Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

It's the 100th episode of Copy That Converts and I'm celebrating by answering YOUR most pressing questions about email marketing and copywriting.

Are your emails  feeling a little ‘blah'? What if there was a way to take your emails from 'meh' to memorable? In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality. In this episode, we're talking about how to bring more of the secret sauce behind your online business into your email marketing.  Spoiler alert: It's YOU. You're the secret sauce.   In this episode, you'll learn: The difference between authentic voice and overused gimmicks Why personality builds trust, engagement, and loyalty How to confidently share opinions that help you stand out 5 practical ways to make your emails more memorable The secret to writing faster when you stop trying to sound like “everyone else”   MENTIONED IN THIS EPISODE:   ⭐️Download: 15 Questions to Help You Uncover Your Brand Personality   ⭐️Join the free Email Storytelling Challenge    ⭐️Done-for-You and Done-With-You Email Support

Think your business doesn't need to use storytelling in your marketing? Think again.   In today's episode, we're breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions.   From the brain science behind why stories sell to examples that prove you do have stories worth telling (yes, even your trip to Target!), this short and punchy episode is your permission slip to finally hit “send” on those story-driven emails.   Storytelling isn't fluff—it's strategy. And it just might be the thing your emails (and sales) are missing.   What You'll Learn: Why storytelling is the secret weapon for standing out in a crowded market The three powerful purposes of story: clarify, unify, and motivate The truth about whether people actually want to read your stories How storytelling impacts your brain—and your buyer's behavior What to do if you think you're “not a good writer” or don't have stories to tell   MENTIONED IN THIS EPISODE: 

If you're tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We're ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.   You'll learn: Why PDFs aren't (usually) ideal lead magnets Two better options that are low-cost, high-interest, and trust-building machines How to use a 5-day educational email series to deliver quick wins and boost conversions How to create a private podcast even if you don't have a show or fancy recording equipment A simple tech tool that makes it easy to launch your own private audio feed—no podcasting experience required Plus, I'll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through.

Ever feel like you're trying your best but not seeing the results you'd like with your email marketing? In this episode, I'm breaking down eight signs that your email marketing isn't working the way it should—and what you can do about it. You'll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind dismal click-through rates What it really means if you're emailing consistently but still not making sales How relying too much on templates or AI can negatively impact email marketing Why growing your list doesn't automatically lead to more sales (and what to check instead) The mindset shift that helps you finally sell in your emails without feeling gross   MENTIONED IN THIS EPISODE:    Get outside eyes on your offers and create a marketing plan for the next two quarters: Book a strategy session ➡️ HERE   Be the first to know about next week's big announcement that helps busy online business owners with email marketing mastery (and it's not a course!)  ➡️ SIGN UP HERE   —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox   

Have you ever ghosted your email list… for months (or years)?

We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode,  I'm sharing practical ways to stay consistent with your email marketing when you're feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up now to make your life easier whenever you want to step away form email marketing for any kind of extended break. You don't have to be perfect to keep building your business — consistency is key–but you can still take an extended break!   In this episode, you'll learn:   Why you shouldn't feel guilty about low-energy days Easy email ideas you can send when you're feeling drained How to create a "swipe file" or "inspo file" to spark ideas fast Why keeping a running list of ideas in your notes app can save you How setting up automations (like an endless welcome sequence) can give you breathing room Why repurposing old content is smart and strategic How to get help setting up systems when you're too overwhelmed to do it yourself   MENTIONED IN THIS EPISODE:  Need a break from email marketing (but still want to make sales)? Check out our full-service email marketing solution for online business owners. EPISODE 85:  Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel —-----------------—------- ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Get email marketing tips delivered to your inbox   

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates.  But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable.  What's an email marketer to do?!? In today's episode, you'll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots

If you've ever thought, “I don't know what to write,” or “I don't want to sound cringey or salesy,” this episode is for you!  We'll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You'll learn how to: Use a simple story about a mistake to create empathy and trust Brainstorm specific details that emotionally resonate with your audience Seamlessly transition from story to sell Write a clear and confident call to action (that actually works) Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over. Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.   MENTIONED IN THIS EPISODE: 

