Hello everyone, this is Michelle D'Attilio from sÅsh and you are listening to Social Soup, the podcast that serves up seasoned expert takes on marketing, business, entrepreneurship, and life. Learn more about what we do at www.getsosh.com Interested in connecting with Michelle? Reach out via LinkedIn: https://www.linkedin.com/in/michelledattilio/
Michelle talks with Anya Cheng, Founder and CEO of Taelor, a leading men's clothing subscription service that provides personal styling and curated rentals, powered by expert stylists and A.I. tools. A Girls in Tech 40 Under 40 honoree, Anya previously led eCommerce and digital innovation teams at Meta, eBay, Target, and McDonald's.Anya and Michelle unpack the suitcase on the psychology of the male shopper, A.I. and humans teaming up to deliver effortless style, and how curiosity and persistence led to a 2-million-dollar investment. Anya also shares her journey as an Asian woman navigating Silicon Valley.Plus: sustainability, representation, and what it really takes to build momentum from scratch!Enjoying Social Soup? Then be sure to subscribe and share!Connect with Anya on LinkedIn: linkedin.com/in/anyacheng/ Experience effortless style with rental and personal styling services.Taelor — Get 25% OFF your first month of men's clothing subscription with code: PODCAST25Sign up at: https://taelor.style/pages/membership Armoire — Get 50% OFF your first month of women's clothing subscription with code: ArmoirexTaelorSign up at https://www.armoire.style/refer/ArmoirexTaelor Give the gift of time, convenience, and effortless style. Taelor Gift Cards — Get 10% OFF with code: PODCASTGIFTPurchase at: https://taelor.style/products/menswear-rental-gift-card Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com Join us next week for more Social Soup!
Michelle chats again with sōsh team member Maggie Golden about the constantly evolving marketing world. They explore current patterns in marketing, rising ad costs, and how the way we use hashtags is changing. A.I. zaps into the conversation, too.Tune in for their takes on the death of keyword stuffing, the rise of schema SEO markup, and why memes might just be your brand's secret weapon. Grab your earbuds and get ready for a fun ride through what's working (and what's failing) in today's marketing world. Spoiler: it's all about being real and a little weird.Social Soup is meant to be shared! Subscribe and tell your friends about the show.Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke Learn more about sōsh! Visit our website and reach out at: getsosh.com Grab more Social Soup again next time!
Michelle flies solo for a raw, personal episode reflecting on an unexpected detour that reshaped her life—and the powerful lessons she's learned in the four years since.From heartbreak and betrayal to healing and self-trust, she shares how to show up with integrity, even when life hits hard. Michelle also dives into the state of modern marketing, calling for a shift toward ethical, transparent practices. If you've ever been knocked off your path—or wondered how to stay rooted in who you are—listen to this episode!If you want more Social Soup, then subscribe and tell your friends about our podcast!Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Come back next week for another bowl of Social Soup!
How do we build a life—and a world—that feels more like bliss? In this episode, Michelle sits down with sisters Sandi and Stacie Herrera to talk about their new book, Unpacking Bliss, and the framework behind HumanizEDU: a movement to transform school culture and support mental health in real, human ways.They open up about their sibling journey, co-founding a business, building emotional intelligence in schools, and launching an AI-powered voice companion called Bliss 24/7. From healing burnout to redefining success, this episode is full of wisdom, warmth, and truth bombs.Bonus: Find out why April 25 is their perfect launch date (hint: it involves Miss Congeniality and tacos). If you crave more Social Soup, then share our pod with others and subscribe! Check out their company, HumanizEDU: https://humanizedu.com/ Read the Herrera sisters' book, Unpacking Bliss (which has a 24/7 AI voice companion called Bliss, trained on the book's content to guide readers as they unpack their own journey): https://www.amazon.com/Unpacking-Bliss-Suitcase-Theory-Life/dp/1964686210 Listen to their HumanizEDU podcast: https://podcasts.apple.com/us/podcast/humanizedu-podcast/id1722458721 Check out their Culture & Wellbeing Coach Certification program: https://humanizedu.com/cwcc Connect with Sandi Herrera on LinkedIn: linkedin.com/in/sandiherrera/ Connect with Dr. Stacie Herrera on LinkedIn: linkedin.com/in/dr-stacie-herrera/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com We'll whip up fresh Social Soup next week!
Michelle chats with Nader Safinya, founder of culture branding agency Blackribbit and host of the Frog Talk podcast.In this episode, we explore what it means to lead, communicate, and build brands with real depth. From childhood challenges and racial identity to the contradictions of corporate “inclusivity,” our Nader holds nothing back. He and Michelle unpack how curiosity, creativity, and courage can drive stronger culture and branding, both personally and professionally. We also get into the culture of performative “safe spaces” and why some meetings are just well-catered avoidance.Plus: a game-changing 72-hour brand sprint offer that might be just what your business needs—link below to get started!If you love what we're simmering, share Social Soup with people and subscribe! Check out Nader's company, Blackribbit! Offering a phenomenal deal for a 72-Hour-Brand Sprint for $7500 for 5 founders through May 1st, a $35k+ Value: https://blackribbit.com/contact-us-blackribbit/ Listen to Nader's Frog Talk podcast: https://blackribbit.com/podcast/ Connect with Nader Safinya on LinkedIn: /linkedin.com/in/nadersafinya Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Social Soup will be back next week with a fresh batch!
