Podcasts about visual sale

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP153 Marcus Sheridan is back! As if writing one of the most celebrated marketing books (They Ask, You Answer) of the last 10 years wasn't enough, he's co-authored a new book all about how to CRUSH IT with video content. It's called The Visual Sale. Kinda catchy

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP153 Marcus Sheridan is back! As if writing one of the most celebrated marketing books (They Ask, You Answer) of the last 10 years wasn't enough, he's co-authored a new book all about how to CRUSH IT with video content. It's called The Visual Sale. Kinda catchy

Find More Episodes on PCA Overdrive https://www.pcaoverdrive.org/contractor-evolution Become a PCA Member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/YTEP108 Our guest on the show today is globally renowned speaker and consultant: Marcus Sheridan. Author of They Ask, You Answer and The Visual Sale.

To learn more about Breakthrough Academy, Click Here Check Out Marcus' sales & marketing training company: www.impactplus.com Order His Book They Ask, You Answer: https://www.amazon.ca/gp/product/1119312973/ref=dbs_a_def_rwt_bibl_vppi_i3 Our guest on the show today is globally renowned speaker and consultant: Marcus Sheridan.  Author of They Ask, You Answer and The Visual Sale. Marcus is the go-to guy for content marketing and inbound sales (especially for contractors and home services). His philosophy is simple but powerful:  If your customers are asking about it, you should be creating content around it.   Getting out in front of the concerns and questions of your potential buyers is the easiest way to build authority and elevate your company from “one in a sea of options” to “the only one” they want to do business with.   Expect to Learn: How to build trust and transparency through your website's content using “The Big 5” framework - turning visitors into buyers while exponentially increasing site traffic Just how educated the modern buyer truly is and why relying on uninformed clients is no longer a viable marketing strategy (if it ever was) Marcus' insights on navigating through a changing market, having carefully steered River Pools through the 08 financial crisis and into one of the most successful pool franchises in the US Making great content doesn't have to be hard, you just have to know where to start.See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, Click Here Check Out Marcus' sales & marketing training company: www.impactplus.com Order His Book They Ask, You Answer: https://www.amazon.ca/gp/product/1119312973/ref=dbs_a_def_rwt_bibl_vppi_i3 Our guest on the show today is globally renowned speaker and consultant: Marcus Sheridan.  Author of They Ask, You Answer and The Visual Sale. Marcus is the go-to guy for content marketing and inbound sales (especially for contractors and home services). His philosophy is simple but powerful:  If your customers are asking about it, you should be creating content around it.   Getting out in front of the concerns and questions of your potential buyers is the easiest way to build authority and elevate your company from “one in a sea of options” to “the only one” they want to do business with.   Expect to Learn: How to build trust and transparency through your website's content using “The Big 5” framework - turning visitors into buyers while exponentially increasing site traffic Just how educated the modern buyer truly is and why relying on uninformed clients is no longer a viable marketing strategy (if it ever was) Marcus' insights on navigating through a changing market, having carefully steered River Pools through the 08 financial crisis and into one of the most successful pool franchises in the US Making great content doesn't have to be hard, you just have to know where to start.See omnystudio.com/listener for privacy information.

It's time to stop marketing the way you want to market, and to start helping your prospects learn and buy in ways that actually resonate. B2B marketing is going through a significant transformation as we look to meet the changing expectations of today's digital-first buyers. Gone are the days of gated content, list buying, whitepapers, and "Talk to Sales" buttons. In the new world of B2B, we need to meet our prospects on their preferred channels with friction-free learning and buying experiences that build relationships and drive action on their terms, not ours. Join Tyler Lessard, author of The Visual Sale and founder of the Sales Feed B2B media network, for an interactive ride through the postmodern world of B2B marketing to discover the most disruptive trends and technologies that are shaping the new world of B2B Marketing. Note: in this session I would talk about things like Account-based Marketing, product-led growth, next generation content and media marketing, influencer marketing  and B2B social media.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand. Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book. Tyler is a marketing and sales expert that works with businesses to help them integrate video content into their marketing and sales strategies. Today, he shares what makes video marketing so impactful, how sales teams can use videos in the buying process, and how to grow your business using video marketing.

Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand. Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book. Tyler is a marketing and sales expert that works with businesses to help them integrate video content into their marketing and sales strategies. Today, he shares what makes video marketing so impactful, how sales teams can use videos in the buying process, and how to grow your business using video marketing.

