Podcast appearances and mentions of tyler pigott

Tyler Pigott, a seasoned expert in marketing strategy and brand development, is the Founder and CEO of Lone Fir Creative. With a passion for helping businesses excel in the digital landscape, Tyler has built his career on understanding the intricacies of customer experience, from the initial stages of brand awareness to post-purchase satisfaction. Tyler has a keen understanding of the interconnected nature of sales, marketing, and customer success, and emphasizes the pivotal role of customer experience in uncovering challenges across various business facets.  His wealth of experience enables him to guide clients through the complexities of the customer journey, from initial contact to post-purchase support, shedding light on critical touchpoints that influence brand perception and customer satisfaction. Tyler's philosophy revolves around the continuous pursuit of improvement, prompting organizations to ask hard questions about where they might fall short. He advocates for a holistic approach, addressing areas such as people, culture, product, and process.  Through his candid and engaging discussion with me today, Tyler encourages businesses to embrace self-reflection and humor in the pursuit of enhancing their overall customer experience. Key Takeaways 1. Holistic Customer Experience: Tyler emphasizes the integral role of customer success in uncovering challenges across the entire customer journey, emphasizing that it's not just about the product but the comprehensive customer experience.  2. Identifying Friction Points: Tyler suggests that challenges often emerge at the entry points of different stages—pre-purchase, purchase, and post-purchase. Miscommunication and unmet expectations can lead to breakdowns, and he stresses the importance of setting clear expectations to enhance the overall customer experience. 3. Continuous Self-Reflection: Tyler encourages businesses to engage in self-reflection regularly, categorizing areas of improvement into people, culture, product, and process.  4. Managing Expectations: The critical need for managing and setting clear expectations, particularly in an era where customer expectations are shaped by industry giants like Amazon.  Timestamps [00:04:25] The role of customer success, customer service, and support in uncovering challenges within a brand.  [00:10:00] The continuum of the customer journey. The challenges and potential issues faced by customers from recognizing a need, making a purchase, implementing a solution, to post-sales support.  [00:14:50] Tyler discusses the entry points of friction in the customer journey, emphasizing challenges at the pre-purchase phase, the purchase stage, and post-purchase.  [00:18:50] The crucial role of customer success in uncovering challenges across the entire customer journey, emphasizing that it's not just about the product but the comprehensive customer experience. [00:20:45] Tyler introduces the concept of the customer experience as a circle, emphasizing friction points at the beginning of each stage [00:23:29] The importance of managing expectations and setting clear guidelines to avoid customer dissatisfaction.  [00:26:55] Tyler proposes a reflective exercise for organizations—asking the hard question, "Where do we suck?" He categorizes areas of improvement into people, culture, product, and process, encouraging businesses to engage in continuous self-reflection. Quotes 1. "It's not just the product. It's really the whole customer experience that gets uncovered with that customer success person." 2. "Sales are great because you identify those initial reasons why someone's coming to you. Customer success is more about retention, but you learn a ton from both." 3. "Friction points usually happen at the beginning of each stage." Website LinkedIn - https://www.linkedin.com/in/tylerpigott/  Website - https://www.lonefircreative.com/  Twitter - https://twitter.com/tylerpigott

If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance.   In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative. Tyler delves into the art and science of building a referral-based business, emphasizing the importance of nurturing old relationships while fostering new ones. He shares actionable insights on how to approach potential clients, the power of simplicity in outreach, and the balance of new and old in business. Listen in to discover how you can leverage your existing network to drive business growth and set the stage for a profitable future!   Contact StoryBrand Certified Guide Tyler Pigott at Lone Fir Creative directly at MarketingMadeSimple.com/Lone-Fir-Creative.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Get ready for an exciting new episode of the "Business Growth Architect Show"! We're joined by Tyler Pigott, and we're diving into the fascinating world of how people perceive your business and how businesses communicate to their customers.    Think about it: what you believe about yourself is one thing and what others think about you is often another thing. If you understand that disconnect you can totally change how well you do in business. Tyler shows us how super clear messages and a really good website can make your marketing messaging awesome and specific to them. He's also pointing out that talking about your brand in a way that makes customers feel special is super important, and giving you insights on the things you should never say. We're giving you behind the scenes tips that you can use in your business to get better at talking to your customers. It's all about making what you offer match what your customers really want. Plus, we're unlocking the magic of storytelling and revealing a simple 7-part way to make any story interesting. This episode is like a treasure hunt into the world of how people think, how businesses talk, and how to make it all work together. Don't miss it – it's like a backstage pass to becoming a messaging master for your business!  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Lone Fir Creative, Tyler Pigott.Tyler started the conversation by emphasizing the importance of meeting clients where they are. He pointed out that brands that try to do everything are not winning anymore. Instead, the key to success lies in being specific about the problem you solve for clients.He stressed the need to define and hone in on your brand's message and then roll that message across all digital and physical properties. This approach ensures that potential clients receive relevant content, as sending them to something irrelevant will yield little success.Tyler also touched on the changing dynamics of trust in the business world. He noted that while trust in larger brands has diminished, trust in individual humans still exists. Therefore, building trust around personalities and amplifying their stories is crucial.He concluded this part of our discussion by stating that adjusting expectations and recognizing that building relationships take time is essential. Blasting everyone with sales messages is ineffective in today's noisy and competitive market. Instead, it's necessary to earn the right to engage with potential clients through value-added touchpoints. Key Points from the Episode:Importance of meeting clients where they are and having a specific focus in HubSpotBeing specific about the problem you solve for clientsDefining and honing in on your brand's messageSending relevant content to potential clientsBuilding trust around personalities and amplifying their storiesAdjusting expectations and recognizing that building relationships takes timeLone Fir Creative's niche in the edtech spaceHelping companies fully utilize the HubSpot platform About Tyler Pigott:Tyler Pigott is a seasoned professional with a diverse marketing, communications, and sales background spanning over two decades. As the founder and CEO of Lone Fir Creative, a digital marketing agency, he has honed his expertise in driving business growth through innovative strategies. Alongside his entrepreneurial endeavors, Tyler has become a sought-after business coach and a compelling speaker.With a genuine passion for supporting fellow business leaders, Tyler offers invaluable insights to propel their ideas forward. Notably, his ability to blend analytical thinking with creative problem-solving has rapidly implemented new and effective strategies. He has successfully built a thriving all-remote business as a testament to his skill and adaptability.Tyler Pigott's impressive track record and dedication to empowering others make him highly regarded in marketing and business communities. About Lone Fir Creative:Lone Fir Creative is a dynamic team of business-minded creatives who profoundly understand marketing's true purpose: achieving ambitious revenue targets and fostering brand growth. As a digital marketing agency, Lone Fir Creative leverages its expertise to craft innovative strategies that drive tangible results for businesses.With a keen eye on the bottom line, the agency approaches marketing as a strategic tool, aiming to generate meaningful returns on investment for its clients. By combining creativity and analytical thinking, Lone Fir Creative ensures that each marketing initiative is captivating and compelling, resonating with target audiences while delivering measurable success.With a...

