Daring Made

Send us a textIn this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in marketing. Stephanie also opens up about her personal experiences with postpartum anxiety and the impact it had on her career. The episode highlights key strategies for boosting posts, running full ad campaigns, and diversifying marketing efforts beyond Instagram. Tune in to learn how Stephanie's innovative approach to ads can help beauty businesses thrive.Connect with Stephanie:@stephaniemitchellmarketing on InstagramJoin Stephanie's program, The Ad LabGet the easy templates to boost your posts with Boosted BlissCheck out the on-demand training, From Overlooked to Overbooked in One Month with Instagram AdsWhat You'll Hear:00:00 Introduction and Guest Welcome01:33 Stephanie Mitchell's Background02:47 Transition to Beauty Industry04:00 Creating the Ad Lab Program06:22 Challenges and Strategies in Beauty Marketing25:25 Struggling with Mental Health and Business27:39 Balancing Motherhood and Business31:30 Boosting Posts vs. Ad Campaigns Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, I'm joined by my Daring Haus co-founder and partner, Mike Farneti, to candidly discuss the recent challenges we've faced while running our business - but trust us, there aren't your typical mistakes.We're revealing the major whoopsies we've made, including poor communication, inconsistent marketing, unclear customer targeting, and neglecting our personal goals and business purpose. Despite these setbacks, we share valuable lessons on the importance of customer-centric strategies, clear messaging, and aligning personal and business objectives. Don't miss the upcoming changes to the podcast format, including Mike's addition as a regular co-host, and possibly a new podcast name. Tune in to learn from our journey and improve your own business approach.What You'll Hear:00:00 Introduction and Personal Update00:32 Introducing Co-Founder Mike Farneti01:34 Upcoming Changes to the Podcast02:24 Seven Business Mistakes and Lessons03:12 Communication Challenges as Co-Founders08:09 Inconsistent Marketing and Messaging15:17 The Importance of Clear Messaging19:12 Understanding the Customer22:37 Lessons from Corporate Career23:33 Understanding Our Customer24:42 Building a Business Asset27:00 Finding Ideal Customers32:09 The 3P Method35:18 Emotional Positioning42:02 Evolving with Purpose43:00 Exciting Future Plans Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode of The Beauty of Influence, host Sasha welcomes somatic mind-body life coach and host of the podcast The Motherhood Mentor Rebecca (Becca) Dollard to discuss her unique approach to motherhood, entrepreneurship, and holistic well-being. Becca shares her journey to a mindset set on self-trust and embodiment, revealing the importance of somatic healing in transforming her life. The conversation delves into the challenges of motherhood, overcoming past traumas, and the critical role of somatic practices in reclaiming personal agency. With actionable insights and inspiring anecdotes, this episode is a must-listen for anyone looking to deepen their connection to themselves and improve their life holistically.Listen to Becca's Podcast, The Motherhood Mentor on all major podcast platforms.Connect/Work with Becca:Instagram: @themotherhoodmentorWebsite: https://www.the-motherhood-mentor.comWhat You'll Hear: 01:09 Becca's Journey into Coaching 03:12 Understanding Somatic Healing 10:49 Breaking Free from Comparison 22:00 The Importance of Slowing Down 30:20 The Value of Somatic Coaching 38:44 Relational Dynamics in Coaching and Therapy 48:56 The Importance of Permission and Self-Discovery 56:03 Concluding Thoughts and Ways to Connect Free Resources: Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this very brief episode, I'm sharing a key strategy we use with clients at Daring Haus to help them align their business success to their life - quite simply, it's identifying their personal goals.The truth is, you can do a million different things to "grow your business" - but if you're not growing it in a way that's in line with your personal goals, you're simply creating a job for yourself, not paving the way to time and financial freedom that's possible with entrepreneurship.What You'll Hear Inside:00:00 Welcome and Quick Introduction00:15 Reflections on Time and Change00:55 Navigating Fear in Business02:00 Importance of Personal Goals02:40 Balancing Business and Personal Life05:18 Client Success Story: Not trading time freedom for more revenue06:41 Final Thoughts and Encouragement Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this enlightening episode of 'The Beauty of Influence,' host Sasha welcomes Nicole Pearl, a veteran beauty journalist and founder of The Beauty Girl. Nicole shares her extensive journey from being a beauty editor at prestigious magazines to becoming an award-winning PR and media coach. The discussion delves into the intricacies of PR, building a personal brand, the importance of authentic storytelling, and leveraging AI responsibly in media pitches. Nicole also introduces her innovative Media Matchmaker tool designed to help brands identify the best media outlets for their pitches. This episode offers invaluable insights into creating impactful PR strategies and establishing strong media relationships.Connect with Nicole:Instagram: @NicolePearlBeautyGirlWebsite (with the free tool, Media Matchmaker!): NicolePearl.comWhat You'll Hear: 00:00 Introduction00:18 Meet Nicole Pearl: Beauty Journalist and PR Expert 06:31 Building a Personal Brand 16:44 Innovative PR Approaches and Storytelling 22:18 The Power of Relationships in PR 25:25 Pitching No-Nos and AI in PR 28:10 Tailoring Your PR Strategy for Maximum Impact 31:32 Embracing AI: The Media Matchmaker Tool 36:42 Final Thoughts and Tips for Visibility Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, Sasha discusses her personal experiences and observations about emotional positioning and brand archetypes. Sasha delves into the concept of emotional positioning, outlining three main archetypes: the underdog, the relatable bestie, and the aspirational icon, and how these impact brand growth and perception. She provides real-life examples of brands and her own business, Daring Haus, to illustrate the importance of aligning emotional positioning with brand strategy. Sasha also talks about the distinctions between branding and marketing and how brands can effectively resonate with their target audience. The episode aims to help you understand and apply these concepts to improve your own brand's influence and success.What You'll Hear:01:22 Introduction to Today's Topic02:51 Principles of Influence and Brand Archetypes04:16 Emotional Positioning and Brand Archetypes07:20 The Three Brand Archetypes12:14 Relatable Bestie vs. Aspirational Icon16:56 Addressing Misalignment in Branding25:52 Steps to Identify Your Brand's Emotional Positioning Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, Sasha dives into essential website design tips and strategies for small business owners. Whether you're DIY-ing your website or working with a developer, this episode covers the critical elements that can enhance website performance, from understanding good website practices, SEO, to the buyer's journey. Sasha