The Garage by Sonatus

Filmed at the COVESA All-Member Meeting in Berlin, Germany,  Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omdia), shared insights on the automotive industry's shift towards software defined vehicles (SDVs) with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. The SDV survey, newly expanded to seven countries, highlights the growing role of AI in vehicles, the timeline of rollout of many key technologies, open source operating systems,  applications of vehicle data, vehicle updates, and especially highlights regional differences from around the world. The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey 

In a live recording from the COVESA meeting in Berlin, Steve Crumb, COVESA's executive director, discusses enhancing connected vehicle value through collaboration and innovation with John Heinlein, Ph.D, Sonatus's CMO. He emphasizes the Vehicle Signal Specification (VSS) for simplifying data communication among OEMs, benefiting data users. Despite challenges for OEMs transitioning from legacy systems, VSS is advantageous. Steve notes growing fleet interest in VSS, and COVESA's efforts to streamline app deployment across OEMs.

In this episode, recorded live at the Sonatus booth at CES2025, Tomm Clarke, EV Product Manager from Parkopedia talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus.  Parkopedia works with over 30 OEMs for in-car payments as well as improving the experience for EV-charging ranging from more authoritative charger information, easier payments and more. 

In this episode, filmed live at the Sonatus booth at CES2025, Prashant Gulati, CEO of SDVerse, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the SDVerse vehicle software marketplace. Prashant explains the goals of SDVerse, its member companies, and explains their business model. He shares some success stories about how this marketplace is gaining traction.

Martin Krantz, CEO and Co-founder of Smart Eye talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about their incredible occupant monitoring system. Martin explains how their technology has evolved with new computational capabilities and the growth of AI to discern distraction, fatigue, intoxication, but in the future mood, stress and intent. Recorded live at CES 2025 in the Sonatus booth.

Francis Chow, VP & GM, In-Vehicle Operating System and Edge, Red Hat speaks with host John Heinlein Ph.D., Chief Marketing Officer, Sonatus about the many changes in software-defined vehicles, with a particular focus on vehicle operating systems. The conversation explains Red Hat's journey towards a safety-certified Linux, and shares many of the opportunities SDV can bring to the entire vehicle value chain and consumers. Recorded live in Las Vegas at CES 2025 in the Sonatus booth.

James Roberts, President of IOT and Analytics and Ronaldo Castillo, Software Engineering Manager, both of LHP, talk with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. A special focus of this episode is functional safety and safety certification. Sonatus recently achieved ISO26262 ASIL-D functional safety rating for our Automator Safety Interlock module, which was developed in collaboration with LHP. Recorded live at the Sonatus booth at CES 2025.Links referenced in this episode:Sonatus Automator AI Safety Module Completes Functional Safety Certification Journeyhttps://www.sonatus.com/blog/sonatus-automator-ai-safety-module-completes-functional-safety-certification-journey/

Dr. Moritz Neukirchner, Sr. Director Strategic Product Management, SDV, Elektrobit, joins host Dr. John Heinlein, Chief Marketing Officer from Sonatus, to discuss his valuable perspective on the shift to software-defined vehicles. Moritz is well-known in the automotive industry and explains critical technical infrastructure, including how Elektrobit is advancing Linux for vehicles, how SDV suits commercial vehicles, prototyping, CI/CD, and more. Moritz also explains his SDV maturity framework and how it introduces a common nomenclature for the shift to SDV. Filmed live at the Sonatus booth at CES 2025.Links referenced in this episode:Moritz's SDV maturity level framework https://www.linkedin.com/pulse/sdv-yet-dr-moritz-neukirchner-uuyxf/

Recorded live at the Sonatus booth at CES 2025, Collin Shaw, President, MEMA Original Equipment Suppliers spoke with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the important opportunities and challenges that software offers to vehicle manufacturers spanning passenger vehicles, commercial vehicles and more.  MEMA represents about 500 original equipment manufacturers, so Collin brings incredible perspective from across the industry, don't miss it! 

In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied electronics periodicals. Rich talks with John Heinlein, Ph.D., Chief Marketing Officer at Sonatus and shares his perspective from talking with leaders across the industry about vehicle innovation ranging from architecture, software, safety, regulations, AI and much more.

In this episode, Vidya Rajagopalan, Senior Vice President of Electrical Hardware Engineering at Rivian joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus to discuss the electrical and software architecture for Rivian vehicles ranging from the R1, the R1 second generation, and the newly announced R2. This conversation covers topics including domain architecture vs zonal architecture, decisions around high performance ECU's, vehicle networking, sustainability, ADAS/autonomous driving, Over the air updates (OTA), and much more!

