Podcasts about let's talk loyalty

In this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th. Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level. Bill Hanifin and Aaron Dauphinee lead The Wise Marketer Group, which positions itself as “The Global Voice of Loyalty”. The group includes their online magazine and the “Loyalty Academy” training program, which we are specifically featuring as the content source for our Tuesday episodes in 2024.  Today's episode explains what you can expect in the weeks and months ahead in the "Wiser Loyalty" Tuesday Podcast series, as we together focus on growth and excellence in our industry in 2024. Show Notes : 1)⁠  Bill Hanifin 2) ⁠Aaron Dauphinee 3) ⁠The Wise Marketer Group⁠ ⁠⁠⁠⁠⁠ 4) ⁠Loyalty Academy 5) Cumberland Farms 6) ⁠⁠ Stakeholder Loyalty Article 7) Do Hard Things

Welcome to 2024! As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode! Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success. In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked with us in 2023 and have confirmed their plans to do even more with us in 2024, so to Marigold, Comarch, Epsilon, Points by Plusgrade, Phaedon, Collinson Group, Value Dynamx, and Mastercard. I'm incredibly proud to be working with all of you and thank you for your support! I really hope you enjoy our first episode of 2024 and we look forward to sharing even more incredible loyalty content with you in the year ahead! Show Notes 1) ⁠ Let's Talk Loyalty 2) ⁠Marigold⁠ 3) ⁠Comarch⁠ 4)  ⁠Epsilon 5) ⁠Points by Plusgrade⁠ 6) Phaedon 7) Collinson Group 8) Value Dynamx 9) Mastercard 10) Paula Thomas 11) Pooja Venugopal 12) McDonald's Interview

Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today's Let's Talk Loyalty show.  This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.  Dean's leadership is driving a quest to ‘improve people's lives through wellness'; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai). Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025. Hosted by Amanda Cromhout   Show Notes :-  1) ⁠Dean Kowarski 2) ⁠Virgin Active 3) ⁠ Virgin Active Rewards

Today, “Let's Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co.  Listen in to hear Tom summarise Mark's key insights on global airline loyalty programmes. Tom's highlights include airline programs role, positioning, and potential for greater profits.  It's a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming. Hosted by⁠ Tom Peace  Show Notes: 1) ⁠Mark Ross Smith 2) ⁠⁠⁠Loyalty Status Co⁠⁠ 3) ⁠#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits

Welcome to this episode of Let's Talk Loyalty where we are announcing and officially launching “Loyalty TV”. Loyalty TV is a completely new format and our first major change since we launched this podcast dedicated to loyalty marketing professionals in 2019. We are bringing a selection of our best interviews to a professional TV studio here in Dubai, so you can watch them on this incredible new channel. Please do enjoy our new shows on our website which is very simply available on www.Loyalty.tv. Show Notes: 1) Loyalty TV 2) #411: McDonald's Rewards - Global Loyalty Insights - Audio 3) Watch the full video interview on ⁠Loyalty TV⁠

Today's episode celebrates our 4th birthday in Let's Talk Loyalty, in partnership with our friends in The Wise Marketer Group, where we are together announcing an incredible competition. My guest is Aaron Dauphinee, Chief Marketing and Business Development Officer with the Group, which includes The Wise Marketer.com website and The Loyalty Academy.   The Loyalty Academy was established in 2015 and offers global loyalty education. Since then, it has gone on to certify 739 loyalty marketing professionals in 46 countries.   In celebration of our fourth birthday and our partnership, The Loyalty Academy is offering FOUR lucky listeners a scholarship to their CLMP program online and become a certified loyalty marketing professional.   Each scholarship is worth up to $2,000. Listen to hear all the details and then enter on www.LetsTalkLoyalty.com/competition.   I really hope you enjoy my conversation with Aaron Dauphinee from The Wise Marketer Group. Show Notes: 1) Aaron Dauphinee⁠, Chief Marketing, and Business Development Officer 2) The Wise Marketer Group 3) The Wise Marketer.com 4) Loyalty Academy 5) UK's First Loyalty Academy CLMP™ Certification Workshop 6) 2023 Certification Workshop – Toronto, Canada 7) Join the competition now! www.LetsTalkLoyalty.com/competition

