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Hour 2 continues with a quick recap of the men's Final Four games after Duke's late collapse against a very gritty Houston team & Florida's gutsy win over Auburn. We go back to baseball, hearing from HPU's hero of the weekend, Tyler Arnold, after the freshman crushed the Sharks' second walk-off grand slam of the year to clinch a sweep over UH-Hilo. We jump into the pool to recap UH water polo Senior Night, chatting with veterans Bernadette Doyle and Jordan Wedderburn. The show closes out with Ku and Paul giving their final predictions for the men's national championship game. You can catch the recording of this episode on our YouTube channel, Hawaii Sports Radio Network.
In this episode of the Always with Me podcast, Host Fiona Redding is joined by Bernadette Doyle, a business coach with 28 years of experience, who is now transitioning into spiritual teaching. Fuelled by divine nudges and insights, Bernadette and Fiona discuss the importance of listening to these calling's. They discuss the challenges and rewards of letting go of control, trusting intuition & the voice of God, and being open to divine guidance, Trusting the path even when it's challenging.Bernadette briefly touches on her growing up in the catholic church and how the language we use shapes the stories we tell ourselves, our beliefs and values, for better or worse. Reminding us we can override negative conditioning that no longer serves us, at any time if we choose to.Tune into this heartfelt & serendipitous conversation about navigating life with faith, courage, and a willingness to receive & surrender.Connect with Bernadette DoyleFacebookConnect with Fiona Redding and The Happiness Hunter LinkedIn Facebook Instagram Insight Timer Buy It Is Possible book here If this episode resonated with you, don't forget to subscribe, leave a review, or share it with a friend. Remember, you're never alone in this journey—we're all in this together.
In this episode of 'The Evolving Role of In-House Legal,' join us as we chat with Phil Ware and Bernadette Doyle about the significance of cultivating relationships with internal stakeholders. We'll also discuss the essential skills that junior lawyers must hone to be perceived as a cooperative and accessible asset within the in-house sphere, rather than a hindrance.
The power of showing up, rather than serving in sacrifice, cannot be overstated. When we commit, when we are there, even when no one else is, a superpower is released that often comes in no other way. In this episode, I talk with Bernadette Doyle, owner and CEO of Bernadette Doyle.com about the superpower of showing up. Throughout our conversation, we discuss feminine leadership, thriving through the unknown, the disservice of sacrifice in business, and much more. I hope you receive a fresh perspective on the magic of committing to, and trusting, yourself. “There is nothing, in my experience, that trumps that energy of just showing up, committed. I'm committed to serve. I'm here and I'm showing up, even if… you know, you do a Facebook live and you can see you might have no one on with you. But you just show up and you just give it your all anyway. And I think that is the powerpower.” – Bernadette Doyle What You'll Learn Thriving during the unknown Relaxing into tough conversations Embracing the feminine model of leadership The superpower of committing The disservice of sacrifice in business Facilitating mental work Recognizing existing support Meet Bernadette Doyle Bernadette Doyle has been helping coaches, consultants, trainers and therapists to get more clients organically for over 20 years. She is known for her down-to-earth, practical strategies that help her clients get results fast. Many of them are landing new clients within 48 hours following her approach. She gets a thrill from showing a simple path to 100k without complicated sales funnels, tech or constant launching. Having previously headed a 7-figure business with lots of complexity and moving parts, simplicity is now a core value. Embracing simplicity has allowed her space to run a multi-6 figure business from home, working less than 20 hours a week, so she has time for her passions of hot yoga and hiking. Contact Info and Recommended Resources Connect with Bernadette Doyle Bernadettedoyle.com My Business Smarts With Heart FB group b@bernadettedoyle.com Get Bernadette's FREE pdf Get Clients, Make Money: Bernadettedoyle.com/get-clients-free-pdf Connect with Kris Plachy Work with Kris: How to CEO Email: hello@krisplachy.com Linkedin Instagram Facebook Pinterest Medium I love and appreciate reviews from my listeners on iTunes. Would you do me the favor and take a few moments to write one today?
In short, I spend my days helping clients attract more customers and make money. There is an important distinction I make though between getting more customers and making money. If your pricing structure isn't correct you can gain customers but not make money. In my 25 years of experience, I believe the most important skill to master in business is customer acquisition. When I started my business I was focused on teaching cold-calling techniques to corporate clients and little by little I noticed small business owners or consultants showing up in my classes. One day I noticed a small business consultant in my class and I could tell he was struggling to generate enough clients to maintain his business and provide for his family. My heart went out to him and I knew I could help but he needed more than just cold-calling techniques to get there. With him in mind, I created my first complete training course called How to Become a Client Magnet. The exercise I have clients go through when we first start working together is something we call mining for gold. You start by making a list of everyone that is already in your network that you think might be a buyer of your product or service. Then you reach out to them, not to sell them, rather you are seeking to get their input on what you are planning to offer and ask for their feedback. This gets you comfortable having conversations with people that match your ideal customer. The feedback given during those conversations is where the gold comes from and you use those nuggets to create your initial offer. I believe everyone is capable of selling but often what holds people back is their misconceptions about it. Getting clients is fairly straightforward. You need an offer, people to sell to, and a method to convert those people into customers. What makes it complicated is all the stories that play out in our heads about rejection, failure, or what others will think of us. However, we need to realize most of those stories are rubbish and if we simply lean into helping people and solving problems we will find a lot more success than failure. I'm surprised in today's economy when I interact or consult with a business that doesn't have some type of software in place to keep track of and communicate with clients. Not to mention all the benefits that come from automating those little tasks in your business to engage with your clients better. Really good selling is about making the right offer at the right time to the right customers and software is the key to making that process seamless. Resources Shared: Bernadettedoyle.comGet Clients, Make Money by Bernadette DoyleThryv
In this episode, you'll listen to my conversation with Bernadette Doyle. She's a millionaire marketing coach and an online business success expert. She talks about how she built her successful business from scratch while raising two kids on her own. She helps women entrepreneurs who are challenged with too many ideas but not enough time and really want to simplify their business so they can make more money by working in a smarter way. She believes that every woman can make the money she wants with a business and revenue model that suits her. She's been featured in amazing press such as Forbes, INC, the Daily Mail. You'll be inspired by her story and wisdom. I learned so much from her. I know you'll learn so much as well. Boyle's website https://bernadettedoyle.com/
"It's not just how much you make, but HOW you make it, and how much you keep." This has been Bernadette's mission in life, to let people know that they are called to a bigger vision not just in life but in business, specifically selling online courses and programs.She has built her home-based business to the million-dollar level. And now, she wants to share her expertise with the world through her products and online programs. Join her FB group Business Smarts with heart Link here: bit.ly/2CUgbvuOther links: https://bernadettedoyle.com/PS: Click below to join online community specifically for online course creatorshttps://www.facebook.com/groups/coursecreatorscommunity1or visit our official website:https://www.coursecreatorcommunity.net/We are a community with hundreds of online course creators, everyone in the community is super supportive and we all share tips and ideas!
Once in awhile I have a guest who comes on and blows my mind in many ways. Bernadette is one of these guests! During this episode we talk about the different types of "hustles", how to respect your cyclical rhythms, and how to actively seek your limits in your business. Find full shownotes + info about Bernadette here: http://digitalbloomiq.com/pod/bernadette-doyle
Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create and grow new income streams. Today on our Mentoring Minisode, Bernadette shares insights about aligning to your true mission in business and life, charging your true value, and doing the mindset work you need to do to raise your prices.
Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create and grow new income streams. Today on our Mentoring Minisode, Bernadette shares insights about aligning to your true mission in business and life, charging your true value, and doing the mindset work you need to do to raise your prices.
Bernadette's entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she was. After the birth of her first son, Bernadette found that her own success had become an anchor. As the demands on her time grew, suddenly she needed a team and to house and manage that team. Her previous business model was simply unsustainable. Soon after, Bernadette fully switched to an online model and soon found herself freed of her constraints. By packaging her expertise into products and online programs and connecting with customers by teleconference and webinar, she doubled her income in her first year as a new mother, all with time to spend with her family. By 2008, Bernadette had generated a million dollars in online sales and even masterminded personally with Richard Branson, all with the free time to be a single mother to her two children. https://bernadettedoyle.com/ Educational partner Honeybook, save 50% your first year http://share.honeybook.com/amie935
Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create new income streams. Her entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she […] The post 2.40 – Bernadette Doyle – Online Business Expert appeared first on Rising Tide Startups.
Bernadette Doyle has figured out how to package her expertise into products and online programs. She connects with customers by teleconference and webinar. She doubled her income in her first year as a new mother, all with time to spend with her family. By 2008, Bernadette had generated a million dollars in online sales and in this episode she is extremely honest about the challenges and what it took to create what she has today. You can find Bernadette at: https://bernadettedoyle.com/ The FB group she mentioned is: https://www.facebook.com/groups/2092820597669067/ This episode is brought to you by my book "So You Want to Start a Business; the 7 steps to create, start and grow your own business" This is the only advertising on this podcast! My guess is that you are here for one of 2 reasons: Are you curious about what it’s like to start a business? Do you wonder if you have what it takes? Would your idea work? How much does it actually coss to build a successful business? OR Have you been in business for a few months or a year or 2 and things aren't going quite the way you thought they might? I’ve written this book to answer pretty much all of your questions “So You Want to Start a Business” and you can download the first 20 pages at www.thestartupsteps.com My 15 years of experience working with start up and small businesses are condensed into this book. This is your step by step guide to launch your business smarter and faster. It’s so exciting to be sharing it with you. Please share your progress Are you ready to buy the book? Head over to Amazon Happy reading!
Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create and grow new income streams. Today she shares how business grows us as leaders, how to turn time from a scarce into a limitless resource and what it takes to “show up” even when you’re getting bad results.
“If you've got a dream… there is absolutely a way even if you can't see it yet, even if you can't see anybody else who's already done that yet. And the most important thing is to trust in that dream and trust that there is a way and keep that dream alive and stay open to the opportunities that you know you will be presented with every single day to lead you in the direction of that thing. So keep the belief and stay open.” – Bernadette Doyle Are you still waiting for the right time to pursue your passion? Some people do, not realizing that they’re letting the opportunity pass them by. Today’s podcast bears witness to the fact that good things come if and when you do not limit yourself. Be responsible for your own success. Give permission to yourself to do what you’re meant to do. Validate your offers and validate your value with your work. Check out my website: https://thekimsutton.com Shownotes: https://thekimsutton.com/pp602 Follow Kim on: Facebook: https://www.facebook.com/kimsuttonofficial/ LinkedIn: https://www.linkedin.com/in/kimberlyannesutton/ Twitter: https://twitter.com/thekimsutton Highlights: 02:25 Successful but Limited 09:47 Give Permission to Yourself 20:19 Take Active Responsibility 27:08 Be Clear on Your Strategy and Execute 35:07 When Obstacles Become Catalysts 38:55 Get Rid Email Addiction 43:13 Validate Your Price 48:15 If There’s A Will, There’s A Way
Introducing Bernadette Doyle Today's guest joining us on the Join Up Dots business coaching podcast is a lady with a fascinating story. Her entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she was. After the birth of her first son, Bernadette found that her own success had become an anchor. As the demands on her time grew, suddenly she needed a team and to house and manage that team. Her previous business model was simply unsustainable. Soon after, Bernadette fully switched to an online model and soon found herself freed of her constraints. By packaging her expertise into products and online programs and connecting with customers by teleconference and webinar, she doubled her income in her first year as a new mother, all with time to spend with her family. By 2008, Bernadette had generated a million dollars in online sales and even masterminded personally with Richard Branson, all with the free time to be a single mother to her two children. How The Dots Joined Up For Bernadette As she says "What makes me unique is that I have built my own home-based business to the million dollar level not just once, but twice! The first time I did it by working hard, getting busier and frankly doing a lot of stuff I didn't really want to do, but thought I had to do to be successful. Then I got a huge wake up call when my son nearly died that caused me to re-evaluate everything. The second time I did it, I did it with a much simpler business model that works around my family and allows me plenty of time off. Even though I no longer lead business events outside of my home town, I am still able to connect with and serve clients all over the world. So is she now living her dream-life or does she feel she is just tapping into what is possible? Well let's find out by joining up those dots, with the one and only Bernadette Doyle Show Highlights During the show we discussed such weighty subjects with Bernadette Doyle such as: Bernadette remembers how she first saw the informational products selling online and knew her future was going to be very different indeed. Why it so important to screen clients and not let everyone into your products and programme. Be selective and find the gold Bernadette shares her assessment of the "non-energies" tasks she performs everyday, and why it so important to keep your energy levels up. We talk about how just one day away disconnected from everything can bring back an eight hour recharge to your life, And lastly...... Why clarity in business should always be the key thing to aim for......keep on asking yourself "does this make sense to the client?"
