Lessons in Success

Send us a textIn this week's Monday Morning Motivation, Anna Steinfest explores one of the most powerful shifts small business owners can make in how they network: transitioning from a hunter to a farmer mindset.Inspired by insights from Networking Like a Pro by Dr. Ivan Misner, Anna shares how the most successful entrepreneurs build long-lasting, referral-rich relationships—not by chasing quick wins, but by planting seeds of trust and consistency.You'll learn:Why traditional networking often falls flatHow to build relationships that yield steady business over timeThree actionable steps you can use to shift into a “farming” mindsetReal-life examples of how small business owners create value without being pushyIf you're ready to grow your business through genuine connections, not cold pitches, this episode is for you.Let's ditch the pressure and focus on relationships that actually last.

Send us a textIn this powerful episode of Small Business Survival Conversations, we kick off our new Thursday Real Talk series with Ron Franklin—an executive leader, mentor, and trusted advisor to small business owners.Ron brings years of experience mentoring entrepreneurs and shares honest, no-fluff insights about what it really takes to survive and thrive as a small business. From mindset shifts to leadership growth, his message is clear and encouraging: asking for help is not a sign of failure—it's a strategic move that can transform your business.Tune in to hear Ron's advice on:Avoiding common mindset trapsBuilding a strong business foundation without a big teamWhat successful small businesses do differentlyWhy resilience is built through connection, not isolationWhether you're in startup mode or trying to grow through challenges, this episode offers the kind of real-world wisdom every entrepreneur needs to hear.

Send us a textIn this week's Monday Morning Motivation, Anna Steinfest shares a powerful story from history to highlight a critical lesson for small business owners: if you don't measure your performance, you're operating in the dark.Using the example of a tragic 1707 naval disaster—where poor navigation led to the loss of four warships and 2,000 lives—Anna draws a parallel to the modern entrepreneur who steers a business without tracking key metrics.Whether it's your financial performance, sales conversion, or customer retention, what you measure determines what you can improve.

Send us a textIn this Monday Morning Motivation episode, Anna Steinfest shares a powerful mindset shift for small business owners who want to stop chasing clients and start leading sales conversations with clarity and confidence.Drawing from real-world sales insights, Anna explains why most sales interactions fail before they even begin—because the buyer sets the rules by default. From stalling tactics to vague “think it overs,” prospects often stay in control while small business owners give away value and wait endlessly for follow-ups.But it doesn't have to be that way.In this episode, you'll learn:Why buyers resist giving real answers—and how to turn it aroundThe 3-step formula for setting boundaries and leading with confidenceHow to get permission to ask questions and guide the decision-making processWhy “Let me think about it” often means “no”—and what to say insteadIf you're tired of leaving meetings without clarity, chasing ghosted leads, or giving away your expertise for free, this episode will give you the tools to shift the dynamic—and close with integrity and control.

Send us a textIn this episode of Monday Morning Motivation, small business expert Anna Steinfest dives into a common trap that holds back entrepreneurs and business owners—perfectionism. If you've ever delayed launching your product, held back on marketing your services, or told yourself, "I'll start when it's perfect," this is the episode you need to hear.Anna shares her personal story of overcoming rejection and self-doubt during her time in banking, making hundreds of cold calls despite having an accent—and how that experience taught her the true value of taking consistent action.Learn why progress beats perfection, how to stop overthinking and start executing, and the three practical steps you can take this week to move your business forward.Whether you're building a brand, scaling a business, or just getting started, this episode will help you shift your mindset and unlock your momentum.

Send us a textIn this week's Monday Morning Motivation, Anna Steinfest shares a personal story about one of the toughest—and most valuable—lessons she learned early in her career: how to roll with rejection.From cold calls in the banking industry where people hung up the moment she said “hello,” to building a thriving business empire, Anna reveals how reframing rejection as a game—and a necessary part of the journey—became one of her greatest advantages.In this episode, you'll learn: ✅ Why rejection isn't about you—it's about timing and persistence ✅ How to make rejection neutral—and even fun ✅ Practical steps to build resilience and keep moving forward ✅ Why every “no” brings you one step closer to successIf you've ever let a “no” shake your confidence or slow your momentum, this episode will show you how to flip the script—and turn rejection into fuel for your future success.

Send us a textIn this week's Monday Morning Motivation, Anna Steinfest delivers a powerful message every small business owner needs to hear: success doesn't come to the fastest—it comes to the most persistent.If you're putting in the work but not seeing results yet, this episode is for you. Anna breaks down the hidden value of staying consistent, even when progress feels invisible, and shares why persistence—not talent or luck—is what separates those who succeed from those who give up too soon.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest explores a powerful truth every small business owner must understand: customers don't buy products—they buy solutions to their problems.Drawing inspiration from human psychology and real-world examples, Anna breaks down the relationship between unmet needs, emotional discomfort, and purchasing behavior. You'll learn why identifying your customer's emotional pain points—and positioning your product or service as the solution—is the key to unlocking lasting business success.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest tackles one of the silent killers of business momentum: cynicism.Cynicism whispers that your efforts aren't worth it, that someone else is doing it better, or that it's all been done before. And whether it comes from pessimistic friends, harsh critics, or your own inner voice—it can poison your progress if you let it.In this episode, you'll learn: ✅ What cynicism really is and how to recognize it ✅ How it subtly damages your business and confidence ✅ 3 practical steps to silence the cynic and replace doubt with actionIf you've ever struggled with self-doubt or found yourself stuck in overanalysis and negativity, this episode will help you reset your mindset, protect your passion, and move forward with purpose.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest dives into one of the most critical habits every small business owner must master: self-discipline.Unlike traditional jobs, business owners don't have a boss looking over their shoulder—and that freedom can lead to procrastination, distraction, and stalled progress.In this episode, Anna explains why discipline matters more than motivation when running a business, and how consistent, focused action is the true driver of growth. You'll learn: ✅ How procrastination costs your business real opportunities ✅ Why motivation is unreliable—and what to use instead ✅ 3 simple action steps to build a daily discipline habit that actually worksWhether you're struggling with follow-through or just need a fresh start, this episode will help you reset, refocus, and take control of your time and success.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest tackles one of the biggest obstacles in business—waiting for the perfect moment.Too many entrepreneurs delay taking action, thinking they need more time, more knowledge, or better conditions before they start. But the truth is, success comes from action, not overthinking.In this episode, Anna shares why waiting is the biggest risk you can take in business and how clarity, confidence, and growth come from starting now, learning from mistakes, and building momentum.You'll also hear a real-life example of a business owner who finally stopped waiting—and how that one decision transformed her success.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest reveals how running a business is just like cooking a delicate dish—it's all about finding the right balance.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest shares one of the most powerful yet overlooked success strategies in business—consistency.Success doesn't happen overnight. Just like water shapes rock over time, small, daily actions create momentum, build trust, and separate you from the competition. But too many business owners give up too soon, expecting instant results.In this episode, Anna breaks down why consistency is the key to long-term success and gives you three actionable ways to apply it in your business. Learn how showing up daily, staying committed, and taking small but steady steps will help you attract more customers, grow your brand, and build a thriving business.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest dives into one of the most overlooked yet powerful business strategies: simplicity.Jack Welch, former CEO of GE, believed that keeping things simple was key to success, and Albert Einstein famously said, “Everything should be made as simple as possible, but no simpler.” Yet, many small business owners overcomplicate their messaging, thinking it makes them look more credible. The truth? Confused customers never buy.In this episode, Anna breaks down how simplifying your business communication can help you attract more customers, build trust, and increase sales. Learn three actionable strategies to simplify your message, remove unnecessary complexity, and make buying easier—so your business can thrive.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest dives into one of the most important questions every small business owner must answer: Why are you doing what you're doing?Without a strong why, challenges feel overwhelming, burnout sets in, and success becomes harder to achieve. But when you're clear on your purpose, it fuels your passion, keeps you resilient, and helps you push through obstacles.Through the powerful story of The Lumberjack and the Dull Axe, Anna explains why working harder isn't enough—you need to sharpen your axe by reconnecting with your purpose. Learn three actionable steps to identify your why, define the impact you want to make, and use it as motivation during tough times.Tune in to discover how finding your why can help you survive and thrive as a small business owner.

