ONLINE MARKETING FOR DOCTORS PODCAST

Are your landing pages missing the mark when it comes to nurturing patient leads? The secret to skyrocketing your conversion rates could lie in how you nurture, not sell. In this episode of Online Marketing For Doctors TV and Podcast, we uncover how legendary sales techniques can be applied to your clinic's digital marketing — helping you turn more website visitors into long-term patients.  

Is your clinic's marketing feeling all over the place with little to show for it? It's time to apply the principle of Kaizen and build a lean, high-performing marketing system—starting with your website. In this episode of Online Marketing For Doctors TV and Podcast, we explore how consistent, strategic improvements to your website design and UX can turn it into a powerful patient-generating machine.  

What if the secret to skyrocketing your clinic's growth was hidden in the way ancient societies thrived—through farming and hunting? Imagine if your clinic's growth strategy mirrored nature's oldest survival tactics. In this dynamic episode of Online Marketing For Doctors TV and Podcast, Huyen Truong, founder of Online Marketing For Doctors, uncovers fresh insights from Allan Dib's bestselling book, The 1-Page Marketing Plan. Dive into the powerful duality of the Farmer and Hunter mindsets, and learn how mastering both can reshape the way you attract, engage, and retain high-value patients.  

Is your website bringing in traffic but failing to convert visitors into booked patients? Your site could be a “leaky bucket”—losing potential patients before they even take action. In this episode of Online Marketing For Doctors TV & Podcast, we uncover why most clinic websites fail to generate leads and how to fix it fast.

Ever wondered why so many people travel to Turkey for cosmetic surgery? It's not just about cheaper prices—they've mastered the art of selling. Turkish clinics have built an exceptional patient experience, making it easy for patients to choose them, return for more treatments, and refer others.

Is your medical practice ready to meet the next generation of patients where they are? TikTok is no longer just for viral dances; it's a thriving platform where millions seek health advice every day. In this episode of Online Marketing For Doctors TV and Podcast, we're diving deep into the world of TikTok and how it's reshaping the landscape for healthcare professionals. ✨ What to Expect: Uncover the reasons behind TikTok's rise as a trusted health information source Learn from doctors who are mastering the platform and growing their patient base Discover proven strategies to create engaging, ethical, and informative content Gain insights on maintaining professionalism while making content relatable We're not just talking theory—you'll get real-world examples from medical professionals who have turned TikTok into a patient engagement powerhouse.  

What if your clinic's website could do more than just look good? Imagine it actively working for you—attracting patients, filling your schedule, and boosting your bottom line 24/7. In this episode of Online Marketing For Doctors TV and Podcast, we uncover five game-changing strategies to turn your website into the growth engine your clinic deserves.  

Do you know that 93% of patients read online reviews before booking a healthcare provider? If you're not leveraging patient testimonials, you could be missing out on valuable opportunities to grow your practice. In this episode of Online Marketing For Doctors TV and Podcast, we're diving into how patient stories can:

What if there was a way to connect directly with patients searching for your services? Google Ads could be the answer. In this episode of Online Marketing for Doctors TV and Podcast Show, we're breaking down the essentials of Google Ads for medical practices. Whether you're new to online advertising or looking to refine your strategy, this episode has you covered. What's Inside: An overview of Google Ads and why they're essential The power of Performance Max campaigns Real-world examples of clinics growing their patient base Ready to see how Google Ads can take your practice to the next level? ✔️ Hit Subscribe to never miss our podcasts. ✔️ Like and share if you found this helpful! ✔️ Let us know your favourite tip in the comments below.   _________________________________________   Links Mentioned in This Episode:   ➡️ Related Episodes:   Online Lead Generation: https://onlinemarketingfordoctors.com/video-category/online-lead-generation/  Grow & Scale Your Practice: https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/  Convert More New Patients: https://onlinemarketingfordoctors.com/podcast-category/convert-more-new-patients/  Generate Online Leads: https://onlinemarketingfordoctors.com/podcast-category/generate-online-leads/  Get Smart Marketing Advice: https://onlinemarketingfordoctors.com/podcast-category/get-smart-marketing-advice/    ➡️ Customised Web Design and SEO Services https://onlinemarketingfordoctors.com/web-design-for-doctors-surgeons/    ➡️ SEO for Medical and Healthcare Practices https://onlinemarketingfordoctors.com/medical-seo-services/    ➡️ Sales Funnel for Medical and Healthcare Practices https://onlinemarketingfordoctors.com/medical-sales-funnel/    ➡️ EBook: "Fully Booked - Top Marketing Secrets Revealed to Dominate & Own Your Cosmetic Surgery Market" https://queenofcosmeticmarketing.com/free-book    _________________________________________  

