POPULARITY
In onze serie Groeten uit... vertellen Nederlanders en Vlamingen over hun woonplaats Down Under; wat is er allemaal te doen en waarom voelen ze zich hier helemaal thuis? Laura Higgins woont in Airlie Beach (QLD), een populaire kustplaats bij het Great Barrier Reef.
It's insanely valuable to protect your yes. Today I'm chatting with Laura Higgins, a business coach for creatives. We discuss my path through entrepreneurship along with how I went from pleasing others to listening to my own intuition and entering my own healing journey. Part of this journey has included learning to “protect my yes.” If there's an opportunity that comes up and it's not a heck yes, it's a no. I've had a lot of lived experiences that brought me to where I am today, but I have no regrets. Everything in life happens by design—so we can heal ourselves and use that to heal others. In this episode, you will learn about: The moment I realized I was chasing someone else's dreams. How ignoring your needs and desires can leave you feeling depleted. How taking a faith step opens up incredible opportunities. The importance of taking breaks to tap into your intuition and creativity. How you can “protect your yes” and why doing so matters so much to me. How the stories we tell ourselves reinforce our perspective (and how to shift them). An easy way to become okay with disappointing other people. My social media predictions for 2025 and the direction I'm going in. What to do when you feel discouraged because your social strategy isn't working. Today's episode is brought to you by LinkedVA. Transform your business growth with expert virtual team members who handle your essential tasks. Visit LinkedVA.com to discover how their virtual assistants can give you back valuable time in your day. Check out The Pink Skirt Project, happening June 12, 2025 in Kelowna, BC, Canada. Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Laura: www.instagram.com/laurahiggins www.laurahiggins.com Connect with Renée: @renee_warren @we.wild.women www.reneewarren.com
People don't buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable.In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time.We also covered:How rebranding transformed her business in 1 yearThe ONE thing she focused on that helped her business triple in sizeWhat “main character energy” means for YOUR brandPlus, Laura shares her one question that will transform how you approach content creation.You don't need fancy ads to grow. Just strategy, the right steps, and a little sense of humor. Watch the full episode now.Book mentioned by Laura Higgins:Donald Miller's book "Building a Story Brand" https://amzn.to/4eATBEPFollow Laura Higgins at:https://www.instagram.com/laurahigginshttps://laurahiggins.comhttps://www.youtube.com/@laurahigginsofficialhttps://www.facebook.com/lalasocialclub.co/https://au.linkedin.com/in/lauramelodyhigginsFollow Ken Okazaki at:https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube
Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. Get to know Laura in the episode 'Get to Know 7-Figure Business Coach, Laura Higgins.'Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Watch this episode on YouTubeGet to know Laura Higgins in the previous episodeKwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Avoid the 7 Biggest FB Ad Mistakes That Course Creators Make that Burn Through $$$Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramLaura's Links:DM Laura: https://www.instagram.com/laurahiggins/Listen to Laura's podcast: My Business Playbook
Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. Watch The Strategy to get to 30k+ Months with Laura Higgins (releases July 10th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Laura HigginsKwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Avoid the 7 Biggest FB Ad Mistakes That Course Creators Make that Burn Through $$$Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramLaura's Links:DM Laura: https://www.instagram.com/laurahiggins/Listen to Laura's podcast: My Business Playbook
This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording.Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm.How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year.If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discussing the pros and cons of each approach. Learn why personal brands are gaining traction and get three key strategies to help you succeed if you decide to go the personal brand route.You'll discover:Behind the Scenes: Discover the story of my transition from Lala Social Club to Laura Higgins.Pros and Cons: Weigh the benefits and drawbacks of personal brands versus company brands.Current Trends: Understand why personal brands are more effective in today's market.Three Key Strategies: Learn the crucial strategies for building a successful personal brand.Future-Proofing Your Brand: Tips on how to evolve your brand as you grow.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.
This International Women's Day, Shell and special guests Gabbie Watt, Laura Higgins, Erika Cramer and Téa Angelos each share one thing every woman needs to hear in their career. Strap in for a deep and real chat.Check out our guests on Instagram
Today I had the pleasure of talking to Laura Higgins and I've got to say this was one of my favourite podcast there is so much value in here for our listeners. Laura is a business coach on a mission to help creative service providers skyrocket their business in a way that simple sustainable and fun. Laura is the real deal so authentic with so much wisdom which I feel comes from being in the trenchers of business and her journey is one of inspiration . In this podcast we cover doing the inner work, showing up on line, the importance of planning and not winging it in your business, understanding your idea client and what makes a good offer and so much more.
Would you like to turn your creative passion into a profit that can help you live the life you want? Do you struggle to know how to find clients and charge for your services? And how confident do you feel about setting clear but kind boundaries with clients, and yourself? Come listen to my conversation with Laura Higgins, a business coach who helps creatives take their business to the next level. If you're looking for strategies that work, advice that resonates and lots of positive energy, you're going to love this episode. *** Exciting announcement! Come join my FREE course on how to Design & Grow Your Dream Creative Business. Get my must-have Annual Planner when you register. *** Podcast shownotes: https://www.nataliewalton.com/podcast/154 Connect on Instagram: https://www.instagram.com/nataliewalton Connect on Facebook: https://www.facebook.com/thenataliewalton
Het is niet voor het eerst dat Laura Higgins uit Airlie Beach op de fiets springt voor het goede doel. Maar afgelopen maand was het wel voor het eerst dat 7-jarige zoon Kayne meefietste om geld in te zamelen voor onderzoek naar kinderkanker. In oktober legden de twee 200 kilometer af en haalden daarmee ruim $2,200 op.
“Know your magic. Know the thing that makes you a bit of a unicorn. Amplify that.” - Laura Higgins Today's guest is the incredible Laura Higgins, a marketing expert & coach for creative service providers looking to skyrocket their businesses without sacrificing their freedom. Laura is on a mission to help entrepreneurs attract their dream clients, earn more money and have fun doing it. We chat on all things rebranding, long-game marketing, and turning leads into not just customers but raving fans. Laura guides us through strategies to boost your online presence and effectively sell your creative business—all while showing up with Beyonce level confidence. In this episode, you will learn about: Laura's signature offer My Marketing Playbook When to know it's the right time to rebrand The power of personal branding Frameworks for your customer & sales journey Why you should resist the urge to “go viral” (and what to do instead) What it means to be a wild woman: Showing up in a way that feels aligned - who I am online is who I am offline. ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Laura Higgins @laurahiggins www.laurahiggins.com Connect with Renée Warren @renee_warren @we.wild.women www.wewildwomen.com
Hey you wild women! Today I'm sharing a special bonus episode of a conversation I had with the incredible Laura Higgins back in January. With all the knowledge we've been dropping on PR and content marketing lately here on Into the Wild, I thought it was the perfect time to revisit this gem. Pour a cup of coffee and join us as I spill the secrets on crafting a killer PR strategy for your business! In this episode, you will learn about: Why PR is a powerful strategy for your small business My PR Success Engine and the simple steps to start today How to create newsworthy stories for your business How I built my PR strategy to grow her business and helped many other business owners ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée Warren @renee_warren @we.wild.women www.wewildwomen.com Connect with Laura Higgins www.laurahiggins.com @laurahiggins
Join my 2-week mini course High Ticket Leader: https://www.jessicawilliamson.com.au/offers/omayd7uL I'm so glad we finally made this podcast episode happen! Today, I'm so excited to dive into the world of content that converts with the marketing content strategy queen behind Lala Social Club, Laura Higgins @laurahiggins. And I honestly could talk all day about this topic as well. If you're in business, you know that marketing makes up 90% of every business. It's what helps us reach and connect with our dream clients, and ultimately, make sales flow. Laura is here to share some serious wisdom and her expertise on how to explore all ways and take your content game to the next level. From the importance of playing big in taking your business to the next level, to the power of documenting those bursts of inspiration that come to you, and even planning your content during certain seasons and based on your energy, making sure you're putting out the right kind of content at the right time. We also talk about how personalising your brand can be the key to your marketing strategy. Because the more you connect with your audience and target your high-ticket clients, the more you'll be able to serve them. We will all break it down for you but of course, it wouldn't be a content conversation without talking about video content in different platforms so Laura also shares some of her killer strategies for filming days. So sit back and get ready to take some notes because this episode is packed with so much value that you won't want to miss! Tune in now and get ready to elevate your marketing strategy to the next level! Listen to My Business Playbook The Podcast by Laura Higgins CONNECT WITH ME Join High Ticket Leader Mini Course Check out my Courses & Masterclasses Apply for 1:1 Business Coaching Check out my FREE Resources Send me a DM on Instagram
It's exciting when your business reaches max capacity, but scaling your operation can be challenging. You have to continue to produce at high volume while figuring out how to build infrastructure to produce more. It can feel like a catch-22 for a busy entrepreneur. To make matters worse, you know you're missing out on a ton of revenue because you can't meet demand. In today's coaching conversation, Donald Miller talks with Laura Higgins, founder of 3DayWebsites.co, where Laura and her team create websites for their clients in just 3 days. Laura's services are in high demand and she's stuck figuring out the best way to expand production in order to keep up. Listen in as Don shares 5 tips on how to scale operations without missing a beat on current business! -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
Marketing has the power to catapult your business, but for a lot of businesses, the overwhelm and buffet of information has them in content paralysis. So in this episode, I bring in marketing strategist for creative service biz owners, Laura Higgins, to chat all things marketing. In this episode, Laura shares 6 steps to creating a strategic marketing plan, why messaging and copy is KEY when it comes to marketing what you do, the one thing you can do now to increase your visibility and the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy). Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
In this Quick Win episode, I take you behind the scenes of our $74,000 course launch. I'm sharing what we did and how we increased our prices with confidence. You'll learn:
Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world! Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself! In this episode, we are talking to Laura Higgins, creative director and mentor at The Inspired Hive who educates and supports small businesses and not-for-profits to achieve sustainable business solutions through her sense of marketing and digital skills, communication and project management. Laura prides herself on providing support that focuses on growth, empowerment and connection and today we will discuss community and connection and I think that is so important!
This episode is proudly brought to you by our sister studio, 3 Day Websites. In this Quick Win episode, Laura walks you through the 4 must do's to create a beautiful and profitable website and why you need to do both. If you follow these steps, you can unlock the simple strategies to turn your website into a sales machine. You'll learn:
In this episode, Neil chats to business owner, mum, and community volunteer, Laura Higgins from Warragul in Victoria. Local Government Area: Baw Baw Website: www.theinspiredhive.com.au
In today's Quick Win episode, Laura shares her tips on how to buy back time by making simple changes in your day to day.
In this episode, Rob and Neil chat to legendary Australian performer, Lucky Starr and, as part of Regional Roundup, head to Warragul in Victoria to catch up with Laura Higgins..
In today's Quick Win episode, Laura is unpacking the importance of finding your niche as well as some helpful tips to do it! You'll learn:
Marketing your expert business can be a difficult and overwhelming experience. There are so many social platforms and marketing channels to choose from, but all of that doesn't matter if you don't get the fundamentals right! In this interview, I asked marketing expert, Laura Higgins, how she has helped so many businesses market themselves effectively and really stand out in their niche. In this episode, you'll discover some easy-to-use strategies and techniques that will help you attract the right people into your offers faster! In this episode you'll discover: The one thing that most coaches don't do enough of in their marketing (this commonly overlooked strategy can make you money in the next 24 hours) How to create a lead magnet that doesn't just get you leads...but also generates sales Exactly what you need to be doing 'in between' your launches so that your list and audience grow and therefore when you launch again, you actually scale your business If you found this valuable please take a screenshot and share it on Instagram Colin @ colinboyd Make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode110 Here are Laura's Higgins Details: https://lalasocialclub.co/ Here is her Marketing Playbook for you to download and use: https://mymarketingplaybook.com/17-creative-content-instagram-2/ Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here: http://colinboyd.co/elite
In today's Quick Win episode, Laura is talking all things growth.You'll learn:
In today's Quick Win episode, Laura is talking all things growth. You'll learn:
Thinking like a marketer begins with seeing yourself as the product. In this episode, marketing strategist Laura Higgins chats with Shell about how to market yourself in an authentic way without the cringe, including:
Newsflash! Facebook ad costs are rising. Online marketing is getting more complicated and more convoluted with every algorithm change and Google/IOS update. And yet, the more things changes.. the more, it seems, they stay the same. In today's podcast episode, I talk to Laura Higgins at Lala Social Club all about why organic content in 2022 is more important than ever, and how to make it work for you -- even if you're strapped for time, have no idea where to start and the idea of spending 5+ hours on the content hamster wheel makes you want to poke your eye out. Laura Higgins, founder of Lala Social Club and My Marketing Playbook, is an Australia-based online marketing expert. Her online marketing know-how spans many industries – finance, hospitality, beauty, construction, you name it. Her witty, dynamic and humorous communication style makes her an engaging presenter and podcast guest. Host of My Business Playbook podcast and creator of the online marketing course "My Marketing Playbook," Laura is on a mission to uncomplicate marketing for creative women in business.Episode Summary:[4.40] How to Build an Organic Content Strategy for Service Providers. [9.05] How to Attract Your Dream Clients by Narrowing Your Niche. [18.50] Laura's #1 Marketing Strategy. [24.00] Tips to Overcoming Perfectionism & Creating Awesome Content. [28.52] How to Build A System That Boosts Your Own Creative Process. [35.23] 4 Key Categories for Effective Content Pieces. [39.40] What an Offer Is & How to Create an Irresistible One. [46.20] Laura's Hacks For More Efficient Ads Management. FOLLOW OUR GUEST, LAURA HIGGINS:Instagram: https://www.instagram.com/lalasocialclub.co/Free ebook: 17 Creative Content Ideas to Grow Your Instagram and Land New Clients https://mymarketingplaybook.com/creative-contentJoin the waitlist for Laura's 6-week marketing course for creative service providers: http://mymarketingplaybook.com/waitlist------Want to create, launch and scale a flagship online course?Here's a few ways I can help you:1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad2. DM Stevie on Insta: I'd LOVE to chat with you. Shoot through yourOnline Course questions or alternatively let's have a chat to see whether you think the Launchpad program could be a good fit for you: https://www.instagram.com/steviesayssocial
In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list.You'll learn:
In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list. You'll learn:
In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing today, you will promote your products and services confidently and make more sales.You'll learn:
In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing today, you will promote your products and services confidently and make more sales. You'll learn:
Today is our final episode for Season 1 and for 2021. In this quick ep, I'll be sharing the 3 big lessons I've learned in 2021. Thank you for being part of our podcast community this year! We will see you back here in the new year for Season 2. We have some incredible guests lined up for you! Merry Christmas, Laura and the MBP team x LIVE with Jack Delosa – How to stay resilient and focus on what matters in COVID-19 The simple mindset shifts you need to grow your business with Jessica Williamson
Today is our final episode for Season 1 and for 2021. In this quick ep, I'll be sharing the 3 big lessons I've learned in 2021.Thank you for being part of our podcast community this year! We will see you back here in the new year for Season 2. We have some incredible guests lined up for you!Merry Christmas,Laura and the MBP team xLIVE with Jack Delosa – How to stay resilient and focus on what matters in COVID-19The simple mindset shifts you need to grow your business with Jessica Williamson
Learn why you need to stop focussing solely on social media in your marketing (and what to focus on instead) Listen to the quick win episode with Laura here. Sign up to my free masterclass to learn how to build a magnetic marketing plan
Learn why you need to stop focussing solely on social media in your marketing (and what to focus on instead)Listen to the quick win episode with Laura here.Sign up to my free masterclass to learn how to build a magnetic marketing plan
In today's Quick Win episode, I share the #1 reason your marketing isn't working and my top strategy to fix it.You'll learn:
In today's Quick Win episode, I share the #1 reason your marketing isn't working and my top strategy to fix it. You'll learn:
On this weeks episode we're joined by Sydney's own Jazz-Pop artist LaHi aka Laura Higgins! We discuss how Laura found out she wanted to be a musician, we talk about her influences; Amy Winehouse, Lily Allen, Queen, Haitus Koyote and how are The Diks getting Horny? Check out Laura here https://linktr.ee/LaHiofficialHey, why don't you buy us a drink? or podcast fuel as we like to call it!https://www.buymeacoffee.com/Listen2ThisOur Social StuffInstagramhttps://www.instagram.com/podcastlisten2this/Twitterhttps://twitter.com/Listen2This_Facebookhttps://www.facebook.com/Listen2ThisPodcastSpotify Playlisthttps://open.spotify.com/playlist/4FITfvqU9Ac2sYciLQ5zgU?si=ajcqJBJUSiOJZWUjrnAn_ABeen as you're here give us a little reviewhttps://podkite.com/https://www.podchaser.com/podcasts/listen2this-podcast-1253723
In today's quick win episode, Laura shares 4 simple ways to turn your social media followers into email subscribers.You'll learn:
In today's quick win episode, Laura shares 4 simple ways to turn your social media followers into email subscribers. You'll learn:
In today's quick win episode, Laura shares 3 quick and cheap ways to buy back time in your day You'll learn:
In today's quick win episode, Laura shares 3 quick and cheap ways to buy back time in your dayYou'll learn:
In today's quick win episode, Laura shares 4 secrets to get more clients using Instagram. You'll learn:
In today's quick win episode, Laura shares 4 secrets to get more clients using Instagram.You'll learn:
Friend of the podcast, Laura Higgins, joins Glen to chat about how women and men alike can overcome money barriers such as guilt, embarrassment or shame in charging good money for their business services.Have a listen to Laura's podcast, My Business Playbook: https://mybusinessplaybook.comCheck out The Glen James Spending Plan - use coupon code "m3b" to get this for under $50... save $20: https://education.mymillennial.money/courses/the-glen-james-spending-planSend us your questions! Email questions@mymillennial.money with ‘my millennial business' as the subject.For podcast resources, links to our stuff, disclaimers & warnings about this episode + more... check out: mymillennial.money/m3bshownotesWe acknowledge the darkinjung people, Traditional Custodians of the land on which our studio sits, and pay respects to their Elders past and present. We extend that respect to Aboriginal and Torres Strait Islander peoples who may listen to our podcast. Hosted on Acast. See acast.com/privacy for more information.
Join Laura today as she shares how to charge for value instead of time in your business. You'll learn:
Join Laura today as she shares how to charge for value instead of time in your business.You'll learn:
Today I am joined by Ryan Koral of Tell Studios, which is a video production company based out of Michigan. With over 17 years as a documentary filmmaker and entrepreneur, Ryan LOVES building partnerships with clients and telling authentic stories that inspire action, highlight legacies, and help grow businesses.Here's what we cover in this episode:
Today I am joined by Jeff Henderson, business leader, entrepreneur, and author of the book "Know What You're For".Jeff shares his simple, yet powerful strategy for growth, in business and in life.
Today I am joined by Samantha Wills, author, creative entrepreneur and founder of Samantha Wills foundation. Samantha has just released her business memoir “Of Gold and Dust” and it is a must-read!We cover all things:
Today I am joined by Phillipa Brett (aka Pip) to unpack the journey of their beautiful homewares, fashion and online store, Jumbled Online.In this super fun conversation we cover:
Today we are joined by Ruby Marsh to talk all things zone of genius and playing to your strengths. Ruby Marsh is an Architect turned coach for creatives who helps early stage business owners learn tools to attract dream clients and be paid for their innate genius without burning out in the process.In my conversation with Ruby, you'll hear:
Laura Higgins is the founder & boss lady at Lala Social Club. 'Lala' is a team of online marketing strategists helping service based business cut through the noise. If you own a brand or business you know how hard it can be to reach that next level & you know how costly it can be to market without purpose & direction. In this episode Laura & I break down:- - The do's & don'ts of marketing - Instagram algorithms, cracking the code - Understanding your target audience - Where to spend your time & energy for the best results I know so many of you will gain key takeaways to assist in your business/brands journey. Be sure to reach out to Laura & her team @lalasocialclub.co on Instagram & via https://lalasocialclub.co/ Lala Social Club is launching 'My Marketing Playbook' in June 2021! It is a 6 week online course designed for service providers. Covering all bases from social media, Facebook Ads, content strategy, email marketing, branding, building a converting website, and more. There is no need to outsource your marketing anymore! Join the course & gain a step by step strategy to implement yourself! I learnt so much from Laura that I had to jump on board to promote the course to you all. Use this link to join the waitlist! You won't regret it https://mymarketingplaybook.mykajabi.com/a/2147485037/y6mhYXF5 If you loved this episode or any of the others, please subscribe on your platform of choice & share with your network! Big Love, Brad.
This week we hear from Mustard Made co-founder Rebecca (Becca) Stern. Becca and her sister Jess run an international ecommerce business, designing, manufacturing, and selling beautiful lockers. We chat about how Becca and Jess learned how to play to their strengths, and work as family and collegues at the same time. You'll also hear some golden tips on how Becca markets her Mustard Made lockers.If you are in a family-run business, or have a product-based business that was rocked by the effects of Covid, you will definitely relate to what Becca has to say! Or, if you want incredibly wise advice on how to play to your strengths in business and partnership, this podcast is for you.You'll learn:✨ How to work to your strengths as siblings in business✨ How Covid-19 affected manufacturing in China for this small business✨ The creative ways in which Becca markets her business ✨ The biggest things to avoid when running an online store
Following our bonus IWD episode with Australian business women, is an episode with Mark Dombkins, founder of Forever Projects.Forever Projects work closely with women in Tanzania, first with immediate relief, then helping women as they build businesses which ultimately allow each woman to support herself and extended family independently. Forever Projects have seen women move themselves out of poverty, grow a business, hire staff, put food on the table and put their children through school.Today, we sit down with Mark to discuss the work of Forever Projects, and also hear his own inspiring story.Links mentioned: Facebook GroupInstagramForever ProjectsLala Social ClubLaura on InstagramOur Canva TemplatesJoin the My Marketing Playbook Waitlist
We are joined by 7 influential Australian women to have a conversation about International Women's Day.Robyn King (Head of Social Impact at Canva), Kara Demmrich (Kyal and Kara), Sophie Walker (Australian Birth Stories), Clare Wood, Shelley Johnson & Emily Bowen (My Millennial Career), and Pip Brett (Jumbled Online).These professionals and business owners share their challenges and stories from workplace discrimination to having the courage to dream big for their career.The episode sponsors non-profit organisation Forever Projects, as they help women in Tanzania break the cycle of poverty by guiding them to build businesses.Links:
Today we are joined by lawyer and entrepreneur, Riz McDonald of Foundd Legal. Foundd Legal offers practical legal consulting, as well as resources for small business owners to be protected legally. Riz makes the boring legal stuff fun.You'll learn:How to become legally legit & protect your small businessThe difference between copyright and a trademarkThe importance of trademarking your brand (and my own story of this!)The most common legal mistakes people make in small businessIf you have a small business and have ever wondered about anything legal, or if you are thinking about building a business, this podcast is for you!Links mentioned: Foundd Legal's Website Join the My Marketing Playbook Waitlist
Tune into this week's podcast, as I sit down with Luka, founder of Boob to Food. Luka chats to us all about work-life balance, social media growth, and how to not only build a brand but a community.As a mum of 2 with another on the way, and a social media following of 89.9K and counting, I don't know anyone more equipped to talk about work-life balance than Luka. The ever-humble, always relaxed Luka McCabe tells us how she moved from midwifery to nutrition consulting, to writing a book and building a business with a community of thousands.Boob to Food is a nutrition consulting service for mothers who want ideas and guidance to nourish their baby on the journey from breastfeeding to solid foods. Boob to Food's founder and nutrition consultant Luka McCabe has also written a book, Milk to Meals, full of in-depth advice and information parents need to know about starting their baby on solids, as well as over 80 useful recipes to make the journey as smooth as possible.Buy Luka's Milk to Meals book hereJoin the My Marketing Playbook Waitlist
Join me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your copywriting, as well as how to avoid red flags when outsourcing your copywriting. Alyce unpacks what she learned most about starting her own business, and why good copywriting is so crucial for a business to build a brand.Links mentioned: Facebook GroupJoin the My Marketing Playbook Waitlist
In this week's episode, I have the pleasure of chatting with Nick Stone, the Australian founder of the United States' fastest-growing premium cafe brand Bluestone Lane. Nick has worked to create a brand that serves great coffee with ‘love, compassion, and hospitality' for every customer (including Taylor Swift). In this episode, Nick unpacks why relationship and connection are both so fundamental when building a brand, especially in the hospitality industry.Prior to founding Bluestone Lane, Nick spent 11 years in corporate finance and advisory in Australia, New York, and London, after beginning his career as a professional AFL footballer for 6 seasons following selection in the 1999 AFL National Draft. Nick was a 2019 Finalist in EY's New York Entrepreneur of the Year and has been recognized as one of the World's Young Leaders of the FutureCheckout Bluestone Lane on InstaJoin our Facebook GroupWant a weekly business tip delivered to you for free?
In today's episode, we have the pleasure of chatting with Natalie Spadavecchia (The Palm Co). We discuss all things mindset when transitioning from side-hustle to full-time, and Natalie unpacks the biggest things she has learned in building a business so far. Most importantly, Natalie unveils her top photography tips for all the business owners out there who want to raise their social media marketing game, but feel overwhelmed from the pressure to get that one perfect shot.Check out Nat's Lightroom Presets hereFor more episodes click hereJoin our Facebook GroupWant a weekly business tip delivered to you for free?
In this episode, we are joined by Odette Barry, founder of Odette and Co. We are talking about all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You'll also hear Odette's startup journey and her biggest mistake as a creative in a startup business.Odette's PR CourseJoin our Facebook GroupWant a weekly business tip delivered to you for free
In this episode, we are joined by Jess Ruhfus, founder of Collabosaurus. We dig into the details of business collaborations, from how to best organise and leverage collaboration opportunities for your business, to navigating a collab breakup. You'll also hear some bonus tips on the craziness of jumping from side-hustle to full-time, and Jess' organic Instagram marketing strategies.ess' 8 Week Partnerships Masterclass: http://bit.ly/collabosaurus-masterclassFor more episodes click here: mybusinessplaybook.comJoin our Facebook Group: https://www.facebook.com/groups/mybusinessplaybookWant a weekly business tip delivered to you for free: https://bit.ly/39nikNl
Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play by play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.For more episodes click here: mybusinessplaybook.comJoin our Facebook Group: https://www.facebook.com/groups/mybusinessplaybookWant a weekly business tip delivered to you for free: https://bit.ly/39nikNl
In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels. Social media can be a really powerful channel for a brand, and in fact, smaller brands can exploit this channel really well by being more authentic and genuine, while that can frequently get lost in larger companies as new staff members lose touch with the brand. Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving you practical, proven strategies to take you from confused to confident.
In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels. Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving practical, proven strategies.
Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert for small business. Based in Australia, Laura is a recognised marketing trainer with an engaged community of over 20,000 small business owners. Laura's online marketing know-how spans across many industries - finance, hospitality, beauty, construction, you name it. Her witty, dynamic and humorous communication style make her an engaging presenter and podcast guest. Laura presents fresh and effective marketing ideas that help businesses get results. Her authentic, easy to understand approach means that your audience will feel empowered to take action and implement their ideas “don't take yourself too seriously and don't forget to have fun along the way. The world needs more joy and authenticity so every time you bring that to your customers, every time you inject personality into your brand online or into your business, into your internal comms you are adding value. And I think it's really necessary for us as people in business to be adding value to our customers, to our team, to our colleagues as well. So yeah having fun, keeping things real and don't be afraid to inject personality into your business as well”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7IU
Goals based advisers are focused on one thing: Providing great goals based advice to their clients. In doing this, many businesses can find themselves neglecting one of their most valuable tools, which is online marketing. The world of social media and online marketing can seem daunting and beyond our scope, but with some careful thought and customised outreach strategies, there is no limit on potential growth In this episode, we speak to Laura Higgins, director of Lala Social Club, an online marketing agency based in Perth to talk about the most important considerations for financial advisers when building an online marketing strategy. We discuss how to understand your goal, how to build content around your target audience, and how to choose the best avenues available to achieve this. This episode is all about demystifying online marketing and breaking the process down into simple steps that any adviser can use as a foundation for their marketing strategy. We heard some great insights from Laura that you can act upon today! Resources: To reach out to Laura and learn about her services, head to her website. To learn more about her Marketing Playbook online course, click here. Use the code ‘Fraserjack10' for a discount on your purchase! What You'll Learn From This Episode: How to create content that resonates with your audience How to avoid losing your audience by overcomplicating a message How to reframe your offerings in a way that resonates with your audience How to communicate your business' focus on goals achievement What you should consider before sharing content across multiple platforms How to attract the right clients through online marketing The importance of establishing an email marketing system How to beat the Facebook algorithm What social platforms are currently underutilised by financial advisers Which marketing strategies you should avoid About Our Guest: Laura Higgins is the director of Lala Social Club, an online marketing consulting agency that works closely with financial planners to amplify their brand and get their message out to their ideal clients. Starting out by helping her employer promote their coffee roasting business on social media, Laura spotted a need for small business owners needing an effective strategy to promote their message online. Laura is known in financial planning for her personalised marketing strategies that target a business' ideal client. For more conversations with the thinkers and movers in the world of financial advice, go to Goals-Based Advice Podcast. You can also access more episodes on Apple Podcasts and Spotify. For updates, follow our Facebook page. If you have more questions, don't forget to reach out to me on LinkedIn and to send an email at jacqui@adviceintelligence.com Thanks for tuning in!
Larry Magid and Kerry Gallagher speak with Laura Higgins, Director of Digital Civility at Roblox