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest shares the powerful story of The Butterfly and the Cocoon to explore how struggles shape us into stronger, more capable individuals and business owners.Challenges are a natural part of entrepreneurship, but instead of avoiding them, we can embrace them as opportunities to grow, innovate, and build resilience. Anna dives into why struggles are essential for success, how they teach resilience and confidence, and how small business owners can turn obstacles into stepping stones.Tune in to discover actionable steps to reframe your challenges, seek support, and take consistent actions to thrive in your business journey. #MondayMotivation #SmallBusinessSuccess #Entrepreneurship #GrowthMindset #OvercomingChallenges #Resilience #BusinessGrowth4o

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest reveals the secret to transforming your sales process: asking the right questions. Selling isn't about pushing a product or service—it's about connecting with your customers on an emotional level and guiding them to make decisions that feel right for them.Discover how to use emotionally engaging questions to uncover your customers' needs, motives, and challenges and how this approach builds trust, deepens connections, and leads to more successful sales. Anna shares practical examples of discovery, impact, and obstacle questions that you can start using immediately.If you're ready to shift from “selling” to “guiding” and elevate your sales strategy, this episode is for you! #MondayMotivation #SmallBusinessSuccess #SalesTips #CustomerConnection #Entrepreneurship #BusinessGrowth #SellingWithPurpose

Send us a textIn this week's Monday Morning Motivation, host Anna Steinfest dives into the fascinating story of Huy Fong's Sriracha, the iconic “rooster sauce,” and the lessons small business owners can learn from its rise—and fall.Discover how missteps in supply chain management, branding, and business relationships allowed competitors like Tabasco-maker McIlhenny to seize the market. Anna breaks down three critical takeaways for small business owners, including the importance of diversifying suppliers, protecting your brand, and building strategic partnerships.Tune in to learn how to avoid these pitfalls and position your business for sustainable growth and success in a competitive market. #MondayMotivation #SmallBusinessSuccess #BusinessLessons #Entrepreneurship #BrandingTips #SupplyChainManagement #GrowthMindset

Send us a textIn this episode of Small Business Survival Conversations, Anna Steinfest sits down with a seasoned economic developer and former entrepreneur who knows the challenges and rewards of running a small business. With a Master's degree in Urban Planning and Real Estate Development from the University of Wisconsin-Madison and years of experience in economic development, our guest shares valuable insights on how small businesses can leverage local resources, navigate common challenges, and position themselves for long-term success.Learn about the programs and opportunities available to small businesses in De Pere, WI, and beyond, and get actionable advice to help your business thrive in today's competitive landscape. Whether you're just starting out or looking to grow, this episode is packed with inspiration and practical strategies tailored for small business owners.

Send us a textIn this New Year's edition of Monday Morning Motivation, host Anna Steinfest shares the inspiring story of The Jar and the Rocks to highlight the importance of focusing on what truly matters in your business and life.As small business owners, the start of the year is the perfect time to reset, refocus, and set meaningful resolutions that align with your goals. Anna offers three actionable steps to help you identify your “big rocks,” break them into manageable tasks, and stay on track throughout the year.Tune in to learn how to create resolutions that stick and make this year your most successful yet! #MondayMotivation #NewYearsResolutions #SmallBusinessSuccess #GoalSetting #Entrepreneurship #BusinessGrowth #NewYearNewGoals

Send us a textIn this special holiday edition of Monday Morning Motivation, host Anna Steinfest explores the power of generosity and how it can transform your small business. Inspired by the timeless story of The Giving Tree, Anna shares how embracing the spirit of giving can strengthen customer relationships, build team loyalty, and create a meaningful impact in your community.Discover three actionable ways to bring generosity into your business this season—and throughout the year. Whether it's offering extra value to your customers, showing appreciation to your team, or giving back to your community, this episode will inspire you to give authentically and grow your business in the process.Tune in and find out how the gift of giving can lead to lasting success and fulfillment!#MondayMotivation #SmallBusinessSuccess #HolidaySeason #TheGiftOfGiving #Entrepreneurship #BusinessGrowth #KindnessMatters

Send us a textIn this episode of Monday Morning Motivation, host Anna Steinfest dives into the secret to sales success: understanding your customer's “why.” Through the relatable story of a man and his shovel, Anna illustrates why focusing on what you're selling isn't enough—what truly matters is understanding the deeper need your product or service fulfills.Discover three actionable strategies to connect with your customers' motivations, speak to their emotions, and show how your offering solves their problems. Whether you're struggling with sales or looking to refine your approach, this episode will help you align your efforts with what your customers truly want.Tune in and learn how to sell with purpose and connect with your audience on a deeper level!  #MondayMotivation #SalesTips #SmallBusinessSuccess #CustomerNeeds #Entrepreneurship #BusinessGrowth #SellingWithPurpose

