Podcasts about cost per click

I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Say hi to Kwadwo on InstagramTake Control Of Your Ad Results Without The Monthly Retainer FeeClick here to get 28 days of one-on-one FB Ads training from me with unlimited support.So you can successfully run ads campaigns with lower lead costs and higher revenue. Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.

In dieser Folge geht es um einen Hack, mit dem du 20% geringere Klick-Kosten bei Google Ads haben wirst. Funktioniert 100%. Viel Spaß! Dein Berend __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/bewertungen ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins ► Newsletter: https://www.berend-heins.de/newsletter Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in  website performance. 

There's an opportunity here that nearly everyone should be aware of for 2024.  Here is how I'm using Instagram ads for my own business (alongside how I'm using it with some of my business mentees and business coaching clients). For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/ How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/ How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

In this episode, experience John and Jack's journey as they explore two unique business opportunities in the home services sector: chimney sweeping and generator service and installation. They also share some key factors like cost per click, labor acquisition, and overall business viability. Additionally, they discuss the challenges they've faced dealing with unexpected issues in their daily operations within the home services industry.Episode Hosts:John Wilson: @wilsoncompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers:Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here: https://tinyurl.com/oaopodcastContact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.com

This is a warning you can't afford to ignore.

Summary: In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.Description:Good morning to our dedicated listeners on this fine Monday! We're on the cusp of our milestone 100th episode, and I can hardly contain my excitement for what's in store tomorrow. But first, let's dive deep into today's topic: Cost Per Click, or CPC.Understanding CPC: There's a prevalent sentiment among Amazon sellers that CPCs are on a relentless upward trajectory. While this might be statistically accurate, the narrative often overlooks the real picture. It's not just about the value of the CPC but how the CPC relates as a percentage of your selling price.Inflation and Its Impact: A critical factor to consider is inflation, which inherently devalues money over time. With goods, shipping, and various other costs witnessing a rise, many sellers have adjusted their prices accordingly. A price increase means you can allocate a higher CPC, provided your conversion rate remains consistent.The Essence of CPC: Think about it – if the selling price of a product increases due to inflation or other market dynamics, a proportional rise in CPC is natural, especially if your conversion rate stays consistent. This correlation helps us understand that merely stating "CPCs are rising" isn't necessarily an alarming fact. Instead, it's an outcome of broader economic and marketplace dynamics.Digging Deeper: Let's not forget other contributing factors, like organic rankings, competitors' behavior, and your specific goals in terms of market share. The ratio between PPC sales and organic sales plays a significant role in determining your CPC. So, it's crucial to adopt a more nuanced perspective rather than jump to conclusions based on standalone numbers.To sum it up, the next time you come across the statement, "CPCs are too high," remember it's about understanding the entire ecosystem and not just isolated numbers. It's a combination of your product's price, market dynamics, and strategic objectives.Thank you for joining today. As always, stay curious, keep questioning, and remember to tune in tomorrow for our grand 100th episode. Until then, take care and have a productive start to your week!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

"In this must-listen episode, we dive into the world of advertising metrics crucial for hairstylists and salon owners. Whether you're new to Facebook and Instagram advertising or looking to optimize your existing campaigns, this episode is your go-to guide for meaningful metrics. We'll discuss everything from the basics like Click-Through Rate and Cost Per Click to deeper insights like Return on Ad Spend and Customer Lifetime Value. Learn how to make data-driven decisions that will enhance your ROI and elevate your business. Tune in for expert tips, case studies, and even some insider advice from industry professionals!"

In this week's Scale Your Sales podcast episode, my guest is Tetiana Gorbunova, the Head of Sales of Jooble, a top 10 global job search website used daily by millions of people in 67 countries. With over 11 years of experience, Tetiana has successfully transformed the Sales team and implemented cross-team processes. Leading sales in 67 countries, Tetiana is also a board member at Jooble. In this episode, Tetiana shares how the company navigated through unexpected adversities and maintained exceptional customer service, even during times of war. She discusses the importance of a focused approach, the role of customer success, and the significance of adapting to provide optimal support through technology. Despite facing the challenges of being headquartered in Kiev, Ukraine, amidst a turbulent environment, Tetiana and her team showcase remarkable resilience and determination. Welcome to Scale Your Sales podcasts, Tetiana Gorbunova.   Timestamps:   08:00 – How Adversity Transformed Our Team Culture - A Journey of Strength and Collaboration   11:20 – Simplifying Job Search: How Jooble Revolutionized the Job Aggregation Experience   17:10 – Cost Per Click and Cost Per Action models, how do they help customers?   19:40 – Once jobseekers are sent to the website, that is when optimization occurs   21:10 – We have to share information, not only about the market, but also of instruments.   24:00 – When you know the product and have great communication skills, you will have great sales.   27:00 – Efficiency of our performance reflects on how happy the customer is with the service.   https://www.instagram.com/tania.gorbunowa/  https://www.facebook.com/tania.gorbunowa https://www.linkedin.com/in/tetianagorbunova   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.     Book Janice to speak virtually at your next event https://janicebgordon.com      LinkedIn: https://www.linkedin.com/in/janice-b-gordon/    Twitter: https://twitter.com/JaniceBGordon     Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast     More on the blog https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon    Facebook: https://www.facebook.com/ScaleYourSal...

We're welcoming Vi Wickam back this week, this time to talk all about Google Ads.How do they work? Where should you be showing up? A little secret… The first 3 results in each section of a google search result is a paid ad. You are not going to get those spots if someone else is willing to pay and you aren't. Vi breaks down the landing page of a search results into types of ads: Standard Text Ads (these are your text based ads, strongly related to key words) and Display Ads (these are visual ads including images, gifs, and youtube videos).Are you a local brick and mortar or a nationwide e-commerce retailer? How you market online matters. For these two differing structures  your keywords and target audience will be a lot different. Google values three factors when it comes to pushing your ads: Direction (where in the world are you?), Reviews (get those happy customers to leave raving reviews), and Key words (how dialed in are you in what your customers are searching for?).And look if this is all starting to sound complicated or hard to understand. You don't have to do it alone. Vi shares some red flags to look out for so you can hire a strong and trustworthy ad company. [TIP #1 OWN ALL YOUR OWN ASSETS].If you're ready to get started and want to  get control of your assets, be sure to visit Vi Wickam for a digital audit. Don't miss out on the rest of those red flags and more and listen to the full episode. I'm Rooting for Your Success.What's Inside:What types of Google Ads are there and where are you showing up?Red Flags for hiring ad companies.Converting web traffic to foot traffic for brick and mortar retailers.Why reviews are SO important?The three factors in Google Ads.How to get started with online ads.The real problem with Amazon. What should your ad budget be?Mentioned In This Episode:Vi WickamCover Your Assets - Vi WickamLeveraging Yelp with Emily Washcovick the Yelp Small Business Expert - Crystal MediaGet Listed Now - Crystal MediaSocial Media Hooks and Hacks - Crystal MediaEVOLVE 2024 in Denver, CO - Crystal MediaCrystal Media InsidersCrystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

Thu, 20 Jul 2023 06:40:00 +0000 https://omt-magazin.podigee.io/9373-neue-episode 24fc4a5fccb677764b36c38ca3ac5c43 André Hehmannℹ️ Klaus Giller beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz 9373 full no

In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers.We cover:1. Tracking and Attribution2. Understanding Customer Psychology3. Tools and Platforms4. Creative Content5. Engaging with Online Communities6. Testing and Optimization7. SEO and Organic TrafficTimestamps01:35 - From video production to founding Suna.05:12 - Learn ads before hiring. Find customers on search platforms. Performance Max and Advantage Plus need data. Start with unpaid methods.08:53 - Essential Google Analytics, Tag Manager, Facebook Pixel setups.13:59 - Tracking customer behavior with various tools.16:56 - Understand customer psychology beyond price. Uncover barriers to purchasing.21:26 - YouTube for retargeting, Performance Max for Google.24:45 - Testing crucial for effective strategies.28:53 - Rank for buyer intent, blogs for expertise. SEO drives organic traffic.31:35 - Performance Max: untapped opportunity, perpetual creative engine. Image creative highly effective, ad fatigue.33:50 - Fresh and engaging ads, images convey more. Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jordan West - upGrowth CommerceRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Steigender CPC? Keine Panik! In dieser Folge erklären dir Florian und Mareike, wie du dem Cost per Click die Stirn bieten kannst. Erfahre, wie er sich in den letzten fünf Jahren entwickelt hat und warum er gestiegen ist. Die Vitamin-A-Hosts teilen ihre besten Strategien, um auf die wachsenden Klickkosten gekonnt zu reagieren mit dir und erklären, warum ein steigender Cost per Click nicht unbedingt schlecht sein muss.Alle Themen der Episode im Überblick: Intro (00:00 - 02:53) Amazon News der Woche (06:59)So hat sich der CPC in den letzten 5 Jahren entwickelt (10:27)Warum ist der Cost per Click so gestiegen? (14:47)Mit diesen Strategien kannst du auf die steigenden Klickkosten reagieren (18:24)Darum ist ein steigender CPC nicht immer schlecht (33:35)Du bist dran: Die Hörerfrage (36:20)Zusammenfassung und Fazit (39:53)Links & Ressourcen:Live Webinar: Budgetlimits und Strategien für mehr UmsatzWie viel darf ein Klick kosten?Der Ultimative Amazon PPC Expert Guide Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: vitamin-a@adference.com

If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around!  This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund.   In fact, I didn't just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily Mail, Pedestrian and Broadsheet publishing headlines about your next product launch.  As you will hear in this podcast, he is incredibly passionate about building and fostering growth and impact for both brands and publishers.   Prior to Linkby, he held various sales leadership roles at Australia's biggest publishing brands including Nine Entertainment Co and Pedestrian Group.  We cover the nuts of performance media, why publishers love it and how brands are using this to weaponise their content.  And if you love this episode and want to learn more, check out the Product PR masterclass in the DIY PR Hub that features not just the brief writing module with Linkby, but also a series of theory explainers about the various approaches you can take to secure media coverage for your products, but also interviews with ARE Media's Jayde Malifa - Jayde looks after the digital footprint for the likes of Gourmet Traveller, Country Style, New Idea, Who and Australian Women's Weekly Food.  If you're a product-based business and you're ready to put your foot to the floor can I recommend saving all of your pennies (more than a few!) and dipping your toe into the world of performance content with the likes of Linkby.    Find Adrian online Adrian Fagerlund adrian@linkby.com https://www.linkedin.com/in/adrianfagerlund/  https://linkby.com/  Mention the Hack Your Own PR podcast when you sign up to access Creative Services free of charge   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr   Links to products mentioned  ChatGPT Cheat Sheet: https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet  DIY PR Hub waitlist: https://www.odetteandco.com.au/diy-pr-hub-waitlist 

Alex, Tom and Tessa are back, this time to chat all about lead quality. Warning: Analogies used from the get go, possible craving of chocolate may occur. Talking points:- What does lead quality mean?- What have we seen that can affect lead quality?- How do you increase lead quality?- How do people calculate success?- Finding the right ‘5%'Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about how improving your quality score can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris discuss how changing your bidding strategy can help lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris how broadening your targeting can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about lowering your bids will lower your cost per conversion.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss cost per conversion being defined by the cost per click and conversion rate.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click. (16:05) Lower your bids(25:35) Broaden your targeting(33:05) Try a different bidding strategy(38:56) Improve your Quality ScoreWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you'll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that will never change. (5:51) Introduction to the topic(8:15) Starting simple is the best way to launch Google Ads(9:56) Clicks and conversions come from the top ad positions(17:50) Lifetime value is the gold standard of Google Ads knowledge(23:45) The “black box” is real and growing(30:43) Cost per conversion is defined by cost per click and conversion rate(35:20) You can't control how much you personally see your ad(38:22) Search terms will always matter(40:33) Ad copy and assets are the only chance you have to communicate with the search user(43:16) The answer is always “let's run an experiment”We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

 Discover how measuring your marketing results leads to better business growth, profit, and reach Understand why following a bunch of trends is a big mistake for your marketing Find out why cheap data and clicks will never guarantee you a rich outcome and revenue Resources/Links: Want more FREE tips on how to authentically grow out your business? Click here: PPCpitbulls.com Summary Have you been investing on cheap data that you just end up not getting the results you want? Do you want to maximize your marketing by learning how to measure your marketing results? Marketing isn't all about investing in different ads and strategies, it's also about gathering the data and understanding it– which platform gets you the most views, what time is the best time to post, and so on. Andy Janaitis is the founder and owner of PPC Pitbulls, a digital marketing agency focused on driving measurable results online. Find out how Andy stopped following trends and started adding value into your brand through the perfect marketing strategy and measuring your marketing results. Check out these episode highlights: 01:21 – Andy's ideal client: My company, we're PPC Pitbulls, we work primarily with E-commerce brands that are looking to grow more sales online. 02:08 – The problem he helps solve: The problem really is that gap. Once somebody gets the page, oftentimes, people think about all these tips and tricks and you know, Google ads, Facebook ads, Instagram, using influencers, all these different nice ways to get people to the page, which is really important, and really something we should be thinking about. 03:15 – The symptoms of the problem: The number one sign we see, you know, get somebody in, we're talking to them. And the first thing I ask is, “hey, what's your cost per acquisition?” Or “If you're selling a product, what's your return on ad spend?” 04:25 – Clients' common mistakes before consulting Andy: The first and foremost, first thing we see is people running paid traffic. This is running Google ads, Facebook ads, anything like that without tracking conversions. So, one, tracking what's happening and two, sending that data back to whether it be Google or Facebook 06:17 – Andy's Valuable Free Action (VFA): The number one thing, if you don't have it already, get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening. 06:51 – Andy's Valuable Free Resource (VFR): Want more FREE tips on how to authentically grow out your business? Click here: PPCpitbulls.com 07:27 – Q: Do I need to upgrade to GA 4? A: Yes. You do need to get it updated. Universal Analytics, the older version, will be retired on July 23, so that's not going to work anymore. Tweetable Takeaways from this Episode: “Get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening.” -Andy JanaitisClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland joined today by Andy Janaitis. Andy, good day. Sir, a very warm welcome. Where are you hanging out? Andy Janaitis 00:21 I'm in Ellicott City. It's a suburb just outside of Baltimore, Maryland. Tom Poland 00:26 Baltimore. Alright, so what's the big sports team there that everyone supports? Andy Janaitis 00:31 We've got the Ravens and the Orioles. The Ravens are football and Orioles are baseball. Myself, I'm from the Northeast originally, though, so I've got other teams. I have kind of displaced fan syndrome down here. Tom Poland 00:42 Split loyalties. So, if the two teams are fighting each other, one of them's going to win. So that's a plus. Okay, folks. Andy is the founder and owner of PPC Pitbulls, a digital marketing agency focused on driving measurable results online. And, folks, that's often the thing that people miss. If you can't measure it, you can't manage it. And so, if you can't manage it, then you can't respond and change and get increasing revenue. So, the measurement is so critical. And that brings us to the subject of this interview, which is, “How to Measure Your Marketing Results”. Andy, our seven minutes is going to start now, sir. Question number one, who's your ideal client? Andy Janaitis 01:21 Awesome. Yeah. So, our bread and butter, my company, we're PPC Pitbulls, we work primarily with E-commerce brands that are looking to grow more sales online. But through that work, as you mentioned, the biggest thing is making sure that we're tracking customer behavior once they hit the site. So, to that end, we also work with a number of companies that are either looking for sales, looking for lead gen, getting form fills, that type of thing. And then we also work in a white label capacity for agencies trying to help these people. So ultimately, anybody running digital marketing, and especially those who may be a little confused as to what their results are, and what's happening once they're getting people onto the page. Tom Poland 02:02 Okay, thank you for that. We've got six and a quarter minutes left. How would you define the problem that you solve for your clients? Andy Janaitis 02:08 So, the problem really is that gap. Once somebody gets the page, oftentimes, people think about all these tips and tricks and you know, Google ads, Facebook ads, Instagram, using influencers, all these different nice ways to get people to the page, which is really important, and really something we should be thinking about. But it's kind of all for naught. If you're sending people a page, and then you don't know what's happening there, there's no way to tell, is it really profitable? What's working? What are people doing once they get there? And are they filling out the form that you want them to fill out or buying the product you want them to buy? Tom Poland 02:40 So, would it be fair to say it's, you know, people throwing a lot of money, perhaps at ads and pay per click, but not really knowing what the buyer behavior is, if they get to the page, once they get to the page? Andy Janaitis 02:51 That's really the core issue, just kind of living in the dark, not knowing what is working? And ultimately, what's profitable. Tom Poland 02:58 You're getting visibility for that. Thank you for that. So, question three and we've got five minutes left, what would you say are the typical symptoms? Now, when I'm talking about symptoms here, this is of someone, before they become a client of yours, what's going on with their advertising or their business, that would kind of give them a heads up to go, “I should be speaking with Andy”? Andy Janaitis 03:15 Definitely. So, the number one sign we see, you know, get somebody in, we're talking to them. And the first thing I ask is, “hey, what's your cost per acquisition?” Or “If you're selling a product, what's your return on ad spend?” You know, “What's the revenue you're driving for every ad dollar?” And if somebody doesn't know the answer to that, that's the first red flag, the first symptom for me. So oftentimes, people will come and say, “Hey, you know, I see different numbers in Shopify, and HubSpot and Google Analytics, and I don't know what to trust. I don't know, you know, what's right. It's something mobile counting.” That's another one of the big symptoms. And then I think more broadly, we often hear people say, “Hey, I've run Facebook, or Instagram or Google ads in the past, and it just never really worked for me”, but they can't really articulate why that was, or how they knew it wasn't working for them, or really, what KPI would have indicated that it was working for them. So yeah, those are some of the main symptoms we're seeing. Tom Poland 04:09 Thank you for that. So, we've got people spending money on advertising. They're doing the right thing. They're getting out to the marketplace and not being passive. Four minutes left, what would you say are some of the major mistakes that people make with advertising before they find your solution? Andy Janaitis 04:25 Definitely. So, the first and foremost, first thing we see is people running paid traffic. This is running Google ads, Facebook ads, anything like that without tracking conversions. So, one, tracking what's happening and two, sending that data back to whether it be Google or Facebook. The issues there when you're, one, not be able to manage it, as you mentioned, not able to see, you know, what's working, and what's not, but then even bigger than that, all of these platforms run on automated bidding these days. So, if you're not feeding that data back in, you're not going to be getting any better and getting better results. Another common mistake is focusing on things like Cost Per Click, CPC or Click Through Rate, CTR, as opposed to cost per acquisition or ROAs that are, you know, really getting to the core of what you're trying to get done, and what you're trying to get towards. You might- Tom Poland 05:13 Some of the bottom line is, are we making money here? But if we're focusing on cost per click, it hasn't answered the whole question, I suppose. Is that right? Andy Janaitis 05:22 Exactly, you might be getting some really, really cheap data or really, really cheap traffic to your site. But if nobody's buying, then, hey, it's not helpful that you got a bunch of cheap clicks. Tom Poland 05:32 Well, what has been helpful, as you mentioned, buyer behavior. That was one thing I picked up. You mentioned, feeding the data back to the platforms. And now you've mentioned how important it is to find out whether this thing is working at a big picture level, not just a matter of the small picture level. Thank you for that. Anything else you want to add to the mistakes list without depressing people before we move on? Andy Janaitis 05:57 I think the other big thing, just following a bunch of trends jumping on, “Hey, I know I need to be running this channel” and running it but not really measuring results and understanding why you're doing it. Tom Poland 06:05 Chasing another squirrel. Thank you for that. Let's flip it! We've got two minutes left. Three questions to go. One valuable free action. What I'm after here, just a top tip, that's not going to solve the whole problem, but it might start something like- Andy Janaitis 06:17 The number one thing, if you don't have it already, get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening. It's going to give you pageviews, that type of thing. And if you do have that, use Tag Manager. It's another free Google tool that you can install and start tracking button clicks, form fills, that type of thing. Tom Poland 06:40 Google Analytics, thank you. Let's go to question six, a valuable free resource. Give people a URL where they can go to and find out more about what you do, and maybe pick up some free cool stuff as well. Andy Janaitis 06:51 Definitely. So, I drive everybody to the homepage, that's PPCpitbulls.com, and there you'll find a number of free resources. We actually have a digital marketing maturity roadmap. That's a quick guide that you can download and it will help you tell if you're running paid ads. And you can also book a free strategy session with me where we'll go over some of your needs and kind of figure out what your best next step is. Tom Poland 07:13 Great idea. So, folks, that's PPC, Pay Per Click, PPCpitbulls, as in the dog, plural, dot com, PPCpitbulls.com. Thank you for that, sir. 40 seconds left. Question seven, what's the one question I should have asked you but didn't? Andy Janaitis 07:27 So, one thing in this area that we're hearing a lot of, people are saying, “Hey, do I need to upgrade to GA 4?” So that's the newest version of Google Analytics. Maybe you've been running analytics for a while. Google's making a lot of noise about this new version. The answer is yes. You do need to get it updated. Universal Analytics, the older version, will be retired on July 23, so that's not going to work anymore. July 23 2023, I should say. So, year over year data won't be available come July 2023, if you're not installing it now. So that would be my big tip. Get that going! Tom Poland 07:59 So much value in that interview. Thank you, Andy. Folks, you want to listen to this one again, because there are some absolute gold nuggets in there! Andy Janaitis, thank you so much for your time. Andy Janaitis 08:08 Awesome. Thank you, Tom. Tom Poland 08:10 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

Neil Patel talks about why cost per click doesn't matter. This is part 2 of 2. Episode 730: [Part 2] Why Cost Per Click Doesn't Matter (And Why You Should WANT to Pay More) by Neil Patel Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. The original post can be found here: https://neilpatel.com/blog/cost-per-click-irrelevance/#:~:text=Cost%20per%20click%20does%2C%20in,you%20pay%20for%20each%20click.  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil Patel talks about why cost per click doesn't matter. This is part 2 of 2. Episode 730: [Part 2] Why Cost Per Click Doesn't Matter (And Why You Should WANT to Pay More) by Nir Eyal Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. The original post can be found here: https://neilpatel.com/blog/cost-per-click-irrelevance/#:~:text=Cost%20per%20click%20does%2C%20in,you%20pay%20for%20each%20click.  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil Patel talks about why cost per click doesn't matter. This is part 1 of 2. Episode 729: [Part 1] Why Cost Per Click Doesn't Matter (And Why You Should WANT to Pay More) by Nir Eyal Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. The original post can be found here: https://neilpatel.com/blog/cost-per-click-irrelevance/#:~:text=Cost%20per%20click%20does%2C%20in,you%20pay%20for%20each%20click.  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil Patel talks about why cost per click doesn't matter. This is part 1 of 2. Episode 729: [Part 1] Why Cost Per Click Doesn't Matter (And Why You Should WANT to Pay More) by Nir Eyal Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. The original post can be found here: https://neilpatel.com/blog/cost-per-click-irrelevance/#:~:text=Cost%20per%20click%20does%2C%20in,you%20pay%20for%20each%20click.  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

These small tweaks to your search keywords will help your ad budget go further.

Dan and Cannon do another MFL Q&A. Breaking news involving fenceless fences for cattle. Questions from Facebook are answered. Who is on the Mount Rushmore of the fence industry for you? What is the average Cost Per Click for Google and Facebook? What is a recommended software for inventory and invoicing? What is the first thing you would add to a shop or office?

Reels are getting an upgrade... Meet Zuckerberg's new second-in-command… Google announces a new automatic update for advertisers... Does Twitter's new algorithm give brands an advantage... And Amazon's new invitation-only ordering option...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — more infoMORE CONTENT: Email newsletter, expert interviews, and blog posts.HANG OUT: Join our Slack communityEnjoying the Show? Tweet about us • Rate and review • Send a voicemailFOLLOW US:The Show: LinkedIn • TikTok • FB Page • FB GroupTod: Twitter • LinkedIn • TikTok • TwitchDEALS:Jyll Saskin Gales — Inside Google Ads Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All CoursesOthers — AppSumo lifetime marketing deals • Riverside.FM podcast recording siteCREDITS:Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )Some links in these show notes may provide us with a commission.Privacy & Opt-Out: https://redcircle.com/privacy

In this audio session I have explained the difference between Cost Per click & cost per description. If you want to grow your business or want consultation to grow your business you can connect with me on LinkedIn @ : www.linkedin.com/in/digitalmohit95/

Simply put, CPC is the cost per click that any given ad receives. This crucial calculation applies to all sorts of ads, such as ones that appear on the results page of search engines, display ads, and ads that appear on social media too!

Whether you run a nonprofit or for-profit organization, paid search is going to be one of the main marketing ecosystem pillars you should consider to get "instant on" traffic sources to your offerings. That being said, running a successful paid search campaign requires some planning and know-how to make sure you get the most out of your investment. That's why we are joined today by Kurt Filla, Founder of FillaLife Media. Kurt LOVES data and it shows. We have a super fun conversation about Search Engine Marketing and Pay Per Click advertising for nonprofits and other purpose-focused enterprises as well. If you are looking to start a paid search campaign, this episode is a must-listen. From setting up your budgeting and goals to how to tweak your campaigns for maximum effect, this show has it all. Learn about landing page creation and optimization, how to tweak your calls-to-action to get your audience to DO what you are seeking, how re-targeting works, lookalike campaigns, and much, much more on this episode PACKED with great info. Action Ask: Look at your reporting data and make sure you have robust tracking set up to ensure you aren't wasting your time and money on your campaigns. Then test the waters and see what you can do for your organization through paid ads.

Advertising costs have been increasing on Amazon. Recent statistics have shown where Sponsored Products cost-per-click increased by 26%, Sponsored Brands increased by 21%, and Sponsored Display by 55%. There are many different factors contributing to the rise, and in today's episode, we dived into each of those factors. We also shared tips on how sellers can combat the increase in costs and remain competitive with Amazon advertising.

If your cost per click is high, you have a problem with your ads. But how can you solve it if you don't know where to look?In this episode, Jordan West talks about diagnosing and looking for problems in your poor-performing ads. Tune in to this short but packed episode, and let's start increasing that ROAS!KEY TAKEAWAYS FROM THIS EPISODEBefore Return of Ad Spend (ROAS), there are a lot of steps that lead up to a purchase. Once you learn the fundamentals, it doesn't matter what platform it is on.If the cost per click is incredibly high, you have an ad problem.The offer is not a discount. It is what problem your product is solving, and how your product can make someone's day better. Have an attention-grabbing headline.Your image is the most important part. It has to be high contrast and attention-grabbing.Make sure people go to the right landing page.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

If you're in marketing, business, an entrepreneur - you will know too well that the iOs14 update and the global pandemic have had repercussions on our industry! But Smart Marketer's Molly Pittman and John Grimshaw are here to help! Their team has just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours).    In this episode (Part 2), you will get a close look at two of the four most important metrics for paid traffic success: Cost Per Click and (the big one) Return On Ad Spend.    “It is not the end of the world as we know it. No, it's just a little bit more complicated, and that's why the best marketers will continue to get better. Those of us that are willing to invest in this that are willing to figure out workarounds - we will continue to win.” Molly Pittman.

Understanding how much each click costs in PPC marketing is a critical aspect of any company marketing scheme. Companies optimize their spending by setting their target CPA (cost per acquisition) or CPL (cost per lead) rates and then analyzing results to see if they need to increase or decrease their budgets for the next month. The cost per click (CPC) of an advertisement is one of the most basic metrics that measure how much a word, phrase, or even a display ad costs when it is clicked. There are multiple components to understand about cost per clicks so that you can effectively run your PPC marketing campaign and make best use of your money in order to get the most conversions for your business. Real-time monitoring of your campaign including the cost per click (CPC), average cost per click and conversion rate will tell you exactly how effective your PPC marketing is. Cost-per-click, or CPC, is simply the price you pay each time someone clicks on your ad. Cost-per-click is contextual in nature; it may be variable depending upon many different factors.  Click here to further understand cost per click: https://ppc.co/cost-per-click/  Connect with us:  https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/ 

When you're long enough in a business, you almost forget that there are people who know nothing about it. I get many questions about affiliate marketing, and sometimes I'm pretty surprised that people are not familiar with its basics. But then, I remember that “the expert at anything was once a beginner.”Thinking of beginners, I decided to explain what affiliate marketing is.I put together a simple deck on the basics, and this episode is the first part of it. I'm explaining what affiliate marketing is, who are the three key players in the business, and how affiliates get paid.So, tune in and start building a solid foundation for becoming a successful affiliate.Key Takeaways:- What is affiliate marketing? (01:40)- Advertiser - definition, concept, goals (03:54)- Affiliate - definition, concept, goals (05:04)- Consumer - definition, concept, goals (06:20)- What is the cost per click (CPC)? (07:54)- What is the cost per lead (CPL)? (09:54)- What is the cost per sale (CPS)? (13:11)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

In this episode I cover some recent updates with Transparency, Stores, Customer Engagement, Amazon Content Marketing and the Rising CPC. You can see the chart of the rising CPC here https://www.facebook.com/lhirschkorn/posts/10222503844637648. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ For inquiries on inventory financing for your Amazon/ecommerce business, or if you are looking to sell your Amazon business over $1mm in revenue, email Liran@IncrementumDigital.com Join the Amazon Sellers club on clubhouse! --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

Ready to market your products & services on Pinterest? Let's reach your target audience with Pinterest marketing!Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple Pinterest SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies and more! Ask your Q's here (members only):Pinfinite Marketing Membership ForumLet's work together:Pinterest Marketing Strategy SessionsPinterest Monthly Account Management

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal‍In this episode Xana Winans talks to us and gives us step by step instructions on how to lower our cost per click with our Google Ads. She tells us when an ad may be too expensive and not worth it, how to adjust the headlines, keywords, and URL to optimize the ad, how to switch the bidding and radius for the ad and more!‍You can reach out to Xana Winans here:Email: xana@goldenporportions.com‍Website: https://www.goldenproportions.com/Free Downloadable Resources: https://www.goldenproportions.com/dental-marketing-resources/‍‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:‍‍Email: michael@thedentalmarketer.site‍My Newsletter: https://thedentalmarketer.lpages.co/newsletter/Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156‍The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍p.s. The first link directing you to Golden Proportions Exclusive Deals, is an affiliate link, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with this company, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you achieve your goals.

