Marketing Meets Web3 by Step3

Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,.In this conversation we bring the focus to small businesses and how they can harness the democratizing power of AI to level the playing field. You'll learn how SMBs are nimbly adapting strategies from their larger counterparts and, in some cases, leading the charge in innovation. The take-home message is crystal clear: whether you're a marketing veteran or a small business owner, the tools to forge a brand that thrives amid relentless change are within your grasp. Join us to arm yourself with the knowledge and foresight to turn these challenges into opportunities.You can order Mitch's new book: 'The Future Ready Brand', here.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home brewing courses, and a more intimate appreciation of the coffee journey are awakening the senses of coffee lovers. We spill the beans on how this gamified loyalty experience is shaping a new era of personalized customer engagement, pouring over the details with the innovators behind the brew.Then, we scale the heights of a towering skyscraper's Web3 transformation, reimagining the iconic tourist experience. As we unpack the stories behind each virtual point and perk, we'll envision how a physical visit could blend with the metaverse for an unparalleled adventure. We'll also stir up the conversation with GoDaddy's latest foray with the Ethereum Name Service, mapping out a future where a simple domain name becomes the gateway to both web content and crypto transactions. Join us, and discover how these groundbreaking strategies are not just building loyalty, but a whole new world of marketing enchantment.News covered:“Coffee Unchained”: Brewing a Web3 Experience in Coffee CultureThe Empire State Building is now offering a membership programGoDaddy and Ethereum Name Service Bridge the Gap Between Domain Names and Crypto WalletsThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Unlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by Francisco Zaffarano, whose sharp analysis for Nieman Lab helps decode the 'membership internet' and its gripping impact on our media consumption habits. Feel the pulse of Gen Z and millennials who are reshaping consumer-brand relationships, favoring interaction and shared values over traditional content models. We're peeling back the layers on why media giants like The Guardian and health-centric publications are leaning into this movement, offering communities and exclusive content that resonate on a deeper level.Prepare to be captivated as we examine Gatorade's bold leap into the membership realm with their Gatorade ID platform. It's a textbook example of the personalized, exclusive experiences that are winning over the hearts and wallets of younger consumers. We're not just talking about the buzzworthy features and celebrity collaborations like DJ Khaled's involvement; we also dare to question the sustainability of this trend. Could 'membership fatigue' set in, or will the integration of Web 3 technologies offer a new frontier for user engagement? This episode is a treasure trove for anyone intrigued by the future of digital engagement and the evolving journey of membership models in establishing loyalty and a sense of belonging amongst savvy consumers.News covered:Memberships go off-platformBEHIND GATORADE'S NEW GEN Z-TAILORED MEMBERSHIP PLATFORMThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever been stopped at Costco for a membership check and wondered if there's a better way? Nick and I sure have, and we're cracking open the discussion on Costco's membership verification woes and their reliance on photo ID checks. We're not just griping; we're proposing a modern fix with Web3 technology that could spell the end of awkward confrontations at the checkout. Our chat ventures into the concept of digital membership assets that could revolutionize the whole shopping experience - all while keeping those exclusive deals just for the members who've earned them.And speaking of earning, Frank Wang of BitGo joins us to dissect how Web3 is set to shake up loyalty programs in 2024. We're saying goodbye to the old point system and hello to a world where your loyalty could be as unique as a non-transferable NFT, designed to fit your own personal consumer narrative. Wang offers his predictions on how Web3's user-focused approach will revamp memberships, creating a balance between customer retention and the true value of being a loyal fan. It's a peek into a future where your patronage isn't just rewarded with points but with personalized experiences that align with your lifestyle.As we wrap up, let's take a virtual ride into the metaverse, where brands like Harley-Davidson and Mango are already setting up shop. We theorize how the digital spaces in platforms like Roblox could be the next frontier for loyalty programs, intertwining the real and virtual worlds. Imagine a future where trying on a digital leather jacket could earn you points towards a real-world purchase. We're exploring the possibilities where your avatar's fashion choices and virtual experiences could translate into tangible rewards, all thanks to the game-changing capabilities of Web3 technology. Strap in as we navigate the crossroads of identity, loyalty, and digital realms where the only limit is your imagination.News covered:Costco tests new scanners to crack down on membership sharingMore brands will be using web3 to capture market share in 2024Mango joins H&M, Puma on virtual gaming platform RobloxHarley-Davidson launches H-D™ MembershipThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, all thanks to Visa's pioneering efforts. As we dissect the launch of a Bitcoin ETF and its monumental implications for digital assets, we also tackle the intricate dance of explaining Web 3 concepts to the uninitiated—a task that requires a touch as delicate as it is determined.Step into a hypothetical universe where Visa's partnership with Disney turns Star Wars fandom into a galactic playground of digital collectibles, transforming mundane transactions into a quest for exclusive treasures within a Visa loyalty wallet. We'll muse over the rise of NFTs as the new guardians of personal data, empowering consumers with the freedom to control their digital interactions. And then, there's OpenSea simplifying the NFT voyage to just an email sign-up away, demystifying Web 3 to welcome even the most tech-timid amongst us. Join us as we unveil a world