Process The Podcast

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Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! See acast.com/privacy for privacy and opt-out information.

Arielle Thomas


    • Apr 29, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 56m AVG DURATION
    • 99 EPISODES


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    Latest episodes from Process The Podcast

    Decades at the Top: Kirstie Clements on Creativity, Longevity, and Global Icons

    Play Episode Listen Later Apr 29, 2025 79:43


    Big thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day! In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing. She discusses the importance of collaboration, the need to connect with readers, and her reinvention after leaving Vogue. Clements emphasises the balance between creativity and commerce in the fashion world, offering insights into her editorial vision and the creative process behind magazine production. In this conversation, Kirstie explore themes of self-discovery, creativity, and the challenges of navigating change in both personal and professional realms. They discuss the importance of finding happiness in one's work, the journey of embracing new opportunities, and the significance of authenticity in creative endeavours. The pair touch on the realities of freelancing, the pressures of the modern creative landscape, and the need for nurturing the next generation of creatives. Ultimately, the speakers emphasise the value of listening to oneself and the power of writing as a means of connection and expression along with the pressures faced by women today and the idea that it's never too late to pursue one's passions. Find Kirstie on Instagram here. Find us on Process the Podcast on IG here. Find your host Arielle Thomas on IG here. If you loved this episode, please subscribe to the show and leave us a review! See you next Tuesday x Hosted on Acast. See acast.com/privacy for more information.

    Building Integrity in the Creative Industry with Art Box Black's Jane Robinson

    Play Episode Listen Later Apr 22, 2025 91:37


    Fill out our ACast Survey here: http://bit.ly/processthepodcast-survey In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturing new talent. The discussion touches on the evolving landscape of the photography industry and the importance of maintaining high standards for creatives. Arielle and Jane delve into the complexities of managing creative talent in the photography industry, discussing the balance between commercial work and personal fulfilment, the importance of strategic planning, and the challenges of cash flow in small businesses. They explore the impact of AI on the creative landscape, including its potential to disrupt traditional roles and the ethical considerations surrounding its use. The discussion highlights the evolving dynamics of video production and the necessity for effective organisation and communication in a rapidly changing industry. Arielle & Jane explore the transition from photographer to director, the significance of authenticity in creative work, and the challenges of balancing personal and commercial projects. The discussion also highlights initiatives aimed at supporting underrepresented groups in photography, including scholarships for Indigenous photographers. Overall, we drive home the need for passion, intent, and authenticity in creative endeavours.Check out the Art Box Black website here.Find them on Instagram here. Find your host Arielle Thomas on Instagram here.Follow Process on Instagram here. Learn more about our Remy Rhythm Energy Gummies here! See you next Tuesday x Hosted on Acast. See acast.com/privacy for more information.

    Petit: Imagine what you could do in a year?!

    Play Episode Listen Later Apr 15, 2025 46:06


    In this episode of Process the Podcast, Arielle Thomas delves into the importance of consistency in achieving personal and professional goals. She discusses how repetition can feel dull but is essential for growth and success. Arielle emphasises the need to overcome the myth of motivation, advocating for discipline and the establishment of habits that align with one's desired identity. She shares personal anecdotes and practical strategies for building consistency, highlighting that mastery often lies in the mundane and repetitive tasks that lead to long-term success. Spoiler alert, it takes work. If you loved this episode, follow us on socials, send this to a friend or leave a review! As a baby podcast putting in the work, we need all the love we can get.Follow Process on Instagram here. Follow your host, Arielle Thomas on Instagram here. See you next Tuesday! xx Hosted on Acast. See acast.com/privacy for more information.

    From Dirt to Dye: How Citizens of Humanity Is Reinventing Denim

    Play Episode Listen Later Apr 8, 2025 41:09


    In this episode of Process, Arielle sits down with the creative director of Citizens of Humanity, Marianne McDonald to explore how one of fashion's most iconic denim houses is rewriting the rules — from growing their own cotton to partnering with French biotech pioneers Pili to eliminate petroleum from their dyes.She shares the creative thinking and relentless innovation it takes to lead a global brand while staying true to craftsmanship, sustainability, and style. From early influences and career pivots to building creative teams and spotting cultural shifts, this is a deep dive into the real work behind fashion that lasts — emotionally, ethically, and aesthetically.We also unpack the evolution of fashion cycles, the surprising role of PowerPoint in creative direction, and why understanding your customer's identity is more crucial than ever.Whether you're building a brand, designing your dream job, or just curious about what's really happening behind the seams of fashion — this one's for you.

    Built from the Inside Out: How The Lofft Agency Paved the Way for Roame

    Play Episode Listen Later Apr 1, 2025 93:54


    In this conversation, the speakers explore the dynamics of the fashion industry, focusing on branding, marketing, and consumer behaviour. They discuss the evolution of the Lofft Agency and the inception of Roame, highlighting the importance of clarity, energy, and storytelling in building successful brands.The conversation delves into the challenges of navigating trends, understanding market expectations, and the significance of curation in a competitive landscape.Insights from successful brands illustrate the necessity of having a clear vision and adapting to the ever-changing fashion environment.In this conversation, the girls delve into the journey of building a fashion brand, Roame, focusing on the essence of resort wear, the importance of storytelling through prints, and the strategic decisions behind pricing and market positioning. They discuss the challenges of navigating economic fluctuations, particularly in relation to the Australian dollar, and the excitement of expanding into the U.S. market. The conversation highlights the balance between creativity and data-driven decisions in the design process, emphasising the importance of brand awareness and customer engagement.They discuss the importance of learning from mistakes, effective communication, and the surprises encountered in their fashion journey.Find Roame online here.Find Roame on Instagram here.Find the Lofft Agency here.Find Process the Podcast on Instagram here.Find your host Arielle Thomas on Instagram here.If you loved this episode, please leave us a review or share it with a creative friend.See you next Tuesday!x Hosted on Acast. See acast.com/privacy for more information.

    [Replay] Petit: Ambitious but Exhausted? Meet Remy

    Play Episode Listen Later Mar 25, 2025 34:26


    In this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies. She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement. Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day. The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit. So much hard work has gone into this brand, and we can't wait to share it with you!Follow Remy Wellness on Instagram here.Follow Process the Podcast on Instagram here. Follow your host, Arielle Thomas on Instagram here. See you next Tuesday! Hosted on Acast. See acast.com/privacy for more information.

    What I Wish I Knew: Bree Johnson on Scaling Frank Body & Willow & Blake

    Play Episode Listen Later Mar 23, 2025 87:27


    In this episode, Arielle Thomas sits down with Bree Johnson, Co-Founder of Frank Body and Managing Director of Willow & Blake, to discuss the journey of building two powerhouse brands.Bree shares the marketing strategies that turned a niche skincare idea into a global beauty phenomenon, the role of community-driven branding, and how creative storytelling has been at the heart of their success.She also dives into the realities of scaling a creative agency, from hiring and team dynamics to fostering a culture of innovation and personal branding. Bree opens up about the challenges of rebranding, staying ahead in a competitive market, and the mindset shifts required for sustainable growth.Beyond business, Bree reflects on balancing entrepreneurship with personal life, particularly as she prepares for motherhood, and the importance of financial independence, mentorship, and building a strong leadership team. She also shares insights into expanding into retail and global markets, the power of networking for female founders, and Willow & Blake's initiatives to support the next generation of creative entrepreneurs.This episode is packed with practical advice for anyone navigating the worlds of beauty, branding, and business growth—don't miss it!Find Willow and Blake online here.Find Frank Body on Instagram here.Find Bree Johnson on LinkedIn here.Find Process the Podcast on Instagram here.Find your host, Arielle on Instagram here.Leave a review, share with a friend or subscribe to Process!See you next week! x--- Keywords---Willow & Blake, Frank Body, branding, marketing, entrepreneurship, creative agency, consumer engagement, personal branding, team dynamics, rebranding, parenthood, business growth, hiring strategies, mentorship, board roles, retail expansion, global markets, brand building, creativity, female entrepreneurs. Hosted on Acast. See acast.com/privacy for more information.

    Building a Timeless Brand in a Trend-Driven World with Alice McMullin

    Play Episode Listen Later Mar 16, 2025 67:17


    In this conversation, Alice McMullin discusses the evolution of her furniture brand, McMullin, navigating changes in consumer behaviour and the importance of intuition in design. She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the collaborative nature of her work, the dynamics of her team, and the significance of maintaining a unique brand identity in a competitive market. Alice also discusses her journey in the design and furniture industry, emphasising the importance of organic collaborations, community engagement, and sustainability. She reflects on her childhood influences, the significance of following one's intuition in business, and the cultural aesthetics that shape her work. Alice also shares insights on the challenges of entrepreneurship and the personal growth that comes from overcoming obstacles.Find McMullin's latest collection Studio 80 here. Find McMullin on Instagram here. This episode was powered by Remy! Sign up to the waitlist here! Follow Remy on Instagram here. If you loved this episode, we'd love you to let us know! Leave a review on your Apple or Spotify Podcast Player.Find Process on Instagram here. Find us on Tik Tok here. Find your host Arielle Thomas here. See you next Sunday! xx Hosted on Acast. See acast.com/privacy for more information.

    Petit: Ambitious but Exhausted? Here's How I Fixed It

    Play Episode Listen Later Mar 9, 2025 34:26


    In this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies. She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement. Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day. The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit. So much hard work has gone into this brand, and we can't wait to share it with you! The secret is out! Remy launches on March 18th! Join the waitlist for Remy Rhythm here and don't miss out on our first 250 bottles. Follow Remy on Instagram here. Follow Remy on Tik Tok here. Follow your host Arielle Thomas on Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    How Creatives Can Play in the Startup World with Elli Hanson

    Play Episode Listen Later Mar 4, 2025 53:38


    In this conversation, Arielle sits down with her friend and partner at venture capital fund Side Stage to explore the intricacies of venture capital, particularly focusing on how they do things at Side Stage. a pre-seed and seed fund in Australia. They discuss the importance of founder support, the dynamics of venture capital, and the various types of capital available to entrepreneurs. The conversation highlights the unique challenges and opportunities within the Australian startup ecosystem, emphasising the need for founders to understand their own goals and the incentives of potential investors. In this conversation, Elli discusses the evolving landscape of venture capital investment in Australian consumer brands, highlighting a growing willingness among VCs to invest in sectors beyond traditional B2B SaaS. The discussion also touches on the significance of knowledge sharing and community support for founders, particularly women, in navigating the complexities of startup funding and market positioning.A little different from our usual focus here on Process the Podcast, but as Arielle tackles conversations to level up her thinking - you best believe she's taking you with her. To learn more about Side Stage Ventures, find them on Linked In here. Find Elli Hanson on Linked In here. Find Process the Podcast on Instagram here. Find your host Arielle Thomas on Instagram here. Hit that subscribe button and don't miss an episode. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    How Zara Wong Built the #1 Style Substack & Redefined Fashion Journalism

    Play Episode Listen Later Feb 16, 2025 81:07


    In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.We discuss her evolution from aspiring magazine editor to leading one of Australia's most influential fashion newsletters, how she's redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.Zara shares insights on:The transition from legacy fashion media to digital-first storytellingHow Screenshot List became the go-to Substack for stylish, informed womenThe power of niche content and why authenticity wins in brand collaborationsThe shifting role of editors, curators, and consultants in today's fashion landscapeHow brands can cut through the noise with clear messaging and strategyIf you're curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.

    How Maison Balzac Turns Childhood Memories into Luxury Must-Haves

    Play Episode Listen Later Feb 9, 2025 96:31


    In this conversation, Elise Pioch Balzac of Maison Balzac shares their journey from a childhood fascination with fashion and storytelling to a successful career in the luxury fashion industry, including their time at Hermès. She discusses the importance of creativity, cultural differences in fashion, and the challenges of adapting to a new life in Australia. Elise also highlights the significance of scent and memory in their brand, Maison Balzac, and how personal experiences shape their design philosophy. Arielle & Elise start at the beginning of her 12-year journey entering into the world of perfumery and candle making, detailing the challenges and triumphs of finding the right partners, learning the craft, and expanding their product line. They emphasise the importance of collaboration, understanding pricing, and the role of numbers in managing a successful business. The discussion also touches on the creative process behind product development and the significance of building a strong team. In this conversation, the speaker shares insights into her creative process, the challenges of entrepreneurship, and the importance of authenticity in building a brand. They discuss the intricate art of glassblowing, the significance of personal stories in design, and the values that guide their business decisions. The speaker emphasises the need for kindness in business and reflects on their journey, including the ups and downs of managing a growing team. Ultimately, they highlight the joy of creativity and the continuous flow of ideas that drive their work.Find Maison Balzac online here. Find them on Instagram here. Find your host Arielle on Instagram here. Follow Process the Podcast on Instagram here. Find our production company Cinema Thom here. Join our Process group chats here! Project Girlie for all your content creation hype girl needs.And the Process Job Board group chat. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

    Petit: How we bring shoots to life ft. Sheila the Label

    Play Episode Listen Later Feb 2, 2025 45:30


    In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into post-production efforts and future projects, highlighting the collaborative nature of the production process and the significance of trust between the creative team and the client. The girls also spill the tea on the upcoming in-house brand Remy, and how listeners can get more involved in the Process community with our upcoming job board!Our production partners to bring this job to life were:Flat Pack Studios MelbourneSee 360 Ghost Imagery ArtBox BlackOur episode in 2024 with Hannah Scott Stevenson here. This episode mentions:Sheila the Label SwimwearThe Pocket Dispo Lens Find Process the Podcast on Instagram here.Find Cinema Thom on Instagram here.Find your host Arielle Thomas on Instagram here.And this episode's co-host Kiara Cengic on Instagram here.Sign up for the Cinema Thom newsletter via the website at cinemathom,comSee you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

    Tell Your Story Like a Pro: What Reality TV Producers Know That You Don't

    Play Episode Listen Later Jan 26, 2025 46:28


    In this conversation, Maz (Marion) Farrelly discusses her evolution and storytelling expertise in reality TV and its profound impact on society, particularly in how it has changed the way people document their lives. She shares insights into the production of successful television shows, emphasising the importance of audience engagement and the need to create compelling stories. Maz also addresses the challenges of self-doubt and the importance of unique storytelling in a competitive landscape. Throughout the discussion, she provides practical advice on building confidence and celebrating personal achievements, while also highlighting the significance of understanding one's audience. This episode changed the way Arielle has written about herself and her work at Cinema Thom, we hope you love it too! To learn more about Maz, find her here on LinkedIn. Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

    Petit: This ONE trait is holding me back

    Play Episode Listen Later Jan 19, 2025 31:17


    In this deeply personal episode, Arielle Thomas shares her journey of vulnerability, mental health struggles, and the impact of sentimentality on her relationships. She discusses the importance of letting go of toxic connections, embracing change, and building new, meaningful relationships. Through her experiences, she emphasises the need for self-awareness and the courage to prioritise one's well-being while navigating the complexities of emotional health and creativity. This episode is an extension of our last personal episode 'Nothing Changes, If Nothing Changes' and identifies characteristics we love about ourselves, but may be holding us back. Trigger warning: Please note, that this episode discusses mental health and may contain themes that could be distressing to some listeners. If you loved this episode and want to continue hearing from Process guests and Arielle, hit that subscribe button, or share with a friend! Follow your host, Arielle Thomas on Instagram here. Follow us at Process on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

    Gen Day Spills The #1 Thing Brands Look for in Influencers (And How to Deliver It)

    Play Episode Listen Later Jan 12, 2025 83:56


    In this conversation, entrepreneur Genevieve Day discusses her journey in establishing Day Management, the evolution of influencer marketing, and the challenges of balancing motherhood with her career. She shares insights on personal validation through accolades, the process of writing her book, and the importance of building a supportive team. Gen also reflects on the dynamics of business partnerships and the distinction between commercial and high-end clients, while navigating the complexities of self-promotion in the industry. We discuss the complexities of personal branding, the challenges of balancing work and family life, and the realities of promoting her book. She emphasises the importance of unique selling points in influencer marketing and shares insights into the evolving trends within the industry. The conversation also touches on high-stakes deals in talent management and the need for agility in a fast-paced digital landscape. We chat about value-based pricing, building trust with new talent, and the importance of networking. She emphasizes the need for organic content and the challenges of payment terms in the industry. The discussion also covers the balance between personal and professional identity, the significance of content pillars, and the choice of sharing personal life on social media.If you loved this episode, and want to hear more about the Juggle, order it online here.Find Gen on Instagram here. Find Day Management on Instagram here. Find us at Process the Podcast on Instagram here. Find your host Arielle on Instagram here. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

    Fuel Your Creativity: Two Raw Sisters on Healing and Thriving Through Food

    Play Episode Listen Later Jan 4, 2025 47:53


    In this episode, we bring in the New Year with some inspiration around fuel for our bodies. Arielle interviews Rosa and Margot, the Two Raw Sisters, who share their personal journeys of healing through food. They discuss their struggles with eating disorders and chronic fatigue and how they transformed their lives by embracing whole, unprocessed ingredients. The sisters emphasise the importance of community, authenticity, and genuine connections in their business, which has grown from humble beginnings to a successful brand with cookbooks, workshops, and a strong online presence. Their philosophy centres around making food enjoyable and accessible, encouraging listeners to prioritise their health and well-being. The girls reflect on the face-to-face interactions in building relationships and the pillars of the Two Raw Sisters brand, including their app, cookbooks, and social media presence. Rosa shares the importance of creative recipe development, foundational eating for energy, and practical meal planning. The discussion also covers smart snacking, the philosophy of healthy eating, and how to prioritise food daily.The girls have a huge wealth of resources for us in this episode!- Download the Two Raw Sisters App on App Store or Google Play- Redeem code PROCESS at the paywall for 1 month free! Find the girls on Instagram here.Head to their website and grab a few free recipes! Purchase some of their incredible cookbooks here. Find Process the Podcast on Instagram here. Find your host Arielle Thomas on Instagram here. Subscribe to Process to make sure you don't miss an episode! See you next Sunday xx Hosted on Acast. See acast.com/privacy for more information.

    The Rise of Portfolio Careers: Embracing Diversity with a New Career Perspective

    Play Episode Listen Later Dec 29, 2024 74:07


    In this conversation, Arielle Thomas and Anna Mackenzie explore the concept of career frameworks, contrasting the 'architect' approach with the 'archaeologist' mindset. They discuss the significance of portfolio careers, the shame associated with diverse career paths, especially as creatives, and the importance of embracing a multifaceted professional identity. Anna shares her journey of committing to writing and the transformative power of habits over rigid goals. The discussion also delves into managing capacity and client work in a portfolio career, emphasising the need for flexibility and self-expression. In this conversation, Arielle Thomas discusses the intricacies of managing time and billable hours in her business, highlighting the importance of tracking tasks to understand capacity. Anna and Arielle reflect on the significance of gut instincts in decision-making, especially when balancing opportunities and focus on business growth. Arielle shares her journey of going all in with her podcast, nods to Anna's newfound power of writing, building a personal brand, and the challenges of authenticity and vulnerability in personal branding. She addresses misconceptions about portfolio careers and the evolving nature of work in the modern landscape. It is a super inspiring episode for our Process audience and one that has helped our team while we each navigate creative careers.Follow Anna on Substack here. Find Anna on Instagram here.Find your host Arielle on Instagram here. Follow us at Process on Instagram here. Please hit that subscribe button, and leave us a review! We need all the love we can get while we grow this small and independent podcast.See you next Sunday. Hosted on Acast. See acast.com/privacy for more information.