In this episode of The Garage we talk about vehicle batteries, battery technology and battery management, all critical topics for the shift to EV's. Our guest is Nadim Maluf, founder and CEO of Qnovo, a leader in battery software, who joins Sonatus CEO Dr. John Heinlein.

Matt Harden, AVP Business Development, Connected Car, from AT&T joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus, to talk about connected cars, networking, the transition to 5G, and software defined vehicles. Recorded live at AutoTech: Detroit 2024.

We talk vehicle cybersecurity with Jason Masker, Director of Solutions Architecture for Upstream talks who joins host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. This discussion highlights the evolving (and challenging!) landscape of vehicle cyber threats.  Jason explains what Upstream is doing about that threat, empowering OEMS with solutions and how collaboration with high quality data sources can improve the ability to detect threats quickly.

Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evolution of cellular networks from 4G to 5G and their application to vehicles, cybersecurity, V2X and the automotive industry's “Shanghai moment”. Aviation buffs, don't miss the fun fact of this episode.

In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus.  We talk all about BMW in North America, Connected Drive, their new app store and much more

Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang.  Now he's an associate professor of Automotive Engineering at the University of Michigan. This wide-ranging discussion starts in 1964 when Art first saw the Mustang, about his unique experiences as Chief Engineer of Mustang, and his thoughts on the shift to software-defined vehicles.

Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about how NXP is providing unique silicon solutions for software defined vehicles and partnering with key software providers. This episode also covers the S32 CoreRide platform, as well as S32N, the newest and highest performance member of the S32 Vehicle Processor family, optimizing vehicle data…and even Angry Birds. 

Amir Bar-Niv, VP Marketing and Business Strategy for Marvell Automotive joins Sonatus Chief Marketing Officer John Heinlein, Ph.D to give a masterclass in the evolution of vehicle networking and particularly the shift towards an all-ethernet vehicle.  In this insightful episode we touch on zonal architecture, cybersecurity, the diversity of vehicle networks, Marvell's automotive strategy and much more.

Doug Newcomb, automotive journalist and outreach manager for AVCC, the Autonomous Vehicle Computing Consortium, joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the AVCC's mission, which spans the wide range of autonomy in vehicles from driver assistance to fully autonomous. The conversation touches on machine learning for automotive, benchmarking, total cost of ownership, saving lives, and the importance of collaboration to advance vehicle autonomy. Recorded live at CES 2024.

Chiara Delporto, VP Advanced Sales for SDV from Marelli joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss leading automotive Tier-1 supplier Marelli and their perspective on latest trends in the automotive industry ranging from software, vehicle personalization, the importance of the cloud, machine learning, sustainability and much more. Recorded live at CES 2024.

Filmed live at CES2024, longtime automotive industry analyst and expert Roger Lanctot from TechInsights joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the automotive industry's evolving use of vehicle software, the trends at the Consumer Electronics Show for vehicle technology such as artificial intelligence, vehicle personalization, and more.

Mike Dosenbach, Director of SW Development, Auto Industry Products, AWS discusses the evolution of AWS's engagement with partners, prototyping in the cloud, machine learning, OTA Updates, the importance of data and much more. Recorded live at CES 2024.

At CES2024, the Alexandre Corjon, EVP of Innovation and Software from Plastic Omnium sat down with John Heinlein, Ph.D., Chief Marketing Officer of Sonatus to discuss diverse topics ranging from vehicle software, dynamic vehicle lighting, the future of hydrogen vehicles, usage-based vehicles, and much much more, including the joint CES demonstration between the two companies.

In this episode, filmed live at the Consumer Electronics Show 2024 (CES 2024), George Ayres, Founder and Managing Director of AutoMobility Advisors speaks with host John Heinlein, Chief Marketing Officer of Sonatus in the podcast studio at the Sonatus booth. In this wide-ranging episode we discuss SDV, vehicle electrification, fleet management, vehicle personalization, and much more.

Announcing a new podcast series from Sonatus called Driving Innovation. Hear all about the topics we'll be covering in that podcast and meet the host of Driving Innovation, Sanjay Khatri, Head of Product at Sonatus. Chapters: 0:00 Introduction 00:38 Meet Sanjay Khatri 02:16 Introducing the Driving Innovation Podcast 4:02 Summary

Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of Global Marketing for Automotive Processing.  In this episode, Part 2 of a two-part series, we continue the conversation from Part 1 and look into the future of vehicles, such as zonal architectures, collaboration in many other aspects.  Links referenced in this episode: NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32 Joint NXP/Sonatus webinar on zonal architecture: https://mobex.io/webinars/accelerating-the-automotive-shift-to-zonal-architectures/ Sonatus expert Jim Murphy on Sonatus Zonal Architecture Solution: https://www.sonatus.com/blog/sonatus-zonal-architecture-solution/ NXP blog on Zonal architecture: https://www.nxp.com/company/blog/how-zonal-e-e-architectures-with-ethernet-are-enabling-software-defined-vehicles:BL-HOW-ZONAL-EE-ARCHITECTURES?cid Chapters: 00:00 Overview 00:33 NXP working with Sonatus on vehicle software 02:24 The Sonatus Vehicle Platform 03:03 Automotive software-defined networks  04:28 Zonal architectures  05:50 NXP S32Z and NXP S32E for Zonal architectures 08:51 Ensuring a smooth transition from existing CAN architectures 11:13 The gradual transition to Zonal architectures via “body zonal” 12:56 Supporting clean slate or incremental vehicle evolution 14:33 Evolution of S32 family and the NXP S32N 15:15 Developing on virtual S32N in the cloud today 17:19 Collaboration and safety-awareness is critical  19:08 Two key points 19:51 Conclusion

Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head of Global Marketing for Automotive Processing.  In this episode, Part 1 of a two-part series, we talk about the importance of software defined vehicles and the NXP S32 Automotive Platform. Links referenced in this episode: NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32 Chapters: 00:00 - Overview 00:33 - Meet Brian Carlson 01:53 - Fun facts about our guest 04:39 - Why is SDV important? 06:40 - The Opportunity for SDV to make cars better over time 08:55 - More than a smartphone on wheels 10:08 - Building in future capabilities based on data 11:25 - SDV is not a tax on OEMs 12:31 - NXP S32G Vehicle Processor  14:08 - NXP S32Z, NXP S32E & NXP S32K Vehicle Processors 17:16 - S32 based on Arm Cortex processors 21:16 - Turning ingredients into a solution with the ecosystem 24:23 - NXP working with Sonatus on vehicle software 25:23 - Conclusion of Part 1

Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles and how OEMs, Tier-1 and Tier-2 suppliers all have a role in delivering value to the consumer as well as downstream businesses such as fleet management and more.  Links referenced in this episode : Wards Intelligence Web site: https://wardsintelligence.informa.com Maitê Bezerra LinkedIn profile: https://www.linkedin.com/in/maitê-alves-bezerra-27a5a929/ Chapters: 00:00 - Overview 00:33 - Meet Maitê Bezerra 01:08 - Fun facts about our guest 02:09 - Why are software-defined vehicles important? 04:04 - Reducing vehicle weight and assembly complexity 05:16 - Key trends in the market 07:53 - The trends in make-vs-buy 10:07 - Recap of AutoTech Panel on differentiation 12:06 - The layer cake of software infrastructure 13:49 - The OEM journey of differentiation 15:52 - Misconceptions about SDV 18:05 - Rethinking the cost/benefit of SDV 20:09 - Responsive features through flexible infrastructure 22:20 - Paid features are all not created equal 24:24 - Electrification as an opportunity  26:29 - Conclusion

In this special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles.  In this Part 2, we discuss  Prototyping, Machine Learning/AI, and ADAS/Autonomous Driving. In, Part 1, published previously (LINK) we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute. Links referenced in the show: AWS Automotive homepage: www.aws.com/automotive AWS All Things Automotive Podcast:  https://aws.amazon.com/architecture/all-in-series/all-things-automotive/?all-in-livestream-cards.sort-by=item.additionalFields.sortDate&all-in-livestream-cards.sort-order=desc&awsf.products=*all&awsf.tech-category=*all AWS Case study with BMW https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/ Part 2 Chapters: 00:00 - Overview 00:40 - Topic 3: Prototyping in the cloud and “Environmental Parity” 02:20 - Running on Arm in the cloud and the vehicle 03:13 - Start software development in the cloud 03:55 - Difficulty of validation for automotive 04:49 - Empowering developers via the cloud 05:18 - Vehicle software will triple in the next five years 07:07 - “Shift left” to accelerate design cycles 07:54 - $40-50 Billion lost to automotive recalls  08:51 - Developing vehicle HMI with the cloud 10:57 - SDV can reduce cost of recalls 11:43 - Consolidation of ECUs  12:22 - Consolidating software effectively without bloat 13:45 - SOAFEE and standards for automotive 15:31 - Topic 4: Machine Learning and Analytics 16:45 - Data collection and annotation with SageMaker 17:22 - Other frameworks for ML in AWS 17:52 - In-vehicle validation of new models 18:30 - Finding edge cases  19:20 - Tools to manage ML workflows  21:55 - Topic 5: ADAS and Autonomous Driving 22:35 - Near-term benefits from ADAS 25:00 - Seeking edge cases  25:30 - Decomposing autonomous driving 27:30 - Collaboration between AWS and Sonatus 29:29 - Importance of using real ECUs 31:04 - Summary

