Heart, Soul & Hustle

Today's episode addresses the age old question:Can you build a business without creating NEW  core content every week...I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...During the show we're gonna dive DEEP into some exciting things including...The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth. A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running. If you're feeling stuck on the content creation hamster wheel, this episode is for you!Links MentionedThe Facebook & IG Ads BootcampZach on InstagramTheAdsBootcamp.com

Join me and my friend Anna for a conversation about accessibility in in business.  From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!When you tune in you're goin to learn:How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure. Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.The importance of working on continual improvement, not overnight access if you want to grow your business.This episode is a bit different, but so important, and I hope you enjoy!Links Mentioned:From AnnaAnna on InstagramAnna's Upcoming Spring Clean Your Brain TrainingHow to Make Time For YourselfHow to Feel Your FeelingsBody Image WorkbookTrudi Lebron's WorkFrom ZachTheAdsBootcamp.comTheAdsBootcamp.com

In this week's episode of the podcast, I'm pulling back the curtain on my 30 day experiment (that I'm chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I'm talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.I'm going to be covering why we'r ending the experiment in the first place, how we're leveraging a webinar to hit our numbers, and what's been happening so far…Some of the topics I'll cover include…Why I decided to go “all in” and “play full out” on this promotion - and the benefits we're seeingHow I tapped into relationships I've built to help create better odds of success in the experiment.How we're analyzing our data, and leveraging analytics other than make better decisions going forward too!Tune in to get the low down…Links Mentioned:GetSalesDaily.comNot Your Average Membership@ZachSpuckler on InstagramAandra Bohlen's WebsiteTIMESTAMPS: 00:25: The rules of the experiment are… 05:03: What we're doing with the daily instagram posts to drive more traffic and engagement to our social media.09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.15:06: Using Google Analytics and data to determine what the return on the permission that we do is.18:19: The value of calling in relationships that I've built over the years, and what you can take away from it - even if you don't have any business contacts yet.20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.23:35: DM the word “SALES” on instagram for a special invite!1:01 - Invitation to GetSalesDaily.com

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to. We'll explore  four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling.  I'll share practical insights and actionable strategies for each area. his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.Enjoy!xxZach SpucklerLinks MentionedTheAdsBootcamp.comNot Your Average MembershipZach on InstagramTime Stamps:03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.13:48: A Sneak peek at my favorite way to build low ticket offers.18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.TheAdsBootcamp.com

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.When you tune in you're going to learn...Why Dama is an advocate for a multi-offer-product business instead of having one signature course.How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so wellThe Power of short (but impactful) 15-minute webinars for selling more offersFor all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!Links Mentioned:TheAdsBootcamp.comZach On Instagram Dama's $9 On Brand Fillable Workbooks (aff)Dama's Four by For Footers (aff)Dama's 20 Minute ThriveCart Mini Webinar (aff)Dama's 13 Minute ConvertBox Webinar (aff)Dama on Instagram Time Stamps:04:56 Embracing a multi-offer business model - and why it can work so well. 08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.12:07 Embracing flexibility in content creation and topics.17:22 Creative strategies for collecting course testimonials effectively.24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.31:52 Unique mini webinars sharing tech and strategy.41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.45:50 Interview highlights and review.TheAdsBootcamp.com

In this week's episode of the Not Your Average Online Marketing Podcast, I share  insights on how to create consistent and ongoing sales streaks in your business.I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn...The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Automation that creates a DAILY presentation of his offers to new subscribersThe Value of a "Tripwire" to his daily sales streakIf you're looking to generate sales daily, this episode is a must-listen!Links Mentioned:Lizzy Goddard's Silver Moons Sales (aff)The Evergreen Engine - Episode 66TheAdsBootcamp.com@ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)TheAdsBootcamp.com

In today's episode, we dive into the nitty-gritty of ‘Intentional Profitability' — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.When you tune into this week's episode you're going to hear...The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.How to price your services based on your experience, and proof of concept - not just going with what "feels good".How to package services correctly to avoid blurring of responsibilities and scope creep!Tune in now to get intentionally profitable!Links MentionedContent Bistro NewsletterPrerna & Mayank on InstagramThe Facebook Ads BootcampZach on InstagramTheAdsBootcamp.com