This show is extraordinary as we hear Paula's voice but as the Let's Talk Loyalty guest rather than show host.  Paula shares the evolution of the Let's Talk Loyalty show which is already in the top 3% of global podcasts and three times higher listenership per show than average B2B podcasts.  We learn of Paula's original intent for starting Let's Talk Loyalty almost 4 years ago and her future vision and plans to expand into Loyalty TV later this year. Moreover, we learn about the power of content marketing for not only brand management but for loyalty programmes to embrace emotional loyalty. Hosted by Amanda Cromhout.   Show Notes: 1) Paula Thomas 2) Let's Talk Loyalty

Let's Talk Loyalty today features Mastercard, who as well as being one of the world's leading payment providers, are also in fact, one of the world's largest loyalty services providers. With so much global loyalty expertise, we were thrilled with the opportunity to meet Stephanie Meltzer-Paul, Mastercard's Executive Vice President of Global Loyalty, who joins us today to share Mastercard's latest announcement and partnership with Expedia called “Travel With Rewards”. Stephanie also shares her insights on some of the emerging trends in loyalty in 2023, garnered across the incredible roles she has held in her career to date, leading loyalty and driving performance for various multi-billion-dollar digital channels for some of the US market's biggest hospitality and restaurant brands. Listen to learn from this inspiring conversation with Stephanie Meltzer-Paul, Executive Vice President of Global Loyalty with Mastercard. Show Notes: 1) Mastercard 2) Stephanie Meltzer-Paul 3) Expedia 4) Travel With Rewards 5) Expedia Group and Mastercard turn everyday spending into extraordinary experiences

This episode of Let's Talk Loyalty shares some early insights from one of the keynote speakers at this year's Loyalty & Awards conference in Rio de Janeiro. CarTrawler is one of Ireland's great technology success stories, and as a B2B technology brand that partners with many of the world's leading airline loyalty programs to deliver their car rental proposition, we were delighted with the opportunity to chat with their Head of Loyalty - Heather Nolan. Listen to this episode to learn Heather's fascinating perspective on the principles of partnerships and driving loyalty in the travel industry, particularly for younger demographics who might not yet travel frequently enough to qualify for top-tier status and bonuses, yet who are incredibly important for the future growth and profitability of any airline. Show Notes: 1) CarTrawler 2) Heather Nolan 3) Loyalty & Awards - Rio de Janeiro

Today's episode features Rory Sutherland, the best-selling author of Alchemy, The Surprising Power of Ideas That Don't Make Sense and the Vice Chairman of Ogilvy Group in the UK. Rory provides a fresh perspective on customer behavior, loyalty and brands – among other things – and it comes at a perfect time, ahead of the Loyalty Summit CXM conference in Zurich and a time when loyalty is in desperate need of innovation. Rory is fascinating to listen to, inspiring in his ability to think differently and today shares his refreshing joie de vivre with listeners of Let's Talk Loyalty! Hosted by Phil Rubin. Show Notes : 1) Rory Sutherland 2) The Wiki Man from The Spectator 3) Rory Sutherland on Twitter 4) Ogilvy Consulting 5) Loyalty Summit CXM

This episode features an industry legend - Brian Kelly, who is well-known to millions of people as the “Points Guy” – the original travel influencer. Brian dramatically changed our industry when he took his lifelong passion of creating an extraordinary lifestyle for himself using his loyalty points, and created an entire empire around helping other people to do the same. Brian joins us on "Let's Talk Loyalty" as an industry voice who is truly passionate about helping consumers “learn, earn, and burn” their loyalty points – particularly in the US and UK markets where the Points Guy businesses operate. Listen to learn Brian's insights on the importance of CONTENT as a lever that I believe many loyalty program owners haven't yet used as a brilliant way to differentiate themselves from competitors and engage their members. Hosted by Paula Thomas Show Notes: 1) Brian Kelly 2) The Points Guy

In this episode, Tom Peace highlights the key success factors that make eBucks such an amazing program. Back in January 2022, Let's Talk Loyalty spoke with Johan Moolman, CEO of eBucks, about what makes his programme the one that South African people said they couldn't live without. eBucks is a rewards program for FNB bank customers, providing rewards to card users for simply spending with their bank cards. The highly successful program has been running for 21 years and is multi-award-winning year after year. Hosted by Tom Peace Show Notes : 1) Johan Moolman 2) eBucks 3) #175:eBucks South Africa Wins Best Loyalty Programme of the Year 2021 AGAIN!