Our book club selection for June is the Visual Sale by Marcus Sheridan and Tyler Lessard. I had a hard time finishing this book since I kept having great ideas and interrupting myself to shoot off an email or a Basecamp message to a client about a video project we need to do! Short [...]

If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one. But these days, there's no need to worry much as most video platforms are available online. And one of the leading video-hosting platform made especially for business is Vidyard. Vidyard is a video production platform that provides professionals with tools to record, edit, manage, host, share, optimise sales videos, and even analyse campaign results – all in one platform. This has given rise to Do-It-Yourself video creators, who use videos to communicate directly to clients or prospect online. So how do you use Vidyard for video communication? And how do DIY videos stand in the grand scheme of things? In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Tyler Lessard (Marketing Vice President and Chief Video Strategist of Vidyard, Author of the book The Visual Sale) to discuss how to use Vidyard for business and why there's a need to create culture of videos in companies. Learn how professionals in the finance industry shifted to DIY videos as means to communicate with their prospects and how they thrived, especially during pandemic. Tyler also makes a case why there is a need for companies to have an in-house capability to create DIY videos, and why marketers and business leaders need to discard pre-conceived ideas about videos for business to understand that some messages are best delivered visually and with personality. Tyler also provides insight for content versus production quality, future of video communication, the best ways to write subject lines and the importance of thumbnails. FOLLOW TYLER LESSARD or check out Vidyard and get your copy of The Visual Sale. DIY VIDEO PROGRAM Create your own videos with a push of a button. ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing. CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey. RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe.

If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one. But these days, there's no need to worry much as most video platforms are available online. And one of the leading video-hosting platform made especially for business is Vidyard. Vidyard is a video production platform that provides professionals with tools to record, edit, manage, host, share, optimise sales videos, and even analyse campaign results – all in one platform. This has given rise to Do-It-Yourself video creators, who use videos to communicate directly to clients or prospect online. So how do you use Vidyard for video communication? And how do DIY videos stand in the grand scheme of things? In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Tyler Lessard (Marketing Vice President and Chief Video Strategist of Vidyard, Author of the book The Visual Sale) to discuss how to use Vidyard for business and why there's a need to create culture of videos in companies. Learn how professionals in the finance industry shifted to DIY videos as means to communicate with their prospects and how they thrived, especially during pandemic. Tyler also makes a case why there is a need for companies to have an in-house capability to create DIY videos, and why marketers and business leaders need to discard preconceived ideas about videos for business to understand that some messages are best delivered visually and with personality. Tyler also provides insight for content versus production quality, future of video communication, the best ways to write subject lines and the importance of thumbnails. FOLLOW TYLER LESSARD or check out Vidyard and get your copy of The Visual Sale. DIY VIDEO PROGRAM Create your own videos with a push of a button. ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing. CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey. RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe.

For over two years sales professionals have faced video cameras to interact with prospects and clients. Marcus Sheridan, co-author of The Visual Sale, has watched over 1,000 recordings of these sales calls. What he shares with us today may surprise you. In this conversation, you'll discover three things not to do during virtual sales meetings. You'll also leave with practical ideas to use video to build trust and enhance your sales results!Sales Professionals: It's time to look in the mirror and think about your sales career. Are you where you want to be in your career? Check out our latest resource, The Selling from the Heart Masterclass. Larry Levine will guide you on a 10-week journey to put Selling From the Heart into action. Learn more at www.sellingfromtheheart.net/masterclass.

Tyler Lessard is a Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He's currently the VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator. Follow Tyler on LinkedIn: https://www.linkedin.com/in/tylerlessard/ Follow Vidyard on LinkedIn: https://www.linkedin.com/company/vidyard/ Sign up for Vidyard for free: https://www.vidyard.com/ Check out Sales Feed on YouTube: https://www.youtube.com/c/SalesFeedTube Check out Sales Feed on TikTok: https://www.tiktok.com/@salesfeed Get the Sales Feed weekly newsletter: https://www.salesfeedmedia.com/newsletter Buy us a beer? https://www.patreon.com/SaasHoles Have an idea for a topic, or guest? Pete@saasholes.net Sign up for our Newsletter! https://lp.constantcontactpages.com/su/OrvwypJ/SaasHoles --- Send in a voice message: https://anchor.fm/saasholes/message Support this podcast: https://anchor.fm/saasholes/support

