Customers First Podcast

On this episode of the Customers First Podcast, I engage in an enlightening conversation with Dustin Jensen, the founder of AIA System, a pioneering venture in the realm of AI applications. We delve deep into the nuanced world of customer experiences and how AI can serve as an essential ally in creating memorable interactions. He emphasizes that AI is not the flashy tool many perceive it to be, but rather an invisible co-pilot poised to enhance our workflows through subtle, intelligent interactions. Dustin elaborates on the importance of integrating AI within organizations, noting that many companies are still grappling with the implementation process. This is not merely about adopting technology for technology's sake; it's about enhancing the customer journey and streamlining operations to ultimately boost productivity and satisfaction. As our conversation progresses, we turn our attention to the healthcare industry, where Dustin highlights how AI can relieve the burdens of administrative tasks, allowing professionals to dedicate more time to their patients. The aim here is not to replace human interaction, but to elevate it, ensuring that healthcare providers can focus on building meaningful relationships with their patients. We also tackle the fears surrounding job loss due to AI, emphasizing the necessity of human involvement even in increasingly automated processes. Dustin reinforces the idea that AI is about augmenting human capabilities rather than replacing them; it enables people to focus on more substantial, value-driven tasks, thus fostering a more collaborative environment between humans and AI. Towards the end of our conversation, we discuss strategies for building customer-centric cultures that embrace AI while steering clear of disruption. Through this dialogue, we demystify AI and explore how it can serve as a bridge to enhanced customer experiences without sacrificing the vital human touch. This episode ultimately paints a picture of a collaborative future where technology and human talent work hand-in-hand to create magical experiences for customers.   Dustin's Contact Information: Website: https://aiasystem.com LinkedIn: @dustin-jensen   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!  

On this episode, I am joined by Chris Gillen, a distinguished leadership advisor, coach, and speaker who has dedicated his career to fostering cultures of trust and accountability in organizations. We delve into the central themes of his latest book, "The Villain Trap," which explores how blame undermines leadership and erodes the foundation of effective team dynamics. Chris, with over 35 years of retail experience, shares valuable insights on how individuals, knowingly or unknowingly, can become the villains in their leadership narratives. Chris recounts his transition from running large retail operations to coaching startups, providing a unique perspective on cultivating a culture of empowerment and ownership in workplaces. His phrase "the blame bubble" encapsulates the moment when leaders fail to take accountability for their actions, often leading to detrimental consequences for team morale and organizational culture. Through his personal anecdotes and professional journey, Chris underscores the urgency of recognizing this issue to prevent it from spiralling into a poisonous atmosphere within teams. As we delve into the mechanisms of blame and villainization, Chris outlines the five distinct stages of the villain trap, starting with the initial trigger of discomfort that leads to the victim reflex and ultimately to the emotional justification of villain creation. This cycle illustrates how leaders and team members can distort reality to avoid taking responsibility. Chris emphasizes that true leadership is about shifting perspective from finding blame to seeking collaborative solutions, actionable ownership, and mutual understanding. This conversation not only explores the challenges of leadership but also inspires a broader dialogue about accountability, emotional intelligence, and leading with authenticity. By offering actionable advice and a compassionate perspective, Chris encourages leaders at all levels to reflect on their impacts, both personally and communally, in fostering a culture that prioritizes empathy over villainization.   Chris's Contact Information: LinkedIn: @chrisgillen Link to Book Website: The Villain Trap   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First podcast, I'm joined once again by Amy Kehs, a seasoned brand strategist and communication expert focused on enhancing the visitor experience in museums. With over two decades of experience in public relations, Amy has developed a deep understanding of how to foster meaningful connections between institutions and their audiences, particularly in the wake of the disruptions caused by the pandemic. In our discussion, Amy introduces her recently published ebook, "Building Connection in a Noisy World," which serves as a practical guide for museums striving to improve visitor engagement and retention. The book offers actionable insights and strategies to encourage repeat visits and cultivate lasting community relationships. Amy emphasizes the importance of seeing visitors not merely as one-time attendees but as potential lifelong advocates who will return and share their experiences with friends and family. We explore the concept of museums becoming community hubs, where they can forge strong connections with visitors. Through engaging anecdotes, such as the loyalty fostered by a favourite restaurant and the 'Cheers' effect, Amy illustrates how consistent, welcoming experiences can create a sense of belonging. She encourages institutions to embrace local partnerships and community events, creating traditions that invite people back again and again. A significant portion of our conversation revolves around the necessity of clear and consistent storytelling. Amy stresses that museums must clearly articulate their unique missions and values so that visitors understand their significance beyond the walls of the institution. This clarity not only makes their messaging more memorable but also drives engagement and fosters advocacy. Moreover, our dialogue highlights the critical role of the visitor experience—how the journey begins long before anyone walks through the doors. Amy outlines the need for a meticulously crafted digital presence as the first touchpoint, setting the stage for an impactful in-person experience. From effective signage to follow-up communications, she underscores the importance of every aspect of interaction in shaping visitor perceptions and fostering loyalty. As we wrap up, Amy imparts valuable advice to museums and businesses alike: building relationships doesn't require a hefty budget; it involves a commitment to community engagement and clear communication. Her book is described as not merely a textbook but a living resource filled with real-life applications that can be utilized to nurture relationships and enhance the overall customer experience, no matter the industry. Amy's Contact Information: Website: www.amykehs.com LinkedIn:  @amy-kehs-communications E-Book: https://www.lovemymuseum.com/ebook   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First Podcast, I welcome back Angie Robinson, a valued member of our Customers First family and a leadership development facilitator. Angie shares her rich background and journey from a successful corporate HR career to establishing her coaching business focused on empowering leaders through self-awareness and development. With over 25 years of experience in HR across various industries, Angie emphasizes her passion for people development and the importance of honing in on what brings joy and impactful results within organizations. We dive deep into Angie's insights on the pivotal role of self-awareness in effective leadership. As we explore the framework she introduced in previous episodes, we focus on her three keys to leadership magic: Character, Confidence, and Connection. Angie articulates how self-awareness serves as the foundation for these principles, allowing leaders to understand their strengths, weaknesses, and intrinsic impacts on their teams. The conversation shifts to the specifics of each key. First, Angie discusses Character as the core of self-awareness, underscoring the importance of understanding one's values, beliefs, and behaviours. She reflects on how this self-reflection can unveil blind spots and lead to intentional decisions that enhance leadership effectiveness. As we delve into Confidence, Angie challenges the misconception that seeking support for self-doubt equates to weakness. Instead, she advocates for a grounded trust in oneself despite uncertainties. She highlights the inner dialogues that can hinder our confidence, encouraging listeners to recognize and confront these limiting beliefs. Finally, we wrap up with Connection, which Angie emphasizes as a fundamental human need and a critical component of authentic leadership. She explains how meaningful relationships with ourselves and others foster trust and psychological safety in the workplace. By connecting deeply with both ourselves and our teams, we create an environment that promotes collaboration and shared growth. Angie concludes with a strong reminder of the importance of integrating these three keys into everyday leadership practice, suggesting that they're interconnected and reinforce one another. This episode not only expands on how to cultivate impactful leadership but also challenges listeners to reflect on their practices and commit to personal and professional growth. Tune in to gain actionable insights and hear Angie's unique perspective on creating a culture where leadership development thrives.   Angie's Contact Information: LinkedIn: @angiekrobinson Instagram: @angierobinsoncoaching Website: angie-robinson.com   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First podcast, I have the pleasure of speaking with David Sauers, co-founder and CEO of Royal Restrooms, a company redefining the portable restroom industry. We delve into David's journey, exploring the pivotal moments that led him to transform what was once considered a functional necessity into an experience that enhances any event. With a focus on creating luxurious, climate-controlled restroom trailers adorned with stylish interiors, David's vision was shaped by a personal moment involving his children that highlighted the pressing need for an elevated restroom experience at events.   David candidly recounts the frustrations with traditional port-a-potties and how those experiences catalyzed innovation. Competitive advantages, such as climate control and aesthetics, swiftly turned Royal Restrooms' offerings from a niche product to an expectation at high-end events and weddings. He demonstrates a profound understanding of the importance of customer experience, emphasizing that the quality of restroom facilities can significantly affect guests' overall enjoyment and willingness to stay longer at events. David points out that their trailers have exceeded customer expectations, leading to lasting loyalty among their clientele.   Throughout the conversation, we explore the challenges of innovating within an industry that has long been dominated by outdated perceptions. David reflects on the monumental effort required to change mindsets and illuminate the potential for an improved event experience through superior restroom facilities. His insights remind us that every detail contributes to an event's ambiance, proving that even something as commonplace as a restroom can be a conversation starter.   We also touch on David's leadership philosophy and entrepreneurial vision, where he advocates for a willingness to embrace change and disruption as integral to business success. He articulates the importance of persistence and belief in one's vision, emphasizing that even no's from investors can lead to transformative pathways if one remains committed. His advice to fellow innovators—keep pushing forward, keep iterating, and always stay connected to your vision—resonates powerfully.   Tune in to discover how Royal Restrooms sets a new standard in customer experience within the event industry, and glean invaluable insights that can help elevate your organization.   David's Contact Information: Website: https://www.royalrestrooms.com LinkedIn: @DavidSauers Instagram: @davidsauersjr   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson    Thank you for tuning in, and I look forward to having more valuable conversations together in the future.   Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First Podcast, I engage in a deeply insightful conversation with Jaime Raul Zepeda, a Workplace Culture Architect and Executive Leader. Jaime brings a wealth of experience in enhancing employee engagement and cultivating high-performance environments. We delve into the connection between cultivating a people-first culture and driving business success, exploring how organizations can maximize their potential through strategic people-centric practices.   Jaime shares his journey into this field, sparked by a transformative reading of Dan Pink's "Drive." He emphasizes the importance of making work a fulfilling experience since we spend more time there than anywhere else. We discuss the domino effect of workplace culture on overall happiness and fulfillment, affecting employees and their subsequent interactions in their personal lives. Jaime's passion for fostering environments where people thrive radiates as he outlines his experiences at notable organizations like Great Place to Work and LinkedIn, which ultimately led to his current role in Best Companies Group.   We shift our focus to what a redesigned employee experience could look like. Jaime passionately advocates for a holistic view encompassing the triple bottom line: people, profit, and planet. He challenges leaders to remember that focusing solely on profit can lead to disengagement and high turnover rates. Instead, he asserts the importance of feeding the people within the organization to maintain engagement and commitment. Citing the importance of dignity and fairness, Jaime insists that leaders must prioritize their people's fulfillment to excel in business truly.   Throughout our conversation, we explored the misconception that employee happiness is synonymous with engagement. Jaime argues for a deeper understanding of growth and fulfillment, emphasizing that real challenges, rather than mere perks, lead to meaningful employee commitment. He invites leaders to invest thoughtfully in their people, fostering growth that stimulates pride and mastery rather than temporary satisfaction.   We further examine how organizations can cater to diverse employee motivations by distinguishing between those who seek rapid career advancement and those who prefer steady growth. Jaime explains the importance of personalized development paths tailored to the individual's desires and goals, reinforcing that genuine growth leads to a stronger organizational culture.   Jaime and I tackle the common pitfall of senior leaders focusing too heavily on top performers while neglecting the rest of their teams. He encourages a balanced approach to leadership that equally values all employees, asserting that fostering a culture conducive to everyone's development will fortify the organization against future challenges.   As we conclude, Jaime reminds us of the integral link between employee satisfaction and customer loyalty. He encourages leaders to actively engage with their teams to understand their needs and expectations better. Our discussion leaves listeners with a powerful reminder that adopting a people-first mentality is not just a feel-good approach but a strategic imperative leading to increased organizational success. Jaime's insights are invaluable for any leader looking to create a thriving workplace culture that sparks employee engagement and customer loyalty.   Jaime's Contact Information: LinkedIn: @jaimezepeda Website: https://jaimeraulzepeda.com   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson    Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

