Podcasts about mediamavenandmore

Christina Nicholson is a mother of three, TV host, and business owner who lives in Wellington, Florida. Christina started her PR agency, Media Maven, after working as a TV anchor and reporter for more than 10 years. Since then, she has created an online course and group program for solopreneurs and small business owners who want to earn coverage in the media, but don't have a budget to hire an agency. Christina is also the host of the Become A Media Maven podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists. Podcast Clout was acquired in 2023. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on the TEDx stage, and read her work online in Huff Post, Thrive Global, Inc. Magazine, Business Insider, Fast Company, and Boss Babe. She was selected as an Oprah Magazine Insider and Ambassador out of thousands of applicants. In Boca Raton, Christina gave a TEDx talk titled, “Fake News: It's Your Fault” which has more than 100,000 views on YouTube. Christina has a local lifestyle and family blog, Christina All Day. As an avid reader and book lover, she is also a steward of her very own Little Free Library. Key Moments [00:03:33] Husband is stay-at-home dad, balancing work. [00:07:08] We know what works; we're experienced. [00:12:02] No worries, work ethic remains amazing. [00:13:48] Restaurant clients struggling during COVID, losing attention. Find Christina Online Website: https://MediaMavenAndMore.com Lifestyle Blog: https://ChristinaAllDay.com Podcast: https://BecomeAMediaAMaven.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Lifestyle Instagram: https://Instagram.com/ChristinaAllDay Professional Instagram: https://Instagram.com/MediaMavenAndMore LinkedIn: https://LinkedIn.com/in/ChristinaAllDay Pinterest: https://Pinterest.com/ChristinaAllDay Professional YouTube: https://Youtube.com/c/MediaMavenAndMore Lifestyle YouTube: https://Youtube.com/c/ChristinaDanielle723 TikTok: https://www.tiktok.com/@christinaallday If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. **GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser** **Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee** Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.Building an email list is not easy. I have some things to do. In this podcast, I'm sharing the things I'm going to do and why I'm going to do them. Some things and resources mentioned in this podcast include:Josh Spector's Skill SessionsThe Lab with Jay ClouseThe Become a Media Maven newsletter at MediaMavenAndMore.com/newsletter/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more.While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities. By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focused on the most critical tasks. This approach prevents wasted time and energy on distractions, unimportant commitments, or counterproductive habits. By consciously avoiding these activities, you can allocate more time and energy towards meaningful, high-priority tasks that contribute to your goals and overall success. Ultimately, a "NOT to do" list serves as a powerful tool for enhancing efficiency and maximizing productivity.Listen to what's on mine!Resources mentioned in this episode:Check out my online course at MediaMentoringProgram.comJoin my newsletter at MediaMavenAndMore.com/newsletterSee how we can work together at MediaMavenAndMore.com/work-togetherJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Media Maven Christina Nicholson has a lot to say about public relations. More than anything, she has valuable advice for entrepreneurs - on how to promote themselves authentically, confidently and effectively.  Christina Nicholson is an award-winning television journalist, course creator, public speaker, podcaster and Founder of the PR agency Media Maven. Christina and her Media Maven team work intimately and exclusively with a select number of high-ticket clients, bringing their public relations goals to fruition through hard work and strategic ad placement. Besides her agency's work with clients, Christina has used her decades of experience in media to create a suite of products for business owners, with various budgets and goals. Entrepreneurs can take a mini bootcamp on her website to improve their PR skills or invest in the Media Mentoring Program course for a full education on how, when, where, and why to use PR strategies to their full advantage. Christina has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and in many other media outlets.  Now on The Business of You, Christina shares her industry's best-kept secrets to help us all get recognized by the right people, at the right time. Treat your business like a business When Christina decided to go out on her own, she thought it would be easy.  She started an Upwork account, jumped on LinkedIn and worked around the clock. But for two years, she made herself miserable - until she invested in herself! After exhausting her energy, Christina hired a business coach, who told her to treat her business like an actual…business.  Christina had been wearing all the hats - sales person, service provider, marketer and beyond. For the first time, Christina took a step back and considered the future of her company like a CEO. Her coach advised her to hire a team, thinking big-picture and take on more seasoned clients.  So many entrepreneurs are guilty of this. In your own business, are you thinking like a CEO? What actionable goals could you set for your business and who could you hire to help you achieve them? Stop getting in your own way When asked for her biggest piece of advice for entrepreneurs, Christina responded immediately with this: Stop getting in your own way.  Founders, particularly women, think that they need to wait for perfect conditions to market their businesses. They make excuses and put off PR and media until they think they've achieved success - when their website is perfect, they have a team and they're making “enough” money. But Christina advises: This is backwards! When it comes to PR, she reminds us that it's all about generating new opportunities for growth. Get in front of people before you're “ready,” and big things will happen in your business! Share your wins, everywhere Christina has noticed a bizarre trend in the world of PR, and she's here to encourage you to avoid this popular mistake.  After getting PR coverage, she notices that a lot of businesses don't share it. They forget to send out an email about it, make a social media post about it, post it on their website, or even mention it beyond their personal circle of friends. Nobody knows they were on TV, and they don't help get the word out. Avoid this popular PR mistake. If someone promotes you - on their channel, podcast, in their newsletter or magazine, etc - share it far and wide. This is a great opportunity to ask yourself - where was I featured recently, and who have I told about it? Who could I tell about it? Who needs to know about this? Make sure you're celebrating your wins, because it will ultimately catapult you to business success.  Quotes “I said, you know what? This is a service-based industry, so I don't need a lot of money to get started. I'll just go on LinkedIn and Upwork and get my own clients! I did that for two years, by myself…and I was freaking miserable.” “It was tough because I was wearing all of the hats. I was doing it all myself - I was doing the marketing, servicing the clients, I was the salesperson. It wasn't until I hired my first business coach that I actually learned about business!” “Everything I do is under the PR umbrella. But there are different products and services depending on where you are in your business, and how much time or money you want to spend making this a part of your marketing strategy.” “I'm the kind of manager I would have wanted. I don't check up on them. As long as you're hitting those goals, I don't care. I don't care what you wear, when you work,  where you went to college, how many hours you worked. Is the client happy, and are you happy? Perfect! We just do our jobs. We're all adults. We don't need to be babysat. We just get things done.” “With our clients, we don't have a whole onboarding thing for weeks. We have one call - what are your goals? What do you want to see? What do you want? What is the short term goal and end goal? Then we go and execute that day. All this talking, planning and researching - it has a place! But in PR when we're trying to get you coverage, we don't waste time.” “We give our clients updates every week. It's so important to send them an email every week - this is what we did, this is what worked, this is what didn't work. We think we're gonna go this way next week and we need your help with XYZ.” “Stop telling yourself you're not ready for it. A lot of women do this. They make all kinds of excuses. You're putting the cart before the horse. The way you get more money, a bigger brand, more leads and a bigger email list - you get this by being in front of people. You get the attention first, then the leads come in. So many people get this backwards.” “After you get coverage, please - share it, and share it everywhere! It blows my mind how many people get media coverage and don't put it on their website, don't post it to social media, don't send it to their email list.” Links mentioned in this episode: Are you ready to finally see your name in popular media outlets like Forbes, Inc., and Fast Company? Download your free guide, 16 Places to Pitch to Be a Contributor at https://www.mediamavenandmore.com/contributor Visit Christina's Website at https://www.mediamavenandmore.com/  Listen to the Become a Media Maven Podcast at https://www.mediamavenandmore.com/podcast/  Connect with Christina Nicholson on LinkedIn at https://LinkedIn.com/in/ChristinaAllDay  Follow Christina on Facebook at https://Facebook.com/MediaMavenAndMore  Follow Christina on Twitter at https://Twitter.com/ChristinaAllDay  Email Christina personally at Christina@MediaMavenAndMore.com

Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes?Look no further because I get answers to those questions and more in this podcast episode.Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman's Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets. Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor's degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.Visit her website at https://www.alicedubin.comFollow her on Instagram at @alicedubinFollow her on Twitter at @alicedubinSonia Weiser's Opportunities of the Week If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that follow button.For more, visit MediaMavenAndMore.com/podcast.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!Last year, I approached content with a podcast first in mind. This year, I'm going YouTube first.1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven.2. I pull a few one-minute snippets from the YouTube video to post short videos.3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.4. My assistant creates a pin that leads to those show notes on my Pinterest. 5. Create multiple eye-catching text copy with the help of Justin Welsh's Content Operating System.6. Add images to the multiple text posts. Then, you can post it on Instagram too.7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.Click here to try Canva Pro for free.So now we have created a:1. YouTube video2. Podcast3. Blog Post4. Pin that leads to the blog post5. Multiple text posts6. Multiple image posts7. Multiple video posts8. Carousel postsfrom just one core content creation session.I batch the content create sessions, then spend part of a day recreating all the content.I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it. If there is a way I can further repurpose and I didn't mention it here, let me know!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

I recently visited Southern California to visit three hotel clients of mine.Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida. That work included:1. SEO keyword research for each place I was visiting using RankIQ. Try it out here: https://www.rankiq.com/?fpr=christina332. Write the blog post with hotel client inclusion, but not promotionYou can check out the three blog posts here:What to Pack for a Trip to Palm Springs:https://christinaallday.com/what-to-pack-for-a-trip-to-palm-springs/5 Best Things to Do in Laguna Beach, California:https://christinaallday.com/things-to-do-in-laguna-beach-california/12 Best Things to Do in La Jolla, California:https://christinaallday.com/things-to-do-in-la-jolla-california/3. Kept in mind everything in the blog post during my trip/making a list4. What I didn't experience, I embedded images from Instagram 5. Took pictures and video with reels in mind6. Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media7. Updated my team with feedback on conversations with the client and my takeaways as a guest  Some other resources mentioned include:RankIQ: https://www.rankiq.com/?fpr=christina33My Lifestyle Blog: ChristinaAllDay.comMy Instagram: Instagram.com/ChristinaAllDayOnsen Hotel & Spa: https://onsenhotelspa.com/Art Hotel: https://arthotellagunabeach.com/Cormorant: https://cormorantlajolla.com/Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads. I saw a recurring theme with three people and answer their questions here about:the amount of time it takes to write and repurpose content consistentlyfinding and following up with opportunities to be on other people's platformsfinding the right people to contact in the mediahow to get messages to stand out so people actually open an email and act upon ithow to translate attention into sales Some resources mentioned in this episode include:16 Places accepting contributors:https://www.mediamavenandmore.com/contributor/Pitch Publicity Profit: https://www.mediamavenandmore.com/publicityMedia Mentoring Program: https://www.mediamavenandmore.com/media-mentoring-program/Podcast Clout: https://podcastclout.com/My Newsletter: https://www.mediamavenandmore.com/newsletterJustin Welsh's LinkedIn Operating System:https://www.justinwelsh.me/a/2147505019/Fb2eagALJustin Welsh's Content Operating System:https://www.justinwelsh.me/a/2147507660/Fb2eagAL  Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her. There is such an overlap between social media and PR. They work together, so make them work for you!Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.Share your wins on social media. This shows your TRUE expertise.Do this regularly. Don't do it once and forget it because then new followers won't see it and current followers won't remember.Connect with the person you're pitching. This is why it's important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.Don't just connect - like, comment, retweet, etc.After you pitch them, send them a tweet or message to give them a heads-up.After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.To do this seamlessly and automatically, I use Agorapulse. Try it free for 30 days here: https://www.agorapulse.com/?via=christina86Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

Why do we ignore red flags as business owners? I've done it many times, but in this episode, I'm going to help you learn from my mistakes. I'm breaking down the 10 red flags to look out for when bringing on a new client and sharing some of my personal experiences with some of these signs to just say NO!Balks at your pricesAsks you to lower your pricesDoesn't respect the boundaries you've setTreats you like their employee or personal assistantWon't sign your contractRefuses to pay a depositDoesn't represent a reputable companyDoesn't have processes… and won't follow yoursHas too many cooks in the kitchenWants to hop on a call way too oftenJoin Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

Let's get to my 12 favorite business tools with some free trials. If you subscribe to any of these, I may receive an affiliate commission.First, make sure you grab my FREE PDF to make it easier than ever to become a contributor to a top website at 16Places.com.1. AgorapulseAgorapulse is my absolute favorite social media management tool.2. ConvertKitThis is what I use to build my email list and stay in touch with people. 3. CanvaI'm in Canva every day either creating pins, using their photo library for blog post images, creating YouTube thumbnails, etc.4. SwitchPodThis tripod was created by my mentor, Pat Flynn, to help content creators keep a phone on a level surface to take photos and videos.5. TeachableMy online course is here and makes managing The Media Mentoring Program drag and drop easy.6. GrowBotsWhen it comes to finding the right people to contact and sending outbound emails for business development, GrowBots makes it super easy and personal.7. SEMRushSEMRush has all the SEO bells and whistles.8. RankIQThis is perfect for keyword research because it considers your ability to rank for a phrase based on searches, traffic, competition, domain authority, and more.9. Power-Up PodcastingBefore I started my podcast, I didn't know where to begin. Power-Up Podcasting walks you through every little thing you need to do step by step.10. AMP'd Up PodcastingOnce your podcast is created, it's time to grow it!11. The LinkedIn Operating SystemIn this course, you will learn how Justin Welsh used LinkedIn to go from zero to 335K+ followers and over $3.2M in income with zero ads.12. The Content  Operating SystemLearn Justin Welsh's highly systematized approach to producing 475M+ content impressions across LinkedIn and Twitter.Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

I love good business and personal development books. After reading so many for years, it's hard to find some that stand out above the rest. So many books are either too generic or all sound the same.These 20 books all stand out to me and are amazing when it comes to life and business. All the books below are linked via my Amazon affiliate link.Secrets of the Millionaire Mind by T. Harv EkerAtomic Habits by James ClearThe 12 Week Year by Brian P. MoranProfit First by Mike MichalowiczLimitless by Jim KwikHigh-Performance Habits by Brendon BurchardThe Five-Second Rule by Mel RobbinsThe Four-Hour Workweek by Tim FerrissBuilt to Sell by John WarrillowWe Should All be Millionaires by Rachel RodgersI'm a Badass at Making Money by Jen SinceroBuilding a Story Brand by Donald MillerClockwork by Mike MichalowiczPresent Over Perfect by Shauna NiequistThe Four Agreements by Miguel RuizTalk Triggers by Jay BaerCrush It by Gary VaynerchukYear of Yes by Shonda RhimesThe Ride of a Lifetime by Robert IgerHow Starbucks Saved My Life by Michael Gates GilClick here to listen to How to Work on Your Business Instead of In Your Business with Mike MichalowiczClick here to listen to How to Sell Your Small Business to an Industry Giant with John WarrillowJoin Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.While I don't relate to having a product business, I'm struggling to find business and personal development books that aren't too generic or sound the same.My quick takeaways and memorable parts of the book:Phil Knight doesn't seem too likable.The idea behind Nike started with a college paper. Nike grew through influencer marketing before influencer was a word.Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.Nike means the Winged Goddess of Victory.The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here's more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-itFor some reason, Nike never had money… even the year they had $140 million in sales. That's why they went public. Today, Phil Knight is worth $35.2 billion.Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

When I heard that some podcasters spend HOURS editing a 30-minute podcast episode, I was shocked. There is no reason for that! In this episode, I break down how I edit my episodes for both my podcast and YouTube channel in less time than it takes me to record them. From cutting out mistakes, pauses, coughs, and everything else you don't want people to hear, there is an easier way than listening to the entire episode again while you edit. Yes, you can jump straight to the part you need to fix!Here are some resources mentioned in this episode:Become a Contributor: 16Places.comCanva Pro Trial: https://mediamavenandmore.com/canvaNewsletter sign-up: https://mediamavenandmore.com/newsletter Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

I'm happy to say that I was never fired for having a bad work ethic or not hitting goals. The three times I was fired only solidifies why I started my own business. When you listen to this episode, you will understand why!Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

It took me about two years to hire my first team member. Then, it took me eight years to hire my first virtual assistant. Eight years! I was afraid AF to delegate things. I thought it was just me, but this isn't a rare feeling. Many business owners are afraid to loosen the reins a little bit and let go.That's why I invited Kristy Yoder to my podcast. She is the founder and CEO of Smart VAs, a virtual assistant agency. She has a fabulous method on how to decide what you should and should not delegate and why. This exercise is a must for every business owner!She scaled her agency from one virtual assistant to 70+ talented individuals. She grew her business simply through delegation and now wants to teach others to learn the power of delegation.Kristy is also the host of The Master Delegator Podcast. She created it for entrepreneurs who want to learn how to become effective in the area of delegation, management, and leadership. She talks about different business growth strategies such as hiring virtual assistants, productivity, online marketing, and many more! Fun fact: Kristy was born and raised in Manila, Philippines, and moved to the United States in 2019… to my very small hometown of Marion, Ohio!Find Kristy on:Instagram: https://www.instagram.com/kristyabbyyoder/LinkedIn: https://www.linkedin.com/in/kristy-yoder/Smart VAs: https://smartvirtualassistants.com/Check out my 3-day bootcamp here:Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

Eavesdrop on me Going Through a Sales Training with Lisa DaddWe don't have to be in a state of discomfort to be successful - especially when it comes to sales.As a seasoned marketing and sales executive, Lisa Dadd is on a mission to show entrepreneurs that the success they're seeking isn't outside of their comfort zone as they've been led to believe, but rather INSIDE it. In this podcast, she covers many ways you can close more sales and actually have fun during sales conversations, including:● Why you never have to “be a salesperson”, and who you can be instead● How to identify and utilize your natural approach to sales, as opposed to the “one-size-fits-all” sales methods people are taught.● Why this approach helps people communicate their value more effectively, and moreauthentically.● Keys to communicating our value in ways people understand● How to activate your prospect's deepest desires to create true urgency● How to leverage objections to connect to what's truly valuable to your clientWith Lisa's company, Soul Sales™, she shares the tools to remember who we are at our core, and then to be able to communicate our value in ways that others understand.Some resources mentioned in this episode:Lisa's Website: LisaDadd.comLinkedIn: linkedin.com/in/lisadadd/Media Mentoring Program: MediaMentoringProgram.comIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

You'll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap!In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World.As a public relations consultant and writer, Michelle's articles have been featured in Entrepreneur, Muck Rack, and Ragan's PR Daily, among others. She's the founder and host of #FreelanceChat Thursday at noon EST on Twitter, a co-host of #PRLunchHour Friday at noon EST on Twitter Spaces, and a frequent speaker on public relations.Follow her on Twitter at @PRisUsFollow her on LinkedIn at @prstrategistFollow her on Facebook at @GarrettPublicRelationsVisit her website at MichelleGarrett.comIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

