Podcasts about mortgage leads

Prof. Robert Cialdini author of "Influence" says: " People follow the lead of many others." Richard Shotton who references Cialdini's work in his book "The Choice Factory" says: "People are deeply influenced by others." Social proof is a highly effective strategy for businesses. It can even help convince people to do something that they probably don't want to. Like paying their taxes on time. Getting regular 5-star Google reviews lets people know your business is popular. In the words of Cialdini "it reduces their uncertainty and gets them off the sidelines". If you want to generate consistent high quality leads then you'll want to start building social proof.

In this episode of the Insurance Producers Podcast, host Cyrus Jaffery sits down with Chelsae Schaefer to discuss the powerful habits that separate top producers from the rest. From tracking leads and appreciating referrals to delivering a customer experience that builds lasting trust, they discuss how consistency is the secret weapon in staying top of mind in the insurance world.Chelsae also shares her perspective on how insurance doesn't have to be boring—when you lead with authenticity, gratitude, and a strong follow-up game, the results speak for themselves. Whether you're just starting or looking to level up, this episode is packed with real talk and actionable insights you can use today.

Why do video marketing, what can you expect and how to be consistent with it? Mortgage Brokers Dan Howell, Thomas Honour, Alex Kerr and Anthony McQuilliam give us their top tips for video marketing success. You'll also hear from Chris Targett, Ash Borland, Louise Brogan, Luke Sherran, Valerie Morris, Joseph Bojang, Arthur Maskew, Tom Martin and Sarah Robinson with their best advice too.

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.Time Stamps:00:00 Introduction to Lead Generation Challenges02:48 The Flaws of Traditional Lead Generation05:48 Understanding When to Invest in Ads09:03 The Reality of Lead Quality and Conversion Rates12:03 Innovative Ad Strategies for Mortgage Brokers15:09 The Cost Structure of Lead Generation Services18:02 Simplifying Ad Management for Brokers20:58 Effective Follow-Up Strategies for Leads23:50 Maximizing Ad Spend for Results27:01 The Importance of Branding in Ads29:58 Key Takeaways for Mortgage ProfessionalsEpisode Resources:Connect With Alex on LinkedInCheck Out Lead Hackers FREE TrialWhen You're Ready:✅ Get Your Realtor Referral Score

Imagine having access to the unfiltered truth about buying mortgage leads straight from the mouths of experienced brokers. In this episode, we dive into the real-life stories of nine mortgage brokers who have navigated the ups and downs of lead purchasing. From the highs of securing new clients to the lows of dealing with subpar leads, these brokers share it all.

Most mortgage brokers struggle with converting leads into appointments—but what if you could consistently turn prospects into clients? In this episode, I break down the exact strategies that helped my team convert 703 mortgage leads into 611 booked calls. You'll discover how to attract, nurture, and convert leads using lead magnets, content marketing, and email automation.

The Best Time to Advertise for Mortgage LeadsIn this insightful podcast episode, we explore the critical aspect of timing in mortgage lead advertising. We delve into various factors that influence the effectiveness of lead generation and conversion in the mortgage industry.Key Insights on Lead Response TimeThe episode starts by highlighting the crucial importance of quick response times in lead conversion:Responding within the first 5 minutes significantly increases your chances of qualifying a lead.Delays in response time can dramatically reduce conversion rates.Being the first to respond gives a substantial competitive advantage.Advertising Schedule StrategiesWe discuss the pros and cons of different advertising schedules, challenging some conventional wisdom about when to run ads.Broker Preferences vs. RealityThe episode reveals interesting findings from a LinkedIn poll about mortgage brokers' preferences for receiving leads, and how these might not always align with optimal lead generation times.Conversion Rates: Bought vs. Brand-Generated LeadsWe explore the differences in conversion rates between purchased leads and those generated by a brand's own efforts.Exclusive Case StudiesThe highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into:The most effective days and times for generating high-quality leadsSurprising findings about weekend lead generationThe impact of advertising schedules on lead quality and conversion ratesListeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies.This episode is a must-listen for mortgage professionals looking to optimise their advertising efforts and maximise their lead generation success.

