EDUCATED EMPOWERED INSPIRED

Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I'm sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.Whether you're starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility. Key Takeaways:Why your personal brand is your most powerful business assetHow the online space has changed—and what that means for your visibilityWhy “just working hard” isn't enough anymore to get noticedThe simple first step to start aligning your brand: Google yourselfHow I help coaching clients build intentional, trust-building personal brands Mentioned in This Episode:Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who's ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you're a service-based business owner who's tired of chasing social media algorithms and ready to build real relationships with future clients, this one's for you.

Social media doesn't have to be overwhelming—or exhausting. In Part 2 of this special series, we're building on last week's mindset shift and diving into the final two content types you need to consistently attract, connect, and convert followers into clients.We'll also walk through my simple 6-step content strategy to help you stay focused, organized, and off the content hamster wheel. No more winging it—just a repeatable rhythm that works.

In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you.Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing.Key Takeaways:Why social media feels heavy—and what to do about itThe “ELF” business filter: Easy, Lucrative, and FunThe mindset shift from content consumer to content producerHow to approach social with purpose and intentionThe first of three core content types: Content that ConnectsHow to define your personal content pillarsA simple challenge to take action this week

In this special Mother's Day episode, I sit down with my client and friend, Stephanie Rank, career coach, solopreneur, mom, and breast cancer survivor. Her story is one of deep faith, unwavering strength, and learning to redefine what "success" truly means.We talk about what it looks like to run a business while navigating motherhood and a cancer diagnosis, and how faith, boundaries, and grace helped Stephanie rebuild not just her business, but her life. Whether you're in a season of thriving or simply trying to stay afloat, this conversation will remind you that it's okay to pivot—and that your legacy is built through grace, faith, and presence, not just revenue goals and to-do lists.

In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin' Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you've fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling. Key Takeaways:Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection.Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters.Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation.Call to Action Tip: Ask readers to reply with a story about a card they've made or sent—build relationships, not just metrics.Link Existing Content: Don't reinvent the wheel—use your blog, tutorials, or social media content to drive engagement. Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You're not alone. In this episode, I'm breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.Key Takeaways:Why your personal brand matters more than your logo or color paletteThe power of showing up with your name, face, and voiceHow to choose one platform to start creating content (without the overwhelm)Why people trust people—not polished brandsA simple action step you can take this week to start building your brand

10-Minute Tactic to Simplify Your MessagingFeeling like your brand doesn't reflect where you are anymore? You don't need a full rebrand—you just need a refresh. In this quick episode, I'm walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity and confidence.Key Takeaways:Why your brand might feel “off” in a new seasonHow to prep ChatGPT so it speaks in your voice4 simple prompts to refresh your brand messagingWhat to update first if you're feeling stuck

If your offers aren't lighting you up—or worse, they're not selling—it might be time for a little spring cleaning. In this episode, I'm walking you through how to evaluate what's working, what's not, and what's no longer aligned with where you're headed.This is your permission slip to let go of what's no longer serving you and step into the next season of your business with clarity and confidence. In this episode:Why “working” doesn't always mean “worth keeping”How to spot offers that are draining your energyThe simple mindset shift that helped me release what wasn't alignedA quick 15-minute action step to get clarity nowWhat to do before you create anything newNeed help evaluating your offers?Book a free Client Attraction Clarity Call with me—let's get your business realigned and refreshed. Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this Marketing Makeover Strategy Session, I sit down with Brandi Wolf, a certified meditation teacher and author, to help her improve email engagement. Brandi has an established email list but struggles with getting her audience to interact. We dive into practical strategies to increase engagement, create meaningful conversations, and ensure her emails resonate with the right people. If you've ever felt like your emails are getting ignored, this episode is for you!Key Takeaways:✅ Marketing is a conversation – Stop talking at your audience and start talking with them.✅ Audience, Offer, and Messaging must align – If engagement is low, one of these might be off.✅ Engagement > List Size – A smaller, engaged list is more valuable than a large, disengaged one.✅ Ask your audience what they want – The best marketing comes from knowing your people, not guessing.✅ Personalized follow-ups matter – Send individual emails to top subscribers instead of relying only on mass messages.✅ Micro commitments boost engagement – Require small actions (like sign-ups) to increase participation. Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Not all networking experiences are created equal—some can be downright awful. In this episode, I share my personal journey with networking, including the challenges I faced early on, how I overcame imposter syndrome, and the steps I took to build a genuine, supportive business network. Key Takeaways:✅ Not all networking groups are the right fit—it's okay to walk away from the wrong ones.✅ Bad experiences don't define your future success—you can recover and find your people.✅ Start by showing up—even if you feel like an outsider, the right community will welcome you.✅ Networking isn't just about business—it's about relationships that help you grow. Mentioned in the episode:Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this Marketing Makeover Strategy Session, I sit down with Peter Izfan, a professional headshot photographer, to help him optimize his LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business. Key Takeaways:

In this episode, Shelly chats with Melissa Snow, founder of Powerful Women Rising, about authentic networking strategies that feel natural and effective. Learn how to build genuine connections without the sleaze and discover practical tips to elevate your networking game.Key Takeaways:Focus on Relationships, Not ClientsBuild a diverse network of supporters, collaborators, and referral partners.Choose Networking That Fits YouExperiment with different types of events to find what feels right.Network Anywhere, AnytimeConnections can be made at hobby groups, clubs, or casual meetups.Follow Up with PurposeShare helpful resources or personalized notes to stay memorable.Set Boundaries ConfidentlyUse phrases like "I don't have the capacity for that right now" to protect your time.Use Zoom for Efficient NetworkingOffer 30-minute Zoom calls instead of in-person meetings to save time.Action Step:Pick one networking opportunity this week—virtual or in-person—and commit to it. Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, I'm sharing a behind-the-scenes coaching training where I walk through how to scale your business without adding more to your plate. If you're feeling stretched thin but want to grow, this is for you. We'll talk about smart systems, automation, and outsourcing so you can create a business that supports your life—not one that runs you into the ground.Key Takeaways:The fourth and final stage of the Dream Business Blueprint and why it's essential.How to transition from doing everything yourself to working smarter.The three key areas to optimize for long-term, stress-free growth:✅ Time Management – Set boundaries, delegate tasks, and work efficiently.✅ Client Management – Implement systems to streamline client experience.✅ Scaling & Growth – When to raise prices, outsource, or automate to free up time.

Are you relying on social media to grow your business but struggling to turn likes and follows into actual sales? Social media alone isn't enough—you need a strategy to nurture relationships and guide potential clients toward working with you.In this episode, I'm sharing a behind-the-scenes segment from a private coaching training where I walk through Stage Three: From Social to Sales from my Dream Business Blueprint. You'll learn how to bridge the gap between social media and sales using email marketing so you can create consistent income without constantly chasing engagement.Key Takeaways:Why social media alone won't grow your business (and what to do instead).The missing link between social content and actual sales.How to use email marketing to nurture and convert leads.The three essential emails every business needs to build trust.How to set up a simple system to turn followers into paying clients.Your Next Step:

Marketing can feel like a never-ending to-do list—posting on social, trying different platforms, and still wondering why it's not converting into actual clients. In this episode, I'm sharing a behind-the-scenes look at a private VIP training where I break down Stage Two: Marketing Momentum from my Dream Business Blueprint. You'll learn how to build brand awareness, create a consistent marketing strategy, and attract the right clients—without burning yourself out in the process.Key Takeaways:Why most entrepreneurs struggle with marketing – and how to fix it.The importance of consistency – why marketing in spurts won't get you results.Choosing the right platforms – stop chasing every new trend and focus on what works for YOU.The power of a 90-day marketing plan – how to simplify your strategy and stay on track.How to build a marketing flywheel – create momentum so your marketing works even when you're not actively posting.Feeling stuck in your marketing? Let's chat! Book a Marketing Momentum Clarity Call—no pressure, just a casual conversation to help you get focused and take the next step. Grab a spot at https://shellyniehas.com/call Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

If you've ever felt like you're just throwing things out there and hoping something sticks in your business, this episode is for you. We're kicking off a special series based on my Dream Business Blueprint, and today's focus is on Stage One: Business Breakthrough—the foundation every business needs to succeed. I'm walking you through the biggest mistakes entrepreneurs make at this stage and the three key things you need to focus on to build a strong, sustainable business.Key Takeaways:Why clarity is everything – If you're not clear on who you serve, what you offer, and how to talk about it, everything else in your business will feel hard.The “Start Anytime” Offer – Make it easy for people to work with you by creating a simple entry point.Business Basics Matter – You don't need fancy systems, but you do need the essentials: a way to take payments, schedule clients, and communicate effectively.The biggest mistake new entrepreneurs make is that jumping straight into marketing without a solid foundation leads to frustration and wasted effort.Feeling stuck in this stage? Let's chat! Book a Client Attraction Clarity Call with me—no pressure, just a casual conversation to help you move forward. Grab a spot here: https://shellyniehaus.com/connect Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Two years ago, I hit record on the very first episode of Educated, Empowered, Inspired. Now, I can't imagine running my business without this podcast. In today's special 2-year anniversary episode, I'm pulling back the curtain on why I chose podcasting as my main content pillar, how it's transformed my business, and why it might be the best marketing tool you're not using yet.If you've been wondering how to grow your brand, build deeper connections, and generate leads without constantly fighting social media algorithms, this episode is for you. Let's talk about the real power of podcasting and how it can work for YOU! Key Takeaways:

In this Marketing Makeover Strategy Session, I coach Wendi Bergin, founder of Joyfully Prepared, on growing her email list and reaching her ideal clients. Wendy's business focuses on teaching homesteading, preparedness, and self-reliance with a joyful, community-centered approach. Her goal? To move beyond relying on her Facebook group and podcast by building an active email list.Key takeaways from our session:Create a Resource Guide: A simple, evergreen lead magnet combining Wendy's best content, like checklists, podcasts, and videos, to introduce new subscribers to her world.Target Ideal Clients: Focus on overwhelmed mothers who need joy-filled, practical skills to reduce stress and improve their resilience.Nurture the List: Use the resource guide to build trust and grow her email list, while introducing her offers in a non-salesy way.  Resources:Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways:Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities. Resources Mentioned:Laurie Ann's new listener guide: speakandstandout.com/shellyLaurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid") Resources:Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, I share the Podcast Listener's Resource Guide—your free roadmap to simplifying your marketing and growing your business. This guide includes my top 10 podcast episodes, the best tools for running a business, productivity hacks, and even a playlist to keep you inspired.Key Takeaways:Discover the top 10 podcast episodes to jumpstart your business growth.Save time with a curated list of tools and resources for small business owners.Stay motivated with bonus inspiration, including my favorite business books and Pump It Up Playlist.Grab Your Free Resource:Download the Podcast Listener's Resource Guide now: shellyniehaus.com/guide Resources:Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Episode SummaryIn this episode, I'm sharing the game-changing strategies you need to find time in your busy schedule to work on your business, not just in it. Whether you're feeling overwhelmed, distracted, or reactive in your daily routine, these practical steps will help you create space to focus on the tasks that truly move the needle. You'll learn to shift your mindset, maximize your time, and develop a schedule supporting your goals.Key TakeawaysShift from Consumer to Producer MindsetStop scrolling and start creating. Position yourself as the expert in the room by producing content that connects with your audience.Track Your TimeUse the 168-hour mindset to clarify how you're currently spending your time. Identify areas to adjust and prioritize.Batch Similar TasksGroup your tasks to reduce task-switching and create a state of flow. This is your secret weapon to reclaim valuable hours.Implement Theme DaysDedicate specific days to certain tasks—like Marketing Mondays or Networking Wednesdays—so you know exactly what to focus on each day.Schedule and Honor Your TimeTreat your appointments with yourself, like time for marketing or lead generation, as non-negotiable. What gets scheduled gets done.Mentioned ResourcesLaura Vanderkam's Time Tracking Challenge Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this special end-of-2024 episode, we celebrate your big wins and tackle listener questions! Shelly shares marketing tips and strategies tailored to real-world challenges that her email audience has submitted. This episode is packed with actionable advice, from boosting email open rates to positioning your brand as authentic in an AI-driven world.Key Takeaways:Consistency Creates Momentum: Track your progress, stay consistent, and watch your business thrive.Email Marketing Tips: Spark curiosity, offer clear value, and personalize your subject lines to boost open rates.Authenticity in AI-Driven Industries: Highlight your unique value and craftsmanship to stand out.Podcast Promotion 101: Use SEO, social media, email marketing, and collaborations to grow your audience.Creative Community Engagement: Ideas like 30-day challenges or provider partnerships can elevate awareness while staying true to your mission.

In this episode of the Educated, Empowered, Inspired podcast, we dive into the power of reflection in your business. While most entrepreneurs focus solely on goal-setting, true growth happens when we pause to reflect on what worked, what didn't, and where we can improve. This practical episode introduces you to a simple, actionable exercise: seven key questions to ask at the end of each quarter (or year) to evaluate your progress, refine your strategies, and plan for success. This is an episode to bookmark and return to regularly as you grow your business intentionally and strategically. Key Takeaways:The Power of Reflection:Learning happens when we reflect on experiences, not just live them.Establishing a rhythm of reflection (daily, weekly, monthly, or quarterly) ensures continuous growth.The Seven Reflection Questions:Did I meet my financial goals?What did I do well (my strengths)?What were my weaknesses?What were the most beneficial connections I made?What activities served my vision and moved the needle forward?What marketing activities worked best?Where did I take risks or get uncomfortable?Next Steps After Reflection:Use insights to refine your goals and focus for the next quarter.Implement changes through delegation, automation, or mentorship.Practical Action:Block 30 minutes this week to go through the reflection exercise.Share your insights with me or a fellow entrepreneur to reinforce your learnings.Looking to dive deeper? Join my Business Power Hour, a free virtual training held on the last Wednesday of each month. It's your chance to get answers to your pressing questions and connect with other entrepreneurs. Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

This week's 10-Minute Tactic dives into AI tools that have been game-changers for my business in 2024. If you're feeling overwhelmed juggling tasks and wearing all the hats in your business, this episode is for you. These tools will help you save time, boost creativity, and streamline your workflows so you can focus on what you love most—serving your clients and growing your business. Key Takeaways:ChatGPTActs as your virtual assistant for brainstorming, copywriting, and ideation.Simplifies research and creates training materials like outlines and workbooks.Pro Tip: Focus on writing detailed, clear prompts for the best results.Zoom AIAutomates meeting notes, summaries, and action items during client and team calls.Helps you stay focused during meetings while capturing every detail.Pro Tip: Set up Zoom AI to auto-start for recurring meetings.Canva MagicSpeeds up design tasks with professional-looking templates and resizing for multiple platforms.Features tools like MagicWrite for generating copy and a brand kit for consistent designs.Pro Tip: Upload your logos, colors, and fonts to Canva's brand kit for seamless designs.Opus AIYour ultimate video editing assistant, handling captions, transitions, and polished effects.Generates clips and shorts from your videos in seconds.Pro Tip: Add small pauses between key points while recording for cleaner AI edits.Menioned in this Episode: Grab the Podcast Listeners Resource Guide to access links to all the AI tools discussed today and more of my favorite business resources.  Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, we're diving into a Marketing Makeover Strategy Session with Samantha Foote, founder of Every Brain is Different. Samantha's business focuses on supporting parents of neurodivergent kids with music therapy, positive behavioral therapy (ABA), and parent coaching.Together, we mapped out a marketing strategy to help Samantha grow her parenting membership program, which is launching this holiday season. Listen in as we discuss list-building techniques, email nurture sequences, and repurposing content to engage her ideal audience and drive conversions.Key TakeawaysStart with Clear Goals: Samantha's six-month goal is to enroll 10 members in her parenting membership.Warm Up Your Audience: A three-week email nurture sequence (two emails per week) can set the stage for a successful launch.Repurpose Content: Use existing blog posts, podcast episodes, and social media content to create value-packed emails.Diversify Content Formats: Offer a mix of blog posts, podcasts, videos, and reels to cater to different audience preferences.Test and Adjust: Marketing is testing! Test welcome sequences for different audiences and refine based on results. Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this 10-Minute Tactics episode, I share how simplifying my business systems with Equipt360 has been a game-changer. If you're tired of juggling multiple tools and feeling like tech is running your life, this episode is packed with actionable tips to help you streamline and save.Equipt360 is an all-in-one platform that simplifies everything—from emails and client management to payments and marketing—so you can spend less time on tech and more time doing what you love.Key Takeaways:The Problem with Fragmented Systems: Juggling multiple tools drains your time, money, and energy.Equip360 Features: Combines email, scheduling, payments, social media, course hosting, and more in one platform.Benefits of Simplifying: Save time, cut costs, reduce tech stress, and create a seamless client experience.Support Matters: Equip360 offers live Q&A sessions, masterclasses, and individualized help to keep you moving forward.Start Simplifying Today: Streamline your operations to build an ELF business—Easy, Lucrative, Fun!Resources Mentioned:Learn more about Equipt360 and schedule a demoBook a free 15-minute call with me to explore if it's the right fit for you.Simplify your systems, reclaim your time, and set yourself up for success in 2025.  Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this Educated, Empowered, Inspired episode, I dive into another Marketing Makeover Strategy Session with Lorianne Morbido. Together, we tackle her biggest marketing challenges and build a simplified, actionable plan to lighten her load and make marketing enjoyable again. If you've ever felt overwhelmed by the demands of marketing, this episode is packed with tips to help you regain focus, create systems, and repurpose content effectively. Key Takeaways:Plan with Your Big Rocks First: Start by mapping out your year in quarters, adding personal and professional obligations first, to create a realistic marketing schedule.Content Repurposing: Use existing content, like podcasts, to create multiple marketing pieces (social posts, newsletters, videos) and reduce effort.AI Efficiency: Tools like ChatGPT or Claude can streamline content creation. Train the tool to match your voice using your transcripts and prompts.Marketing Rhythm: Establish a weekly dedicated marketing time (e.g., Marketing Mondays) and block off time for content creation and repurposing.Focus on Email: Prioritize email newsletters as a direct and effective way to engage with your audience. Repurpose social content from these emails to save time.Test and Adjust: Start small with new systems—try them for two weeks and tweak as needed.Resources Mentioned:Book a Marketing Makeover Strategy Session: resources.shellyniehaus.com/marketingmakeoverTools for Content Creation: Opus AI, ChatGPT, or Claude for transcripts and social media repurposing. If you feel like marketing is a heavy boulder on your back, start by dedicating time to plan your "big rocks" and repurpose existing content to lighten the load. Try the two-week test system Laurie-Ann is implementing and see what works for you! Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Shelly discusses a common theme she's seeing among clients—a feeling of heaviness, exhaustion, and overcommitment. In this episode, she dives into five practical steps to help lighten your load, focus on what matters, and create room for growth and joy in your business. Key Takeaways: Strategies and SystemsAre your business systems feeling supportive or heavy? Shelly shares how to reassess your tech stack and decide what's essential. She encourages listeners to streamline, keeping only what truly helps their business.CommitmentsOvercommitted? Shelly explores the impact of saying “yes” to too many commitments. It's time to re-evaluate networking groups, coaching programs, and other recurring commitments that may not be adding value.GoalsAre you holding onto goals that no longer serve you? Shelly talks about the importance of setting goals aligned with where you want to be, not just where you were.TasksAre tasks being done out of obligation rather than impact? Shelly challenges listeners to assess the “must-do” tasks and consider outsourcing or letting go of those that don't truly move the needle.RoomsAre you staying in groups or communities longer than you should? Shelly encourages you to release rooms or groups that no longer energize you, freeing up space for relationships and opportunities that better align with your growth.Episode Challenge:Shelly invites listeners to create a Life-Giving vs. Life-Draining list. Identify what to keep, what to delegate, and what to let go. Then, share one thing you'll bless and release to make room for growth in the coming year. Shelly would love to hear from you—reach out with your takeaway and maybe even inspire the community! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals. Key Takeaways:Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

This week, Shelly dives into a typical pitfall many small businesses face: the allure of pleasing everyone. She unfolds the truth that clients differ significantly in their values and demands. This episode focuses on recognizing five types of clients in your business, helping you pinpoint where to focus your marketing efforts for maximum impact and revenue.Key Takeaways:Five Types of Clients:VIP Ideal Clients: Your top performers make up most of your revenue. They appreciate and resonate with your services.Referral Clients: They may not spend the most but are vital for their enthusiastic endorsements.Average Clients: Reliable payers who help maintain your business's baseline.Joy-Bringing Clients: Long-term supporters who have been with you since the beginning.Problematic Clients: High-effort, low-return clients. Spot and manage their red flags early.Focus Your Marketing: Sharpen your marketing to attract and retain VIPs and referral clients, making your efforts more effective.Strategic Client Management: Use your understanding of these client categories to craft targeted marketing strategies that resonate with the right people.Action Step: Segment your client list into these categories to refine your marketing approach, emphasizing those who contribute most positively to your business. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways:Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah's most profitable service, theater photography while maintaining flexibility for family and modeling shoots.Expert Website Optimization: Shelly advises on restructuring Micah's website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.Importance of Immediate Impact: Under Shelly's guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.Unified Call to Action: Shelly stresses the need for a clear, singular call to action across all platforms, simplifying how potential clients can initiate contact, thereby increasing leads and potential sales.Aligned Social Media Strategy: With Shelly's expertise, Micah's social media is set to mirror the clarity and segmentation of his website, ensuring consistency across digital touchpoints and solidifying his brand's online presence.In this episode, Shelly provides Micah and listeners with actionable strategies for refining marketing approaches and leveraging online platforms for business growth. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, Shelly takes us down memory lane, sharing the top five lessons she's learned over the course of 100 episodes. Whether you're just starting out, building momentum, or scaling to new heights, these lessons are packed with insights that can apply to any stage of business or life. Key Takeaways:Consistency is KeyShow up regularly, even when it's hard. Small steps add up to big results over time, and consistency builds trust with your audience and clients. Done is better than perfect!Start Messy & Embrace ImperfectionPerfection delays progress. Every episode, project, or business venture teaches valuable lessons. Just get started, and learn as you go!The Power of CommunityIt's not just about downloads or email lists—it's about real connections and building a community that supports each other.Always Keep LearningStay curious, invest in personal growth, and constantly seek out new knowledge to stay relevant in business and life.Authenticity MattersYour story is unique, and no one can share it like you can. Being authentic creates deeper connections and lasting success. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Join marketing expert Shelly as she delivers another insightful Marketing Makeover, this time with Andrea Blythe, the visionary behind Let Love Rise. Andrea discusses her journey from navigating personal grief to launching a thriving business aimed at helping women find their joy and authenticity after divorce. Shelly offers her marketing prowess to refine Andrea's strategies, focusing on attracting and securing one-on-one clients through targeted, authentic engagement.Key Takeaways:Niche Focus: Shelly emphasizes the importance of honing in on a specific audience—middle-aged, divorced women—to increase marketing impact and client engagement.Platform Precision: Streamline efforts to one or two platforms where your ideal clients spend their time. Shelly advises prioritizing depth over breadth for genuine connections.Lead Magnet Optimization: Continually refine lead magnets to directly address client pain points, enhancing appeal and effectiveness.Authentic Engagement: Shelly stresses the value of real interactions over broad reach, especially on platforms like Facebook, preferred by the target demographic.Strategic Offers: Shelly guides Andrea on integrating compelling offers into communications to seamlessly transition followers to clients.  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Welcome back to the Educated, Empowered, Inspired podcast. In this episode, your host Shelly Niehaus, chats about overcoming perfectionism and focusing on actionable steps to amplify your business marketing. Here's how to shift your mindset and embrace practicality over polish.Key Takeaways:Progress Over Perfection: The journey of improvement should be celebrated over the illusion of immediate perfection. Start where you are and take actionable steps toward where you want to be.Done is Better Than Perfect: Launching your projects in their current state allows for real-world feedback and iterative improvements—perfect can wait.Minimum Viable Option: Identify the simplest version of your product or service that serves the purpose and build upon it as you gain more insights and experience.Everything is a Stepping Stone: Every project and launch is a stepping stone to greater achievements. Learn and evolve with each step.Sustainability is Key: Align your business activities with what is sustainable for your current situation, ensuring longevity and continued relevance. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode of "Educated, Empowered, Inspired," host Shelly dives into a marketing makeover strategy session with Jennifer Carici, a grant writer and founder of Carici Consulting. They explore practical strategies for building an engaged email list, focusing on email marketing essentials, crafting compelling lead magnets, and optimizing promotional efforts to attract the right audience. Key Takeaways:Setting Clear Goals: Start with a six-month email list goal focusing on engagement and measurable actions like opens and clicks.Value of Engagement Over Size: An engaged smaller list can be more valuable than a larger, less responsive one.Ideal Client Identification: Knowing who your ideal clients are is crucial for effective list building and creating targeted lead magnets.Lead Magnets: Simplify your lead magnet to address common pain points and offer quick wins without overwhelming potential subscribers.Promotion Strategies: Consistently promoting your lead magnet is essential. Use tools like the List Building Growth Scorecard to track and enhance your promotional efforts.Persistence in Marketing: Regular and strategic promotion can help build momentum and increase the effectiveness of your email marketing.Book a Session: Interested in a Marketing Makeover strategy session for your business? Click on the link in the show notes to schedule your call with Shelly. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Welcome back to another episode of Educated, Empowered, Inspired! Today, we're diving into something I know so many of you are struggling with—why your email list isn't growing. I'm sharing the top 3 reasons and how you can fix this. Plus, I've created a fun new tool, the List Building Growth Scorecard, to help you get consistent and focused with your lead magnet promotion so you can finally see that list grow!Key Takeaways:If your email list is stuck, you're probably under-promoting your lead magnet. People need to see it more often!You need a solid strategy—sporadic posting won't cut it. Let's get systematic about where and how you promote.Consistency is everything when it comes to building your list. It's time to make list-building a regular habit in your business.I've created the List Building Growth Scorecard to help you track your efforts and make promoting your lead magnet fun and easy.Set some goals for your list: first, aim for 100 new contacts, then work to double that, and eventually aim for 500 new subscribers!Action Step:Download the List Building Growth Scorecard HERE and join the 28-day challenge. Track your daily activities, give yourself points, and watch your list grow! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.Freebies Mentioned In This Episode:FB Profile Profitability Guide:Email QuickstartList Builder Growth ScorecardBusiness Power HourMarketing Makeover Key Takeaways:Importance of an Email List: An email list and a professional website and email address are essential for a legitimate business in 2024.Lead Magnet Basics: A lead magnet (or freebie/opt-in) is something of value exchanged for a potential client's email address.Choosing the Right Topic:Start with the end in mind and align your lead magnet with your ideal client's needs.Avoid attracting random people; focus on quality leads.Lead Magnet Ideas:Simple Options: Coupon/discount codes, cheat sheets, checklists.In-Depth Options: Workbooks, guides, mini-courses.Engagement-Focused: Video/audio resources, templates, quizzes.Experience-Based: Virtual or in-person events like business power hours or lunch and learns.Execution Tips:Don't overthink; start with a simple, minimum-viable lead magnet.Leverage your strengths—choose a format that aligns with how you naturally work.Use tools like ChatGPT for creativity if you're stuck.Next Steps: After creating your lead magnet, the next step is promoting it effectively, which will be covered in the next episode 96! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Welcome back to the Educated, Empowered, Inspired podcast! In this episode, we're diving into the final part of our "Back to Business Bootcamp" series, focusing on how to create compelling content that truly resonates with your ideal clients and converts them into paying customers.Key Takeaways:Clarity is Key: Ensure your messaging is crystal clear. Your audience should instantly understand who you are, who you serve, and how you can help them.Consistency Across Platforms: Make sure your messaging is consistent across all platforms—whether it's your website, social media, or emails—so your audience sees the same person everywhere.Compelling Content: Connect with your audience at a heart level first before appealing to their head. Your content should speak to their pain points, outline the transformation you offer, and clearly explain why they should choose you over the competition.Action Steps:Download the Client Persona Template – Get to know your customer better with guided exercises.Review Your Messaging – Check your content for clarity, consistency, and whether it connects emotionally with your audience.Optimize Your Platforms – Ensure that your messaging is clear and consistent across all your digital touchpoints.Tune In Next Week: We'll continue simplifying your marketing so you can amplify your business. Stay tuned for more actionable tips! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this special episode of Educated, Empowered, Inspired, we dive into the critical art of connecting with your customers. Part two of the Back to Business Bootcamp series is where I guide you through aligning your audience, offer, and messaging. If you've ever fallen into the trap of "If I build it, they will come," this episode is for you. Learn why understanding your customers deeply is the key to converting interest into sales and how to ensure your marketing strategy truly resonates with your target audience. Key Takeaways:Audience Insight: Understand why being in the right room—both physically and virtually—is crucial to reaching the right customers. Make sure your audience is not only interested in your offer but also willing to pay for it.Offer Alignment: Avoid creating products in a vacuum. Learn the importance of listening to your customers and tweaking your offers to match their needs and desires.Effective Messaging: Your messaging bridges your audience and your offer. Discover how to align your messaging with the language and concerns of your target market to ensure it resonates and converts.Get started now! Download the Client Persona Template to start getting to know your customers better. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode of Educated, Empowered, Inspired, we dive into simplifying marketing strategies to help you amplify your business. If you've been feeling overwhelmed by marketing complexities, you're in the right place. We'll break down essential strategies to reshape your approach, making marketing as simple as having meaningful conversations with potential customers. By understanding and resonating with your audience, you can drive meaningful engagement and transform how they perceive your offers.DOWNLOAD YOUR WORKBOOK: https://resources.shellyniehaus.com/personaKey Takeaways:Simplify Your Approach: Think of marketing as having conversations, not just pushing out content and offers.Common Mistakes in Marketing:Overcomplicating Language: Avoid expert jargon that doesn't resonate with your audience. Speak their language to connect better.Jumping Straight to Solutions: Build a connection first; let customers understand why they should care before diving into what you offer.Failing to Highlight Transformation: Clearly communicate the change customers will see from using your services. Paint a picture of their potential success.The Right Order Matters: Focus on aligning your marketing activities with the customer's journey and needs. Start with foundational messaging before expanding into more complex strategies.Practical Steps for Audience Research:Identify where your audience spends time online and offline.Listen to the conversations and questions they have in these spaces.Understand and articulate the transformation they seek through your services. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this marketing makeover strategy session, Shelly coaches Randy Piles of Javelin Photography on refining his online marketing strategies to attract and retain ideal clients. Randy shares his experiences and challenges in product and branding photography, providing insights into his ideal client profile and his current marketing efforts. Shelly offers expert advice on enhancing Randy's email list strategies, optimizing his use of online directories for SEO, and developing compelling lead magnets to convert prospects into ongoing clients. Key Takeaways:Understanding YOUR Ideal Client: Randy's perfect client is involved in niche markets like small medical devices and electronics, highlighting the importance of tailoring marketing strategies to specific audience segments.Email Marketing Strategies: Shelly suggests improving the conversion of cold calls to email list subscriptions by offering valuable lead magnets, such as discounts or specialized content, which encourage deeper engagement.SEO and Online Presence: Listing on multiple online sources can significantly boost SEO and visibility, but it's crucial to ensure all information is consistent across platforms to build a coherent brand image.Creating Effective Lead Magnets: Lead magnets should solve a potential client's immediate problems and can range from downloadable guides to educational workshops. They help nurture leads into paying clients.Educational Content as a Tool: Providing potential clients with FAQs or educational content about the photography process can demystify the service offered and set clear expectations, enhancing client readiness and engagement. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this marketing makeover session, we dive into the challenges and strategies of streamlining marketing efforts for Kate McGuire, a real estate professional passionate about easing life transitions for her clients. Kate shares her current marketing practices and desires to optimize her social media efforts, which she finds overwhelming and time-consuming. We explore the benefits of content repurposing and the potential of AI tools to enhance efficiency, aiming to help Kate focus more on her real estate business and less on content creation.Key Takeaways:Streamlining Efforts: Kate aims to streamline her marketing by focusing more on her main revenue stream in real estate and reducing the time spent on social media.Content Repurposing: The emphasis is on creating a single piece of core content and repurposing it across various platforms to enhance efficiency.Leveraging AI: Utilizing AI tools like Opus AI and ChatGPT to automate content repurposing, potentially saving time and maintaining consistency in messaging.Outsourcing: The goal is to outsource content repurposing to a virtual assistant (VA), allowing Kate to concentrate on her primary business activities.Maintaining Authenticity: Despite automation, maintaining a personal touch in marketing content is crucial for engagement and authenticity.This session underscores the importance of efficient marketing strategies that align with business goals and personal bandwidth, encouraging business owners to leverage technology for better scalability and personal freedom. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways:Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber's online visibility and engagement.Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this Marketing Makeover episode, I dive deep into the essentials of building an email list from scratch with Keri Simpson, the owner of a boutique marketing agency. We explore strategies to boost her agency's growth through effective email marketing. Key Takeaways:How to get started! We dive into creating a compelling lead magnet and how to select the right email software. These tools and techniques are vital for attracting subscribers and managing an efficient email system.How to grow you list and make it work for you! We explore the power of email automation and list segmentation. These advanced tactics help nurture client relationships effectively and complement existing social media efforts.Click here to book your Markering Makeover Strategy Session! https://resources.shellyniehaus.com/marketingmakeover Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this empowering episode, we dive deep into the world of user-generated content (UGC) with creative strategy expert Lauren Schwartz. Learn how to harness the power of UGC to boost your brand, connect with your audience, and scale your business - even if you're just starting out. Lauren shares invaluable insights on creating authentic content, leveraging social media platforms, and embracing new trends in digital marketing.Key Points of Discussion:UGC vs. Influencer Content: What's the Difference? Lauren explains the difference between UGC and influencer content, emphasizing how UGC allows brands to control their message while maintaining authenticity.DIY UGC: Crafting Content on a Budget Discover practical tips for creating UGC-style content when you're just starting out, including how to leverage your existing client base and personal experiences.Social Media Mastery: Where to Focus Your Efforts Learn which social media platforms are most effective for service-based businesses and why you don't need to dance on camera to make an impact.Turn Customers into Brand Advocates Explore strategies for encouraging your customers to become brand advocates through user-generated content.The AI Revolution in Content Creation Get a glimpse into the future of content creation with insights on using AI tools for voiceovers and more.User-generated content is a powerful tool for emerging entrepreneurs looking to scale their businesses. By embracing authenticity, leveraging the right platforms, and staying open to new technologies, you can create a strong brand presence that resonates with your audience. Remember, the journey to six figures starts with a single step – or in this case, a single piece of content.For those looking to leverage AI voiceovers, Lauren recommends 11 Labs. To connect with Lauren and learn more about her work, visit her website at theloft325.com or follow her on Instagram @theloft325. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways:Embracing a Growth Mindset: I discuss how adopting a growth mindset can transform your approach to business challenges and lead to greater success. I'll highlight the significance of believing in your ability to develop skills and overcome obstacles.The Power of Persistence: Learn why persistence is a critical factor in achieving your business goals. I'll share strategies for staying motivated and pushing through tough times, drawing from my own entrepreneurial journey.Building Resilience in Business: Understand the importance of resilience in the face of setbacks. I'll provide actionable tips on how to build and maintain resilience, helping you to bounce back stronger from any challenges you encounter.Strategic Planning for Growth: Explore the essential elements of strategic planning for scaling your business. I'll cover key aspects such as setting achievable goals, creating a roadmap for growth, and measuring progress effectively.Leveraging Your Network: Discover how to harness the power of your professional network to support your business growth. I'll share insights on networking effectively and building meaningful connections that can open doors to new opportunities.Practical Steps to Six Figures: Get practical advice on the specific steps you need to take to reach your first six figures. From optimizing your service offerings to improving your marketing strategies, I'll break down the actionable steps that can lead to significant business growth. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

For more tips Check out my Email Quickstart Guide! Learn five simple steps to get started with email in your business. https://resources.shellyniehaus.com/emailguideKey Takeaways!The Limitations of Social Media:   Only a small percentage of your social media audience sees your posts. Even fewer engage with or click through your content, as social media is crowded and noisy, making it hard to capture and maintain attention.The Value of Email Marketing:   Email allows for direct, one-to-one communication with your audience, helping to build trust and deeper relationships. You can control the conversation, frequency, and tone.Getting Started with Email Lists:  Creating an enticing opt-in offer or freebie is crucial. Ideas for freebies include checklists, quick wins, and discounts. Make sure your freebie aligns with your audience's needs and pain points.Building Trust and Desire:   Email marketing builds trust by positioning you as an expert and allows you to control the environment and message, similar to inviting someone into your home. The key is to create desire through valuable content that addresses your audience's problems and interests.Understanding Your Audience:   Research and define your ideal client. Identify their pain points and daily struggles, and tailor your email content to address these issues directly.Practical Tips for Email Marketing:   Provide less information but more value. Offer quick wins that can change your audience's life in a short time. Use discounts or samples for product based businesses to entice signups.  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways:• Understand the limitations of selling exclusively through social media• Learn the structure and importance of a sales funnel in your marketing strategy• Discover why email marketing is 42% more likely to convert to sales compared to social media• Explore the concept of lead magnets and how they can grow your email list• Gain insights on segmenting your email list for more targeted, effective communication• Overcome common objections to email marketing, such as fear of bothering subscribers• Learn about user-friendly email marketing platforms like ConvertKit• Understand the power of providing value through free resources to attract potential clientsThis episode will inspire you to embrace email marketing as a powerful tool in your entrepreneurial journey, helping you connect more deeply with your audience and ultimately drive more sales for your business. Free Resources:Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideSign-up for Convertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

 Key Takeaways: -  Understanding your audience.-  Defining your zone of genius.-  Creating your offer.-  Building your personal brand:   Name:  Your brand identity includes your logo, graphics, and brand colors.  Face:  Use a consistent and professional profile photo across all social media platforms.  Feel:  Create content that reflects how you want to make your audience feel and fosters a connection.-  Connecting with your audience. -  Inviting your audience to take the next step.-  Positioning yourself as the go-to expert in your field.-  Strategic content creation. Free Resources:Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Weekly Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideSign-up for Convertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways:Personal Branding Essentials:Your personal brand is crucial and will outlast any service or industry.A personal brand is comprised of your name, face, and how you make people feel.Ensure your online presence is cohesive and recognizable across all platforms.Google Yourself:Regularly Google yourself to understand your digital footprint.Ensure your online content is congruent and aligns with your brand.Consistency Across Platforms:Use the same profile photo and banner images across all social media platforms for easy recognition.Update your photos and banners to keep them current and on-brand.The Power of Conversations:Conversations can lead to business opportunities, collaborations, and valuable relationships.Engage with your audience on a personal level by sharing relatable stories and insights.Creating Conversations:Identify where your clients are hanging out online (Facebook, Instagram, LinkedIn, etc.).Focus on creating meaningful conversations rather than just posting content.Join us for our next Business Power Hour!  https://resources.shellyniehaus.com/powerhour Free Resources:Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Email Quickstart Guide - https://shellyniehaus.ck.page/emailguideSign-up for Convertkit - https://partners.convertkit.com/shellyniehausWeekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall Additional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching