Podcast appearances and mentions of jake jorgovan

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Best podcasts about jake jorgovan

Latest podcast episodes about jake jorgovan

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Play Episode Listen Later Dec 2, 2024 33:43


In this special episode, we're joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show's legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners.Key Takeaways:(01:41) The StudioPod and Content Allies merger opens doors for growth.(07:25) Listen Network enables ethical, effective podcast audience growth.(12:30) Podcasting is now essential in B2B marketing, requiring measurable ROI.(17:42) Strong teams and long-term relationships drive entrepreneurial success.(21:18) Aligning marketing and sales remains a key challenge for B2B leaders.(25:40) Content Allies is positioned as the agency of record for B2B podcasters, delivering complete solutions.(28:45) B2B companies need data-driven strategies combined with creative branding.(30:36) Misconceptions in B2B podcasting underscore the need for accurate insights.(32:16) Ledge reflects on meaningful conversations and the opportunity for aspiring podcasters to grow their shows.Resources Mentioned: Jake Jorgovan -https://www.linkedin.com/in/jakejorgovan/TJ Bonaventura -https://www.linkedin.com/in/tj-bonaventura/Content Allies | LinkedIn -https://www.linkedin.com/company/contentallies/Content Allies | Website -https://contentallies.com/Listen Network -https://listennetwork.co/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

The LoCo Experience
EXPERIENCE 141 | Building Value for Enterprise Clientsin the world of Podcasting and Scaling a Remote Team with Jake Jorgovan, Founder of Content Allies and Owner of Listen Network

The LoCo Experience

Play Episode Listen Later Nov 13, 2023 106:33 Transcription Available


Jake Jorgovan is a serial entrepreneur and podcast industry expert, whom I first met at a Colorado Podcasters gathering in 2022.  He's the Founder of Content Allies, a B2B podcast strategy, production, and promotion agency, and the owner of Listen Network, a targeted podcast promotion and cross-promotion network.  He's the co-host of Leaders of B2B Podcast and A Guide to B2B Podcasting.  Jake has worked with some of the largest B2B companies in the world, including Meta, Siemens, Gusto, Alibaba, and Amazon Web Services, to name a few.  Jake is a recent transplant to Fort Collins, giving yet another example to Choice City status of my home community.  Jake provides listeners a behind-the-scenes look at a high-growth agency, and shares many tips and latest techniques they use for their clients to grow podcast listenership and build community.  Please tune in and meet yet another inspiring and entertaining Northern Colorado entrepreneur, my new friend and our latest guest - Jake Jorgovan.Episode Sponsor: InMotion, providing next-day delivery for local businesses. Contact InMotion at inmotionnoco@gmail.com

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Grow Better B2B Sales With Account-Based Podcasting with Noah Tetzner

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Play Episode Listen Later Nov 9, 2023 36:24


Join Dots Oyebolu as he chats with Noah Tetzner, Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities.Key Takeaways: 01:50) Transitioning from podcasting as a hobby to a career opportunity through content-based networking.(06:03) ABP's role in targeting right-fit clients without the typical sales approach.(07:40) The reciprocal nature of podcasts in opening doors for sales conversations.(09:36) Adding value to podcast guests as a key to unlocking high-profile accounts.(12:03) How podcasting can expand your sales funnel and solidify your thought leadership.(13:00) The significance of providing marketing assets post-interview to further nurture guest relations.(14:03) Real-life success stories of career advancements and speaking opportunities through podcasts.(20:21) Securing guests for ABP, including referral partners, influencers and strategic partners.Resources Mentioned:Noah Tetzner -https://www.linkedin.com/in/noah-tetzner-a95b90198/Content Allies -https://www.linkedin.com/company/contentallies/"A Guide to B2B Podcasting" by Jake Jorgovan -https://podcasts.apple.com/us/podcast/a-guide-to-b2b-podcasting/id1579704863Apollo.io Email Generation Software -https://apollo.io/RocketReach Email Sourcing Tool -https://rocketreach.co/Insightful Links:https://pamdidner.com/podcasts/guide-to-account-based-podcasting/https://www.casted.us/blog/account-based-podcastinghttps://www.marketingprofs.com/articles/2021/44728/account-based-podcasting-the-new-abmThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Driving Commercial Value and Business ROI with B2B Podcast Campaign Attribution with Jake Jorgovan

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Play Episode Listen Later May 18, 2023 42:10


Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Jake Jorgovan, CEO of Content Allies.B2B podcasting is becoming an increasingly popular way for businesses to reach and engage with their target audience. In 2022, 62% of Americans had listened to a podcast, and 80 million of them were weekly podcast listeners.As this medium continues to expand, it presents a unique opportunity for businesses to differentiate themselves and stand out in a crowded market— but that's only if you know the tips and tricks to make content with an intentional strategy in mind.Today, Jake covers why podcasting is the new blogging and how to get more mileage out of each piece of content.Highlights include:- Why podcast downloads and subscribers are vanity metrics.- Key ingredients for a successful B2B podcast.- The role a podcast should play in driving product revenue.- How long should a startup put out podcasts before they can realistically expect an ROI?- The best tech stack for effective B2B podcast marketing.Resources:Dots Oyebolu - https://www.linkedin.com/in/oyebilan/Jake Jorgovan - https://www.linkedin.com/in/jakejorgovan/Content Allies | LinkedIn - https://www.linkedin.com/company/contentallies/Content Allies | Website - https://contentallies.com/Dots Loves Marketing | Website - https://www.dotslovesmarketing.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Profit with Podcasting
What is Podcast-Based Networking? The Hottest B2B Lead Gen Strategy: Jake Jorgovan

Profit with Podcasting

Play Episode Listen Later May 10, 2023 30:54


Noah is joined by Jake Jorgovan, CEO of Content Allies—an agency helping B2B companies produce revenue-generating podcasts.Connect with Noah: noah@profitwithpodcasting.comTune in every Wednesday for a new episode of The High-Ticket Offer. Subscribe on your favorite podcasting platform and never miss an episode!

