The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance

In today's episode of The Aaron LeBauer Show, I'm sharing quick strategies to help you grow your cash-based physical therapy business, plus some personal updates and business insights.Lately, I've been reminded of a powerful lesson: failure is necessary for success.

In this episode, I sit down with Paul Wright, a physiotherapist, business expert, and author of How to Run a One Minute Practice. Paul has helped thousands of health business owners across 57 countries earn more, work less, and enjoy their lives—and today, we're diving into how AI can help YOU do the same.

In today's episode of The Aaron LeBauer Show, I break down the real strategies that matter when it comes to generating leads for your cash-based clinic. While everyone thinks Facebook ads are the golden ticket, I share practical, effective tactics that will move the needle for your business.Tune in to learn how to:Cut through the Facebook ad hypeGet in front of the right peopleCreate an irresistible offerLeverage the right softwareUnderstand your ideal client (avatar)Time Stamps:1:00 - Introduction4:10 - Do you really need a marketing budget?9:16 - Building an irresistible offer15:46 - The role of workshops26:30 - Time marketing explainedReady to build a thriving practice? Hit play and let's dive in!Connect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

In today's episode, Dr. Derek Nielsen flips the script and interviews me! We're diving deep into marketing strategies that every cash-based PT clinic owner should know. Whether you're new to the game or looking to grow, this episode is packed with actionable insights.We cover:-Diversifying your referral sources-Finding patients for a new clinic-How to get clients to come back-Repurposing content for maximum exposure-Collecting leads & converting them-Marketing versus sales strategies-Leveraging automation to scale-Staying top of mind with your email listTime Stamps:1:00 Introduction2:02 Getting referrals as a new cash PT8:57 How tactics have shifted over time16:25 Staying in front of potential clients19:35 Facebook marketing in today's world25:50 The ins and outs of free offers34:26 Attracting the right clients & patients42:49 Then versus now: marketing in 2009 vs today46:45 Do you need to learn copywriting to succeed?Don't miss out on these tips—be sure to subscribe and share with fellow PTs!Connect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registrationConnect with Derek:Website: https://thenewagept.com/

In today's episode, I speak with Dr. Mary Bengoa, who owns her own cash-based practice in rural Nevada. She believes in working with each patient one on one to find out what it is that they want to achieve and devise a plan that let's the patient become an active part of transforming their own life. It is all about a partnership with the patient and providing the guidance and care needed to help them get their life back.We cover:-Mary's story getting into physical therapy-working in a hospital setting-navigating PT school-opening her own practice-creating the vision for her practice-serving the community-collaborative careTime stamps:1:00 introduction3:49 lessons from early days of PT7:27 former rodeo days9:42 long distance marriage through PT school11:52 deciding to start her own practice 19:15 current state of practice24:55 serving all types of people29:17 deciding to work with Aaron32:57 game changers for her business37:28 advice to other PTsConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registrationConnect with Mary:Website: https://www.bengoapt.com/IG: https://www.instagram.com/bengoapt/

In today's episode, I'm answering the most asked questions from our private groups. I've already answered them in the group, but I think they are important for everyone to hear! I answer questions ranging from accepting health savings accounts to superbills.It's the step-by-step checklist to launch a physical therapy cash practice. -> Go to www.CashPTchecklist.com or DM me the word “checklist” on instagram and I'll send you the link to download it today.

Many PT's don't believe they possess the skills to set themselves apart from other PT'sWhat really sets you apart from other options? It's not “physical therapy” or your manual therapy skills.It's your “soft” skills.The questions you ask.The touch.The time you have for patients.Your follow up (automated and in person).Your personality, marketing, and enrollment process.If you're looking to launch a cash practice this year, you need the CashPT® Checklist.It's the step-by-step checklist to launch a physical therapy cash practice. -> Go to www.CashPTchecklist.com or DM me the word “checklist” on instagram and I'll send you the link to download it today.

If you don't know where you want to go, you'll never get there.

On today's episode, Dr. Derek Nielsen joins me to talk about results from the Stocking Stuffer promotion and the PT Marketing Machine. We talk about the marketing challenges cash PTs are facing and how we help people overcome them. We cover:-how software saves you time-getting the results you want-small changes make big differences-the fortune in the follow up-state of readiness check-PT Marketing Machine AcceleratorTime stamps:1:00 introduction4:02 ins and outs of the Stocking Stuffer promo8:05 results from the promotion16:10 changing up the promotion21:01 figuring out what people want24:50 changes for next year35:35 red flags of patients40:05 PT Marketing Machine AcceleratorConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Think You're Not Ready to Start a Business? Let's Talk About It.In this video, I'm breaking down the 13 most common excuses I hear for not starting a business—and the real reasons behind them.From "I need to save money" to "I'm afraid I might fail," we'll tackle the fears and misconceptions holding you back from taking the leap into business ownership.If you've ever said:

On today's episode, I giving you the reasons it's time to open or grow your cash-based physical therapy practice. Insurance reimbursements are getting lower while their profits are increasing. Let me give you the blueprint to do it!Feeling stuck in your current clinic or tired of dealing with insurance headaches? The new year is the perfect time to make a change. Patients are out there right now looking for real solutions—and you could be the answer they're searching for.Don't let another year go by waiting for the "right time." It's your time. It's your duty. Patients need YOU.Click here to join my FREE training and learn exactly how to launch and grow your cash-based practice in 2025. Spaces are limited, so don't wait—your future self will thank youConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, I talk about the 2024 year in review. I also review what 2025 will bring and how the CashPT Acceleration Plan will be a game changer for physical therapists!Since the beginning of the day, what progress have you made?What's been most helpful?1)2)3)Why is that important? Why does that matter?Write down your wins and lessons1)2)3)3 years from Now:“Imagine you and I were to start working together today. I teach you everything I know and do everything I can to help you get results. Now imagine we're sitting in a coffee shop 3 years from now. What would have happened in your life, both personally and professionally, for you to feel happy with your progress? What would make you believe that this was the best decision you ever made?”Invitation to the CashPT Platinum MastermindA Mastermind For Driven Physical Therapy Entrepreneurs Who Want to Scale Their Business, Brand, Income and Impact to multiple 6 and 7 figures in the next 12-36 monthsHow does it work:3 2 day retreats a year3 group coaching calls each monthPersonalized 1-on-1 Game PlanAccess to Aaron's courses and programsThe only thing we haven't talked about is price and I only want to talk about that with people who see the value and know it's the right next step for them.If you're interested in applying just go to www.cashptmastermind.comOr DM me the word “mastermind” over on Instagram @aaronlebauer Connect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, Dr. Derek Nielsen joins me again to talk about the marketing strategies that work with our clients. We breakdown the results of our Black Friday promotion and the wins that other clinic owners got from using this system.The best part…Jeff is now able to focus on treating patients the way he wants, working the hours that fit his lifestyle and building his financial security without challenging his ethics…and he just made enough in 5 days to cover his membership for the next 8 months!...and it all started with a FREE 15 minute New Patient Strategy Call in the beginning of October.If you're in a similar position and would like us to just hand over to you our best marketing strategies and promotions every month to fill your schedule and scale your business without working longer hours or compromising your ethics…I've got a few spots still open on my schedule next week so we can start building out your personalized game plan for 2025.Just go here, read through the page, fill out the form and book in a time to chat -> www.CallwithAaron.com

On today's episode, I'm going to tell you the top ten mistakes physical therapy business owners make. Not Having Clear Goals or knowing their PurposeSeat of the Pants MarketingThe goal of Making it perfect Thinking not actingBeing afraid of failureDon't have a Game PlanNot being part of a community Going it alone Not working with a coachThat's exactly why in our CashPT Platinum Mastermind. We take everyone through our Roadmap and give each member a personalized Game Plan every 90 daysIf I was in your shoes right now there would be 3 things I would want...Plan - a plan for meTool -all the tools i needHelp - help along the wayWell, this is your invitation to join the Platinum Mastermind group that I run.It's a 15-36 month program for passionate and driven physical therapists to help you launch, grow and scale a multiple 6 or 7 figure business.Invitation to the CashPT Platinum MastermindA Mastermind For Driven Physical Therapy Entrepreneurs Who Want to Scale Their Business, Brand, Income and Impact to multiple 6 and 7 figures in the next 15-36 monthsThe only thing we haven't talked about is price and I only want to talk about that with people who see the value and know it's the right next step for them.If you're interested in applying just go to www.cashptmastermind.comOr DM me the word “mastermind” over on Instagram @aaronlebauer