Michelle sits down with Stephanie Krubsack, founder and CEO of Purevant Living and host of the Person and Planet Podcast. Stephanie is a creative director, sustainability strategist, a children's book author, and so much more!Stephanie talks with Michelle about what it really means to live and work more sustainably. They dive into how travel can be life-changing (and career-changing), why community and local collaboration matter, and how even the smallest changes can make a huge impact. Stephanie also shares all the details on her upcoming Earth Day event in Milwaukee to release her latest eco magazine—link below! Whether you're a business owner, a sustainability enthusiast, or just someone looking to do a little better, this one's for you!Like what we're cooking? Share Social Soup with your friends! Attend Stephanie's Earth Day release party at MARN on April 22: https://bit.ly/3RQ04Tc Connect with Stephanie Krubsack on LinkedIn: linkedin.com/in/stephanie-krubsack Listen to Stephanie's podcast, Person and Planet Podcast: creators.spotify.com/pod/profile/personandplanetRead Stephanie's children's book, The Pale Pickle and eco magazines: personandplanet.com/collections/all Check out Stephanie's company, Purevant Living: personandplanet.com
Today we're with John Rogers, who is an executive leader and the founder of RL Leaders Group.John and Michelle dive into the future of A.I. and its impact on society, work, and values. They explore Bill Gates' prediction that A.I. could reduce human jobs to just three roles. The two also look at the nuances of brain health, our future as a society, and the implications of A.I. in daily life. If you love our flavors, be sure to share Social Soup with your friends! Connect with John Rogers on LinkedIn: linkedin.com/in/johnrogers360/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Come back next week for more Social Soup!
We're joined again by John Graham, who is an author, activist, adventurer, storyteller, and now even a TikToker! John has over 80 years of action-packed life experience—so Michelle called on him to share some wisdom during this confusing time in the US.John and Michelle discuss the state of democracy, the power of protest, and the dangers of misinformation. They explore how historical patterns can guide us in today's cultural and political chaos and the importance of staying engaged in challenging times. The conversation also delves into the struggles faced by young men today. Tune in for actionable insights and impactful stories that remind us of the importance of individual action.Need some inspiration to dig deep? This is the episode to listen to! If you want to keep spooning up Social Soup, be sure to share, subscribe, and rate our show!Follow John on TikTok: https://www.tiktok.com/@badassgranddad Check out John's website: Johngraham.org Connect with John Graham on LinkedIn: linkedin.com/in/johnagraham1Read John Graham's memoir, Quest—Risk, Adventure, and the Search for Meaning: johngraham.org/books/quest-risk-adventure-and-the-search-for-meaning Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Fresh Social Soup next week!
Phil Gerbyshak returns! He is the writer of the Happy AF newsletter and host of The Happiness Practices podcast. Michelle and Phil explore the key elements of building long-term resilience and navigating mental health needs. They break down simple yet effective strategies to thrive during tough times, including looking at self-compassion and breathing techniques. They also look at the importance of knowing when to fight for what matters and when to step back and let go. Tune in for practical advice and an honest discussion about balancing resilience, ego, and self-care.Wanna slurp more Social Soup? Subscribe and share!Sign up for Phil Gerbyshak's weekly happiness newsletter and podcast at https://happyaf.substack.comConnect with Phil on LinkedIn: linkedin.com/in/philgerb Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com We'll have more Social Soup for you next week!
Feeling stuck? Wondering if you're on the right path? This episode dives deep into the power of choice, trust, and navigating life's curveballs. Our wonderful guest Shayla Locklear shares stories about building her own life, discovering her true power, and exploring the complexities between wealth and mental health.We explore the intersection of spirituality and religion, making conscious choices, and recognizing that abundance is already yours—if you're willing to claim it. Get ready for an episode that will leave you feeling empowered and inspired!Care for more Social Soup? Then share, subscribe, and rate!Connect with Shayla Locklear on LinkedIn: linkedin.com/in/shaylalocklear Check out Shayla's website: theshaylalocklear.com Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com Come back again next week for another helping!
In this episode of Social Soup, we talk with the incredible Lynne Dixon-Speller, Academic Dean at Edessa School of Fashion in Milwaukee. Lynne and Michelle discuss the significance of Black History Month and Women's History Month. Lynne shares insights on the legacies of Black leaders and pioneering women who have shaped our world. They discuss misconceptions behind DEI efforts, ongoing challenges of systemic inequality, and the importance of historical education to shed light on marginalized voices.Lynne shares her unique perspective and stories as a Black woman, opening up about growing up, tokenism, being a business woman, and more.If you'd like second serving of Social Soup, then share, subscribe, and rate!Connect with Lynne Dixon-Speller on LinkedIn: https://www.linkedin.com/in/lynne-dixon-speller-45002577/ Check out Edessa School of Fashion: https://edessa.fashion/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com Join us for more Social Soup next week!
