Podcasts about producing ideas

But even with all of that new writing, a lot of the ideas and content are drawn from my blog. That's what I want to talk about today -- How I started this project by reviewing and gathering my work. My first step, at the end of 2023, when I decided that I wanted to write a book, was to immerse myself in my own writing, so I just read my blog. I just read all of the posts. Season 4 started with The Four Disciplines: 1, 2, 3, and 4 The Four Disciplines of Execution [affiliate link] Write While True Episode 13: New Ideas where I talked about ... ... A Technique for Producing Ideas [affiliate link] Morning Pages Write While True Episode 1: Training to Unblock Yourself Write While True Episode 19: Prompt Your Morning Pages Smart Notes Write While True Episode 2: Small Bits of Writing Journals Write While True Episode 21: Dedicated Journals Write While True Episode 22: Harvesting Journals Assembling first drafts Write While True Episode 3: First Drafts Transcript

Guest Pastor Abe Cho of Redeemer City to City and Pastor Bart give some additional thoughts on the sermon, "Salt and Light" given at WCPC on Sunday, August 18, 2024. Watch the sermon Listen to the sermon A Technique for Producing Ideas by James Webb Young

Creativity matters because we are called to reflect our Creator God. Many of us, however, think of creativity as being accessible only to the talented few who fit a certain stereotype. This week on the Church Leadership Podcast, we gathered some of our staff's best creative minds to demystify the creative process and explore how we can harness it for God's glory.  Downloads:Creativity is a Remix by Kirby Ferguson (Ted Talk)A Technique for Producing Ideas by William Young

When I was done with a journal, I'd put it on the shelf with others. I do a good job of making sure to transfer anything important to a real tracking system at the end of the day, so there wasn't much in the journal that I thought would be useful. At some point, though, I picked up an old journal, it was probably a few years old at that point, and just flipped through it. As expected, it was mostly boring. Just a mundane list of what was going on that day. Meetings, task lists, chores. But every once in a while ... Write While True Episode 21: Dedicated Journals Write While True Episode 2: Small Bits of Writing Write While True Episode 12: Keep a Topic List Write While True Episode 13: New Ideas A Technique for Producing Ideas by James Webb Young Write While True Episode 19: Prompt Your Morning Pages Transcript

I thought it would be a good idea to re-listen to all of my podcasts from season one. Each of them is only about 10 minutes and there are only 15 episodes, so it doesn't take too long. This had two effects. First I realized they weren't as bad as I thought, which made me feel better about restarting. The second thing is that I started to hear the advice almost as if it was coming from a third party because I had recorded these so long ago. I had dropped many of these practices during my break, so it was almost like hearing from a different person. But that person was making podcasts and I wasn't, so I decided to listen to him. The Artist's Way by Julia Cameron A Technique for Producing Ideas by James Webb Young Skin in the Game by Nassim Taleb Transcript

和你分享生产想法的五个步骤，来自于广告大师 James Webb Young 出版于1940年的书 A Technique for Producing Ideas。最后还告诉你，我是如何生产出写博客和 newsletter 的点子的。链接原作 A Technique for Producing Ideas想了半天没有想到的片名是广告狂人A Unified Field Theory of Bob Dylan | The New Yorker停在向下的斜坡上happy xiao可乐周报happy 的公众号happy 的 Twitterhappy 的 YouTube来这里讨论这集节目 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.kele.me/subscribe

On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH, shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, idea generation, entrepreneurship, and more.The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH is a culmination of the out-of-home selling experience Gephart has gathered in the past 12 years. Within these 38 chapters are everything he wished he would have known when he started selling.Takeaways We are not in the business of selling billboards; we are in the business of selling ideas. Your strength is your weakness and your weakness is your strength. For every business that is suffering during the recession there is one that is thriving. Do not pull back your advertising during a recession.Consumers tend to fall into four different categories during a recession: 1. Slam on the Breaks - people who stop spending and buying altogether.2. Pained but Patient - people who are annoyed buy the price increases but are tolerant. 3. Comfortably Well Off - people who are not effected by any of it. 4. Live For Today - people who carry on as usual.There is no replacement for canvassing. It is a powerful and direct way to sell. There is a client for every billboard. You have to find out who that client is and make use of that audience.When you are in high commission or straight commission sales you are an intrapreneur; you are operating your own business within the context of a larger business. Plan to spend 3-5% of your gross income on growing your business through books, new technology, etc.LinksLinkedIn: https://www.linkedin.com/in/kevin-gephart-5829198/Website: https://oohsalesfaster.comEmail: kevinjgephart@gmail.comThe Ultimate OOH Sales Guide book: https://www.billboardinsider.com/the-ultimate-out-of-home-sales-guide/A Technique for Producing Ideas book: https://www.amazon.com/technique-producing-ideas-simple-formula/Ogilvy on Advertising book: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X5 Step Framework For Idea Generation: https://www.billboardinsider.com/what-are-we-really-selling/47 Thriving Ad Categories During A Recession (request via email): kevinjgephart@gmail.comThe 4 Categories of Messaging For Each Consumer Buying In The Recession (request via email): kevinjgephart@gmail.comPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

 Learn how to resonate with your audience to make long-lasting impact that will turn them from prospects to long-term clients Find out what channels you should focus more on instead of playing the game against the big competitors Understand why creativity plays an important role in your place against competitors in the market Resources/Links: To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources Summary Have you been trying to compete for your place in the market but end up being pushed down by those big companies? What should you really work out on– is it increasing your ads, trying out new strategies or, something just as simple as, igniting your creativity? Are you ready to learn how you capture more market shares without the stress, struggle and worry? Colton Briner has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. In this episode, Colton talks about the hidden gems when competing with the top companies in your market– from analyzing these companies at a micro perspective to what should you be focusing instead to outshine them and resonate with your clients. Check out these episode highlights: 02:30 – Colton's ideal client: I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. 03:10 – The problem he helps solve: Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. 04:02 – The symptoms of the problem: Well, you're certainly getting like the “Who are you? Who are you guys? We've never heard of you.” You don't find that people are immediately resonating. They're not connecting with you on an emotional basis. 04:56 – Clients' common mistakes before consulting Colton: Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They're not creating their own path, right? 06:47 – Colton's Valuable Free Action (VFA): Well, I think you actually set it in summary for the last answer, which is created is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? 08:02 – Colton's Valuable Free Resource (VFR): To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources 08:36 – Q: What does it look like to look different and be creative? A: Like if you're going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Tweetable Takeaways from this Episode: “A thimble of creativity is basically all it takes to just blow away the competition in a B2B market.” -Colton BrinerClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Colton Briner. Colton, good day from Down Under. Sir, a very warm welcome. Where are you hanging out? Colton Briner 00:21 Oh, good day to you as well. I'm in Northern California, wine country. Tom Poland 00:26 Oh, a little birdie told me you're off to wine country in the south of Australia, and Adelaide, later in the year. Colton Briner 00:34 Yeah, that's right! Heading there in September. Looking forward to it! Tom Poland 00:36 Bring lots of those nice fat US dollars, please. Because we can use a boost our wine economy here in Australia! Colton Briner 00:44 Happy to do it. Yes. Tom Poland 00:46 Check in extra baggage on the way back because you'll be taking back some beautiful bottles of Australian red wine. I'm sure. Colton Briner 00:52 I look forward to it! Tom Poland 00:54 So, in addition to being the son of a vineyard owner, Colton is- he spent his entire career in between the sampling wine, really, where the rubber? This is not on his bio, by the way. But where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. Now, folks, if you don't know, there's normally a solid brick wall between the two. You got the folks doing product development, maybe branding, etc. Then you got the people to try to sell the stuff and they're often going, “It's your fault. We're not selling!” No, no, it's your fault. So that combination of experience is, if it's not unique, it's certainly very rare. And it's really enabled him to combine strong strategies, which is missing in so many different businesses trying to grow their business– strong strategies with creative execution, which is what gets you the cuts through. So, one without the other is almost impotent. But Colton has this ability to match the two together. So, this is, as we say in Australia, fair dinkum, and it's effective. So, you can use that when you come down here, Colton, fair dinkum Colton Briner 02:07 You've already given me a totally revised version of my bio, Tom. Thank you! Tom Poland 02:12 You're very welcome! Royalties checks will be in the mail, I'm sure. So, our title here is, “How to Capture More Market Share for Less Money”. And don't we all want that? So, Colton, our seven minutes is going to start now. Sir, question number one, who is your ideal client? Colton Briner 02:30 I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. They have long sales cycles that they're dealing with. And they really aim for engagement-based, like, relationship selling is where they're at. Tom Poland 02:53 And this is a complex sales or marketing challenge, isn't it? Where you've got low leads, high costs, and potentially multiple decision-makers. Colton Briner 03:00 And the client journey is substantial. Tom Poland 03:03 The client journey is substantial. Thank you for that! Six and a half minutes left. Question number two, tell us more about the problem you solve? Colton Briner 03:10 Well, this is really common, right? Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. And larger competitors are basically just using the brute force of dollars to create their own brand visibility. And they're out there buying perceived trust, right? So that's really the challenge that young companies are dealing with– how do you penetrate that kind of brute force? Tom Poland 03:39 Absolutely. How do you? It's not just an incumbent, it's a Goliath of an incumbent. So, question three, five and a half minutes left. How would you describe the typical symptoms that someone listening to this, if they were potentially an ideal client of yours, what's happening in their business right now? What's going on where they go, “That's a heads up that I need to find out more about what Colton does”? Colton Briner 04:02 Well, you're certainly getting like the “Who are you? Who are you guys? We've never heard of you.” You don't find that people are immediately resonating. They're not connecting with you on an emotional basis. They're not connecting with you on a trust basis. You're not standing out. If you market at conferences, you just are off in the corner so people don't notice you. If you're in the major advertising channels, again, you're just being totally crushed and dominated. You know, if that's your sense of how your marketing is going, then those symptoms are signs that that's exactly the problem I can solve for you. Tom Poland 04:31 I guess they're going to feel some frustration with being confident. They've probably got a product or service which is going to knock the socks off their competitor. They're the world's best-kept secret. Question number four, we've got four and a half minutes left, so a bucketload of time. What are some of the common mistakes you hear about that your ideal clients made before they find your solution? Colton Briner 04:56 Sure. Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They're not creating their own path, right? So, I would say you really want to figure out, rather than, “How do I do the low budget version of the same game that everyone else is playing? How do I use strategy and creativity to do something different in a more meaningful way than what everybody else is doing?” Because if you let the big boys set the rules of the game, you're going to lose until you bootstrap your way to the same kind of budgets that they have, which is, you know, it's a huge problem. So, I mean, let's pay attention to what channels they're not in, and what ways they're not leveraging personality. And again, you know, the big companies have a challenge in expressing meaningfully significant personality, even controversial views, because they're very risk-averse. And that creates- it actually gives the little guys who can take advantage of that opportunity, a clear path to outflanking, out navigating, and out marketing those same competitors with much less money. Tom Poland 06:02 Right! Then, so instead of just spending a bucketload of money, which is easy to do, if you've got it- Colton Briner 06:08 Yep! Tom Poland 06:09 A creative idea could actually circumnavigate the opposition. Thank you for that. There's a heck of a lot of wisdom in that, folks! To unpack that would possibly take a one-week seminar. But, you know, I would really encourage you to rewind and listen to that because that's a strategic insight into how the big competitors, not at their own game, but by playing the game the way they can't play it. Colton Briner 06:36 That's right! Tom Poland 06:37 So, let's go, two and a half minutes left, number five, a top tip, please. A valuable free action someone listening to this could take. Not going to solve the whole problem, but it might take them a step in the right direction? Colton Briner 06:47 Well, I think you actually set it in summary for the last answer, which is creativity is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? A thimble of creativity is basically all it takes to just blow away the competition in a B2B market. So, I'm going to do suggest building the creative capacities of your teams. There are tons of books out there, if you want to bring in somebody who can do like a creativity-building seminar, I know a guy. Or there are two books that I highly recommend. This one is called, A Technique for Producing Ideas. It's a 70-year-old book that you can read, not even on a flight, you can read this while taxiing for a flight. And then another book from Stanford's D School. This one is called, Creative Acts for Curious People. If you want to build the creative capacities of your teams, including your marketing team, check out those two resources. Tom Poland 07:42 Thanks for that! I'll add a third one, Thinking for a Living. If you can get it, it's by Joey Reiman. Thinking for a Living is one of my all-time favorite books. Thanks for that, sir! And question number six, we've got 75 seconds left, one valuable free resource, where can people go to find out more about your work? Colton Briner 08:02 Well, I have many and you can find them all in the same place. Scrappyafsolutions.com/resources. Scrappyafsolutions.com. And the Resources page, I think, only one or two of them actually require you know, any kind of email entry. The rest of them are there for you to download and use as you like. Tom Poland 08:19 Thank you, sir! Dare I ask what AF stands for? Colton Briner 08:23 I don't know. Well, if this is a family show, maybe we can't explain that. But it is, as you may suspect. Tom Poland 08:29 Scrappy as? All right. Thank you! 30 seconds left. What's the one question I should have asked you but didn't? Colton Briner 08:36 Maybe what does it look like to look different and be creative? Like if you're going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Everybody's- Yeah, everybody's throwing big expensive parties. Take your clients to a wagyu steak tasting. I mean, these are the things that really create a different experience that helps you to capture market share from incumbents. Tom Poland 09:01 Colton, thanks so much for your time. Colton Briner 09:04 A delight! Thank you. Tom Poland 09:06 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