Are your online ads not delivering the results you expected? Your landing pages might hold the answer. In this episode of Online Marketing For Doctors TV and Podcast, we explore how small tweaks to your landing pages could lead to significant improvements in conversions.

Is your plastic surgery clinic struggling to attract attention on social media? In today's competitive market, standing out isn't just an option—it's essential.   In this episode of Online Marketing For Doctors TV, we're sharing expert strategies to help your clinic shine online. From crafting the perfect bio to creating content that resonates with your audience, you'll learn what it takes to make a lasting impression.  

Google's March Core Update has reshaped the SEO world, and medical clinics are uniquely positioned to benefit from this change. But how can you take advantage of it? In this episode of Online Marketing For Doctors TV and Podcast, we explore: What the Core Update is all about Why the new E-E-A-T framework matters for medical websites Actionable steps for improving your clinic's online visibility  

One of the first questions we get from new clients is: "How long will it take until I see results?"   While they know how critical SEO and digital marketing are to their long-term success, it can be daunting not knowing how much time or budget it'll require.   In this week's podcast, we discuss the timelines you can expect before seeing results and share real success stories from our clients to give you a better idea of what to expect.   Check out the episode to learn more!   _________________________________________   Links Mentioned in This Episode:   ➡️ Book a FREE Website Audit: https://onlinemarketingfordoctors.com/discovery-call-booking/   ➡️ Related Episodes:   Online Lead Generation: https://onlinemarketingfordoctors.com/video-category/online-lead-generation/ Grow & Scale Your Practice: https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/ Convert More New Patients: https://onlinemarketingfordoctors.com/podcast-category/convert-more-new-patients/ Generate Online Leads: https://onlinemarketingfordoctors.com/podcast-category/generate-online-leads/ Get Smart Marketing Advice: https://onlinemarketingfordoctors.com/podcast-category/get-smart-marketing-advice/   ➡️ Podcast #109: 5 Must-Know Benefits of SEO for Getting More Patients Consistently https://onlinemarketingfordoctors.com/podcast/getting-more-patients-consistently/   ➡️ Customised Web Design and SEO Services https://onlinemarketingfordoctors.com/web-design-for-doctors-surgeons/   ➡️ SEO for Medical and Healthcare Practices https://onlinemarketingfordoctors.com/medical-seo-services/   ➡️ Sales Funnel for Medical and Healthcare Practices https://onlinemarketingfordoctors.com/medical-sales-funnel/   ➡️ FREE Book: "Fully Booked - Top Marketing Secrets Revealed to Dominate & Own Your Cosmetic Surgery Market" https://queenofcosmeticmarketing.com/free-book   _________________________________________  

While technology is always changing and improving, giving your prospects the best digital experience will always be sure to drive them from a curious prospect into a hot lead.  Modern marketing requires solid fundamentals and modern execution. We know that having a website is key, but modern tools and features are offering new ways to manage your lead generation.  In this weeks' podcast, I'm discussing what I would do if I was starting out marketing a medical clinic from zero in 2025. From AI chatbots to automation, I'll be discussing the things that your clinic should be considering to stay ahead of the competition.  Thank you for checking it out.!

When you were last checking out a restaurant, hotel, or online purchase, did you check the reviews first? Of course you did.  When it comes to medical procedures, your prospective patients are no different. In fact, when it comes to planning medical procedures, they're even more likely to be scrutinising their options. That's why in this week's video we're talking about the power of patient testimonials. We'll explain why they're important, and give you tips and a free tool to help you generate even more reviews for your clinic. Check out the episode and start generating more reviews for your clinic! Thank you for checking it out.!