Our goal at One Stone Creative and the Business Podcast Blueprint Show is to help companies harness the power of podcasting. In this episode, I sit down with the amazing Paula Thomas, host of Let's Talk Loyalty. We chat about sponsorship and partnerships and the importance of beginning with the end in mind. Paula Thomas is the mastermind behind Let's Talk Loyalty, a top 5% podcast globally according to Listen Notes. Paula has built a thriving podcast empire from the ground up. Her creative approach to podcasting and clever marketing moves, as well as her expertise in sponsorship and partnerships has made her a go-to expert in the field. Tune in to hear Paula and me chat about: Her background in digital marketing and her passion for loyalty marketing inspired Paula to start a podcast. Consistency was key to building the success of Let's Talk Loyalty. Paula's focus on interviewing compelling brands attracted her target audience. “What I learned by doing is probably one of the most important early things, was [that] I really wanted to interview brands that were compelling to my audience,” she tells me. Paula went all-in on building the podcast as a business. This was crucial to her success. The sponsorship model she adopted is simple and effective: 30-second host-read ads, with one sponsor per show; 3 shows a week, 156 read-out slots to sell; She also offers executive interviews, 2-3 per sponsor per year. These interviews focus on thought leadership and are clearly labeled as sponsored content; Content is appealing to both sponsors and audience. Limit advertising to 1 minute per show to avoid content overload and appeal to both sponsors and audience, Paula advises. Partnering with loyalty industry associations helped Paula promote her show. Paula has a full-time team for production and publishing, including a client success manager to manage sponsors. Paula considers her podcast as a product and is proud of its commercial success. KEY QUOTE: “Our whole distribution strategy for the show is to be the default audio content creator for every loyalty industry association in the world.” - Paula Thomas RESOURCES One Stone Creative | LinkedIn | Twitter | Facebook | Instagram | Website Paula Thomas | LinkedIn | Let's Talk Loyalty

Phil Rubin is a global leader in customer marketing and loyalty strategy, and a loyalty industry entrepreneur who has created, grown, and led loyalty businesses in the USA for over thirty years. Phil's clients have included global icons such as Adidas, American Express, Citigroup, Disney, Estée Lauder, Mandarin Oriental, and Nike, and in this episode, we announce his role with "Let's Talk Loyalty", to guest host episodes with some leading loyalty personalities and brands in the coming months. As a recognized thought leader and sought-after keynote speaker, Phil is now the founder of Grey Space Matters, a growth and innovation firm working with technology companies, investors, and enterprise clients worldwide. Show Notes: 1) Phil Rubin 2) Grey Space Matters

This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving customer loyalty. Maria Gedeon is a retail, destinations, and entertainment executive, with 20 years of experience building global brands here in the Middle East and North Africa. Maria is also a Board Member of the Marketing Society, and she has worked on a number of high-profile loyalty programs here in the UAE. Listen to hear Maria's passion for brands and sustainability, as well as her belief in the importance of “Customer Performance Indicators” - a fascinating change of focus and an idea that is relevant for loyalty marketers worldwide. Show Notes: 1) Maria Gedeon 2) Gedeon Mohr & Partners 3) Article: The Most Important Metrics You're Not Tracking (Yet)

Today we announce a new guest host for our short summary shows every Tuesday. Tom Peace, Managing Director of The Loyalty People, is our new guest host for our short show format each Tuesday. Tom will be recording a weekly short show, sharing his insights from previous episodes of "Let's Talk Loyalty" to highlight his key loyalty learnings you might have missed. Show Notes: 1) Tom Peace 2) The Loyalty People 3) Feedback Link

Today's episode of Let's Talk Loyalty is unique as we are today interviewing a loyal customer – rather than a loyalty professional. Perhaps one of the world's most loyal customers to an airline ever! Lays Laraya is SO passionate about Emirates Airlines and their Skywards loyalty program that she has created an entire brand dedicated to them – calling herself "The Skywards Freak". Today on Let's Talk Loyalty, Lays shares why and how she fell so in love with Emirates and their Skywards program, and together we explore ways that all brands can drive emotional loyalty, no matter what sector you're operating in. Show Notes: 1) Lays Laraya 2) The Skywards Freak 3) LOVE OR LOYALTY? The Freaky Things I've done for Emirates - Youtube 4) First Emirates flight to Brazil during COVID-19 - Youtube 5) LTL Episode 321: Video Interview 6) Feedback Link

Scene+ is Canada's leading lifestyle rewards program, with more than 11 million members, enabling members to earn and redeem points for movies, banking, and grocery shopping. Originally launched in 2007, the Scene+ proposition is now used by 63% of Canadian households, so Let's Talk Loyalty was delighted to meet Matthew Seagrim who has led the program since 2015, to hear his take on Scene's transformation over the last 8 years. In our conversation, Matthew shares how and why Scene+ has grown to be so loved by its members, and how they plan to continually evolve and expand both geographically and across new lifestyle sectors. Listen to hear the laser focus from all three of the program owners on truly delighting their members. Show Notes: 1) Scene+ 2) Matthew Seagrim, Senior Vice President at Scene+ 3) Earn Rewards Every Day with the Expanded Scene+ Rewards Program 4) Sobeys bets big on growing Scene+ 5) Scotiabank is set on making a Scene+ 6) Feedback Link

Paula Thomas, Founder of Let's Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it's Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they're finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren't expected to replace loyalty programs anytime soon, loyalty program owners need to start preparing for a future where people control and own their data. Today, Paula discusses Web3's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paula Thomas, Founder of Let's Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it's Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they're finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren't expected to replace loyalty programs anytime soon, loyalty program owners need to start preparing for a future where people control and own their data. Today, Paula discusses Web3's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paula Thomas, Founder of Let's Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today's post-pandemic world, many brands are realizing that there aren't as many customers out there, so they can't afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paula Thomas, Founder of Let's Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today's post-pandemic world, many brands are realizing that there aren't as many customers out there, so they can't afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Importance of Emotional Loyalty - Paula Thomas, Founder & CEO of "Let's Talk Loyalty" [Loyalty]How did you get into loyalty?What does loyalty mean to you? There is a much bigger appetite to have a loyalty.When it comes to loyalty, where do companies get it wrong?What are your thoughts on discounts or coupons? [Bribe]What are the types of Loyalty?Transactional to emotional loyalty [Examples]Why does Emotional Loyalty Matter?What is the value of Emotional Customers?How can Companies Build Emotional Loyalty?Where does storytelling come into customer loyalty?ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

There are fundamental differences between monetary and non-monetary rewards that loyalty industry professionals really need to understand. And that's exactly what this episode of Let's Talk Loyalty explains. Professor Yuping Liu-Thompkins joins us today to explain the key differences between these two types of rewards, and when you might use one form of reward versus the other in your loyalty program. Yuping is the Founder and Director of the Loyalty Science Lab, and she is extremely passionate about identifying and researching key topics around customer loyalty to help support and guide our industry in creating compelling and effective programs. I really hope you enjoy today's conversation with Dr Yuping Liu-Thompkins, discussing the key differences between monetary and non-monetary rewards. Show Notes: 1) Professor Yuping Liu-Thompkins 2) Loyalty Science Lab - LinkedIn page 3) Loyalty Science Lab Medium website 4) LTL Episode #122: Loyalty Science Lab Insight

With over twenty-five years blue-chip marketing experience, Paula Thomas is now an award-winning podcaster, hosting weekly interviews for her show “Let's Talk Loyalty”, the world's first podcast for loyalty marketing professionals. As an expert loyalty practitioner, her clients have included Telefonica O2 Priority, Electric Ireland and Allied Irish Bank as well as Avios – the global points currency for some of the world's top airlines. She is a former judge for the “Loyalty Magazine Awards”, a founding member of the Customer Strategy Network of loyalty practioners, and she is the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland's top University and is a “Certified Loyalty Marketing Professional”. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Paula Thomas: Website: www.LetsTalkLoyalty.com  LinkedIn: https://www.linkedin.com/in/paulat/ 

*Flying Blue* is the frequent flyer programme for Air France and KLM, with over 18 million members around the world, and it's positioned as a lifestyle programme that drives real commercial value for its partners. In today's short episode of "Let's Talk Loyalty", I summarize some of the commercial benefits that partners of this program enjoy, as well as some of the latest innovative ideas that it offers its members. Listen to learn what most impressed me in this interview, based on a clear understanding that only when members benefit does any loyalty programme achieve its goals. Show Notes: 1) Gerben Sikkema - Director of Partnerships at Air France-KLM 2) Air France - KLM Website 3) Flying Blue 4) Let's Talk Loyalty Episode: #147: Flying Blue from Air France KLM Group - Loyalty & Partnerships Insights

Today's episode of Let's Talk Loyalty features an innovative loyalty program called airasia rewards. AirAsia is a low-cost carrier, headquartered in Malaysia that created a compelling loyalty program and loyalty proposition for its guests and members, and then decided to expand it to multiple countries and across all aspects of everyday spend. Listen to learn about this comprehensive award-winning lifestyle loyalty program with Wai Fong Ong, Chief Loyalty Officer for the airasia Super App! Show Notes: 1.) Wai Fong Ong 2.) Air Asia Rewards Super App

Dr. Shorful Islam is an experienced leader in data analytics and shares with the listeners of Let's Talk Loyalty how at the end of every data point is a human. We are dealing with humans in data science so we need humans behind the strategy, not just pure automation. His background in psychology is artistically applied to his work and Shorful shares how insight can stretch even the most profitable customer's spend and how to activate the inactive customers in your database. Whether you are a data nerd or a creative marketer, Shorful shares learnings which are valuable for everyone in the world of loyalty. Show Notes: 1.) Dr. Shorful Islam 2.) Be Data Solutions 3.) Dr. Shorful - YouTube Channel 4.) Shorful Islam - Twitter

Today our friends in Truth in South Africa launch their 2022 loyalty white paper, so it's appropriate that we in "Let's Talk Loyalty" are looking back to what we learned last year in 2021! Listen to hear our insights from Amanda Cromhout, who shared some fascinating insights on some seismic changes in consumer behaviour that emerged as a result of the global pandemic. In this summary of the 2021 Truth/Brandmapp research, Paula shares some of the incredible growth in the South African loyalty market, which will inspire loyalty professionals around the world. Enjoy this short explanation of how the loyalty industry evolved in South Africa in 2021, and make sure to look out for the 2022 white paper as it now launches also. Show Notes: 1) Amanda Cromhout 2) Truth South Africa 3) Let's Talk Loyalty Episode: 145 South African Consumer Loyalty Insights 2021

Loyalty programs share some incredible similarities but also some noticeable differences in western markets, compared with Asian countries like Malaysia, Thailand, and The Philippines. Today, Let's Talk Loyalty meets Jaroslaw (Jarek) Wludyka, who is currently Comarch's Managing Director for Australia and New Zealand, who shares his fascinating career creating huge loyalty programs for enterprise clients in South East Asia. Jarek explains some of the fascinating comparisons and contrasts, showcasing what works for loyalty programs in different cultures and for different industries such as utility brands, airlines and coalition programs. Please enjoy Jarek's insights and perspective on how loyalty programs are helping brands to connect with their members in such different ways across these fascinating countries, courtesy of Comarch. Show Notes: 1) Comarch 2) Jaroslaw (Jarek) Wludyka