With so many forms of content creation and marketing, today's guest Farzad Rashidi will tell you how to figure out whether SEO is the right acquisition channel for your business, how to find hidden opportunities when it comes to keyword research and content creation, and his 3-step outreach strategy to consistently earn editorial backlinks to boost rankings… you know this is my jam!When you reach out to get the backlink, be sure to include an incentive, a level of personalization, and pick the right strategy to ensure the websites are relative to increasing your authority.Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 16 million active users and pass 3M monthly organic traffic.Connect with Farzad Rashidi:Linkedin: https://www.linkedin.com/in/farzadrashidi/Twitter: https://twitter.com/The_Farzad Follow Respona:LinkedIn: https://www.linkedin.com/company/responaTwitter: https://twitter.com/ResponaAppResources mentioned in this episode:Respona.comPodcastClout.comIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

In this episode, my friend Briana Beaty explains how she started, grew, and monetized a local business. She also recently sold one of her businesses, Flavor Palm Beach, and walks us through how that happened. The founder of Flavor Palm Beach and Palm Beach Moms grew up in South Florida with a love for travel. After graduating from the University of Florida with a degree in hospitality management with a guest experience forward approach. That guest experience approach combined with a sensitivity to what people want to be helped her create two companies that serve the guest and the community.Resources mentioned in this episode include:Website: https://www.flavorpb.com/Instagram: @flavorpalmbeachWebsite: https://thepbmoms.com/Instagram: @palmbeachmomsIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

Shannon Matson is the CEO and Founder of The Social Bungalow, an education and media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.In this episode, Shannon breaks down what a sticky digital web is and what you can implement today to have one in your business that will bring leads straight to you!Shannon will also break down her impressive content creation process and how she uses it to amplify her inbound ecosystem… and why she opened a coffee cafe in Sin City!With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.These varying industries and an array of accreditations – from pursuing continuing education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming  Google Adwords certified – speak to her insatiable hunger for driving traffic and conversions to remarkable brands.These roles brought her opportunities with L'Oreal, Access Hollywood, and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez, and Jennifer Lopez.Visit The Social Bungalow at TheSocialBungalow.com.Follow Shannon on Instagram at @TheSocialBungalow.Pitch to be a Contributor at 16places.com.If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

With over a million copies of her books sold, Jenny Hale is a USA Today bestselling author of contemporary romantic fiction. Her novels Coming Home for Christmas and Movie Guide Epiphany Award Winner Christmas Wishes and Mistletoe Kisses are Hallmark Channel original movies. She is also the founder of her own romantic fiction publishing imprint Harpeth Road Press.In this episode, Jenny is going to share what it takes to make a living as an author, and if you want to become an author, what publishers look for.Connect with Jenny on social media at @harpethroad on Twitter, Facebook, and Instagram, @jhaleauthor on Twitter and Instagram, and @jennyhaleauthor on FacebookFind out more about Jenny Hale here: https://www.itsjennyhale.com/Find out more about Harpeth Road here: https://www.harpethroad.com/Don't miss my live 3-day bootcamp at Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

If you're a business owner, you need to be creating and posting content. Period. Full stop. But where do you find the time? How do you decide what to create and where to post it? Will this even help your business?Do you have more questions? They are probably answered in this podcast episode with content creator and manager extraordinaire, Jessica Lawlor.Jessica Lawlor is the founder and CEO of Jessica Lawlor & Company (JL&Co), the go-to agency for content management. Jessica helps clients with editorial planning, content creation, repurposing, and content marketing.We go in-depth on the 12 steps to create a content strategy that includes:Open a blank document and do a content braindumpCreate a seriesPlace them on a calendar to determine the frequencyDo SEO keyword researchDetermine who is going to write or produce the contentDo itEditing and perfecting the piece to go liveCreate 10-15 headlinesLay it out in your CMS, like WordPress, and add visualsPublish it liveMarket the content and distribute it over timeRepurpose it in another way in another placeFounded in 2016, JL&Co serves as an in-house managing editor for clients. Past and present clients include Muck Rack, Solo PR Pro, PodReacher, The Write Life, Healthy Rich, and more.Connect with Jessica: @jesslaw on Twitter: https://www.twitter.com/jesslaw/LinkedIn: https://www.linkedin.com/in/jessicalawlor/Other resources mentioned in this episode:Jessica's blog post about what a managing editor is: https://jessicalawlor.com/2022/04/what-is-a-managing-editorJessica's blog post about the misconceptions about content:  https://jessicalawlor.com/2021/10/misconceptions-about-content/Jessica's blog post about how to write a case study:  https://jessicalawlor.com/2021/09/how-to-write-a-case-study/Alexis Grant from The Write Life: https://alexisgrant.com/2021/09/19/how-i-sold-online-business-the-write-life/Rank IQ Affiliate Link: https://www.rankiq.com/?fpr=christina3316 Places to Pitch to be a Contributor: 16Places.comPitch Publicity Profit Bootcamp: PitchPublicityProfit.comIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

Yes, you can write a book in one month if you just focus for 20 minutes a day. But, then what? Listen to this episode to discover the best publishing path for your book… and learn how you can turn a talk or keynote into a book. Azul Terronez is a Wall Street Journal and USA Today bestselling author and book coach who specializes in helping leaders write and publish books that elevate their brand. As the CEO of Authors Who Lead, he has enabled Wall Street CEOs, professional athletes, and successful YouTubers to write and publish books. He has been a keynote speaker at international education conferences and his TEDx talk, “What Makes a Good Teacher Great”, has been viewed over 3 million times.Connect with Azul:Website: AuthorsWhoLead.comFacebook: https://www.facebook.com/azuljterronezInstagram: @azulterronezTwitter: @azulterronezLinkedIn: https://www.linkedin.com/in/azul-terronez/Other things mentioned in this podcast episode include:Podcast Clout: PodcastClout.comTEDx Talk “What Makes a Good Teacher Great”: https://www.youtube.com/watch?v=vrU6YJle6Q4Pitch Publicity Profit: PitchPublicityProfit.comIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

Ever wonder how other big-time businesses run or what a Director of Operations actually does? Maybe you've been thinking about scaling up for a while but don't really know where to start. After listening to this episode, you won't be able to ignore the back-end pieces that have to work together and flow smoothly in order to build a brand, grow a movement or disrupt an industry. If the Operations side of your business is a mess, putting out fires will always take priority… leaving no room for creative innovation, fun visibility, or networking with powerhouse peers (or wannabe peers).Natalie Gingrich is the founder of The Ops Authority. She certifies and mentors women who leverage their natural skillset of operations and administration. Natalie merged her 15 years of corporate leadership with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.Natalie gets into these five areas of operations:Strategy Project management HRDataFinanceIn this episode, she is also sharing how she is able to sell clients into her high ticket offer… without a phone call! It all starts before the application process.Visit her website at: https://theopsauthority.com/Natalie's Book Recommendation: The Glass CastlePitch Publicity Profit: MediaMavenAndMore.com/Pubilicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

There's a right way and a wrong to pitch for those elusive free publicity moments. Whether you're pitching yourself for podcasts, speaking events or TV, you'll want to follow these guidelines to hear YES. This week I've brought on Christina Nicholson, a mother of three, TV host, and business owner who knows more about pitching since she has her own PR Agency. Christina started her PR agency, Media Maven, after working as a TV anchor and reporter for more than 10 years with an infant and toddler at home. In four years, she grew Media Maven to a million-dollar business with a remote team… and added another baby at home during that time! Christina is also the host of the Become A Media Maven podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists. In Boca Raton, Christina gave a TEDx talk titled, “Fake News: It's Your Fault” that has tens of thousands of views on YouTube. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on the TEDx stage, and read her work online in Huff Post, Thrive Global, Inc. Magazine, Business Insider, Fast Company, and Boss Babe. She was selected as an Oprah Magazine Insider and Ambassador out of thousands of applicants. Learn more about our guest: http://mediamavenandmore.com/ (MediaMavenAndMore.com) Social media links you'd like shared:: Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay Pinterest: https://Pinterest.com/ChristinaAllDay Professional YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday  Links to connect with Laurie-Ann:: Get on the waitlist for https://www.speakandstandout.com/ss (In Demand Signature Speech) Grab the FREE resource https://www.speakandstandout.com/GIFT (Directory of Places to Speak) Follow me on Instagram: http://instagram.com/laurieann.murabito (@laurieann.murabito) For more about me and what I do, check out https://www.speakandstandout.com/ (my website). If you're looking for support to grow your business faster, get fully booked and profitable, https://book-with-laurie-ann.as.me/schedule.php (schedule a call )to explore if you'd be a good fit for one of my coaching programs.  Thank you for listening, Laurie-Ann