You can break down advertising by the medium of communication, and since we all started with text ads, we're comfortable with that format. We've also become comfortable with image ads. But there's one format that can throw a lot of us – video. Of course, the production cost put into videos can vary wildly, and ad platforms like youtube have a huge number of options and nuances to know, but the one thing all video has in common is it makes a human to human connection that other media formats cannot hold a candle to. To demystify this field, we're talking with the founder of Variable.media One of the nicest people you'll ever meet in the PPC industry He has appeared on EDGE OF THE WEB, INBOUND SUCCESS PODCAST, HeroConference A4 Congress – Advanced Analytics & Advertising (Lima, Peru | Video | 5/21-5/23/19  Hero Conference USA (Philadelphia, PA) | Video, TBD | 4/23-4/25/19  Hero Conference (London, UK) | Video (YouTube) | 10/22-10/23/18  SMX Advanced (Seattle, WA) | Video (YouTube, Facebook) | 6/11-6/13/18  Hero Conference (Austin, TX) | Video (YouTube) | 4/15-4/17/18  SMX West (San Jose, CA) | Unleashing The Power Of Online Video Ads | 3/12-3/15/18  SMX West (San Jose, CA) | Workshop, Video (YouTube) | 3/12-3/15/18  SMX East New York | Unleashing The Power Of Online Video Ads | 10/24-10/26/17  SMX East New York | How to Maximize & Measure Performance on the GDN | 10/24-10/26/17  SMX Advanced Seattle | A Year of Change in Online Ad Universe | 6/12-6/14/17  SMX Advanced Seattle | Social Media Advertising Workshop | 6/12-6/14/17  SLCSEM 2017 Utah | Hacking Facebook & YouTube | 1/18/17  IIeX North America Atlanta | Altruism, Automation, & Effective Advertising | 6/13/16 and many regional digital marketing events… He played basketball at California Lutheran while getting his degree. People/Products/Concepts Mentioned in Show https://youtu.be/iTLVoj4iNr4 7 Types of videos suggested by Marcus Sheridan Talking head video Video placement options: channels, keywords, custom options You may also want to check episode 54 on the Visual Sale and episode 20 on video creation You can contact Cory via LinkedIn or Twitter. For more details, please visit https://funnelreboot.com/episode-86-video-ads-with-cory-henke/

COVID changed the game by forcing companies to adapt. Social distancing forced them to turn to video calls overnight. Over the last two years, business through a camera has been booming. Yet the detached medium of email still dominates professional connections. My guest, Marcus Sheridan, believes that video should not only be normal but the standard for electronic communication going forward. We hit on several points from his latest book, The Visual Sale, discussing the future of video in digital growth and the art of selling through a lens. This episode paints a future that puts personalization at the forefront through video. Join us as we discuss: - The pros of connecting with clients over a camera - Some ‘dos and don'ts' for video calls - Why video is critical to the future of sales growth Check out these resources we mentioned during the podcast: - Marcus Sheridan - marcus@marcussheridan.com - thevisualsale.com You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale.   Get the book on Amazon: https://www.amazon.com/gp/product/B08LZN8G41/  How to use video without spamming people Reasons to use video Use video to share the best of your best What kind of video could you create for your reps to share that support the sales process? Use micro demos When to customize with the sales rep and when to use your best guy to create the video How Vidyard works The colder the outreach, the shorter the video should be How to let the prospect know you made the video specifically for them The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale.   Get the book on Amazon: https://www.amazon.com/gp/product/B08LZN8G41/  How to use video without spamming people Reasons to use video Use video to share the best of your best What kind of video could you create for your reps to share that support the sales process? Use micro demos When to customize with the sales rep and when to use your best guy to create the video How Vidyard works The colder the outreach, the shorter the video should be How to let the prospect know you made the video specifically for them The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale.   Get the book on Amazon: https://www.amazon.com/gp/product/B08LZN8G41/  How to use video without spamming people Reasons to use video Use video to share the best of your best What kind of video could you create for your reps to share that support the sales process? Use micro demos When to customize with the sales rep and when to use your best guy to create the video How Vidyard works The colder the outreach, the shorter the video should be How to let the prospect know you made the video specifically for them The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

