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They blinded me with SCIENCE! And hit me with some comedy! (Okay, that meets my weekly quota of 80's pop song references.You're welcome, Thomas Dolby.) Lauren and Nick are a great couple. And super-smart, too! I'm very glad that I got to do a science-themed show. I had even suggested that they create a YouTube channel for their show after our interview, but right now they're a bit focused on a little thing they're calling "their wedding.." (Okay, I guess I could be a bit patient...) They pull no punches debunking the ridiculous scientific theories posted on social media. Okay, read that again..."scientific theories on social media" . In other words, their podcast content would be the equivalent to shooting fish in a barrel. Which I've never really understood the concept of. Why can't Twitter explain that? But trust me, you WILL learn from this podcast. And laugh. And be able to smack down stupid Tweeters. One podcast-3 results! (Word of warning: Na is part of salt (NaCl), and the language can get a little salty. ...THAT Lauren! :-p ) Lauren and Nick's info: Podcast-"Just Na Science"; Website: https://justnascience.com ;Facebook & Twitter: @Just Na Science "Just Na Science" recommends:Odd Tonic, NPR podcasts, MyBrother,My Brother and Me; The Adventure Zone; Wait,Wait Don't Tell Me; Myths and Legends Sherpa Suggestions: Just Na Science Star Talk Radio Daniel and Jorge Explain the Universe Science Rules! with Bill Nye Science Friday Science Vs. Thanks for listening this week, and thanks to Lauren and Nick. Next week, it's about online reviews, withRhonda Straw of "One Bad Review". Are you giving our show a good review on Apple Podcasts, iheartradio, or Stitcher? Please do so, and help spread the word...Thank you! #VivaLaSherpalution! --- Send in a voice message: https://anchor.fm/jim-the-podcast-sherpa/message

On this episode of ROCK TALK WITH MITCH LAFON, new interviews with Bon Jovi's PHIL X and JETBOY's Billy Rowe. In our first interview, we chat with Bon Jovi guitarist Phil X and his new 'Phil X And The Drills - Stupid Good Lookings Vol. 1 EP', working on Bon Jovi's new album, his time with Triumph, his work on Alice Cooper's Brutal Planet album, making it out of Canada, Halestorm's Lzzy Hale, playing shows with ULI JON ROTH, working with American Idol, Bon Jovi's This House Is Not For Sale and much more.  In the second interview, we speak with JETBOY's BILLY ROWE about their latest album BORN TO FLY, making a new album after 20 years away, starting over again & new beginnings, Canadian rock bands & their sound, how he comes up with songs, the mighty KISS and much more.  Twitter: @mitchlafonInstagram: @mitch_lafon MITCH MERCH available now: https://loudtrax.com/search/?s=mitch LISTEN to Rock Talk with Mitch Lafon here: https://omny.fm/shows/rock-talk-with-mitch-lafon-1 Rock Talk With Mitch Lafon is also available via: 1. Spotify, 2. iHeart, 3. Apple Podcasts, 4. GooglePlay, 5. Amazon Alexa, 6. TuneIn, 7. Google Podcasts , 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

On this episode of ROCK TALK WITH MITCH LAFON, new interviews with Ian Hill Of Judas Priest, Halestorm's Lzzy Hale & Joe Hottinger, and Tora Tora's Anthony Corder. All interviews recorded live in-person at venues in Albany NY, Montreal and Columbia MD. Our first interview is with Judas Priest's Ian Hill (recorded at The Palace in Albany, NY). Ian speaks about the current tour, why the Ripper Owens albums aren't available, the importance of the Painkiller album, what happens if Andy Sneap leaves, and much more.  In our second interview (recorded backstage at the MTelus in Montreal), Halestorm discuss the band's latest release Vicious, should we use the term 'female guitarist' or simply say 'guitarist', Alice Cooper, covering songs from '80s bands, finding their 'sound' and much more. And we end the episode with a quick chat (recorded at the M3 Rock Festival in Columbia, Maryland) with Tora Tora's Anthony Corder. He discusses the band's latest album Bastards Of Beale, getting back together, making new music, the importance of the M3 Rock Festival and much more. Twitter: @mitchlafonInstagram: @mitch_lafon MITCH MERCH available now: https://loudtrax.com/search/?s=mitch Rock Talk With Mitch Lafon is also available via: 1. Spotify, 2. iHeart, 3. Apple Podcasts, 4. GooglePlay, 5. Amazon Alexa, 6. TuneIn, 7. Google Podcasts , 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