also shares surprising announcements including new project openings at Daring Haus and a potential sister company focused on website design for the beauty, health, and wellness industry. Detailed examples of client successes and practical DIY tips make this episode a must-listen for anyone looking to optimize their website into an evergreen sales machine.What You'll Hear Inside:03:07 Surprise Announcement07:52 The Importance of a Well-Designed Website09:40 Understanding Your Customer and Competitors12:27 SEO and Copywriting Strategies16:57 Client Success Stories22:03 Understanding Website Analytics22:13 Impressive Click-Through Rates23:36 Shopify Conversion Rates24:32 Best Tips for Optimizing Your Website25:15 SEO Insights and Misconceptions27:36 Using SEMrush for Keyword Research32:05 Importance of Navigation and Footer34:55 Above the Fold Content Strategy37:35 Effective Website Flow41:22 Final Thoughts and Offers Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode of 'The Beauty of Influence,' Sasha interviews Rachel Sommers Ash, CEO and founder of Intoxicated Cosmetics. Rachel shares her unique path from aspiring to work in advertising to creating the first venom-based skincare brand in the beauty industry, driven by a personal journey of loss and self-discovery. The discussion covers the innovative ingredients used in her products, the challenges of launching and growing a business, and the balance between entrepreneurship and motherhood. Listeners are treated to insights into Rachel's fearless approach to branding, her dedication to research, and her relentless drive to succeed.Connect with Rachel: @intoxicatedcosmeticsYou can shop Intoxicated Cosmetics on their website, intoxicatedcosmetics.com, or online at the following retailers: E Cosmetics, Beauty Bridge, and Nordstrom.Use the code “DARINGHAUS” for 30% off of your next purchase at IntoxicatedCosmetics.comWhat You'll Hear: 01:26 Rachel's Background and Journey 03:39 The Birth of Intoxicated Cosmetics 13:22 The Science Behind the Products 24:24 Entrepreneurial Fears and Vulnerability 27:50 Launching the Brand: Early Challenges and Strategies 31:24 Learning from Mistakes: Product Adjustments and Growth 34:11 The Drive to Succeed: Personal Determination and Resilience 39:46 Balancing Motherhood and Entrepreneurship 50:46 Final Thoughts and Future Plans Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, we're chatting about dealing with the grief of letting go parts of a business and navigating the 'void' between alignment and momentum. The episode features two new segments: 'Slavic Business School,' which offers direct and no-nonsense business advice, and 'Under the Influence,' exploring how unconscious decisions and brand identity shape consumer behavior.What You'll Hear:01:24 Choosing Great Over Good01:58 Introducing New Segments03:58 Scaling Sideways and Personal Updates05:18 Navigating Business Changes15:30 Slavic Business School: Your Positioning Probably Sucks24:34 Under the Influence: People Buy WHO They Become Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, Sasha interviews Majet Reyes, a longtime friend and inspiring entrepreneur, who shares her powerful journey from being a paramedic and trauma victim to becoming a successful trauma therapist and a founder of the Philadelphia division of Diva Girl. Majet opens up about her personal battles, the transformative power of motherhood, and the importance of self-care and healing. They also touch on the societal pressures on women to prove their worth through productivity and discuss the importance of slowing down and focusing on inner joy. She introduces the PALM technique for managing triggers and reactions, offering listeners practical advice on becoming mindful and empowered individuals. Majet's story is a testament to resilience, growth, and the power of community.Connect with Majet:Instagram: @DivaGirlPhilly or @PhillyTraumaCounselorWebsite: divagirltribe.com or resilientmindworks.comWhat You'll Hear 00:22 Majet's Journey: From Paramedic to Trauma Therapist 05:54 Discovering Diva Girl and Entrepreneurship 08:11 Balancing Productivity and Self-Worth 10:45 Systemic Pressures and Societal Expectations 14:25 Healing and Authenticity in Motherhood 21:53 Practical Tips for Slowing Down and Self-Care 27:13 Conclusion and Resources Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, Sasha welcomes Alexandria Russell, a long-time friend and former client, whose journey from medical speech-language pathologist to business owner of Wynter Wellness Group is truly inspirational. Alex shares her 12-year experience in the field, focusing on underserved adult and senior communities, and discussing the challenges and burnout she faced while working in traditional healthcare sectors. Starting her own practice during the COVID-19 pandemic, she emphasizes the importance of understanding medical diagnoses, the impact of the political climate on healthcare, and her revolutionary role in advocating for better care and access. Alex highlights the critical role of word-of-mouth and community support in addressing systemic issues, alongside her personal experiences of caregiving for aging parents. Connect with Alex:- On Instagram: @alexandria.wynter and @thewynterwellnessgroup- Website: thewynterwellnessgroup.com Get her FREE resource: 5 Tips to Navigate the Healthcare System Like a ProWhat You'll Hear:03:11 Starting a Business During COVID05:49 Embracing Multi-Passionate Interests13:01 Challenges and Changes in Healthcare16:01 The Importance of DEI in Healthcare18:36 Supporting Underserved Communities23:49 Caregiving and Family Support33:14 Final Thoughts and Contact Information Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, I'm exploring the dilemma of choosing between what's good and what could be great, and expresses my burnout from trying to manage everything. I'm sharing - real time - how I'm moving from burnout to breakthrough and the even discussing the potential of discontinuing some things I truly love. And, I'm giving you a sneak peek into how I used ChatGPT as a reflection exercise to get clarity, FAST. This episode offers a raw and honest look into the complexities of professional and personal growth, and the importance of focusing and simplifying to achieve long-term success.What You'll Hear: 00:52 Navigating Good vs. Great04:21 Business Ventures and Decisions06:12 Future Plans and Podcast Evolution06:56 Scaling Sideways: A New Podcast Idea08:26 Balancing Multiple Projects23:21 Simplifying and Focusing Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textThis week's episode is raw, unfiltered, and deeply personal.Sasha pulls back the curtain on a year that changed everything—starting with the unexpected loss of her husband's job just two weeks after their daughter was born. What followed was a season of survival, overcommitting, and trying to hold it all together while building a business, being a mother, and learning what it really means to trust yourself.In this honest solo episode, Sasha shares:The truth about postpartum, pressure, and why her maternity leave didn't existThe reactive decisions that led to burnout and misalignmentA collaboration that went very wrong—and the $10K lesson it left behindWhy she's saying no to branding, websites, and marketing projects moving forwardThe real reason she's rebuilding her reputation and brand from the inside outWhat clarity feels like now—and the bold next chapter for Daring HausIf you're navigating a pivot, feeling stuck in fight-or-flight, or questioning your next move—this episode is a permission slip to slow down, shift direction, and remember that you're allowed to evolve. Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textWelcome back to The Beauty of Influence! Today, I'm joined by the incredible Kara Day, a fantastic hairstylist, salon owner, and mom whose business journey is nothing short of inspiring. We dive into her story of explosive growth, reaching six figures, opening a stunning salon outside Portland, Maine, and leading teams at Paris and New York Fashion Weeks—all within just a few years. Kara shares her experiences, insights, and unique approach to using social media to grow her business authentically. We also touch on the importance of personal transformation, setting boundaries, and finding work-life balance, especially as moms. Trust me, this episode is packed with valuable takeaways for anyone in the beauty or service industry. Enjoy and get inspired by Kara's journey!Connect with Kara:InstagramTikTokWhat You'll Hear:01:48 Kara Day's Journey and Achievements04:39 Social Media Strategies for Success17:00 The Evolution of Branding and Marketing22:18 The Impact of Positivity on Client Attraction24:31 Empowerment Through Personal Transformation25:21 Balancing Motherhood and Ambition31:22 Marketing and Social Media Strategies37:05 Consistency and Overcoming Fear Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

Send us a textIn this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the importance of owning your email list, and the power of consistent, relevant content. I'll break down the three big mistakes: hard selling in every email, turning your emails into personal diaries, and being inconsistent. Tune in to learn how to plan campaigns, build intimacy, and create an unforgettable brand. Let's get into it!00:00 Welcome to The Beauty of Influence00:42 The Power of Email Marketing03:58 Mistake #1: Hard Selling in Every Email06:51 Mistake #2: Turning Emails into a Personal Diary10:21 Mistake #3: Inconsistent Emailing13:10 Wrapping Up and Final Thoughts Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Send us a textIn this episode, I dive into the struggles of balancing business and motherhood during a tumultuous sleep regression with my daughter. Despite exhaustion, I'm fired up about addressing the overwhelming online advice and pressure to grow businesses. A transformative ChatGPT prompt led me to a deep reflection on my own patterns and the intimidation I feel about fully owning my influence. I critique the high cost and questionable value of business coaches, emphasizing that we can find empowerment and success within ourselves. Through personal anecdotes, I stress the importance of self-honesty, realistic goal-setting, and the dangers of comparing oneself to others who are far ahead in their journey. Tune in for some raw truths and reflections on navigating this rollercoaster of life and entrepreneurship.What You'll Hear:00:00 Introduction and Personal Update01:22 The Power of ChatGPT03:47 Owning Your Influence05:15 The Business Coach Dilemma09:34 Real Talk on Business Coaching21:48 Investing in Yourself Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Send us a textIn this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable. The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Nike, and more illustrate successful brand positioning. The episode also outlines three steps to identify your unique position in the market: deeply understanding your customers, analyzing competitors to stand out, and defining a unique brand approach and story. What You'll Hear:00:24 The Shift from Branding to Positioning02:57 The Importance of Unique Positioning04:10 Common Mistakes in Branding09:15 Understanding Your Customers Deeply13:12 Analyzing Competition for Better Positioning15:58 Crafting a Unique Brand Story18:35 Evolving Your Brand Positioning Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Send us a textLet's dismantle one of the most harmful phrases to women: Imposter Syndrome. In this episode, I get real and passionate about the importance of reframing the narrative we tell ourselves and eliminating self-doubt language from our vocabulary. Drawing inspiration from Martha Stewart's confidence, I'm sharing my POV on why constantly labeling oneself with imposter syndrome reinforces those feelings. Instead, I encourage you to search for self-validation, engage in positive self-talk, and find personal methods to build confidence. After you listen, my hope is you will be another step closer to believing in your inherent capabilities and dreams.What You'll Hear:01:01 Understanding Imposter Syndrome01:34 Martha Stewart's Perspective03:52 The Power of Language07:04 Building Self-Belief09:39 The Impact of Trauma Bonding11:20 Final Thoughts and Encouragement Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Send us a textIn this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mortar locations over the past 13 years. She candidly discusses the trials and errors she faced, emphasizing her evolution, both personally and professionally. Shonna offers insights into money management for entrepreneurs, the importance of personal development, and her recent venture into mentoring and coaching. Her story is a testament to resilience, continuous growth, and the pursuit of a balanced life.Connect with Shonna:On Instagram: @shonna.dexterShonna's websiteCheck out Recreating RaysWhat You'll Hear:01:51 Shonna's Journey: From Side Gig to Business Owner07:23 The Turning Point: Mental Breakdown to Sobriety12:32 Financial Lessons and Business Growth21:49 Embracing the Uncomfortable in Business26:37 Reevaluating Life and Business Post-COVID29:03 Balancing Personal and Professional Growth37:35 The Role of Personal Development in Business40:59 Mentoring and Coaching for Business Growth Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Send us a textIn this episode, we dive into an astonishing client success story from Daring Haus centered on email marketing. Discover the step-by-step strategy that turned a simple Valentine's Day promotion into nearly $19,000 in sales in 5 days, leveraging an email list of just 6,000. Learn why personalized, story-driven emails outperform traditional promotional blasts and how authentic social proof can dramatically boost conversions. This episode offers actionable insights into creating compelling emails that look stunning and build trust, making email marketing a cost-effective powerhouse compared to paid ads. Stay tuned for further masterclass content on avoiding common email marketing mistakes. What You'll Hear: 00:35 Client Success Story: Transforming Email Marketing 02:07 The Million Dollar Email Strategy 03:40 Results and Impact of the Email Campaign 07:05 The Winning Formula for Email Marketing 10:04 The Power of Social Proof 17:28 Understanding Different Customer Learning Styles 19:01 Conclusion and Next Steps Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Send us a textWelcome back to The Beauty of Influence! In