Zen Business - Mindfulness, Hustle and Fulfillment

In this episode of the Zen Business Podcast, our host Jonathan Maxim sits down with real estate innovator McKay Francis, co-founder of Casa Shares — the app that's making real estate investing accessible to everyone.They dive into how the traditional real estate system is broken for modern entrepreneurs and how Casa Shares is flipping the model by letting you invest in rental properties with just $100 with no agents or banks.McKay shares his beginnings, strategies, and vision for the real estate market in 2025. They also explore why now is the best time to invest in real estate, why the majority of millionaires and billionaires are heavily invested in it, and how real estate can fund your dream life.If you've ever felt locked out of the real estate game, this is the episode that opens the door. Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more. Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips. If you're an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.#realestateinvesting #fintech #passiveincome #appgrowth #startups #founderstory #entrepreneurlife #fractionalownership #realestateforbeginners #wealthbuilding

In this episode of the Zen Business Podcast, our host Jonathan Maxim sits down with real estate innovator Mirza Beg, co-founder of Casa Shares — the app that's making real estate investing accessible to everyone.They dive into how the traditional real estate system is broken for modern entrepreneurs and how Casa Shares is flipping the model by letting you invest in rental properties with just $100 with no agents or banks.Mirza shares how they're building a future where anyone can earn passive income and property gains from the comfort of their phone. They also explore why diversification, automation, and low-barrier access are key to the next wave of wealth creation.If you've ever felt locked out of the real estate game, this is the episode that opens the door.

In this episode of the Zen Business Podcast, you'll hear what it takes to launch a successful Product Hunt campaign for your startup.John will delve into all the details on how to do this properly without breaking the bank!

In this episode of the Zen Business Podcast, you'll hear what it takes to launch a successful Kickstarter campaign for your startup.John will delve into all the details on how to do this properly without breaking the bank!

In this episode of the Zen Business Podcast, you'll hear what it takes to grow your startup without advertising it.John will delve into all the details on how to do this properly without breaking the bank!

In this episode of the Zen Business Podcast, you'll hear the conversation between our host Jonathan Maxim and habit expert Paul Barry where they discuss the transformative power of habits. They delve into the science of creating new habits, the technique of habit stacking, and strategies for quitting bad habits while reinforcing new ones.Paul shares insights on how small daily changes can lead to significant life transformations and why understanding the psychology behind our habits is crucial for long-term success. They also explore the concept of 'habit stacking'—a method to simplify the process of building and maintaining new habits by piggybacking them onto established routines.Listen as they discuss the real-world applications of these strategies and how anyone can start implementing them to see immediate benefits. It's a conversation full of practical tips and motivational advice that you won't want to miss!

In this episode of the Zen Business Podcast, you'll hear conversation from the Success Formula Podcast where Jonathan Maxim breaks down the most common mistakes app founders make—and the exact playbook for hitting 10,000 downloads without wasting marketing dollars. They talk about how Jonathan's early missteps as an app founder fueled his decision to help others avoid the same costly mistakes, and why monetizing from Day 1 is often the missing puzzle piece. You'll also hear about the power of relentless testing, how Kevin Hart's team nearly signed a game-changing deal for Jonathan's fitness app, and what it really takes to guarantee 10,000 downloads. They'll explore the mindset behind turning near-failures into growth, and why real, paying customers will always beat vanity metrics in today's startup world. You don't want to miss this one! Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more. Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips. If you're an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.

In this episode, Jonathan Maxim sits down with entrepreneur, philanthropist, and former gubernatorial candidate Major Williams to dive deep into what it really takes to create lasting impact. They talk about how Major's frustration as a parent fueled his decision to run for governor, and how confronting issues like homelessness and crime pushed him into the public arena. You'll also hear about his entrepreneurial wins, bootstrapping a best-selling book, and how he thinks AI can change the game for everyone—no matter your industry. You'll also hear about tough love vs. compassionate service, his family's motivation to create lasting change, and the power of philanthropy— Including giving away thousands of shoes every year. Tune in for an unfiltered look at the grit, heart, and strategic thinking that powers Major's path across politics, tech, and community impact. Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.  Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips. If you're an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.

In this episode, Jonathan Maxim sits down with social media powerhouse Logan Forsyth to break down the real mechanics behind hitting a billion views. They talk about why building multiple sub-accounts matters, how user-generated content can amp up reach, and what it takes to make even the most camera-shy founders go viral. You'll also hear about navigating high-pressure moments, forging game-changing partnerships, and staying laser-focused to turn big goals into reality. Tune in for an unfiltered look at the grit, grind, and strategy behind unstoppable social growth. Listen to new Zen Business episodes every Monday – available on Spotify, Apple Podcasts, Overcast & more.  Find @itsjmaxim on Instagram for free Marketing, Mindset, and Money tips. If you're an investor-backed startup or a new app looking for an edge, contact @viralapplaunch on IG for performance-based marketing—where we only win when you do.

Ever wondered how to transform your app idea into a fully functional product in just 100 days? In this episode, Jonathan sits down with Logan Fields, founder of The App Guys, and Jay Miller, CEO of Kyber. Together, these industry experts demystify the app development process and share strategies for launching enterprise-grade apps that succeed. Learn how to avoid common pitfalls, evaluate potential development teams, and ensure your app hits the market with guaranteed traction. With firsthand stories of overcoming impossible challenges and a proven approach to securing downloads, this conversation is packed with actionable advice for aspiring tech founders. Whether you're a seasoned entrepreneur or a newcomer to the tech world, this episode will set you on the right path. **** Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do

In this episode, Jonathan explores the factors that led to a new app raising 1.5 million dollars in one week. The goal was always to make a positive impact on the world but when the right alignment occurs, magic happens. This quick-hitting pod goes in-depth on numerous topics, including how Frello created social momentum, shared the origin story, and how greatness came from team work with the right vision. Tune in for an insightful look into a massive startup success. **** Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do

In this episode, Jonathan Maxim dives into the many lessons he's learned from working with Dan Bilzerian over the past year. Touching on the back story of how this came to be, Jonathan reveals the subtleties of how Dan manuevers through his life. From sparking curiosity and embracing mystery in every interaction to mastering direct communication, Jonathan shares key insights that can elevate your approach to business. Tune in for a fresh take on success strategies and the art of influence. **** Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

In this special episode of the Zen Business Podcast, we're joined by Michael Sartain, CEO of Men of Action. Michael & Jonathan share unique perspectives into building meaningful relationships and the dynamics between men and women. They examine what leads to more successful connections and into the art of content creation, discussing strategies that help each engage with their respective audiences. This wide-ranging discussion also explores what it means to be a man in today's world, touching on topics like leadership, confidence, and personal growth. Whether you're interested in self-improvement or mastering the world of digital media, this episode has something for you. Tune in to learn from Michael's journey and gain valuable insights on becoming the best version of yourself. **** Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

In this episode of Zen Business, Jonathan discusses the implications of President Trump's current campaign to retake the presidency of the United States. He also postulates on what may happen in the technology sector and, in turn, with tech founders, if Trump succeeds in this effort. Over time his views have changed on how politics impact our day-to-day lives. Listen in to learn more on the tech forecast and how its intrinsically mixed with the race for the White House. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

In this episode of Zen Business, Jonathan discusses President Biden's decision to step down from the race. He explores the broader, macro-level implications of this decision. Specifically, Jonathan examines what it means for tech founders. It is likely business conditions will improve but how much? Interest rates are already lowering. What's next? Tune in to discover how this pivotal political shift could reshape the landscape for tech entrepreneurs and the future of innovation. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