On today's episode of the the Marketing Lyfe Podcast, I  am going to teach you how to cut your cost per click with Google Paid Ads. The main key that I have found with cutting your cost per click is by testing out different strategies. My main strategy that I have used for one of my campaigns is Impression Share. Here are some of the topics we are going to discuss today:How I Cut My Cost Per ClickTarget Impression ShareTry a Few Different Test Strategies

“If your target audience is experiencing ad fatigue, they aren’t going to be responding well to your ads.” @jadesai94 #DTCPOD“Ad fatigue can cause your conversions to go down and your costs to go up.” @jadesai94 #DTCPOD“AdEspresso reversed an image and saw a 10% decrease in CPC.” @jadesai94 #DTCPOD“Make sure that your ad campaigns are not creating an overwhelming experience if a customer is also receiving emails post-purchase.” @jadesai94 #DTCPOD“If you need to create new content, consider using a service like Trend that allows you to create content for $100 per piece of content.” @jadesai94 #DTCPODWe Speak About:[00:25] What is ad fatigue?[00:50] Effects of ad fatigue[01:20] Importance of ad frequency[02:25] Checking ad rotations[03:25] Refreshing your ad creative[05:10] Adjusting your targeting[05:40] When to not hit customers with ads[06:10] The best way to combat ad fatigueSeeing CPC rise on your ads? It might be because of ad fatigueIn this episode of the DTC POD, we’re discussing the effects of ad fatigue.Ad fatigue happens when your target audience has seen your ads one too many times and they stop responding as well to your ad placement.This can drive up your ad spend and reduce your conversions at the same time.In order to combat ad fatigue, you need to stay sharp on your ads. That means keeping watch of rising costs and lower conversions.When ad fatigue starts to happen, you want to start mixing up your ads and frequency to avoid wasting dollars.Stay tuned as we cover ways to combat ad fatigue, the most effective way to refresh your ads, and offer some tips and tricks to keep your ads fresh.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Facebook ad library: https://www.facebook.com/ads/library/Trend’s blog post on ad fatigue: https://trend.io/blog/ad-fatigue

