The Business of Podcasting Podcast

Has your podcast become a chore for you lately? Do you feel demotivated by your downloads and conversions… and second-guess if your show is worth all the effort? If you answered yes, then now is the perfect opportunity for you to ask this crucial question: Should I continue, pivot, or stop my podcast? There’s no one-size-fits-all approach to this dilemma, so we dedicated an entire episode to help you determine what’s right for your podcast. Today, we talk about the importance of regularly evaluating your podcast even when it’s doing well, and which metrics to keep track of. Plus, we guide you through the steps you need to take after making a decision based on your assessment. Is your podcast still worth the effort? Tune in to find out. Episode Highlights: Welcome to The Business of Podcasting! [00:00] The question ALL podcasters need to regularly ask [01:58] Why podcasters avoid asking whether they should stop, pivot, or continue [05:47] Why Charley and Grant decided to stop their first podcasts [08:36] Different ways to pivot a podcast [13:02] When to attempt another pivot after doing one [18:06] Should you delete your podcast after deciding to stop? [21:10] Metrics to track to see if you should continue your podcast [25:08] How to know what type of pivot fits your podcast [28:53] How to know if you should stop your podcast [34:34] Biggest takeaways from the episode [37:55] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Resource Links: Valher Media Website (https://www.valhermedia.com/) Free podcasting resources (https://www.valhermedia.com/resources) Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) SuperFastBusiness Coaching With James Schramko (https://www.superfastbusiness.com/list-all/) Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

We’ve heard so many podcasters say “I’m in this for the long game,” only for their show to fizzle out in about a year. But in most cases, it isn’t their commitment that’s causing this problem. The main reason this happens is that they never find the right balance between growth and conversions. Focus too much on views and downloads and you’ll end up pulling the plug for lack of ROI. But sell too hard to your audience and they’ll eventually stop consuming your content. To make sure your podcast is built to last, we reveal the secrets for a perfect growth and conversion balance in this week’s episode! We also impart the best ways you can implement strategies and tactics to improve your efforts on both camps. If you want a sustainable and profitable podcast, then make sure to tune in to the whole episode. Episode Highlights: Welcome to The Business of Podcasting! [00:00] Differentiating podcast growth vs conversion [01:55] Commons reasons for growth and conversion imbalance [06:16] Why podcasters give up before seeing returns [10:09] A podcast with the right balance between growth and conversion [13:16] Why generating revenue from sponsorships is extremely difficult [16:26] How to achieve the perfect balance between growth and conversion [18:57] Making your offer less about you and more about your audience [23:53] Are you pitching too hard in your podcast? [27:24] The risks of growth and conversion imbalance [29:57] Actionable steps for improving your growth and conversion balance [32:20] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Resource Links: Valher Media Website (https://www.valhermedia.com/) Free podcasting resources (https://www.valhermedia.com/resources) Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) SuperFastBusiness Coaching With James Schramko (https://www.superfastbusiness.com/list-all/) Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Here’s a hard, but necessary pill podcasters must swallow: Putting in maximum effort towards your podcast doesn’t automatically equate to reaping the desired results. Especially if you’re executing tactics or activities against the wrong strategy. Frankly, you can be rubbish at tactics but still have a successful podcast—if you’ve got your strategy down pat. But of course, you’ll get much better results if both are aligned. And that’s exactly what we’ll dive into in today’s episode. We teach you the difference between strategies and tactics, how to know if you’ve been executing the wrong strategy, and how to find the right strategy for your podcast. Want to make sure all your hard work translates to results? Press play now. Episode Highlights: Welcome to the Business of Podcasting! [00:00] The difference between strategy and tactics [01:53] Why so many podcasts are strategically misaligned [04:33] Example of a strategically AND tactically great podcast [09:23] Common strategic mistake #1: Focusing on vanity metrics [15:48] Common strategic mistake #2: Not matching content with goals [19:36] Tactical gaps most podcasters leave unfilled [23:39] How to self-audit your podcast [28:15] Essential advice for anyone starting a podcast [36:04] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Resource Links: Valher Media Website (https://www.valhermedia.com/) Free podcasting resources (https://www.valhermedia.com/resources) Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) Coffee Is For Closers (https://omny.fm/shows/coffee-is-for-closers/playlists/podcast) Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

One of the most heated topics in the podcasting community is audio-only vs. video podcasts. This 2022, this should no longer be up for debate! In the past year, we’ve seen people shift from listening to podcasts during their commute to watching videos at home. With this trend set to continue to accelerate, there’s no reason why you shouldn’t make the jump to video. Still not convinced? Let us explain why video podcasting will surpass audio in 2022 and how you can use videos to leverage your podcast growth. We’ll also go over some tips on how to start or shift to video podcasting. If your audio podcast is experiencing stagnant growth or you’re thinking of starting a podcast, then this episode is a must-watch for you. Episode Highlights: What is video podcasting? [01:37] The drivers behind the video podcasting boom [04:09] Why are some podcasters resistant to video? [05:33] How podcast consumption has shifted [07:14] How video podcasting doubles results for only 20% more effort [11:08] The power of short videos for growing your podcast [13:40] Why audio-only podcasts may soon become a thing of the past [18:36] Are there risks in switching to video podcasting? [20:02] Using video to attract AND nurture leads [24:22] How video decreases companies' costs on social media [26:11] Is it even worth starting an audio-only podcast in 2022? [28:38] Tips for video podcast beginners [30:02] 7 biggest video podcasting mistakes to avoid [32:24] Top strategies for boosting video podcast growth [35:39] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) Mind Pump TV (https://www.youtube.com/c/MindPumpTV) Valuetainment (https://www.youtube.com/c/VALUETAINMENT) Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) Learn how to write better titles from my episode with Adil Amarsi (https://www.valhermedia.com/the-business-of-podcasting-ep033-copywriting-pro-reveals-his-secret-to-high-converting-podcast-titles-with-adil-amarsi/) Know where to fish where the ‘fish’ are (https://www.valhermedia.com/the-business-of-podcasting-ep043-its-not-luck-fish-where-the-fish-are/) There’s so much more to podcasting than sitting down and hitting ‘record’. And no… just wanting to do a podcast and ‘having an idea’ aren’t enough either! Regardless of how podcasting has grown in popularity and how saturated it looks, rookie or veteran, everyone has fallen prey to some of its common traps. So what are these traps and how can we avoid them? Today, I’ll be sharing with you my insights and observations on the common mistakes in podcasting (after auditing over 100 shows this year alone), and how you can stop making them! If you’re interested in growing your podcast more effectively, then jump right in, and let’s dig into it! Episode Highlights: A lot of people take a long time to get to the point [02:05] Episodes have poor quality title and descriptions [03:44] Some rely on a “spray and pray” social media promotion method [05:33] There’s no email list collection to support their podcast [07:36] Most believe they are in the top 10% of their niche & have an exceptional show [10:10] Hosts don’t ask the hard questions & don’t have the audience in mind [13:45] The production team has no idea of what is and isn’t working [15:18] Most simply measure their success based on download numbers [16:49] Podcasts need to niche down one more level [18:30] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) YesBoss VA (https://yesbossva.com) YesBoss VA Training (https://yesbossva.com/podcastguest) Getting on podcasts that you want is easier said than done. It’s not just sending out an email or reaching out through social media… You have to be intentional, personable, and be able to provide value to a show’s audience while also letting your expertise shine through... And being a great guest isn’t just about turning up and answering the host’s questions. Today on the podcast, I am joined by Kristin Molenaar, CEO of YesBoss, a digital agency that helps service-based business owners book podcast features for leads. We unpack ideas like how to pitch to become a guest, why it isn’t necessary to be on every social media platform to reach people, and why niching is especially important to gain a raving podcast audience. There’s so much to learn from this episode so jump on in and I’ll see you in the show! Episode Highlights: What is YesBoss VA and what is it all about? [04:03] What’s going on in the podcast and guesting world at the moment? [05:54] How to start finding (and deciding on) shows to send your pitch to [07:58] You don’t have to shoot for the biggest podcast shows to reach more people [13:14] You don’t have to be on every platform to be successful [14:34] Tips on how (and what) to pitch once you’ve found a show to guest on [16:03] Actionable advice provides heaps of value to an audience [18:50] Send personalised, personable emails when pitching [20:14] Balancing your email between sounding self-serving and ‘others-focused’ [22:09] How to go about aligning talking points that meet a show’s goals (and your own) [24:26] Micro-fame: The more niche your show is, the more right-fitting fans stay [27:16] How can you become a great podcast guest? [30:49] Tracking the resulting business from your guestings [36:38] Tips for staying in contact and building relationships with people whose podcast you’ve guested on [41:04] How to know if a podcast episode provided value to your audience [44:11] About our guest Kristin Molenaar is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch the vanity metrics for true connections. She's the CEO of YesBoss, a digital agency that helps service-based business owners book podcast features, so they can generate new leads in just one hour per week. Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristinmolenaar/ If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) "It’s Not Luck… Fish Where the Fish Are" Companion Guide (https://www.valhermedia.com/download/2580/) If you think you can grow your podcast just by sheer luck, I’ve got some news for you… You can’t. Sure, you can sit back and hope for the best, but truly getting your show noticed and heard by the people that matter requires effort, skill, and time. Today’s episode tackles the first steps to making sure your show hits the runway prepped and ready for success... and why it’s very similar to how you think about fishing. So if you have a podcast (or are just starting out), having answers to the why’s, how’s, where’s, and what’s is crucial to starting right. Let’s get into it! Episode Highlights: The idea behind fishing where the fish are [03:30] Know what ‘fish’ (audience) you’re trying to catch [06:35] Defining your audience helps you figure out where to find them [07:35] What equipment do you need to catch ‘fish’ with? [09:58] Hook your audience with the right types of bait [12:03] How do you reel them in skillfully? [13:50] Looking after your audience once they’ve been reeled in [15:55] Measuring and weighing your catch [18:02] Keep a record of what works and what doesn’t [19:20] Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How To Start a Podcast - The Podcast Host (https://www.thepodcasthost.com/planning/how-to-start-a-podcast/) Get your website audited at SEO Leverage (https://seoleverage.com/) Grab a copy of The Erica Framework by Gert Mellak (https://seoleverage.com/books/erica/) If you’ve already been in the podcasting game for quite some time, you’ve probably already asked yourself this: “What do I have to do to rank #1 on Google?” Every podcaster’s dream is to be heard by the 7.5 billion people on the planet—and avoid pouring money down the drain. But if we can’t even get to page one on the search results, how can we expect to get our hands on the traffic that’s just out there for the taking? How do we know that our content is what the audience actually wants? And how intentional should we be with content and SEO to play with the big leagues? Those are just some of the questions we cover today with Gert Mellak from SEOLeverage. From figuring out if SEO can be the only podcast growth rider, to knowing what keywords you can and can’t compete for - we unpack so much in today’s episode. While the saying is true that “content is king”, SEO is the not-so-secret weapon podcasters should be utilising from the start. If you’re ready to rank, tune in and get an introductory lesson on SEO for podcasting! Episode Highlights: All about Gert and SEO Leverage [02:11] Is it possible for SEO to be the only podcast growth driver? [04:56] Does intent on content creation need to change to take advantage of SEO? [06:26] Pick your battles - always know who you can compete with [08:30] Keyword research and niche topics are key to ranking on Google [10:11] How to find out what keywords you can and can’t compete for [13:45] Podcasting for the long game vs buying a domain name with a high authority [16:34] What can podcasters do to appear more on Google searches? [20:47] Google wants to make users happy [23:06] Factors involved in competing for better ranking and visibility [26:58] Is SEO something podcasters can do themselves & what do they need to start? [33:10] What are backlinks and how important are they? [37:16] The most popular way to get backlinks is through guest posting [40:33] What’s the next step for podcasters to help them get ranked? [45:29] All podcasts can be suited for SEO... if every episode is done with intent [51:09] Not all episodes have to be ranked by Google [55:05] SEO is the key to driving traffic to your site [58:05] About our guest With 20 years of experience in SEO, Gert Mellak is the go-to guy in optimising your website to rank better on Google. He is the Founder and CEO of SEOLeverage, specialising in SEO deep dive audits, and high-level SEO consulting. He also offers private coaching and training. He also authored The Erica Framework which offers an in-depth explanation on how you can top the Google search results and get better ROI. If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) podCast411 Website (https://www.podcast411.com) The Feed Podcast (https://thefeed.libsyn.com/) Check out Libsyn (https://www.libsyn.com) Today in iOS Podcast (https://tii.libsyn.com) Podcasting is growing in popularity, and more people have decided they too wanted to have their own show. Most of them start for the fun of it, while others plan on monetising them through ads & sponsorships… And they buy into the idea that ratings, reviews, and episode length factor into their rankings. Well guess what - they don’t! Today’s episode features Rob Walch, 2016 Podcasting Hall of Famer and the VP of Podcaster Relations for Libsyn. It is packed with priceless insights, tips, and strategies (that you’ll most likely not hear from anyone else). It’s definitely time to debunk some of those podcasting myths, learn how to choose your host site better, accurately interpret your data, and figure out what metrics ACTUALLY affect your podcast ranking! There’s so much gold in this episode so tune in and take notes! Episode Highlights: Podcast statistics, Libsyn, and the Spotify vs Apple podcast ‘war’ [02:41] People overplay how big Spotify is (compared to Apple Podcasts) [04:02] The plight of podcasts in the Youtube space [06:20] Optimising your show to have bigger reach on Apple Podcasts [08:13] Ratings and reviews have no bearing on the charts [09:18] Choosing where to host your podcast is CRUCIAL (for very important reasons) [11:53] Privacy concerns with podcast hosting sites sharing your information [17:33] Do the hosting companies know about the audience tracking concern? [20:18] Good and bad applications of tracking audience data (in relation to ads) [22:07] Check your hosting’s policy on data and data sharing [25:56] How is Overcast bringing light to a host’s privacy policies & tracking? [27:49] Most brand sponsors pull back from partnerships due to privacy concerns [29:26] Can having numerous devices contribute to downloads & plays statistics on a single show or episode? [31:20] What qualifies as a new ‘play’ session and is it added to the statistics? [34:08] Defining “downloads” and comparing data with the number of unique IPs [35:37] The ‘preload’ feature inflates podcast download numbers [38:16] Paying ‘click farms’ can get you kicked out of Apple Podcasts [41:28] Debunking some wives’ tales about podcast statistics [42:48] Episode length does nothing to boost your show’s popularity [47:28] How can you measure a show’s success? [49:15] Adapt a hybrid model to monetise your show (if you have a sizeable audience) [53:49] The future of podcasting is mobile... and Google Podcasts’ native app on Android phones [54:32] About our guest Rob Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP of Podcaster Relations for Libsyn. He is Co-Author of “Tricks of the Podcasting Masters”Que 2006, an editor’s pick as a Top10 Reference book for 2006 by Amazon. Rob started podcasting in 2004 as host of the award winning podCast411 podcast, where he interviewed guests such as Quincy Jones, Walt Mossberg & Larry Kudlow. He has consulted on podcasting for Jack Welch, Tim Ferriss, and eBay to name just a few. Follow Rob on Twitter: https://twitter.com/podcast411 Send him an email at: rob@libsyn.com If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) School of Podcasting (http://www.schoolofpodcasting.com) Power of Podcasting Network (www.powerofpodcasting.com) Storyworthy by Matthew Dicks (https://amzn.to/3itigPr) Beyond Bourbon Street by Mark Bologna (http://beyondbourbonst.com/category/podcasts/) Bigger Pocket Podcast (https://www.biggerpockets.com/podcast) Grab a copy of Profit from Your Podcast (http://www.profitfromyourpodcast.com) So your podcast is in great shape, and you’re now ready to monetise your passion. Question is, where do you even start, and how do you know you’re doing it right (and not wasting time and money)? Most podcasters stumble around, wondering why their numbers are not growing or why it’s not turning much of a profit. Well, there’s a lot more to monetisation than just “getting ads and sponsors” to invest in your show. This episode is the second of a two-part series with the amazing Podcasting Hall of Famer, Dave Jackson. We’ll be talking about why he chose to focus on podcast monetisation, mistakes podcasters make when promoting sponsors, and more. Tune in to this episode now! Episode Highlights: Why Dave focused on podcast monetisation [02:45] The key factor in getting sponsors is showing that you can provide them value [07:42] Strategies that should’ve worked for monetising the book (but didn’t) [12:24] Where do most podcasters go wrong in terms of monetisation? [17:07] Making sure everyone’s podcasts win [21:43] About our guest Dave Jackson began podcasting in 2005 and one of his shows (launched the same year) named School of Podcasting, has over 2.5 million downloads. Dave has helped hundreds of people plan, launch and grow their podcast, has authored the book, Profit From Your Podcast (coming out September 2020), and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team and in 2018, he was inducted into the Academy of Podcasters Hall of Fame. Find all of his shows at the School of Podcasting Website: https://schoolofpodcasting.com If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) School of Podcasting (http://www.schoolofpodcasting.com) Power of Podcasting Network (www.powerofpodcasting.com) Way back in 2005, very few people knew what a podcast was, and how it would fit into our advancing society. Nowadays, it seems like everybody has one (or is thinking about it). If you’ve ever thought about podcasting at any point in your life, this episode was meant for you. From Dave Jackson’s experiences starting out as an early adopter of the platform, to profiting from your podcast, we discussed so much gold that it would be a crime not to listen in. So, if you’re trying to dip your toes into the world of podcasting, tune in, take notes, and find out what it takes to have a successful podcast. Episode Highlights: Dave expected podcasting to grow the way it has today [03:13] Starting a podcast membership site before people knew what it was [6:00] When (and how) did podcasting gain major traction? [09:09] Traits of a successful podcast [12:48] How long do you need to podcast until it can become your full-time, revenue-generating gig? [19:13] Be yourself - your audience wants to connect with you, not a copycat [22:21] How can you stand out in podcasting today? [25:04] Apples vs Oranges: Don’t compare your podcast with someone else’s [29:30] Showing vulnerability can help you grow your podcast [33:16] You can technically earn money on day one, but don’t expect the ‘big bucks’ [34:56] How can you discern if your show actually works and has potential? [37:30] Marks of an exceptional podcast (and the not-so exceptional) [40:06] Be the goalie of your podcast content [45:36] The future of video podcasts in comparison to audio [49:25] “Profit from Your Podcast”: Why write a book about monetisation? [53:31] About our guest Dave Jackson began podcasting in 2005 and one of his shows (launched the same year) named School of Podcasting, has over 2.5 million downloads. Dave has helped hundreds of people plan, launch and grow their podcast, has authored the book, Profit From Your Podcast (coming out September 2020), and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team and in 2018, he was inducted into the Academy of Podcasters Hall of Fame. Find all of his shows at the School of Podcasting Website: schoolofpodcasting.com If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Do you have a podcast where you haven’t uploaded anything to for a while? Let’s say you want to get your show back on track, but your numbers don’t seem to be picking up like before, and now, you’re not sure what to do. All you know is you’ve gone back to square one and need a solution - fast! If you’re someone who wants to get out of the pit and rebuild that much-needed traction, this is THE episode to dive into. Today, I’ll be sharing some of the things that I’ve learned while taking a break myself. You’ll hear more about the consequences of missing weekly uploads, why you need to plan your episodes ahead of time, and so much more. Tune in to the episode now! Episode Highlights: It’s crucial to bank 4 weeks’ worth of episodes in advance (and have consistent uploads) [02:46] Bring your “A” game to get back to your former glory [05:33] Having 3 episodes in advance allows more time to produce assets for marketing [07:27] Boost your upcoming podcast episodes with big-name guests [08:44] Double your marketing efforts to regain & rebuild momentum [10:20] Reconnect with your past guests and tap prospective new ones [11:42] Conduct a marketing analysis and see what works (and what doesn’t) [12:29] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Entrepreneurs on Fire Podcast (https://www.eofire.com/podcast/) Every podcaster dreams of success, but what does it take to make it happen? Today, I am joined by the amazing John Lee Dumas of the Entrepreneurs on Fire podcast to talk about how podcasting has changed over the years, effective marketing avenues, Spotify, and the future of podcasting. The talk may be short, but the insights are incredibly beneficial long-term. See you in the episode! Episode Highlights: Why the Entrepreneurs on Fire podcast has become incredibly successful [03:26] What sparked his passion for podcasting [05:50] How podcasting has evolved over the years [06:14] Launching a podcast today versus then [08:21] Effective marketing avenues for podcasting in current times [10:42] Is Spotify the future of podcasting? [12:49] Effectivity & value: Audio vs. video podcasting [13:52] John’s favorite marketing channel (and why it should be yours too) [15:35] About our guest John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2500 episodes, 1 million+ listens a month, and seven-figures of annual revenue, JLD is just getting started. If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) You might’ve heard the phrase, “why fix something if it ain’t broke”, but it doesn’t apply when it comes to upgrading your gear for a better quality podcast. In this episode, I share why I decided to upgrade my audio & video equipment, the software I use that have made recording easier, and why room setup is incredibly important. If you’re thinking about making an upgrade, tune in to the episode! Episode Highlights: Why bother upgrading? [02:13] My upgrade requirements based on need [05:29] Good audio makes all the difference [09:15] My video setup: before and after the upgrade [14:01] Software I’ve been using to make everything seamless [20:06] Your room setup can make your podcast better (or worse) [23:39] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Underdog Empowerment (https://underdogempowerment.com/) The Underdog Empowerment Podcast (https://underdogempowerment.com/podcast/) If you’ve been struggling with getting guests to say yes to your show, this episode might just be your big leap. Zachary Babcock (of Underdog Empowerment) and I talk about contacting & pitching to guests, nurturing & maintaining relationships with them, pre-interview preparations, and using The Big Reach Tracker. There’s so much gold in this episode, so tune in now! Episode Highlights: What is the Underdog Empowerment podcast all about? [03:12] The process of getting access to high-profile guests for your podcast [07:12] How to decide on who to invite as a guest on your show [12:31] Using The Big Reach Tracker & getting your target guests onboard [15:09] Various ways to acquire guests’ contact details [20:43] Email Replies: When does persistence turn into ignorance? [25:02] High-profile guests attract the attention of others like them [29:32] Useful tactics to encourage guests to say yes to your show [31:03] Pre-interview preparations and creating a good atmosphere with your guest [32:29] Nurturing relationships and rapport beyond the podcast [35:53] Do high-profile guests affect download peaks and declines? [42:20] Taking control of the narrative and shining alongside your guest [46:28] About our guest Zachary Babcock is an entrepreneur, a business coach, and the host of the Underdog Empowerment podcast. From being in prison for over 5 years to scaling a 6-figure business, he has turned his life around and is now helping underdog entrepreneurs to launch, grow, and monetize top shelf passive income businesses and personal brands. If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The podcasting industry is seeing some major improvements and today, I’m laying it out to help you plan the next steps for your show. From Joe Rogan’s exclusive Spotify deal, Ommy Studio’s deeper analytics, to a new tool called Chartable - I share updates on the industry, get you familiar with tools for growth & better insights, and offer a peek at what the future of podcasting looks like. Episode Highlights: Joe Rogan’s $100 million exclusive deal with Spotify [02:06] Spotify could be the biggest platform for podcasting in the near future [06:06] Listening to a podcast in streaming mode could give inaccurate analytics [07:49] Omny Studio’s analytics provides great, deeper insight on your podcast [08:58] ‘Chartable SmartLinks’: A better tool to promote and track your podcast [11:11] High-quality content will get you ahead in the industry [15:06] Podcast ads will get a bigger space to play in [16:16] Video podcasting is the future [17:48] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) Adil Amarsi Unplugged Podcast (https://adilamarsi.com/podcast/) Think Like a Copywriter (https://thinklikeacopywriter.com) The Crucifix Killer - Chris Carter (https://www.amazon.com/Crucifix-Killer-Chris-Carter/dp/1471128210) This American Life by Ira Glass (https://www.thisamericanlife.org) Writing titles for podcast episodes sounds easy, but creating ones that intrigue an audience? That’s next-level. In today’s episode, Adil Amarsi shares his process of coming up with engaging, relatable, high-converting podcast titles and using stories in your content and emails for greater impact. Tune in for an incredible mini crash course in professional copywriting! Episode Highlights: A common mistake people make when writing podcast titles [04:07] The value of stand-out titles accompanied by good SEO [06:10] Adil’s process for creating high-converting podcast titles (Method 1) [10:42] A complex, highfalutin title isn’t always the best route [16:35] Cases when jargon (niche-specific words) in titles work [18:33] A second method to capture audience intrigue in your titles [19:59] Examples of podcast titles that work [25:53] Building listeners’ eagerness to uncover what’s inside the episode [31:10] Include ‘tangibles’ in titles to add intrigue to your episode [36:30] Creating subject lines for email are different from making podcast titles [38:39] An approach to writing effective emails [44:30] Entice people to listen to your podcast through a short, intriguing video ad [47:42] Story-driven emails and content [51:45] If you’re telling a story, make it relatable & believable [57:28] If you’re a beginner story-teller, where should you start? [1:06:30] About Our Guest: Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story-based, direct-response copy. Over his 12-year career, his clients have made over $700 Million dollars due to his advice, copy, and strategy. His clients have included Robbins Research Institution, Jay Abraham, Dov Baron, and many, many more. This has led to being one of the most sought after, and closely guarded secret weapons for marketers and business owners online and offline. Visit Adil’s website: http://adilamarsi.com Subscribe to Adil on Youtube: http://adilamarsi.com/youtube If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) Know more about Viewability and their services (https://viewability.co.uk) Youtube Ads might not be as popular as its Facebook counterpart, but if you want to tap into a bigger, video-centric audience, now’s the time to dive in. On this insightful chat with Tom Breeze, CEO of Viewability, we cover so much gold about keyword targeting, strategies and tips on content creation, and how to tackle the platform differently and effectively. There’s so much value in this episode so don’t miss it! Episode Highlights: Look at Youtube ads from a different perspective [07:03] Strategies for promoting your podcast & getting exposure on Youtube [13:12] Lay the foundation of interest by knowing what people want [17:51] Things to consider when creating an ad for an episode [26:12] Using the A.D.U.C.A.T.E. System [27:02] The difference between Facebook & Youtube content (ads, consumption & lifespan) [37:51] Start creating ads for your best episodes - no need to take everything on! [40:40] The million dollar tip: How to tackle keyword targeting on Youtube [44:11] The ‘Custom Affinity Audience’ method [50:16] Google knows everything - utilise their suite of apps [51:51] Knowing the value (and metrics) of the podcast is key to its growth [54:38] Youtube or your website: Where should you direct your audience to? [59:46] Having an audio & video podcast alongside an organic Youtube channel [1:03:11] Modeling the ‘panel analysis format’ for deeper topic podcast episodes [1:06:57] About Our Guest: Tom Breeze is the Founder & CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international, personal and corporate brands. With a "Pay For Results" financial model, he oversees over $100k/day in ad spend. With a masters in Psychology, he is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube. Tom’s personal site: www.tombreeze.com If you enjoyed this episode, please don’t forget to subscribe, review, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) If Twitter ads aren't on your radar, this episode just might change your mind. This episode answers the general question of, “Is Twitter ads worth your while and budget?”. We talk about the strategies I used, the results of the tests I made, the pros and cons, and the final verdict. Tune in to the episode and find out if Twitter’s for you! Episode Highlights: Why work with Twitter ads? [02:38] Specific ad targeting on Twitter [06:34] Choosing what content to promote from your podcast [09:44] Gain attention by short & punchy curiosity-based tweets [11:58] The Big ‘B’: Budget (and Strategy) [13:47] Twitter is a great way to grow your podcast - depending on your niche [15:47] The remarketing platform on Twitter [16:38] The results of using Twitter ads [18:34] The pros of advertising on Twitter [20:03] The cons of Twitter ads [23:36] To do, or not to do? (The Verdict) [25:02] If you enjoyed this episode, please don’t forget to subscribe, review, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The Kim Barrett Show (http://www.kimbarrett.com.au/blog/) Become the mogul of your industry! (https://www.mogulcall.com/book-in) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) I think we can all agree that if you want to promote your business & reach more people, Facebook is a great place to run ads. Today, Kim Barrett (of The Kim Barrett Show) and I dig into how Facebook and other platforms are doing in the world of advertising. We talk about natively posting on socials, being intentional when creating ads, and heaps more. Tune in and join us for an insightful episode! Episode Highlights: A brief look into Kim’s business and podcast [03:39] The relationship between paid ads & podcasting [05:22] Does publishing natively on certain platforms matter? [07:42] Kim’s three-pronged approach to running ads on Facebook [11:09] Is there a minimum spend to get results on Facebook ads? [13:55] Is organic still effective, or is it all paid ads now? [17:14] Targeting different mobile users as another audience set [21:12] When something works, try repeating the process with tweaks every time [25:33] Other strategies to experiment with for podcast visibility & growth [29:31] Be intentional & focused - rather than generic & broad - when creating ads [33:42] Comparing platforms in terms of ad performance [36:50] Start with where your audience is at [39:01] Youtube ads is a whole different playing field [40:31] Advertising mistakes to avoid and stay away from [41:35] About Our Guest: Kim Barrett is a world-renowned Social Media Marketer with a focus on Facebook. He is an International Best-selling author, speaker and trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures. He is also the Founder of Your Social Voice, which helps businesses get heard on social media, and most importantly, build engagement, and generate more leads and sales. Visit Kim’s website: http://www.kimbarrett.com.au/ Subscribe on Instagram: https://instagram.com/realkimbarrett If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Buying Online Businesses Podcast (https://buyingonlinebusinesses.com/podcast) Doing interviews sounds easy, but it’s barely a walk in the park. Today, we are joined by Jaryd Krause of the Buying Online Businesses podcast to talk about planning, preparing, and executing top-tier podcast interviews. From pre-show preparations to post-show routines, we’ve got it covered. Become a better host (or guest) by tuning in to the episode! Episode Highlights: Avoid these three things when conducting interviews! [04:07] An approach to selecting guests and topics for your show [07:21] Topic first, guest selection later? [12:49] The next steps after finding a guest and topic [15:46] Be intentional about what your audience takes away from an episode [19:57] ‘Hero stories’ could use up time that’s better spent on the good stuff [21:10] Preparations before hitting ‘Record’ [26:05] Share the ‘shine’ and authority between you & your guest [29:06] Help make better guests: share your show’s information & objectives [31:22] Balance ‘shine’ by adding value & asking the right questions [33:41] Common mistakes made during interviews [35:56] Jaryd’s post-interview routine [37:59] Provide an easy way for guests to share their episode on socials [42:30] Create a great relationship with both your audience and your guest [45:24] About Our Guest: Jaryd Krause is a sought-after online business mentor and host of the Buying Online Businesses podcast. He also runs the world’s largest community of people buying and selling successful website businesses so they can achieve their lifestyle goals. Follow him on Facebook: https://www.facebook.com/JarydKrause1 Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Adil Amarsi Unplugged Podcast (https://adilamarsi.com/podcast/) Think Like a Copywriter (https://thinklikeacopywriter.com) How important is integrating great stories in your podcast? Turns out that it’s far more valuable in connecting with your audience than you may think. During this episode, Adil Amarsi (of the Adil Amarsi Unplugged Podcast) and I talk about “StorySelling”, using stories to build trust and communication with your listeners, how to come up with unlimited stories, and dig into what makes (and breaks) a catchy headline. If you’re a podcaster struggling with engaging your audience, building trust, or making attractive episode headlines, tune in to this episode! Episode Highlights: His career and the Adil Amarsi Unplugged Podcast [03:43] The beginning of “StorySelling” [09:59] Using storytelling to build trust & communication with your audience [12:33] Adil’s 3-Step Framework to finding unlimited stories for your podcast [17:31] What was my greatest defeat that led me here? [20:26] What was the point of no return/your victory? [21:35] How did I go from defeat to victory? [27:48] Choosing a great headline for your episode [31:13] Never use these two words on your episode title! [32:36] The 3 types of headlines that actually work [38:05] Don’t combine all three headline types! [40:11] How you can get better at writing headlines [42:37] About Our Guest: Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story-based, direct-response copy. Over his 12-year career, his clients have made over $700 Million dollars due to his advice, copy, and strategy. His clients have included Robbins Research Institution, Jay Abraham, Dov Baron, and many, many more. This has led to being one of the most sought after, and closely guarded secret weapons for marketers and business owners online and offline. Visit Adil’s website: http://adilamarsi.com Subscribe to Adil on Youtube: http://adilamarsi.com/youtube If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Eleanor Roosevelt once said, “Learn from the mistakes of others,” and she couldn’t have phrased it any better. Much like anything in life, podcasting is also something to be learned and honed, and for this episode, we dive into some of the biggest failures I’ve had in my podcasting journey. From struggles with technology to preparing and interviewing guests, there’s plenty of insights in this one. If you’re a struggling podcaster or have been meaning to start your own show, definitely take notes as we’ve got lots to cover. Episode Highlights: Struggles & mistakes to avoid on the tech side [02:37] A foolproof plan to prevent making tech mistakes in the future [08:17] Content Failures: Be purposeful and get to the point! [09:55] Be yourself… people can weed out fakes [12:09] Big-name guests are great - just don’t get too starstruck! [13:47] Don’t be the “yes” guy - contribute your own thoughts to add value [16:58] Prepare, research, repeat. [18:43] Promotion & marketing blues to watch out for [21:34] Email lists are important to reaching more people & engaging your audience [25:07] Involve your guests in promoting their episode [26:13] Content quality makes all the difference [29:03] Strategic failures when podcasting [30:24] Finding your niche [34:17] Actively present a call to action [36:48] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The Email Marketing Show Website (https://www.TheEmailMarketingShow.com) The Email Marketing Group (https://www.emailmarketingheroes.com/group) Email Marketing Heroes Podcast (https://www.emailmarketingheroes.com/podcast/) ResponseSuite (www.ResponseSuite.com) Every podcaster who does interview shows struggles in booking, interviewing, and following up on their guests to some degree. Building rapport is an added hurdle at times too. On this episode, we continue last week’s conversation with Rob & Kennedy of The Email Marketing Show and dig into the process of preparing, emailing, scheduling, & interviewing guests, and reconnecting with them after the podcast goes live. Much like the first part of this interview, there are heaps of golden nuggets in this episode that you should definitely not miss as a podcaster. Episode Highlights: The process of preparing guests and having them on your show [02:19] Emailing guests & making sure they’re prepared prior to the interview [04:58] What happens if a guest doesn’t complete a calendar booking? [11:57] Have a great post-interview process [15:07] Pre-show preparations for interviews [17:13] A genius way to build rapport with your guest [19:17] How the marketing of an episode plays out [22:43] A brilliant strategy for getting high-caliber guests on your show [25:19] Staying connected with a guest even after they show up on your podcast [29:02] Create podcast episodes that are evergreen! [31:33] About Our Guests: Rob & Kennedy are the hosts of The Email Marketing Show podcast, Founders of the revolutionary survey platform ResponseSuite, and two of the most dynamic speakers on email marketing in the world. Sporting hairstyles that look like comic-book characters while having backgrounds in Psychology, hypnosis, and show-business, it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses by getting inside of customers’ heads. If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The Email Marketing Show Website (https://www.TheEmailMarketingShow.com) Email Marketing Heroes Podcast (https://www.emailmarketingheroes.com/podcast/) ResponseSuite (www.ResponseSuite.com) Every podcaster has a goal of growing their show and sometimes, the way they do it isn’t as efficient as it could be. Today, Rob & Kennedy, hosts of The Email Marketing Show and Founders of ResponseSuite, share their journey in the podcasting space and why they’re building their email list (rather than promoting their show) on social media. We also delve into their unique approach in bringing people to their podcast, why building a polarising brand attracts the right crowd, and why focusing on a niche is a huge plus for success. Episode Highlights: What exactly are The Email Marketing Show & ResponseSuite? [05:12] The transition from general marketing to a focused niche [09:09] How can you come up with podcast topics? [11:33] Having a balance between being a “solo show” and an “interview show” [13:04] How to manage interviews when you have 2 hosts [14:37] The “Yes, and…” game [18:18] Building rapport through humour [19:55] The great relationship between podcasting and email marketing [23:14] Is there merit in building a list through other platforms to grow your show? [29:34] Social media is your audience-building channel; podcasts, your relationship-builders [32:23] The process of preparing guests and having them on your show [34:54] About Our Guests: Rob & Kennedy are the hosts of The Email Marketing Show podcast, Founders of the revolutionary survey platform ResponseSuite, and two of the most dynamic speakers on email marketing in the world. Sporting hairstyles that look like comic-book characters while having backgrounds in Psychology, hypnosis, and show-business, it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses by getting inside of customers’ heads. If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Ahrefs Website (https://ahrefs.com) SaaS Marketing Vlog (https://www.youtube.com/channel/UCDidoS6DWZVYk-PdNtcY9PQ) For a lot of podcasters, getting sponsored by a solid brand would be a dream, especially if it’s something they (or their audience) are already familiar with. Today, I speak with Tim Soulo, CMO and Product Advisor at Ahrefs. We talk about his experience spending $200,000 on podcast sponsorships, the learnings taken from initial trials, how they choose a show to sponsor, the importance of trackable metrics in sponsoring podcasts, and much, much more. If you’re thinking of getting sponsorships or sponsoring a show you’re interested in, listen to this episode before you make a decision. This is truly an eye-opener. Episode Highlights: What is Ahrefs and what is it used for? [03:37] The story behind their first trial of podcast sponsorships [04:52] Learnings from their initial failed trial and what they did differently [08:21] How do you select which podcasts to sponsor? [13:39] Should you stick to sponsoring shows that are only related to your brand? [17:19] No single channel or platform gives 100% reach to your customers [19:46] Does ad placement make or break reachability and audience interest? [21:50] What can podcast hosts do to make the experience good for sponsors? [25:47] Other benefits to sponsoring a good podcast [32:00] Is sponsoring podcasts a feasible investment in the long run? [36:08] How important are trackable metrics for getting sponsors? [38:02] Sponsoring vs Guesting: Which affects your audience reach more? [41:20] About Our Guest: Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim eagerly shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s the author of many data-driven SEO research studies and a number of detailed marketing guides. Follow Tim on Twitter: https://twitter.com/timsoulo Follow Tim on Facebook: https://www.facebook.com/timsoulo Connect with Tim on LinkedIn: https://www.linkedin.com/in/timsoulo/ If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) We Close Notes Website (https://weclosenotes.com/) Note Closers Show Podcast https://weclosenotes.com/note-closers-show-podcast/) For anyone who has or is planning to create their own podcast, ‘settling to do minimum work and expecting maximum results’ is not the way to go. Add the fact that there are already hundreds and thousands of podcasts available and your show can easily disappear from radar. Today, we gain truly unique and valuable insights from Scott Carson, host of the popular Note Closers Show podcast and 10 years of experience in distressed mortgage and notes under his belt. We cover some one-of-a-kind strategies on growing your audience, making use of livestreams, the folly of thinking that big names guarantee success, and lots more. This episode may be longer than usual, but it’s chock-full of techniques you and your podcast will be thankful for. Episode Highlights: Why Scott started podcasting & what lured him in [05:54] When (and how) did you start getting results from your podcast? [09:04] Growth strategies and marketing techniques [16:07] Do livestreams really produce a lot of impact? [20:23] Level up your podcast by doing videos [22:57] Podcasters fall into these two categories [23:48] What happens after the video podcast is live? [27:04] Should all podcasters only aim for a spot in the “New & Noteworthy” section? [30:52] The biggest mistakes he’s made (and best to avoid) [33:10] Big-name guests don’t always generate new subscribers or huge downloads [34:00] Turning your podcast into a successful business with good monetization [40:00] Do exclusive subscriptions really build up anticipation to ‘get in’ on what’s in? [45:39] Promoting resources aside from your own also offers value to your audience [47:31] About Our Guest: Scott Carson is the host of the popular Note Closers Show Podcast and a nationally syndicated radio host with millions of listeners each month. He has been an active real estate investor and entrepreneur since 2002, focused on the niche of distressed mortgage and note industry since 2008. His 10 years of experience has also gotten Scott featured in many media outlets including but not limited to Investor’s Business Daily, The Wall Street Journal and Inc.com. If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! I’ll truly appreciate it! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The world is in crisis. In just the last month, the landscape of podcasting has changed drastically and there are things you should be doing to your podcast so that you can navigate the current environment and flourish when this period is over. Today, I’d like to cover points such as where podcasters are hurting the most, things you should avoid doing, and what isn’t working. I also highlight opportunities you can take advantage of as a podcaster in this time. This crisis shouldn’t stop your show from growing - this is the time to level-up! Episode Highlights: Watch what you say - you are the media! [03:27] Observations on the impact of this crisis in the world of podcasting [05:48] Where podcasts are being hit by the crisis [08:21] What’s working for podcasters at the moment? [12:57] Now’s the time to bring in those guests [14:05] Paid advertising is getting cheaper, reaching more [15:32] Take advantage of Facebook live [17:36] The business of selling and providing discounts [19:41] As a podcaster, what should you focus on right now? [21:04] Do you have any questions about podcasting? Send them over to charley@valhermedia.com and I’ll cover them in future Q&A episodes. As always, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Being a pro at podcasting is a lot like becoming a successful amateur tennis player: not only do you need to avoid unforced errors, you also need to hit winners. Today, I go over my own experiences and observations from auditing hundreds of podcasts and share a list of the most common mistakes podcasters make. I also give insight and advice for those just starting out & those who need help in figuring out why their show might not be working as they’d expected. We’ll be talking about: Narrowing your niche and aligning your podcast with your business [02:21] Content and topic selection [05:44] Adding value to your show (and not leaving it up to your guest to provide) [09:12] Why preparedness is king [12:57] Quality over quantity [17:09] Waffles [18:34] The lack of innovation and point of difference [20:22] Leading listeners to your business and selling your product/service [22:12] Do you have any questions for future Q&A episodes? Send them over to charley@valhermedia.com! As always, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Have you ever wanted to start a podcast but didn’t know where to start, what equipment to use, and what to look out for so your show takes off well? Good news - this episode is just for you. Along with answering your questions, I’ll be giving tips on how to tackle your podcast so it’s set up for success. If you have questions about podcasting you want me to cover, send an email over to charley@valhermedia.com and I’ll answer them in the next Q&A episode! We’ll be talking about: What I use to record videos for the podcast [02:17] Why I decided to do video podcasts [03:26] Are paid ads worth it for podcasting, and is organic dead? [06:46] What to do when you feel like you never get to talk when you do interviews [10:13] Why I do a custom intro for each episode [15:20] Where I host my podcast [19:09] Is it worth doing 3 episodes per week? [22:49] Tools mentioned: Zoo (http://zoom.us) Reaper (https://www.reaper.fm) If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Our first episode with Will Wang (Facebook Ads Amplification) (https://www.valhermedia.com/the-business-of-podcasting-ep003-using-paid-ads-to-amplify-your-podcast-and-business-with-will-wang/) Content Driven Business Website (https://contentdrivenbusiness.com) The Content Driven Business Podcast (https://www.contentdrivenbusiness.com/podcast/) Podcasting is fast becoming an essential component of any brand or business to further their reach and visibility. However, if you’ve got no idea on how to start one and grow your audience, it will only survive a few episodes before people stop listening altogether. Today, we chat with Will Wang, CEO and Founder of the digital marketing agency Growth Labz, and the host of the newly-created The Content Driven Business podcast. We cover the ‘hows’ and ‘whats’ of starting your podcast, growth strategies, and other insights and tips from his experience behind the scenes. If you’re in the early stage of your podcast, or changing a few things about an already-established show, this is an episode you don’t want to miss. Topics we’re covering: What The Content Driven Business is and why it’s a good niche for podcasting [03:16] Finding your niche and deciding when it’s too narrow or too broad [05:34] Why video episodes are valuable in addition to audio podcasts [07:39] Things to prepare to kick-start your podcast and help it grow [10:03] Using episode snippets to run paid ads and grow your show [12:37] How to reach audiences without a big-name guest for your podcast [15:45] Using organic promotion to grow your audience [17:04] Why you should have a mix of interview, solo, or co-hosted episodes [19:16] Converting your listeners into email subscribers, then into customers [24:09] How to decide on topics to cover on your podcast [26:44] About Our Guest: Will Wang is the CEO and Founder of the digital marketing agency Growth Labz, who specializes in Facebook Ads and email marketing. The agency helps clients acquire more leads, sales, and revenue. Will is also the host of the Marketing From The Trenches podcast and the newly-created The Content Driven Business podcast. Will has worked with companies such as oOh!media, Yellow Brick Road, and NEC, helping them use the right strategies, systems, and data to increase their bottom line. Follow Will on Facebook: https://www.facebook.com/willwangmarketing/ Subscribe to Will on Youtube: https://www.youtube.com/channel/UCqqcuqRYvDLnTGJ_ggZiCNQ Check out Growth Labz: https://www.growthlabz.com/blog/ If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: Valher Media Website (https://www.valhermedia.com/) Subscribe to our email list for more podcasting tips & resources () A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The Llama Commerce Show (https://www.classyllama.com/blog/the-llama-commerce-show) OMG Commerce Website - https://www.omgcommerce.com/ eCommerce Evolution Podcast - https://www.omgcommerce.com/blogcast Big and small podcasts alike are always keen to find guests for their shows who offer valuable insights for their audience. Once a big-name guest does turn up, how sure are you that his/her influence carries over and creates new loyal listeners for your show? Today, Brett Curry, CEO of OMG Commerce and host of the eCommerce Evolution Podcast, shares how he started his business, what led him to podcasting, and gives insights on whether or not big-name guests help a podcast’s growth. We also touch on video podcasting and promoting your show using Youtube Ads. Sound interesting? Let’s dive in! Topics we covered: A brief background of his business and podcast [02:38] Why he started a podcast and benefits he gets from having one [04:27] The advantages of having a niche podcast [07:36] How he decides on the topics to cover for his show [12:28] Factors that affect the number of downloads for each episode [15:15] Do guests with a huge following actually help your show? [17:11] The truth about vanity metrics [20:12] Why dive into video podcasts? [23:55] The viability of using Youtube Ads to promote your podcast on the platform [28:13] Youtube audience targeting for eCommerce businesses vs. podcasts [31:55] About Our Guest: Brett Curry is the CEO of OMG Commerce and the host of eCommerce Evolution, a podcast centered on accelerating eCommerce fanatics’ understanding and growth. He is also an entrepreneur, online marketer, eCommerce strategist, and speaker at top industry events such as IRCE, Ecommerce All-Stars, and more. Brett is also the author of the Ultimate Guide to Google Shopping published by Shopify, and the creator of the Smart Google and Youtube Traffic Course in partnership with Ezra Firestone. Follow Brett on LinkedIn: https://www.linkedin.com/in/thebrettcurry/ Connect with Brett on Facebook: https://www.facebook.com/thebrettcurry/ If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.

Resource Links: ◈ Valher Media Website (https://www.valhermedia.com/) ◈ A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) ◈ Buying Online Businesses Website (https://buyingonlinebusinesses.com/) ◈ Buying Online Businesses Podcast (https://buyingonlinebusinesses.com/podcast/) If you’re like most people running a podcast, chances are you keep a very keen eye on how many downloads you’re hitting monthly. So, you pay heaps for ads, hoping that that’s what gets your podcast shown to more people. The question here is whether or not it will be effective - and yes, it will be - but only when done strategically. Lucky for you, we have just the expert to help. Today, we chat with Jaryd Krause, Online Business Mentor and creator of the Buying Online Businesses Podcast, about his journey and tactics on using paid ads to accelerate growth and bring more sales to his core offer service. Whether you’re a first-timer or a seasoned podcast creator, this episode is worth the listen. We’ll be talking about: ◈ His takeaways & learnings from the early months of podcasting [04:01]◈ Which one’s better: webinars or podcasts? [12:25] ◈ Techniques in growing your podcast [17:36] ◈ How to get people into your email list through Facebook videos [23:03] ◈ What makes people opt-in to emails [24:49] ◈ Maintaining a Successful Podcast [27:50] ◈ Planning topics and choosing guests for your show [31:50] About Our Guest: Jaryd Krause is an expert Online Business Mentor and creator of the Buying Online Businesses Podcast. He has years of experience and success purchasing online businesses and teaching people how they can do the same. His biggest mission is to teach 1,000 people how to replace their current income, quit their 9-to-5, and live their dream life. ◈ Connect with Jaryd on Facebook (https://www.facebook.com/JarydKrause1/)◈ Subscribe on Youtube: (https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw) If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. There’s a lot more to learn when it comes to podcasting, and we’re here to help Connect with Valher Media ◈ Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? ◈ Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Regardless of context, everybody loves growth. When it’s all about business and services especially, having a very good strategy towards scaling up the proper way is a step in the right direction. Today, we’ll be talking with Ralph Burns, CEO of Tier 11 and expert in helping businesses scale through Facebook & Instagram advertising. We’ll be looking at ways to grow your podcast steadily, being intentional with creating content that will suit your audience, and the future of podcasting. Before we begin, I’d like to share that I’ve already started sending out personally-written emails on topics to help you grow and monetise your podcast. If you would like to receive these weekly emails, head over to Podcaster’s Edge to learn more. You may also visit the Valher Media site and access resources like the Ultimate Podcast Intro Framework. If you’re looking for better, tested ways of growing your podcast strategically, this episode is one you don’t want to miss. Please don’t forget to subscribe, tune in, and share this podcast! About Our Guest Ralph Burns is the CEO of Tier 11, a digital advertising agency specializing in helping businesses scale via Facebook & Instagram advertising. His agency manages a wide range of Facebook advertising customer accounts in over 30 industries, with an annual spend in excess of $50 million. Ralph is also the co-host (along with Molly Pittman) of the incredibly successful Perpetual Traffic Podcast. To learn more about Ralph and access digital advertising resources to help your business, visit his website and tune in to the Perpetual Traffic Podcast. The Start of the Perpetual Traffic Podcast Joined the War Room Mastermind membership about 4-5 years ago. Realized that one of the places where you can potentially meet partners is through high-level masterminds. He understood that some of the people in the marketers community would need agency services for Facebook & Instagram Ads. Ryan Deiss from DigitalMarketer, an esteemed mentor, mentioned that he wanted to start a podcast. The show primarily covers digital marketing but also covers direct response and mail orders, among others. Power Duo: Facebook & Instagram Two of the most popular sources of traffic at this time. These two platforms cover around 80% of the internet space. With digital marketing, there's always something to get updated on and even experts in the game are in a continuous learning process. Being Intentional With Audience Alignment Be strategic with your intention, and offer people what they need. The Perpetual Traffic podcast is like a free continuity program where you get something new every week and stay ahead of the curve. It's a big plus when you know a lot about the topic you're covering. If a listener understands your expertise on something they need help with, there's a big chance they would hire your services. Commercial intent is great, but you need to have the passion for it. Attaining Show Growth Have a specific growth plan in the first year, where your content is planned in advance and distributed regularly. A partnership with a company or person with a large following is a good springboard. Always make it a goal to grow and avoid flatlining. Create great content that people want to keep coming back to weekly. Partner with people who have the expertise that cater to your audience. Podcasting For the Future Growing the show organically would be the best way to move forward. Invest effort into creating and growing your show, whether that's spending time, money, or resources. To find other listeners for your show, you have to chase their consumption behavior. Be intentional on where you'll be spending money for advertising. In marketing your podcast, think about their physical behavior, and then their interest, in that order. Spotify Ads has potential to be a good marketing strategy this year. Leading Your Listeners to the Next Step Your listeners can be turned into potential clients, partners, and be part of your email list. Give helpful, useful content and reference your business or service each time. Walk your talk - it's helpful if your business or service is modeled after what you share (tips and guides for example) on the show. Use your show topic to segue into your business, course, or service. At the end of the day, you need to have your listeners in mind. Without them, you wouldn't have a show. Resources Tier Eleven Ads Accelerator Program See omnystudio.com/listener for privacy information.

