Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics like marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.
Mary Keough, Aaron Weekes, James Boeckmann, Kevin McClary
In this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking out new experiences, and how curiosity can lead to better marketing strategies. Peter shares anecdotes about living in a zoo and the lessons learned from communal living, emphasizing the significance of being helpful and building connections. The conversation highlights the need for marketers to focus on community engagement and the human aspect of their work.Subscribe to the Purposeful Marketing Podcast.~Market with purpose for the everyday practitioner ~Connect with the hosts:Mary KeoughAaron WeekesJames BoeckmannConnect with the guest:Peter Murphy LewisStrategicPete.com
In this episode of the Purposeful Marketing Podcast, the hosts discuss how to build community in marketing with Marcie Walker, Senior Community Manager at LucidLink. They explore how community can be defined, the importance of leadership in community building, and how businesses can leverage community for marketing, revenue, and relationships. Connect with the hosts:Mary KeoughAaron WeekesJames BoeckmannConnect with the guest:Marcie Walker
In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges faced in the marketing industry, and the need for a marketing revolution to reclaim the strategic influence of marketing. Emma shares her insights on the crisis in marketing, the dichotomy of perspectives within the industry, and the importance of understanding the four P's of marketing. The conversation emphasizes the need for marketers to elevate their roles and connect with their customers to drive meaningful change.Connect with the hosts:Mary KeoughAaron WeekesJames BoeckmannConnect with the guest:Emma ClaytonJoin the Marketing Revolution
In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field. They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes. The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times.The episode wraps up with key takeaways on the necessity of continuous practice in marketing efforts.Subscribe to the Purposeful Marketing Podcast.~Market with purpose for the everyday practitioner ~Connect with the hosts:Mary KeoughAaron WeekesJames BoeckmannConnect with the guest:Kevin McClary
In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business. Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships. The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and trust. The hosts and Andrew reflect on their experiences with contractors and the importance of relationship-building in freelancing. The episode concludes with insights on navigating future challenges in a service-driven economy.Subscribe to the Purposeful Marketing Podcast.~Market with purpose for the everyday practitioner ~Connect with the hosts:Mary KeoughAaron WeekesJames BoeckmannConnect with the guest:Andrew Hill
In this episode, the hosts engage in a reflective discussion about the current state of marketing, particularly focusing on the challenges and frustrations surrounding LinkedIn, the job market, and the importance of building relationships. They explore how companies often lack clarity in their marketing roles and strategies, leading to confusion for job seekers. The conversation emphasizes the need for marketers to identify real opportunities and integrate their efforts with other business functions to drive success. Ultimately, the hosts advocate for the value of personal connections and networking in navigating the complexities of the modern job landscape. In this conversation, the speakers discuss the evolving landscape of marketing, emphasizing the significance of launching new products, the value of owned media channels, the impact of AI on marketing roles, and the challenges of content saturation. They highlight the need for marketers to adapt to changing consumer behaviors and the importance of creating high-quality, engaging content.Subscribe to the Purposeful Marketing Podcast.~Market with purpose for the everyday practitioner ~Connect with the hosts:Mary KeoughAaron WeekesJames Boeckmann
In this episode of the Purposeful Marketing Podcast, hosts Aaron and Mary discuss the evolving landscape of marketing as we approach 2025. They delve into the ongoing debate of brand versus performance marketing, the implications of AI in marketing strategies, and the role of influencers in niche markets. The conversation also covers the effectiveness of event marketing and the importance of measurement and storytelling in achieving marketing goals. Listeners are encouraged to think critically about their marketing strategies and adapt to the changing environment.Subscribe to the Purposeful Marketing Podcast.~Market with purpose for the everyday practitioner ~Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James delve into the complexities of social media, particularly focusing on LinkedIn and YouTube. They discuss the friction between personal and professional use of social media, the evolving nature of content on LinkedIn, and the potential of YouTube as a more effective marketing channel. The conversation highlights the importance of authenticity in content creation and the challenges marketers face in navigating these platforms. Ultimately, they encourage listeners to engage with social media mindfully and consider the value of real-world interactions.Subscribe to the Purposeful Marketing Podcast.~Market with purpose for the everyday practitioner ~Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode of The Purposeful Marketing Podcast, hosts Aaron Weekes and Mary sit down with Rachel, a marketing manager navigating the challenges of working in a male-dominated industrial sector. Together, they discuss actionable strategies for women looking to thrive in such environments, focusing on confidence, effective communication, and personal accountability. Rachel offers valuable career advice, from building credibility to advocating for yourself and your contributions. This insightful conversation highlights the importance of personal branding, understanding your audience, and cultivating professional growth in challenging spaces. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Rachel Cossette
In this episode of the Purposeful Marketing Podcast, Aaron, James, and Mary engage in a deep discussion about the complexities of measurement in marketing. They explore the critical distinction between effectiveness and efficiency, emphasizing the importance of understanding what marketing truly aims to achieve. Dale W. Harrison, Commercial Strategy & Marketing Effectiveness Consultant @ Inforda Services, shares his insights on how marketers often focus on efficiency metrics at the expense of effectiveness, leading to misguided strategies. The conversation delves into the pitfalls of relying solely on data-driven approaches and the necessity of asking the right questions to gauge true marketing success. In this conversation, Dale discusses the complexities of marketing metrics, emphasizing the importance of understanding human behavior and the limitations of traditional lead scoring systems. He highlights the distinction between KPIs and tactical metrics, advocating for a focus on historical data rather than forecasts. The discussion also covers the necessity of skepticism towards marketing metrics and the development of data literacy among marketers. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Dale W. Harrison
Hosts join friend of the podcast, Kevin McClary, Sr. Performance Marketer at Gorilla 76 and TikTok influencer, to chat about the inner workings of vertical video. Why should marketers care about a granular ad format? What makes good vs bad use of vertical video? How can you start vertical video today? The hosts discusses these questions and more on the newest episode of The Purposeful Marketing podcast. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Kevin McClary
In this episode, the hosts discuss the implications of decentralized information in marketing, emphasizing the need for marketers to adapt their strategies to effectively reach and engage their audiences. They explore the challenges posed by a fragmented information landscape, the importance of choosing the right medium for messages, and the necessity of measuring marketing success beyond just leads. The conversation highlights the significance of storytelling and meaningful messaging in connecting with customers in a rapidly changing digital environment. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode of the Purposeful Marketing podcast, hosts Aaron, Mary, and James engage in a deep conversation with, Product Marketing Senior Associate at AdTheorent, Bianca Galan. They explore the nuances of product marketing roles, the importance of cultural sensitivity in advertising, and the challenges marketers face when expanding into multicultural markets. Bianca shares her insights on the need for tailored marketing strategies that resonate with diverse audiences and emphasizes the importance of understanding cultural differences. The discussion also touches on the evolving landscape of product marketing and the necessity for marketers to adapt to changing consumer expectations. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Bianca Galan
~ Failing to plan is planning to fail ~ As B2B marketers are start their 2025 planning cycle, Mary, Aaron and James share their thoughts on how to plan differently for better outcomes. The conversation emphasizes the need for customer-centric strategies and the significance of understanding bottlenecks in the marketing process. The hosts explore personal perspectives on planning, the importance of mindset and collaboration, and Mary shares, in detail, how CoLab approaches planning. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the role of storytelling in marketing. They explore whether marketers should be storytellers and the importance of understanding the function of storytelling in business. They also emphasize the need to be observant, attentive, and critical in order to become effective storytellers. The conversation touches on the impact of storytelling on client relationships, the value of emotional storytelling, and the importance of understanding the chapters that came before in order to write better stories. The hosts also highlight the significance of company founders and leaders who are strong storytellers or who respect the power of storytelling. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode, Aaron and Mary discuss the importance of messaging in marketing and why B2B marketers often get it wrong. They emphasize the need for alignment on the right outcome and customer focus. They introduce the concept of the messaging pyramid, which consists of a point of view, positioning, strategic narrative, value props, core capabilities, and features/attributes. They explain how different teams, such as leadership, sales, and product marketing, are involved in the creation and application of the pyramid. They also discuss the role of customers in shaping the messaging and the importance of storytelling and gossip in effective messaging. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
Good ads sell. This is true in B2C and B2B, but good ads are few and far between in B2B marketing. Why is that the case? In this episode, hosts Mary and Aaron chat with CEO of Happy Hub Marketing, Chris Sugila, on how to execute B2B creative that resonates with you and your customers. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Chris Sugila
In this milestone 100th episode of The Purposeful Marketing Podcast, Aaron, Mary and James bring you something truly special. They've gathered 20 marketers who are navigating the challenges of career growth and looking for their next opportunity. This episode offers these professionals a platform to share their experiences, challenges, and unique value propositions. Each marketer answers key questions designed to help them craft their story and position themselves for success in their next role. If you have a position where they would be a fit, please reach out to the following: Rocio Garza Alyssa Cuda Justin Schmidt Cameron DeJong Meg Johnson Michael Crane Jill Schwitters Kacyn Goranson Rachel Rappaport Caitlin Dvorak Kaitlan Kinn Emilija Moljević Rhys Dowbiggin Kayla Lafi Neil Parker Jess Ruby Donovan Chiu Jody Veeder Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode, Aaron and Mary reflect on reaching episode 99 of their podcast and discuss their favorite moments and the lessons they've learned. They talk about the importance of consistency and having a purpose in podcasting. Mary shares how being on the podcast has made her a better communicator, while Aaron emphasizes the value of empathy and diverse perspectives. They also discuss the possibility of implementing a format and incorporating more storytelling in future episodes. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode, Aaron and James celebrate reaching episode 99 of the Purposeful Marketing Podcast. They reflect on their journey, discuss their favorite moments and episodes, and share how the podcast has impacted them personally and professionally. They also emphasize the importance of active listening, the value of bringing on guests from different industries, and the need to promote the podcast more to attract diverse and interesting guests. The hosts also acknowledge the contributions of their listeners and express their gratitude for the friendships and connections they have formed through the show. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
"What do you do when you're asked to do a trade show or conference with zero experience?" In this episode of The Purposeful Marketing Podcast, Aaron and Mary sit down with Emily to explore the intricacies of trade shows. From planning and stakeholder alignment to effective communication and measuring success, Emily shares her firsthand experiences and insights, offering valuable takeaways for marketers looking to excel at trade shows and conventions. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Emily Ting
In this insightful episode of The Purposeful Marketing Podcast, hosts Aaron and Mary dive deep into the world of thought leadership with special guest Molly Godfrey, Co-founder of Build Impact Convert. They explore the various barriers to starting thought leadership, including imposter syndrome and childhood experiences. The discussion emphasizes the importance of mindset and behavior changes in becoming a thought leader. The conversation highlights the pivotal role of CEOs and founders in thought leadership, the value of creating controversial and niche content, and the use of ghostwriters. Molly shares practical tips for crafting impactful thought leadership content and discusses the significant effect it can have on sales and lead generation. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Molly Godfrey
In this thought-provoking episode of The Purposeful Marketing Podcast, Aaron, Mary and James put their ethics hat on to delve into the nuanced question of whether individuals should be allowed to monetize their expertise. They explore the ethical considerations, potential benefits, and strategic implications of turning one's knowledge into a revenue stream. The conversation touches on important topics such as non-compete agreements, the inherent value of expertise, and the importance of building something substantial before selling it. The hosts share personal insights on the ethical quandaries surrounding monetization, offer advice on maximizing skills and time in the workplace, and emphasize the need to align career goals with personal values. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
How do you build a career with purpose? In this insightful episode of The Purposeful Marketing Podcast, Aaron and James are joined by Andrew Hill, Marketing Strategist Intern at Gorilla 76, to answer Andrew's questions on how to level up your career in B2B marketing. The hosts draw from their personal experiences and professional journeys. The conversation emphasizes the importance of asking the right questions, building trust, and learning through thoughtful reflection. They explore the need for a growth mindset, the value of diverse perspectives, and the creation of a feedback loop to foster continuous improvement. The hosts encourage listeners to proactively list their career priorities and seek opportunities for personal and professional development. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Andrew Hill
In this inspiring episode of The Purposeful Marketing Podcast, Aaron, James, and Mary sit down with Shannon O'Malley, Founder of Shan& and an Everyday Feminist Fellow at the Global Fund for Women. Shannon is a social impact strategist at the intersection of brand and storytelling to push social change. The hosts chat with Shannon about the intricacies of grassroots feminism and the pivotal role of messaging and positioning in advocating for meaningful change. The lessons shared in this episode are transferable to B2B marketers who want to humanize messaging for a deeper impact. Shannon emphasizes the necessity of listening to the very people we aim to communicate with, understanding their perspectives, and addressing misconceptions. She sheds light on the profound power of community and the importance of humanizing messages to forge deeper connections. The discussion navigates the unique challenges of messaging within the nonprofit sector, highlighting the need to educate donors and volunteers while skillfully balancing emotional and factual elements. Whether you're a marketer, nonprofit professional, or advocate for social change, this episode offers valuable insights on crafting impactful messages that resonate and inspire action. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Shannon O'Malley Shan& Support the Global Fund for Women and support gender equality.
In this heartfelt episode of The Purposeful Marketing Podcast, Aaron and Mary engage in a candid conversation with Kylene Herr, a seasoned marketer who shares her journey of navigating the challenges and uncertainties of a marketing career. Kylene opens up about her personal experiences of feeling undervalued and unfulfilled in previous roles, and the bold decision to leave the agency world behind. Together, they delve into the significance of finding a role that truly aligns with your values, allowing you to be authentic and passionate in your work. Throughout the discussion, Kylene emphasizes the importance of adaptability and being open to unexpected opportunities. She shares insights on how change can impact anyone, even the top performers, and highlights the value of embracing such changes to discover new paths to success. Listeners will gain valuable perspectives on how context matters when evaluating job opportunities, and why it's essential to consider personal needs and priorities. The episode concludes with an empowering reminder to trust your imperfections and believe that the perfect role is out there waiting for you. Whether you're feeling stuck in your current role or contemplating a career shift, this episode offers a wealth of wisdom and encouragement to help you redefine success on your own terms. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Kylene Herr https://www.kyleneherr.com/
Join us for an insightful episode of The Purposeful Marketing Podcast as Aaron, Mary, and James jam about the art of messaging alongside special guest Anthony Pierri, co-founder and partner of Fletch PMM, a renowned product marketing consultancy for Early Stage B2B SaaS Startups. In this illuminating conversation, our expert panel dissects the common pitfalls companies face in messaging and unveils strategies for crafting messages that resonate with audiences on a profound level. From overpromising to fixating on high-level outcomes, discover why clarity and authenticity are paramount in effectively communicating your value proposition. With a keen focus on tailoring messaging to specific audiences, our hosts and guest explore the power of features and value propositions in addressing customer needs head-on. Drawing from their wealth of experience, our panel emphasizes the importance of conducting voice of the customer interviews to glean invaluable insights and refine messaging strategies accordingly. From filtering feedback to actioning it effectively, you can find out how to harness customer feedback to drive meaningful improvements in your messaging approach. Learn why understanding the nuances of your audience's pain points is key to delivering messages that captivate and compel action. As the conversation unfolds, listeners gain practical tips for aligning messaging with different content formats and ensuring consistency across channels. From website copy to social media posts, learn how to craft a cohesive narrative that resonates with your target audience at every touchpoint. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your messaging game and leave a lasting impression on your audience. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Anthony Pierri Fletch PMM
What happens to alignment when you're marketing and sales? Join us for an enriching episode of The Purposeful Marketing Podcast as we sit down with Sarah Noel Block, the visionary founder of Tiny Marketing, to explore the intricate relationship between marketing and sales. In this engaging conversation, Sarah candidly shares her journey as a marketing consultant, shedding light on the challenges of selling her services and the transformative power of finding your niche. Discover why carving out a specific narrative is key to attracting your ideal customers and learn actionable strategies for aligning marketing and sales seamlessly. With Sarah's unique perspective on integrating business development into content marketing, discover how marketers can bridge the gap between these two disciplines and drive tangible results. From outbound activities to honing sales skills, Sarah advocates for a holistic approach that empowers marketers to step outside their comfort zones and embrace the sales process. Whether you're a seasoned marketing professional or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your marketing strategy and drive sustainable growth. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Sarah Noel Block https://www.sarahnoelblock.com/purpose
On today's big question, the Purposeful Marketing crew chatted about lifecycle marketing with Leni Vasquez, a seasoned marketing manager at Quotebeam. In this insightful conversation, Leni dispels common misconceptions surrounding lifecycle marketing, emphasizing that it's not a standalone strategy but an integral part of the overall marketing framework. As she shares her expertise, listeners gain invaluable insights into differentiating lifecycle marketing from demand generation and understanding its significance in driving customer engagement throughout the journey. As the discussion unfolds, Leni talks about the challenges of communicating the value of lifecycle marketing and offers actionable advice for striking the right balance between responsibilities in this multifaceted discipline. Whether you're a seasoned marketer or just starting your career, this episode equips you with the knowledge and strategies needed to excel in lifecycle marketing with expert insights, practical tips, and engaging discussions that will empower you to elevate your marketing strategy and drive meaningful results. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Leni Vasquez Do you need B2B podcast strategy and services?