Michelle chats with Courtney Stone, co-founder of the Spotlight app, a platform for modern giving and advocacy. Spotlight aims to create a space where people can contribute to causes and feel heard, valued, and engaged.The two discuss contributing to the greater good, highs and lows of startup life as women entrepreneurs, hidden discrimination in business, and the power of community. They dive into social issues, the challenges of securing funding, the importance of valuing your expertise, and why strong connections are key to success. Courtney also shares insights on building a platform that truly listens to its users. Tune in for an important conversation about resilience, collaboration, and breaking down barriers!Want to slurp more Social Soup? Share, subscribe, and rate so we can whip up more batches!Connect with Courtney on LinkedIn: linkedin.com/in/courtney-stone-276a36179/ Learn more about the Spotlight app and collaborate with the community: www.spotlight.xyz Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com We'll have fresh Social Soup again next week!
Michelle chats with longtime friend Chris Kann, owner of CSK marketing and Chris Kann Coaching. Chris is a market research expert, coach, and business leader with endless insights on leadership, marketing, and more!The question isn't what Michelle and Chris discuss—it's what *don't* they discuss! They explore the power of listening, both in business and in life. Chris shares how truly hearing people can shape better products, stronger brands, and more confident leaders. She and Michelle dive into how feedback impacts business success and the balance between advocacy and self-care. Whether you're a leader, entrepreneur, or someone trying to make sense of the noise, this episode offers fresh perspectives on the value of connection, conversation, and trusting your intuition.Enjoy Social Soup? Help us make more batches by sharing, subscribing, and rating the show!Connect with Chris on LinkedIn:linkedin.com/in/chris-shields-kann-4849026/Learn more about Chris' business CSK Marketing:cskmarketing.com Check out Chris' coaching company, Chris Kann Coaching: chriskanncoaching.com Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at:getsosh.com Join us at the soup counter again next week for a fresh batch!
We're joined by Nyles Breecher, Lead Game Designer and Product Manager at PerBlue Entertainment. Nyles has a mathematics PhD and a published board game called Word Heist!Michelle and Nyles discuss what goes into designing games and optimizing user experience. They cover why good UX is critical not just for games, but for any customer experiences with a business: the website, customer service process, and more. Nyles shares insights on the process of building and publishing games, and why he actually *loves* creating tutorials. Later, they shed light on the dangers of dark patterns. Game on!Love Social Soup? Help us out by subscribing, sharing, and rating the show!Connect with Nyles on LinkedIn: linkedin.com/in/nyles-breecherCheck out Nyles' board game, Word Heist! gamewright.com/product/word-heist Learn more about PerBlue Entertainment: perblue.comConnect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com Come back next week for more Social Soup!
Michelle is joined again by sōsh team member Maggie Golden to talk about how brands can build strong relationships with customers. They also discuss breaking up with bad marketing tactics—things businesses should ditch this year to do better for the customer relationship. Customers are like your Valentine's Day dates. You've gotta wine them and dine them to pique their interests. But to win their hearts and form long-term relationships, you'll have to work to form meaningful connections with them. Happy Valentine's Day!If you enjoy Social Soup, make sure to subscribe, share, and rate the show.Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Connect with Maggie on LinkedIn:linkedin.com/in/maggiegoldenmkeLearn more about sōsh! Visit our website and reach out at:getsosh.com We'll cook you a fresh batch again next Friday!
It's all been a LOT lately. Michelle talks about what's going on in her life and the world, and how she navigates stressful times. She gives tips about how to stay centered when things are chaotic, and shares why it's crucial to not let outrage take over. Michelle's recommendation: Watch The Social Dilemma on Netflix, and research “shock event” and “tribalism.” When you're hurting, take a deep breath. Think before you post. Stop doomscrolling. Fight for your mental health. Strive to do better as a human. Like what we're simmering up? Then subscribe, share, and rate Social Soup. That helps us more than you know! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com Join us next week for more servings of Social Soup!
We've said we'd go deep, so here's a deep ladle episode! Michelle opens up about the realities of being an entrepreneur, a parent—a person—navigating the double black diamond ski slopes of life. For Michelle this week, that meant facing deadlines, family medical issues, and a podcast to record. She shares a raw and unfiltered look at the pressures of owning a small business. Michelle reflects on resilience, organization, and the power of simply showing up—even when it gets messy. This is a reminder that life is rarely complication-free, and you've gotta keep moving forward. If you're savoring our flavors, then be sure to subscribe, share, and rate Social Soup! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com Next Friday we'll have another batch of Social Soup for you!