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it!  In today's episode I'm sharing four often-overlooked places where online business owners lose potential subscribers. We're talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans. Spoiler alert: with one of these strategies I was able to grow a client's list by 44% in a 60 days!!  Tiny tweaks can lead to big growth over time—because every lead counts. Let's make sure no one slips through the cracks! Here's what you'll learn:  How to turn social media followers into email subscribers A smart way to use products you've already sold to grow your list The #1 mistake people make with freebies (and how to fix it) Why your external sales platform might be hoarding your leads   MENTIONED IN THIS EPISODE: Megan Wisdom Copywriting can find your lead leaks and start recapturing them to rapidly grow your list. It's part of our Full Service Email Marketing Plan! Contact me for more details on how it works! Manychat - the tool for collecting leads from social media Zapier - can connect some sales platforms to email service providers for seamless lead generation   ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Sign up for email marketing tips in your inbox 

​Are you looking to boost your sales without relying on social media? What if I told you that there's a way you can potentially double your sales by using the email marketing you already have in place?   In this episode, you'll learn: How to double your email open rates Techniques to increase click-through rates Strategies for growing your email list with quality leads The importance of storytelling in emails Tips for ensuring your emails are easy to read and take action   MENTIONED IN THIS EPISODE: ➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29!  Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written    Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/   Past episodes related to this topic:

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That's why it's important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we're digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn't rational, it's primal.”   We'll discuss: The surprising primal nature of customer loyalty and client retention The four core drivers of loyalty: reward, memory, emotion, and social interaction Practical strategies to foster brand loyalty The right way to give clients a dopamine hit (Hint: it's not social media) The power of social proof for buyer behavior How you can use your email marketing to create emotional connections The importance of fostering community and simple sign up/checkout systems MENTIONED IN THIS EPISODE:

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops.   In this episode, we'll cover: The two non-negotiable elements of a profitable launch or product promo How market research shapes every piece of your copy (and how to do it right) The secret to a sales page that does the selling for you Why reply on AI alone won't create high-converting copy (and what will) How to take one great key piece of copy and turn it into an entire sales strategy   MENTIONED IN THIS EPISODE:

The Hawaiians have a great marketing secret…and it's not the beaches or the beautiful weather. It's the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients.  Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing.    If you've ever felt like you need to throw a freebie or discount into every email just to grab attention, I've got some news for you—there's a way to add serious value without always doling out freebies.  We're chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend. In this episode you'll hear: The significance of storytelling in Polynesian culture and its application in business​. How storytelling can enhance client relationships and community building​. The magic behind using emotion and real-life examples to spark action Simple, everyday ways to weave value into your content—without always needing a discount Misconceptions about storytelling in marketing Tips on using personal anecdotes and analogies to create deeper connections  How to keep your email audience coming back for more, even when you're not giving away stuff   MENTIONED IN THIS EPISODE:

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I'm chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We'll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales.  In this episode, we'll cover: The first steps to take when assessing your email list health and engagement How to structure a consistent and effective weekly or monthly email strategy Why you might want to create “sections” in your newsletter and what that could look like How to use storytelling in email marketing (and why it has to connect back to your reader) The importance of tracking and optimizing key email metrics for success   MENTIONED IN THIS EPISODE:

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales.  But what if your welcome sequence didn't stop after just a few emails?  Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy. This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business? In this episode, we'll cover: How an endless welcome sequence differs from an evergreen sales sequence The biggest benefits The risks (and how to avoid them)  How to structure your sequence to build relationships, boost engagement, and increase conversions Whether or not this strategy makes sense for your business model   MENTIONED IN THIS EPISODE:

If you've ever ghosted your email list (whether intentionally or not), you're not alone! In this episode, I'm sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven't listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I'm updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end! In this episode, we'll cover: The surprise that changed my perspective on my “dead” email list Why email marketing can work for you, even when you aren't working The strategy behind re-engaging cold subscribers (without tanking your sender reputation) Why I didn't move my list to a new email platform—yet How online business owners often jump ahead of where they are (and how I'm avoiding that mistake) The reality (i.e. limitations) of using MailChimp's free plan  How to stay financially smart with your onlines business decisions   MENTIONED IN THIS EPISODE:

You may have heard some people say email marketing is dying—but let's be real, it's not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes. In this episode, we'll cover: Why email marketing is still a must-have for your business The #1 reason people unsubscribe (and how to prevent it) How sending too many emails can backfire—without you even realizing it The thing most email marketers forget about when scheduling newsletters The mistake that makes emails feel like a waste of time for your subscribers How to test and optimize email length based on your unique audience Simple tweaks to make your emails more valuable (without giving away freebies all the time!) MENTIONED IN THIS EPISODE:

Want to go behind the scenes and watch me build an email list from scratch? That's exactly what we're diving into in this new series! I'll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I'll reveal: Why I'm rekindling my passion for Teachers Pay Teachers as a hobby business How I failed in email marketing for my TPT store in the past How I'm taking a more strategic approach this time around Why email marketing is an essential part of a long-term business plan Lessons from automations gone wrong  How I plan to recapture and engage my audience 6 mistakes I made (and you should avoid) This series will give you actionable lessons whether you're starting your first email list,  revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!    MENTIONED IN THIS EPISODE: Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist!  < Not an affiliate link. I'm just a big fan!  EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips  

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But don't worry! We're diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.   In this episode, we'll cover: Why there's no “one size fits all” email provider A breakdown of the best platforms for small online businesses The two email providers I recommend for online business owner most often (and why) Key features to consider based on your business needs 3 questions to ask yourself before choosing a platform How to know when you should switch platforms   MENTIONED IN THIS EPISODE: CLICK HERE and save 50% off your first year with Flodesk  Want to get started using Kit? CLICK HERE -------------------------------------------------------------------- ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

Welcome to 2025! Are you ready to make this year the best one yet for your small business?    Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you've been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.   In this episode, we'll cover: Why email marketing is still king  5 simple steps to create a profitable email marketing plan Why consistency is important (but is not the most important thing) Megan's prediction for the most important factor for online business success in 2025 How to create a balanced plan for sales vs. nurture emails How failing to plan is planning to fail The importance of setting measurable goals for email marketing How to backwards plan your offers and promotions this year   MENTIONED IN THIS EPISODE: Download the FREE 2025 Confident Copy Planner Missed the free Storytelling Challenge? CLICK HERE to sign up. Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services  ------   ⭐️Get high-converting copywriting for your business ⭐️Follow me on Instagram  ⭐️Sign up for email marketing tips in your inbox 

Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to unopens The negative impacts of resending to unopened emails and how to avoid them   MENTIONED IN THIS EPISODE: EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List   LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️https://meganwisdom.com/services   Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips  

Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?    Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She's mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.   Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid.  Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.   In today's episode, we'll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).    We'll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.   CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING ➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money” ➤ Website: https://madisondearly.com/ ➤ Instagram: https://www.instagram.com/madisondearly/ Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Every good recipe has a secret ingredient that takes a dish from ‘meh' to “WOW!” Same for copy.   Every website, sales page, and email MUST start with one thing.   In today's quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it.   LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good!   Before you publish your Black Friday email message, you'll need to make sure your audience is warm and ready to receive your message. If you don't, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes.   Listen in and learn how to warm up your list (even if you've “‘ghosted” it recently) and make the most of your Black Friday sale! Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you an entrepreneur with big ideas and an endless vision for your business? That's the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research. Discover how market research can be a game-changer for online businesses and why it's essential for creating copy that converts.  You'll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer. Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience!   ➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE! Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.  And what if that “good enough” site is actually costing you clients? In today's episode, you'll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.  Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she's not pouring her heart out onto the page–she's probably barefoot, baking challah bread, and belting out worship songs with her little guy.  Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.  You'll learn: Why knowing your ideal client is crucial for writing effective website copy that resonates and converts Simple tweaks to help each page speak authentically to your audience, even if you're still building confidence in your brand How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads The biggest mistakes people make on the about page (and how to make yours unforgettable) Tips for creating long-form content that keeps visitors engaged and coming back The role of SEO in web copy and how it can boost your visibility in search results How copywriters can serve as a ‘guidance counselor' or ‘detective' for online business owners  The advantages of hiring a professional copywriter to save time and amplify your message If your website feels like it's missing something—or even if you're just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.    CONNECT WITH COPYWRITER RACHEL VERDE: CLICK HERE to get Rachel's Five Tips to Write Website Copy That Sells Follow Rachel on Instagram or through her website - rachelverde.com   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all?   In this episode, we're diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten.   By using Matthew Dicks' Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life.    Listen in as Lauryn Franks, a fellow marketer (who also happens to be my daughter!), joins me in a live storytelling brainstorming session.   This method is perfect for marketers, creators, and anyone wanting to add a bit more personality to their messaging. Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips  