Marketing and sales alignment is critical to reaching goals. No matter if you're a B2B marketer in SaaS, industrial, or professional services space. Today, the hosts ask thought-provoking questions on navigating alignment in an industrial company with Clint Kuykendall, Sales and Marketing at Quality Reel Solutions. In this captivating conversation, the trio delves into the intricacies of alignment in industrial marketing, exploring the nuanced relationship between sales and marketing functions. They uncover the pivotal role of messaging in driving impactful sales and marketing strategies, shedding light on the challenges and benefits of working in small organizations. Listeners gain valuable insights into simplifying metrics and measuring success effectively, empowering them to streamline their approach and focus on meaningful outcomes. From navigating the dynamics of sales and marketing in large corporations to the unique considerations of industrial settings, every aspect of the industrial marketing landscape is expertly dissected. Whether you're a seasoned professional or an aspiring marketer, this episode offers invaluable wisdom to elevate your strategic approach and drive impactful results in the industrial marketing landscape. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Clint Kuykendall Do you need B2B podcast strategy and services?
To answer the question on this episode of The Purposeful Marketing podcast, Mary, Aaron, and James have invited Luke Wittenbraker, Marketing and Sales Director of Mactech, to provide real-world advice on aligning marketing and sales within organizations on this enlightening episode. The trio underscores the critical importance of accountability and clear objectives in fostering synergy between marketing and sales teams. Throughout the conversation, the hosts and guest emphasize the transformative impact of understanding both sales and marketing perspectives, advocating for the cultivation of dual-role experiences to enhance collaboration and effectiveness. From the nuances of measuring marketing activities to the benefits of embracing a holistic approach, every aspect of achieving alignment is expertly dissected. Listeners gain invaluable insights into the power of regular communication and structured meetings in maintaining alignment, as well as the art of delegating responsibilities and focusing on the vital 20% that drives results. Luke shares first-hand, practical strategies for simplifying scorecards and measuring outcomes rather than activities, empowering marketers and sales professionals to evaluate success effectively. Whether you're a seasoned marketing veteran or starting your marketing career, this episode offers invaluable insights to elevate your strategic approach and drive meaningful results. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Luke Wittenbraker Do you need B2B podcast strategy and services?
Dive into the world of SEO and generative AI with Aaron, Mary, and special guest Nik Vujic, an SEO expert and Marketing Director at Veza Digital, in this illuminating episode of the Purposeful Marketing Podcast. In this captivating conversation, the trio delves into the profound impact of generative AI on SEO. They dissect the delicate balance between trust and human interaction in search results, shedding light on the nuances and ethical considerations surrounding AI-generated content. Nik shares invaluable insights on leveraging AI effectively in content generation while underscoring the irreplaceable value of human input in crafting authentic and compelling content. From the challenges of maintaining ethical standards to the intricacies of providing AI models with relevant prompts, Nik offers practical strategies for harnessing the power of AI while preserving the essence of human creativity. The discussion extends to the strategic prioritization of SEO efforts, emphasizing the need to analyze niche markets and align various marketing channels to maximize impact. Moreover, the episode underscores the pivotal role of SEO in building brand authority and visibility in an increasingly competitive digital landscape. Listeners are treated to sound bites brimming with actionable advice and thought-provoking insights, ensuring a rewarding listening experience from start to finish. Join Aaron, Mary, and Nik as they unravel the complexities of SEO and generative AI, offering a roadmap for marketers navigating the ever-evolving realm of digital marketing. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Nik Vujic Do you need B2B podcast strategy and services?
What should B2B marketers do if leadership does not get marketing? In this insightful discussion, Julie Runez, Marketing Communications at Lehnen Industrial Services, candidly shares her firsthand experience of working in a company where the leadership initially struggled to grasp the essence of marketing. She emphasizes the pivotal role of trust-building and alignment with leadership, highlighting the importance of cultivating a company culture that resonates with one's values. As the conversation unfolds, Julie sheds light on the transformative impact of partnering with an agency (Gorilla 76) that played a pivotal role in instilling a marketing mindset and optimizing processes within her organization. From the significance of personal growth to the courage required to forge a fulfilling career path, Julie's journey serves as a beacon of inspiration for aspiring marketers. Through Julie's experiences, this episode underscores the enduring importance of personal growth, authenticity, and strategic partnerships in navigating the dynamic landscape of B2B marketing. Tune in to this empowering episode of the Purposeful Marketing Podcast to glean actionable strategies, heartfelt anecdotes, and invaluable lessons from Julie's remarkable journey. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Julie Runez Do you need B2B podcast strategy and services?
Join Aaron and Mary in an engaging discussion on the latest episode of the Purposeful Marketing Podcast as they chat about personal branding for B2B companies and its pivotal role in selling. In this insightful episode, the hosts explore the significance of mindset and authenticity in crafting a compelling personal brand. From debunking common myths to highlighting the importance of aligning content with audience interests, Aaron and Mary provide invaluable insights into the art of building an authentic and impactful personal brand. Listeners gain practical advice on navigating the nuances of personal branding, including examples of effective social selling strategies and the evolving dynamics of audience engagement in today's digital landscape. The conversation extends to discuss the pitfalls of self-serving content and the critical role of leadership buy-in in fostering a culture of personal branding within organizations. Moreover, Aaron and Mary shed light on the career growth opportunities that arise from cultivating a strong personal brand and the intrinsic value of adding genuine value to your audience. As the episode draws to a close, listeners are inspired to take action and embark on their personal branding journey by finding their audience, curating meaningful content, and fostering genuine connections to create a lasting impact. Tune in to this enlightening episode of the Purposeful Marketing Podcast for expert insights, actionable strategies, and thought-provoking discussions on harnessing the power of personal branding to drive sales success. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Do you need B2B podcast strategy and services?