No primeiro episódio que em que a Sinapse não é diretamente sobre estratégia, a dupla Daniel De Tomazo e Felipe Senise abordam o aparente outro lado da moeda: criatividade. Aqui o papo vai ser sobre como conduzir melhores processos criativos e o que faz diferença de verdade para termos melhores ideias. Isso porque se há uma certeza é que criatividade é sempre a melhor estratégia para resolver qualquer tipo de problema e vencer um jogo. E para abrir o papo, um debate sobre a Apple, grande símbolo da criatividade mundial. E a dúvida que fica é: a maça já não é mais a mesma dos tempos dourados de Steve Jobs? DICAS E REFERÊNCIASCurso "Growth Strategies"https://cursos.sandbox.ee/classes/account-based-marketingMatéria "The dramatic untold story of what happened inside Apple after Steve Jobs died and Tim Cook and Jony Ive took over is told in a new book"https://finance.yahoo.com/news/dramatic-untold-story-happened-inside-133132070.htmlEntrevista "Steve Jobs: The Next Insanely Great Thing?"https://www.wired.com/1996/02/jobs-2/Estudo: "The liberating role of conflict in group creativity: A cross cultural study"https://www.irle.berkeley.edu/files/2003/The-liberating-role-of-conflict-in-group-creativity.pdfSite: "Killed by Google"https://killedbygoogle.com/Livro: "A Technique for Producing Ideas"https://www.amazon.com.br/Technique-Producing-Advertising-Classics-Library-ebook/dp/B004ISL4E6Livro: "Roube como um artista: 10 dicas sobre criatividade"https://www.amazon.com.br/dp/B00EJN2NHM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1SANDBOX NAS REDESAcesse o site da Sandbox para conhecer nossos curso: http://sandbox.eeInstagram: @sandbox_eeLinkedin: http://linkedin.com/school/sandbox-escola-de-estratégiaEmail: contato@sandbox.ee

Wer kennt es nicht? Gute Ideen hat man immer wieder, doch genau dann, wenn es darauf ankommt, will einem einfach nichts einfallen. Besonders Kreativ-Arbeitende im Bereich Content-Marketing sind allerdings nahezu täglich auf neue Ideen angewiesen. In diesem Digital Helpdesk Short zeigt Lisa Stappert eine Möglichkeit, den Prozess der Ideenfindung voranzutreiben und erklärt, nach welchen vier Schritte Ideen entwickelt werden. Themen: [01:48] Die These von James Webb Young [02:54] Schritt 1: Neues Material sammeln [03:47] Schritt 2: Material sichten [04:15] Schritt 3: Unbewusste Verarbeitung [04:55] Schritt 4: der Heureka-Moment In der Show erwähnt: Content-Marketing-Zertifizierung: https://academy.hubspot.de/courses/content-marketing James Webb Young - A Technique for Producing Ideas: https://www.amazon.de/Technique-Producing-Ideas-Professor-James/dp/198781746X  Feedback? Gerne an podcast-dach@hubspot.com  Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk 

Today Michael Simpson joins me today to discuss his views on the markets and his Top picks! Join me today for another fun interview. Please send any comments for future guests and questions to: contactc3m@gmail.com Remember to please Like, Share and Subscribe! Follow me on: Twitter: @catherinebiztv https://twitter.com/CatherineBizTV Instagram: @catelizabethmurray https://www.instagram.com/catelizabethmurray/?hl=en For more information about Michael https://ncminvestments.com/funds/ncm-norrep-fund DISCLAIMER: This video is presented for informational and entertainment purposes. The views discussed in the interview should not be taken as investment advice. Please consult a financial advisor before making any financial decisions.

We are open for business! You can now get the worlds most expensive soft drink online. Change your life today. 3 book reviews "A Technique for Producing Ideas" by James Webb Young, "The Power of Habit" and "Smarter,Faster,Better" by Charles Duhigg.

Dan Nelken is an award winning freelance creative director for Canada's top creative ad agencies, the world's largest brands, and rising start-ups around the world. And he's the author of the soon-to-be-released, A Self-Help Guide for Copywriters, due out in October 2021. He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives, where he helps marketing professionals build their creative craft and confidence. Join over 3,000 people by subscribing at nelkencreative.com. As Dan says, it's free, short, and dead-easy to unsubscribe. Dan's Newsletter Dan Nelken on LinkedIn Dan Nelken on Twitter A Technique for Producing Ideas - by James Webb Young

Hello to you listening in Warwick, Rhode Island!Coming to you from Whidbey Island, Washington this is 60 Seconds, your daily dose of hope, imagination, wisdom, stories, practical tips, and general riffing on this and that.Like me I bet you recognize that it takes imagination and experience to produce the *right* idea. Some days I could really use a “problem-solving content collaborator” until I realize I am one, but still need help to guide myself out of confusion to the right idea. My solution: a 5-part technique I borrowed from James Webb Young.1. Gather all the raw materials for your immediate problem and from your storehouse of lived experience2. Work all the materials over in your mind3. Invite your imagination, dream world, and subconscious mind to begin synthesizing what you gathered and worked over4. When the idea appears embrace it with a resounding “Ah Ha! - I've got it!”5. Shape and develop the idea to your practical outcome  Question: What unexpectedly brilliant idea and practical  outcome did you produce?This is the place to thrive together. Come for the stories - stay for the magic. Speaking of magic, I hope you'll subscribe, follow, share a nice shout out on your social media or podcast channel of choice, including Android, and join us next time! You're invited to stop by the website and subscribe to stay current with Diane, her journeys, her guests, as well as creativity, imagination, walking, stories, camaraderie, and so much more: Quarter Moon Story ArtsProduction Team: Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 - Present: for credit & attribution Quarter Moon Story Arts