You've likely seen short-form videos—Instagram Reels, TikTok, YouTube Shorts—taking over social media. But have you considered what they could do for your clinic?   In our latest episode called 3 Ways Short-Form Video Can Supercharge Your Clinic's Marketing, we dive into how short-form video can be a powerful addition to your marketing strategy. Whether you're looking to engage new patients or strengthen your brand, this episode is a must-watch.   Curious about how this trend can work for your clinic? Listen to the episode and find out why short-form video might be the game-changer you've been looking for. Thank you for checking it out.!

In today's fast-paced digital world, having a winning online marketing strategy is key for clinics to thrive. But with so many pitfalls out there, it's easy to get lost. That's why I wanted to share something special with you. In our latest episode of Online Marketing For Doctors TV and Podcast, we dive deep into the top six online marketing mistakes that could be holding your clinic back. From not having a clear growth strategy to sending traffic to a subpar website, we cover it all.   But don't worry, we don't just point out the problems – we also offer solutions. Plus, we've got some insider tips on how to track your performance and choose the right marketing agency. Check out the episode, and let's turn those mistakes into milestones for your clinic's success! Thank you for checking it out.!

Since you're operating a hair transplant clinic, you're not just competing with local clinics, but also with numerous overseas, low-cost clinics in countries like Turkey, India, and Thailand.   How can you effectively market your clinic in this growingly competitive landscape, especially if your prices are higher than those of your competitors?   We understand your problem, that's why in this episode, we are going to talk about 5 best ways to market your hair transplant clinic.    Here is a guideline for you to create an effective digital marketing strategy for hair transplant procedure.   By following these steps, you can create a comprehensive digital marketing strategy for hair transplant procedure that effectively reaches your target audience and helps you generate more leads and patients.    Thank you for checking it out!

Most marketing plans for hair transplant clinics do not fail in intent or philosophy of communication, they fail in execution. People simply don't get it done right.    If your hair transplant website has a clear message and no sales funnel, your clinic will not grow exponentially.   Your visitors will assume you can't solve their problem and they will leave in search for someone who can.   Whether you run a small or big marketing campaign for hair transplant clinics, the easiest and the best marketing plan starts with a sales funnel.   A sales funnel is a way to capture and convert patient leads.   A sales funnel is the basic foundation of a good digital marketing plan for cosmetic clinics.    In this podcast, we will show you how to create one.   I created this video about  “Why You Need a Sales Funnel For Your Hair Transplant Clinic To Grow Exponentially” , I'll will show you; The top 2 benefits of the sales funnel 5 critical components of a successful sales funnel     Thank you for checking it out.!

As a seasoned marketing consultant to medical and healthcare clinics, I understand your challenges and your opportunities to grow in this dynamic industry. But the harsh reality is that it's becoming progressively more costly and difficult to build a profitable practice in a saturated market.  Your website is no longer enough. No one thing is enough. Technology advancements, fickle patient expectations and fierce competition are the norm, so it's time to think differently and do different if you want to attract your fair share of patients and profits. I created this podcast about  “6 Best Ways To Market Yourself” .   Thank you for checking it out!

Most marketing plans do not fail in intent or philosophy of communication, they fail in execution. People simply don't get it done right.    If your website has a clear message and no sales funnel, your clinic will not grow exponentially.   Your visitors will assume you can't solve their problem and they will leave in search for someone who can.   Whether you run a small or big marketing campaign, the easiest and the best marketing plan starts with a sales funnel.   A sales funnel is a way to capture and convert patient leads.   It doesn't matter what you sell, if you use words to sell your products or services,  a sales funnel will work.   We've created this podcast about  “Why Do You Need a Sales Funnel For Your Clinic To Grow Exponentially” , we'll will show you; The top 2 benefits of the sales funnel 5 critical components of a successful sales funnel   Thank you for checking it out.!

When it comes to promoting a medical or healthcare clinic online, your website serves as the foundation for all digital marketing activities and acts as your primary online storefront.  However, many practices overlook the importance of having a functional website capable of consistently generating new patients. In this episode, we'll uncover the real 7 reasons why you're not receiving enough high quality patient leads via your website.  We'll identify any leaks in your website that may be costing you new patients and explore strategies for increasing your website's conversion rate to generate more leads without spending another dime.   Thank you for checking it out!

You've drawn your ideal patient in with your marketing campaign and already had your first consultation with the prospect. You expect to be celebrating a surgery booking anytime now, but what actually happens is a clinic's worst nightmare: the prospective patient GHOSTS you.   There's almost nothing worse than that feeling! So let's make it as easy as possible for your potential patient to follow through.    Attracting patient leads is only the first step in your process. The real challenge is in converting these prospective patients to paid surgical procedures.    If you are finding a growing gap between mild interest to putting down a deposit, you need to look at why this is happening so you can do something about it. So in this week's podcast, we are going to talk about 6 reasons why prospective patients are not booking and what to do about it?    By the end of this episode, you'll have a solid understanding of the reasons why you haven't got a decent conversion rate from consultations to surgeries and how to fix that.   Thank you for checking it out !

Ever wondered if your digital marketing efforts are really paying off for your medical practice?    You're not alone. In our latest podcast, we dive deep into the world of digital marketing for medical and healthcare practices and explore how to measure its effectiveness.   We know, it can be a bit overwhelming. From website to Google ads and SEO, there are so many avenues to explore. But fear not, we're here to break it down for you in a way that's easy to understand.   Join us as we uncover the secrets of tracking your online presence, understanding patient engagement, and ensuring your digital marketing strategies are bringing in the right results.   Stay tuned and stay digital savvy!

So, you've been running social media ads on platforms like Facebook and Instagram for a while, and it seems like either you're not getting many leads or the ones you do get aren't all that serious. It's a common issue – lots of clinics have been through the same.  Some might even throw in the towel, claiming social ads just don't work.   In general , most marketing plans do not fail in intent or philosophy of communication, they fail in execution. People simply don't get it done RIGHT.    In this week's episode, we're diving into the reasons why your social ads might not be hitting the mark and introduce you to the OMD 5-step full-funnel strategy that could be a game-changer for your ad campaigns. By the end of this episode, you'll have a solid framework to boost your social ads game. Thank you for checking it out!

You've set up your medical practice or have your clinic running for a while and you are properly exploring various methods to attract attention from prospective patients online.  While advertising on local news media, implementing Google Ads campaigns, and relying on word-of-mouth referrals are viable options, they may not suffice in creating adequate brand awareness and gaining a competitive edge in today's digital landscape.  Through over a decade of experience working with medical practices, we've discovered that search engine optimisation (SEO) is the most effective strategy for enhancing online visibility and driving traffic to your website. So in this week's podcast, we are going to talk about 5 must-know benefits of SEO to help you get more patients consistently, that could be a difference between organic growth and exponential growth for your clinic.  By the end of this episode, you'll have a solid understanding of the incredible benefits of SEO and how to leverage it for your practice growth.    Thank you for checking it out!

Last week, we spoke with a clinic owner who shared that she has been working almost seven days a week and has had to give up her hobbies. Running her clinic has become so overwhelming that she feels like she has become a piece of furniture in her office. This conversation got us thinking, and we want to deliver the following message to our listeners. So, in this podcast, we're going to discuss 9 disciplines for managing and maximising your energy. As a clinic owner or practice manager, it is essential that you allocate your energy and attention to the right things that will move your needle forward faster.    Below are each of the 9 disciplines, followed by the benefit to you, if you apply the discipline to your life. These principles are taken from one of our favourite books - EOS life, EOS stands for Entrepreneurial Operating System which provides a comprehensive framework that businesses can use to clarify their vision, align their team, and achieve their goals through a set of practical tools and processes. This is what our agency is applying to improve our operational excellence. Each discipline is fast, simple, powerful and fully customisable. They will help you expand, focus and manage your energy. Thank you for checking it out!

Business is a numbers game.   It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic.   So are your numbers up to date?   If you know your numbers, you will know where you are at in your business. In our latest OMD TV and Podcast episode, we dive deep into the transformative power of numbers within your clinic and the concept of everyone in your clinic should have a number, this will help you:   Cut through ambiguity and gain crystal-clear insights. Boost teamwork and collaboration across your entire clinic. Drive tangible results that speak for themselves.   Ready to unlock your clinic's full potential? Watch the podcast now and see how "Everyone in Your Clinic Should Have a Number" can be your game-changer     Thank you for checking it out!