Growing a podcast may be daunting from the get-go, and there are many factors to consider in getting your show to where you want it to be. Well, what if I told you that you can have a successful podcast even with a small audience? For this episode, we have a chat with Stephan Spencer, one who I consider to be the best expert today on SEO. We’ll be talking about ideas on how to leverage your podcast when you don’t have an audience (or have very little) and the importance of getting a big name on your show early on. If you just started your podcast or need new ways to make it grow, this episode has a lot in store for you. Please don’t forget to subscribe, tune in, and share this podcast to anyone who you think will benefit from it. About Our Guest Stephan Spencer is one of the best experts on SEO today, author of a number of books including the well-known “The Art of SEO”, and owner of the Marketing Speak and Get Yourself Optimized podcasts. He’s been podcasting for 4 years now, and is someone who knows what it takes to grow a podcast successfully. To learn more about Stephan, visit his website and find resources on SEO, recordings of presentations he’s given at conferences, PDF guides, and more. Stephan Spencer : What He does Been doing SEO since the 1990s, started first agency in 1994 Authored 3 books: The Art of SEO - the one he's most known for; Google Power Searches - how to find anything on Google using power user techniques & advanced search operators; and Social eCommerce - leveraging social media to drive online sales. Curates 2 Podcasts: Marketing Speak - leveling up your online marketing. Get Yourself Optimized Podcast - life hacking, productivity, personality, spirituality, and other topics to help level up your life. Why He Started Podcasting He enjoys intimate conversations with people. Employs the "Principle of Preeminence": If a client will be better served by a competitor, it's your moral obligation to let them go rather than keep them and their money. He wanted to add massive value to someone's life, their business, and their mission. Podcasts move people due to its intimate nature and activates their creative nature through imagination. Leverage The Connection Between SEO & Podcasting Strategy is better than just applying all the best practices. "Tactics without strategy is the noise before defeat." - Sun Tzu, The Art of War Always look for the strategy around whether it's a guest, topic, or a technology. Have a dream list of potential mentors you can talk to. You can turn an episode into a case study article or a write up for your company website. Interview (and get interviewed) by someone a lot of people look up to. Your podcast could be a way to create testimonials. Acquiring Testimonials From Big Brands Offer to help big brands for free in exchange for a testimonial and use of their logo on your site. Give before trying to get something (whether it's a custom product made for their brand or a service), rather than just trying to get something from them. What you give should be relevant and/or personal to the business you're building a relationship (make them feel important and valuable). Why is getting big names early on important? Have at least one big celebrity-type guest within the first 10 episodes. It triggers a domino effect for future guests of the same caliber. On the same note, if you want to guest on big podcasts, put in the work, be genuine, and add value to them/their brand first. 8020: The Pareto Principle For most events, 80% of the effects comes from 20% of the causes. With SEO, get links from high authority websites (to rank high on Google), guest on podcasts, and more. Instead of pursuing 100 links, get 5 sites with massive trust and authority that will point to your site. What can podcasters do to make their show more effective this year? Make an article out of your transcript and publish that on your website. Format the articles so that they could be standalone pieces of content. Repackage your episodes into other formats like Lumen Five Videos, PDF checklists, and Powerpoint slides. Add 'tweetables' and Pinterest pin links in your show notes. Create content based on what people are asking questions about or need answers to. Pinterest Is A Secret Weapon Pinterest content is evergreen. Volunteer to pin your content to niche boards for free, giving you access to an audience quickly without starting from scratch. Encourage people to pin your content and make sure to have pinnable posts and images. Be a moderator of important community pin boards in your niche. Reddit & SEO Have a power user (someone who knows Reddit well) represent you. The best way to gain exposure is to post content, like an article, image, or video. Frame your posts in a way that offers value (giving) instead of inviting them to listen to your show (getting). Build influence and create value through "Ask Me Anything" (AMA) posts. Resources Kevin Kelly’s 1,000 True Fans Article Lumen 5 See omnystudio.com/listener for privacy information.

Making sure you’re offering something of worth to your listeners is a goal that should never be overlooked. Preparing an episode and looking for potential guests who can bring additional value may be difficult to grasp, but luckily, we’ve got an expert who can help get you on track. Today, we will be joined by Joe Fier, co-host of the Hustle And Flowchart Podcast and co-founder of Evergreen Profits, to let you in on some tips about getting big players on your show, insights on using their unique Dream 100 strategy, working with a co-host in interviewing, growing your audience, expanding your reach, and monetising your podcast. This episode will motivate you to make your podcast even better, with the added value guest experts will definitely bring to the table. As we kick-off 2020, we will be releasing an email every week that covers topics to help you grow and monetise your podcast. If you would like to receive these weekly emails, head over to Podcaster’s Edge to learn more. Please don’t forget to subscribe and stay tuned for updates on upcoming episodes. Enjoy the show! About Our Guest: Joe Fier is one-half of the dynamic duo Matt and Joe from the very successful Hustle And Flowchart Podcast. He is also the Co-Founder of Evergreen Profits Marketing Strategist, working behind the scenes of some huge podcasts aside from his own. Joe is an entrepreneur, author, investor, and husband, and thrives on working with amazing authors, experts, and corporations to help each one make an impact. Getting Big Names On Your Podcast With Joe Fier Joe Fier and the Hustle And Flowchart Podcast Blogging and content marketing got them into thinking about online marketing as a whole and how to profit from their content development. Started because they wanted to give their best content for free. Seventy percent (70%) of their income at the time was coming from affiliate marketing. They realized that not many people really put a lot of focus into a podcast. It was kind of like an afterthought. Their podcast has now moved into more self improvement, talking about stress and anxiety for entrepreneurs and how to deal with and cope with that. Being able to connect with people makes selling anything easier. Planning an Episode A lot of planning goes into each episode, and good cadence with your co-host or partner will make things easier. Their dynamic works because Matt asks the tactical, strategic questions while Joe likes to dig deeper if the topic is surface level. They with their team study and research a lot about the speaker and the topic to be discussed on the show. Determining Interview Questions They study and watch a lot of good interviews on the web (like those by Howard Stern and Joe Rogan). It's not about the best questions all the time, but those that dig deeper into the topic at hand. Knowing what questions to ask comes more from experience, rather than just knowing what is expected to be asked specifically. Transcripts and Show Notes For some people, transcripts are better as they read faster than they can listen. Show notes can be considered as mini sales pages for each episode. Others go straight for the notes and not listen to the podcast itself, and that's okay, since they are still getting the content but in a different format. Bulleted vs SEO-Centric Show Notes 'Intrigue points' give people a reason to hit 'play'. Bulleted notes drive curiosity to at least one or multiple points of the show. Looking at Stephen Spencer's SEO-rich show notes, using SEO is a great way for potential fans to find your podcast. Ultimately, intention and objective are important in choosing which format to take. Strategies For Getting Big Names On The Show Two of the strategies they have for getting traffic to the podcast is guesting on other shows and having guests over as well. Getting referrals from their network is their number one driver for connections. Once you network with one podcaster and get the ball rolling, finding other people who need guests or would want to guest on other shows gets easier. The Dream 100 List Roland Frasier, one of the founders of Digital Marketer, suggested that they make a Dream 100 List, a spreadsheet that lists the Top 100 people that they would love to connect with. Attaching your Dream 100 List to the footer of your email is one way to spark interest and get your recipients curious. Asking guests about who they might know on your Dream 100 list will either help you connect with the people listed or give you more people to connect with via suggestions. This list doesn't have to be fancy - it just needs to do its job. The CAP Method: Create Phase Focusing on goals and building through the systems that you need. Having a good show flow prepared and the technology and production tools ready. Creating a format that jives with your personality and goals for the show. Amplify Content marketing strategy that identifies what you can do to consistently amplify your show on all channels you're comfortable with. For the Hustle And Flowchart Podcast, they started with their email list and network, letting them know when the podcast will be live and asking guests to share the podcast. Levering their audience pools on social media (those you have influence over) to get the ball rolling. Profit Making money directly or indirectly through the show. Surprisingly, out of 1,000 podcasters they interviewed, 85% have said they make zero dollars from their show. While you can make money out of selling shirts or going on Patreon, you'll also need more people to make it work & the payoff isn't very big. Affiliate Marketing is still where they make most of their money. When people are in the trust building phase, they come to the show to learn or listen to someone they like, and once that trust is gained, they'll eventually allow you to bring them to the next step. That's where the money is made. Internet Marketing Own your audience by being able to control the messages you send to them. Don't solely rely on platforms like Itunes for promotions and discoverability. Take matters into your own hands! Trust your email list and network to help you grow as well. Your podcast, website, and email list are the only aspects you can control, while other channels or platforms that you can't fully take charge of are considered ‘rented’. The Deal With Downloads and Profit Most podcasters just focus on the downloads and don’t have the intention of or strategy on making money out of it. While having more downloads is a good goal, looking to your current audience and finding what you can do to to lead them to the next step is not often looked into. You already have an audience that trusts you, and one great way to get them in your email list is through show notes. Getting your listeners to the next step can be done simply by setting up your podcast in a way that encourages them to look at the show notes. Strategies For Profiting From a Podcast They use an 'invisible Podcast funnel', a physical newsletter they send out that derives its content from the podcast. They included a call to action at the top of the podcast that invites listeners to receive two weeks' worth of notes for free. Once people subscribe to the membership plan, they receive a physical monthly newsletter. This gathers attention not only on platforms online like the podcast and email, but also offline. Include affiliate offers in your newsletter as well as sponsorship opportunities to further your ROI. Resources Evergreen Profits Hustle And Flowchart Podcast The Dream 100 List Know more about Joe Fier on his website and subscribe to the Hustle And Flowchart Podcast. You may also reach Joe through his LinkedIn, and Twitter profile. Learn more about Charley Valher and Valher Media. If you would like to improve your show, grab your copy of the Ultimate Podcast Intro Framework and more helpful resources here: Valher Media’s Resources.See omnystudio.com/listener for privacy information.

Launching your very first podcast is a thrilling experience for every podcaster alike. You’ll never know what follows after that. That is why it is essential to come up with effective strategies to ensure your podcast’s success. Today, Steph Taylor of the Socialette Podcast joins us to share her most valuable points on growing your podcast effectively. She demonstrates how being the sponsor of your own podcast enables you to get a maximum return of investment. In this episode, we talk about the difference between shorter versus longer episodes and getting big names on your podcast. Steph also shares how you can make use of Pinterest to grow your podcast. This episode will give every podcaster and aspiring podcasters the most effective tips and tricks to grow your podcast. Don’t forget to subscribe, tune in to the show, and learn more about how you can effectively take your podcast to the next level! About Our Guest: Steph Taylor is the founder and director of Steph Taylor.Co, and the host of the Socialette Podcast. From being a corporate cubicle-dweller turned entrepreneur, she is now simplifying marketing for small business owners through her library of digital products and digital marketing resources. She mentors aspiring entrepreneurs on how to launch with ease with her high-impact launch strategies. Sponsoring Your Show for Maximum ROI Steph Taylor and the Socialette Podcast Marketing her business by running Facebook ads and through social media wasn’t adequate in the competitive marketing space. Starting a podcast was a solution to rising as an authority in the competitive marketing space. She runs her business under her brand, Steph Taylor, where she helps entrepreneurs bring their ideas to life through high-impact launches. Her business is supported by her podcast, which is her most significant social lead. Through her podcast, she shifted from service to digital products to help business owners on a larger scale. Podcasting Versus Blogging You spend long hours with a blog—writing, editing, uploading, making graphics. The work involved in blogging is far bigger than what people may think, and you only end up with words on pages. Launching a 5-minute podcast, on the other hand, which is almost 1,000 words, comprises an entire blog post. Solo Versus Guest Episodes When Steph first started, she posted 5- to 10-minute episodes three times a week to build a connection with her audience. Along the way, she realized that there are so many topics she’s not qualified or doesn’t know enough about to teach. That’s when she started bringing guests onto the show. Having interviews take a lot of content creation pressure off. It saves you from having to come up with ideas all the time. Interviews tend to get more downloads, which is a growth tactic because you gain a more extensive reach with the guest and their audiences sharing it as well. Episode Strategies Scripts are vital when you’re starting, but eventually, as you gain confidence, bullet points and a loose text will suffice. Steph says that she writes down the exact sentences she wants to include, but it doesn’t take a lot of time. Separately doing the intro allows you to touch on things covered in the episode accurately. Mentioning a download or a program in the introduction assures that the audience is still at their maximum attention. Growth and Bringing Listeners Steph utilized her email list to hype up her podcast launch. She got into Facebook groups and started telling people that she’s launching a bite-sized marketing podcast. She asked them to comment on questions about marketing, which became her content ideas. She also replied to each comment on when she will be covering these topics. Hence, they had a reason to tune in and listen to the podcast. To keep growing her audience, she goes into a Facebook group and searches for a topic keyword, and if somebody has asked a question around that, she mentions her episode. Pinterest as a Marketing Strategy Pinterest is an excellent source of free website traffic. Rather than promoting links directly to the podcast, it sends the audience to the blog post version on your website. About 5,000 hits out of 214,000 website visitors come from Pinterest. Her approach: She puts up a blog post for an episode, creates a pinnable graphic, which she has a template for, and then adds it onto the blog post. You don’t need to have a big following; you just need to have a well-optimized keyword. Think simply about what people would like to search for. Finding What Works and What Doesn't Facebook ads can either work extremely well or not at all. The ones that work are mostly videos. Video elements make it more engaging and are great for discovery and marketing. In the audio-only podcast, you get to look at other things and take notes easily. However, the extra effort versus the return that you get will be worth it. Understanding How to Launch Podcasts The first step is figuring out your potential listeners. Do not simply copy what everybody else is doing. Figure out what will make your podcast unique. You’re going to struggle to resonate with everyone because you’re never going to be everyone’s cup of tea. A very narrow niche will get you sponsors who are always willing to work with you. The more narrow your niche is, the more valuable your podcast will be. Making your podcast stand out is a fusion of what the market needs and what makes you unique. Monetisation Sell your own products and services. Get sponsorships. Do affiliate partnerships. It's a combination of podcasts and email marketing. Resources Tailwind app Connect with Steph Taylor on her website and tune in to The Socialette Podcast. You can reach Steph on her Facebook, Instagram, and LinkedIn profile. Learn more about Charley Valher and Valher Media. If you would like to improve your show, grab your copy of the Ultimate Podcast Intro Framework and more helpful resources here: Valher Media’s Resources. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

The number of your podcast downloads is one of the metrics you can use to measure the success of your show. Knowing that your content resonated enough with your audience for them to download episodes is rewarding. Today, Pete Smissen of the Aussie English podcast joins us to talk about what it takes to grow your podcast downloads. His podcast has grown from zero up to 10,000 downloads a day. He also shares with us how he worked to monetise it and make it his full-time gig. We also chat about how he uses YouTube in conjunction with podcasting. This episode will be very insightful for every podcaster. Subscribe, tune in to the show, and find out how you can take your podcast to the next level! About Our Guest: Pete Smissen is the founder of Aussie English and the host of the Aussie English podcast. After completing his PhD in evolutionary biology in 2017, Pete decided to give up his career as a scientist and pursued teaching Australian English. His niche is one that caters to people who want to learn and understand Australian English, whether for work, travel, or leisure. Taking Your Podcast from 0 to 10,000 Downloads The Aussie English Podcast Aussie English started because Pete wanted to help people. It is an online platform where his audience can use or purchase extras from the podcast: episode transcripts, downloads, and a custom player that reads the transcript as they listen. He also started the Aussie English Academy, where he sells courses of content from his podcast and more to help people improve their English and understand Australian culture and history. It was his listeners who brought up conversation classes and monetising content. Using Podcasting and YouTube Together He noticed how he would skip Google and head to YouTube when he was learning French, which gave him the idea to take advantage of the platform. Pete has a lot of competition in the niche of teaching English. Constant internal fight: Should you go broad or stay in your niche despite the small market? His solution: Ask the audience what they think. YouTube viewership is affected by the algorithm; his podcast is more consistent with 200,000 monthly downloads. Even if you have 2.5 million subscribers, you can still end up getting around 50,000 views because of the algorithm. Pete shifted to using YouTube as a way to introduce his podcast and other content. The ad revenue he receives from YouTube is used to fund his ads on Facebook or Google. You are your own sponsor, and you can control your ads. Growing Your Podcast Start with why: Ask yourself why you are doing something and how you are helping people. Before working on an idea that interests you, ask yourself if it will generate revenue. Be open to pivoting your content as you learn and experience more. His mindset: He creates content his audience can engage with to make learning easier. His audience can then use that on their own to solve their problems. Getting Your Message Across Focus on your content. Make sure it is solid and consistent. There is no shortcut. Don’t rely on virality or hope for overnight success. Aside from consistency, work ethic and trying different things are also essential. Take advantage of networking: Interview people and guest on each other’s shows. Listening to quick success stories can be motivating, but some don’t realise how uncommon it is. Identifying What Works and What Doesn’t Getting to know his niche was “irritating” because it’s the clickbait materials that gets views. Ultimately, you can’t fight with what people are watching. Study what other people are doing and what works for them, then give it your twist. Experimenting: It’s a trial and error process. Continue to evolve. Converting Listeners and Viewers to Customers With podcasting, your audience feels like they know you on a personal level. Introducing them to paid content: Talk to the audience about what you are working on and ask them for feedback. People can tell if you are authentic or not. Utilise email marketing. Keep the door open and continuously remind them about what you can offer without overdoing it. Scent marketing: The pieces smell like they fit together; it inspires loyalty. Show them the why and the what, and sell them the how. Including a deadline funnel works. Pricing There’s no easy way to organise pricing. What worked for Pete is starting with a low price and gradually moving it up. The higher you go, the fewer complaints you’ll get, the fewer refunds you will have to give, and the more people will use your content. People find it easier not to use your content and ask for a refund if your product has a low price. Whereas if they spend more on something, they are bound to use it more to get their money’s worth. Keep an eye on complaints and refunds. If possible, track how much people are using the content. It’s good to have a few options when it comes to payment options (one-time payments, monthly subscriptions, annual subscriptions) and products (cheaper and premium products). Come up with a membership or payment system. What’s Next for The Aussie English Podcast? Pete wants to keep doing what he is doing and improve on what he has. He wants to help more people by developing online platforms to learn languages while keeping it fun and effortless He also wants to create an app similar to Duolingo that will bridge the gap from late beginner to advanced speakers. Pete also aims to take what worked for Aussie English and apply it to new languages that garner a lot of interest. Resources Pat Flynn’s Smart Passive Income Podcast Start With Why by Simon Sinek Profitable Podcasting by Stephen Woessner Tools for online membership website: BuddyBoss, LearnDash, and MemberPress Learn more about Aussie English and Pete’s courses on his website and connect with him on Facebook and Instagram. Check out his YouTube channel and listen to his podcast. Learn more about Charley Valher and Valher Media If you would like to get booked on more podcast shows, check out Valher Media’s Resources. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

It is common for new podcasters to doubt themselves and feel insecure about what they can deliver. Because of this, they end up making a podcast that shows what they think listeners want rather than what they want to share. They add to the noise instead of giving out new information to their listeners. In this episode, Jaemin Frazer shares his insights about why people feel like they are not good enough. He also talks about the seven essential practices in overcoming insecurity. We also discuss how to stay true to yourself and more. To all the listeners, especially if you are dealing with insecurity, tune in, sit back, and enjoy the show. About Our Guest: Jaemin Frazer is known as Australia’s best life coach. He founded The Insecurity Project and wrote Elegantly Simple Solutions to Complex People Problems and a new book, Deep Change. He is the voice of One Minute Coach, a popular radio segment featured on stations all around Australia. Jaemin also hosts a podcast where he shares ways people can solve insecurity in their own lives. He aims to help leaders, entrepreneurs, and people with ambitions to overcome insecurity and rid them of their doubts, fears, and self-limiting beliefs. How to Deal With Insecurity in PodcastingHow Does Insecurity Affect Podcasters? People seek validation and acceptance to meet their need to feel significant. They end up creating content based on what others care about, rather than what they want to share. Then, they fight against themselves to try and get the best results. Social media amplifies their insecurity even more because of its instant feedback technology. Insecurity can sometimes help people achieve things; however, this type of motivation often leads to feeling as empty as before. Seven Essential Practices in Overcoming Insecurity Step into the light and name your problem. Be 100% responsible for what is happening to you. Stack the pain and feel it. Have a compelling vision for your life. Get help from someone who doesn’t care about you. Be the hero. Rewrite the story. Dealing with Haters and Bad Reviews and Comments Read the bad comments. Don’t take anything personally. Evaluate both the good and bad comments to understand what their goal is. Surround yourself with people who would give you some good quality and honest feedback. Use constructive feedback to improve. Staying True to Your Cause Trust your judgment and opinions. Be aware of your imperfections. Know and follow what you want. Learn more about how to deal with your insecurity at Jaemin Frazer’s The Insecurity Project. Listen to Jaemin’s podcast. Get your copy of The 7 Essential Practices for Overcoming Insecurity here. Learn more about Charley Valher and Valher Media Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

A podcast can help you build credibility and authority around your brand. Thus, it is crucial to know how to generate an audience and have a deep connection with them. Social media platforms like Facebook can help you create feedback and promotional materials for your show. In this episode, our guest Angela Henderson gives crucial suggestions on building your podcast in a way that will benefit you and your audience. She also emphasizes how podcasting is a long-term venture which needs commitment and hard work. A host needs to be equipped with the right knowledge to prosper in the field of podcasting. Tune in to this episode to learn valuable information about podcasting and to use social media platforms to promote your podcast. About Our Guest: Angela Henderson is a business consultant and an online coach for women in businesses. Her company, through one-on-one consultation, builds the foundational elements necessary to grow a sustainable and profitable business. She also has a twelve-month group coaching program and is the head of Australia’s leading four-day and three-night businesswomen retreat. Essentials to Podcast Promotion and Attracting an AudienceWhy Podcasting? To establish a human connection is one of the reasons why she started podcasting. Podcasting is a long-term strategy to provide valuable information and strengthen relationships with ideal clients. The Role of Podcasting in Business It is a combination of nurturing prospective clients and deepening relationships with them. It is also a two-way approach. Angela nurtures possible clients while making connections with them. Her audience adds value to her life, and she also does her best to help them through hosting a podcast. Is Podcast an Effective Filter? One of podcasting’s central roles is to attract the right customers. Podcasting is not a quick fix to a business; it takes time to develop shows. Thus, it offers a long-term strategy for the company. The Facebook Community Angela redirects listeners to her Facebook community for further communication. In the Facebook group, there are three questions she asks the audience. First, their struggles, whether they own a company or not, and their willingness to listen to her podcast. After those questions, she asks for people’s emails. She uses Facebook to create email lists that are valuable for marketing purposes. She also used Facebook as a tool to generate feedback. Her Facebook group does not revolve around the podcast alone. Attracting an Audience The guests share the podcast, and the host sends newsletters every week. Social media platforms such as Instagram can also be used for promotion. Facebook is also an excellent arena to promote podcasts. LinkedIn and Pinterest are also becoming great platforms to showcase podcasts. It is essential to use many platforms to reach more people. Incite curiosity among your audience to entice them with your episodes. You can post snippets or teasers. Guests and Solo Episodes It is crucial to include yourself in the show since podcasting is a long-term venture. It is counterproductive to rely on guests. Integrate case studies to improve the show and exemplify the benefits of business coaching. Solo episodes require more preparation than those with guests. She writes the entire speech for the show to exude organisation toward the listeners. Generating Websites Make sure that your websites are optimized and formatted correctly before redirecting your listeners to the site. Webinars are crucial to your business; thus, invest properly in them. Resources: Russell Brunson’s Expert Secrets Connect with Angela through her website and Facebook. Listen to her podcast: Business and Life: Conversations with Angela Henderson. Learn more about Charley Valher and Valher Media. Get your free Ultimate Podcast Intro Framework from the Free Resources page. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