  On this episode of the Customers First Podcast, I had the privilege of speaking with Joshua Hart, an expert in conflict management and communication training. With nearly two decades of experience, Joshua has honed his skills in helping organizations navigate complex interpersonal dynamics. We explored the transformative journey that led him to specialize in conflict resolution, beginning with his early aspirations to become a marriage counsellor influenced by his family's background in ministry. However, he soon discovered that his true calling lay in helping groups and organizations tackle their communication challenges, leading him to pursue advanced education and certification in dispute resolution. Joshua shared some pivotal experiences from his career, including moments that sparked his passion for proactive conflict management. One key anecdote involved witnessing a heated confrontation between senior managers, highlighting the need for a better approach to communication and a framework for addressing conflict within organizations. This experience solidified his transition from radio, where he spent 14 years, to focus on conflict resolution," driving his motivation to develop communication strategies that foster understanding and resolution among divergent viewpoints. We delved into the significant changes that digital communication and social media have introduced to conflict dynamics. Joshua voiced concerns that the reliance on technology can diminish the human connection essential to effective conflict resolution. He emphasized that while digital tools can simplify searching for information, they cannot replicate the emotional intelligence that comes from face-to-face interaction. The conversation highlighted how understanding one's audience and recognizing different communication styles are vital for effective leadership, especially across generational divides in today's workplaces. Throughout our discussion, Joshua provided valuable insights into bridging generational gaps within teams by actively seeking feedback on preferred communication methods. He proposed actionable steps for leaders, including creating an open dialogue where team members can express their needs and frustrations and ensuring that multiple avenues for communication are available. The notion of being a "fire marshal" instead of a "firefighter" resonates throughout his philosophy; effectively preventing conflicts before they escalate is essential to fostering a productive workplace.  As we wrapped up the episode, Joshua shared his belief in authentic connections and is eager to continue helping individuals navigate their challenges. This episode offers a treasure trove of insights for leaders aiming to cultivate more effective collaborative environments, reinforcing that empathy and proactive engagement are crucial for organizational success.   Joshua's Contact Information: Website: joshuahartconsulting.com LinkedIn: @mrjoshuahart   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson  Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First Podcast, we delve into leadership with Jim Carlough, an accomplished business strategist and author of "The Six Pillars of Effective Leadership: A Roadmap to Success." Drawing upon over thirty years of professional experience, Mr. Carlough asserts that effective leaders are cultivated through deliberate practice and mentorship. He recounts his early leadership journey, which commenced with his election to public office following his collegiate education, emphasizing how a pivotal question from a city manager regarding integrity profoundly influenced his ethical framework for leadership.  Mr. Carlough underscores the critical role of mentorship, observing emerging leaders thrive with appropriate guidance, whereas those lacking such support will likely encounter challenges. In his book, he delineates the "Six Pillars of Effective Leadership," with integrity as the fundamental element. He further elaborates on the importance of compassion and empathy, highlighting leaders' need to support their team members actively. Additional traits such as focus, stability, and humour are also discussed, illustrating how these characteristics enhance team dynamics.  The episode culminates with reflections on assessing leadership effectiveness through indicators such as low employee turnover rates and high levels of commitment. Mr. Carlough advocates for ongoing engagement and mentorship, encouraging current and prospective leaders to invest in their personal development and that of their teams, thereby fostering an environment conducive to growth and success within their organizations.   Jim's Contact Information: Website: jimcarlough.com LinkedIn: @jimcarloughms Instagram: @jimcarloughmotivation Book Link: The Six Pillars of Effective Leadership   Tacey's Contact Information: Website: taceyatkinson.com All Socials: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode, we chat with Mark Shaw, a customer experience expert with a rich background in enhancing interactions across sectors like theme parks and hotels. Mark's journey from hospitality enthusiast to customer experience leader reveals his passion for creating joyful moments.  He distinguishes between customer service and customer experience, emphasizing the latter as a holistic approach encompassing every brand interaction. Mark believes fostering brand loyalty hinges on understanding the physical environment, emotional engagement, and meaningful interactions.  Leadership plays a pivotal role in shaping customer experience, and Mark shares how top executives must champion customer-centric strategies. He provides examples of how consistent messaging can unify teams and enhance employee morale through authentic recognition.  Mark stresses the importance of hiring the right talent and maintaining team standards. He offers a six-pillar framework for success, highlighting the need for clear purpose and inspired leadership. He draws on his experience transforming a struggling theme park into a top-rated destination.  To wrap up, Mark discusses his upcoming book, "The Real CEO," which aims to redefine leadership as a role focused on customer experience. Tune in for valuable insights on elevating customer interactions and driving business success!   Mark's Contact Information: Website: It's a Shaw Thing LinkedIn: @MarkShaw   Tacey's Contact Information: Website: taceyatkinson.com Socials: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!  

On this episode of the Customers First Podcast, I speak with Danny Snow, a renowned customer service expert deeply rooted in the Disney tradition of excellence. Danny shares invaluable insights shaped by his impressive track record and extensive experience creating unforgettable customer experiences. As a second-generation Disney cast member, he discusses how his early exposure to Disney's culture of exceptional service informs the principles he applies as a consultant and keynote speaker.    Danny emphasizes the importance of understanding and fostering customer-centric cultures within organizations. He recounts his experiences working in Disney's theme parks, where he learned the significance of connecting with guests from diverse backgrounds, each bringing different emotional states and experiences. This understanding has become foundational in his professional approach to crafting tailored customer experiences in consulting and speaking engagements.    A key topic we explore is customer experience mapping, a tool Danny uses to improve various business processes. He outlines the steps involved in analyzing customer interactions, distinguishing between mediocre and excellent service, and identifying areas for improvement. This method allows organizations to shift their focus from purely transactional engagements to creating memorable experiences that foster customer loyalty.    We also discuss organizations' challenges in sustaining customer service initiatives beyond their initial launch. Danny stresses the importance of leadership buy-in and integrating customer-centric behaviours into the company culture for long-term success. He shares examples of companies that consistently excel by prioritizing their customers' experiences, illustrating how tailored interactions can create meaningful connections.    Throughout our conversation, we highlight the need for organizations to cultivate exceptional customer service beyond price and product. Danny shares heartfelt anecdotes, such as how a simple act of kindness during a customer interaction can create lasting memories and foster loyalty. He provides actionable tips on how businesses can "wow" their customers, from attentively listening to their needs to personalizing service in ways that make individuals feel valued.    As we conclude, Danny encourages listeners to embrace their roles in customer service, highlighting that each interaction is an opportunity to create magic for others. He urges everyone to seek ways to positively impact the lives of those they serve, reinforcing that a customer-centric approach leads to professional fulfillment and personal satisfaction. This episode is a treasure trove of knowledge for anyone looking to enhance their organization's customer experience and build a culture prioritizing human connection.   Danny's Contact Information: Website: https://snowassociates.com LinkedIn: @DannySnow Instagram: @dannysnowspeaks   Tacey's Contact Information: Website: taceyatkinson.com Socials: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!  

On this episode of the Customers First Podcast, we welcome Damon Lembi, a seasoned leader in the learning and development space, as we delve into the intricacies of building a customer-centric culture through effective leadership. As the CEO of Learn It, a live learning platform that has empowered over 2 million learners, Damon brings a wealth of knowledge from his sports and business backgrounds. Our conversation revolves around fostering an organizational learning culture and how this can drive personal and organizational growth. A key theme in our discussion is the concept of a "learn-it-all" culture versus a "know-it-all" mindset. Damon emphasizes that fostering an environment where employees feel safe to experiment, fail, and learn is vital to success. He discusses how leaders must model this behaviour by being vulnerable and sharing their learning journeys, thus encouraging team members to engage in their growth. He underscores authentic leadership as creating a space where everyone can thrive and innovate, enhancing customer experiences. We also explore the crucial role of mentorship in nurturing a learning organization. Damon explains that internal mentorship programs can bridge knowledge gaps and facilitate cross-departmental understanding, breaking down silos critical for collaboration. Additionally, he discusses the reciprocal nature of mentoring, highlighting how leaders often learn as much from their mentees as they teach, further enriching the learning environment. Our conversation touches on the ever-changing work landscape, emphasizing the need for leaders to develop learning agility—the ability to learn, unlearn, and relearn. Damon stresses that as the world evolves, so must the skills and processes we rely on, urging leaders to embrace change rather than resist it. The rise of artificial intelligence is also addressed, with Damon encouraging listeners to engage with emerging technologies to remain relevant in tomorrow's workforce. As we conclude, Damon shares actionable insights on creating a feedback-rich environment where trust and open communication flourish. He reminds us that self-awareness is foundational to effective leadership and decision-making. Leaders can better engage with their teams by peeling back the layers of self-awareness, leading to more authentic interactions.   Damon's Contact Information: Website: thelearnitallleader.com LinkedIn: @damonlembi Book Link: The Learn It All Leader   Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: @TaceyAtkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!    

