tone of voice.
On the last episode of Offline, we talked about how Philip and Liston are going to apply the Internet MBA Challenge to themselves. Today, we’re going to deep dive into how Liston will market his book, Serve Don’t Sell.
Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based on how good your sales process. Lucky for you, I brought on one of the best at teaching service business owners onto the Credo podcast, and today here is that... The post Serve Don’t Sell with Liston Witherill appeared first on Credo.
Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully... The post Serve Don’t Sell with Liston Witherill appeared first on Credo.
Episode 81: In this episode of the Mind Body Musings Podcast, I introduce you to 10 inspirational intentions for the New Year. I believe the New Year is one of the craziest times of the year, especially in the media, as everybody is promoting their exercise programs, diets, training courses, or products. People use this as a time to encourage their followers to DO more. To CHANGE more. I have something to say about that. I don't believe the New Year is a time for you to set impossibly high standards for yourself, which will inevitably lead you feeling sad and "failure-like" when you can't reach them. Instead, I think you should create intentions for yourself to become more of who you are already, by coming out of the muck and all of the fog that's been surrounding you for the last year. I believe the New Year is a great time to de-clutter, de-stress, and be with yourself. Don't you agree? Here are my 10 inspirational intentions for the New Year... Show notes: Let go of anything no longer serving you Say NO more Acknowledge your inner critic Become what it is that you want Date yourself Experience more intimacy Simplify (don’t keep anything you don’t like, don’t do anything that’s pointless) Serve Don’t take anything personally (and take things less seriously) Be more, do less Do you have some that I missed? Please share in the comments below! [Tweet "Here's why you should focus on making intentions during the New Year instead of resolutions"] Additionally, HERE'S a video I recently made about why you shouldn't have a weight loss goal this New Year.