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers. They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed. Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.in this weeks episode we cover some AWESOME topics including...Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically. The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success. Tune in to hear an authentic convo between two seasoned marketers!Linked Mentioned:Brett LarkinBrett Larkin on YouTubeBrett's Book - Yoga Life (Amazon Affiliate Link)Zach Spuckler on Instagram - @Zach SpucklerTheAdsBootcamp.com

On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens...He'll cover various strategies he's deployed to create the ability to rest, travel, and still serve his audience, through the past couple years.When you tune in you'll hear...The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching.The EXACT business models that I've used, and transitioned from (and into) to grow the membership to the point that it's at today with over 400 active members.A look at the Revenue and Profit over the last 2 years and the lessons that it has given me about our business (and my goals).I can wait to hear what you think of this episode!xxZachLinks MentionedZach on InstagramThe FB & IG Ads For List Growth Bootcamp

Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you!In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger.When you tun in you'll learn...The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic) The way we thing about listbuilding and sales in relation to our business model and goals (hint: we don't always see a positive ROI overnight)An underused strategy for leveraging other people's work to get more sales from your list (while building stronger relationships with your audience and peers)This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales!LINKS MENTIONEDEpisode #070: The NEW Way of Marketing in 2024Liz Wilcox: Email Marketing MembershipThe Facebook Ads BootcampZach on Instagram

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting. If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!Links Mentioned:Zach on Instagram Facebook Ads Bootcamp ($25)Time Stamped Overview:00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.03:31: Utilizing Facebook ads as an effective marketing strategies.09:23:  Comprehensive lead generation campaign strategies for success.10:07: Ads target engaged audience for high-quality content to boost your omnipresence.14:05: Using simple ads to remind prospect to buy.17:19 Use messenger for two-way dialogue marketing.20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024.  It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.Tune in to learn how you can still profit while the industry shifts.Links Mentioned:Zach on InstagramNot Your Average Membership (Code: BFCM49 Through 11/27/23)TIMESTAMPS:00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.10:40 Low ticket offers under $50 serve as invitations to learn from and work with us! 15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring.  It works!23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!

What does it take to make $300,000 - $49 at a time?In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.I'll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program. Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.Timestamped Key Moments:01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.05:01 Why you MUST monitor churn rate to retain memberships, and grow.07:59 How we reduced churn rate  to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs. Links Mentioned:Zach on InstagramNot Your Average Membership (Use Code: PODCAST to save $19 on your first month)The Facebook & IG Ads Bootcamp

Where the heck has the podcast been for 10-weeks?!In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks? But don't worry, we have an exciting answer that you're going to love. In this episode we'll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime. It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success.Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results. If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen. So, get ready to gain insights and inspiration as we explore "The Missing Episodes”Links Mentioned:Zach on InstagramThe Facebook & IG Ads Bootcamp

In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well.Tune in to discover how to leverage ads to grow you audience, engagement, and sales!Links Mentioned:Episode #066: The $15/Day Facebook Ads Growth Engine  Josh Coffy's CPM CampaignThe Facebook & IG Ads BootcampTimestamped Content:[00:02:39] The core components of Facebook Ads Campaigns that we're running right now in our business..[00:06:38] Audience targeting and creative testing for better results.[00:07:43] Testing dynamic creative for better ad performance.[00:13:13] Leveraging ads for paid offers.[00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs[00:19:04] Ads as growth engine, build valuable relationships.[00:20:40] Growing your email list with Facebook ads.

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers.  We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.Links MentionedThe $15/Day Ads Blueprint PDFThe Facebook Ads BootcampZach on Instagram Timestamped Overview00:02:56: 3 ad strategies: $15/day, email list growth.00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation. 00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!00:11:16: How to get Lower cost per lead, and still get qualified leads. 00:15:47: Grow your list consistently for success - while tapping into the newly grown list00:18:43: Build audience and community, not immediate sales.

