How I Do Content

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”Now I'm not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don't explain why it's a no-brainer offer or why it's a no-brainer for their ideal client – that's lazy messaging.Because here's the dog's honest truth…If your audience doesn't instantly understand why your offer matters to them, right now – they won't buy, no matter how well-priced, well-structured, or “value-packed” YOU think it is.It's not about you or what you think is valuable – it's about your ideal client and what motivates them to buy.So in today's episode of the How I Do Content Podcast I'm going to tell you the real reason your “no-brainer” offer isn't selling – and what to do about it.Let's dive in!Watch my free mini-training “Make Your Offer the One”In 12-minutes I'll walk you through the messaging shifts you need to stop relying on “it should be obvious” and start communicating your offer in a way that makes the right people want it now.It's fast. It's practical. It'll change the way you sell.Get instant access at https://thesocialbolt.com.au/the-one/ Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

You know that moment in business when you look around and think…“How did I end up here?”The money's coming in… You're good at what you do…But everything feels heavier than it should. Your offers feel off, your content feels forced and deep down, you're wondering if the business you've built is still right for you.If you're nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way).Today I'm joined by Jen from The Small Wins Co. – planning nerd, F1 fanatic, and self-proclaimed “Messy Middle Mentor.” Jen's helped countless business owners rethink, realign, and rebuild their business foundations – but she's also walked this path herself. Twice.In today's episode, we talk about what happens when your business stops feeling good, why making more money doesn't always mean you're on the right path, and how to make changes before you burn out or burn it all down.This is the conversation I wish more people were having – it's your reminder that you're allowed to change your mind, realign your business, and build something that feels good again.So let's dive into it. Connect with Jen HeuettFollow Jen on Instagram @thesmallwinscoSign up for Jen's Navigating the Messy Middle Masterclass Find out more about Next Level Ops AcademyWant more?Watch my 12 minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Welcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes.Most podcasts don't even make it past episode 10.It's been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what's hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU.And you know what's wild?When I go back and listen to past episodes (usually while I'm repurposing them into fresh content, because... duh, strategy), I realise how relevant they still are.So in today's 200th episode, I'm going into the vault and pulling out five of the biggest marketing and messaging lessons from some of your most-listened-to solo episodes.The ones that built my business, sold out my offers, and helped clients go from “what do I even say?” to “holy shit, I'm booked out.”So for the 200th time – let's dive in.My gift to you loyal listeners.Watch my new 12-minute mini-training “Make Your Offer the One” to help you shift your offer from nice-to-have to need-this-now!If you're ready to sharpen your message and make your offer the one your dream clients can't stop thinking about – you definitely want to tune in.Get instant access at https://thesocialbolt.com.au/the-one/ Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Everyone and their dog is using ChatGPT to write their content right now.Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.”But let's be honest – is it actually saving you time?Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that's read one too many bro-marketing emails.But before you download another ChatGPT prompt guide, I want you to think about WHY ChatGPT is spitting out fluff that doesn't sound like you and definitely doesn't sell your offer.Because here's the truth – AI can't fix what YOU don't understand about your ideal client.And I'm not talking about a basic witch ideal client avatar focused on demographics like “women aged 25–40 who like oat lattes and yoga.”I'm talking about real HUMAN insight – the beliefs they hold, the desires they're chasing, the objections running through their mind the second they land on your sales page or consume your content.Because if you don't know that – no prompt in the world can save you.So in this episode of the How I Do Content Podcast, I'm breaking down why your AI-generated content might be falling flat, what needs to come before the prompt, and how to use AI in a way that amplifies your message instead of diluting it.So let's do this!Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

You know what you don't see on the highlight reel?The breakdowns behind the breakthroughs.The resilience it takes to keep showing up when it would be easier to walk away.The real, messy, magical journey behind building a business, a family, and a damn legacy.Today's guest on the How I Do Content Podcast knows exactly what it takes.Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO of The Search Republic (one of Australia's most in-demand Google-accredited digital agencies), a Google Search Expert, Author, Keynote Speaker, and Fertility Advocate.Not to mention she's helped generate over $700 million in sales for her clients while raising two beautiful girls and launching her first book The Search for Resilience (which is in stores NOW).In this episode, Sonja gives you the real story behind the business wins, the book launch, the journey to finally become a mum – and what it actually looks like to be resilient when life doesn't go to plan.If you've ever wondered how to build something extraordinary without losing yourself (or your sanity) along the way this episode is your permission slip to stop playing small and start trusting yourself more.No fluff, no filters – just the real behind-the-scenes of building something extraordinary.Connect with Sonja Pototzki-RaymondFollow Sonja on Instagram @sonjathesearchqueenOrder Sonja's first book The Search for Resilience at https://www.amazon.com.au/Search-Resilience-Awaken-Warrior-Business/dp/1925452964 Download a copy of The Google Ads and SEO Checklist https://sonjathesearchqueen.com/google-ads-and-seo-checklist/ Find out more at https://sonjathesearchqueen.com/ Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

You're doing all the things.You're posting on Instagram.You're emailing your list. Your offer is solidYou're casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort's nose.So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the algorithm? Or does the universe just hate me?”If you're wondering why the heck your content isn't converting, you're not alone. One of the most common questions I get asked is “How do I know if it's my messaging, my audience, or the timing?” In fact one of the Wizards on the Waitlist for Micro Messaging asked me this exact question last week!So in today's episode of the How I Do Content Podcast I'm going to share what my answer was to them so you can start doing a little investigating on your own as to why your content isn't converting into clients. And I'm going to be real with you for a moment – because it honestly depends! There's no cookie-cutter universal answer. It does depend on your business, your niche, your audience size, and how long you've been showing up.But what I can do is help you figure out how to get clear on what's actually going on so you stop second-guessing everything and start focusing on the right thing.So let's break it down: messaging vs. audience vs. timing… and what to do about it.Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

So many business owners tell me they want to start a podcast…But then the doubts creep in:What would I even talk about?Will anyone listen?Isn't podcasting a lot of work?Or they do start a podcast, make it to episode 5 and then it fizzles out because they're burnt out, overwhelmed, and not seeing results fast enough.And perhaps this sounds familiar?That's exactly why I invited today's guest Laura McRae onto the How I Do Content Podcast. Laura's the founder of Podcast Support Services, the host of Podcasting for Business Owners and the go-to person if you want to start or grow a podcast that actually supports your business.Laura knows how to make podcasting feel simple, sustainable, and strategic. No fluff, no faffing about – just smart podcasting that builds your brand and brings in clients.This episode is full of practical gems whether you're podcasting already, thinking about it, or trying to figure out how to make it work without working harder.So let's get into it.Connect with Laura McRaeFollow Laura on Instagram @podcast.support.servicesDownload the Podcast guest pitch template at https://subscribepage.io/A9s1UrListen to the Podcasting for Business Owners Podcast https://podcastsupportservices.com.au/podcasting-for-business-owners-podcast/ Find out more at https://podcastsupportservices.com.au/Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

If you have an offer that isn't selling and you default reaction is to consider:Lowering your pricesCreating a new offer (particularly a low ticket offer