5 Ways Melissa Kwan Went from $0 to $500,000 in 3 YearsMelissa Kwan is the co-founder and CEO of eWebinar. eWebinar does all of your demos, onboarding, and training webinars for you so you don't have to.She built it from nothing to $500,000 in annual recurring revenue in just three years, but she says revenue is not easy.  Getting people to take out their credit cards is getting harder and harder, retaining customers with unrealistic expectations is hard, and building a product and keeping the burn low is hard. In this podcast episode, she is going to break down how she did it…. and will explain why she brought on a co-founder a year after she started the business.Melissa also shares how she got her first 100 customers, going into detail on these five points:1. Wrote down every company in her network that she thought could benefit from her product2. Two weeks before launch, she went down the list to tell people about what she was doing to see if they wanted to try it out3. She scheduled onboarding calls where David (her CTO) and she would watch people sign up and create their first webinar so they could fix UI/UX issues4. She gave anyone who signed up in the first two months a 60-day free trial (mostly because Stripe wasn't integrated yet!)5. She started charging when their trial was up - no exceptions.For any business founder, this is her advice: Automate what you can so you can do what you can'tBuild a career around what makes you happiestYou can automate tasks and be there for your customers, those two things are not mutually exclusiveClick here to check out eWebinar: https://ewebinar.com/Follow Melissa on Twitter at @ewebinarlabs and @msskwanClick here for more on Pieter Levels making millions without employees: https://www.youtube.com/watch?v=V0ej29G7ZGgIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch the media and how to fix those mistakes?Look no further because I get answers to those questions and more in this podcast episode.Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman's Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets. Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor's degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.Visit her website at: https://www.alicedubin.comFollow her on Instagram at: @alicedubinFollow her on Twitter at: @alicedubinSonia Weiser's Opportunities of the Week Pitch Publicity Profit: MediaMavenAndMore.com/PubilicityIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button.For more, visit MediaMavenAndMore.com/podcast.

No, you don't need to spend loads of money to build your email list. In this podcast episode, Jessica Rodriguez shares the biggest myths around organic visibility (and how to leverage that to your advantage), how to choose an opt-in topic and type that aligns with your paid offers and attracts more of the right people, and what to have in place in order to create a memorable experience for those on your list because that will lead to higher connections and conversions.In this episode, Jessica answers questions like:How do you start building an email list… and is it too late to start?Paid versus organic with list building: How do you know which route to go and when?How do you build a list to get sales and not just subscribers?As the CEO of Freedom Driven Success, Jessica Rodriguez is on a mission to help online businesses expand beyond a 1:1 client-reliant business model with scalable offers so they can reclaim the freedom they originally started their business to have. Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses.When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings.You can find Jessica on Facebook and Instagram at @freedomdrivensuccessSome resources mentioned in this episode:Jessica's opt-in: FreedomDrivenSuccess.com/templateChristina's opt-in: MediaMavenAndMore.com/contributor /16places.comPlease subscribe to this podcast and leave an honest review.Your ratings and reviews really help and I read each one.

Subscribe: iTunes I  Spotify I Google Play Music In this episode on All the WRITE Marketing, Maria Dismondy talks with Christina Nicholson,  founder and CEO of Media Maven and More on how to gain media attention by making your marketing pitch newsworthy.    Christina started her business Media Maven and More when she saw a better way to create content and deliver it to the public. Now Christina teaches business owners how to be their own publicist by delivering pitches that are newsworthy and that set them apart from the crowd. You don't have to have a fancy PR agency to gain a lot of media attention. You have to be willing to take advantage of the free resources out there, educate yourself and take action!    In this episode, you will learn: The different types of media and how you can leverage them in your business.  How shift your pitch from promotional to newsworthy How to use earned media to earn authority and credibility in your niche.  Find out more about Christina Nicholson here: Website: www.MediaMavenAndMore.com Facebook: https://www.facebook.com/mediamavenandmore/ Instagram: https://www.instagram.com/christinaallday/ Twitter: https://Twitter.com/ChristinaAllDay Link to FREE RESOURCES mentioned in episode: https://open.spotify.com/show/6WKy54rCIC5rSpQdUXpe6L The Pitch that helped her gain media exposure https://podcastclout.com/pat/ Visibility/PR Course: https://courses.mediamavenandmore.com/p/boost-your-authority-and-skyrocket-your-visibility/ If you enjoyed today's show don't forget to subscribe and join us every week on Tuesdays for a new episode where listeners will hear from experts offering advice, tips and tricks on how to market and grow your small business in today's industry.

In this quick 3 Things on Thursday episode, I'm following up on an episode I did three weeks ago about my favorite non-fiction books. All of these books mentioned here, I read in a day or two because they are that good! To keep up with what I'm reading, visit MediaMavenAndMore.com/bookshelf or come find me on GoodReads.

Christina Nicholson is a TV host who helps business owners grow by reaching their ideal customers or clients through the power of traditional and new media without spending big bucks on advertising. In this interview she gives Matthew the lowdown on how to promote yourself in 2020 and beyond ... what to do on which platform and how to get your name out there without selling out.   Connect with Christina over at MediaMavenandMore.com  

If you ever wondered what I do all day, I'm going to tell you a little bit about what it's like to work in public relations. I don't say I work in public relations. I actually don't like that term. Public Relations. If we're going to get super specific, I do more media relations than public relations, but I'm going to tell you what a day in the life is like. I'm going to tell you what it's like for somebody who works in PR and really what the heck we do all day. That includes getting client's local and national coverage. So if you're interested in that, pay attention. Some resources mentioned in this episode: MediaMavenAndMore.com/YT MediaMentoringProgram.com