Welcome back to another episode of The Not Your Average Online Marketing Podcast!In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life. We dive deep on need for holistic wealth, beyond just financial gains, and explore the seven major  blocks that often hinder entrepreneurs' success. Get ready to uncover the keys to achieving consistent revenue and overcoming self-sabotage. Join us as we delve into this insightful conversation with Angela Henderson on "Creating Consistent Revenue". When you tune in you're going to learn....How to get clear on what you actually want out of life, because most of us aren't starting these businesses with the end goal being "I wanna make a $1,000,000"The Importance of Selling Every DayThe Power of Lower Ticket OffersLinks Mentioned:Angela Henderson's WebsiteAngela on InstagramEveryday Payday ($37)Angela's Bali RetreatTime Stamped Overview:[00:04:37] Stop overcomplicating your business. Figure out your goals, build and nurture your audience, then sell to them. Don't be sleazy, focus on building genuine connections before selling.  Avoid irrelevant content and ask for the sale.[00:08:07] Consider your own desires and priorities. The importance of carving out time for self-reflection and warn against avoiding difficult truths - while challenging the focus on revenue in the online space and shares their own experience of prioritizing holistic wealth over financial growth.[00:14:30] The subconscious brain affects decisions. Loneliness can arise with increased wealth. Strategy is important, but mindset blocks must also be addressed, including self trust, self love, worthiness, money stories, obsessive thinking, divine timing, and impostor syndrome. These blocks can hinder success and may lead to self-sabotage.[00:24:17] The importance of  addressing mindset blocks and alignment in order to avoid burnout and achieve success along with the importance of doing inner work and acknowledges that different modalities can be used to address these issues.[00:34:07] The importance of showing up in the right platforms where your audience is, aligning with your values and mindset, and analyzing data for ROI.[00:38:31] The key to success is focusing on what brings happiness, doing one thing well, and taking imperfect action consistently.[00:42:07] Having a flexible strategy tailored to one's resources and audience.[00:44:06] Summary: It is important for entrepreneurs to consistently sell and promote their business in order to make money and be successful. This involves showing up on the right platforms, having a selling strategy, and asking for the sale. [00:45:01] Selling is seen as a way to serve and provide opportunities for customers. Focusing on organic and paid strategies can help reach the target audience. Overall, a combination of showing up, having a strategy, and selling is necessary for success and growth.

On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors. We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers. Throughout the episode, Zach shares personal experiences with different types of mentorship, including high touch coaching, masterminds, group coaching, courses, and books. I'll provide guidance on how to determine the appropriate level of mentorship for yourself. At the Not Your Average Marketing Podcast, we believe that mentorship is crucial for growing a business - and by the end of this episode you'll have clear  strategies for independent learning and finding mentorship.Join us as we explore all the layers of mentorship on this episode of Not Your Average Online Marketing Podcast.Links Mentioned:Buy Back Your Time Book (aff link)Apply for IncubatorZach on Instagram=== TIME STAMPS ===00:00:53 The Mentorship layers and finding right mentorship/coaching support00:04:53 Move from high level info to connections; podcasts, blogs, books, mentors.00:06:51 Searching, finding mentors and resources online00:12:47 Different approaches to learning and mentorship.00:13:44 Mentorship versus group coaching for guidance and community.00:17:50 Bonus tip: study mentors from different industries. 00:21:28 Different levels in business; and an invite to incubator coaching.

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023. I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time. The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem. The podcast also touches on social media strategies, such as leveraging Facebook groups and using autopilot systems to grow your audience and email list. Join us as we explore the steps to building a successful online business!Links Mentioned:Episode 19 - Creating High Converting FreebiesThe Facebook Ads BootcampZach on InstagramTimestamps:[00:00:00] Starting Over in 2023: The importance of a starting budget[00:03:05] Creating an Effective Freebie for Your Audience[00:07:14] Balancing Content Creation for New Businesses[00:12:19] Ramp Up Sales with Real-Time Workshop Training[00:16:35] Repeat, Scale, and Monetize: A Strategic Guide[00:17:43] Multiple Offers: Why Having Options is Key