B2B Leadership Podcast
From Skeptic to Thriving Success Story - A B2B Leaders Academy Case Study with Jake Jorgovan

B2B Leadership Podcast

Play Episode Listen Later Jan 4, 2023 36:22


Jake Jorgovan, Founder and CEO of Content Allies faced a big challenge when it came to developing leaders in his organization. He bought them books, gave them tips, spent time with them during 1:1s covering leadership topics. It was draining and not the highest and best use of their time together. Jake knew something had to change but was skeptical about “leadership coaching” programs based on his past experiences. He enrolled 4 team members into the B2B Leaders Academy and within a few short months those 4 people were all promoted! On top of that awesome achievement, Jake was able to save time every week because he knew his leaders were getting the very best when it comes to leadership development. Now when Jake meets with his team, the time spent is significantly more productive as the conversations are now at a strategic level. Jake's leaders are building incredible leadership skills through the B2B Leaders Academy every month and this opens up a whole new set of topics to discuss with them that were never possible before. Jake recognized that he did not have to be the one to do everything and that's when he went from a skeptic to a thriving success story with the B2B Leaders Academy. Podcast highlights: 0:29 - Jake's background - Jake explains his role at Content Allies. 1:55 Firsthand leadership experience - What problem is Jake looking to solve when it comes to leadership? 4:16 - Supporting growth with leadership - How did Jake leverage leadership resources like B2B Leaders Academy to scale? 5:54 - Addressing skepticism - why was Jake initially skeptical about joining the B2B Leaders Academy? 8:33 - "I don't have time for this" - How did Jake find the time to implement leadership coaching? 12:08 - Turnkey leadership process - How has B2B Leaders Academy helped Jake focus on other tasks? 14:29 - Proven results - How does Jake feel about his previous skepticism around leadership development? 17:38 - Overall business improvement - Jake explains how the A players on his team have really stepped up as leaders. 23:27 - Following the system for results - How does Jake feel about team members leveling up without his involvement? 28:33 - Advice for other CEOs - Jake shares advice for other CEOs who might also have some early skepticism about coaching programs. Learn more about Content Allies at https://contentallies.com/ Learn more about your own leadership style at: https://www.B2BLeadersAcademy.com #Leadership #B2bleadership #BusinessLeader This episode is brought to you by the B2B Leaders Academy The cost of not consistently developing your leadership skills is enormous. At the B2B Leaders Academy you can gain access to monthly leadership training and live coaching. Being a great leader isn't hard, you just need a guide and the right set of tools. Head on over to b2bleadersacademy.com and become the leader you have always wanted to be.

SaaS Connect
How To Build Co-Marketing Partnerships Through Podcasting

SaaS Connect

Play Episode Listen Later Oct 10, 2022 35:15


On this episode, Jake Jorgovan, Founder of Content Allies, a marketing agency that helps B2B tech companies launch revenue-generating podcasts and content marketing campaigns, discusses building co-marketing partnerships through podcasting. Jake talks about the value of co-marketing partnerships through podcasting for small businesses compared to larger businesses, as well as the different angles that each uses to meet different objectives. He says that before creating a podcast, it's critical to understand your objective, as well as the process around that. For example, some use podcasting for account-based marketing, to build relationships with new customers or partners, or as a showcase of thought leadership. Some of the tips Jake provides are around gathering ideas, what to do to sustain podcast partnerships after the show, ways people are collaborating together on podcasts and how to create awareness for podcast shows as well as outlets for podcasting content. Resources Mentioned: Leaders of B2B podcast - https://podcasts.apple.com/us/podcast/leaders-of-b2b-interviews-on-b2b-leadership-tech/id1541181625 Content Allies podcast agency - https://contentallies.com/ Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #software #cloud

The Thoughtful Entrepreneur
1225 - Podcasting is Valuable with Content Allies' Jake Jorgovan

The Thoughtful Entrepreneur

Play Episode Listen Later Jun 14, 2022 17:11


1225 - Podcasting is Valuable with Content Allies' Jake Jorgovan

Invest and Scale
EP12 How Content Allies and Lead Cookie have thrived despite Covid's crisis with Jake Jorgovan

Invest and Scale

Play Episode Listen Later Apr 19, 2022 33:45


In this episode, we have Jake Jorgovan, the Founder of Content Allies and Lead Cookie. Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the Working Without Pants Podcast, and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com. His aim is to construct a business that runs without you and generates profits. In a similar way, they're like the Gary Vee team that empowers a lot of entrepreneurs who are experts in their field and who want to show the world and create all the content and get all the ideas out. Podcast Highlights: Jake discusses how he decided to start Lead Cookie and how Content Allies is doing. He explains the reasons why he does not like the productized service. In this podcast, he talks about nearly selling Leed Cookie last year and the horrible experience that came with it. What are his thoughts on Partnerships? What are his thoughts on retirement, early retirement or investments? Tweetable Quote: "Trust in yourself and level yourself up and just follow your own journey in that sense, instead of just trying to do what everyone else is doing and eventually pave your own way. I think that's way more satisfying and way more fun.” - Jake Jorgovan “Do one thing and do it well.” - Alex (Jake's Advisor) “Your business is a reflection of yourself. And so if you don't have the results that you want. if your bank account doesn't look like what you want, it's because you need to level up.” - Jakes' business advisor Resources mentioned: Working without pants podcast https://contentallies.com/ https://www.leadcookie.com/ https://jake-jorgovan.com/ https://www.linkedin.com/in/jakejorgovan/

REACH OR MISS
Ep. 263 – Jake Jorgovan: “It helps to launch a business in a rising tide, like in a rising wave. That's what we are doing with podcasting right now.”

