Indie Game Business

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We firmly believe that great games from all developers need the support they deserve to succeed. This channel has been built to provide a resource to developers to help them succeed in today's market. Indie Game Business is produced by The Powell Group, a video game consulting firm specializing in…

Jay Powell


    • Dec 19, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
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    • 472 EPISODES


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    Latest episodes from Indie Game Business

    Solo Dev Survival Guide with Nate Purkeypile, Just Purkey Games

    Play Episode Listen Later Dec 19, 2025 59:23


    In this episode of IndieGameBusiness, we're joined by Nate Purkeypile, solo indie developer at Just Purkey Games. Nate shares what it's really like to leave the AAA world and build games completely on your own. We'll talk about why he shifted from major studios to solo development, why he chose not to start a small company, and how he stays on track without a team. Nate breaks down what solo devs should outsource, how to properly scope a project, and how to manage both marketing and development at the same time. He also gives us a look at what's coming next from Just Purkey Games. If you're considering going solo or want a realistic look at the challenges and freedoms of one-person development, this episode is packed with insight. Follow Nate Purkeypile: X: https://x.com/NPurkeypile LinkedIn: https://www.linkedin.com/in/nate-purkeypile-6030141/ Instagram: https://www.instagram.com/justpurkeygames/ Bluesky: https://bsky.app/profile/npurkeypile.bsky.social #IndieGameBusiness #IndieDev #SoloDev #JustPurkeyGames #GameDevelopment

    We Need to Talk: Working With Your Publisher When Things Go South

    Play Episode Listen Later Dec 18, 2025 62:19


    Most developer-publisher relationships don't turn sour because of money; they suffer from miscommunication, misaligned expectations, or ignored crises. In this talk, we break down your responsibilities as a developer, what to do when things go really wrong, and how to tell if your publisher producer isn't doing their job. Packed with practical advice and real-world examples, this session helps you navigate publisher relationships with accountability on both sides - so you get the support you deserve.

    Production Pipeline of a One-Developer Studio With 50M+ Downloads

    Play Episode Listen Later Dec 17, 2025 61:28


    I run x2line, a lean studio with 50M+ downloads across iPhone, iPad, Mac, Android (including TV form factors), and the web. I'm the only full-time developer. I manage production, ship updates, and coordinate long-term art and animation contractors instead of an in-house team. I'll cover: how to scope version 1 vs later updates, how to get usable assets from contractors, and how to choose the next feature or fix so the game stays alive for years.

    Production First Aid: Getting Projects Back on Track

    Play Episode Listen Later Dec 16, 2025 58:27


    When game projects start slipping with missed milestones, scope creep, and fading morale, how do you get things back on track? This session presents a production first aid kit with tools to diagnose problems, triage scope, rebuild schedules, and communicate changes clearly to your teams.Key takeaways: Spot early warning signs, apply a lightweight triage framework, and stabilize delivery without burning out your team.

    Playtesting Process for Ultra Small Teams

    Play Episode Listen Later Dec 15, 2025 56:34


    Playtesting doesn't need to be expensive or overwhelming. This talk shares a simple process any small team can use to run regular 1 on 1 playtesting sessions. Learn how to find testers outside your immediate circle, prepare stable builds, guide productive sessions, and turn feedback into meaningful improvements. You'll leave with clear, repeatable steps to make playtesting a natural and empowering part of development.

    Player Insights as a Force Multiplier: UXR in the Production Pipeline

    Play Episode Listen Later Dec 13, 2025 62:07


    Successful games not only have a strong creative vision but are also highly acclaimed by players; this integration of player insights occurs throughout the entire development cycle and takes different forms.In this talk, we map out lightweight, well-timed user experience research (UXR) activities into a production pipeline that doesn't slow things down, and in fact de-risks development and improves outcomes.

    Milestones, Mishaps, and Moving Parts: Production in Practice

    Play Episode Listen Later Dec 12, 2025 56:41


    Game projects don't get made in a straight line. In this session, we'll explore how the producer's role shifts across art, features, publishing, and external development—and why producers are essential to each. Our panelists will compare what their day-to-day looks like, the backgrounds that help most, how success is measured, and where the biggest challenges lie. Whether you're curious about indie projects or AAA blockbusters, get ready for an honest, side-by-side look at what it really takes to keep teams—and games—moving forward.