Christina Nicholson, the PR and Media Expert, TV Host, TEDx Speaker, and Founder of Media Maven joins the show to share her journey from TV news reporter to marketing agency owner. Hear how to get your business or brand more exposure, a breakdown of the 3 different types of media, how to invest in your business, and the perks of being your own boss. Connect with Christina on Instagram and Twitter at @ChristinaAllDay, her business at MediaMavenAndMore.com, and her podcast Become a Media Maven

Media appearances aren’t just for celebrities and big companies. Small businesses can leverage them as well. What are the first steps we should take towards exposure in the media? Are a few appearances enough to generate leads for years to come? How does the media cycle impact the number of times we need to be seen to stay relevant? In this episode, Christina Nicholson shares why media appearances are superior to advertising and how we can leverage them. You have to continue to put yourself out there because the cycle is always moving and changing. -Christina Nicholson   3 Things We Learned From This Episode Why it’s beneficial to make the transition from freelancer to business owner (13:00-14:00) Being a freelancer and a business owner is almost the same thing, but people perceive these words differently. Plus, when we make the shift, we can add more people to our team who can help us out and free up our time.   How to leverage media appearances  (17:37-19:20) People assume that once they appear in the media everyone is going to see it and clients will flock to them. We still have to do our own PR and promote our appearances.   The importance of continually investing in media (24:01-25:08) Like the stock market, we can’t just invest money, make a small win, and retire. We have to continue to invest in our PR efforts or we won’t get leads on a consistent basis. Our media appearances only stay relevant for so long, making it important to pursue and create new opportunities for exposure.   Earned media is different from advertising because our audience knows we're getting the coverage because of our value. Anyone can pay for ads, but it takes a certain level of skill and expertise to be featured on a major media outlet. This is why PR is so important for our businesses. It gives our audience clues about our value and what we can bring to the table.   What makes earned media different from advertising is our audience knowing that it’s because of our value that we get coverage. Anyone can pay for ads, but it takes a certain level of skill and expertise to be featured on a major media outlet, and this is why PR is so important for our businesses. It gives our audience clues about our value and how much we can bring to the table.   Guest Bio Christina Nicholson is a former TV reporter and anchor who has worked in markets from New York City to Miami. She is still telling stories, but instead of doing it for a newscast, she's doing it to help businesses grow. With her business, Media Maven, she helps entrepreneurs reach thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of media without spending big bucks on advertising. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, and read her work online in Huff Post, Inc. Magazine, and Fast Company. Christina also has a local lifestyle and family blog, Christina All Day. She lives in South Florida with her husband and two young children. Go to https://www.mediamavenandmore.com/ for more information, find her on Facebook http://Facebook.com/MediaMavenAndMore and follow @ChristinaAllDay on social media.

#321: Learn how to connect with media outlets, pitch effectively, and master PR with Christina Nicholson of MediaMavenandMore.com. Regardless of the size of your business, Christina has lots of great strategies you can use. Podcast show notes available here: https://www.smartpassiveincome.com/session321

Our next guest is Christina Nicholson. I had such a good time chatting with her, maybe it's because we have so much in common. Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right? Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it's worth the time to cultivate it. What you'll learn in this episode: *Why Christina decided to leave TV news*How she moved from PR executive to the owner of a PR company*The most common misconceptions about getting media coverage*How to create real relationships with journalists*How to promote yourself without sounding like you're promoting yourself*Why it's so critical for your business growth to focus on PR*The most important first step to getting media coverage Links mentioned in this episode: MediaMavenandMore.com Christina on TwitterChristina on InstagramChristina on Linkedin Special gift from Christina - her e-book, "Master Your Media Relations" Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.

Our next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common. Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right? Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it’s worth the time to cultivate it. What you'll learn in this episode: *Why Christina decided to leave TV news *How she moved from PR executive to the owner of a PR company *The most common misconceptions about getting media coverage *How to create real relationships with journalists *How to promote yourself without sounding like you're promoting yourself *Why it's so critical for your business growth to focus on PR *The most important first step to getting media coverage Links mentioned in this episode: MediaMavenandMore.com Christina on Twitter Christina on Instagram Christina on Linkedin Special gift from Christina - her e-book, "Master Your Media Relations" Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Interested in my No-Fail Video Formula? Click here to get it.

This week on Mom Talk Radio, Health expert, Dr. Daria Long Gillespie, talks germs and when you need to worry about them. Spotlight on Moms features Christina Nicholson of MediaMavenAndMore.com. Florence Ann Romano, The Windy City Nanny and author of Nanny and Me, shares tips on how to respond to disrespectful children and teens. Pam Allyn, founder of LitWorld and co-author of Every Child a Super Reader, shares what parents can do to encourage their children to read. Kim Stebbings, President of DySIS Medical, shares information about advancements in women’s health.