On this episode of ROCK TALK WITH MITCH LAFON, new interviews with guitarist Kane Roberts and Beasto Blanco (Chuck Garric, Calico Cooper and Brother Latham).  In our first interview, Kane Roberts discusses his new album The New Normal as well as Saints And Sinners, Alice Cooper, Desmond Child, songwriting, Paul Stanley and the KISS Revenge album, Bob Ezrin, The Nightmare Returns and much more.  In our second interview, Calico Cooper, Chuck Garric and Brother Latham discuss Beasto Blanco's new album We Are as well as their live performance, the visuals, balancing her acting career and being in the band, touring with her dad, the brilliance of Lzzy Hale, Nita Strauss, and much more.  Twitter: @mitchlafon Instagram: @mitch_lafon If you'd like to support the show with a PayPal donation - our address is MitchMinute@aol.com MITCH MERCH available now: https://loudtrax.com/search/?s=mitch Rock Talk With Mitch Lafon is also available via: 1. Spotify, 2. iHeart, 3. Apple Podcasts, 4. GooglePlay, 5. Amazon Alexa, 6. TuneIn, 7. Google Podcasts , 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

In this very special episode of ROCK TALK WITH MITCH LAFON - we are in conversation with GUNS N' ROSES' Dizzy Reed. We talk Guns N' Roses, Hookers & Blow, Rock N' Roll Ain't Easy, Ricky Warwick, new album and more.   Twitter: @mitchlafon Instagram: @mitch_lafon MITCH MERCH available now: https://loudtrax.com/search/?s=mitch Rock Talk With Mitch Lafon is also available via: 1. Spotify, 2. iHeart, 3. Apple Podcasts, 4. GooglePlay, 5. Amazon Alexa, 6. TuneIn, 7. Google Podcasts , 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

On this episode of ROCK TALK WITH MITCH LAFON. New interviews with Uriah Heep's Mick Box, Jim Peterik and songwriter Jim Vallance. Co-host is Jim Peterik. Before the first interview, co-host Jim Peterik and I discuss Uriah Heep's cover of his song Across The Miles. In our first interview, Uriah Heep's Mick Box discussed the band's current tour with Judas Priest, their latest album Living The Dream, making new music, drummer Lee Kerslake, Heep singers, how his songwriting has changed, upcoming 50th anniversary plans, keeping the brand name alive, keyboardist Phil Lanzon, and much more. Quote from the interview: "Ozzy has a lot to Thank me for." In our second interview, Grammy winner Jim Peterik of the Ides of March (formerly of Survivor and of .38 Special fame) discusses his new album (Jim Peterik & World Stage - Winds Of Change), the different guests on the album including Loverboy's Mike Reno, Dennis DeYoung, Jimi Jamison, REO Speedwagon's Kevin Cronin and many more. Also, he talks about meeting Work Of Art and melodicrock's Andrew McNiece, new recording techniques, being in so many band/brands, where do the songs 'come from', writing with CHEAP TRICK for their Woke Up With A Monster album, and much more. Before our final interview, Jim Peterik and I discuss his time touring with Bryan Adams, meeting Jim Vallance and more.  We end the episode with a new interview with JIM VALLANCE a part two if you will from our previous chat, but this time ALAN NIVEN sits in. We discuss songwriting, Summer Of '69, Aerosmith, cover versions of his songs, The Beatles, Pretty Woman: The Musical on Broadway and more. VISIT: https://prettywomanthemusical.com Twitter: @mitchlafon Instagram: @mitch_lafon MITCH MERCH available now: https://loudtrax.com/search/?s=mitch Rock Talk With Mitch Lafon is also available via: 1. Spotify, 2. iHeart, 3. Apple Podcasts, 4. GooglePlay, 5. Amazon Alexa, 6. TuneIn, 7. Google Podcasts , 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