Send us a textIn this week's episode of Monday Morning Motivation, host Anna Steinfest shares Aesop's timeless fable, The Ant and the Grasshopper, to highlight a powerful lesson for small business owners: the importance of preparation and planning.Drawing inspiration from the hardworking Ant, Anna explores how entrepreneurs can navigate the cycles of abundance and challenge by building financial reserves, investing in systems, and staying focused on long-term goals. Whether you're in a season of growth or facing tough times, this episode offers actionable strategies to help you prepare for success in every season of your business.Tune in and discover how to work smarter, not just harder, and build a business that thrives no matter the circumstances.#MondayMotivation #SmallBusinessSuccess #BusinessPlanning #Entrepreneurship #WorkSmart #BusinessGrowth #LongTermSuccess

Send us a textIn this week's episode of Monday Morning Motivation, host Anna Steinfest shares an inspiring story about a cracked pot and the unexpected beauty that comes from imperfections. Drawing on this fable, Anna explores how small business owners can turn setbacks into opportunities for growth.Learn three actionable strategies to reframe challenges, focus on what you can control, and build a strong support system to navigate tough times. Whether you're facing a difficult client, supply chain issues, or a missed opportunity, this episode will give you the mindset and tools to turn setbacks into stepping stones for success.Tune in to discover how resilience and perspective can transform your business journey—and help you find the flowers along your path. #MondayMotivation #SmallBusinessSuccess #Resilience #GrowthMindset #EntrepreneurTips #BusinessGrowth #SetbacksToSuccess4o

Send us a textThis special Thanksgiving episode of Monday Morning Motivation is all about gratitude and how it can transform your business and mindset. Host Anna Steinfest shares the inspiring story of a farmer and a wise traveler to illustrate the power of thankfulness in overcoming challenges and fostering growth.Discover how practicing gratitude can strengthen relationships, fuel resilience, and inspire innovation in your entrepreneurial journey. Anna also provides a simple gratitude exercise to help you reflect, connect, and grow during this holiday week. Tune in to learn why gratitude isn't just a feel-good practice—it's a game-changer for small business success. #MondayMotivation #ThanksgivingWeek #SmallBusinessSuccess #Gratitude #PositiveMindset #Entrepreneurship #BusinessGrowth4o

Send us a textIn this episode of Monday Morning Motivation, host Anna Steinfest dives into the powerful 5 Whys method, developed by Sakichi Toyoda, the founder of Toyota. This simple yet effective problem-solving technique has been used for decades to uncover root causes, improve quality, and reduce costs in businesses of all sizes.Anna shares the fascinating history of the 5 Whys, its continued relevance today, and how small business owners can apply it to solve recurring issues in their operations. Through a relatable example, she demonstrates how asking “why” five times can help you move past surface-level symptoms and find lasting solutions.If you're ready to solve problems smarter, not harder, this episode is a must-listen! #SmallBusinessSuccess #ProblemSolving #5WhysMethod #BusinessTips #LeanMethodology #MondayMotivation #Entrepreneurship

Send us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares a timeless fable about a donkey, a tiger, and the King of the Jungle to reveal an important lesson for business owners: sometimes the smartest move is to walk away. Anna dives into the importance of protecting your energy and focus by avoiding pointless arguments, especially with people more interested in being “right” than in finding the truth.Learn how to identify “donkey traps” in your business life, choose your battles wisely, and surround yourself with constructive voices that support your growth. Tune in to discover why preserving your peace and focusing on what truly matters are essential strategies for long-term success. #MondayMotivation #BusinessMindset #SmallBusinessTips #KnowWhenToWalkAway #ProtectYourEnergy #EntrepreneurSuccess

Send us a textIn this special episode of Monday Morning Motivation, host Anna Steinfest sits down with Clinton E. Smith, author of The Complete Man: Triumphing Adversity and Achieving Success Without Losing Yourself. Clinton shares powerful insights on how to balance business success with personal fulfillment, resilience, and well-being—especially relevant for small business owners who often face intense pressures and high demands. Together, they discuss practical strategies for overcoming adversity, cultivating a resilient mindset, and building sustainable habits that support both personal and professional growth.Listen in to learn how to become “complete” in your pursuit of success without sacrificing what matters most. For more resources and information, visit Clinton's website at https://clintonesmith.com/. #SmallBusinessSuccess #TheCompleteMan #Resilience #WorkLifeBalance #EntrepreneurMotivation #MondayMotivation

Send us a textIn this episode of Monday Morning Motivation, host Anna Steinfest explores a fundamental challenge many small business owners face: why knowing what to do isn't always enough to spark action. Drawing on the powerful concepts of motivation, belief, and responsibility, Anna shares insights into why we often don't take steps we know are essential to our success. With three practical steps, this episode will help you reconnect with your “why,” build momentum through small, consistent actions, and embrace responsibility to drive growth in your business. Tune in to discover how to bridge the gap between knowing and doing—and find the courage to make meaningful progress.Keywords: Small business motivation, entrepreneur success, moving from knowing to doing, personal responsibility, business growth tips, business mindsetHashtags: #SmallBusinessMotivation #TakeAction #BusinessGrowth #EntrepreneurSuccess #MondayMotivation #MindsetMatters

Send us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares the timeless story of King Midas to highlight the importance of aligning your business goals with your personal values. Through the lens of this ancient tale, Anna explains how misaligned values and a singular focus on financial success can lead to unintended consequences. She offers practical advice for entrepreneurs on defining success, maintaining balance, and ensuring that your business supports long-term fulfillment rather than short-term gains. Tune in for actionable insights on building a values-driven business that brings both achievement and personal satisfaction.#SmallBusinessSuccess #BusinessValues #EntrepreneurMotivation #ValueAlignment #SustainableGrowth #BusinessGoals #PersonalFulfillment #MondayMotivation #SmallBusinessOwner

Send us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares the powerful story of an ancient Indian guru teaching the art of archery to illustrate the importance of focus in business. Learn how setting clear goals and maintaining laser-sharp focus can help you hit your targets and drive your business forward. Anna also highlights why direction is key to success, drawing parallels to a traveler without a destination. Tune in for actionable tips on how to align your daily actions with your goals and avoid distractions that keep you from reaching your full potential.#SmallBusinessSuccess #GoalSetting #BusinessFocus #ProductivityTips #EntrepreneurMotivation #BusinessGrowth #MondayMotivation #SmallBusinessOwner #FocusOnGoals

Send us a textIn this episode of Monday Morning Motivation, Anna Steinfest shares the powerful lesson of the bumblebee, an insect that flies despite the odds stacked against it. Using this metaphor, Anna encourages small business owners to push past self-imposed limits and overcome naysayers. Drawing from her own experience of launching the successful Green Bay Packers Mentor-Protégé Program, Anna inspires listeners to believe in their dreams, trust their instincts, and keep going, even when the world says they can't.  #SmallBusiness #MondayMotivation #SelfBelief #Entrepreneurship 

Send us a textIn this empowering episode of Monday Morning Motivation with Anna Steinfest, we dive into the reality that success attracts critics. Anna shares why criticism often comes with growth and offers actionable insights to help small business owners rise above negativity. Through real-life stories and practical advice, you'll learn how to turn criticism into fuel for your success. Plus, there's an interactive exercise to help reframe your perspective on criticism. Tune in and get ready to soar beyond the sidelines!#SmallBusinessSuccess #EntrepreneurMindset #MondayMotivation #HandlingCriticism #AnnaSteinfest #BusinessGrowth

Send us a textIn this inspiring episode of Monday Morning Motivation with Anna Steinfest, discover how the story of an eagle raised as a prairie chicken mirrors the journey of many small business owners. Anna shares actionable tips and real-life examples to help entrepreneurs break free from limiting beliefs and unlock their full potential. If you're ready to think bigger, aim higher, and transform your mindset for business success, this episode is for you!#SmallBusiness #EntrepreneurMotivation #BusinessMindset #LimitingBeliefs #SuccessStory #MondayMotivation #MindsetMatters #BreakThrough #AnnaSteinfest #BusinessGrowth4o

Send us a text In this episode of "Monday Motivation with Anna Steinfest," Anna tells the story of the stonecutter, a powerful example of how consistent, daily effort can lead to monumental success. Discover why persistence is essential in overcoming obstacles and achieving your business goals. This episode will motivate you to keep pushing forward, even when progress seems slow, and remind you that every small action brings you closer to your breakthrough. Perfect for entrepreneurs seeking encouragement to stay the course in their business journey 

Send us a text In this episode of "Monday Motivation with Anna Steinfest," Anna shares the inspiring story of the Chinese Bamboo Tree, a powerful metaphor for the patience and perseverance required in business. Learn how consistent effort, even when progress seems invisible, can lead to extraordinary growth. This episode will encourage you to stay committed to your goals, reminding you that success often takes time and persistence. Perfect for business owners who need a reminder that their hard work is laying the foundation for future breakthroughs. 

Send us a text In this episode of "Monday Motivation with Anna Steinfest," Anna shares a powerful story about a balloon vendor and a little boy that reveals a profound truth: It's what's inside that counts. Learn how your attitude shapes your business outcomes and why a positive mindset is crucial for overcoming challenges. Whether you're facing slow sales or tough decisions, this episode will help you harness the power within to elevate your business to new heights. 

Send us a textIn this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer dive deep into the critical decisions every small business owner faces when managing tasks and setting priorities. With so much to do and limited time, how do you ensure you're not just being busy, but truly productive?Anna and Michael introduce two pivotal questions that can transform your approach to productivity. Should you focus on efficiency—getting more done faster—or effectiveness—strategically moving your business toward its long-term goals? They explore how to evaluate tasks, projects, and strategies based on their impact on both the short-term and long-term success of your business.Tune in to learn how prioritizing the right tasks can help your business not only survive but thrive in a competitive marketplace. Whether you're looking to streamline your operations or make significant strides in growth, this episode provides actionable insights to help you make decisions that will drive your business forward.

Send us a Text Message. In the debut episode of "Monday Motivation with Anna Steinfest," Anna explores why having the right tools and tips isn't enough for small business success. Discover the essential ingredient that every entrepreneur needs to thrive—motivation. Tune in as Anna shares insights on how to cultivate the drive and determination needed to turn your business dreams into reality. Whether you're just starting out or looking to reignite your passion, this episode will inspire you to keep pushing forward. 

Send us a Text Message. In this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer dive into proven strategies that small business owners can use to create and maintain strong customer relationships. Discover how excellent customer service, personalized experiences, and effective use of CRM tools can lead to increased loyalty and repeat business. We'll share practical examples, recommend powerful tools like Zendesk, HubSpot, and Salesforce, and offer actionable insights on how to start small, train your staff, and measure success. Tune in to learn how to turn one-time customers into lifelong brand advocates.  #SmallBusiness #CustomerRelationships #Loyalty #CustomerService #CRMTools #BusinessGrowth #SmallBizTips #CustomerExperience #Entrepreneurship #BizSuccess 

Send us a Text Message.In this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer delve into the crucial skill of pitching your business effectively. Learn why it's essential to plan before you pitch and discover practical tips to ensure your communication stands out.Key Takeaways:Don't Adlib: Preparation is key. Avoid improvisation and know exactly what you want to convey to make your pitch impactful.Don't Pack It: Clarity and brevity matter. Keep your message straightforward and focused, inspiring potential customers to ask for more information without overwhelming them.Ask for Their Business Politely: It's okay to ask for their business, but do it politely and guide them on the next steps.Tune in to enhance your pitching skills and ensure every communication opportunity is a step towards business success.

Send us a Text Message.In this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer dive into the crucial aspects of effective financial management for small businesses. Learn how to create and stick to a budget, manage cash flow to avoid shortfalls, and utilize financial software for streamlined accounting processes. We also explore the importance of understanding financial statements and offer actionable tips for reducing costs and increasing profitability. Tune in to discover the best practices and tools that can help your business thrive.Key Takeaways:Creating and Sticking to a Budget: Discover the importance of budgeting and explore tools like QuickBooks and Mint to help you manage expenses efficiently.Managing Cash Flow: Learn strategies for maintaining positive cash flow with examples and tools such as Float and Pulse.Utilizing Financial Software: Understand how software like Xero and FreshBooks can simplify accounting and provide valuable financial insights.Understanding Financial Statements: Grasp the significance of financial statements and see how tools like Wave and Bench can aid in financial analysis.Tips for Reducing Costs and Increasing Profitability: Implement cost-saving measures and boost profitability using tools like Expensify and ProfitCents.Join us for actionable insights that will empower you to manage your business finances effectively, ensuring stability and fostering growth. Don't miss out on this vital episode for small business owners looking to master financial management!

Send us a Text Message.Join hosts Anna Steinfest and Michael Troyer in this exciting new episode of Small Business Survival Conversations. Dive into the world of artificial intelligence and discover how AI tools and strategies can revolutionize your small business. In this episode, Anna and Michael share three crucial tips to help you harness the power of AI, drive growth, and stay competitive in today's fast-paced market. Tune in and transform your business with actionable insights and practical advice!

 In this episode of Small Business Survival Conversations, hosts Anna Steinfest and Michael Troyer delve into the dynamic world of social media to uncover essential tools and tactics for small business growth. From selecting the perfect platforms to crafting compelling content and leveraging analytics, this episode is packed with actionable insights designed to help small business owners thrive online. Whether you're new to social media or looking to refine your strategy, our three key takeaways will guide you toward a more impactful social media presence. 

In this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer explore the crucial elements of effective communication for small business owners. Understanding and mastering the use of body language, tone of voice, and word selection can significantly impact your ability to build trust, convey important messages, and engage your team and customers.Key Topics Covered:Body Language (55%): Learn how your physical presence can enhance your message and build authenticity.Tone of Voice (38%): Discover the power of vocal tone in making your communication impactful and believable.Word Selection (7%): Understand the importance of choosing the right words to convey your message clearly.Anna and Michael provide practical advice on how to match your communication approach to the importance of your message. They discuss when to use in-person communication for maximum impact, how to effectively use visual and verbal communication in online settings, and the appropriate times to rely on written communication.Tune in to gain valuable insights and techniques that will help you improve your communication skills and drive success in your small business.

Welcome to another insightful episode of Small Business Conversations with your hosts, Anna Steinfest and Michael Troyer! In this episode, Anna and Michael dive deep into the art of effectively prompting AI tools like ChatGPT or Claude to maximize their potential and enhance your business operations.Episode Highlights:Defining the Role of AI: Discover how to establish clear roles for your AI tool, whether it's acting as a content expert, a presenter, a decision-maker, or another key function tailored to your needs.Setting Clear Objectives: Learn how to articulate specific, context-rich objectives to get the most accurate and useful outputs from your AI tool. From interview questions to problem framing, the hosts discuss practical examples for various business scenarios.Creating Boundaries and Guidelines: Understand the importance of setting parameters, such as audience type, education level, response length, and the need for visual aids. This helps in shaping precise and relevant AI-generated responses.Utilizing Examples and Metaphors: Gain insights into how providing examples or metaphors can refine the AI's understanding and output, leading to more tailored and effective results.Iterative Improvement: Learn the techniques to interactively refine AI responses. Whether it's editing prompts, rephrasing, or regenerating responses, Anna and Michael share strategies to ensure you get the best possible outcomes.Why Listen?In today's fast-paced business environment, leveraging AI tools effectively can give you a competitive edge. This episode is packed with practical advice, real-world examples, and actionable tips to help you harness the power of AI for your small business. Whether you're a beginner or looking to optimize your existing AI usage, this conversation will equip you with the skills to prompt your AI tools effectively and efficiently.Tune in to Small Business Conversations and transform the way you interact with AI to drive better business results!

Struggling to keep up with the daily grind in your small business? Wish you had more time to focus on what truly matters - growing your business? This episode of Small Business Survival Conversations dives into the world of Generative AI, a game-changer for busy entrepreneurs. We'll explore how these powerful tools can become your secret weapon for increased productivity and ultimate small business success, allowing you to:Become a Content Machine: Generate compelling product descriptions, social media posts, website copy, and even craft captivating email campaigns in a flash, freeing you to focus on strategy! Content marketing on autopilot! Write Like a Pro: Eliminate writer's block and refine your writing with improved clarity, conciseness, and tone. Say goodbye to awkward phrasing and hello to polished communication!Brainstorming Breakthroughs: Spark a flood of fresh ideas for marketing campaigns, new product development, or problem-solving. Generate questions, analyze data, and unlock hidden insights - all with the help of AI!Work Smarter, Not Harder: Streamline your workflow by summarizing lengthy reports, polishing interview notes, identifying project roadblocks, and even creating to-do lists. Get more done in less time and free yourself up to focus on high-impact tasks!We'll also cut through the jargon and explain the key differences between Generative AI and traditional search engines like Google. Is it time to ditch the time-consuming busywork and embrace the future of AI in your small business? Tune in and find out how AI can become your secret weapon for success!

Welcome to another insightful episode of Small Business Survival Conversations. Today, we're diving deep into the art of branding your business—a crucial strategy to distinguish it from branding a product or service.In this episode, we unpack the four essential guides for effective business branding:Consistency: Discover why maintaining a consistent brand presence in everything you offer, say, and do is vital for building customer trust and loyalty.Clear Messaging to a Complex Audience: Learn how to craft messages that clearly differentiate your firm from competitors, solving your customers' problems in a unique and effective way.Promise Ahead of Product: Understand the importance of leading with your brand promise and how it can give your company a compelling personality that resonates with your audience.Commitment: Find out how to showcase your commitment to evolving and staying relevant, ensuring your customers see your firm as a unique and dependable solution provider.Join us as we explore these guides in detail, offering practical tips and real-world examples to help you build awareness, acceptance, and trust for your business. Whether you're a startup or an established company, this episode will provide valuable insights to elevate your branding game.Tune in now and start branding your business for long-term success!#SmallBusinessSurvival #BrandingStrategy #BusinessBranding #ConsistencyInBranding #ClearMessaging #BrandPromise #CustomerCommitment #BusinessGrowth #PodcastEpisode

Join hosts Anna Steinfest and Michael Troyer in this episode of Small Business Survival Conversations, titled "Understanding Profit: Types and Strategies." Delving into the intricacies of profit management, Anna and Michael provide a comprehensive guide to help small business owners navigate the complexities of profitability.Beginning with an exploration of gross profit, listeners will learn how to calculate and optimize their revenue minus the cost of goods sold, laying a solid foundation for understanding business profitability. Moving on to operating profit, Anna and Michael discuss the importance of controlling operating expenses to improve the bottom line, offering practical strategies for effective cost management.The discussion then shifts to net profit, the ultimate measure of a business's profitability, and strategies for maximizing it, including pricing strategies, cost-cutting measures, and revenue diversification. Additionally, listeners will gain insights into key profitability ratios and benchmarks, empowering them to assess their business's financial health and make informed decisions.Through real-life examples and expert insights, Anna and Michael demystify profit management, providing actionable tips and guidance to help small business owners optimize their profits and drive sustainable growth. Whether you're a seasoned entrepreneur or just starting your business journey, this episode equips you with the knowledge and tools needed to thrive in today's competitive landscape.Tune in to Small Business Survival Conversations and embark on a journey to unlock the secrets of profit optimization for your business success.Hashtags: #SmallBusiness #ProfitManagement #BusinessSuccess #Entrepreneurship #FinancialHealth #GrowthStrategies #BusinessTips #SustainableGrowth

In this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer sit down with Barb LaMue, a seasoned economic development and entrepreneurship expert. With a rich background in fostering innovation and growth, Barb shares invaluable insights and strategies for small businesses aiming to thrive in today's dynamic landscape.Drawing from her extensive experience, Barb delves into various topics crucial for small business success. She discusses navigating economic challenges, fostering innovation, building strategic partnerships, and nurturing professional networks. Additionally, she provides practical advice on attracting and retaining top talent, integrating sustainability practices, and effectively leveraging emerging technologies.Barb highlights the unique opportunities and challenges facing small businesses in rural areas, shedding light on initiatives like TitleTown Tech, a collaborative effort between the Green Bay Packers and Microsoft aimed at driving innovation in The New North region. She emphasizes the importance of understanding local economic dynamics and trends while positioning entrepreneurs to capitalize on future developments.This episode offers a wealth of knowledge for entrepreneurs and economic development professionals alike, from actionable tips to avoid common pitfalls to foresight on upcoming trends shaping the small business landscape. Join us as we explore how small businesses can thrive and grow in today's competitive environment.For more information on Barb LaMue and her work in economic development, visit Barb LaMue's bio.  Explore TitleTown Tech's innovation hub in collaboration with the Green Bay Packers and Microsoft in The New North region at thenewnorth.com.Tune in for insightful discussions and actionable advice tailored to small businesses growth and success. #SmallBusiness #EconomicDevelopment #Innovation #Entrepreneurship #Sustainability #Networking #Technology #RuralBusiness #SmallBizSuccess

In this episode of Small Business Survival Conversations, hosts Anna Steinfest and Michael Troyer delve into the vital topic of Smart Leadership (and Ownership) in the Age of AI. Shedding traditional hierarchical structures, they advocate for a hands-on approach where leaders immerse themselves in the trenches alongside their team members.The conversation emphasizes the importance of first seeing employees as individuals, fostering a trust and communication culture. Anna and Michael highlight the significance of empowering employees, allowing them to learn and teach, ultimately fostering a collaborative environment where everyone feels valued and engaged.Listeners will gain insights into effective communication strategies, understanding that clarity and transparency are key to building strong teams. Celebrating accomplishments and providing meaningful feedback are also explored as essential elements in nurturing employee growth and retention.Tune in to discover practical tips and strategies for redefining leadership in the modern business landscape, attracting small business owners seeking actionable insights to thrive in the digital age.#SmartLeadership #SmallBusinessSurvival #AIinBusiness #EmployeeEmpowerment #CommunicationStrategies #LeadershipTips #BusinessPodcast #EmployeeRecognition #FeedbackCulture