On this episode of the Customers First Podcast, I engage in a transformative conversation with Katherine Lazaruk, an internationally certified image consultant and leadership coach. Katherine's journey from a professional opera singer to a sought-after keynote speaker and consultant is fascinating and deeply inspiring. We dive into her motivations for writing her book, "Executive Being: Humanizing Business, One Leader at a Time," and her passion for helping leaders embody their true potential in presence and character. Katherine recounts her career journey, revealing how traditional roles in the arts led her to discover that those paths did not suit her vibrant, multifaceted personality. After a life-altering health scare, she found clarity in her vision for the future, ultimately leading to her founding her consulting firm. She passionately discusses the intersection of leadership and authentic self-presentation, highlighting how she assists her clients in not only looking like leaders but also embodying leadership qualities. One of the key principles we explore during our discussion is the idea of "whole person, whole presence." Katherine emphasizes the importance of leaders embracing their complete selves in the workplace. This holistic approach allows leaders to connect with their teams deeper, fostering trust and authenticity.  Throughout the episode, Katherine shares her insights on image consultancy misconceptions—addressing the often superficial stigma associated with the field. She dispels the notion that image and authenticity are mutually exclusive, reinforcing that effective presence accounts for authenticity and intentionality. As we wrap up, Katherine offers valuable advice to leaders across various levels, encouraging them to reflect on their paths and contributions in the workplace. Her insights inspire all listeners to elevate their engagements with colleagues and clients by recognizing the value of authenticity and human connection.   Katherine's Contact Information: Website: https://lzrkconsulting.com LinkedIn: @katherinelazaruk Book Link: Executive Being: Humanizing Business One Leader At A Time   Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: @TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First Podcast, I speak with Diane Yarborough, the driving force behind Castaway & Company. We delve into the transformative nature of customer-centric cultures. Diane brings over twenty years of invaluable experience from her time at Disney, where she honed her skills in shaping leaders and cultivating cultures that inspire employees and customers.  Diane shares her fascinating journey in her early career at Disney, starting as a college intern and growing through various roles that deepened her understanding of the guest experience. She recounts her initial exposure to the operational side of hospitality, which evolved into a broader perspective on service excellence as she took on leadership roles. Through her experiences, particularly at Walt Disney World and the Disney Cruise Line, Diane reflects on how guest interactions shaped her insights into organizational dynamics and the critical importance of a customer-first mindset. Throughout our discussion, Diane underscores the significance of intentional hiring and training processes, particularly within the high-stakes environment of the Disney Cruise Line, where a diverse crew must consistently deliver exceptional guest experiences. She emphasizes that the key to fostering a thriving customer-centric culture is equipping leaders to set clear expectations and model behaviours that align with organizational values. We explore the concept that nurturing the employee experience directly correlates with enhancing customer satisfaction. Diane argues that when leaders prioritize their team's well-being and development, it translates into a positive atmosphere that improves service delivery. Organizations can cultivate an environment that attracts talent and ensures long-term loyalty among employees and customers by focusing on leadership relationships and the overall employee lifecycle- from recruitment to offboarding. Join me as we uncover the intricacies of building an organizational culture steeped in customer-centric values.   Diane's Contact Information: LinkedIn: @dianeyarborough Website:castawayandcompany.com   Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First Podcast, I had the privilege of engaging with Delphia Howes, an esteemed leader in human resources, diversity, and inclusion. With over two decades of experience, Delphia has built a remarkable career and is also the author of "Including You: Leading Inclusion from Where You Are." We delved into the transformative power of diversity and inclusion (D&I) in organizational settings and how understanding these concepts is crucial for building successful teams and fostering an optimal workplace culture. Throughout our conversation, she emphasized that true inclusion begins with individuals taking personal responsibility, actively embracing underrepresented voices, and recognizing the wealth of experiences that diversity brings. As we navigated the core values of inclusion, Delphia eloquently articulated how each person's sense of belonging correlates to organizational success. She explained the difference between diversity and inclusion, emphasizing that having diversity without inclusion renders the former ineffective. Inclusion ensures that individuals feel valued and that their unique contributions are recognized and welcomed. Her insights highlighted the detrimental effects of exclusion on workplace morale, productivity, and retention. We discussed how innovation stems from a mosaic of experiences and how a homogeneous workforce limits an organization's potential for problem-solving and growth. Furthermore, we addressed the often misunderstood nuances of unconscious bias, with Delphia encouraging listeners to confront their biases openly. Leaders are responsible for fostering vulnerability and open dialogue, cultivating trust and deepening team members' relationships. Delphia's success and advocacy serve as a beacon for those eager to create authentic, customer-centric cultures that lead to magical experiences. The insights shared in this episode are invaluable for anyone looking to understand the true essence of D&I and how to implement these strategies effectively in their organizations.   Delphia's Contact Information: LinkedIn: Delphia Howze Website: DHowze Solutions Book Link: Including You   Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode, I speak with Sylvie DiGiusto, the world's first 3D immersive keynote speaker, whose innovative presentation approach reshapes how we engage with audiences. Sylvie brings a wealth of experience from her 20-year corporate journey in retail and tourism, where she honed her skills in leadership development, building one of the most prominent leadership academies in Europe. Our conversation delved into her signature framework, "The Power of Choice," which empowers leaders to make intentional decisions that significantly impact their teams and customers. Sylvie articulates her passion for fusing customer-centric leadership with effective communication. She reveals how the realization that many candidates exhibit a discrepancy between their perceived and actual performance influenced her career path. This realization led her to examine the nuances of first impressions and unconscious biases, which profoundly affect how individuals and organizations are perceived. Together, we explore how these biases play a role in the customer experience and how leaders can bridge the gap between perception and reality. Our discussion also touched on the critical nature of first impressions in customer relationships and team dynamics. Sylvie illustrates this with vivid scenarios, demonstrating how instant judgments shape our interactions and the narratives we believe. She also introduces her ABCDE framework, which includes Appearance, Behavior, Communication, Digital Presence, and Environment, offering a comprehensive guide for individuals looking to refine how they present themselves in the business world. Throughout our conversation, it became evident that Sylvie's commitment to bridging the gap between leadership and customer-centricity presents a new paradigm for enhancing organizational culture and driving long-term success.   Sylvie's Contact Information: Website: https://sylviedigiusto.com LinkedIn: @sylviedigiusto Social Media: @sylviedigiusto   Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First Podcast, I had the privilege of speaking with the inspiring James Robbins, a transformative leader and motivational speaker. Our conversation began with his remarkable journey from humble beginnings on a cattle ranch to influential leadership roles. This journey profoundly shaped his views on leadership, inspiration, and motivation. James emphasizes a powerful truth: while leaders are accountable for outcomes, their teams ultimately drive success.  Every effective manager should embrace three essential leadership truths: First, leaders must equip their teams with the tools and support necessary for achievement. Second, the role of an immediate supervisor is pivotal in determining employee happiness and engagement. Finally, James underscores that leadership is not just a position but a skill that evolves through continuous learning and self-reflection.  In discussing his book Nine Minutes on Monday, James reveals how different motivations—intrinsic and extrinsic—can significantly influence employee engagement. We also tackle the critical theme of leadership ownership, where James passionately articulates the need for leaders to take responsibility during setbacks, creating a safe space for innovation and collaboration.  As we conclude our enlightening conversation, James shares his insights on aligning personal values with professional life and teases his upcoming book on personal development. This episode is brimming with actionable tips for leaders eager to amplify their impact. I encourage you to reflect on these powerful insights and consider how to implement these leadership principles in your organization for transformative change. Timestamps: 3:20: The Three Truths of Leadership 5:04: The Impact of Leadership 23:27:Ownership in Leadership   James Contact Information: Website: https://www.jamesrobbins.com LinkedIn: @jamesrobbins97 Book Link: Nine Minutes on Monday   Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!      

On this episode of the Customer's First Podcast, I am joined by Liz Weber, a distinguished business advisor, author, and organizational culture expert, to delve into the intricacies of leadership and company culture in today's fast-paced environment. Liz, with her vast experience and MBA in international business, shares her journey from a rewarding career with the State Department to becoming a trusted consultant for executives navigating the complexities of managing people and processes.  As we explore the pressing challenges facing leaders today, Liz highlights the overwhelming nature of constant change, particularly since the pandemic. In her experience, identifying priorities has become paramount, as many leaders often find themselves mired in micromanagement rather than effectively delegating tasks to their teams. We discuss how critical it is for leadership to step back and empower their subordinates to take ownership of their roles, which fosters a more engaged and proactive workforce. Liz provides keen insights into the resistance leaders often exhibit, especially regarding trust and delegation. She explains her approach to helping leaders recognize that their hesitance to empower others can stifle development and lead to a disengaged culture. Through training and one-on-one coaching, Liz assists leaders in redistributing responsibilities, ultimately transforming their organization into a more balanced and efficient entity. We also delve into the critical role of corporate culture and its direct impact on employee satisfaction. Liz challenges listeners to consider how their teams feel about coming to work on Monday mornings, pointing out that a disengaged workforce reflects poorly on customer experiences. Through simple yet profound questions, Liz encourages leaders to confront hard truths about employee morale and actively create an environment where everyone feels valued and heard. Through Liz's expertise and genuine passion for leadership development, this episode aims to inspire leaders to cultivate a culture that prioritizes not just the customer experience but also the well-being and engagement of their employees, fostering a cycle of positivity and productivity that resonates throughout the organization. Timestamps: 7:00: Current Challenges for Leaders 10:58: Micromanagement and Leadership Effectiveness 15:06: The Importance of Strategic Planning 21:55: Focus on Company Culture 26:17: Maintaining Momentum in Culture Change Liz's Contact Information: Website: https://www.wbsllc.com LinkedIn: LizWeberCMC Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First Podcast, I discuss the transformative power of customer experience and brand storytelling with Timothy Kalinowski, president of Lore. A master storyteller and brand strategist, Tim empowers brands to connect meaningfully with their audiences.  Tim shares his journey from marketing enthusiast to leading branding figure, recounting his motivation to establish Lore a decade ago. Frustrated with traditional agency inefficiencies, he aimed to create a firm that prioritized effectiveness and client satisfaction.  We delve into the principles of brand storytelling, emphasizing the importance of making customers the heroes of their narratives. Tim highlights that understanding the customer journey is crucial for transforming marketing tactics into meaningful experiences that inspire action. He introduces his "secret sauce" for effective communication: delivering value quickly, making content digestible, and spurring curiosity. We also discuss the delicate balance between being a story's hero and mentor, using relatable examples, like marketing manufacturing products, to showcase how emotional resonance can drive customer engagement. Tim emphasizes that focusing on customer emotions—rather than just product features—can significantly influence purchasing decisions.  This episode offers practical insights and inspiration for cultivating customer-centric cultures that foster exceptional experiences. I encourage you to apply Tim's wisdom to enhance your brand's relationship with its audience.   Tim's Contact Information: Website: loretold.com LinkedIn: @timothykalinowski   Tacey's Contact Information:  Website: www.taceyatkinson.com   All Social Media: @taceyatkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

In this episode of the Customers First Podcast, I chat with DJ Soults, the first certified Unreasonable Hospitality Coach. DJ reveals how businesses can elevate customer experiences by going above and beyond expectations. He shares his transformative approach that helps organizations turn ordinary customer interactions into extraordinary ones. Our conversation dives into practical strategies for both attracting new customers and delighting existing ones—a crucial element often overlooked. DJ reflects on his decade-long journey with Illuminated, a digital agency focused on creating meaningful client connections. He emphasizes that nurturing existing relationships can yield greater returns than always chasing new leads.  Central to our dialogue is the concept of Unreasonable Hospitality, popularized by Will Gadara. DJ distinguishes between service (the transactional aspect) and hospitality (the relational approach), highlighting how personalization can make clients feel truly valued. He illustrates his points with compelling stories, including insights from the renowned Eleven Madison Park restaurant on enhancing customer interactions.  We tackle common misconceptions about customer journey mapping and DJ provides practical advice for businesses to identify areas for improvement without breaking the bank. His empowering message underscores that a proactive mindset can lead to significant enhancements in customer satisfaction.  This episode is packed with actionable takeaways, inspiring business owners to create exceptional customer experiences that drive loyalty and growth. Tune in for a fresh perspective on making customer relationships truly remarkable!   DJ's Contact Information: Website: illuminatedagency.com LinkedIn: @djsoults   Tacey's Contact Information:  Website: www.taceyatkinson.com   All Social Media: @taceyatkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

On this episode of the Customers First Podcast, I have an inspiring conversation with Brad Huebner, a former Marine and dedicated business coach specializing in guiding contractors. Based on his military experience, Brad underscores the vital leadership, determination, and perseverance qualities that shape his coaching approach. With a remarkable track record of over 2,500 construction projects, he is committed to helping tradespeople navigate the complexities of building resilient and principled businesses.  Brad's unique journey—from aspiring architect to Marine to successful business owner—has equipped him with invaluable insights. After confronting the challenges of entrepreneurship, he embraced coaching as his true calling, igniting a passion for helping others succeed without sacrificing their values.  Throughout our engaging discussion, we address a pressing issue in the construction industry: the balance between quality and quantity in work output. Brad openly acknowledges today's challenges while affirming that most contractors strive to deliver exceptional experiences.  We delve into the critical importance of the customer experience, with Brad passionately advocating for a mindset shift among contractors. By embracing their roles as consultants rather than salespeople, contractors can cultivate genuine connections with clients, greatly enhancing overall satisfaction.  As we wrap up, Brad emphasizes effective communication as a cornerstone of success in all interactions, reminding us that fostering customer-centric cultures unlocks the potential for transformative experiences. Whether you're a seasoned pro or a newcomer to the industry, Brad's insights guide you, helping you overcome challenges while remaining true to your core values.    Brad's Contact Information: Website: hammerandgrind.com LinkedIn: @bradhuebner   Tacey's Contact Information:  Website: www.taceyatkinson.com   All Social Media: @taceyatkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!  