On this episode of ROCK TALK WITH MITCH LAFON. New interviews with KIP WINGER and M3 Rock Festival organizer - ERIC BAKER. Trixter's Steve Brown co-hosts. Before getting to our first interview Mitch and co-host Steve Brown discuss which bands should be invited to play the M3 Rock Festival in upcoming years. Our first interview is with KIP WINGER. We talk M3 Rock Festival, Get Jack (A Musical Thriller), the experience of writing a play, new music coming in summer 2019, the importance of Winger, his upcoming solo album, working with the Nashville Symphony, writing with Reb Beach, working with Alan Parsons and Bob Dylan, what did he learn from Alice Cooper, having a Grammy nominated composition and #1 Classical album, and much more.  In our second interview, M3 Rock Festival event organizer Eric Baker discusses how the festival comes together, how bands are chosen, talks about LA Guns (approx. 1hr 09 minutes), Heaven's Edge and much more.  Twitter: @mitchlafon Instagram: @mitch_lafon MITCH MERCH available now: https://loudtrax.com/search/?s=mitch Rock Talk With Mitch Lafon is also available via: 1. Spotify, 2. iHeart, 3. Apple Podcasts, 4. GooglePlay, 5. Amazon Alexa, 6. TuneIn, 7. Google Podcasts , 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

On this episode of ROCK TALK WITH MITCH LAFON, new interviews with The Wildhearts' Ginger Wildheart and Canadian icon Gino Vannelli. Alan Niven co-hots. In our first interview, we talk to Ginger about The Wildhearts' new album Renaissance Men, mental health, The Wildhearts' Must Be Destroyed, his love for KISS & American music, chemistry and the classic lineup, grooming the band for success, US vs UK success, the future of the band, the plan back in the day to make an album with Nick Menza and Robert Trujillo, Silver Ginger 5, Ricky Warwick and much more. In our second interview, we speak with Canadian icon Gino Vannelli about his new album Wilderness Road, being a 'singles artist' versus 'album artist', Herb Alpert, his mid-80s' smash album Black Cars, the importance of making new music, are albums an outdated concept, the work ethic of an album a year, his brother's urging to record I Just Wanna Stop, being a 'video star' in the '80s, his inspiration for writing the song Black Cars, performing for the Pope and much more.   Twitter: @mitchlafonInstagram: @mitch_lafon MITCH MERCH available now: https://loudtrax.com/search/?s=mitch Rock Talk With Mitch Lafon is also available via: 1. Spotify, 2. iHeart, 3. Apple Podcasts, 4. GooglePlay, 5. Amazon Alexa, 6. TuneIn, 7. Google Podcasts , 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

On this episode of ROCK TALK WITH MITCH LAFON, new interviews with Judas Priest's Ian Hill and former music executive Dorothy Carvello. Claudio Bergamin (Judas Priest's Firepower and Rock Talk With Mitch Lafon logo artist) and Alan Niven co-host.In our first interview, Ian Hill discusses the band's upcoming tour with Uriah Heep, upcoming changes to the set list, the importance of staying relevant & making new music, imagery & artwork, on being the sole remaining original member of Judas Priest, changing personnel (Al, Tim, Richie, Andy, Ken, drummers & more), finding Rob Halford for the band and replacing Al Atkins, would he invite K.K. for a pint, Ozzy and getting older and much more.  In our second interview, former record executive turned author Dorothy Carvello discusses her book Anything for a Hit: An A&R Woman's Story of Surviving the Music Industry, surviving the toxic work environment, Ahmet Ertegun, sex, drugs, violence, various band's she's worked with, best advice for starting a new band in 2019 and more.  Twitter: @mitchlafonInstagram: @mitch_lafon Rock Talk With Mitch Lafon is available on: 1. Spotify 2. iHeart 3. Apple Podcasts 4. GooglePlay 5. Amazon Alexa 6. TuneIn 7. Google Podcasts 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

