Podcasts about marketplace analytics

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome back Mike Black, former CMO and current Chief Growth Officer at Profitero.  We'll be diving into key insights from Profitero's latest reports, exploring the ROI of improving search placement and the vital role that ratings and reviews play in driving success.  Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Mike discuss: Introduction and Welcome: Mike Black's background Profitero's Report Series Background on Profitero and its role in E-Commerce analytics. The digital shelf concept and its components. The need for factual ROI data to support digital investment. Impact of Search Placement on ROI Importance of moving from page two to page one in search results. Stats on sales increase with better organic placement. The difference in ROI between organic and paid search placements. Consumer Research and Behavior Shoppers researching product reviews online even while in-store. Importance of reviews in omni-channel influence. The challenge of internal silos in brand side teams handling reviews. Review Importance and Strategy Sales impact of moving reviews from below four stars to four stars. Review velocity significance in achieving high organic search ranking. The connection between review quality and sales. Future of Profitero Reports Upcoming updates and new benchmarks in content reports. Profitero's focus on deeper content analytics and recommendations. Invitation to provide ideas or questions for future research.

How can companies make educated decisions on how and where to operate their business? Information data can steer them in the right direction. Listen up to learn: How accurate data can be ensured after collection What data is collected from users Which businesses can benefit from data collection CEO of Premise, Maury Blackman, shares his expertise in collecting data and using it to guide business decisions worldwide. Collecting data from users and contributors around the world can be the first step in helping businesses operate more intelligently. By ensuring this data is accurate, directives can be established to guide smart decision-making. Organizing data collectors allows data sets to be comprehensive and diverse. Since different people perceive the world around them in different ways, the most accurate sets of data can be gleaned from their experience. To learn more, visit https://www.premise.com. Take advantage of a 5% discount on Ekster accessories by using the code FINDINGGENIUS. Enhance your style and functionality with premium accessories. Visit bit.ly/3uiVX9R to explore latest collection. Episode also available on Apple Podcasts: http://apple.co/30PvU9C

How can companies make educated decisions on how and where to operate their business? Information data can steer them in the right direction. Listen up to learn: How accurate data can be ensured after collection What data is collected from users Which businesses can benefit from data collection CEO of Premise, Maury Blackman, shares his expertise in collecting data and using it to guide business decisions worldwide. Collecting data from users and contributors around the world can be the first step in helping businesses operate more intelligently. By ensuring this data is accurate, directives can be established to guide smart decision-making. Organizing data collectors allows data sets to be comprehensive and diverse. Since different people perceive the world around them in different ways, the most accurate sets of data can be gleaned from their experience. To learn more, visit https://www.premise.com.