On today's episode, I'm going to give you my Secret Strategies to keep clients over Christmas and fill your schedule in January.One to make money.One to make your business better.They are the “stocking stuffer” promotion.The “winter lock down”.We typically sell promotions like this for $1,000 or give them to our clients who pay $1,000 - $2,000 per monthIf you'd like to get our Stocking Stuffer promo to use this December to fill your schedule just head to CashPTBlackFriday.com where you can get it for a stupid low price of $20

On today's episode, I'm going to talk about the major mistake most physical therapy practice owners make. The major mistake most physical therapy practice owners make is…They do not run regular promotions and specials to your patients and prospects.How do I know?I'm guilty of it myself.Have you noticed that all the major retail and service businesses run Black Friday promotions?New Years, Presidents Day Sale, Valentines Day, Easter, Memorial Day, July 4th, Labor Day, Halloween, Black Friday, Christmas, even national physical therapy month…lol!It seems too salesy or something that a health care business shouldn't do.Why do we think our businesses is any different or so special that we don't actually have to market using proven marketing strategies?If you own a PT Clinic and you have at least 100 customers or 100 customer contact details and you want to fill your schedule over the holidays and put more cash in the bank at the same time, you're going to love the Black Friday Sale we're having this year.It starts the Monday before Thanksgiving.Just go to www.CashPTBlackFriday.com for more details.

On today's episode, I'm going to talk about the top three new patient marketing strategy systems you need.3 New Patient Marketing Systems you needLead Magnet and Follow up sequence to generate new leads every day from your website, social media, and even FB or Google AdsNew patient nurture sequence for all prospective and new patientsMonthly marketing plan and promotional calendar so you can generate new leads, convert leads into new clients and get clients and patients to pay, stay and refer their friends. We're rolling out a Stocking Stuffer promotions for our clients in December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let's hop on a New Patient Strategy call to see if your business qualifies. Go to CallwithAaron.com or DM me the words “stocking stuffer” over on Instagram @aaronlebauer

On today's episode, I'm going to talk about the fallacy of feeling like you always needing new clients. Here are three statistics showing that you don't need more new patients.Acquiring a new customer can cost five times more than retaining an existing customer.Increasing customer retention by 5% can increase profits from 25-95%.The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.U.S. companies lose $136.8 billion per year due to avoidable consumer switching.American Express found 33% of customers will consider switching companies after just one instance of poor customer service.You need a 5 day Black Friday Promotion https://wisernotify.com/In 2023, Black Friday sales in the US reached $9.5 billion. Around 124.7 million people shopped online during Black Friday weekend in 2022. Global Black Friday online sales were over $65.3 billion in 2022.In the last few years, about 25.3% of Black Friday online sales came from mobile devices.The average discount on Black Friday in 2023 was about 31%.64% of consumers will shop online this Black Friday, with 36% seeking deals on social media.The 5 Day Black Friday PromoBOGO - great for fitness, massage therapy, pilates, wellness, etcBOGO - Buy a package get a Gift card, TBD Certificate and Swag5 Email SequenceWarm UpGive Thanks3 Email on FridayYou need a CTA, an online checkout system, follow up thank you and confirmation and you should have a thank you pageWe're rolling out a Black Friday Special and Stocking Stuffer promotions for our clients in November and December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let's hop on a New Patient Strategy call to see if your business qualifies