Have you ever had your business coach or someone else ask you ‘What's your current turnover and profit?' and sat there thinking, but actually had no idea what the answer was?  While this isn't ideal, it is important to know the answer. Or a pretty close estimate.    Bad things happen when you don't know your numbers.    Maybe you're making decisions based on bad information or incomplete information that skews your thinking. Or, maybe you have a leak in your processes that is costing you a fortune, but you don't see it because it's hidden in the numbers. Or worse, maybe someone is fiddling with the numbers and skimming your profits without your knowledge. That's why it's essential you “know your numbers,” so you can pinpoint issues before they blow up into big problems.   In this week's podcast, I'll talk about important numbers for you to know so you have peace of mind knowing you're running a healthy business in our new episode called “4 Numbers You Need To Know For a Successful Practice”.    Thank you for checking it out!

I'm assuming you have read the book 'Rich Dad Poor Dad'?   I had the opportunity to read this wonderful book during my early teenage years, and it played a significant role in shaping my career direction later in life.       In this podcast “Are You A Rich Doctor or A Poor Doctor”, we will determine which quadrant of the Cash Flow Quadrant, mentioned by the author of the book, that you are currently in, and how you can transition to the right side of the quadrants, where you have people working for you to generate you income and your money is working for you.      If you aren't sure how to get your money working for you, spend a few minutes listening to my latest podcast, to hear more about how you can change your position in the Cash Flow Quadrant to get you, your business and your money working better for you!      Thank you for checking it out!

Have you ever wondered “What are the qualities that well running practices have?”    In this podcast, we'll take a closer look at 8 of the most common traits that well running practices utilise for building a successful and thriving practice.    Having these good business qualities, will not only provide you with a foundation for growth and success, but also will help you navigate the many challenges and setbacks that come with building a business. Knowing these, will help you stay motivated and on track, even when the going gets tough.    So, whether you're just starting out or have been in business for years, it's important to reflect on these traits and make a conscious effort to cultivate them in yourself and your team.     Thank you for checking it out!

Remember those moments when your patients were blown away with the results that you got for them? They thanked you, asked if you could do more to help them, and they referred you to their colleagues and friends.   Why not get that feeling more often? It's totally possible.      This is something absolutely critical that you need to fully integrate into your medical marketing.   Everybody thinks they need “new people”.   You don't.      Old cash pays the same as new cash. Old cash is a lot easier too. Old cash works a lot faster too. Old cash is tried and true.     Plus, more importantly, getting new people is where all the competition is, and will be the hardest people you need to win over.   All the real money is made in retaining and upselling existing customers.     In this latest episode of the OMD TV and Podcast show, we are looking at how to leverage the relationship that you have with your past patients or clients to generate some quick wins for your clinic, called the “7 Day Cash Generation Plan For Clinics”.   In just one week, with just a few small changes, you will be tapping into additional revenue streams that can help you grow and scale your practice quickly. Thank you for checking it out!

Have you wondered what you can use AI technology for your practices? The use of AI technology in medical marketing can provide medical practitioners like you with the tools to provide personalised and efficient care to your patients.   In our latest podcast episode, "5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing" , we explore the different ways AI-powered tools can revolutionize your marketing strategies.   From AI-powered chatbots to automated data entry and report generation, AI technology can enhance your marketing efforts and provide better patient engagement. Don't miss this opportunity to learn about the future of medical marketing and how AI technology can transform your practice.   Subscribe to our podcast channel to stay informed and never miss an episode.   Thank you for checking it out!

As the world begins to open back up, there's no doubt that life, as we know it, has changed. This is doubly true for the consumers. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever.   This means that the way clinics present their products, services and communicate with their patients or clients also needs to change.   In this episode, we are looking at 5 effective ways to market your clinic post Covid. Thank you for checking it out!

A patient coordinator with the right character, mindset and skills is truly a game changer for practices. They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedures! This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator, but you would be sorely mistaken. Converting consultations is an art and a trained skill. It takes the right strategies, knowledge and then lots of practice to get good at confidently taking a “cold prospect” to a cash-paying patient or client.   In this episode, we are looking at how to convert 30-50% more consultations with the right coordinator. Thank you for checking it out!

Hello and happy new year!!  Welcome Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice.   This episode marks a special milestone of OMD TV and Podcast show, we reached 100th episode today. We started the show in 2018 and I have the vision to make the show the go to place for clinics to learn about the best strategies and tactics to grow their clinics faster.   Now OMD TV and Podcast show has been voted as one of the best medical marketing podcasts for healthcare and medical professionals in 2022.   With this special episode, I want to cover a very interesting topic that I have myself been thinking about it literally every single day …“How To Be Everywhere and Dominate the Market or Industry?”   As I don't think competition is healthy, as the clinic owner, you don't want to compete, you want to dominate and own the market…and just think about the major players in the business world such as Google, or the world's best athletes like Tiger Woods, Michael Jordan, Michael Phelps who dominated their fields of sports, wouldn't you love to be like them?    There is a saying “Champions don't compete, they dominate.” and in this podcast, I'm going to talk about “5 Steps to Dominate Your Market & Industry” Thank you for checking it out!

Here's an interesting medical marketing trend that will definitely impact your business in 2023… "There will be no more silver bullets. Everyone will have to optimize for marginal gains." In the past, you could pick one or two main marketing channels (your silver bullets) and live off of them to deliver you the required number of patient leads that you wanted to run your practice at a successful level. But not anymore. There is just too much noise in the world today. In this podcast titled; The Practice Marketing Numbers You Must Know, I'm showing you a few tricks and tips on how to pick the right marketing channels for your business according to your numbers. Thank you for checking it out.

If the last few years have taught us anything, it's that we never really know what's around the corner. But, we're a brave crew at OMD so we're going to make some predictions anyway.    That's because we're not stabbing in the dark. We've been listening, watching, observing and testing many different marketing strategies. We know what worked last year and we know what's likely to gain prominence in 2023 and onwards.   In this podcast, I'm discussing about 6 Most Popular Marketing Trends That Successful Practices Use. If what you're doing to grow your practice is not working anymore or working as well as it used to, this list of popular marketing trends guide is for you.  Thank you for checking it out!

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US.   I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share.   Every night, I could feel the cold, high-pitched whistling winds blowing through the rattling bedroom window, keeping me awake at night. Life didn't look so promising back then.   But I had this dream on the first day I stepped foot in Australia of creating a leading digital marketing agency for medical practices, and that dream has kept me going until today.   Shortly after I have arrived and when I was still was working on my web design and development degree, in early 2012 I started OMD.  Today, OMD has turned 10 years old and I can't be happier to see how many practices we have helped grow over the last 10 years.   I can remember the first time I heard that 96% of businesses fail in ten years. I was shocked and upset. How can this be? what's happening if only 4 out of 100 businesses survive past the 10th year mark?   If your practice is a decade or more old, then congratulations, you're one of the 4%! If your business is less than 10 years old, then I would like to share some of the most important lessons I learned over the years.   So check out our latest podcast “Why Only 4% of Practices Survive After 10 Years” Thank you for checking it out!   =============   Links mentioned in this episode:   Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/ 7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/   Doctor Referral Marketing: https://onlinemarketingfordoctors.com/referral-marketing/ Video Marketing For Medical Practices: https://onlinemarketingfordoctors.com/videography/  

re you unhappy with the small number of doctors referring to your practice?  Or,  • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?  • Are you unhappy about the quality of referrals doctors are sending you?  • Are these referrals inconsistent, sometimes slow and often non-existent?    In this episode, I'm going to talk about how to build a consistent and effective nurturing campaign to bring more referrals from general practices to your practice using a strategy called the Dream 100 Referrals.    So check out our latest podcast about “How To Get As Many Doctor Referrals As You Can Possibly Handle ”    Thank you for checking it out!  =============    Links mentioned in this episode:  Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/     7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/    We've talked a lot about similar topics in our previous episodes, here are the links to check them out…  https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/  https://onlinemarketingfordoctors.com/video-category/smart-marketing-advice/   _________________________________________    

As a doctor or surgeon, you're in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients.  Prospective patients can't “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for.  That's a big reason it's so difficult for them to decide on you versus your competitors. There's nothing tangible for them to compare and thus, you're selling the invisible to them.  The truth is that patients choose you for so much more than just your medical degrees.  So, what are they basing their decisions on?   In this podcast, I'm discussing the 4 Key Ps To Promote Your Medical Services, on how to sell the invisible, non-tangible services that you offer.   Thank you for checking it out!