Congratulations to the LinkedIn Ads Show contest winners! It's fortunate that this week's episode is all about creating the perfect ad, when we also get to reveal the 3 winning ads in our performance contest! We had so many incredible submissions, showing us examples on how to be rockstar marketers on LinkedIn.  Here were the winners (in no particular order because they're all rockstars) along with their high-performing ads and landing pages: Winner #1: Highest CTR and Lowest CPC Zoltan Kozma from CBRE Hungary CTR: 5.60% & CPC: €0.14 Why so Amazing? LinkedIn's average Click Through Rate for Sponsored Content is ~.4% and Cost Per Click is in the $8-12 range. That's why getting a CTR that was 14 times higher than average is excellent. With a CTR that is 14X the average, paying by CPM, Zoltan found himself paying a tiny fraction of what competitors would be paying. It's targeted to an audience who had already been really responsive on a past campaign, so he knew he was setting the company up for success. It's an organic company Page post that he boosted, so it had good social proof from the start, which helps. It also leads to an article on Forbes Hungary, which helps increase trust. Not only did he find that the article was getting tons of cheap traffic, but he also noticed ~35 new followers from the effort over a short period of time.  Well done Zoltan!   Winner #2: Highest Landing Page Conversion Rate Alex Panchuk from Reply.io Conversion Rate: 62.14% Why so Amazing? We call any offer on LinkedIn that gets over a 15% conversion rate a "Rockstar Offer." Alex ran this video creative(traditionally harder to get good performance from) to a cold audience, with an external landing page (think of how much higher the conversion rate would have been if it were a Lead Gen Form Ad), and on top of that, they required a Business Email, and it still got a 62% conversion rate! It pushed 65 unique downloads, plus a couple of view-through conversions for good measure. Obviously the high conversion rate has so much to do with the offer and the landing page, so check that out here: https://reply.io/cold-email-handbook/ Nice Work Alex!   WINNER #3: HIGHEST CONVERSION RATE Eric Southwell from SupremeOpti Conversion Rate: 65.40%   Why so Amazing? We would have guessed that the highest-converting winner would be through a LinkedIn Lead Gen Form ad (On average, they convert 10-50% better than landing pages) but this blew us away. This is a 65% conversion rate, on an ad and offer that has been running for 7 MONTHS now to a cold audience! Most ads on LinkedIn wear out their audience after ~1 month, but this ad/offer is like a fine wine and performance has actually continued to improve over time. UNHEARD OF! On top of the leads it generated, it also drove 9 CONVERSIONS, which is likely from viral signups that wouldn't have been served the Lead Gen Form. Eric, you slayed it!   Honorable Mention: Highest Conversion Rate Lindsay Beaulieu from Worcester Polytechnic Institute Conversion Rate 325%! When we saw Lindsay's submissions, we had to take a double-take. It's ultra-rare (I dare say, impossible) to get a conversion rate over 100%. When we looked into it, we found it was a Text Ad, and the vast majority of the conversions were view-through conversions. Ok, so you might say "LinkedIn wasn't responsible for those conversions since they were view-through," but this is a testament to me that Lindsay's team is targeting the right audience across multiple channels. The huge amount of view-through conversions on Text Ads (which show a ton of impressions) is proof that her other channels are targeting excellently and we see those reflected in LinkedIn's metrics. Thanks for teaching us Lindsay!   Show Resources Here were the resources we covered in the episode: DRIVE Sales: The 5 Secrets to Increase Your Sales by 400% by Woody Woodward   LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: We've created the formula for the perfect LinkedIn Ad. And of course, we're going to share it with you because we're not the type to hold back. This is the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So writing ads is an incredibly involved task, it doesn't seem overly difficult because you have some characters that you have to stay within. And then you kind of get to write or put whatever you want. But then, of course, you have to keep in mind who your audience is. And then what's interesting to them. And of course, you have to communicate what you have to offer them. But without asking too much, so they get overwhelmed, and you have to stay within the character limits. That's a lot to keep balanced. So today, I'm going to walk you through our ad creation process, and let you in on a little bit of the B2Linked secret sauce for how we create high performing ads. First of all, I'm sure many of you notice that this is our first episode in a couple months. And thank you to so many of you who emailed and messaged asking if I'm doing okay. That means a ton to me. So what originally happened is around the holiday of Thanksgiving here in the US, I ended up getting knee surgery. Right near the beginning of COVID, I ended up having a lot of knee pain after some hiking. And I love hiking, I do a lot of it. But that pain didn't go away for a long time. So I finally went to go see a doctor. We did everything we could and eventually we decided it had to be surgery. Without getting too graphic here. My meniscus, which is like the padding in between my knees, what takes all the impact as I'm running downhill, it was torn into places, my cartilage was messed up and needed to be kind of burred down. And my knee cap was too far over to one side, so they released it so it would go more in track. I expected this to be something very simple and I would be just back at work the next day. But boy, it it really sidelined me. For like a week I was on medication and laying down in bed just trying to get work done. So podcast had to go on hold. Plus, around that time we had the holidays, which present their own little bits of complication, as we have family all around and you know, four kids and all that. Plus, I worked on two giant audits for Fortune 500 companies. And as a company, we just moved into bigger offices, we just hired six new people, and now we're training them. And then something I think you might find really exciting. I'm in the process of working with LinkedIn Learning to update our LinkedIn Learning course that I talked about every episode. So with all of that going on, basically this is the first episode in a little while. Where we left off, there was a contest running for a LinkedIn Ads performance contest. And I'm so excited to announce the winners and tell you what they did that was so amazing, and how you can replicate it to get better performance for your own ads. I wanted to give a quick shout out to any of you who are listening from the Instazone site. We were recently featured on there so thanks so much for those of you who are joining us potentially for the first time here. So getting here into the contest, thank you to everyone who submitted. There were so many entries. We had some amazing entries and it took a lot of work by me and my team, but we did go through and select three winners. For those of you who aren't up to speed, in November, I announced a LinkedIn Ads performance contest. And I promised that the prize would be awesome and super unique, but I couldn't share with you what it was. Well, the time has come, I finally get to share with you what the prize is. Because LinkedIn doesn't have hourly reporting, we know that there are certain times of the day where performance is going to be better than others, but we can't prove it because there's no hourly reporting. Well, what we've figured out is we can go into an account, and we can have our team go in and take all of the performance every hour, and then just subtract it from the total. So we're getting only the performance during that hour. This is of course a lot of work. But we've put together a really cool dashboard, where you can look at it in your own time zone, you can see what times of day, and which days of the week perform better than others. So for you three winners, congratulations! You're about to get something that we've been really excited about internally. And it will give you insights like what time of day your audience wakes up, and when they go to lunch, and all of that good stuff. Okay, so how we selected the winners. It was a contest to see who could show us what gets the best click through rates, the lowest costs per click, and then the highest conversion rates, which of course leads to the lowest cost per conversion. We selected the winners by analyzing all of the top submissions, and then we reached out and actually verified, we got account access, we verified that all the metrics were what they looked like. We took into account the competitiveness of the geographies that were targeted, and the strategy being used. And then more than anything, I wanted to just highlight these amazing marketers and what they're doing so that you can learn from them and improve your own strategies. So without further ado, here are the three winners in no particular order. We have Alex Panchuk from Reply.io, who he happens to live in the Ukraine and I lived in the Ukraine for a couple years. So it's very near and dear to my heart, Alex, congratulations. Then we have Zoltan Kozma, from CBRE Hungary in Hungary. And then finally, we have Eric Southwell is the Chief Marketing Officer of Supreme Optimization and he's a total globetrotter. I love following everything he's doing. And I do have one honorable mention, I couldn't make this a fourth winner, but Lindsay Beaulieu, who's the Digital Marketing Specialist at Worcester Polytechnic Institute in Worcester, Massachusetts. She did something amazing that I think is really good for us to hear about. So we'll highlight a little bit of her strategy here, as well, all four of you, thank you for being loyal listeners. Thank you for just being rockstars and showing the rest of us marketers how to do what we do better. Alex PanchukSo starting with Alex Panchuk from Reply.io. His entry had a conversion rate of 62.14%, which is amazing. Candidly, the highest conversion rates that we've ever seen have been 59%. So he absolutely blew even my records away, which I'm ecstatic about. And of course, you'll be able to go down into the show notes and take a look at the ads themselves, like a screenshot, you can see the landing pages that were really high converting where applicable. So go and check these out and learn from them. Some things that Alex did really well, as well as some of the things that made this truly impressive. First, he required business emails, and we know that when you make it a little bit more difficult for people, then we see conversion rates come down. So this is an amazing conversion rate of 62%, when they're still requiring business email. Plus, there was an additional question in there. And this was right when square video on LinkedIn Ads came out and so very few did it. And I think that helped it stand out quite a bit. So Alex, congratulations, everyone, go check out his ad and his landing page, so you can learn more about it. 7:29 Zoltan Kozma And next, Zoltan Kozma. And I'm so sorry for anyone that I'm butchering your name, he won for having both the highest click through rate and because of that the lowest cost per click is click through rate was 5.6%. And his cost per click came out to 14 cents. What was so amazing about this is that it was created to look native. It goes to an external site and so there's there's nothing gated. This was pure value to create awareness. And it was an interview article. And one that actually started out as an organic post from the company page and then it was boosted once it had 122 likes and some comments. What Zoltan did to get this is he went and found an audience that he'd already targeted earlier who happened to be really responsive. He released this content that was really easy to consume, there wasn't any jargon. And it sure doesn't hurt that the page that it's going to was actually Forbes. And then with click through rates that were so high, you know, over 5%, my recommendation would be to use either auto bidding, or bid CPM really high to make sure you're always showing up in the top position. But this blew me away. It was a manual CPM bid, but it was bidding below the recommendation. Which generally produces pretty poor results, but in this case, it rocked. So in addition to getting really good ad performance, they also got 30 to 40 new followers. So that was a happy byproduct of these ads. It was created in the engagement objective. So I wanted to look in and see okay, you know, which were actual clicks on the article, and then which ones were engaging with the ad like, likes, comments, visiting the company page, following the company page, etc. And 3% click through rate was actual clicking through to the article, so that's amazing. And then the rest were followers and likes and comments, therefore helping it go out viral. Zoltan, nice work. I'm super excited for you. It was really impressive. Even though it was outside the US where it's quite a bit less competitive, this was still amazing, and I had to give it to you. 9:43 Eric Southwell Next is Eric Southwell from Supreme Optimization. Eric's team absolutely destroyed with a 65% conversion rate. So that's even higher than Reply.os', but what's even more impressive to me is that these ads have been running for six plus months, they still have a 65% conversion rate, even after six months of running the same offer. That was totally legit, I loved it. And as I looked over time, cost per lead has actually been going down over time. Now, this was 65% conversion rate on native lead gen forms, which makes sense. I totally thought the conversion rate winners would be using lead gen forms, but what I also liked is that not only did they have leads from the lead gen form, they also had conversions coming through so that was people who weren't even part of the target audience who were seeing the post and going and actually completing the form on the site. It averaged $5.18 cost per click. And they were not bidding the absolute minimum cost per click here. And the vast majority of that traffic, those conversions were coming from the US. Eric, super impressive. Congratulations, got to hand it to you. 10:58 Lindsay Beaulieu And then we had Lindsay Beaulieu, who is our honorable mention. Now, when she submitted, it was an over 100% conversion rate. And so I got really excited, like, what in the world would cause an over 100% conversion rate. When I dug into the account, I saw that it was a text ad. And I know that text ads get shown to a lot of people, a lot of times at high frequency. So immediately, I went to go look at the conversions. And the vast majority of conversions were coming through as view through conversions. And so for purposes of this contest, I wasn't counting view through conversions as being like real conversions here. But I wanted to use this as an example, because all of us could and should be using text ads to just very expensively cover your audience, your ideal target audience. So they're seeing your ads, they're seeing your brand. And then of course, when they're converting on other channels, we can see that yes, LinkedIn is contributing here. So Lindsay, nice work. Thanks so much for sharing such an awesome example with us. 12:04 Reviews HighlightsA quick highlight on reviews that we've gotten on the podcast. Lea Pica shares, "Where deep passion, expertise, and value divinely connect. AJ is one of the digital marketing industry's best love speakers for good reason. His massive knowledge base in a platform that is otherwise to disdain allows him to deliver insane value in a truly actionable way. Don't walk away from getting started with LinkedIn Ads without giving him a good listen." Lea, thank you so much for leaving that you are awesome. For those of you who don't know, Lea Pica is the host of the Present Beyond Measure podcast and she is absolutely amazing. If you want to learn anything about data storytelling, or data visualization, you have to check out what she does, and her show, of course. And then Dan Marzullo, from Marzullo Associates, he shared, "Highly recommended. If you're getting started with LinkedIn Ads, AJ is your guy." Dan, thanks so much. Dan is the founder of Podcast Bloggers, so he knows a thing or two about podcasts. So a huge thanks to you for being a listener of ours. And of course, everyone who's listening, I want to feature you. So definitely, wherever you're able to review, and I totally want to feature you. Okay, with that being said, let's hit it. 13:15 LinkedIn Users Are In a Hurry Some things that you definitely want to keep in mind about writing ad copy, and creating ads on LinkedIn is that in general, LinkedIn users are in a hurry. It means you've got to cut right to the chase, and front load everything with value. When I know that people are in a hurry, and I need to catch their attention in just a split second, I'm probably going to lead the ad was something like, Hey, did you know that x&y, or people like you are losing out. The really attention grabbing statements right at the beginning are the best thing to do. You don't want to lead with our brand name does such and such in the industry, that will just get ignored. Imagery And then of course, you have a visual component to your ads as well. Most of the time, we're using static ads. But of course, you can use video as well. The rules that you want to follow with imagery is realize that LinkedIn, when you look at the whole color palette, when someone's there, they see a lot of blues, grays and whites. And so if you ask a designer, what do you need in order to stand out from blues, grays and whites, they'll point you towards the color wheel, and they'll say, go and find whatever is opposite of blue on that color wheel. And of course, that takes us to orange. So one of the best tips I can give you is use lots of orange, reds, greens in your ads, because that will stand out from the rest of the fluff that's on LinkedIn. I also follow the billboard rule. Those of you who are Facebook, advertisers will probably know the 20% rule that I've heard isn't getting anyone punished anymore. But it used to be that on Facebook, you couldn't show an ad that had more than 20% I have the image as being text, and then for a long while, you could put it in the image, but then it would stunt the performance of your ads. LinkedIn has never had anything like the 20% rule, which is fantastic. We've always been able to put as much text in an image as we want. But we've also found that the more text in an image, the less likely people are to read it. It looks like a giant wall of text to them and so they're disincentivized, from even starting to read. So because of that, we follow the billboard rule. So don't try to sell with copy in your image. That's not the images job, the job of the image is just to be a thumb stopper, it's just to get them to stop scrolling, so that they'll read your ad copy. So the billboard rule for those of you who don't know, is use seven or fewer words, because that's all the time that you're going to get from someone as they pass by your billboard on the freeway is get a good six or seven words in. Video Video is a little bit different. So with video, depending on their connection speed, there's going to be just a split second, or maybe even several seconds while your video is starting to load. And that's really important time because that's time where people are scrolling past, and they may not get a chance to see what it is that you're showing. So with video, I like to make sure that within the first two seconds, there is some kind of action happening. So don't start with a black screen fading to your logo and waste several seconds, you'll lose your entire audience with that, you need to show them something that's exciting, interesting, and worth their time. And then also make sure that you put a thumbnail in there because the thumbnail is what's going to show up in the videos place while it's loading on their screen. So have a really cool visual, something that gets their attention. And then of course, LinkedIn video, it's the same as all the other social video, it's going to play autoplay, but muted. And so you need to make sure that you have subtitles on that video so that 80 plus percent of people who are going to watch it without sound can still get drawn in and follow along. I like to suggest keeping videos really short, like 15 to 25 seconds short. But of course, depending on your video creative, you could probably make a 10 minute long video work really well, just depending on how creative and how attention grabbing it is. 17:20 Alright, here's a quick sponsor break. And then we'll dive into some of the secret sauce, along with our formula on how you create the perfect ad. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If the performance of your LinkedIn Ads is important to you B2Linked is the agency you'll want to work with. We've spent over $135 million on LinkedIn Ads, and no one outperforms us on getting you the lowest cost per lead. We're official LinkedIn partners, and you deal only with LinkedIn experts from day one. So fill out the contact form on any page of B2Linked.com. to chat about your campaigns. We'd love to work with you. 18:03 DRIVE All right, let's jump into creating the perfect ad. What we've learned over time is that your motivation to convert or engage is incredibly important. It's one of the most important things there is. And so one of our secret sauces as an agency is writing compelling ad copy. And the reason that we're so good at this is because of the book and teachings by someone by the name of Woody Woodward. And his book is called Drive Sales Secrets. I've put links to the book and links to his website down below in the show notes. But the gist is that the entire population breaks down into five different kinds of motivations. And the first letter actually spells out the word drive. DRIVE. The D stands for director. And this is someone who cares about freedom and creativity. Then the R in DRIVE is a relator. Someone who cares about relationships. The I is for intellectual. This is someone who cares about systems and processes and blueprints. The V stands for validator, this is someone who cares about recognition and appreciation. And then finally, the E is for executive. And this is someone who cares about proof and crushing the competition and winning. So the concept in the way that we use this is that people have a natural inclination towards a certain type of motivation. And there are some professions where people have similar drives tend to aggregate. For instance, the majority of the CEOs of the Fortune 500 are executives. They are win at all costs, crush the competition. Proof is what wins. And then when you look at the accounting industry, the majority of accountants are intellectuals. They love systems processes. That's what convinces them. So if you know what's likely to drive your ideal persona, you can start to write really compelling ad copy that caters to them. I know this is very high level. This is hard to follow on a podcast. But I'll share just a brief example of how I might customize ad copy to each of these drives. 20:09 So if I were writing ads to directors, and let's say we're trying to sell some kind of software, remember that directors are those who are really excited by freedom and creativity, I might say something like, "This will help free up time to give you freedom." With relators, who again, are super interested in their relationships, I might say something like, "It will strengthen your relationship with your CFO to have this software" or to be on top of this processs. With intellectuals, those who are really interested in systems and processes and blueprints. I might say, "This software contains the complete blueprint on how to drive your goals." With validators, those who are really interested in recognition and appreciation and praise, I might say, "This software will make you the hero." And with executives, again, those are those who care about proof and crushing the competition, I might say, "This software will get you out in front of your competition, you'll be on the bleeding edge, check out these ratings and testimonials." In so many of our tests around different drives. What we do is we come up with a hypothesis of which drive or drives are likely found in this target audience and then we run some ad copy tests to see what the lift in click through rate looks like. And that gives us how effective this drive ad copy is. And this has been fantastic for us, so I highly recommend, go get Woody's book, find out what drive you are, and find out what drives you're trying to cater to. 21:39 Anatomy of the Perfect Ad So the next bit of secret sauce here, we have what we call the anatomy of the perfect ad. And we're going to use sponsored content as our example here, because it's the most common ad format. What we have in a sponsored content ad, we have an intro, it's the text that comes above the image or video. Then we have the headline, which is the text that goes below the image or the video. And then of course, we have the image or the video, we'll pretend this is a static image, and that you've already followed my rules from the previous section where the image has seven or fewer words, and relies a lot on the oranges, reds, greens, purples to help it stand out. So then we go to the most important part of this ad, which is the intro. In all of our testing, we have found that changes to the intro sway ad performance the most. More than image changes, more than headline changes. The intro is super valuable. We try to keep this under 135 characters because the shorter the better here. And we like to include two different pieces. The first thing that all of our sponsored content ads contain is why you should pay attention some kind of pain point or benefit. Remember, this is what we're using to get their attention. So if they're scrolling and you say, hey, do you have this pain point, they're likely to read on and say, ooh, does this person have a solution for me. That's going to make up the majority of that 135 characters. And then what comes after is the second piece that's required here is the call to action. So this is where we will include a succinct short call to action that strong. So it might be download our FREE eBook today, or join the webinar to learn how to do this yourself, something like that. So intros, keep them short. The two pieces you want are number one, why you should pay attention and number two, your call to action. Then we get down to the headlines and headlines we found to make the next most biggest difference. So if you're testing things, I would test intro first and then headline second. Try to keep your headline under about 55 characters if you can. And the two pieces that we like to include here are number one, and we do this in square brackets, which many of you may have already seen something like within square brackets. We tell them what to expect what the asset type is. So if I'm doing a webinar in square brackets at the beginning of the headline, I might say free webinar or free guide, something like that. And then the second piece you want to include here is actually the title of the asset. So I'm sure you and your marketing team worked really hard to come up with a great title for this asset. This is where you get to show it off. And as you're writing ad copy, and this applies to every network out there. But remember, you're not writing ad copy for yourself based off of the benefit that it brings you. You're writing to the benefit of someone else. So I keep in mind the acronym WIIFM, I call it everyone's favorite radio station. It stands for what's in it for me. As you're writing ad copy, make sure you are crystal clear about what's in it for the prospect. In order for them to want to see it, click on it, and then convert. All right here come the episode resources, so stick around. 25:08 ResourcesThank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. In the shownotes, you'll see the winners of the contest their ads, their landing pages, where applicable, definitely go and check those out and learn from them. I also have the links to Woody Woodward's book and the drivesalesbook.com website where you can learn more about the drive sales process. And if you're just getting started with LinkedIn Ads, or maybe you have a colleague who is let them know about the course, the LinkedIn Ads course on LinkedIn Learning. The link is right down below. And also, if you watch over the next couple months, you'll see that we're in the middle of updating that so there should be a new version of the course to get excited about so keep an eye on that. If you're not already subscribed, look at your podcast player right now and hit that subscribe button. We'd love to have you listening on future episodes. And please do rate and review the podcast. It really helps other LinkedIn Ads marketers find us and want to listen and share with us. If you have any tips, questions, or anything you'd love to see featured on the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week, cheering you on in your LinkedIn Ads initiatives.