REACH OR MISS

Play Episode Listen Later Apr 18, 2022 24:56


Jake Jorgovan is a Serial Entrepreneur, Podcast Producer and Business Advisor. He is the Founder of Content Allies and Lead Cookiehttps://areteincubator.com/ (.) Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the https://workingwithoutpants.com/ (Working Without Pants Podcast), and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com. Jake is the producer behind podcasts for brands such as Facebook, Siemens Energy, Stampli, and more. Jake's professional focus is to build companies that enable freedom of time and financial profitability. He does that by being an active entrepreneur in the trenches and through training others on entrepreneurship, leadership, sales & marketing. Jake has degree in entrepreneurship from Belmont University and has been awarded Nashville's Youth Entrepreneur of the Year. He has spoken at conferences such as SXSW and has been featured in publications such as Inc & Forbes. Jake lives a nomadic life and has traveled the world while running multiple companies. Current location: Barcelona, Spain   Most passionate about I currently run Content Allies, which is a podcast agency. I'm really passionate about building this business up. Then, personally, on the side, I'm really passionate about playing with synthesizers. We produce revenue-generating B2B podcasts. That means we work primarily with businesses. These would be companies that are looking to launch a podcast. They tend to be of a decent size. Jake's career and story I have been in entrepreneurship for about 12 or 13 years now and have been in a video agency for a while. I got really into the event, industry, and music industry early in my career. Then I went off and did freelance digital marketing—various iterations of digital marketing agencies. Eventually, I decided: Okay, I want to focus at the agency on content. My previous agency wasn't lead generation and got heavily disrupted; it kept changing the game. I started Content Allies. We did a bunch of different iterations of content offerings and eventually landed on podcasting as our core service, with a full suite of content marketing. We found that podcasts are growing. There are tons of stats out there, saying that every year podcasts are growing and that more people are listening to them. What is really interesting for B2B companies is that podcasts can become the epicenter of their content strategy. Out of a podcast, we'll create videos, we'll create articles, we'll create social posts, we'll create quote blocks, we'll create short, social videos, and YouTube videos. We'll also often lead that into collaborations with the guests to post content on their site. Best advice for entrepreneurs It helps to launch a business in a rising tide, like in a rising wave. We're doing the same thing with podcasting right now. It's like podcasting is a wave and we're riding that. At some point, that will plateau or stabilize and commoditize as any industry does. The biggest, most critical failure with customers One of the things that's hard about being an entrepreneur is that you have to learn every facet of the business. People deny this early on. I'm not a finance guy; that's how I started. So, I tried to hire out the job of keeping my books to the cheapest person I could, but that meant I didn't have visibility into finances. Not knowing at least the basics led to really bad failures for me in the past. Biggest success with customers It came down to being intentional about the niche we were going to pick with Content Allies. The biggest success comes from testing different offers and then trying to really think through things like, ‘This is going to become my core business.' Jake's recommendation of a tool Process Street It replaced very expensive project...

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
Customer Engagement and Product: A Case Study from Podcasting with Dave Zohrob of Chartable

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Play Episode Listen Later Oct 6, 2021 24:41


Dave Zohrob, co-founder & CEO of Chartable, joins Jake Jorgovan to talk about his startup journey. Chartable helps podcast producers and advertisers with analytics and attribution which provide valuable insight on views, campaign results, and reach. Zohrob shares that the company's value lies with the product. Zohrob started podcasting after leaving his job. This allowed him to understand the business problems faced by podcasters. His pedigree in engineering, along with his co-founder, made it possible to make an efficient and effective product. He was able to make Chartable agnostic for any industry and audience.Being customers of their own product allowed them to remain engaged with their customer base. Customer feedback has been a contributor to some of their most valuable features. One of their best features, the lead feeder which shows which companies listened to the podcast, was actually brought up by customer feedback. Zohrob's outlook on podcasting as a marketing tool is extremely bullish. Even though this channel has been around for about 15 years, he sees it peaking more than ever now. This prompts him to talk about the right timing even for the best of ideas. The environment, technology, and people's outlook all play into its success.Having a great product that is aligned with customer needs has made the product their best salesperson. Founders interested in podcasting as a channel will find the discussion extremely interesting. Startups that have a great idea but want to see traction on it will also draw inspiration from this episode.Website - chartable.com  This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today's world. If you want to embark on this transformation but don't know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe. Get 50% off Remote's full suite of global business solutions for your first employee for 3 months. Visit  remote.com/leaders and use the promo code LEADERS.

Profit with Podcasting
Podcast-Based Networking (B2B Lead Gen) w/ Jake Jorgovan

Profit with Podcasting

Play Episode Listen Later Sep 22, 2021 31:17


A conversation with podcasting industry pioneer, Jake Jorgovan. Referenced in Today's Episode: https://contentallies.com (Content Allies) https://contentallies.com/podcast-training (Learn B2B Podcasting) https://jake-jorgovan.com/working-without-pants (Working Without Pants Podcast) https://www.leadersofb2b.com (Leaders of B2B Podcast) https://www.leadcookie.com (Lead Cookie) Connect with Noah at: https://profitwithpodcasting.com/ (The Website) Email If you enjoy the podcast, please leave a positive rating and review!

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
IAM1134- Entrepreneur Shares Raw Lessons of his Journey

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

Play Episode Listen Later Sep 20, 2021 16:52


Jake Jorgovan is a Serial Entrepreneur, Author, Podcaster and Business Advisor. He is the Founder of Content Allies and Lead Cookie. Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the Working Without Pants Podcast, and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com. Jake's professional focus is to build companies that enable freedom of time and financial profitability. He does that by being an active entrepreneur in the trenches and through training others on entrepreneurship, leadership, sales & marketing. Jake has degree in entrepreneurship from Belmont University and has been awarded Nashville's Youth Entrepreneur of the Year. He has spoken at conferences such as SXSW and has been featured in publications such as Inc & Forbes. Website: https://jake-jorgovan.com/ https://contentallies.com/   https://jake-jorgovan.com/blog/top-podcast-production-companies-services  

A Guide to B2B Podcasting
How Content Allies Creates Your Podcast Strategy & Plan

A Guide to B2B Podcasting

Play Episode Listen Later Aug 31, 2021 9:40


In this episode of A Guide to B2B Podcasting, host Jake Jorgovan talks about the paralysis and/or wrong approaches some companies have when contemplating a podcast strategy and plan. He explains the process he goes through with each customer at Content Allies to set up every podcast for success. The process includes: A questionnaire which helps the team to better understand: The client The business The target clients for the business The target audience for the podcast The major players and influencers in this space A kickoff call, which adds depth to the questionnaire and the research that is done offline A launch schedule Jake also knows that corporate approval often needs PowerPoints, so an additional step in the process can be added of a personalized deck which the client can take to the decision makers for approval. The deck covers: The plan of action The go-to-market strategy KPIs Name, brand, and graphics for the podcast Jake ends the episode by stressing the importance of “done” being better than “perfect” and why the rawness of the podcast medium doesn't need perfection. Have a topic you want to see us cover on the podcast? Write to our host at: jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation atContentAllies.com

Pathmonk Presents Podcast
3 Key Steps to Successful Outbound Marketing | Interview with Jake Jorgovan from Lead Cookie & Content Allies

Pathmonk Presents Podcast

Play Episode Listen Later Aug 30, 2021 25:44


We welcome serial entrepreneur and leadership, sales, and marketing connoisseur Jake Jorgovan. Jake joined us to discuss his journey with two of his successful companies, Lead Cookie, and Content Allies. Lead Cookie is a B2B lead generation agency helping to generate qualified sales opportunities. Content Allies help companies build revenue-generating podcasts. So really, he just does everything we love. Jake dives into the behind-the-scenes of his growing businesses well giving us access to his personal journey and offering us advice. With his expertise in outbound marketing, Jake can offer listeners perceptive suggestions and steps to take in order to be successful in outbound marketing. Outbound leads are unfortunately not built on trust in the same way inbound leads are. We have to ensure that our targeting is accurate, our message is relevant, and that we work to build the relationship with more intentional touchpoints. Click play and learn more about successful outbound marketing.