Today's episode of the All The Leads Mastermind podcast began with Travis Wade sharing his recent success using lead mortgage leads, leading to a property listing and potential wholesale deal within a week. The discussion then shifts to elaborate more on ATL's new late mortgage lead program, and how these leads are contacted early in the mortgage delinquency cycle offering opportunities for real estate professionals to provide solutions and potentially gain future business. Callers shared their experiences with pre-foreclosure strategies highlighting the importance of educating homeowners about their options to avoid foreclosure and bankruptcy. The conversation also covered market trends including the impact of interest rates and changes in California probate law. Bruce from Probate Mastery educated listeners on his probate training resources and the discounts available when signing up through All The Leads, while Matt from Appointments Today highlighted the value of consistently calling leads when paired with Facebook retargeting and how his company can manage this task. The podcast concluded with ATL emphasizing their commitment to building long-term relationships and providing cost-effective lead generation solutions.Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show

Special guest and founder of Loans on Demand Luke Shankula joins D.O. to share his proven system for generating quality mortgage leads online. Learn how to build a steady stream of prospects without cold calling or begging for referrals.

In today's episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let's rhyme our way to better branding!

Join Chris Targett and special guest Louis Adkins as they dive into the world of YouTube advertising, an essential tool for mortgage advisers striving for peak visibility online. Louis, a seasoned expert in leveraging YouTube for business growth, unveils his journey from a university business owner to a thriving entrepreneur, shedding light on the potent blend of understanding your audience and crafting impactful ad campaigns. This episode is packed with golden nuggets on navigating the technical setup of ads, smart budgeting practices, and evaluating campaign success, all tailored for mortgage advisers keen on mastering social media for mortgage advisers. Whether you're looking to spruce up your mortgage marketing strategy or keen on advanced lead generation techniques for mortgage advisers, this discussion promises a wealth of practical advice for harnessing the power of social media to expand your clientele. Perfect for mortgage advisers eager to boost their online presence and win more business through effective social media strategies.

Research by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come' which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour.One of the most interesting tests involved a warning sign for falling rocks. In one version, the rocks had already landed at the bottom of the cliff. In the other, the rocks were depicted mid-fall, as if gravity had just pulled them from the cliffside.The results were fascinating. Drivers slowed down and paid more attention to the sign with the rocks in mid-air. The implied movement triggered a response—our brains couldn't help but notice it. This effect isn't about consciously choosing to look; it's subconscious. Movement, even implied movement, has a way of pulling our focus.This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it's just been kicked—grab people's attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads?So, we set up a series of experiments to find out. For Facebook ads, we used two types of images: one set featured static visuals, like an empty lounge or a stationary object. The other set used visuals with implied movement, such as kids running through the lounge. We wanted to see which images would make people stop scrolling and click.But we didn't stop there. We extended the test to Google Ads and landing pages. Some pages featured static images, while others used animations or visuals suggesting movement. Half the visitors saw one version; half saw the other. The question was simple: does adding motion—or the impression of motion—get more people to leave their details and inquire about a mortgage?We even asked a few people to compare pairs of images and tell us which one grabbed their attention first. From an empty lounge to kids running, from a plain football to one with a shadow, we wanted to understand what drew their eyes.

We pose the following question to all our guests on our podcast: "So we're going to pretend that you've moved to the North of Scotland, you've got a laptop and a mobile phone with internet connection." What would you do to start your mortgage business? It's a great way to find out how successful mortgage advisers would generate leads if they were to start all over again Here's Thomas's answer.

We pose the following question to all our guests on our podcast: "So we're going to pretend that you've moved to the North of Scotland, you've got a laptop and a mobile phone with internet connection." What would you do to start your mortgage business? It's a great way to find out how successful mortgage advisers would generate leads if they were to start all over again Here's Nicola's answer.

YOUR MORTGAGE LENDING BUSINESS STARTS HEREUnlimited Free Mortgage Leads Powered by Proprietary Mortgage CRM/POS/LOS Software & AIView the video at https://youtu.be/LVe3MxIxrdE Join The Mortgage Calculator now at https://themortgagecalculator.com/joinWhat makes working with The Mortgage Calculator different?We are a Non-Delegated Correspondent lender with the proprietary mortgage technology tools to empower loan officers to scale their business exponentially, instantly!Whether company leads or self-generated leads, we believe that every Loan Officer needs a full pipeline to succeed. We empower all our Loan Officers to fill their pipeline daily with new company leads, or use our lead generating CRM to create their own leads!The Mortgage Calculator Business ModelNon Delegated Correspondent with 130+ Lenders & Investors!Brokered and Correspondent Loans for our Borrowers!Over 5,000 Loan Programs as a Correspondent Lender with 32 Correspondent InvestorsAlways Best Rates/Pricing - Correspondent Always Beats Broker Pricing!Over 105 Wholesale Lenders For Specialty LoansEvery Loan Program Available! (VA, USDA, FHA, Fannie Mae, Freddie Mac, CDFI, Non-QM, Commercial, DSCR, Mixed Use, SBA and Thousands More!)The Mortgage Calculator Lending TechnologyFully Integrated Cloud Website with AI, POS, CRM & LOSProprietary Software Built for Us, by Us!One Login for LOs - One Login for CustomersCALVIN AI TechnologyProspects Instantly Flow from Name/Email/Phone to Live Rates to Complete 1003 to Credit & Liabilities all Set in Custom Encompass Based Platform50+ API Integrations with Encompass, Optimal Blue, CIC Credit, Meridian Link, Accountchek, Appraisal Works, Google AI, VOIP Phone, Email, SMS, MMS, DNC, Google Maps, Zoho, SignRequest, Zillow, Public Tax Data, DU/DO, LP, ZapierCatch all the episodes of the Loan Officer Training Podcast at https://themortgagecalculator.com/Page/Loan-Officer-Training-Series-Podcast Catch all the episodes of the Loan Officer Training Podcast at https://themortgagecalculator.com/Page/Loan-Officer-Training-Series-PodcastLoan Officers for Unlimited Free Non-QM Leads & Trainings Join The Mortgage Calculator at https://themortgagecalculator.com/joinThe Mortgage Calculator is a licensed Mortgage Lender (NMLS #2377459) that specializes in using technology to enable borrowers to access Conventional, FHA, VA, and USDA Programs, as well as over 5,000 Non-QM mortgage loan programs using alternative income documentation! Using The Mortgage Calculator proprietary technology, borrowers can instantly price and quote thousands of mortgage loan programs in just a few clicks. The Mortgage Calculator technology also enables borrowers to instantly complete a full loan application and upload documents to our AI powered software to get qualified in just minutes! Our team of over 350 licensed Mortgage Loan Originators can assist our customers with Conventional, FHA, VA and USDA mortgages as well as access...

How do you find more people to send you business? What's the best way to make these introductions? How do you get over the fear of recording videos in public? Also, what have apple trees got to do with your business? All of these are answered in incredible detail by Mark, the founder of Move- a coaching and networking business that helps other businesses grow.

Paige has had a life-long history in the real estate industry, growing up with her mother owning a real estate company, working numerous jobs around many different facets of mortgage, housing, and real estate, all until she landed back into becoming a mortgage broker in 2018.

In this crossover episode of The Loan Officer Wealth Podcast, we are joined once again by Carl White from Mortgage Marketing Animals. Initially recorded on Carl's podcast, Loan Officer Freedom, this episode covers an incredible amount of valuable information about artificial intelligence in the mortgage industry.

Between fallout from Silicon Valley Bank's collapse, the latest Fed announcement, and more news of stubborn inflation, there's plenty of economic drama continuing to unfold. The question on every lender's mind is: Has the market finally bottomed out? In our new Clear to Close episode, the Maxwell team is back to discuss the industry's biggest happenings and forecasts for the remainder of 2023, including how hosts Alan, Bryan, and AI think loan volume may trend if rates stay near 7%.

On this episode of Broker to Broker, host JP Hussey is joined by Broker Owner of Pinnacle Mortgage Corp, Kurt Strandson. Kurt has a wealth of experience, insight, and influence. As the former president and chairman of the Mortgage Bankers and Brokers Association, with experience lobbying for broker and homeowner rights since the crash of 2008, Kurt brought his years of advocacy expertise and experience to his new role as the AIME Legislative State Captain of New Hampshire.  Kurt shares not just his knowledge of advocating for homebuyers and his fellow brokers, but also his knowledge of running and scaling a successful, growing brokerage. Kurt's strategy for organic lead generation by way of fostering relationships with his clients and community before, and especially after closing on homes, is his secret to evergreen referrals and leads.  “We focus on customer experience throughout the transaction. Not just throughout the transaction, but after the transaction. Many companies will focus on going out and entertaining some realtors asking for the next new loan. We spend a lot of time on a yearly basis, 7 to 8 events a year, where we invite our most recent clients to events after they closed, and we're formulating relationships with them. We're inviting their families or kids. We do stuff in the local community and we're building those relationships so they know that we care. It's not ‘Oh, your loan is closed, we're not going to see it for a long time'. Your first loan is done, and that's how you build those lasting referral relationships. You're providing a level of service. They come to us, with questions like, ‘Hey, I need a plumber,' or ‘Hey I need a solar guy,' or they're coming back asking for referrals. It keeps that dialog going. So it's not just a one-and-done transaction. And then that's how you build some loyal relationships. They rely on you. They rely on you for your knowledge, your professionalism, your experience, and you're able to provide that for more than just on a one transaction deal.”  Key Points: 2:01 Starting Out As a Broker in New England 7:31 Broker Advocacy in Action 11:27 Advocacy Strategies — Local to National 13:37 Why Employees and Homebuyers Go Broker 18:38 Pinnacle's Structure and Growth Strategy 22:36 Lead Generation via Fostering Relationships This episode is sponsored by Change Wholesale

⚫️ FREE LEAD GEN CONTENT FOR MORTGAGE BROKERS SESSION

Mortgages For Millennials Author Alex Lavender is on the latest episode of The Loan Officer Wealth Podcast! This exciting conversation will dive deeper into his new book Mortgage For Millenials and making your content fit best with what your audience is looking for.   During this incredibly valuable conversation we discuss: -Alex explains why buying cold online leads is often a bad use of your time and resources and how hard they are to convert into actual revenue. -Alex dives deeper into informational marketing and how you should take advantage of this by tailoring your content to these specific questions people frequently ask. -Alex also explains the importance of committing a small chunk of time each day to doing something new and challenging.   #MortgageMarketing #mortgagepodcast #loanofficers #mortgageofficers #mortgageexpert #loanofficer #mortgage #loanofficermarketing #podcasting #mortgagebroker #wealthmanagement #theloanofficerpodcast #chrisjohnstone #database #coach #leadership #alexlavender #relationships #video #textmessages #referrals #mortgagesformillennials #alexlavender

In this video "The #1 Key To Convert In All SalesI'm talking about likability and building a relationship. The number 1 aspect of someone doing business with you is if they like you.  Before your product or service or anything else, it really falls on the feeling you give the client and the way they feel about you. This is part of a 1 hour speech called "Creating the Competitive Advantage" Sign up for the Academy for $99 a month for the full video, weekly coaching calls, and sales, leadership, and mindset virtual training academy! https://acezacademy.com/link here ^✅ Most Important Video for Sales People1. The Real Way To CLOSE Deals And Build Relationships In Saleshttps://youtu.be/_HDljd3Ad8E2. How Sales Can Change Your Life Toohttps://youtu.be/Amikb-0-kIA3. MILLION DOLLAR FOLLOW UP PROSPECTING STRATEGYhttps://youtu.be/3XookZ47XRc4. We don't misshttps://youtu.be/Kyd1Jx5KTL45. Are You Ready?https://youtu.be/gUJyd-XFnXU6. Handling Sales Objectionshttps://youtu.be/kzBUxWSk7eA7. Difference between a sales person and a sales leaderhttps://youtu.be/GPMuRjYjCpA✅ Book a FREE Personal Consultation Callhttps://calendly.com/acezacademy/15min?month=2022-11Check Out thisThe 10 Keys Of Sales: The Formula To Reach Your Top Sales Capabilitieshttps://www.amazon.com/dp/B09X4NNHFT?psc=1&smid=ATVPDKIKX0DER&ref_=chk_typ_imgToDpConnect on social media:https://linktr.ee/AcezAcademy

In this video "The TOP Follow Up and Prospecting Tools for all Sales People!"We talk about how a good hunter or camper goes out prepared and equipped with all their tools and resources. Well as a sales person you should be equipped with all your tools and resources. Things like:Pre made texts Pre made emailsPre made voicemailsIntroduction of the dayStory to share of the dayStrategy for the dayETC.In this video I also give you the formula for a great message:1. Ice Breaker2. Benefit3. Urgency4. CloseYou can use that in a email, voicemail, or a text for any type of sale. Get the full templates and scripts on ACEZ ACADEMY! As a matter of fact if you are reading this put discount code RKT and waive your upfront fee!✅ Most Important Video for Sales People1. The Real Way To CLOSE Deals And Build Relationships In Saleshttps://youtu.be/_HDljd3Ad8E2. How Sales Can Change Your Life Toohttps://youtu.be/Amikb-0-kIA3. MILLION DOLLAR FOLLOW UP PROSPECTING STRATEGYhttps://youtu.be/3XookZ47XRc4. We don't misshttps://youtu.be/Kyd1Jx5KTL45. Are You Ready?https://youtu.be/gUJyd-XFnXU6. Handling Sales Objectionshttps://youtu.be/kzBUxWSk7eA7. Difference between a sales person and a sales leaderhttps://youtu.be/GPMuRjYjCpA✅ Book a FREE Personal Consultation Callhttps://calendly.com/acezacademy/15min?month=2022-11Check Out thisThe 10 Keys Of Sales: The Formula To Reach Your Top Sales Capabilitieshttps://www.amazon.com/dp/B09X4NNHFT?psc=1&smid=ATVPDKIKX0DER&ref_=chk_typ_imgToDpConnect on social media:https://linktr.ee/AcezAcademyAll social medias at the bottom ^

In his episode of the Mortgage Marketing Podcast, Mortgage Marketing Coach Ash Borland looks at The Quality Of Mortgage Leads On TikTok. we are joined by the homebuyer Coach where he talks us through what he does to insure he gets good leads from his social media marketing  RECOMMENDED PLAYLISTS  ⚫️ 80+ Mortgage Marketing Tips

In this episode, you'll learn about the impact of having the most Google reviews in your local area.Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Hi, Thanks for watching our video about The Number One Thing You Should Be Doing With Your LeadsThe Goal:To be active all day long by prospecting to the fullest ability and leveraging all your resources. The why:A lot can change in someone's life and if everyone just calls 1 time then how will you build the competitive advantage? You have to call multiple times, voicemail with energy and creativity, text multiple times with creativity and energy, and do the same for the email.. Humans change every single day so if someone does not want to do something right now, it's our job and duty to find out why and speak to them when they're in the right mental state.If you want to make sure you leave no meat on the bone when prospecting, then prospect like a true hunter.. Land, air, and sea. Call, voicemail, text, email in the morning, then do a different message in the afternoon, and do a final message in the evening.. You will find that people respond back to you on the second and third times more than the first. Strategy:Get your team together or yourself if you're an individual and think of creating voicemail, text, email, that will get someone to respond to you. Then think of two more that are different for the afternoon and evening in case they don't respond to the first or second..Every lead needs to be called, texted, emailed and left with customized messaging that you makeFollow up leads and new leads should have different scriptingActivity:Create with your team creative voicemail, text, and email script for the day for 3 rounds - be creative, reach out to me if you need help. MorningAfternooneveningGet your lead assignment and load up a customized list to dial todayRecord your new voicemail for the morning, afternoon, and eveningHave your texts and email scripts for the morning, afternoon, and evening ready to go so you can copy paste them and work effectively. Schedule:Schedule in the morning - Execute on text, email, voicemail to your whole pipeline = new leads and old leadsLunch - Follow up with your pipeline and get lunchAfternoon - Call  leads again and execute on the voicemail, email, and  text round 2Evening- Call  leads again and execute on the voicemail, email, and  text round 3Leader does activity checks so we make sure this gets done and confirms execution in the morning, afternoon, and eveningThe result….If you or your team runs this exercise fully you will get double the responses you typically get on average which will lead to more sales and more results. The whole point is to get more action going throughout your day. JOIN OUR ACADEMY AND WE MAKE THE PLAYS FOR YOU!acezacademy.comWe have an online virtual training academy for sales, leadership, mindset with weekly coaching and mentoring available. #leadbuy #sales #prospect Check out our other videos and make sure you sign up to our community on our linktree! https://linktr.ee/AcezAcademyAll social medias at the bottom ^Support the show

Here at The Lead Engine, we see a lot of data on a daily basis. The majority of that data and probably the most important is analysing the website visits that make and enquiry vs those that don't. With millions of pounds spent over a 20-year period, you start to build an excellent picture of what works and what doesn't. There are some key things that someone who wants financial advice wants to experience when looking for the right adviser (see ep 194). It's very unlikely that you've got all these factors built into your website and it's highly likely the code, content and layout needs changing. In this episode we discuss these factors and why we always build a new website for every client we work with.

Andrew's passion has been Digital marketing & lead generation since 2004. He started out selling websites to Realtors over the phone & got pretty good at it, but quickly realized he was selling something he didn't believe in. 2 years later he co-founded my first company. He offered mortgage website templates, & it was there I discovered conversion rate optimization (CRO). We weren't doing CRO, & my then-partner had no interest in it. That inspired him to start leadPops. In 2011, he co-founded leadPops.com. Our mission is to help clients convert web traffic into exclusive leads/customers. Website: www.leadpops.com

This podcast is owned and produced by The Lead Engine which manages Lead generation for financial services for several clients as well as offers DIY services and tools.

It's been a year since our last Google Ads FAQs episode so we've done a little update for you. We're often asked how much you need to spend on ads, what you need and how it works. Tom Maplethorpe and Alex Curtis discuss everything about Google Ads for financial services.

In this episode, you'll hear whether people actually read content on websites, because financial services is boring right? You'll hear about the different types of searches like informational, transactional and commercial searches. We also discuss what type of content works with each type of search. Much less complicated than it sounds!

Reels are short videos, normally around a minute and some brokers are getting millions of views and hundreds of leads. Ash Borland joins us to discuss whether this is an easy-to-do sustainable source of leads or whether is it harder than it looks.

Alain Desmier set up Contact State to help clean up the lead buying industry using innovative tech. Contact State helps companies buy confidently and profitably from Europe's best and most trusted lead generation firms. We catch up on what's changed since we last heard from Alain (ep35) three years ago! We discuss what the imminent "Consumer Duty" means for advertisers in Financial Services and why we all agree that this is actually a good thing!

During this powerful episode, you get to learn:  Generate 3 to 5 Quality Mortgage Appointments PER DAY That Close Regardless of Market Conditions. Build a solid system that works for you and lets you focus on money-making activities. See the result yourself and know what are the important & critical statistics that can change a lot in your mortgage business. And More!  Book a free one-on-one strategy call: https://www.cigrowthcall.com/

Valerie is addicted to learning and consuming knowledge. She is a digital marketing strategist, speaker, author, and trainer who helps busy experts share their brand message and expertise with the world with the power of authority-building content. She helps them position them as the leaders in the field with the power of digital marketing, social media, and strategic content. She also teaches others how to do the same to with smart systems for strategic marketing success. Valerie has built a successful digital agency from the ground up and has seen digital trends evolve literally in front of her eyes. Valerie is passionate about providing real tools and strategies that provide real results in marketing. In this episode Valerie shares her advice for marketing your business if budgets are tight and we deep dive into topics like launching a new website or something like a new podcast or new Facebook page.

During this powerful episode, you get to learn: How should mortgage professionals and business approach TikTok. Content creation and framework that converts. Insight on TikTok ads, what type of targeting options does TikTok offer. Interviewing your customers about their experience and converting them into content. And More… Dennis Yu's best selling book on Amazon - The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Make sure you subscribe as we have an incredible lineup of future guests coming for you!  P.S - Do you want a minimum of 3 quality sales appointments per day? That's the minimum result that we are seeing from our Concierge agents that are calling qualified realtors and past clients right now! Book a one on one strategy call to learn how we can fill your calendar with quality appointments automatically!  Click Here To Book: https://msgsndr.com/widget/appointment/connection-inc/bmc-strategy-60min #MortgageMarketing #MortgageOfficers #LoanOfficers #MortgageTips 

Some of the best leads are the people who call you directly. It sounds obvious but if you miss that call then that opportunity has gone. No matter the size of the business it's normally rare that someone is free to answer straight away. This is why so many advisers use a call answering service like MiPa which also helps out with admin too. Emma and her team work with quite a few broker firms answering their calls, booking appointments and with the admin side too. She's also a brilliant marketer too so you'll pick up a few content marketing tips while you listen as well.

If you need a shot of adrenaline then this chat is it! Alex came away feeling very motivated after this chat and got loads of work done that afternoon! Julia Smith is a regional business consultant for the Openwork Partnership and works with a lot of successful firms in the network. We discuss why Openwork is a great network and what she sees all the great firms doing day in, day out. You'll get to know her a bit better with all the usual superhero questions too!

This episode of the mortgage marketing podcast I am breaking down to 6 testimonial styles that you can use to generate more leads for your business and more mortgage enquiries!Each one of these is a valuable content marketing asset that you can use to increase your authority in your chosen niche.Testimonial styles includeQuote testimonials Peer testimonials Socia Medial testimonials Video testimonials Interview testimonials Influencer testimonials Listen To The Mortgage Marketing Podcast on all podcast Platforms Apple https://podcasts.apple.com/us/podcast/mortgage-marketing-helping-mortgage-brokers-increase/id1583101477?uo=4 Spotify https://open.spotify.com/show/53IHCRspG5OordnILIdzoqGoogle https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82N2QwZmM5OC9wb2RjYXN0L3JzcwAbout The Host Ash Borland is a Content Marketing Consultant & Podcasting Expert with a background in Mortgage Brokering. He got into content marketing by creating videos to generate leads for his own mortgage firm back in 2017. Over time he had more leads than he could deal with but also carved out a name for himself within the mortgage broker world as someone who knew how to make content marketing WORK! Fast forward to now and he has worked with 100s of clients, helping them with their content marketing, personal branding, and repurposing strategies which have generated multiple 6 figures in extra revenue.In his own content success, he is a top 20 UK Marketing Podcaster, Top 2.5% of all podcasts globally and his social media content has generated millions of views and downloads across multiple channels.Work with Ash on your Marketing and BrandingIf YOU are a Mortgage Broker looking to LEVEL UP your impact online through content marketing and personal branding then why not work with Ash www.ashborland.com/mortgage If YOU are a Mortgage Broker looking to LEVEL UP your impact and income then why not let me help you???https://calendly.com/ashborland/discoverycall

Should you be thinking about Pay Per Click advertising before you launch your new website? If so what exactly do you need to consider? Tom Maplethorpe joins Alex Curtis to discuss exactly this.

When you understand what's great about your favourite lead source you can then start to replicate the quality. In this episode, we uncover your favourite lead source and deconstruct what's great about the enquiries. We then use this to work out how we should market our business. It's the ultimate introduction to online lead generation.

Confused by all the marketing acronyms and jargon? Alex goes through some of the terms you may need to know if you're working with an agency, freelancer or doing things yourself.

Broker/Owner of Destiny Mortgage Lending, Melanie Walburg, turns to unique sources for mortgage lead generation. “Grow and thrive, think outside the box,” she advises. During the past two years, she has originated over $60 million in mortgage loans in the state of Georgia by connecting with CPAs, divorce attorneys, and clients who have purchased or refinanced a home. “It's all about the units. Every loan is a potential referral connection for other clients,” she says. Don't be afraid to offer help to others in the Brokers Are Better, VIP, and Women's Mortgage Network Facebook groups. As a result of helping other brokers, Melanie has been able to gain referrals. Melanie is a seasoned mortgage professional with over twenty years of experience. Originally hired as a receptionist for a construction finance company in 1995, she was soon promoted to an executive position. Following, she became a loan officer, then she started her brokerage in 2005. After surviving the 2008 crash, she kept her advice of working hard, maintaining good ethics and morals, and pivoting into the future. “You have to prepare for the lean times,” she advises.  Keeping honest communication is always important, but during this year's rising interest rates, it is even more crucial. Keep the listing agent informed of any updates, including when the appraisal is completed and the disclosures are available. Only ask for what the underwriter will ask for - don't overburden the borrower with paperwork. “It's all about the experience, for both the borrower and the real estate agent.” Notes: 1:30: Intro6:00: On Becoming a Mortgage Broker7:00: A Recipe for Longevity12:20: How to Generate Leads Organically for Mortgage Brokers20:00: Honest, Open Communication26:00: BRAWL Spectrum Test29:00: Gaining Referral Sources from the Community36:50: Recommended Tech Stack and Mortgage Processes This episode is sponsored by leadPops.

From humble beginnings, in 2008 Jon Stones has grown Mortgage 1st as a one-man band into an incredibly successful mortgage brokerage with over 40 staff. Part of the Stonebridge network Jon was a prolific adviser but now along with his wife and the rest of the senior management team work on the business strategy and growth. Jon shares some great advice on why and how you can do the same and you'll hear the usual super hero questions too!

Having seen how Anish had dealt with some repulsive trolls we knew he definitely deserved the title of a business superhero! He's a consistent video content creator and has just started building up his team. Here his story today!

Andrew Taylor teams up with fellow Integrity Marketing Partner Zac Twardowski for episode 3 of an 8 episode bonus series discussing how to work new mortgage leads.If you have any questions about leads, make sure you watch every episode!

Marcus Nanson helps firms recruit new advisers, but he's been sharing loads of advice on Linkedin about how to make your firm be an attractive proposition too. We wanted to find out more about him, his company and recruitment best practices.