Bernadette’s entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she was. After the birth of her first son, she found that her own success had become an anchor. As the demands on her time grew, suddenly she needed a team and to house and manage that team. Bernadette's previous business model was simply unsustainable. Switching to an online model by packaging her expertise into products and online programs and connecting with customers by teleconference and webinar, she doubled her income. By 2008, Bernadette had generated a million dollars in online sales and even masterminded personally with Richard Branson. Find her at www.bernadettedoyle.com
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my February Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! IMPORTANT THINGS THAT HAPPENED IN FEBRUARY I wrapped up Growth Tools’ Partnership Accelerator Program. I finished the migration from Infusionsoft to ConvertKit. I accepted a couple of small projects… I joined the AccessAlly Advocate Program I changed the 5 Day Website Challenge back from free for 30 days only to always free, bundled in the Website Copy Guide with the upgrade & raised the price. I started going live on my Facebook page every week. I booked a ton of guests on Pep Talks for Side Hustlers I booked a speaking gig at the Thrive Conference for Bloggers I took a girls trip to Colorado I announced the Web Designer Academy Expert Directory I started listening to a podcast called Losing 100 Pounds, recommended by Amy Porterfield, and it’s been a total game changer. Notes I found to myself in my planner: You are booked out this week, do not accept any more work. You are killing it this week!!!! You are booked out this week and next week. Do not accept any more work. My plan for vacation: let clients know ahead of time, put up an out-of-office, forward support requests to Laura. You are booked out this week. REVIEW OF MY GOALS Last month, I shared with you my revised income goals, which I’ll recap for you here… But before I do, I want to share with you something that I learned from listening to the Losing 100 Pounds podcast. The host of that podcast, Corrine Crabtree, talks about how the most important skill to develop when it comes to weight loss is doing what you say you’re going to do. And that requires two things: creating a plan, and then following that plan. And what I noticed about myself when I first started listening to her is that I resisted creating a plan for what I would eat and how I would exercise every day. It’s the same thing I did back in the day when my business coach wanted me to plan out my months, weeks and days. I wanted freedom, and felt like planning was stifling my freedom. Same thing with food. I didn’t want to “lose my freedom” But then when I committed to taking my biz coach’s advice and start planning, another interesting thing happened: The plan I created for myself could only happen in a perfect world, with all the stars aligned. I could never, ever accomplish my goals every single day. There’s nothing like never ever being able to reach your goals every single day to make you feel super frustrated all the time and compel you to make decisions that bring you instant relief, whether in business or with food. So as I look back on what I declared to be my January income goals, I see that I created my perfect, stars must be aligned and I must be all powerful to control the universe around me, unattainable plan. Which is: Pay myself first – $5,000 Increase my revenue from Courses & Done for You projects by $2500/month to cover potential end of contract. Build a cushion in my business savings of $10K ($833/month) $2500 Expenses $1500 Taxes Because when I look back at the past year of expenses, I’ve rarely capped them at $2500. Every single month is a little bit different. Increasing my revenue by $2500 a month ain’t gonna happen overnight. And that savings cushion I’d like to build, setting aside $833 a month? It’s already the end of March as I write this income report and it hasn’t happened for the past two months. So from this income report on, instead of creating one, big perfect goal and practicing being frustrated when I don’t hit the target every month, instead, every month I’m going to create a plan for revenue and expenses based on past history and reality. Yes, it’s important for me to pay myself first. And it’s really important for me to pay my quarterly taxes, and pay all of my expenses and never go into debt. But it’s also important for me to practice creating a REALISTIC plan and follow that plan instead of creating a PERFECT plan knowing it’s never gonna happen the moment I close my laptop. So I do have a general revenue goal in the short term of $10,000 a month, and in 12 months I’d like to have that bumped up to $15,000 a month. And I’ll share with you exactly how I plan to accomplish that in future income reports. WHAT I FOCUSED ON IN FEBRUARY I designated February as a List Building Month, and I also focused on completing the Infusionsoft to ConvertKit Migration, and I did LOTS of client work, lots of podcast interviews and lots of pitching. TOTAL REVENUE: $9197.15 Affiliate Income: $1401.70 Courses: $2269.00 Done For You & Consulting: $5,526.45 TOTAL EXPENSES: $3289.57 Get the full breakdown of income, expenses and net profit month by month here. NET PROFIT: $5907.58 BIGGEST LESSONS LEARNED So when I added up all the numbers for February and saw that I made around $9000, it actually surprised me because February just felt really, really tight cash flow wise. Because if you look at the numbers, revenue minus expenses, paying myself first my standard paycheck amount of $2500 twice a month and then setting aside money for taxes, I’m actually just robbing Peter to pay Paul, as my mom would always say when we were growing up and she would sit at the dining room table to do the bills. I totally recognize that I’m paying my paychecks to myself for the prior month when the cash comes in the current month. That, my friends, is not sustainable, and trust me, I see what the future holds if I continue on this path. While I’ve cut some big expenses that weren’t giving me returns, I also totally recognize that I’ve made some investments in my business that take cash out of my pocket in the short term that I expect to get a return on in the future, including two copywriting courses that have been total game-changers for my marketing copy for my paid programs and sales pages and have already given me a return, and the AccessAlly Advocate Program – which is a certification program for Nathalie Lussier’s AccessAlly Membership Site & Online Course plugin, which in my experience is like, hands down the best membership PLATFORM, not just plugin, out there if you’re serious about generating revenue through courses and membership sites. The certification is $1500, and once I complete the certification I’ll be listed in their expert directory as someone certified to build sites with AccessAlly for all her awesome clients that want it done for them – plus I’ve totally got other plans to leverage that certification. So I had to make a decision in February when I booked another 1:1 Done For You project that I was going to do the job myself and not outsource any of the work so that I could keep the fees and stabilize my cash flow. And for a couple of other small projects that I’d taken on, that I mentioned in last month’s income reports, I decided that I needed to just put in the extra hours to finish up the work myself so I could keep the fees and make ends meet. So I’m back up to around 60 hours a week at the moment… and if you recall back in episode 199 with millionaire business owner Bernadette Doyle who challenged me to start tracking my time and to figure out how to work 25 hours a week if I really wanted to work less… I’ll just say this – I’m doing what I need to do at the moment to get where I want to be, and I don’t expect this to be a long-term overwork burnout situation like I found myself in last year…. It’ll be interesting to review this income report in a few months to see how this pans out!! And I expect my cash flow to improve starting in April. Something that was also weighing on my mind in February was getting my taxes done! I had this really unsettling feeling all year that I wasn’t paying enough in quarterly taxes, being that it was my very first year of self-employment combined with all of the tax code changes that were coming into play. So I was really eager to get everything together and do my taxes. We’ve always done our own taxes which when I tell people that they find it alarming or crazy, but fun fact – back in my early 20’s, I sold Mary Kay cosmetics. I was terrible at it, but that’s beside the point. We had the opportunity to get extensive training on bookkeeping and taxes, recordkeeping, keeping business and personal finances separate and filling out our schedule C at tax time and what’s deductible and what’s not… I feel like that education on the administrative side of having your own business was super valuable, and even though network marketing and MLMs are not for me, I’m really grateful for having learned that stuff and its really benefitted me now. So anyway, we did our taxes and I was super relieved to discover that I pretty much hit my quarterly estimates on the nose and I didn’t owe anything more for 2018, and now I’ve got a full year on my own to look at as a benchmark for what I need to set aside in 2019. We’re also building a house. We bought 4 acres in the country last May, and having our taxes done was crucial to figuring out timing of when we can get a construction loan to start building. Another thing about being self-employed is that lenders look at the past two years of business income (not revenue, but what I paid myself after taxes and expenses). For my husband, it’s like, oh, just bring us your last two pay stubs. So I’m not sure that my business income from 2017, when my biz was still a side hustle and I had a TON of expenses paying subcontractors to do things I didn’t have time to do because I was working full time – combined with 2018 is enough to get a construction loan/mortgage. So stay tuned to find out if we’re breaking ground in 2019 or if we’re waiting til 2020. The really exciting thing about February was all the guests that I had the opportunity to interview on this podcast, and those interviews are being released every week on the podcast. I’m talking to so many inspiring entrepreneurs that energize me and keep me excited and engaged and moving forward and have such good advice not just for you guys, but for me too! So that’s been a blast. And finally, I took some time off to spend a long weekend in a cabin with two of my best friends that I’ve known since I was 8 years old – and if you’re keeping track, that means we’ve been friends for 31 years. And each of us brought some of our friends and the six of us just had an awesome time talking, cooking, laughing, and relaxing. Work hard play hard, right? So as I look back a year to how I felt this time in February 2018 vs. now, I think I feel just as determined as ever to continue to grow my business. But it’s different now, one year in. My determination isn’t clouded by fear anymore. It’s backed by confidence. I have a lot of experiences and data from the past year to look at to help me make decisions this year. But most importantly, I believe in myself just as much as I did back when I started my side hustle. I knew from the moment I started that I would make it my full time job. And I did. Maybe not as fast as I wanted to and maybe not the way I thought it would, but I made it happen. And I also know that I’m going to get my cash flow under control, get ahead and meet that next goal. And I’m okay with not knowing exactly how or when. Certainty is a wonderful feeling.
Are you working from home and feeling a little bit sheepish about it? This week we explore if you need to have a "bricks and mortar" office in order to run a legitimate business. Bernadette Doyle, my guest this week is busy running a highly successful seven figure marketing business (when she's not hanging out with Richard Branson on Necker Island). If you'd like to find out more about Bernadette and her business go to www.bernadettedoyle.com. Thanks for listening!