Social media has turned on its head once again, and we've barely started 2025. Michelle and sōsh team member Maggie Golden talk about what happened with the short-lived TikTok ban, the recent Instagram grid update, and more. They also dive into discussing the dangers of social media and how it's important to understand how we interact with it and what that means. Michelle and Maggie tackle other questions like, “Do social issues, politics, and religion have a place in business?” Stay tuned for predictions about social media and marketing needs this year! Like what we're cookin' up? Then subscribe, share, and rate Social Soup! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke Learn more about sōsh! Visit our website and reach out at: getsosh.com Join us for more Social Soup next week!
Life is full of disruptors: holidays, family emergencies, anxiety. How do we reset and get back on track with our routines? Or, even establish a routine in the first place? Michelle explores the importance of healthy routines, and ways to get back to routines when we get derailed. Work to find your rhythm and routine—it's worth it! Find what matters most to you. Work toward it and give yourself grace. Some souper easy ways to help our show? Subscribe, share, and rate! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com We'll be here again next Friday with a new Social Soup recipe!
Let's get digital! Michelle shares tips for keeping your digital accounts safe. Tune in for important advice about password protection, avoiding scams, and maintaining digital privacy. It's all about protecting data and peace of mind. What's your digital resolution this year? We'd love to hear it! If you dig our flavors, be sure to subscribe and share. That helps us out! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com Meet us here next week for another pot of Social Soup!
In the spirit of Social Soup, we're continuing to keep it real. Michelle gets vulnerable and reflects on something often swept under the rug this time of year: Sometimes, holidays are not joyful. Stresses in life often follow us during the holidays, and can be amplified even more as a result. Michelle explores how we can show up when life gets exhausting, the importance of staying connected and honest, and how to find meaning in the mess. She shares tips for getting through tough times and giving yourself grace. To anyone who feels overwhelmed right now: It's okay to not have it all together. Give yourself grace. Be messy. Connection does not require perfection. Loving Social Soup? Then subscribe and share it around! Read Michelle's book recommendation: “The Let Them Theory” by Mel Robbins Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh! Visit our website and reach out at: getsosh.com Join us for another batch of soup next week!
Today, Michelle muses about the influence of marketing on us—both in what we buy and what we believe. How do psychology, persuasion, and business intersect? Michelle dives into how certain marketing methods hit us on a deep level…and what that all means. She explores tactics like leveraging nostalgia, scarcity, social proof, and storytelling. When does marketing cross the line into manipulation? What happens when brands screw up in their campaigns? If you're digging our flavors, share Social Soup with people you know and hit subscribe! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Grab soup with us next week!
December has been a LOT, which reminds us how important is it to unplug. This Morsels episode highlights our guest Kevin Mann discussing the importance of unplugging. He also shares what success looks like and his favorite quotes. Is Social Soup slurp-worthy? Then be sure to share it and subscribe! Check out Kevin's website, Campdesign: campdesign.net Dive into Kevin's mental health campaign, Unf*ck Your Feelings: unfckyourfeelings.com Connect with Kevin on LinkedIn: linkedin.com/in/kevingmann Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com
It's another team sesh! This time, Michelle and sōsh's creative lead Maggie Golden share their predictions for 2025 about business, marketing, and life! Michelle and Maggie discuss the biggest takeaways from 2024, and dust off the crystal ball to get a glimpse at what 2025 has in store. They also share their guesses for the 2025 Pantone Color of the Year! Whether you're tickled pink or feeling a little blue, we hope Social Soup can serve as a pick-me-up today! Savoring our flavors? Please share Social Soup and subscribe—that helps us simmer up more soup! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke Learn more about sōsh: visit our website and reach out! getsosh.com We'll have another batch ready for you next week!
We're back with another Flashback Friday episode! Michelle talks with Beth Ridley, Founder and CEO of the Ridley Consulting Group and an expert in workplace culture. She and Michelle discuss whether or not DEI is still relevant, and why billionaires like Elon Musk shouldn't be weighing in on the matter. Beth answers sensitive questions about ethnicity and culture, too. Tell others about Social Soup, and hit subscribe. That helps us create more content for you! Connect with Beth Ridley and her business, Ridley Consulting Group: ridleyconsultants.com Connect with Beth on LinkedIn: linkedin.com/in/beth-ridley-a92b8b5/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Come back for more Social Soup next week!
“It's gonna be messy, but it's gonna be okay.” - Jill Baake Flashback Friday time! We're revisiting an episode we've been craving after a tough couple of weeks. Michelle chats with Jill Baake, a leader of coaching and strategy at Northwestern Mutual. They dive deep into personal journeys and growth, and times of change in life. Jill shares insights on how to navigate through difficult times—and come out on the other side a better person. Craving more Social Soup? Share and subscribe so we can simmer more batches. Jill wrote a parenting book, “I Love Me Mom”! Check it out: https://bit.ly/3WnaJ9X Connect with Jill Baake on LinkedIn: linkedin.com/in/jill-baake/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com More Social Soup next week!