A Guide to B2B Podcasting
A Step-by-Step Guide for an Enterprise Podcast Episode

A Guide to B2B Podcasting

Play Episode Listen Later Aug 26, 2021 17:37


In this episode of A Guide to B2B Podcasting, host Jake Jorgovan goes through a step-by-step process for those who want to produce an enterprise-level podcast using the best practices in the industry. If you want a copy of that checklist you can email him at the email address below. Key elements of that checklist include: The importance of a kickoff call which allows host and guest to briefly talk through what will be covered in the podcast and hence come to the episode better prepared The importance of sound quality and the need to mail a quality microphone to the guest if necessary How to coordinate with your internal marketing and communications teams at different steps of the process What tools and strategies are at your disposal for publishing and promoting your podcast once it is ready to go live One of the fears that many have when first tasked with podcast responsibilities is lack of experience. Most people have never had to deal with that before. This episode goes a long way to alleviating that fear by providing useful information to help even the most inexperienced get a podcast episode completed from start to finish. Have a topic you want to see us cover on the podcast? Write to our host at: jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

thinkfuture with kalaboukis
477 How To Start New Businesses with Jake Jorgovan @ Content Allies

thinkfuture with kalaboukis

Play Episode Listen Later Aug 25, 2021 54:06


Enterprise Podcast Consultant, Serial Entrepreneur, Blogger, & Creator. A powerful new business building framework: a must-read for all startup founders. https://jake-jorgovan.com/blog/my-framework-for-starting-a-new-business --- Send in a voice message: https://anchor.fm/thinkfuture/message Support this podcast: https://anchor.fm/thinkfuture/support

A Guide to B2B Podcasting
How to Convert Podcast Interviews into Revenue

A Guide to B2B Podcasting

Play Episode Listen Later Aug 18, 2021 27:05


In this episode of A Guide to B2B Podcasting, David “Ledge” Ledgerwood and Jake Jorgovan discuss the various ways that podcast interviews can lead to revenue. Ledge and Jake discuss how podcast interviews can lead to: Partnerships Referral relationships New customers But all of these possibilities begin with truly adding value. While one of the more obvious ways you will add value is through all the social sharing of the podcast interview, you can also reach out to collaborate further on content for them or perhaps make a useful introduction. Ledge also addresses the “hard sell” fear that many might have about a more direct approach, noting that it's okay to be honest about the fact of what you do for a living, and that you're not just pitching to pitch, but because you think there might be a win/win situation. Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

A Guide to B2B Podcasting
How to Promote Your B2B Podcast

A Guide to B2B Podcasting

Play Episode Listen Later Aug 17, 2021 14:31


In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some basic strategies to help your podcast reach the ears of more listeners. While there isn't a magic strategy to get you thousands of downloads overnight, there are some basics that every podcast should cover, including: Directory and platform syndication (be on every platform possible, including video on YouTube) Podcast SEO (keywords in episode title, podcast description, and show notes) Content promotion tools (how to become “recommended content” on Buffer) Jake shares several other helpful strategies, including the most powerful one you can use to get traction and new audiences more easily. He also shares strategies for those with not a lot of budget but a lot of time, and those with a lot of budget and not a lot of time. Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

A Guide to B2B Podcasting
Podcast Strategy Basics: Choosing Your Format

A Guide to B2B Podcasting

Play Episode Listen Later Aug 17, 2021 29:01


In this episode of A Guide to B2B Podcasting, host Jake Jorgovan discusses the most popular podcasting formats and what you should consider when creating a B2B podcast. Jake goes into depth on the two most popular podcast formats: the highly-produced, highly-scripted mass appeal type (think This American Life) and the interview-based networking type (think The Tim Ferriss Show). He also gives helpful insights into other variants that could be perfect for you and your business, including: Education - use your podcast for customer success and/or as added resources for your sales team Subject Matter Experts - use an external host to interview your internal team to allow people to shine in their areas of expertise while informing their fellow team members Consulting - a podcast in which you “do your work” with a guest and allow people to see how you work (and possibly hire you) There's also helpful “don't do this” advice sprinkled throughout the episode. Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

A Guide to B2B Podcasting
How to Create Podcast Brand Guidelines

A Guide to B2B Podcasting

Play Episode Listen Later Aug 12, 2021 11:38


In this episode of A Guide to B2B Podcasting, Jake Jorgovan gives a list of important assets and resources you should have on hand to successfully launch, build, and maintain your B2B podcast. These include: Stems - these are files that help keep your show sound consistent and allow for continuity as different people and teams take care of your podcast over time. Show note specs - you want a format that is consistent from episode to episode, and this includes style, tone, length, etc. Thumbnail designs - have templates in place to make creating individual episode and article thumbnails simple. Website placement - key questions to ask are, Where does the embedded player go? Are there links to different podcast platforms? Will you be adding articles in addition to show notes? Jake offers many more items which for many will come as afterthoughts―or worse, “I never would have thought of that.” The best B2B podcasts sound and look professional across every channel and medium. That can only be achieved by creating podcast brand guidelines that are consistent and standardized across the entire organization. Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