Marcus Sheridan is a global keynote speaker and consultant in the digital sales and marketing space. He has been referred to as a “web marketing guru” by The New York Times, and his story of saving his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and case studies around the world. Marcus is also the author of They Ask, You Answer and The Visual Sale and is a Co-owner and Partner at IMPACT, which was recognized by Fortune as one of the “Top 25 SMB Workplaces” in 2017. In this episode: Did you know that there are five subjects that all customers tend to research before they reach out to a company or buy a product? And, did you know that most businesses don't like talking about these five subjects? From experience, Marcus Sheridan knows that the key to growing an audience and building trust with your customers lies in answering these key questions openly and honestly. They include the price of your product, the problems that could arise with using it, how it compares with competitors, and more. If you can address the topics other businesses won't, you'll have the upper hand with your audience.  Marcus Sheridan, the Author of They Ask, You Answer, is Adi Klevit's guest in this episode of the Systems Simplified podcast.Marcus talks about his methodology for building trust with customers, the importance of putting product prices and honest reviews on your website, and his tips for addressing difficult questions from customers. Stay tuned.

Video is one of the most successful and valuable tactics salespeople can implement to land more meetings and reach higher sales goals. But it can be challenging to start without understanding the basics. On today's episode of The Sales Evangelist, Donald is joined by Vidyard's VP of Marketing and Chief Video Strategist Tyler Lessard to discuss how you can start integrating video content into your outreach campaigns. Common Video Mistakes: The largest mistake is the perception of video in today's business world. Video is no longer a one-to-many, high-quality product like movies and advertisements. Now it's about connection, not perfection. Video is just a new mode to communicate with prospects like phone calls, social media, and traditional email. However, short videos are a visual medium that drastically help create a connection. You don't need a scripted, rehearsed monologue. The goal is authenticity. A viewer can see the passion and excitement for the product or service that email just can't quite convey, making it a more emotionally effective strategy than traditional messaging. Subject LIne Best Practices: People typically send video messages as an email. Therefore, getting people to open the email is your greatest challenge. Teasing a video in the subject line piques curiosity and stands out from what's happening out there, resulting in higher open rates. When people end video the same way they send emails, it doesn't feel right. These videos are an opportunity to convey authenticity and show passion, likely with a more interest-based CTA.  If you can incorporate something immediately relatable to your audience, it can stimulate higher engagement.  How creative do you need to be to send video content? You don't need to be a creative video-maker. However, be creative in your messaging. For example, visiting a prospect's LinkedIn profile with a screen-share to show something you notice. Consider filming pre-meeting and post-meeting videos. Even if it's a short, 20-second reminder, it creates a rhythm of communication and increases the meeting show rate. Post-meeting, send a video recap to attendees and people who missed the meeting, which increases your exposure and familiarity with the team. Tyler's final takeaway? Whatever industry you're in, video is here to stay and now is the time to figure out how you can use it to communicate your ideas. Vidyard has a tremendous amount of free resources for salespeople on their website, vidyard.com. Get in touch with Tyler on LinkedIn for more resources and content. His book, The Visual Sale, is available on Amazon. Check out co-author Marcus Sheridan's appearance on The Sales Evangelist.  This episode is brought to you in part by Skipio. Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real. But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com. This episode is brought to you in part by mParticle. Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they're looking for motivated remote sellers (just like yourself.)  With top-name clients from Spotify and Burger King to Airbnb, we don't want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/. This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to!  Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Tyler is VP Marketing at Vidyard, host of a variety of online shows and podcasts for marketing and sales professionals, co-author of The Visual Sale, and a proud father of four. He's spent the last 8 years immersed in the world of video for B2B marketing and sales, and the evolution of modern content marketing and demand generation programs. Here are a few of the topics we'll discuss on this episode of Long Story Short:  How the changing expectations of audiences led to the rise in video marketing Filling a shift in audience needs by creating educational video content The key to standing out in your sales strategy Allowing customers to self-serve into the buyer's journey Creating a friction free buying and engagement experience for your customers Using video as an essential part of your content strategy Learning directly from your market to create inbound opportunities The importance of audience engagement to gauge how your content is working Having empathy for your audience and creating content that resonates with them  Resources:The Visual SaleSalesFeedContent Inc.The CatalystConnect with Tyler:LinkedInConnect with the Host:Jeff Sirkin on LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