On this exciting episode of the Customers First Podcast, I enjoyed chatting with Sam Mizrahi, a trailblazer in Canada's luxury residential market and the visionary behind Mizrahi Developments. We dive into his latest landmark project, The One, poised to redefine the Toronto skyline as Canada's tallest skyscraper at an impressive 85 stories. Sam's journey began at just 16 when he jumped into entrepreneurship and explored various industries before finding his true calling in real estate. He shares his innovative approach to bridging the gap between custom homes and luxury condos, aiming to create not just buildings but unique living experiences. With The One, he's forging a new standard in luxury, treating every unit as a bespoke creation rather than a cookie-cutter product.  We discuss his collaboration with renowned architect Norman Foster and how they've designed The One to be an engineering marvel, complete with an eye-catching hybrid exoskeleton that elevates the surrounding community. Sam also emphasizes his commitment to quality craftsmanship, ensuring his projects' elegance and functionality meet seamlessly.  Beyond the architecture, Sam's philosophy centers on community impact and philanthropy. He believes that developers have a responsibility to give back, fostering a culture within Mizrahi Developments that prioritizes social responsibility alongside profit. This episode celebrates innovation, ambition, and the transformative power of a customer-first approach in real estate. Sam Mizrahi's wisdom is thought-provoking for those in the development industry and anyone pursuing ambitious goals in their field. Join us as we explore the magic that can happen when customer experience is prioritized, dreams are realized, and innovative designs take shape in the heart of our cities.   Timestamps: 5:39:Transition to Iconic Skyscrapers 7:57: Customizing Luxury Homes 10:20: Architectural Vision for The One 21:03: Philanthropy and Leadership 23:13: Advice for Resilient Entrepreneurs   Sam's Contact Information: Website: Mizrahi Developments Instagram: @mizrahidevelopments   Tacey's Contact Information:  Website: www.taceyatkinson.com   All Social Media: @taceyatkinson Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!    

On this episode of the Customers First Podcast, I have an insightful conversation with Jesse McCullough, founder of Keystone Pharmacy Insights and a leadership coach. After his Customers First record-breaking Spotify episode in 2024, Jesse returns to discuss leadership and awareness, sharing his journey from a farm kid to a pharmacist and his leadership challenges in various sectors.  A key moment in Jesse's life came in 2014 when he discovered we could cultivate leadership skills. This discovery led him to a decade of study with the John Maxwell team. Jesse emphasizes that everyone deserves to be led well and that improved leadership is universally necessary.  Our discussion highlights the Seven Levels of Awareness framework, which promotes an understanding of leadership dynamics. Jesse explains that everyone can progress through these levels, offering practical insights to enhance personal and professional relationships. He stresses the importance of recognizing emotional states in patient care and shares his belief in maintaining a growth mindset.  Jesse also highlights self-reflection and accountability as pivotal for leadership development. He provides actionable tips, like setting reminders and seeking feedback, emphasizing that fluctuating between levels is part of the leadership journey.  In this episode, Jesse's perspective on overcoming complexities in the pharmacy sector showcases the importance of continuous learning and community engagement. Ultimately, the conversation encourages leaders to embody the qualities they wish to see in others and foster transformative customer experiences through effective leadership. Jesse's insights underscore the power of reflection and growth, advocating for a customer-centric culture where everyone can contribute positively.   Timestamps: 5:35: The Seven Levels of Awareness 8:09: Benefits of Applying Awareness Levels 12:06: Describing Each Level of Awareness 24:32: Navigating Through Levels of Awareness 35:11: Self-Reflection and Accountability   Jesse's Contact Information: LinkedIn: jessewmccullough Facebook Group: kpipharmacy Tacey's Contact Information:  Website: www.taceyatkinson.com   Social Media: @taceyatkinson Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!  

On this episode of the Customers First Podcast, Tacey chats with Brian Kurtz, founder and CEO of Titans Marketing LLC, who shares insights from his extensive career in direct marketing and his book, "OverDeliver." Brian emphasizes creating extraordinary customer experiences and building relationships in today's competitive landscape.   He shares his journey from an English major to a pivotal role at Boardroom Inc., highlighting the significance of understanding customers as real people. The conversation covers the power of storytelling in marketing, the value of over-delivering to foster long-term loyalty, and the integral role of customer service in overall marketing strategy.   Brian also discusses the need to protect frontline team members, which is crucial to customer relationships, and suggests innovative ways to empower them. Towards the end, he highlights how businesses can differentiate themselves in a crowded marketplace by avoiding commoditization and focusing on unique offerings and exceptional service. His passion for relationship-building and continual learning reinforces that true success is grounded in genuine customer connections.   Timestamps: 9:42:Customer Service as a Marketing Function 16:41:Premium Experiences and Customer Loyalty 20:45:Safeguarding Customer Service Teams 25:17:Differentiating in a Competitive Marketplace 31:46:Building Relationships in Business   Brian's Contact Information: Website: http://briankurtz.net/ Book Link: http://www.overdeliverbook.com/   Tacey's Contact Information: All Social Media: @taceyatkinson Let's Create Magic Together! www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

On this episode, Tacey dives into the essential elements of employee engagement with Asha Sarode, founder of Uniquity Consulting. With her extensive background in various industries, including healthcare, law, and technology, Asha brings a wealth of knowledge about the complexities of workplace culture and the unique individual contributions needed to foster a thriving environment. Asha shares her enlightening realizations from her past work experiences, where she often felt confined to narrow perceptions that did not reflect her diverse skill set. This sense of being "put into a box" was not an isolated incident; it reflected a common struggle faced by many employees who feel confined by their roles. Asha emphasizes the importance of understanding each employee's distinct qualities, needs, and interests. To address this issue, she reveals how her method stems from listening to individuals share their adverse experiences in the workplace, guiding her to create tools and workshops to unlock genuine employee engagement. We then explore the concept of employee engagement, the definition of which is an individual's emotional investment in their work and company. We discuss the perplexing statistic of "quiet quitting," where approximately half of the workforce is disengaged, leading to immense losses in productivity. Asha effectively outlines the critical signs of disengagement, including silence, avoidance of feedback, and reliance on workarounds that overlook deeper issues—warning signs that managers should not ignore. As we continue the conversation, Asha emphasizes the role of psychological safety in fostering engagement. She discusses how fear can inhibit contribution and collaboration, breaking down the four types of fear that keep employees from fully engaging. From the fear of exclusion to the reluctance to challenge the status quo, Asha provides actionable insights for managers to create environments where employees feel safe speaking up and sharing their ideas.  Asha passionately advocates for understanding the human connection in the workplace, explaining that these emotional elements have just as quantifiable an impact on productivity as traditional metrics.    Timestamps: 5:30: Understanding Employee Engagement 12:17: Signs of Disengagement 14:39: Fostering Engagement Strategies 17:13: The Impact of Fear on Engagement 23:27: Exploring Personal Connections   Asha's Contact Information: Website: www.uniquityconsulting.co Instagram & LinkedIn: @uniquityconsulting   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!  

On this episode of the Customers First Podcast, I have an enlightening discussion with Matt Lyles, a distinguished keynote speaker and customer experience consultant. We explore the profound impact of simplicity in creating memorable customer experiences. With an extensive background in brand management at FedEx, Matt shares valuable insights into how he has transformed customer experiences across diverse sectors, emphasizing his passion for fostering loyalty through simplicity.    We dive deep into the concept that while creating a magical customer experience is critical, it must rest upon a foundation of simplicity. Matt argues that in our increasingly complex world, consumers gravitate to brands that can streamline their experiences. It's not about making things easier for businesses; it's about understanding and alleviating customers' hurdles in their brand interactions. Matt highlights research findings that showcase the benefits of prioritizing simplicity, revealing that 64% of consumers are willing to pay more for a straightforward experience, and 78% are likely to recommend brands that deliver such experiences.   A compelling part of our conversation centers around the practical application of simplicity in customer interactions. Matt introduces the "SIMPLE" acronym, breaking it down into six actionable behaviours: Simple Never Stops, Innovate to Stay Ahead, Minimize Barriers, Prune it Back, Lose the Jargon, and Empathize with Your Customer. Each behaviour emphasizes continuously refining processes to meet customer needs while minimizing friction throughout the customer journey.   Moreover, we must tackle customer experience misconceptions, particularly reducing customer service to a mere function rather than recognizing it as an integral part of the overall brand interaction. This mischaracterization leads to missed opportunities for fostering deeper relationships with customers. Matt reinforces that customer-centricity means placing the customer at the heart of every decision, fundamentally altering how companies view their operations.   Timestamps: 8:30: Benefits of a Simple Experience 12:50: Introducing the SIMPLE Acronym 14:57: Exploring SIMPLE Behaviors 28:08: Empathizing with Customers   Matt's Contact Information: All Social Media: @mattlyles Website: mattlyles.com Download Link: Simple Playbook   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