We're joined by Phil Gerbyshak, the mind behind the Happy AF newsletter and host of The Happiness Practices podcast! Phil and Michelle discuss how to find positivity in times of darkness. They open up about the divided nation after the recent election, and how we move forward. Phil poses questions like, “Can we still be friendly without being friends?” and “How do we thoughtfully respond rather than react?” Be kind. Work to understand. We'll keep the soup supply coming. If you enjoy Social Soup, be sure to subscribe and share. Sign up for Phil Gerbyshak's weekly happiness newsletter and podcast at https://happyaf.substack.com Connect with Phil on LinkedIn: https://www.linkedin.com/in/philgerb/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Join us next week for fresh Social Soup!
Michelle gives a quick rundown of marketing essentials in 2025. She digs into best practices for websites and social media, audience segments, artificial intelligence, social impact marketing, and authenticity. What's YOUR take on marketing in 2025? Let us know! Loving Social Soup? Ladle the love by subscribing, rating, and sharing it with people you know. That helps us keep the batches coming. Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com We'll serve up more hot takes next week!
Today we're joined by Lynne Dixon-Speller, mastermind behind the Edessa School of Fashion in Milwaukee, and Michelle's friend of 20+ years. Lynne shares the history of Edessa, the first designated four-year fashion college in the USA with global majority (black) leadership. Edessa School of Fashion is named after Lynne's grandmother, Edessa Meek Dixon. She taught Lynne how to sew, sparking her love for fashion and teaching. Lynne talks about what life and education looked like for black families over the past few generations. Lynne shares Edessa School of Fashion's unique approach—teaching students practical skills to prepare for the professional world outside of school. Later, she shares Edessa's incredible events, like an upcoming fashion show honoring designer Virgil Abloh! Sponsor and attend Edessa's VUR•JUHL fashion show on November 8! This event highlights Edessa School of Fashion's commitment to fostering visionary talent, embracing Black and Brown excellence, and shaping the future of fashion culture. Get tickets for the November 8 show: https://bit.ly/48qSAhc Sponsor it! Contact jrowley@edessa.fashion to be a sponsor for Edessa's VUR•JUHL fashion show. Check out Edessa School of Fashion: https://edessa.fashion/ Connect with Lynne Dixon-Speller on LinkedIn: https://www.linkedin.com/in/lynne-dixon-speller-45002577/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com We'll have a new flavor of Social Soup next week!
Michelle founded her marketing agency sōsh 25 years ago today in 1999. On sōsh's golden birthday AND silver jubilee, Michelle talks about the early days of sōsh and shares 11 lessons she has learned as an entrepreneur. And lots of bonus lessons sprinkled in! When sōsh started, social media wasn't even a thing. We were all panicking about Y2K disasters instead of A.I. ruling the world. Marketing has evolved in so many ways since then. Ready to party like it's 1999? We've got 25 years of business and life wisdom simmered into this episode! If you want seconds of Social Soup, make sure to subscribe, share, and rate. That helps us cook up more batches! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Enjoy fresh Social Soup next week!
Everyone has a story, and then there's John Graham, a self-proclaimed “badass granddad” who has ENDLESS stories! John has heard the call to adventure from a young age, joining a freighter boat crew as a teenager. He has seen war first-hand, worked for the United Nations, escaped a burning ship during a typhoon, and climbed treacherous mountains…that's just a sample. We're not sure what he *hasn't* done! John Graham is the Executive Director of global nonprofit The Giraffe Heroes Project, author, speaker, and seasoned adventurer. The Giraffe Heroes Project recognizes people who “stick their necks out for the common good,” and encourages everyone to make a difference. John continues to live a life of service. He shares his experiences with PTSD, finding his meaning in life, and so much more. You have to hear it to believe it. Drink up his stories! Enjoying your Social Soup? Share it with your friends, subscribe, and rate the show. Check out The Giraffe Heroes Project: https://www.giraffe.org/ Read John Graham's memoir, Quest—Risk, Adventure, and the Search for Meaning: https://www.johngraham.org/books/quest-risk-adventure-and-the-search-for-meaning Connect with John Graham on LinkedIn: https://www.linkedin.com/in/johnagraham1/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Join us next week for another bowl of Social Soup!
Today we chat with Gordon Coopman, owner of St_rong (“Saint Wrong”) Training. Gordon has a background in both physical fitness and psychology. He focuses on personal training for his clients, and goes deeper into long-term impacts we have on our bodies and minds. Michelle and Gordon explore questions like…How are the mind and body tied together, and how do we motivate ourselves both mentally and physically? Why does taking a walk help us think more clearly? What do we tend to get wrong about nutrition and fitness? They also discuss vulnerability, authenticity, fitting in, and being present. Let's get physical—and mental! Make sure to share Social Soup around! Subscribe and rate the show, too, so we can keep cooking. Explore Gordon's business. St_rong Training: https://saintwrong.com/ Check out Gordon's YouTube channel: https://www.youtube.com/@Saintwrong Connect with Gordon Coopman on LinkedIn: https://www.linkedin.com/in/gordon-coopman-670694a7/ Follow Gordon on Instagram: https://www.instagram.com/saintwrong/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Ladle up more Social Soup next week!
Victor Varnado joins us today—owner of a tech and media company called Supreme Robot. He's also a comedian, performer, game designer, and cartoonist for The New Yorker! Victor opens us up to the realm of gamification in business! He created a service called High Score Host that allows businesses to gamify email collection. Victor also creates custom promotional games for different companies that feel true to the brand. He shares the opportunities gamification provides, and how companies can use it. Victor and Michelle also chat about how to create valuable content and services people truly want. Later, they discuss the importance of art and love in life, and why they reject hustle culture. Ready to get into the game? Hit play! Care for more Social Soup? Subscribe, share, and rate our show. That helps us keep the soup on. Play games and win prizes on High Score Game Arcade: https://play.highscoregamearcade.com/ Explore Victor's company, Supreme Robot: https://supremerobot.com/ Victor also created a gamified email collection service called High Score Host: https://highscorehost.com/ Connect with Victor Varnado on LinkedIn: https://www.linkedin.com/in/victorvarnado/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Join us again next week at the Social Soup table for another bowl!
We're joined by Matt Dorner, Economic Development Director for Milwaukee Downtown BID #21. Matt and Michelle dive into the importance of social connections in cities, investing in our communities, and the science (and art!) of city planning. They also chat about where Milwaukee once was, and where it's going. One of Matt's projects is the MKE Dog Park—a much-needed public dog park in the heart of Milwaukee that maximizes a currently under-utilized city space under the freeway. Matt shares why Milwaukee is a hidden gem, along with other current and potential future city improvement projects. Subscribe and share Social Soup. That helps us whip up more batches! Connect with Matt Dorner on LinkedIn: https://www.linkedin.com/in/matt-dorner-39a97533/ Check out MKE Dog Park: www.MKEDogPark.com Explore Milwaukee Downtown: www.milwaukeedowntown.com Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Come back next week for more Social Soup!
Today on Social Soup: Andrew Feller, Wisconsin-based commercial and editorial photographer! Andrew and Michelle tackle the subject of determining pricing for business projects. They discuss how they navigate the struggles of clients not understanding certain service costs. Andrew also talks about the power of saying no as a professional and why to highlight your favorite types of work in your portfolio. How do we create picture-perfect client relationships? Plus: trendy words Andrew and Michelle can't stand. ;) Like our flavor? Great! Then share, subscribe, and rate Social Soup! Connect with Andrew Feller on LinkedIn: https://www.linkedin.com/in/fellerandrew/ Check out Andrew's photography portfolio: www.andrewfeller.com Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Join us next week for fresh soup!
In this episode, we get deep with Colby Wegter, owner of Autonomy Agency, a firm that helps marketing agencies thrive. Colby and Michelle chat about authenticity, building genuine connections, and burnout. Colby shares his innovative method for reaching out and connecting with fellow professionals on and off digital platforms. He also talks about his experiences with burnout—and how he navigated through it. We're serving all kinds of interesting morsels. Hope you're hungry! Care for seconds? Subscribe, share, and rate Social Soup! Connect with Colby Wegter on LinkedIn: linkedin.com/in/colbywegter Check out Colby's company, Autonomy Agency: autonomyagency.com Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com We'll see you next week to serve more Social Soup!
Today we chat with Michael Diettrich-Chastain, founder and CEO of Arc Integrated. Michael is a leadership coach, speaker, and author of CHANGES. He and Michelle talk about personal growth, change, and how approaches to mental wellness have evolved over the years. They dive into questions like…Do small towns create small thinking? Why should we question tradition? How do you find the right therapist for you? They also discuss organizational psychology and why introspection leads to great leadership. Let's dig in! The best way to support Social Soup is to subscribe, share, and rate our show! Connect with Michael on LinkedIn: linkedin.com/in/mdiettrichchastain/ Read Michael Diettrich-Chastain's book, CHANGES: arcintegrated.com/changes/ Check out Arc Integrated and the CHANGES assessment tool: arcintegrated.com/cards/ Read Michael's book recommendation, Longpath: goodreads.com/book/show/59678829-longpath Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com More Social Soup next week!
Michelle chats with Jen Humayun, who is Executive Director of the Tony Hsieh Award and an extraordinary human being! They discuss how the Tony Hsieh Award came to be and what it's all about. Jen also shares her incredible Indiana Jones-style adventures in life and business. Jen has literally dug into history as an archaeologist! The Tony Hsieh Award honors the late Tony Hsieh's legacy of bringing new ideas to life in business. Each year, the award recognizes business leaders who show radical innovation in the workplace. YOU can apply for the 2024 Tony Hsieh Award—link below! Make sure to subscribe, rate, and share our show if you want us to cook up more episodes! Learn more about the Tony Hsieh Award and submit a nomination by September 22, 2024: thetonyhsiehaward.com Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Join us next week for more Social Soup!