A Guide to B2B Podcasting
Your Enterprise Podcast Playbook

A Guide to B2B Podcasting

Play Episode Listen Later Aug 10, 2021 13:05


In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares the checklist that all large enterprises should keep in mind when creating and distributing podcasts of any kind. We are in a golden era for podcasting, similar to where blogging was 10-15 years ago. Back then, marketing and communication departments had to figure out how to speak this new language of marketing. Podcasting is the new marketing, and the process of creating and distributing those podcasts needs to be learned and standardized, particularly at Fortune 500 companies and other large enterprises. Jake covers an entire playbook of considerations for those who are looking to create clear, understandable processes for how podcasts get created and let out into the wild beyond the company walls, including: Look, sound, and feel of the episodes Types of podcasts your enterprise is creating. He sees many types in his work with large enterprises at Content Allies: Training Culture Solo information sharing Panel discussions General internal External podcasts focused on thought leadership Hosting - where your episodes live KPIs - how you are reviewing listenership and engagement Legal - what kind of forms to have your guests sign He touches on another half dozen considerations that most enterprises never think of. And why not? In part because they aren't specialists in podcasting, but more importantly, as noted above, it's a new era and many marketing and communication departments are still learning. (Thankfully Jake enjoys sharing information about it all on this podcast!) Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

A Guide to B2B Podcasting
How to Conduct Great Podcast Interviews

A Guide to B2B Podcasting

Play Episode Listen Later Aug 2, 2021 15:08


In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some of the guiding principles that have helped him successfully interview hundreds of guests. With the proliferation of interview-form podcasts, people may get the impression that all you need to pull off a podcast is some research on your guest and a list of good questions. And while it's true that research and solid questions are at the core of all interviews, you're going to have to bring more to the table than that if you want to have truly engaging and thoughtful conversations. In addition to offering examples of good questions that every podcast host should consider having in their locker, Jake offers important starting points for the beginning and end of every interview. He also uses lessons he learned from journalism school to help make questions more insightful and engaging, rather than just the next one on your list. Following your curiosity, he says, consistently leads to better interviews. Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

A Guide to B2B Podcasting
How to Use a Podcast Microphone

A Guide to B2B Podcasting

Play Episode Listen Later Aug 2, 2021 7:13


In this episode of A Guide to B2B Podcasting, Jake Jorgovan gives you the basics behind using your podcast microphone. While a lot of people may think that “radio voice” is something you're either born with or you're not, the truth is that your microphone and how you use it can make you sound like you've got that right kind of voice. Jake offers three specific techniques to get the best sound out of the equipment you are using, one of which is how close you are to the mic. He demonstrates in real-time the advantages of being close to the microphone and the disadvantages of being far away. If you want to have that smooth radio voice in your podcast interviews, listen to this value-packed episode. Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

A Guide to B2B Podcasting
A New Podcast Focused on Podcasting Best Practices

A Guide to B2B Podcasting

Play Episode Listen Later Jul 30, 2021 7:15


In this first episode of A Guide to B2B Podcasting, Jake Jorgovan, Founder of Content Allies, gives us a preview of what we can expect from future podcast episodes. Jake firmly believes that “podcasting is the new blogging.” He recalls the long learning curve that many businesses faced when that medium first became popular as a customer acquisition tool. This podcast will provide a knowledge base for this ever-changing, ever-growing medium. It will cover: B2B Best practices - How do I conduct an interview? What is the best format? What are the best strategies? Enterprise Podcast Strategy - Large enterprises face unique challenges with podcasting as a medium. In this show we dive into how enterprise should be approaching podcasting. Tools and training - What's the best mic to use? What podcast recording software should I use? Updates to podcast technology and reach - Where should my podcasts be syndicated? Jake has had to learn many of these lessons in servicing Content Allies clients, which range in size from startups to Fortune 500 companies. On the enterprise side, Jake has helped clients with every aspect of podcasting, from strategy to consulting to recording to release. With startups and mid-market businesses, he's helped set up interviews with relevant players in an industry, unlocking podcasting as the little-known networking-based tool for building relationships and acquiring customers. With such a range of clients, not every episode will be relevant to you―and that's okay. Simply pick the ones that are most important to you and listen away! Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com This episode is brought to you by Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

The Credibility Nation Show
Sharing Thought Leadership with Jake Jorgovan (CNS 179)

The Credibility Nation Show

Play Episode Listen Later Jul 27, 2021 5:09


This episode features Jake Jorgovan who talks about sharing thought leadership to the world through personal branding and content. He is a serial entrepreneur, startup advisor, author, podcaster, outbound sales, and personal branding expert.Jake is part of three ventures at the moment — Content Allies, Lead Cookie, and Zlab Supplies. He also has a blog and a podcast. He publishes weekly content about his entrepreneurial journey. His blog and podcast feature interviews with 150+ agency owners daily. If you're a CEO and you're not delivering the thought leadership content you need to do, you can reach out to Jake Jorgovan through his LinkedIn https://www.linkedin.com/in/jakejorgovan/ or visit his website at https://ContentAllies.com.Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
Turning Crisis into Accomplishment with Maciej Gałkiewicz of Ragnarson

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Play Episode Listen Later Jul 14, 2021 31:54


Maciej Gałkiewicz, CEO at Ragnarson, joins host Jake Jorgovan on today's Leaders of B2B podcast. His startup journey at the company has been hit by crisis and tragedy, but he explains how and why he continues to persevere.Ragnarson is more than a traditional web development agency, and they employ innovative and revolutionary approaches to run the business. One is not only focusing on development, but on investing in impact-driven startups. They're particularly interested in investing in startups that look to make a difference in climate change, sustainability, and socio-economic inequalities.Ragnarson also empowers employees to set their own increases and rates. They ensure employees are aware of the company's financial standings, how the market pays, and how much each other receives. Then they have a transparent performance evaluation system that provides a clear understanding of where they stand. This approach targets transparency, involvement, and a sense of commitment among team members.Gałkiewicz also shares the adversity he had to exhibit and overcome through various crises. From their founding CEO passing away to unexpected losses of clients, there have been plenty of reasons for them to call it quits. But by leaning on his team, practicing grit and determination, and learning from these events, they have emerged stronger than ever. He summarizes his startup learnings in two words: speed and courage. Act quickly and take the leap because yes, you can solve the risks associated with it.Business leaders always find themselves in valleys in between peaks. This podcast helps inspire how you approach and overcome this. Website - ragnarson.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Mitchell Levy Presents AHA Moments
Vera Jones, Mark Aylward & Jake Jorgovan on Thought Leader Life Credibility Specials (MLP 134)

Mitchell Levy Presents AHA Moments

Play Episode Listen Later Jul 14, 2021 20:55


Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Vera Jones is a motivational speaker, author, and communication coach. She is the Women's Basketball analyst of Big Ten Network and the president of Vera's VoiceWorks, LLC. Her ultimate goal is simply to assist individuals and organizations in reaching theirs. She vicariously conducts professional development coaching in workplaces and organizations. If you're a leader of an organization and you're managing unmanageable employee adversity, you should consider reaching out to Vera Jones by visiting her website at https://www.verasvoiceworks.com/ or https://www.linkedin.com/in/verajones/. Mark Aylward is the founder of 7 Pillars LLC. Mark has been a technical recruiter for 30 years. For the last 25 years, he has been a business owner and operator, starting, building, operating, and selling companies. Mark helps people who are not yet doing what they would like to be doing professionally with candid, honest, and practical advice that is actionable. If you are stuck in your career and want to transition to doing what you want to be doing professionally, consider reaching out to Mark Aylward by visiting his website https://www.7pillarsglobal.com and going to https://www.linkedin.com/in/aylwardmark. Jake Jorgovan is a Serial Entrepreneur, Startup Advisor, Author, Podcaster, Outbound Sales, and Personal Branding Expert. Jake is part of three ventures: Content Allies, Lead Cookie, and Zlab Supplies. He also has a blog and a podcast. He publishes weekly content about his entrepreneurial journey. His blog and podcast feature interviews with 150+ agency owners daily. If you're a CEO and you're not delivering the #thoughtleadership content you need to do, you can reach out to Jake Jorgovan through his LinkedIn https://www.linkedin.com/in/jakejorgovan/ or visit his website at https://ContentAllies.com. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghost write your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
Leveraging a Great Product to Enhance Your Growth Strategy with Abel Grunfeld of Riverside

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Play Episode Listen Later Jul 12, 2021 30:57


Abel Grunfeld, Head of Growth at Riverside, joins host Jake Jorgovan today. Riverside is a startup that helps creators like podcasters achieve their ‘why' through user-friendly technology. The platform offers several advantages such as better audio and video capture quality, instant upload to the cloud to prevent loss of the material, and great editing tools. Grunfeld shares that this great UX was accomplished through their product strategy approach. They patterned the product with their target user base in mind. Seeing a lot of creators using video conferencing tools like Zoom to record podcasts was an indicator that the market needed Riverside. So the product was built exactly to that specification, on both the front end and the back end.Grunfeld talks about continuing the product roadmap of providing the right user experience for their creator customers. Improving the editing process and the core flow for creators is a key feature they are working on, which will allow creators to save a lot of time. Riverside equates this time savings as a competitive advantage that would make their platform a preferred one for their target ICP.Grunfeld believes the biggest driver for their growth is the product. The product, initially used for political debates, has iterated and improved. He stresses the importance of listening to your users, their pain points, and putting yourself in their shoes. Once these align, you will have a valuable product to share with them.Are you a business leader seeking to crack the strategy of aligning your product to customer needs? Then this episode is the right one for you.Resources:Website - Riverside.fmTwitter - Riverside.fmTwitter - AbelGrunfeldLinkedIn - https://www.linkedin.com/in/abelgrunfeld/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. 

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
Building a Throbbing Business at 21 with Xenia Muntean of Planable

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Play Episode Listen Later Jun 14, 2021 22:33


In this episode of Leaders of B2B, your host Jake Jorgovan from Content Allies interviews Xenia Muntean of Planable, a social media platform that was started by Xenia and Nicolae Gudumac five years ago. At the time, Xenia was 21 and Nicolae, 19.Although they had their challenges and some things may have taken longer to accomplish due to their inexperience, both founders had a background in advertising and graphic design. Ultimately, their young ages turned out to be a major benefit because they understood the social media space, and Planable was built to solve a problem in it.Topics discussed:How the company was started, and whyCashflow, profits, and investmentsThe hardest parts of starting the businessChallenges of starting a business when you're under 25Lessons learned and learning curvesBuilding an app that thousands use todayWhat advice Xenia would give to herself if she could go back to when she first started her entrepreneurial journeyResources Mentioned:Google DocsGitHubMarvel appFigmaSkypeTechstarsUberAirBnBContent Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
Strengthening the Sales Process with Podcasts with Jake Jorgovan of Content Allies and Ledge Ledgewood of Add1Zero

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Play Episode Listen Later Apr 29, 2021 26:58


In this episode, they talk about how you can use a podcast to drive revenue for your business, and how you can turn podcast interviews into revenue-relationships. Ledge and Jake discuss multiple approaches and how they each approach podcast interviews. Ready to start your B2B podcast? Reach out to us today at ContentAllies.com.

99 Challenges
How to benefit from podcasting as a business

99 Challenges

Play Episode Listen Later Apr 10, 2021 29:52


This episode focuses on podcasting. How businesses use podcasting? Should you start a podcast as a business? Why podcasting equals networking? How should you create a process to create a great podcast? To discuss, I invited Jake Jorgovan, founder of Content Allies who helps businesses to launch and produce amazing podcast shows.

Get in the Mode
Serial Entrepreneurship & Thought Leadership with Jake Jorgovan, Founder Content Allies

Get in the Mode

Play Episode Listen Later Apr 6, 2021 23:42


In this episode of “Get in the mode” David J talks with Jake Jorgovan, a serial entrepreneur and founder of Content Allies. Jake shares some of his thoughts on how he pursues ventures that are successful and when to cut bait on ones that are. Jake also shares his views on thought leadership and how it can benefit entrepreneurs and leaders alike. Having a fully remote team in different time zones and Jake himself living like a digital nomad, this episode is a must watch if you are trying to keep your staff engaged and aligned on goals with the right tools. There’s plenty of nuggets on this episode you don’t want to miss if you are an Entrepreneur.

Life in the Cloud
Cloud’s Trillion-Dollar Prize

Life in the Cloud

Play Episode Listen Later Apr 5, 2021 25:48


What if there were an untapped trillion dollars of value within an industry? McKinsey Quarterly makes that claim in their recent quarterly article, titled Cloud’s trillion-dollar prize is up for grabs.Demonstrated from the start of the article, the value of cloud computing is still at the tip of the iceberg. CEO of Moderna, Stéphane Bancel gives credit to the cloud for their development of a Covid vaccine.Where does McKinsey calculate the unrealized trillion dollars? In this episode of Life in the Cloud, Jake Jorgovan and host Kris Reddy delve more into the details of the article. An estimated two-thirds of the economic opportunities are within innovation. About one-third of it lies within rejuvenation or optimization.What industries are poised to make the most out of the trillion-dollar market growth? Listen in now to learn this and more about the seven demand drivers making up the cloud opportunity.Resources mentioned in this episode:McKinsey - Cloud’s Trillion-Dollar PrizeDon’t forget to subscribe to the show on iTunes, Spotify, or wherever you get your podcasts.See you in the next episode.