How to Create the Life You Want with Bernadette Doyle Continuing my spotlight on amazing single moms and beginning Part 1 of a series on Intuition and how to tap into it to create a happier, more prosperous, and fulfilling life. Bernadette Doyle is a business coach, speaker, who helps women and men create a lifestyle business that allows for more freedom, fewer work hours, more income, and more time for friends and family. Sounds good right? She turned around her 60+ hour work week and create a thriving business to accommodate her babies and it took OFF big time. She shares how she listened to her nudges and hunches to create a Million dollar business in under 3 years. Incredible!! Her secret? She did so by tapping into and listening to her intuition; allowing it to move her forward no matter what. I'm sharing her story in the New Year to light a spark under you by showing you what's possible. Have a listen and you'll be inspired!! Mentioned in this episode... Bernadette's website and offerings https://bernadettedoyle.com/ Business Smarts with Heart Facebook Group https://www.facebook.com/groups/2092820597669067/ Your Heart's Desire by Sonia Choquette https://amzn.to/2VTD6wu Trust Your Vibes by Sonia Choquette (one that I LOVE on audio) https://amzn.to/2Ck9Zt3 The Audacious Podcast Survey - weigh in on how we can create a community of support that would work for YOU! http://bit.ly/audpodsurvey Want to connect about this episode or share a thought? >> Catch me on Instagram! @AudaciousLife use hashtag #TheAudaciousLife >> If you liked what you heard here please give an iTunes review You can email me steph@stephaniroberts.com >> Get 11 Audio Affirmations to Heal From Emotional Abuse Thanks for listening and sharing! I appreciate you!! xoxoxo Have a great day! :-) Steph
In our professional lives, we’re always caught in that mind frame of trading our time for money. Most especially for us entrepreneurs, we often think how we should be creating and creating one product after the next. Bernadette Doyle has transformed herself and her entrepreneurial journey by focusing not on coming up with new products rather on creating a steady stream of customers for just a single product or program. Staying true to that, she is a transformational expert and the founder of Online Profits University, an online school that teaches entrepreneurs how to create new income streams. Learn how she did it and get some great insights about moving to an online business. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn
In our professional lives, we’re always caught in that mind frame of trading our time for money. Most especially for us entrepreneurs, we often think how we should be creating and creating one product after the next. Bernadette Doyle has transformed herself and her entrepreneurial journey by focusing not on coming up with new products […]
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to episode 203, my November 2018 Income Report! If you’re new to the podcast, each month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! IMPORTANT THINGS THAT HAPPENED IN NOVEMBER. I interviewed two million-dollar business owners on Pep Talks for Side Hustlers – Episodes 195 & 196 with Kelly Roach and 198 & 199 with Bernadette Doyle. Bernadette Doyle challenged me to start tracking my time and start working 25 hours a week NOW. I ran a final promotion for my membership program, Serious Side Hustlers. I closed my membership program, Serious Side Hustlers. I turned 39, and my husband turned 40. I joined Brooke Castillo’s Self Coaching Scholars. I decided to move to 1 episode of Pep Talks for Side Hustlers per week. I completed the second month of my Web Designer Academy. I made an executive decision to not schedule anything in the evenings. Notes I found to myself in my planner: REVIEW OF MY GOALS When in quit my day job in January of 2018, I set a goal to generate $10,000 in revenue so that I could pay myself $5,000 a month and set aside the other $5000 for taxes and expenses: $5000 – Income to cover my old paycheck. $2500 – Expenses $2500 – Taxes WHAT I FOCUSED ON IN NOVEMBER November is typically just one big celebration in my life. We have tons of friends and family with November birthdays (including me and my husband), and of course Thanksgiving is in November, which is my favorite holiday. Probably because every so often my birthday falls on Thanksgiving which makes it extra special. It starts getting cold here in Ohio in November – which I absolutely love. Just ask my good friend Tyler – he’ll tell you that outerwear is my favorite type of clothing. Give me all the sweaters and jackets and gloves and hats and scarves – and I’m a happy girl! And of course right after Thanksgiving it’s time to decorate for Christmas and start getting into the holiday spirit. So when I was planning out my 2018 around this time last year, I blocked off the week of Thanksgiving for vacation, and the following Thursday – Monday to take a trip to celebrate my husband’s 40th birthday, which has become a tradition with our group of friends that we all take a trip together for our 40th. That’s going to be me in 2019, so if you have any ideas of where I should go in mid-November, head on over to peptalksforsidehustlers.com/203 and leave an idea for me in the comments! So if you listened to my October income report back in episode 201, you’ll recall that my main focus in October was to SLOW DOWN so that I could start taking time out for myself. I started taking a yoga class, I delegated more to my VA and intern and moved from 7 podcasts a week down to three and went from working about 60 hours a week down to 40. Entering November, I started to feel like I was finally, FINALLY creating the freedom that I had so desperately craved when I put this whole crazy plan in motion to start a side hustle and grow it to the point where it could sustain itself and replace my day job income. And then I had a couple of conversations that were transformational. I had the pleasure of talking to two entrepreneurs who have both reached the million dollar mark in their business – Kelly Roach and Bernadette Doyle. And I don’t think it is any coincidence at all that both of them shared the same piece of advice for making more money in your business – which is: Get really clear on what is income-producing in your business and what isn’t. Spend the majority of your work time on income-producing activities. Make sure your team is spending the majority of their time on income-producing activities so that they are generating more revenue for the business than what you’re paying them. Stop doing the things that don’t produce income, especially those things Bernadette called “creative avoidance” like working on your website instead of pitching clients. So I set up the time-tracking app called Toggl that Bernadette recommended, and started tracking all of my time in November. Two more really exciting things that I did in November: One, I enrolled in Brooke Castillo’s Self-Coaching Scholars membership program. I did it on my birthday as a gift to myself – for a few reasons: I’ve been listening to her podcast for the past several weeks and it’s totally helped me change how I think and stop buffering with overeating, overworking and overdrinking. Amy Porterfield recently credited Brooke for the mindset shift she needed to lose 58lbs, and if Amy Porterfield says something’s good, well, you know it’s good. I really, really wanted access to her Stop Overeating masterclass which is a part of the program. There’s an Entrepreneur track in there, which I also really wanted access to. I also applied for and was accepted to Bryan Harris’s Partnership Accelerator beta test group, which is a mentorship to teach you how to land partnerships, podcast spots and guest posts. It starts in January and it supports my goal to explode my email list in 2019. And I added another yoga class to my schedule. This yoga class is at 9am! Like, every day I’m driving there I’m like, I can’t believe I just get to take a yoga class at 9am instead of sitting in rush hour traffic. So that’s what I really focused on in November. Slowing down. Gratitude. And really paying attention to what I’m learning about what it takes to get to the next level. TOTAL REVENUE: $9690.52 Affiliate Income: $2040.80 Courses: $3267.72 Done For You & Consulting: $4382.00 TOTAL EXPENSES: $3399.70 Get the full breakdown of income, expenses and net profit month by month here. NET PROFIT: $6290.82 BIGGEST LESSONS LEARNED So here’s the thing – I’ve had a really hard time all year keeping my expenses down to $2500 a month like I planned. I’m going to make even more adjustments in December for 2019, but when I create my budget I’m just going to be more realistic about my expense budget. I want to get a cushion of at least five grand in the bank, because right now my business is pretty much paycheck to paycheck, like, I’m cleaning out my business bank account every month when it’s time to pay myself, pay off my credit card for last month’s expenses and put money aside for taxes.. I use the Profit First model from the book of the same name by Mike Michalowicz, so I pay myself first. Then taxes. Then expenses. And I also don’t do debt. I put all of my business expenses on my Chase Southwest Rewards credit card so I get all those airline miles, and then I pay it off on the last day off every month. I pay myself on the 15th and the 30th, and I move money to my tax account to pay my quarterlies. So there are about $500 in expenses I could cut every month but… It will require me to totally rebuilding my website and automation platforms, which is a significant time investment for me. I realize that I could save $6K a year by making the move – and there’s my cushion… But I also know that the work would take me at LEAST 4 solid weeks, and I think it would disrupt some of my funnels and result in a lot of customer service requests… Or I could pay my team to do it for me and coach them through it, and create content and tutorials around the experience, and train them on handling those customer service requests. Which would be what like, a real business owner/leader would do instead of doing it all herself… So I’m still him-hawing around about whether or not to make those structural changes… and I know these are the mindset shifts I need to make to grow my revenue. I learned a few really big lessons in November. First, I noticed that it only took 11 months of being on my own for me to freaking chill out and start enjoying myself… But seriously, what I’ve noticed is that it really does take awhile for my mind to get used to change. I can make a decision, but then it takes some time for the action to follow the decision. And then it takes some time to recognize the results and acknowledge them as a result of my action. I know how to pay attention to my thoughts now, and I do think that the changes I want to create will happen faster than in the past. And I’m spending much, much less time working. I’m down to about 25-30 hours. I’ll give you a breakdown on all of that in a future episode. Second, I’m spending 95% of my time on non-income producing activities. Which is why I shouldn’t be the one moving rebuilding my own platforms… I spend a lot of time “working”. And I suspect it’s just another way to avoid uncomfortable emotions, just like overeating and overdrinking. Looking at how I’m spending my time, it’s mind-boggling to me how I’ve managed to produce nearly $10,000 a month in revenue consistently this year. And it’s really exciting. What would be possible for me if I even shifted it to 20%, or even 50%? That’s my plan for 2019. Finally, I learned the most important lesson, I think anyway, in November was while I was decorating my Christmas tree. My husband had gotten our tree out of the basement and set it up in our loft, and we were all excited to listen to Christmas music and decorate it like we normally do together. It’s a prelit tree, and when we turned it on half the lights were burnt out. This happened last year and I had found this tool, this gun thing, online that you can use to test the strands and then you do something to the one that’s burnt out that fixes it. Clearly I have no idea how this thing works. So Floyd was like, on a mission to fix this tree and he spent two evenings obsessed with finding the burnt bulbs before he just got frustrated and gave up. So I’m like, I’m going to do something really nice for him and decorate the tree while he’s at work so he can come home and it’ll just be done, right? So because I was by myself, I decided to start listening to all the Entrepreneur modules inside of Brooke Castillo’s Self-Coaching Scholars, and I’m super excited because like at the end of all of them there’s one called How to Make a Million Dollars – which is a future goal that I have for my business. So as I’m listening, I’m hearing things like: Choose a niche. Give value ahead of time. Grow an email list. Make offers to it. If something doesn’t work the first time, try again. And I thought to myself, wow, I could totally sit here and think, “Thanks for nothing Brooke, tell me something I don’t know. This course was a waste of my time and money.” Which is honestly, is something I may have thought in the past. But instead, I found myself feeling really excited, like “Wow, I have all of the pieces in place. I’m on the right track. I have everything I need. It’s as good as done.” And in the million dollar module, she talked about how you just separate the math from the drama, list out all the reasons why it’s impossible and that becomes your to-do list to make it happen. Which is totally exciting, because then I think things like, “I know there are so many web designers out there that just want to build websites for a living and DON’T want to be freelancers or run their own businesses – what if I could create an amazing company that would give them that opportunity? And I think of how much more I could contribute and how much more value I can give when I’m at a higher level. Again, which brings me back to why I should not be moving my own platforms and why I should empower other people to do it and lead them through the process… Like, start practicing for that leadership role now… So that really goes for you too whether you want to make $100 or a thousand dollars or a million dollars. It’s just math. All the reasons it feels impossible become your to-do list. So I was super excited because not only did I realize that I have everything I need to get to the next level right in front of me, I also finished decorating that dang tree!!! #multitasking So if there’s anything I want you to take away from this episode, it’s this: How are you spending your time? How do you want to be spending your time? And are you making as much money as you want to make? And if not, separate the math from the drama, list out all the reasons why it’s impossible for you to make the money you want to make, and then get to work changing those things. I know you can do it. Thanks so much for listening, and I’ll see you next week! Love you Byeeeeeee!!!
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to episode 202!! We’re a less than a month away from 2019, and today I’m going to share with you the goals that I’ve set for myself for 2019. If you recall, back in episodes 155-161, I walked you through my strategic planning process for 2019 so that you could create your own strategic plan for your side hustle. And I also shared with you that the one thing that would make all the other things I want happen faster and easier – also known as a push goal – is to build a team (and actually use them). So that’s what I’ve been in the process of doing in the last few months of 2018 so that I have a solid foundation to stand on in 2019. And in those episodes, recorded back in September kind of at the height of my working frenzy, I shared with you my goal brainstorm. But what I didn’t do at that time is really pare any of that down and choose what to focus on. And I’m so glad I didn’t at that point, because since then I’ve had a few transformational experiences that are leading me to make some different choices than I would have made had I done this back in September. One is the mastermind retreat I went to at the end of September, and I know I’ve mentioned this on the podcast a hundred times by now and you can get all the details in episode 177, but that experience really helped me break out of the hustle and see things differently. The second is my podcast episode with millionaire business strategist Kelly Roach back in episodes 195 and 196 where I realized that I’m spending not nearly enough of my time on income producing activities. And the third is my conversation with Bernadette Doyle back in episodes 198 and 199, also a millionaire business owner who talked about how to stop overworking and focus on income producing activities. Which led me to reconsider the goals I had been thinking about and really choose a few to focus on, and prioritize how I would show up to contribute my time to them – and how I’ll be rearranging my schedule to make it happen. You gotta listen to the episode to find out what they are
Bernadette Doyle left her corporate job to build an online business from home before it was cool – and more than 10 years and 150,000 happy clients later, she’s still growing every day! Throughout most of her life, Bernadette was all about the hustle. But she eventually realized that she couldn’t hustle forever, so now she’s all about working a smart business instead of a hard business. She is the real stinkin’ deal, folks, and I know you’ll learn a LOT from this conversation. You Will Hear About: [3:30] Why being a mom is actually a competitive advantage [7:30] Learning to work smarter [9:40] Finding new clients [13:30] The fear of not being good enough [17:15] Dealing with people who don’t understand starting an online business [19:00] Surrounding yourself with people who lift you up [22:50] Running & growing a great Facebook group [27:30] How to price yourself [31:00] Why not having a coach is probably costing you money [32:30] What you need to know about masterminds [35:00] Being shameless [38:05] Why purpose trumps strategy [42:30] Good vs. bad feedback Resources: Learn more at (http://bernadettedoyle.com/) See Bernadette LIVE: http://bernadettedoyle.com/whats-on/ Facebook: https://www.facebook.com/Doyle.Bernadette/ Twitter: https://twitter.com/bernadettedoyle Pinterest: https://www.pinterest.co.uk/clientmagnets/ YouTube: https://www.youtube.com/user/BernadetteDoyle Watch: “Here’s to the Crazy Ones” Mommy Millionaire Mastermind is OPEN! Come join an amazing group of ambitious women who are collaborating to learn together + grow each others’ businesses. So do you want to skyrocket your income and live a life of abundance? Fill out your application at MommyMillionaire.co/mastermind. Mommy Millionaire is produced by Podcast Masters
In today's episode, we're excited to introduce you to Bernadette Doyle, a transformational expert and founder of Online Profits University, an online school that teaches entrepreneurs how to create new income streams. Her entrepreneurial journey began at the age of 26, when she found herself overwhelmed in her corporate job and realized she was successfully trading her time for money, and not feeling satisfied with her success. By packaging her expertise into products and expanding into online programs, Bernadette was able to find the success and time freedom she had previously craved. Today she is here helping us dive into the secrets of selling with soul, and why leaning into sales is a vital part of any business. ============= HERE'S WHAT YOU'LL LEARN IN THIS EPISODE: The limited business model that Bernadette began with [ 3:18 ] The second business model that opened Bernadette's eyes to scaling [ 4:18 ] Where you should actually start in your online business plan [ 6:54 ] Why you should sell before you create [ 9:11 ] The best form of personal development [ 10:58 ] What creative avoidance looks like [ 12:22 ] The best advice you can live by to open new doors [ 20:19 ] One of the most important business skills you can invest in [ 17:38] Who the actual unsung heroes of progress are [ 20:17 ] The biggest mistakes made in sales conversations [ 21:18] The details of the ultimate success plan [ 26:38 ] How NLP has helped Bernadette progress in business [ 30:26 ] The fastest way to make change happen [ 31:48 ] How to begin up-levelling your business mindset [ 36:58] ============== Connect with Bernadette: Website: www.bernadettedoyle.com Instagram: Business Smarts With Heart Facebook Group ============== Are you looking to take your business to the next level? The Luscious Mastermind is a unique coaching experience, helping you to bust through your limiting beliefs, release your fears and create your dream business, all while being supported by other influencers, go-getters and heart-centered business owners who GET IT. Head on over to https://www.luscioushustle.com/p/luscious-mastermind for more information.
Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create new income streams. Her entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she … Continued
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! In Part 2 of my conversation with online business expert Bernadette Doyle we dig into: Why it’s time to STOP working on your website. How to prioritize what you spend your time on. Why working on your online course is NOT income-producing. Why course correcting is the key to success in any business. Why failure is so rewarding. What a typical day looks like for Bernadette’s million-dollar business. The one thing Bernadette does every single day. Bernadette’s challenge to me on my goal to work less and why I shouldn’t wait to start working 25 hours a week. The top 3 mistakes that Bernadette sees online business owners making. The belief Bernadette changed about herself in order to grow a million dollar business. The most important piece of advice Bernadette has for you to help you grow your side hustle. And you can get a link to her Ultimate Guide to Online Profits at www.BernadetteDoyle.com – and I’ve linked that up in the show notes for you. As I mentioned in the last episode, this conversation with Bernadette shifted something key in my mind. Since I reached my initial goal of quitting my day job, I haven’t really set a new goal… I mean, I set short term monthly revenue goals, but I haven’t set a new long-term goal. But what this conversation with Bernadette opened up for me is that, like, I’ve made all of the mistakes I’m supposed to have made so far in this journey, and I just keep correcting course. And I keep correcting course. And I keep correcting course. But where am I headed? I haven’t said it out loud because I don’t think I’ve believed that it was possible for me. But after this conversation, I do think it’s possible, and I think that it’s possible because I keep making the mistakes I’m supposed to make and I keep correcting course. If I stop doing that, it won’t be possible… But I don’t see that happening any time soon… And I also haven’t said it out loud because I don’t want to be judged for it, or be seen as greedy? (That’s some mindset work I need to do right there). But long-term, I DO want to have a million-dollar business. There, I said it out loud. And I DO want to work 25 hours a week and have it be a super-focused, super efficient 25 hours. That I can do right now. In fact, I’ve got the Toggl timer open that Bernadette told me to get as I write the show notes for this episode. But what I really want to leave you with today is that I want you to go out there and make as many mistakes as you can possibly make. Have some spectacular failures. And just keep course correcting. That’s what’s SUPPOSED to happen. That’s what’s going to lead you to all of the things that you want. See you next time! Resources Mentioned in this Episode: Toggl Social Selling with Kelly Roach (Profit Exercise) www.BernadetteDoyle.com Bernadette’s Ultimate Guide to Online Profits Business Smarts with Hearts Facebook Group Bio: Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create new income streams. Her entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she was. After the birth of her first son, Bernadette found that her own success had become an anchor. As the demands on her time grew, suddenly she needed a team and to house and manage that team. Her previous business model was simply unsustainable. Soon after, Bernadette fully switched to an online model and soon found herself freed of her constraints. By packaging her expertise into products and online programs and connecting with customers by teleconference and webinar, she doubled her income in her first year as a new mother, all with time to spend with her family. By 2008, Bernadette had generated a million dollars in online sales and even masterminded personally with Richard Branson, all with the free time to be a single mother to her two children.
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to episode 198 of Pep Talks for Side Hustlers! Today’s episode is a really special one… I’m bringing you Bernadette Doyle, an online business expert who mentors her clients to build million-dollar businesses. In Part 1 of our conversation, Bernadette and I get into: What Bernadette focused on first when she started her business that led her to building a million-dollar business. Why you don’t have to know what you’re going to sell to get started growing your online presence. Why taking action before you feel clarity is the most important thing you can do. How to generate an income when you’re not actually working. The biggest mistake (that I’m currently making) when it comes to passive income. The mindset shift Bernadette had to make to release herself from spending as many hours working. The best personal development Bernadette has ever done. The one thing to do before you take any action in your business. Okay, so are you not going to want to miss part 2 of my interview with Bernadette because she is going to share the #1 key to success in any business with you – so go ahead and hit the subscribe button so that you don’t miss an episode! And you can get a link to her Ultimate Guide to Online Profits at www.BernadetteDoyle.com. And before I wrap this one up… I’m gonna get a little woo-woo here and say that I totally feel like it’s no accident that I’m having this conversation with Bernadette at this point in my business. It was actually a transformational conversation for me. And as I listened to Bernadette describe the mistakes most entrepreneurs make, I thought okay, I’ve done all of those things. I’m through that part. I’ve learned those lessons. Now I can move on to the next level. And I always believed that I’d be able to grow my side hustle to the point where it would replace my day job income… and I accomplished that goal and I quit my day job on January 2, 2018… But I never really set a new goal. I mean, I did set a monthly revenue goal that I talk about in my income reports, and I’ve been white-knuckling it to hit that every month… But I never set a new “goal”, like, what’s next for me? But it came to me clear as day after talking to Bernadette, and I’ll share it with you in Part 2. See you next time! Bio: Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create new income streams. Her entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she was. After the birth of her first son, Bernadette found that her own success had become an anchor. As the demands on her time grew, suddenly she needed a team and to house and manage that team. Her previous business model was simply unsustainable. Soon after, Bernadette fully switched to an online model and soon found herself freed of her constraints. By packaging her expertise into products and online programs and connecting with customers by teleconference and webinar, she doubled her income in her first year as a new mother, all with time to spend with her family. By 2008, Bernadette had generated a million dollars in online sales and even masterminded personally with Richard Branson, all with the free time to be a single mother to her two children.