Franz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics.  Here’s a glimpse of what you’ll learn:  [0:22] Jeremy welcomes his guest, Franz Jordan.  [2:20] How does Sellics come up with the right keywords for users? What other features do they offer?  [4:30] Common mistakes ecommerce sellers make.  [6:20] Make sure to review the performance of your ads!  [8:00] Tends that Franz sees in the ecommerce industry.  [10:00] A proud moment from the journey.  In this episode… Did you know that one of the biggest trends in the ecommerce industry is advertising on Amazon? It’s true! From Prime Day to Black Friday and everything in between - more and more businesses are seizing the opportunity to advertise on one of the worlds largest platforms. On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader, Franz Jordan. In his conversation with Jeremy, Franz opens up about keywords, how to make the most out of advertising on Amazon, common mistakes that ecommerce leaders make, and much more! Have pen and paper ready - you’ll need them for this fascinating episode featuring Franz! When was the last time you were able to get your product or service in front of millions of people ready to buy something? The truth is - most ecommerce sellers are terrible at marketing and advertising their business. Franz Jordan encourages ecommerce sellers to make the most of their efforts by advertising on Amazon. It may sound complicated and above your skill level, but that is where businesses like Sellics steps in! You can learn more about Sellics and the awesome team that Franz has developed by visiting the link to their website located in the resources section.  Do you ever find yourself wondering if you are making mistakes that could be easily avoided? Business leaders who are ready to go the distance take the time to examine and seek out input on what they are doing wrong in their business. Looking for fault and blindspot is never easy - but the best way to improve is to quickly root out the weak spots or at least shore them up. In his conversation with Jeremy, Franz Jordan discusses several common mistakes that ecommerce sellers make every day. If you are in the ecommerce industry and you are ready to up your game - make sure to check out this helpful episode!  Resources Mentioned on this episode www.sellics.com Intro Music by Kidd Russell Sponsor for this episode Rise25’s mission is to connect you with your best referral partners and customers. We do this in 3 ways… Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes - See video  Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com. If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Franz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics.  Here’s a glimpse of what you’ll learn: [1:10] Jeremy introduces his guest, Franz Jordan. [2:20] Why did Franz start Sellics? [6:15] Franz explains why he pivoted from his first business. [11:20] What was the first version of Sellics like? [13:00] Landing the first big client and setting a price point. [20:30] What is working to improve rankings on Amazon? What is a super URL? [25:30] How sellers and use autocomplete to identify keywords and other tips. [27:30] Franz talks about Sellics’ review management tool. [29:45] Addressing client’s pain points and creating new solutions. [32:00] How are sellers using Sellics’ profit dashboard? [35:30] Franz talks about Sellics’ inventory control tool. [38:30] Biggest mistakes that sellers make with using Pay Per Click campaigns. [42:40] Tips for optimizing a PPC campaign strategy. [49:00] Franz talks about using negative keywords. [51:50] The three options to consider when your ecommerce product isn’t selling. [54:50] What is Sonar? Why is available for free? [58:15] Pushback Franz and his team have received to using Sellics. In this episode… What does it take to build a business that helps ecommerce sellers make the most of their brand and compete in some of the toughest marketplaces? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Franz Jordan. In his conversation with Jeremy, Franz opens up about his journey of starting several businesses, why he loves helping fellow entrepreneurs, challenges he faced along the way, what it was like landing that first big client, why they give away one of their tools for free, and so much more! You don’t want to miss a minute of this engaging episode featuring Franz! Have you ever taken a risk only to fall flat on your face? Sure you have, it’s part of the human experience! What do you do when that failure is tied up in your business? How do you recover? How do you learn from that experience and move forward? On this episode of Inspired Insider, you’ll hear from Franz Jordan as he explains how he pivoted from his first business and ended up launching Sellics. While