In this episode of the Zen Business podcast you'll hear some of our best recipes for success in viral app marketing straight from the team themselves. I've invited Client Services Director, Travis Enos & Operations Director, Morgen J. Streur for a sit-down today to discuss myriad details of our VAL process. Your app has to be able to solve the user's problem or you'll waste your time and money. Your app store marketing and their initial experience with the app has to be consistent with your app's qualities or they won't believe you. In overview, the fundamental elements of your brand's narrative or story, has to make sense with your app. However, you can walk your company through these steps with us. Here, we dive into the nitty-gritty of what we do and what we are looking for as we build the foundational pieces every good app needs. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Is your idea based on delivering value the market desires? There are easy ways to tell if your app is doing that out in the world. Is your app getting downloads? Are users logging in repeatedly & logging time on it? If those answers are YES, your app may be ready for monetization techniques. But if your app is struggling to get installs & there are more tumbleweeds than users on it... There's a mismatch between the app and the market. The question is what is really going on with your app and the user base? Utilizing data with some awareness and creativity can answer this key question for you and help move your app's numbers in line with the market's values and your startup's goals. On this episode of the Zen Business podcast, Jonathan Maxim will help you learn exactly how with some expertise from Jay Miller, a brilliant, eccentric marketer from Philadelphia with an expert marketing strategy in SEO, content tracking, analytics, and data. The pair shares knowledge on data tracking and analysis for business profitability, marketing strategies for early-stage businesses, and content strategy for social media platforms that focuses on technical solutions for conversion optimization. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Most startups are built on hope. The ones that succeed are those that are built around value. On this episode of the Zen Business podcast, your host Jonathan Maxim sits down with a serial entrepreneur and app builder who delivers the value to users that makes apps go viral and earn life-changing profits for their founders. Traveling all the way from Italy, Marco Yammine shares his experience and knowledge of successful app design and marketing. Marco has built and helped launch – from “Zero to one” – over 50 apps. He makes products that are really built around value for the user. It's all too easy for founders to get lost in their great ideas. That's because of the natural human tendency to evaluate business ideas with rose-tinted glasses. Marco's philosophy for building apps is focused on execution over ideas. The practical aspects of apps that people enjoy & that solve a problem, delivering value in the process.  Another is timing your solution with the trends in the market. You will learn in this episode, for example, how to tune in to the market you're focused on. Then you will find a problem or opportunity that will form the basis for a quality app that users download, use, and rave about. The problem or the opportunity has to come first, then the idea. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Ever heard of a business think tank or mastermind group? Zen Business podcast host Jonathan Maxim has an exciting announcement in this episode. He is putting together a founder's group for app startups that will include mentorship and education for fellow app founders. In this pod, Maxim cuts through the pedigrees and good-old-boy's network to tell you the growth recipe that no one outside of Silicon Valley talks about. You'll learn how to create viral products, leaving open loops, active user growth, social media and user-generated content (UGC) marketing, and elements of virality to grow your app downloads. Monetization is a big key to app growth because it satisfies the requirements of creating value for the user (otherwise it wouldn't monetize) and keeping up revenue to fund advertising to keep the growth loop going. Don't forget app store optimization (ASO) and split-testing for app marketing — Listen now for more insight. **** Listen to New Zen Business episodes on Mondays - Available on Spotify, Apple Podcasts, Overcast & More. Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Altruistic business ideas? Can they scale and become profitable? For this episode of ZBP, we sat down with Allyson Schrier, co-founder and president of Zinnia Technologies, Inc. She has an enormous amount of passion for the company, its customers, and their service. ZinniaTV is an app for mobile devices and connected TVs that supports people living with dementia and those who care for them. ZinniaTV helps foster connection and engagement for caregivers and their loved ones suffering with dementia using artfully-crafted videos optimized for people with dementia. Schrier came up with this solution because she personally understood the problem. Her husband was diagnosed with dementia at the age of 47. How do you find inspiration for an app? How do successful app creators do the problem solving that goes into app design, to build a product that delivers real value its users? In this episode, you will learn the answers to the questions above and much more. Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us @viralapplaunch on IG for performance-based marketing - where we only win when you do.

This episode of the Zen Business podcast could be your ticket to a huge number of high-quality, low-cost downloads if you're ready to launch or relaunch your business' killer app in 2024 In today's episode, Jonathan Maxim breaks down the elements that all successful app launches have in common. This isn't textbook theory or guesswork. It's based on 23 launches that Maxim led in 2023. There were 18 winners and 5 losers. But what made the winning app launches successfully profitable for their businesses, and what made the losing launches fail, was not random or haphazard.  Winning campaigns that hit their goals & rocketed to 10,000+ downloads at a profitable cost-per-download all followed similar patterns & shared common characteristics. The campaigns that did not succeed also failed in all the same ways. For example, and we found this really interesting— Most of the winning app launches had an offer that was just good (not mind-blowing, disruptive, or super great). In fact, some of the apps with a really great offer did not perform as well at launch. Jonathan explains why in the pod. In this episode, you'll learn how to tell if you have enough budget runway for your app launch, how to follow a clear and consistent launch strategy, and how to make sure your product has the magic in it with analytics to see what users are doing on your app. Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠KJgrowth.com⁠ or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

If you're a fan of efficiency & happiness, or if you are moving so fast in life, you don't know where the time goes, this episode is for you. Jonathan takes the beginning of the new year to reflect on the power inside of reflection.  Consider this.. Had you taken enough time to reflect on your learnings or tasks recently, would you have caught that latest mistake you made at work? The why behind all this reflection is simple. This practice of intentionally slowing down allows your brain to truly learn & absorb the new information you receive. Listen in to learn more about the power of reflection & how to shut down the reactive states of mind that create chaos. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do

Caitlin Spears, a leader in holistic health through her unique method "CAIT", joins Jonathan on the show to continue her quest helping others relearn nutrition & in the process, discover who they really are - Beyond merely the physical, but into the mental and spiritual realms. Caitlin is a certified health & nutrition coach who recently launched her course "Look Good, Feel Good" on November 27 - as she seeks to aid others in building lifelong habits, rather than temporary fixes. Her "Complete" philosophy aligns to Zen Business harmonizingly well - as CAIT stands for -Connect, Approach, Integrate, Transform - Much like our mission in the world. Listen in to learn more on the epidemic of processed foods, misinformation, and the soul connection our bodies hold from the food we eat. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find  @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

What if you knew where your closest friends were, before they even got there? Eric Creekmore joins Jonathan for a second time on this Zen Business episode, to relive the journey of how he got his app, THR, to the finish line. In this episode, they explore the "Whatever It Takes" mentality, offering advice to other founders, and give insight into building the bridge between where you are now & where you can be in the future. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find  @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

From a young age, we're conditioned to believe that achieving various milestones is the path to happiness. We chase accomplishments, continually striving for the next big win, hoping that it will validate our existence. Yet, many of us find ourselves in a paradoxical situation: We've checked off the boxes for family, career, and social life but still feel a void when it comes to personal fulfillment. It's a conundrum that raises an important question: why do we feel so unfulfilled despite seemingly having it all? According to Shirin Etessam, the answer lies in our disconnection from our own souls. Her forthcoming book, "FREE TO BE," offers readers a unique and easily digestible set of daily exercises designed to help you reconnect in just six weeks. Listen in as Jonathan and Shirin explore the depths of being. **** Listen to New Zen Business Episodes on Mondays - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, mindset and money tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Are you considering entering the world of app development? In the latest Zen Business Podcast episode, Logan Fields, CEO of The App Guys, joins Jonathan to share valuable insights into what it takes to succeed in app development. The conversation focused on unlocking a treasure chest of knowledge accumulated through scores of app builds. Listen in for an inside scoop on the secrets to conquering the competitive world of app development. **** Listen to New Zen Business Episodes on Mondays - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, mindset and money tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

In our latest podcast episode, Jonathan had the privilege of chatting with David Gull, an entrepreneur whose journey is nothing short of remarkable. He made the leap from the world of architecture to the crossroads of technology and mindfulness. David's story is a testament to transformation, fueled by unshakable passion and an unwavering commitment to creating a positive impact on the world. During our conversation, we delved into David's personal experiences, charted the evolution of his career, and deeper into his groundbreaking venture, Ogimi. This endeavor is laser-focused on harnessing the potential of AI to elevate well-being and mindfulness. Join us as we explore David's path to success and gain insight into his vision for a more mindful society. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

How's your pitch deck doing? This episode of the Zen Business podcast could be a game changer for your fundraising efforts, or show you what to do if you're just getting started. In the last episode, KJ Growth Hackers' Jonathan Maxim took listeners on a journey through referral campaign hacks that boost app subscriptions on the cheap and by the bootstrap. Today's episode is the fifth in a series on viral app launch strategies, presented to you by the digital ad team that helped push TikTok over the top in 2019 and 2020. You'll learn how to make a powerful pitch deck and evaluate prospective venture capitalists and angel investors (So you don't waste time talking to the wrong prospects for your business). It's up to you to put your best foot forward and find the right business / market / product / investor fit for these proven winning sales and closing routines to get your app funded. You'll learn strategies on how to raise capital in this episode, if that's something you would like to do with your app or idea. Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

We're back with another episode of the Zen Business podcast to continue a multi-part series connecting the dots that ALL successful viral growth campaigns take to monetize & scale an app. In the last episode, your app marketing guru, Jonathan Maxim broke down A/B testing, mobile app monetization, and ad campaign optimization. With those crucial set-up strategies in your rearview, here's the super simple and powerful growth formula to make an app go viral with scalable referral campaigns. Jonathan walks listeners through how to set up referral campaigns that give prospects the most motivation to act, while also saving tons on acquisition costs with insanely sweet ROI. You'll learn how to create value unlocks and feature add-ons for referrals, use sweepstakes contests to get paid subscribers cheap, and boost your app store conversion. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

We're back with another episode of ZBP, continuing a five-part series connecting our patented steps for a successful viral growth campaign for app. It's time to take monetization seriously and begin scaling the app with precisely tested ads. In the first two episodes in the series, Jonathan broke down the pre-launch & beta testing phases for the listeners. Now, with these critical set-up and beginning objectives in your roadmap, here's the super simple and powerful growth formula that isn't obvious. Listen in as Jonathan drops gems with an overview of how to scale an app and grow it quickly with monetization strategies, continually optimizing your advertising dollars with A/B tests. It's all built to profit as you scale up! You'll learn how to monetize an iOS app store or Android Google Play store app, use influencer creative to guide product-market fit, and A/B testing mobile apps through cleverly constructed ad campaigns. If you're a founder of a new app, this is a can't miss podcast. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

The viral app user growth company behind our podcast, K&J Growth Hackers, shook up digital marketing, having worked with clients such as TikTok in 2018, Triller in 2020, and Universal Music Group in 2021. Guest Cameron Labrecque, a serial entrepreneur, app designer, startup founder, and creator of the Rememery app sits down with Zen Business host Jonathan Maxim and discusses his path of entrepreneurship, app marketing, and raising funding for his big idea. Cam started with only the idea and the market research he gathered using user feedback on the product before he created it, in order to find a good product market fit. That's what enabled him to put together funds to start building the app and launch it when it came time to pitch the idea to investors, first family and friends, then capitalists. Listen in to learn more on how he did it. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

This episode of Zen Business is the second part of a series teaching the basics of our best viral app launch strategies. We're especially excited to bring you this program! Our viral app growth marketing company, K&J Growth Hackers, changed the game with big clients like TikTok in 2018, Triller in 2020, and Universal Music Group in 2021. Zen Business host Jonathan Maxim breaks down how we A/B tested user-generated content to help make TikTok the biggest hit of 2019 on Google Play and Apple App Store. In this episode, Jonathan goes into the Beta test launch phase of a viral app launch strategy. You'll learn how to set up and use creative content made by 10 – 15 influencers promoting your app and test them across ad group audiences quickly to find out what to scale fast with your ad dollars & know when to cut the losers. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

The latest episode of Zen Business is the first of a five-part series teaching the fundamentals of our most effective strategies for launching apps into virality. We are thrilled to present this program to you. Host Jonathan Maxim breaks down everything our marketing company did to make TikTok the app stores' biggest hit of 2019. We repeated that success with Triller in 2020 and Universal Music Group in 2021. On this episode, Jonathan dives into the tools and proven strategies that pave the way for successful app launches during the crucial pre-launch phase You'll learn how to set up and use Google Firebase and Appsflyer to track user actions in your app, plan your launch strategy, optimize your app store page, and test your app for usability to ensure it's delivering the most value possible to your app launch campaign's acquisitions.  **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

Jonathan Maxim of K&J Growth Hackers sits down to speak with brand-building extraordinaire, Santi Pereira. With a business degree from the Wharton School and a job working for online sports and games betting platform, Lucra Sports, Santi has an enormous amount of experience building audiences online and promoting businesses with branded content. On this episode of the Zen Business podcast, Pereira tells us about one of the craziest marketing experiences he's had in his career. He also gives us some revealing context about digital marketing ROI on production vs. creator content.  You'll also learn how to find your audience using TikTok Spark Ads, how Lucra Sports does niche marketing with user generated content, and how to cover your CPA with word-of-mouth advertising. Tap in to some knowledge. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

Geoffrey Campbell, a partner at Praxis Engineering, comes on the show to talk about how data is shaping the way content is made today. Campbell & Zen Business host, Jonathan Maxim, have worked together before for Universal Music Group, representing major artists like Taylor Swift, Migos, and Billy Eilish, among others. Big data is changing how content is being created from large scale productions all the way down to individual creators. Access to statistically meaningful information has produced useful insights for content creators & beyond.  The content we see created today is, at least, in part a result of these essential economics of content markets. In addition to discussing content markets & techniques related to valuable proprietary & publicly available data, including scraping and analytics, our guest discusses with Jonathan the use of AI to scale content creation strategies.  Listen in to learn how Spotify and Netflix have used original content production to increase their companies' profit margins. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

In this episode, Zen Business Podcast welcomes Brian Murphy, the founder and CEO of Living Prana, an organic food business. Brian shares with Jonathan and the Zen Business audience some issues plaguing the American Food system today. Discussing topics such as artificial chemicals, the super-abundance of sugar, and all the preservatives that are making Americans obese. It's clear that eating healthier is a challenge for millions of us. We go into the misalignments in the system that leave our leaders and influencers helpless to stop millions of Americans from eating their way into heart disease and cancer. What's even more concerning is that many Americans feel powerless to change their habits. It is a significant systemic failure when Western medicine remains crucial for those who are seriously ill or severely injured. If only we could utilize natural remedies for preventive healthcare! Living Prana is an organic food business that ships organic pancake mix with natural ingredients, superfoods, mushrooms, and adaptogens direct to your door. Listen in for some deep truths on food & health in America. **** Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

In this episode of the Zen Business podcast, host Jonathan Maxim gets to sit down and speak with Inc. 500 Entrepreneur and 40 Under 40 2023 winner Brian D. Evans. He started his first business on eBay, selling car parts. Intent on expanding his business, Brian found ways to get other traffic online using strategies like SEO and affiliate marketing. He wound up selling other products, and eventually creating his own products and selling them direct-to-consumer. Brian started a digital marketing agency after his success with E-commerce. He worked with everyone from Hollywood actors, to mobile apps, to video games. His business did work like user acquisition, press marketing, and all sorts of other different online campaigns and digital marketing that professional agencies do. Then a meeting with a blockchain entrepreneur by introduction of a mutual business colleague got Brian's wheels turning over the burgeoning microcurrency industry. After getting an understanding of how sought after Ethereum was by online markets at the time, he turned his attention to investing in the blockchain space.  Brian tells us about his business history and what he thinks of the current era of the blockchain industry's development. Listen in for some updates about a new cryptocurrency reality television show Brian is working with to get onto a number of streaming services soon. **** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do

On this episode of the Zen Business podcast, yours truly got a chance to sit down with a great ally and even better friend, Chris Cunningham. Cunningham is a founding member of ClickUp, as well as its Head of Brand Strategy & Influencer Marketing. ClickUp, if you don't know about it, is a software/app that has reimagined team productivity and collaboration. K&J Growth Hackers has had a lot of success onboarding clients using ClickUp's dashboard, tools and interface. We get into the nuts and bolts of how we use ClickUp at K&J and how it's helped us to make things easy for ourselves and our customers (all while we manage their digital marketing growth campaigns). We also get into how our businesses tailor our products to our ideal customers, a teaser update about ClickUp v3, methods to meditating, how playing basketball to unwind from work can inspire ideas, maintaining life balance, and discuss the roster of possible future guests on the Zen Business podcast. Also, Chris prompts me with a great question about the most impactful thing I've read in a book about business recently, and the answer could make all the difference in your business. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do

Make your mobile app launch go viral using our proven strategy! In this podcast, I teach you how to plan your mobile app launch strategy so you are set up to go viral. If you're investing your time into designing an app & listing it on the app store, it's essential to align the right factors and drive growth. Increasing the adoption of your app is critical. This episode is for mobile apps that are ready to launch, meaning that your product is built out and ready to be installed from the App Store and Google Play store. Although, if you are still in the process of building your app, this might be a good time to start thinking about how you are going to market it. Once your product is done and you're ready to go (hopefully you've done a beta before doing what I'm going to teach you in this podcast), it's time to decide what your goals are in terms of marketing, strategy, budget, and timeline. I'll go through each of these areas one by one. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

In this episode we're going to be Funnel Hacking! I'm going to teach you the exact marketing strategy that we used to get HeyPal over a million downloads in six months, to get TikTok 24,000 downloads in 24-hours, and to get Triller 400% better marketing results from their  user acquisition marketing. These are the actual funnels, the tactics and strategies that we use to make apps go viral. This episode is about the positive aspects of virality. First off, there's how to engineer viral marketing. Secondly, there's methods on how to use viral attention to create a long-term outcome, rather than short-term ones, which is generally what happens. We're selling this as a service to small startups and tech companies, as well. So, if you're interested, reach out and we'll build that funnel out in a month for you. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

Investing your extra wealth for passive income producing businesses can yield big returns! The money printer passive income seeking entrepreneurs want, however, is not an opaque and mysterious black box. Neither is it an instrument of e-commerce that works without some sophisticated initial setup and routine management. There are the necessary refinements of a business plan to serve an ultra-niche online market that must be made to find a sustainable, long-term business model. There's also the routine maintenance and management of income investing businesses for customer service, quality control, and administration. Even investments like stocks, bonds, and ETFs require the investor's attention, care, and direction. With automated online businesses investors pay more attention, care, and up front work to understand and direct their investment. These are the trade offs for more control over what the business does to increase sales or profits. The result is more opportunities for bigger returns on investment. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

Are your advertising campaigns really getting the fattest part of the fish? If your ad spend is returning $0.50, $0.25, or even as bad as $0.10 profit for every $1 you put into your campaign, your business might be leaving big monthly income on the table! Using our proprietary A/B testing methods at our digital marketing firm, K&G Growth Hackers, we are used to getting campaigns to yield at least a dollar or two back for every dollar spent on ads (That's why we are performance-based). That kind of ROI is what we've come to expect, but we've hit our share of home runs with $4 - $10 returns (400% - 1000%) on every dollar spent to run ads. How is that possible?  In this episode I'll get into a basic outline of our process to measure campaigns with clearly specified accountability, metrics, and KPIs for a scientific approach to optimizing ad campaigns. This results in getting useful data really fast to know what decisions to make with your budget, so you have market evidence for what ad creatives, keywords, and demos to cut, and which ones should get a promotion and a raise with your remaining budget because they bring in money. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find  @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

After a multi-million dollar exit, this laptop entrepreneur won't quit making businesses! Alan Howard is a search engine optimization and digital marketing extraordinaire. He grew his digital marketing business from scratch to serve Fortune 500 companies, Fortune 200 companies, and many large corporate clients. Then, after reaching a high-flying level of success with this business, Alan exited with a big sale, to travel the world and start even more businesses. Now, he lives in Latin America, travels for business and pleasure, and makes his money from online coaching to help other online entrepreneurs just getting started out to learn from his successes and challenges along the way so that they can replicate his success in their own lives and with their own digital marketing and other online businesses. In this episode, Jonathan & Alan discuss how to position your online business in a niche to make easier profits, how to grow your book of business, how to overcome paralysis from worry instantly, and how to cultivate the penchant for taking massive action towards your goals in business and in life. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find  @itsjmaxim & @coach_alanhoward- where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Launching an app is no small-feat but these two entrepreneurs are living the vision. Jonathan sits down with Chris Harder to discuss Frello, a new peer-to-peer lending app that brings people & opportunities together. These philanthropic visionaries have been leading their teams, collaborating on this project for over a year now. Here, they've sat down to co-create a co-episode, going in-depth on numerous topics, including how to create social momentum, the origin story of Frello, and how greatness comes from the struggle. The goal is always to make a positive impact on the world. If you feel compelled, share this with someone you know could use the message, the contents or both. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find  @itsjmaxim & @chriswharder- where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Want a Matrix-style download on five life hacks? 1) Modern applications of classic stoic wisdom 2) How to utilize your mind & network to assemble the ultimate vortex 3) How to take better care of your body by breathing differently 4) How to jumpstart healthy blood flow and recirculation, and 5) How to fight your way up from the bottom to accomplish your dreams. Boom, there you have it. Here are my five book recommendations for 2023 (They handily answer all the questions, amazingly).  Please don't forsake reading because it truly is the path less traveled; the same path to wisdom and an enriched life for anyone who earnestly seeks it. Did you know the top quintile of income earners in the United States report they read an average of 60 books a year (Or 5 books a month)? That's a little over one per week. The bottom quintile of income earners report reading an average of 0 books a year. Bare that in mind, as you're listening to the latest episode and deciding which books to read next. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

These AI Tools Are Primed For Business-Use Breakthroughs. AI is one of the hottest topics globally. The thrilling global conversation about chat AI that OpenAI's ChatGPT launched last November has resounded. The chatter about AI has risen to such volumes that some commentators are warning that we're already in an AI bubble. But, I believe there's more to it than just hype. AI, as a class of tools have already competently and professionally handled millions of creative requests & the number is growing by the day. Whether you're thinking about using creative AI engines to streamline your business, automating some of your routine tasks, or to ease your way through the mental resistance of getting started on some essential startup tasks (like picking a name, designing a logo, and putting up a website), there's a smart AI tool ready to help. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

We're almost a full quarter into the new year and markets are chaotic, to say the least. There's so much going on, positive and negative, and that means there are opportunities and threats on the landscape. Smart investors are holding their cash close. If you are in the same boat, taking a wait and see approach, this podcast is for you. I've had success with K&J Growth Hackers over the years, so I've got a little war chest I've been saving up myself. This isn't financial advice but if you're curious how I'm going to get deeper into the game this year, I'll explain the strategies behind how I plan to deploy my funds. If you're thinking about investing some of your savings in 2023, or you're already an active investor, this episode will help you generate some ideas. Again, it's not financial advice or a call for anyone to go out and invest in what I'm investing in. But I'm hoping that in telling you about it, you will gain insight from my priorities and approach when investing this next year. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

The resolutions you make for a new year fall by the wayside far too quickly, for far too many people. Are you curious why that happens? It's because most people don't follow up their resolutions with planning, changes to their routine, and constant self-management. The “Million Dollar Morning Routine,” is a guide that can help readers establish a morning routine that maintains & builds momentum. At the start of each new day, this is a dive into pushing aside excuses, laziness, and complacency to focus on the habits needed to live an extraordinary life (and have a great work-life balance). Even though it started as a fitness book on weight-gain and strength conditioning, it has become much more than that. Starting off each new day with healthy, mindful structures enables you to achieve a high quality life. In this episode, Jonathan shares how he established the Million Dollar Morning Routine and how it helps him and his team to discipline their minds and laser-focus their energy. This isn't a ‘how to'. This is a “how you can too”. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Since its launch in November 2022, Chat GPT has been wowing users with the sophistication of its answers to their writing prompts. Powered by a large family of language models and a huge database of machine learning interactions, Chat GPT delivers instantly researched, fact-checked answers to your questions. If that weren't impressive enough, the answers are conversationally interesting and unique to each chat. AI is now beginning to rival human counterparts. In this episode, we explore the deeper impacts and business opportunities that technology like Chat GPT opens up and how to take advantage for your greater good. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

As 2023 opens, e-commerce businesses, managed by automated means and put together by a growing strata of digital growth artisans, are spinning up all over the place. Of course, not every online promise to make a million dollars in a month is true, but there are certainly unique opportunities emerging. With the advent of automated businesses, many entrepreneurs are making more money than ever in this niche. Drop-shippping products on Amazon and Shopify has been dead since the pandemic. Firms like these are burnt out trying the same trick too many times or they aren't evolving their ideas and strategies to meet changes in the digital market. With all the new advertising channels constantly opening up and growing in 2023, and the quality of the tooling for online business management today, starting a successful automated business is the entrepreneurship of the future. The entire calculus of the investment game is changing at a very rapid pace. In this episode, we unbox it all and dive into the future of investing. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Making your first million dollars isn't really an arrival point. It's a place of transition. An interesting, trying, and illuminating transition. After our Los Angeles-based growth hacking business crossed our first million dollar threshold not long ago, I found it was just the beginning of my journey in business and life. Now I'm meeting so many others at my level, just ahead of me, and right behind me on this abundant path. In this episode, I revisit the circumstances surrounding this milestone and I share with you is how we intentionally and actively created this opportunity in the first place. Plus, most importantly, how we were ready to go for it when our moment came. Inside, I'll tell you about the difficulties and trials that always seem to happen right before your big break. We went through it all together. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.