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue. I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon.  When you listen in you're going to hear:How I'm leveraging  Facebook ads and automation while I'm out of office to continue sales and revenue generating activitiesThe importance of communication and expectations if you are going to step away from the business - for both your team and your audienceThe role that recurring revenue is playing in creating stability to aid in stepping backWe all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.Links MentionedThe Facebook Ads for Listbuilding Bootcamp Not Your Average MembershipThe Membership WorkshopZach on InstagramTimestamped Overview:[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.[00:05:02] The value of having our team edit and schedule emails and managing the inbox.[00:09:03] The  central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.[00:10:59] Creating recurring revenue before leaving the office is key.[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips![00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business. We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work.  When you tune in you're going to learn:The difference between proactive and reactive marketing - and why it matters to cash injectionsWhy thinking ahead and having a clear goal is important for generating cash - and how to create clarity around your goals5 cash injections strategies you can implement if you want to bring in revenue quick and with focusSo tune in to learn all about how to create a simple strategy to generate a cash injection in your business.Links Mentioned:The Facebook Ads for Listbuilding BootcampZach on InstagramTimestamped Overview:[00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter.[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly.[00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan[00:07:53] Generate revenue through passive email marketing or flash sale promotions.[00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership.[00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense.[00:15:20] If you want to sell 1:1 offers - the importance of having an application process.[00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.

On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting. You'll learn about:The importance of warm retargeting ads to drive down lead generation costThe value of content retargeting ads (for awareness, not sales) can actually boost launch salesThe (3) primary retargeting ads to include in every launch So tune in and learn more about the power of retargeting ads for generating leads and sales!Links Mentioned:Not Your Average Membership (Use Code: PODCAST to save)Zach on InstagramTime Stamp Overview:[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+  visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content. 

I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things.  Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership.I won't spoil all the details but when you tune in you're going to learn...The value of balancing an abundant mindset with the foresight to play the long gameHow Liz has been able to have a six-figure month on a product that costs just $9/month to joinThe value of email marketing and how to be not-so-average with communications to your listWe cover a LOT in this interview and I think you're gonna LOVE it - so tune in, listen up, and get pumped...Links Mentioned:Liz's Email Marketing Membership (aff link)Liz on InstagramLiz's WebsiteZach on Instagram

Are you ready to grow your list consistently and daily?  In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales.In this episode you're going to learn:What it takes to create a high quality & in demand freebieThe EXACT method that we use to grow our list each and every dayWhat to do with your list as it starts to growSo tune in, listen up, and get ready to grow your list!Links Mentioned:Facebook Ads for Listbuilding BootcampEpisode 52: The Sphere of Influence in MarketingZach on Instagram

In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches.When you tune in you're going to learn...The benefits of running a paid launchHow a paid launch can help you create evergreen productsThe importance of experimentation in your businessAnd more...Tune in, listen up, and get ready - cause this is a good one!Links Mentioned:Episode #055: From $25 Workshop to $11k LaunchThe Paid Launch WorkshopZach on Instagram @HeartSoulHustle

Hey hey Not So Average Marketer - welcome to this week's episode!  We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch.When you tune into this week's episode you're going to discover...How the "old school" tactic of the acension model is dying, and what is taking it's place.How your warmest audience of buyers might be hungry for an offerThe value of leading with price in your warm audience promotionsI can't wait to hear what you think of this week's show!Links Mentioned:Zach on InstagramThe Challenge Launch ToolkitNot Your Average Membership

In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too!When you tune in you'll learn...How we launched a $25 class and filled it up with nearly 200 studentsOur secret weapon for getting people okay (and excited for) our pitchThe value of giving firstAnd so much more...Tune in, listen up, and enjoy!Links Mentioned:The Membership WorkshopThe Membership Template PackThe Sphere of Influence: Episode 52Zach on Instagram @HeartSoulHustle

Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point.When you tune in you're going to learn...The Key Stats of Zach's mebership, include active members, revenue, and retention rates.The EXACT method that Zach used to kick off his membership that he recommends to anyone that wants to start oneThe importance of a strong onboarding process for your membership (and retention)The value of launching your membership regularly for growthThis is an episode you don't want to miss if you're considering start, or already have, a membership program in your business.Links Mentioned:The Membership Workshop (February 23rd, 2023)The Challenge Launch ToolkitNot Your Average MembershipZach on Instagram

Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world.On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership).When you tune in you'll discover...The NUMBERS from our launch, profit, revenue, conversions, and more!Our (now) not-so-secret-strategy for using direct mail to create an epic conversion rate on our launchThe power of making your audience feel seen (and heard) in your launch, and my favorite ways to do it.The importance of "high-touch" marketing in 2023 - and how you can leverage it to generate more sales!I can't wait to hear what you think, and as always DM me over on Instagram @heartsoulhustle with what you enjoyed most about this episode!Links Mentioned:The Challenge Launch ToolkitEpisode #52: The Sphere of InfluenceBonjoro Video App (Affiliate Link)Not Your Average MembershipThanks.io Postcard Service (Affiliate Link)Zach on Instagram @heartsoulhustle