the debut episode of Season 3, we're diving into intuitive marketing and influence psychology. We'll uncover the secrets to making your marketing effortless and compelling. From understanding subconscious decision-making to the principles of influence—like reciprocity, social proof, authority, and more—you'll learn how to create authentic and irresistible marketing. Plus, get insights into the podcast's name change and new direction, focusing on the beauty, health, and wellness industries. Don't miss the free intuitive marketing blueprint guide in the show notes! What You'll Hear: 00:03 The Story Behind the Name Change 00:58 Introduction to Intuitive Marketing 04:13 The Power of Influence Psychology 05:39 Enhancing Your Podcast Experience 07:30 Season Three: What to Expect 08:44 Deep Dive into Intuitive Marketing 10:32 The Seven Principles of Influence 17:51 Applying Intuitive Marketing in Your Business 25:11 Conclusion and Free Guide Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Send us a textIn this episode, I'm welcoming Kaili Meyer, an exceptional copywriter and founder of Reveal Studio Co. Kaili shares her journey of becoming a versatile business owner, highlighting her shift from journalism to creating digital products. The conversation dives into Kaili's top strategies for meeting customer needs, the impactful use of AI, and the importance of always staying curious. Perfect for those thinking of pivoting their business or enhancing their personal brand, this episode is packed with actionable insights and inspiration. Connect with Kaili: Follow on Instagram: https://www.instagram.com/revealstudio.co/ Check out her website: https://revealstudioco.com What You'll Hear: 01:38 Kaili's Journey to Copywriting 03:20 The Evolution of Reveal Studio Co. 05:31 The Importance of Curiosity in Business 14:37 Embracing Change and Innovation 25:19 Adapting to Market Needs 27:12 Exploring Sales Psychology and Content Needs 28:23 Launching the AI Copy Buddy 33:32 The Importance of Personal Branding 41:55 Innovative Product Development Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode, I'm diving into the future of marketing as 2025 approaches. Prepare for major changes in small business strategies, especially the increasing importance of trust—81% of consumers distrust social media content, preferring businesses over celebrities. Learn how transparency, authenticity, and genuine customer connections will shape your strategy. We'll also explore branding beyond logos, the rise of real user content (RUC), the resurgence of email marketing focused on connection and value, and the priority of authenticity over perfection. Get ready to crush it in 2025 with actionable insights and practical tips!What You'll Hear: 00:00 Welcome and Future Predictions00:55 The Importance of Trust in Marketing05:35 Branding Beyond Logos and Colors10:36 Real User Content Over Influencers12:39 The Resurgence of Email Marketing17:48 Authenticity Over Perfection Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn today's episode, I dive into my new business venture centered around my personal brand. Over the past month, I've been developing a new approach that I'm excited to finally share. The journey began back in 2017 when I first encountered the idea of coaching and has evolved into creating programs based on the Energy Leadership Assessment. For ambitious women founders, I've crafted the 'Energy Leadership Intensive' and 'Ambition Amplified' programs to help transform their approach and take decisive actions towards their goals. This episode is all about empowerment, energy, and setting the stage for success in 2025 and beyond.Check out my NEW website: sashafedunchak.comWhat You'll Hear Inside:00:35 Announcing a New Business Venture01:18 The Birth of a Personal Brand02:16 Journey into Coaching05:28 Energy Leadership Explained13:33 The Power of Energy Leadership Assessment19:42 Introducing New Offers Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textThis episode features the incredibly creative Sammy Hearn, a top-notch photographer and owner of Social Sphere. Sammy dives deep into her journey from a journalist to a leading creative out of Nashville. Sasha and Sammy explore topics including mindset, managing energy, tapping into feminine flow, and escaping the hustle culture. Sammy shares powerful practices on gratitude, visualization, and manifesting a life you love, while emphasizing the need for women to prioritize their own pleasure and self-care. This episode is all about empowering yourself to design a life full of joy and success.Connect with Sammy:samanthahearn.cominstagram.com/sammyhearninstagram.com/socialspheregroupWhat You'll Hear Inside:00:06 Introducing Sammy Hearn: Creative Powerhouse03:01 Sammy's Journey: From Journalism to Creativity07:49 Manifesting Success: Mindset and Energy Practices11:43 Daily Habits for a Positive Mindset17:22 The Power of Consistency in Business and Life21:19 Self-Care and Entrepreneurship26:15 The Power of Writing and Boundaries34:33 Female Empowerment and Pleasure Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Sasha: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textWelcome to a quick Fierce 5 episode where I'm sharing a timely, heartfelt message of giving yourself grace. I'm candidly chatting about my personal journey of navigating a challenging year, the pressures of balancing business and family, and the importance of self-care. Tune in if you, too, are needing some relief from pressures, and are wanting to slow down, find relaxation, clarity, and self-compassion amid the year's end hustle. Remember, you're exactly where you need to be, and growth awaits in the new year.What You'll Hear:00:24 Navigating the Holiday Hustle00:50 Personal Reflections and Challenges01:37 Giving Yourself Grace04:12 Looking Forward to the New Year05:41 Final Thoughts and Encouragement Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Sasha: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode, we're thrilled to welcome Morgan Rackley, the multi-talented  Celebrity Esthetician and founder of Morgan Rackley Skin Care. With over 15 years in the beauty industry, Morgan has collaborated with renowned brands and been featured in top publications like Harper's Bazaar and Elle Magazine. Our conversation dives into Morgan's journey, from starting in her mom's hair salon to becoming a successful skincare expert with a packed clientele. She shares valuable insights about the importance of customer service, asking for opportunities, and setting up your business around your desired lifestyle. This episode is packed with inspiration for beautypreneurs looking to build their business authentically and successfully.Connect with Morgan:Find her on Instagram - @morganrackleyskincareCheck out her website - morganrackley.comWhat You'll Hear:00:24 Meet Morgan Rackley: A Beauty Industry Pioneer01:42 Morgan's Journey: From Shampoo Girl to Lash Entrepreneur09:27 The ADHD Factor: Managing Multiple Passions18:38 The Power of a Strong 'Why' in Business20:07 Embracing Change and Overcoming Judgment25:11 Building a Successful Skincare Business25:46 The Power of Asking and Ambassadorships29:00 Customer Service and Client Retention31:22 Balancing Business and