This week's guests are Caroline Bennett-Jarvis and Egle Vinauskaite. Caroline Bennett-Jarvis has over 20 years experience  as a human resource development practitioner; she is a committed humanitarian and an avid lifelong learner, currently managing and producing digital educational content for the US market. Originally from England, Caroline initially was formally educated in contemporary art, design, and craft, where she has been able to transcend her critical innovative thinking abilities into the corporate world in Barbados, her home for the past 22 years.  Her career path in L&D has been more vocational and experiential despite recently achieving MSc in Leadership and Human Resource Management accompanied with a dual CMI certification in Strategic Leadership and Management and currently pursuing CIPD qualification in Human Resource Development. Subsequently and as a result, her studies have been a valuable addition to a continuously exciting, growth oriented, professional and personal life fulfilling journey. LinkedIn: https://www.linkedin.com/in/caroline-bennett-jarvis/ Egle Vinauskaite is a learning consultant who helps household brands and innovative edtech startups create evidence-based, impactful digital learning solutions. She has worked with such brands as Facebook, HSBC, Santander, ACCA, as well as some of the most exciting startups and creative agencies around. Egle is also the director of Skillbright Labs, a boutique edtech product development consultancy, and the Rising Star Award winner at the Learning & Performance Institute's Learning Awards 2020. With a degree in Human Development from Harvard University, Egle specialises in applying adult development, behavioural economics and educational neuroscience principles to learning design. LinkedIn: www.linkedin.com/in/vinauskaite Episode Links: What is innovation - https://en.wikipedia.org/wiki/Innovation What is ideation - https://careerfoundry.com/en/blog/ux-design/what-is-ideation-in-design-thinking There's no losing, only learning - https://www.youtube.com/watch?v=sqi8MN9GGCs Flearning - https://medium.com/self-ish/flearning-the-art-of-learning-from-failure-91e6e9cf821f What is Corporate Innovation? - https://www.plugandplaytechcenter.com/resources/what-corporate-innovation How Human Connection Contributes To Innovation - https://www.inc.com/rhett-power/how-human-connection-contributes-to-innovation.html Focused vs Diffused Thinking = https://www.youtube.com/watch?v=WTr12dK2Se0 Focused and Diffuse: Two Modes of Thinking - https://fs.blog/2019/10/focused-diffuse-thinking/ Advocates Against Domestic Abuse - https://www.facebook.com/Advocates-Against-Domestic-Abuse-2433320490025979/ A Technique for Producing Ideas by James Webb Young - https://jamesclear.com/book-summaries/a-technique-for-producing-ideas Grassroots Innovation - https://www.researchgate.net/publication/260021436_Grassroots_Innovation_from_the_Bottom_of_the_Pyramid How to Build a Culture of Deep Creativity - https://www.skipprichard.com/how-to-build-a-culture-of-deep-creativity/ The Rise of Fake Innovation - https://crisbeswick.com/the-rise-of-fake-innovation/ Fail Fast … the Story of Innovation, Persistence and WD-40 - https://mikeschoultz.medium.com/fail-fast-the-story-of-innovation-persistence-and-wd-40-7077fc6f272b Does Diversity Actually Increase Creativity? - https://hbr.org/2017/06/does-diversity-actually-increase-creativity ========================================================= You can contact Women Talking About Learning through our website, womentalkingaboutlearning.com We're on Twitter @WTAL_Podcast You can buy us a coffee to support Women Talking About Learning via Ko-Fi. Or you can email us via hello@llarn.com

New ideas are combinations of old ones. A Technique for Producing Ideas by James Webb YoungMad Men: "Think about it ..." (on Amazon, free with Prime) Transcript

Are you looking for ideas on ways to earn income from home? Even better, you want to earn money while you sleep, play with your kids, or go on vacation? You are in the right spot! Todays episode reveals 5 Passive Income Producing Ideas to help you find your way. We discuss - Course creation - Youtube Channel - Podcasting - Affiliate Marketing - Blogging - Rental Income in Real Estate - Ecommerce Store - Etsy - Amazing - Ebay - Walmart Ecommerce - Drop Shipping -    ^ I know that seems like SO MUCH, but I promise this episode will help you understand them and help you get clarity about which passive income strategy makes sense for you. This episode is great for working moms who want to earn more money in their spare time, stay at home moms looking to contribute to the family income, budding entrepreneurs who are tired of working in their 9 to 5, college students looking to earn money while going to school. Links mentioned: Free training on How To Build A Successful Business In Spite of An Unsupportive Spouse: In my group: www.Facebook.com/groups/escapeyour925   my email: thepassiveincomeexaminer@gmail.com My Website: www.thepassiveincomeexaminer.com Rental Course: www.rentalincome.gr8.com Gold And Silver Course: https://the-passive-income-coach.teachable.com/admin/courses/1345813/information Martin Ebongue course on Affiliate Marketing: http://bit.ly/3sROb0M  

Jordan Raynor sits down with Jon Acuff, Author of Soundtracks, to talk about Yanni, 3 questions to ask of every soundtrack, and how to teach kids about the goodness of work.Links Mentioned:Jon Acuff on TwitterJon Acuff on InstagramJon Acuff on LinkedInJon AcuffJon Acuff BooksSoundtracksSoundtracksAll it Take is a Goal PodcastStuff Christians LikeThe Voice of The HeartWar of ArtA Technique for Producing Ideas

Kelli Schrade is an institutional consultant and director at Graystone Consulting, a Morgan Stanley company, and is based in Chicago. She has had a long career in manager selection and investment consulting and is a self-described “market junkie”, who is committed to making change through her work with clients and diverse investment managers, among other causes. She is a Board Member at the Lincoln Park Zoo, Deborah's Place and involved in numerous industry bodies. Our conversation goes back to Kelli's undergraduate degree in English, and how she transitioned from that to a role in manager selection. We discuss the benefits of flat corporate structures, and how they enable junior employees to thrive, and the work she is doing to elevate and amplify minority-run firms and to enable her clients to fulfill their missions. When we turn to the issue of diversity, Kelli is frank about the experience of other senior women who have dropped out of the industry, and it is apt at this stage (mid-pandemic) to mention the recent McKinsey report (https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace) which noted that one in three professional women were considering downshifting their career due to the Covid-19 disruptions and additional pressures, including the "double shift" of childcare.

I see a lot of questions from beginning copywriters, working pro’s, and business owners that all boil down to this: “What can I do to get good at copywriting and stay good?” Of course, the answer that first comes to mind for me is, “Hire me as your copywriting mentor.” But that’s not always practical for a number of reasons. I can only work with a few people at any time. A lot of people are too early in their skills for mentoring from me. Some people don’t want to make the investment, and some people don’t have enough time for it. All of those things make sense to me. But I want no copywriter left behind. No business owner, either. And most of all, no, I’m not running for president. But I am doing a podcast. So, I put together a carefully selected list of hacks and reps to help you get good and stay good. Four of these groups of activities, you can do by yourself. The fifth one does involve other people, and I’ll offer you a variety of training and coaching options I can personally recommend. 1. Read copy every day. Even better, read it out loud. 2. Storytelling - handwrite a few pages from the opening of a few favorite fiction books. If I did it today myself, it would be Orphan X books by Greg Hurwitz An example from one of my mentoring clients 3. Books you could get a lot out of by just reading once - Tested Advertising methods, by John Caples - How to Write the Perfect Sales Page, by Nathan Fraser - Breakthrough Copywriting, by me, David Garfinkel 4. Books you should read multiple times - Scientific Advertising, by Claude Hopkins - A Technique for Producing Ideas, by James Webb Young - Breakthrough Advertising, by Gene Schwartz (makes more sense when you have a little more experience) 5. Take a course or join a group - John Carlton - Kevin Rogers - Copywriter ClubDownload.

In this episode, Tom attacks the daunting challenge every business owner knows all too well: How to create front end offers that will entice customers and keep them coming back for more. It's simpler than you think. “People buy from people.” -Tom Gaddis   In this episode:  - Tom's “M.I.L.K. It” method that was crucial to his successful six-figure launch  - The importance of understanding and connecting with your audience  - How to optimize every detail of your product through research and fundamentals  - The components of a website that will make new visitors permanent customers  - How learning this one skill will elevate your brand and multiply your customers    Resources:  14 Day Free Trial of Click Funnels - https://tomgaddis.com/cf14dayfree  Free account for Groove Pages & Groove -Sell https://tomgaddis.com/groove-free  A Technique for Producing Ideas by James Webb Young Your First 100 Million by Daniel Peña    Connect with Tom Gaddis:  Website: https://tomgaddis.com/  LinkedIn: linkedin.com/in/tomgaddis/  Facebook: https://www.facebook.com/tomgbiz/  Instagram: https://www.instagram.com/gaddistom/

Miriam García, New Media Creative Manager de OMD, nos da las claves principales de "A Technique for producing ideas", un libro que analiza, paso a paso, las claves del proceso creativo. Su autor, James Webb, asegura que todos somos capaces de crear ideas. Solo hay que utilizar una serie de técnicas... y tener los ojos bien abiertos al mundo.

Ralston, a veteran in the field of creativity and ads, is an ad man who hates ads. This week he shares his creative process so that we better understand what goes behind building a million dollar creative! A Technique for Producing Ideas by James Webb Young - https://amzn.to/2lTBjdF --- Send in a voice message: https://anchor.fm/threeprincesofserendib/message

This week we’ve caught The King in the North. Nope, it’s not Jon Snow, but one of Sheffield’s finest, Lee Davies. OK, he may not actually rule the North, but he’s certainly one of the most talented designers and creative directors in any part of Westeros the UK, for that matter. He modestly calls himself ‘a right mess’, but growing up in a cultural backwater in Cheshire didn’t hinder him rising up to design great work for the creative brand communications agency Peter & Paul for 12 years, where clients have included the likes of Channel 4, Unilever and the V&A. He lets us know all the details about his way of working, what makes for an effective creative process as a designer, brand identities, his passion and talent for writing, Behavioural Science, Signalling, Sheffield and a whole lot more. Any budding designers, or anyone who simply wants their company or agency to produce better creative work, should bend their ear hither now. ///// Instagram (https://www.instagram.com/peter_and_paul/) Peter & Paul Twitter (https://twitter.com/peter_and_paul) Peter & Paul Twitter (https://twitter.com/LeeDavies_32) Lee Davies How To (https://www.amazon.co.uk/How-Michael-Bierut/dp/0062413902) by Michael Bierut Made To Stick (https://www.amazon.co.uk/Made-Stick-Ideas-Survive-Others/dp/1400064287) by Chip & Dan Heath Creativity, Inc. (https://www.amazon.co.uk/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0593070097) by Ed Catmull A Technique for Producing Ideas (https://www.amazon.co.uk/Technique-Producing-Ideas-Thinking-Classics/dp/1907590137) by James W. Young   The Anatomy of Humbug (https://www.amazon.co.uk/Anatomy-Humbug-Think-Differently-Advertising/dp/1784621927) by Paul Feldwick /////

This week, Vicky and Joe answer YOUR questions. Vicky's been asking her email subscribers if they have any questions for her about writing and publishing books, and boy do you have questions! Great questions. The BEST questions. And Vicky and Joe drink misery tea and answer them. Tune in: if you've a burning question about books and publishing, maybe we've answered it. This episode contains bonus Angry Cat.   Key Takeaways: [1:45] Vicky gives a quick update on her latest soon-to-be-released book.  [3:55] Vicky will be answering your questions today!  [4:05] Roy: What bits of digital marketing actually work?  [8:15] Leslie: I don’t have anything unique or novel to say. Where does inspiration come from?  [14:45] Leslie: Do I really need a website?  [18:00] Charles: I don’t know enough to position myself as an expert.  [22:00] Charles: What would you do differently about writing your book knowing what you know now?  [27:30] Tune in next week as Vicky will answer loads, loads more of your questions!    Mentioned in This Episode: Vicky Fraser Vicky’s Podcast Vicky’s Blog Join the Superheroes Vicky’s Business For Superheroes Book The Inner Circle Borrow My Brain Vicky’s Book Club Vicky’s new book! Write & Publish Your Book in 90 Days Email Vicky Subscribe on iTunes, Stitcher, and Overcast Mark Dawson's Self Publishing Formula Podcast A Technique for Producing Ideas, by James Young