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.When you tune in to learn about The Sphere of Influence you'll discover...How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversionsHow to grow your own sphere so that you can increase the effectiveness of your marketingThe (6) key audiences that your sphere allows you to targetThe power of monetization and how to capitalize on your sphereTune in to learn about this concept, and discover more about growing your audience.Links Mentioned:Zach on Instagram @HeartSoulHustle

This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!In this episode I talk about how...We easily get caught up comparing ourselves to things and experiences that we shouldHow I've felt SHAME around my success, because of the way our industry covets the 7-figure marketThe reality of running a business online - even if it's not the popular marketing message we're used to hearingThis is a real, honest, transparent episode - and I hope you like it.  And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!Links Mentioned:The Facebook & Instagram Ads BootcampThe 2022 Year in Revenue ReviewConvertKit's Email Stats of 2022Zach on Instagram ( @heartsoulhustle )

The Facebook Ads Gold Rush Is OVER!You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising!In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023.  When you tune in you're going to learn...The #1 Facebook Ad that you should be running 24/7 if you want to grow your community and your businessThe importance of WARM audiences in launches over driving massive amounts of cold traffic (even if you have the budget)A prediction about where the industry is headed, and how it affects the offers that you makeThe power of Macro Level Consistency to growing your business - and how to automate it with advertisingTune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.Links Mentioned:Follow Zach on InstagramThe Facebook Ads for Listbuilding Bootcamp Starting January 23rdThe 2022 Year in Review Blog Post

On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps.When you tune into this week's episode you're going to discover...The value of creating a revenue plan (and how to do it)The step-by-step process to determining what your goals should be, and how to approach themHow to chunk your BIG goals into monthly and quarterly plansAnd so much more.So tune in, listen up, and get ready for an epic 2023.Links Mentioned:Zach on Instagram (@heartsoulhustle)Not Your Average MembershipIncubator Q1 2023 Application

In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year.When you tune in you're going to learn...Where your advertising focus should be for Black Friday (hint: it should be on your warm audience)What custom audiences to create to run your Black Friday promotions toThe (3) Ads that we run for our promotions that will help you maximize your resultsThis is an episode you don't wanna miss...LINKS:Zach on InstagramNot Your Average Membership (Podcast Listener Special)

Hey Hey Not So Average Marketer!In this week's episode of the podcast I'm breaking down how we had nearly 1,000 opt-ins to our new freebie in just 14 days time.  Hint: We used a strategic freebie, and Facebook Ads.If you wanna learn the process (and know how to duplicate it for yourself) you'll want to tune into this weeks show where I'll share...The power of a strategic (and well timed) freebieThe specific type of Facebook Ad we run (and why) to get more leadsThe importance of lead follow upI can't wait to hear what you think of this episode, and if you want more - you can join us for Automation Week.We're going to spend five days teaching you how to bring your own lead generation case study to life!Links Mentioned:InstagramAutomation Week

In this week's episode of the podcast we're talking my ALL TIME FAVORITE TOPIC - Facebook Ads.  We're going to breakdown the (4) ads that I recommend everyone be running in their online course or service based business if they want to grow their list, their business, and their sales.When you tune in you're going to learn...The (4) types of ads that everyone should be runningThe simple process we use to grow our list - and do it more affordablyThe power of omnipresences and how to beat the organic reach with low cost adsAnd more...I can't wait to hear what you think - and as always, reviews on the show are uber appreciated!LINKS MENTIONED:Automation WeekThe Challenge Launch ToolkitZach on Instagram

In this episode of the Not Your Average Online Marketing Podcast we chat about the future of Facebook Ads and the changes we're seeing in the landscape that you need to know about.When you tune in you're going to learn...The big shift in the way ads should be leveraged now, versus in years pastThe importance of ads that are growing your list month to month (even if they don't make you money, this is an important one!)The different ad types and audiences that we leverage in our business to stay profitableThis is an episode you don't wanna miss, it's got all the deets on what marketers need ot know about Facebook ads as we head into 2023.For a full transcript  visit:https://heartsoulhustle.com/nyap045 