    From Call of Duty to Indie Dev | Jess Feidt, Underwater Fire Games

    Play Episode Listen Later Dec 12, 2025 69:17


    In this episode of IndieGameBusiness, we're joined by Jess Feidt, Owner of Underwater Fire Games. Jess shares his journey from working on massive AAA franchises like Call of Duty to building his own indie studio from the ground up. We'll talk about why he decided to leave AAA, how he transitioned into running his own team, and how his experience at Treyarch and Sony shaped the decisions behind his first indie game. Jess also breaks down what he learned about the business side of starting a studio, how his opinions evolved throughout development, and what leading a small indie team has taught him. This is a must-watch for anyone thinking about going indie or starting their own studio. Follow Jess Feidt and Underwater Fire Games: X: https://x.com/UFireGames LinkedIn: https://www.linkedin.com/in/jess-feidt-0233842/ Facebook: https://www.facebook.com/UFireGames Instagram: https://www.instagram.com/ufiregames/ #IndieGameBusiness #IndieDev #UnderwaterFireGames #AAAtoIndie #GameDevelopment

    Game Production Tools

    Play Episode Listen Later Dec 11, 2025 65:30


    Let's learn about game production tools! There are a lot of them out there, but which ones are right for my team size, game scope, and budget? We'll discuss industry standards, the pros and cons of several tools, and their applicability to different production methods such as Scrum and Kanban.

    Design Docs: The Blueprint Your Pipeline Needs

    Play Episode Listen Later Dec 10, 2025 57:29


    Most teams skip design documentation and pay for it later, in miscommunication, scope creep, and wasted development time. This session reveals how proper design docs streamline your entire pipeline. Learn the MDA framework for evaluating features, documentation techniques that actually help your team build faster, and how to communicate design decisions that reduce rework. Whether you're solo or managing a studio, discover why thinking like an architect (not just a builder) prevents bottlenecks and keeps production on track. Includes real templates and workflows used in professional studios.

    How to Get Your Indie Game Funded and Published | Peter Kojesta, Exis Games

    Play Episode Listen Later Nov 21, 2025 57:33


    In this episode of IndieGameBusiness, we're joined by Peter Kojesta, Founder of Exis Games. Peter shares how the publishing and funding landscape is evolving for indie developers and what studios need to know to successfully launch games in 2025 and beyond. We'll explore the new requirements for getting a game published, the different types of publishers—from service-based to VC-backed—and what venture capital firms are really looking for in game investments. Peter also walks us through the development journey of *Dragonhold* and the lessons Exis Games learned along the way. If you're an indie dev looking to secure funding, find the right publishing partner, or understand the business side of modern game launches, this episode is packed with actionable insights. Follow Peter Kojesta and Exis Games: X: https://x.com/Exisinteractive LinkedIn: https://www.linkedin.com/in/peterkojesta/ Facebook: https://www.facebook.com/ExisInteractive/ Instagram: https://www.instagram.com/exisinteractive/ #IndieGameBusiness #ExisGames #IndieDev #GamePublishing #GameFunding #Dragonhold

    How Games Bring Hope to Kids | April Stallings, Make-A-Wish International

    Play Episode Listen Later Oct 31, 2025 58:38


    In this episode of IndieGameBusiness, we're joined by April Stallings, Charitable Gaming Program Manager at Make-A-Wish International. April shares how the power of games is helping grant life-changing wishes for children battling critical illnesses around the world. Founded in 1980, Make-A-Wish has granted more than 615,000 wishes in nearly 50 countries. Every 25 seconds a child is diagnosed with a critical illness, and a wish provides hope, joy, and resilience—helping kids face their toughest battles. Gaming is often a vital lifeline for wish children, keeping them connected to friends and family while offering distraction and relief during hospital stays. With gaming-related wishes growing, Make-A-Wish is launching the Infinite Wishes program to give the games industry a unique way to support children when they need it most. Follow Make-A-Wish International and April Stallings: X: https://x.com/MakeAWishIntl LinkedIn (April Stallings): https://www.linkedin.com/in/aprilstallings/ Facebook: https://facebook.com/makeawishintl Instagram: https://instagram.com/makeawishintl #IndieGameBusiness #MakeAWish #GamingForGood #GameIndustry #Charity

    How Indies Can Scale with Global Development | Brad Hendricks

    Play Episode Listen Later Oct 24, 2025 59:33


    In this episode of IndieGameBusiness, we're joined by Brad Hendricks, Founder and CEO of Blind Squirrel Games. Brad shares why globally distributed development is the foundation for scalability, sustainability, and long-term success in today's turbulent industry. We'll discuss how Blind Squirrel positioned itself to thrive during industry shifts, how distributed development helps prevent burnout, and how they balance client work with original IP creation. Brad also explains the challenges of unifying studio culture across regions like New Zealand and Colombia while celebrating each location's unique strengths. With 15 years of experience, Brad brings actionable insights for both indies and large studios looking to adapt, scale, and sustain creative excellence. Follow Brad Hendricks: LinkedIn: https://www.linkedin.com/in/bradhendricks/ #IndieGameBusiness #GameDevelopment #BlindSquirrelGames #DistributedDevelopment #GameIndustry