it was a frustrating and heartbreaking experience, Franz explains that he learned valuable lessons from the failure of his first business that has led to exponential growth with Sellics. To hear the full story from Franz’ perspective, make sure to listen to this powerful episode! When was the last time that your organization pushed the envelope? How can your business stay relevant and stand out from all of your competition? On this episode of Inspired Insider, you’ll hear from Franz Jordan as he explains how Sellics keeps up with market demand by introducing innovative solutions. Staying relevant in the ecommerce industry can be expensive but Franz and his team are passionate about developing solutions that matter to the pain points faced by their clients. Hear all about the amazing tools and platforms that Sellics offers to ecommerce businesses and more by listening to this informative episode! How did you know that your company was headed for stable ground? Did that moment come when you were able to hire those first key team members? Or did that moment come when you landed that one client that made you realize that you were making an impact on your niche market? For Franz Jordan and his team at Sellics, that moment came when they landed their first large-scale client. While they waited on pins and needles for the client to get back to them about their bid, Franz wasn’t sure what would happen and what the outcome would mean for their business. When the response finally came, they were all elated! Get the inside view of how this all unfolded from Franz’ perspective by listening to this episode of Inspired Insider! Why would a business give away tools for free? How is this a sustainable business model? What does this practice communicate to a business's customer base? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Franz Jordan. Franz believes that serving his customer base with great value tools like Sonar will show them that Sellics is about more than making a profit. At the end of the day, Franz and his team genuinely want to help sellers get their products out to the marketplace with the best tools available. To hear more about Franz’ innovative approach, make sure to check out this engaging episode, you don’t want to miss it! Resources Mentioned on this episode www.sellics.com http://sonar-tool.com/us/ Groupon www.podio.com www.asana.com Intro Music by Kidd Russell Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Franz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics.  Here’s a glimpse of what you’ll learn: [1:10] Jeremy introduces his guest, Franz Jordan. [3:00] Franz talks about using negative keywords. [5:50] The three options to consider when your ecommerce product isn’t selling. [7:50] Franz explains several ecommerce strategies. [11:30] What is Sonar? Why is available for free? [14:30] Pushback Franz and his team have received to using Sellics. In this episode… Without extensive knowledge of SEO (Search Engine Optimization) ins and outs, how do most ecommerce business leaders succeed at keyword optimization? Do they just wing it and hope that something sticks? Are there tools ecommerce leaders can use so they don’t have to know how SEO works but can still get the results as if they do? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Franz Jordan. In his conversation with Jeremy, Franz opens up about the correct usage of negative keywords, what sellers can do when their product isn’t gaining the traction they’d had hoped for, why he continues to provide tools like Sonar for free, and much more! You don’t want to miss a minute of this valuable episode with Franz! What does it take to get the most out of keyword optimization? How can running negative keyword campaigns help your product listing reach more of the right clients for your brand? On this episode of Inspired Insider, you’ll hear from Franz Jordan as he explains what negative keyword campaigns are and examples of how they can be used. While it may sound counter-intuitive, running a negative keyword campaign can be really useful. If you want to clearly disassociate your product from a phrase the won’t help the searcher find what they are looking for, a negative keyword campaign might be right for you. To hear more about his important topic, make sure to listen to this episode. It may sound crazy but some leaders are convinced that the more value you add and the easier you make it for potential clients to try your product, the more successful you’ll become. When was the last time you heard of a free trial for a product without the requirement of a credit card? Never, right? For Franz Jordan and his company Sellics, it comes down to earning credibility and trust with their clients, right off of the bat. Learn more about Franz’s story and his innovative approach to engaging his customers on this exciting episode of Inspired Insider! Resources Mentioned on this episode www.sellics.com http://sonar-tool.com/us/ Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Mit Marketplace Analytics gibt Franz Amazon-Händlern ein Tool an die Hand, mit dem sie mehr aus ihren Produkten herausholen können. Doch bevor sich der Erfolg mit der Plattform einstellte, hatte er mit einigen Rückschlägen zu kämpfen. Im Interview erzählt er uns, welche Rolle Vorträge für seinen Werdegang gespielt haben und was er aus seinem ersten Projekt lernen konnte. Außerdem sprechen wir über fehlende Unternehmer-Vorbilder in Deutschland, die Wichtigkeit einer genauen Marktanalyse und gehen der Frage nach, wieso das Geld von Investoren eine Gefahr für die eigene Komfortzone darstellen kann. Franz Jordan auf Facebook: https://www.facebook.com/franz.jordan.3 Marketplace Analytics: https://marketplace-analytics.de/ Empfehlung: ► Stephen R. Covey - Die 7 Wege zur Effektivität: https://amzn.to/2vLeQBa

Amazon ist eins der weltweit erfolgreichsten Unternehmen. Offensichtlich, weil sie für den Kunden extremen Mehrwert erzeugen, und nahezu alle Wünsche bedienen. Doch nicht nur die Käufer wissen die Vorteile des E-Commerce Riesen zu schätzen, sondern auch etliche Amazon Händler nutzen die große Reichweite des US-Konzerns um davon zu profitieren. Amazon SEO - was ist das? Damit die eigenen Produkte unter den zahllosen Angeboten gefunden und letztendlich auch gekauft werden, sollte man seine Angebote mit "Amazon SEO" optimieren. "SEO" ist die Kurzfassung von Search Engine Optimization, also der Anpassung der eigenen Inhalte um die Positionen in Suchmaschinen zu verbessern. Da Amazon mittlerweile die größte Suchmaschine für Produkte ist, ist Amazon SEO eine sehr gefragte Disziplin des Online-Marketings um die Anzahl der Verkäufe von Online-Händlern zu steigern. Wie genau funktioniert Amazon SEO? Wie das genau funktioniert besprechen wir heute mit Franz Jordan, dem Gründer von Marketplace Analytics. Der Inhalt kurz zusammengefasst: Wie du dein Ranking auf Amazon verbesserst, wieso immer noch nichts über die eigene Email Liste geht, wie du dich von Konkurrenten abhebst und warum die Wahl des Steuerberaters deinen Erfolg maßgeblich beeinflusst. Zusätzlich bekommst du Strategien an die Hand um deine Verkäufe durch externen Traffic zu steigern, die richtigen Keywords findest und mit welchen Methoden du das meiste aus den Amazon Werbeanzeigen (PPC) herausholen kannst. Timestamps: 02:17 Was ist deiner Meinung nach aktuell die größte Stellschraube an der ein Händler drehen kann  um die Ratings für die eigenen Produkte und das eigene Listing zu verbessern? 03:56 Wie findet man die relevantesten Key Words für ein Amazon Listing? 15:56 Was denkst du zum PPC Angebot von Amazon - wie kann man es am effektivsten nutzen? 26:34 Was siehst du als die TOP-externen Traffic Quellen für Amazon? 30:13 Was denkst du darüber externen Traffic direkt auf Amazon zu bringen? 33:11 Welche Best Practices gibt es bei erfolgreichen Händlern mit denen sie eine Kundenbasis aufbauen und sich von der Konkurrenz abheben? 41:33 Was sind deiner Meinung nach die größten Anfängerfehler von Amazon-Händlern? Shownotes: Marketplace Analytics - Software zur Optimierung deiner Amazon Verkäufe XRay - Tool um die profitabelsten Produkte zu finden Amazon PPC Program Weiterführende Informationen zur "lebenslangen Garantie": https://www.onlinehaendler-news.de/recht/rechtsfragen/463-vorsicht-bei-der-werbung-mit-der-aussage-lebenslange-garantie.html   ⬇ ⬇ Darauf kann ich nicht verzichten⬇ ⬇ Das beste Buchhaltungstool ► http://sevde.sk/derBj SevDesk 14 Tage kostenlos testen & exklusiv 50% Rabatt auf alle Tarife für unsere Zuhörer!  ►► Der schnellste Webspace ►►  ►► Die besten Geschäftskonten ►►  ►► Das beste Landingpage-Tool ►►  ►► Das effektivste SEO-Tool ►► Exklusiv 20% Rabatt auf alle Tarife mit dem Code “UKANAL” Bist du auf der Suche nach einer Geschäftsidee? ►► Geld verdienen mit T-Shirts ►►    ▼▼▼ Bleib in Kontakt ▼▼▼ ►► https://unternehmerkanal.de ►► https://Instagram.com/unternehmerkanal ►► https://facebook.com/unternehmerkanal   ▼▼▼Unternehmer Community▼▼▼  