This episode features an interview with Tyler Lessard, VP of Marketing & Chief Video Strategist of Vidyard, a video platform for marketing and sales video hosting. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He's also the distinguished author of The Visual Sale.On this episode, Tyler breaks down how to effectively use video to generate demand, why video chops need to be in every marketer's toolkit, and how to be cost-effective and make videos at greater scale. --------------------“...up until the last few years it was costly and complex to do a lot of video. That's where it was really a barrier and people will go, ‘oh, we just do it over there because if we do it everywhere else, I don't even know how I would afford that or manage it.' But the reality is today, there are very approachable ways, very cost-effective ways to do video at a greater scale. And so that's what we're starting to see is this scaling the use of video across these different programs, having more teams, demand teams, social teams, content teams, thinking about where does video content fit into what we're delivering. How can it help us better tell this story or answer this question?” — Tyler Lessard --------------------Episode Timestamps:*(1:57) - Tyler's first job in demand*(2:55) - Tyler's role at Vidyard*(3:51) - Segment: Trust Tree*(7:17) - How Tyler's marketing team is structured*(9:03) - Tyler demand gen strategy*(16:56) - The future of video in every marketers toolkit*(33:08) - Where should listeners put their videos?*(36:10) - Segment: The Playbook*(40:35) - Segment: Quick Hits*(42:49) - Advice for a first time VP of marketing--------------------SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.--------------------LinksConnect with Tyler Lessard on LinkedInFollow Tyler on TwitterCheck out Tyler's book: “The Visual Sale” Follow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com

In Episide 13 we caught up with Tyler Lessard Vice President of Marketing at Vidyard to discuss a recent book he Co-Authored with  Marcus Sheridan  called "The Visual Sale" on how the use of video is transforming the selling landscape.About the Book:More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it.  Not withstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.Read the Book

This week on the Grow Your Business Podcast, Tyler Lessard joins Ryan to share their common love for marketing and how positioning yourself correctly can help you grow your sales in your business. This episode is a must for any business owner that wants to grow their business and pitch better ideas to clients. Tyler is the VP Marketing and Chief Video Strategist at Vidyard, co-author of The Visual Sale, host of the annual Video-in-Business Awards, and frequent content producer for all things video in marketing and sales. Be sure to check out Tyler's info and buy his book: https://www.linkedin.com/in/tylerlessard/ https://www.facebook.com/teamvidyard https://twitter.com/vidyard https://www.instagram.com/teamvidyard https://www.amazon.com/Visual-Sale-Marcus-Sheridan/dp/1646870182 https://www.impactplus.com/the-visual-sale Links: Join the Grow Your Video Business Facebook Group Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Tyler Lessard is widely recognized as an expert on online video for prospecting, selling, and B2B marketing. He is the Chief Video Strategist & VP of Marketing at Vidyard. He is also the author of The Visual Sale - How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World, along with co-author Marcus Sheridan. We discuss how to leverage video across all of the stages of a sales process to increase engagement, connection, and authenticity. Tyler provides some amazing examples of how to connect and stand out with buyers in a sea of email clutter. He also references some best practices for personalizing and humanizing your prospecting activities. Tyler's energy and enthusiasm for this topic are contagious. Besides co-authoring The Visual Sale, hosting the Creating Connections show, and speaking on topics ranging from selling with video to the customer experience, Tyler has been recognized by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as one of the top 50 Fearless Marketers. Highlights Visualizing: videos in the sales process. - 2:58 An inspiring story of using video. - 5:05 Planning your message ahead of time. - 6:13 Creating videos creates dynamic conversations. - 7:42 What CEOs, sales leaders, and salespeople need to learn from video. - 29:24 Are there any absolute things to avoid in a video? - 30:19 Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox Connect with Tyler Lessard https://www.vidyard.com/ https://ca.linkedin.com/in/tylerlessard https://twitter.com/tylerlessard Amazon Books 

Marcus Sheridan is a highly sought-after global speaker and consultant in the digital sales and marketing industries. Offering his services through Marcus Sheridan International, he has been named a “Web Marketing Guru” by The New York Times and was listed in Forbes as one of 20 “Speakers You Don't Want to Miss.” In addition to his work as a keynote speaker, Marcus is also the Author of the books They Ask, You Answer and The Visual Sale. Marcus is the Founder and former President of The Sales Lion, a marketing and sales consulting firm, and the Owner and Partner of both River Pools and IMPACT. While he is passionate about these roles, Marcus loves his role as a father and husband even more. He enjoys spending time with his wife and their four children, boating, and fishing. In this episode… How can you become a trusted business that consumers always turn to? What can you do to draw in the right customers and stand out from your competitors? Marcus Sheridan says that you need to show more, tell more, and sell differently. If customers are turning towards other businesses as a cheaper option, show them why your business is better. Whether that's through videos, articles, or any other creative medium, you have to effectively communicate your company's value in order to attract the right people. In this episode of This is Concrete, Chad Gill is joined by global keynote speaker and author, Marcus Sheridan, to talk about becoming a trusted business within your industry. Marcus details the importance of answering consumer questions, the steps to get you and your customer on the same page, and why you should be open and honest about all aspects of your company. Stay tuned!

Tyler Lessard is the VP of marketing and chief video strategist at Vidyard, a leading provider of video technology solutions for business. He's the co-author of The Visual Sale, host of the Creating Connections show, and a frequent speaker on topics ranging from video marketing to customer experience. Read more at: https://monetizationnation.com/blog/how-to-tap-into-the-power-of-video-content/

Here's an insight from today's guest for Coffee with Closers. Regardless of what we do as entrepreneurs, fundamentally, we're all in the business of trust. We have to earn and maintain the trust of our customers as they are only going to spend money with us if they believe that we really want to help them. Unfortunately, a lot of marketing and sales aren't built on that mentality. It's built on generating leads, converting people as fast as possible - all to increase ROI. And there's nothing wrong with ROI, but if we step back and realize that first and foremost, we are in the business of trust and that our main job is to genuinely help people, this realization can shift our mindset. Meet Tyler Lessard, VP Marketing at Vidyard, host of the Creating Connections show, best-selling author of The Visual Sale, and amateur video creator. He's a frequent author and speaker on the art of creating remarkable experiences and using video for lead generation and deal acceleration. The topics we'll be discussing on this episode: • Why company culture plays a huge role when it comes to video production in marketing? • How has audience expectation from content changed and in what way? • How to start with video marketing in the B2B space? • How to earn trust from your prospects as a marketer? • How to change perspective from focusing on ROI to bringing value first? • How to get a buy-in from the leadership to do more experimenting? Stay tuned for the conversation with Tyler where he shares the latest trends, hacks, and best practices for putting video to work in your business. ------------------------------------------------------------------------------------------------------------------------------- ►Find Tyler Lessard on LinkedIn https://www.linkedin.com/in/tylerlessard/ ►Visit Vidyard at https://www.vidyard.com/ ►Grab your copy of “The Visual Sales” at https://www.impactplus.com/the-visual-sale ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Listen to our podcast https://open.spotify.com/show/0rq9sO5hIdnMlsY3M7jqYf?si=fLmIEu88QMi6QFU8p6h_Gw ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

The newest book in our #SummerMarketingBooks series talks about how to take sales & marketing beyond the printed or spoken word. Our guest Tyler Lessard has worked at high-flying tech companies like BlackBerry and lives in the Waterloo Ontario high-tech hub with his wife and four kids. Whenever he speaks on stage or is a guest on a show, he talks about how to modernize the way sales and marketing people communicate. I consider him to be a marketer's marketer. What I mean by that is he's dialed in to marketing tech, so seeing him come out with a book in 2020 called, The Visual Sale, I knew I needed to pay more attention to video.  Listen in the show for the reasons why he thinks today's buyers expect us to show up visually, not just in text they read or orally over the phone. He walks us through how to make videos seen when prospects are researching a purchase, when they are ready to decide and even after the sale. Most importantly, take it from a guy who describes himself as a hacky video creator, how little you need to get started shooting video.    People/Products/Concepts Mentioned in Show 4 E's of Video: Educational Engaging Emotional Empathetic Marshall McLuhan assertion that "The Medium is the Message" How Walt Disney appeared on video (we've moved past this kind of talking head video) Retrofoam of Michigan weekly video series "Foam U" Marketo Co-Author Marcus Sheridan's book: They Ask, You Answer The book's companion site TheVisualSale.com. Tyler's profiles: Personal site, LinkedIn and Twitter Past episodes of the Creating Connections show on YouTube and Apple podcasts Tyler is VP Marketing at Vidyard, a video tool used by B2B companies for marketing and selling. Episode Reboot Great quote from his book: "If you don't think that video can do a better job than text on a webpage or text in an email, think again!" For complete show notes, please visit: https://funnelreboot.com/episode-54-the-visual-sale-with-tyler-lessard-summer-books/.

If you hadn't heard, Tyler Lessard is the King of Video. As VP Marketing and Chief Video Officer at leading video platform Vidyard, he is also the author of video marketing bible: The Visual Sale. Tyler knows that video marketing is the future of content, and explains how video can help emotionally engage B2B buyers and speeds up the sales cycle, as seen at Marketo with their new and improved call to actions. Listen to this FINITE Podcast episode to learn how you can use video in your own B2B marketing, and how to create a culture of video-friendliness within your organisation. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.------To apply to join the FINITE community, head to finite.communitySupport the show (https://finite.community/)

Guest: Tyler Lessard LI: https://www.linkedin.com/in/tylerlessard/ Topic: Visual Selling with Video Quick Intro:  You all know how big of a fan I am of video for sales, and Tyler is going to break it down for us on how to do ti the RIGHT way. Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. Currently VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator. Aka this man gets VIDEO.  Short and Sweet/Set the stage  Visual Selling - Love this term, what is it? Core Questions Benefits of Video. When and where to use.  Differences between top of funnel and bottom of funnel usage.  No one is watching - help! They take too long - what do you say to this Tips and Tricks to increase results.  How to get creative/stand out.  The Tactical Tips: The Big 3.  If they were to forget everything in this episode except 3 things. What would those 3 things be? Live Better Question: What is one piece of advice you'd give for someone to LIVE better as a salesperson. 

If you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Tyler is also the author of The Visual Sale. He has more than 15 years of marketing experience and was previously CMO at Fixmo and had multiple roles at Blackberry. We’re talking about how to embrace video, ways to incorporate video throughout the entire customer journey, the power of personalized video, and so much more.

In the third episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They continue their discussion of the buyer's journey and how to use video in the Consideration, Decision, and Post-Sale stage. We also learn about a mutual hatred for cooking blogs. Episode Highlights: Tyler gives a piece of advice to those who are considering writing a book. (1:13) Tyler shares a story about Uberflip and how to best utilize explainer videos. (5:48) What are some examples of calls to action that have higher conversion rates? (9:12) Tyler shares his thoughts about pricing transparency. (15:43) Tyler discusses why someone may decide not to move forward with a call to action. (19:04) Tyler gives an example of a great subject line and a generic subject line. (22:10) What are Tyler's thoughts on using emojis in subject lines? (23:31) Why can't we embed videos into the email, and what's preventing it from happening? (25:15) Tyler shares the video and business benchmark report that VDR does annually. (32:43) Tyler shares a story about a small tech company called Buck. (34:58) Tyler explains why filming and production are the most important stages. (41:04) Tyler outlines helpful tools that Vidyard offers. (55:01) Key Quotes: “First and foremost, if you're worried about your competitors learning about what you really do... Rest assured; they already know. To think that your competitors aren't doing research on you, they don't have somebody who signed up for an account and gave it a try...That's just not reality.” - Tyler Lessard “The opportunity to have a video as your call to action...is that opportunity to be different, to be unique, to stand out and to offer them a type of action that feels more natural to them, as opposed to something that is going to require effort or action.” - Tyler Lessard “I do find that in today's marketplace, it is simply an expectation of audiences, and there is very little tolerance for not having closed captions. So, I do think it's something that we need to consider not just for the convenience, but also for true accessibility for different audience members.” - Tyler Lessard Resources Mentioned: Joshua Lipstone LinkedIn Lipstone Insurance Group Tyler Lessard LinkedIn The Visual Sale

In the second episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They discuss Tyler's journey into the world of video, how the evolution of buyer behavior has changed and how to use video during the awareness stage of the buyer's journey. We also hear about a conversation that Tyler had with his son when he began writing the book. Episode Highlights: What does Tyler attribute to his success; nature or nurture? (2:41) Tyler mentions his definition of connection. (3:52) After his first discussion with Marcus, Tyler discusses the goals they set for the book. (5:53) Tyler shares a story about his son, Alec. (8:21) What are Tyler's Four E's of video? (11:53) Tyler shares why he included home insurance as part of the video. (15:14) What are some best practices for recording a video? (17:25) Tyler shares what business owners must do before they start creating a video. (27:35) Tyler mentions the five styles of educational videos. (33:16) What advice would Tyler give to the listeners to overcome their hurdles? (43:08) Tyler mentions the best strategy for video on social media. (53:08) Key Quotes: “We need to be mindful about how we enable people on the other ends of these connections. To connect with us, get to know us, to feel invested in our personality, in our success and to make them feel like we're invested in them as well.” - Tyler Lessard “If all else fails, start with your website. Look at what you're trying to accomplish there. Could video help me tell a bigger, better story here? That's going to create a more emotional connection with those buyers.” - Tyler Lessard “The best strategy for video on social, is to create video content that is meant for the social networks. But that being said, many of us have a lot of great content that we can repurpose and reuse on these different channels. And, that's absolutely an area that you can start and get value from quickly.” - Tyler Lessard Resources Mentioned: Joshua Lipstone LinkedIn Lipstone Insurance Group Tyler Lessard LinkedIn The Visual Sale

In the first episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone, begins his discussion with co-author of The Visual Sale, Marcus Sheridan. They discuss the six types of videos that you need to produce for your business, how to find & hire a videographer, and how to get buy-in from your team on embracing video. And you'll find out what Marcus' favorite book of all time is. Episode Highlights: What does Marcus attribute to his success, nature or nurture? (2:21) Marcus mentions the Visual Sale website. (4:05) Why does Marcus believe that an organization is a media company over a sales organization? (8:17) Marcus shares why you need a videographer more than a salesperson. (9:21) What is the difference between videos that are used for sales and videos that are used for marketing? (12:57) How does the sales team integrate video into the sales process? (19:46) Marcus mentions where the 80% video comes from. (19:52) Marcus shares his opinion on the “About Us” video. (28:28) What are the biggest mistakes that companies make with fit videos? (31:42) Marcus shares the main key in the process of researching. (40:18) Marcus mentions the aspects of a great videographer. (54:22) Marcus shares a story about creating a video with Jenny. (1:05:44) Key Quotes: “The idea is that we've got to take part in the digital world and embrace the digital buyer, and therefore align with what the digital buyer wants. That's why you have to see yourself as a media company.” - Marcus Sheridan “If we can help the sales team shorten the sales cycle and close more deals today, it was worth it. Regardless of what happens on the marketing side, regardless of if it ever produces a single lead, it was worth it. This is essential to remember.” - Marcus Sheridan “I don't want to write about the best equipment that I should be using to get started, that could change so much over the next year. It would be silly to do that. So, that's the type of content that we would need to have on visualsale.com so that we can evolve it. I wanted this book to be more evergreen that you read in five years, it could be just as relevant.” - Marcus Sheridan Resources Mentioned: Joshua Lipstone LinkedIn Lipstone Insurance Group Marcus Sheridan LinkedIn IMPACT The Visual Sale

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tyler Lessard, VP of Marketing & Chief Video strategist at Vidyard, a fast-growing company ($ 75m funding) headquartered in Ontario - Canada.That's in it for you1. How to improve B2B lead generation & book meetings with potential clients by using video 2. How Tyler got “more visual” in his marketing at Vidyard3. The future of marketing & sales in B2BAbout TylerTyler is a business leader with a passion for creative storytelling and exceptional customer experiences. Recognized by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as one of the top 50 Fearless Marketers, he's a frequent speaker and author on video marketing, content marketing, brand building, and demand generation. As VP Marketing at Vidyard, he's spent 6+ years helping businesses grow through the strategic use of video content.About VidyardVidyard offers a video marketing platform, enabling customers to create personalized videos and analyze their performance.Shownotes:Get in touch with Tyler on LinkedInTyler's company Vidyard, that creates software to host and analyze video performanceTyler's favourite business book: "They Ask You Answer" by Marcus SheridanTyler's favourite business leaders: Vala Afshar and Brian SolisTyler's Book "The Visual Sale" or find it on the website thevisualsale.comOne of the ultimate books for marketing "The New Rules of Marketing and PR" by David Meerman ScottTyler recommends this guide to learn more about how to utilize videos for your sales: The Ultimate Guide to Video and Sales

Have you ever thought about including pricing information on your website, but you were worried that your best customers might get scared away if they hadn't met you before they heard about your pricing? Or, have you ever thought about including information about your competition on your website? But you didn't want to sound like a jerk… Check out today's episode where I interview Marcus Sheridan, the author of They Ask You Answer, and The Visual Sale. In today's interview you'll learn about:The They Ask You Answer methodology that Marcus encourages businesses to useWhy you should share information about pricing, competition, and flaws and issues with your own products and services on your websiteThe incredible impact that sharing this information on your website can have on your business and your profitsCheck out the full show notes at https://ramblinjackson.com/interview-with-marcus-sheridan-on-they-ask-you-answer-for-landscaping-companiesMore episodes, videos, show transcripts at http://www.ramblinjackson.com/podcast/