Facebook Ads are provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few clicks of a button to launch your first campaign, it's not that simple to get the results you want.In this episode I explain some of the mistakes a lot of marketers including myself make, while running Ad campaigns on Facebook and what we can do to avoid these pitfalls and get the best ROI on our Ad spend.Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Carousel Ads are effective for most marketing campaigns and for a number of reasons. Compared to a single image Ad, Carousel Ads provide the flexibility of storytelling, providing much more information on the Ad, using different Call-To-Actions on the same Ad e.t.c.Not only that, Cost-per-Click is also lower which essentially saves your Ad budget e.t.c.Support the show by rating and subscribing on www.themarketingpodcast.live.Rodecaster ProAfter 130 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic. For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.Build your podcast website with Podpage in under 5 minutes.You can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

“The cost of acquiring a customer is higher than its ever been.” @JulianaJaxx #DTCPOD“Your current customers are much more likely to make another purchase from you and when they do, they often spend more money than the first time buyers.” @JulianaJaxx #DTCPOD“If your customer doesn't feel special, ultimately, he's not going to buy from you again” @JulianaJaxx #DTCPOD“By analyzing historical data, you can actually predict when people are ready to purchase again.” @JulianaJaxx #DTCPOD“Our research shows the biggest reason that customers leave stores is that they think the company doesn't care about them.” @JulianaJaxx #DTCPODWe Speak About:[01:00] About Juliana and Omniconvert[02:30] Why retention is just as important as acquisition[03:35] The two different ways to think about growth in eCommerce[06:35] How customer lifetime value (LTV) helps you track business growth[09:30] Calculating customer acquisition cost (CAC) correctly[11:20] How the LTV equation has changed over time[13:20] Other metrics brands should be following to track growth[17:20] How segmentation can help you increase purchase frequency[19:30] Predicting and driving repurchases for your brand[25:35] Predicting and solving for customers that won’t repurchase[30:20] Tools and strategies for better understanding your customer segmentsBrand growth is more than customer acquisition, it’s also retentionJuliana Jackson, Head of Product Marketing at Omniconvert, joins the POD to talk about eCommerce growth metrics and marketing to the right people at the right time.Omniconvert is a company that helps data-driven marketers around the world to understand, segment, convert, and retain more customers.Building a brand is much more than acquiring customers.Customer acquisition is important but without retention, your eCommerce brand can’t grow.That’s why you need to pay attention to metrics like customer lifetime value. Understanding how much your customers spend with you and how they feel about your brand are just as important.Today’s brand growth equation needs to account for more than just lifetime spend though. You also need to look at customer experience, net promoter scores, and customer support.Understanding customers on a deeper level can fuel eCommerce growthBrand growth isn’t just about the metrics. You need to understand what segments your customers fall into.You don’t need to build out crazy segments but you should consider grouping customers based on recency and frequency of purchase.Knowing how often and when customers purchase is a big piece of nurturing.By splitting up your customers, you can understand which customers are likely to continue to purchase from you and which are likely to churn.This helps you build a more predictable business model.Stay tuned as Juliana provides tips on what metrics you should look at, how to better predict repurchases, and how to delight your customers.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Omniconvert’s website: https://www.omniconvert.com/Connect with Juliana: https://www.linkedin.com/in/iulianajackson/

In this episode of Blueprint, Bobby shares how to ensure your conversion tracking is working, what to do about low quality scores in Google Ads, and why your cost per click in Google Ads is increasing.   Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode.   #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back.   For more digital marketing tips, be sure to visit our Tips & Insights Blog here: http://bit.ly/2wIYw7z   Want to make sure you stay ahead of your competitors? Sign up for our Digital Pulse newsletter here: http://bit.ly/37RiqtF Follow us on:   Instagram: http://bit.ly/2Q5RZwr LinkedIn: http://bit.ly/2E5RNXt Facebook: http://bit.ly/2P67dMB Twitter: http://bit.ly/2Q21SuU

How are customers to play your game if they don't know it even a thing?Today we'll go through different paid social ad's and how some may help. [1:00] EDM's[1:30] FB users [2:50] Using the End Goal in-mind[3:10] 82% 0-20% of marketing budget on email [3:50] CCP CCA CPA Modeling [4:50] Realivence & Engagement Scores [5:10] Seasonal Trends[5:55] Instagram Ads; advanced targeting [6:10] IG 2.5x more than others[7:10] Twitter & types of promotion [8:00] CPF: Cost Per Follower [8:00] Twitter Cost around $200,000 per day to be featured Was this helpful? I'm trying to get better at this podcasting thing. Let me know how I can improve and what you would like to hear about- Alex Mospanyukhttps://www.gamify.com/

Welkom allemaal bij een nieuwe podcast voor onze missie om de online automotive beter te maken. Vandaag in de podcast Rogier Smulders van AutoUncle, oftewel: Mister Gaspedaal wordt Auto-oom. Rogier, wil je de luisteraars meer vertellen over jezelf en over AutoUncle? Eerlijk afrekenen “In een ver verleden heb ik auto’s verkocht. Daarna heb ik voor VNU en vervolgens Telegraaf Media Groep gewerkt. Daar heb ik een bijdrage geleverd aan de overgang van papieren advertenties naar online advertenties. Met Gaspedaal.nl experimenteerden we volop met een cost-per-click betaalstructuur. Dat vind ik nog steeds de eerlijkste manier van afrekenen. Met een cost-per-click betaalmodel betaalt een autobedrijf alleen als een klant via een bepaald op jouw advertenties reageert. Gaspedaal was heel transparant over data. We deelden online analytics gewoon met onze klanten.” Analytics “Op basis van onze data en eigen data konden autobedrijven actief sturen. Willen we bezoekers naar onze eigen site sturen of naar een externe site? Beide vormen hebben een bepaalde waarde. Een portal genereert niet alleen traffic maar ook leads en aanvragen. Sinds kort werk ik voor AutoUncle. AutoUncle komt uit Denemarken. Het bedrijf bestaat tien jaar en is ontstaan vanuit data-analyse. De oprichter is begonnen met een tool voor autowaardebepaling. Later is dat opgeschaald naar een autoportal dat actief is in twaalf Europese landen. De kracht van AutoUncle is de combinatie van website, waardebepaling en leadgeneratie.” AutoUncle “Bij de huidige traffic naar websites van dealers en importeurs zie je dat consumenten niet goed worden bediend. Daardoor gaat veel marketinggeld verloren. AutoUncle heeft een tool waarmee autobedrijven sneller kunnen converteren. Klanten kunnen online een inruiltaxatie aanvragen. Het autobedrijf ontvangt de klantgegevens en kan de lead direct opvolgen. Zo ontstaat een eerste contactmoment. AutoUncle werkt met een cost-per-click model. We laten consumenten en autobedrijven zien of een auto marktconform geprijsd is. Die tool wordt ook gebruikt door Facebook Marketplace. In Nederland gaan we ons in de startfase in de eerste plaats richten op importeurs en dealerholdings.” Rogier, dankjewel voor je komst alhier en voor jouw eerste deelname aan de podcast. Volgende week weer een nieuwe gast voor onze missie om de online automotive beter te maken. Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, 2dehands.be, UCC, Calldrip en Findio Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. Waarom kiezen voor Calldrip? Calldrip is een succesvol leadopvolgings systeem dat zijn oorsprong heeft in de Verenigde Staten en dankzij #DCDW nu ook in Nederland en België beschikbaar is. Het systeem is vooral geschikt voor importeurs en grote dealerholdings die ervoor kiezen de leadopvolging bij de verkopers te leggen. Calldrip is de ideale tool om verkopers te ondersteunen bij leadopvolging en tot maximale conversie te komen. Waarom kiezen voor UCC? UCC: Steeds meer collega’s gebruiken Used Car Controller. Taxeren, calculeren, publiceren of auto’s verhandelen met je persoonlijke handelsplatform? Met 1 abonnement geeft Used Car Controller je controle over alle kritische gebruikte auto processen. Zo maakt Used Car Controller je tot de beste in je vak! Waarom samenwerken met Findio voor auto? Als u kiest voor Findio voor auto, kiest u voor een partner voor de lange termijn. Wij verzekeren u van:online retailoplossingen – ruime kennis en ervaring op het gebied van automotive – al uw krediet onder één dak – Ondersteuning van uw verkopers – Remarketing tools – digitale oplossingen voor dealermanagementsystemen van Autodata, VWE Automotive, Used Car Controller of Autosoft om uw auto’s gemakkelijk te adverteren en te beheren op meerdere autoverkoopsites. Waarom kiezen voor Live Person Automotive? #DCDW is de trotse reseller van Live Person Automotive geworden in de Benelux.  Velen zullen het zelf al wel hebben gemerkt: de traditionele online leads worden minder en online bezoekers zoeken op een andere manier contact. Bijvoorbeeld via Whatsapp, SMS, Facebook Messenger of Apple Business Chat.