On today's episode, I'm going to share the 5 steps to making a side hustle cash practice into a full time business.1. Know your why2. Get clear on your goals-#'s of pts/week-$ in the bank each month-If you're charging the right amount3. Commit and go all in-Stop doubting yourself, Address all your fears about failure, money and -disappointment and drop your ego-People will pay-Your town is big enough-You are good enough-Worst thing that happens is you get another job and negotiate an additional $100 per -month in salary.-No kids workin on the weekend4. Get your marketing dialed in-Leads-Nurture-Landing pages-automations5. Get Help to go even faster-Work with a coach-Get the proven software, systems and strategies-Why try and reinvent sliced bread-You learned from clinical instructors (you paid $100K+ for this). Now is the time to learn -from business mentors and what you'll need to invest is much less to get started.If you'd like help building out your cash clinic marketing strategy and adding $5-30K/month in the next 90 days just send me a DM over on Instagram with the words “audit” and we'll get you set up with a FREE marketing audit callOr go to www.callwithaaron.com and book in a time to chat

On today's episode, I'm going to share the Secret to transitioning out of network and going cash.Provide a high touch experienceA high value serviceIf you're high volume already, you don't need to make massive changesMarket directly to patients Patients are you customer, not the MD's or insurance companies Use your existing database Install into a HIPAA compliant marketing CRM like PT Marketing Machine Run the referral factory promotion 5-Star Review Accelerator Black Friday Appointment RevolutionSet up the stocking stuffer promotion.If it's not the holiday season you can use the $100 Pre-Loaded Gift Card strategy.The first step is to identify the low hanging fruit and step 2 is to set up your direct to patient marketing strategy.If you'd like help building out your cash clinic marketing strategy and adding $5-30K/month in the next 90 days just send me a DM over on Instagram with the words “audit” and we'll get you set up with a FREE marketing audit callOr go to www.callwithaaron.com and book in a time to chat

On today's episode, I'm going to share seven marketing lessons I learned form dating apps. The crossovers between dating and marketing is absolutely relevant. Dating is a funnel just like business is a funnel. We talk about:-the top mistake physical therapists make-stages of dating-stages of marketing-the right fit-dating as a guy-asking the right questionsConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, I talk about the six Steps you can use to Build a Professional Website for your business.Connect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, I talk about how you can buy back your time and give you steps to hire your first employee. I know hiring can be daunting, that's why I'm giving you concrete step and mistakes to avoid!We talk about:-stages of owning a business-where to outsource-reasons to hire-hiring an admin-hiring a PT-charging the correct rates-employees versus contractorsConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, I explain why I quit the APTA. We talk about:-the good the APTA has done-where they've fallen short-being open to new ideas -falling short on feedback-relying on physician referrals-lack of transparency-getting the value you expectTIME STAMPS:1:00 Intro3:40 complain but take action7:30 trying to speak at PPS and CSM9:15 reluctant to make changes 14:30 how COVID was handled Connect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

On today's episode, I go off on a little rant that I turn into a lesson. As a content creator and educator, I get a lot of negative messages. Sometimes, they are hard to deal with but sometimes I can use them as lessons to help others. I'm here to tell you to stop accepting mediocrity! You can do more. You deserve more!We talk about:-playing to lose-setting non-negotiables-stop comparing -excuses are everywhereConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, I speak with Dr. Danielle Christine of Reaction Rehab & Sports Performance in San Antonia, TX. She talks about how her cash-based practice has evolved from treating people out off her spare bedroom to now having her own brick and mortar location in just three years. We talk about:-betting on yourself-returning power to the patient-taking insurance out of the equation-getting specialized certification-big difference makers-changes over the past year-working in your nicheConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registrationConnect with Danielle:Website: https://reactionsportsrehab.com/IG: https://www.instagram.com/reaction_sportrehab/

On today's episode, I'm going to talk about the three biggest mistakes I made when launching my cash based physical therapy practice. I also share how you can avoid these mistakes and grow your business faster than I did when I started!We talk about:-marketing to physicians-not charging enough-not having a coach or mentor-CashPT Blueprint 10th anniversary saleConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, I'm going to answer the top questions from our coaching group, CashPT Business Ignition. Through the CashPT Blueprint, we have helped over 1,500 physical therapists start and grow their cash-based physical therapy practices. We talk about:-state specific advice-collecting tax-offering payment plans-offering discounts-website adviceConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registrationCard Connect: https://www.cardconnect.com/partner/aaronlebauerIntakeQ: https://intakeq.com/cashpt