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers' behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism.    Whether you are looking for ways to refresh your existing strategy or on the hunt for entirely new ways to reach your audience, there are some changes that might impact your marketing return in a big way.    In this podcast, I'm discussing the 5 Medical Marketing Changes That You Can't Ignore. How well your practice capitalizes on marketing trends can make or break it, so keeping an eye on the upcoming changes is essential to get ahead of the competition.   Thank you for checking it out!       Links mentioned in this episode:   Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/     7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/    We've talked a lot about similar topics in our previous episodes, here are the links to check them out…    https://onlinemarketingfordoctors.com/video-category/online-lead-generation/  https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/  https://onlinemarketingfordoctors.com/video-category/smart-marketing-advice/   https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/        _________________________________________   

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it. But did you know that there is an easy way to predict them? So how do you make it happen? In this podcast, I'm showing you How To Generate More Predictable Revenues. Thank you for checking it out!

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.    In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Practice”      If you're thinking about scaling up your practice to more than 1 location and you want to know how to increase your practice's value and make your practice more sellable, then this episode is for you!    In this podcast interview, we examined…     

Would you like to charge twice as much as your competitors with the same amount of patients?  In order to do that you need to attract Affluent Patients.   This would allow you to either double your revenues with the same amount of patients or work less for the same amount of revenues.  And what does it mean to you in terms of time, money, and energy spent focusing on the requirements of only 100 patients versus the 200 "generic" patients that everyone else is striving to attract?  Focusing on the 100 affluent patients rather than the 200 "anybody's" makes perfect financial sense, so let's take a look at how you can make it happen.  In this podcast, I'm showing you how to attract affluent patients, and about the 3 main strategies on how to charge twice as much as your competitors.    Thank you for checking it out.!

Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize.   Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration throughout your office. That impacts your medical practice in a huge way.   It's easy to miss what's not working when you have your hands full and are focused on your patients' needs, as well as managing staff and performing surgery.   See if you are making any of these common mistakes that doctors and surgeons make and then address them so your practice and profits flow better.   In this podcast, I'm showing you the 3 common overlooked mistakes doctors & surgeons make and how to fix them.   Thank you for checking it out!

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin.     As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “for a bag?!!!” and his response is:    “It's not a bag, it's a Birkin.”    Now a Hermes Birkin bag's price can range from $US40,000 to $US500,000.    The question is how do companies like Hermes, whose bags are highly overpriced, get away with increasing prices year over year by an averagely of 14% without experiencing the slightest drop in demand?     I think they've mastered the art of increasing their customers' perceived value on their products.    In this podcast, I'm showing you the 4 Essential Ways to Increase Patient's Perceived Value of Your Practice.      Why do your patients buy your products/services? Is it better to decrease price or increase perceived value? 4 essential ways to increase perceived value to convert more patients   Thank you for checking it out.!

Have you ever questioned yourself?    How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty?       If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to set up in our latest podcast episode called   How to Become the Starbucks of Your Sector.     PS: Remember…“If you do what most people do, you'll have what most people have. Which is not a lot!” 

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity.      How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.      In this podcast, I'm showing you the 7 Reasons Your Front Desk May Be Losing 39% of Your New Patients and how to fix them.     Thank you for checking it out!

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs.     If you notice the busiest practices aren't necessarily the ones that have more experience or skills than you do, they just know how to market themselves better.      McDonalds is not the one that sells the tastiest burgers but they sell the most, are you with me on this?     I was reading one of the best-selling books in sales called the Ultimate Sales Machine written by Chet Holmes and he had this saying…     “When you sell, you break rapport. When you educate, you build it. Sales is all about building rapport with your prospects.”      You can now see the importance of educating patients and in this podcast, I'm going to show you 5 things dos and don't when it comes to organising a patient seminar or dinner with doc event.    Thank you for checking it out!