When I first got into writing copy, I was having a hard time finding any good information about how to do it. So I took every seminar I could and read every book I could find. It was exhausting, and frankly, maybe not the best use of my time. Originally I put this episode together with the plan to come up with a handful of books every copywriter should read – what I wish I had known when I started. But my list got so long that I realized we were going to need two episodes to cover things fully. So this is part 1 – what I'd call "the core curriculum." Next week, we'll go through a second list I'm calling "the advanced stuff." First, a pleasant reminder: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now, to the books. Some of the books I read, like Ted Nicholas's "Magic Words That Bring You Riches," are either not available at all, or available in very limited quantities. I set three ground rules for this core curriculum: . You have to be able to get the book easily . Each book is a course in itself. You don't need a study group or someone else to walk you through any of them to get really good value from them. . They're affordable. (One is a little pricey… but… it's worth every penny.) -Copywriting Books 1. Scientific Advertising, by Claude Hopkins • The "foundation document" of copywriting/direct response marketing • Ogilvy: Read 7 times; I've read 15 times; recently re-reading • Not easy or fun, but incredibly valuable 2. The Adweek Copywriting Handbook, by Joe Sugarman • Based on a seminar Joe used to give in his home • Joe's a dm pioneer and great copywriter • Easy to read, very valuable 3. The Ultimate Sales Letter, by Dan Kennedy • Takes you through all the steps • I've always found Dan Kennedy to be reliable source of great money-making ideas • Can absolutely put you on the right path to writing a winner 4. Breakthrough Advertising, by Eugene Schwartz • Hard to read and understand • Like a gold mine. 30 years later, I'm still getting new ideas from it • Expensive for a book – but worth it 5. Breakthrough Copywriting, by David Garfinkel • Easy to understand • Comprehensive • Includes templates and tools for a copywriter - Sales/Marketing/Creativity Books 6. Tested Sentences That Sell, by Elmer Wheeler • Early pioneer in testing words, phrases, pitches • The words/sentences may or may not work for you • But the method of split testing always works. This is a good introduction to split testing. 7. Made to Stick, by Chip and Dan Heath • Excellent book on clear, memorable communication • "Curse of knowledge" is super-valuable concept • Very practical, useful for copywriters 8. A Technique for Producing Ideas, by James Webb Young • Great introduction to / and working method for / tapping into the power of the unconscious mind for writing copy • Tremendous overall book to read for brainstorming and creativity • Worth reading more than once; I've read it five times. - Online Resource 9. The Gary Halbert Letter, thegaryhalbertletter.comDownload.

When I first got into writing copy, I was having a hard time finding any good information about how to do it. So I took every seminar I could and read every book I could find. It was exhausting, and frankly, maybe not the best use of my time. Originally I put this episode together with the plan to come up with a handful of books every copywriter should read – what I wish I had known when I started. But my list got so long that I realized we were going to need two episodes to cover things fully. So this is part 1 – what I'd call "the core curriculum." Next week, we'll go through a second list I'm calling "the advanced stuff." First, a pleasant reminder: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now, to the books. Some of the books I read, like Ted Nicholas's "Magic Words That Bring You Riches," are either not available at all, or available in very limited quantities. I set three ground rules for this core curriculum: . You have to be able to get the book easily . Each book is a course in itself. You don't need a study group or someone else to walk you through any of them to get really good value from them. . They're affordable. (One is a little pricey… but… it's worth every penny.) -Copywriting Books 1. Scientific Advertising, by Claude Hopkins • The "foundation document" of copywriting/direct response marketing • Ogilvy: Read 7 times; I've read 15 times; recently re-reading • Not easy or fun, but incredibly valuable 2. The Adweek Copywriting Handbook, by Joe Sugarman • Based on a seminar Joe used to give in his home • Joe's a dm pioneer and great copywriter • Easy to read, very valuable 3. The Ultimate Sales Letter, by Dan Kennedy • Takes you through all the steps • I've always found Dan Kennedy to be reliable source of great money-making ideas • Can absolutely put you on the right path to writing a winner 4. Breakthrough Advertising, by Eugene Schwartz • Hard to read and understand • Like a gold mine. 30 years later, I'm still getting new ideas from it • Expensive for a book – but worth it 5. Breakthrough Copywriting, by David Garfinkel • Easy to understand • Comprehensive • Includes templates and tools for a copywriter - Sales/Marketing/Creativity Books 6. Tested Sentences That Sell, by Elmer Wheeler • Early pioneer in testing words, phrases, pitches • The words/sentences may or may not work for you • But the method of split testing always works. This is a good introduction to split testing. 7. Made to Stick, by Chip and Dan Heath • Excellent book on clear, memorable communication • "Curse of knowledge" is super-valuable concept • Very practical, useful for copywriters 8. A Technique for Producing Ideas, by James Webb Young • Great introduction to / and working method for / tapping into the power of the unconscious mind for writing copy • Tremendous overall book to read for brainstorming and creativity • Worth reading more than once; I've read it five times. - Online Resource 9. The Gary Halbert Letter, thegaryhalbertletter.comDownload.

We're making this up as we go along, but here's an idea we like. How about every guest driven episode is followed up with an episode about putting our guest's advice into action? We're calling these episodes The Inbetweens. Episode 2 is the first and it digs into Toby Barlow's early creative process which he refers to as "Making the Stock." The episode also proves the age old creative maxim - the work is never done - as we've changed the name of the podcast from Grab the Lightening to The Troublemakers. A nod to the great Chiat/Day Apple commercial Think Different along with the observation that to be truly creative, you can't be afraid to break the rules. SHOW NOTES David's favorite inspirational site (with a less than inspirational name) - designspiration.net A Technique for Producing Ideas by James Webb Young Ask us a question on Twitter or Instagram. Beatroublemaker.com

How do you create a Big Idea? Remember what Steve Jobs said about saying no to 100 good ideas before you say yes to the thing you've got to focus on? That means you've got to come up with some good ideas first- You don't necessarily need 100, but "you've got to turn over a lot of rocks" to find what you're looking for. - The key thing is going through the process of coming up with great ideas, not skipping steps, not rushing. And not stopping just because you've come up with one. Or two. Or three. This involves research. A lot of it. First, within your field – about the product, competitor's products and marketing, customer comments on Amazon and other online review sites. Napoleon Hill – synthetic creativity vs. original creativity. Synthetic OK. Then there's research outside of your field. Sometimes related, sometimes totally off the wall.- For example, these factoids from July-August 2017 Playboy magazine: According to a survey, 28% of Millennials say having sex with a new person is a good way to figure out if you're in love with them. The same survey found that 57% of Millennials say they're lonely. Playboy asks – could the second statistic have anything to do with the first one? – Idea: could you use these stats to create a Big Idea to sell relationship counseling? More tidbits from Playboy: The following are from TSA's list of Top 10 strangest items found at security checkpoints at the airport: A baseball hat wrapped in barbed wire Dead sea horses A life-size zombie (actually, a movie prop) -- Idea: could you use this to sell seats on private jets? And finally, this factoid from Playboy: 8% of Americans think it's OK to take a selfie at a funeral! -- I don't know what you could use that to sell. Maybe some of our more creative listeners will have an idea! But on a less bizarre note, you can research sales letters and other marketing materials in markets different than yours… you can read books that have nothing to do with your market, maybe even nothing to do directly with business… you can really get ideas from anywhere, once you know what you're looking for. (reticular activating system) a diffuse network of nerve pathways in the brainstem connecting the spinal cord, cerebrum, and cerebellum, and mediating the overall level of consciousness. (like a search engine for your awareness) -- example – My own reticular activating system was tuned to explanations about creativity when I was putting together this podcast – Jordan Peterson island example – otherwise, would have slipped right on by… - Finally, a resource that can get you on the path to developing unique creative advertising ideas: "A Technique for Producing Ideas" by James Webb YoungDownload.

How do you create a Big Idea? Remember what Steve Jobs said about saying no to 100 good ideas before you say yes to the thing you've got to focus on? That means you've got to come up with some good ideas first- You don't necessarily need 100, but "you've got to turn over a lot of rocks" to find what you're looking for. - The key thing is going through the process of coming up with great ideas, not skipping steps, not rushing. And not stopping just because you've come up with one. Or two. Or three. This involves research. A lot of it. First, within your field – about the product, competitor's products and marketing, customer comments on Amazon and other online review sites. Napoleon Hill – synthetic creativity vs. original creativity. Synthetic OK. Then there's research outside of your field. Sometimes related, sometimes totally off the wall.- For example, these factoids from July-August 2017 Playboy magazine: According to a survey, 28% of Millennials say having sex with a new person is a good way to figure out if you're in love with them. The same survey found that 57% of Millennials say they're lonely. Playboy asks – could the second statistic have anything to do with the first one? – Idea: could you use these stats to create a Big Idea to sell relationship counseling? More tidbits from Playboy: The following are from TSA's list of Top 10 strangest items found at security checkpoints at the airport: A baseball hat wrapped in barbed wire Dead sea horses A life-size zombie (actually, a movie prop) -- Idea: could you use this to sell seats on private jets? And finally, this factoid from Playboy: 8% of Americans think it's OK to take a selfie at a funeral! -- I don't know what you could use that to sell. Maybe some of our more creative listeners will have an idea! But on a less bizarre note, you can research sales letters and other marketing materials in markets different than yours… you can read books that have nothing to do with your market, maybe even nothing to do directly with business… you can really get ideas from anywhere, once you know what you're looking for. (reticular activating system) a diffuse network of nerve pathways in the brainstem connecting the spinal cord, cerebrum, and cerebellum, and mediating the overall level of consciousness. (like a search engine for your awareness) -- example – My own reticular activating system was tuned to explanations about creativity when I was putting together this podcast – Jordan Peterson island example – otherwise, would have slipped right on by… - Finally, a resource that can get you on the path to developing unique creative advertising ideas: "A Technique for Producing Ideas" by James Webb YoungDownload.

In today's episode, I share 6 books that have been instrumental in shaping my mind for success. Becoming your own boss (even if it's a one-person business) requires a significant shift in mindset. I've recommended these six books more than any others, and I highly recommend you read them. As a Man Thinketh by James Allen What to Do When It's Your Turn (and it's always your turn) by Seth Godin The Magic of Thinking Big by David J. Schwartz A Technique for Producing Ideas by James Webb Young The 25-Year Framework by Dan Sullivan The Greatest Salesman in the World by Og Mandino Have A Question? I'd Love to Answer. Simply email podcast@michaelhudson.com and your question will be answered on a future episode of the podcast. I will also send you a free copy of my book, Public Speaker Secrets. Download Your Copy of the 3-Step Roadmap to Start, Run, and Grow Your Speaking Business This free guide contains my best strategies to help you start, run, and grow a speaking business from scratch. Download it today and you'll access to time-tested tactics that I've used to help hundreds of coaches, consultants, and professional speakers create impact with their ideas and get their message heard. To get your copy, just Text HUDSON to the number 33444.

#SSPCreate As a follow-up to the last show, I discuss some strategies I have been using more regularly in the last few months to encourage different thinking. Covered: - Osborn's Model Reviewed: 1. Orientation: pointing up the problem (STEP 1, PART 1) 2. Preparation: gathering pertinent data (STEP 1, PART 2) 3. Analysis: breaking down the relevant material (STEP 2, PART 1) 4. Ideation: piling up alternatives by way of ideas (STEP 2, PART 2) 5. Incubation: letting up, to invite illumination - added 6. Synthesis: putting the pieces together (STEP 3, PART 1) 7. Evaluation: judging the resulting ideas (STEP 3, PART 2) - Set the right conditions: (1) remove deadline pressure if possible, accept and embrace failure - For Incubation: (2) break routines, (3) find an adventure, (4) do nothing - For Ideation: (5) read strange things for no reason, (6) list your options, (7) invent problems to solve Look Closer: Divergent Thinking The Art of Thought: A Pioneering 1926 Model of the Four Stages of Creativity A 5-Step Technique for Producing Ideas circa 1939 Osborn: Creative Problem-Solving Process The Osborne-Parnes Creative Problem Solving Process Please Support School Sucks Our Amazon Wish List Donate With Bitcoin Or Join the A/V Club Your continued support keeps the show going and growing, which keeps us at the top of the options for education podcasts and leads to new people discovering this message. This subscription also grants you access to the A/V Club, a bonus content section with 200+ hours of exclusive audio and video. If you are a regular consumer of our media, please consider making a monthly commitment by selecting the best option for you... Join the A/V Club! $6.00/Month Join the A/V Club! $9.00/Month Join the A/V Club! $12/Month

#SSPCreate In this introduction to March's theme, I discuss the problems I am aiming to address, a brief history of creativity as a concept, what creativity is, and three helpful models for self-evaluation and conscious improvement. Covered: - Am I out of ideas? - Creativity is relatively new in human history - "The Art of Thought" - A Pioneering Model of the Four Stages of Creativity, from a Fabian Socialist named Graham Wallas (1926) - Ad man James Webb Young's "A Technique for Producing Ideas" (1939) - Ad man Alex Osborn's "Creative Problem-Solving Process" (1953) - Let's not forget about Sir Ken Robinson Bumper Music: Electric Guest - "This Head I Hold" Look Closer: 6 Obstacles to Creative Thinking and How to Overcome Them What Is Creativity? The Art of Thought: A Pioneering 1926 Model of the Four Stages of Creativity A 5-Step Technique for Producing Ideas circa 1939 Osborn: Creative Problem-Solving Process The Osborne-Parnes Creative Problem Solving Process Please Support School Sucks Our Amazon Wish List Donate With Bitcoin Or Join the A/V Club Your continued support keeps the show going and growing, which keeps us at the top of the options for education podcasts and leads to new people discovering this message. This subscription also grants you access to the A/V Club, a bonus content section with 200+ hours of exclusive audio and video. If you are a regular consumer of our media, please consider making a monthly commitment by selecting the best option for you... Join the A/V Club! $6.00/Month Join the A/V Club! $9.00/Month Join the A/V Club! $12/Month

Corstiaan Hesselink is the creator of the Reflect app, an extension for Evernote.  Reflects provides a convenient way for you to reflect on (remember, review, and rethink) all that you have saved in Evernote. Reflect was born because Corstiaan, an avid Kindle reader, wanted a tool to help him review the tagged high-lights he had saved in Evernote while reading Kindle books. Unable to find such a tool, he built one and then put it up on Beta List. When Reflect started to attract interest, he knew he was on to something. Corstiaan does a deep dive into the technology of the stack that is Reflect, talks about his plans to monetize Reflect, and discusses how a small app can become a big project.   Key Segments [02:30] What is Reflect and how can you use it? [05:45] What did Corstiaan do to validate his idea? [06:10] He first posted Reflect online on Beta List and received a few hundred requests for early access within a few days. [07:15] What technology does Reflect use between Evernote and the front end? [07:35] Reflect was developed using Microsoft .NET and is running on Microsoft's Azure [07:55] Corstiaan used the micro-framework NancyFx instead of ASP .NET. [08:15] Corstiaan recommends using a framework that does not get in the way. [08:45] Evernote .NET libraries are available for the Evernote API. [09:20] The database runs on Microsoft's SQL Server. [09:40] For data access between the web application and the database, Corstiaan uses OrmLite. [10:10] On the front end the web app is built using Bootstrap for the CSS framework (customized to match the style of Reflect) combined with js. [10:30] Corstiaan will consider AngularJS for his next project or for a major overhaul of Reflect. [10:50] He is currently very close to releasing the iOS app in native code. (Post-production note: Reflect for Evernote for iOS has been released.) There is no HTML5 wrapper. NancyFX comes into play for the mobile app too. [11:40] Reflect is currently slightly more than an MVP (minimum viable product), but given his vision for what Reflect can become, Corstiaan considers it to be near an MVP. [12:25] He uses .NET mainly because that is what he has the most experience using. [13:35] NancyFX allows you to build an application in the way that HTTP actually works rather than having the framework abstract a lot of the details away. [14:35] AngularJS has a large community, many side projects, and gives you a large toolset for mobile apps. [16:10] What are his strategies to monetize Reflect as a SaaS product? [17:40] He wants to create a service that works in the background and allows people to get a more thorough understanding of their data. [19:50] What kind of problems did Corstiaan run into while developing Reflect? [21:40] Have there been any unexpected costs along the way? [22:05] As more users used Reflect, Corstiaan's bandwidth bill increased. [23:15] Do you see any problems with scaling on the Azure platform? [25:15] Is he using any metrics to track usage? [25:30] He started out with Google Analytics but is working on implementing KISSmetrics. [26:35] What does your company Fluxmatix Ventures do? [26:50] Corstiaan shares a bit of his background. [27:05] Progress in web apps and mobile in particular lured Corstiaan back into active software development. [29:45] Recommended books: A Technique for Producing Ideas by James Webb Young, and Anti-Fragile: Things That Gain from Disorder by Nassim Nicholas Taleb, Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine by Mike Michalowicz   Resources Mentioned A Technique for Producing Ideas by James Webb Young - "examines the creative process and ways to produce ideas" AngularJS - HTML enhanced for web apps (by Google) Anti-Fragile: Things That Gain from Disorder by Nassim Nicholas Taleb - "things that not only gain from chaos but need it in order to survive and flourish" Azure - Microsoft's cloud platform Beta List - "early access to over 100 new internet startups each month" Bootstrap - "HTML, CSS, and JS framework for developing responsive, mobile first projects on the web" Evernote .NET libraries - .NET libraries for the Evernote API Evernote API - application programming interface (API) for Evernote Fluxmatix Ventures - Corstiaan's company responsible for Reflect for Evernote Google Analytics - "turn customer insights into action for your business" KISSmetrics - "key insights and timely interactions to turn visitors into customers" js - "dynamic JavaScript UIs with the Model-View-View Model (MVVM)" Microsoft .NET - Microsoft development platform NancyFx - "lightweight, low-ceremony, framework for building HTTP based services on .NET and Mono" OrmLite - "lightweight Object Relational Mapping (ORM) Java package providing simple, lightweight functionality for persisting Java objects to SQL databases while avoiding the complexity and overhead of more standard ORM packages" Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine by Mike Michalowicz - "accounting plug-in that will transform your business from a cash eating monster into a money making machine" Reflect App - Corstiaan Hesselink's app to help you review and remember things you have saved in Evernote Reflect for Evernote - Reflect iOS app SQL Server - Microsoft tools to deploy and manage databases