Michelle chats with her daughter Sophia, an Early Childhood Education and Special Education major at NYU—and a member of Gen Z. Michelle picks Sophia's brain about where and how Gen Z spend their time, and how they're working to change the future of education. Sophia shares how she and her peers discover and interact with brands on social media, and why younger generations may be more keen with product claims and potential scams. Sophia answers all kinds of questions like…How do we do better with early childhood education? How do we work with—not against—A.I.? Why should people shift their thinking about problematic sports team names? Crave more Social Soup? Subscribe, share, and rate! That helps us cook more. Connect with Sophia D'Attilio on LinkedIn: linkedin.com/in/sophia-dattilio-460580197 Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com New batch coming up next week!
Today we chat with Tyler Williams, Development Officer for the City of Las Vegas. Tyler shares why Las Vegas is becoming the go-to hub for innovative remote work-based businesses. He and Michelle also tackle...Why are cities so important to the human narrative? What's needed to create community in a workplace, a city, or anywhere else? They also talk about the importance of optimizing the customer experience—and why to extend great customer service to *everyone* involved with a company. What happens in Vegas should be shared in a podcast—Social Soup! Grab a bowl and enjoy. Have a hankering for more Social Soup? Subscribe, share, and rate the show! Those are the ingredients we need for the next batch! Connect with Tyler Williams on LinkedIn: linkedin.com/in/tyler-williams-53089b20/ Learn more about the City of Las Vegas: https://www.lasvegasnevada.gov/ Check out a book recommendation from Tyler: Triumph of the City by Edward Glaeser Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com More soup to slurp next week!
Matt McCoy joins Michelle to nerd out about all things tech! Matt is the founder and president of Lanex, LLC, a software development firm known for finding creative solutions to business problems and bringing ideas to life. Matt and Michelle discuss the evolution of the technology industry from the mid-80s up to today—and look toward what's in store for the future. They also chat about retro computing, striking the right balance with A.I., and exploring generational patterns of interacting with technology. We hope you're ready to do the robot! Want more Social Soup? Here are the nuts and bolts: subscribe, share, and rate the show. Then we can concoct more content! Connect with Matt McCoy on LinkedIn: linkedin.com/in/matthewamccoy Visit Matt's company, Lanex, LLC: lanex.com Matt is on the tech committee at Shepherds College, which offers programs that teach employable skills to people with special needs: shepherdscollege.edu Check out Matt's retro technology YouTube channel: youtube.com/@retrocomputersarcadesandmaking Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Join us at the soup table again next week!
Jill Baake, a leader of coaching and strategy at Northwestern Mutual, joins us for some deep talk on personal journeys and growth. She and Michelle discuss recognizing moments of pivotal change in life and how to get to the other side of struggles—and become a better person for them. They discuss questions like…Do you need to experience excruciating pain to evolve as a person? Is comfort the enemy of progress? Can we formulate ease? Life is like a big bowl of sloppy soup. In the words of Jill, “It's gonna be messy, but it's gonna be okay.” So, keep a napkin (or towel) handy, and dig your spoon into life's curveballs. You want more Social Soup, don't you? Then make sure to share it with the crowd and subscribe! It helps us keep the soup coming. Jill wrote a parenting book, “I Love Me Mom”! Check it out: https://bit.ly/3WnaJ9X Connect with Jill Baake on LinkedIn: linkedin.com/in/jill-baake/ Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com We'll have a new flavor of soup for you next week!
Michelle and David Bowles talk cause marketing, getting diverse perspectives in your business strategy, and looking toward the future of marketing. David is the president of CMRignite, a social impact marketing agency in Milwaukee, Wisconsin. P.S., they're hiring—link below! David shares examples of cause marketing campaigns his agency has created. Later, we dive spoon-first into big industry issues people don't talk about enough, like addressing inequalities in life and business, and admitting that we can't be experts in everything. David also shares his hot take on the dangers of cutting out social impact efforts. Want seconds on Social Soup? Subscribe, rate, and share! Check out David's company, CMRignite. They're hiring, and are especially looking for people of color to apply! cmrignite.com Connect with David Bowles on LinkedIn: linkedin.com/in/david-bowles-08657039 Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Come over again next week for fresh soup!
Today's episode is a quick, hot take on influencers versus advocates…a grab ‘n go “quickcast.” What's the difference between brand influencers and advocates? Michelle breaks down the ingredients of each, and the best serving options, depending on your marketing goals. Have you used influencers or advocates? What were the outcomes? Share your stories with us! If you can't get enough Social Soup, make sure to subscribe, rate, and share it around with people you know. That helps us cook more soup! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com See you again next week for another soup date!