Tyler Pigott is a people lover, a problem solver, and an ardent digital marketer. His own characterization as a 'closet introvert', someone who draws inspiration both from his own solitude and from invigorating group interactions, makes him quite a unique personality. This multifaceted entrepreneur has spent two decades honing his uncanny ability to creatively solve complex problems, all while being motivated by a futuristic vision. This apart, he's a huge cycling enthusiast and has a soft spot for golden retrievers. Finally, for Pigott, values come before everything else: he cherishes his faith above all. Experience the transformative journey of Tyler Pigott, a man who thrives on serving and connecting with others. From his introverted nature to his energizing presence, Tyler's story takes an unexpected twist. As his love for biking evolves from a simple escape to a full-blown obsession, his passion intertwines with his innate storytelling abilities. Join us as we delve into Tyler's multi-faceted journey, filled with personal growth, professional success, and the power of embracing the unexpected. Uncover the surprising connection between personal experiences and the profound impact they have on serving and connecting with people. In this episode, you will be able to: Understand the powerful impact of empathy and comprehension on successful support and guidance. Experience the transformative effect of channeling personal experiences into serving and creating bonds with people. Recognize the importance of validating others' lives and experiences, even when divergent from our perspective. Learn how to maneuver personal emotions for effective and empathetic communication. Brush up on the latest trends in marketing and gain a sneak peek on what the future might hold. Connect with Tyler here: Website: https://www.lonefircreative.com/ Linked: ⁠⁠⁠⁠https://www.linkedin.com/in/tylerpigott/ Instagram: https://www.instagram.com/tylerpigott/ Facebook: https://www.facebook.com/tylerpigott Connect with Troy Holt here: Website: ⁠⁠⁠⁠⁠⁠⁠https:///www.troyholt.com⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/https://www.linkedin.com/in/troydholt⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/https://www.twitter.com/https://twitter.com/TroyTalksMoney⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/https://www.facebook.com/profile.php?id=100063546310389⁠⁠⁠⁠⁠ Like, subscribe, download, and give a review of the Troy Talks podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/troy-holt/support

Tyler has established himself as an experienced marketing and communications professional focusing on innovative technologies and diverse groups of people. As the CEO and founder of Loan for Creative, a digital marketing agency, he utilizes his expertise to optimize the path to purchase and create an environment that fosters new business acquisition. In addition to his work with Loan for Creative, Tyler is a renowned professional speaker and business coach. He collaborates with entrepreneurs, founders, and leaders, guiding them through challenges and helping them achieve long-term stability. His commitment to serving others is evident in his passion for seeing their ideas come to fruition and flourish.With years of experience and a genuine desire to help others succeed, Tyler is a valuable asset to any business or individual seeking guidance in marketing, communications, or leadership. He has a unique passion for people, which sets him apart from others. He thrives on being around others and witnessing their success, always looking for ways to support and help them achieve their goals. Tyler's innate desire to see others succeed has translated seamlessly into his business ventures. Whether building teams, executing services, or serving customers, he always puts himself in the shoes of the person he's helping. Approaching each situation empathetically, striving to understand the individual's needs and motivations to find the best way to support them. This genuine desire to help others and an ability to empathize with those he works with, make Tyler an excellent choice for those seeking to build a business or team that prioritizes people and their success. He has lived a diverse and fascinating life, experiencing a wide range of scenarios and situations. Growing up in an entrepreneurial family, he watched his father build a successful business with hundreds of employees across the West Coast. In addition to his family background, he has experience growing up on a Christmas tree farm, paying his way through college as a DJ, and working in corporate America. These varied experiences have given him a unique perspective on life and business, and have undoubtedly contributed to their success as an entrepreneur.Despite the challenges and obstacles he's faced, Tyler has remained resilient and adaptable. He has used his experiences to inform his decisions and grow his business, building a successful venture that reflects his diverse background and unique perspective. Tyler's journey serves as an inspiration to others, demonstrating the power of perseverance and the importance of embracing one's unique experiences and background. The agency Tyler leads is focused on understanding and optimizing the customer journey, which he believes is a subject often overlooked in the digital marketing industry. He specializes in assessing where his clients are currently, identifying where they want to go, and developing recommendations to get them there.Most clients already have some sort of digital presence, whether it's a landing page or social media accounts, and the agency works to fill in the gaps and build a cohesive strategy that maps out the customer journey. Tyler suggests looking at past customers and determining who was most profitable and enjoyable to work with to identify the ideal customer. Data collection from previous jobs and areas of expertise is also valuable in determining which industries to target.Tyler's agency aims to comprehend the present state of the market for its clients, identify their desired destination, and provide recommendations to achieve it. To design the ideal customer journey, Tyler begins by analyzing the client's current customer base and identifying profitable and well-served customers. He then gathers data on customer preferences and industries and creates tailored content that resonates with potential customers throughout the decision-making process. While there...

In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm. From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work.As CEO of Lone Fir, his favorite task is to cheer on others — whether it's his employees, fellow agency owners or clients.Tyler gives listeners actionable tips on: [2:50] Where to start when assessing a client's website [9:15] What to look for if you feel your website isn't converting [15:!5] Predicting what your client wants [16:30] Remembering the size of your business and firm [18:50] Having clear call to actions on your website [22:40] Writing transitional calls to action [24:05] Benefits of a website redesign  [29:10] Tyler's book review [33:30] One big takeaway from this episode Resources mentioned in this episode:Who not How by Dan SullivanConnect with Tyler here: https://www.linkedin.com/in/tylerpigott/ https://www.lonefircreative.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm.  From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work. As CEO of Lone Fir, his favorite task is to cheer on others — whether it's his employees, fellow agency owners or clients. Tyler gives listeners actionable tips on: [2:50] Where to start when assessing a client's website [9:15] What to look for if you feel your website isn't converting [15:!5] Predicting what your client wants [16:30] Remembering the size of your business and firm [18:50] Having clear call to actions on your website [22:40] Writing transitional calls to action [24:05] Benefits of a website redesign  [29:10] Tyler's book review [33:30] One big takeaway from this episode Resources mentioned in this episode: Who not How by Dan Sullivan Connect with Tyler here: https://www.linkedin.com/in/tylerpigott/ https://www.lonefircreative.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm.  From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work. As CEO of Lone Fir, his favorite task is to cheer on others — whether it's his employees, fellow agency owners or clients. Tyler gives listeners actionable tips on: [2:50] Where to start when assessing a client's website [9:15] What to look for if you feel your website isn't converting [15:!5] Predicting what your client wants [16:30] Remembering the size of your business and firm [18:50] Having clear call to actions on your website [22:40] Writing transitional calls to action [24:05] Benefits of a website redesign  [29:10] Tyler's book review [33:30] One big takeaway from this episode Resources mentioned in this episode: Who not How by Dan Sullivan Connect with Tyler here: https://www.linkedin.com/in/tylerpigott/ https://www.lonefircreative.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Tyler Pigott has worked in the marketing, communications and sales sectors of business for over 20 years. He is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and a sought-after business coach. He has a passion for serving other business leaders and providing valuable insight to help their ideas gain traction. His ability to bring analytical thinking and creative problem solving together to implement new strategies quickly has helped him successfully build his all-remote business.   https://www.lonefircreative.com/website-check Tyler Pigott's Email: tyler.pigott@lonefircreative.com Tyler Pigott's LinkedIn: https://www.linkedin.com/in/tylerpigott/