    You Did What?! A Game Dev Legal Bingo Experience

    Play Episode Listen Later Oct 3, 2025 60:15


    Join attorney and game developer Veda Cruz for an interactive session where legal pitfalls take center stage—in bingo form! Each square represents a sketchy but all-too-common scenario that devs run into, like forgotten contracts, fuzzy ownership, or fan content gone rogue. As we play through the card, you'll learn how to spot these legal traps early and handle them like a pro. Whether you're a solo dev or part of a growing team, this session will help you stay out of trouble and keep your game on track with way fewer headaches.

    Why Games as Platforms Are the Future | Alex Seropian

    Play Episode Listen Later Oct 3, 2025 57:19


    In this episode of IndieGameBusiness, we're joined by Alex Seropian, CEO and Founder of Look North World. Alex shares lessons learned from launching UEFN experiences with Hasbro, Harmonix, Bandai Namco, and Twitch, and unpacks why the idea of games as platforms is more than just a passing trend. We'll dive into the growing influence of Gen-Z and Gen-Alpha, the race to turn popular games into open platforms, and what success will look like in this new era. From cost scaling measures to optimal testing and release cadences, Alex explains why developers now have just 6 seconds to capture player attention. If you want to understand the gaming industry's shift toward a platform economy—and how to adapt for a world where gamers choose games within games—this is a must-watch. Follow Alex Seropian and Look North World: X: https://x.com/steakbacon?lang=en LinkedIn: https://www.linkedin.com/in/alexanderseropian Facebook: https://www.facebook.com/looknorthworld/ #IndieGameBusiness #GamingIndustry #GamesAsPlatforms #GameDevelopment #UEFN

    The Problem with Publishing

    Play Episode Listen Later Oct 2, 2025 62:10


    It's time to ask traditional video game publishing - are you ok? While the rest of the industry seems to evolve overnight, publishing remains the same, despite clear areas of concern. In this session, we'll examine the state of publishing today, areas of risk and opportunity, and options available to developers and publishers alike.

    The Adventure of Building an Indie Studio: Key Lessons from the Inside

    Play Episode Listen Later Oct 2, 2025 58:18


    Juan Pablo Guzmán Fernández, CEO of Infinite Thread Games, shares his ongoing experience leading an indie studio. In this talk, he walks through the development of the games Hitori Kakurenbo Online and Hidalgo, covering production, marketing, funding, and team building. He discusses remote workflows, incubation programs, and the importance of early playtesting and market-driven design. The session includes practical advice for entering the games industry and highlights the value of a strong professional network and well-defined development processes.

    Surviving the Dragon's Den

    Play Episode Listen Later Oct 1, 2025 57:12


    Dan is a co-founder of award-winning 'The Detective Society', a board games company based in London, UK. In this talk, hear about how his small side project has survived 5-years without investment, and grown to be a leader in the innovative world of digital-hybrid gaming (part-board game, part video game)! Dan will talk about his experience raising money on Kickstarter (over £300k so far), loans, grants and even an appearance on the BBCs Dragons Den (Shark Tank for USA folks).

    Skyrocketing Game Dev Costs! What Can We Do?

    Play Episode Listen Later Sep 30, 2025 62:49


    Game development costs are soaring to unprecedented heights, driven by the proliferation of new platforms, pandemic-fueled salary surges, shifting business models, and diverse expectations from different generations of gamers. In an industry where every new release is held to increasingly higher standards, players are paradoxically playing fewer games and for less hours. The challenge to create a hit game has never been more daunting. Join us for a conversation on the forces driving up game development costs and strategies studios are leveraging to ensure profitability.

    Remote, but Unstoppable: Unlocking the Power of a Fully Distributed Studio

    Play Episode Listen Later Sep 29, 2025 58:58


    Unlock the true power of a remote studio! Learn how to build strong teams, streamline workflows, and tackle challenges head-on. Through expert strategies and real lessons from Noname Studios, discover what it takes to thrive and innovate—no matter where you are.