Life in the Cloud
The Power of Big Tech Companies and Facebook’s Clash with Australia

Life in the Cloud

Play Episode Listen Later Mar 29, 2021 26:48


How much viewership do Facebook and Google’s platforms add to news agencies? If the news agencies want a piece of the pie – is there any motivation other than wanting more money?In this episode of Life in the Cloud, Jake Jorgovan and Kris Reddy review a Wall Street Journal article. The article outlines new legislation in Australia. Now, Facebook and Google have to pay local Australian news companies to post their content. When should a platform be required to pay the publisher? In which situations should that payment be required? What if Google and Facebook didn’t make money on ads?We discuss the anomaly of leverage that Google and Facebook carry. What would happen if Google shut down in a country?How do you regulate or even break up companies like Google or Facebook? Hear us hypothesize and postulate these questions and more on this episode.Resources mentioned in this episode:Wall Street JournalDon’t forget to subscribe to the show on iTunes, Spotify, or wherever you get your podcasts.See you in the next episode!

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
A World Without Credit Scores with Shmulik Fishman of Argyle

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Play Episode Listen Later Mar 11, 2021 38:40


Have you applied for a credit card, submitted a job application, rented an apartment, or tried to buy or rent a car? Yes? Then you've had a business that ran an evaluation on you. This evaluation is the gatekeeper to a yes or no, but how does it work?In this new episode of Leaders of B2B, Jake Jorgovan interviews Shmulik Fishman, CEO and Founder of Argyle. Shmulik began Argyle from an idea he'd had while working at his previous company. He was sifting through thousands of job applications with high turnover. The cumbersome process of evaluating employment eligibility struck a chord, which gave him the idea to seek out and streamline this process.Shmulik shares the behind-the-scenes of Argyle, like sales challenges and the process of running a credit score. He posits how a world could work without a credit score, admitting that that is the ultimate aim of his vision.Listen in now to learn all this and more.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

Life in the Cloud
Big Tech Censorship

Life in the Cloud

Play Episode Listen Later Mar 8, 2021 35:04


To be able to censor the president of the United States, that’s a powerful institution. “Where exactly do we draw the line between free speech versus speech that needs to be stopped?”In this episode of Life in the Cloud, Jake Jorgovan and Kris Reddy discuss a recent article from the Wall Street Journal. Referenced below, the authors of the article propose a solution to big tech’s power on censorship.The solution involves middleware and integrating with the tech platforms. In theory, putting the power back into the hands of the users makes perfect sense. But, it is much more complicated than that.Avoiding political opinions, Jake and Kris discuss AWS shutting down the Parler. Was that a breach of contract? What’s worse - a business driven by profit or a business driven by politics? Listen in to this episode to learn more. Resources mentioned in this episode:How to Quiet the Megaphones of Facebook, Google and TwitterDon’t forget to subscribe to the show on iTunes, Spotify, or wherever you get your podcasts.See you in the next episode.

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Prof

Jake Jorgovan is a Serial Entrepreneur, Author, Podcaster and Business Advisor. He is the Founder of Lead Cookie, Content Allies, and Arete Incubator. Jake is also the host of the Working Without Pants Podcast and shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com. Jake's professional focus is to build companies that enable freedom of time and financial profitability. He does that by being an active entrepreneur in the trenches and through training others on entrepreneurship, leadership, sales & marketing.

Yeah, But Seriously...
115: Reintroducing the new Yeah But Seriously Podcast

Yeah, But Seriously...

Play Episode Listen Later Dec 6, 2020 16:50


Things are changing at Yeah, But Seriously... today your two new hosts Sam Claitor and Jake Jorgovan share updates about the show and where the future of Yeah, But Seriously... is headed.

Thought Leader Life
#502-505: Aylward, Jorgovan, Messer, Geller w/ Mitchell Levy on Thought Leader Life Credibility

Thought Leader Life

Play Episode Listen Later Nov 30, 2020 21:11


This episode features #ThoughtLeaders and #Experts Mark Aylward, Jake Jorgovan, Scott Messer, and Bob Geller.Continue Reading → The post #502-505: Aylward, Jorgovan, Messer, Geller w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Say it Online
069: Hiring The Right People For Your Team With Jake Jorgovan

Say it Online

Play Episode Listen Later Nov 11, 2020 48:22


Trying to build a team that’ll help your agency grow – and make you sweat a little less when you have to hand off work?  Say chats with Jake Jorgovan about exactly that, getting him to share all his secrets when it comes to hiring the right people for your team, from common mistakes that business owners make when hiring to why your onboarding process is so crucial. Jake Jorgovan is a serial entrepreneur, author, podcaster, and business advisor.  He is the founder of Lead Cookie, Content Allies, and Arete Incubator. Through these companies, Jake has generated $40M+ in sales for his clients. Jake is the host of the Working Without Pants Podcast and shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com.  Jake’s professional focus is to build companies that enable freedom of time and financial profitability. He does that by being an active entrepreneur in the trenches and through training others on entrepreneurship, leadership, sales, and marketing.  Jake has a degree in entrepreneurship from Belmont University and has been awarded Nashville’s Youth Entrepreneur of the Year. He has spoken at conferences such as SXSW and has been featured in publications such as Inc and Forbes. Jake lives a nomadic life and has traveled the world while running multiple companies.   In this episode, Jake dives into how to anticipate when you’ll need to hire next, how to support your new hire throughout the onboarding process, and why you should NEVER hire in a hurry. Tune in to learn how to: Identify green and red flags throughout your hiring process  Build teams that love to work together (and get stuff done!)  Nurture employees who have potential but haven’t found the right space or direction to fully hone their skills.  Connect with Jake at jorgovan.com, contentallies.com, and leadcookie.com

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

In this episode, our host Jake Jorgovan, speaks with Kirk Harnack, Director of Multimedia Marketing at The Telos Alliance. Telos is a company that manufactures and distributes broadcast equipment used in television and radio stations. In this episode, Kirk shares how he went about marketing these B2B products in an innovative way.