Podcasting is one way to tell stories. Thus, it is essential to learn efficient and compelling storytelling so hosts and audiences can have more significant connections. It also allows podcasts to be entertaining and useful at the same time. In today’s episode, our guest Jo Johnson shares the importance of storytelling in podcasts and business. It is a great way to market products and services. She also shares a valuable framework that can help podcasters to tell their stories and those of their clients effectively. If you want to improve your skills in storytelling, this episode is for you. Sit tight and enjoy! About Our Guest: Jo Johnson, a content and storytelling specialist, is the owner of the Content Coach, which she started in 2009. Content Coach is a copywriting business that teaches people how to tell their stories effectively. Jo worked with business owners for many years, helping them to find their unique voice and create amazing big bodies of content (book, program, blogs, keynote speeches). Essentials on Storytelling with PodcastsThe Transition From Copywriting to Storytelling Jo worked for a digital marketing ad agency. She learned to tell stories about people to successfully sell their products and services. It is important to show prospective customers the value these businesses can bring. Jo has always been a writer. She majored in English literature during college. Importance of Storytelling in the Field of Marketing Storytelling is a crucial aspect in the field of marketing. Big brands such as Apple, Nike, and Coca-Cola always tell stories to sell their products. Humans are hardwired to receive and understand stories. Facts and figures are often difficult to understand, but humans quickly absorb stories because they incite emotions. Humans easily remember the different aspects of a story, such as characters, setting, and plot. Storytelling is a great way to engage with the audience and effectively present your products and services. Using Stories for Greater Connection The act of storytelling should permeate everything that you do in your podcast. Know the value you want to exude to your audience and be guided by it. Show the expertise and transformation you can offer to your audience by telling compelling stories. Established businesses have leverage in terms of storytelling because they have many cases they can use as examples. But, for starting owners, they can do pro bono projects where they can draw case studies. Diversity of Story Marketing There are client variations that have different sets of problems and challenges. Storytelling allows marketers to deal with these challenges in a non-conventional and creative way. Do not be afraid to divide your audience and to take a stand on specific issues. You cannot help everybody at the same time. Do not be a people pleaser when doing podcasts. Be genuine to build a real connection with your audience. Common Mistakes in Storytelling Do not talk about yourself all the time to the point of self-indulgence. Talk about your client’s stories instead. Stories should be valuable and not for entertainment purposes only. Storytelling Framework Know your target audience. Be aware of their challenges. Craft your content through brainstorming for topics. Make sure the subject is of importance. The topics you tackle must help the target audience. Share stories to emphasize your points. Prepare for critics and those who need more convincing to listen to your podcast. Storytelling Coach Abandon complicated suggestions. They will not help your podcast and business. Instead, focus on the necessary marketing strategies. Long-term coaching programs are usually unnecessary. Efficient coaches must know how to simplify terms in a short period. Using Stories Within Interviews You can start with the story of why you chose the particular guest. Be mindful when choosing guests; they should be interactive. They should be good at what they do and articulate when answering questions. It is your responsibility as an interviewer to incite exciting stories. For more freebies and valuable information about creating content, you can check the Content Coach website or join The Content Coach group. You can also connect with Jo through Facebook, Instagram, and LinkedIn. Learn more about Charley Valher and Valher Media. Get your free Ultimate Podcast Intro Framework from the Free Resources page. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

Podcasts are often used for advertising different products and services. Facebook, on the other hand, is an example of a platform where you can promote your podcast. You can also use newsletters and the show notes to advertise your podcast and your products or services. In this episode, our guest Molly Pittman shares her insights about the business of podcasting. She emphasized the importance of building goodwill and being genuine in podcasting. Tune in to learn more about the process of podcasting and the crucial steps to advertise your podcasts. About Our Guest: Molly Pittman is a digital marketing educator and has been an expert in Facebook advertisementsing for eight years. She also has programs with Ezra Firestone to help people become better media buyers. In 2015, she started a podcast entitled Perpetual Traffic. The podcast is about paid traffic such as Facebook, Google, and YouTube advertisements. Connecting Podcasts and AdsBenefits of Having a Podcast Podcasting builds a relationship with the audience in the most reliable way since a podcast is very intimate. It is easier to listen to a podcast than to read blogs; thus, more people choose podcasts over blogs. Promoting the Podcast At first, they did not incorporate their knowledge about paid advertisements into their podcast. Their podcast has leverage since their publisher is Digital Marketer. They also have a big audience right from the start. Molly chose specific episodes that appeal to a particular community when advertising the podcast. For example, she decided to use a few sections of Facebook advertisements for local businesses because many local businesses struggle with ads on that platform. You need to target the promotion of your podcast to those who might be interested. It is not necessary to broadly promote your podcast. Be tactical in terms of advertisement. Advertisements in Podcasts Send the traffic to the show notes page. In terms of Facebook ads, it is advisable to put images and videos on the ad. There is no better between the two; thus, it is recommended to use both of them. There are many options to advertise but choose smartly. Helpful Tips on Paid Ads and Podcasting The longer you have your show, the bigger the audience you build. Employ contests or giveaways of different products and services. Give away products that will interest your target audience. Compel the participants to share the podcast on other social media platforms. They can also send emails to their friends. Strategies That Did Not Work They tried putting ads on other podcasts. These kinds of ads are difficult to track. Choose which podcasts your target audience listens to. Spotify, however, is successful in monetizing its platform through advertisements. Deciding What Content to Release Listen to your personality and tailor it to the nature of the show. Take into consideration new data and case studies from clients. The recordings are weekly. It is also vital to do batch records for emergency purposes. These episodes must not contain specifically-dated information. They are using an Excel application to document their ideas. They have a list of ideas, but if an interesting topic came up, they would talk about such an issue. There is no difference between structured episodes and spontaneous episodes. But in terms of downloads, the audience loves useful and broad information. It is preferable to craft curiosity and practicality-based titles. Email Listings and Remarketing Do not think that the sole purpose of the podcast is to sell. Be genuine, and people will always listen to you. Include a call to action in your show notes. Offer useful resources in exchange for their email address. It still depends on the type of business you own. Tailor your podcast in a way that is relevant to your business. You can use the email list for newsletters. You can send emails to your subscribers whenever a new episode is posted. Another strategy is to take the audience to a website to retarget them. If you want to know more about improving ad traffic, check out Molly’s guide. You can also connect with Molly through Facebook and Instagram. Learn more about Charley Valher and Valher Media. Get your free Ultimate Podcast Intro Framework from the Free Resources page. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

Running a podcast is a long-term commitment. It also takes hard work and patience to know the right strategies that are necessary for its success. There are also times wherein you will need the help of an expert in the field of podcasting. In this episode, Adam Jaffrey is back with us to share his knowledge about saving a stalling podcast. He talks about different strategies for those who are not growing their audience as much as they like and not generating revenue with their podcast. Check out the show notes and listen to the podcast for a valuable perspective on the business of podcasting! About Our Guest: Adam Jaffrey is the Strategy Director of Wavelength Creative. Based in Melbourne, Wavelength Creative helps brands develop high-quality podcasts from the ground up. Adam hosts two podcasts, Customer Experience Leaders and MATE: Marketing, Advertising, Technology, and Entrepreneurship. Adam has also helped numerous clients as a digital marketing consultant. Saving a Stalling Podcast Definition of a Stalling Podcast A stalling podcast is a show that is unable to connect well with the listeners, or the number of downloads is declining. Podfading happens when a show stops producing content. It is important to note that each episode is different, so have different targets for each one. For example, a podcast about neurosurgeons in Melbourne and a podcast about ice cream must have different goals. Analyzing Your Show Knowing your brand can take up to six months. It takes time to build your skills and your audience. Every show is different. It heavily depends on how you market the show. If you release an episode every week, there is a spike of listeners for the day of release, and for the next few days, there will be a decline. Strategies for Improvement Your release dates must be predictable. You must be consistent with growing your audience. Research and reflect on your content, consistency, quality, and how you present your content. Analyze your audience’s listening behavior. Think of a generating title because that is what potential listeners see first. Use active language and questions. Don’t let the excitement subside. Package your show flawlessly, and that means having a good introduction, background music, and making sure your instrument is in the right condition. Change your content or marketing strategies. Importance of the First Minute Talk about what you promised in your title. There are 750,000 podcasts on Apple, and you need to stand out. Edit your show and leave only the necessary information. Note that every second is valuable; thus, you must respect the audience’s time. Seek External Advice You may not notice your errors since you are heavily invested in your podcast. Get opinions from other people, preferably those who are expert in marketing or content production. They can help you know the right strategy. Connect with Adam and learn more about Wavelength Create through their website. You can also interact with him through Twitter. For connections, you may visit his LinkedIn profile. Learn more about Charley Valher and Valher Media Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

Podcasts hold a lot of opportunities for business owners and entrepreneurs out there. However, getting a start on this business can have several challenges. Luckily, our guest Daryl Urbanski is here to give you all the advice you need to steer your podcast show to success. Tune in to the whole episode to learn all about the tips and tricks. About our Guest: Daryl Urbanski started podcasting with a mission to help people who have valuable content to share. Today, he still keeps the same dedication to helping websites and businesses get customers and keep them. He believes that owners who know better will do better in developing their company. Daryl invites world-class experts, authors, self-made millionaires and seven-figure business owners on his show. These experts share their journey, their strategies, and dreams as a way to inspire listeners. His podcast, Best Business Podcast with Daryl Urbanski, has gained a loyal audience over the years, achieving over 400,000 downloads to date. How to Create More Opportunities from Your Podcast Opportunities in Podcasting Podcasting allows you to be a marketing engine. By growing an audience, you can generate leads for your business. It is a way to develop joint ventures and significant relationships with influential people. A vast network will help you build and nurture relationships that can help more people. With a system, you can help your guests and clients promote their events and encourage listeners to buy their products or services. Strategies in Conducting Interviews Don’t rush into conducting the interview. Instead, schedule a meet-and-greet to learn more about your interviewee. Each interview is an opportunity for you and your guests to co-promote each other’s products and services. Biographies are instructive material to see how people got into the business and how they adapted to its development. Discuss how they overcame challenges and get their perspectives on their approach. Research is always a fool-proof strategy to see the best traits of people. The Effect of Meet-and-Greet Before the Interview The primary interview will feel more comfortable for the interviewee since you already communicated before. You don’t have to spend time checking out your interviewee; at the same time, they don’t have to figure you out either. Meet-and-greets are a great way to structure questions and set up the episode for success. The flow of conversation becomes smoother since you are less likely to talk over each other. You can figure out more opportunities for where the interview can go. Audio as a Powerful Medium Audio is the most consumed information format. Audio is also very flexible. With audio shows, you can repurpose content from videos and put it on podcasts. At the same time, you can use information from the audio in social media posts or blog articles. This makes audio a medium that has enormous leverage in terms of SEO and spreading valuable content. Growing Your Audience and Getting Episodes Out There are three ways to get your traffic: you can build it, buy it, or borrow it. In the beginning, you can build your audience through SEO. For Daryl, he used Google Trends to look for the most searched term. Then, he used this term as the name of his business to gain more traction. Run ads to get your viewers to download your show. Borrowing traffic refers to promoting yourself through your guests to their audience. Be consistent in your rate of releasing shows. Through this, you can build routines and create habits with your audience. Build an email list with your current clients, leads and buyers, as well as the unknown market. Monitor the causation and correlation between a particular activity and its output. Look at trends and stay in tune with the needs of your market. Get in touch with Daryl through Facebook. For more insights and information about his podcast, click here. Listen to Daryl’s podcast: Best Business Podcast Learn more about Charley Valher and Valher Media See omnystudio.com/listener for privacy information.

There’s a lot of work done in making a podcast. Different parts come together to create a complete, finished product. But sometimes we might focus too much on particular elements that we forget to look at the other vital aspects. In this episode, we invited Adam Jaffrey from Wavelength Creative to discuss his “3 P’s” framework in podcasting. The 3 P’s are essential elements in podcasting: production, packaging, and promotion. He presents compelling examples of each of the three Ps. Then, he talks about when to focus on each particular aspect of podcasting. About Our Guest: Based in Melbourne, Wavelength Creative helps brands develop their podcasts from the ground up. As the Strategy Director of Wavelength Creative, Adam Jaffrey is all too familiar with how the agency produces the highest quality of podcasts for their clients. He’s well-versed in the field of digital marketing and has helped countless clients as a consultant. The 3 P’s of PodcastingWhat are the Three P’s of Podcasting? Production is the creation of the content, which involves the story, sound, and editing. The packaging is how you present the podcast to the audience, including the episode titles and the podcast’s artwork. Promotion is the way the podcast is brought to the audience and maintaining fan engagement through various channels. The three pillars of podcasting are equally valuable; focus depends on different factors involving the podcast in question. Different shows have different strengths, and we could learn from how each podcast excels in a particular pillar of podcasting. What are the Different Scales for Production? Large podcast networks spend a massive amount on the production of their shows to grow and maintain a large audience base, which they need to earn through advertising. Spending a significant amount in production is impractical for smaller brands aiming to engage a niche audience. The content, writing, and making a show more compelling is more critical in maintaining a niche, loyal audience. How Do You Treat the Podcast As a Full Package? Podcasts need to have a great first impression—the show title, episode name, sound quality, music, and even the artwork all matters. A show’s title has to communicate precisely what the podcast is all about in as few words as possible. The artwork should be eye-catching and should be able to tell the audience what the podcast is all about. Follow a listener-centric approach for the podcast’s metadata, using exact copies for your description and episode titles. Episode titles should tell the listener why they should listen; put guest names towards the end. Don’t include episode numbers. Promotion: How To Distribute to All Platforms. The podcast industry’s open ecosystem allows everyone to compete evenly but makes it challenging to be discovered. Getting the podcast listed on three major platforms will help increase the show’s viewership. Apple still has the most significant share in the podcasting industry, and getting listed in Apple may also get you listed elsewhere. Spotify is an emerging player in podcasting, with a continuously growing listenership. Google recently started indexing podcasts, making podcasts appear in search results and discoverable and viable for SEO. Getting into the three platforms is essential, but you should not neglect to distribute to other platforms as well. Promotion: How to Amplify Your Network. Amplification is a commitment to maintaining the engagement of your audience. Advertising for podcasts is very nuanced, and there are precise methods that could get people to listen in. Facebook groups help maintain a connection between your podcast and your audience. Email marketing is a direct way to catch people’s attention. Use paid advertising within podcasting apps to target specific groups of podcast listeners. People have to be in a mindset before they’re convinced to listen; many traditional advertising techniques aren’t ideal for podcasts. Promoting a podcast isn’t hard, but it’s hard work. The best listener-centric shows will naturally rise on top of other podcasts. Learn more about Adam and Wavelength Creative over at their website. Listen to Adam’s podcast: MATE Learn more about Charley Valher and Valher Media Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