I've just wrapped up another launch (this time for Micro Messaging), and there's one thing I hear every single launch without fail…“I LOVE your launch content Tahryn!” And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts.Nothing you read or see from me during a launch is a fluke or luck – it's backed by strategy, consumer psychology and intentional messaging.So in today's episode of the How I Do Content Podcast I'm breaking down how I create launch content that not only gets attention, it gets people to move, and most importantly buy what I'm selling.This is what's required if you want to make sales in 2025. Because let's be honest: Consumers have seen it all. Trust is low. Scepticism is high.So if you've ever looked at your launch content and wondered, ‘Why isn't this landing?' – this episode is for you.Let's dive in. Want more?Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

I've spent the month of March travelling the East Coast of Australia on my 40th Birthday Tour.Last year I thought to myself “you only turn 40 once Tahryn” – so why not spend the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.Now this wasn't a full holiday because I also decided if I was going to be away and doing cool shit I may as well time it around the launch of Micro Messaging.Because if there's one thing I know to be true – it's that people love and engage more often with travel content than they do launch content. So why not make the most of the engagement bump?!So in today's episode of the How I Do Content Podcast I want to give you an insight into what it really was like to run my business while travelling – behind the delicious food photos and all the cool shit you see on social media. So let's dive in.Want more?Sign up for a Messaging for LEADS session at https://thesocialbolt.com.au/leads/ Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

I want to address the dementor in the room.Because I'm in the thick of the launch for Micro Messaging which means I'm having a whole bunch of sales conversations.Not to mention I'm also chronically online so I see a lot of the same conversations being shared through content right now.There's a lot of uncertainty in the air. Conversations around economic instability, inflation and recession are everywhere. And then there's the political climate in the US and an upcoming election here in Australia to add to the mix.Some gurus will tell you not to think about it – but you're human and it's honestly not surprising you're worried about everything that's happening in the world. Especially when it comes to your business.So what does it actually mean for you as a business owner? As business owners, it can be tempting to hit pause. You might be wondering if it's even worth continuing to market and sell right now. But I'm here to tell you – this is exactly the wrong time to go into hiding and wait it out.And in today's episode of the How I Do Content Podcast I want to share with you exactly where I'm investing, how I'm showing up and what I'm doubling down on to be fully booked in 2025.Because in my experience, it's in these moments that businesses need to double down – not scale back.So let's dive in.Join Micro MessagingThis program is all about giving you the tools, strategies, and confidence to differentiate your business, brand and offers and communicate in a way that resonates deeply with your audience.I KNOW the impact really good messaging can have on your business.Thanks to my messaging I have the confidence to talk to my community in a way that gets them to take action and want to work with me again and again.The result?My business has grown consistently year on year (both revenue AND profit).And even though I don't have 100k followers (I don't even have 10k) I've never dipped in sales or cash in 6+ years in business.So obviously I fully believe in the importance of prioritising your messaging especially right now.Let's make sure you're not just surviving in 2025 –  let's make sure you're fully booked, visible, and thriving.Doors are only open for a few more days and I don't want you to miss out.Sign up at https://thesocialbolt.com.au/micro-messaging/ Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Creating and sharing content in 2025? It can do your head in right?!On one hand, there's more content than ever. You've got every guru and their dog is telling you how to 10x your business on Instagram, trends come and go faster than you can say “algorithm,” and AI has made content creation easier and quicker than ever before.But despite all this, why does content creation still feel so damn hard?Between the unpredictable political and economic climate, the never-ending content treadmill, and the feeling that you're working a full-time content job without the paycheck to match – it's no wonder you might be questioning, what's even the point?Which is why in today's episode of the How I Do Content Podcast I'm going to give it to you straight and let you know what's actually working in content right now.This isn't about chasing trends, going viral, or finding a magic hack to 10x your business overnight. Instead, I'm sharing the proven content strategies that actually work in 2025 – from a Wizard who's been creating high-converting content for over six years.So let's dive in…Join Micro MessagingIf you want to become known as a Dumbledore-level Wizard in your industry and attract Beyonce-level clients on repeat…Your messaging + marketing can't sound like every other muggle in the online space – a brilliant and powerful biz wizard needs messaging to match.And that's what I teach you inside Micro Messaging!Early bird pricing means you save $500 off the full price of the program when you sign up before tomorrow (Wednesday 19th March).You really can't afford to ignore your messaging so if you want my help to craft your unique money-making micro-messaging – sign up at https://thesocialbolt.com.au/micro-messaging/ Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

I don't think I need to tell you that the online space is noisier than ever.And if you feel like it's harder than ever to stand out – it's because it IS.There are more people marketing their businesses online – more entrepreneurs, more service providers, meaning more content flooding every platform.There's also shifting consumer purchase behaviours. Trust is harder to build. Consumers are getting smarter and more skeptical. And they need more nurturing to progress through your funnel.They don't want to hear the same recycled advice – they want to connect with people who truly understand them and have a solution to the problem they most want solved. And let's talk about the robot in the room – AI.Yes, AI has made marketing + content creation easier and faster BUT it's added to an already noisy online space and not always in a good way. BUT there is a way to use AI to make your messaging and brand stand out amongst the online noise – and in today's episode of the How I Do Content Podcast I'll reveal all.So let's dive in…Join Micro MessagingIf you want to stop second-guessing your messaging, stand out in your industry and make your marketing way easier – Micro Messaging is for you.Doors are open now for a limited time and with early bird pricing in effect so when you sign up before Wednesday 19th March​ you save $500 off the full price of the program. 3-month AND 6-month payment plans are available.To find out more and sign up – head on over to https://thesocialbolt.com.au/micro-messaging/ Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Tomorrow is my 40th Birthday!I'm celebrating the big 4-0 by jumping on a plane and spending the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.Every year when my birthday rolls around I find myself in a very reflective mood. And there's nothing like a big milestone birthday to put my reflective mode into turbo!Over the last few months and especially with Ned's passing I've found myself looking back and thinking a whole lot about life and business and where I'm at as I turn 40 and start my 5th decade.It's no secret that the last 12 months have been some of the hardest of my life – year 39 will not be one I remember fondly but it's definitely a year where I've learnt a whole lot more about myself and what I want for my life + business.So in today's episode of the How I Do Content Podcast I'm going to share some of my reflections with you – these are my 40 business + life lessons from 40 years. Want more?Join Micro Messaging https://thesocialbolt.com.au/micro-messaging/ Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Unlike most other business owners, I love creating content.The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit. So the thought of outsourcing it entirely to someone else or completely replacing my content creation process with AI – doesn't appeal to me in the slightest.I do it myself because I'm good at it, I'm quick at it and I love it – BUT I know this might not be the case for you. And after supporting hundreds of clients who feel the same way as you, I'm always on the lookout for ways to make the content creation process easier.So over the last few months I've been doing a bit of testing and trialling with AI in my own business to see what works well and what's a waste of time, so I can then share this knowledge with my clients to help streamline their content creation process and make it a whole lot easier.And in today's episode of the How I Do Content Podcast I'm going to give you an insight into my findings so far.So let's begin! Join My Free Masterclass: How to Tell + Sell in the Age of AIIf you want to learn the micro shifts you need to make in your messaging to turn your marketing into a money-making machine…AND how to use AI to make your messaging even more powerful and save you a shitload of creation time…You need to join me for my upcoming free masterclass “How to Tell + Sell in the Age of AI“. Your messaging is the thing that drives ALL of the money-making functions in your business so you need to know how to craft messaging that attracts Beyonce-level clients who move fast and pay faster than Harry Potter chasing the Golden Snitch!Remember AI can help execute your vision, but you need to create the vision first – it all starts with your messaging.The masterclass is on the 4th of March so make sure you sign up if you want to join me live or watch the replay.Sign up at https://thesocialbolt.com.au/masterclass/ Want more?Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

The hottest topic in the online space right now is AI.Businesses are on the lookout for AI tools that will save them time and streamline their processes.And yes, AI IS great for helping you save time especially when it comes to your marketing. BUT what I'm also witnessing is people making one big mistake when it comes to using AI in their business – simply because they're SO obsessed with saving time RIGHT THIS SECOND.The mistake?Jumping straight into AI without nailing your core messaging first.And I get it – you want marketing to be easier and not take you as long as it does. BUT by not setting a clear strategy and nailing your messaging FIRST, you're actually making it harder for yourself.But here's the good news…The business owners who get it right – the ones who understand that messaging comes before AI – are the ones who will be successful (and save a shitload of time) in 2025.And in today's episode of the How I Do Content Podcast I'm sharing how to actually simplify your marketing in 2025 without sounding like every other business using AI.Join My Free Masterclass: How to Tell + Sell in the Age of AIIf you want to master your messaging and use AI to amplify the right things, I'd love to invite you to my free masterclass: How to Tell + Sell in the Age of AI.In this live training, you'll learn:The exact marketing and sales messaging you need to stand out in 2025The micro shifts that will turn your marketing into a money-making machine (without blending into the AI-generated noise) How to use AI to enhance your messaging and save hours of content creation timeWhen: Tuesday, 4th of March Can't make it live? A replay will be available!If you want marketing to be both simple and effective in 2025, this is the masterclass you don't want to miss.Let's make your messaging magic – and your marketing a whole lot easier!Sign up at https://thesocialbolt.com.au/masterclass/ Want more?Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Last year I witnessed a lot of burnt out biz owners limping to the end of the year. They were done.Exhausted from...The constant churn of creating content because you don't want your community to forget about you if you stop showing up.But also feeling like what's the point because nothing you share is actually working and converting into leads and sales like it used to.Not to mention wondering why everyone you attract into your world either isn't ready to invest or worse they completely ghost you and then go sign up to work with someone else who charges 5x more than you.And as you ease back into work and start to build momentum again – you really want to avoid feeling this way in 2025.How?Well in today's episode of the How I Do Content Podcast I'm going to break down exactly what you need to do to make sure your marketing strategy not only works but doesn't burn you out.Sounds good? Let's dive in. Need Help Creating a Marketing Strategy That Actually Works?In my 1:1 series, I join your team as Marketing Strategist and Consultant and over 6 months we map out your entire high-level marketing strategy and implementation plan so it works for you and you don't burn yourself out in the process.I'm talking start to finish – overall marketing strategy, messaging blueprint, marketing funnel, content strategy and sales strategy with an implementation plan for each piece of your marketing strategy.No more signing up for marketing courses you never finish.No more coaching sessions where you simply add a hundred new things to your already overflowing to do list.No more testing a million different tactics based on what the latest ‘gurus' tell you.If you want me to join your team and create your bespoke marketing strategy that actually works – Book a call and let's chat. Want more?Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Online courses are DEAD.Well, that's what the online gurus will have you believe.The ins + outs lists for 2025 are predicting online course creators are in for a tough time. Butttt should you really believe them?Instead of taking their word for it I'm going to ask someone I trust. Someone who KNOWS what it takes to build a successful online course business model. That someone is Jessica Tutton.Jess is a Facebook Ads Specialist & Launch Strategist who is completely obsessed with helping you sell and scale your course or membership.She believes that the type of business you decide to run should be a perfect fit for your lifestyle. Whether it's kid wrangling, travelling, or making it your mission to take a dip in the ocean everyday.And that's why she loves teaching entrepreneurs – whether they're scaling from 1:1 or starting a course-based business from scratch – how to sell courses simply.In today's episode of the How I Do Content Podcast Jess and I chat about all things online courses – including Jess's biggest predictions for online course creators in 2025 and how you can create an online course that sells well AND gets clients epic results.So if “create or scale your online course” is on your to-do list for 2025 – keep listening.Connect with Jessica TuttonFollow Jessica on Instagram @jessica_tuttonThe 3 Fail-Proof Facebook Ads For a 5 Figure Launch Masterclass https://www.jessicatutton.com.au/10x-course-sales Listen to the Ready, Set, Launch Podcast at https://www.jessicatutton.com.au/podcast Find out more at https://www.jessicatutton.com.au/home Want more?Sign up for a Messaging for LEADS session at https://thesocialbolt.com.au/leads/ Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

In today's online space, standing out is harder than ever. With the flood of AI-generated content and constant distractions, audience fatigue is real.Think about it – the moment you unlock your phone, you're bombarded with content:A new podcast episode from your favourite biz guru...A pre-sale for an offer you've been eyeing for ages...A free masterclass promising to teach you how to make 8 figures in 8 minutes...Another Instagram algorithm update...Talk about information overload.And if you're feeling fatigued by all of the marketing messaging you see every single day – imagine how your ideal client feels.But don't worry – this doesn't mean you should give up on marketing. It just means you need to be smart about how you get your audience hooked on YOU and wanting MORE of what you offer. In this episode of the How I Do Content Podcast I share practical tips to help you create hooks that not only make your dream clients stop and pay attention but take action and step into your world (aka your top of funnel).Sign up for a Messaging for LEADS SessionIf you want help coming up with the different angles and hooks you need to get Beyoncé-level clients hooked (and sold) on YOU – meaning they enter your funnel at the top and flow through from awareness to purchase…Sign up for a Messaging for LEADS session and that's exactly what we'll do together.You + Me for 90-minutes fleshing out your next-level messaging so you can attract already sold dream clients into your world faster than Harry Potter chasing the Golden Snitch!It's a practical co-creation session meaning you'll walk away with a clear action plan to implement – including those hooks and angles and how to apply it to your sales pages, Meta ads, social media content and emails.Book your session now with one swish and flick of your wand hereBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