On this episode of ROCK TALK WITH MITCH LAFON. New interviews with guitarists Mark Farner and Nils Lofgren. Alan Niven co-hosts. In our first interview, we speak with for Grand Funk Railroad guitarist Mark Farner. He discusses his current 50th Anniversary tour, the formation of GFR, Detroit (the rock city), corporate radio, new single Can't Stop, new EP, We're An American Band, cowbells, recording with Todd Rundgren, manager/photographer Lynn Goldsmith, GFR using the name with a new lineup, working again with Don Brewer, GFR live performances, and more.  in our second interview, guitarist Nils Lofgren discusses his new album Blue With Lou, writing with Lou Reed, Bob Ezrin and his hands on approach to producing, the NFL, recording live in studio, a look back at his career, working with Foreigner's LOU GRAMM, Neil Young's After The Gold Rush and much more. Twitter: @mitchlafonInstagram: @mitch_lafon Rock Talk With Mitch Lafon is available on: 1. Spotify 2. iHeart 3. Apple Podcasts 4. GooglePlay 5. Amazon Alexa 6. TuneIn 7. Google Podcasts 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

On this episode of ROCK TALK WITH MITCH LAFON new interviews with guitarists Michael Schenker and Doug Aldrich. Alan Niven co-hosts. In our first interview, Michael Schenker talks about his upcoming tour dates, drummer Ted McKenna, staying true to himself, making up for lost time, the importance of producer Ron Nevison, Klaus Meine's singing, new album called Salvation coming in August (approx. 20 minutes 30 seconds), asking K.K. Downing to join the Scorpions, and more.  In our second interview, Doug Aldrich discusses Burning Rain's new album Face The Music, managing his time between his various bands/projects, Burning Rain's set list, Hurricane's Slave To The Thrill, almost joining Megadeth and Slaughter, House Of Lords, meeting Gene Simmons, and much more.  Twitter: @mitchlafonInstagram: @mitch_lafon  LISTEN to Rock Talk with Mitch Lafon here: https://omny.fm/shows/rock-talk-with-mitch-lafon-1 Rock Talk With Mitch Lafon is available on: 1. Spotify 2. iHeart 3. Apple Podcasts 4. GooglePlay 5. Amazon Alexa 6. TuneIn 7. Google Podcasts 8. Stitcher Please subscribe! Help support the show. Please consider a donation: https://www.paypal.me/MitchLafon See omnystudio.com/listener for privacy information.

INTRO SONG : KOFI - SHAME OUTRO SONG: KOFI - ON MY OWN ---- Shalisa Marie Radio is also available on Apple Podcast, Youtube, and Stitcher] Please get ready and hold on to your seats for this huge platform that HMBLE Productions is about to present to you: SHALISA MARIE RADIO! This will be a platform where we discuss the most intense, uncomfortable, steamy, yet RAW topics to date. These discussions will be held with myself along with guest co hosts every other week. The second avenue to this platform is to help provide a platform for up and coming LOCAL artists of all genres who need a helping hand in building their own audience, getting their music heard, and creating a market value for them to succeed. SMR will also cater to entrepreneurs. This is the beginning of something new and I am beyond grateful to be the leader in this huge project. HMBLE PRODUCTIONS presents SHALISA MARIE RADIO. Let's make this universal.

Five years ago I predicted that Facebook would become the most evil company on earth. The claim was tongue-in-cheek, but the logic was solid: The "raw material" that Facebook uses to build its wealth is our personal information. As a public company, Facebook has a mandate to grow its profits every quarter, without exception, without end. At some point, to meet that relentless financial goal, Facebook will have to take greater and greater risks in both collecting our personal information and monetizing it. ... and that sets up the potential for evil. We caught a glimpse of how Facebook might do this when the doors were blown open on a controversial experiment the company conducted to manipulate emotions through the news feed. What is really going on at Facebook? Will my prediction eventually become true? Is Facebook evil? Facebook evil, the inside story A number of high-profile executives have recently weighed-in on the "Facebook evil" factor: In his final days as president, Barack Obama himself warned that Facebook and Twitter were becoming a threat to democracy. “We become so secure in our bubbles that we accept only information, whether true or not, that fits our opinions, instead of basing our opinions on the evidence that’s out there.” Former Facebook executive Chamath Palihapitiya recently echoed this sentiment. “Do I feel guilty? Absolutely I feel guilt,” he told CNN. “Nobody ever thought that you could have such a massive manipulation of the system. You can see the reaction of the people who run these (social media) companies. They never thought it was possible.” Sean Parker, who briefly served as Facebook's president, said the social networking site exploits human psychological vulnerabilities through a validation feedback loop that gets people to constantly post to get even more likes and comments. “It's exactly the kind of thing that a hacker like myself would come up with, because you're exploiting a vulnerability in human psychology,” he said. “The inventors, creators understood this consciously. And we did it anyway." The psychology behind Facebook became the center of a public debate when a story about a company called Dopamine showed how it is using psychology and neuroscience to manipulate users into a state of social media addiction. And, it's working. Is social media addiction OK? What is the ethical boundary? Don't all business people want customers to be "addicted" to their products? If you're a public company like Facebook, don't you in fact have a mandate to make customers addicted to your business? “God only knows what Facebook is doing to our children’s brains,” Sean Parker said at a recent event. But it doesn't take God to figure it out. Some university researchers are already putting the puzzle together. A study shows that the number of teens experiencing severe anxiety (with social media a leading cause) is exploding. When does business and public health collide and crash? I have to wonder ... when will the world wake-up and understand the full truth of Facebook? And what will it mean to marketing when that happens? Let's explore some more ... Tom Webster and I thought this would be an excellent debate for our latest episode of The Marketing Companion. What are the ethics of social media addiction? In this episode, Tom and I also cover the current state of Twitter. Their third quarter earnings announcement beat Wall Street expectations and user growth had a surge. How does Twitter fit today in the marketing mix? A third topic on our program is a news event that shook social media and I'm not sure most people caught its significance ... A Chinese company bought part of Snapchat's parent company. We discuss why this is a watershed moment in the history of social media marketing. And finally, Tom brings out a favorite piece of spam to demonstrate once again that it's not annoying ... it's an art form! Let's go ...  Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. 88% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans! The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Try this extraordinary application today and go to Typeform.com/companion for a special 30 percent off discount for our podcast fans! SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube's deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm to vet children's programming is unacceptable. This is a problem that is not difficult to solve but it appears to us like greed and laziness is driving the wrong behaviors. We make a case that YouTube should be held to the same standard as traditional television networks. Is regulation in the cards? We say yes. Social sharing in decline -- Steve Rayson of Buzz Sumo published research that shows an apparent correlation between the amount of content that is published on a subject and the amount the content is shared. In other words, as a topic grows saturated with content, people become weary of the content and engage less. We discuss how Content Shock isn't a trend, it's a wave. One touchy implication for marketers: A very common strategy of "piling on" to popular content topics doesn't work. Outing people on social media -- We discuss the recent sexual harassment episodes involving Weinstein, Spacey and Scoble and how social media has become the engine for "outing." What are the implications for business, for marketing, for working with influencers? And what is the psychology behind accepting or rejecting these claims? Are we in a world where accusations become facts? We also introduce Nipsey: The new Marketing Companion smart speaker system. Let's just say it still has some development work ahead! This is a very provocative and interesting show. You won't want to miss it ...  Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. 88% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans! The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Try this extraordinary application today and go to Typeform.com/companion for a special 30 percent off discount for our podcast fans! SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including ... The "slow revelation" that made him realize humor could be a key part of his marketing future The connection between "story" and humor in corporate communications The process companies go through to add humor to their marketing communications Why the best humor starts with pain points What happens when you get it wrong How you consider humor, cultural references, and the international audience Tom discusses his new book Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings And Webster and I challenge each other to a joke-off. I won. You won't want to miss this interesting (and funny!) episode about humor in marketing ...  Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. 88% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans! The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Try this extraordinary application today and go to Typeform.com/companion for a special 30 percent off discount for our podcast fans!  SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom's presentation and I found his insights to be remarkable and very relevant to marketing today. I thought our Marketing Companion fans needed to hear some of those insights. Using lessons from his political research, Tom makes the case that you can't win in marketing today by staying in the "treetops," by immersing yourself in dashboards. You need to get down in the trees and get back to basics by visiting customers. He argues for radical segmentation to the point that "personas" may be out of style. In the new episode we also discuss quite a remarkable revelation made by Dharmesh Shah, one of Hubspot's co-founders. Shah said that content marketing is now pay-to-play and that content today has a "cover charge." In addition, you'll hear these snippets: "I'm feeling this in my loins" "I've found a younger podcast host." "We want our freedom, we want more Mark." You'll have to hear it to believe it, I suppose. Here we go:  Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. 88% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place - that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans! The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Try this extraordinary application today and go to Typeform.com/companion for a special 30 percent off discount for our podcast fans! SoloSegment's Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you're like 85% of companies, you have no idea what's going on in your site's search engine. You either don't have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They're so convinced you're going to improve your success rates, they've tripled the free trial period to 45-days and they're offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