It’s challenging to find the right fit when you’re not sure where to place yourself and your podcast. These days, it’s always a question between going broad or finding your niche when creating content. In this episode, our guest Stephanie Campanella discusses the importance of niche in the podcast business. She shares her approach to making her podcast. She also tackled the strategies she learned as a podcast listener herself, and how she uses keyword research to develop the content of her podcast. About Our Guest Stephanie Campanella is the host of the Nailing It podcast. She’s a creative mentor who loves fine art and dabbles with graphic design. Her passion lies in helping creatives thrive in their business, with a steady revenue and a team they can rely on. How to Find the Perfect Niche for Your Podcast... How to be Intentional in Finding Your Niche If you don’t know your customers and what they want, you will never score a try or get to the end zone. Podcast shows fail because they go too broad with their content. Audiences listen to a particular podcast for a reason. How to Align Your Podcast With What Your Business Offers Podcasting is an excellent link between people getting to know you and becoming your clients. Knowing that your client is consuming your content shows how invested the client is with your business. Typically, when a listener reaches their third podcast, conversations and sales calls go much smoother. How to Bring In Listeners Using Marketing Strategies Instagram is an excellent platform for reproduced content. It’s essential to put your podcast in all of your social media networks: YouTube, Instagram, and even your email signatures. Instagram is like a goldmine that always drives good leads. Going all-in and using one traffic source is better for your business in the long run. Know who your customers are and where they hang out. How to Deal With Trend Changes and Social Media While Instagram and other social media sites are excellent platforms, everything should still be on your website. What are you capable of doing on multiple platforms? How much are you willing to risk on single-source dependency? There’s only so much you can schedule in a day. Rather than doing a terrible job across all platforms, stick to one or two. How to Be Your Own Show Sponsor Launch episodes featuring a key product. Every podcast episode is a bite-sized chunk of what you’re offering. The listenership of your podcast is at the all-time high at the start of your show. Activity and engagements increase when the call to action is working. How to Put Intent Into Your Content Look into the pain points of your audience. Picking a title involves searching for it on Google to get some SEO traction from it. Asking your client’s struggles is a great place to start. A podcast appearing in Google search results could be a better experience for the user and a smarter way to sell your product. How to Create a Niche Within a Niche If you want to make a million dollars a year, you need $86,000 a month. If you have 10–20 clients giving you your monthly $86,000, there is nothing wrong with niching down. There is a small safety in small niches. When your focus is so broad, how are you going to build rapport with your audience? What is the Future of Podcasting? Podcasting will become more mainstream than it already is. The intimacy of listening to a podcast is a meaningful relationship to nurture between you and your listeners. It’s still more comfortable to do a podcast than make videos. Is It Too Late to Start Podcasting? There’s always someone who has done the same thing you do. The question is: can you do it better? Everyone has a particular style or flavour. Just be yourself and be the best version of yourself. Ask different questions. Ask the questions you want to know the answers to. Learn more about Stephanie Campanella on her website.Listen to Stephanie’s Podcast: Nailing ItLearn more about Charley Valher and Valher Media Visit Charley’s The Parenting Co websiteSee omnystudio.com/listener for privacy information.

Podcasting is a gateway to engage your audience with more valuable content. Today, we have Will Wang of Growth Labz share his experience on expanding his podcast, Marketing From The Trenches. Knowing which online platforms you can use to get more people watching, listening, and subscribing is vital. In this episode, we share how using different platforms such as Facebook, YouTube, and LinkedIn can grow your show. With podcasting as a springboard, we also talk about how experimenting with varying types of content on different platforms will lead to better engagement and more conversions. About Our Guest Will Wang is the CEO and Founder of the digital marketing agency Growth Labz, who specialize in Facebook Ads and email marketing. The agency helps clients acquire more leads, sales, and revenue. Will is also the host of the Marketing From The Trenches podcast. In his podcast, he shares strategies, case studies, and examples of what works in real-world marketing from Growth Labz and his guests. Will has worked with companies such as oOh!media, Yellow Brick Road, and NEC, helping them use the right strategies, systems, and data to increase their bottom line. Podcast Growth Strategies You Need to Start Using Now How do you Promote Your Podcast on Facebook? Investing from 50 cents to $400 on Facebook Ads to place your video podcast in the platform could reap significant returns. It can bring in one to 50,000 views for 30 minutes worth of video content. Retargeting audiences keeps them involved. Retargeting shows your current content to users who already engaged with previous content, then takes them to your other resources. Facebook Ads cost less than email lists: newsletters can cost about $1.00 to get someone on an email list. Facebook Ads can generate more engagement and at a lower cost. How Does Podcast Content Work Across Different Platforms? Test different angles for different markets, including releasing varied types of podcast episodes to see what audiences respond to, before expanding into webinars. Consider exploring other platforms, particularly YouTube and LinkedIn. LinkedIn, Quora and Reddit are surprising platforms that can also generate more traffic. It is crucial to determine if your product is suitable on a particular platform. With a lot of traffic coming in, do not exhaust the audience with specialized content. How can Podcasting be Used as a Lead Magnet? With valuable content, podcasting serves as the conversion point for engaging audiences to join your email list. Charley and Will share the sentiment on how they consume podcasts more than any other medium. As a visual learner, Will expresses how listening to audio content is step one. Once he is motivated to know more about the topic, he gets a book and reads more into it. How you engage with content and your medium preference varies from person to person. Learn more about Will Wang and follow him on FacebookCheck out Growth LabzListen to Will’s Podcast: Marketing From The TrenchesLearn more about Charley Valher and Valher Media Visit Charley’s The Parenting Co See omnystudio.com/listener for privacy information.

Having a successful podcast channel means putting together high-quality shows. Each episode needs the perfect mix of the right guest, the right questions, and the right narrative. This episode is all about running a podcast that can stand out. Our special guest, James Schramko, will share his years of knowledge on this subject. Together with James, we will talk about how a podcast can serve as the ultimate conversion tool for your business. James will share how his business evolved and the plans he has to further develop in the future. He will discuss noteworthy strategies and valuable tips for creating content. Lastly, we will also talk about getting more people on your email list. About Our Guest James Schramko is an investor, coach, speaker, and surfer based in Sydney, Australia. From being the top sales agent for a car dealership company, he now owns multiple successful businesses. James has been in the game of podcasting for over 20 years. The rich experience he attained has made him an expert on various business aspects. Some of these are marketing, website development, SEO services, information products, and traffic and conversion. Make Your Podcast the Ultimate Conversion Tool What Questions Should You Ask Your Podcast Guest? Do ample research on the guest and go over their content. Read up on their previous work. Ask the guest about their interests, particularly the things they like to discuss. Find out if there is valuable information they haven’t had the chance to share before. This method will unravel stories that have yet to come to light. Look beyond the obvious stories and questions that the guest receives in other interviews. Find a unique and exciting angle for the guest to reveal a particular perspective that most people haven’t heard. How do you Make Great Podcast Content? One way to step up your game is to ask better questions and in turn, tell your stories better. Pay attention to content which has enormous potential to resonate with your audience. Learn to trust your gut instinct in making decisions. Joining the bandwagon is not always the best option. Don't stick to a formula for your shows wherein you pose the same question for every guest. Over time, your audience will only get bored. Resist the urge of staying comfortable and sticking to what is familiar. Pursue guests who are not usually featured a lot of shows. How can Business Podcasts be Used as a Conversion Tool? When you have established a listener base, these people will commit more hours consuming your content. Earning that commitment from your audience will give you the power to influence them. Gaining their trust will make it easier to sell to them. How can you Convert Subscribers to Customers? Your website and email list are your critical weapons for conversion. Having an online help desk can encourage people to ask questions. Use your email list to endorse products that can offer more value to the consumer. Utilize your website to navigate your audience towards your highest performing content. How do you Grow Your Podcast? Commit to constant innovation. Be sensitive to the changes in your industry. Have a long term approach with the business, but if you recognize you're in the wrong track, change your methods. Be sure to subscribe to keep yourself updated on the future episodes of this podcast. In the meantime, here are useful links for today’s show: Learn more about James Schramko Check out James' website SuperFastBusiness Learn more about Charley Valher and Valher MediaSee omnystudio.com/listener for privacy information.

As a podcaster, it is important to know how to grow my audience. We had Matt Wolfe of Hustle and Flowchart share his insights on this topic. Hustle and Flowchart is one of the leading podcasts about growing businesses. In this episode, Matt shares his top three strategies on growing your audience. He also shared more effective methods of monetizing their show. Matt Wolfe’s Start in Podcasting (2:16) Matt was a big fan of audio as a student, and his first major was in audio production. He soon realized that audio content is easy to create, and an easy way to create quality content was to interview interesting people. Matt started his first podcast in 2010 with Joe Fier, who is still co-hosting with him in Hustle and Flowchart.Podcasting’s Leverage and Compound Interest (4:17) Podcasting has good leverage and pays with compound interest. You could turn it into different forms of media and post it into different platforms. You also continue earning from podcasts that you’ve created from long ago. Audiences have different preferences in media. Some prefer short podcasts. Some may like it long. There are even others who prefer just the notes from the show People would listen to older podcasts despite you having new content available. They also occasionally binge your podcast just like they do for TV shows.On Having a Co-host (9:07) Having a co-host is like having two brains focused on the same goal. Matt and Joe play different roles in their podcast, and these roles balance each other out and make better quality content. Creative differences are typical. What keeps the show together is the hosts’ mutual understanding of the vision of their show.Determining Who to Have as Guests (12:07) They have a customer support representative who background checks the twelve emails they receive each day requesting to appear as guests on their show. From these cold emails, only about two to three guests appear in their show. Most cold emails get rejected because they are not a good fit for the show. Most of their guests come from their own network. Matt and Joe keep a Dream 100 List of people they want to have in their show. They attach this to their emails, hoping their recipient could introduce them to anyone he or she would know in that list. They try to keep the show’s topics varied. Since there’s only space for eight guests in a month, they try to put apart guests who specialize in the same things.To Go Broad or Be Niche (16:06) Matt and Joe are described to be “unapologetically generalists.” They cover diverse topics and never really had a specific niche. Going for a more general audience has more significant potential, but is also harder to start. On the other hand, going niche makes it easy to create a base, but ultimately has a narrow market. Starting the Hustle and Flowchart podcast was easy despite going broad because they made use of their existing following and promoted the new podcast in all their channels.Growing the Show and Maintaining Your Audience (20:27) Matt and Joe would try everything they’d hear that helps grow a show. There are three most effective ways to grow your podcast. The first strategy is to have more contests and giveaways that involves subscribing to the show and putting up a review. The second tactic is to make Facebook Ads using three-minute clips of their podcast videos, optimized for views with a call-to-action to listen to their full podcasts. The third technique is to get quality guests with strong followings to make use of their already existing social media followings to increase the show’s reach.Usual Strategy That Fails, and What To Do Instead (27:00) Using the name of guests in Google Ads result in bad bids and end up being unprofitable. To get better bids, create your own blog post on a specific topic, and then target questions and search terms related to the blog post. Another way is to ask the lists that do appear organically on Google Search to include you in their lists.Monetisation Strategies (31:59) Their first and most common way is through affiliate marketing. Monetize your newsletters by selling content upgrades to your email list, like notes of your old episodes. CPM deals are heavily in favor of advertisers. Renegotiate the terms into a fixed rate pricing in return of shoutouts, banner placements on your website, and including sponsors in email newsletter as inserts.The Future of Podcasting (39:32) The younger generation may switch from terrestrial radio to podcasts. As podcasts are cheaper to produce than traditional radio, there might be a shift in radio content towards licensing of podcast episodes. Significant movements in Silicon Valley favor podcasting platforms, companies, and services, which is a good indicator of the industry’s future.Learning More From Matt Wolfe (47:18) Their podcast episodes are available in evergreenprofits.com. They also have a Traffic Book sold in print on Amazon, but available for free as an ebook at hustleandflowchart.com/podcasting. Learn more about Matt Wolfe and visit EverGreen ProfitsListen to Matt’s Podcast: Hustle & FlowchartLearn more about Charley Valher and Valher Media Visit Charley’s The Parenting Co website and join The Association Facebook GroupSee omnystudio.com/listener for privacy information.