    Proving Your Game's Potential: Data-Driven Paths to Publishing

    Play Episode Listen Later Sep 28, 2025 60:46


    Securing a publishing deal takes more than a 'cool' game idea. It requires evidence of a marketable game, an engaged audience, and a capable team. This talk explores how data-driven development can support these three pillars: improving game quality through player data and player-centered design; using data to build and engage your player community early; and demonstrating team readiness through informed decision-making. Attendees will gain practical strategies for aligning development with publishing expectations.

    Play To Win —DLC Edition: A Legal Update to How Indie Devs Can Succeed

    Play Episode Listen Later Sep 27, 2025 55:34


    This session will include a wealth of trademark, copyright, and contract law basics that every indie developer or studio needs to know PLUS relevant legal updates affecting the gaming industry, Artificial Intelligence legal aspects, and more! The “Play to Win” presentation last year in 2024 was loaded with information but this year's DLC edition will include all the necessary updates that indie studios need to succeed! Come ready to upgrade your legal knowledge!

    Passion, Paychecks & Parenthood: Balancing Life to Make Games

    Play Episode Listen Later Sep 26, 2025 56:55


    It's never too late to follow your passion but real life doesn't hit pause. This is the story of building our first indie game while juggling a full-time job, family life, and all the responsibilities that come with adulthood. From finding a partner who shared the dream, to navigating burnout, budget limits, and baby naps, we learned that progress is possible even if it's slow. If you're trying to balance creativity with real-world commitments, this talk is for you.

    From Kickstarter Failure to Successfully Shipping Shujinkou | Julian Rice

    Play Episode Listen Later Sep 26, 2025 62:58


    In this episode of IndieGameBusiness we're joined by Julian Rice, Founder and CEO of Rice Games Inc, to talk about the long, challenging, and inspiring journey of bringing Shujinkou to life. From showing the game at Tokyo Game Show in 2019 to navigating a failed Kickstarter, Julian shares how his team overcame obstacles and kept pushing forward.We dive into the decision to shift from a 2D platformer to a 3D first-person dungeon crawler with integrated language learning mechanics, and what sets this apart from traditional educational or “edutainment” titles. Julian explains how the team managed development across seven time zones with over 20 part-time teammates, secured Sony and Nintendo development kits without publisher backing, and grabbed enough attention from critics to land Metacritic and OpenCritic scores — a rare feat for self-published indies.We also talk about the biggest operational challenges, the future of the Shujinkou trilogy, and Julian's advice for aspiring developers on both the creative and logistical sides of indie development. If you've ever dreamed of building and shipping your own game from the ground up, this episode is full of insights and lessons you won't want to miss.https://x.com/ricegameshttp://linkedin.com/in/julian-m-ricehttps://www.facebook.com/projectshujinkouhttps://instagram.com/rice.gameshttps://bsky.app/profile/shujinkou.com#IndieGameBusiness #GameDevelopment #Shujinkou #IndieDev #Kickstarter #GameIndustry #SelfPublishing #RiceGames #GameLocalization #DungeonCrawler #TokyoGameShow

    Open Sourcing Your Tech Stack - How I Saved $5000 and Still Made a Game

    Play Episode Listen Later Sep 25, 2025 62:17


    In the world of Free and Open Source Software, you don't owe any subscription fees, your work isn't fed into an AI, and your money can go where it matters - to your team and your games. But is anything ever TRULY free? Well, it turns out, sometimes yes. In this presentation, we'll go over some incredible products in the FOSS ecosystem that you can and should adopt into your tech stack, what the expectations are for being a part of an open source community, and what risks and benefits are involved with abandoning big tech subscriptions in favor of open source.

    How to Build a Team That Gives a Sh*t (and Thrives)

    Play Episode Listen Later Sep 24, 2025 60:27


    Retention and productivity aren't luck - they're built. In this session, I'll break down how MLC Studio keeps a 98%+ retention rate and an award-winning team that's highly productive and engaged. Learn how to nurture culture, motivate your team, set boundaries, and give feedback that drives real results. Backed by data and experience, this talk will give you practical strategies to keep your team engaged, performing, and thriving.

    How to Bootstrap an Indie Startup

    Play Episode Listen Later Sep 23, 2025 83:44


    Pendragon Wachtel is an experience indie developer, publisher, and team founder. He has built titles from the ground up both with and without funding. In this session, we will overview how to get from zero to funding, but most importantly, how to survive the time between the two. We'll cover how to avoid high turnover, how to maintain structure, and how to deliver a build to investors that can really impress them.

    From Hobby to Business: Embracing the Business Side of Game Development

    Play Episode Listen Later Sep 22, 2025 61:28


    Join Deloryan Hommers, CEO and founder of Studio Deloryan, as she shares how a personal hobby grew into an award-winning game studio. What started as a solo project, Horse Reality, is now a thriving browser game with over 430.000 players worldwide and a dedicated international team behind it.In this talk, Deloryan opens up about the challenges and breakthroughs she faced while shifting from hobbyist to studio leader. She highlights why understanding the business side of game development is just as important as the creative process, and what lessons she learned along the way.Whether you are an indie developer, student, or creative professional, you'll walk away with practical insights (and maybe some inspiration) on how to turn a passion project into a sustainable business.

    Current State of Crowdfunding and How to Build A Community

    Play Episode Listen Later Sep 20, 2025 61:28


    It's 2025 and people are still trying to crowdfund their game? Yes, they are! The landscape has changed, along with an ever-changing social media space, so how important is growing a community to fund your project? What does the big crowdfunding boom of 2015 teach us a decade later, if anything? We will explore how building a community has changed the last 10 years and what you need to have a successful crowdfunding campaign.

    10 Not So Obvious Ways to Improve Your Launch

    Play Episode Listen Later Sep 19, 2025 57:28


    Game development is tough, but shipping games can be tougher. These days, having a polished release with lots of options is bare minimum. If a game has obvious technical hiccups, they can easily hurt player perception, & possibly tank a game launch. Yet, time & time again many developers launch their games that despite being technically *done*, feel rushed & incomplete, sinkings like a brick in the ocean. But do not despair! This talk will give you the details you need to make your game feel as finished as possible.

    Why Transmedia Needs Games | Fieldman Robinson

    Play Episode Listen Later Sep 5, 2025 59:51


    In this episode, we're joined by Fieldman Robinson, Co-Founder and Co-Managing Partner at Vertical Voyage, to explore the intersection of games and transmedia storytelling. We break down what transmedia really is, why games are uniquely positioned to lead these experiences, and the common challenges studios face when expanding their IP across formats.Fieldman also shares practical strategies for adapting games into other media and vice versa, tips for navigating rights and licensing, and how to unlock long-term monetization across platforms. Whether you're a developer, producer, or IP owner, this conversation offers a wealth of insight into building and sustaining transmedia franchises.https://www.linkedin.com/in/fieldmanr/#Transmedia #GameDev #Licensing #IPDevelopment #Storytelling #IndieGameBusiness #VerticalVoyage #GameIndustry #CreativeStrategy #CrossMedia

    Surviving the Games Industry: Building Your Brand | Larry Kuperman

    Play Episode Listen Later Aug 15, 2025 61:48


    In this episode of IndieGameBusiness, we sit down with Larry Kuperman, VP of Business Development at Nightdive Studios, to explore what it takes to survive and thrive in the ever-changing games industry. Larry shares his insight on developing your personal brand, how it can complement your studio's identity, and why visibility and authenticity matter more than ever.We'll also discuss the role of reputation in business development, how to position yourself as a trusted industry voice, and what lessons Larry has learned from his years working with classic IPs at Nightdive. If you're a developer, marketer, or business lead looking to strengthen your presence in the space, this conversation is packed with practical advice.https://x.com/LarryNightDivehttps://www.linkedin.com/in/larrykuperman/https://bsky.app/profile/larrynightdive.bsky.social

    Immersive Worlds and Indie Soundscapes | Sam Striker

    Play Episode Listen Later Aug 8, 2025 59:25


    In this episode of IndieGameBusiness, we sit down with Sam Striker, Co-Founder and CEO of Native Darkness, to unpack the journey of building immersive audio-first games and what makes sound such a powerful force in storytelling.Sam walks us through the origin story of Native Darkness and their partnership with Ovani Sound. We explore the value of interactive audio, the differences between working with a dedicated audio studio versus an in-house team, and why custom sound design can make or break a game experience.We also dive into broader trends in game audio, the role of royalty-free vs. bespoke audio, and the importance of networking in the indie dev space. Whether you're a solo developer or a growing team, Sam's insights into building relationships, creating immersive worlds, and staying ahead in audio innovation will leave you inspired.#IndieGameBusiness #GameAudio #InteractiveSound #GameDev #NetworkingForDevshttps://www.linkedin.com/in/samstriker/https://www.instagram.com/samstrikerdotcom

    State of Pitching in 2025 | Yves Le Yaouanq

    Play Episode Listen Later Jun 13, 2025 63:44


    In this episode we're joined by Yves Le Yaouanq, Chief Content Officer at Focus Entertainment, for a deep dive into the current state of pitching, publishing, and investment in the games industry. Yves shares his perspective on how the landscape has evolved in 2025, what publishers are really looking for, and how developers can set themselves apart.We explore the art and science of pitching in today's market—what works, what doesn't, and how developers can improve their odds of success. Whether you're new to pitching or looking to refine your approach, this episode offers an inside look into how major publishers think and operate in a rapidly changing environment.#IndieGameBusiness #GamePublishing #GamePitching #GameDevAdvice #FocusEntertainmenthttps://www.linkedin.com/in/yves-le-yaouanq-b6539420https://bsky.app/profile/did:plc:f5kqvujnbmuyzvjxx7f5x54b

    Doing More with Less: Sustainable Indie Marketing Strategies | Mike Gallagher

    Play Episode Listen Later Jun 6, 2025 59:09


    In this episode of IndieGameBusiness, we're joined by Mike Gallagher, Founder of Untitled Advertising Lab, to talk about the evolving marketing landscape for indie studios. Mike shares how his team helps game developers unlock incremental revenue from older titles and support self-publishing efforts when traditional publishing and VC routes fall short.We dive into what “doing more with less” really means in the current market, why marketing paralysis is so common, and how studios can overcome it without a massive budget. Mike also explains why chasing virality can backfire, and why marginal gains and meaningful engagement drive long-term success.We also explore key metrics that matter when playing the long game, the broken parts of the launch model, and what he's learned from working with titles like Slugterra, AdCom, and Bulletstorm. This is a must-listen for studios looking to build sustainable momentum in today's crowded industry.https://www.linkedin.com/in/michaelbriangallagher/#GameMarketing #IndieGameBusiness #SelfPublishing #GameDevAdvice #MeaningfulEngagement

    Inside WIGI: How Women in Games International Is Shaping the Future | Joanie Kraut

    Play Episode Listen Later May 30, 2025 61:37


    In this episode of IndieGameBusiness, we sit down with Joanie Kraut, CEO of Women in Games International (WIGI), to explore how the organization is building a more equitable and inclusive gaming industry. Joanie shares the mission behind WIGI, the impact of their initiatives, and what the future looks like as they approach their 20th anniversary in 2025.We also discuss how WIGI actively supports women and marginalized genders, key programs and partnerships, and what allies in the industry can do to contribute meaningfully. Whether you're a developer, publisher, or player, this episode is packed with insight on how the community can create lasting change.Socials:LinkedIn: https://www.linkedin.com/in/joanie-kraut/Facebook: http://facebook.com/getwigiInstagram: https://www.instagram.com/getwigi/Bluesky: https://bsky.app/profile/joanie-kraut.bsky.social#WomenInGames #EquityInGaming #GameDevCommunity #WIGI #IndieGameBusiness

    The Basic Ingredients of a Pitch Deck

    Play Episode Listen Later May 21, 2025 60:05


    Join Omar for a presentation covering the essentials of pitching your video game to publishers. From structure and flow to the must-have elements of a winning pitch, this session is all about showcasing your game's potential and getting publishers excited to support it!

    How to Make Game Trailers to Hook and Excite Your Audience

    Play Episode Listen Later May 20, 2025 59:43


    Learn what it takes to make a standout trailer from four game trailer makers who come from the craft from different angles and work experience. The panel combines their experience in: AAA game trailers, indie game trailers, cinematic short films of VR games, and games journalism.You will learn how and why certain game trailers grab the eyeballs of customers, press, influencers by clearly showing what the game is. Also, where is the line between authentically depicting the game as it is, and making custom footage that evokes the game experience in a more emotionally affecting way?

    How to Get Content Creators to Play and Promote Your Game

    Play Episode Listen Later May 19, 2025 60:22


    Most gamers discover new titles through YouTube, Twitch and other social media platforms, but how do you get creators to talk about your game? This session breaks down actionable strategies for identifying the right influencers, reaching out effectively, and building lasting relationships. Learn how to time your efforts around key milestones to boost visibility and get noticed by the Steam algorithm.

    Marketing Secrets of Steam Next Fest

    Play Episode Listen Later May 18, 2025 59:24


    Marketing agency founder Michael Brown discusses the best way to optimize your marketing to ensure you get the maximum return on Steam Next Fest and the tips and tricks Vicarious uses to ensure momentum for their games.

    Indie Game Marketing Fundamentals

    Play Episode Listen Later May 17, 2025 58:10


    Professor Jim Huntley of USC Games will present fundamental marketingstrategies for interactive games, with a focus on indie games with limited budget sand resources, including some recommended tools and best practices.

    Playing the Wishlist Game

    Play Episode Listen Later May 16, 2025 60:35


    Steam wishlists are one of the most powerful tools available to game developers. This session, we'll break down everything you need to know about wishlists: what they are, why they matter, and how to effectively grow them before launch. You'll learn practical strategies for increasing your wishlist count, how wishlists signal interest to the Steam algorithm, and how they translate into actual sales.

    Going Rogue: How Community & Connections Can Stealth Market Your Projects

    Play Episode Listen Later May 15, 2025 59:19


    Going Rogue dives into the power of throwing what you know out the window and focusing on the organic opportunities that come with community management to drive your marketing. Learn tactics to building these connections, how to explore new ways to think of community management, and how it can create a buzz around your project. Smashing skulls with overt marketing is no longer the way - it's time to get stealthy about how we approach it so that it doesn't give players the ick.

    Ready, Set, Launch: Building a Go-to-Market Plan for Your Game

    Play Episode Listen Later May 14, 2025 59:51


    Great marketing doesn't happen by accident—it starts with a solid plan. In this final session, Alyssa will outline how to craft a go-to-market strategy that aligns with your game, goals, and resources.

    From Content Creator to Community Manager | Jack Pattillo

    Play Episode Listen Later May 2, 2025 62:26


    Join us for an engaging conversation with Jack Pattillo, Community Manager at Channel37, as he shares his journey from content creation to community management. After 15 years at Rooster Teeth, Jack delves into the evolving landscape of gaming, how to foster a thriving community, and his experience working remotely with a company based overseas. In this episode, Jack offers insights into life after Rooster Teeth, discusses the industry's rapid changes over the decades, and highlights the unique challenges and rewards of building and nurturing a dedicated gaming community.Topics Covered: Transition from Content Creator to Community Manager Building and maintaining an engaged gaming community Life after Rooster Teeth and reflections on a 15-year career Working remotely with an international company Industry changes witnessed over decades in gaming Strategies for successful community building and collaborationConnect with Jack Pattillo: BlueSky: https://bsky.app/profile/jackpattillo.com LinkedIn: https://www.linkedin.com/in/jack-pattillo Instagram: https://www.instagram.com/jackpattillo/#IndieGameBusiness #JackPattillo #CommunityManagement #GamingIndustry #LifeAfterRoosterTeeth #RemoteWork #ContentCreator #Channel37 #CommunityBuilding #GameDevelopment

    Serious Games, Real Impact | Jennifer Javornik

    Play Episode Listen Later Apr 25, 2025 57:00


    In this episode of IndieGameBusiness, we sit down with Jennifer Javornik, Chief Partnerships Officer at Filament Games, to explore the impactful and fast-growing world of serious games. Jennifer breaks down what serious games are, who they're for, and why this corner of the industry is gaining serious momentum.We dive into the types of games Filament creates, the company's main sources of business, and how they successfully connect with clients across industries. Jennifer also highlights emerging markets in serious games, including education, training, health, and workforce development—and explains how developers can tap into this growing space.Whether you're a dev curious about non-entertainment games or just looking to learn more about the intersection of play and purpose, this episode is full of practical knowledge and inspiration.Topics Covered: What exactly are serious games and why do they matter? The types of games Filament Games creates and their impact Filament's business model and client acquisition strategies Emerging industries and opportunities in serious games Advice for developers interested in this meaningful side of gamingConnect with Jennifer Javornik: LinkedIn: https://www.linkedin.com/in/jennifer-javornik/ Facebook: https://www.facebook.com/jennifer.javornik.5 Instagram: https://www.instagram.com/msjnnfrj/#IndieGameBusiness #SeriousGames #GameDevelopment #FilamentGames #EducationalGames #TrainingGames #ImpactGames #GameIndustry #GamingWithPurpose #JenniferJavornik

    The State of the Industry: Data-Driven & Unfiltered | Pontus Mahler

    Play Episode Listen Later Apr 11, 2025 60:52


    In this episode of IndieGameBusiness, we're cutting through the noise with Pontus Mahler, Managing Director at Agora Gaming Partners, to talk about the real state of the gaming industry—no hype, no fluff, just facts backed by data.Pontus brings a grounded and data-driven perspective to an industry that's been full of dramatic headlines, speculation, and uncertainty. We dive deep into what the numbers actually say about the market, publishing trends, investment activity, studio closures, and what it all means for indie developers and larger studios alike.Connect with Pontus Mahler: Twitter: https://twitter.com/pontusmahler LinkedIn: https://www.linkedin.com/in/pontusmahler/ Facebook: https://www.facebook.com/pontus.mahler Instagram: https://www.instagram.com/pontusmahler/#IndieGameBusiness #GameIndustry2024 #GameDevEconomy #GamingData #GamingInvestment #IndustryTrends #NoBS #GamePublishing #AgoraGamingPartners

    How to Survive, Rebuild, and Lead a Game Studio | Frederick Brassard

    Play Episode Listen Later Apr 3, 2025 58:10


    In this powerful episode of IndieGameBusiness, we sit down with Frederick Brassard, Studio Head at Nesting Games, to talk about the realities of running, losing, and rebuilding a game studio. With a career that began in the early days of Ubisoft Montreal—where he was hired as their 8th employee—Frederick shares an incredible story that spans decades of growth, challenges, and resilience in the game industry.We dive into hard but essential questions: What does it take for a studio to survive in today's volatile market? What are the common mistakes new founders make when starting a studio? How critical are mental and physical health in leadership? And what should you do when your studio is struggling to stay afloat?Frederick opens up about the painful layoff of 60 employees at Nesting Games, how he and his partner rebuilt from that moment, and what it's really like to balance production, business development, operations, and finance while trying to create great games in an unpredictable landscape.Whether you're an industry veteran or an aspiring studio founder, this episode is a must-listen.Topics Covered: How a studio can survive and thrive in 2024 What not to do when starting your own game studio Frederick's incredible origin story and his time at Ubisoft Rebuilding Nesting Games after major layoffs Where the game industry is headed—and how to prepare Balancing mental and physical health as a studio leader Real talk about production, partnerships, and perseveranceConnect with Frederick Brassard & Nesting Games: Twitter (X): https://x.com/NestingGames Facebook: https://facebook.com/nestinggames/ Instagram: https://www.instagram.com/playdirectorate/ Game Announcement: https://www.ign.com/articles/the-directorate-novitiate-announced-for-pc#IndieGameBusiness #NestingGames #GameStudioLeadership #GameDev #FrederickBrassard #GameDevelopment #StudioSurvival #IndieDev #MentalHealthInGames #GameIndustry

    The Multitasking Way Forward: Strategies for Success

    Play Episode Listen Later Mar 10, 2025 60:52


    In today's fast-paced world, multitasking is both a challenge and an opportunity. This session explores cutting-edge strategies to enhance productivity, maintain focus, and reduce burnout while juggling multiple priorities. Learn how to harness the power of intentional multitasking to achieve your goals without compromising quality.Key Takeaways:Mastering techniques for efficient multitaskingBalancing focus and flexibilityReducing stress while improving resultsJoin us to discover a smarter approach to multitasking!

    The Secrets to Pitching and Publishing Success | Joshua Garrity

    Play Episode Listen Later Mar 10, 2025 91:01


    In this episode, we sit down with Joshua Garrity, the Head Game Scout at Secret Mode, to uncover the keys to getting your game signed in today's competitive publishing landscape. Joshua shares expert insights on pitching, the ideal budget ranges for different types of projects, and what publishers are really looking for in new games.We also discuss common mistakes that developers should avoid, red flags in potential publishing partners, and how to position your game for the best possible chance of success. Whether you're an indie developer looking for your first publishing deal or an industry veteran refining your approach, this conversation is packed with actionable advice to help you navigate the world of game pitching and publishing.Topics Covered: The current state of the game pitching and publishing landscape What budget ranges developers should realistically aim for What makes a game more likely to get signed by a publisher Mistakes developers make when pitching their games Red flags to watch out for when choosing a publishing partner Tips for refining your pitch and getting publishers interestedConnect with Joshua Garrity: LinkedIn: https://www.linkedin.com/in/joshua-garrity-261a6148/#IndieGameBusiness #GamePublishing #PitchingYourGame #GameDevelopment #SecretMode #GameFunding #IndieDev #GameIndustry #PublishingSuccess #GameScouting

    Indie Survival Guide: Mastering Business Development on a Budget

    Play Episode Listen Later Mar 9, 2025 59:18


    Master the essentials of Business Development with this practical guide tailored for indie game studios. Learn budget-friendly strategies to build partnerships, pitch your game effectively, and unlock growth opportunities - all while juggling multiple roles in your team.Key Takeaways:- Develop cost-effective BD strategies.- Build and maintain impactful partnerships.- Learn to pitch your game with confidence.- Integrate BD into a busy indie dev workflow.

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