Join Aaron and James in an insightful conversation on the latest episode of the Purposeful Marketing Podcast as they challenge the prevalent reliance on paid ads in marketing strategies. In this episode, the hosts delve into the fundamental question: are paid ads merely a tactic, a strategy, or a business objective? As they dissect the nuances of this issue, they underscore the importance of prioritizing customer-centric approaches and delivering valuable content to audiences rather than viewing paid ads as a one-size-fits-all solution to marketing challenges. Listeners gain valuable insights into the role of ROI in paid ads, with Aaron and James highlighting the potential pitfalls of solely focusing on return on investment and urging marketers to align their efforts with higher-level business objectives for sustainable success. The conversation extends to explore the potential benefits of transitioning to organic content, offering a different avenue for engagement and reaching diverse audiences. Additionally, the hosts explore the concept of advertising as entertainment, emphasizing the value of captivating storytelling in driving meaningful connections with consumers. As the episode progresses, Aaron and James discuss the role of agencies in managing paid ads campaigns, offering practical advice on finding the right approach tailored to each business's unique needs and goals. Tune in to this thought-provoking episode of the Purposeful Marketing Podcast for actionable insights, strategic guidance, and expert perspectives on reevaluating the role of paid ads in your marketing strategy. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Do you need B2B podcast strategy and services?
Join Aaron and Mary as they dive into a lively discussion fueled by questions from Reddit on the latest episode of the Purposeful Marketing Podcast. From defending marketing to niche specialization and the value of listening, this episode covers various topics relevant to B2B marketers of all levels. Key Takeaways Defend marketing by asking questions, advocating for yourself, and mirroring the expectations of others. Focus on business metrics rather than being measured solely on activities. Niche down and specialize in a specific area of marketing to stand out and offer unique value. Listen more than you talk to better understand your audience and improve your marketing efforts. Develop a strong POV, niche, and process to guide your marketing strategy and stand out in the industry. The conversation kicks off with a thoughtful exploration of how to defend marketing in the face of skepticism, emphasizing the power of asking questions, advocating for oneself, and focusing on business metrics over mere activities. Listeners gain valuable insights into navigating the challenges of finding their place in the dynamic field of marketing and the importance of niche specialization to stand out in a crowded marketplace. As Aaron and Mary address questions on cold calling, B2B marketing, and learning to sell, they offer practical tips and strategies for success while underscoring the significance of developing a strong point of view (POV), niche expertise, and a structured process in guiding marketing efforts. Throughout the episode, the hosts stress the value of listening to understand your audience better and refine your marketing approach, highlighting the transformative impact of active listening on marketing effectiveness. The episode concludes with a reflection on the Purposeful Marketing Podcast's mission and an invitation for listeners to actively engage in the conversation. Whether you're a seasoned marketer seeking fresh perspectives or a newcomer navigating the complexities of the industry, this episode offers actionable insights and thought-provoking discussions to elevate your marketing game. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Do you need B2B podcast strategy and services?
Join Aaron, Mary, and James in an enlightening conversation with Rand Fishkin, co-founder of SparkToro & Snackbar Studio, on the latest episode of the Purposeful Marketing Podcast, where they explore the significance of nurturing a purpose-driven culture within organizations. The episode kicks off with light-hearted banter about cooking, setting the stage for a deep dive into the intricacies of building a purposeful culture. Rand shares his insights on the pervasive pressure of achieving rapid growth at all costs and its detrimental impact on organizational culture, particularly in the startup ecosystem. Drawing from his extensive experience, Rand underscores the importance of fostering shared values and ensuring alignment with those values in the workplace. As the conversation unfolds, the hosts and Rand delve into the nuanced dynamics of finding purpose in a career that aligns with one's values, offering actionable insights for professionals navigating their career paths in the ever-evolving marketing landscape. The episode concludes with a reflection on the fluid nature of culture and the importance of continuously engaging in meaningful conversations to refine and improve workplace and personal cultures. Tune in to the Purposeful Marketing Podcast for a captivating exploration of building a purposeful culture in marketing, and unlock actionable strategies to foster a thriving and values-driven workplace environment. Whether you're a seasoned marketer, aspiring entrepreneur, or business leader, this episode offers invaluable insights to cultivate a culture of purpose and excellence in your organization. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Rand Fishkin SparkToro Snackbar Studio Do you need B2B podcast strategy and services?
Join hosts Aaron and James as they discuss sales and marketing alignment with special guest Patrick Burns, founder of Patrick Burns Company, in the latest episode of the Purposeful Marketing Podcast. In this illuminating discussion, Patrick shares his expertise and insights on overcoming the challenges and pain points that often plague the relationship between sales and marketing teams. Key takeaways Alignment between sales and marketing is crucial for achieving revenue growth. Breaking down the customer acquisition journey and assigning accountability at each stage helps optimize results. Regularly reviewing data and metrics allows for objective decision-making and continuous improvement. Involving sales from the beginning and speaking their language can foster collaboration and better outcomes. A holistic marketing strategy that includes brand building and multiple channels is essential for long-term success. The conversation kicks off with Patrick emphasizing the paramount importance of establishing a North Star metric and dissecting the customer acquisition journey to delineate specific roles and ensure accountability at every stage. By breaking down silos and fostering collaboration between sales and marketing, organizations can optimize results and drive revenue growth. Listeners are treated to a wealth of actionable advice as Patrick delves into the nuances of integrating data-driven decision-making processes and continuously optimizing strategies to address evolving market dynamics. From identifying larger organizational problems to navigating the delicate balance between short-term gains and long-term sustainability, Patrick offers invaluable insights gleaned from his extensive experience in the field. A highlight of the episode revolves around the necessity of involving sales teams from the outset and speaking their language to foster collaboration and alignment with marketing initiatives. Patrick emphasizes the symbiotic relationship between sales and marketing, underscoring the importance of leveraging their combined expertise to drive business success. As the discussion unfolds, Patrick delves into the intricacies of crafting a holistic marketing strategy that encompasses brand building and leverages multiple channels to generate awareness and leads. He also shares his reflections on entrepreneurship, offering invaluable advice for aspiring business owners on cultivating the right mindset and navigating the challenges of starting a business. You can tune in to the Purposeful Marketing Podcast for a captivating exploration of sales and marketing alignment, and unlock actionable strategies to drive revenue growth and organizational success. Whether you're a seasoned marketer, budding entrepreneur, or business leader, this episode offers invaluable insights to optimize collaboration between sales and marketing teams and propel your business forward. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Patrick Burns Do you need B2B podcast strategy and services?