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!    Vulnerability is the heart behind a purpose story which is the story we're focusing on this week.    Listen in to hear: My cringe-worthy childhood nickname The difference between a founder story and a purpose story How authenticity builds trust What Brene Brown's research discovered about vulnerability The difference between retelling an event vs. storytelling with purpose Why clarity matters more in a purpose story than any other Questions to help you create a value story   Purpose-driven products mentioned in this episode: Warby Parker glasses Toms shoes Ziyada artisan home decor  

Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.   Today's episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.   Spoiler alert: the value story has nothing to do with the cost of your product or service.   Listen in to hear: Key elements to include in a value story How to visualize the characters in sales copy How to structure a value story Why you must showcase transformation What to avoid in a value story What details to include and exclude The importance of focusing on benefits over features  

What's the one story that EVERY business has? A founder story.   After all, every business has a starting place and origin story.   Founder stories can be powerful marketing tools because people connect with other people's struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It's a tool to help grow the know-like-trust factor for your business and    Listen in to hear: Why founder stories are powerful  How founder stories can be used for financing and team-building What can be included in a founder story How founder stories help you stand out Founder stories from big names like Sara Blakely & Jeff Bezos to small town coffee shops Megan's own founder story   And if you want to learn how to write your founder story (or stories because you can have multiple stories)....  

Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.   Here's a sneak peek of what you'll learn: The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions. The Emotional Connection: Learn about the release of oxytocin and how it helps create a bond between you and your audience. The Thought Process: How we move from problem awareness to becoming motivated to take action and change. Practical Tips: Get actionable advice on how to structure your emails and incorporate storytelling to build loyalty and community with your clients.  

In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling.  Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making. Let's talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales. Key takeaways from this episode: Discover how you can utilize stories to become top of mind with clients Understand why stories capture and hold attention longer than other tactics Learn how to easily stand out in a sea of AI-generated content Explore how storytelling helps overcome objections and build trust Find out how to use stories to clear up consumer confusion  

Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you.   My secret weapon is named Sarah Gower, and she's a virtual assistant.   We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all the pieces are operating    Key takeaways from this episode: What email tasks can be easily outsourced to a VA  The surprising benefit of hiring a VA that nobody talks about One small but vital task that you may be overlooking in your current email workflow Why doing it all yourself slows down your ability to make more sales Tune in for valuable insights and practical tips to help streamline your email marketing strategy and connect with ideal clients who are ready to buy.   MENTIONED IN THIS EPISODE:  Ready to take email marketing off your plate so you can step into a true CEO role and scale your business faster (without losing sales)?  Our full-service email marketing solution gives you a copywriter + VA combo which means you'll never have to open your email platform if you don't want to!   LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING ➡️ HERE!   Connect with Virtual Assisant, Sarah Gower:    Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips  