In this episode of Winners Find a Way Trent Clark interviews Tyler Pigott, a University of Washington DAWG - and CEO of Lone Fir Creative a marketing guru, entrepreneur, and speaker from the Pacific Northwest talks about his career and experiences in public speaking. We share anecdotes about their own mistakes and missteps on stage, emphasizing the importance of embracing vulnerability and authenticity when presenting to others and how to activate your team in growing your business. I love having people on our show who don't think like me and have skill sets that I have never had!  I learn so much from each of our guests, and Tyler brings his A-game on a couple of BIG nuggets you want to miss out on.     We are all in the game of building teams, alignment, attracting customers and team members, and building businesses, ourselves, and the people around us.     Get inspired to be elite with the Winners Find a Way Show! Listen to our interview with Tyler and learn how to overcome adversity and reach the top! Learn More from Tyler Pigott   00:03:15 Embrace vulnerability in speaking. 00:07:50 Family involvement in entrepreneurship. 00:09:21 Learn from family business experiences. 00:14:27 Embrace introversion as strength. 00:19:02 Develop entrepreneurial skills early. 00:25:33 Grit and persistence lead to success. 00:29:04 Resilience is key to success. 00:34:21 Entrepreneurs are risk-takers. 00:37:36 Entrepreneurs are willing to help. 00:41:26 Maintaining relationships is important. 00:45:18 Importance of vision in leadership. 00:49:55 Simplify your vision for success. 00:54:34 Focus on what you can control. 00:58:43 Take risks for success. Takeaways:  Resilience is key to success Networking is crucial: Adding value to others is a win-win Connect with  Tyler Pigott  Email:  tyler.pigott@lonefircreative.com https://www.linkedin.com/in/tylerpigott/ https://www.lonefircreative.com/ Ready to take your game to the next level? Join the NIL movement and discover a world of new opportunities!   https://www.aim4nil.com/ Support our sponsors:    www.rebelliousbeverage.com Learn more about Leadershipity Coaching and Events:    Trent@leadershipity.com Connect with Coach Trent Clark with these links : Youtube: https://www.youtube.com/channel/UC_76SFCClh6GbqLjzFgf8xw LinkedIn: https://www.linkedin.com/in/trentmclark/ Instagram:https://www.instagram.com/leadershipity/?hl=en Fb Page: https://www.facebook.com/Leadershipity/?ref=pages_you_manage Thanks for tuning into today's episode of Activating Your Team: Vision, Leadership, and Growth in Business with Tyler Pigott and with your host Coach Trent Clark.    If you enjoyed this episode, subscribe to the show and leave us a review.

Tyler Pigott talks with Jason Barnard about clarify your vision and watch your business grow. Tyler Pigott has worked in marketing, communications and sales in business for more than 20 years. He is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and sought-after business coach. He is passionate about helping other business leaders and providing valuable insights to help their ideas take root. His ability to combine analytical thinking with creative problem solving to quickly implement new strategies has helped him successfully build his business working exclusively remotely. Entrepreneurs often come to a stage where they have successfully built their business but have lost sight of their direction. Having a clear goal and a strong business vision is critical to continued growth, especially when you bring in team members with different experiences and perspectives. Your business vision should make it clear how your business wants to impact the marketplace and appeal directly to your target audience. Tyler Pigott offers wonderful insights into clarifying your vision in this rather delightful episode. Tyler reveals the importance of having a vision for your business, how it can help you grow your business, and gives examples and tactics for discovering your vision. As always, the show ends with passing the baton… Tyler passes the virtual baton to next week's fantastic guest, Jarno van Driel. What you'll learn from Tyler Pigott 00:00 Tyler Pigott and Jason Barnard 01:04 The Key to Business Growth 03:00 Lone Fir Creative's Brand SERP 04:01 Defining Your Business Goals: Finding Purpose and Motivation 05:28 How Do You Define Your Vision? 06:56 Building a Sustainable Business: Employees vs. Contractors 08:57 Moving Beyond Tactical Goals 10:44 A Vision as Fuel for Motivation and Team Engagement 13:07 The Importance of Vision 15:14 Finding Your Vision 17:56 Example of a Vision 18:46 Building to Sell 20:51 Motivating Employees 23:22 How Does Vision Make a Business Grow 25:58 Balancing Detailed Vision and Adaptability 28:29 How Does Clarifying the Vision for Your Business help with Branded Search? 29:57 Passing the Baton: Jarno van Driel This episode was recorded live on video June 6th 2023

Tyler Pigott talks with Jason Barnard about clarify your vision and watch your business grow. Tyler Pigott has worked in marketing, communications and sales in business for more than 20 years. He is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and sought-after business coach. He is passionate about helping other business leaders and providing valuable insights to help their ideas take root. His ability to combine analytical thinking with creative problem solving to quickly implement new strategies has helped him successfully build his business working exclusively remotely. Entrepreneurs often come to a stage where they have successfully built their business but have lost sight of their direction. Having a clear goal and a strong business vision is critical to continued growth, especially when you bring in team members with different experiences and perspectives. Your business vision should make it clear how your business wants to impact the marketplace and appeal directly to your target audience. Tyler Pigott offers wonderful insights into clarifying your vision in this rather delightful episode. Tyler reveals the importance of having a vision for your business, how it can help you grow your business, and gives examples and tactics for discovering your vision. As always, the show ends with passing the baton… Tyler passes the virtual baton to next week's fantastic guest, Jarno van Driel. What you'll learn from Tyler Pigott 00:00 Tyler Pigott and Jason Barnard 01:04 The Key to Business Growth 03:00 Lone Fir Creative's Brand SERP 04:01 Defining Your Business Goals: Finding Purpose and Motivation 05:28 How Do You Define Your Vision? 06:56 Building a Sustainable Business: Employees vs. Contractors 08:57 Moving Beyond Tactical Goals 10:44 A Vision as Fuel for Motivation and Team Engagement 13:07 The Importance of Vision 15:14 Finding Your Vision 17:56 Example of a Vision 18:46 Building to Sell 20:51 Motivating Employees 23:22 How Does Vision Make a Business Grow 25:58 Balancing Detailed Vision and Adaptability 28:29 How Does Clarifying the Vision for Your Business help with Branded Search? 29:57 Passing the Baton: Jarno van Driel This episode was recorded live on video June 6th 2023

Amir Glatt talks with Jason Barnard about AI and digital marketing agencies: good or bad? Amir Glatt is co-founder and CTO of Duda. Amir brings over 22 years of experience in product management, software architecture, and leading large development teams to Duda. He started as a sole developer and engineer and is the original mind behind the company's unique platform. Amir holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel. As a digital marketing agency owner, you know that staying competitive is a constant challenge. Harnessing the potential of Artificial Intelligence (AI) in your business can make all the difference you need to offer more services, streamline processes and increase profits. By leveraging AI, you can position your agency as a leader in the rapidly evolving digital marketing landscape, while maintaining a human-centred approach that ensures long-term brand success. In this episode, the great Amir Glatt shares his extensive knowledge on the pros and cons of AI for digital marketing agencies. Amir explains how AI can help in writing content, how to expand service offerings, and the importance for agencies to become more strategic and leverage tools for specific goals in today's AI era. As always, the show ends with passing the baton… Amir groovily passes the virtual baton to next week's delightful guest, Tyler Pigott. What you'll learn from Amir Glatt 00:00 Amir Glatt and Jason Barnard 03:08 Duda's Brand SERP 05:09 How AI Can Help Agencies in Writing Content 06:37 Automating Research, Onsite SEO, and More 07:57 The Impact of AI on Job Roles and Agency Adaptation 09:05 Expanding Service Offerings with AI 11:05 Agencies Becoming Strategic 13:30 Pricing Challenge 14:17 Expanding Agency Roles 16:04 Job Impact and Value Addition in the AI Era 17:02 Enhancing Developer Productivity with AI 17:41 Balanced Human-Machine Collaboration in Content Creation 18:28 Managing Content Overlap and AI-Generated Content 20:30 AI-Driven Content Collection and Streamlining Processes 23:28 Strategic Implementation of AI: Leveraging the Tool for Specific Goals 24:09 Efficiency and Scalability 24:59 Customer Acquisition 26:15 Automating Client Acquisition with AI 28:10 How Does AI Help Digital Marketing Agencies with Branded Search 29:36 Passing the Baton: Amir Glatt to Tyler Pigott This episode was recorded live on video May 30th 2023

Amir Glatt talks with Jason Barnard about AI and digital marketing agencies: good or bad? Amir Glatt is co-founder and CTO of Duda. Amir brings over 22 years of experience in product management, software architecture, and leading large development teams to Duda. He started as a sole developer and engineer and is the original mind behind the company's unique platform. Amir holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel. As a digital marketing agency owner, you know that staying competitive is a constant challenge. Harnessing the potential of Artificial Intelligence (AI) in your business can make all the difference you need to offer more services, streamline processes and increase profits. By leveraging AI, you can position your agency as a leader in the rapidly evolving digital marketing landscape, while maintaining a human-centred approach that ensures long-term brand success. In this episode, the great Amir Glatt shares his extensive knowledge on the pros and cons of AI for digital marketing agencies. Amir explains how AI can help in writing content, how to expand service offerings, and the importance for agencies to become more strategic and leverage tools for specific goals in today's AI era. As always, the show ends with passing the baton… Amir groovily passes the virtual baton to next week's delightful guest, Tyler Pigott. What you'll learn from Amir Glatt 00:00 Amir Glatt and Jason Barnard 03:08 Duda's Brand SERP 05:09 How AI Can Help Agencies in Writing Content 06:37 Automating Research, Onsite SEO, and More 07:57 The Impact of AI on Job Roles and Agency Adaptation 09:05 Expanding Service Offerings with AI 11:05 Agencies Becoming Strategic 13:30 Pricing Challenge 14:17 Expanding Agency Roles 16:04 Job Impact and Value Addition in the AI Era 17:02 Enhancing Developer Productivity with AI 17:41 Balanced Human-Machine Collaboration in Content Creation 18:28 Managing Content Overlap and AI-Generated Content 20:30 AI-Driven Content Collection and Streamlining Processes 23:28 Strategic Implementation of AI: Leveraging the Tool for Specific Goals 24:09 Efficiency and Scalability 24:59 Customer Acquisition 26:15 Automating Client Acquisition with AI 28:10 How Does AI Help Digital Marketing Agencies with Branded Search 29:36 Passing the Baton: Amir Glatt to Tyler Pigott This episode was recorded live on video May 30th 2023

Have you ever felt like your business was stuck? Sometimes, the bottleneck is at the top of the bottle! Tyler Pigott is here today to help you get out of your own way! He has worked in the marketing, communications and sales sectors of business for over 20 years. Tyler is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and a sought-after business coach. His ability to bring analytical thinking and creative problem solving together to implement new strategies quickly has helped him successfully build his all-remote business. Listen NOW to discover, "How To Increase Your PAY By Getting Out of the Way!" PS. I am happy to report that we have been selected as a finalist for The InspireU Awards in the category of PODCAST OF THE YEAR for the The 30 Minute Hour podcast! Please continue to vote as every vote brings us one step closer to becoming the Grand Prize Winner! The voting link is bit.ly/inspireufinalists --- Support this podcast: https://podcasters.spotify.com/pod/show/30minutehour/support

Do you find yourself constantly offering custom quotes and feeling like your pricing structure is all over the place?Many agencies struggle to articulate the value of their agency's services to potential clients. Today we welcome back Tyler Pigott, CEO of Lone Fir Creative to chat with us about how to package your agency services. In this episode, we'll discuss the key components of effectively packaging your agency services, from understanding how it helps solve your customer's problem to implementing it in the sales process.

Just because you're a leader, doesn't mean you need to do everything. It also doesn't even mean you're necessarily good at everything. True leadership is possible when you recognize where to use your energy is best spent to help your organization achieve success. But when you're so used to doing it all to make it to the top, knowing how to let go and get back to basics can be harder than you think. This week, I'll sit down with Tyler Pigott, founder and CEO of Lone Fir Creative. Lone Fir Creative helps B2B companies with more than just HubSpot support; they also help companies tell their story in a way that harnesses HubSpot's many resources. Unsurprisingly, in both his personal and professional lives, Tyler is adept at stripping away the excess to get at the problem needing a solution. On this episode of Best Places to Lead, we'll discuss:  1. How to stay in your sweet spot and avoid the high achiever's trap 2. The importance of asking questions to identify the problem the product tries to solve 3. Getting back to basics and simplifying does not mean “dumbing” it downIf you're feeling overwhelmed and like your attention is being pulled in a million directions, listen to this episode!Connect with Tyler:On his LinkedIn: https://www.linkedin.com/in/tylerpigott/Don't miss out on all the good stuff that is coming your way!

Episode 59!!Today's guest is Tyler Pigott.  Tyler grew up in Washington State on a 100-acre Christmas tree farm and learned to drive a tractor before he was 10 years old.  He watched his father start and run his own businesses which took Tyler on a similar path of working for himself and having an entrepreneurial mindset.  Tyler's skills in computer technology and design were learned working in his father's computer training business, which he later turned into a lucrative run as an animator and designer in the biotech industry and which later led him into the consumer products industry.  After many years traveling on the Monday to Friday grind, Tyler decided it was time to be near his family and he quit to start and run his own marketing agency called Lone Fir Creative.  The flexibility of schedule became critical when his wife suffered a health scare that required Tyler to be home to care for his children while she recovered.  Tune in to hear Tyler's inspiring story!-----------------------------------------------------------------------Connect with Tyler here:Website: https://www.lonefircreative.com/LinkedIn: https://www.linkedin.com/in/tylerpigott/Thanks for listening! Eric Sardina Executive Life Coaching Feeling stuck, empty or out-of-sync at work, at home, or in your relationships? As a business and life coach, I help individuals work through these feelings towards authentic lives of meaning and purpose. I also work with organizations to optimize their teams and individual contributors. Interested in working with me or learning more? Connect with me below: Website: https://www.ericsardina.com - book a free, 15-minute strategy session. https://calendly.com/ericsardina/8-session-authentically-you-discovery-call-website-linkFollow me on: Instagram: @Eric_sardina26.2 Facebook: Eric SardinaLinkedIn: https://www.linkedin.com/in/ericsardina/ Affiliate: LMNT hydration drink mix: get a free sample pack with your first order by using this link: http://elementallabs.refr.cc/ericsardina

Is there a weakness somewhere in your customer experience? Tyler's company, Lone Fir Creative's goal is to address weaknesses in your customer journey, help you convert more business and create a scalable, revenue-generating machine. And he doesn't mind too much when someone mispronounces his name! www.lonefircreative.com Help us grow! As we approach our 200th episode, share our episodes. Follow us on Spotify and let's make TBOS one of the most listened to podcast out there! (7 episodes to 200!! WOW Thank you all for listening!!!!)  We love our sponsor!  Allego's AI-powered sales enablement platform equips sellers with the skills, knowledge, and content to engage buyers with confidence and produce more wins and revenue.  ⁠CLICK HERE⁠ to schedule a demo! --- Support this podcast: https://podcasters.spotify.com/pod/show/tbospodcast/support

Tyler Pigott talks about why clear vision is so important and how you can maintain the right direction and accomplish your goals. We also talk about the importance of creating clear marketing and branding.

In this episode we talk with Tyler Pigott,  professional speaker, sought-after business coach and founder/CEO of Lone Fir Creative, about ways to strengthen not only yor personal resilience but the resilience of your organization.  During our time together we discuss:Ways to start building your personal resilience.How you can show up as your best self when actively dealing with and processing challenges (worry, fear, anxiety).The importance of paying attention to what is causing stress and getting a proper amount of sleep, movement, and nutrition so you can perform at your best.Ways to begin helping other be more resilient once you have a handle on your own resilience.Leading organizations through challenging times by creating or ensuring you have a strong vision and mission.  What great leaders do to maintain direction and produce the results needed.How to handle a reduction in force properly. If you are interested in learning more from Tyler, reach out to him via LinkedIN or visit Lone Fir Creative.  

Join Tacey and her special guest, Founder & CEO of Lone Fir Creative, Tyler Pigott, as they discuss "Building a Company Culture that Puts the Customer First."   They delve into the importance of looking at the entire company culture to tune in and refine the customer experience. It all starts with taking care of your team and putting them in the best role for them and you to succeed. And when that magic happens, the customer wins as well. Tyler loves to help people see around the corners, identify challenges and solve problems and he shares tips on how to do that. Tyler explains how competing in Ironman races taught him a lot about running a business and that you need a clear vision to build a thriving culture. Tyler is also gifting us a free E-Course called "Get out of Your Way" and a free Customer Journey Mapping Template. The links will be below.   Tyler's contact information: website: https://www.lonefircreative.com/ Linkedin Profile: https://www.linkedin.com/in/tylerpigott/   eCourse: https://www.tylerpigott.com/get-out-of-your-own-way Customer Journey Map: https://www.lonefircreative.com/customer-journey-template   Tacey's Contact Information, Website and Social Media Links are all on her LinkTree: https://linktr.ee/taceyatkinson Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

The math is simple:  DIRECTION > SPEED = LEADERVISION  Have you ever had to be the leader, and create THE VISION?What happens when THE VISION changes from Complete Clarity to Completely Cloudy?With the help of Tyler Pigott and Patrick Kagan, you will find the help you need navigating from clarity to cloudy, and back to clarity.   Tyler and Patrick will help you see around the corners, and navigate the bumps in your professional world.  So whether you are leading a team, or just trying to implement a new personal vision for your own professional life, this listen is going to get you on track, and give you some anchors to pull yourself back on track if you drift.  Sit back, relax, and enjoy as Tyler & Patrick open your mind to LEADERVISION.tyler.pigott@lonefircreative.comhttps://www.lonefircreative.com/ https://www.linkedin.com/in/tylerpigott/Patrick opens the door to higher levels of income and satisfaction in  his book, "SELL THE DIFFERENCE" as one of many options to develop personally and professionally in sales and as a small business  - your hardcover copy awaits you here:https://pksolutionsgroup.com/product/sell-the-difference/OR GET YOUR AUDIOBOOK AT MOST AUDIO BOOK PLATFORMS.Want more growth as a professional?  SCHEDULE YOUR FREE CONSULTATION WITH Patrick: https://calendly.com/pksolutionsgroupOr, just choose "SHOP" at https://www.pksolutionsgroup.com , and purchase your own individual edition of bonus content from any of our podversations.©2022 -2023 PK Solutions Group. All rights Reserved.Not to be distributed for commercial use without express permissionEnjoy the easy to understand, and practical approach to improving yourself, and therefore, the world around you, both personally and professionally.   Patrick gives you the support, now make hiring his team your next  priority to move toward the best results and most positive changes you could imagine.Support the show

As agency owners, tech stacks are a large part of how we operate and provide value and success to our clients. The challenge is when tech is fragmented and or not aligned with the goals of the organization. It can work against you. Whether it is how customers experience you or even how your team experiences tech in their daily job, technology has the power to make or break how efficient and effective you are.On today's podcast, we hear from Tyler Pigott, CEO of Lone Fir Creative, on why Putting the Right Technology in Place will Support Brand Growth.

Tyler Pigott, CEO of Lone Fir Creative, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tyler shares the key traits to look for in an employee, tips for attracting top talent, and why hiring managers love to dig into a candidate's history. To register for the Back-to-Basics Bootcamp, go here. For more create content, check out calibermind.com.

Many business leaders obsess over their competition. On this episode, I interview a "competitor" in our space because we both believe that collaboration is more valuable than competition. We talk about how to build an agency (or any business) over time, what pitfalls we've run into, and how to care well for those around you as a leader. Tyler Pigott, founder of Lone Fir Creative is my guest on this episode.    Support the show (http://buildingabusinessthatlasts.com)

Tyler Pigott is the Founder and CEO of Lone Fir Creative, a digital marketing agency that gives structure to an entrepreneur's vision. We talk about the StoryBrand framework, practical brand strategies, and how emotions influence buying behaviors.    Time Stamps [00:27] Tyler's entrepreneurial journey [02:20] How entrepreneurs develop visions for their business [04:48] Tyler's experience with management blueprints [07:23] The StoryBrand framework and how to get the most out of it [10:23] Understanding the hero's journey in the StoryBrand framework [12:03] How emotions influence buying behaviors [13:33] Dissecting Tyler's concept of an ambitious brand [16:24] Reasons why some businesses decide against pursuing growth [17:53] What is brand strategy? [20:45] The relationship between brand strategy and business growth [22:42] How small businesses articulate brand promises [23:48] Principles for finding your brand's point of view [26:35] The importance of building your company's “Why” [31:39] How to methodically build your marketing muscle [35:32] Parting thoughts   Links and Resources Tyler's LinkedIn LoneFirCreative.com Building a StoryBrand by Donald Miller The E-Myth by Michael Gerber Steve Preda's Book: Buyable Complete the Buyability Assessment for Your Business https://StevePreda.com

Statista reports in 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media or digital marketing for marketing purposes. In 2013, the share stood at 86.2 percent. Tyler Pigott knows all about creating ambitious visions and putting legs to that vision to achieve. From growing teams, revenues, to attractive culture. He's the Founder and CEO of Lone Fir Creative. It's marketing which stimulates business requires both strategy and muscle; otherwise — it's just noise. Lone Fir Creative is a digital marketing agency that gives structure to your vision and has the means to make it happen. He joined me this week to tell me more. For more information: https://www.lonefircreative.com/ Twitter: @tylerpigott LinkedIn: @TylerPigott

https://youtu.be/uZt8eqa250o Tyler Pigott is the Founder and CEO of Lone Fir Creative, a digital marketing agency that gives structure to an entrepreneur's vision. We talk about the StoryBrand framework, practical brand strategies, and how emotions influence buying behaviors.  --- Make Your Customer a Hero with Tyler Pigott Our guest is Tyler Pigott, the founder and CEO of Lone Fir Creative, a digital marketing agency that gives structure to your vision and delivers the activities that bring it about. Tyler, welcome to the show. Hey, thanks for having me, Steve. It's fun to be here I'm excited to have you and I want to start by asking you about your entrepreneurial journey. How does one become? The founder of a creative marketing agency. Yes, generally if you ask any entrepreneur, I'd assume it's pretty bouncy and it looks like a zigzag line, right? I have always kind of had an entrepreneurial itch kind of from the beginning. I grew up in a family where my dad ran a business growing up and grew that to be fairly large here on the West Coast. And so kind of grew up around that, right? And so kind of had that kind of mindset, if you will, and started various little tiny companies here and there, started a DJ business when I was in college that helped me pay for college as I exited with no debt, which was incredible and kind of got through that. And I've kind of started a lot of different, I would call them almost side hustles for a lot of years, as I jumped into kind of more of the corporate side of PR and communications for about 15 years before starting this agency. And so I started this agency in 2015, and in a lot of ways, I would say grew into the vision I have for it now versus having this perfect vision from day one, but really started with a lot of different kind of contracts, if you will, for sales and marketing support and sales and marketing helper strategy from the beginning, from previous endeavors that I'd had and kind of relationships I'd made. And then one thing led to another, some of those grew, those contracts grew, and I needed help with those. And so first started bringing in contractors and then pretty quickly started hiring employees. and we're up to about 20 right now, 20 employees, and a host of contractors that help deliver some of the services that we have. So yeah, that's in a nutshell, in maybe 30 seconds or 60 seconds or less, kind of some of my entrepreneurial journey. It sounds like a normal entrepreneurial journey. I would say that I don't really believe that most people would have this grand vision that they start the business. You know, Michael talks about technicians starting businesses and then they develop the vision as they grow the business and it starts to take shape, the kind of clients that they acquire and then they find a way to be different in the marketplace and then the vision comes afterwards. So totally agree with you. It makes a lot of sense. And oftentimes you don't know what's possible at the beginning, right? And so you start to understand more of what's possible as you grow. And so then you kind of add some of those different elements to your vision that you're kind of trying to chase after a build. But yeah, no, I think you're right. Most entrepreneurs I talked to have a somewhat similar vision, so. And the vision is a work in progress. Always, yeah. I remember when I was running my own business every, you know, just before the holidays, we closed the office and then we typically went for skiing between Christmas and New Year's. And I always read a bunch of business books on these trips and then I started coming up with ideas and then hit the office beginning of January and I would present the, you know, the vision or whatever the plan next year. And I remember it was always different. So it was kind of an iterative process to figure it out, and it never was a final vision. No, that's exactly how it goes. I, for sure, I mean, I guess on my side,

Main Topic Notes What kind of culture do you want to have in your company? What do you do to intentionally affect culture? What does your leadership/team structure look like? What differences do you notice between having a 5 person team and a 18 person team? Were there any unexpected effects? How do you keep communication efficient between team members? Do you still have all-hands meetings? How do you handle remote work? What mistakes have you made that we could learn from? Recap / Takeaways Be transparent with your team and give them authority instead of just responsibility (let them see the impact) Hiring a new employee can 10x your productivity in ways you don't expect once they start using their superpowers Think of your employees as an investment, not a cost At first you hire when you're swamped, but eventually you need to identify opportunities and invest in employees to solve those problems Spend time in your sweet spot and hire people that balance out your weaknesses Your ability to grow is dependent on how much trust you are willing to put into the people you hire How to decide whether to grow or not: What are you good at, and what do you WANT to do? Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.

Main Topic Notes What kind of culture do you want to have in your company? What do you do to intentionally affect culture? What does your leadership/team structure look like? What differences do you notice between having a 5 person team and a 18 person team? Were there any unexpected effects? How do you keep communication efficient between team members? Do you still have all-hands meetings? How do you handle remote work? What mistakes have you made that we could learn from? Recap / Takeaways Be transparent with your team and give them authority instead of just responsibility (let them see the impact) Hiring a new employee can 10x your productivity in ways you don't expect once they start using their superpowers Think of your employees as an investment, not a cost At first you hire when you're swamped, but eventually you need to identify opportunities and invest in employees to solve those problems Spend time in your sweet spot and hire people that balance out your weaknesses Your ability to grow is dependent on how much trust you are willing to put into the people you hire How to decide whether to grow or not: What are you good at, and what do you WANT to do? Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.

In this episode of the Metrics & Chill podcast, John Bonini talked with Tyler Pigott of Lone Fir Creative, a digital and inbound marketing agency focused on driving conversions through copy. As founder, Tyler let John in on how the words-first agency turns brand messaging into higher conversions.