Podcasts about mkg marketing

Mike Krass is the Co-founder/Visionary of MKG Marketing, a digital marketing agency specializing in tailored solutions for SaaS and cybersecurity companies. With nearly 13 years of industry experience, Mike has guided MKG through multiple transformations, refining its focus to serve clients with long sales cycles and complex needs. He's developed approaches like the “triangle assessment” to ensure strong client-agency alignment and build lasting partnerships in a highly specialized market. In this episode… In a fast-moving digital landscape, finding a unique focus can be the difference between standing out and getting lost in the crowd. But how does narrowing your scope actually drive deeper connections and success for a business? And why would an agency give up potential clients to specialize? According to Mike Krass, a seasoned digital marketing expert, niching down allows agencies to provide unparalleled expertise and build trusted industry relationships. By focusing on SaaS and cybersecurity, his agency was able to craft highly effective, tailored strategies that resonate with specific market needs. The result is a reputation for excellence that enables them to deliver impactful results, connect with key players in the industry, and add significant value to their clients' growth. Mike emphasizes that this focus doesn't just streamline services, but also strengthens long-term partnerships that drive mutual success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Mike Krass, Co-founder/Visionary of MKG Marketing, to discuss the benefits of niching down to create a specialized agency. Mike shares how this strategy has allowed his team to cultivate deep connections within the cybersecurity and SaaS industries, amplify client trust, and provide niche-specific marketing solutions. He also talks about their unique "triangle assessment" that ensures client-agency fit.

Mike Krass is the Co-founder/Visionary of MKG Marketing, a digital marketing agency specializing in tailored solutions for SaaS and cybersecurity companies. With nearly 13 years of industry experience, Mike has guided MKG through multiple transformations, refining its focus to serve clients with long sales cycles and complex needs. He's developed approaches like the “triangle assessment” to ensure strong client-agency alignment and build lasting partnerships in a highly specialized market. In this episode… In a fast-moving digital landscape, finding a unique focus can be the difference between standing out and getting lost in the crowd. But how does narrowing your scope actually drive deeper connections and success for a business? And why would an agency give up potential clients to specialize? According to Mike Krass, a seasoned digital marketing expert, niching down allows agencies to provide unparalleled expertise and build trusted industry relationships. By focusing on SaaS and cybersecurity, his agency was able to craft highly effective, tailored strategies that resonate with specific market needs. The result is a reputation for excellence that enables them to deliver impactful results, connect with key players in the industry, and add significant value to their clients' growth. Mike emphasizes that this focus doesn't just streamline services but also strengthens long-term partnerships that drive mutual success. In this episode of the Rising Entrepreneurs Podcast, Dr. Jeremy Weisz is joined by Mike Krass, Co-founder/Visionary of MKG Marketing, to discuss the benefits of niching down to create a specialized agency. Mike shares how this strategy has allowed his team to cultivate deep connections within the cybersecurity and SaaS industries, amplify client trust, and provide niche-specific marketing solutions. He also talks about their unique "triangle assessment" that ensures client-agency fit.

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanchez on LinkedIn Full transcript on ⁠⁠⁠MKG Marketing

In today's episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patterson on LinkedIn Full transcript on ⁠⁠MKG Marketing

Mike Krass is the Co-founder of MKG Marketing, where he has leveraged his extensive experience in digital marketing to service cybersecurity and SaaS businesses effectively. As an avid pilot, Mike brings a unique perspective to his business, emphasizing procedure and risk management. His entrepreneurial journey includes learning valuable lessons from youthful ventures, such as his car washing business. Mike is also the facilitator of the What's the Problem? podcast, which explores pressing issues in the tech and marketing space.  In this episode, John Corcoran hosts Mike Krass, the Co-Founder of MKG Marketing, to discuss how Mike took the bold step of firing himself as CEO to better serve his company's growing needs. The conversation unravels his entrepreneurial roots, from a neighborhood car washing business to establishing MKG Marketing as a leading agency in the cybersecurity and SaaS realms.

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals. Stack Overflow Eric Martin on LinkedIn Full transcript on ⁠MKG Marketing

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing.  With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers. Synsaber Miad Moussawi on LinkedIn Full transcript on MKG Marketing

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics.  Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. Kirkham IronTech Kindsey Haynes on LinkedIn Full transcript at ⁠⁠MKG Marketing

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho Elizabeth Hague on LinkedIn Full transcript at ⁠MKG Marketing

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing

Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers! --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3 pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.

Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools. Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing leader. Let's get brewing with Tea Time with Tech Marketers! --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation and conversion. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry. We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they doing it? What waves are they making, and how does it impact the industry? --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers. Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met. Join us on Thursdays around 3 pm ET or listen wherever you podcast. #ttwtml #marketingpodcast --- Website- Spotify- Linkedin- Youtube Channel- Apple Podcast: https://podcasts.apple.com/us/podcast/tea-time-with-tech-marketing-leaders/id1483655266

This is the first of two episodes in which we'll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By's fellow agency buddies.And what a buddy to get to know. Kerry Guard is CEO and founder of MKG Marketing, a digital marketing agency that works with cybersecurity, data management and other fast-scaling tech firms to drive impactful growth.So what are the most pressing digital marketing challenges that tech firms are grappling with now? And what should marketers be doing to solve them?Join Kerry and Dave to find out, and also discover:why truly effective digital marketing is ultimately a long gamehow to optimize your strategy to deliver consistent results over timewhat “intentional” digital marketing means, and why it's so importantwhy moving away from lead gen and towards demand gen makes sense in today's worldhow effective digital marketing relies on a splash of creativity to succeedYou can find MKG Marketing on the interweb here, and go follow Kerry on LinkedIn too. Also be sure to check out her podcast, Tea Time With Tech Marketing Leaders, which Dave will be featuring on very soon!If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

Mike Krass is the Owner and Founder of MKG Marketing, the world's premier marketing agency for cybersecurity vendors. He focuses on helping businesses grow their sales pipeline through SEO, digital ads, and analytic programs. Mike founded MKG Marketing in 2011. He embraces a people-first philosophy, promotes strong work-life integration, and holds his employees and clients accountable. In this episode: Should you document all your business processes and procedures? Which criteria can you use to evaluate the need to create a system or standard operating procedure (SOP)? Mike Krass faced challenges running his business when his team grew to five employees. He realized that he needed well-documented systems and processes to ensure that his clients received consistent service. Using three key questions to decide which processes to document, Mike helped to improve his team's productivity and quality of work. He joins Adi Klevit to share his insights.  In this episode of the Systems Simplified podcast, Adi Klevit is joined by Mike Krass, the Owner and Founder of MKG Marketing, to discuss how to know which processes and procedures to document. They also discuss the benefits of documenting systems and the value of regular reviews of documented processes.

Welcome back Kerry Guard, CEO of MKG Marketing! We welcomed Kerry to the show last year to talk about her success at MKG Marketing and building remote and tactical teams. We loved her so much here at MaYapinion as an audience that we brought her back to talk about a new topic and some new challenges. On the episode today, Kerry shares a deep dive into hiring and the transitions that are happening within her own company but in the ecosystem in general. The information that she shares with us is highly relatable for not only small business but all the way up to enterprise businesses. We are seeing these hiring trends at every level. Kerry's vulnerability and honesty as a leader is infectious as she shares the journey she has been on to constantly improve not only her hiring process but her internal ecosystem and culture. Here's a bit more about Kerry and where to find her: Kerry Guard (she/her) is a mom of twins - boy and a girl. She understands what work life balance really looks like and is on a mission to build a company that honors parents having a career and a life. She's out to prove you really can have both with policies like ensuring 20 days of vacation each year, no client emails after 6PM or weekends, unlimited sick days, and everyday flexibility. She also hosts a podcast, which brings eight digital marketing experts to your ears every quarter. Each episode explores a new approach to help you, Marketing Leader, grow your business. Tune in. https://mkgmarketinginc.com/about/digital-marketing-experts/kerry-guard/ Website: https://mkg.marketing LinkedIn: https://www.linkedin.com/in/kerryguard/ Podcast episode she refers to at the end: https://mkgmarketinginc.com/blog/podcasts/performance-equals-potential-interference/ XXX Maya https://mayapinionpodcast.com/ https://www.subscribepage.com/howtobetheleaderofyourlife --- Send in a voice message: https://anchor.fm/mayapinion/message