Show Your Business Who's Boss
EP 16: Using Personality Tests With a Team, Visualizing a Future, and Doing More Than One Thing Well with Jake Jorgovan

Show Your Business Who's Boss

Play Episode Listen Later Aug 13, 2020 45:56


Anyone can take a personality test. I bet you’ve taken quite a few yourself before. They’re easily accessible, insightful, and entertaining. Rarely, though, do people take what they’ve learned and applied it practically into their lives. But what if we did? What if you applied the information to structure your work day, what you work on and what you outsource, and even what your business should focus on? Spending the majority of your time working on things in your zone of genius is a great way to be more effective AND more fulfilled—and that might just be your next step to showing your business who’s boss. Today’s guest is a huge proponent of personality tests and a total boss of his business, Jake Jorgovan. Jake is a serial entrepreneur, author, podcaster, and business advisor and the Founder of Lead Cookie, Content Allies, and Arete Incubator. Through these companies he’s generated $40M+ in sales for his clients. He’s also the host of the Working Without Pants Podcast and shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com. Tune into this episode to hear: How to use personality tests, like Strengths Finder, to most effectively focus your time, and communicate with those around you How a personality test helped Jake find a much more effective position for one of his employees Jake’s brilliant hiring process that helps him save time by weeding out 95% of applicants upfront and still find the person who will best fit in with the team Plus, Jake helps me get my mind right about bringing people in house Learn more about Jake Jorgovan: Jake-Jorgovan.com Jake’s About Me page ContentAllies.com Connect with Jake on LinkedIn Learn more about Pia: The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com Other resources from this episode: CliftonsStrengths

The Bean Ninjas Podcast
79. How to Go From $0 to $33K in 6 Months With a Productized Service Business, Featuring Jake Jorgovan

The Bean Ninjas Podcast

Play Episode Listen Later Jan 15, 2020


How to go from $0 to $33K in six months with a productized service business, featuring Jake Jorgovan

The Jeff Dolan Show
Simple Success Swinging Singles with Jake Jorgovan

The Jeff Dolan Show

Play Episode Listen Later Nov 29, 2019 54:23


Earlier this year, I checked in with an entrepreneur friend of mine to compare notes on what he is learning about being vulnerable, personal branding, story, traveling, and hiring good people. The one and only, Jake Jorgovan, a writer, podcaster, and location-independent entrepreneur. I catch up with him in France, and he delivers knowledge bombs that could change your very approach to business. https://jake-jorgovan.com/ Show notes at https://jeffdolan.com/podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/jeffdolan/message

The B2B Lead Generation Show
001 - Introductions & what to expect

The B2B Lead Generation Show

Play Episode Listen Later Jun 17, 2019 8:36


In this episode, co-hosts Isaac Marsh and Jake Jorgovan provide their backgrounds and share what to expect in episodes to come. Learn more and download our "How to Guide to Linkedin Lead Generation" at https://LeadCookie.com

The Side Hustle Project
Building a Service as a Subscription Business to $36,000/mo in Less Than 1 Year with Jake Jorgovan

The Side Hustle Project

Play Episode Listen Later Jul 12, 2018 31:16


In today's episode, we're talking to someone who's going to be a familiar name for many of you - Jake Jorgovan.

The Hard Corps Marketing Show
Legendary LinkedIn Lead Gen - Jake Jorgovan - Hard Corps Marketing Show #030

The Hard Corps Marketing Show

Play Episode Listen Later Jun 26, 2018 68:40


Now's your chance to enhance your LinkedIn prospecting prowess with expert advice from world traveler, digital nomad, and entrepreneur, Jake Jorgovan. Jake is the founder of Lead Cookie, a very successful company specializing in LinkedIn lead generation and prospecting services. Learn all about the importance of using a killer LinkedIn headline, how to wisely and effectively target new LinkedIn prospects, and how to boost your personal motivation to dominate your LinkedIn networking goals.   Takeaways Make sure your LinkedIn  headline is eye catching, specific and uses a positioning statement like “I help X do or accomplish Y through Z.” X is your target audience, Y is the benefit that you bring them and Z is what you actually do to serve them. Set up your profile less like a resume and more like a website sales page. You want it to talk about your customers, the problem they're facing and the solution you offer them. Don't make it about you, rather make it about your prospects. Making it about them is a much more powerful approach. Being specific about value proposition and how you're positioning yourself in the market is crucial to your results. If you're too general, you won't get the best results. If you can get someone from a completely cold outreach to respond to you and eventually buy from you, then you've got a really good value proposition that cuts through the noise. Get a dialogue started by asking questions and not pitching right from the start. Creating a conversation about their profile, or what they're doing will grab their attention and also keep your brand integrity. Use impact filters to organize tasks and keep yourself on schedule to accomplish your goals efficiently. Be intentional about something before you actually dive into it.   Links Twitter: @JakeJorgovan LinkedIn: https://www.linkedin.com/in/jakejorgovan Website: leadcookie.com Ebook: leadcookie.com/ebook Personal Website: jake-jorgovan.com Hard Corps Marketing Group: https://www.linkedin.com/groups/8671404  

The Side Hustle Project
Landing Six-Figure Freelance Clients On The Side And Perfecting Your Pitch With Jake Jorgovan

The Side Hustle Project

Play Episode Listen Later Aug 8, 2017 39:51


In this episode, we're chatting with Jake Jorgovan, an entrepreneur and founder at Outbound Creative where he's a sales and marketing consultant for agencies, helping them land their dream clients.

The Angry Millennial
Ep66: Jake Jorgovan

The Angry Millennial

Play Episode Listen Later May 23, 2016 56:06


On this episode of The Angry Millennial, we're chatting with founder of Outbound Creative + host of the Working Without Pants Podcast, Jake Jorgovan. In this episode, we chat about what it was like co-founding a business at 19 years old, learning real-world pains about naivete, involving emotion in business, finding the right fit with regards to your skills, and being honest with yourself. Starting out with a service business as opposed to a product business is a completely different animal, which Jake learned early on. With Outbound Creative, Jorgovan helps agencies attract the sort of customer they want to work with, we chat about his vision for the Working Without Pants Podcast, and more on this episode of The Angry Millennial. Remember to always use #theangrymillennial on social media + follow @millennialangry on Twitter to ask any questions you'd like any of the upcoming guests to answer during the show.

starting jake jorgovan outbound creative