On this episode of the Customers First Podcast, I reconnect with Angie Robinson, Customers First Regular, dynamic leadership and life coach, as we delve into the critical importance of intentional leadership development. Angie's extensive background in human resources, coupled with her experience of over two decades in corporate settings, has equipped her with unique insights into nurturing impactful leaders. We explore how self-awareness is the cornerstone of effective leadership, encouraging leaders to embark on personal growth before they can inspire and manage their teams. We start our conversation by examining why many leaders often neglect their development amid their team responsibilities. The multitude of roles a leader must juggle frequently pushes self-care and personal growth down the priority list. Angie emphasizes the need to reverse this trend, arguing that only when leaders prioritize their growth can they genuinely impact others. Angie breaks down her framework into actionable steps, the first of which involves setting clear, personalized goals. She insists that effective goal-setting should align with individual aspirations rather than company objectives. By identifying what truly matters to them, leaders can cultivate a sense of ownership and engagement, making it easier to follow through on their intentions. The conversation flows into practical tactics for creating action plans. Angie shares her methodology for cultivating clear, attainable steps while anticipating potential barriers—both external and internal. By visualizing success and detailing the attributes necessary to achieve it, leaders can create robust plans that address professional skills, mindset shifts, and support systems needed for advancement. Lastly, we address the execution phase, affirming that planning is only possible with dedicated action. Angie underscores the importance of regularly revisiting goals and holding oneself accountable through structured check-ins. We discuss methods for tracking progress, celebrating achievements, and adjusting plans as necessary, encouraging leaders to maintain momentum despite life's challenges. Timestamps: 7:53: Framework for Leadership Growth 10:34: Sharing Gaps and Seeking Support 15:08: Creating an Action Plan 18:52: Execution and Accountability   Angie's Contact Information: LinkedIn: @angiekrobinson Instagram: @angierobinsoncoaching Website: https://www.angie-robinson.com   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this episode of the Customers First Podcast, I welcomed back Natalie Doyle Oldfield, founder of Success Through Trust and author of her newly released book, "Trusted: The Proven Path to Customer Loyalty and Business Growth." Natalie's expertise in trust-based relationships serves as a cornerstone for businesses aiming for customer satisfaction and deeper loyalty and growth. We dive into the journey that led her to write her second book and the significant findings derived from her research into the essence of customer trust. Natalie shares her passion for understanding the motivations behind consumer behaviour and the crucial role trust plays in whether businesses succeed or falter. We delve into the eight principles outlined in "Trusted," starting with the necessity of deep listening imbued with empathy and compassion. It is about understanding and validating the other person's experiences and perspectives, which is vital in any professional engagement. As we unpack the subsequent principles, Natalie emphasizes the importance of clear, honest, and transparent communication. Our conversation also touches on behaviours that can erode trust, including inconsistency and dishonesty, and how leaders can operationalize trust-building practices within their teams. As our dialogue unfolds, it becomes clear that genuine trust is the path to customer loyalty. Natalie urges listeners to recognize that relationships are at the heart of every successful business transaction, emphasizing that when individuals feel trusted and valued, they are likely to reciprocate that loyalty. Throughout this episode, it's evident that trust is not just an abstract concept; it is a measurable and actionable factor that every business can aspire to enhance. To fully grasp the depths of these principles and the practical insights shared, I encourage you to pick up a copy of Natalie's book, "Trusted." You'll find a wealth of information and actionable steps to implement immediately to foster trust in your organization. Timestamps: 5:12: Principles of Trust Unveiled 12:29: Communicating with Clarity 25:45: Commitment to Long-Term Relationships 31:14: Best Practices for Long-Term Success   Natalie's Contact Information: LinkedIn: @nataliedoyleoldfield Website: https://www.successthroughtrust.com Book Link: Trusted   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this episode of the Customers First Podcast, I enjoyed engaging with Vance Morris, a former Disney executive and founder/owner of Deliver Service Now. With an impressive background that includes a decade at Walt Disney World, where he played a pivotal role in the design and operation of Chef Mickey's, Vance brings a wealth of knowledge on customer experience and service excellence. We explored his transition from the corporate world to entrepreneurship, delving into his mission to help businesses implement Disney-inspired service models that delight customers and drive profitability. Vance emphasized the crucial role of customer experience as the ultimate differentiator in today's competitive landscape. Drawing from personal anecdotes, he shared insights on how even mundane tasks can elevate the customer experience. For instance, Vance recounted his early days of delivering newspapers, highlighting how attention to detail rooted in customer preferences shaped his understanding of service excellence. At Disney, he learned that every detail contributes to the overall experience, setting the stage for his methodologies. One of the highlights of our conversation was Vance's framework outlined in his book Systematic Magic, where he introduced the seven magic keys to "Disney-fy" businesses. Each key plays a vital role in crafting memorable customer interactions. An important takeaway was his view that details either enhance or detract from the experience. He urged listeners to conduct evaluations of their businesses to recognize the subtle elements that might influence customer perception. Lastly, we explored the synergy between all these elements through Vance's equation for business success. He explained how combining employee experiences, quality customer experiences, quality business practices, and effective direct-response marketing leads to sustainable profits. This holistic approach challenges businesses to look beyond traditional metrics and aim for comprehensive customer and employee engagement. Timestamps: 5:11: Seven Magic Keys to Disney-fy Businesses 12:41: The Importance of the Wow Component 18:02: Employee Magic and Customer Experience   Vance's Contact Information: Website: https://go.deliverservicenow.com/ LinkedIn: @VanceMorris Free Book: https://yes.deliverservicenow.com/deliver-service-now   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this episode of the Customer's First Podcast, I am thrilled to welcome back Amy Kehs, a brand strategist and communication expert dedicated to enhancing museums' experiences through effective public relations. With a rich history in the museum sector and a successful business, Kehs Communications, she has focused on empowering museums through a unique initiative called Love My Museum. In our engaging conversation, we explore various strategies museums & other businesses can implement to enhance customer experiences during the holiday season, making each visit memorable for families and individuals. As we dive into the holiday season, Amy unveils a series of innovative ideas to maximize community engagement. We discuss the power of seasonal decorations and themed exhibits, which enliven a museum's atmosphere and create a sense of warmth and nostalgia among visitors. Kehs emphasizes how such initiatives can establish lasting community connections, turning a simple museum visit into a cherished family tradition. Furthermore, she illustrates how other businesses, such as restaurants and retail stores, have successfully adopted similar concepts to enhance customer loyalty. Transitioning to actionable tips, we explore the importance of themed tours and interactive family activities that can bring a unique flair to any organization. By creating holiday-themed experiences, museums can invoke a sense of wonder and enjoyment for visitors of all ages. We highlight the value of crafting tailored experiences that resonate with your audience, urging museums to stay consistent with their brand messaging. Amy points out the potential pitfalls of marketing strategies that differentiate between various audience segments, emphasizing that a cohesive approach is essential for creating a seamless customer experience. The dialogue also highlights the significance of gift shops or stores within museums. By transforming these spaces into holiday destinations, museums can create additional touchpoints for visitor engagement and offer curated products that reflect community and holiday spirit. Amy encourages museums to provide small tokens of appreciation that visitors can carry home, reinforcing their connection to the organization. These gestures enhance the customer experience and encourage repeat visits and long-term loyalty. With all of these insights shared, I hope this episode inspires our listeners—whether they are part of a museum or any customer-centric business—to embrace new strategies for enhancing customer experiences and creating magic in their communities during the holiday season and beyond. Timestamps: 3:50: Holiday Season Strategies for Customer Experience 9:50: Community Engagement Through Decor 13:24: Interactive Family Activities for the Holidays 27:37: Making Gift Shops a Holiday Destination 30:38: Creating Lasting Memories for Visitors   Amy's Contact Information: Website: https://www.lovemymuseum.com LinkedIn: @kehscommunication Instagram: @lovemymuseum   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this episode of the Customers First Podcast, Tacey has the pleasure of speaking with David Roche, a seasoned professional coach and mentor specializing in aiding first-time CEOs. We delve into David's extensive career journey, which began with a diverse background in retail and eventually led him to establish Grey Area Coaching. He shares insights from his book, "Become a Successful First-Time CEO," a comprehensive guide that has quickly soared to become an Amazon number one bestseller, offering unique strategies and practical advice for aspiring leaders.    As we explore the nuanced landscape of transitioning into a CEO role, David points out the often-overlooked support systems that first-time CEOs require during such monumental shifts. He discusses the precarious balance of external expectations and internal team dynamics that can lead to new CEO failures if not managed carefully. With statistics indicating a staggering loss of market capital due to poorly managed transitions, David stresses the importance of fostering trustworthy relationships and mentoring networks to bridge the gap between selection and effective leadership, providing practical advice that can be applied in various leadership contexts.   We also unpack the critical factors that contribute to successful leadership, drawing parallels to the role of a conductor in an orchestra. David passionately illustrates how a CEO must nurture individual talents within their team and coordinate efforts to ensure that the collective performance exceeds the sum of its parts. His insights on leadership style and team dynamics resonate powerfully, reinforcing that great leaders do not just command; they inspire and cultivate a supportive environment for their teams to flourish. He encourages leaders to embrace the idea that seeking assistance is not a sign of weakness but rather a strategic step toward achieving sustained success.   Timestamps: 12:34: The Challenges of First-Time CEOs 14:58: Importance of Strong Leadership 18:23: Coaching and Mentoring in Leadership   David's Contact Information: LinkedIn: @davidroche Website: https://greyareacoaching.co.uk Link to Book: Become a Successful First Time CEO   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this episode of the Customers First Podcast, Tacey welcomes back Eric Stone, the founder of ClearPath Ventures and author of "Jumpstart Your Workplace Culture. A Roadmap for Igniting High Performance." Eric delves deep into the essence of workplace culture and high performance, shedding light on the principles that can lead organizations toward success.  The heart of the conversation focuses on defining company culture. Eric mentions that culture is essential "behaviours in action"—the alignment between stated values and actual organizational behaviours. This distinction is crucial as we explore how culture can significantly influence an organization's ability to execute its strategies effectively. Eric emphasizes that a company's culture can only be assessed by observing behaviours when leadership isn't present, highlighting the true character of an organization's environment. We touch upon the importance of getting "in the trenches" with teams—a practice Eric advocates for to gain valuable insights that might otherwise go unnoticed. He lays out three key practices: listening, observing, and learning. This approach helps leaders connect with their teams and creates a feedback loop that strengthens the organization's culture. He stresses that the clarity of mission, vision, and core values must guide every decision made within an organization. One of the standout discussions is around overcoming obstacles within workplace culture, where Eric introduces the idea of being a "distraction catcher." He explains that successful leaders must buffer their teams from unnecessary noise, enabling them to focus on achieving key initiatives. Eric's wealth of knowledge and experience equips listeners with actionable strategies for cultivating vibrant workplace cultures. His insights reinforce the idea that a customer-centric culture is beneficial for clients and integral to internal success, urging leaders to create environments that inspire and empower their teams.  Timestamps: 3:40: Understanding Company Culture 8:49: The Role of Culture Carriers 12:18: Roadmap Summit Essentials   Eric's Contact Information: Website: https://clearpathventures.com LinkedIn: @eric-stone-clear-path Book Link: Amazon Link to Book   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future.   Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!    

On this episode of the Customers First Podcast, Tacey engages with Jaime Valle, an accomplished customer experience consultant with a robust finance and computer engineering background. Jaime shares his extensive career journey, highlighting his lifelong dedication to customer service across various industries, including finance and pharmaceuticals.  We delve into the challenges of customer feedback mechanisms, particularly the phenomenon of customer fatigue caused by overwhelming surveys. Jaime articulates how companies often inundate customers with requests for feedback, leading to abysmally low response rates—often hovering around 5%. He stresses the importance of strategic communication, emphasizing that a thoughtful approach can enhance engagement without exhausting customers.  Throughout our conversation, Jaime emphasizes the importance of clarity and precision in data collection. He shares practical tips to enhance the effectiveness of surveys, such as asking direct questions about transactional satisfaction rather than ambiguous brand-related inquiries. He also highlights the significance of incorporating a neutral option in surveys, ensuring customers can express their true feelings without being forced to take a side. This episode offers rich insights into the art and science of customer experience, emphasizing the importance of thoughtful analysis, strategic communication, and the vital role of customer feedback in driving business success. Jaime's expertise and passion for customer-centricity shine throughout our discussion, making it a valuable listen for anyone looking to enhance their organization's approach to customer experience. Timestamps: 6:14: Risks of Over-Surveying 11:36: Moments of Truth in Customer Journeys 14:56: Utilizing Data Without Surveys 26:11: Understanding Net Promoter Score   Jaime's Contact Information: LinkedIn: https://www.linkedin.com/in/jaimevuk/ Email: jaime@teresamonroe.com   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!  

This episode of the Customers First Podcast features an insightful conversation with Laura Richard, a principal at Level 5 Consulting. Her significant contributions to customer-centricity and leadership in consulting have been widely recognized. Laura articulates the importance of customer experience as a core driver of business success, highlighting her belief that genuine customer connection stems from deeply understanding their needs and expectations. Laura introduces us to the concept of customer centricity and shares her insights on the seven dimensions that define this approach. She emphasizes the need for organizations to promise value to their customers and consistently deliver on that promise.  Laura discusses the continuous evolution of customer experience and shares her framework for improvement. This framework underscores the necessity of gathering voice-of-customer insights and fostering cross-functional collaboration.  We further delve into Laura's customer-centric maturity model, focusing first on the promise aspect and its three core dimensions: Establishing a clear brand promise Having a fact-based understanding of customer behaviour Concentrating on meaningful moments in the customer journey Transitioning to the performance side, Laura highlights four critical dimensions: Maintaining consistent collaboration. Centering customer needs in decision-making processes. Measuring customer outcomes effectively. Committing to long-term investments in customer-centric initiatives. This episode is a rich resource for anyone interested in elevating their organization's customer experience through a strategic, consistent, and collaborative approach. It ultimately embraces the belief that magic happens when organizations prioritize customer centricity.   Laura's Contact Information: LinkedIn: @laurakrichard Take Level5's customer centricity maturity survey: https://www.research.net/r/L5CxMaturity. This will provide you with a free personalized report.   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!  

On this episode of the Customers First Podcast, Tacey explores customer journeys with Shaun Whynacht, founder of Blue Cow Marketing. With over 12 years of experience simplifying businesses' marketing efforts through automation and customer journey optimization, Shaun brings a wealth of knowledge and strategies to the table. They explore how marketing automation helps companies enhance their customer experiences. The conversation shifts towards understanding the importance of crafting seamless customer journeys. Shaun presents a compelling analogy of viewing the customer journey as a road trip, emphasizing the various paths customers may take, from first learning about a business to making a purchase. He stresses that businesses must plan the ideal customer experience and recognize that not every customer travels the same route. Shaun argues for the importance of accommodating various touchpoints and potential roadblocks, likening the process to creating a magical experience akin to a Disney theme park. Shaun elaborates on the quintessential idea that a consistent customer journey drives customer retention and loyalty. He shares practical insights on how a mapped-out customer journey can help maintain quality across interactions and empower businesses to scale effectively. As the discussion progresses, they delve into Shaun's seven-step strategy to elevate the customer experience. Each step—from knowing your customer to personalizing interactions and over-delivering on expectations—unfolds with real-world examples from Shaun's extensive career. He emphasizes the value of personalization in enhancing customer experiences and underscores the necessity of listening to customer feedback. This feedback loop is integral to refining the journey and ensuring businesses remain aligned with their customers' evolving needs.  This episode is packed with actionable insights and lively conversation. It aims to help businesses enhance their customer experiences and ensure that every interaction aligns with the values of customer-centric cultures.    Shaun's Contact Information: Website: https://www.bluecowmarketing.ca/ LinkedIn: @shaunwhynacht Instagram: @bluecowmarketing   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future.   Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this episode of the Customer's First Podcast, we dive deep into the world of customer experience with the returning guest, Samantha Irwin, a renowned small business customer experience consultant and the founder of the Power of People Training Academy. Samantha brings her wealth of knowledge from years of experience in the hospitality industry and her passion for uplifting individuals to share insights that help businesses create magical customer experiences. As we delve into the core of customer experience, Samantha emphasizes that the journey begins with the employees. She advocates for a mindset shift among leaders to prioritize and empower their teams, enhancing customer service. With a focus on always being in hiring mode, she shares invaluable strategies for attracting and retaining high-performing employees. This proactive approach ensures businesses are never in a rush to settle for hires that might not align with their company culture. Samantha elaborates on the attributes of A players, highlighting the need for initiative and drive as critical factors when selecting potential employees. Moreover, we explore the connection between employee satisfaction and customer loyalty. Samantha passionately discusses how understanding each team member's qualities can streamline the hiring process and boost morale. She shares tools like creating a culture deck that helps leaders cultivate an environment where employees feel valued, leading to enhanced customer experiences. By reverse-engineering the hiring process and focusing on cultural fit, Samantha illustrates how businesses can build a robust team that embodies their values. As the episode wraps up, Samantha encourages leaders to continuously evolve their understanding of staff motivations and customer experience strategies. Businesses can retain top talent and deliver extraordinary customer service that drives loyalty by promoting an ongoing dialogue within their teams and incorporating feedback and innovative training resources. Samantha's Contact Information: Website: https://kaizen.zone LinkedIn: @samanthairwin Instagram: @samantha_kaizen link for the Creating a Culture Deck (discount code CULTURE): https://kaizen.zone/creating-a-culture-deck/ Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!  

On this episode of the Customers First Podcast, we're joined by Karen Evers, the founder of HumanSmarts, a transformative human resources consultancy focused on revitalizing HR for small businesses. After 25 years in corporate HR, Karen experienced burnout and recognized a gap in the market for authentic, people-centric HR solutions. Since launching HumanSmarts, she has partnered with startup founders and small business owners across the USA, helping them cultivate thriving workplace cultures. Karen shares that HR can be more than just compliance and risk management. She doesn't just preach a human-centred approach to HR and employee experience; she equips entrepreneurs with the practical tools and strategies to implement it. She emphasizes creating a work environment where people feel valued, leading to improved business outcomes. Throughout our conversation, we delve into how traditional HR practices have become dehumanized and discuss the psychological impact this has on employees. Karen highlights that the increasing focus on compliance has drawn individuals to HR who may prioritize rules over relationships, leading to the loss of the authentic human connection that should be at the heart of HR. By focusing on empathy and genuine understanding, organizations can foster a culture that retains and attracts top talent. Karen provides compelling examples of how small organizations can transform employee experience to match their culture and values. We also discuss the vital connection between employee satisfaction and customer experience. Karen passionately advocates for treating employees as internal customers, as their happiness and engagement directly influence the service they provide to clients. By humanizing the workplace, businesses enhance employee experiences and position themselves as employers of choice in a competitive talent landscape. This enlightening discussion with Karen is not just a call to action; it's a wake-up call for all business leaders. It's time to reassess your HR practices and embrace the power of human connection within your organizations. The future of your workplace culture and business outcomes depends on it. Karen's Contact Information: Website: HumanSmarts LinkedIn: @klevers Tacey's Contact Information: All Social Media Platforms: @taceyatkinson Email: Tacey@taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future.   Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this episode of the Customer's First Podcast, host Tacey Atkinson welcomes Clint Rush, a multifaceted leader with an impressive background, including an award-winning executive, a decorated combat veteran, and a Lean Six Sigma Black Belt. We delve into Clint's journey, which began at the University of Wisconsin and then took a significant turn following the events of 9/11, which motivated him to join the Army. His military service paved the way for a diverse career in the private sector, including roles in operations, quality, business development, and more. Clint reflects on his transitions from military to civilian life and how each experience has shaped his approach to leadership. Clint shares insights from his time managing a logistics company during the tumultuous period of the COVID-19 pandemic. He emphasizes that overcoming challenges in unprecedented times fosters innovation and provides a unique opportunity to place the customer at the center of business strategy. He acknowledges the complexities of leadership, particularly during crises, and expresses the importance of creating meaningful experiences that stand out in difficult times. The conversation seamlessly shifts to foundational leadership qualities as Tacey and Clint explore what distinguishes a true leader from a mere people manager. Clint articulates that, at its core, leadership is about setting a clear destination and facilitating others' journeys to get there. He highlights the critical role of trust-building within organizations and asserts that vulnerability and transparency about one's shortcomings are vital to fostering a trustworthy environment. Clint also candidly addresses why first-time leaders often struggle, attributing their challenges to fear and the pressure to perform perfectly. He encourages new leaders to embrace their fallibility and view setbacks as opportunities for growth, both personally and within their teams. Drawing parallels between leadership and personal experiences, Clint emphasizes patience as a critical trait for influential leaders, asserting that cultivating a robust team culture takes time and consistent effort. This enriching episode serves as a reminder that effective leadership is rooted in trust, transparency, and genuine care for one's team while also inviting listeners to foster their own customer-centric cultures. Tune in to gain valuable insights into effective leadership and the magic of creating memorable customer experiences. Timestamps: 10:49: Building Trust in Organizations 14:43: The Importance of Vulnerability in Leadership 16:15: Overcoming Fear as a First-Time Leader 20:30: Differentiating Yourself as a Leader   Clint's Contact Information: Website: https://clintrusch.com LinkedIn: Clint Rusch   Tacey's Contact Information: All Social Media Platforms: @taceyatkinson Email: Tacey@taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this solo episode of the Customer's First Podcast, I delve into a troubling sentiment that has emerged frequently in conversations with C-suite executives: the notion that prioritizing customer experience has become a luxury they can ill afford. This mindset, which has increasingly taken root since 2022, suggests that businesses feel pressed to prioritize survival over the nuanced and often overlooked aspect of customer experience. My response to this perspective is unequivocal: companies cannot afford to neglect customer experience, nor should they view it as an expensive endeavour. The key lies in maximizing existing resources and recognizing the invaluable foundation many companies possess, even if they are unaware of it. To illuminate the distinction between customer service and customer experience, I draw attention to the fundamental differences that often blur together in conversations. Customer service encompasses the transactional actions essential for customer interaction: processing orders, accepting payments, and other task-oriented functions. In contrast, customer experience transcends those interactions, focusing on how customers feel throughout their journey. It integrates sensory elements—sounds, smells, visual cues, and human engagement—that collectively shape a customer's emotional response to a brand. I emphasize the importance of a warm, welcoming atmosphere and proactive communication in fostering a positive customer experience. Throughout the episode, I share insights from recent retail environment observations, noting how slight changes in employee interactions can profoundly impact customer perceptions. For instance, I recount a scenario where a customer interacted with a salesperson who genuinely cared to understand her needs, ultimately providing her with valuable information that encouraged her to return for a future purchase rather than completing an immediate sale. This reflects a fundamental truth: an engaging and empathetic approach can turn a mere transaction into a cherished experience, ensuring customers leave feeling valued and eager to return. I also encourage businesses to actively cultivate a customer-centric culture, which enhances external interactions with clients and nurtures an engaged internal workforce. Initiatives such as conducting service audits or gathering customer feedback are invaluable. Nevertheless, I think it's important to act upon that feedback; being perceived as unresponsive can damage the relationships businesses aim to build. The human element must return to commerce. Effectively caring for customers—understanding their needs and creating memorable, positive interactions—doesn't require significant financial investment, only time, intention, and a willingness to listen. Finally, I challenge my listeners to reflect on their business practices and environment. Are there barriers preventing the cultivation of authentic connections within their teams and with customers? I share that each individual plays a crucial role in shaping the human aspect of business. Transforming the customer experience is a collective effort, and fostering an atmosphere where empathy and respect prevail leads to sustainable success. As I conclude, I urge my audience to seek ways to spread this message and inspire others to prioritize meaningful interactions. The movement towards better customer experiences starts with each of us, and I'm eager to hear about your successes as you embark on this critical journey. Engage with me, and let's create the magic together.   Tacey's Contact Information: All Social Media Platforms @taceyatkinson Email: Tacey@taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!  