There's a lot of pressure to create content today. Epic, authentic, viral content. But perhaps the key to content success is not necessarily through originality, but through creating a wise curated content stream that helps people save time and money. Most industries have at least one go-to newsletter of curated business highlights. If your industry doesn't have that, maybe it's a golden opportunity. I've seen people create curated content in pharma, tech, defense, and entertainment. Many have gone on to leverage this real or perceived expertise into consulting, books, and speaking careers. But summarizing the work of others isn't necessarily easy. In fact there is a certain art to it which we cover on the newest episode of The Marketing Companion. In this episode, Scott Monty takes over as co-host for a day and explains his process behind the Full Monty newsletter. He explains how an internal newsletter at Ford Motor Company was the inspiration for what has become the go-to weekly content in the digital marketplace. We also explore why there seems to be a "Tom Webster bias" creeping into the show ...  Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Go to Typeform.com/companion to receive a special 30 percent off discount for our podcast fans! Between 30 percent and 50 percent of your online visitors use your website’s search function. But analysis proves that customers rarely see the precise content that leads to a sale. Why leave this conversion opportunity to chance? Deliver search results that create sales conversions by deploying the powerful machine learning intelligence of Site Search Inspector from SoloSegment. Site Search Inspector can be set up quickly and continuously “learns” how to improve your search conversions. Visit the SoloSegment discount page to get 10 percent off your order for Marketing Companion fans!

Welcome to episode 7 of the Mobile Home Park Investors podcast, hosted by Jefferson Lilly and Brad Johnson, with the Park Street Partners. Today, Jefferson and Brad will discuss third party reports. If you have a mobile home park under contract and are looking for any type of debt, this is the time for getting down to brass tacks. Even if you’re paying all cash for a park, 2 of the 3 third party reports are very important no matter what, and the 3rd one is important specifically to a bank.     Key Takeaways: [1:23] 1st third party report: the Phase 1. [3:02] How you could be liable for ‘LUST’? – Leaking. Underground. Storage. Tanks. [4:50] If there is LUST, you’ll need to do a Phase 2 report. [5:47] More on phase 1 – costs and desktop reviews. [7:05] 2nd third party report: the Survey. [8:29] Boundary survey vs. full ALTA survey. [9:49] Key things to look for on the survey. [12:00] 3rd third party report: the Appraisal. [15:26] Problems with appraisers who are not specialized in park appraisals.   Mentions: www.parkstreetpartners.com Join the LinkedIn Group: Mobile Home Park Investors Please rate the podcast on iTunes or Stitcher Please subscribe to the podcast on iTunes

Welcome to episode 6 of the Mobile Home Park Investors podcast, hosted by Jefferson Lilly and Brad Johnson, with the Park Street Partners. Today, Jefferson and Brad will share their insights on finding a loan in order to invest in a mobile home park. You actually need to pay for your mobile home park in order to buy it!   Key Takeaways: [1:12] Debt eligibility varies with the size of the park. [5:03] Information required by banks & how to show you are a credit-worthy borrower. [7:21] What can you expect on your first loan? [8:50] Dealing with state-wide banks. [11:08] The first question to ask a lender. [13:54] Jefferson shares an amusing story on his experience with lenders! [18:13] Lesson learned: persistence pays! [18:38] What are banks looking for?   Mentions: www.parkstreetpartners.com Join the LinkedIn Group: Mobile Home Park Investors Yellow Pages Google Maps Please rate the podcast on iTunes or Stitcher Please subscribe to the podcast on iTunes  