    Petit: Nothing changes if nothing changes

    Play Episode Listen Later Dec 22, 2024 43:46


    In this episode of Process the Podcast, host Arielle Thomas reflects on her journey throughout 2024, discussing personal growth, the challenges and all the changes. She emphasises the importance of self-awareness, building a supportive team, and maintaining a healthy lifestyle. Arielle shares her aspirations for 2025, including enhancing her relationships, staying informed about global economics, and positioning herself as a trusted figure in the industry. The episode concludes with a call to action for listeners to consider their goals and the changes needed to achieve them.In this episode, Arielle mentions books: Steven Bartlett's 33 Laws of Business and LifeIf you loved this episode, please share it with a friend and subscribe so you don't miss an episode. Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next Sunday!Don't mind this little bunch of keywords being placed here to help our SEO ;)Arielle Thomas, Process the Podcast, personal growth, Australian fashion industry, podcasting, team building, health, self-awareness, Cinema Thom, 2025 goals. Hosted on Acast. See acast.com/privacy for more information.

    Become Fully Booked: Olivia Bossert's Photography Success Blueprint

    Play Episode Listen Later Dec 15, 2024 57:01


    In this conversation, viral photographer and educator Olivia Bossert shares her photography journey, emphasising the importance of self-education and passion. She discusses the art of pitching and networking, highlighting strategies for maintaining client relationships and the significance of regular updates. The conversation also covers the importance of creating and presenting work, understanding the pitching calendar, and the concept of reverse engineering projects to align with desired brands. Finally, Olivia provides insights into estimates and setting rates, stressing the need for clear communication with clients. Arielle shares her experiences balancing her film career with her passion for teaching, highlighting both challenges and rewards. Olivia also talks about her current transformation in her work, the challenges of expanding her reach globally, and the importance of maintaining client relationships during transitions. Finally, she offers valuable tips for effective pitching and outlines her educational offerings for aspiring photographers.Olivia shares so much on her website here. Sign up for Olivia's template to calculate your pricing here. Find Olivia's education Instagram here. Find her fashion photography Instagram here. Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

    Growth and Grit: Lessons in longevity with Anna Quan

    Play Episode Listen Later Dec 8, 2024 77:25


    Meet Anna Hoang, the woman behind Anna Quan. In this conversation, Anna discusses her unique perspective on life and business, touching on personal choice, self-criticism, and the journey of building her fashion label, Anna Quan. She reflects on the importance of seeing things through one's own lens, the challenges of entrepreneurship, and the significance of resilience and personal growth in the face of adversity. Anna shares insights into the fashion industry, the evolution of her brand, and the lessons learned along the way, emphasising the need for introspection, and the courage to trust oneself in business decisions. and hiring individuals who genuinely care. She reflects on her experiences in building a lean team, engaging with customers, and navigating industry opinions, particularly about the significance of Fashion Week for brand credibility. The conversation also touches on the economic impact of fashion the evolving landscape of the industry and what could happen to Australian Fashion Week. Find the Anna Quan label here. Find Anna Hoang on Instagram here.Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next Sunday xx Hosted on Acast. See acast.com/privacy for more information.

    Burning the blueprint with Sara Crampton of The Undone

    Play Episode Listen Later Dec 1, 2024 65:57


    In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce strategy. Sara discusses the evolution of her business model, focusing on the integration of e-commerce and editorial content. She emphasises the importance of trust in brand partnerships and the need for empathy in understanding customer challenges. Sara shares her journey of navigating business difficulties, the shift towards a new affiliate marketing model, and her personal growth as the leader of her business to "save the ship" that is The Undone Store. The conversation highlights the significance of adapting to market changes while maintaining a strong customer connection with all her plans for the next iteration, evolution or whatever you want to call it. We can't wait to explore everything to come for the next chapter of The Undone. We're in awe of Sara and the bravery she's mustered up during Australia's retail recession. Ultimately, nothing changes if nothing changes!To follow Sara online, visit her own profile (@Harperandharley) on Instagram here.Visit The Undone Store on Instagram here.Sign up the their newsletter and watch the new Undone 2.0 unfold here.Follow your host Arielle Thomas on Instagram here.Follow Process the Podcast on Instagram here!Subscribe to Process wherever you get your podcasts, and don't miss an episode.See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Selling your services 101 with Harry Johns

    Play Episode Listen Later Nov 24, 2024 58:43


    In this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust with clients while addressing the challenges of navigating rejection in the sales landscape. In this conversation, Harry discusses the importance of handling rejection effectively, the strategies for closing deals, and the significance of personal branding for freelancers. They also explore the impact of AI and automation on the sales industry and share insights on managing workload and capacity. Arielle also outlines the vision for her podcast as a platform for creative professionals.All the tools Harry mentions below -Widget 1: Skrapp Widget 2: ChromeWidget 3: Apolloand Salesloft.Follow Harry on LinkedIn here. Follow Process the Podcast on Instagram here. Follow your host Arielle on Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    Petit: Growth and Gratitude

    Play Episode Listen Later Nov 17, 2024 27:29


    In this episode, Arielle Thomas shares her recent experiences and personal growth journey, reflecting on her decision to focus on self-care and sobriety, sacrifice profit, and go all in on this podcast. She discusses the importance of building a strong team for her podcast and production company, navigating financial challenges, and embracing creativity. Arielle emphasises the significance of community engagement and looks forward to future plans for the podcast, including international guests and new content.Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Lessons from PR Royalty Nikki Andrews of NAC, from 25 years of Business

    Play Episode Listen Later Nov 12, 2024 69:42


    In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities presented by digital transformation, the significance of building genuine relationships in PR, and the strategies for sustainable growth and client acquisition. Nikki shares her insights on maintaining a family-oriented culture within her agency and the balance between personal ambition and professional success.With clients like Australian Fashion Week, Calvin Klein, Seafolly and Tommy Hilfiger, Nikki Andrews and NAC Media Group are iconic in the Australian PR landscape. We were so lucky to spend time with Nikki! Find NAC Media Group online here.Or visit their Instagram here. Find us on Instagram for Process the Podcast here.Find your host, Arielle Thomas on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Layers, stories and creative direction with genius fashion and lifestyle Creative Director, Bruna Volpi

    Play Episode Listen Later Nov 3, 2024 70:25


    In this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding and the significance of connecting with audiences through layered narratives. She shares insights on overcoming self-doubt and imposter syndrome, particularly in high-stakes projects. Arielle also expresses her mission to empower individuals, especially women, to feel beautiful through her work, highlighting the significance of Australian identity in her creative endeavours. We pull back the curtain and discuss creative concepts for Australian brands like Deering, Sir the Label and Ikkari.Head over to the Process Instagram to watch several supporting visuals for this episode. Find Bruna's portfolio on The Artist Group's website here. Find your host Arielle Thomas on Instagram here. And join our new Facebook group, Process Uncut here! Head to the Cinema Thom website to never miss a social or trending update! See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Gemma Dimond's pathway to endless opportunities

    Play Episode Listen Later Oct 27, 2024 41:50


    In this conversation, Arielle Thomas and Gemma Dimond explore the nuances of a creative strategy, career transitions, and the evolving landscape of content creation. They discuss the importance of having a flexible strategy, the challenges and opportunities in the beauty industry, and the significance of setting boundaries in a digital world. Gemma shares her journey from fashion writing to becoming a prominent voice in beauty commentary, emphasising the organic nature of her career growth. As Process grows, Arielle is striving to work through her own strategy as a director, social strategist and podcaster. Find Gemma on Instagram here.Find Gemma on Tik Tok here. Find your host Arielle on Instagram here. Follow us on Process the Podcast's Instagram here. Find us on Tik Tok here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Petit: The industry is changing, money chats, and answering your questions!