where your online presence fuses with the blockchain, heralding a new epoch of marketing wizardry and consumer delight.Articles:Evolve your loyalty program with VisaNFTs are the new cookiesUbisoft's 'Champions Tactics' Ethereum NFTs Generate Millions After Free MintOpenSea introduces wallet creation using email, making NFT onboarding easierThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Embark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth analysis that serves as our guide. We illuminate the potential opportunities for creators and the looming shadow of patent trolls. From 'Fidgetals' to Web3 commerce and gaming, we're unearthing how industries are creatively integrating NFTs to craft novel consumer experiences. This episode is a goldmine for understanding the intersection of innovation, branding, and the digital frontier.As we forge ahead, we delve into the radical transformation of product development and loyalty reward programs, drawing inspiration from both Swamp Water's community-led initiatives and the iconic fan engagement strategies of Taylor Swift. Discover how traditional loyalty programs, such as those in the airline industry, are facing a decline, and ponder over the billions in unspent loyalty points. We're connecting the dots between the future of direct consumer engagement and the tantalizing prospects for brand loyalty, shedding light on innovative paths that could redefine the relationship between brands and their customers. Tune in for a thought-provoking session that promises to leave you with fresh perspectives on the role of communities in the marketplace and the evolution of loyalty in a digital age.News covered:Exclusive: Key Insights from 3,200+ NFT PatentsSwamp water brand brings the beerHOW AIRLINE LOYALTY PROGRAMS ARE EVOLVINGThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand collaborations, taking cues from giants like Nike and Board a Piazza Club on their winning co-marketing strategies.Our journey ventures into the intriguing landscape of experiential marketing and tokenisation of rewards, with Reddit's innovative approach serving as a fascinating case study. We delve into the unique ecosystem they've built around avatars and their decentralisation strategies involving blockchain and tokenisation of community points. Thomas helps us understand how these tactics can offer brands and businesses a powerful springboard to growth. We wrap up the conversation by diving into the power of transparency in the marketer-consumer relationship, illustrated through the captivating story of Pudgy Penguins. As we conclude, Thomas shares his invaluable advice on navigating the complexities of Web3 and stresses the importance of understanding this technology. So, get ready to redefine your marketing strategies and embrace the future with Web3.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Unlock the secrets behind Disney's venture into the blockchain with Disney Pinnacle, as Nick and I explore the enchantment of NFTs meshing with the magic of Mickey and friends. Prepare to be whisked away into a conversation about the implications of Disney's digital collectibles and how their iconic intellectual properties are propelling the company forward in the Web 3 space. Grasp the significance of the Flow blockchain's role and the strategic timing as we assess the synergy between Disney's brand and the burgeoning NFT market.Venture further as we contemplate the transformative potential of Web 3 for our valued seniors, discussing how technology could catalyze the sharing of their wisdom in new, dynamic ways. Then, witness Grupo Rao's innovative dive into blockchain to revamp loyalty programs, setting the stage for a riveting dialogue on customer engagement and the privacy concerns that accompany the gathering of consumer data. Every minute is packed with insights and forward-thinking discussions aimed at unraveling the web of possibilities that Web 3 unravels for businesses and individuals alike.News covered:Disney opens NFT-Based digital collectibles market.HK Legislative Council Member Advocates for Integrating Senior Economy with Web3Grupo RAO launches Web3 initiativeThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Imagine a world where customers control their digital experiences, shaping the way they interact with brands and businesses. Does it seem like a far-off future? Not according to Toby Rush, CEO and co-founder of Redeem, a Web3 onboarding toolkit. In our conversation, Toby gives us a comprehensive look at customer-owned experiences in Web3 and the transformative power of digital asset ownership.We also explore how Web3 allows for personalisation and data sovereignty. Toby and I delve into the potential benefits and challenges marketers face in this rapidly evolving digital landscape. From discussing how brands like Nike and Meta are leveraging Web3 technologies to create unique customer experiences, to contemplating the friction points in adopting a new mental model, this episode is packed with insightful discussions.As we wrap up, we address the potential of Web3 in redefining brand co-creation with communities and the future of customer-brand interactions. We contemplate the exciting idea of multiple brands collaborating to create a simultaneous, genitive experience for customers. Strap in for an enlightening journey as we traverse the realms of Web3, digital asset ownership, and the new wave of customer-brand experiences.Listen to the whole series hereThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Picture a Members Only jacket, now add a twist of blockchain and sprinkle in some gaming nostalgia—got it? That's just a fraction of the innovation we unpack with our guest Alberto in a journey through the entwining paths of Web 3 marketing and collaborations. We're tearing off the wrapping to reveal how behemoths like ATARI and fashion icons such as Members Only are leveraging NFTs to not only redefine digital ownership but also reshape our interaction with tangible goods. This isn't just a chat about the usual suspects of marketing; it's a deep dive into how blockchain technology is powering a renaissance in brand engagement and community building.Now, have you ever felt the rush of stepping into a world entirely shaped by a brand's vision? We venture into Gucci's Cosmos Land, exploring how the luxury fashion house is crafting personalized adventures in the metaverse that resonate on an emotional level. Our conversation is a reflection on the emotional landscapes being painted by Web 3 companies, and the critical role that congruence plays in branding. From ATARI's strategic moves to Gucci's virtual parkour, we're examining the strategies that are setting the stage for an emotional branding revolution in the digital age, and how these evolving narratives could forge the future of our experiences with the brands we love.Links to the news covered:Atari offers club member jackets to Arc NFT holdersWhy brand consistency matters and how Web3 companies are failing to deliverGUCCI UNVEILS ‘COSMOS LAND' EXPERIENCE IN THE SANDBOX METAVERSEThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Prepare for a deep dive into the future of marketing where we talk about how Web3 is shaping the industry. We've got insights from Drew Beechler, the CEO and co-founder at Holder, and Nick Casares who paint a picture of a world where tokenisation is changing the game and customer data is more valuable than ever before. We'll also discuss how businesses are turning away from the traditional cookie model and embracing a customer-centric approach where marketers can access precise, personalised data owned by the customer. Ever wonder what the world of marketing would look like if the power dynamics were to shift and consumers gain control over their data? Well, we've got answers for you. We're exploring how Web3 is empowering customers with the ability to selectively share their profiles and activity history with marketers. With the advent of technologies like zero knowledge proofs, we're entering an era where transparency, trust, and data control become central to the business-customer relationship.Hold on, we're not done yet. We still have to talk about the implications of GDPR and CCPA and how wallet addresses can now be treated like PII data. We'll discuss how blockchain data is offering a record of analysis that consumers can use, the benefits of data aggregator companies, and how big names like Starbucks and Mastercard have leveraged this data. From digital loyalty programs and Web3 collectibles to the challenges and future of Web3 marketing, we've got it all lined up for you. So, tune in and get ready for a whirlwind tour of the marketing future.Listen to the whole series hereThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Discover the unexpected parallels between Taylor Swift's fan engagement mastery and the decentralized dreams of Web 3.0, even as she steers clear of the tech itself. Our journey through the pop icon's strategy reveals how her direct connections with Swifties and a firm grip on her artistic domain resonate with Web3's core values. We're not just talking about fan ownership and community involvement here; we're dissecting how Swift's very actions, from democratizing music access to her handling of the Ticketmaster fiasco, could be heralding a new era for the music industry. With the expertise of Sandy Carter from Unstoppable Domains, this episode promises to be a treasure trove of insights on the potential for Web3 concepts to revolutionize the way artists and fans interact.Then, we turn our attention to Reddit's retreat from cryptocurrency points, investigating whether scalability was the real culprit or if a deeper narrative lurks behind the decision. While Reddit might be folding one project, their flirtation with NFTs and avatars suggests their Web3 waltz is far from over. Rounding off our episode, we examine how DJ Steve Aoki's partnership with fitness app Stepn and his NFT ventures are setting a new precedent for celebrity engagement in digital realms. Through these narratives, we're painting a picture of a future where the fusion of branding and technology creates unparalleled fan experiences, much like a digital mosaic of loyalty and community. Strap in for an episode that's as forward-thinking as it is grounded in today's technological zeitgeist.You can follow Nick Casares on TwitterToday's News:Taylor Swift's Direct-To-Fan Engagement Embraces Web3 PrinciplesReddit to Retire Its Crypto Project, Community Points, Due to Scalability IssuesSteve Aoki Launches Exclusive Digital Sneakers as NFTs on Stepn's Move-to-Earn PlatformThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

This is Part 1 of a Special 4-part series. The next episodes will be published every other week! Ever wondered how mega-brands like Starbucks and Nike are revolutionizing their customer loyalty programs? You're about to discover the powerful union of Web 3 technologies and loyalty marketing, and how it's changing the business landscape. We'll dive deep into the basics, exploring how blockchain's open data layer and tokenization are enhancing the way businesses and consumers interact. If you've ever been curious about the financial validation behind your purchases, it's time to unlock the mystery. What if you could make your business collaborations and loyalty programs more scalable, without the heavy technological burden? That's where Web 3 comes in. We spotlight how this groundbreaking technology simplifies the rollout of various initiatives, giving businesses a competitive edge through shared data layers and ease of access. Let's explore together the exciting world of peer-to-peer commerce, blockchain's shared data layer, and their transformative impact on loyalty programs.As we round off, we'll delve into the future of loyalty marketing in the age of Web 3. Imagine a world where blockchain not only facilitates scalability and peer-to-peer commerce in loyalty programs, but also dramatically reduces the technology lift for businesses. It's a bold reality that could be closer than you think. So join us on this enlightening journey as we unravel how Web 3 is shaping the future of loyalty and community building for businesses big and small.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wondered about the incredible journey of a near-abandoned NFT collection to a rising star in the retail world? We're talking about Pudgy Penguins, now under the aegis of new owner, Lukanets, and soon to be found in 2,000 Walmart retail locations across the USA! This episode explores the fascinating revival story of Pudgy Penguins, and the controversial deal with Walmart. But that's not all, these aren't just ordinary toys, they carry a QR code that unlocks digital traits from other NFT collections, creating an enchanting blend of the physical and digital worlds.Are NFTs just another bubble in the vast ocean of technology or do they hold the future of innovation in their hands? There's a hot debate brewing! We're here to take you on a journey through the world of NFTs, exploring the contrasting views of the skeptics and optimists. From discussing the cyclical nature of technology to the potential of NFTs as a revenue lifeline for creators in our unpredictable economy, this episode has it all. And then there's the big question of a centralized platform showing interest in technology that supports decentralization - we dive into that too!The world of the internet is evolving, and brands are aligning themselves with this change, integrating Web3 into their strategies. Picture this - a "Web3 mullet" where the front-end remains familiar to users while the back-end introduces them to Web3. The possibilities are immense. From a future of interconnected digital experiences where NFTs could link different metaverses to brands positioning themselves for this shift. As we journey towards a Web3 world, it feels like we're part of a crossover movie, eagerly waiting for the next scene. Join us as we envision the future of the internet in this exciting episode.You can follow Nick Casares on TwitterToday's News:Pudgy Toys, with Pudgy World, are now available in 2,000 Walmarts in the USAHead of Instagram: “I'm Still Bullish on NFTs”Macy's Steps Into the Metaverse With New Digital Fashion PlatformThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Join us as we converse with the insightful Jenaro Diaz, Chief Innovation Officer at Minero, who shares his journey from web design to digital marketing and his budding interest in Web3 technology. Unravel how this technology revolutionizes marketing and certification, and the pivotal role it plays in the future of the internet. Web3 is not just a trend, it's the future, and a strong online presence is no longer optional. We discuss this and more, with a special focus on the rise of pioneering agencies like Minero that are reshaping the landscape with innovative services such as custom minting platforms and blockchain certification for credentials. Ever heard about social tokens and reputation tokens? They're the new way to showcase achievements in various communities! Join us as we scout the frontiers of the ever-evolving digital landscape.Fancy a world where your credentials and social connections are owned by you and cannot be lost, even if organizations cease to exist? This is the power of Web3 and blockchain technology. We discuss the potential battle lines being drawn between AI and human-powered certifications, and the importance of user experience in the adoption of Web3. We also take a deep look at the concerns and considerations surrounding web three campaigns and the crucial role of web two in these campaigns. Come aboard and explore with us, the fascinating digital future!If you like this episode, do not forget to like and subscribe on your favorite podcast app.Today's guest was Jenaro Diaz. Find him on TwitterYou can follow Nick Casares on TwitterThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Remember those childhood days of racing Hot Wheels around the room? Now, they're going digital. We're stepping into the world of non-fungible tokens (NFTs) in the car industry as we unpack the recent launch of an NFT collection by the legendary brand, Hot Wheels. The intersection of this traditional brand with Web3 is a testament to how we're transforming the way we engage with and collect items. Can the value of these virtual collectibles rival or even surpass their physical counterparts? Let's navigate this intriguing debate together.Web 3 isn't just transforming the way we play; it's revolutionizing the way we interact with brands and their intellectual property. We explore how brands can harness this technology to engage and monetize their audiences in new ways. Imagine a world where luxury watches come with a digital passport, tracing their origin and history through blockchain technology. Will this transparency and ethical visibility appeal to the conscious consumer and set a new standard for the luxury market? We certainly think so.Lastly, we aim to debunk the Web3 and crypto industry's negative reputations. Ever heard of Killer Whales, the Web3 version of Shark Tank? It's a breakthrough TV show that we believe can help change perceptions by showcasing the innovation behind crypto projects. We also touch on the ongoing FTX trial and its implications on the crypto industry. As we conclude, we're looking forward to future discussions on the role of Web3 as an enabling technology. No matter where you stand on the Web3 debate, join us on this journey as we explore its potential and impact.You can follow Nick Casares on TwitterToday's News:Hot Wheels Introduces New NFT Collection: Garage Series 6Italian Luxury Watch Brand Panerai Introduces Digital Passports Generated with NFTCoinMarketCap and HELLO Labs to Premiere TV Series, Killer WhalesThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Are you ready to unlock the mysteries of Web3 and its transformative potential? Join us as we navigate this exciting digital frontier with Max Segall, a product leader at Privy, who offers a fascinating account of shifting gears from traditional finance to the exhilarating world of Web3. Max delves into the marvels of blockchain technology, elucidating its power to revolutionize money movement and instant settlement, offering a windfall of benefits for merchants and buyers alike.As we further traverse the Web 3 landscape, we challenge the complexities of user experience and explore how Privy is revolutionizing the game. Max shares invaluable insights into how they're working to simplify Web 3 applications, striking a perfect balance between user-friendly functionalities and the unique advantages of Web 3. We uncover how applications like Courtyard can harness these benefits, and discuss the exciting possibilities offered by Privy's embedded wallet and multi-party computation.Finally, we turn the spotlight on developers and how Privy is making Web 3 onboarding a breeze for them. Max explains how the Privy experience can be seamlessly adapted to any app, shedding light on the technology that powers their embedded wallet and multi-party computation. Learn how Privy's innovative use of Shamir Secret Sharing is enhancing wallet security, and join us in exploring how the industry is evolving from traditional finance to Web 3, and the emergence of blockchain technology, DeFi, brands, and NFTs. Dive in with us to understand how Privy is simplifying and expediting money settlement.If you like this episode, do not forget to like and subscribe on your favorite podcast app.Today's guest was Max Segall. Find him on TwitterYou can follow Nick Casares on TwitterThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Get ready for a thrilling ride into the world of Web3 and marketing! We're unpacking a stellar collaboration between Azuki, the Museum of Mahomes, Formula One, and the Oracle Red Bull Racing Team. Curious about how this unites fanbases, celebrities and brands? Ever wondered how to target a core audience and reward them with access? Stick around as we reveal the powerful marketing strategies at play and how you can apply them too!But it's not all smooth sailing - miscommunication in the tech sphere can have disastrous consequences. We're taking a deep look at the unfortunate failure of the Creator League project and how it affected everyone involved, and even the public's perception of blockchain technology. On a lighter note, we'll also examine the exciting future of Web3 and NFTs for customer loyalty, featuring Grab, the popular Asian app. Learn how to leverage NFTs to build stronger partnerships with customers and the sheer flexibility this technology brings. So, buckle up, and let's get to it!You can follow Nick Casares on TwitterToday's News:Azuki and Museum of Mahomes Release Special Edition CollectiblesMrBeast-Promoted 'Creator League' Postponed After Gamers Bail Amid NFT BacklashGrab, Southeast Asia's Uber, Integrates NFTs into Business ModelThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Get ready to uncover the mystic world of Web3 as we host Patrick Workman from Unlock Protocol on our show. This episode is a treasure trove for anyone aiming to gain fresh insights into the exciting sphere of Web3, how it's revolutionizing our online experiences and its potential to transform internet monetization models. Patrick, a visionary with a wealth of experience in big tech, brings a unique perspective on why our data should live on a public layer and the importance of a direct user support-based monetization model.Our conversation then takes an exhilarating turn as we delve into the unexplored depths of Unlock Protocol. Discover how this platform is empowering creators to establish businesses on-chain and how the concept of membership is being reimagined in the Web3 context. Patrick offers valuable insights on building recurring revenue models on blockchains and the untapped potential of recommendations engines. An enlightening discussion on the importance of educating users on the true essence of memberships and the thrill of storing memberships in cryptographic wallets ensues.As we conclude our episode, we shift our focus towards how brands can leverage Web3 to create multiplayer experiences and foster strong partnerships. With Patrick's guidance, we navigate through the potential challenges brands might encounter in promoting these partnerships and discover new revenue streams. Plus, we dig deeper into Unlock Protocol and its potential to provide a secure and rewarding brand-user engagement. So, join us as we embark on this exciting journey into the world of Web 3 with Patrick Workman.If you like this episode, do not forget to like and subscribe on your favorite podcast app.Today's guest was Patrick Workman. Find him on TwitterYou can follow Nick Casares on TwitterThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

What if your next airline ticket came with a unique non-fungible token (NFT)? Buckle up as we journey into the fascinating world of Web3 technologies, with a special focus on Luftfanser, a German airline pioneering the integration of NFTs from Polygon network into their loyalty program. Discover how such traditional industries are venturing into the realm of Web3, offering enhanced value to travellers, and how they're sparking innovation within their organizations to stay competitive.Just when you thought it couldn't get more intriguing, we navigate the complex sphere of Google's shifting position on NFT gaming ads. As you soak up insights about the nexus of crypto, blockchain and Web3, you'll understand how these burgeoning technologies are impacting users' digital experiences. Furthermore, we'll shed light on the rise of digital privacy and Google's decision to eliminate third-party cookies. Uncover how Web3 ushers in fresh opportunities for marketers to build robust relationships with their customers in a landscape where users have more control over their data. Get ready to explore the cookie-less future of the internet and how global regulators are shaping this new frontier.You can follow Nick Casares on TwitterToday's News:Lufthansa airline launches NFT loyalty program on PolygonGoogle has updated its policies to permit ads related to blockchain-based non-fungible token (NFT) gamesWeb3's revolution: Why the digital wallet is the new marketing goldThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wondered why Web3 feels so complex? Toby Rush, co-founder and CEO of Deem, takes us on his entrepreneurial journey to demystify this enigma. From his initial foray into biometrics for mobile banking, to his current mission to make Web3 accessible to all, Toby offers a refreshingly straightforward perspective on this technology. He encourages a shift from focusing on speculative use cases to creating an experience phase where Web3 becomes part of our everyday lives. With Toby as our guide, prepare to have your perception of Web3 reshaped and simplified.Navigating the future can be risky business. But what if you could balance the risks and rewards of handling digital assets? Toby shares his thoughts on making Web3 more user-friendly and the challenges it may pose for businesses. He also introduces an intriguing idea - using phone numbers as a more secure form of authentication than biometrics. The conversation takes an exciting turn as we delve into the potential of Non-Fungible Tokens (NFTs) and their role in bridging the gap between physical and digital experiences. So, are you ready to unlock the future with NFTs and Web 3? Don't miss this enlightening chat about the thrilling possibilities that await us in the digital world.If you like this episode, do not forget to like and subscribe on your favorite podcast app.Today's guest was Toby Rush. Find him on TwitterYou can follow Nick Casares on TwitterThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Bold statement coming your way: NFTs are revolutionizing loyalty programs and are set to become a significant part of our digital identity. In this enlightening episode, we embark on an exploration of the exciting new frontier where marketing meets Web 3. Our journey takes us through Bialetti's unique MoCA Expressions NFT membership program, which masterfully blends tradition and innovation. This space is where coffee aficionados meet NFT enthusiasts in a rewarding intersection of niche interests.We then shift our focus to analyze the comprehensive research presented in the Global Loyalty Programs Market Intelligence and Future Growth Dynamics Data Book to back up our claims.Finally, we delve into the evolution of membership programs and the unique psychology behind them. We discuss how they've transitioned from strength to strength, from the surprising success of Panera Bread's program to the universal appeal of Amazon Prime's loyalty membership. We also shine a light on how smaller brands are adapting to incorporate these successful models into their strategies. As we wrap up, we take a deep dive into the Engage to Earn model - a fascinating concept that combines NFT ownership with customer engagement, using Gucci and Farrell Williams' innovative approaches as prime examples. Don't miss out on this episode, as we decipher the future of loyalty programs through the lens of NFTs.You can follow Nick Casares on TwitterToday's News:Bialetti Moka ExpressionsGlobal Loyalty Programs Market Intelligence and Future Growth Dynamics DatabookGucci Reveals Rewards for Vault Material NFT HoldersThis content is for informational purposes only.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Get ready for a riveting exploration into the world of digital collectibles as we sit down with our esteemed guest David Yu, the visionary co-founder and CEO of VeVe. Starting from the most humble of beginnings in the gaming retail industry, David regales us with tales of how he and his team built VeVe from the ground up, overcoming challenges, and scoring early deals with the likes of DC and Marvel. This exciting journey takes us deep into how VeVe's gaming background created a perfect storm for digital collectibles, and ignited a revolution in the collectible market.We'll also hear about the critical role of David's retail business in laying the groundwork for VeVe's towering success in digital collectibles. Listen to the powerful narratives about fandom, nostalgia, and the male demographic that play key roles in VeVe's triumph. We'll get under the hood of the creation and marketing process behind these digital treasures. You'll be privy to the minute details - from 3D models to color selection - and how VeVe maintains user engagement despite the plethora of releases each week.As we look into the crystal ball of digital collectibles and NFTs, we'll discuss the shifts in the digital collectible market and how VeVe skillfully navigates these changes. We'll also draw parallels between the offline gaming world and the NFT culture, and discuss the impact of mass media on the market. As a special treat, David shares how VeVe has worked hand in hand with marquee companies like Coca Cola, FTV, and Ubisoft to craft memorable digital collectible campaigns. So strap in and prepare to be enlightened on the exciting future of Web3, digital collectibles, and how brands are joining this burgeoning trend.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wished you could buy an NFT that unlocks exclusive accessories from a high-end brand? Your wish just came true. Join us as we explore how Louis Vuitton is breaking new ground with Farrell Williams in the realm of NFTs. Their recent collaboration has resulted in a unique NFT that not only unlocks a digital version of the iconic Speedy bag but also a physical one. It's an exciting mix of luxury and innovation, and we can't wait to discuss how it's transforming the way brands engage with their customers.But that's not all. We're also dissecting the intriguing concept of soulbound non-transferable NFTs and how they're changing the game in customer targeting. Plus, we'll chat about the launch of Le Club, an NFT-driven private membership club, highlighting how even financial institutions are making their mark on Web 3. And finally, we'll consider the implications of Nosis launching a Visa certified debit card for on-chain wallets, and the game-changing potential it holds for crypto payments. So buckle up for an insightful ride through the exciting world of NFTs, luxury fashion, and the evolution of crypto payments!You can follow Nick Casares on TwitterToday's News:Louis Vuitton's Speedy Bag Gets a Modern NFT Twist with Pharrell Williams'Le Clu3 Brings NFT-Based Loyalty Perks to Private BankingGnosis introduces visa-certified debit card for on-chain walletsThis content is for informational purposes only.Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Strap in for an enlightening dialogue with the charismatic Drew Beechler, the mastermind behind Holder. Drew's journey from music enthusiast to pioneering the Web 3 world is anything but ordinary. His fascinating experiences with ExactTarget, Salesforce, and Ethereum serve as a backdrop for this rich conversation that promises to flip your understanding of marketing on its head.Dive deep into the transformative potential of Web 3 marketing. With transparency, immutability, permissionless access, and co-creation at its core, it's a game-changer for the traditional marketing landscape. The discussion extends to the power of aligning incentives and leveraging the traditional funnel to foster more honest and transparent connections with customers. This is your chance to peek into the future of marketing!How would it feel to have the power to shape customer experiences like never before? Marvel as we explore how Web 3 and CRM's are sparking a revolution in customer data and experiences. As we unravel the intricacies of blockchain, you'll learn how it can be a potent tool for marketers to deliver personalized and automated experiences. That's not all - we'll also discuss how control over customer data is shifting to the consumers. All this, plus the exciting emergence of NFT artwork and traditional consumer brands dipping their toes into the Web 3 space. This conversation with Drew Beechler will leave you inspired and eager to explore the vast possibilities of Web 3 marketing.If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares and Drew Beechler.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Prepare to step into the future of marketing as we discuss the creative ways that brands like 7-Eleven are using Web 3.0 and NFTs to engage their customers like never before. Imagine designing your own slurpee flavor and then minting it as an NFT on a blockchain - sounds fun, right? That's exactly what 7-Eleven did for their birthday celebration, creating a digital co-creation experience that didn't just engage customers, but added a new level of brand association.We don't stop there. The episode also unpacks the potential use of NFTs to transform the travel industry – picture a world where changing a ticket name or registering a pet for a flight is as simple as owning an NFT. With the ability to provide a zero friction experience, Web 3.0 offers more ways for fans to interact with their favorite artists. Imagine being able to request an NFT via a QR code or receiving an NFT in a wallet just by signing up. We even explore the idea of fan-specific apps that allow fans to create identities based on their experiences. So, if you're curious about the future of marketing and fan engagement, this is a must-listen episode.If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:7-Eleven's Web3 BdayTravel will create a new wave of Web3 mass adoptionHarry Styles Concert App Takes Fans in More Than One Direction With Blockchain RewardsThis content is for informational purposes only.Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ready to uncover the mysteries of Web 3 and blockchain technologies? Join us as we dive into an enlightening conversation with Catie Romero-Finger, the co-founder, and CEO of Babs - a tech veteran with an impressive 20-year career under her belt. Catie takes us on her journey from traditional tech to blockchain, shedding light on the fascinating complexities and the transformative potential of this revolutionary technology. We explore the crucial connection between blockchain and SaaS businesses, the significance of sustainable business models, and the intriguing possibility of incorporating subscription models. With Catie, we bridge the gap between technology and strategy, underlining how Babs achieves this through a focus on user acquisition, go-to-market strategies, and the longevity of projects.Wondering about the current landscape for blockchain projects and what fuels investments? Catie guides us through the maze, emphasising the need for understanding a project's value proposition. We uncover the challenges and opportunities that the current funding climate presents to entrepreneurs and discuss various strategies that can be used to build robust business models. Catie shares her unique perspectives on Web3 marketing and the pivotal role of community involvement, rounding off our chat with a discussion about the blossoming blockchain scene in Dubai, and the stark contrasts between Web 2 and Web 3 marketing strategies. Prepare to be taken on a whirlwind journey through today's tech landscape with one of the industry's leading experts.If you like this episode, do not forget to like and subscribe on your favorite podcast app.Today's guest was Catie Romero-Finger. Find her on TwitterYou can follow Nick Casares on TwitterThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wondered how NFTs are revolutionizing the sports world and beyond? Buckle up for an enthralling exploration of the 2023 US Women's Open's innovative project - official art ball NFTs. Join us as we peel back the layers of this interactive game that evolves with the tournament, and discuss the tech-savvy details behind these NFTs. You'll get to understand how generative images and metadata updates play a crucial role while also grasping the impact of these NFTs on users. That's not all; we're shifting gears to talk about NFTs for noble causes - case in point, Credit Suisse's visionary initiative to support women's sports. We will delve deep into how NFTs are evolving as digital collectibles that can benefit charities, and why it's more than just a trend. Lastly, we will dissect one of the hottest topics of the moment - the fusion of NFTs and high-end fashion, exemplified by Dior designer Kim Jones' B33 sneakers. We'll discuss the potential ripple effects on the fashion industry and consider the exciting possibilities this technology brings for brands and customers alike. This is one enlightening ride you won't want to miss!If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:The official artball of the 2023 US Women's OpenCredit Suisse issues Ethereum NFTs to raise funds for women's footballUpcoming Dior ‘B33 Sneakers' Range Kickstarts Metaverse InitiativeThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wondered how traditional brands are navigating the intriguing world of Web 3? Picture a ride on Lacoste's innovative wave as they cleverly play with their symbolic alligator icon to dive into the NFT space, all without uttering the words 'NFT' or 'Web 3'. Instead, they've crafted a captivating narrative around the idea of a membership card and the lure of adventure. Come along with us on this voyage into the unknown, where we explore Lacoste's brand-to-community setup and the intriguing patterns that are emerging. But the journey doesn't stop there. We'll also explore the role of platforms like OpenSea in the NFT realm, and ponder why universities haven't yet fully tapped into the potential of Web 3. We'll map the future of events in Web 3, envisioning the creation of NFTs for conferences and gatherings. And here's the twist to our tale - the emerging trend of the Invisible Wallet, a novel concept designed to remove the wallet from the user experience. Created by CrossMint, this revolutionary concept may just be the key to making Web 3 accessible for everyone. So, buckle up and get ready for a thrilling exploration of marketing in the Web 3 revolution!If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:Lacoste Launches NFTs That Give Owners the Opportunity to Co-DesignUniversities Have Almost Missed the Boat on Web3Introducing invisible walletsThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever thought about how an AI-backed Web 3 Data platform can shape the future of customer journeys? Today, we're pulling back the curtain on Salesforce Ventures' leap into the Web 3.0 arena, leading a $6 million investment in Mnemonic. This move presents a fascinating shift from a traditional Web 2.0 company into the thrilling world of Web 3.0 and NFTs. We'll dissect the potential of this venture and how companies like Salesforce could leverage it to gain a more comprehensive understanding of their customers, crafting personalized experiences. Moreover, we'll touch on NFTs' potential in offering a holistic view of a customer's interaction with a brand. We're also navigating the intriguing world of decentralized social media and the power it has to revolutionize influencer marketing. Discover how these platforms can enable marketers to build direct relationships with influencers and target audiences, essentially setting up a marketplace for finding and bidding micro-influencers. And for a fun twist, we're checking out the whimsical world of Slim Jim's Meat Appers - the snack brand's latest NFT venture. From the initial minting experience to the customization options, we'll show how Slim Jims uses Web 3 technology to create a fun, interactive, and accessible experience for their consumers. So, buckle up for a gripping conversation about the evolving digital landscape, which might just change the way you think about customer relations and social media marketing.If you like this episode, please help us liking and subscribing on your favorite podcast app.Today's News:Salesforce Leads $6M Round for AI-Backed Web3 Data Platform MnemonicInfluencer marketing is expected to evolve into a common marketing tacticSnap Into the 'Meataverse'—Slim Jim Gives Away Free 'GigaJims' NFTsThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Prepare to be blown away as we journey into the exhilarating world of NFTs and their undeniable impact on industries far and wide. From Snoop Dogg's game-changing NFT collection, the Passport Series, which is set to redefine fan experiences, to the groundbreaking collaboration between Mercedes Benz and digital arts entity Fingerprints DAO, we've got your curiosity covered. Dive headfirst into the underbelly of the ticketing industry's rigid contractual labyrinth and ponder on what shifts await us if more artists were to follow Snoop's innovative footsteps.Yet, our exploration doesn't stop there. We delve into the fascinating realm of artist-brand collaborations, brought to life through the revolutionary power of NFTs. Take a glimpse into the Santo Spirit Club's NFT loyalty program, a new-age scheme offering exclusive perks like virtual tequila tasting and autographed guitars. We're about to crack open the world of NFTs, artist collaborations, and the untapped potential of Web 3. This riveting voyage into the digital future is not to be missed!If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:Snoop Dogg Launches ‘Passport Series' NFT Collectible That Will Be Updated With Exclusive Content Throughout His TourMercedes Benz Web3 Arm To Release NFT Collection With Digital Art Community Fingerprints DAOTequila loyalty programThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:Andreessen Horowitz to open first office outside the U.S. in London in bet UK will become crypto hubWarner Bros. to Sell 1978 ‘Superman' NFT Movie BundlesWhy Web3 and the AI-Internet Belong TogetherThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:FIFA, Madden Maker EA Sports to Add Nike NFTs to GamesT-Mobile Parent Joins Polygon Blockchain as ValidatorF1 Ticket Provider Platinum Group Introduces NFT Tickets for Global Racing EventThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:Stepn integrates Apple PayUrban decay debuts metaverse makeovers with RobloxAlo Yoga Retail Chain Debuts In-Store NFT Claim With MoonPayThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:Amazon Digital Marketplace said to debut in May 2023Apple's outside payments ban ruled as unlawfulNestle Cereals becomes first breakfast cereal business to enter the MetaverseThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, do not forget to like and subscribe on your favorite podcast app.You can follow Nick Casares on TwitterToday's guest was Chris Castiglione. Find him on TwitterToday's News:Fujitsu and Mitsubishi look to create Japanese 'metaverse economic zone'Major Paris Art Museum to exhibit NFTsDanny Trejo and Mena Suvari in Gala Games TV showThis content is for informational purposes only.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:Memphis Mural Charging Up Children's CharityYouTube appoints Web3-friendly exec as new CEOBreitling fully traceable watchThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, do not forget to like and subscribe on your favorite podcast app.You can follow Nick Casares on TwitterToday's guest was Matt Wurst. Find him on TwitterToday's News:Coinbase launching BaseLinks Enters Into Exclusivity Agreement to Purchase Spey Bay Golf Course in ScotlandThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, do not forget to like and subscribe on your favorite podcast app.You can follow Nick Casares on TwitterToday's guest was Jonathan Goodwin. Find him on TwitterToday's News:Amazon is launching a digital assets enterpriseBitcoin NFTsWe are pleased to announce a new stage of our web3 journey with the creation of H3nsyThis content is for information purposes only.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, do not forget to like and subscribe on your favorite podcast app.You can follow Nick Casares on TwitterToday's guest was Rebecca Orlov. Find her on TwitterToday's News:Reddit's Avatar NFTs at 6m holdersMetamask LearnSpotify Is Testing Token-Enabled Music PlaylistsThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, do not forget to like and subscribe on your favorite podcast app.You can follow Nick Casares on TwitterToday's guest was Kyle Reidhead. Find him on TwitterYou may also find value in checking out w3academy, Kyle's project.Today's News:- The decentralized store- Lowes and the long supply chain- Unstoppable domains and Ready Player MeThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, do not forget to like and subscribe on your favorite podcast app.You can follow Nick Casares on TwitterToday's guest was Jordy Fujiwara. Find him on TwitterToday's News:- KIA helping dogs in shelters- Ikea's furniture on the blockchain- Mastercard and Web3 MusicThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

If you like this episode, do not forget to like and subscribe on your favorite podcast app. You can follow Nick Casares on TwitterToday's guest was Tom Taulli. Find him on TwitterToday's News:- Instagram's Marketplace- Car wash using NFTsThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.