Have you ever found yourself asking, "How would I do this if I was starting from scratch?"?That is exactly what this episodes answers - how to go from 0 to $10k on your first coaching or course offer in just 90 days!When you tune in you're going to learn...How many people you REALLY need to generate your first $10kThe path I would take if I was starting at zeroThe steps to launching a course the EASY way to a small audienceAnd more...I can't wait to hear what you think of this episode!Links MentionedThe Challenge Launch ToolkitNot Your Average MembershipInstagram

Want 1:1 & Group Coaching in Q4?  Listen to this episode for details on enrollment and outline of our quarterly group coaching program - The Incubator!More Details: http://heartsoulhustle.com/incubator

Hey hey Not So Average Marketer!Are you considering starting or launching a podcast to serve your audience and grow your business?  Then this is one episode you don't want to miss!My podcast has been download over 421,000 times, and I want to share with you the value of those downloads and how we've translated them into business and sales!When you tune in you're going to learn:When to consider launching a podcastWhat you need to know BEFORE you start podcasting so you're 100% readyThe 7 things I've learned from hosting a podcast for several yearsI can't wait to hear what you think of this week's show!

Want to know how to get PAID to have amazing ideas?In this episode I break down my process for coming up with amazing ideas, and then validating them through paying customers so you never create or build something before you get paid to KNOW that people want it!When you tune in you'll learn:My 7 step process for creating an IDEA that gets you paidThe importance of testing the waters before you do anything to sell a productThe simplicity of a presale page and how easy it can be to get paidTune into this weeks episode to learn more!

Wanna see behind the scenes of our newest funnel?We get into the nitty gritty and talk stats, profit, sales, allll the good stuff!I hope you enjoy this episode!-Zach

Want to know how to grow your email list, generate more leads, and create more sales opportunities in your business?Tune into this weeks episode to learn...A simple Facebook Post that generate over 100 leads for us in 24 hoursHow to leverage your instagram more effectively for list growthMy FAVORITE strategy for consistent and daily list growht!These 7 strategies will change the game - so tune in!

Have you ever had a launch goes sideways?  If so this episode is about how to handle it, react, and move forward with ease and grace. When you tune in you'll learn: The key stats to analyze after a flop launch The Importance of messaging (and how to fix it) when a launch doesn't convert where it should Why CELEBRATING a bad launch is super important So tune in - because we all have a bad launch at some point, and now you can be prepared.

Have you wondered what a low ticket product business can look like for a non-B2B Business? Enter Hallie Sherman! Hallie is the owner of Speech Time Fun, and she runs a highly profitable low-ticket product based business, and now she's sharing how with us! When you tune into the episode you're going to learn... -> How Hallie works 5-10 hours a week on the side (with a full time job) and makes a full-time income with her business -> The power of systemization and processes for scaling a business -> Understaing the power of connecting with and talking with your audience Tune in, and listen up - becuase Hallie has cracked the code to Low Ticket success!

Should you be creating a low ticket offer, and spending big bucks trying to get the sale directly from ads? We don't think so - but we love low ticket! So what's the "system" you should leverage? Tune in to find out!

Want more info? https://heartsoulhustle.com/info   

Ever wondered if those $37 live trianings you see floating around the interwebs can be profitable? Especially if you've got a lower ticket offer? Hint: They can be! Tune into this week's episode to discover how we turned a live trianing in a $10k mini promo and grew our list by 1200+ in the process!

Does your business have core values and a clear mission?  In 2022 it's almost ESSENTIAL that you do! Listen in to this week's episode to learn how and why you need a values based business more than ever!

If you've ever found yourself asking the question, "can a low ticket product suite be profitable?" - you're not alone! Most of the products we sell are UNDER $50 or under $50/month and we run a successful business? Wanna know how? Then tune, in and listen up!

If you've ever wanted to automate more sales of your offers - this episode is for you! When you listen you're going to learn... -> My 3 Stage Automation Process -> How to start growing your list on autopilot with ads -> The importance of simple email automation  -> How to grow your social media without posting 24/7 -> And more...   Tune in and be sure to let us know what you think of the show!