Working as a physical therapist is undoubtedly one of the most under-appreciated professions in the medical field. But by fully embracing what it can deliver in the entrepreneurial sense, one can even start earning as much as six figures! Aaron LeBauer shares his Zoom conference with UMass Lowell DPT Club, where he talked about the complex yet rewarding process of starting to work under a certain employer and eventually evolving into a full-time entrepreneur. He also explains why no customer ever gives a lot of attention to medical titles, emphasizing the importance of always providing immediate care that truly works. Aaron also answers a couple of questions from the participants, discussing his own physical therapy business, as well as some practical and easy-to-apply strategies.Connect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today, I want to give you eight steps to transition your in-network physical therapy practice to a csh-based practice. These tips are good for anyone looking to transition completely to out-of-network as well as just adding more cash pay clients. We talk about:-changing reimbursement rates-the problem with APFT-hybrid versus full cash-based-starting from scratch-you can't operate at a lossConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today, I want to give you a simple script that will add $5,000 per month to your physical therapy practice. I will also share the five milestone to launch your cash-based physical therapy practice.We talk about:-brand marketing versus direct response marketing-10 year anniversary of CashPT Blueprint-5 milestones of your business-get 5 new patients-paid in full plansConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Our idea of what is expensive or what's affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It's not expensive if your goal is to help thousands or millions of people and you know what's possible. It's been skewed by the fact that insurance companies are only going to pay $30 no matter what we do. What you really need to thing about is investing. If you aren't getting long-term results or benefits from a job or program, then any price is expensive. I hear a lot of people say they want to grow their business debt-free. Maybe in the past you've had bad experiences with credit cards probably because you haven't used them to invest in your business or yourself. You've used them to buy things that depreciate over time and you're still left paying for them.Connect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Maybe you don't know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn't get from anything else. And I wanted to win.Everything I know about business I learned racing bicycles. It helped me learn that investing in myself was the best investment I could make.Got to Get Out of Your Comfort zone in order to growMust being around people better than youHave to be PersistentAge is only a numberSuccess isn't winning, it's consistencyTime off is just as important as time under tensionMust invest and be willing to go into debt Need to work with a coach to reach the big leaguesTaking care of your body and nutrition is key to performance

Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away!We talk about:-finding the right focus-having a roadmap-AI chat bots-CashPT revenue Injector-PIF Tsunami-new patient challenge-monthly recurring revenue-SMS marketingConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I want to talk to you about freedom in your business, how to overcome the freedom bottleneck, and how to get more freedom so you can live the life you want! To get more freedom, you need to scale your business. That can mean many different things, so tune in and learn!We talk about:-stop trading time for money-one-to-many programs-freedom is scale-delivering more value-building a job and not a business-systems and SOPs-when to hire-starting an online business-staying compliantConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I speak with Dr. Derek Nielsen, a conversion specialist and the inventor of the scorecard system, a custom-built interactive dashboard that identifies your next business breakthrough for you. The scorecard system not only shows you where to focus your time and attention but also gives you key metrics on your staff, which improves their accountability and overall performance. If you believe you can only manage what you measure then you're going to love today's episode.We talk about:-falling in love with marketing-setting up the right tracking-the follow-up system-running ads-bottlenecks PTs face-sales or marketing?-finding the real bottleneck-what you need to measureConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registrationConnect with Derek:Website: https://thenewagept.comPrevious interview: https://www.lebauerconsulting.com/83

Today I answer the most asked questions from physical therapists and occupational therapist about running a successful cash practice. Some of the questions are about how to start a cash practice. And some of the questions are from business owners who have had their practices for years. I wanted to share these answers to help as many people as possible!We talk about:-Does this work for occupational therapists?-Does this work for chiropractors?-setting boundaries around time-hang out with other business owners-getting high-paying cash clients -how to hireConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I talk about three sales secrets that will help you sign more cash-pay patients for your physical therapy practice. We talk about:-getting more patients in the door-bulletproof enrollment system-application funnel-irresistible offer-getting too busy-locating the bottleneckConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I talk about how your problems as a business owner and a physical therapist are not unique. This is why the group coaching model is so powerful. It allows you to accelerate so much faster. We talk about:-getting bigger problems-problems are common-benefits of group coaching-hitting a brick wall-universal business truths-how you handle your problemsConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I talk about the traits that determine success as a business owner and physical therapist. We talk about:-be quick to ask for help-be quick to take action-be quick to share-be willing to make mistakes-take personal responsibility -love the work-be driven -invest in the futureConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I talk about the the most powerful technique in physical therapy, touch! This is the number one thing most physical therapist get wrong. But this is how you make sure patients know that you are the right person to see for their problem. Cash practices are better than in-network clinics because you can take time to find the problem. We talk about:-finding the problem-different types of pain-collaborative care -cash practices are better than in-network clinicsConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I speak with Dr. Michael Murphy, a cash based Orthopedic PT working with active individuals ranging from the wellness warrior to the professional athlete. He is the owner of Divergent Rehab & Wellness, co-Owner of Revolution Bike Fitting, where the perfect blend of expertise in human anatomy, biomechanics and cycling dynamics converge to enhance your riding experience, and owner of Sublease Solutions, driven to connect small business owners to space that optimizes growth.We talk about:-the power of networking-working with soccer athletes-experience in the CashPT Platinum Mastermind-collecting No's-multiple streams of income-expecting problems-being willing to growTIME STAMPS:1:00 introduction5:46 lessons learned as a high level athlete10:39 deciding to start a business16:40 first year in business23:16 where to network27:38 day to day business29:50 other businesses38:00 most important business lessons43:50 long term goalsConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registrationConnect with Michael:Instagram: https://www.instagram.com/dr.michaelmurphy/Website: https://divergentrehab.com/Website: subleasesolutions.com

Today I'm going to talk about finding success in the journey. I'll also talk about what it means to be a business owner and how to handle the hard days. We talk about:-loving the process, not the results-how much do you need to start?-underestimating the work-confidence in sales-stacking wins-ride the wavesConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I'm going to share my five step social media content strategy. I'll tell you how to figure out what to post so that your voice on social media is aligned with your actual voice! One of the most common questions I get from my clients is what to do when you get busy with creating content.Creating content for social media doesn't have to be complicated or intimidating. If you focus on the questions your clients are asking, then you have all the information you need. We talk about:-answering the right questions-dispelling false beliefs-listening to your audience-document your life-staying consistent-when to hireTIME STAMPS:1:00 introduction3:30 the questions you need to answer4:56 personal Facebook page7:12 document, don't create9:36 start small12:17 hiring someone to helpConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

1) Talking about money2) Sales3) Email marketing4) doing the work – being responsible for your own success5) commitment6) Tech7) The APTA8) belief in yourself9) sharing your dreams10) sharing your lessons11) Asking for help12) feeling like an imposter13) when you're feeling sold to14) paying for help – physical therapy or coachingPeople at the top don't shit on others below them5 steps to grow and get to the next level1) get uncomfortable – growth doesn't happen in your comfort zone2) Set goals and work hard towards them, both physical, business and for your family3) hire a coach – time collapse your results4) Go to events – masterminds, events, be in the right room

Here are ten lessons I've learned from being in business for over 25 years. Learn from the mistakes I've made!Stay the course. You only lose when you quit.Service first. Do right by your patients and the money will come.Partnerships are tough.Ride the wave.Set impossible goals. Embrace the mistakes and lessons.

Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice to have multiple physical therapists and how the handle the ups and downs.*Owen references Dr. Kevin Downing of Turning Point CounselingWe talk about:-being unemployable-burn the ships-lessons from hiring and scaling-coaching business-struggles hiring-staying in your lane-plans to expandWhy I gave up treating patientsWhat's been your experience like in the Cash PT Platinum Mastermind? How has serving/coaching in the Cash PT Platinum Mastermind changed your life and practice?TIME STAMPS:1:00 introduction5:44 using the giving mindset to grow your business9:45 first years in business14:47 overcoming the big challenges22:52 being unemployable28:40 deciding not to coach36:36 stepping away from treating patience39:20 experience in the Platinum Mastermind42:45 learning from teachingConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registrationConnect with Owen:Instagram: https://www.instagram.com/advancedptwellness/Free tips, tricks, Q&As on Instagram https://www.instagram.com/cashpayptaccelerator/Free trainings to help cash pay PTs: https://www.advancedptwellness.com/coaching YouTube: https://www.youtube.com/channel/UCmcaI8_Sn4T-P2d6DsxGNbg

Passive income isn't work-free. This is working once and continuing to earn income on that effort. Here are the 8 secrets to making passive income as a physical therapist.1) Give Results in Advance-Give value first to grow your audience. No one is going to buy from you if you don't give results in advance. Build relationships. Build trust. Then your audience will buy from you.2) Lead Flow-Your lead flow starts with blocked, no flow. Then it moves to a trickle. That is followed by a drip. After that, you get a flow. At the very top, you have a flood. The truth is, there are really only 2 kinds. You either have enough leads or you don't. 3) Value Ladder-At the bottom rung, you have a free offer like a lead magnet. Then you move to a Low Barrier Offer (LBO), which is something low cost but high value. Then you move to a primary offer. This is a higher cost item like a plan of care. The top of your value ladder is a monthly recurring membership offer. 4) Proven Offer-It can be free and paid, but it has to be proven to work. You can have an idea for something, but you need to know it works before you build it out. You need to know people actually want it. 5) Work Smarter, not harder-Most who are struggling don't have a favorable input to impact ratio. You have to get to a place where yo are leveraging a team and software to increase your impact without increasing our input. I can't help more people if I'm stuck at a table working on people all day. That's why I bought back my time with building the right team and software to expand my impact.6) Evergreen Sales sequence-Have an automated sequence that moves people along the path to becoming a patient or a client. You want them moving up the value ladder. 7) Email Marketing System-You have to use email marketing. You just have to. That's why we created the PT Email Engine for our CashPT Platinum Mastermind members and we've opened it up to everyone. It's like buying a car and getting free gas for life. I've done all the setup for you. You just have to implement it with your email list. 8) Investing-You need to start investing at the beginning, but there are different levels of investments. You can start by investing your time to set up a marketing sequence. That's investing in yourself. You need to invest in your business BEFORE you worry about debt like your student loans. Then you can start investing in the stock market, crypto, and real estate. Real estate can build long-term wealth. “If you're not in the game, you'll never win the game.”

Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" and being a stay at home mom. She opened up her business a little over a year ago. She treats active adults in Houston, TX. The clients she mostly serves are women who enjoy pilates, yoga, and barre.TIME STAMPS:1:00 introduction2:42 Sarah's business11:40 treating out of her home13:20 homeschooling her four kids18:54 “retiring” her husband24:53 being a flight attendant30:00 direct access laws35:00 when to hireConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNationConnect with Sarah:Instagram: https://www.instagram.com/covenantpt/Website: https://www.covenantphysicaltherapy.com/

Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists need to hear. The comeback is always greater than the setback!TIME STAMPS:1:00 introduction7:15 deciding to move to Denver8:40 the promise versus reality11:38 deciding to start his own practice15:54 the plan for growth19:40 big jumps in growth25:25 the sales process31:40 explaining cash pay to others40:40 getting referrals 50:32 being quick to actConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNationConnect with Joey:Instagram: https://www.instagram.com/comeback_performancept/Instagram: https://www.instagram.com/shoulder.comeback/Website: https://comebackperformancept.com/

Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and conditioning and other resources.TIME STAMPS:1:00 introduction2:31 different aspects of cheer8:10 deciding where to go to school10:23 finding strength & conditioning12:17 from cheer to PT school14:35 deciding to start a business21:30 joining the CashPT Platinum Mastermind25:00 being busy27:30 offering different programs33:05 the biggest challenges35:19 growing Instagram & email list41:20 goals for the future42:20 advice for new gradsConnect with Aaron:Facebook: https://www.facebook.com/AaronLeBauerInstagram: https://www.instagram.com/aaronlebauer/CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNationConnect with Maria:Instagram: https://www.instagram.com/drmariawisman/Instagram: https://www.instagram.com/the_cheerdoctor/Website: https://thecheerdoctor.com/