Shopify Across the Pond

Specifically, Oliver discusses:Why the eCommerce 'data hype' hasn't even kicked off yet.Which data points were used as a the Managing Director of a global brandWhat he misses and doesn't miss about being a retailer.ROAS (a little debate) and attribution and how they impact on retailersTo connect with Oliver, click here.To find out more about Sweet Analytics, click here.

Specifically, Phill discusses:The value of customer data  - the real insightCustomer Data Platforms  - what are they and who needs oneDesign vs. Deployment - what's the debate and why?To find out more about PAASE, click here.To connect with Phill on Linkedin, click here.  

Specifically, Jamie discussses:Dr. Squatch's history and how our view on marketplaces has changed over timeTheir advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate thatTrends that she's seeing in the marketplace/online retail space.To connect with Jamie directly, click here. 

Specifically, they discuss:Some practical number on deliverabilityWhy it shouldn't be neglectedHow automations can affect deliverability.To connect with Israa, click here.To get Israa's deliverability guide, click here. 

Specifically, Rhona discusses:Why brands get sweaty palms when it comes to sustainabilityWhat is sustainable and what isn't.Does more sustainability mean less profitability?To find out more about Rhona's upcoming workshops, click here.To connect on Linkedin, click here. 

Specifically, Guillaume discusses:The real numbers on live shoppingSocial media vs on-store live shoppingShoppable content To find out more about LiveMeUp click hereMention Shopify Across the Pond to get a 2 month free trial.

Specifically, Lucy and Adam discussHow Lucy moved from banking to eCommerceHer big profit epiphany in 2022Why she went big on wholesaleThe numbers that really matter when it come s Her plans for 2023To find out more about Bare Kind, click hereTo connect with Lucy, click here

Specifically, Laura discusses:Why there's a bad rep for ads now.The ways we need to change our thinking on adsHow she's getting success eCom brands and the ad types she's using.To find out more and connect with Laura, please see the links below:https://www.linkedin.com/in/laurahanlon-pinkleopard/https://www.pinkleopard.co.uk/

Specifically, Gabe discusses:Why email and SMS is important to him in his role at Annmarie skin care.What he really thinks about personalisation and segmentation.Why retention has become far more important than it was.To connect with Gabe, click here.

Specifically, Eric discusses:What Customer Journey really meansWhere brands take a miss stepHow persoanlisation can be used in practical termsPlease also find all of the link Eric refers to in the podcast, here:- Winc (wine brand) : https://www.winc.com/- Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/- bootcamp: https://www.optimonk.com/bootcamp/

Specifically, she discusses:Why is SMS is seen as spammy?How to understand if SMS will work for your brand,What's working now with SMS.How to get around the new changes to the Apple inbox for SMS.To connect with Kerri, click here.To find out more about The Greenhouse, click here. 

Specifically, Hossein discusses:What is an acceptable rate of returns for an eCom brand?Does store design or brand drive returns?How can brands reduce the burden of returns?Find out more about Satel Creative here.Get a free 6 month trial of the 'Together app' hereTo connect with Hossein, click here. 

Specifically, Monica discusses:Who are your 'real audience' and how to find them.Product vs Customer lead approaches to businessWays to show valueCheck out more information on Monica below:www.businesswithmonica.comhttps://www.linkedin.com/in/monicasharmapatnekar/ https://www.businesswithmonica.com/shopifyacrossthepond - desires over demographics framework - the 4 types of questions to ask your customer.  

Specifically, Neil discusses:The Amazon vs Shopify debateThe concept of 'Found Money'The misconceptions of AmazonTo connect with Neil, click here.To find out more about Voltage Holdings, click here 

Specifically, Mark discusses:How small/medium-sized businesses can achieve communications and marketing outcomes like a Fortune 500 companyCultivating content that increases the share of voiceMarketing and communications strategies that make the most impact on a business's bottom lineTo find out more about Mark, click here.  

Specifically, Tim discusses:Passion vs Profit - what wins?The highs and lows of betting on social media to deliver.How he got into Target stores in 2 weeks.To find out more about Paddlesmash, click here.To connect with Tim, click here. 

Specifically, Thijs discusses:The ads vs SEO debateSEO best practices to implement for BFCMWhy SEO is marathon, not a sprint.To find out more about Yoast, click here.To connect with Thijs, click here.   

Specifically, she discusses:Brick and Mortar or eCom first"What brick and mortar experiences you can replicate onlineWhat retailers should be doing now, in light of a recession.To find out more and connect with Christine, click here.  

Specifically, Alexej disusses:Why brand acquisition can be a less risky form or growth.The pitfalls of brand acquisition. Health and Wellness industry opportunities.To connect with Alexej, please connect with him here. 

Specifically, Brandon discusses:Gen-Z and how ways of working affect brands.How this impacts acquisition.The pitfalls of running an LTV focused business.To find out more about Brandon, click here

Specifically, Reinis discusses:The biggest challenges for him in 2022.His product launch strategies that can work in Q4 and beyond.The power of email marketing.To find out more about Reinis and his work, click here.

Specifically, Luke discusses:Why eCommerce is at the end of an eraWhat are the new tools that Shopify brands should be picking up?Which are the tools we should be dropping?To find out more about Luke and the tools he made reference to, see below:alvio.network Making direct commerce partnerships easy!guild.co (easily create your own branded communities)Kimonix.com (Merchandising)Nibbletechnology.com (AI Chat Bot)Conjura.com - actito.com (Making Sense of big Data)

Specifically, Shawn discusses:What is a slow store?How you should look at speed in the context of your store.Choosing apps and the impact on speed.To find out more about Shawn's work at Speedsense, click here

Specifically, Jessica discusses:What are the red flags for email marketing?Acquisition vs Retention - the great debateHow to drive retention through emailWhich other channels go hand in hand with emailCheck out all the details from Jessica below:Free Gift: https://ecommercebadassery.com/pondWebsite: https://ecommercebadassery.com 

Specifically, Rich discusses:What is AR marketing?Is there too much hype on AR?What are the strategies being used by brands to convert with AR?What are the starting points for using AR with your brand?Check out Rich's additional presentation here Find our more about Rich's work at Augmented HypeConnect with Rich on Linkedin here.

Specifically, Rob discusses:His journey from a £1000 startupWhy he had to change his brand's nameHow he and his team reacted and how they copedHis thoughts on what a brand really isHis plans for the futureTo find out more about Outway, click here.To connect with Rob, click here

Specifically, Aaron discusses:What conversational commerce is and why it's importantWhat factors have contributed to its growthWhat he see's happening with conversational commerce in the next yearHow Haptik can helpFind out more about Haptik.To connect with Aaron, click here.

Specifically, Shanif discusses:Are changes to privacy good or bad for online shoppers?What affect iOS has had alreadyHow third party cookies are not being looked at, but should.How Apteo is helping Shopify merchants cope with the changes.To find out more about Shanif and Apteo, click here.To connect with Shanif on Linkedin, click here.   

Specifically, Douglas discusses:Why packaging is a profit centre, not a cost centreHow Penny Black is allowing its customers to achieve a 15% conversion rate using its toolWhy now is the time to think about retention.To find out more about Penny Black, click here.To connect with Doug on LinkedIn, click here. 

Specifically, Colby discusses:The good, the bad and the ugly of Facebook ads right now.The opportunities with ads that need to be jumped on.Why he created an 'education first' agency.To find out more about Colby and Brighter Click, click here.To connect with Colby on Linkedin, click here.  

Specifically, she discusses:Why  68% of people don't think brands share interesting content.Why agencies can't do socials like brandsThe three types of content that should be postedHow your marketing (and social media marketing) strategy needs to change completely, depending on your business type, market, and customer.To find out more about Katie, click here. 

Specifically, Adison discusses:The P&Co Journey and the journey to consultingBuilding Community and what this means for  retentionBrand Strategy vs Marketing.To find out more about Adison, click here

Specifically, Austin discusses:The importance of sustainability for consumers and business.The current challenges with understanding environmental and social impact at a product level.How technology can solve this and create a competitive advantage for business.To find out more about Austin and Dayrize, click here.  

Specifically, Michael discusses:The wrong assumptions we make about customers.Customers buying 'stories'.Why we should look beyond our own verticals for inspiration.To find out more about Michael and his work, click here.If you'd like to join one of Michaels courses, more information can be found here.P.S. You need to read this   

Specifically, Erica discusses:What it is, why it matters and how to collect it3+ ways that brands can leverage zero-party data in their marketing effortsStrategies of brands such as Hunter and GatherTo find out more about Octane AI, click here.

Specifically, Francois discusses:2020, 2021 global supply chain and the knock on effects that the pandemic has had on the world of eCommerce.Solutions brands have used to build a more resilient supply chain and the foresight required to do this.Effective sourcing methods - relationship based and it's benefits vs. transactional (even if transactional works).To find out more about Noviland, click here. 

Specifically, David discusses:Thoughts on the 'get rich quick fallacy' of eCommerce.His unusual founder storySetbacks including stolen stock and a warehouse fireTo find out more about David, click here and checkout 304 clothing.

Specifically, Chloe discusses:Understanding your customer segmentsThe power of getting your messaging spot onFinding the right marketing methods to grow your businessChloe's marketing focused summit for 2022 will be announced soon, for now though you can sign still sign up to her previous summit for free, and that will put you on the list to hear about the new one.SIGN UP HERETo find out more and to connect with Chloe, use the social links below:twitter.com/chloethomasecomtwitter.com/ecommasterplanfacebook.com/ecommercemasterplanpageuk.linkedin.com/in/chloethomasecommerce/https://www.instagram.com/ecommasterplan/

Specifically, they discuss:What is data science?How are Klaviyo benchmarks created?Which are the most important benchmarks for Klaviyo users?Check out some great resources here:Help centre guide to Benchmarks: https://help.klaviyo.com/hc/en-us/articles/360050110072-Guide-to-Benchmarks-in-KlaviyoThe Klaviyo Data Science podcast:https://medium.com/klaviyo-data-science/tagged/podcast

Specifically, James discusses:The most common reasons merchants believe they need to redesign for versus what really turns the needle.What he see's as the most important factors to get right.How to get started on a redesign project.To find out more about James, connect with him here. 

Specifically, Dustin discusses:What partnership marketing means for a Shopify brandIdeas and examples of how to use partnership marketingHow partnership marketing fits into other marketing channelsTo get access to Dustin's partnership marketing blueprint, free of charge, click here.Want to get more? join Dustin's live implementation workshop here.

Specifically, Michael discusses:His 'Why' and how the business came to fruitionPain points of growingHow he balances entrepreneurship with other goalsTo connect with Michael, please email him vis michaelwhitemg@gmail.comTo find out more about his business, click here

Specifically, Kaus discusses:Where merchants typically go wrong when it comes to in-store marketing and merchandisingHow no-code automations can help DTC brands run high-converting online storesLive examples of strategies implemented by top DTC brands worldwideTo find out more and connect with Kaus, click here and learn more about Mason here

Specifically, Shir discusses:The power of Visual AI for seamless CXThe impact of truly understanding what your shoppers wantOmnichannel experiences and the human touch onlineTo find out more about Syte, click here.To connect with Shir, click here.

Specifically, Laura discusses:Why Shopify merchants forget about mobile and why they shouldn'tWhat Shopify brands should be doing for the rest of the holiday seasonThe role of AR and VR for Shopify brands.How famous can help Shopify merchantsTo find out more about Laura and Famous, click here. 

Specifically, Pedro discusses:1. His personal experience of losing equity2. Non-Dilutive Capital as a Solution.3. The Ecosystem of Growth.To find out more about Clearco, click here.To connect with Pedro, click here.

Specifically, George  discusses:His story about starting from home and scaling to a new warehouse.The mistakes to avoid when starting out.The apps and tools that he swears byTo find out more about George and his business, click here.

Specifically, Burc discusses:What is dynamic pricing and why is it the optimal strategy for Shopify SellersHow dynamic pricing works in different marketsHow to Use Dynamic Pricing Strategy to Stay Ahead of CompetitorsTo find out more about prisync, click here.

Specifically, Paul discusses:How Shopify brands should think about influencer marketing in 2021Modern Influencer Marketing Tactics for Shopify brandsBuilding a Scalable & Profitable Influencer ProgramWhy Your Brand Should be Activating Nano InfluencersTo find out more about Paul, connect with him here.To get access to archive.ai, click here.

Specifically, Richard discusses:How to set KPI's to avoid confusionWhat are the steps to becoming data drivenWhy data is more than just numbersTo find out more and to connect with Richard, click here.

Specifically, Ben discusses:The recent data privacy changes by Apple and upcoming ones by Google that are shaking up ecommerce marketing and advertising.What is zero party data, how to collect it and leverage it.Conversational Pop-ups and Shop Quizzes.To find out more about Octane AI and Shop Quizzes, click here.