    Play Episode Listen Later Oct 20, 2024 44:30


    In this episode of Process the Podcast, host Arielle Thomas discusses her journey as a motion director. social strategist and the evolution of the industry in the current economic client. She has never been so vulnerable! She shares insights on navigating industry changes, the significance of relationships in production, and her commitment to empowering small businesses through education. Arielle also delves into financial management for creatives, networking strategies, and maximising content shoot investments, all while emphasising the value of artist integrity and collaboration. If you loved the sound of the course, head to cinemathom.com/learn and sign up for the waitlist. Learn more about Arielle's personal banking via Up here. Follow Process the Podcast on Instagram here. Follow your host, Arielle on Instagram here. Keep your eyes peeled on our socials for our upcoming Facebook group Process Uncut

    Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope

    Play Episode Listen Later Oct 12, 2024 100:39


    From Arielle:To the version of me who launched this podcast in 2022, and the version who went all in on it in February of this year... thank you for sticking it out.You get to sit down with the people you admire the most, people are saying yes, you're doing it. To anyone who wants to give up and throw the towel in, keep going. It will happen, your projects deserve to be seen and loved, keep going xx--In this episode, Arielle Thomas and Jasmine Dowling explore the intricacies of creativity, the importance of boundaries, and the balance between client work and personal projects. They delve into how childhood experiences shape artistic perspectives, the significance of a conducive environment for creativity, and the pressures of maintaining originality in a fast-paced digital landscape. The girls delve into the joy of experimentation and the strategic approach to releasing creative work, emphasising the need for authenticity and personal expression in the creative process. The girls discuss the intricacies of Jasmine's creative process, discussing the balance between personal vision and external constraints The dialogue also touches on personal growth, aspirations for the future, and the complexities of navigating a creative career while staying true to oneself. Topics of motherhood, happiness, money and more!Learn about our new content course 'Your Content Comeback' click here. Perfect for business owners who want to blow up their socials! At the start of this episode, we mention another podcast, Offline by Alison Rice. Head there to hear about the hand lettering debacle.Find Jasmine on Instagram here.Find Jasmine on Tik Tok here.Find your host, Arielle on Instagram here.Follow Process the Podcast on Instagram here.AND of course, hit that subscribe button!See you next Sunday xSome internet things - ignore these: creativity, boundaries, personal projects, client work, childhood influences, creative process, experimentation, video production, artistic expression, social media, creative process, personal work, craftsmanship, influencer culture, photography, self-expression, creative constraints, mental health, artistic vision, content creation, pitching, media creativity, client work, personal projects, authenticity, consumerism, creative partnerships, financial independence, personal growth, work-life balance Hosted on Acast. See acast.com/privacy for more information.

    How to market your creative business with coach Kelsey McCormick

    Play Episode Listen Later Oct 6, 2024 45:35


    In this episode, Arielle Thomas speaks with Kelsey McCormick about the importance of marketing for creatives and small businesses. They discuss Kelsey's journey from the music industry to becoming a creative coach, the significance of having a marketing plan, and strategies for launching offers. Kelsey shares insights on building a waitlist, engaging with audiences, and adapting marketing strategies for different industries. The conversation emphasises the need for feedback and the importance of nurturing relationships with potential clients.Learn more about Arielle's TikTok course in the making at cinemathom.com/learn.Learn more about Kelsey and her business Coming Up Roses. Find Kelsey on Instagram here. Find Process the Podcast on Instagram here. Find your host Arielle on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Steph Taylor of Swisse has the the courage to flip everything on it's head

    Play Episode Listen Later Sep 29, 2024 49:54


    In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backlash. The conversation also touches on the significance of building long-term relationships with influencers, measuring ROI in creative campaigns, and the vibrant culture at Swiss. Steph emphasises the need for creativity and innovation in marketing, as well as the balance between humour and seriousness in brand messaging. The girls comb through their always evolving relationship with the Inspired Unemployed, their adventures in Paris and the power of perception for a particular video with Aussie Olympian Ray Gun. To learn more about Stephanie Taylor find her Linked In here. Visit Swisse on Instagram here.Visit Swisse on Tik Tok here. Explore the collab with the Inspired Unemployed here.Find Process the Podcast on Instagram here.Find your host Arielle on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Behind SIR 2.0: The Founders' Vision for their next era

    Play Episode Listen Later Sep 21, 2024 89:42


    In this engaging conversation, Arielle Thomas interviews Sophie Coote and Nikki Campbell, the founders of the fashion brand SIR. They discuss the inception of their brand, the creative process behind their collections, and the importance of community and collaboration. The founders share their journey from a small startup to a growing brand, emphasising the challenges and triumphs they faced along the way. They also touch on their future goals, including international expansion and the evolution of their brand identity.It was so inspiring to hear how the girls have been laying foundations this year. While marking their 10 years of business for SIR, the girls pull apart photoshoots and share their unique creative process. Find SIR online here Find SIR on Instagram here. Find your host Arielle on Instagram here. Follow Process the Podcast on Instagram here. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

    Creative Power: Yasmin Suteja on Storytelling and Ethical Influence

    Play Episode Listen Later Sep 15, 2024 80:44


    Learn more about this episode's partner Safety Wing here! In this episode, Arielle Thomas engages in a deep conversation with Yasmin Suteja, exploring her career journey from being a driving force behind Culture Machine to becoming a director. They discuss the challenges of navigating the creative industry as female directors, the importance of community building, and the ethical dilemmas faced in influencer marketing. Yasmin shares her insights on the power dynamics in storytelling, the significance of networking, and the complexities of using personal narratives in her work. The conversation also touches on the evolving landscape of social media and its impact on creative careers.Learn more about Yasmin via her Instagram here. Learn more about her work as a director here.Learn more about your host Arielle Thomas here. Learn more about her work and Cinema Thom here. Visit us on Process the Podcast's Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Petit: Production and preparation steps to scale Cinema Thom