“Name a problem in the security world.” That was one loaded question Mike Krass, owner of MKG Marketing and host of “What's the Problem?” Podcast, asked me. That request got me thinking and sifting through the 101 problems I had listed when prepping for our call. (Remind me to share that with you another time.) Three main issues stand out to me as a marketer and professional in the cybersecurity industry. We'll dig into that today (or you can just listen to the problems I unravel in Mike's episode). Join Audience 1st Today Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

On this episode Naz Ekim joins Kerry Guard to discuss PR and what great PR looks like when it comes to finding your partners. She's so candid which makes for a real honest conversation, which given the current state of events we all need a good dose of honesty especially when it comes to cyber security. Speaking of cyber security, Naz is an award-winning communication strategist and the Director of Global Marketing Communications at Keeper Security. She comes equipped with more than a decade of experience in orchestrating integrated communications campaigns for a diverse number of technology companies. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It's hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you'd like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.

In this final episode of season 11, Jim Mitchell joins to discuss the pitfalls of receiving too much funding as a startup. This conversation with Jim is an eye opener. Jim has been at a few security startups over the last 5 - 10 years and he has seen somethings. Especially as it pertains to rapid growth and the pitfalls, more like craters as he describes them, of what can happen if you grow to quickly. Jim is a complete marketing professional with years of experience to get the job done: content management, brand management, end to end project management, and the ability to communicate across departments. He leads by doing not by telling. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It's hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you'd like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.

In this episode Jada Holst joins Kerry Guard to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry and it's going to take all of us to fix it. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader. Jada Holst is a marketing manager at an ISV focused on supporting higher ed, non-profit, and other similar industries succeed in their missions. Her background also includes cybersecurity and B2B start-up's with experience in demand, channel, field, and customer marketing. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It's hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you'd like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.

In this episode, Kerry Guard gets to hang out with Rob Neuman where we dig into his unique approach to Account Based Marketing. Unique in his ability to personalize his marketing based on what he knows of his audience which is a unique and niche. Not what we're used to the cyber security and data side so it's nice to hear of other approaches outside of these industries and maybe find opportunities to apply it. This conversation is especially special because we're talking just a week or so after Russia invaded the Ukraine and we take a moment to sit and chat through what that means and the impact it's had on Rob and his company. Rob is the Digital Leader of CSS Commerce. He works to create the most effective, uniquely innovative solution that will build your business, handle more traffic and transactions, move more clients to your platform and give you real insight into your business. Basically eCommerce for B2B. Rob knows the only way to make B2B transactional like ecommerce is to approach each of his clients with turn key solutions as they are all different. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It's hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you'd like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.

In this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alexandra work together at Watch Guard. Kaya is a Director of Demand Generation and Marketing Operations at Watch Guard Technologies. She's a passionate marketing leader with a proven track record of delivering innovative, data, and technology driven integrated campaigns in fast-paced, deadline-driven environments. She's a creative problem solver with an analytics, detail-oriented approach, hungry to drive results. Alexandra is also a Director of Demand Generation at WatchGuard Technologies. She's focused on developing educational and engaging content that helps small businesses and mid-size enterprise organizations better protect their employees, customers, and sensitive data. Kaya and Alex are a force. They have teamed up to build a team of Business Development Representatives. They are focused on drumming up leads then nurturing them to a place where they can pass them off to the sales team. Kaya and Alex break down how they did it, why marketing and sales love this approach, and the early outcomes they're seeing. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It's hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you'd like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.

Welcome back to season 11! In this episode Kerry Guard chats with Chris Spellman. Chris is the Senior Demand Generation Manager at Offensive Security. He is a marketing leader with over a decade of experience helping organizations grow. Dedicated to leading orgs in driving brand, demand, and revenue. Chris and Kerry talk about what it means to be a mission driven organization. To have a real message about creating a real difference in the world, then backing it up through all your marketing efforts. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It's hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you'd like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.

In this episode Kerry Guard chat with Hana Jacover where she gives me my first lesson in Web3. She's so passionate about Web3 that she has actually left her previous company to be able to dedicate time into really digging into Web3 and becoming an expert. Hana is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. She has a strong history of client loyalty and retention with marketing and sales executives at B2B tech companies. And she has a thorough understanding of marketing strategy, the importance of data and attribution, and execution. Most importantly, she can clearly articulate KPIs to decision makers. Hana and Kerry take the conversation from Web3 101, into a deeper conversation around the power of community, and how community needs to be apart of your marketing efforts to give them a vote and allow them to be part of the development of your brand and product. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It's hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you'd like to be a guest, please visit mkgmarketinginc.com to apply.

Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, Mike Krass discusses what it takes to build a business that lasts for centuries, the considerations in this evolving society to make it happen, and the way to cultivate leadership in this values-led organization. Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the Board of Directors of the global Entrepreneur's Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. The genesis of MKG Marketing came when, at a creative agency, Mike was caught completely flat-footed by a client's question - “How much money did we make from your campaign?” Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape. Main Takeaways: Building Businesses That Lasts for Centuries Values Run in the Company's DNA The Path to Leading a 100-Year Business Key Quote: “It [the leadership plan] exists. It's communicated. It's communicated regularly. Those are two separate things, right? You didn't just say it once, and then put it in the drawer. It's communicated regularly, and it's understood. And I use the word understood very intentionally.” - Mike Krass Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. Connect with Mike Website: https://mkgmarketinginc.com/ LinkedIn: linkedin.com/in/mikekrass Twitter: @mkgmarketinginc These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

First up, we have Marguerite Yeo. This is a special conversation to me as Marguerite and MKG Marketing have a long standing relationship having worked together since Marguerite's days at VMware back in 2014. Marguerite is now at Nutanix and has been for three months. Congratulations Marguerite! I hope all is going well. In our conversation, Marguerite and Kerry Guard dissected what it means to work on corporate marketing verse product marketing and the pros and cons of both and why Marguerite's heart lives with Demand Generation. Season 9: Spotify Playlist

What You Will Learn: What sets MKG Marketing apart, why they take a people-first approach, and how relationships are the cornerstone of their success Kerry explains MKG Marketing's people-first approach and shares how the company has grown and scaled over time How relationships have helped the team grow as the organization has increased in scale, and what important Values lessons Kerry has learned on the journey Why intentionality has been an important component of evolving MKG Marketing's Values How Kerry and her partner developed their benefits package, and why they switched from unlimited vacation time to 20 “use it or lose it” days How MKG Marketing assesses culture and Values fit when interviewing and hiring new candidates Why the MKG Marketing hiring process includes a 90-day trial period that serves as a two-way street for the organization and candidates to assess each other How Kerry ensures that her team is focused and moving toward the same destination, and why “overcommunication” is crucial Why a regular meeting cadence is instrumental in keeping everyone on the team aligned and informed about the organization's work and priorities About Kerry Guard: Kerry Guard is the COO of MKG Marketing, a digital marketing agency of experts specializing in SEO, Digital Advertising, and Analytics. It's Kerry's mission to find the most elite experts in the industry who have 5+ years of experience. MKG Marketing is a flat organization by design. The clients work directly with the experts who develop the strategy and execute it. This minimizes miscommunication and work duplication. Because MKG Marketing only hires experts, they are very selective. It takes a great deal of time and effort to find the best and keep the best. They provide flexible hours and work environments. They believe in 3 months of Maternity/Paternity leave. If a parent needs to drop everything to pick up a sick child from daycare, the team doesn't think twice. Kerry is very proud of the team she has, and looks forward to continuing to grow and provide this life/work balance to more digital marketers. Resources: Tea Time With Tech Marketing Leaders podcast with Kerry Guard: https://mkgmarketinginc.com/blog/podcasts/ Website: https://mkgmarketinginc.com LinkedIn: www.linkedin.com/in/kerryguard/ LinkedIn: www.linkedin.com/company/mkg-marketing Facebook: www.facebook.com/mkgmarketinginc/ Twitter: @MKGMarketingInc Additional Resources: Elite Business Health Assessment: https://growwithelite.com/health Email: info@GrowWithElite.com Website: https://growwithelite.com/

https://www.linkedin.com/in/kerryguard/ https://mkgmarketinginc.com/

In this episode, your host, Jeff Ford talks to MKG Marketing's Mike Krass about business development, perseverance, technology, and more. Check out Mike's website here: https://mkgmarketinginc.com/

Today's episode is all about People First Digital Marketing with Mike Krass. Mike is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing.Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specialising in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable.The Healthcare industry is highly regulated and this includes communications. There is a lot you can not say. When it comes to Life Science and Pharmaceutical marketing you have to be very careful. The general rule of thumb is that you can talk about yourself but making comparisons is a real issue. This can get you in trouble with the regulators or even worse, a federal organisation.There's often a misconception that you need someone to do marketing and to make sure that you're posting on social media. Many small business owners fall into this trap. We go on to speak about small businesses choosing between hiring somebody in-house as the first and only marketing employee or choosing an agency that is suited to your requirements.We also discuss some of the benefits and challenges of both approaches. When it comes to hiring there are other costs in addition to the salary, experience and demands on the individual that need to be understood. When going with an agency, you won't have the response time compared to that of in-house. Don't get caught up in the need of having the perfect system. You just need a system that works for you.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.Stuff We MentionedConnect with  Mike Krass on LinkedInCheck out MKG Marketing's Website

In today's book club episode we are going to take a deep dive into the interview I had with Kerry Guard, COO of MKG Marketing, a digital marketing agency that helps tech and healthcare brands be found online through transparent, measurable digital marketing. Now, just like a real book club you can still participate in the conversation even if you haven't read the book (or in this case listened to the episode) but you might get a little bit more out of it if you listen to Episode 113 first. In today's episode we dive into: Selling and marketing in a non-sleazy way Using LinkedIn to grow your business Prioritizing time for rest  And leading effective meetings P.s Have you always wanted to start your own podcast? If you've been wanting to but haven't been sure where to start go check out our free guide at www.thevendorsdaughter.com/podcastguide  Follow the journey on Instagram @thevendorsdaughter

In Episode 113 of The Vendor's Daughter podcast, we sit down with Kerry Guard, the COO of MKG Marketing, a digital marketing agency that helps tech and healthcare brands be found online through transparent, measurable digital marketing.  In today's episode Kerry shares: how she's grown her business through marketing how she created her business based on what she didn't like working at other marketing agencies prioritizing time for rest for yourself and for your team members what it looks like to run effective meetings For show notes go thevendorsdaughter.com/episode113  You can get more from Kerry at mkgmarketinginc.com Follow us on Instagram @thevendorsdaughter Today's show is sponsored by Oh Goodie! Box. A snack box service that delivers snacks to fuel your work day and to help employees feel appreciated. Use code TVD at ohgoodiebox.com for 25% off your first order or email jennifer@ohgoodiebox.com to find out how Oh Goodie! can improve your next corporate event. 

“You have to build trust from the very first moment you meet.”   Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are any conflicts of interest. What agencies need to know about GDPR compliance. Tips for onboarding an agency.   Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a seven-figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the board of directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.   Your trusted strategic partner to help build your brand and impact your bottom line. Call LORI JONES today at 303-678-7102 to learn more!   TO LEARN MORE ABOUT MKG MARKETING, CLICK HERE. TO FIND MIKE KRASS ON LINKEDIN, CLICK HERE.

Welcome back to another great episode of Women for Women Wednesday! This week, I am joined by Kerry Guard, COO of MKG Marketing. We talk about a lot of leadership topics but we specifically get right into remote teams. Kerry built her business with her business partner on the basis of having a remote team, and her team is still remote ten years later. She was truly cutting edge in my opinion. She talks about how you can maintain a successful work culture while continuing to be productive and grow. We also talked about tactical empathy as this is something she lives and breathes by in her company. You know how passionate I am about empathy so it was important that I speak to her about this value. She talks about how important it is to not just say that we understand but show that we understand. That's true tactical empathy. Here's a bit more about Kerry and where to find her: Kerry Guard (she/her) is a mom of twins - boy and a girl. She understands what work life balance really looks like and is on a mission to build a company that honors parents having a career and a life. She’s out to prove you really can have both with policies like ensuring 20 days of vacation each year, no client emails after 6PM or weekends, unlimited sick days, and everyday flexibility. She also hosts a podcast, which brings eight digital marketing experts to your ears every quarter. Each episode explores a new approach to help you, Marketing Leader, grow your business. Tune in. https://mkgmarketinginc.com/about/digital-marketing-experts/kerry-guard/ Website: https://mkg.marketing LinkedIn: https://www.linkedin.com/in/kerryguard/ Podcast episode she refers to at the end: https://mkgmarketinginc.com/blog/podcasts/performance-equals-potential-interference/ XXX Maya https://mayapinionpodcast.com/ --- Send in a voice message: https://anchor.fm/mayapinion/message Support this podcast: https://anchor.fm/mayapinion/support

In this episode, your host, Chris Wilmerding talks to the co-founder and COO of MKG Marketing, Kerry Guard, about drawing a line between work and downtime, what makes a marketing leader, autonomy, leading with wholeheartedness, courage, and vulnerability, defining your values, and more. Here's the link to the book Kerry recommended, The Infinite Game: https://simonsinek.com/product/the-infinite-game/

Everything we thought we knew about marketing and PR has been affected during the last year. PR now encapsulates more marketing and social activities than ever before. However, Digital marketing is another beast. Today, we speak with Kerry Guard, COO of MKG Marketing on what to focus on what's changed and what cues you can incorporate into your digital marketing plan during the pandemic and tricks to help optimize your digital marketing program.Get in touch with Kerry: Click for detailsSupport the show (https://www.thesilvertelegram.com/the-pr-playbook-podcast-1)

Can we learn lessons from digital marketing in the tech and healthcare space that can apply to any business? Absolutely! And our guest today explains why. Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. The genesis of MKG Marketing came when, at a creative agency, Mike was caught completely flat-footed by a client's question - “How much money did we make from your campaign?” Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape. In this episode we tackle the vital role that asking good questions, and listening actively to the answers, plays in any marketing objective. Mike's company deals with highly sensitive issues with his clients, and through a truly personal approach, they not only guarantee personalized attention and approach, but they also guarantee their results! Also critical to the discussion is a dynamic conversation about moving from the role of “doer” in your company to leader. No matter your business specialty, there is something here for you. Listen in! Social media handles https://mkgmarketinginc.com/ https://LinkedIn.com/company/mkg-marketing/ https://linkedIn.com/in/mikekrass/ https://twitter.com/mkgmarketinginc/ https://facebook.com/mkgmarketinginc/ …………………………………………………………………………………………………………………. Thank you to our March Sponsor: &Marketing U Solopreneurs and small businesses often struggle to create effective digital marketing programs. It's hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive! &Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week. &Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You'll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success. Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads. For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!  

In this podcast episode, Mike Krass, founder and CEO of MKG Marketing shares his thoughts about the most common misconceptions when it comes to getting ROI in B2B marketing and how you can succeed with ROI-Driven Marketing at your company.   If you want to know more or get in touch with Mike, you find more information in the links below: https://www.linkedin.com/in/mikekrass https://mkgmarketinginc.com/contact/

Should you outsource your marketing to a digital agency? This is a question that I get asked all the time.  Many of us get frustrated, overwhelmed and simply don't have the time to implement a consistent and effective marketing strategy. The thought of being able to hand this off to someone and then just sit back and serve your patients sure is an attractive one! Beware though! Every week I'm hearing horror stories from practitioners who've wasted thousands with agencies for little to no result. Like any relationship you need know what you're looking for. On the podcast this week I'm interviewing Mike Krass from MKG Marketing and we're speaking all about how to choose the RIGHT agency to help you with your marketing goals. If you've been contemplating outsourcing your marketing then this episode is a must listen for you! Enjoy the show. Thanks for all you do, keep saving lives Angus Links: Website: www.mkgmarketinginc.com Linkedin: Mkg Marketing Facebook: MKG Marketing Instagram: mkgmarketinginc Bio Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the Board of Directors of the global Entrepreneur's Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. See omnystudio.com/listener for privacy information.

If you hear ROI, you're either groaning or super excited.   These are the 3 letters that most agency owners talk about, regardless of whether their return on investment philosophy is a source of joy.   In this episode of #BestofTIA, I interview Mike Krass, co-founder and CEO at MKG Marketing, about why he loves having the ROI conversation with clients, prospects, and teams.   What we talked about:   - Choosing measurable metrics & client verticals   - Doing vetting and discovery with scorecards   - Why agencies really get hired.   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

If you hear ROI, you're either groaning or super excited.   These are the 3 letters that most agency owners talk about, regardless of whether their return on investment philosophy is a source of joy.   In this episode, I interview Mike Krass, co-founder and CEO at MKG Marketing, about why he loves having the ROI conversation with clients, prospects, and teams.   What we talked about:   - Choosing measurable metrics & client verticals   - Doing vetting and discovery with scorecards   - Why agencies really get hired. To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.