Podcasts about freestar

In this episode Wigit and Rook go over the awesome update 4  news (also called the May update) in great detail, they also talk about all the teasers they showed at the end of the video and all of the goodies we noticed. Rook plays Soldier with the Freestar rangers and talks roleplay, Wigit can NOT get a different universe at all and has more awesome bad luck, and soooo much more. Discord.gg/rawpodcasts

If you're keen to share your story, please reach out to us!00:00 - Enginears Intro.01:35 - Who is Nick?06:30 - Who are Freestar and what do they do?12:07 - What product and engineering challenges do you face and what does a day at Freestar look like?18:07 - What automation features are used at Freestar?20:36 - What technologies and tools do you use at Freestar and why?23:58 - What are the challenges and powers of Mergers and Acquisitions (M&A)?29:32 - As a leader how do you acknowledge and resolve conflict?32:59 - Where is Freestar going next year as well as AdTech in general?38:46 - What are the top 3 characteristics a software engineer needs to be successful?46:55 - Enginears Outro.Twitter: http://bit.ly/36cTJYrAll Podcast Platforms: https://smartlink.ausha.co/enginearsEdited by: hunterdigital.co.uk Hosted by Ausha. See ausha.co/privacy-policy for more information.

¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/ Conoce más sobre Helene Parker: https://www.heleneparker.com/ Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/  

Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience.  Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry.  Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success.  About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (

Whats Up Guys/Gals!  Today we discuss if Starfield lived up to the hype.  Did it deliver everything that Bethesda said it would?  We talk about must-have mods, Freestar Collective lore, explosive weapons, and more!  Thank you all for the support!

Despite his reluctance, I got David to speak to me about the overly complex ecosystem of the adtech business today. David is an incredible entrepreneur who has helped disable the giants that have monopolized the digital ad business for decades. Hint- it rhymes with Schmoogle. Have you ever wondered about the backend workings of website monetization and ad-tech? The ad-tech industry is a fast-moving industry that's allowing publishers around the world to invest in their work and have world-class technology dealing with the inefficiencies in the industry. In this episode of The Capital Stack, we have David Freedman, the founder of Freestar. Freestar is a managed service that simplifies the challenges of website monetization to help publishers and e-commerce sites reach their true revenue potential. David is a 15-year veteran in the digital advertising and publishing space, with his entrepreneurial career beginning when he founded a college calendar company, Tempe12.Listen in to learn how the advertising landscape has changed for publishers after the introduction of header bidding in ad auctions. You will also learn the importance of having a partner to help you as a founder with systems and processes to improve culture, scalability, and growth.What You Will Discover:· [01:05] David's entrepreneurial journey – how his college venture launched Freestar to help publishers with monetization.· [03:15] He explains why he pivoted from web publishing and traffic to the monetization side of things.· [07:59] How the advertising landscape has changed for publishers after the introduction of header bidding in ad auctions.· [11:21] Understanding how Prebid open source technology has changed header bidding ad actions.· [13:58] The monetization solution Freestar offers publishers to lessen ad-tech industry inefficiencies.· [17:04] The importance of being open to testing things in the ad-tech industry as things change.· [18:54] David shares his personal views on privacy protection and why people's concerns should be addressed.· [21:36] The threats and benefits of generative AI on content creation as it pertains to publishing and advertising.· [23:49] How good user/customer experience on a website leads to increased monetization chances.· [26:03] He describes the experience and learning curve of getting a partner to help with systems and processes.· [29:25] David shares a piece of business advice he received and how it has helped him as an entrepreneur.Memorable Quote:· “When you hit a certain amount of scalable employee and or revenue-wise, there's a different level of systems and processes that need to be put into place.”- David Freedman [26:28]Connect with Will:LinkedIn: https://www.linkedin.com/in/freedmandavid/

Episode 300: Kurt Donnell, President and CEO of FreestarJoin Julian Torres in this gripping episode of Behind Company Lines as he sits down with Kurt Donnell, the President and CEO of Freestar.  As the CEO of Freestar, an industry leader in maximizing ad revenue for publishers, e-commerce sites, and app developers, Kurt holds a wealth of knowledge and experience. In this revealing interview, Kurt sheds light on his extraordinary transition from a lawyer to a business guy. Prepare to be captivated as he unravels the secrets behind being a hired gun CEO and shares invaluable insights on building a thriving corporate culture that defines a company. Connect with Behind Company Lines and HireOtter Website Facebook Twitter LinkedIn:Behind Company LinesHireOtter Instagram Buzzsprout

Welcome to the "Secrets of #Fail," a new pod storm series hosted by Matt Brown. In this series of 2023, Matt dives deep into the world of failures and lessons learned along the way from high-net-worth individuals.  Join Matt as he dives into the world of failures and lessons.Series: Secret of #FailKurt has been the President & CEO of Freestar since January 2019. Prior to Freestar, Kurt was EVP, Corporate Development and General Counsel for YogaWorks where he helped the company complete the first IPO of a boutique fitness company. He previously held a similar role at SheKnows Media, where he cut his teeth in digital media leading a variety of teams, including business development, corporate development, audience development and legal. Kurt started his career at large law firms including Ballard Spahr and Jones Day. He graduated from Miami University with a BS and a MS in Accountancy and has a JD from the University of Virginia Law school. Get an interview on the Matt Brown Show: www.mattbrownshow.comSupport the show

Alcohol is everywhere, it's almost impossible to get away from and it can cause some real scenes if you're the one NOT drinking at a party. However, younger generations are drinking less, the health implications of booze is better known and finally there are brands making tasty alcohol free options - like Freestar. For this bonus episiode, I'm joined by one of the co-founders of Freestar, Eddy. It was super interesting to hear how their beer's brewed, why it tastes so good, the sober curious, the part time drinkers, the waste in the beer brewing industry and some great causes Freestar work for. We are big fans of this 0.5% beer in our house and I'm delighted to confirm you can now buy this beer in both Sainsbury's and Tesco. Cheers!

In this episode, our host Kurt Donnell chats with Matt Greenberg, SVP, Head of Brand Partnerships at Food52 and one of Freestar's long-term partners, about his shift from digital to events, the rise of influencer marketing, and the power of patience. Matt's LinkedIn: https://www.linkedin.com/in/matt-greenberg-567758a/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

In this special episode of the podcast, our host Kurt Donnell chats with Freestar's Founder, David Freedman about his founder story, including hiring the right people, almost going out of business, and earning the coveted #1 spot on the Inc. 5000 list. David's LinkedIn: https://www.linkedin.com/in/freedmandavid/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

Perfect Dark, Starfield, Tunic, Shredders, Chocobo GP en nog meer games games games nieuws in JumpStart!Timestamps:00:00 - Intro05:40 - Zijn er problemen bij Perfect Dark studio The Initiative? / Microsoft en game studio management discussie.25:10 - Nieuwe Starfield details42:45 - EA niet aanwezig op E3 / Wat hebben ze in de pipeline? / E3 discussie.55:00 - Elden Ring is een massive hit56:55 - Chocobo GP is trash!58:40 - Nvidea kaartenoorden weer betaalbaar? / PS5 en Xbox voorraden.1:06:30 - Nog meer kort nieuws1:15:55 - Releases van de week1:16:35 - Tunic: Hands-on1:24:35 - Shredders: Hands-on 

Male, 38 years old, married, two kids under five, watched a YouTube video about lawn care, visited a home improvement store in the last 10 days, listened to a podcast about lawns, earns $68,000 a year in a management position, and lives in a certain zip code. That's how specific advertising can be today. In this episode, I sit down with advertising CTO Premesh Purayil from Freestar to learn how it works and how to opt out of the data tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices

Male, 38 years old, married, two kids under five, watched a YouTube video about lawn care, visited a home improvement store in the last 10 days, listened to a podcast about lawns, earns $68,000 a year in a management position, and lives in a certain zip code. That's how specific advertising can be today. In this episode, I sit down with advertising CTO Premesh Purayil from Freestar to learn how it works and how to opt out of the data tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices

Male, 38 years old, married, two kids under five, watched a YouTube video about lawn care, visited a home improvement store in the last 10 days, listened to a podcast about lawns, earns $68,000 a year in a management position, and lives in a certain zip code. That's how specific advertising can be today. In this episode, I sit down with advertising CTO Premesh Purayil from Freestar to learn how it works and how to opt out of the data tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, our host Kurt Donnell chats with the Founder of Triple13 and now VP of Product Innovation at Freestar, Matthew Whaley, about becoming the industry-leading company in AMP, running a London-based business, and when he knew it was time to sell the company and partner with Freestar. Matt's LinkedIn: https://www.linkedin.com/in/mattwhaley/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

Digital publishers in every field are trying to figure out how to best monetize their website. Kurt Donnell, CEO of Freestar, shows them the way. Combining industry-leading tech, data, and scale, Freestar works with the leading online publishers to help them better personalize & increase their ad revenue. And they're onto something big… Freestar's been ranked as an Inc. 5000 company for 3 years in a row. That makes it one of that nation's fastest-growing companies. And it's backed by Abry Partners, one of the nation's leading Private Equity firms focused on media & communications. Prior to joining, Kurt served as General Counsel for YogaWorks and SheKnows Media. In this 20-minute conversation, Kurt shares how he's scaled the team to130 employees and how he's kept the culture intact during this unusual time.

China's new privacy law, PIPL, might look similar to GDPR – but it's got a few twists global marketers will need to pay attention to. Plus: Why Mediaocean switched private equity owners, and unpacking Freestar's acquisition of Sortable.

Thank you for joining us for our 2nd Cabral HouseCall of the weekend! I'm looking forward to sharing with you some of our community's questions that have come in over the past few weeks… Let's get started!    Chantal: Dear doctor Cabral, What is the best way to lose belly fat? I'm an active 38-year-old female, no kids, healthy weight, working out regularly, meditate, do not smoke or drink, eat whole food plant-based diet..I'm pretty much perfect, haha ;) I have muscle definition all over my body, but there's a layer of fat over my stomach that I just can't get rid of it. I do have some digestive issues, so when I'm bloated my belly looks huge and it makes me very self conscious. Any advice you have would be much appreciated. Thanks so much! Chantal Lara: Hi, dr. Cabral :) I've tried to find it on previous episodes but with no luck, so I'm writing in on behalf of my friend.. he's got plantar fibromitosis and he's sometimes in a lot of pain and has been advised surgery, but doesn't want it.. could you explain this condition a bit more, why does it occur and what would you recommend? Thank you so much for everything you do, you are absolutely amazing! Have a great day, everyone! Jamie: Hi Dr Cabral, another quick question after thanking you again for all you & your awesome team do. I have been part of the community now for over 3 years & it has changed my life & will subsequently change my children's lives (maybe even my teams lives once they are sick of hearing my changed diet etc!) Massive heartfelt thank you. This year I decided that to get serious & finish my internal health journey (regular strength exercise next!) so to do another CBO heavy metal & mould protocols I didn't need the distraction of alcohol so decided to make 2021 alcohol free (almost 6 months in so covid has made this easy :-) ) as a result I needed the occasional go to drink for a celebration and stumbled across Freestar.co . It seems awesome & tastes incredible (if you like beer) but I wondered what are potential downsides of it and ingredients & therefore what's a reasonable intake. I mean I think I might make this a permanent social drink preference in the future… ingredients below - thank you!!! ingredients are all natural & highest quality include: Purified Water, Malted Barley (Gluten Free), Perle Hops & blend of other natural ingredients. 10 parts per million of gluten in the finished product & to be officially gluten free you need under 20ppm. 0% alcohol in process and product. MacKenzie: Hi I am getting surgery and am worried about taking antibiotics. If you have to take them what are the best things to take/ do to reduce the damage it does to your gut. Simon: Hello, I am wondering if you eat raw fish, specifically raw tuna or salmon. If you do eat raw fish, how often do you eat it, how many ounces, and specifically what type of tuna or salmon do you recommend for the best health benefits and the least amount of mercury/other toxins? Thanks Jamie: i Dr Cabral, much shorter thank you this time but again thank you for absolutely everything you and your amazing team do. If we wanted to check periodically that there were no tumours benign or not or anything like that growing anywhere in our bodies should we be doing a periodic five year CT scans or what other tests along with the standard functional medicine tests for our general health should we be doing that would likely pick something up? I'm not worried but I have too many friends or colleagues who suddenly found a tumour and it was a bit late. MacKenzie: Can you cure H Pylori without a total diet change? I have a lot of events going on and cannot do a cleanse but I would like to try to kill the H pylori with the suggestions you made on foods to include and supplements. Thank you for tuning into this weekend's Cabral HouseCalls and be sure to check back tomorrow for our Mindset & Motivation Monday show to get your week started off right! - - - Show Notes & Resources:  http://StephenCabral.com/2011 - - - Dr. Cabral's New Book, The Rain Barrel Effect https://amzn.to/2H0W7Ge - - - Join the Community & Get Your Questions Answered: http://CabralSupportGroup.com - - -  Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Stress, Sleep & Hormones Test (Run your adrenal & hormone levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels)

From IPO to CEO Kurt Donnell has quite an impressive resume in a short work history. His curiosity brought him to learn and see all different aspects of life which he continues in his leadership. The “Just Do It” attitude he saw in his parents has helped him grow Freestar and keep it on track as one of the fastest growing companies in America. (This epsiode was recorded in November 2020)

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Advertising is hard - and a lot of companies, from startups to majors, have found out the expensive way that creating and running a screen network that's funded through booked ad spots is no walk in the park. There are lots of programmatic advertising options out there to make access to brand advertising easier for network operators, but a start-up called Screenverse is going down a different path - basically saying to a lot of companies that have screens: "You focus on what you're truly good at, and we'll take over the ad sales and management of your network." So in the same way that some solutions providers are the outsourced digital signage operating units for companies like QSR chains, Screenverse is doing the sales and related work for companies that happen to have a screen network as part of much larger businesses. A great example would be TouchTunes, which has 1,000s of digital jukeboxes in bars, with screens on them that support booked advertising. Screenverse now runs and sells the ad display side of the business, so TouchTunes can focus on what it is super-good at - music content curation, licensing and overall ops. The company was started by a couple of guys I have known for a long time in this industry - David Weinfeld and Adam Malone. While less than two years old, started just in time for a pandemic and nuclear winter for out of home advertising, Screenverse is making money and recently announced a quasi acquisition deal to bring on the sales experience and business ties of The Danaher Group, a boutique media sales run by Sue Danaher, who many industry people will know from her days running the DPAA. David and I go back to the days when we were consulting partners on The Preset Group. It was terrific to catch up, and get a better understanding of how his company fills what is a pretty obvious need in the market for companies that want to monetize the screens in their network, but struggle (or would struggle) trying to run ad sales and media operations within the walls of a company that otherwise knows very little about advertising. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT David, thank you for joining me. It's been a while since we've caught up. The first thing I wanted to ask is what you've been up to? Cause we've known each other for more than a dozen years and you've done a few things lately and then got into starting Screenverse.  David Weinfeld: Yeah, absolutely. So prior to starting Screenverse, I had been working in different startups, largely in the digital, out-of-home, and digital signage space. Most immediately, I was at Vistar Media leading their global supply-side sales team, and that was an incredible experience, really being able to see across the whole of the landscape, building out their enterprise software business that included their ad server and player software and building that out and enterprise relationships with companies like Top Golf, RedBox, etc. But even as I was doing that and playing on a lot of the experience that I had in the industry, even dating back to our days at the Preset group, understanding that there continued to be this prevalence of networks that at their core weren't media businesses, and so they might've had thousands of screens in grocery or Walmart stores or in office buildings, but really weren't in a position to maximize the revenue that they could generate.  They were seeing success by connecting to an exchange like Vistar, but I just saw so much more potential in the way in which they could monetize those assets, and as I started seeing that, I really got the idea for this vision of the business, Screenverse, playing on my time, working with you at the Preset group, consulting to major display manufacturers like Samsung and LG and others, but then really looking at the networks that I most enjoyed working with were networks that were just entirely new to the media side of the business, and as you and I both know, and most people listening to the podcast, there are so many stories that we can tell of the digital out-of-home networks that have come and gone. The skeletons of past networks that otherwise you would've thought, there's a foundation for success here, and sometimes it's the expectation of, if you build it, they will come, and the advertiser is just going to knock on our door, and what I've since learned is that's obviously not the case, and programmatic, there does open that door to a degree and create some of that opportunity, but really Screenverses exist to really blast that door wide open on behalf of our network partners, and so when I left Vistar pre-COVID, it was with a very clear vision of the business that I wanted to start. I was lucky enough to found the business with another great industry professional in Adam Malone, a friend who I've known for over 10 years, and in doing so, we built up a company whose entire focus is on ad management and monetization for digital screen networks and really taking networks like Pursuant Health and there are 4,600 screens in Walmart stores nationwide. Our partners at Corner Media, Touch Tunes, Touch Source, Paramount, Smartify, Spin, and others, and really being able to best package and position their inventory, no matter however a brand or agency wants to transact against it, whether that be through a direct IO or by way of a programmatic channel. If you had to do your elevator pitch, the 25 words or less of what all that you do, what would you say?  David Weinfeld: Yeah, I would say that we turn our network operators' side business, which is bringing third-party advertising through their screens, to our main business. So that includes everything from ad operations, media packaging, CPM management, optimization of deal flow and management of their inventory, both through the direct and programmatic channels, in such a way that's going to maximize the revenue that they see from agencies, brands, and demand-side platforms. There are some analogous companies in the digital space. Some of those companies are Inc.'s 5,000 fastest-growing companies in 2019. There's a comany by the name of Freestar, who I really admire the way that they've grown and built their business.  Cafe Media, Adpushup, are all examples of companies that exist to really demystify for publishers and companies, how to maximize their revenue generation and take advantage of existing technology. So we're not trying to reinvent the wheel. We're most certainly not trying to be a supply-side platform. But our goal is to be the best possible service layer, leveraging technologies like a Vistar or Place Exchange and others, and being able to build lightweight technology on top of that, whose entire purpose is to realize greater revenue and greater efficiencies in the sales and ad management process.  So you've got companies who have screens associated with their business, for whatever reason, like during waiting rooms or in Touch Tunes that have digital jukeboxes that also have screens that you can sell ads on, but it's not their core business so effectively they can outsource all of that to you, to people who understand the game, understand the process and everything else, instead of trying to understand that internally and be a skunkworks and a business that spends 98% of its time on other matters, right? David Weinfeld: That's exactly right, and what I've seen historically is that it's very hard for those types of businesses to hire really strong and capable media salespeople, and for good reason, because they're not media businesses, and so they ultimately are challenged from the outset, whereas it's much better and actually a lot less costly and creates a lot more opportunity and potential against their inventory to bring in a company like Screenverse where that's our entire focus. I really like to think about companies and their capabilities. What can you be the best in the world? What is your superpower? Well, our superpower is monetizing digital screens in the physical world, and so if we have companies like Touch Tunes who are incredible in building out distributor relationships and building out the largest footprint of digital jukeboxes in the US and globally, or a company like Pursuant Health, who has kiosks in every single Walmart store nationwide for blood pressure, BMI assessments, and other major health assessments. That's what they're best at in the world, so let us manage the media business and the media side, and especially as programmatic becomes an increasingly important part of the digital out-of-home landscape, understanding the nuances of that channel and how best to navigate different SSPs and DSPs, agencies and the way in which they're transacting, whether direct or programmatic becomes really important. And it ensures that their inventory is getting in front of the right buyers and that they're seeing the greatest value from their inventory and by packaging partners together, we're able to create some really unique audience segments, such that, by itself, a network might not have the scale to get the attention of a major brand, like Starbucks or Unilever, but together complemented with other assets and other inventory, it tells a complete story. So a digital out-of-home network, in something like let's say waiting rooms or whatever, they could do direct sales themselves, but they're going to have to hire people to do that. They could get a rep shop, but they rep all kinds of things that might not even be digital, or they could think that they could just use programmatic, but the reality is programmatic isn't going to fill their inventory.  So you need to have this hybrid and you either do it internally, or you go to somebody like your company, right?  David Weinfeld: That's exactly right, and there are a lot of companies who really media or being ad supported is their core focus. So you have companies like Doctor's offices, patient points, or you have companies in gyms, Zoom media, right? Those are not our target partners because they already have in-house sales teams and the entire business is built on how do I monetize those assets? But we really look at companies that otherwise might be in similar environments.  So we have a partner in a company called Touch Source that is one of the largest providers of office building directories and screens and major healthcare offices to the tune of 10,000 screens nationwide, whose superpower is building out these great solutions and interactive experiences and managing tenant databases and directory user experiences, but there is an advertising opportunity there, and one that in order for them to hire an in-house sales team and think through all the nuances of how they marry that against their existing business, is we formed a partnership with Touch Source, such that we can really manage and own that and act as a consultative partner, and we certainly work together to strategically think about which screens within their overall portfolio of 10,000 make the most sense to bring third-party advertising to, and we're not recommending or saying that, “Hey, our expectation is to light up advertising on all 10,000” but we are in the process and we're at a hundred buildings today, but our expectation is to be in the not too distant future at a thousand buildings, where you're talking about is a network that has multi-million dollar media sales potential in a post-COVID environment, and one that otherwise would have struggled to access those dollars, even by just connecting to programmatic pipes like a Vistar Media or Place Exchange.  You still need people, even though it's technology-based and there are automated workflows, you still need people to manage these systems and there are still relationships at the core of the transactions that happen, and so that's really what we say, there's an opportunity to connect to an exchange and gather low-level dollars but you understand CPM, you understand the dynamics of the demand and supply within the ecosystem and what the competitive landscape looks like, and all of a sudden we became not just a cost center to our business, but we realized success in partnership with our network operators, such that it hopefully is an easy decision for them to work with us.  Yeah, it's been interesting to listen to this because I admittedly didn't fully understand what Screenverse did, but now I do, and one of the reasons I understand it is I've lived it. Years and years ago, I started a network in the pedestrian corridor system underneath downtown Toronto. There's like miles and miles of walkways with retail down there and everything, and hundreds of thousands of people. Great media environment, in a lot of ways, but this is 2003-2004, and people didn't get it. So I needed professional salespeople to do that for me, and I tried doing partnerships with companies who were already digital out-of-home, and while they understood the pattern and everything else, they just weren't fully invested in it because they had their own product to sell, and at the end of a meeting, they went, “Oh, by the way, we have this thing too. I'm not quite sure what it is, but are you interested? No? Okay. Bye.”  It just didn't work. You need somebody who's focused.  David Weinfeld: Absolutely. It's really where opportunity meets execution. And the understanding and we're entering an environment and thanks to programmatic, and I really, especially the more time that I've spent on the demand side, I have a much greater appreciation for the work that Michael Provenzano and the earliest employees at Vistar did, and frankly, building out the programmatic market. But now that they have, and now that it's much more robust and it's still in its early innings, there is an opportunity for networks like that to get access to dollars that they otherwise would have been challenged to, but to do it entirely on your own and not understand the advanced capabilities or options that are available to you, it is essentially leaving dollars on the table and programmatic is all about minimizing loss and maximizing gain, and so if you can be in a position where you can bring in the right partner, and again, we're a partner. We don't physically own any screens. We haven't invested capital in building out screens. So we don't have any interests that could otherwise be muddied by bringing on additional networks. We curate the partners that we work with. We say more “No” than we do “Yes”, and it's really important that we think about how they fit within our portfolio, not just in the near term, but in the longterm and how our sales team, frankly, can be successful on their behalf because the last thing I would ever want to do is set unrealistic expectations, which I think can very easily happen, not just in this industry, but really any media space of well, I have this many millions of impressions that equates to this media value so I should generate a million dollars a month and that's nice on paper, and it's nice when you build out projections, but the reality tells a very different story. And one of the things that, myself, Adam, our team prides herself on as being very open and transparent with our partners and setting very clear expectations of this is what we believe your network is worth, this is what we believe that we can deliver in terms of value. Our hopes far exceed those numbers, but we also don't want to go into a relationship where the numbers far outweigh what we think the market can bear. We do have very high hopes, or as optimistic as I think anyone in this space around where digital out-of-home can grow and what it can become in the media mix. But the reality is that programmatic is still a small part of digital out-of-home spending, it's around 5-6% of our overall spending, and thanks to COVID in industry and out-of-home in the US that was approaching $9 billion, got knocked down to between $6-7 billion and is fighting its way back. But I've long believed that in order to unlock the greater demand and revenue that should be coming into out-of-home in general, it's going to be by way of digital buyers. It's going to be by way of buyers who understand that, layering in contextually relevant digital playspace like with a partner of ours, the bulletin who was in a high rise, residential apartment buildings in major cities in the US, layering that with targeted campaigns, it's hard to beat for a D2C brand like a GoPro or Hell Fresh, or Uber eats, but right now they're not really thinking about that within their total strategy. That of course incorporates Facebook and Google and Instagram and connected TV, and so if we can get any access to those budgets, we should become a much more important, incredible part of the total media landscape. Is there a distinction between endemic and non-endemic advertising at this point or is it all just like data flags?  David Weinfeld: We really think about it on a network by network and kind of category of venues standpoint. So with the network, like Touch Tunes and, by way of our acquisition of the Danaher group and bringing on incredible talent in the form of Susan Danaher, former DPAA President, CRO at Ad Space (now Lightbox), SVP at Viacom, Victor Germaine, who was a VP at Screen Vision and major sales leader at GSTV and bringing those individuals into our business, but their specialization and where they really focus their energy were on vice categories naturally like beer and alcohol, who were endemic brands through the bar and restaurant category, just as much as you might say for an office building network. That would be B2B financial services or a retail-based network. Endemic brands are much more CPG-focused, but we do see also across all categories because we see a lot of otherwise non-endemic spend from insurance companies and others that you might not immediately connect with a bar and restaurant environment, but who make a ton of sense, just the nature of the audience.  So it really depends upon the brand and agency and what their objectives are. If their objective is to really be where the product is sold, well that's why we do a lot of business with Anheuser-Busch and Heineken. But if you're also thinking about a brand that has a relationship by category adjacency, or just reaching that audience. So think about any of the brands like Uber, Lyft advertising in a bar or restaurant, or a brand like a USAA advertising in a Walmart location, the product itself isn't sold there, but certainly, the constituency that they're looking to reach, that they target by way of other channels are very present in those environments, and so we have a mix, but it really speaks to how we position different networks, and the reality is when you undertake a business like Screenverse, you end up having networks across a variety of categories. It's our responsibility and job then to figure out how best to package and curate that, not just for ourselves, but for the market et all.  So we're not just going to an agency and presenting a disparate menu of offerings but we understand their client mix. We understand the way in which they buy and what their objective is. So we might just say, “Hey, for the types of brands that you represent, and the fact that you're looking to reach a millennial audience, then you're best suited reaching them in bars and restaurants or reaching them in high rise apartment buildings in cities like Chicago, New York, and DC” versus a brand like USAA, that's looking to reach a much broader population across the entire country, and that's where you start pushing them into inventory, like in Walmarts or grocery stores or convenience stores where they can segment potentially against an older demographic or certainly a broader segment of the overall population. So if I did a spreadsheet exercise of costs of taking ad sales and media operations, in-house versus outsourcing to Screenverse, how is that going to look?  Is it going to be more costly to do it internally or more costly to do it through you guys?  David Weinfeld: Yeah, so we actually, in many cases do this modeling with our partners and it's definitely more costly internally to make that happen. But the other aspect is even if the model shows that it might be less costly, by way of, “if I hire three people, I can build up this sales organization”, you have to look at it and say, what is the success you're going to yield? And that to me is even more important than just doing your cost exercise and saying, all right, I'm going to need two senior sellers and an ad operations person to build up any type of sales business unit, but that alone isn't really going to be successful and do those individual sellers. It's not an easy thing to find people that know the digital out-of-home space and know how best to navigate out-of-home agencies and digital agencies, and are they going to be equipped to really tell a story that's large enough to get your network noticed, but that's also why we look to have our model based on success, such that we're not a hard and fast cost against the business at the outset, but we see success when our partnerships see success. So ours is really a percentage of revenue-based model, such that it's not, you need to make this large upfront investment. We actually believe as much as you do in the potential of this, and we're going to invest a lot of time and energy upfront to get our team trained upon the inventory, to package the inventory, to leverage our relationships across the industry to tell your story and activate you on programmatic platforms if you haven't done so, help you build out those integrations, if you don't yet have them. And so there's a lot of nuances in that, but I would look really to what's the totality of success that a network could realize trying to go it on their own versus trying to partner with a company like Screenverse, and what we found with a lot of those partners is it becomes a very large challenge to try to do it on their own. And I give everyone the absolute best of lock-in and I support any network that wants to build out their own sales team and thinks that if it's core to your business and you can be the best in the world at selling your inventory, then you absolutely should be the ones to do it. But if it's something you're trying to do on the side, and it's really not part of your brand value, it's not part of your overall culture, overall story, I've seen that very hard and it feels like an extra appendage that doesn't necessarily fit within a company. What we can do is say, we're going to be here and consult you. You don't need to worry about becoming experts in this because guess what? We're thinking about this day in and day out, hour after hour, and we're going to meet with you regularly. We're going to provide you with updates. We're going to demystify the industry in a way that I'm hopeful that, even if we have a network relationship where after two or three years they go, you know what, you've helped us so much, we've actually now had the confidence and belief that we can do this in house, I still see that as a successful outcome because we delivered on the promise of helping them grow their business. I, of course, would love to be with our partners for 10+ years and really build out the highest level of success. But if they decide to bring that in-house, after we've helped them level up their understanding and connections with them, that's successful.  Yeah. Everything you said is so spot on and I wanted to say something about cultural fit and you did, just cause I have seen that as well, where you see a media operation bolted onto the side of a very traditional company and I've watched it play out and it almost never works just because, as one person described it, we're the land of misfit toys, you just don't fit!  David Weinfeld: What's funny too, and I look at it this way and I wake up every day energized by trying to change this mindset. But even if you look at out-of-home overall, so out-of-home is a marginalized part of the media industry. Overall, it really occupies sub 5% of total media spend. When you look across all channels, then within out-of-home, digital out-of-home is the minority of revenue. That's certainly changing and shifting in the US and other parts of the world. But then within digital out-of-home, digital place-based, this is very much the marginalized aspect then is looked at as a subcategory, knowing that digital billboards take up a lion's share of dollars. And so I wake up every single day excited because I'm in the area that is that diamond in the rough that has the greatest potential that is maybe being undervalued and underutilized, but it's growing, and it's in an area that I do believe in its efficacy and value, and there are so many studies and so many data points that I know you've read, and the readers of your blog that you published, that people have talked about on this podcast of the efficacy of marrying digital out-of-home with mobile, with social, with connected TV. I just believe in my heart of hearts and I know it's taken longer in many cases than a lot of people have expected. But I so directly believe that once more people start seeing those studies and realizing the results for themselves and leading into space and thanks to programmatic and DSPs, like the Tradedesk and Verizon media and EMOBI and Adelphic and others leaning in and ushering those digital buyers that have access to larger budgets into our space. That's really what's going to drive a sea change and that's what I wake up each and every day, knowing, we're nowhere near where we need to be or where we can be even as a company or as an industry overall. But boy, if I can be part in any way, shape, or form of ushering that forward for my team, my partners, the industry overall, that's what drives me because I look at it as if we can bring more revenue to our company that otherwise looked at advertising as this headache, or this is a tough thing to manage.  But all of a sudden, by working with us, they're seeing seven figures of revenue and they're much confident with understanding, right? It can be hard when you look at programmatic and you see peaks and valleys of revenue and disparate spending come through, and it can be very confusing. But once you have someone that can walk you through the dynamics of how people are going in and spending and how we build deeper relationships with them and what's happening indirectly. Now all of a sudden you're part of a business that, maybe you're not driving the car, but you're a much more confident passenger. And when you're a much more competent passenger, the great news there is you're much more willing to then make investments and build out your network and build out your infrastructure, and ultimately that benefits the networks, it benefits the advertisers, it benefits the SSPs. It benefits the DSPs. And that's what really drove me to start this business and why, when I was at a company in this space, like Vistar that was innovating and driving change and was very successful, that I just felt this push, that there was an opportunity for someone with my background and experience and with Adam and now bringing on Susan Danaher and Victor Germaine and our larger team and the expertise that each of them brings to the table, we have the opportunity to really build a company that has staying power that can ultimately bring an enormous amount of value and also create some efficiencies for SSPs or create efficiencies for networks that they otherwise might have been challenged to find on their own.  Are you bootstrapped?  David Weinfeld: So we've raised a small friends and family pre-seed round of just around $400,000, but actually we'd been profitable in 2020. We officially incorporated the business at the end of April 2020. We were profitable in 2020, we're profitable today and, we're thinking about it what does raising funding against this business look like? And we look at it, not as a requirement, but as a mechanism to accelerate growth. You know the most important pillars of our business are great people and great network partners.  So the deal you did with Danaher Group, it's probably more like a joint venture sort of thing in a lot of ways? Because obviously, you couldn't buy them out in the traditional sense of a private equity deal or something.  David Weinfeld: Yeah. So I would definitely categorize it as more of an acquihire, and so really being able to bring those individuals in-house. Thanks to our growth and thanks to the revenue that we build, our equity has value. So there are definitely mechanisms within our partnership that involve that, and so that the Danaher group team that's now joined with Screenverse can participate in the success and growth, and that's really ultimately how we were able to put that together, and it was on the back of getting to know Sue for many years in this industry and really aligning on the vision. I had such admiration for the business she had built at the Danaher group and the importance of the relationship that she and Victor and their operations lead, Taylor had with touch tunes so much so that they were truly an extension of that company, and I said that's so much in line with the vision that we have for the partnerships that we form on the supply side at Screenverse, and we would love to bring your leadership, your knowledge, your experience into our business, and oh, by the way, we get an incredible network in the form of Touch Tunes, and we can just have that part of our overall growth and at a time where bars and restaurants have been challenged in light of COVID. But now that we're starting to come out and restrictions have all but been eased across the entire US, Los Angeles and California were the final metropolitan areas that had any restrictions on bars that have since been lifted and really say, “Hey, bars and restaurants are hopping right now”, and so if I'm going to double down on any piece of inventory, it's going to be in that segment. And if I'm going to double down on talent, it's going to be with people like Sue Danna, her Victor Germaine, and Taylor, and that team and their knowledge and so much of what they bring into our business is fueling growth, not just against Touch Tunes, but against all of our partners, and as we bring on additional sales directors, as we bring on additional operations, team members, it's really all geared toward how do we maximize success for the network partners that we work with and how do we ultimately build campaigns that are going to drive tangible results for those brands, such that they continue to invest, not just in us, but in digital out-of-home and digital place-based in general All right, David, that was terrific. We could have talked a lot longer, but I'm afraid we gotta wrap this up. Great to catch up with you.  David Weinfeld: Yeah, it was absolutely great to catch up with you, Dave. You're someone who I have absolutely, in the past, love working with, who I have such great respect for in this industry. Thank you for having me on the podcast and really look forward to being able to continue having these conversations and sharing the growth story of Screenverse with you and your audience.

Joe and Rich spring into the New Year with our resolutions for 2021 in the Hop Topic. In the Pursuit of Hoppiness, we start our fitness regimes in style as we try two non-alcoholic lagers, Freestar and Lucky Saint.KEY INFO – FREESTARTagline: The Best Next ThingName: FreestarBrewery: FreestarStyle: lagerAlcohol content: 0%Calories: 59 (per 330ml bottle)Carbohydrates: 14.5g (per 330ml bottle)Sugar: 4.6g (per 330ml bottle)Ingredients: water, barley malt, fibre, perle hops, citrus oils (bergamot, pomelo, lemon, lime), natural flavouring, Quillaia bark extract, IsohopCountry: UKDispense: bottle (330ml)Stockists (UK): Zeroholic* (use the code STEADY at checkout to get 10% off your Zeroholic order), Good Stuff Drinks* (use the code STDR5 at checkout to get 5% off your Good Stuff Drinks order), Light Drinks* (use this link to get 10% off your Light Drinks order), Wise Bartender* (use the code STEADY at checkout to get 5% off your Wise Bartender order), Booze Free, Dry DrinkerKEY INFO – LUCKY SAINT LAGERName: Unfiltered LagerBrewery: Lucky SaintStyle: lagerAlcohol content: 0.5%Calories: 53 (per 330ml)Carbohydrates: 11.5g (per 330ml)Sugar: 0.3g (per 330ml)Ingredients: water, hops, barley malt, yeastCountry: GermanyDispense: bottle (330ml)Selected stockists (UK): Zeroholic* (use the code STEADY at checkout to get 10% off your Zeroholic order), Amazon*, Good Stuff Drinks* (use the code STDR5 at checkout to get 5% off your Good Stuff Drinks order), Wise Bartender*, Booze FreeSelected stockists (Australia): Craft Zero

Today, we hear from David Freedman of Freestar, a Top 40 fastest-growing private company in America two years in a row and a force to help publishers monetize digital content. We hear about David's career path to Freestar, the Freestar brand, how they have navigated their way through 2020, and a few words of wisdom […] The post Publisher First – David Freedman, Co-Founder – Freestar appeared first on Finch Brands.

Meet: Peter has held management-level positions at Hearst and Freestar, before landing at Teachable, where he is the Head of Data. He also has his MBA from NYU. What you'll learn: Building your data science team - case study and lessons learned 3rd party applications - pros/cons and the debate, to build in-house or buy If you have any questions for Peter, please feel free to reach out to him via LinkedIn: https://www.linkedin.com/in/peter-jaffe-4b18a66/

Freestar launched in 2015, engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, we enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. We talked to the President and CEO Kurt Donnell. You can find out more or connect to Kurt on Linkedin at: https://www.linkedin.com/in/kurtdonnell/ When you connect tell them you listened to this podcast! We really hope you enjoyed this podcast and all of the others.  We would be super grateful if you could take 2 mins to write a quick review which will help this reach a wider audience and bring some value like hope it's done for you.     You the link below or write a review on iTunes directly. ratethispodcast.com/vineresources    

Agency owners constantly worry about the threat of in-house agencies.   David Freedman has a few tips on what agencies can do to compete, and the good news is, none of them are based on price.    David is the co-founder of Freestar, a company that helps publishing websites with monetization.    What we talked about: Programmatic, Ad spend, Digital ad spend, Finding a niche To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Can you even imagine what it takes to grow your company by 10x this year? Well, you will be blown away when I tell you the private company with the highest level of revenue in the last three years grew at 36,680 percent. The one driving force for their growth is an ownership culture. This means they have created a company where the employees feel a sense of ownership in everything they do. My guest today is David Freedman, Co-Founder of Freestar. Freestar was ranked #1 in the 2019 Inc 5000 list. We talked about the importance of the company's core values and how vital the ownership culture is to their business. Discover how you can create an ownership culture to drive growth for your company. Get the show notes for 36,680% Growth with an Ownership Culture with David Freedman at Freestar Click to Tweet: Listening to an amazing episode on Growth Think Tank featuring David Freedman with me your host @GeneHammett http://bit.ly/DavidFreedman #OwnershipCulture #CelebratingFailure #GHepisode472 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!