In Today's Episode from the Vault: Join Tacey and her special guest, Certified Life Coach & Talent Development Expert and Customers First Regular, Angie Robinson.   Today's Topic: “The Power of Good Communication” Angie shares her expertise in developing more robust connections with your team by practicing good communication strategies.    Link to Angie PDF with the 6 Core Communication Categories https://communication.angie-robinson.com Angie's Contact Information: Website: www.angie-robinson.com Instagram: @angierobinsoncoaching LinkedIn: @angiekrobinson   Tacey's Contact Information: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

On this episode of the Customer's First Podcast, I, Your Chief MagicMaker, delve deep into the essence of customer experience and its profound importance in building successful businesses. As a brand experience curator, I aim to help organizations create enchanting experiences that resonate with people on a personal level. Today, I have the pleasure of addressing your questions directly from our Customer's First Boardroom. This special mailbag edition allows me to engage with you, my audience, and tackle pressing inquiries that undoubtedly reflect the thoughts of many. Our conversation begins with a poignant question from Laura C., who asks why customer experience is a cornerstone of my philosophy. I share a personal story from my childhood, reflecting on my father's influence as he instilled in me the values of kindness and compassion while running a family restaurant. Through anecdotal storytelling, I illustrate how nurturing customer relationships transcends monetary exchanges and creates lasting loyalty. This foundational mindset, instilled by my father, underscores the importance of understanding how we make others feel and the results it yields in return, ultimately enriching our business landscape. Paul M. raises an engaging question about managing poor customer service during shopping experiences. I take this opportunity to emphasize the duality of responsibility in any interaction. It's crucial to assess the broader context and show patience and kindness, even in challenging situations. I advocate for compassion over confrontation, encouraging listeners to elevate their interactions and choose to respond positively. This discourse reinforces my mission in shaping our daily experiences and stresses that kindness is neither insignificant nor an option but a necessity. As we continue, I field inquiries regarding brands that inspire me within the customer experience realm. This leads to a passionate exploration of a standout brand, P. Louise Cosmetics, and its visionary CEO, Paige. I describe how Paige has constructed an empire on the principles of exceptional brand experience, recognizing the intricate details that resonate deeply with customers. From her innovative packaging to her dedication to community engagement, Paige embodies the ethos of creating magic through thoughtful customer interactions. Her approach serves as a beacon for others in the industry, demonstrating that valuing the consumer experience can lead to remarkable success. The episode progresses as I outline how my audience can engage with my services. I break down my offerings, which include keynote talks, leadership workshops, and customer experience audits, tailoring them to fit specific organizational needs. Each method empowers teams and elevates customer interactions, ensuring that the magic of customer-centric cultures is not just a goal but a tangible experience for everyone involved. Concluding this enriching dialogue, I express my gratitude for the feedback and questions from listeners. I encourage continued engagement and invite more questions to keep the conversation alive. The closing remarks reiterate the importance of nurturing customer-centric cultures and the significant impact they can have on everyday interactions. By inviting you to join me in this mission of spreading kindness and respect across our communities, I hope to ignite a movement where magic isn't merely a concept but a reality we strive to create in every customer experience.  Timestamps: 5:45: The Importance of Customer Experience 10:03: Handling Poor Customer Service 15:19: Brands to Watch in Customer Experience 22:07: Ways to Work Together   Tacey's Contact Information: https://linktr.ee/taceyatkinson www.taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

You've asked for It, so here it is: Vault Episode 141 with Author, Speaker & Leadership Coach Kyle McDowell. Kyle is widely known for his aspiring and inspiring approaches to transforming bosses into leaders and reshaping corporate cultures. Enjoy! Kyle talks about formulating ten principles that start with the word “we,” which ultimately changed his life trajectory and significantly impacted many leaders. Kyle's core principles for his strategy emphasize the importance of doing the right thing, leading by example, following through on commitments, and owning mistakes. Kyle believes mistakes are valuable learning opportunities and that it is crucial to lift each other up and support one another in the work environment. The episode also touches on the significance of measuring outcomes rather than activity and the need to align actions with goals and objectives. Furthermore, the conversation delves into recognizing and rewarding efficiency and the value of challenging one another in a culture of excellence. Kyle believes that challenges present opportunities for improvement and that attention to detail separates organizations from their competition. Kyle highlights the fulfilling nature of this work and the need to work together and support one another to create a better world.  Kyle's Contact Information: Website:https://www.kylemcdowellinc.com LinkedIn, Instagram and TikTok: @kylemcdowellinc Amazon link to book: Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence Tacey's Contact Information: https://linktr.ee/taceyatkinson www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future.   Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

On this episode of the Customer's First Podcast, I am joined by Jose Ganem, a brand strategist and owner of Round Branding. We explore the intricate world of brand strategy and customer engagement. Discover how to harness the power of storytelling, empathy, and team involvement to elevate your brand and create impactful customer connections that thrive in an increasingly competitive landscape. As a brand experience curator, I aim to help organizations create experiences that resonate with their audiences, and Jose brings knowledge and insight to this conversation.  We dive into the essence of storytelling, which Jose argues is the crux of brand differentiation in today's crowded market. It's crucial for brands to understand their audience on an emotional level rather than just presenting features or founder stories. We explore how empathy toward customer needs leads to impactful brand messaging beyond mere promotion, allowing companies to forge genuine connections with their customers.  Jose also addresses the importance of authenticity in brand communication, particularly as companies look to stand out in saturated markets. He shares valuable strategies for aligning a brand's messaging with its core values, ensuring that the brand evolves to reflect what it stands for and its audience needs. He stresses that engagement goes hand in hand with genuine dialogue with customers, helping businesses create offerings that customers genuinely desire rather than what they think customers want.  Leading us to a deeper discussion on how empowered employees can significantly enhance customer loyalty and overall business growth. We address the misconception that branding is merely an external endeavour, revealing the internal implications of rebranding or defining brand values.  Timestamps: 3:54: The Power of Storytelling in Branding 5:42: Aligning Brand Values with Audience Needs 9:30: Importance of Market Research 11:27: Team Involvement in the Branding Process 15:34: The Impact of Brand Evangelists   Jose's Contact Information: Website: Round Branding LinkedIn: @JoseEliasGanem Instagram: @joseeganem   Tacey's Contact Information: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

On this episode of the Customer's First Podcast, we dive deep into the complexities of leadership with Brenda Neckvatal, a two-time best-selling author, award-winning HR professional, and serial entrepreneur. Together, we explore the art of mastering the people side of leadership, especially when navigating relationships with challenging personalities. Brenda opens up about her past experiences with difficult personalities that fueled her passion for helping others strengthen their leadership skills. With an emphasis on the significant difference between managers and true leaders, she explains how managers often focus on checking boxes and adhering to defined parameters. In contrast, leaders lift their teams, foster transformation, and encourage growth. Through this differentiation, Brenda highlights the critical role of trust in building effective teams, and she emphasizes that a leader's ability to listen actively is paramount to understanding team dynamics. Moreover, we delve into the cruciality of establishing a follow-up culture, where leaders routinely communicate decisions and acknowledge contributions made by their team members. Brenda illustrates this with a compelling story about a mentor who continually engaged and celebrated his team's suggestions, fostering a vibrant environment ripe for collaboration and innovation.  Brenda concludes with an empowering reminder that there are no justified resentments—encouraging leaders to release negativity and focus on fostering a positive, empowering culture in their workplaces. Throughout this engaging discussion, listeners are equipped with actionable insights and the motivation to become true leaders who inspire and elevate their teams. Timestamps: 5:19: Transforming Leadership Amid Challenges 7:49: Building Trust with Difficult Personalities 14:18: Misconceptions About Leadership 19:18: Practical Steps for New Leaders   Brenda's Contact Information: Website: https://yobrenda.com/ TikTok & Instagram: @brendaneckvatal LinkedIn: @neckvatal Book Link: Mission Ready: Building High-Performing Teams from the Battlefield to the Boardroom   Tacey's Contact Information: https://linktr.ee/taceyatkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

On this episode of the Customer's First Podcast, I delve into a spirited conversation with Andrea Leigh, a distinguished Change Catalyst and Customer Experience Powerhouse. Andrea's journey into customer experience began at a young age, rooted in her early retail encounters, where she discovered the profound impact of prioritizing customer care. With over three decades in pharmaceutical sales followed by a significant transition into retail fashion leadership, Andrea shares her insights on the evolution of customer relations and the essential role of emotional connection in crafting superior customer experiences. We explore the transformative period of COVID-19, where Andrea's unforeseen pivot from pharmaceuticals to fashion illuminated the importance of fostering genuine relationships with customers. Her tenure at a chic fashion boutique in Oklahoma City made her an exemplary leader whose sales achievements exceeded expectations. Andrea emphasizes that the keys to her success lay in treating customers with care and creating enjoyable shopping experiences, which helped her build trust and loyalty. During our chat, we also tackled the critical impact that customer experience has on businesses. Andrea explains that a great customer experience is an indispensable marketing tool and a catalyst for exponential growth in today's experience-driven economy. Conversely, she warns about the fallout from neglecting customer needs, explaining how even a small oversight can tarnish an otherwise stellar interaction and lead to customer loss. Andrea passionately advocates for leaders to cultivate a company culture that prioritizes customer satisfaction above all else. She highlights the importance of team communication and recommends leveraging friendly competition to boost morale and drive performance. She believes leaders can inspire their teams to consistently deliver exceptional experiences that resonate with customers by celebrating even the smallest victories. As we wrap up, I encourage leaders to actively listen to customer feedback and maintain open lines of honesty throughout their businesses, emphasizing that fostering human connections is paramount to customer delight. Andrea's insights remind us that the heart of any successful brand lies in how it makes customers feel and that creating memorable experiences is the cornerstone of lasting success. This episode is a treasure trove of wisdom for anyone looking to enhance their understanding of customer-centric cultures and create the magic that comes with outstanding customer experiences.  Timestamps: 6:48: The Importance of Customer Trust 8:55: Understanding Customer Experience Impact 15:36: Cultural Shifts in Customer Service 20:25: Prioritizing Customer Interaction   Andrea's Contact Information: LinkedIn & Facebook: @AndreaLeigh Instagram: @therealandrealeigh   Tacey's Contact Information: Website: https://www.taceyatkinson.com  Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

In this episode of the Customers First Podcast, Tacey has a detailed conversation with Pete Mohr about the power of improved communication and processes in helping companies build stronger teams. Pete shares his entrepreneurial journey and explains the importance of understanding the three parts of the brain: Cognitive, Conative & Affective, and the skills for innately taking action. He highlights the significance of the Kolbe assessment in uncovering how individuals naturally take action (not feelings) and how it can be used to enhance team dynamics. Pete delved into Kolbe's four action modes: Fact Finder, Follow Through, Quick Start, and Implementer. He explained each mode's characteristics and how they influence decision-making and work preferences. Pete emphasized the importance of understanding these action modes in leading teams effectively and acknowledging and leveraging each team member's strengths. Moreover, Pete discussed the value of filling gaps within teams by hiring individuals with complementary action modes. He shared insights into using the Kolbe assessment during the hiring process to ensure candidates align with the expectations of their roles. Pete emphasized the importance of effective communication in addressing common team issues and driving business success. Reflecting on the impact of the pandemic on businesses, Pete highlighted the need for adaptability and resilience in navigating challenges. He emphasized the importance of being prepared to pivot quickly in the face of unforeseen circumstances. Pete underscored the significance of effective communication in leadership and how catering to individual communication preferences can enhance team performance and engagement. In conclusion, Pete emphasized the role of communication in fostering productive teamwork and shared insights into leveraging the Kolbe assessment to optimize team dynamics and drive business success. He encouraged leaders to prioritize understanding and meeting the diverse communication needs of team members to create a cohesive and effective work environment.   Timestamps: 3:11: Understanding the Three Parts of the Brain 6:26: Exploring the Four Action Modes 17:48: Building Strong Teams with Colby Profiles 28:25: Utilizing Kolbe Reports in Hiring Processes 32:08: Benefits of Kolbe Method for Leaders 34:27: Adapting Business Strategies Post-Pandemic 36:55: Importance of Effective Communication   Pete's Contact Information: Website: https://simplifyingentrepreneurship.com LinkedIn: @petermohr Tacey's Contact Information: All of Tacey's social media profiles are @TaceyAtkinson Website: https://www.taceyatkinson.com  Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