Ubersuggest - How To Use Ubersuggest For Keyword ResearchUbersuggest is keyword research, traffic analyzer, and content idea curation tool combined!It is an amazing tool if you are a marketer and it allows you to find topics to create content around that will rank.The owner and brand ambassador of Ubersuggest is Neil Patel. Neil is a well known digital marketer who produces regular content through YouTube, blogging, podcasting and more with a goal to help marketers get more traffic and expand their businesses.How do I use Ubersuggest for Keyword research?If you want to do keyword research using Ubersuggest then you first want to go to https://neilpatel.com/ubersuggest/ and type in a keyword in the search bar.Next, a screen with search volume and competition metrics will appear.You will able to see the monthly searches, SEO ranking difficulty, paid traffic difficulty, and the cost per click.When searching for keywords you want to find low difficulty for SEO and paid high search volume, and low CPC.Why you might ask?Well, first you want keywords with high search volume because you want to create content around topics that are generating a lot of buzz. This way you will have a higher chance of getting found often.You want to choose a low difficulty for SEO and paid traffic because if you want to stand out with your content, you have to find untapped markets that are not that competitive. Lower difficulty means less competition.Finally, a high Cost-Per-Click indicates how valuable the term is. Below is a calculation of the cost per click from Google Search.Cost Per Click (CPC) Definition | Popupsmart | EncyclopediaA high average CPC means that people are spending a lot of money to rank for that keyword, indicating that it is valuable and people want it. If people are willing to pay for it then you know it's something valuable to the public.If you click the button for keyword ideas on the left sidebar you can find all the keywords that are related to that topic and their metrics.Then you will see the entire breakdown of the keywords.Here you can see that we would want to pick ‘keyword planner' out of this list of 5. It has a high search volume, higher CPC at $3.84, and a low paid/SEO difficulty. Now you can scroll through and there are more than just 5 suggestions. Actually it says there are 540 ideas and then 27K related keywords. There are so many options. You can sort the volume, keyword, and CPC columns as well for easier searching.Start Using Ubersuggest to Make MoneyNow that you have an overview, jump over to Ubersuggest and start using it to gain insights that will help your content rank, leading to more customers in the long term.Create valuable content, link affiliate links, list courses, and start making sales!***Click below to learn how to make 6-7 figures online working from homehttps://classwithjeff.com/copy/?aff=suq21&t= **

Please support our sponsors because they make the show possible:Get Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes:This week the guys answer questions about what to do when you have a small daily budget with a high average cost per click, and also a question about unique cookies versus unique users on remarketing campaigns. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

Today on The Negotiation, Elizabeth Campbell discusses her experiences working in marketing communications in the Chinese market. She considers building up her businesses' digital marketing capabilities as a “critical part of the overall growth strategy” in the country.We start out diving into the differences in Pay-Per-Click in China vs. the West. When Elizabeth began looking into digital marketing in China, she and her team started by working with paid search in order to raise awareness and drive traffic to their websites. This was followed by a focus on SEO. As per her experience doing marketing in the west, her team had expected around 30% of their traffic to be drawn in via paid search, with the bulk of it coming in from SEO. However, she quickly found that the opposite is true in China. SEO brought in fewer leads compared to paid search due to the sheer amount of competition they faced for organic ad space. So, while PPC was used to “augment” traffic to her brands in the west, in China PPC is many companies' “bread and butter”.We then asked Elizabeth to talk about her experiences building marketing teams in China. The danger for any global team is to strictly apply marketing practices from their home market to a foreign one. While sticking to certain fundamentals is a good idea, the team working in the foreign market must keep an open mind and be prepared to make use of tools and strategies that their company may not be familiar with.Elizabeth started out with a small team in China that did not have the digital expertise required to compete in the market. She, therefore, partnered with an agency to put her on the right track. This is key for any foreign brand looking to invest in China: look for local partners who know the market and target segments inside and out—not just economically but culturally as well. In this case, Elizabeth made sure to partner with people who understood the current digital landscape.Lastly, we covered data gathering in China. For the sake of consistency, Elizabeth usually utilizes the same marketing platforms across every market she is involved in, which includes Google Analytics. China is an exception. Here, she made use of Chinalytics, a platform built by her partner agency which gave her team the deep insights they needed to see what was working and what was not. Chinalytics gave her confidence in the data they gathered, more so than with traditional platforms.She notes, however, that the Key Performance Indicators she tracked with Chinalytics are the same ones she always tracked using other platforms. Of these KPIs, she did not focus on measuring Cost Per Click but instead focused on the end result: the Cost Per Lead and how those leads actually converted to revenue. Focusing on these fundamentally changed the keywords, ad copy, landing page, etc. that her team used.

In this episode #53 of the Digital Saikat Show, I explain the benefit of CPC for your business. If you're starting any kind of advertisement so focus on the CPC calculator that can help to bid your amount and also determine your biding relevance. Also, CPC help to optimize your bidding amount based on keyword and you can easily configure the advertisement campaign. >>> You can connect with me

Jan Roose from CaseFuel says that you need to differentiate, know your numbers, and be aware of the work (or time) required to achieve the desired result in your business. He explains how he's niched down and helps lawyers land more business using Google Ads and inbound phone sales. Resources free copy of the audiobook, law firm growth podcast Email him at jan@CaseFuel.com

The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers through landing page experience. Quality leads that are looking for your product will use search marketing to find the best product or service. By maintaining Google best practice solutions and strategic targeting techniques, you can get the most out of your Google Ads Campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

In this sophomore episode of the the Monday Metric, we cover Cost-Per-Click (CPC). CPC is a metric that every apartment marketer is familiar with, but it's never a bad time to cover the basics. In other words, this one is a must for our 2nd Monday Metric episode. We talk with Adam Walters, Digible's own Digital Marketing Manager, on why CPC is getting long in the tooth, yet remains relevant for your marketing campaigns. We also provide some words of caution, and of course Apartment Industry KPI benchmarks!

This week I had the pleasure of interviewing Rod Thomas is a Director of Regional Sales for Scorpion Healthcare, an award-winning digital marketing partner that has helped more than 250 hospitals and healthcare providers improve their digital presence and achieve their business goals. Rod has consulted on digital strategy for healthcare organizations of varying sizes and services – including individual provider practices, private orthopedic groups, addiction treatment centers, small rural hospitals and major health systems. He is a graduate of Northwestern University and lives in the Chicago area with his wife and two amazing children. In this interview with Rod, we focused on tracking marketing efforts, sticking to a digital strategy, and making sure your business goals, and patient empathy, stay at the forefront of digital marketing efforts for the healthcare industry. We covered: - How Inbound Marketing, Web design, and traditional marketing work for healthcare brands. - Current trends or wellness practices with digital marketing in 2019. - Why you shouldn't just track Cost Per Click and Impressions with your digital marketing campaigns. - The top 3 things that a healthcare center should be doing online to see a return from their SEM efforts. - The top strategy that should be followed, but often marketing teams get wrong. Learn more about how to use Digital Marketing for your Healthcare center:  Biggest Takeaway from Podcast One of the biggest takeaways I have from today's podcast is the role that empathy has in your digital marketing. It is so important to be empathetic and everything that you do online, you need to connect with a customer, with a client, with a patient who is going through a difficult health choice. Now, maybe the health choice seeing simple for you, potentially, you're a dentist, and somebody needs to come in for a routine cleaning. This could be somebody who is absolutely terrified and has had negative experiences with every dentist that they've worked with up until stepping in your door and sitting down in your seat. So you need to understand as we've talked about in multiple episodes that customer journey. What is their patient journey as they're going from recognizing that they might have a problem to finding a solution, to actually calling up and scheduling appointments, and how can we be empathetic to them in their situation, every step of the way? Yes, the main goal of digital marketing and online marketing is to increase your bottom line revenue, but in order to do that, you need to make sure that your story and your marketing and messaging is empathetic to the customers who are out there. Click here to learn more about Scorpion Healthcare

This video is from the Data Driven Academy - http://datadrivenacademy.org - live access session with myself, Kate Hickey (digital strategist at Data Driven Design) and Kelly Savoca, owner of CottonandMoss.com (and Data Driven Academy Member). In this video, we discuss what a good cost per click on Facebook Ads is. --- Support this podcast: https://anchor.fm/paulhickey/support

"How much does it cost to advertise on Facebook?" Get the answer to the most common question with specific Facebook Ads data from 2019. Timestamps from this video to find the key points: The main variables that affect the cost of Facebook ads - 0:45 Data from 3 major marketing studies showing FB ad costs - 3:39 Data from my 2019 Facebook ads costs showing how much - 5:59 When you are ready to start running ads on Facebook, here's my tutorial on how to run $5 Facebook ads showing step by step inside the ads manager: www.youtube.com/watch?v=g9JfWuZJ5-M&list=PL0sOKzn__yK1ccvStA4p0jiZv4aUbqCQb This video looks at the cost of Facebook ads two ways. The CPC or "Cost Per Click" and the "CPM" or the Cost Per Thousand Impressions. Depending on what type of Facebook ad campaign you run, whether it is a conversion campaign, a video view campaign or a traffic campaign, you will either be paying Facebook CPM or Cost per click (CPC). So this begs the question: "How much are Facebook ads going to cost"? Well, Facebook runs on an auction system... This means that you are bidding against all of the other FB advertisers targeting your specific audience. Therefore the #1 question is "How much are other advertisers willing to spend for that traffic?" This leads us to an impossible question to answer, but there have been several marketing studies by companies like Ad Espresso, HootSuite, Salesforce, etc to survey large volumes of Facebook ads data. That is what is revealed in this video. Then we look at my personal facebook ads data from the beginning of 2019 through April, the date of this recording. In that time I've spent over $20,000 of my own money on Facebook ads and I share my numbers for comparison too. The real key to low cost Facebook advertising is to understand that BIG interests that everyone knows about, like "Oprah" or "Golf" are going to have WAY more competition that extremely niche targeting. To learn how to research the bests interests for Facebook ads targeting with their audience insights tool. This video shows you how: www.youtube.com/watch?v=1g17t182OgA If you want more step-by-step guidance on how to run Facebook ads, be sure to visit this post where I have over 21 Facebook advertising tutorial videos available free: www.youtube.com/redirect?redir_token=jFIG7J3m-4i4yNs51bksOEamqbV8MTU1NjY5ODIyNEAxNTU2NjExODI0&q=https%3A%2F%2Fwww.milesbeckler.com%2Fhow-to-advertise-on-facebook%2F&event=video_description&v=hdqwnGCiULc Any questions for me about Facebook advertising hit me up in the comments! :D I'll respond to as many as I can when I have time... And if you know someone (or a group of someones) who would love to know more about how much Facebook ads cost, share this video with them:... Here's the URL - www.youtube.com/watch?v=hdqwnGCiULc I appreciate you and wish you continued success with your business and your FB ads.

Paid Advertising KPIs Key Performance IndicatorsLifetime value of a customerUnderstand how to target on FacebookUnderstand the KPI'sPaid Advertising for a: Movie TheaterWith these assumptions, the lifetime value of this customer is $16,200. Treatment CenterThe lifetime value of this customer is $180,000.Real estateThe lifetime value of this customer is $12,000Know how to target with Paid AdvertisingThere are a variety of ways that you can target people on Facebook here is a list. GeoTargetAge-basedGender-basedlanguage basedRelationship-basedEducation basedWork-basedParentsLife EventsInterest-based (this list is huge)Things to take into consideration when doing Paid AdvertisingIs your email list growing?Are sales coming in?Are people liking, commenting, sharing, clicking your content?Are you getting reviews?Cost Per Click?Conversion RateFacebook & Google Paid- If your ads are converting around 4-6% you are doing a great job on feed ads and search ads. Other ads placements around 1-2% should be your goal.Cost per conversionCold traffic- If you are running ads to new people you should be happy if you can break even on your first sale for e-commerce. If it is a monthly subscription you should be happy if you are breaking even in the first monthRe-marketing- For remarketing ads you should be making money off of your ads at this point a small profit you should be content.Quality Score/ Relevant ScoreFacebook- You need to have a relevant score of 6+ if you don't then change out the ad, and go back to testing.Google Paid- If your quality score isn't above a 6 then you need to either raise your ad spend or you need to change out the ad copy.View RateOn YouTube and Facebook if you average view rate isn't above 10% go back to the drawing board.Facebook- 1.56% or higher if it is lower you need to change copy, messaging, targeting, essentially everythingGoogle paid-  your click-through rate should be around 6% if it isn't you might need to change your copy or possibly increase your bidsLanding PagesConversion Rate4-6% should be your target goal. If you aren't converting this good you need to change everything across the board. If you are higher than this you are crushing it.Paid Advertising KPI'sMy conclusion to all of this is you need to know your numbers and you need to be tracking everything across the board. Making sure you have all of the right tracking in place, this is a must for your success. If you have a question about any paid advertising or paid advertising KPI's I'm here to help. Send me a message on Facebook, or shoot me an email!!https://www.taylortimothy.com/

Hola mis amigos de negocios! Translation: Hello, my business friends. It's true I've talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it's important for your business to have a consistent LinkedIn presence, and even to take a look at advertising on LinkedIn, especially since the B2B targeting is so strong. So with LinkedIn having changed their Campaign Manager recently, now is as good a time as any to dive in and show you some of the basics. Let's get started. 1. How to find LinkedIn Campaign Manager. Open LinkedIn.com and log in. In a separate browser tab, open https://www.linkedin.com/ad-beta/account. This will take you to LinkedIn Campaign Manager. The first screen you see will generally look something like this... 2. Link Your Campaign Manager Account To Your LinkedIn Company Page This is not something that LinkedIn does automatically for you. Here's how to do it: Go to the top right hand corner of your campaign manager and click the gear icon, then "Edit Account Details." Click, Associate Company Page with your Account, then type in the company page's LinkedIn URL. 3. Can you Manage Multiple LinkedIn Company Page Ad Accounts? Absolutely. Here's what that looks like: 4. Here's how to add admin privileges to other users to your LinkedIn Ads Account. First, add them as an admin to your LinkedIn Page Do this by going to your LinkedIn Page, in my case - https://www.linkedin.com/company/data-driven-design-llc/, and clicking the white button with blue font that says "Manage Page" Then, go up to the top right of the next page, click "Admin Tools," then "Page Admins" from the dropdown. Then, type in the new admin's name in the box, click them, and click "Save Changes." 5. Now, you can finally add these admins to your Campaign Manager / Ad Account. Go back to your ad account - https://www.linkedin.com/ad-beta/accounts, and click the gear icon again, then "Manage Access," then, "Edit," then "+ User Permissions," then type in or PASTE in the URL of the person you want to add as an admin. Whew. 6. Now You Can Begin To Run A Campaign by clicking "Create Campaign," "Create Campaign Group," filling out your timeline and budget, then clicking on the "Ads" Tab, and assigning an Ad to a Campaign Group and running either a Text Ad (which is like the equivalent of a Google Adwords Ad except on LinkedIn), Sponsored Content (which is like the equivalent of a boosted Facebook Post / Ad), or Sponsored InMail (which we don't recommend). After following all of these steps, you and your entire team will be able to have the proper visibility into the performance of the ads, the ability to review the data, see what's working and make adjustments. --- Support this podcast: https://anchor.fm/paulhickey/support

www.LouiseCourville.com for my NEW Copy Template Continuing on with our discussion from yesterday. Never send someone to your webinar from an ad. The cost per click is much higher. Always send them to...Listen

I am super thrilled to be speaking to author, speaker, and Facebook Ad Expert Mojca Zove. She’ll share some tips on how to create profitable Facebook Campaigns. You call it the science of FB Ads – how so? So many dabble in Facebook Ads on their own and try to figure it out – what are the 3 biggest mistakes they make in trying to do so? What should our goals be while creating FB Ad campaigns? Is it better to be general or specific in your targeting? How do we test and how does it optimize your campaigns? Most FB Ad experts are focused on the Cost Per Click – how come and why does it count (besides your budget)? What is a trend right now you are seeing in Facebook Ads right now? Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, and an international speaker. She recently successfully launched her first video course The Science of Facebook Ads. Super Spicy Media is a boutique Facebook Advertising Agency founded in 2014. It’s owned by Mojca Zove (previously Mojca Mars). Mojca established Super Spicy Media after losing her job at an advertising agency. She started small, but soon doubled her income after one year in business. She doubled that again in six months. She now works with multimillion-dollar businesses from all over the globe. In her work she focuses on implementing previously tested and already successful strategies for generating the best results. Mojca is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy, so they can devote their time to other aspects of their business. www.SuperSpicyMedia.com http://www.thescienceoffacebookads.com/ coupon code letssetsail 

Today's question comes from Rob in Australia. Rob wants to know how to run a Google Ads campaign that has a small daily budget and expensive, high cost per click keywords. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

DigiTourShow #175

Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords. We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive opportunities with Google AdWords (that I know are being overlooked by a lot of people). Mike gives some great tips on these opportunities and which businesses AdWords are for - and who maybe shouldn’t be spending money on them. He talks about the changes he’s seen in online advertising the past several years, the keys to remarketing, and he also takes us through how he would market a hypothetical business that I ask him about. You’re going to hear Mike explain why when it comes to Google AdWords, you really don’t need to make it difficult but you do need to understand your limitations and know when it is the right time to get help from a team of experts. On the Show Today You’ll Learn: How Mike got started in Google AdWords – and the two books that changed the way he thinks about business and money Why he doesn’t focus on Cost Per Click and what metric matters the most to him How to use Google to tell if people actually want what you’re selling and the many ways you can use AdWords in your marketing The importance of diversifying your advertising beyond just Facebook Why Mike feels so strongly that when it comes to advertising using Google, everything starts with tracking! What you absolutely need to be doing now if you’re an E-comm business The top questions to ask when interviewing agencies to work with

Neil Patel shares why cost per click is a vanity metric that doesn't matter. This is Part 2 of 2. Episode 265: Why Cost Per Click Doesn't Matter (And Why You Should Want to Pay More)- Part 2 by Neil Patel (Google Adwords Ads). Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. The original post is located here:   & in ! and 

Neil Patel shares why cost per click is a vanity metric that doesn't matter. This is Part 2 of 2. Episode 265: Why Cost Per Click Doesn't Matter (And Why You Should Want to Pay More)- Part 2 by Neil Patel (Google Adwords Ads). Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. The original post is located here:   & in ! and 

Neil Patel shares why cost per click is a vanity metric that doesn't matter. This is Part 1 of 2. Episode 264: Why Cost Per Click Doesn't Matter (And Why You Should Want to Pay More)- Part 1 by Neil Patel (Facebook Advertising). Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. The original post is located here:   & in ! and 

Neil Patel shares why cost per click is a vanity metric that doesn't matter. This is Part 1 of 2. Episode 264: Why Cost Per Click Doesn't Matter (And Why You Should Want to Pay More)- Part 1 by Neil Patel (Facebook Advertising). Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. The original post is located here:   & in ! and 

AdWords can be a bit overwhelming at times, but with the right strategy MSPs can drive high-quality leads through targeted and focused pay-per-click campaigns and programs. In today’s episode of The Weekly Byte, we offer three tips to help you minimize cost-per-click (CPC) and maximize the return on your AdWords investment. Tune in now to learn more!

Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?

Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?

Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?

Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?

Want to keep your cost per click as low as possible? Use these strategies to ensure you are leveraging PPC advertising as effective as possible! http://www.vincereed.com/?p=2633

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutDesigning Your Site Based On Client NeedsHow to Succeed with an Effective Cost Per ClickUsing Custom PPC Landing Pages

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about Designing Your Site Based On Client Needs How to Succeed with an Effective Cost Per Click Using Custom PPC Landing Pages

Some people complain that if you did not buy domains in the mid-1990s you missed the window of opportunity. But what if you could hand register 12,450 domain names today for $7.87 each and build a million-dollar business? Adam Hawley, president of Zipsurance.com, did exactly that. By leasing insurance-related domain names and providing associated services, Hawley connects insurance agents to clients and is on track to bring in more than $1 million in sales in 2012.

David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.

David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.