This is part 2 of the discussion on initial off-site diligence you can do prior to buying a mobile home park. Jefferson Lilly and Brad Johnson, with the Park Street Partners, continue their discussion from episode 4 (part 1), which covered due diligence you can do via desktop research and things to look for in financials. On this episode, they will advise on what to look for in the infrastructure of a park and how to handle a first call with the seller.   Key Takeaways: [1:35] What is the most important aspect of a park's infrastructure? [2:15] Determining if a park is on the public utilities system: city water & city sewer. [4:46] A park that is on the septic system presents a high-risk investment. [7:40] Park infrastructure: Master-metered gas and electric lines. [9:36] What options do you have if you get a gas leak and have to shut down service? [12:00] You can have someone check out the electric load of a park on-site. [12:35] Understanding what is going on with the water infrastructure. [13:40] Fixing a water leak on a mobile home park property. [18:09] Park infrastructure: Roads. [20:53] Park infrastructure: AMP boxes. [23:21] Park infrastructure: Sewer pipe system. [28:38] First call with a seller: Information to gather and types of open-ended questions to ask.   [33:55] A key open-ended question to ask the seller: Why would you sell your park? [35:02] Another open-ended question to ask: How do you manage your property? [37:00] Other things to discuss with the seller. [39:59] Coming up on following podcasts.   Mentions: www.parkstreetpartners.com LinkedIn Group: Mobile Home Park Investors www.mobilehomeparkinvestors.net Please rate the podcast on iTunes or Stitcher Please subscribe to the podcast on iTunes

On part 1 of this two episode podcast, Jefferson Lilly and his partner Brad Johnson, with the Park Street Partners, will provide resources and advice on doing off-site diligence before deciding to buy a mobile home park. This is the part when you first get a deal and are beginning to decide if you want to pursue it, which can be a scary moment. Jefferson and Brad will outline how you can do a fair amount of diligence by doing desktop research and making phone calls. Part 2 (episode #5) will cover on-site diligence, which is done after you’ve got your property under contract.     Key Takeaways: [02:13] Due diligence on a mobile home park in 30 seconds or less – The first 15 seconds [04:37] The next 15 seconds of your diligence [06:27] The 30 seconds of diligence – Summarized [07:15] Researching if demographics support a successful park investment [08:09] Demographics data – What to look for? [09:48] Refer to multiple websites and verify the accuracy of the data [11:08] Markets that meet demand for mobile home parks – Data on household income & housing vacancy [12:08] Data to look for on rentometer.com?  [14:08] Contact local mobile home dealers. What types of open-ended questions to ask? [16:33] Call the chamber of commerce and ask open-ended questions [20:03] Is the park properly licenced? Certificates of occupancy and other Gov. Regulations [20:58] Local zoning office – Legal vs. illegal uses of a park [23:11] How to use Google Earth and Google Maps Images to do more diligence [27:45] Financials – This is where mobile home parks get sexy! [28:05] Pay attention to expense loads that greatly diverge from 30% to 40% [32:38] Supplement these guidelines by verifying property owners’ bank statements [37:31] Another key thing to verify when going through bank statements [39:45] Request tax statements from your seller [40:10] Another key diligence point for financials – The rent role [41:04] Why a Lonnie dealer is a force to be reckoned with? [41:55] Why the rent role is important? [43:59] Part 1: Off-site diligence – Initial desktop research & what to look for in financials [44:11] Coming up on part 2 (episode #5): On-site diligence – Infrastructure & first call with the seller   Mentions: www.bestplaces.net www.city-data.com www.zillow.com www.axiometrics.com www.marcusmillichap.com www.rentometer.com Census Statistics Google Google Maps Google Earth Deals on Wheels by Lonnie Scruggs www.parkstreetpartners.net LinkedIn Group: Mobile Home Park Investors www.mobilehomeparkinvestors.com Please rate the podcast on iTunes or Stitcher Please subscribe to the podcast    

On this podcast, Jefferson Lilly and his partner Brad Johnson will focus on answering the question, why someone would want to own a mobile home park now? In particular, they are going to talk about the demographics of their tenant base, the need for affordable housing they are trying to fill and helping others to do the same – who might be listening to this podcast and thinking about getting into the mobile home park business!   Key Takeaways: [1:27] Baby boomers are coming into retirement and they need affordable housing! [3:43] Our average price point per month matches many retirees’ budget for housing. [4:26] The mobile home park industry can help folks in need, specially seniors, get into a house they're actually going to own. [4:41] There is an affordable housing crisis in America. [5:34] An affordable, safe community for those that don't have capacity in their budget to pay more for housing. [5:53] Path to home ownership for lower income individuals, seniors, and younger people in their 20’s getting married and starting a family. [7:00] The parks we are buying are a better product. We offer affordable housing with many other benefits. [8:19] A strong demand from those typically making $2,500 and less per month and a business that meets a very clear and stable need. [10:16] Brad talks about issues with the entitlement program in America. [11:59] We are providing housing for a lot of American families that desperately need it. [12:44] Brad expands on the entitlement issue that's not often being talked about. [14:20] Jefferson summarizes why this is such a good and trend-favored business. [15:25] We take pride in helping lower income and middle class American families secure housing at an affordable price. [15:53] Thank you for listening. Please find more information on parkstreetpartners.net and on the LinkedIn group, Mobile Home Park Investors.   Mentions: www.parkstreetpartners.com Join the LinkedIn group: Mobile Home Park Investors www.mobilehomeparkinvestors.net Joint Center for Housing Studies at Harvard Please rate the podcast on iTunes or Stitcher Please subscribe to our podcast  

Kevin Pho, MD: Digital Health Maven of the Month: Mid-November - Mid-December 2014 Kevin is a digital health maven because he, in contrast to many physicians, has chosen to embrace technology -- particularly  social media -- as a means of ensuring that the physician voice is not absent from ongoing conversations and debates about the future of healthcare and innovation.  Kevin is a celebrated digital physician, leader, gadfly and collaborator. He is best known for his popular blog, KevinMD, which brings together physicians, policymakers, government officials, patients and others from all over the world to discuss and debate innovation and more.  He is also author of Establishing, Managing, and Protecting Your Online Reputation, a guide for physicians seeking to successfully navigate social media and the rest of the digital world. Kevin's primary digital health maven trait is practice bravery (Click here to learn about the five traits of digital health mavens.) In this episode of the Digital Health Maven Podcast, we focus on Kevin's earliest experiences with technology, how his parents displayed courage and bravery during his youth and more.  During the second half of our conversation we talk about how he is using social media to courageously, in contrast to many physicians, serve as an outspoken voice on innovation and the future of healthcare. Also, on December 12, 2014 Fard Johnmar, digital health futurist and producer of this podcast, will be hosting a unique event called the Digital Health Maven Growth Salon.  This event is unique because it is designed specifically to meet your digital health needs, such as understanding how to apply key trends to your work, overcoming specific business and career challenges, and more.  Please click here to learn more about the event. Share This Podcast How to Subscribe to This Podcast The best way to keep up with the Digital Health Maven Podcast is to download our free publication: “The Guide to Embracing Your Inner Digital Health Maven.”  You'll automatically receive updates when new episodes are published.  More importantly, you'll learn about how you can adopt and practice the traits of digital health mavens to ignite your success. -Follow the Podcast on Stitcher (Please rate and add the podcast to your playlist) -Follow the Podcast via iTunes (Please leave a review) Kevin's Bio Kevin is a practicing, board-certified internal medicine physician, a national media commentator, co-author of the book, Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, and an acclaimed keynote speaker. He is also the founder and editor of KevinMD.com, where he also conceives and executes digital strategy, and directs technology infrastructure.  His commentary regularly appears in USA Today, where he is a member of its editorial Board of Contributors, as well as CNN and the New York Times. His opinion pieces highlight the challenges everyday doctors face, ranging from the primary care shortage to the epidemic of physician burnout. Download Our Free Guide Additional Resources from the Digital Health Maven Growth System Enspektos has developed a range of tools designed to help health executives and medical professionals understand digital health and excel in a digitally-powered health landscape.  Click here to learn about these resources.