In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversation touches on the journey to software defined vehicles including motivations, challenges, benefits, and balancing in-sourcing and out-sourcing. Links referenced in this episode: - All Things Automotive S1 Ep9 with SBD Automotive: https://www.youtube.com/watch?v=N2XjHUhvGk0 - SBD Automotive: https://www.sbdautomotive.com Chapters: 00:00 - Overview 00:24 - Meet the guests from SBD Automotive 01:47 - Fun facts about our guests 03:01 - About SBD Automotive 04:45 - Why are Software Defined Vehicles Important? 06:50 - The Parable of the Elephant 09:08 - The journey towards SDV 12:48 - The current status of the journey 14:30 - The balance of in-sourcing and out-sourcing 16:37 - Focusing on OEM differentiation 18:37 - Complementing OEM teams 19:48 - The unmet need served by SDV 22:22 - Data and telecom operators and vehicles 24:52 - Features as a service and revenue creation 26:37 - Serving different kinds of customers 28:45 - Conclusion

In a special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles. In this episode, Part 1, we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute In Part 2, which will be published soon, we will continue the conversation and discuss the final three topics Prototyping, Machine Learning and Analytics, and ADAS/Autonomous Driving. Links referenced in the show: AWS Automotive homepage: www.aws.com/automotive AWS All Things Automotive Podcast: https://aws.amazon.com/architecture/all-in-series/all-things-automotive/?all-in-livestream-cards.sort-by=item.additionalFields.sortDate&all-in-livestream-cards.sort-order=desc&awsf.products=*all&awsf.tech-category=*all AWS Case study with BMW https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/ Valeo Demo from CES 2021: https://www.youtube.com/watch?v=x0j7-CpJN5M Timestamps: 00:00 - Overview 00:29 - Introduction 00:50 - Meet Stefano Marzani 04:02 - Stefano's role at AWS 06:03 - Importance of the cloud to Automotive? 09:21 - Five cloud topics across Part 1 and Part 2 09:48 - Topic 1: Data in the cloud 11:09 - Rich data types from vehicles 12:59 - Importance of targeted data capture 14:17 - Using data to improve vehicles 15:22 - More meaningful data, but less data overall 17:48 - Multiple intelligences in vehicles 18:42 - Software defined components 19:41 - Examples of AWS customers' use of data 21:42 - Topic 2: Compute in the cloud 22:53 - Different compute instance types at AWS 25:20 - AWS Graviton 26:33 - Summary of Part 1

In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer from Sonatus in which we discuss the wide ranging use-cases for software defined vehicles throughout the vehicle life cycle and how software can add value for automotive OEMs as well as consumers alike, improving cost, quality, and customer satisfaction. We also explore how software can enable more capable downstream value-added services such as fleet management. Timestamps: 0:00: Welcome 0:32: Guest Introduction 1:22: Episode overview: Software's impact across the vehicle life cycle 1:55: Design and engineering 3:02: Production 4:31: Service and maintenance 6:44: Consumer personalization 8:02: Value-added services and data monetization 9:30: Fleet management such as rental cars 10:17: Next-generation telematics 12:26: Summary

In Episode 2 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm.  This wide ranging topic covers the whole spectrum of how Arm is working to enable automotive innovation and the many ways Sonatus is participating in this ecosystem.  We cover hardware, silicon suppliers, necessary elements to achieve SDV, standards, vehicle architecture, software trends and much more! Timestamps: 1:08 - Arm's role in automotive 2:43 - Arm-based automotive silicon suppliers 3:43 - The shift to software-defined vehicles and four pillars to achieving SDV 5:05 - Pillar 1 for SDV: Use of standards 5:37 - Pillar 2 for SDV: Use of new software methodologies and technologies 6:12 - Pillar 3 for SDV: Vehicle simulation and development in the cloud 6:41 - Pillar 4 for SDV: Collaboration 7:28 - SOAFEE: Scalable Open Architecture For the Embedded Edge 9:02 - Cloud-native design for automotive 10:58 - Future trends in automotive hardware and software architecture 12:09 - ECU and workload consolidation 13:04 - Summary

In this episode, join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then we discuss what are the critical elements needed to make an SDV, and especially how current vehicles need to evolve to reach the full potential of an SDV.  It's a wide-ranging discussion, and touches on issues of hardware, software, networking, cloud computing, and everywhere in between.  Timestamps: 1:00 - What is an SDV? 2:48 - The importance of modern networking 4:30 - Hardware consolidation 5:36 - Data-driven vehicles 6:58 - Cloud connectivity