Heute haben sich Hannes und Lukas detailliert darüber ausgetauscht, wie sich der Verkauf bei Amazon FBA effizienter gestalten lässt und wann es sich lohnt, gewisse Aufgaben abzugeben. Für eine möglichst übersichtliche Struktur unterteilen sie dafür den Prozess als Amazon-Verkäufer in drei Phasen und Erfahrungsstufen: 1.) Anfänger, Startphase (erstes Produkt) 2.) Fortgeschrittener, Wachstumsphase (2-3 Produkte) 3.) Profi, Skalierphase (ab 5-10 Produkte) Wie immer erläutern Hannes und Lukas auch ihren eigenen Stand der Dinge und beschreiben die Phase, in der sie sich selbst befinden und was ihre nächsten Schritte sind um die nächste Phase zu erreichen. Wer mit Amazon FBA hoch hinaus will, kommt langfristig nicht daran vorbei, Aufgabenbereiche abzugeben um sich auf das Wesentliche zu konzentrieren. Die richtigen Ansätze dafür liefert die heutige Folge. Angesprochene Links: Artikel zu Produktfotos auf Officeflucht: http://officeflucht.de/produktfotografie/ Marketplace Analytics: http://bit.ly/2cHAOck AMZ Stars (20% mit Code ZUMERFOLG20): https://amzstars.com/ AMZ Seller Toolbox: http://bit.ly/2dGUEVL Importdojo: http://importdojo.com/ Freelancer: https://www.upwork.com/ Youtubevideo Persönlichkeiten: https://www.youtube.com/watch?v=9tmLaqT_Gng Möchtest du persönlich und Schritt für Schritt zu einem erfolgreichen Amazon-Business begleitet werden? https://www.amzventures.de/ Unsere Facebook-Community: http://bit.ly/2aShawr Hannes' Blog: http://privatelabeltagebuch.de/ Lukas' Youtubekanal: http://bit.ly/1QPwEQk

Franz Jordan hat mit Marketplace Analytics das erste Amazon SEO-Tool der Welt entwickelt. Händler können damit ihr Produkte, Platzierungen und Kennzahlen auf der Handelsplattform auswerten und optimieren. Im Rockstars Podcast erklärt Jordan das Analyse-Tool und wirft für Euch einen Blick auf Amazon als Plattform mitsamt Hidden Champions, verrückten Produkten und Erfolgsgeheimnissen. Alle Themen vom Rockstars Podcast mit Franz Jordan im Überblick Was ist Marketplace Analytics und wie sind Jordan und sein Co-Gründer in die Branche gerutscht? (ab 03:14) Um alle großen Plattformen (Facebook, Youtube & Co.) gibt es ein riesiges Ökosystem. Nur um Amazon nicht. Das ändert sich gerade. (ab 05:19) Welche Kennzahlen sind bei Amazon entscheidend und wie verdient Jordan Geld? (07:03) Wie reagieren die klassischen SEO-Tools wie Searchmetrics und Sistrix? Könnten sie mächtige Konkurrenten werden? (ab 08:55) Klopfen VCs und Investoren schon an die Tür? Diese Fehler machen Startups bei der Unternehmensstrategie. (ab 12:28) Hidden Champions auf Amazon: Diese Händler haben das Amazon-Game verstanden. (ab 16:20) Außer Amazon: Welche Marktplätze sind für Händler lukrativ? (ab 20:12) Könnte Marketplace Analytics auch im Reisebereich Daten anbieten? Wie konnte Google seine Vormachtstellung bei der Suche nach Produkten aus der Hand geben? (ab 22:18) Was muss man richtig machen, wenn man auf Amazon erfolgreich sein will? (ab 27:38) Der Amazon-Kreislauf: Die Wachstumsspirale des Handelsriesen. (ab 30:43) Absurde Produkte auf Amazon: Die Geschichte von den Riesen-Buddhas. (ab 33:32) Gibt es Get Rich Quick-Hebel bei Amazon? Sollte man Rezensionen kaufen? (ab 37:40) Produkttester als Wachstumshebel für Händler (ab 41:58) Der Wert eines Amazon-Accounts (ab 43:47) PR für ein Analysetool: So versucht Marketplace Analytics auf sich aufmerksam zu machen. (ab 44:59) Welche Rolle spielen gekaufte Amazon-Anzeigen? (ab 47:34) Vergleich zwischen Google und Amazon SEO: Wo liegen die entscheidenden Unterschiede? (ab 48:04) Fernsehwerbung für Amazon-Shops: Sollten Händler auch außerhalb von Amazon Marketing betreiben? (ab 49:46)