Sending sales emails can be tricky. You might be worried that you're annoying your readers or being too “salesy.” It's a possibility!    There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales.    Some of these mistakes can be found in messaging and border on unethical–tactics that reek of desperation and turn potential buyers into unsubscribers. But other messaging problems are less offensive and come from being less thoughtful about copy.   And Big Mistake #5 is all about method. I'll share a simple tweak that can help your sales messages land in the right inbox while also potentially improving open rates, click rates, and conversions.   Tune in to discover the 5 mistakes you'll want to avoid in your sales emails so that you can retain readers and improve sales (without being sketchy).     ⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE WITH 1:1 COACHING ⭐️⭐️   High-converting email marketing works to sell when you don't want to! Come learn the skill that you can use for the lifetime of your business.

For online business owners, battling burnout is not a question of IF but WHEN.    The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult.   It's easy to hit a breaking point where the path of least resistance is walking away from it all.    But it doesn't have to be that way!   Today we're chatting about how to battle burnout without jeopardizing your business.   There is a way to keep your business going even during the seasons where you might need to take an extended break.   I'm sharing my own experience keeping my business afloat during a high-stress season and providing four things to consider when deciding how to work less for a time without giving up the business you've worked so hard to build.   Whether you're feeling the strain of entrepreneurship or just looking to prevent burnout before it starts, this episode has something valuable for you.   Key takeaways from this episode: Reasons business owners may experience burnout How to identify areas where you can scale back  Why you should continue marketing efforts (even if it's minimal) How to determine whether to prioritize short-form or long-form content How to create a two step plan for long-form marketing  Identifying lifestyle factors might be causing your business burnout (and how to change them)   ⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE + LIVE COACHING ⭐️⭐️ High-converting email marketing sells when you don't want to! Come learn the skill that you can use for the lifetime of your business.

Every online business owner eventually has to wrestle with the question: How long should a sales sequence be?  Will I turn off customers by talking about the sale for too long? How short is too short? On today's episode, we'll break down the factors to consider when determining the optimal length for your specific audience and products with a focus on the three, five, and seven-day sales sequences.  I'll share insights on the importance of timing, audience engagement, and the impact of urgency in sales sequences. Whether you're selling high-ticket items or lower-priced offers, this episode will help you make informed decisions to maximize your sales potential. Don't miss out on valuable tips and strategies to create copy that converts into sales. Listen in and learn how to plan sales sequences that resonate with your audience and drive results.   Key takeaways from this episode: Recognize the factors to consider when making your decision on the length of your launch sales period Why one-size-fits-all approach to launching isn't ideal Benefits of a 3, 5, or 7-day sale   JOIN THE COPY THAT CONVERTS COURSE + COACHING Ready to elevate your email marketing and learn the skill that you can use for the lifetime of your business?

What if we're doing marketing all wrong?

Social proof is essential for any online business. It's a game-changer when it comes to building trust and converting potential clients. But here's the tricky part: how do you gather testimonials? As always, I'm sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you.   Key Takeaways: What is social proof? How testimonials strengthen your online business Tips for storing and organizing testimonials When to ask directly for client feedback How to get authentic testimonials  Why specificity matters The one thing you shouldn't do when gathering testimonials  

Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don't start with this one thing.   There's often a hidden reason your email marketing may not be working, but the good news is it's an easy fix! (And there's no difficult tech knowledge required!) Listen and learn the most vital part of a high-converting email marketing campaign.   MENTIONED IN THIS EPISODE: Conversation with a business buddy comes to you inbox every week >> GET THE NEWSLETTER   Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips  

Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world's email users have a Gmail account, so it's important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today's episode, we'll look at the factors that the algorithm uses to determine how Google categorizes your email messages and what you can do to move from Promotions to Primary.    MENTIONED IN THIS EPISODE: COMING SOON!!!

Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don't provide a freebie inside every email?   If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you.   Key takeaways Value isn't just about free content or tips. Words can be immensely powerful in driving engagement and building relationships. Community building is essential in marketing, creating a loyal and engaged audience. Invite me into your inbox! ➡️ Join my newsletter posse HERE Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips  

I love nothing better than sharing a good book recommendation, and today I'm sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging.  Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into the psychology behind effective marketing strategies. Listen in to find out why I recommend these books and why you should read them, too! Profit First by Mike Michaelowicz Everything is Figureoutable by Marie Forleo The Psychology of Winning Denis Waitley Free to Focus by Michael Hyatt Building a Story Brand by Donald Miller Made to Stick by Chip & Dan Heath Stories That Stick by Kindra Hall Start with Why by Simon Sinek Influence: The Psychology of Persuasion by Robert Cialdini What Your Customer Wants and Can't Tell You by Melina Palmer If you read these or any others this summer, don't forget to share on Instagram and tag me @meganwisdomwrites!    Invite me into your inbox! ➡️ Join my newsletter posse HERE Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner. But paying for ads can be a risky investment that many solopreneurs aren't willing to make in the early stages of business growth. What if I told you there is a way to grow your list without spending a dime on ad spend? There's not just ONE but SEVEN ways to increase the number of contacts on your email list for free. Listen to the episode to learn more!  

Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we're taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversions and show you how to identify it in your own sales pages. Why are Sales Pages Important? Sales pages are the cornerstone of your online sales funnel. They're the dedicated space where you present your offer, highlight its benefits, and convince potential customers to take the plunge. A well-crafted sales page can be the difference between a thriving business and one struggling to gain traction. Tune in to discover: The #1 mistake sabotaging your sales page conversions  How to identify this critical error in your own sales pages Strategies to fix the problem and boost your conversion rates   Need help with your sales page? Pick one! DIY: Get a personalized audit of the sales page you have written to make sure all of your copy is optimized for conversion DONE-FOR-YOU: You get extensive market research and a sales page written with conversion in mind.  Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thing Ensure the right message is getting to the right people Make an emotional connection Use scarcity and urgency (without being sleazy) Boost your brand's credibility and trust Create a simple path to buy

Today, I'm debunking 4 common myths about storytelling in email marketing.  Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen.   Here are the 4 myths we'll be discussing on today's episode: Myth #1: "No one wants to read stories in emails." FALSE! Myth #2: "Storytelling is a waste of time and energy." WRONG! Myth #3: "I can't write stories, I'm not creative." LIE!  Myth #4: "I don't have any stories to tell." UNTRUE!   MENTIONED IN THIS EPISODE:

Exciting news - It's my one year podcasting anniversary!

Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting. In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business.  Key traits include: feeling a connection with the copywriter understanding their communication style ensuring they can write in your brand voice working with tight deadlines agreeing the number of edits allowed Even if you are just getting started on your business journey, this episode will help you recognize when to outsource and where to get started when it's time to make a hire. After all, conversion copywriters are trained to enhance your marketing strategy and boost your brand's success–that's what you really want, right?   Connect with Megan Wisdom Copywriting:   ⭐️Looking for a full-service email marketing solution? CLICK HERE for more info! ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips  

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you'll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.   The final quick tip episode is here, and we're diving into the controversial topic of double opt-ins for higher quality leads on your email list. Let's talk about the pros and cons…    The pros of double opt-ins are higher engagement, reduced spam complaints, and more genuine interest from subscribers. But some people find the double opt-in process tedious. Anything that requires more steps comes with a risk of the client abandoning action. Is it worth it? Let's find out…   This week's homework: Evaluate your current opt-in methods. Consider switching one to a double opt-in and track the results.   MENTIONED IN THIS EPISODE: Looking for a full-service email marketing solution? CLICK HERE for more info! Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips  

  Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you'll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.   In this episode, we dive into the power of hyperlinks in your emails. From using clear colors to strategic placement, these tips can make a big difference in your email performance Did you know that the placement of your links can impact your email conversion rates? Learn how to strategically place your hyperlinks to maximize clicks and engagement.    This week's homework: Experiment with link placement. Add a hyperlink strategically higher up in your email and compare to prior click through rates.    MENTIONED IN THIS EPISODE: Looking for a full-service email marketing solution? CLICK HERE for more info!   Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips