Podcasts about dalia strum

This is the first podcast of the Motivated C19 series where co-hosts Dalia Strum, Founder of RethinkConnect and Pablo Henderson, VP of Marketing at Equinox Hotels feature guests who are inspiring others and are working on initiatives that embrace motivation. They are focused on connecting with thought leaders and industry experts where they discuss what they’re working on, some of the strategies they’ve deployed during this time, how they’ve shifted their mindset and most importantly how they’re keeping themselves as well as the people around them motivated. This episode featured Nate Checketts, the founder of Rhone where they discussed the Brands x better initiative that he launched and the criteria for brands to get involved. He learned early on that "the cheerleader approach" wasn’t the right approach. “By giving a false sense of optimism, then I lose credibility as a leader.” They had to make changes and adapt based on the current state of affairs. His immediate response was "sitting back and waiting for someone else to solve these problems forces us to give up the ability to do good." They needed to come from a place of “We got this. Let’s lock arms and find ways to lean on each other” We discussed Stephen Covey's The 7 Habits of Highly Effective People where relationships are like emotional bank accounts. You make deposits and you make withdrawals. "My hope is that I made enough deposits into our collective emotional bank accounts that it would keep our relationship balance in the positive." He left us with a few challenges: Do your own self analysis. Think about what motivates you. Write down a list of your favorite moments that have happened in your life and when you’re feeling down, pull out that list and think about how it lifts you “life’s greatest moments list” Get to bed early (not 8 hours of sleep) early to bed and early to rise Remember to smile, tell your body to show you’re happy Find a small piece of poetry and memorize it. When I’m having a difficult moment, those words come into my mind. The content you choose to put into your brain will be with you when you’re challenged. Pick a poem that you love and spend time memorizing it and let those words sink into your mind. Hope you enjoyed this episode, please subscribe and stay tuned on linkedin and instagram for additional updates.

On many podcasts, we've had discussions that centered on consumer trends and rewarding experiences for all. We've also focused on the buying power of women in the marketplace. Today, we'll cover it all, and then some, as we discuss the experiences that women have when making a purchase for themselves, the power women have as players in the economy, how consumer behaviors are continually changing, breaking down the traditional mindset, the power of "influencers" and the ultimate satisfaction of a rewarding experience. Guests: Michelle Laliberte, Thematic Investment Associate from the UBS Chief Investment Office, Dalia Strum, entrepreneur and co-host of the podcast "One Question XYZ" and Carl Radke, Partner & Senior Advisor at Spotfund Technologies, co-host of "One Question XYZ" and star of the reality TV show "Summer House" on Bravo. Host: Anthony Pastore.

If you had an hour with Jodi Peckman, the former long standing creative director for the iconic publication Rolling Stone—someone who has been in the center of culture, spending time with presidents, the Dali Lama, major entertainers like Madonna and  George Clooney, and musicians from The Beatles to Cardi B—through wars, trends and a a technological revolution, what would you ask? What could you learn? Hosts Amber Mundinger, Natasha Cholerton-Brown, and Dalia Strum do exactly that, and the conversation is wide ranging. In this episode: How the meaning of “content” has evolved over time, and why Jodi didn’t consider herself a content creator  Jodi’s long tenure at Rolling Stone, and how the change from film to digital and recently back to film affected the approach to photography and visual language of the magazine as well as the business side of the photography world Jodi’s approach to a photo shoot, and how that changes based on the subject, from actors to musicians to the President The importance of trust as a photographer, and how that trust earned Jodi some of her biggest shoots  The challenge of getting access to the best locations for a subject: their own home Why Jodi gets more excited when she gets to a photo shoot at a client’s home or office and finds it a mess How building relationships with subjects makes repeat photo shoots more relaxed and easier to create stronger work thanks to the established trust and ability for everyone to have more fun with the experience The importance of knowing when to pull back from a concept for a shoot, even when you think it would make for a stronger statement The difficulty of working with artists today, where the imagery and persona are more closely associated with their brand and product, which can get in the way of finding the authenticity and human connection between artist and fans that Jodi sought out with her earlier work  How Jodi approached the Cardi B photo shoot The way Rolling Stone chooses its cover photo subjects to embody that era or current news cycle, and how Jodi went about encapsulating the magazine’s 50 year history with the anniversary issue, along with celebrating its visual impact on culture with a book The scrutiny that mainstream news goes through in 2019, and what that means for a magazine like Rolling Stone in the era of “fake news” The dangers of photojournalism, and the difficulties setting up shoots for articles on environmental issues and war zones How Rolling Stone’s mission statement to get to the truth of all things pop culture has led to some controversial cover images throughout its history The prevalence of video content online, and what that means for still photography  Why war photography and nature photography resonates with her so much Jodi’s departure from Rolling Stone, and how she plans to take everything she’s learned about visual storytelling to new mediums: books, showroom installations, and documentaries Jodi’s inspirations throughout her career, why being a lifetime New Yorker is important to her, and what having a mentor like Jann Wenner meant to her

How do you create content that is useful in marketing in away that is unique and specific to an industry?  Much of it has to do with coming from an authentic space, and focusing on the person or business, and not the topic or title. Sarah Malcolm, COO of The Content Funnel (a content marketing company offering solutions for real estate companies and professionals, writing high quality real estate blogs, press releases, social media posts and more) joins hosts Natasha Cholerton Brown (COO of Clippn), Amber Mundinger (COO & Head of Strategic Partnerships at Artists Den), and Dalia Strum (Founder of Rethink Connect). In this episode: How Sarah is using unique content, from blogs to podcasts to TV shows, to drive leads in the real estate industry The partnership between The News Funnel and Atypical at CRE Tech, which used mannequins placed around the event and generated considerable social media content Why The News Funnel chose to branch off into the real estate industry with it’s subsidiary The Content Funnel to fill a need for content creators to ghost write for real estate agencies who do not have a social media presence How The Content Funnel uses its partnerships with CRE Tech, The News Funnel, and influencers to market themselves Sarah’s background as head of digital strategy at ICSC and how she built a network of companies who were experts at utilizing particular aspects of social media which culminated in the creation of Marketing Marketplace Keeping up with how social media and marketing demands are evolving, by making partnerships with drone companies like All In Drones and The Scene Lab How Sarah gives every interaction with clients a personal touch by really getting to know the people she’s working with so they can collaborate and work together long term Why building that trust and personable relationship often leads to clients coming to Sarah and The Content Funnel for How the real estate industry is utilizing AR and VR to create new experiences and ways to market and engage with clients Interior design apps like roOomy which let you visualize how you might decorate  your potential new home Sarah’s firsthand experiences with how the AR/VR experience changes the experience of looking for a new home How influencers have become a factor in the real estate industry, and the path for becoming an influencer through Instagram, and why LinkedIN and Facebook aren’t as big of a factor for influencers Managing a client’s unrealistic social media target goals, the importance of benchmark reports, and when a client is wary to make a move that is right for their goals Sarah’s relationship with her twin sister Susan, who also works in real estate, and what they learn from each other  Learning from her mother, a COO at Regency Centers and one of the first female executives at Federated, and her husband, a creative director at McCann Echo The lessons Sarah hopes she can pass onto her children Staying up to date and finding inspiration through Instagram The importance of being genuine and true to yourself in all facets of your life

This podcast was recorded live at CRE tech venture conference, a conference which connects commercial real estate to tech companies - there were 1000 people in attendance so if you can power through the background noise, this was a really interesting conversation featuring co-host's Dalia Strum, Carl Radke, our guest Co-host Sarah Malcolm The COO of the content funnel, and our guests Jeremy Bergstein from the Science Project, an integrated retail innovation agency and Brian Prezgay from Pixels and Bricks and we had an interesting conversation around the future of retail

Each week, The One Question XYZ Podcast sits down for real talk with real industry experts to bring you an insider’s perspective on everything related to both marketing and sales—because you can’t have one without the other. Join hosts Dalia Strum, an educator on Digital Marketing at the Fashion Institute of Technology, and Carl Radke, a Sales expert and cast member of Bravo’s Summer House, as they speak with some of today’s most relevant and interesting companies about best practices, personal insights from their own success stories (and failures), behind-the-scenes tips, and so much more. Expect to be enlightened, entertained and even surprised by everything you’re going to learn—and who you’ll get to meet.

Philanthropic media brand featuring women of empowerment, fashion supporting causes, and environment… What’s it like to build a magazine? From scratch. In your living room, with a team of interns. Without any experience, because you came from the fashion world, not publishing. And not just any magazine: It’s digital, and turns pages so the experience is like a printed magazine with rich media extending beyond the pages. And each issue is more than 400 pages of extraordinary content with remarkable personalities. It also has a strong social mission at its core. Karina Givargisoff, Founder/Editor-in-Chief of Mission Magazine, joins Pavan Bahl (president of MouthMedia Network), host Dalia Strum, and guest host Amber Mundinger (SVP, Live Media & Strategic Partnerships for Rolling Stone) in front of a live audience on location at Spring Place. MouthMedia Network studios are powered by Sennheiser.In this episode: Givargisoff’s path to Mission Magazine, how she used to be a fashion editor, moved from London, and what led to starting Mission After seeing a friend suffer, wanting to combine fashion and raising awareness for social causes How generally female students from Parsons New School of Design help putting together 400 pages of content How to decide what missions to get behind How causes are always women and environment, with issues coming up on mental health, want to do human trafficking issue, then teenage issue and social media How the magazine turned into something startling, a fully digital magazine that flips like a paper magazine What Givargisoff took from working at WWD, being a stylist a lot of job skills came over, managing a team meeting deadlines, good under pressure, problem solving How the magazine is a positive thing that needs to exist, socially cause driven Why Mission is focusing on local charities first, how vetting them with big support from Grant Thornton pro bono How a percentage goes to charity after operating costs Why treatment of girls in India and getting home safely been an important cause for Givargisoff Being nimble and a small company, able to quickly pivot and change Announcing the splitting into two entities – one for profit, one not for profit Wanting to make a documentary series for each issue Operating without a rulebook, it hasn’t been done before Third issue is on mental health because of what Givargisoff has been through Reactions from people in the media space, others, had one person from a big fashion brands say she’ll never do it, and how that motivated So focused on the social mission, kept forgetting about the fashion The effective albeit scrappy team And an incredible story of humility, of falling, and of getting up again The post Karina Givargisoff of Mission Magazine – The Good Troublemaker appeared first on Content Is Your Business.

Visual and contextual content relating to digital technology as a portal to amazing experiences… Julie Vargas (Director, Digital Solutions) and Jonathan Aitken (Director, RFID and Digital Partnerships) at Avery Dennison join host Dalia Strum and guest host Pavan Bahl on location at the Retail Innovation Lounge at South by Southwest (located in in Max’s Wine Dive) in Austin, TX. MouthMedia Network is powered by Sennheiser.In this episode: Taking that extra piece and turning into an amazing experience and content The trend of personalization Augmented reality, tech behind authentication, and how consumers can bring products to life A focus on integration of RFID into Rebecca Minkoff’s products, extending the relationship with brands after purchase, gamification Apple’s camera with QR codes, and are QR codes back? The future of using connective devices and UGC, Lululemon’s UGC app, how people are hungry to share their content, a lot of UGC are not noticed by brands despite being the most effective content How brands start working with Avery Dennison, and the kinds of brands they work with RFID allowing a path to real-time inventory visibility Trends toward sustainability and transparency, doing business as a collective, storytelling applications that are made possible with RFID, and a marriage of blockchain and RFID Working with in-house content teams/studios vs. guiding as an agency How tech has allowed and enabled opportunities Creating an emotional connection with products The “mitten story” as a great example of the power of RFID Creating stepping stones, the path from QR codes to AR, serializing experiences, near- field tags Ecosystem with partners, and a partnerships with MishiPay What’s possible in a cloud-based model The post Julie Vargas and Jonathan Aitken of Avery Dennison – Enabling Opportunities with Technology appeared first on Content Is Your Business.

Marketing with influencers and digital social engagement… Beca Alexander, Co-Founder and President of Socialyte (a premier influencer marketing and casting agency), joins Lisa Berger, Dalia Strum, and Edward Hertzman in the MouthMedia Network studios powered by Sennheiser. Presented by 24 Seven Talent.From blogger to agency co-founder, four influencer categories, and being authentic and faithful to audiences Alexander discusses how she fell into digital social engagement, was a blogger in fashion news and sold the blog despite not being profitable, she went to corporate America, had friends in the digital social engagement space who started personal style blogging, brands were reaching out, and they don’t know what to charge. She said she could negotiate their deals and take a cut, and then started Socialyte 3 ½ years ago, how the company acts as middle man to amplify brand messaging between services and brands to reach the right consumers, and how the only money used to be Google ads but that has changed dramatically. She mentions how she and her team began taking money from brands to write about the brands and became exhausted from running many stories daily, 24/7. Alexander received an offer to go to work, and also got an offer to sell the blog from a media company wanting to buy traffic from content websites. The blog articles were very opinion driven, and one can create traffic for differentiation but are brands skeptical about aligning? Influencers are in four different categories, and can be considered content creator. People follow people because they are posting about their luxury lifestyle. There are influencers, then there is actual high quality content, highly setup, with beautiful images curated in the feed, as if they could be in a magazine. Are these influencer posts reality or a manufactured, and how do they afford this lifestyle? How Socialyte is vetting content creators, looking for authenticity and consistent creation of content that is authentic and faithful to audience.Micro-influencers, lone wolves and doubling up, and higher income for women She touches on a love/hate relationship with micro-influencers, how they don’t generally understand the business of influencer marketing, but this is one of the reasons Socialyte comes into the conversation, with them often being the first agency that sends them a 12 page contract and they “freak out”. What the micro-influencers do, where the agency sends them a product, the influencer creates an image for a product. Occasionally, micro-influencers are introduced to timelines that they don’t understand or appreciate — missing a day or deadline can have a significant impact on the entire campaign. What is the level of engagement brand wants to see? Alexander discusses how there is talent management, how influencer failures impact contractual expectations, why Socialyte requires influencers to keep content and posts on for a year, when posting products becomes no longer authentic, the 50/50 sponsor-to-organic content ratio needed, and engagement levels. She mentions how the audience will tolerate sponsored content if post is authentic, the way influencers can be sponsored, how there is no template for this process, KPI’s are different for every brand, and influencers are humans, not commodities, so everyone is an individual that creates content and shares it in very specific ways. Influencers have been seen as lone wolves, as they are limited in seeing the circles around them. Now influencers are friends with other influencers because they share similar lifestyles, how this can result in them posting together and getting double content which looks like more organic content. She says that consumers are living vicariously through influencers, how influencers enjoy travel trips for content, being able to segment by location, and how this is one industry in which men are making less money as influencers than females.Vetting brands and influencers, two hours of Instgaram, and becoming Beca Alexander details, in a round of personal questions, the considerations for vetting of brands, taking an agency fee, declining brands and products dealing with smoking and sex, her obsession with human psychology and how the brain works, vetting influencers on their business goals, being a basic human, how her schedule starts with two hours of Instagram daily, tattoos, being from Ukraine, boring Cleveland, a tramp stamp, how self awareness results in informed decisions, conserving brain capacity, being very accessible by email, and how her name became Beca. The post 24 Seven Presents: Beca Alexander of Socialyte – Influenced by Humans appeared first on Content Is Your Business.

Compelling content, experiences and partnerships for brands as part of a complex creative ecosystem with Milk Group Angela Wei, Managing Director of Milk Agency (a creative agency, production resource and brand partner as part of Milk Group, a culturally conscious company), joins Lisa Berger, Edward Hertzman and Dalia Strum at the MouthMedia Network studios powered by Sennheiser. Presented by 24 Seven Talent.Collaboration and expression, brand collaboration, and the grey area in between Wei discusses how Milk Agency as an extension of Milk Studios (Milk Group), a full service creative studio started 20 years ago as one of the first independent photo studios, how the agency as an incarnation of Milk is a platform for creative collaboration and expression, the culture platforms, how Milk.xyz features emerging talent and cultural stories, and the most recent iteration is Milk Makeup (direct to consumer and then via Sephora), and how Milk Group developed organically, but is a complex ecosystem. She shares he career path an early employee at Razorfish, from digital content to the ad world, working at MTV and at Discovery Channel, becoming interested in how those brands collaborated with other brands, working at Time Inc. in branded solutions, and interest in the grey area between brands when collaborating.A content pyramid, a culture shift for younger generations, and working with makeup lines when you have a makeup line She mentions content as a pyramid — at the top are films and featured commercials, down to snackable content at the bottom – and how Milk creates throughout the pyramid. She touches on how modern marketing is not enough, content is the future, brands being publishers and that people haven’t figured that out yet. The industry is intertwined, with big media houses pushing to keep integrity and trust, and how younger people are more comfortable with brands as a culture shift, with brands engaging more and creating dialogue. Wei says that an audience is a pyramid too, scaling is meaningless without a true purpose and a north star, and collaboration has to come down to the foundation of what a brand is about. Plus, the impact of having a makeup line on having makeup brands as clients, and Wei brings a seaweed snack.Diminishing IP value, evaluating success, Virginia Wolf Wei covers the “barbell model”, pure performance marketing now, how a type of brand determines the type of brand content and experiences, pop ups, embedding a brand experience that you take with you, how the IP value of brands are diminishing, how content is also what you input, and customizing content. She also shares perspectives on the ROI of branding and experiences, how one measures success of experiences and branding, and how it is usually qualitative, the impact of expectation of clickable marketing, and the danger of the expectation of never ending growth. And, Wei’s favorite books, being inspired by Virginia Wolf, the importance of curiosity and reflection, having space to explore, a crazy dog person, and how challenge comes from discomfort.   Find more MouthMedia Network podcasts at www.MouthMediaNetwork.com The post 24 Seven Presents: Angela Wei of Milk Agency – Finding the North Star of Content appeared first on Content Is Your Business.