Join Aaron and special guest James Ricks, Consulting Launchpad, in a dynamic conversation on the indispensable skill of selling yourself effectively in the latest episode of the Purposeful Marketing Podcast. Together, they unravel the intricacies of communicating your value proposition, building confidence, and exploring avenues for personal and professional growth. Key Takeaways Selling yourself is crucial for career growth and success. It involves communicating your value, the problem you solve, and how you can help others. Building a brand and finding your audience are important tactics for selling yourself. Increasing your surface area and engaging in personal conversations can help attract the right people. Confidence is key in selling yourself. Clearly defining your value and communicating it with confidence will make it easier to connect with others and build relationships. Having a side gig or extra income can provide opportunities for growth, skill development, and financial stability. It allows you to explore new career paths and sharpen your skills. When starting a side gig or transitioning to freelancing, seek advice from those who have gone through a similar journey. Avoid relying solely on generic information found online. In this compelling discussion, Aaron and James underscore the pivotal role of self-promotion in career advancement and success. They delve into the essence of selling oneself, stressing the importance of articulating your unique value proposition and the solutions you offer to address specific challenges. Listeners are treated to a comprehensive playbook for selling oneself, encompassing strategies for brand building, audience identification, and personalized outreach. Aaron and James share practical tactics to expand one's reach, engage with the right audience, and foster meaningful connections that amplify career opportunities. The episode illuminates the transformative power of confidence in the self-selling process. By defining oneself with clarity and conviction, individuals can forge authentic connections and cultivate trust within their professional networks. A highlight of the conversation revolves around the myriad benefits of nurturing a side gig or pursuing additional sources of income. Aaron and James explore how these endeavors not only provide financial stability but also serve as fertile ground for skill development, career exploration, and entrepreneurial ventures. As the episode draws to a close, Aaron and James offer invaluable advice for aspiring entrepreneurs and freelancers embarking on the journey of launching a side gig or transitioning to freelancing. Drawing from their wealth of experience, they emphasize the importance of seeking guidance from seasoned professionals and approaching the endeavor with a blend of passion and pragmatism. Tune in to the Purposeful Marketing Podcast for a captivating exploration of the art of selling yourself, and unlock actionable insights to propel your career growth and professional success. Whether you're navigating the corporate landscape or charting entrepreneurial waters, this episode offers a roadmap for mastering the fine art of self-promotion. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: James Ricks Do you need B2B podcast strategy and services?
How do you get comfortable with nuance in your career? James and Mary unpack that question in this insightful episode of the Purposeful Marketing Podcast. The hosts discuss the prevalent trend of oversimplification in marketing thinking, shedding light on the pitfalls of black-and-white approaches and advocating for a more nuanced perspective. The episode kicks off with an exploration of the oversimplification trap, emphasizing the need to resist the allure of straightforward solutions. James and Mary share anecdotes and experiences, illustrating the drawbacks of thinking in absolutes when crafting marketing strategies. They discuss the importance of recognizing the intricacies inherent in successful marketing approaches and the perils of oversimplifying complex challenges. The conversation delves into the frustration that arises from oversimplification and its impact on effective decision-making. Listeners are encouraged to steer clear of broad generalizations and embrace the challenges posed by nuanced marketing scenarios. As the discussion unfolds, the hosts highlight the limitations of relying solely on external validation, especially in the age of LinkedIn. They stress the significance of internal validation and understanding the true impact of your work beyond external metrics. Throughout the episode, James and Mary offer valuable takeaways, urging marketers to break free from oversimplified thinking, acknowledge the subtleties in marketing strategies, and find a balance between external and internal validation. Whether you're a seasoned marketer or just starting your journey, this episode provides actionable insights to elevate your marketing mindset. Key Takeaways Avoid falling into the trap of oversimplification in marketing thinking. Recognize the importance of understanding the nuances in marketing strategies. Do not rely solely on LinkedIn or external validation for your work. Embrace decision-making nuances and use them as opportunities for career growth. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Do you need B2B podcast strategy and services?
Welcome back to the Purposeful Marketing Podcast, where real talk meets marketing insights! Aaron, Mary, and James are back with a no-holds-barred episode, diving into the nuances of career decisions and growth. In this candid conversation, Mary opens up about her recent career move and the thought process behind it. The episode kicks off with Mary sharing her journey of landing a new position, driven by her aspiration for growth and leadership. She sheds light on the internal struggles, decision-making dilemmas, and the pivotal role of having a career growth checklist. As Mary recounts the pivotal moments of her career pivot, the team reflects on the challenges and opportunities that come with making bold career moves. Listen in as Mary elaborates on how her desire for a broader leadership role led her to the perfect fit at Colab Software. The discussion unfolds into the importance of evaluating growth opportunities, aligning with personal career goals, and the dynamic interplay between current roles and aspirational positions. Aaron prompts Mary to delve deeper into the decision-making process, exploring how she weighed the growth potential at her current job against the exciting prospects offered by the new opportunity. The episode becomes a rich source of insights for anyone navigating career crossroads, pondering their next steps, or contemplating a leap into leadership. The trio emphasizes the value of creating a career growth list, setting clear boundaries, and seeking advice from trusted mentors during times of uncertainty. The conversation takes a turn towards addressing questions about crafting your own position within a company and the art of approaching career transitions with purpose. As Mary shares her experience and wisdom, the episode becomes a guide for professionals facing similar dilemmas, offering actionable advice and a realistic perspective on the ever-evolving landscape of career decisions. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Do you need B2B podcast strategy and services?
Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this Sixth installment, Aaron and Kevin go deep into Google Ads. They emphasize the importance of considering the specific industry and target audience when deciding whether to invest in this channel. They both also highlight the significance of optimizing messaging and landing pages to improve conversion rates. They discuss the potential impact of AI-generated search results on the future of paid search and offer insights on tracking conversions effectively. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Kevin McClary Do you need B2B podcast strategy and services?
What questions have entered your mind today? For the hosts, it's thinking about being a career partner. Aaron, Mary, and James are back to reflect on the journey of B2B marketer parenthood with the brilliant Grace Wright, Strategy Director at Gorilla 76, and a friend close to their hearts! Aaron sets the stage for the conversation by sharing the essence of the Purposeful Marketing Podcast—a space where candid conversations about ideas, challenges, and roadblocks unfold for B2B marketers. Today's focus? Parenthood is a topic that hits home for Aaron, especially with the recent addition of Lucia, his daughter, as an honorary co-host on the show. Enter Grace Wright, a seasoned marketer and a working parent. As Grace shares her experiences, the trio explores the profound impact of becoming a working parent on time management, priorities, and work-life integration. Grace provides valuable insights into the challenges of balancing a demanding career with the joys and responsibilities of parenting. The conversation delves into the changes in time dynamics, the need for ruthless focus, and the art of setting clear boundaries. Mary chimes in with her perspective, emphasizing the importance of strategic time management and the discipline required to effectively balance family and work life. James adds his unique viewpoint as someone evolving in his approach to time management, acknowledging the flexibility needed in a non-traditional work environment. The discussion unfolds organically, covering topics such as decision-making, psychological safety in the workplace, and the pivotal role of support networks. The trio reflects on parenthood's transformation to one's professional life, emphasizing the need for purposeful choices. Takeaways Managing time and setting boundaries are crucial for working parents. Effective meeting management can help save time and increase productivity. Advocating for oneself and creating a supportive work environment are important for working parents. Benefits and support for working parents vary across companies, but it is essential to communicate needs and set expectations. Chapters 00:00 | Introduction and Purpose of the Podcast Episode 01:31 | Becoming a Working Parent: How Time Changes 03:09 | Managing Time and Setting Boundaries 08:37 | Time Tips for Working Parents 13:34 | Managing Meetings Effectively 20:20 | Creating a Supportive Work Environment 25:14 | Returning to Work and Setting Boundaries 32:02 | Benefits and Support for Working Parents 37:16 | Applying Work Principles to Parenting 40:33 | Conclusion Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Grace Wright Do you need B2B podcast strategy and services?
Welcome back to the Purposeful Marketing podcast. Aaron is taking a break today, leaving the floor to Mary and James. The hosts reflect on season 3 of the podcast and how the journey so far setts the stage for a mindful 2024. James provides a sneak peek into the podcast's evolution, breaking down the thematic seasons that have shaped the Purposeful Marketing narrative. Season One delved into the foundational principles, Season Two explored the practicalities of attribution, and now, in Season Three, we've been dissecting tactics with expert guests. In this special standalone episode marking the end of the year, Mary and James embark on a unique "one thing" exercise. They share insights and observations gathered from the array of marketers featured in Season Three. The focus? The challenges, triumphs, and aspirations of these brilliant minds in the ever-evolving world of B2B marketing. Mary highlights the brilliance of marketers, praising their intelligence and innovative ideas. However, she delves into the dichotomy many face – resource-strapped marketers versus those constrained by KPIs that may not align with their brilliant ideas. The conversation evolves into a thoughtful exploration of the challenges tied to KPIs, often limiting the creative ideation of marketers. James and Mary engage in a candid discussion about the challenges marketers face, from resource constraints to the impact of narrow KPI focus. Mary encourages marketers to persist in having great ideas, documenting them for future exploration, and navigating the delicate balance between creativity and meeting KPI expectations. The spotlight then shifts to strategic execution. Mary emphasizes the importance of executing more strategically rather than getting lost in a sea of tactical activities. The duo unpacks the gap between setting goals, defining KPIs, and formulating a strategic approach to bridge that divide. The episode concludes with a deep dive into mindset challenges within organizations. James and Mary discuss the need for a mindset shift, especially in understanding and embracing paradoxes and contradictions within marketing strategies. As they explore the intricacies of intellectual engagement, the conversation becomes a call to action for marketers to navigate the complexities and contradictions inherent in their field. Join Mary and James in this reflective and forward-looking episode as they bid adieu to Season Three and set the stage for an exciting and purposeful 2024 in the world of B2B marketing. Tune in for insights, inspiration, and a fresh perspective on the evolving landscape of Purposeful Marketing! Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Do you need B2B podcast strategy and services?
Welcome back to the Purposeful Marketing Podcast! Trinity Nguyen, VP of Marketing at UserGems, joins Aaron, Mary, and James. In this episode, we discuss pipeline anxiety – that unsettling feeling we all get when pondering the future of our sales funnel. Why focus on pipeline anxiety in the first place? Trinity takes us back to UserGems' strategic shift, explaining how the team identified and addressed the need for a more descriptive narrative. Trinity narrates her journey into UserGems, from being the first business hire to shaping the product marketing strategy. The result? A resonant message that struck a chord with their target audience amid the changing dynamics of the market. UserGems monitors customers' job changes, integrating seamlessly into CRMs and ensuring leads are directed to the right campaigns – a seemingly simple concept with profound implications for an entire revenue team. Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Trinity Nguyen Do you need B2B podcast strategy and services?
Summary Welcome back to the Purposeful Marketing podcast. Today's episode features a new show format with a return guest, Caleb Rule. The conversation explores the question of who owns the CRM and the different perspectives on this topic. The discussion covers the roles of IT, marketing, sales, and revenue operations in CRM ownership. It emphasizes the importance of scalability, governance, collaboration between departments, and how a strong leader ensures effective management and utilization of the CRM. Tune in to this episode for an insightful and entertaining exploration of CRMs if you're CRM-curious! Takeaways CRM ownership depends on the size, stage, and growth of the company. IT plays a crucial role in CRM ownership, ensuring security, scalability, and integration with other tools. Marketing should have a majority ownership in the CRM, with a focus on adaptability and alignment with marketing objectives. Sales should provide feedback on CRM usage and be involved in the operational aspects. Governance and documentation are essential for successful CRM ownership. The role of a Chief Revenue Officer (CRO) can be instrumental in CRM ownership and aligning sales and marketing. Final considerations for CRM ownership include scale, business model, and the need for a strong leader to drive the process. Chapters 00:00 | Introduction 01:00 | Reading Posts from Marketers 04:28 | IT's Role in CRM Ownership 08:13 | The Role of Marketing and IT in CRM Ownership 09:09 |The Role of IT and Business Partnership 11:20 |The Role of RevOps in CRM Ownership 17:26 |The Role of Governance in CRM Ownership 20:08 |The Role of Marketing in CRM Ownership 24:26 | The Role of Sales in CRM Ownership 28:28 | The Role of Chief Revenue Officer in CRM Ownership 32:57 | Considerations for CRM Ownership Subscribe to the Purposeful Marketing Podcast. ~Market with purpose for the everyday practitioner ~ Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann Connect with the guest: Caleb Rule
What stops you from creating new types of content? Welcome back, Purposeful Marketers! In this exciting Season 3 episode of the Purposeful Marketing Podcast, your hosts, Aaron, Mary, and James, ask the big questions about content creation, focusing on the changing landscape going into 2024. Joined by returning guest Joseph Lewin, Director of Growth at Proofpoint Marketing, the conversation takes an adventurous turn as they explore why marketers should be daring to try new types of content.
Welcome back to the Purposeful Marketing Podcast! In this episode, hosts Aaron and Mary chat with Chris Carolan, Co-Founder of Conveying Your Message LLC, about a critical question impacting marketing and sales teams: Why do CRMs, a 20-year-old B2B product category, still struggle with adoption and usage? Chris shares insights from his 15 years of experience in sales, marketing, and CRM implementation. As co-founder of a growth consulting agency, he sheds light on the challenges organizations face, emphasizing the need for effective communication, digital transformation, and cultural change. The hosts explore Chris's thought-provoking post on LinkedIn, sparking a conversation about the mindset and ownership of CRM systems. They discuss the surprising statistics on CRM ROI and share anecdotes about the common pitfalls and backward-facing data encountered in CRM implementations. The episode unfolds with key takeaways, emphasizing the importance of a human-centered approach, setting clear goals, and recognizing CRM as a tool for the entire business. Chris plugs his upcoming show, "Industrial Tech Stack Live," and shares where listeners can connect with him. Whether you're a marketing professional or just CRM-curious, this episode promises valuable insights, real-world stories, and actionable strategies. ~Market with purpose for the everyday practitioner ~ Subscribe to the Purposeful Marketing Podcast. Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode of the Purposeful Marketing Podcast, hosts Aaron Mary, and James chat with Peyton Warren, Sr. Strategist at Gorilla 76 about the episodes big question: why do we crave community? Peyton shares her experiences with Industrial Marketing Live, a community she helps run. They all discuss the importance of building and nurturing a community in the world of industrial marketing. This episode delves into various aspects of community building, the growth of Industrial Marketing Live, and the power of quality content. The conversation highlights the value of community engagement, the community's evolution, and its impact on professional development and networking. The hosts and their guests offer insights and anecdotes that can inspire and inform marketers looking to create and grow their own communities. ~Market with purpose for the everyday practitioner ~ Subscribe to the Purposeful Marketing Podcast. Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
Welcome to a special episode of the Purposeful Marketing Podcast, where marketing and parenting collide! Join Aaron, James, and Mary as they tackle a fundamental question: Should you maximize growth or prioritize learning within your business? They explore the trade-offs and challenges of striking the right balance between these two priorities. Is it possible to grow and learn, or do you need to make sacrifices? What happens when growth activities overshadow learning and knowledge sharing? The hosts share their insights and experiences, shedding light on the pros and cons of different approaches. In this episode, you'll discover how to navigate the delicate dance between growth and learning in your marketing endeavors. Whether you're part of a startup, an agency, or an in-house marketing team, valuable wisdom can be gleaned from the hosts' discussions. Subscribe to the Purposeful Marketing Podcast. Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
In this episode of the Purposeful Marketing podcast, hosts Aaron, Mary & James are joined by SEO expert Sara Taher, SEO Manager at Assembly, to discuss whether businesses can still find growth through SEO in today's evolving digital landscape. They cover high-level SEO strategy, analyzing when SEO does and doesn't make sense for a business, ways to continually upskill in SEO, and more. Listeners can expect to come away with a deeper understanding of holistic SEO approaches beyond one-off tactics. Key Discussion Points: - "SEO is not dead, the tactics and old ways just don't work anymore. SEO still exists and is important across platforms where people search, like Google, YouTube, and TikTok" - Sara, 00:02:27 - "SEO is a medium to long term strategy, not something to expect quick wins from each month" - Sara, 00:10:10 - "In B2B, search volume is low but customer value is high. Focus on the keywords that will bring the most value" - Sara, 00:15:28 - "You need to have a side project to test new SEO approaches before trying them with client websites" - Sara, 00:23:04 - "Whatever you do, you have to like it, because if you don't like it, you won't survive it" - Sara, 00:26:19 Subscribe to the Purposeful Marketing Podcast. Connect with the guest: Sara Taher Connect with the hosts: Mary Keough Aaron Weekes James Boeckmann
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