    Play Episode Listen Later Sep 8, 2024 44:16


    In this episode, Arielle Thomas discusses the process of producing shoots and shares insights on how to systemise and scale production for Cinema Thom. She emphasises the importance of thorough preparation, building relationships with the crew, and putting your best foot forward as something to work with. Arielle also highlights the significance of knowing exactly what you want as a director and effectively communicating that vision to the team. She provides tips on casting, location scouting, and creating call sheets. Arielle concludes by emphasising the value of building a strong network and database of trusted professionals in the Australian industry.Want that Budget/Database Template? Download it here.Follow Process the Podcast on Instagram here.Follow Process the Podcast on TikTok here.Follow your host Arielle Thomas on Instagram here.Follow Cinema Thom while we recalibrate and prepare for a little re-launch here.See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Ceramic Rituals: Forming Everyday Magic with Kemma's Mugs & Matcha

    Play Episode Listen Later Aug 31, 2024 65:55


    In this episode, Arielle Thomas interviews Emma Kaye, also known as Kemma, a viral Instagram ceramicist. They discuss Emma's journey from law school to becoming a successful ceramic artist, the challenges of keeping up with demand, and the evolution of her business. Emma shares her passion for creating art and the joy it brings to her and her customers. They also talk about the introduction of matcha to her business and the importance of incorporating rituals and self-care into daily life. Kemma discusses her journey of sourcing and testing matcha, partnering with a Japanese farm, and creating a slow and intentional business. She emphasises the importance of finding the right matcha and working with a farm that has a long history of matcha production.Kemma shares the positive feedback she has received from customers and the joy she finds in creating products that make people feel great. She also talks about her content creation process on Instagram, TikTok, and YouTube, and how she balances her creative work with the business side of Kemma. She reflects on the value of support from friends and the inspiration she finds in travel and artist residencies. She shares her plans for the future, including launching more art prints and continuing to make everyday moments more special.To learn more about Kemma and shop her pieces, find her Instagram here.Find her website here.Find your host, Arielle Thomas on Instagram here.Learn more about the production company Cinema Thom here.See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Petit: I'm stuck and I've got to make a change

    Play Episode Listen Later Aug 26, 2024 23:07


    In this episode, the host, Arielle Thomas, discusses her struggle with confidence and selling herself and her work. She talks about the challenges she faces in pitching and signing new clients recently, especially in the current economic climate. She shares the goal of making her podcast the biggest creative podcast in Australia and building her production company, Cinema Thom, into a profitable business. She also mentions working on a course to teach others how to sell and build their businesses with video. Arielle expresses her uncertainty and the need for self-work to overcome her insecurities and navigate her multi-faceted career.Honest and raw as a creative business owner, hopefully, this episode will make our audience feel less alone. Find Process the Podcast on Instagram here. Find Process the Podcast on TikTok here. Find your host, Arielle Thomas on Instagram here. Find your host Arielle Thomas on Tik Tok here. Hosted on Acast. See acast.com/privacy for more information.

    Curing loneliness with curated events: Club Sup's Sophie McIntyre

    Play Episode Listen Later Aug 17, 2024 70:48


    Club Sub is a supper club that focuses on creating a community and helping people make friends. It offers various events such as book swaps, lunch clubs, and brand events. The goal is to provide a space where people can connect and feel supported. The founder, Sophie McIntyre, started Club Sub after realising the importance of fostering friendships and their impact on one's life. The brand is built around creating a homey and nostalgic atmosphere, with shared plates and a focus on community. Building strong relationships with restaurants is important to maintain consistency and a sense of belonging. Sophie shares her vision of creating inclusive spaces where people can come together, make new friends, and have memorable experiences. Club Sup also collaborates with brands to develop branded events that align with their values and provide unique experiences for their communities. The ultimate goal is to expand nationally and create a membership-based community that offers access to exclusive events and supports local businesses. Thank you for your service Sophie! To learn more about Club Sup, check them out online here. Find Club Sup on Instagram here. Find your host Arielle Thomas on Instagram here. Follow Process the Podcast on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Tiny Disco's Chelsea Morley on the cost of Creativity: Highs, Lows, Business, and Self-Neglect

    Play Episode Listen Later Aug 11, 2024 101:51


    The conversation between Arielle Thomas and Chelsea Morley explores their experiences as competitors in the video production industry and their journeys as women in business. They discuss their similar aesthetics and their challenges in a small market with limited resources. Chelsea delves into her career path, from working in TV to starting their own video production company. They share their experiences with burnout and the importance of taking time for self-care. The conversation highlights the complexities of running a business and the emotional toll it can take. Chelsea discusses her personal journey of neglecting herself while building her business, the importance of healing trauma while growing a business, the value of learning from hard jobs and gaining experience, the need for young team members to be hungry and willing to learn, the importance of cash flow and financial diligence in running a business, the shift in Tiny Disco's business model, the process of receiving briefs and the creative process, and the focus on storytelling rather than tracking the success of the work. In this final part of the conversation, Arielle discusses the importance of understanding the economics of a product and consumer behaviour when creating content. She also talks about the need to speak the language of clients and mirror their goals in order to sell effectively. Arielle reflects on the ethics of selling and how she reconciles it with her love for the craft. Chelsea shares insights into the creative process at Tiny Disco and the shift from being a production-focused agency to a creative agency. She emphasises the importance of trust and delegation in allowing her team to take on more creative responsibilities. She also discusses the future of the industry, including her point of view on the decline of phone footage for brands and the increasing demand for visually branded content on social media.In this episode, Chelsea shares her experience with mental health. If you, or someone you know is struggling please use the the Beyond Blue resources. Call their hotline on 1300 224 636 or via the Beyond Blue web chat. Books and products mentioned in this episode: Period Power: https://amzn.to/3WVg3TrAnd Arielle's new favourite camera, the Canon R50: https://amzn.to/3SLlZMlTo learn more about Chelsea, head to her Instagram here. To learn more about Tiny Disco, find them here. To learn more about your host Arielle, find her here. To get your daily dose of Process the Podcast, find us here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Petit: It's not just who you know... it's who trust you. An AMA with Kiara from my team!