Festival Season is the best time for us to revisit our Conversation with Melanie Jones, an art curator, Disney enthusiast, and Owner of Chapter Three Art and Disney Festival of the Arts expert, as they discuss this week's topic: “Festivals and Art Need to Be Emotion-Evoking Experiences.”  In this episode of the Customer's First Podcast, Melanie shares her passion for art and her journey in forming Chapter Three Art. It all started with her collection of Beauty and the Beast memorabilia, which sparked her admiration for artists and their ability to evoke emotions through their work. Chapter Three Art became a platform for Melanie to introduce others to Disney and other types of art and share stories from fellow collectors. Through this endeavour, Melanie has formed strong relationships with artists and has become an integral part of their creative process. The conversation then delves into the Festival of the Arts, which initially started as the Festival of the Masters and has now blossomed into a month-long event. The Festival offers various activities such as art exhibits, merchandise, food, meeting the artists, live painting, acrobatics, chalk art, drawing classes, and more. Melanie emphasizes the interactive exhibits, including a paint-by-number mural where participants can contribute, sketching classes with Disney artists, live painting performances, and 3D chalk art. They both highlight the need for ample time to experience the Festival fully, as there is so much to see and do. Melanie shares her experiences at the Festival, emphasizing the importance of meeting and conversing with the artists. Viewing the art in person and learning about the artist's inspiration and techniques adds a deeper connection to the artwork. She highlights two artists Tacey is curious about: Michelle St. Laurent, a watercolour artist known for her attention to detail, and Michael Provenza, who utilizes points and filters light through his paintings. Melanie believes attending the Festival allows people to discover new art and artists they may have yet to discover otherwise. Melanie further emphasizes the opportunity to meet new artists and purchase art at the Festival. The ongoing demand for art and the chance to reconnect with pieces from the past make it an exciting experience. They also discuss how the Festival's level of service and experience can translate into other industries, such as hospitality. Melanie shares her dreams of opening Chapter Three Art Cafe, a gallery space offering more than just art. She envisions a relaxing environment where people can enjoy art while sipping coffee or wine, with possible open mic or poetry reading nights. Melanie aims to create an ongoing experience for art enthusiasts rather than a limited-time event like the Festival. The conversation shifts to Melanie's experiences collecting Disney pins and attending pin events. She discusses her collection, which is focused on Beauty and the Beast and currently contains over 900 pins. Melanie expresses excitement for future adventures in the world of art and collecting. Finally, Melanie shares her experiences living in Florida, close to the parks, and the opportunity to visit the Art of Disney at Disney Springs. She plans to interview and write about local and visiting artists throughout the year, further expanding her knowledge and connections in the art world. The episode concludes with a message to the listeners, encouraging them to attend the Festival of the Arts, even if they don't plan on purchasing art, as it offers a chance to learn something new and have a transformative experience.   Timestamps: 0:01:40 Melanie shares her passion for art and Beauty and the Beast 0:05:03 Chapter Three Art opens doors for Melanie in the art community 0:10:46 Interactive exhibits at the Festival of the Arts 0:12:34 Live Painting, Chalk Art, and Photography Opportunities 0:14:08 The Importance of Experiencing Art and Meeting the Artists 0:23:07 The Magic of the Festival of the Arts   Melanie's Contact Information: Instagram: @chapterthreeart Facebook Group: Chapter Three Art Email: Melanie@ChapterThreeArt   Tacey's Contact Information: https://linktr.ee/taceyatkinson Email: tacey@taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

In this week's episode, we are welcoming Neal Woodson back. For over twenty years, Neal Woodson has been helping people and organizations learn more about effective leadership and inspiring service, where they intersect, and how they can be leveraged to create better workplaces, customers, and personal lives. Neal is a leadership and service expert and shares his journey to finding his passion in leadership and service. He emphasizes the importance of serving multiple stakeholders in a business, including customers, employees, investors, suppliers, and the community. By focusing on service excellence and building trusting relationships with all stakeholders, companies can achieve overall success, not just financial success. Neal highlights the mutual benefits of these relationships, where everyone contributes and receives value. He discusses the significance of creating a service culture within an organization, where leaders prioritize serving others and employees support each other. Neal shares a powerful example of a company he worked for that had a remarkable culture of service, where leaders prioritized the well-being of their employees during tough times, showing genuine care and empathy. He encourages listeners to assess their company culture, prioritize service, and constantly work towards doing good for others. He emphasizes the impact of small acts of kindness and how they can contribute to making the world a better place. Lastly, he leaves listeners with a simple yet powerful message: "Go do some good" and encourages them to spread positivity and kindness in their interactions.   Timestamps: 7:37: Building Value in Business Relationships 7:55: Importance of Trust and Adding Value in Relationships 9:15: Essential Truths in Relationships with Stakeholders 14:03: Shifting Mindset from Self-Interest to Service 20:17: Auditing Business for Success Formula Application 23:59: Cultivating a Service Culture for Success   Neal's Contact Information: Website: https://nealwoodson.net LinkedIn & Instagram: @NealWoodson Giving a $#!+ Book website: https://nealwoodson.net/gas/ Giving a $#!+ Book: Click for book link on Amazon   Tacey's Contact Information:  Website: www.taceyatkinson.com   Social Media: @taceyatkinson Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!  

On today's episode of the Customers First Podcast, Trey Robinson sits down with your host, Tacey Atkinson, to discuss his experiences in the financial services industry. He emphasizes strategies and the importance of customer experience and acquisition. He highlights the significance of integrating customer experience into growth strategies, focusing on solving customer pain points and building trust. Trey also shares a case study where improving customer experience increased client retention and acquisition. Furthermore, Trey delves into the role of company culture in shaping customer experiences, emphasizing the connection between employee satisfaction and customer satisfaction. He shares insights on driving customer acquisition through clear and compliant content strategies in regulated industries. Trey's advice extends to all industries, stressing the importance of understanding customer pain points and creating consumable content to address their needs. Additionally, Trey underscores the value of mentorship in guiding career growth and learning from mistakes. He shares his passion for exploring the craft beer scene and trail running as hobbies. Looking to the future, Trey expresses excitement about leveraging emerging AI technology to enhance business marketing capabilities. The episode concludes with reflections on customer-centric cultures and the impact of personalized interactions on building strong customer relationships.   Timestamps: 3:14: Integrating Customer Experience into Growth Strategy 7:41: Customer Experience Leading to Growth 10:50: Importance of Company Culture 14:17: Driving Customer Acquisition in a Regulated Industry 19:37: Transferring Strategies to Any Industry   Trey's Contact Information: Website: https://storyamplify.com LinkedIn: @trey-robinson Instagram: @storyamplify   Tacey's Contact Information:  Website: www.taceyatkinson.com   Social Media: @taceyatkinson Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!  

Jesse McCullough, the founder of Keystone Pharmacy Insights and a leadership coach, joins Tacey Atkinson on the Customer's First Podcast to explore the essence of effective leadership and its crucial role in shaping communities. Jesse's passion for developing leaders shines through as he emphasizes the significance of influence over titles in defining leadership. Distinguishing between leadership and management, Jesse underscores the driving force of change and growth that leaders embody, contrasting with managers who focus on maintaining the status quo. Delving deeper into leadership, Jesse discusses leading in various directions within an organization - down, across, and up. He stresses the importance of exercising influence at all levels, including peer and supervisor interactions. Acknowledging the challenge of self-leadership, Jesse highlights the need for continuous personal growth and self-improvement as fundamental aspects of effective leadership development. In an illuminating discussion, the spotlight shifts to directional leadership, emphasizing the distribution of effort across leading oneself, up, across, and down. Jesse recommends dedicating 50% of leadership to self-leading, followed by influencing superiors to simplify their tasks, thus benefiting the entire organizational structure. Anecdotes woven through the conversation underscore the value of persistence and respect in effectively communicating ideas upwards. The episode concludes with a poignant message on continuously seeking ways to add value to others, even in seemingly small gestures, as this can significantly impact their lives. By enriching the lives of those around us, we cultivate a harmonious and empowered work environment. The conversation immerses listeners in the essence of adding value to leadership, advocating for a balanced approach across all levels of influence and fostering a culture of continuous personal and professional development. Timestamps: 8:41: The Flow of Authority in Organizations 15:46: Starting with Self-Leadership 17:40: Focusing on Leading Up 19:18: Earning the Right to be Heard 24:25: Balancing Leading Across and Leading Down Jesse's Contact Information: LinkedIn: jessewmccullough Facebook Group: kpipharmacy   Tacey's Contact Information:  Website: www.taceyatkinson.com   Social Media: @taceyatkinson Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!  

In this episode of the Customer's First Podcast, host Tacey Atkinson is joined by brand strategist and communications expert Amy Kehs. Amy shares her journey of starting her own communications business almost 25 years ago, working with various industries, and finally niching down to focus on museums, which she is passionate about. Together, they delve into the importance of brand identity beyond just visual assets, emphasizing the significance of brand messaging in attracting and retaining customers. Amy highlights the key components of a brand kit, including mission, vision, values, brand story, and critical messages, stressing the need for clarity, consistency, and confidence in messaging for authentic brand representation. They discuss the importance of internal messaging within organizations and the need for all departments to align with the brand guidelines. Amy emphasizes that a brand kit is a living, breathing document that must be revisited regularly to ensure consistency and relevance as the business evolves. The conversation shifts to the future of the museum industry, where Amy envisions a focus on storytelling and community engagement, moving beyond traditional artifact displays to immersive experiences and conversations. Amy's passion for helping museums succeed stems from her belief in preserving history and culture for future generations. The episode wraps up with insights on the power of words in branding, encouraging businesses to craft clear, consistent, and confident messaging to foster authentic connections with their audience. Amy's wisdom and practical advice serve as a guide for building strong brand foundations and creating impactful customer experiences.   Timestamps: 4:28: Back to the Basics 11:44: Crafting Authentic Brand Messaging 19:19: The Importance of a Brand Kit 27:33: Brand Messaging as a Time-Saver 28:47: Passion for Helping Museums 32:28: Future of Museums   Amy's Blog Post: Crafting a Compelling Brand Identity Amy's email list: https://bit.ly/AKfav100 Amy's Contact Information: Website: https://www.amykehs.com LinkedIn: https://www.linkedin.com/in/amy-kehs-communications/   Tacey's Contact Information: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!  

By Request: Customers First Vault, Originally Aired, Oct 10th, 2023...Episode 123 Join Tacey and her Special Guest, Author, Speaker, Co-Founder & CEO of GreenPal, Bryan Clayton. Today's topic is “Are You Prioritizing the Customer?” Bryan discusses how to get the right team in place & aligned with your goals while driving everyone toward making the customer the top priority. Every design your team makes, from hiring to termination, affects the customer.   Timestamp: 01:32: Bryan's Story Timestamp: 10:51: Aligning Your Team to Your Business Goals Timestamp: 16:19: Customer at the Core Timestamp: 22:15: Finding the Right People   Bryan's Contact Information: Website: https://www.yourgreenpal.com LinkedIn: https://www.linkedin.com/in/bryan-clayton-a96b33214/ Instagram: https://www.instagram.com/bryanmclayton/   Tacey's Contact Information: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!