When I started this podcast back in 2021, the number 1 person on my dream guest wishlist was Samantha Wills.She's my creative inspiration, the reason I got into marketing and someone I've admired for well over 12 years.And today's guest on the How I Do Content Podcast is the Samantha Wills.If you're new to the world of Samantha here's what you need to know.Samantha Wills is an award-winning designer, author, speaker, and advocate for the arts.She founded one of Australia's most popular jewellery brands from her dining table at just 21 (which I was OBSESSED with), and which went on to be hailed as “Australia's biggest export since Vegemite.”Her debut book, Of Gold & Dust, became an instant bestseller, chronicling her journey with raw vulnerability and humour, revealing the realities of a creative founder behind the highlight reel of social media and public appearances. It's one of my favourite books and I recommend all female founders read it.And now Samantha has ventured into children's literature writing Marigold's Magic Stars to inspire children to recognise the importance and intelligence of their creativity. The magic of Marigold's story is that this message is equally as important for adults, especially business owners.I was lucky enough to chat with Samantha about all things creativity – including how she's used her creativity as an asset in her entrepreneurial journey and her advice if you're feeling a little creatively burnt out right now.I've never been more excited to share an episode with you – so enough from me – let's begin!Connect with Samantha WillsFollow Samantha on Instagram @samanthawillsShop Marigold's Magic Stars at https://www.briobooks.store/products/marigolds-magic-stars-first-edition-boxset Shop Of Gold & Dust at https://samanthawills.com/book Find out more at https://samanthawills.com/ Want more?Sign up for a Messaging for LEADS session at https://thesocialbolt.com.au/leads/ Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Welcome back to SEASON 5 of the How I Do Content Podcast and of course Happy New Year!I've NEVER been more excited for a new year to begin.I'm a big believer that you don't need to wait until a specific date to make changes or go after what you really want…But after the year that was 2024 I was SO looking forward to the symbolic start of a new year – a clean slate, a new season and the fresh energy that comes with it.This is my 6th year in business and it's also the year I turn 40 so I can feel the magic in the air, which is a nice shift after last year.The start of the new year is also the perfect time to check in with what you're calling in more of and what you're leaving behind in 2024.Perhaps 2025 is the year you work exclusively with dream, fully aligned clients – no more working with anyone and everyone or chasing people who aren't a perfect-fit for your offers.So in today's episode of the How I Do Content Podcast I'm sharing how you can refine and elevate your client attraction strategy in 2025 so you're in-demand with Beyoncé-level clients all year round.Sounds good? Let's get into it!Sign up for a Messaging for LEADS SessionIf your top-of-funnel messaging isn't aligned with the clients you want to attract – it's time to fix that.And this is why I've created Messaging for LEADSYour personalised top of funnel messaging strategy to fill your sales pipeline with hot AF leads who are READY to buy.Together, we'll flesh out your next-level messaging so you can attract already-sold dream clients into your world faster than Harry Potter chasing the Golden Snitch.If you want to make 2025 the year you become fully booked with dream, fully aligned clients – sign up for a Messaging for LEADS session today for only $799.Want more?Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link:  https://youtu.be/WY8-lVlLhWE 

2024.The worst year of my life.Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode.But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff. And it would be so easy to do that – but, if you're a long-time listener of the podcast, you KNOW that's not how I roll. And, honestly, business doesn't look like the curated highlight reel you see on Instagram every single day. There are days, weeks, months, and years when you wonder why you put yourself through the rollercoaster that is running a business. But this is why sharing all sides of business is so powerful – because then you know you're not alone, and you know there are other people navigating the same kinda things as you.And sometimes that's the reminder you need to keep going when you're in the thick of it. My intention with this podcast is for you to always take away something that's relevant and relatable to you and your business. So, in today's episode of the How I Do Content Podcast, I'm going to share my biggest lessons from 2024, what I'm most proud of, and how my business supported me during the worst year of my life. So, for one final time this year – let's do this!Want more?Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/Follow Tahryn on Instagram at http://www.instagram.com/thesocialboltFind out more at https://www.thesocialbolt.com.au

I know there's a whole lot of basic witch advice online about how to improve your messaging.But half the time it only leaves you feeling more confused about what you actually need to do to stand out online and cash in.So, in today's episode of the How I Do Content Podcast, I'm sharing the secret to crafting scroll-stopping messaging that generates sales on repeat – with examples and all!Because I know you want practical and actionable solutions – so I got you!Sign up for a Biz Wizard IntensiveLast chance to claim your 2025 Biz Wizard Intensive for $1,000 off. Together, we'll map out the strategy, messaging, and marketing for your offer so you can attract those Beyonce-level clients on repeat in 2025. You'll move through 2025 with a deeper understanding of your ideal client's challenges and desires, how to talk about your offers in different ways to get them to move, and finally fully embrace and embody your unique blend of magic.If this sounds like the kinda magic you need in your life – make sure you claim your spot today at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/!

As an introvert, I'm a natural observer.Talk to people? No thanks, I'm good. Observe people? YES PLEASE!So it's not surprising that one of my superpowers is observing brands that are absolutely killing it with their messaging and marketing. And, in today's episode of the How I Do Content Podcast, I've got my observation cloak on to share 3 brands who nail their messaging and what you can learn from them.Because I KNOW it's helpful for you to see examples of magical marketing and messaging out in the wild and how you can apply the same principles to your brand and business.Listen in to see which 3 brands made my list! Sign up for a Biz Wizard IntensiveI've just opened up some spots for my Biz Wizard Intensives to start in 2025. This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory – aka attracting Beyonce-level clients on repeat.Together we'll map out your complete strategy, micro-messaging, and marketing roadmap for your core offer.They're currently $1,000 off (but not for much longer) – so, if you want to make one of them yours, find out more at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/

If you feel like your business should be making more money than it is right now – you're not alone.In an online space filled with the shiniest of shiny income claim messaging and marketing (think “quantum leap to 7-figures in 7 days” kinda vibe)...I see so many people hustling hard and trying to do everything “right” – only to feel frustrated AF when they don't see the same kinda results.But what if the problem isn't you…but the approach you're using? So, in today's episode of the How I Do Content Podcast, I'm sharing the #1 reason you're not making money in your business right now.And no, it's got nothing to do with not working hard enough, not posting enough content, or not creating enough new offers.It's something you probably don't even realise you're doing (but it's the exact thing keeping you stuck!)... Sign up for a Biz Wizard IntensiveI've just opened up some spots for my Biz Wizard Intensives to start in 2025. This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory – aka attracting Beyonce-level clients on repeat.Together we'll map out your complete strategy, micro-messaging, and marketing roadmap for your core offer.They're currently $1000 off – so if you want to make one of them yours find out more at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/.

Standing out in the online space right now can feel difficult BUT it's not impossible.Your soulmate clients are out there searching for you, so what are you doing to get noticed?No, you don't need to change your name to Hagrid to stand out… BUT you do need to make it crystal clear to your ideal clients why YOU are the wizard to buy from.Boring, beige, and the same-same ain't going to cut it – you gotta be brave and bold! So, on today's episode of the How I Do Content Podcast, I want to introduce you to my magical friend and past client, Lucy. Lucy is the fabulous creator of Little Sparks of Joy Studio where she magically crafts nostalgic treat-inspired candles. I'm not kidding when I say they smell so delicious you'll want to eat them!Not only does Lucy stand out – she does it in a super-saturated market.How does she do this?It all starts with her unique micro-messaging – and then that infuses everything she creates in her business. From the candle scents to her visual brand, and how she sets up her market stalls to how she creates content.Because, if you want to build a money-making brand that has customers coming back again and again – you need really great messaging. In today's episode, Lucy talks about the evolution of Little Sparks of Joy Studio, and how she's created such a magical brand that her customers are obsessed with.You'll love this conversation – so let's dive in! Connect with Lucy-Anne LewisFollow Lucy on Instagram @littlesparksofjoystudioShop Lucy's range of candles at https://www.littlesparksofjoystudio.com.au/shop/ Sign up for Micro MessagingDoors are just about to close, and I don't want you to miss out. The reality is the online space isn't going to get any quieter than it is right now.And, with more and more businesses continuing to show up online and share their magic – what are YOU doing to make sure you stand out and attract Beyonce-level clients?Micro Messaging is the ultimate biz spell you MUST possess in your Wizard's toolkit if you want to stand out and sell out. Head on over to thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up before doors close on Thursday 21st November!

At this time of the year, you'll start to see a lot of business and marketing experts sharing their trends and predictions for 2025.In fact, I'll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging, so make sure you sign up before doors close to hear those.In today's episode of the How I Do Content Podcast, though, I want to dive into what I believe has been the biggest trend of 2024 so far…And I believe this one will also stick around into 2025 because it's not actually a trend, but it's definitely something a whole lot of people have been focusing on this year. 2024 has been the year of the PIVOT. So, if you sell anything – let's talk about the importance of the pivot, and why it's an essential part of your messaging and marketing strategy, now and into 2025. Sign up for Micro MessagingTeaching you to create unique micro-messaging that helps you make money, regardless of what's trending or what's happening in the economy, is my jam. And, inside Micro Messaging, you'll learn my step-by-step micro-messaging process from start to finish – it includes everything I use in my business, and support my clients with in theirs. When you sign up before the 21st of November you get:Instant (and lifetime) access to the content, so you can jump straight in as soon as you sign upMy bonus live training, where I'll share my thoughts on what you can expect in messaging and marketing in 2025Access to the 3 live Q&A calls I'll run in 2025, so you can binge the content and then come and ask me all your messaging questionsMicro Messaging is everything you need to set yourself up for success and create incredible magic (and money) in your business for the rest of the year and into 2025.Early bird pricing ends TOMORROW (13th of November), so make sure you sign up today to save $500 off the full price of the program.Head on over to https://thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up right now!

Over the past 5 years, I've been part of the marketing and coaching teams of many 6- and 7-figure businesses…I've seen how these businesses work and the strategies they use as I've worked alongside and collaborated with some of the smartest, most brilliant CEOs.And there's one thing these magical humans have in common – they ALWAYS prioritise their messaging.Because they know that if they want business to feel more easeful and to generate more sales – magical messaging is ESSENTIAL.So, on today's episode of the How I Do Content Podcast, I'm talking with my longest-standing client (and biz bestie) Bec Cuzzillo.Bec is a Spiritual Business Coach for spiritual space holders ready to scale their online programs and retreats.She's been in the business game for over 8 years now (which is no small feat) and has scaled her business to six figures through group programs while working 10-15 hours a week as a mama of 2 of the cutest kids you will ever meet.In today's episode, we discuss how often we work on and refine Bec's messaging, and how being clear on this not only makes business easier overall but, ultimately, helps her attract dreamboat clients every damn time.Because smart business owners (like Bec) prioritise their messaging no matter how often they launch or how long they've been in business.Connect with Bec CuzzilloFollow Bec on Instagram @bec_cuzzilloListen to the Feminine Fire Podcast https://www.beccuzzillo.com/podcast Download The Ultimate Launch Checklist for Spiritual Space Holders https://www.beccuzzillo.com/checklist Find out more at https://www.beccuzzillo.com/  Sign up for Micro MessagingIf you want to learn my step-by-step micro-messaging process – the one I use with my private clients, and for writing all copy and content in mine and my client's businesses…Doors have just re-opened for my program, ‘Micro Messaging'. When you sign up today, not only do you receive $500 off the full price of the program, but you also get ‘Messaging in Action' – an in-depth audio series where I break down how I used micro-messaging to conjure my best launch ever. You get an exclusive insight into how my brain works, the reasoning behind my strategies, and how that translates into the magic you see on the front end. EVERYTHING in your business starts and ends with your messaging.It's the ultimate biz spell you MUST possess in your Wizards' toolkit – it's the easiest and fastest way to make Sirius money in your business.Head on over to https://thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up right now!

Creating content in your business can often feel like a full-time job, right?!And, if you didn't in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier.This is why, in today's episode of the How I Do Content Podcast, I'm sharing how you can make content creation easy AF, now and into 2025.Because content creation can be easy and it can be fun – you just gotta know what's important and what isn't.I have worked with hundreds of clients who, when we start working together, absolutely hate creating content. Then, after simplifying everything and understanding what's important, they start to enjoy it. Because when you don't have a whole lot of resistance around creating content, it's a whole lot easier to do it – and do it consistently.Yes, it's possible – let me show you how.Sign up for my free masterclass – 'The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)'It's this Thursday 31st October on Zoom. A replay will be available if you can't make it live or want to watch it back at 2x speed. I'll be taking you through 3 micro-messaging shifts that have transformed my clients' businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.If you're committed to making your content creation process a whole lot easier – you need to be at this masterclass. So jump on over to thesocialbolt.com.au/masterclass to sign up for free. 

Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?The answer might shock you…Because neither offer is easier to sell.And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who's going to object to spending $19?!”But you would be wrong.And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn't necessarily dictate the ease of selling.You know what does though?YOUR MESSAGING! And, in today's episode of the How I Do Content Podcast, I'm going to break down why neither high ticket nor low ticket is easier to sell and how to tailor your messaging to match the buying psychology of your audience so you can make sales regardless of the price point.Sign up for my free masterclassCome and join me for my upcoming FREE masterclass, ‘The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)'.On Thursday the 31st of October, I'm sharing the 3 shifts that have transformed my clients' businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.Differentiation will help you sell your low-ticket AND high-ticket offers without breaking a sweat – because, when you know how to master your messaging, selling gets so much easier!So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.

Money-making season is upon us! There are some really great opportunities to make money in this season, and, if you're heading into the last 3 months of the year with a goal to make more sales – this episode is for you!Because there are some things you can do to maximise your opportunities to make sirius money in your business. So, in today's episode of the How I Do Content Podcast, I'm sharing the things you need to focus on in your top-of-funnel marketing strategy to attract Beyonce-level clients and nurture them right through your funnel until they become paying clients. Because, if you're not clear on your top-of-funnel strategy, it'll make it super challenging to attract, nurture, and convert the leads in your funnel. Sign up for my free masterclassIf you're ready to get clear on your top-of-funnel messaging and marketing so you can make more sales – come and join me for my upcoming FREE masterclass “The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)”.It's on Thursday the 31st of October, and I'm sharing how these 3 shifts have transformed my and my clients' businesses and where you can use them in every area of your business to really differentiate yourself from the muggles.Because if you don't know the exact micro-messaging your ideal clients need to hear from you right now (and into 2025) – you need to sort out your priorities, wizard!Yes, a replay will be available if you can't make it live or you prefer (like me) to watch masterclasses at 2x speed.So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.

I regularly preach the importance of consistency in your marketing.In fact, if you did a search through every episode of the How I Do Content Podcast, you'd definitely find the word ‘consistency' mentioned a whole damn lot.And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of mind when your ideal clients are ready to buy…BUT consistency isn't just about showing up a certain amount of times over a long period of time. And yes, I know “showing up and sharing consistently” is often the advice shared in the online space on repeat, BUT that's giving surface-level, not really helpful kinda advice.Because “showing up and sharing consistently” means NOTHING if it's not helping you make sales. So, in today's episode of the How I Do Content Podcast, I'm sharing the truth about “consistent” content, and the reasons why you're not seeing your consistency translate into sales. Let's dive in! Want more?Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au

How did you know it was time to engage a mentor or coach to help your business?This was a question that was dropped into the question box by one of my magical Instagram followers when I put the call out for future podcast episode topics.Thanks for the question, Jasmin! It's a great question – so in today's episode of the How I Do Content Podcast I'm going to share how to know when you need support and also how to make smart support decisions. Because there's other support you might need in your business outside of a coach or mentor.So how can you make the right decision to help you and your business grow – well let's dive in!  Want more?Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au 

An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!”And, if you're a long-time listener of this very podcast, you'll know my stance on the often dumpster fire that is Instagram. Spoiler Alert – Instagram shouldn't be your entire marketing strategy and it's a HUGE risk to spend all your marketing time creating content for a platform that you don't own. What was once the easiest and most cost-effective way to market your business online has certainly lost its lustre in the last couple of years.It often feels like you either need to become a full-time content creator or get your PhD in Instagram to keep up and get any traction on it.And I've definitely noticed a lot of businesses looking to change the way they use Instagram because of the declining reach and engagement, and the never-ending platform changes.Can I get a “FINALLY”?!Now I know it's easy for me to sit here and say, “You should change the way you use Instagram” but not share what that could look like – so the best way I can do this is to tell you! So, in today's episode of the How I Do Content Podcast, I'm sharing how I use social media so I don't lose my damn mind every time it's not playing nice. Want more?Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au 

In the online space, there's a whole lot of gurus telling you that the best way to create content is…[insert their chosen preference here].There's a LOT of noise and conflicting information so I can't say I'm surprised if you feel a little (or a lot) overwhelmed and confused.And because creating content will always be required if you want to attract Beyonce-level clients on repeat – you want to know what will actually work. So, on today's episode of the How I Do Content Podcast, I'm going to give it to you straight and let you know what's actually working in content right now.I want to preface this by saying if you're looking for tips and hacks to go viral or 10x your business overnight – this is NOT the podcast for you, and I'm definitely NOT the wizard for you.But if you want proven content strategies that actually work – this episode is for you. Want more?Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au

How does a Biz Wizard spend their week?Well, you're about to find out because, in today's episode of the How I Do Content Podcast, I'm giving you a behind-the-scenes look into my week as a Biz Wizard.How do I spend my time each day?How many hours do I work?What projects am I working on right now?I'm going to reveal all! Fair warning though (and I do tell people this a lot) – but I'm pretty boring and very much a creature of habit. However, I also know people are curious and love getting a little bit of inside info about what other people are doing in their business. You can thank my magical client Anna who suggested this topic for today's episode.So let's dive in!Want more?Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Follow Tahryn, Ned & Maggie on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au

The purpose of your marketing is to nurture relationships with your audience – from first discovering you, right through to buying from you.You know your marketing is working when people come into your world and follow your intended customer journey – they find you, connect with you, begin to trust you, and then buy from you.One of the best ways to get these dream clients to this point is to create different pathways for them. Because, as you know, everyone follows their own unique customer journey – so it's up to you to meet them where they're at, and give them the information they need to make their decision.You want your dream clients to move towards this decision, and that's why your free stuff is so important. Your email list, your lead magnets, and your free masterclasses and workshops – all key players in your customer journey.So how can you get people to move and sign up for your free stuff? Good news, wizard – that's exactly what I'm going to tell you in today's episode of the How I Do Content Podcast. The best bit is that this is actually a process you can go through every time you create any new free stuff in your business so you can make sure people sign up and are moving through your customer journey as intended!  So let's dive straight in! Want more?Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au 

Ok wizard, I want to have a little chat with you about your marketing.Something has been brewing for me for a little while now and it needs to be said…I KNOW you've been sold the whole shiny sparkly dream of:Going viralExploding your following10xing your business6-figure months and a 7-figure business while living the lavish laptop lifestyleAnd I know you want it NOW – to wave a magic wand and, hello, you're living in your vision board.But believe me when I say, this shiny sparkly dream that you see everywhere in the online space is causing you to get distracted and chase shortcuts, trends, and hacks to try and get you there faster……Instead of investing your time, energy, and money in the long-term vision for your business. And sure, the second option sounds boring as fuck against the shiny, sparkly dream (and I get it because I love me some sparkle)…Until you realise it's actually the boring option that'll make your wildest business vision a reality.So #sorrynotsorry, but I'm about to burst your Drooble's Best Blowing Gum bubble by telling you that what you've been sold is a LIE.And, in today's episode of the How I Do Content Podcast, I'm going to share why you need to stop believing the lies and expecting marketing miracles to happen overnight. Want more?Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialboltFind out more at https://www.thesocialbolt.com.au

Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch…They'll say to me: “But Tahryn, I feel like I'm repeating myself and saying the same thing again and again and again.”My response: “Yeah, that's kinda the point”And while I'd love to do a mic drop and make this the quickest episode in How I Do Content Podcast history…...Obviously, I'm going to explain myself and tell you why repetition isn't a bad thing – in fact, it's actually essential if you want it to have the intended impact → attracting Beyonce-level clients on repeat. So, if you're feeling like your messaging is getting a little repetitive and you'd rather cast The Cruciatus Curse than talk about your offer one more time – you need to listen in.  Sign up for a Biz Wizard IntensiveIf you want to workshop your messaging and get clear on the different angles required to make sirius money selling your offers – let's do it together inside my Biz Wizard Intensive. 6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer's entire strategy, mico-messaging, and marketing so you'll never have a problem with repeating yourself again. Let's create magic together – click here to find out more.

One of the things business owners tell me on repeat is that an increasingly competitive and noisy online space means a lack of quality, consistent leads coming into their world.  And, as we head into peak launch season, one of the most important things you need to focus on in your launch prep is not only attracting those leads, but also nurturing them so that when it comes time to launch, they're ready to buy.But let's be sirius: this is actually something you need to focus on all year round, not just at launch time. Because here's the thing – just because someone comes into your world today, doesn't mean they'll immediately buy from you. Everyone follows their own unique customer journey, so it's up to you to have different pathways open and available for them to discover you, connect with you, trust you, and then buy from you. So how do you attract leads who are as hot as Harry Styles and ready to buy?Well, in today's episode of the How I Do Content Podcast, I'm going to share how you can get more leads into your business. And, because the customer journey is never linear, I'll also tell you how to maximise your lead generation opportunities. So let's begin! Sign up for a Biz Wizard IntensiveIf you want to create a strategy to not only attract more leads, but also map out the marketing to nurture those leads and then turn them into sales – you need my Biz Wizard Intensive. 6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer's entire strategy, mico-messaging, and marketing.You'll finish our 6 weeks together with a personalised process that you can replicate to attract Beyonce-level clients on repeat!From lead generation through to nurturing your relationships and ultimately converting into sales – together we consolidate all the pieces of the puzzle into a repeatable framework.There are currently 4 spots remaining at the special launch price, so let's create magic together – click here to find out more!

And so here we are…It's August…Another year is flying right past us – I mean, wasn't it only January 5 minutes ago? But there's still plenty of time to create incredible magic in your business – I'd even go as far as to say it's the best time of the year to make shit happen.So, in today's episode of the How I Do Content Podcast, I want to share a couple of quick launch reminders to help set you up for success and a whole lot of magic for the rest of the year.If you're planning a launch before the end of the year – this episode is a must-listen.So let's dive in!Sign up for a Biz Wizard IntensiveIf you want my support to help you map out your complete strategy, micro-messaging, and marketing roadmap for your core offer – my Biz Wizard Intensive is for you. This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory aka attracting Beyonce-level clients on repeat.The best part is you're creating a repeatable process that you can use again and again. The time you invest in getting this framework right – means you're never starting from zero, which saves you time, money, and a whole heap of stress.There are limited spots available, so if you want to make one yours – click here to find out more, or send me a DM over on Instagram and I'll send you the details.I can't wait to create magic with you!

Income claim messaging in the online space has gotten out of hand…So in today's episode of The How I Do Content Podcast I want to talk about it.Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it's a big driver for me. It's also super inspiring and shows me what's possible in business.And, from a marketing perspective, I also know using income claim messaging works because it speaks to this desire many people have. Marketing after all is 100% psychology. But this is not about whether it works or not…This is about how I'm getting bored of the sheer amount of people who've made it their ENTIRE message and the ONLY WAY they market their business, themselves, and their offers.So let's talk about it!

Today's episode of the How I Do Content Podcast is going to be short + sassy. Something I want to do more of is share my thoughts on different messaging + marketing trends I see in the online space. As someone who consumes a lot of content – I love observing how brands and businesses are marketing themselves online, and also seeing which strategies, tactics, and trends are the “it girl” of the month.  I LOVE marketing when it's done well. Even though I have a degree in marketing, and I know as a marketer there's always an element of strategy in what brands are doing – when they nail their marketing + their messaging…TAKE MY MONEY!But, on the flip side, sometimes I really hate the icky marketing strategies, tactics, and trends I observe.And this usually contributes to why you don't enjoy your time in the online space or marketing your business, right?!But I'm forever on a mission to make messaging + marketing magic again! And in today's episode, I'm ready to break down one of the biggest online marketing trends right now – FACELESS MARKETING. I'm going to tell you what I really think about this trend.

I've just finished the launch for my new program, Micro Messaging, and even though I'm five years into business…And even though I've launched a zillion times before…And even though I have a really epic strategy and can create magical content…Mindset was still my biggest challenge.And here's the thing about mindset – you'll never reach a point where you don't need to work on your mindset. And today's guest on the How I Do Content Podcast is going to share why prioritising your mindset is as important as prioritising your strategy – I'm joined by the magical Kirryn Lee.Kirryn is an Energy & Mindset Coach who coaches heart-led entrepreneurs and leaders to go beyond the constraints of their fear so they can make BIG impact, show up with confidence, and thrive in life & business. Her coaching stands on the pillars of energetics, emotions, and self-trust. She believes that once we open to our fullest expression of emotions, understand how our limiting beliefs are stored as energy in our field, and learn to confidently listen to the nudges of wisdom the body speaks, we become unstoppable!If you're ready to master your mindset to master your business – you'll love this episode! Things You'll Learn in this Episode of How I Do ContentHow Kirryn moves through fear and uncertainty in her own business Why Kirryn believes mindset is just as important as strategy as a business owner The sneaky little mindset blocks that often pop up and hold you back especially when it comes time to launchConnect with Kirryn LeeFollow Kirryn on Instagram @kirryn_lee/Apply for the Beta Round of Nail Your Launch Energy and Mindset hereListen to It Begins With You on Apple Podcasts or Spotify

Do you want to make business a whole lot easier? I'm going to take that as a resounding yes – because OBVIOUSLY you want business to be easier. I ask you this question because I'm not sure you completely understand the impact of really great micro-messaging.And look, I don't blame you because there's a whole lot of business and marketing coaches who tell you “messaging helps you position yourself as an authority” – but what the fuck does that even mean?! Or they tell you “messaging will help you make 6-figures in 6 minutes.” This messaging quite frankly SUCKS. And yes, ultimately messaging DOES help you make more money, BUT let's talk about other ways knowing how to master your micro-messaging makes business easier. Because making more money is the end result of these elements! So, in today's episode of the How I Do Content Podcast, I want to share the top 5 unexpected things your messaging does for you, other than position you as an authority or make you more money. Because I'm not a basic witch and neither are you! So let's dive in.Sign up for Micro MessagingIf you want to make your offer creation, content creation, selling, and just business in general 10 times easier – then you need to sign up for Micro Messaging.Doors are just about to close for this special bonus live round and I don't want you to miss out. Because with the online space noisier than ever before (and not getting any quieter, like ever…) – the wizards who know how to leverage their messaging will be the ones who:Continue to attract Beyonce-level clients who move fast (and pay faster)Have consistently high demand for their offers Have an inbox filled with “pinch-me” opportunitiesMicro Messaging is the ultimate biz spell you MUST possess in your Wizards' toolkit and honestly, who doesn't want business to be a whole lot easier?! I know I do! Head on over to www.thesocialbolt.com.au/micro-messaging to find out all the details and sign up before doors close. 

"How do I restart my content and messaging when I've been at a standstill for about 3-4 weeks?"I was asked this question by one of the wizards on the Micro Messaging Waitlist – and it's also a question I get asked a lot when I'm teaching messaging and content in my programs.So OBVIOUSLY I wanted to share my answer with you too!You might find yourself taking a break due to a planned absence (such as holidays or maternity leave), you might find yourself burnt out from trying to keep up with the Instagram machine, or you might get so busy working in your business that you stop marketing altogether. So, in today's episode of the How I Do Content Podcast, I'm going to share how you can restart your content and messaging after an online hiatus. I'm also going to get honest with you, and let you know why I think you're making it a bigger deal than it needs to be – yep, I go there!Sign up for Micro MessagingIf you want to arm yourself with the ultimate micro-messing spells to speak directly to your ideal client and activate them to move into being a fast YES to working with you – my new program Micro Messaging is for you.EVERYTHING in your business starts and ends with your messaging.It's the ultimate biz spell you MUST possess in your Wizards' toolkit – it's the easiest and fastest way to make Sirius money in your business.That's why I ALWAYS prioritise my messaging and support my clients to do the same.In Micro Messaging I'll take you through my step-by-step micro-messaging process from start to finish so you have the confidence to talk to your community in a way that gets them to take action and want to work with you again and again.Doors are currently open for a limited time only. The most magical humans are already signed up and waiting for you to join us.  Head on over to www.thesocialbolt.com.au/micro-messaging to find out all the juicy details and sign up.