    Play Episode Listen Later Aug 4, 2024 53:05


    In this conversation, Arielle and Kiara discuss various topics related to their work and the industry. As Thom's newest hire, the creative industry is the Wild West for newcomers when working out things like how to make money and how to sustain clients. They talk about the tender process for acquiring clients, the importance of trust in building relationships, and the role of case studies in proving trustworthiness. They also discuss the balance between personal time and work time, and how they set boundaries to maintain that balance. Time blocking is a big one for Arielle. They also talk about the pressure of running a business and the value of case studies in proving the worth of their work. Arielle serves as a mentor to Kiara, guiding her in her career and we hope it helps you too! This chat references Sophia Athas's episode, where we talk all things Hatrik House! Find it here. Find Process the Podcast on Instagram here.Find your host Arielle on Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    Ready for Takeoff: Michelle Banares' Guide to Content Creation

    Play Episode Listen Later Jul 27, 2024 103:37


    Michelle Banares discusses her career as an interior designer, content creator, and former band member (that last one is a joke). She talks about her love for hobbies and her diverse range of interests. Michelle also shares her experience of moving from Sydney to Melbourne during the COVID-19 lockdown and the impact it had on her to go all in. She discusses the challenges of being a content creator and the pressure to curate a polished image on social media. Michelle also talks about her plans for an interview series and her approach to planning and executing content shoots. Michelle discusses her thoughts on TikTok and her upcoming trip to Copenhagen for Fashion Week. She talks about her experience writing articles and doing TikTok interviews for Fashion Journal. Michelle also shares her plans for the future, including her interest in interior design and consulting. She reflects on the pressure and challenges of being a creator and the importance of staying true to oneself. In this final part of the conversation, Arielle and Michelle discuss monetising Substack, upcoming changes to Instagram, the importance of the save section, their relationships with their parents, and their collaboration with other creators. They also talk about photography techniques and the challenges of people-pleasing in the creator space.Check out Michelle Banares on Instagram here. Check out all her content creator equipment and gear list here. Check out the Process the Podcast Instagram here. And check out your host Arielle Thomas's Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    Edward Woodley on the power of partnership across creativity, exhibiting and existing in the art world today

    Play Episode Listen Later Jul 13, 2024 73:12


    In this episode, Arielle sits down with artist Edward Woodley, the co-founder of China Heights. They discuss the evolution of the gallery and his role as a gallery director. He talks about the importance of partnerships and the benefits of working with a business-savvy partner. Eddie also shares his multidisciplinary approach to art and his childhood growing up in a creative environment. He explains how China Heights started as a collective and transformed into a gallery and the challenges and successes they've experienced over the years. Edward discusses the gallery's representation of artists and the criteria they look for in selecting artists to work with. He also touches on their partnerships with other businesses, such as Paramount House and an upcoming project in Taylor Square. China Heights is a gallery that aims to change the traditional gallery model by fostering a partnership between the artist and the gallery. They prioritise open dialogue and collaboration, treating the relationship as a partnership rather than a hierarchical structure. The gallery focuses on showcasing a diverse range of artists and their work, with an emphasis on supporting and developing the artist's career. They also work on various projects, including collaborations with brands and hotels to integrate art into different spaces. The gallery encourages artists to use social media as a tool to showcase their work and build a community. Patience and consistency are key in the art world, and artists should focus on creating meaningful work rather than seeking immediate success. To learn more about China Heights, head to their website here. Visit China Heights on Instagram here. Learn more about Edward's own work here. Follow your host Arielle on Instagram here. Follow Process the Podcast on Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    Evolving, adapting and yapping with iconic photographer Hannah Scott-Stevenson

    Play Episode Listen Later Jul 7, 2024 111:42


    In this conversation, Arielle Thomas interviews the iconic Sydney photographer Hannah Scott-Stevenson. They discuss Hannah's journey into photography, her influences, and her experiences working in New York. They touch on the importance of finding one's own style and the role of luck and hard work in a successful career. The conversation highlights the support of family and loved ones and the opportunities that arise from being in the right place at the right time. She reflects on her personal growth and rediscovering her creative process after becoming a mother. She also talks about the challenges of balancing creativity and client expectations in the advertising industry. She discusses her gear preferences and the shift in the editorial landscape towards branded stories. In this final part of the conversation, Arielle and Hannah discuss the challenges and rewards of working in the fashion industry. They talk about the limitations of shooting for fashion magazines and the importance of personal creative projects. They also touch on the fun and freedom of working on music videos and the importance of building rapport with talent. They discuss the realities of the industry, including the high cost of living and the need to balance personal and commercial work. They also reflect on the process of looking back at their own work and the self-doubt that comes with being creative. Overall, they emphasise the importance of prioritising and finding joy in the creative process.Find Hannah on Instagram here. Find Process the Podcast on Instagram here. Find your host, Arielle on Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    "I can do it better" with content creator Elodie Russell

    Play Episode Listen Later Jun 30, 2024 64:22


    Elodie Russell is a content creator shooting fashion pieces on herself for the biggest luxury brands in the world. In this episode we unpack her journey from being a model to becoming a content creator and working with high-end brands. She talks about her experiences in the fashion industry, including traveling overseas for modelling gigs and participating in fashion weeks. Elodie emphasises the importance of standing out as a content creator and finding your own style. She also shares her insights on the financial aspects of working with different brands and the challenges of balancing creativity and professionalism. Elodie shares her tips for shooting content, including using a tripod and finding unique locations. There is so much content creation advice in this episode, we hope you love it! Find Elodie Russell on Instagram here. Find Elodie on Tik Tok here.Follow Process the Podcast on Instagram here. Hit that subscribe button :)See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    The lessons I've learned from 50 episodes

    Play Episode Listen Later Jun 23, 2024 28:58


    In this episode, I reflect on the lessons I've learned from doing 50 episodes of this podcast, Process! I discuss the challenges of committing to a hobby and the discipline required to produce content consistently. I emphasise the importance of being authentic and creating a comfortable environment for guests. I also explore a low-key identity crisis that can arise when transitioning from one role to another. I highlight the power of asking for what you want and the positive impact of consistency on the relationship with myself. Overall, I'm here to express gratitude for the support and I'm looking forward to the next 50 episodes! Follow me on Instagram here. Follow Process on Instagram here. See you next Sunday! Arielle Hosted on Acast. See acast.com/privacy for more information.

    Bridie Gilbert on the ever-evolving balance of creativity vs. commercial

    Play Episode Listen Later Jun 16, 2024 79:25


    In this episode of Process, Bridie Gilbert discusses her work as a fashion editor and stylist, reflecting on her time at Russh magazine and her current freelance career. She talks about the influence of independent magazines like Russh on her style and creative identity. She also discusses the changes in the industry, including the shift towards native content and the involvement of advertisers in the creative process. Bridie shares insights into her process for shoots, highlighting the importance of trust and creative freedom. We discuss Bridie's career journey, her approach to styling, the importance of trust and collaboration, and the challenges of curating a personal aesthetic. Bridie also shares her thoughts on the fashion industry, the role of a fashion editor, and the future of print magazines. She emphasises the need for originality and meaningful work, and the importance of letting things come to you rather than forcing them.Within the episode Bridie mentions Print Magazine, Gentlewoman and Harper's Bazaar France.Find Bridie on Instagram here. Find your host, Arielle on Instagram here. Find our podcast Process, on Instagram here. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

    Emma Mulholland's next chapter

    Play Episode Listen Later Jun 9, 2024 51:32


    Emma Mulholland, the founder of the fashion brand Holiday, discusses her journey in the fashion industry and the evolution of her brand. She talks about her childhood growing up in coastal Australia and her early interest in fashion. Emma shares her experience of starting her label and the challenges she faced. She also discusses the unique aesthetic of Holiday, which is influenced by surf-wear culture and aims to bring the carefree feeling of a holiday into everyday wear. Emma emphasises the importance of community and collaboration in her brand, and how she has cultivated a sense of family among her friends and supporters. She also talks about the growth and maturity of the brand, while still maintaining its playful and fun identity. We discuss her experience with Fashion Week and the inspiration behind her brand, Emma on Holiday. She talks about staying true to her brand identity and the challenges of navigating trends. Find Em on Holiday here. Find you host, Arielle Thomas here. Find Process the Podcast on Insta here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    The business of magazines with Katarina Kroslakova

    Play Episode Listen Later Jun 2, 2024 74:44


    In this episode, I sit down with the editor & publisher of T Magazine and soon-to-be publisher of Cosmopolitan Australia Katarina Kroslakova. She shares her journey in the publishing industry and the challenges she faced. She discusses the process of starting her own magazine, the financial aspects of publishing, and the importance of having a strong team. Katarina also talks about the high standards she sets for her publications and the importance of attention to detail. She emphasises the need for constant learning and staying ahead of the curve in the industry. She shares her approach to curating content and pitching ideas, highlighting the importance of being unique and confident in your product. We discuss the launch of Cosmo and the success they have seen with advertisers. She emphasises the importance of having a strong commercial team and the value they bring to a business. We talk about their unique, off-circuit approach to selecting cover stars for TMAG and the importance of being unpredictable and surprising. Of course, as a publisher, I asked her thoughts on Australian media, TikTok, and podcasting, and discussed the plans for T Magazine and Cosmo ahead of its launch in the coming months.Visit T Magazine on social here.Visit KK on social here. Visit the upcoming socials of Cosmo Australia here. Find Process the Podcast on Instagram here. Find Process the Podcast on Tik Tok here. Find your host Arielle on Instagram here. Visit Cinema Thom here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    En Gold's Steff Ball on ancient craftsmanship in a modern interiors world

    Play Episode Listen Later May 25, 2024 83:08


    In this episode, Steffanie Ball, founder and CEO of En Gold shares the journey of her business. She starting by sourcing vintage pieces on Facebook marketplace to designing her own collections, sold internationally. She explains how she discovered a gap in the market for unique and affordable furniture in Australia, which led her to start an Instagram account and eventually launch En Gold. We discussed the challenges she faced in sourcing and manufacturing her products, including finding a stonemason to make marble plinths and navigating the production process in China. She also highlights the importance of embracing imperfections and the philosophy of Wabi Sabi in her designs. En Gold is a furniture brand that specialises in handcrafted pieces made from native materials in the Philippines. The founder, Arielle Thomas, moved her family to the Philippines to be closer to the craft and ensure the pieces were made with justice. The brand's range includes Dali collections made from native timbers, seagrass, and rattan. The craft in the Philippines is untouched by technology, with everything being done manually. The process of creating En Gold's furniture involves hand braiding, hand weaving, hand sanding, hand painting, and screen printing. The brand also uses fossil stone, which is a soft and porous stone that is carved into tiles and used in their furniture.Find En Gold here. Find them on Instagram here. Find your host Arielle on Instagram here. And find us at Process in Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

    Petit: A creative's winning formula = Patience + persistence

    Play Episode Listen Later May 19, 2024 21:48


    In this episode, Arielle discusses the importance of patience and shares her journey in building her podcast. She explores the definition of patience according to Stoicism and identifies triggers that make her impatient. Arielle emphasizes the need to focus on the present moment and its challenges, as well as the importance of self-awareness and self-acceptance. She also discusses the role of curiosity and ambition in her career choices and highlights the value of gratitude and building relationships. Arielle provides strategies for improving patience, such as focusing on personal growth, identifying strengths, and setting realistic goals.Also promised, are some very cute mood boards! Head to cinemathom.com/podcast and follow the prompts to our Dropbox folder. Follow Process the Podcast on Instagram here. Follow Process the Podcast on Tik Tok here. Follow your host, Arielle on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

    Sustainability, evolution and the our responsibility to the planet with Bassike's Mary Lou Ryan

    Play Episode Listen Later May 11, 2024 62:19


    Mary Lou Ryan, also known as just Lou, shares her role as co-founder and director of supply chain and sustainability at Bassike. She explains how the COVID-19 pandemic prompted the company to reflect on its business and consider its future direction. Lou shares her passion for sustainability and responsible business practices, particularly in the fashion industry. She discusses the challenges of implementing sustainable practices, such as reducing waste and choosing low-impact materials. Lou also emphasises the importance of partnerships and continuous improvement in driving positive change. Bassike is focused on balancing creativity and commercial needs, with a push and pull between the two. They value customer feedback and use it to inform their product development. In recent years, they have shifted to a more flexible and responsive approach, with quicker time-to-market and reduced seasonal collections. Local manufacturing is important to them as it allows them to quickly respond to customer needs. The brand's DNA is centred around oversized, relaxed, and comfortable silhouettes. They prioritise sustainability and being good citizens of the world. Bassike aims to stay authentic to their brand DNA as it evolves and expand globally in the coming years. If you loved this chat, please hit subscribe and follow us on socials! Follow Process the Podcast on Instagram here. Follow Process the Podcast on Tik Tok here. Follow your host Arielle Thomas on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

    Building Baina with CEO & Creative Director Bailey Meredith

    Play Episode Listen Later May 4, 2024 78:10


    Baina is a brand that celebrates bathing and the routine of bathing. In this interview, I sit down with Bailey Meredith, Co-founder, CEO and Creative Director of Baina, based out of Sydney. Bailey and her childhood friend, Anna, set out with the idea of creating a business in the homeware space that focused on a product that didn't have a size curve, had no seasonality, and was gender-neutral. They landed on towels as their product and have worked with the same manufacturer in Portugal since the beginning. Baina has built a strong brand reputation through its connection with customers, and their focus on quality and design, transparency and authenticity. This self-funded brand takes a considered approach to growth, ensuring they can support and sustain it. We pull apart her shoots, and hear about the upcoming growth of the brand and Bailey's way of creating one of the most visually sought-after brands on the market. Find Baina on Instagram here. Find your host Arielle on Instagram here.Find Process the Podcast on Instagram here.Find Process the Podcast on Tik Tok here.Find Process the Podcast on Youtube here.See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

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