Lifestyle Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Sasha: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode, I'm getting real about the importance of creating a customer experience that aligns with your brand promises. Using an engaging analogy about a million-dollar watch, I share how the setting and presentation of your product can drastically alter customer perception. Regardless of your business type, your website serves as your digital storefront and should reflect the value and experience you want to provide. Don't miss my insights on enhancing your digital presence to build trust and improve customer engagement. Tune in to get actionable tips on transforming your website into a key player in your business success.What You'll Hear:00:21 The Luxury Experience Analogy04:26 Applying the Analogy to Your Business05:04 The Importance of a Digital Storefront07:52 Real-World Example: Luxury Hair Salon Get immediate access to my FREE 7-day challenge: Become THE Magnetic Brand That Everyone Wants, and learn how to apply the 7 principles of influence to your marketing for faster brand growth and more seamless sales. Click HERE to get started.Connect with Sasha: Hang out with Sasha on Instagram and TikTok Follow Daring Haus on Instagram and TikTok Work with Sasha: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media

Send us a textIn this episode of Daring Made, I'm excited to delve into planning a 2025 marketing calendar in just 20 minutes. The episode was inspired by my upcoming presentation for The Carolina Collective's 2025 Annual Planning Workshop.Be sure to have a notebook handy as you'll be guided through selecting an anchor channel, setting quarterly goals, and creating a simple content ecosystem. The episode wraps up with tips for building monthly habits to stay consistent. Tune in for practical, actionable advice on achieving marketing success with clarity, consistency, and commitment.What You'll Hear Inside: 00:26 Overview of the Marketing Calendar Workshop 02:44 Choosing Your Anchor Channel 05:02 Planning Quarterly Marketing Goals 07:45 Creating a Simple Content Ecosystem 09:26 Committing to the Calendar 12:08 Building Monthly Habits for Consistency 14:40 Final Thoughts and Encouragement Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this episode of the Daring Made show, host Sasha invites Mikaela MacLean, the auric esthetician, to unpack her unique journey and expertise. Mikaela shares how she's transitioned from physical beauty treatments to focusing on the energetic realm, combining practices like human design, astrology, meditation, and more. Her journey from aspiring doctor to ballet dancer, and eventually finding her calling in aesthetics and human design, offers rich insights. Together, they discuss the profound impact of understanding one's human design, including Mikaela's creation, the Energetic DNA, and how it helps people align with their true selves. They dive into the importance of self-love, acceptance, and how knowing your design can transform personal and professional life, especially in the beauty, health, and wellness industries. Learn more about Mikaela and the Energetic DNA: Follow her on Instagram: https://www.instagram.com/mikaelamaclean/ Check out her website: https://www.mikaelamaclean.com Use the code SASHA25 for $25 off your own Energetic DNA profile by MikaelaWhat You'll Hear: 01:21 Mikaela's Early Aspirations and Ballet Journey 03:23 Transition to Aesthetics and Spirituality 05:26 Integrating Human Design into Practice 14:24 Empowerment Through Human Design 27:05 Understanding Your Unique Design 28:45 The Journey to Energetic DNA 32:59 The Power of Human Design in Business 38:18 Embracing Your True Self 40:23 The Impact of Energetic DNA Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this episode of Daring Made, Sasha shares her journey and evolving business ventures on a reflective drive home from Philadelphia. She opens up about the challenges and transformations within her company, Daring Haus, and her new venture, Powerhaus Media. Sasha discusses the importance of serving her community, balancing multiple business roles, and staying true to her vision despite personal and professional hurdles. She emphasizes the value of collaboration, following intuition, and being adaptable in one's entrepreneurial journey. Stay tuned for an upcoming big announcement in part two!Checkout Daring Haus on Instagram: https://www.instagram.com/daringhaus/Follow Powerhaus Media: https://www.instagram.com/powerhaus.media/What You'll Hear:00:00 Personal Reflections 01:57 Client Shoots and Business Evolution 06:40 Daring Haus: Vision and Services 20:35 PowerhausMedia: A New Venture 39:36 Conclusion and Teaser for Part Two Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

Welcome back to Daring Made! In this Fierce 5 episode, I'm getting into the essential yet often overlooked topic of goal setting. Feeling stuck or like you're on a never-ending hamster wheel? I'm sharing insights on how to break free by defining and working backwards from your personal and business goals. With relatable examples, including advice given to a makeup artist wanting to transition to training, this episode provides actionable steps to help you become the leader of your vision. It's time to stop the busy work and focus on your North Star. Think bigger and take the leap! Challenge yourself to write down your goals and create a strategic plan to achieve them. Your dreams are worth it, and I've got your back. What you'll hear on the episode:00:38 Identifying the Problem: Feeling Stuck 01:06 The Importance of Goal Setting 01:47 Defining Your Vision 03:00 Real-Life Example: Makeup Artist's Journey 04:24 Building Your Personal Brand 05:45 Executing Your Plan 07:13 Your Challenge, Should You Choose to Accept It Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

I'm joined by Mike Farneti, co-founder of Daring Haus, and we're spilling all the tea on one of our latest client case studies. Plus, we share can't-miss, practical advice on managing commission-only pay structures, financial obstacles, and effective pricing strategies. Learn how to navigate the complexities of cash flow, overcome predatory financial practices, and align new hires with your company's core values. We also dig into the nitty gritty of customer retention, growth strategies, and leveraging data-driven decisions to ensure sustainable profit. Plus, get inspired by the holistic Daring 360 approach, designed to turn business owners into confident entrepreneurs. Book a FREE Performance/Financials Consult with Mike: CLICK HERE00:04 Introducing the Special Guest: Mike Farneti02:34 Case Study: Client Background and Initial Challenges04:24 Financial Red Flags and Initial Consultation Insights06:31 Commission-Based Pay Structure: Pros and Cons10:48 Cash Flow Issues and Predatory Loans14:08 Pricing Strategies and Market Research18:28 The Pitfalls of Discounting18:52 Market Research and Pricing Strategy19:50 Finding the Sweet Spot in Pricing21:21 Customer Retention Challenges22:51 Implementing Loyalty Programs25:47 Measuring Success and Future Plans26:50 Daring 360 Program and Client Success Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

Kick off the first 'Fierce 5' session with Sasha Fadunchak at Daring Made! In this intense and empowering coaching segment, Sasha narrates her transition from cardio queen to strength-training enthusiast and how that metamorphosis can revolutionize your business mindset.Tired of burning energy on unproductive tasks? Shift your focus to long-term goals and build both literal and metaphorical muscle. Sasha packs in actionable advice on branding, marketing, and setting ambitious goals beyond mere survival.Get ready to challenge yourself, engage on social media, and share your thoughts as you embrace your fierceness and daring nature in every facet of life!00:00 Introduction to Fierce Five 02:27 Cardio in Business: A Metaphor 04:53 Breaking the Cardio Cycle 05:29 Mindset Shift for Long-Term Success 06:36 Defining Your True Goals 07:21 Building Strength in Business and Life 09:32 Embracing Your Fierceness Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this episode of the Daring Made show, we're joined by the unstoppable Emy Dyer, a multi-passionate entrepreneur, graphic and web designer, and owner of Emy Ave Boutique.Emy takes us through her inspiring journey from feeling unfulfilled in the corporate world to thriving as a boutique owner and branding expert. Despite the demanding roles of wife and mom, she's mastered balancing business with creativity. Emy shares her transition from Etsy success to managing multiple ventures, offering valuable insights into her bold design style and authentic branding approach. Packed with entrepreneurial wisdom, this episode explores key topics like fashion's impact on identity, navigating client expectations, and the power of supportive communities.Tune in to hear how Emy turned burnout into breakthrough and empowers women, especially moms and immigrants, through her high-quality, comfortable clothing line and innovative business strategies. Don't miss out on this empowering story of passion, perseverance, and practical advice for ambitious creatives.Connect with Emy:Emy's Instagram: https://www.instagram.com/itsemydyer/Shop Emy Ave: https://emyave.com/Check out Emy's site: https://emydyer.com/00:29 Introducing Emy Dyer: A Multi-Passionate Mogul 02:14 Emy's Journey: From Corporate to Creative 04:56 Building a Unique Brand Identity 07:06 Balancing Creativity and Business 12:39 The Evolution of Emy Ave Boutique 17:04 Navigating the Fashion and Merch World 29:35 The Role of Intuition and Experience 31:34 The Birth of Dyer Ink 35:05 The Impact of Professional Guidance 45:29 Launching Merch 101 Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

Join our host as she returns from a summer filled with parenting adventures to bring you an exciting new focus on marketing, mindset, and motherhood. Dive deep into the world of influence with insights inspired by Robert Cialdini's work and learn about the principle of reciprocity—how small acts of giving can build trust and drive engagement. Whether through social media, email marketing, or real-life interactions, get actionable tips to make your brand magnetic. Plus, don't miss out on the new seven-day challenge designed to transform your business.Get it FREE: Become THE Magnetic Brand That Everyone Wants: https://sashafedunchak.myflodesk.com/magnetic00:00 Welcome Back! Life Updates and Podcast Changes 01:43 The Power of Influence in Marketing 03:56 Exciting New Resources and Freebies 05:27 The Seven-Day Challenge: Become a Magnetic Brand 10:27 Understanding Reciprocity: The First Principle of Influence 13:11 The Power of Giving Valuable Gifts 13:47 Examples of Free Expert Insights 15:57 Instagram Strategies for Reciprocity 17:41 Email Marketing and Reciprocity 21:28 In Real Life Reciprocity Tactics Connect with Sasha: Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this highly requested episode of the Dairy Made Podcast, we're diving into the world of email marketing, specifically tailored for the beauty, health, and wellness space. Your host shares personal experiences and effective strategies like building strong client relationships, engaging your audience, and boosting your business growth. Learn how to create irresistible lead magnets, craft compelling welcome sequences, and maintain a consistent email schedule that will keep your clients coming back for more. Discover the secrets to transforming your email list into a powerful business tool and get tips on what content to share in your weekly emails. Let's get those emails flowing and your business growing!What You'll Hear:00:33 The Power of Email Marketing00:45 Real-Life Examples of Email Marketing Success03:47 Why Email Marketing is Essential05:34 Building Your Email List07:20 Creating an Effective Welcome Sequence13:01 Maintaining a Regular Email Schedule14:21 Content Ideas for Weekly EmailsGet 50% off FloDesk for your first year: https://flodesk.com/c/DARINGNeed help setting up email marketing for your business? Check out our Business Growth & Marketing agency: https://www.daringhaus.com Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this episode of Daring Made, we're thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and discusses the importance of trademarking and intellectual property protection for entrepreneurs. She provides valuable insights on the steps to take when building and protecting a brand, including the pitfalls of using document preparation companies like LegalZoom versus working with a specialized IP attorney. Chandler also emphasizes the importance of treating legal protection as a crucial part of building long-term wealth and legacy. This episode is packed with actionable advice and real-life examples, making it essential listening for any business owner looking to safeguard their brand.Connect with Chandler:Instagram: @lawyerchandlerjThreads: @lawyerchandlerjLinkedIn: Chandlerhttps://yourlethallegal.com/Get her FREE Lethal Guide To Legal Success, 70+ page e-book here.What' You'll Hear: 01:44 Chandler J's Background and Career Beginnings 03:46 The Evolution from Chandler J Law to Lethal Legal 05:46 Importance of Trademarking for Business Owners 08:34 Trademarking Process and Challenges 13:40 Real-Life Trademarking Success Stories 22:04 Proactive vs. Reactive Trademarking 24:18 The Importance of Brand Equity 24:43 Navigating Trademarks and Prioritizing Assets 30:38 The Pitfalls of DIY Trademarking 37:06 Building a Unique Legal Brand Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this episode, join us for an inspiring conversation with Dezirae Sepesi, a beauty entrepreneur and founder of Dezirable Tanz in Knoxville, Tennessee. Dezirae shares her powerful journey of transforming a simple side hustle into a thriving six-figure spray tanning business. She discusses her humble beginnings, the challenges she faced with money management, and how she grew her brand organically on social media. Learn about her effective marketing strategies, the importance of setting boundaries, and the empowering experience of training others in the spray tanning industry. Dezirae's candid reflections and practical advice are sure to inspire anyone looking to take their business to the next level.What you'll hear:00:00 Welcome and Introduction00:18 Meet Dezirae Sepsi: Beauty Entrepreneur00:49 Dezirae's Journey: From Humble Beginnings to Success02:07 Challenges and Realities of Entrepreneurship05:17 The Start of Dezirable Tanz09:28 Building a Brand and Setting Boundaries13:36 Social Media Strategy and Personal Growth17:02 Future Plans and Seeking Balance23:41 Advice for Aspiring Entrepreneurs29:19 Training and Empowering OthersConnect with Dezirae:@dezi.sepesi@dezirabletanz Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this jam-packed episode, we're diving into a mini masterclass on the crucial differences between branding, marketing, and sales for your small business. Discover why simply posting on Instagram isn't enough, and learn how each element plays its own unique role in your business growth. We'll explore real-life examples from my first business, Vacay Beauty, and client experiences, sharing actionable strategies to help you thrive. Grab your notebook, and get ready to take some empowering notes on turning a strong brand identity into effective marketing and successful sales. What you'll hear:02:08 Understanding Branding 06:18 Diving into Marketing 15:55 Mastering Sales Strategies 23:18 Recap and Final Thoughts Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this episode of Daring Made, Sasha sits down with Jenna Leigh Kapitan, owner and esthetician of Beyond the Binary by Jenna Leigh Skin, and host of The Emo Entrepreneur podcast.Jenna shares her inspiring journey of establishing her business, which serves the queer community with full body waxing, skin treatments, and scar revision. Listen as Jenna discusses her early struggles, the impact of her unique branding, the importance of authenticity, and her dedication to creating an inclusive and supportive environment.Jenna also touches on her personal development, resilience, and plans for future growth, including community involvement and educational initiatives.Connect with Jenna:www.jennaleighskin.comInstagram: @jennaleighskinThe Emo Entrepreneur PodcastInstagram: @theemoentrepreneurListen to The Emo Entrepreneur on Spotify: https://spotify.app.link/xq8Wl2h0MJb?fbclid=PAZXh0bgNhZW0CMTEAAaaVZ3-3w02YqUV1oMmIKzC1l8FfuwyN_TucN5bb_Jve8mQuGx8Gnf7w-Cg_aem_AVVhBBSAR5ydxMZOuup1mjdMC3J1I34IyaUUo1psDGEeTzwXyesvUezklda__eTTQrRNMmPHJsJLJU2s6Z85RGbf&_p=c71429c69c1c65f2e0038ff9edWhat You'll Hear 01:03 Jenna's Early Business Journey 10:03 Building a Unique Brand and Community 20:26 Visual Branding Transformation 29:43 Creating a Safe Space for Clients 32:36 Entrepreneurship Challenges and Wins 38:06 Future Plans and Aspirations 44:17 Final Thoughts and Contact Information Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this quick and heartfelt episode of Daring Made, Sasha shares profound insights from a recent call with a successful beauty industry client. She dives into the importance of defining your niche and crafting a clear vision, while also emphasizing the need to balance strategy with action. Tune in for empowering advice that can help you break free from the cycle of overthinking and take decisive steps toward your goals. What you'll hear: 00:18 Client Story: Expanding a New Idea 01:15 Lesson 1: The Riches are in the Niches 03:46 Lesson 2: No Perfect Marketing Plan 07:37 Conclusion and Final Thoughts Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In this episode of Daring Made, Sasha brings on Caitlin Christensen of Creative SEO Coach, a trusted SEO expert, to discuss the intricacies of Search Engine Optimization (SEO).Caitlin shares her journey of transitioning from graphic design to becoming an SEO specialist, particularly for the Showit platform, and how she identified gaps in the market.The conversation delves into the importance of SEO, common misconceptions, and practical advice to help businesses use SEO effectively. Caitlin highlights the significance of backlinks, technical SEO, and ongoing content updates.The episode also introduces Caitlin's Blogging 101 course and the 7-Day SEO Intensive service, designed to set up businesses for long-term SEO success.Connect with Caitlin:Instagram: @creative_seo_coachWebsite: https://creativeseocoach.com/Get $50 off Caitlin's SEO course with the code “Blogging50”: https://creativeseocoach.com/blogging-101Let's create your website: https://daringhaus.comWhat You'll Hear: 01:02 Caitlin's Journey into SEO 07:42 Understanding SEO Basics 18:26 SEO Strategies and Best Practices 28:59 The Role of Backlinks in SEO 37:04 SEO as a Long-Term Investment 41:05 The Value of Blogging for SEO 52:01 The 7-Day SEO Intensive  Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

In the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue.Sasha explains how to predict and plan for varying business months by understanding fixed and variable costs. Through this metaphor, she advises entrepreneurs to push hard during 'HAM' months while allowing for flexibility during 'Swiss cheese' months with natural gaps.This approach helps entrepreneurs align their revenue goals with personal well-being, avoiding burnout, and creating a well-oiled business machine.Sasha also highlights the importance of working with financial experts like Daring Haus CFO Mike Farneti to model and predict finances effectively.What You'll Hear: 00:27 What is the Ham and Cheese Method 02:44 Applying Ham and Cheese to Business Planning 10:46 Predicting Revenue, Enjoying More Rest 16:54 The Power of Your Money MindsetBook a FREE 30-min consultation with Daring Haus CFO Mike Farneti:https://daringhaus.hbportal.co/schedule/66439bbbf4a90a00256ec89c Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

This episode of Daring Made features Mike Farneti, CFO and head of business performance at Daring Haus, who returns to discuss with Sasha the lessons learned from the initial relaunch of their business.Mike brings a wealth of experience from both the corporate finance world and as a small business owner. The conversation delves into the challenges and insights gained from trying to balance business growth with personal life, especially with young children and evolving personal goals.Sasha and Mike candidly share the mistakes made during Daring Haus's initial launch, emphasizing the importance of being true to one's vision and ensuring that the business supports personal goals rather than becoming a burden. The relaunch focuses on simplifying their message to help entrepreneurs make their business work harder so they don't have to, aligning Daring Haus closer to the needs of its target clients.This episode also explores the synergy of combining creative and financial expertise to support small business owners in meaningful ways.What You'll Hear: 00:58 The Journey of Daring Haus: From Mistakes to Lessons Learned 02:10 Relaunching Daring Haus: A New Direction and Vision 03:12 Real Talk: The Challenges and Triumphs of Entrepreneurship 07:28 Rebranding and Refocusing: The Evolution of Daring Haus 11:40 Embracing Authenticity: Aligning Business with Personal Goals 26:42 Looking Ahead: Future Plans and Masterclass AnnouncementCheck out our new branding and website: www.daringhaus.comSign up for the FREE Masterclass - 5 Ways to Boost Profit by 50% in 90 Days: https://sashafedunchak.myflodesk.com/udl7w7sklw Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

This episode introduces the second season of the Daring Made podcast, hosted by Sasha Fedunchak.Sasha expresses excitement for the upcoming 30 episodes, emphasizing a focus on conversations with female founders and industry leaders in beauty, health, and wellness. The season aims to inspire listeners through stories of business success and personal growth.Sasha also shares personal updates, including the birth of her second child and how this experience has shifted her perspective on work and life balance. She discusses the rebranding of her social media and the podcast's aim to provide free value and support to entrepreneurs in the beauty, health, and wellness industries.Sasha encourages listeners to share the podcast, leave reviews, and reach out for advice, underlining her mission to support small business owners in making a positive impact.What You'll Hear: 00:27 A Personal Update and Gratitude 01:56 What to Expect in Season Two 05:21 Behind the Scenes and Personal Reflections 10:39 The Power of Community and Connection 12:29 Closing Thoughts and Gratitude Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

Sasha gets personal on the last episode of season 1 of Daring Made while on a walk shortly before her due date.She explores her past experiences, including running a spray tan business, and her battle against limiting beliefs imposed by others regarding career decisions. Sasha encourages you to ask yourself,  "Are my limiting beliefs really mine? How are they holding me back, even from the best-intentioned people in my circle?"She emphasizes the importance of embracing personal passions, such as her passion for the beauty industry, despite previously received discouragement. This realization leads her to plan a focused approach on the industries of beauty, health and wellness through both Daring Made, Daring Haus and her personal brand in the coming months.Sasha candidly shares stories of past haters and the importance of trusting oneself, enveloping the discussion with the theme of personal evolution, identity, and the pivotal role of intuition in business and personal growth.What You'll Hear Inside: 01:26 Exploring Limiting Beliefs and Personal Growth 02:12 A Deep Dive into Beauty, Health, and Wellness 05:41 Overcoming External Opinions and Embracing Passion 10:53 The Journey of Self-Discovery and Entrepreneurship 11:48 Embracing the Future with Confidence 12:46 Concluding Thoughts and Encouragement Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one's audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales.Connect with Kalee:https://sondersocial.co@SonderSocialAgency on InstagramWhat You'll Hear: 01:01 Understanding the Role of a Marketing Strategist 02:40 The Importance of Comprehensive Marketing Strategy 03:51 The Misconceptions and Realities of Online Marketing 04:22 Effective Marketing Strategies for Small Businesses 10:22 The Importance of Budget in Marketing 28:40 The Evolution of Sonder Social 35:49 Final Thoughts and Advice for Small Business Owners Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

Join the host on a walk, sharing insights on preparing for a newborn, navigating business, and the balance of feminine and masculine energies in entrepreneurship.Sasha delves into discussions she's had with fellow women in business about the importance of slowing down to eventually speed up, sharing insights on balancing feminine and masculine energies in both life and business.Sasha get real and raw about her current business ventures, including Daring Made, the Profitable Engagement Masterclass, and Daring House, and her contemplations on how to structure her business post-baby. Sasha gets candid on the pressures of entrepreneurship, the struggle to maintain passions outside of business, and the need to listen to oneself more.The episode is a candid exploration of navigating business and personal growth amidst significant life changes, making it a reflective and motivational listen for fellow entrepreneurs and especially women in business.What You'll Hear:00:33 Preparing for a Newborn and Balancing Business 01:44 The Importance of Slowing Down in Business 02:26 Exploring Feminine and Masculine Energies in Business 04:56 The Struggle of Balancing Business and Personal Life 06:27 Reevaluating Business Structure and Roles 09:04 Redefining Business Success and Freedom 09:51 The Future of Daring Made and Personal Reflections Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

In this episode, Sasha shares a comprehensive review of the investments made in the previous year that significantly impacted her business.Highlighted are some of the best investments, including legal templates, SEO overhaul services, and the paid version of ChatGPT, which have all contributed to accelerating business operations and safeguarding the business legally.Check out some of the female founded businesses Sasha recommends:Lethal Legal Contracts BundleSEO ServicesBrand PhotographySasha also praises the benefits of sticking with reliable programs like HoneyBook, Notion, Planoly, Flodesk, and ShowIt, emphasizing the importance of consistency in tools to facilitate swift business processes. Snag all of these tools at a discount here: www.daringmade.com/freeOn the flip side, Sasha discusses the lessons learned from not-so-great investments, including hiring mismatches, spending on an email marketing program that offered little new value, and paying for business advice that did not align with her needs or values.The episode is a candid reflection on the importance of trusting oneself, understanding one's business needs, and being discerning about where to invest time and money for the greatest impact on business growth.What You'll Hear: 00:43 Best Business Investments of 2023 00:58 The Power of Legal Templates 02:59 The Impact of SEO on Business 04:11 Leveraging ChatGPT for Business 07:21 The Importance of Professional Photoshoots 09:13 The Role of Business Tools and Programs 13:43 Worst Business Investments of 2023 13:54 The Cost of Hiring the Wrong Team Members 16:22 The Pitfalls of Overpriced Programs 21:54 The Importance of Trusting Yourself Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

In this episode of Daring Made, Sasha reflects on an unexpectedly popular post about personal vulnerabilities and fears. Sharing relatable experiences, from the pressure to slow down due to motherhood to feeling like a failure despite success, struck an unexpected chord with the her followers. Check out the post here. Sasha delves into the lessons learned from the post, emphasizing the importance of showing up as a human in business and connecting with people on a deeper level. Drawing on coaching and personal development insights, the episode explores moving forward despite insecurities, embracing imperfections, and the difference between therapy and coaching. Ultimately, it highlights the significance of being authentic and how sharing personal challenges can foster connection and make the storyteller and the audience the heroes of the narrative.What You'll Hear:01:13 The Unexpected Impact of Sharing Personal Experiences 05:27 The Power of Vulnerability and Authenticity 07:40 The Journey of Self-Healing and Acceptance 11:11 The Role of Human Connection in Marketing 13:36 The Balance Between Personal and Professional in Content Creation 17:09 Conclusion and Looking Forward to the Next Season Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com