Messaging is a word that's thrown around in the online space more than a Quaffle in a Quidditch Match.It's become the latest buzzword, following in the footsteps of “Quantum Leaps” and “Energetics”.And when you hear a word or a phrase on repeat, it starts to lose its meaning – which is funny considering messaging is literally the meaning behind everything you create in your business.I don't want messaging to become something you don't siriusly consider because (and I can't say this enough) your messaging really fucking matters. It turns lurkers into clients faster than Harry Potter chasing the Golden Snitch.It's how you clearly and confidently position yourself and your offer as the ONLY solution to the problem your dream clients want to solve.And it's the thing that'll help you cut through the noise, and stamp your unique blend of magic everywhere so it's clear to your ideal clients why they need YOU in their life – RIGHT NOW!So, in today's episode of the How I Do Content Podcast, I'm going to share how messaging changed the game for my business. Specifically, how micro messaging helped me create a multi 6-figure offer in my business. Because while every other Ron, Harry and Hermione are talking about messaging the same way – the magic is in the micro. And, in 2024, it's the micro-messaging shifts that have the biggest impact.Now this isn't an episode filled with basic witch filler – I'm about to drill down into the specifics of micro messaging and how I used it to sell out my most premium offer.You ready? Let's dive in.Sign up for Micro MessagingI'm so passionate about showing you the ways of micro messaging.Because I KNOW it has the potential to change the game for you + your business.It's not your basic witch spell, it's only for powerful wizards who are ready to take things up a level (or two) and become seen, heard, respected AND paid by Beyonce-level clients.So if this is you – I'd love to invite you to join my new program, appropriately named Micro Messaging.Micro Messaging is EVERYTHING you need to master your unique micro-messaging and turn those lurkers into clients. I'm so excited to finally bring this program to life, and I'd love to have you in there with me. You can head to www.thesocialbolt.com.au/micro-messaging to find out all the juicy details and sign up.

Messaging is the one thing that connects absolutely everything you do in your business.At every stage of business…For every offer you create…For your marketing strategy…For your sales strategy…Your messaging plays a pivotal role in all these different elements – it's the glue that holds your business together.So when you're not making as many sales as you'd like in your business – I'll ALWAYS recommend you look at your messaging first and foremost. One of the biggest problems I'm hearing from business owners (like you) is sales are slow – and your messaging is usually to blame! So, in today's episode of the How I Do Content Podcast, I'm going to share 3 reasons why your messaging is stopping you from making sales right now.Before you slash your prices or create a completely new offer – let's fix your messaging! Sign up for my FREE masterclass, ‘How to Tell + Sell'I'll take you through the specific marketing + sales messaging you need to create differentiation and attract those premium clients.Messaging is such a key piece when it comes to making sales in your business – so if your sales have slowed or ground to a halt, you need to sign up and join us on Wednesday 19th June.As with all my masterclasses, there will be a replay available if you can't make it live or you want to watch it at 2x speed.You can sign up here for FREE!Want more?Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-auditGet the exact plug-and-play templates I use in my business to nail my messaging and attract Beyonce-level clients at https://thesocialbolt.com.au/messaging-templates/Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic episodes from this mini-series: In Volume 1 I reviewed the messaging of an Infant and Toddler Sleep ConsultantIn Volume 2 I reviewed the messaging of a Fertility Awareness Teacher And, in Volume 3, I reviewed the messaging of a Social Media ManagerSo, if you haven't already listened to those episodes – feel free to hit pause and go check them out right now.Now for today's episode, I'm going to do something a little different. I received more applications than I have episodes to review your messaging – so I decided to have a look at all the applications for this year, and then pick some common themes across the board.A ‘best of Messaging on the Mic 2024' if you will.And I think this will be super helpful to hear for ALL business owners because there are common challenges and areas for improvement when it comes to your messaging. So, without further ado, let's get into it…Sign up for my FREE masterclass, 'How to Tell + Sell'I've proclaimed 2024 as the year of Micro Messaging – so I'm going to take you through the specific marketing + sales messaging you need to stand out and win dream clients on repeat. I know being specific and more concise in your messaging + marketing is a big challenge for the wizards in my community, so my aim is for you to walk away from the masterclass clear on the micro shifts you need to make in your marketing and sales messaging. The masterclass is on Wednesday 19th June at 10am Perth time and YES, a recording will be available if you can't make it live or prefer to watch it at 2x speed like me.You can sign up here for FREE!Want more?Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Get the exact plug-and-play templates I use in my business to nail my messaging and attract Beyonce-level clients at https://thesocialbolt.com.au/messaging-templates/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au 

It's time for me to review another biz wizard's messaging + marketing…This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. So, if you haven't listened to Volume 1 and Volume 2 already – go check them out right now.In Volume 1, I reviewed the messaging of an Infant and Toddler Sleep Consultant.And, in Volume 2, I reviewed the messaging of a Fertility Awareness Teacher.In today's Messaging on the Mic episode, I'm featuring a Social Media Manager & Virtual Assistant.Sign up for How to Tell + SellThe micro messaging shifts are where it's at in 2024! This is why I'm running a FREE masterclass on Wednesday 19th June: How to Tell + Sell – The Micro Messaging You Need to Win Clients on Repeat in 2024.I'm going to take you through the specific marketing + sales messaging you need to stand out and win dream clients on repeat. You don't want to miss this masterclass – sign up here.Want more?Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Get the exact plug-and-play templates I use in my business to nail my messaging and attract Beyonce-level clients at https://thesocialbolt.com.au/messaging-templates/Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au

It's time for me to review another biz wizard's messaging + marketing…Welcome to this week's episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they're in demand with Beyonce-level clients 100% of the time. If you haven't yet listened to Volume 1, where I reviewed the messaging of an Infant and Toddler Sleep Consultant – you can check that out here first.In today's Messaging on the Mic episode, I'm featuring a Fertility Awareness Teacher.Sign up for my 1:1 series, Magic Marketing MentorIf you want my support to uplevel your messaging + marketing, my 1:1 series, Magic Marketing Mentor, is for YOU!This is NOT your basic witch 1:1 business coaching package - it's the ULTIMATE Creative Collaboration where you get high-level access to me and my team.I'm by your side to not only mentor you on your overall business + marketing strategy – but ALSO support you with the implementation, too. Yes, it's a magical mix of mentoring, done-with-you AND done-for-you – a unique potion not many business coaches offer or even possess in their toolkit!  You + I become the iconic duo of your dreams, and take the mess in your mind and turn it into money-making magic.I currently have TWO spots available, so if you want one of these to be yours – find out more here. I can't wait to join your team!Want more?Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit Get the exact plug-and-play templates I use in my business to nail my messaging and attract Beyonce-level clients at https://thesocialbolt.com.au/messaging-templates/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au