Creating measurable results and driving customer loyalty in the home energy market can be incredibly challenging. But Genesis Energy, the largest electricity and natural gas retailer in New Zealand, is achieving exactly that, and has the results to prove it! Genesis' loyalty program is called “Power Shout”, and it's proving to be a highly effective tool in driving customer loyalty, reducing churn and even serving as a compelling reason that NEW customers mention when choosing Genesis for their energy needs. In this episode of "Let's Talk Loyalty", we are chatting with Andrew Francis who leads the team that manages the residential customer portfolio for this innovative energy company, and he shares how powerful their "Power Shout" is, delivering exceptional results that are delighting consumers and investors alike. There has probably never been a more important time for energy companies to connect with their customers, so please enjoy listening and learning all about the “Power Shout” program from Genesis New Zealand. Show Notes : 1) Genesis 2) Andrew Francis 3) Power Shout

Capillary Technologies describes itself as “Asia's leading SaaS product company” and is the proud technology partner for global clients like Dominos, Shell, and Tata Group, as well as other leading loyalty programs in North America and around the world. The firm is also a new partner for “Let's Talk Loyalty”, so we were delighted to meet two of their top executives for a masterclass in loyalty marketing, with a truly global perspective. This episode features Aneesh Reddy and Jim Sturm, and shares the latest loyalty strategies, global industry trends, and best-in-class brand examples of successful loyalty programs at scale. Show notes: 1) Capillary Technologies 2) Aneesh Reddy 3) Jim Sturm

Livelo is the leading loyalty and coalition marketing services provider in Brazil, and this short show summarises its secrets to success. Livelo is now one of the fastest growing and more profitable companies in the country, so listen to hear Daniel Pagano share how the power of a structured and strategic approach can be used delight customers and merchants alike. Show Notes: 1) Daniel Pagano 2) Livelo 3) Let's Talk Loyalty with Livelo - Episode 133

Today's episode showcases a healthtech idea that is taking the world by storm! It sounds too good to be true, but Sweatcoin's business model is based on rewarding its users simply for walking. The app leverages the power of instant gratification to create consistent behavior change at truly extraordinary scale, and driving longer term health benefits. Jessica Butcher joins "Let's Talk Loyalty" to share the secrets of the success of the Sweatcoin app, and what they are calling the Sweat Economy, which is the world's first crypto-currency minted by movement! Listen to hear how this idea uses the principles of commercial loyalty programs to drive behaviour that promises to make us all both healthier and wealthier. Show Notes: 1.) Jessica Butcher, Acting Chief Marketing Officer, Sweat Economy 2.) Sweat Economy

Today's episode of "Let's Talk Loyalty" features an award-winning Australian loyalty programme, called Childcare Saver. This year-old programme leverages the power of partnerships, community, and operational excellence to deliver a simple yet compelling proposition, focused on helping parents reduce the cost of their childcare. Paula Thomas hosts todays show, and she is joined by Gary Carroll, the CEO and Managing Director of G8 Education Ltd which owns this programme, as well as Kristie Atkins, Managing Partner at Wink who operate it. Together, they share the story of how Childcare Saver came about, the difference it is making for Australian families, and their vision and goals for the future. Show Notes: 1.) G8 Education features on shortlist for ninth annual Loyalty & Engagement Awards 2022 2.) Childcare Saver: Shop. Earn. Learn 3.) Childcare Saver 4.) Gary Carroll, CEO and Managing Director of G8 Education Ltd 5.) G8 Education Ltd 6.) Kristie Atkins, Managing Partner at Wink 7.) Wink

With over twenty-five years blue-chip marketing experience, Paula Thomas is now an award-winning podcaster, hosting weekly interviews for her show “Let's Talk Loyalty”, the world's first podcast for loyalty marketing professionals. As an expert loyalty practitioner, her clients have included Telefonica O2 Priority, Electric Ireland and Allied Irish Bank as well as Avios – the global points currency for some of the world's top airlines. She is a former judge for the “Loyalty Magazine Awards”, a founding member of the Customer Strategy Network of loyalty practioners, and she is the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland's top University and is a “Certified Loyalty Marketing Professional”. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Paula Thomas: Website: www.LetsTalkLoyalty.com LinkedIn: https://www.linkedin.com/in/paulat/

Today's episode of Let's Talk Loyalty features another huge US retail success story! “Floor and Decor” is one of the country's leading flooring retailers and it has also been recognized as one of Fortune's 100 fastest-growing companies. We are joined by Matt Goldberg, who shares with us the insights behind the Pro Premier Rewards program – a loyalty strategy that has been designed to deliver powerful benefits to their community of flooring professionals nationwide, with a vision of continually growing their share of wallet with this key segment. Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements. Show Notes: 1) Floor and Decor 2) Pro Premier Rewards 3) Matt Goldberg

Today's episode of Let's Talk Loyalty features an exciting announcement about how we're growing the show, now that we're three years old and all grown up! Let's Talk Loyalty was launched in August 2019 and has gone from strength to strength, sharing compelling content three times a week. This show explains the new way we will be bringing you even more exceptional content. Joining today's episode to announce this new partnership is Amanda Cromhout, Founder and CEO of Truth, an international loyalty consultancy firm, based in Capetown, South Africa. Show Notes: 1) Amanda Cromhout 2) Truth

Today is a short summary show of our interview with Bart Demczuk, Managing Director at Comarch Middle East, who joined "Let's Talk Loyalty" in 2021 to share his perspective on our industry and what key issues were top of mind with his loyalty marketing technology clients in the Middle East region. Bart shared his insights and expertise on how to best manage the data that we collect on our customers, given the importance of balancing privacy and personalization in a way that customers truly value. We also discussed the importance of building direct relationships with your customers, as well as Bart's advice on what KPIs are most important for loyalty program managers to measure and manage. Show Notes: 1) Bart Demczuk 2) Comarch Loyalty Marketing Platform 3) #112: Loyalty Challenges and Trends with Comarch's Bart Demczuk

Today, "Let's Talk Loyalty" meets airline industry thought-leader Mark Ross-Smith, who shares his insights on global airline loyalty programmes – their role, positioning, and potential for greater profits with seemingly plenty more room for growth! It's a fascinating discussion about innovative ideas to drive customer loyalty, learning from both the gaming industry as well as strategies that have been adopted by some leading airlines with great success. We hear some fascinating recent valuations of airline loyalty programs compared to the values and margins earned by the airlines who own them. Mark then shares some challenging ideas about the commercial positioning of each business in the post-pandemic world of aviation, and whether loyalty leaders should have a seat in the boardroom and why. Show Notes: 1) Mark Ross-Smith 2) StatusMatch.com 3) traveldatadaily.com 4) Digital Driving Growth in KFC China 5) Measuring Loyalty – Tracking passengers who fly with competing airlines

This episode celebrates the 250th episodes of Let's Talk Loyalty! The Star Alliance is an extra-ordinary example of how global partnerships can be created to ensure a compelling, consistent and seamless experience for airline customers and earn their loyalty. Listen to learn the highlights of my interview with the Star Alliance Group Director of Loyalty, Renato Ramos who shares some superb alliance loyalty insights, including some ideas on how airline loyalty programs might evolve in the post-pandemic world. Show Notes: 1) Renato Ramos 2) Star Alliance

In today's hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow and succeed. Etisalat, headquartered in the UAE is the most valuable brand across all consumer categories in the Middle East and Africa, with a market valuation of over $41b. The Group recently rebranded to e& as part of its strategy for constant evolution and innovation, which includes a long and impressive history of developing propositions focused on driving customer loyalty. In today's podcast, Let's Talk Loyalty is joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who's responsible for leading their Smiles Program, and he shares their learnings as they evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty. Show Notes: 1) Antonio Ricciardi SVP Consumer Intelligence & Engagement at e& 2) Etisalat by e& 3) e& 4) Smiles Program

This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as a messaging platform, to the power of a voice marketing strategy and my all-time favourite - payment-led loyalty. This short show summarises superb insights from Lisa Brightwell, the founder of one of the UAE's top loyalty agencies, who shares how these powerful tools can be used to differentiate your brand in this era of dramatic changes in consumer behaviour. Listen to hear the power and potential of these tools that you can use to connect with your customers. Show Notes: 1) Let's Talk Loyalty with Lisa Brightwell - Episode 98 2) Lisa Brightwell

Paula Thomas, Host of “Let's Talk Loyalty With over twenty-five years blue-chip marketing experience, Paula is now an award-winning podcaster, hosting weekly interviews for her show “Let's Talk Loyalty”, the world's first podcast for loyalty marketing professionals. As an expert loyalty practitioner, her clients have included Telefonica O2 Priority, Electric Ireland and Allied Irish Bank as well as Avios – the global points currency for some of the world's top airlines. She is a former judge for the “Loyalty Magazine Awards”, a founding member of the Customer Strategy Network of loyalty practitioners, and she is the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland's top University and is a “Certified Loyalty Marketing Professional.” Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Paula Thomas: Website: www.LetsTalkLoyalty.com LinkedIn: https://www.linkedin.com/in/paulat/

In January 2020, Google announced that it would no longer support third-party cookies for users of the Chrome browser. What sounded like a massive challenge for marketers who've relied on them for many years, may in fact result in incredible growth and opportunity for loyalty marketers. In today's short summary episode of Let's Talk Loyalty, we review our conversation on this huge topic with Elliott Clayton, Senior Vice President of Media for Epsilon in the UK. Elliott explained why it is such an exciting time to work in loyalty marketing, and how loyalty marketers can help their brands embrace the cookie-less future. Show Notes: Epsilon Elliott Clayton #92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon

Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth. In this episode of Let's Talk Loyalty, Erin Levzow joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy. Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers. Show Notes: Del Taco Del Yeah! Rewards Erin Levzow Time Stamps: 03:00 - Erin's favorite Loyalty Program 10:15 - Del Taco's Context 11:22 - Del Taco's Loyalty Program Concept 17:30 - Membership figures for Del Taco's programs 18:34 - Pareto Principle perspectives 22:40 - Erin's knowledge gained while working in Las Vegas 31:03 - Replatforming Del Taco's program 34:53 - Del Yeah Rewards' future priorities 40:15 - Del Yeah Rewards Perspective on Metaverse

As one of the most exciting loyalty markets in the world, South Africa boasts plenty of compelling concepts and innovative ideas - and this summary show discusses one of the most exciting to date! Ros Netto, Customer, CRM & Loyalty Specialist and Head of Customer Care for Real Foods Group in South Africa, shares her insights from the launch of South Africa's first restaurant and fast-casual dining subscription program for their market-leading chain called Kauai. Listen to learn some of the challenges and solutions they learned in this short summary episode of Let's Talk Loyalty. Show Notes: Ros Netto Real Foods Group Kauai #90: Subscription Innovation Driving Restaurant Loyalty in South Africa

Sheetz Inc. is one of North America's fastest-growing convenience store chains, already operating over 600 locations. In this episode of Let's Talk Loyalty, we were delighted to share the impressive role that loyalty initiatives play in Sheetz business strategy, in a conversation with Director of Brand Marketing, Nicole Auman . Nicole discusses some of the company's recent major insights and achievements, including a new subscription service, her insights on the compelling role that their app is playing as a direct digital connection to their customers and of course, their store teams who serve as ambassadors of the program with customers. This episode is packed with insights on how Sheetz is driving its business forward by leveraging technology and data to delight its members. Show Notes: Sheetz Nicole Auman

Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways! In today's episode, Let's Talk Loyalty is joined once again by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry's leading reward programs. Their recent campaigns include a proposition to support the airlines sustainability goals, and a "world-first" idea that celebrated the reopening of Australia's borders post-pandemic. Listen to enjoy another episode jam-packed full of thoughtfulness and innovation. Show Notes: Etihad Guest Kim Hardaker Etihad Guest Miles Miles On the Go Conscious Choices

With over twenty-five years of blue-chip marketing experience, Paula Thomas is now an award-winning podcaster, hosting weekly interviews for her show “Let's Talk Loyalty”, the world's first podcast for loyalty marketing professionals. As an expert loyalty practitioner, her clients have included Telefonica O2 Priority, Electric Ireland, and Allied Irish Bank as well as Avios – the global points currency for some of the world's top airlines. She is a former judge for the “Loyalty Magazine Awards”, a founding member of the Customer Strategy Network of loyalty practitioners, and she is the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland's top University and is a “Certified Loyalty Marketing Professional”. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Paula Thomas: Website: www.LetsTalkLoyalty.com LinkedIn: https://www.linkedin.com/in/paulat/