When the Republican National Convention comes to her hometown of Milwaukee, Michelle gets reflective. She looks at the past 8 years and…how the heck the future's gonna pan out. Whether you're on the left, right, or in the middle, politics simmer up feelings. So, let's grab a mug of soup and talk about it. To quote P!nk, respect is just a minimum! Get ready to do some introspection. Listener challenge: What can we do to make respect the norm this political season and beyond, rather than us versus them? Tell us what you think! Want more soup? Share Social Soup with your people. If you're digging the show, give Social Soup a five-star review on Apple Podcasts and Spotify. That helps us out! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Come over again next week for more soup!
The team shoots the breeze, tackling questions like…Is anything too serious to joke about? Is it more okay to joke about tragedies that have long passed versus those the world is still reeling from? Does personal background and culture ever come into play? SO many questions. We hope your soup is packaged up securely to-go, because it's a wild ride. Welcome back to the Social Soup Podcast! Ladle the soup around! Tell your friends and family about Social Soup. If you found the soup satisfying, drop us a five-star review on Spotify and Apple Podcasts. It's an easy way to help us make another batch of soup! Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Join us at the soup table next week!
Michelle gets real, really quickly, with Kevin Mann—the creative mind behind Campdesign and Unf*ck Your Feelings. They discuss how generative A.I. may affect the design climate in the future, along with deepfakes and the need to be aware as a society. Later, Kevin shares a campaign he's been working on about connecting with men about the importance of their own mental health. They also chat about how life-changing it is to unplug from the world for a while. It's f*cking brilliant—don't miss it! Welcome back to the Social Soup Podcast! Want more soup? The best way to get seconds is to share Social Soup with your friends and family. Liking our taste? Giving us five-star review on Apple Podcasts and Spotify is always appreciated. That helps us concoct more recipes! Check out Kevin's website, Campdesign: campdesign.net Dive into Kevin's mental health campaign, Unf*ck Your Feelings: unfckyourfeelings.com Follow Kevin on Instagram: instagram.com/kmann_v_machine/ Connect with Kevin on LinkedIn: linkedin.com/in/kevingmann Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Join us at the soup table next week!
Michelle chats with Michael Drescher, founder of Vibrant Body Company—weaving real talk about fast fashion. No, it's not a term for trends that come and go like lightning. Michael ladles the truth about cheap, rapid-production clothing, sharing why fast fashion is problematic for our bodies and planet, and what we can do to create a positive wardrobe change. Button up and grab a spoon. We're serving it HOT. Welcome back to the Social Soup Podcast! Pass the soup around! Share Social Soup with your friends and family. If you love our flavors, leave us a five-star review on Apple Podcasts and Spotify. That keeps the soup simmering! Check out Vibrant Body Company: VibrantBodyCompany.com Explore resources on sustainable fashion: Ecocult.com Remake.world Connect with Michael on LinkedIn: linkedin.com/in/michaelddrescher Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Grab a cup of soup with us next week!
Michelle geeks out with her cousin Jill Hurst Groebl, a fellow marketer and the owner of JCG Marketing. They spoon up their takes on integrated marketing, how to connect the dots between media channels, and more! Keep listening for intel on how Gen Alpha navigates social media these days. We're nerding it up, so put on your glasses and grab a bowl. Welcome back to the Social Soup Podcast! Soup should be shared. Tell your buddies and fam about our flavors. Give our show a five-star review on Apple Podcasts and Spotify. That helps us simmer more soup! Connect with Jill Hurst Groebl and her business, JCG Marketing: https://www.linkedin.com/in/jill-groebl-integrated-marketing/Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilioLearn more about sōsh: visit our website and reach out! getsosh.com Join us for another Social Soup date next week!
Michelle dives deep with Beth Ridley, Founder and CEO of the Ridley Consulting Group and an expert in workplace culture. We're adding spice to the soup, tackling tough topics like...is DEI (Diversity, Equity, and Inclusion) dead? Why should Elon Musk shut up about it? Later, Michelle asks a vulnerable—and important—question about race and ethnicity. Ready to slurp some hot takes? Good: we're serving them fresh! Welcome back to the Social Soup Podcast! Share the soup. Tell a friend and leave a five-star review on Apple Podcasts and Spotify. That is the #1 way to help us grow. Check out Beth's free resources on inclusivity and leadership: ridleyresources.com Connect with Beth and her business, Ridley Consulting Group: ridleyconsultants.com Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio Learn more about sōsh: visit our website and reach out! getsosh.com Let's grab soup again. Same time next week?
In today's episode, Michelle chats with Autumn Peterson and Maggie Golden, her sous chefs at sōsh! We're tackling rapid-fire questions about life, business, and the buyer's journey. Get to know the team, insights about their work, and sōsh's approach to meeting customers where they are. Welcome back to the Social Soup Podcast! Don't miss the secret ingredient takeaway! Savoring our flavors? Share the soup. Tell a friend and leave a five-star review. That helps us out! Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelledattilio/ Learn more about sōsh: visit our website and reach out! https://www.getsosh.com Let's chat over soup again next week!