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! In this episode I’m going to teach you how to market yourself – but before we dive in, if you’re listening to this the day it was released, tomorrow is Thanksgiving AND my 39th birthday – and I just wanted to take a moment to say how grateful I am for YOU for listening to this podcast, for being part of my journey, for telling your friends about it and sharing it with other people that you know would get value from it, and for subscribing and leaving me a review. And if you haven’t subscribed and left a review yet, I’m grateful to you in advance for when you DO – and if you’re in the US and you celebrate Thanksgiving, I hope it’s an awesome one for you. Okay, so let’s dive in to this week’s episode. You may not know this about me, but I majored in marketing and communications in college. And then, I went on to work in marketing departments throughout my career. My background is in marketing, but my passion is technology. There’s a word for that now – MarTech – but I don’t think it existed back in the day when I was in college. Like I said, I’m turning 39 tomorrow. I didn’t have internet until I was 17 years old… Can you imagine a kid these days not having internet? Anyway… So I teach people how to build a website in my Free 5 Day Website Challenge – which I’ll link up in the show notes, but I teach it from the perspective of creating the KIND of website that’s going to help you market yourself. I’ve taught over 7000 people to build their own website, and then the question that always follows is – Okay, I have a website, but… How do I market myself? Like, how do I get found, how do I sell my products and services, all that kind of stuff. And then people who are introverted or have a little bit of imposter syndrome going on avoid marketing, because it feels like you gotta constantly be promoting yourself and putting yourself out there and doing all these really uncomfortable things. So to answer the question of how to market yourself, we need to talk about what marketing IS, and what marketing ISN’T. Because it can mean a lot of different things. Marketing is NOT promoting yourself and selling things. It’s: Letting your ideal customer know that you exist. Helping them understand how you can help them solve their problem or enhance their life. And giving them all the info they need to make the best decision for themselves about whether or not to buy from you. So the good news… (especially if you’re introverted or afraid to put yourself out there) ….is that marketing really has nothing to do with YOU. Which probably sounds odd coming from the girl who tells you to put your FACE on your homepage and share your story on your About page, right? But that’s not about you either. It’s about helping your ideal customer build trust and get to know you as they make the best decision for THEM. So if marketing has nothing to do with you, it’s a relief, right? Your job is not to sell yourself or be found or prove your worth or put yourself out there. Your job is to know your ideal client/customer/reader better than they know themselves. Understanding your ideal customer is not just a FOUNDATIONAL step to marketing your website… It’s everything. So there’s another mindset shift I want you to consider: Marketing is not about getting people to find YOU. It’s about you finding THEM. It’s about going out and finding your ideal customer… Getting their attention… And inviting them to visit your website. There are essentially 5 ways to find your ideal client online and invite them to your website: Search results Social media Relationships Guest Posting Paid Advertising Which I talk about in Episode 190. And some ways will work better for you than others. It simply depends on how your ideal client researches the problem you solve and how they generally spend their time online. So if they’re researching: Do they go to straight to Google? YouTube? Pinterest? Do they post on Facebook to ask their friends, or maybe to a group? Do they reach out to their network on LinkedIn? Do they go straight to a favorite blog or website? Something totally different? What about how they spend their time online when they are NOT researching their problem? Take me, for example: While I’m having my morning coffee, I open up Facebook on my iPhone, respond to messages and then scroll my feed. I belong to tons of entrepreneur FB groups so I see a lot of that in my feed. Sometimes I’ll open up Instagram and follow back my new followers and check my DMs and scroll my feed, maybe watch a few Stories. Sometimes I won’t. I’m just not on Instagram that much… Then I’ll open up the Flipboard app on my iPhone and read articles and blog posts curated by the app for me that match my interests – lots of entrepreneurship and personal development articles. When it’s time to walk Scarlett, I’ll listen to podcasts about business and marketing and personal development. Many times, in the evenings my husband and I will watch YouTube on our smart TV. We’re planning to build a house in 2020, so we watch all kinds of videos related to home construction (I feel like an expert on septic systems… ew.) On the weekends, I’ll open up Pinterest. I like reading articles about entrepreneurship, list building, and I also like to search for and pin recipes. If I’m ever researching anything, I go straight to Google. It doesn’t occur to me to go to Pinterest or YouTube. But one of my blogger friends says Pinterest is always the first place she goes to do research, which I find fascinating! The good news is… There are TONS of ways you could catch my attention. Here are just a few: Posting in a Facebook group that I’m in. Guest posting on one of the sites that I see in my Flipboard app all the time, like Forbes. Interviewing someone that I follow and admire on your blog so that I go check it out when I see them share it on social media. Writing an epic blog post that’s optimized to show up in search results. Paying for ads that target me on the social media platforms I’m on. The bad news is… There are tons of ways you could catch my attention. And that’s why you feel overwhelmed… …like you don’t have time to do marketing… ….and have no idea what to do or where to start. But you gotta pick something and just do it. And it’s not about picking the right thing. It’s about picking SOMETHING and taking action on it. It’s about intentionally trying different things and figuring out what works best for you. So if you’ve taken my Free 5 Day Website Challenge… …you may recall that I have a pretty strong opinion on the point of building a website in the first place. The point of a website is NOT to: brand yourself. establish yourself as an expert. market or sell your products and services. (Even though a website helps with all of those). The sole purpose of building a website is to build your email list. All roads lead to your email list. Why? If you don’t get an email address from your website visitors, you have no way to… Invite them back to your site. Let them know about new content you’ve created to help them. Let them know how they can work with you on a deeper level. You’re leaving it all up to chance. And chances are, they’ve moved on to the next shiny object. So if all roads lead to your email list…We gotta compel people to sign up! And saying… “Join my newsletter list” or “Subscribe for updates” or “Get my 10 best marketing tips” is NOT compelling. If you have any variation of those as your “call-to-action” to join your email list… …that is a big reason why your email list is not growing (even if you are getting traffic). In the Free 5 Day Website Challenge, I talk about the concept of a freebie, or giving away valuable information in exchange for an email address. The freebie is an important piece of the puzzle… …but how you describe the freebie on your website is even more important. Your freebie must be results-oriented. Let’s take my 5 Day Website Challenge, for example. My ideal client wants to wave a magic wand and have all the steps laid out for them to DIY their website so that they save time and feel confident and capable. If they didn’t have the problem of not having a website and feeling confused about what to do and overwhelmed with all the choices, they’d be able to get on with getting clients and making money. So the RESULT I can deliver is to help my ideal client: “Build a website in just 5 days even if you’re not techie so that you can stop feeling overwhelmed and start booking clients.” So you know how I’m searching to solve my problem, you know where I hang out online, and you’re going to put the results I want right in front of my face and I click through to your website and opt in because you’ve piqued my interest. That’s how you market yourself. It starts with understand your ideal client’s problem and where & how they’re searching for a solution… (and what they’re doing online when they’re not searching for a solution) Then using that knowledge to: Make a DECISION on the first marketing tactic to try… Write an irresistible call to action for your freebie… Get people on to your email list. And then any time you create new content, no matter what platform, you are going to send it to your email subscribers. So that you stay top of mind. And from time to time you’ll let them know how they can work with you. So that when that one ideal client who’s been on your list for years finally believes she has the time and money to solve her problem, you’re not just coming out of nowhere trying to sell her something. So just to recap – Marketing is NOT about selling yourself or getting found. It’s about: Letting your ideal customer know that you exist. Helping them understand how you can help them solve their problem or enhance their life. And giving them all the info they need to make the best decision for themselves about whether or not to buy from you. So that’s it – that’s how to market yourself online – And you’re not going to want to miss episodes 198 and 199 with my guest Bernadette Doyle because she’s going to share with you how you can take action on marketing yourself before you feel ready and share the #1 key to success in any business – so go ahead and hit subscribe so you don’t miss that – and I’d love it if you could go to peptalksforsidehustlers.com/review and leave me a rating and review – it helps me reach even more side hustlers! See you next time!
Do you love In Her Voice? Well, then I would LOVE to hear from you! Connect with me on Instagram or shoot me an email at kelly@kellycovert.com and let me know what you would love to hear more of or just say hi!! Here are some of the big topics we talked about: As Bernadette started in business she began learning resilience as a business lesson Bernadette tells her story of being a very successful businesswoman who had a subtle and sudden change seven years ago that she wasn’t conscious of at the time Aligning closer with the business that is right with you will make you more successful She defines success as using every opportunity to learn to lead a more balanced life She asks, will challenges and opportunities throw you into chaos or teach you to balance? There is something very powerful about the energy of Willingness - Power Vs. Force Overwhelm is an indicator to course correct, even just as simple and short as a deep breath or two minutes of time out If an activity can’t be eliminated, you need to delegate it or hand it off to someone else An activity inventory helps you track which activities are revenue-producing and not revenue-producing but take up a lot of your time. If you constantly wait for money to show up to make decisions, you won’t move forward at all. Leaps of faith are required. You need to make the decision from the destination not the starting point Be willing to work with the feedback from the market when it doesn’t work out as expected. Ask what needs to be adjusted and be willing to course-correct. Women need time and space to be women, to work with her flows and know her own energy, especially those who don’t have a regular office job In Bernadette’s Voice “Moment of conflict - I feel like I should be doing one thing but I need to be doing another. I trust that there’s a plan. Things will work out in a way you couldn’t imagine.” “Start where you are and start small to develop that trust that you’re aligning with the right business, like it’s a skill. Why not start by thinking small? Today is all I got, this hour is all I got.” “Willingness to be shown [a way], especially when you can’t see the details, opens up tremendous possibilities.” “If I’m feeling exhilarated or content and looking forward to relaxation time with family, I know I’m on track. If I’m feeling stress or ratty, it’s feedback and I need to look more closely. I track the time I spend doing things I have natural ability for, versus things I definitely don’t feel energized by.” “Keep track of what you’re spending your time on. Did they energize you or did they drain you?” “The things we’re excited about sharing as business owners have corresponding need in the world. There’s a group of people who are looking for that.” Connect with Bernadette Website Business Smarts with Heart Facebook Group YouTube
In this episode of Quit Bleeping Around®, awesome superachiever, author, and former FBI violent crime analyst and senior manager Christina Eanes interviews superachiever Bernadette Doyle. Bernadette is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create new income streams. In this episode, Bernadette discusses...Read More
Clicks And Leads | For Entrepreneurs | Digital Marketing | Success Thinking | Being A Digital Nomad
When comparisonitis strikes, every other entrepreneur seems to be doing it better (and doing better) than you. How to keep taking action and why you need to, more than ever in that moment! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... Today I'm going to talk to you about comparisonitis. We might have touched on it before, but this week it's come home to me with a bang because I've been fighting it, and also my daughter Phoebe's been fighting it. So let's get on with the show, shall we? Comparisonitis is the condition that you get when you spend a lot of time on social media, and who can help that when they actually work on social media like I do? It's something, apparently, that affects the young, younger people, teenagers and early 20s very much because all they see is carefully curated visions of their friends and family in their best moments, and people who are the same age as them who are apparently much more successful, and living life to the full, and it just makes you generally feel a bit ugh about yourself. I've been fighting it this week because one of my people that I look up to, Bernadette Doyle, has been doing her second series of five live videos, and she is so good at them. You know, it's just Facebook Live videos where she's talking about great topics like Product Pricing, and she gets lots of engagement. And, you know, I could really be doing the comparisonitis thing if I thought about that for too long, because she's great at it, and she gets so much more engagement than I do. But then, I have to remind myself, she's been working at this for 10 years longer than I have. You know, I've been online for 20 years, but I've been a little bit more sporadic. I've changed what I've been doing, and Bernadette has just stuck to one thing, the one thing she's great at, and she has built an enormous following online. There's someone else I respect enormously, Sarah Staar, and Sarah has been, again, doing exactly the same thing, teaching affiliate marketing, for the last 10 years or so, and she's built up a mailing list of a million and a half people. I mean, that is astonishing. Could you imagine what you could do with a million and a half people on your mailing list? Anyway, the point is that both of these people I respect enormously. They're both way ahead of me, and I could make myself feel really bad if I compared myself to those people. Another person I admire immensely is Denise Duffield Thomas. Now, Denise told me when I interviewed her on my podcast that she had come to see me and Judith in London, when we had the Money Gym, and she looked up to US then. And since then, she's gone on to do amazing things. She lives in Australia, she's written the Lucky Bitch book, she's written the Get Rich, Lucky Bitch, and she's written an amazing series of books, and she has a huge, huge presence online. Again, I could be comparing myself. I could be saying, why have I not done as well as these people? Well, it's because I haven't been consistent. I've kept chopping and changing what I'm doing. It was really brought home to me, this whole comparisonitis thing, because my daughter, Phoebe, is 22 years old, and she'll be editing this, in fact, so this is a message straight to you, my darling. She's just getting started. She's done amazing things. She's taught herself how to edit videos. She edits my Vzine for me. And she is just doing so, so well, but, you know, she looks through Instagram, she looks through Facebook, she looks through Snapchat, and she sees all these amazing people doing incredible things. You can't help compare yourself. You just can't help it. But what you've got to do is try and catch yourself at it, and instead of lying there and wallowing and thinking,
Bernadette Doyle is a Thought-Leader For A New Generation of business-owners looking to have a true freedom-based business. On this podcast, Bernadette shares why a Million Dollar Business didn't work for her and how she went about re-inventing her business and in turn her life with a shift in philosophy. In this episode, she shares why you should be building business assets instead of income, so you can stop relying on the big pay-days that only happen in certain times of the year.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
Ever wondered how you could increase the value and financial performance of your business by offering additional high value products and services on the back end of services such as speeches, masterclasses, training events etc? If so, today I want to introduce you to someone who I would describe as a best kept secret. Simon Davies has worked with many high performing thought leaders and experts by helping them to deliver additional high income generating products and services with their content and material. As a highly successful and experienced copywriter and marketer he has acquired an international reputation. His clients include: Daniel Priestley, Paul Avins, The Coaching Academy, Bernadette Doyle and now myself, Chris Cooper. Join us to find out how you could add significant additional value to your clients and benefit your business with enhanced financial results.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
Ever wondered how you could increase the value and financial performance of your business by offering additional high value products and services on the back end of services such as speeches, masterclasses, training events etc? If so, today I want to introduce you to someone who I would describe as a best kept secret. Simon Davies has worked with many high performing thought leaders and experts by helping them to deliver additional high income generating products and services with their content and material. As a highly successful and experienced copywriter and marketer he has acquired an international reputation. His clients include: Daniel Priestley, Paul Avins, The Coaching Academy, Bernadette Doyle and now myself, Chris Cooper. Join us to find out how you could add significant additional value to your clients and benefit your business with enhanced financial results.