Creative think tank for brands and agencies at Google… Rudi Anggono, Head of Creative + New Experiences for The Zoo at Google (Google’s “creative think tank for brands and agencies”, with a mission “to push the limits of creativity thanks to Google’s platforms and technologies”), joins hosts Lisa Berger, Edward Hertzman and Dalia Strum at MouthMedia Network studios powered by Sennheiser. Presented by 24 Seven Talent.Driving sales with a creative team, Westworld, and YouTube Anggono discusses how The Zoo at Google help clients and agency partners to think of creative ways to use technologies, who is their most ideal client, the importance of being open-minded and ready to innovate in the content space, how The Zoo is a creative team that is part of the Google sales organization, and helping clients to innovate in the video space, which is mostly YouTube. He shares an example of a successful partnership with HBO about Westworld, working as a creative consultant with the show and many partners to extend the brand experience of the show beyond HBO, partnering with show runners, creating a fictional character Aiden living within website, and promoting in the YouTube platform. Anggono talks about YouTube as a cultural channel inspired by culture and informing pop culture, and how it is more like a platform engaging in two-way communication.Measuring success, Deep City, and relationship building He reviews how to look at what Google has done creatively, and why one should always start with the user first, who would use it, how people behave, expectations, whether Google is getting into proprietary content business, measuring success, and find creative ways to provide content for brands. He touches on whether it is better to have 10M views or 5k engagement, the impact of monetization of videos, completion rate and watch time, working in tandem with other creative agencies, creating Deep City in partnership with the in-house architecture team, and the importance of relationship building and networking even within a company like Google to people who share the vision of ideas.The risk of losing authority, robots, and reading Anggono covers the view of content studios replacing agencies, if content goes too far, the risk of losing authority, and a new form of product placement. Plus, a round of personal questions covers getting inspired, favorite books, “The Industries of the Future” by Alex Cross, robots, reading, being very curious, having media literacy, trying to look up a footnote, and the decision on what to believe. The post 24 Seven Presents: Rudi Anggono of Google Zoo – User First appeared first on Content Is Your Business.

Storytelling that drive brand partnerships with the Dow Jones content studio… Johanna Mayer-Jones, Vice President, Client Solutions at Dow Jones joins hosts Lisa Berger, Edward Hertzman and Dalia Strum at MouthMedia Network studios powered by Sennheiser. Presented by 24 Seven Talent.How great stories cut through clutter, a solutions toolbox, and the nature of genuine content Mayer-Jones discusses how telling great stories cuts through clutter, makes the person engaging feel like it is a valuable use of time. Content Studio associated with Dow Jones. She talks storytelling, recalls a branded car driving around country capturing beautiful footage with real people doing great work, and the ability to incite change with content. She mentions how being part of the Dow Jones solutions toolbox is a way to solve consumer problems, and looking at page views vs. a better journey to useful metrics, current attention spans, video ads vs. short films, a video about N. Korea as a great example of capturing attention, and the nature of genuine content.Integrated partnerships with brands, a talented team, and solutions vs. one-offs She talks about the need to understand why and how audience engages, the value provided content can create in solving business problems, the desire to be a partner, how the evolution of content moves from a campaign to how can we work with you integrated as a partner, and client solutions vs. one-offs. Mayer-Jones discusses her smart team of multitalented and multi-faceted marketing experts as a flexible unit to collaborate, a new way of working from understanding business, working as a solutions toolbox, and being able to offer real talent. She reveals how Dow Jones was one of first publishers to partner with Alexa, and going to another exciting level with great stories on Alexa. She offers how being fully engaged allows people with a traditional way of working to collaborate with the next generation of smart people. And, an appearance from a special snack from a trip to Scotland.Fake news, passion and balance, and risk as an asset Mayer-Jones dives into the world of fake news, how The Wall Street Journal is a brand-safe environment, that security is critical, the meaning of client solutions, being a part of a revenue engine, what kind of content gets the team excited, and being passionate about doing things differently. A round of personal questions cover being inspired by mom who moved from Israel, worked hard to be successful, and became a judge in family court in the UK. The crucial nature of balance, how people are globally coming together, her journey from the UK to Hong Kong to New York, traveling for a year with a backpack, learning about cultures, stopping in Hong Kong, recently having twins, and taking risk as an asset. And she offers poignant final thoughts that “Good Ideas come form anywhere and everywhere” and to encourage everyone to engage with others to contribute idea. The post 24 Seven Presents: Johanna Mayer-Jones of Dow Jones – Great Stories, Distraction, and a Valuable Use of Time appeared first on Content Is Your Business.

Marketing and strategy specializing in the female consumer… Kathleen Griffith, Founder/CEO of Grayce & Co (an agency working with general market brands to future-proof strategy by considering women in their narrative, and female-equity brands to go further, faster with women) joins Lisa Berger, Edward Hertzman and Dalia Strum in the MouthMedia Network studios powered by Sennheiser. Presented by 24 Seven Talent. (Griffith’s profile)A symbiotic relationship with big and small brands, a need for intimacy in marketing, and positioning messages as a girlfriend Griffith shares how her strategy agency works with the entire supply chain, including content strategy, working with iconic brand like Vice and Verizon, along with a big opportunity with small, cult and emerging brands. She discusses how the agency can leverage what they learn from the smaller companies for big brand clients, and bring big brand thinking to smaller upstarts. She offers an example of Glossier, explores the focus on women entrepreneurs, creating editorial and informative media content squarely around what women need without pushing product or service, putting editorial and media first and product second, and how conversations often start with that a brand is getting something wrong with female consumers. Griffith mentions the need for greater intimacy and access into the lives of women, and how often creative misses the mark, why advertising isn’t enough, and how the solution isn’t mere not storytelling, but often instead positioning a message as a “girlfriend”.Building a company with a specific focus and culture, choosing a meaningful name, and Build Like a Woman She reveals what motivated the agency focus, a huge opportunity to speak to in a more nuanced way, and how she had opportunity to work with people who want to create positive messaging so she began creating a culture of people she wanted to work with. She explains the deep attention to culture within the agency, and how many things revolve around food. Plus, a snack is delivered of incredible pizzas with truffle oil from Shroomtown. And, the touching family genesis of the name of the agency Grayce & Co. Griffith dives into an initiative with Entrepreneur Magazine called Build Like a Woman, helping many female founders who are talented but not able to take an agency, how the initiative involved taking agency services and democratizing them with aspects including intelligence, growth, project management, a digital grand playbook, and a business plan, build like a woman. She discusses the goal to get these women to seven figures or beyond, for pre-seed and then so they can raise money. She also clarifies why it’s not for her agency to determine whether a woman is qualified — if the founder believes in an idea it is good enough for them. Plus, a debate about what makes a quality startup. And, how this is an amazing pipeline.Cannes Lions, being inspired, and looking to the future Finally, Griffith talks about working with Cannes Lions , and “See It, Be It”, the opportunity to work with the “world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries”, and how the industry is behind driving change, moving from 3% creative directors to more than 10% already. Personal questions are answered by Griffith, with mentions of significant inspiration from other people, being the compilation of the five people closest to you, what one would would do if one weren’t afraid, and freefalling and catching oneself. The post 24 Seven Presents: Kathleen Griffith of Grayce & Co – Content Relationships appeared first on Content Is Your Business.

Creating custom content at Bloomberg Media… Natasha Cholerton-Brown, Custom Content Manager for Bloomberg Media Group (a global business and financial information and news leader), ensures that all integrated digital storytelling, experiential, mobile and print custom content deals/partnerships create the most compelling ads to drive growth. She joins hosts Lisa Berger, Dalia Strum and Edward Hertzman in the MouthMedia Network studios powered by Sennheiser. Presented by 24 Seven Talent. (Cholerton-Brown’s profile)When brand intersects with audience, valuing disruption, and data plus storytelling Cholerton-Brown compares the process of working on custom content with one big puzzle, and discusses how the brand intersects with audience, the importance of driving a point of view, and how she is part “content geek” and a rare creative professional who puts business first. She reveals the dynamics of working with custom content creative team, how her background running visual media for Bloomberg and as a photographer, and how disruption is in the DNA at Bloomberg. Technology is freeing up industry players and creativity, and one of Bloomberg Media’s goals is to partner with existing agencies and help brands and clients. The realities of new industry titles, paying to play, getting more creative upstream, and informing every step of the way, while combining data and storytelling.Guts and common sense, brand presence, and social media strategy The hosts and Cholerton-Brown enjoy British-inspired snacks of “hobnobs” (or “chalky one-siders”), and lament for tea. Cholerton-Brown talks about determining what data is telling us, the need to mix guts and common sense to create good content, maintaining journalistic integrity while making money, and creating content at scale so it can be leveraged at every point. She mentions delivering brand content, creating a brand presence, why Bloomberg may not be in for “big plays”, and why influence is more important than popularity. She says Bloomberg won’t pursue aggressive strategies on social media, but has proven the model and is aggressive in moving to build strong content creation resources including getting the right people in place.Staying nimble, taking risks, and behaving like a startup Cholerton-Brown explores how a budding journalist should look at what content is now, and how they should be skilled across the board, and have utility and use all platforms in play. The rate content creation is developing is accelerating within media, and publishers should be thinking about a full stack of the resources of content creation, how the cost of entry into the business is easier, and keeping up with nimble and more agile companies. She discusses how Bloomberg Media is succeeding by keeping watch, taking risks, and behaving like a startup. She also touches on the separation between personal and business life, and how it is critical that one just put oneself out there as disruptive. And personal questions cover how organization is the key to raising kids for busy professionals, Fire Island, “The Content Trap”, how Bloomberg is an entrepreneurial, merit based organization, taking risks and being bold, thinking on one’s feet, and being nimble. The post 24 Seven Presents: Natasha Cholerton-Brown of Bloomberg Media Group – Guts, Common Sense, and Storytelling appeared first on Content Is Your Business.

A luxury car brand’s relationship with content creation, brand partnerships and experiences with Cadillac… Katie Kim (Manager of Brand Partnerships and Experiences at Cadillac) discusses consumer touchpoints in the real world and the new brand experience center in SoHo, New York City Cadillac House in a conversation presented by 24 Seven Talent, in the MouthMedia Network studios powered by Sennheiser. With hosts Lisa Berger, Dalia Strum and Edward Hertzman.Cadillac House, outwit vs. outspend, and quantifying success Kim describes Cadillac’s sprawling scope of work with breadth and depth in creating content from brand partnerships and experiences, the move of the global HQ office from Detroit to New York City, and Cadillac House as a new way to experience the brand. She describes Cadillac as a nostalgic brand of accomplishment and luxury, and touches on how the brand is taking positive nostalgia and translating it into a regaining of brand relevance today. Cadillac can be thought of as a115 year old startup and underdog, which shakes up how the company does business overall. Kim talks about the importance of New York City as the center of luxury in the US, and why Cadillac can’t just copy what other car makers are doing. Instead of playing catch up with other brands, Cadillac is striving to strategically outwit them. She covers traditional communication vs. social media planning, and explains how everything Cadillac does is designed to be shareable. Cadillac is still determining benchmarks and commercial viability for brand experiences and partnerships, but is maintaining focus on clicks vs. engagement and ROI to quantify success and paint the picture of how buzz-worthy each event they host is. Building relationships with the brand, content through a broader lens, and a retail lab Cadillac is not in the game of pay to play,” says Kim. Developing relationships with partners who have a genuine interest in supporting the brand is where the success originates. Kim shares the tagline “Dare Greatly” and that Cadillac is moving past featuring interesting people doing interesting things, and why the strategy is no longer to focus on borrowing equity from them or by sponsoring someone else’s event. She talks about in-person events using them to create content like the pop up retail boutique in Cadillac House and the retail lab built with CFDA, offering designers the opportunity to test brick and mortar retail works for their businesses. This strategy has enabled them to position Cadillac as a lifestyle brand, instead of an automotive company.  Growing brand relevance, a meaningful partnership, and namedropping in music Cadillac House is a brand experience, leading people to buy a Cadillac because of a relationship. Kim discusses the importance of online brand presence, explaining that “by the time someone comes to a dealership, they already know what they want.” Kim explains the three year process of developing a relationship leading to a car purchase, the focus on making the brand relevant to new consumers, partnerships with Global Citizen, and opportunities for actions to gain access. She discusses adding a new layer for change by empowering change-makers, intimate concerts, and once-in-a-lifetime experiences. The results Kim presents show that the strategy is working, with Cadillac growing globally, showing brand-health KPI’s improving. Kim also gives a glimpse into how the movement of Cadillac’s HQ has changed the hiring mindset and how the company’s aggressive growth infuses high energy within. Personal questions cover the most namedropped brand in music, an incredible Andy Warhol exhibit, and Kim’s final thought, saying “good content can come from anywhere…It’s a really interesting time. Content is not just top down anymore. It can be bottom up.” Hear more podcasts on MouthMedia network at www.mouthmedianetwork.com The post 24 Seven Presents: Katie Kim of Cadillac – The 115-Year Old Startup’s Strategy to Outwit appeared first on Content Is Your Business.

Branded Content at The New York Times… Tracy Doyle, Creative Director, Fashion & Luxury for T Brand Studio at the New York Times (Doyle’s profile), joins hosts Lisa Berger, Edward Hertzman and Dalia Strum in the MouthMedia Network Studios powered by Sennheiser. Presented by 24 Seven Talent.Telling Brand Stories with Journalistic Integrity T Brand Studios, the New York Times Branded Content Studio, was founded about 3 years ago in New York, and is now international with companies in London, Paris, Hong Kong, and soon, Singapore. Doyle defines the company as “the idea that in its truest essence, the NY Times is a document of life being lived, and therefore the natural extension of stylistic expression of T Brand Studios is a narrative. Above all, we are storytellers.” Doyle explains that the integrity behind the journalistic aspect of the New York Times is what motivates all areas of the company, but that branded content is different from journalism, though the lines at other companies are becoming blurred. She notes that “Media companies are starting content studios – and they’re coming in various forms.” T Brand maintains journalistic standards and stays away from what Doyle calls the “woman on a beach with a bottle of perfume” generic advertising to create stories behind each piece of content and campaign. This lures fashion and luxury clients to T Brand because they acknowledge the need to better target their audience, and know that the standards and experience of T Brand will create the different but necessary content in a timely manner with great quality. Formal journalists are now transitioning to content creators, writers, and a staff of producers within T Brand Studios, and they are there to create revenue but also high quality content. Doyle references the “Agency of the future model” – a lot of different news companies are now laying off employees because they don’t have the skill sets needed to survive in today’s market.How Does Story Telling Influence Content? As a Creative Director, Doyle truly sees the art in content, and noted the need for constant materials because instead of visual, in-person artwork and ads, content is “scrolled” and can easily be missed. This is why she says that her first instinct is not a print first campaign. She says as long as they know their demographics and target audience, T Brand can do the rest and tell the story in the best medium possible. By telling a story and not flashing product in the consumer’s face, the content is received on an emotional level, inspiring a want and a need to have that lifestyle, or that item. Rather than telling the audience why they should buy something, telling a story shows the customer why they need a given product and how it will fit in their lifestyle. One example Doyle gives is a recent video series for Tiffany & Co. No one was required to have on Tiffany jewelry and there was no product placement. The only branding was a Tiffany Blue paint splat at the end of each episode. The piece was forward thinking and very successful because it played on emotion. The conversation then goes into a timeline of how content has evolved from 2005 to 2020, from loyalty strategy to marketing tactics and marketing strategy to the current model of content strategy. The post 24 Seven Presents: Tracy Doyle of T Brand Studio at The New York Times – Creativity Meets Integrity appeared first on Content Is Your Business.

The opportunity to be newsworthy for brands and make headlines for them… Otto Bell, Chief Creative Officer of Courageous Studio at CNN (Turner’s first brand studio – (profile)), joins Lisa Berger, Dalia Strum and Edward Hertzman at the MouthMedia Network Studios powered by Sennheiser. Presented by 24 Seven Talent.The genesis of Courageous, stories with editorial merit, and the eclipse event Otto Bell, Chief Creative Officer of Courageous Studio at CNN, discusses the genesis of Courageous, Turner’s first brand studio, and what it’s been like to make branded content for CNN, HLN and Great Big Story. Bell says that while embarking on creating branded content for Courageous, it’s been important to him to maintain brand credibility and he’s taken particular care to avoid eroding the audience’s trust in the brand. Bell says what sets CNN apart is the brand’s authority its history in video. CNN and Courageous offer more than 50 points of video-driven distribution, from Snapchat to airport channels and robust social channels – Courageous is a one-stop shop for a true global rollout of content campaigns. Bell also notes that Courageous has a full-time, in-house team of cinematographers, editors, photographers, graphic designers etc. and this enables the team to create the best content possible. They can recruit top talent because of the brand’s reach (they offer artists a chance to have their work seen by a tremendous audience) and because Courageous offers the opportunity to learn marketing from the ground up, to become fluent in getting ideas commissioned. He touches on how Courageous is not in the business of making “fluffy advertising”, and how they are looking for stories that have editorial merit. Bell goes into the excitement of working on the eclipse concept this past summer. His team worked with Grey and BY MindShare to bring the world access to the moment of totality. They used new technology and high dynamic range cameras with 44 incoming feeds (around 6 times more than a usual CNN day). Passing the acid test branded content, the value of a WPP Fellowship, and the contraction of the agency world Bell goes into exploring live advertising and how working with new technology like Alexa programming and audio augmented reality is what keeps things exciting. He dives into a recent piece on the world’s only milk sommelier where he traveled to Holland to meet with a dairy farmer. He says this piece passed an “acid test” when it was picked up by Food and Wine Grub Street, DairyBusiness.com and The Washington Post, proving branded content stands on its own two feet. According to Bell the opportunity to create newsworthy moments for brands is thrilling but there are pitfalls of this type of work, such as the challenges of setting up proper production facilities to keep the pipeline filled. Bell recalls his WPP Fellowship and how he saw the TV advertising model was breaking, and that the entertainment model was growing. He describes coming to New York with a desire to go into branded entertainment, and how he landed a role as Creative Director at Ogilvy. Bell shares how he helped come up with an idea for a content studio at CNN and how it was the right jump at the right time. Snack time brings a British candy offering orange to caramel to raisin flavors.Communication, being proud of the work, and a new magazine Bell describes the different experience of working on CNN TV vs. the digital side. When he thinks about future-proofing the business, he says it’s the way you look at the world -a good story is a good story, whether it’s a documentary or a piece of targeted intelligent brand content. What’s key to his process is over-communicating so clients feel deeply involved. Bell reflects on the value of being proud of the work in the end, and the goals of making sure any piece hits objectives, works for the audience, is good looking, and thoughtful work. He distinguishes between breaking news and branded content, how they produce a lot of 2-3 minute short films, and the way real events lead to branded content (such a wedding proposal story). Bell reveals what keeps him up at night, and the glut of content in the marketplace. His final thoughts, “There has to be some kind of exchange if you want your content to succeed in this busy, busy marketplace.” The post 24 Seven Presents: Otto Bell of Courageous Studio at CNN – Making Headlines for Brands appeared first on Content Is Your Business.

Experiential hybrid of retail and media… David Carson, Co-founder and CMO of The New Stand (a bodega with new products, new content, and new experiences for people on the go, packaged with a spirit of service, style, and modern convenience – (profile)) joins hosts Lisa Berger, Edward Hertzman and Dalia Strum in the MouthMedia Network Studios powered by Sennheiser. Presented by 24 Seven Talent.Brick and mortar and ferries, improving the commute, and the value of membership David Carson, Co-founder and CMO of The New Stand and Berger discuss how they met. Carson shares his view on The New Stand, it’s as if you took your favorite local bodega and favorite blog and merged the two. The key is convenient access; The New Stand’s brick and mortar locations are now complimented by locations in all of the brand new New York City ferries on the East River which Carson goes on to say have been more successful than anticipated. He explains that The New Stand concept was based on the idea that people have been commuting to commute, but the experience can be upgraded with a lovely shop for things you need (including beer and wine). Carson shared the genesis of the first store in the Union Square Station, and how The New Stand has helped improve commuters’ days. He dives into the corporate partnerships including one with Havianas, offering promotions like membership cards and concerts with discounted tickets for members. , Carson goes on to explain the challenging logistics of the three underground stores, and the demand for this type of model in airports. Berger brings gifts to the hosts and producers purchased at The New Stand in Union Square that morning. The app, ecommerce and data, the genesis of The New Stand, memory retention from gum, and a partnership with GE In addition to brick and mortar stores, what makes The New Stand unique is their membership app, meant to keep consumers tethered to the store throughout the day. The app is filled with contentincluding new artists, and new products, along with a twice-daily digest and daily playlists with new music. What’s next? Carson says the company will be launching a feature for the holidays so consumers can buy things through the app.The goal is to make each member’s day better/easier in some way. According to Carson, member feedback is critical to this model. The hosts discussdata, what can be done with the data, AI, and how overwhelming all of this information can be. Berger references a recent article in Bloomberg stating that “Data Science is the sexiest job of the 21st century. The hosts discuss career paths and wonder if today’s culture lionizes the wrong things. Carson says the model for The New Stand is using data to improve the customer experience by capturing what consumers really want. Instead of adding retail locations, you can keep updating the retail locations and have consumers connected to the store when they are not at the store. Carson shares how the four partners conceived of The New Stand when they come back to New York from a trip and realized the options were majorly lacking in comparison to their experiences abroad — deciding immediately look for a space in the subways.Amazon, the newer generations, tactical marketing, and defining content In some personal-based questions, Carson recalls the nineties in New York City, potential futures of (and an aha moment around) Amazon and its cloud services, new types of commerce, a trust factor of brand reputations and durability, and how changing your business midstream often fails. He remembers abusive bosses and orchestrating terrible Broadway shows in music school, how passionate people succeed, the danger of coddling, what he learned about himself from that abuse, the value of paying dues, how a lot of kids coming out of college think they are already awesome, and the missing value of starting at the bottom and growing to the top. Carson points out that much of marketing comes from tactical instead of and doing projects around stories that are already settled, and the importance of having a point of view. Strum points out that content is like the wrapping paper of what people are sharing or meaning. Carson says that the modalities of advertising are in free form and that it’s better to create a platform than create content for someone else’s platform, creating content is not the same as being a successful business. He goes into coming from a world of advertising, how companies like Steemit mean we are looking at a new system at how content creators can be paid in the future. And his final thought: “Content literally means noting. It is an empty vessel. I wish there was a different word. We’re all trying to figure out what this is exactly.” The post 24 Seven Presents: David Carson of The New Stand – If a Blog and a Bodega Had a Baby appeared first on Content Is Your Business.

Content for brands and why content is the new wild, wild west with Vayner Media… Ritesh Gupta, Video Creative Director of Vayner Media (profile), joins hosts Lisa Berger, Edward Hertzman and Dalia Strum in the MouthMedia Network Studios powered by Sennheiser. Presented by 24 Seven Talent.Creative problem solving, endless opportunity, and the emotional core Ritech Gupta, Video Creative Director of Vayner Media, shares his view of the digital landscape as a creative problem solver. He says Vayner Media takes a brand message and packages it in a way that will have a meaningful result. According to Gupta, there is no better time to be alive doing this kind of work and that following your heart and the emotional core of the story you’re telling should be the guiding forces. He walks us through his work with Budweiser and MLB as well as the genesis of the “Harry Caray’s Last Call” famous spot in which Budweiser uses digital effectively in the partnership with Folds of Honor. Click vs. views, the value of making something right, and why compelling is the new interesting Gupta also talks about his opportunity to travel with people like Bill Clinton, and his experiences with celebrities like Britney Spears and Beyonce. He says telling their long-form stories allows the audience to be a part of the experience. He wants to be trusted to tell stories and prove to brands that they can talk to their audience honestly. He goes on to discuss clicks and views vs. engagement, and how mobile is expanding with more content being created than ever before, and how overabundance of content could jeopardize editorial authenticity. He elaborates on why he believes content is of value. He also explains how Vayner Media has put its content production all under one roof, which leads to better control and quality. On the subject of the talent required for a best-in-class content team, Gupta says great talent “…figure it out, they make it work and hustle”. He wraps with how each story must tap into user behavior to make an authentic connection, and why in this new content-driven era, compelling is the new interesting.Bill Clinton in Africa, Adam Driver and a veteran, and rocket boosters on a wagon A round of personal questions in the “What’s Your Story?” segment of the podcast covers being in Africa with Bill Clinton at an AIDS clinic; a memorable moment of giving a scholarship to a young woman in the military; and what lured Gupta to leave the life and freedom of entrepreneurship for corporate life. The post 24 Seven Presents: Ritesh Gupta of Vayner Media – The New Wild Wild West appeared first on Content Is Your Business.

GLAM MORE, FEAR LESS Let’s have fun with swimwear fashions! The happy healthcare host, Mr. Divabetic presents a diva style approach to diabetes empowerment on this podcast for fashion lovers. Get the scoop what an Hemoglobin A1 C is on ‘Sexy Little Numbers’ related to diabetes health with the help of Patricia Addie-Gentle RN, CDE. The A1C  reflects your average blood sugar level for the past two to three months. Stay tuned as leading fashion experts dish the latest fashion trends before playing the fun fashion game, ‘Buy, Borrow or Burn! with our special guest, Alexis, who is living with type 1 diabetes. This free and fabulous podcast features Iconic and Plus-Size Swimwear fashion reviews. Guest include: Divabetic Image & Style Advisor Catherine Schuller AICI, CIP, Patricia Addie-Gentle RN, CDE, Kendra Charisse Porter body expert, style architect and founder of Honor You ( image consulting agency), Dalia Strum, consumer and business strategic digital media expert and fashion-related social media shopping consultant and special guest, Alexis living with type 1 diabetes from New York City. Tonight's Buy, Borrow or Burn! Fashion Games feature plus-size swimwear and iconic swimsuits worn by Halle Berry, Farrah Fawcett and Annette Funicello. Divabetic is a 501(c)(3) nonprofit organization to empower women to manage their diabetes self-care with confidence, inspiration and knowledge. President Barack Obama, New York City Mayor Michael Bloomberg and Philadelphia Mayor Michael Nutter have acknowledged Divabetic for it’s dedication and determination on behalf of the diabetes community.  Join Divabetic’s facebook community today.